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It includes nightclubs, dining, events, and bars. Each brand in each country has its own online paid and organic social media presence, runs its campaigns, and operates websites.\u003C/p>","2024-12-03T11:35:24.043Z","2025-09-09T02:52:57.075Z","2024-12-04T03:13:41.889Z",{"id":422,"name":423,"alternativeText":31,"caption":31,"width":31,"height":31,"formats":31,"hash":424,"ext":425,"mime":426,"size":427,"url":428,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":429,"updatedAt":429},13508,"Rekom group.avif","Rekom_group_c1e5959c92",".avif","image/avif",11.3,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rekom_group_c1e5959c92.avif","2024-12-03T11:29:40.783Z",{"id":431,"metaTitle":432,"metaDescription":433,"addNoIndex":15,"canonicalURL":31,"metaImage":434},1882,"Rekom Group | Customer Stories","Find out how Rekom Group consolidated scattered data for 200+ venues in 4 different countries onto one platform. ",{"id":435,"name":436,"alternativeText":437,"caption":31,"width":438,"height":439,"formats":440,"hash":448,"ext":292,"mime":293,"size":449,"url":450,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":451,"updatedAt":452},15406,"Rekom.png","Rekom - Logo with white text and soundwave icon on a blue background.",3012,1706,{"thumbnail":441},{"ext":292,"url":442,"hash":443,"mime":293,"name":444,"path":31,"size":445,"width":446,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Rekom_a4ff4785e2.png","thumbnail_Rekom_a4ff4785e2","thumbnail_Rekom.png",23.01,245,139,"Rekom_a4ff4785e2",380.61,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rekom_a4ff4785e2.png","2025-09-09T02:46:53.206Z","2025-09-09T02:46:56.373Z",{"id":435,"name":436,"alternativeText":437,"caption":31,"width":438,"height":439,"formats":454,"hash":448,"ext":292,"mime":293,"size":449,"url":450,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":451,"updatedAt":452},{"thumbnail":455},{"ext":292,"url":442,"hash":443,"mime":293,"name":444,"path":31,"size":445,"width":446,"height":447},[457,468],{"id":34,"__component":458,"title":459,"data_blocks":460},"sections.case-studies-hero","How Rekom Group Leverages Whatagraph to Consolidate Scattered Data from 200+ Venues in 4 Countries",[461,465],{"id":462,"value":463,"description":464},4,"200+","active clients",{"id":270,"value":466,"description":467},"4","countries",{"id":38,"__component":469,"content":470},"sections.rich-text-content","\u003Ch2 id=\"challenge\" style=\"margin-left:0px;\">\u003Cstrong>Challenge\u003C/strong>\u003C/h2>\u003Ch3 id=\"tracking-multiple-marketing-assets-spread-across-countries-and-brands\" style=\"margin-left:0px;\">\u003Cstrong>Tracking Multiple Marketing Assets Spread Across Countries and Brands\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">With so many venues’ marketing assets spread across Europe and divided by brand names and custom styles, the challenge for Rekom was: how do we track all this and bring it all together for both executive-level reports and more granular analytics? 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Whether it's hundreds of venues across Europe, clients across the world, or multiple branches in one country, we make marketing reporting and monitoring easy and scalable.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp\" srcset=\"https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp?width=350 350w, https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp?width=700 700w, https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp?width=420 440w, https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp?width=840 880w, https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp?width=768 768w, https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp?width=1536 1536w, https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp?width=992 992w, https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp?width=1984 1984w, https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp?width=600 1200w, https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp?width=1200 2400w, https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp?width=720 1440w, https://media.whatagraph.com/Rekom_group_1_aeb850139e.webp?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Rekom group 1.webp\">It’s easy to connect all the marketing data under one roof with smooth source management. It takes a few clicks to get multiple channels in one report or dashboard. That data is visualized in cross-channel reports that are easy to make with pre-made or custom blocks, intuitive filters, and formulas, saving anything as a template for bulk edits, etc.\u003C/p>\u003Cp style=\"margin-left:0px;\">And when it comes to sharing, there are multiple options, including automation or direct links to live dashboards.\u003C/p>\u003Cp style=\"margin-left:0px;\">In this case study, we'll take a closer look at how Whatagraph solved Rekom’s challenges.\u003C/p>\u003Ch2 id=\"solution\" style=\"margin-left:0px;\">\u003Cstrong>Solution\u003C/strong>\u003C/h2>\u003Ch3 id=\"connecting-scattered-accounts-platforms-and-channels-in-one-place\" style=\"margin-left:0px;\">\u003Cstrong>Connecting Scattered Accounts, Platforms, and Channels in One Place\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">Rekom does all the source management in a single hub in Whatagraph, accessible both from the Home page and inside their reports and dashboards.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png\" srcset=\"https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png?width=350 350w, https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png?width=700 700w, https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png?width=420 440w, https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png?width=840 880w, https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png?width=768 768w, https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png?width=1536 1536w, https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png?width=992 992w, https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png?width=1984 1984w, https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png?width=600 1200w, https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png?width=1200 2400w, https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png?width=720 1440w, https://media.whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\">\u003C/figure>\u003Cp>Here Rekom can see \u003Cstrong>all their sources\u003C/strong>. In their case, it's mainly social media and Google Analytics 4. And \u003Cstrong>which channels\u003C/strong> (accounts or websites for each venue) are connected. It's also the single tab where they can assign those sources to specific folders.\u003C/p>\u003Cp style=\"margin-left:0px;\">In Rekom's workspace, folders represent different countries. But Whatagraph allows you to create any custom folder structure, depending on your business units, functions, and teams.\u003C/p>\u003Cp style=\"margin-left:0px;\">Inside each country's folder, country-level reports allow Rekom to track and optimize the performance of multiple venues at once. And reports and dashboards for a single venue contain a specific set of social or web assets.\u003C/p>\u003Cp style=\"margin-left:0px;\">Here is what a single report example looks like for all Denmark venues and their connected sources:\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp\" srcset=\"https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp?width=350 350w, https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp?width=700 700w, https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp?width=420 440w, https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp?width=840 880w, https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp?width=768 768w, https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp?width=1536 1536w, https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp?width=992 992w, https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp?width=1984 1984w, https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp?width=600 1200w, https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp?width=1200 2400w, https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp?width=720 1440w, https://media.whatagraph.com/Rekom_Group_3_5ac7e3352b.webp?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Rekom Group 3.webp\">This smart source and folder management helps Rekom easily navigate its 200+ brands and four countries. And in a few clicks, look at marketing metrics on a global level, or get down to a country or specific social media KPIs for a single pub or nightclub.\u003C/p>\u003Ch3 id=\"building-reports-for-a-single-venue-or-a-whole-countrys-brands\" style=\"margin-left:0px;\">\u003Cstrong>Building Reports for a Single Venue or a Whole Country’s Brands\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">One of the deciding factors in choosing Whatagraph for Rekom was not only that navigation in their complex brand system is easy but also that building a report for a single club is as simple as it is to create a country-level dashboard.\u003C/p>\u003Cp style=\"margin-left:0px;\">Because after all the sources are connected, and folders are assigned, creating those comes down to a simple drag-and-drop from multiple pre-made building blocks provided by Whatagraph or custom ones created by Rekom.\u003C/p>\u003Cp style=\"margin-left:0px;\">We can't show the insides of Rekom's reports. But we are happy to demonstrate the features they used to build those.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Big_Query_Report_a603d970bf.png\" srcset=\"https://media.whatagraph.com/Big_Query_Report_a603d970bf.png?width=350 350w, https://media.whatagraph.com/Big_Query_Report_a603d970bf.png?width=700 700w, https://media.whatagraph.com/Big_Query_Report_a603d970bf.png?width=420 440w, https://media.whatagraph.com/Big_Query_Report_a603d970bf.png?width=840 880w, https://media.whatagraph.com/Big_Query_Report_a603d970bf.png?width=768 768w, https://media.whatagraph.com/Big_Query_Report_a603d970bf.png?width=1536 1536w, https://media.whatagraph.com/Big_Query_Report_a603d970bf.png?width=992 992w, https://media.whatagraph.com/Big_Query_Report_a603d970bf.png?width=1984 1984w, https://media.whatagraph.com/Big_Query_Report_a603d970bf.png?width=600 1200w, https://media.whatagraph.com/Big_Query_Report_a603d970bf.png?width=1200 2400w, https://media.whatagraph.com/Big_Query_Report_a603d970bf.png?width=720 1440w, https://media.whatagraph.com/Big_Query_Report_a603d970bf.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\">\u003C/figure>\u003Cp>For each integration (marketing channels and sources), Whatagraph provides multiple pre-made widgets that have the metrics pre-selected to represent a data point.\u003C/p>\u003Cp style=\"margin-left:0px;\">Or you can build your own graphs, charts, funnels, tables, and more by selecting the metrics and their looks manually.\u003C/p>\u003Cp style=\"margin-left:0px;\">There are also multiple \u003Ca href=\"https://live.whatagraph.com/shared-template/q9wDOQeN23W6yRVlYLK4ZBvVLlnjdPb5\">\u003Cu>report templates like this one\u003C/u>\u003C/a> for each integration that come with a predefined structure and widgets for inspiration and customization instead of starting from a blank page.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Report_templates_470621633b.png\" srcset=\"https://media.whatagraph.com/Report_templates_470621633b.png?width=350 350w, https://media.whatagraph.com/Report_templates_470621633b.png?width=700 700w, https://media.whatagraph.com/Report_templates_470621633b.png?width=420 440w, https://media.whatagraph.com/Report_templates_470621633b.png?width=840 880w, https://media.whatagraph.com/Report_templates_470621633b.png?width=768 768w, https://media.whatagraph.com/Report_templates_470621633b.png?width=1536 1536w, https://media.whatagraph.com/Report_templates_470621633b.png?width=992 992w, https://media.whatagraph.com/Report_templates_470621633b.png?width=1984 1984w, https://media.whatagraph.com/Report_templates_470621633b.png?width=600 1200w, https://media.whatagraph.com/Report_templates_470621633b.png?width=1200 2400w, https://media.whatagraph.com/Report_templates_470621633b.png?width=720 1440w, https://media.whatagraph.com/Report_templates_470621633b.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\">\u003C/figure>\u003Cp>So whether it was a country-level executive report or \u003Ca href=\"/performance-dashboard\">a single venue performance dashboard\u003C/a>, the Rekom marketing team had the same intuitive building process.\u003C/p>\u003Cp style=\"margin-left:0px;\">They could pick a \"goal widget,\" for instance, and combine all the followers' metrics from multiple Facebook pages for their clubs and pubs to track the progress of that KPI. Or create a table with all running campaigns for one brand to see costs, CTR, leads, etc.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp\" srcset=\"https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp?width=350 350w, https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp?width=700 700w, https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp?width=420 440w, https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp?width=840 880w, https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp?width=768 768w, https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp?width=1536 1536w, https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp?width=992 992w, https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp?width=1984 1984w, https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp?width=600 1200w, https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp?width=1200 2400w, https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp?width=720 1440w, https://media.whatagraph.com/Rekom_Group_6_ac8b766527.webp?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Rekom Group 6.webp\">The insides of those widgets would also allow customization and flexibility for Rekom and its cross-national brand base. They can apply filters by campaigns’ names or ad sets and combine multiple metrics from different venues and countries using a custom formula builder.\u003C/p>\u003Cp style=\"margin-left:0px;\">Finally, to create a custom look and feel, Rekom leverages custom branding options, custom color schemes, and image/text widgets in its reports.\u003C/p>\u003Ch3 id=\"sharing-insights-within-the-company\">\u003Cimg src=\"https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp\" srcset=\"https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp?width=350 350w, https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp?width=700 700w, https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp?width=420 440w, https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp?width=840 880w, https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp?width=768 768w, https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp?width=1536 1536w, https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp?width=992 992w, https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp?width=1984 1984w, https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp?width=600 1200w, https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp?width=1200 2400w, https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp?width=720 1440w, https://media.whatagraph.com/Rekom_Group_7_c455b36ee9.webp?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Rekom Group 7.webp\">\u003Cstrong>Sharing Insights Within the Company\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">The final step is to share the executive-level or venue-level insights with relevant stakeholders, board members, and marketing team members.\u003C/p>\u003Cp style=\"margin-left:0px;\">There are two types of sharing leverage by Rekom:\u003C/p>\u003Cul>\u003Cli>Report Automation.\u003C/li>\u003Cli>\u003Ca href=\"/live-dashboards\">Live links with on-demand access to their data\u003C/a>.\u003C/li>\u003C/ul>\u003Cp style=\"margin-left:0px;\">Report automation allows Rekom's marketing team to set an automated send-out schedule for any number of their reports. They pick recipients' emails and frequency, create an email template, and never worry about report delivery again.\u003C/p>\u003Cp style=\"margin-left:0px;\">And when it comes to \"live links,\" each dashboard or report can be quickly shared via link, password-protected if necessary. Inside that link, a recipient has interactivity in terms of looking closer at specific data points or changing a date range, and the data will follow.\u003C/p>\u003Ch2 id=\"result\" style=\"margin-left:0px;\">\u003Cstrong>Result\u003C/strong>\u003C/h2>\u003Ch3 id=\"rekoms-current-state-of-reporting\" style=\"margin-left:0px;\">\u003Cstrong>Rekom's Current State of Reporting\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">After implementing Whatagraph as a marketing reporting and analytics solution, Rekom has connected all the data from 200+ brands in one platform.\u003C/p>\u003Cp style=\"margin-left:0px;\">They can clearly see the results of their marketing tactics across all countries or an overview of the key metrics for the whole business. And drop down to a single venue with a few clicks when needed.\u003C/p>\u003Cp style=\"margin-left:0px;\">When the business grows, for instance, when new venues are opened, it takes a few minutes to connect their sources. And everything that has been done before, both small building blocks inside reports or whole pieces for other brands, can be saved and reused as a template.\u003C/p>",{"pagination":472},{"page":5,"pageSize":129,"pageCount":5,"total":5},1759916912373]