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through conversions\nConversions\nConversions from interactions rate\nConversions from interactions value per interaction\nConversions value\nConversions value per cost\nCost (micros)\nCost per all conversions\nCost per conversion\nCross device conversions\nCross device conversions value\nCTR\nImpressions\n\n\nInteraction rate\nInteractions\nValue per all conversions\nValue per conversion\nInteraction event types\nConversion rate\nConversions value per click\nCost",[],{"id":3280,"name":3281,"createdAt":3282,"updatedAt":3283,"publishedAt":3284,"metric":3240,"metrics":3285},851,"Search Ads 360 Campaign Assets","2024-04-17T08:29:40.639Z","2024-04-17T08:29:42.206Z","2024-04-17T08:29:42.176Z",[],{"id":3287,"name":3288,"createdAt":3289,"updatedAt":3290,"publishedAt":3291,"metric":3240,"metrics":3292},852,"Search Ads 360 Campaign Audience Views","2024-04-17T08:37:27.928Z","2024-04-17T08:37:29.503Z","2024-04-17T08:37:29.495Z",[],{"id":3294,"name":3295,"createdAt":3296,"updatedAt":3297,"publishedAt":3298,"metric":3299,"metrics":3300},853,"Search Ads 360 Campaign Budgets","2024-04-17T08:39:24.386Z","2024-04-17T08:39:25.491Z","2024-04-17T08:39:25.447Z","All conversions\nAll conversions from interactions rate\nAll conversions from interactions value per interaction\nAll conversions value\nAll conversions value per cost\nAverage cost\nAverage CPC\nAverage CPM\nClicks\nClient account conversions\nClient account conversions value\nClient account view through conversions\nConversions\nConversions from interactions rate\nConversions from interactions value per interaction\nConversions value\nConversions value per cost\nCost (micros)\nCost per all conversions\nCost per conversion\nCross device conversions\nCTR\nImpressions\nInteraction rate\nInteractions\nValue per all conversions\nValue per conversion\nInteraction event types\nConversion rate\nConversions value per click\nCost",[],{"id":3302,"name":3303,"createdAt":3304,"updatedAt":3305,"publishedAt":3306,"metric":3307,"metrics":3308},842,"Search Ads 360 Campaigns","2024-04-17T08:19:57.355Z","2024-04-17T08:19:58.324Z","2024-04-17T08:19:58.314Z","Absolute top impression percentage\nAll conversions\nAll conversions by conversion date\nAll conversions from click to call\nAll conversions from directions\nAll conversions from interactions rate\nAll conversions from interactions value per interaction\nAll conversions from menu\nAll conversions from order\nAll conversions from other engagement\nAll conversions from store visit\nAll conversions from store website\nAll conversions value\nAll conversions value by conversion date\nAll conversions value per cost\nAverage cost\nAverage CPC\nAverage CPM\nClicks\nClient account conversions\nClient account conversions value\nClient account cross sell cost of goods sold (micros)\nClient account cross sell gross profit (micros)\nClient account cross sell revenue (micros)\nClient account cross sell units sold\nClient account lead cost of goods sold (micros)\nClient account lead gross profit (micros)\nClient account lead revenue (micros)\nClient account lead units sold\nClient account view through conversions\nContent budget lost impression share\nContent impression share\nContent rank lost impression share\nConversions\nConversions by conversion date\nConversions from interactions rate\nConversions from interactions value per interaction\nConversions value\nConversions value by conversion date\nConversions value per cost\nCost (micros)\nCost per all conversions\nCost per conversion\nCost per current model attributed conversion\nCross device conversions\nCross device conversions value\nCross sell cost of goods sold (micros)\nCross sell gross profit (micros)\nCross sell revenue (micros)\nCross sell units sold\nCTR\nHistorical quality score\nImpressions\nInteraction rate\nInteractions\nInvalid click rate\nInvalid clicks\nLead cost of goods sold (micros)\nLead gross profit (micros)\nLead revenue (micros)\nLead units sold\nMobile friendly clicks percentage\nSearch absolute top impression share\nSearch budget lost absolute top impression share\nSearch budget lost impression share\nSearch budget lost top impression share\nSearch click share\nSearch exact match impression share\nSearch impression share\nSearch rank lost absolute top impression share\nSearch rank lost impression share\nSearch rank lost top impression share\nSearch top impression share\nTop impression percentage\nValue per all conversions\nValue per all conversions by conversion date\nValue per conversion\nValue per conversions by conversion date\nVisits\nHistorical landing page quality score\nHistorical search predicted CTR\nSearch impression share %\nConversion rate\nConversions value per click\nCost",[],{"id":3310,"name":3311,"createdAt":3312,"updatedAt":3313,"publishedAt":3314,"metric":3315,"metrics":3316},854,"Search Ads 360 Cart Data Sales Views","2024-04-17T08:40:07.667Z","2024-04-17T08:40:09.021Z","2024-04-17T08:40:08.997Z","Client account cross sell cost of goods sold (micros)\nClient account cross sell gross profit (micros)\nClient account cross sell revenue (micros)\nClient account cross sell units sold\nClient account lead cost of goods sold (micros)\nClient account lead gross profit (micros)\nClient account lead revenue (micros)\nClient account lead units sold\nCross sell cost of goods sold (micros)\nCross sell gross profit (micros)\nCross sell revenue (micros)\nCross sell units sold\nLead cost of goods sold (micros)\nLead gross profit (micros)\nLead revenue (micros)\nLead units sold",[],{"id":3318,"name":3319,"createdAt":3320,"updatedAt":3321,"publishedAt":3322,"metric":3323,"metrics":3324},863,"Search Ads 360 Conversions","2024-04-17T08:48:27.695Z","2024-04-17T08:48:29.241Z","2024-04-17T08:48:29.229Z","Conversion quantity\nConversion revenue\nConversion revenue (micros)\nFloodlight original revenue",[],{"id":3326,"name":3327,"createdAt":3328,"updatedAt":3329,"publishedAt":3330,"metric":3240,"metrics":3331},855,"Search Ads 360 Customer Assets","2024-04-17T08:41:20.491Z","2024-04-17T08:41:21.542Z","2024-04-17T08:41:21.533Z",[],{"id":3333,"name":3334,"createdAt":3335,"updatedAt":3336,"publishedAt":3337,"metric":3338,"metrics":3339},845,"Search Ads 360 Customers","2024-04-17T08:24:02.002Z","2024-04-17T08:24:03.251Z","2024-04-17T08:24:03.241Z","Absolute top impression percentage\nAll conversions\nAll conversions by conversion date\nAll conversions from interactions rate\nAll conversions from interactions value per interaction\nAll conversions value\nAll conversions value by conversion date\nAll conversions value per cost\nAverage cost\nAverage CPC\nAverage CPM\nClicks\nClient account conversions\nClient account conversions value\nClient account view through conversions\nContent budget lost impression share\nContent impression share\nContent rank lost impression share\nConversions\nConversions by conversion date\nConversions from interactions rate\nConversions from interactions value per interaction\nConversions value\nConversions value by conversion date\nConversions value per cost\nCost (micros)\nCost per all conversions\nCost per conversion\nCost per current model attributed conversion\nCross device conversions\nCross device conversions value\nCTR\nHistorical quality score\nImpressions\nInteraction rate\nInteractions\nInvalid click rate\nInvalid clicks\nSearch absolute top impression share\nSearch budget lost absolute top impression share\nSearch budget lost impression share\nSearch budget lost top impression share\nSearch click share\nSearch exact match impression share\nSearch impression share\nSearch rank lost absolute top impression share\nSearch rank lost impression share\nSearch rank lost top impression share\nSearch top impression share\nTop impression percentage\nValue per all conversions\nValue per all conversions by conversion date\nValue per conversion\nValue per conversions by conversion date\nVisits\nHistorical landing page quality score\nHistorical search predicted CTR\nHistorical creative quality score\nSearch impression share %\nConversion rate\nConversions value per click\nCost",[],{"id":3341,"name":3342,"createdAt":3343,"updatedAt":3344,"publishedAt":3345,"metric":3346,"metrics":3347},856,"Search Ads 360 Dynamic Search Ads Search Term Views","2024-04-17T08:42:07.912Z","2024-04-17T08:42:09.328Z","2024-04-17T08:42:09.315Z","Average CPC\nAverage CPM\nClicks\nClient account conversions\nClient account conversions value\nCost (micros)\nCross device conversions\nCross device conversions value\nCTR\nImpressions\nCost",[],{"id":3349,"name":3350,"createdAt":3351,"updatedAt":3352,"publishedAt":3353,"metric":3240,"metrics":3354},857,"Search Ads 360 Gender Views","2024-04-17T08:42:57.237Z","2024-04-17T08:42:58.222Z","2024-04-17T08:42:58.211Z",[],{"id":3356,"name":3357,"createdAt":3358,"updatedAt":3359,"publishedAt":3360,"metric":3361,"metrics":3362},858,"Search Ads 360 Keyword Views","2024-04-17T08:44:04.715Z","2024-04-17T08:44:05.740Z","2024-04-17T08:44:05.726Z","All conversions\nAll conversions from interactions rate\nAll conversions from interactions value per interaction\nAll conversions value\nAverage CPC\nAverage CPM\nClicks\nClient account conversions\nClient account conversions value\nClient account view through conversions\nConversions\nConversions value\nCost (micros)\nCost per all conversions\nCost per conversion\nCross device conversions\nCross device conversions value\nCTR\nHistorical quality score\nImpressions\nVisits\nConversions value per click\nCost",[],{"id":3364,"name":3365,"createdAt":3366,"updatedAt":3367,"publishedAt":3368,"metric":3240,"metrics":3369},859,"Search Ads 360 Location Views","2024-04-17T08:44:57.439Z","2024-04-17T08:45:04.112Z","2024-04-17T08:45:04.101Z",[],{"id":3371,"name":3372,"createdAt":3373,"updatedAt":3374,"publishedAt":3375,"metric":3376,"metrics":3377},860,"Search Ads 360 Product Group Views","2024-04-17T08:46:01.802Z","2024-04-17T08:46:02.826Z","2024-04-17T08:46:02.814Z","All conversions\nAll conversions from interactions rate\nAll conversions value\nAverage CPC\nAverage CPM\nClicks\nClient account conversions\nClient account conversions value\nClient account view through conversions\nConversions from interactions rate\nCost (micros)\nCost per all conversions\nCost per conversion\nCross device conversions\nCross device conversions value\nCTR\nImpressions\nSearch absolute top impression share\nSearch click share\nSearch impression share\nValue per all conversions\nValue per conversion\nSearch impression share %\nCost",[],{"id":3379,"name":3380,"createdAt":3381,"updatedAt":3382,"publishedAt":3383,"metric":3384,"metrics":3385},861,"Search Ads 360 Shopping Performance Views","2024-04-17T08:46:15.685Z","2024-04-17T08:47:04.896Z","2024-04-17T08:46:16.754Z","All conversions\nAll conversions from interactions rate\nAll conversions value\nAverage CPC\nClicks\nClient account conversions\nClient account conversions value\nConversions\nConversions from interactions rate\nConversions value\nCost (micros)\nCost per all conversions\nCost per conversion\nCross device conversions\nCross device conversions value\nCTR\nImpressions\nSearch absolute top impression share\nSearch click share\nSearch impression share\nValue per all conversions\nValue per conversion\nSearch impression share %\nConversions value per click\nCost",[],{"id":3387,"name":3388,"createdAt":3389,"updatedAt":3390,"publishedAt":3391,"metric":3240,"metrics":3392},862,"Search Ads 360 Webpage Views","2024-04-17T08:47:47.782Z","2024-04-17T08:47:48.768Z","2024-04-17T08:47:48.760Z",[],[3394],{"id":5,"category":800,"createdAt":801,"updatedAt":802,"publishedAt":803},[3396],{"id":319,"slug":865,"title":866,"description":867,"createdAt":868,"updatedAt":869,"publishedAt":870,"options_header":871,"options_header_is_centered":31,"most_popular":31,"button_label":394,"source_credits":872,"source_credits_tooltip":814,"order":319,"button_link":873,"costs":3397,"options":3398},{"id":12,"eur_monthly":31,"eur_annually":31,"usd_monthly":31,"usd_annually":31,"custom_text":875},[3399,3400,3401,3402,3403],{"id":70,"title":878,"opens_modal":32},{"id":66,"title":880,"opens_modal":31},{"id":74,"title":882,"opens_modal":31},{"id":78,"title":884,"opens_modal":31},{"id":98,"title":886,"opens_modal":31},{"id":34,"Name":3405,"createdAt":3406,"updatedAt":3407,"publishedAt":3408,"cta":3409},"See all integrations","2024-11-13T15:16:49.380Z","2024-11-13T15:16:50.427Z","2024-11-13T15:16:50.420Z",[3410],{"id":3411,"label":3405,"url":3412,"subtext":31,"style":463,"element_id":31,"color":31,"icon":31,"width":31},1563,"https://whatagraph.com/integrations",{"id":89,"__component":3414,"content":3415},"sections.rich-text-content","\u003Ch2 id=\"why-do-you-need-a-ppc-report-template\">\u003Cspan style=\"color:#000000;\">Why Do You Need a PPC Report Template?\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">A PPC report template can help you overcome the challenges of tracking and reporting paid advertising performance across channels.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here are some pain points that a professional PPC report template can help you with:\u003C/span>\u003C/p>\u003Ch3 id=\"scattered-data\">\u003Cspan style=\"color:#434343;\">Scattered data\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Marketing agencies often run multiple PPC campaigns for different clients on different channels. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">For example, one client can have 3 PPC campaigns on Google Ads and 2 on Facebook Ads. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Another can have 5 campaigns on TikTok Ads plus a remarketing campaign on Taboola.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Each platform has its own analytics and reporting methods, making it difficult to see all performance at a glance. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Scattered data means you must put in extra work to gather, prepare, and interpret information from all those sources. \u003C/span>\u003C/p>\u003Ch3 id=\"inconsistent-metrics-\">\u003Cspan style=\"color:#434343;\">Inconsistent metrics \u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Different ad platforms measure success in different ways. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">For example, Google Ads might prioritize Click-Through Rates (CTR), while Facebook Ads focus on Engagement or Reach. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">To add to the confusion, different platforms name metrics differently, so for example, \u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">conversions\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">total clicks\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">website clicks\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cspan style=\"color:#000000;\">— can mean the same thing on three different platforms, making it difficult to see the total values across all channels. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Without a way to unify metrics, your report can appear fragmented and incomplete to clients. \u003C/span>\u003C/p>\u003Ch3 id=\"time-consuming-reports\">\u003Cspan style=\"color:#434343;\">Time-consuming reports\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Creating PPC reports manually takes a lot of time. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">First, you need to collect data and convert the rows and columns into more digestible formats, such as charts, breakdown tables, or summaries. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">As you’re doing it, you must also transform data—unify metrics, group similar data, or even blend several sources to get the insights you need to prove your success. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Next, you need to customize the reports to each client’s preferences, which takes even more of your time.  \u003C/span>\u003C/p>\u003Ch3 id=\"pressure-to-show-roi\">\u003Cspan style=\"color:#434343;\">Pressure to show ROI\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">At the end of the day (or month), clients expect clear, measurable results from their PPC investments. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Your agency can be under a lot of pressuer to demonstrate the return on investment (ROI) from paid advertising campaigns. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Without a structured report that clearly shows the result, it may be difficult to show how specific ad spend turns into real business outcomes, such as leads, sales, or conversions.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We recently interviewed several agency leaders and discovered that failure to demonstrate value is the No.1 reason agencies lose clients. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#222222;\">Dylan Hey, CEO of\u003C/span>\u003Ca href=\"https://www.heydigital.co/\" target=\"_blank\">\u003Cspan style=\"color:#222222;\"> \u003C/span>\u003Cspan style=\"color:#1155cc;\">\u003Cu>Hey Digital\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">, calls it “\u003Ci>Neglecting to measure and report on clear, tangible outcomes.\u003C/i>”\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">“\u003Ci>One must tell a story and not just present numbers. Agencies aren't consistent with reporting which leaves clients questioning the value of the service\u003C/i>.” Explains Hey. \u003C/span>\u003C/p>\u003Ch2 id=\"what-to-look-for-in-a-comprehensive-ppc-report-template\">\u003Cspan style=\"color:#000000;\">What to Look for in a Comprehensive PPC Report Template?\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">Having the biggest PPC reporting pain points in mind, you should look for a PPC report template that gives you the following:\u003C/span>\u003C/p>\u003Ch3 id=\"cross-platform-reporting\">\u003Cspan style=\"color:#434343;\">Cross-platform reporting\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Agencies often run PPC campaigns on several platforms, each with its native analytics and reporting dashboards. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Consolidating this data manually takes time, and there’s also a huge possibility of error. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">But with a PPC report template with cross-platform capability, you can automatically pull key metrics from each source into a unified format. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In Whatagraph, you can easily add more sources to your PPC template and present data from each using ready-made widgets. \u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png\" srcset=\"https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png?width=350 350w, https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png?width=700 700w, https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png?width=420 440w, https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png?width=840 880w, https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png?width=768 768w, https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png?width=1536 1536w, https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png?width=992 992w, https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png?width=1984 1984w, https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png?width=600 1200w, https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png?width=1200 2400w, https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png?width=720 1440w, https://media.whatagraph.com/Cross_platform_reporting_f0ca162338.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Cross-platform reporting - PPC report template\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This way, you can always see which channel is doing fine and where you need to take a closer look. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">As a result, your agency can:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Save time by having all data in one place.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Reduce the risk of errors.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Give clients a complete view of their ad performance across all channels. \u003C/span>\u003C/p>\u003Ch3 id=\"auto-updating-metrics\">\u003Cspan style=\"color:#434343;\">Auto-updating metrics\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Collecting the latest metrics can be slow, especially if you manually export data into spreadsheets or use PPC reporting templates with unreliable third-party connectors. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Built by different vendors, these connectors may have different refresh rates, which may cause some data to be inaccurate. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">If only we had a cent every time we heard someone \u003C/span>\u003Ca href=\"/blog/articles/how-to-know-you-have-outgrown-looker-studio\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>complaining about Looker Studio\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> not updating data evenly across all integrations…\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Such a report takes the “real” out of real-time insights.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">An auto-updating PPC performance report template pulls live or near-real data from all PPC platforms, ensuring that all metrics are always current. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Once you connect your PPC channels to a Whatagraph PPC report template, there’s nothing to update or refresh on your side. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">All integrations are fully automated and keep feeding your reports with the latest data. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">As a result:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ You can always deliver up-to-date metrics to clients.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Reduce manual workload and build reports faster. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Boost client trust as they know you can always deliver timely and accurate information.\u003C/span>\u003C/p>\u003Ch3 id=\"customizable-for-different-clients-\">\u003Cspan style=\"color:#434343;\">Customizable for different clients \u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Each client has unique goals, KPIs, and business models. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">If you use a one-size-fits-all report, you risk sending unimportant or confusing information to some clients, who may just stop reading your reports. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We’we heard that many times. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Ci>“It’s pivotal that agencies don’t take a ‘one-size-fits-all’ approach to their service. While they can have some type of ‘template’ for how their processes work or a general list of what they can offer, every client should have a personalised approach. Failing to consider the individual needs and goals of clients can lead to dissatisfaction as well as lacklustre work that can tank your reputation and retention rate.” \u003C/i>\u003C/span>\u003C/p>\u003Cp style=\"text-align:right;\">\u003Cspan style=\"color:#222222;\">\u003Cstrong>Gareth Bull - Founder of \u003C/strong>\u003C/span>\u003Ca href=\"https://bulldogdigitalmedia.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cstrong>\u003Cu>Bulldog Digital Media\u003C/u>\u003C/strong>\u003C/span>\u003C/a>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You need a PPC report template you can tailor so the content, metrics, and layout match the client’s preferences. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">With Whatagraph, your job is made easy. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You can freely drag and drop each widget and rearrange them like building blocks. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">A client doesn’t care about a specific metric? Remove the widget from the report and keep the view uncluttered.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Use our Goals widget to highlight how your efforts are bringing you closer to your client’s goals. \u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png\" srcset=\"https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png?width=350 350w, https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png?width=700 700w, https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png?width=420 440w, https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png?width=840 880w, https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png?width=768 768w, https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png?width=1536 1536w, https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png?width=992 992w, https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png?width=1984 1984w, https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png?width=600 1200w, https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png?width=1200 2400w, https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png?width=720 1440w, https://media.whatagraph.com/Customizable_for_different_clients_a44b6070c3.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Customizable for different clients - PPC report template\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Whether your client is focused on lead generation, brand awareness, or conversion optimization, you can adjust the template to highlight KPIs that matter most to them.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">As a result:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ You improve clients' satisfaction by presenting only the insights they want to see.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Clients can easily understand the value of the report as it directly reflects their goals.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Personalized reports show your understanding of the client’s business.\u003C/span>\u003C/p>\u003Ch3 id=\"visual-storytelling\">\u003Cspan style=\"color:#434343;\">Visual storytelling\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Raw data can be overwhelming and difficult for clients to interpret. This is especially the case if they’re not familiar with digital marketing metrics. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">If you just present numbers, clients may not effectively understand the trends or campaign performance.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">For example, they would much better understand your PPC monthly report template if you could tell the story of data through graphs, charts, or infographics. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">These visuals help communicate complex information quickly. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Even if you have no clue about marketing, you can clearly see the success or areas for improvement.  \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Every template in Whatagraph is rich in visualizations. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">The moment you connect a PPC platform, you get a choice of charts, graphs, and other visual widgets for all metrics available from that source. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Still, having just visualizations without context can leave many questions unanswered. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In Whatagraph, you can add a text widget anywhere in your report and give more info on the data in a chart or table. \u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">If there is a surge in clicks — say what caused it.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">If there’s a drop in leads — say that you’ve found the issue and reworked the ad already.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">The result:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Clients can better understand campaign performance, which leads to more productive conversations. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ They’re more likely to engage with the report if they find it easy to digest.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Well-designed visuals make your agency look more professional and organized.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Ci>“Clearly and transparently display the results from your campaigns, in addition, ensure that you include the work undertaken with commentary, and future work to be done. A bonus is to include any industry updates in reports to explain how things may impact them and how you are navigating them, such as new Google algorithm updates.”\u003C/i>\u003C/span>\u003C/p>\u003Cp style=\"text-align:right;\">\u003Cspan style=\"color:#222222;\">\u003Cstrong>Matt Pyke - Founder @ \u003C/strong>\u003C/span>\u003Ca href=\"https://www.flyhighmedia.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cstrong>\u003Cu>Fly High Media\u003C/u>\u003C/strong>\u003C/span>\u003C/a>\u003C/p>\u003Ch2 id=\"linked-templates\">\u003Cspan style=\"color:#000000;\">Linked templates\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">For big agencies that manage lots of clients, making individual changes to each client’s report is a painstaking work. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Even small edits in branding, metrics, or campaign structure across several reports can take up a lot of time that you can use more productively. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">A PPC report template with a group edit feature lets you make changes across several reports at once. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This is especially useful if you need to update the reporting format or add a new feature to all client reports.  \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph’s Linked Reports feature is a lifesaver for big agencies that manage reports for multiple clients. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">How it works:\u003C/span>\u003C/p>\u003Col>\u003Cli>\u003Cspan style=\"color:#000000;\">Choose a report that will be a master template.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Create any number of reports from this template. \u003C/span>\u003C/li>\u003C/ol>\u003Cp>\u003Cspan style=\"color:#000000;\">Any changes you make to the master template also take effect in the linked reports. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This way you can bulk edit connected sources, textual widgets, images, and company logos for multiple reports instead of doing it manually in each report.\u003C/span>\u003Cbr>\u003Cimg src=\"https://media.whatagraph.com/Linked_reports_f9002a2674.png\" srcset=\"https://media.whatagraph.com/Linked_reports_f9002a2674.png?width=350 350w, https://media.whatagraph.com/Linked_reports_f9002a2674.png?width=700 700w, https://media.whatagraph.com/Linked_reports_f9002a2674.png?width=420 440w, https://media.whatagraph.com/Linked_reports_f9002a2674.png?width=840 880w, https://media.whatagraph.com/Linked_reports_f9002a2674.png?width=768 768w, https://media.whatagraph.com/Linked_reports_f9002a2674.png?width=1536 1536w, https://media.whatagraph.com/Linked_reports_f9002a2674.png?width=992 992w, https://media.whatagraph.com/Linked_reports_f9002a2674.png?width=1984 1984w, https://media.whatagraph.com/Linked_reports_f9002a2674.png?width=600 1200w, https://media.whatagraph.com/Linked_reports_f9002a2674.png?width=1200 2400w, https://media.whatagraph.com/Linked_reports_f9002a2674.png?width=720 1440w, https://media.whatagraph.com/Linked_reports_f9002a2674.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Linked reports - ppc report template\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">With linked reports, you can:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Save hours by making changes across multiple reports in one go. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Achieve consistent updates across all client reports while avoiding mistakes.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Scale your agency operations by managing more reports even as your client base grows.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Ci>“Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually.”\u003C/i>\u003C/span>\u003C/p>\u003Cp style=\"text-align:right;\">\u003Cspan style=\"color:#000000;\">Capterra verified review by\u003C/span>\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ca href=\"https://www.capterra.com/p/146220/Whatagraph/reviews/3744723/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cstrong>\u003Cu>Nico T\u003C/u>\u003C/strong>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">\u003Cstrong>., Media Planner\u003C/strong>\u003C/span>\u003C/p>\u003Ch3 id=\"white-labeling\">\u003Cspan style=\"color:#434343;\">White-labeling\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">If you use non-customizable PPC report template PDFs or send reports with third-party software branding, you can look unprofessional and confuse clients about the source of the report.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">With white-labeling, you can fully customize the template with your own branding, logos, and color theme. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Every PPC report sample you create can look as if you created it in-house.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In a few clicks, you can replace Whatagraph branding with your own: \u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Upload your logo or your client’s logo to the report\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Create color schemes that fit your brand colors\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Add text, headers, and footers\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">This means you get professional and white-labeled reports without overwhelming your team with complex customization set ups.  \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">What does this achieve:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ You reinforce your own brand identity, creating a polished, professional appearance. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Improve client trust by making reports feel like a seamless extension of your agency’s services rather than a third-party product.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Stand out from competitors who may not provide this level of customization.\u003C/span>\u003C/p>\u003Ch2 id=\"how-to-write-a-ppc-report\">\u003Cspan style=\"color:#000000;\">How to Write a PPC Report\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">Here is a breakdown of must-have sections you should include in every PPC report + tips on how to write each part effectively.\u003C/span>\u003C/p>\u003Ch3 id=\"cover-section\">\u003Cspan style=\"color:#434343;\">1. Cover section\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">The cover section serves as the first impression of the report and should include:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Client’s Name and logo\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Agency Name and logo\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Report Title (e.g., \"PPC Performance Report for [Month]\")\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Reporting Period (e.g., January 2024)\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Prepared By (Account Manager’s Name)\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Cover_section_a45c5fec94.png\" srcset=\"https://media.whatagraph.com/Cover_section_a45c5fec94.png?width=350 350w, https://media.whatagraph.com/Cover_section_a45c5fec94.png?width=700 700w, https://media.whatagraph.com/Cover_section_a45c5fec94.png?width=420 440w, https://media.whatagraph.com/Cover_section_a45c5fec94.png?width=840 880w, https://media.whatagraph.com/Cover_section_a45c5fec94.png?width=768 768w, https://media.whatagraph.com/Cover_section_a45c5fec94.png?width=1536 1536w, https://media.whatagraph.com/Cover_section_a45c5fec94.png?width=992 992w, https://media.whatagraph.com/Cover_section_a45c5fec94.png?width=1984 1984w, https://media.whatagraph.com/Cover_section_a45c5fec94.png?width=600 1200w, https://media.whatagraph.com/Cover_section_a45c5fec94.png?width=1200 2400w, https://media.whatagraph.com/Cover_section_a45c5fec94.png?width=720 1440w, https://media.whatagraph.com/Cover_section_a45c5fec94.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Report cover - PPC report template\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This section creates a professional, branded introduction to your report and sets the tone for what’s inside.\u003C/span>\u003C/p>\u003Ch3 id=\"executive-summary\">\u003Cspan style=\"color:#434343;\">2. Executive summary\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">The Executive summary gives you a high-level overview of the campaign’s performance. As its name says, it sums up the key outcomes in simple, non-technical language. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here are two examples of how a summary can look:\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Executive_summary_4b546380df.png\" srcset=\"https://media.whatagraph.com/Executive_summary_4b546380df.png?width=350 350w, https://media.whatagraph.com/Executive_summary_4b546380df.png?width=700 700w, https://media.whatagraph.com/Executive_summary_4b546380df.png?width=420 440w, https://media.whatagraph.com/Executive_summary_4b546380df.png?width=840 880w, https://media.whatagraph.com/Executive_summary_4b546380df.png?width=768 768w, https://media.whatagraph.com/Executive_summary_4b546380df.png?width=1536 1536w, https://media.whatagraph.com/Executive_summary_4b546380df.png?width=992 992w, https://media.whatagraph.com/Executive_summary_4b546380df.png?width=1984 1984w, https://media.whatagraph.com/Executive_summary_4b546380df.png?width=600 1200w, https://media.whatagraph.com/Executive_summary_4b546380df.png?width=1200 2400w, https://media.whatagraph.com/Executive_summary_4b546380df.png?width=720 1440w, https://media.whatagraph.com/Executive_summary_4b546380df.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Executive summary - PPC report template\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Your aim is to give clients an at-a-glance understanding of how their PPC campaigns performed during the reporting period.\u003C/span>\u003C/p>\u003Ch3 id=\"goals\">\u003Cspan style=\"color:#434343;\">3. Goals\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">The Goals\u003Cstrong> \u003C/strong>section is a snapshot of how the campaign is performing against the primary objectives. This section should display:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">The goals set at the beginning of the campaign (e.g., conversions, leads, revenue)\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">The current status (percentage completion of the goal)\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Highlight whether the campaign is on track, exceeding, or underperforming against goals.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">You can easily present this in Whatagraph reports using our Goals widget.\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Goals_8709dd3455.png\" srcset=\"https://media.whatagraph.com/Goals_8709dd3455.png?width=350 350w, https://media.whatagraph.com/Goals_8709dd3455.png?width=700 700w, https://media.whatagraph.com/Goals_8709dd3455.png?width=420 440w, https://media.whatagraph.com/Goals_8709dd3455.png?width=840 880w, https://media.whatagraph.com/Goals_8709dd3455.png?width=768 768w, https://media.whatagraph.com/Goals_8709dd3455.png?width=1536 1536w, https://media.whatagraph.com/Goals_8709dd3455.png?width=992 992w, https://media.whatagraph.com/Goals_8709dd3455.png?width=1984 1984w, https://media.whatagraph.com/Goals_8709dd3455.png?width=600 1200w, https://media.whatagraph.com/Goals_8709dd3455.png?width=1200 2400w, https://media.whatagraph.com/Goals_8709dd3455.png?width=720 1440w, https://media.whatagraph.com/Goals_8709dd3455.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Goals widget - PPC report template\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Depending on the template you choose, the widget comes with default KPIs, but you can quickly change them for those that you and the client agree on. \u003C/span>\u003C/p>\u003Ch3 id=\"single-value-widgets\">\u003Cspan style=\"color:#434343;\">4. Single-value widgets\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Single-value widgets provide concise key metrics that summarize campaign performance. You can include metrics such as:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Total Ad Spend\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Impressions\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Clicks\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">CTR (Click-through Rate)\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">CPC (Cost per Click)\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Conversions\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">CPA (Cost per Acquisition)\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">ROAS (Return on Ad Spend)\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">This way, you can offer your clients clear numbers for each critical PPC metric, so they can assess performance quickly.\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png\" srcset=\"https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png?width=350 350w, https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png?width=700 700w, https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png?width=420 440w, https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png?width=840 880w, https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png?width=768 768w, https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png?width=1536 1536w, https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png?width=992 992w, https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png?width=1984 1984w, https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png?width=600 1200w, https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png?width=1200 2400w, https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png?width=720 1440w, https://media.whatagraph.com/Single_value_widgets_aa8831a38a.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Single-value widgets - PPC report template\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">The best place for these widgets is at the beginning of your PPC campaign report template, after the executive summary and goals.  \u003C/span>\u003C/p>\u003Ch3 id=\"conversion-traffic-\">\u003Cspan style=\"color:#434343;\">5. Conversion & traffic \u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Conversion and traffic charts show key trends over the reporting period. You can use line graphs, bar charts, or pie charts to visualize:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Traffic Volume (e.g., total clicks, impressions)\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Conversion Trends (e.g., monthly or weekly conversions)\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Conversion Rate (percentage of clicks leading to conversions)\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Cost Trends (e.g., CPC, CPA over time)\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png\" srcset=\"https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png?width=350 350w, https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png?width=700 700w, https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png?width=420 440w, https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png?width=840 880w, https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png?width=768 768w, https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png?width=1536 1536w, https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png?width=992 992w, https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png?width=1984 1984w, https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png?width=600 1200w, https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png?width=1200 2400w, https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png?width=720 1440w, https://media.whatagraph.com/Customer_actions_and_goals_c882078d14.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Customer actions and goals - PPC report template\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Visualizations help clients understand how traffic and conversions have trended over time and pinpoint any spikes or dips in performance.\u003C/span>\u003C/p>\u003Ch3 id=\"insights\">\u003Cspan style=\"color:#434343;\">6. Insights\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">You should add the Insights section to go beyond data and highlight what worked well, what didn’t, and why.  \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here are two examples of insights:\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Insights_dde19c0749.png\" srcset=\"https://media.whatagraph.com/Insights_dde19c0749.png?width=350 350w, https://media.whatagraph.com/Insights_dde19c0749.png?width=700 700w, https://media.whatagraph.com/Insights_dde19c0749.png?width=420 440w, https://media.whatagraph.com/Insights_dde19c0749.png?width=840 880w, https://media.whatagraph.com/Insights_dde19c0749.png?width=768 768w, https://media.whatagraph.com/Insights_dde19c0749.png?width=1536 1536w, https://media.whatagraph.com/Insights_dde19c0749.png?width=992 992w, https://media.whatagraph.com/Insights_dde19c0749.png?width=1984 1984w, https://media.whatagraph.com/Insights_dde19c0749.png?width=600 1200w, https://media.whatagraph.com/Insights_dde19c0749.png?width=1200 2400w, https://media.whatagraph.com/Insights_dde19c0749.png?width=720 1440w, https://media.whatagraph.com/Insights_dde19c0749.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Insights - PPC report template\">\u003C/p>\u003Ch3 id=\"channel-split\">\u003Cspan style=\"color:#434343;\">7. Channel split\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">The Channel split section breaks down performance by different advertising channels, such as:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Google Ads\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Microsoft Ads\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Facebook Ads\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">LinkedIn Ads\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">For each channel, include:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Time passed\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Impressions\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Conversions\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Clicks\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Spend\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Channel_split_99679134d5.png\" srcset=\"https://media.whatagraph.com/Channel_split_99679134d5.png?width=350 350w, https://media.whatagraph.com/Channel_split_99679134d5.png?width=700 700w, https://media.whatagraph.com/Channel_split_99679134d5.png?width=420 440w, https://media.whatagraph.com/Channel_split_99679134d5.png?width=840 880w, https://media.whatagraph.com/Channel_split_99679134d5.png?width=768 768w, https://media.whatagraph.com/Channel_split_99679134d5.png?width=1536 1536w, https://media.whatagraph.com/Channel_split_99679134d5.png?width=992 992w, https://media.whatagraph.com/Channel_split_99679134d5.png?width=1984 1984w, https://media.whatagraph.com/Channel_split_99679134d5.png?width=600 1200w, https://media.whatagraph.com/Channel_split_99679134d5.png?width=1200 2400w, https://media.whatagraph.com/Channel_split_99679134d5.png?width=720 1440w, https://media.whatagraph.com/Channel_split_99679134d5.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Channel split - PPC report template\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This breakdown helps clients see which channels are performing best and where budget adjustments may be needed.\u003C/span>\u003C/p>\u003Ch3 id=\"further-actions\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>8. Further Actions\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">In the Further actions section, provide specific recommendations for optimizing future PPC campaigns. These should be your actionable insights based on the data from the report.\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png\" srcset=\"https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png?width=350 350w, https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png?width=700 700w, https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png?width=420 440w, https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png?width=840 880w, https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png?width=768 768w, https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png?width=1536 1536w, https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png?width=992 992w, https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png?width=1984 1984w, https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png?width=600 1200w, https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png?width=1200 2400w, https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png?width=720 1440w, https://media.whatagraph.com/Further_Actions_1ee7a3d04c.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Further actions - PPC report template\">\u003Cbr> \u003C/p>",{"id":3417,"__component":3418,"description":31,"items":3419},183,"sections.faq",[3420,3424],{"id":3421,"question":3422,"answer":3423},527,"What KPIs and metrics to track for PPC?\n","\u003Cp>The specific metric will depend on what you agree with your client. However, these ones are the must-have on every PPC report example:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Clicks\u003C/strong>: The number of times users clicked on your ad. This shows the initial interest your ad is generating.\u003C/p>\u003Cp>\u003Cstrong>Impressions\u003C/strong>: The number of times your ad was displayed, helping you measure visibility.\u003C/p>\u003Cp>\u003Cstrong>Click-Through Rate (CTR)\u003C/strong>: The ratio of clicks to impressions. A higher CTR indicates that your ad is relevant to the audience.\u003C/p>\u003Cp>\u003Cstrong>Cost Per Click (CPC)\u003C/strong>: The average amount you pay for each click. Lower CPCs often indicate cost-efficient targeting.\u003C/p>\u003Cp>\u003Cstrong>Conversion Rate\u003C/strong>: The percentage of users who completed a desired action (e.g., purchase, form submission) after clicking your ad. It’s a key indicator of your campaign’s success.\u003C/p>\u003Cp>\u003Cstrong>Cost Per Acquisition (CPA)\u003C/strong>: The amount spent to acquire one customer or lead. Keeping CPA low is crucial for profitability.\u003C/p>\u003Cp>\u003Cstrong>Return on Ad Spend (ROAS)\u003C/strong>: The revenue generated for every dollar spent on ads. It helps you determine the effectiveness of your spending.\u003C/p>",{"id":3425,"question":3426,"answer":3427},528,"How do I share PPC reports in Whatagraph?\n","\u003Cp>Once you’re happy with your PPC report, you can set up automated report generation at regular intervals (week, month, etc.) so clients can get them without your intervention. \u003C/p>\u003Cp> \u003C/p>\u003Cp>You can also share reports via a shareable link. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph generates a unique URL that you can send to clients, giving them instant access to the live, up-to-date version of the report.\u003C/p>",{"id":66,"__component":3429,"title":3430,"hide_the_view_all_templates_button":31,"cta_collection":31,"interlinks":3431,"link":31},"sections.interlinks","More Report Templates",[3432,3456,3479,3502],{"id":3433,"title":3434,"text":3435,"link":3436,"createdAt":3437,"updatedAt":3438,"publishedAt":3439,"image":3440},90,"Google Ads Report Template","Keep your essential Google Ads KPIs and performance metrics in one place and get an in-depth analysis of your ads and ad campaigns.","/templates/google-ads-report","2023-02-06T08:14:06.602Z","2024-03-06T12:50:46.273Z","2023-02-06T08:14:10.994Z",{"id":3441,"name":3442,"alternativeText":3443,"caption":31,"width":3444,"height":3444,"formats":3445,"hash":3451,"ext":292,"mime":293,"size":3452,"url":3453,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":3454,"updatedAt":3455},11956,"google_ads.png","Google Ads Reporting Tool icon",350,{"thumbnail":3446},{"ext":292,"url":3447,"hash":3448,"mime":293,"name":3449,"path":31,"size":3450,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_google_ads_b371bf6c97.png","thumbnail_google_ads_b371bf6c97","thumbnail_google_ads.png",18.82,"google_ads_b371bf6c97",72.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_ads_b371bf6c97.png","2024-02-13T17:28:55.120Z","2024-02-14T10:12:36.028Z",{"id":3457,"title":3458,"text":3459,"link":3460,"createdAt":3461,"updatedAt":3462,"publishedAt":3463,"image":3464},91,"Facebook Ads Report Template","Keep an eye on your clients' CTR, CPC and many other critical Facebook ads metrics with our detailed Facebook ads report template.","/templates/facebook-ads-report","2023-02-06T08:14:44.681Z","2023-11-22T14:30:40.689Z","2023-02-06T08:14:49.895Z",{"id":3465,"name":3466,"alternativeText":3467,"caption":31,"width":901,"height":901,"formats":3468,"hash":3474,"ext":292,"mime":293,"size":3475,"url":3476,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":3477,"updatedAt":3478},9161,"Facebook_Ads_Icon.png","Facebook Ads Icon",{"thumbnail":3469},{"ext":292,"url":3470,"hash":3471,"mime":293,"name":3472,"path":528,"size":3473,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Facebook_Ads_d215e92e29.png","thumbnail_Facebook_Ads_d215e92e29","thumbnail_Facebook-Ads.png",17.15,"Facebook_Ads_d215e92e29",5.5,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Facebook_Ads_d215e92e29.png","2023-02-03T17:33:31.369Z","2024-05-13T10:37:19.496Z",{"id":3480,"title":3481,"text":3482,"link":3483,"createdAt":3484,"updatedAt":3485,"publishedAt":3486,"image":3487},86,"Instagram Report Template","Get all of your key Instagram metrics and KPIs in one place so your clients can get a clear view of their Instagram marketing performance.","/templates/instagram-analytics-report","2023-02-06T08:11:50.803Z","2023-11-29T17:23:09.739Z","2023-02-06T08:11:55.873Z",{"id":3488,"name":3489,"alternativeText":3490,"caption":31,"width":3444,"height":3444,"formats":3491,"hash":3497,"ext":292,"mime":293,"size":3498,"url":3499,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":3500,"updatedAt":3501},11605,"Instagram.png","Instagram icon",{"thumbnail":3492},{"ext":292,"url":3493,"hash":3494,"mime":293,"name":3495,"path":31,"size":3496,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Instagram_d4b025313e.png","thumbnail_Instagram_d4b025313e","thumbnail_Instagram.png",19.47,"Instagram_d4b025313e",73.36,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Instagram_d4b025313e.png","2023-11-29T12:25:19.371Z","2024-04-29T10:26:42.178Z",{"id":3503,"title":3504,"text":3505,"link":3506,"createdAt":3507,"updatedAt":3508,"publishedAt":3509,"image":3510},89,"LinkedIn Ads Report Template","Grab this report template to show your most important LinkedIn ads KPIs. 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Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach. 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And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.","Nico T., Media Planner","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3744723/",{"id":3826,"name":3827,"alternativeText":31,"caption":31,"width":3810,"height":3810,"formats":3828,"hash":3834,"ext":292,"mime":293,"size":3835,"url":3836,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":3837,"updatedAt":3837},10664,"Nico T..png",{"thumbnail":3829},{"ext":292,"url":3830,"hash":3831,"mime":293,"name":3832,"path":31,"size":3833,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Nico_T_196795fc9b.png","thumbnail_Nico_T_196795fc9b","thumbnail_Nico T..png",2.21,"Nico_T_196795fc9b",6.31,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Nico_T_196795fc9b.png","2023-05-04T08:51:35.051Z",{"id":66,"comment":3839,"reviewed_by":3804,"author":3840,"author_link":3841,"author_image":3842},"The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed.  It is very easy to use, has a lot of integration, and let get started very fast.","Rasmus Bernt K., External Senior Management Consultant","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___1862731/",{"id":3843,"name":3844,"alternativeText":31,"caption":31,"width":3611,"height":3611,"formats":31,"hash":3845,"ext":3846,"mime":3847,"size":3848,"url":3849,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":3850,"updatedAt":3850},10643,"person1.jpeg","person1_5796eec77e",".jpeg","image/jpeg",2.47,"https://s3.us-east-2.amazonaws.com/whatagraph.com/person1_5796eec77e.jpeg","2023-05-02T10:19:17.930Z",{"id":70,"comment":3852,"reviewed_by":3804,"author":3853,"author_link":3854,"author_image":3855},"We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!","Stephanie S., Digital Director","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3749673/",{"id":3856,"name":3857,"alternativeText":31,"caption":31,"width":3810,"height":3810,"formats":3858,"hash":3864,"ext":292,"mime":293,"size":3865,"url":3866,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":3867,"updatedAt":3867},10665,"Stephanie S..png",{"thumbnail":3859},{"ext":292,"url":3860,"hash":3861,"mime":293,"name":3862,"path":31,"size":3863,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Stephanie_S_7d6caa2d1e.png","thumbnail_Stephanie_S_7d6caa2d1e","thumbnail_Stephanie S..png",5.16,"Stephanie_S_7d6caa2d1e",8.18,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stephanie_S_7d6caa2d1e.png","2023-05-04T08:51:53.091Z",{"id":21,"comment":3869,"reviewed_by":3804,"author":3870,"author_link":3871,"author_image":3872},"We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.","John S., SEO Strategist","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3742216/",{"id":3873,"name":3874,"alternativeText":31,"caption":31,"width":3810,"height":3810,"formats":3875,"hash":3881,"ext":292,"mime":293,"size":3882,"url":3883,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":3884,"updatedAt":3884},10666,"John S.png",{"thumbnail":3876},{"ext":292,"url":3877,"hash":3878,"mime":293,"name":3879,"path":31,"size":3880,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_John_S_7a9acd9e1b.png","thumbnail_John_S_7a9acd9e1b","thumbnail_John S.png",4.41,"John_S_7a9acd9e1b",6.61,"https://s3.us-east-2.amazonaws.com/whatagraph.com/John_S_7a9acd9e1b.png","2023-05-04T08:52:08.751Z",{"id":25,"comment":3886,"reviewed_by":3804,"author":3887,"author_link":3888,"author_image":3889},"The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.","Erman E., Marketing Specialist","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___2683467/",{"id":3890,"name":3891,"alternativeText":31,"caption":31,"width":3810,"height":3810,"formats":3892,"hash":3898,"ext":292,"mime":293,"size":3899,"url":3900,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":3901,"updatedAt":3901},10667,"Erman E..png",{"thumbnail":3893},{"ext":292,"url":3894,"hash":3895,"mime":293,"name":3896,"path":31,"size":3897,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Erman_E_6321262ee2.png","thumbnail_Erman_E_6321262ee2","thumbnail_Erman E..png",1.53,"Erman_E_6321262ee2",2.4,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Erman_E_6321262ee2.png","2023-05-04T08:52:24.267Z",{"id":62,"comment":3903,"reviewed_by":3804,"author":3904,"author_link":3905,"author_image":3906},"Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.","Brent N., Director of Operations","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___1799214/",{"id":3907,"name":3908,"alternativeText":31,"caption":31,"width":3810,"height":3810,"formats":3909,"hash":3915,"ext":292,"mime":293,"size":3916,"url":3917,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":3918,"updatedAt":3918},10668,"Brent N..png",{"thumbnail":3910},{"ext":292,"url":3911,"hash":3912,"mime":293,"name":3913,"path":31,"size":3914,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Brent_N_8c70d6f005.png","thumbnail_Brent_N_8c70d6f005","thumbnail_Brent N..png",4.2,"Brent_N_8c70d6f005",8.76,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Brent_N_8c70d6f005.png","2023-05-04T08:52:39.701Z",{"id":74,"comment":3920,"reviewed_by":3804,"author":3921,"author_link":3922,"author_image":3923},"Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.","Orsolya S., Online Marketing Manager","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___1855164/",{"id":3924,"name":3925,"alternativeText":31,"caption":31,"width":3810,"height":3810,"formats":3926,"hash":3932,"ext":292,"mime":293,"size":3933,"url":3934,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":3935,"updatedAt":3935},10669,"Orsolya S..png",{"thumbnail":3927},{"ext":292,"url":3928,"hash":3929,"mime":293,"name":3930,"path":31,"size":3931,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Orsolya_S_e0b5a0f127.png","thumbnail_Orsolya_S_e0b5a0f127","thumbnail_Orsolya S..png",5.33,"Orsolya_S_e0b5a0f127",10.14,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Orsolya_S_e0b5a0f127.png","2023-05-04T08:52:55.302Z",{},1759916859210]