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Ask our AI chatbot anything about your campaign performance and get answers in seconds. \u003C/span>\u003C/p>",{"id":557,"name":558,"alternativeText":559,"caption":31,"width":479,"height":480,"formats":560,"hash":566,"ext":292,"mime":293,"size":567,"url":568,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":569,"updatedAt":570},14310,"Get_actionable_insights_with_AI.png","Whatagraph Ai - Social media report dashboard featuring analytics and AI chatbot.",{"thumbnail":561},{"ext":292,"url":562,"hash":563,"mime":293,"name":564,"path":31,"size":565,"width":487,"height":446},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Get_actionable_insights_with_AI_a6d3eab605.png","thumbnail_Get_actionable_insights_with_AI_a6d3eab605","thumbnail_Get_actionable_insights_with_AI.png",30.17,"Get_actionable_insights_with_AI_a6d3eab605",182.33,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Get_actionable_insights_with_AI_a6d3eab605.png","2025-04-15T13:17:11.043Z","2025-04-15T13:17:14.021Z",[],{"id":573,"__component":574,"title":575},139,"sections.static-testimonials","See what other marketers are saying about Whatagraph",{"id":153,"__component":577,"title":578,"text":579,"gray_background":15,"cta_collection":31,"cta":31,"bottom_cta":31,"integrations":580,"bottom_cta_collection":4544},"sections.sources","Holistic social media marketing reporting in one place","\u003Cp style=\"margin-left:0px;\">\u003Cspan style=\"color:rgb(23,30,38);\">Connect all your social media accounts and other marketing channels in a few clicks on Whatagraph. 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you’re building a social media monthly report template for ongoing client check-ins or a quarterly breakdown for stakeholders, the right template should help you:\u003C/p>\u003Cp>✅ Highlight key key performance indicators like reach, engagement, conversions, and ROI\u003C/p>\u003Cp>✅ Break down performance by channel, campaign, or content type\u003C/p>\u003Cp>✅ Provide context with written insights, visuals, and trend comparisons\u003C/p>\u003Cp>✅ Tailor the layout to match each client’s goals or brand\u003C/p>\u003Cp>✅ Share updates quickly through live links, PDFs, or scheduled email delivery\u003C/p>\u003Cp>If you’re reporting on social media performance regularly (and let’s be honest—you probably are), a social media analytics report template saves hours each week. \u003C/p>\u003Cp>It standardizes your process, keeps reports client-friendly, and helps you move past vanity metrics to show real impact.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png\" srcset=\"https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png?width=350 350w, https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png?width=700 700w, https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png?width=420 440w, https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png?width=840 880w, https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png?width=768 768w, https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png?width=1536 1536w, https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png?width=992 992w, https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png?width=1984 1984w, https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png?width=600 1200w, https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png?width=1200 2400w, https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png?width=720 1440w, https://media.whatagraph.com/Social_Media_Reporting_Tool_3278935315.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Social Media Reporting Tool\">\u003C/p>\u003Ch2 id=\"what-should-a-social-media-report-template-include\">What should a social media report template include?\u003C/h2>\u003Cp>A well-structured social media performance report template should tell a clear story: what happened, what it means, and what to do next. \u003C/p>\u003Cp>It should combine performance data from all platforms into one easy-to-understand report—visually engaging, insight-driven, and client-ready.\u003C/p>\u003Cp>Here’s a breakdown of the must-have sections, how to structure each one, which widgets to use, and best practices for every part:\u003C/p>\u003Ch3 id=\"executive-summary\">1. Executive summary\u003C/h3>\u003Cp>\u003Cstrong>Purpose:\u003C/strong> Give clients or stakeholders a high-level overview of how social media performed during the reporting period.\u003C/p>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅  Keep it short (2–4 sentences per channel or campaign)\u003C/p>\u003Cp>✅ Focus on what changed: wins, issues, new opportunities\u003C/p>\u003Cp>✅ Use bold text to highlight key takeaways or metrics\u003C/p>\u003Cp>✅ Use AI to generate insights on your behalf based on your data for a specific time period to save time\u003C/p>\u003Cp>\u003Cstrong>Widgets to use:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Text block widget: \u003C/strong>Add AI-generated summaries or write your own for each platform or campaign.\u003C/li>\u003Cli>\u003Cstrong>Image or GIF: \u003C/strong>Optional, but great for giving the report more personality.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Executive_summary_d9a7010f3b.png\" srcset=\"https://media.whatagraph.com/Executive_summary_d9a7010f3b.png?width=350 350w, https://media.whatagraph.com/Executive_summary_d9a7010f3b.png?width=700 700w, https://media.whatagraph.com/Executive_summary_d9a7010f3b.png?width=420 440w, https://media.whatagraph.com/Executive_summary_d9a7010f3b.png?width=840 880w, https://media.whatagraph.com/Executive_summary_d9a7010f3b.png?width=768 768w, https://media.whatagraph.com/Executive_summary_d9a7010f3b.png?width=1536 1536w, https://media.whatagraph.com/Executive_summary_d9a7010f3b.png?width=992 992w, https://media.whatagraph.com/Executive_summary_d9a7010f3b.png?width=1984 1984w, https://media.whatagraph.com/Executive_summary_d9a7010f3b.png?width=600 1200w, https://media.whatagraph.com/Executive_summary_d9a7010f3b.png?width=1200 2400w, https://media.whatagraph.com/Executive_summary_d9a7010f3b.png?width=720 1440w, https://media.whatagraph.com/Executive_summary_d9a7010f3b.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Executive Summary - A social media report with executive summary section.\">\u003C/p>\u003Ch3 id=\"monthly-kpis\">2. Monthly KPIs\u003C/h3>\u003Cp>\u003Cstrong>Purpose:\u003C/strong> Visually show how you’re tracking against monthly social media goals—so clients can instantly understand whether their strategy is working.\u003C/p>\u003Cp>\u003Cstrong>Metrics to include: \u003C/strong>Choose metrics based on what your clients want to see. Some important metrics include: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Reach\u003C/strong> (total number of unique people who saw your posts)\u003C/li>\u003Cli>\u003Cstrong>Impressions\u003C/strong> (how many times your posts were seen)\u003C/li>\u003Cli>\u003Cstrong>Engagements\u003C/strong> (likes, comments, shares, saves)\u003C/li>\u003Cli>\u003Cstrong>New followers\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Conversions\u003C/strong> (form fills, downloads, purchases)\u003C/li>\u003Cli>\u003Cstrong>Post volume or frequency\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Keep it consistent month to month—use the same KPI order and visual structure\u003C/p>\u003Cp>✅ Focus on KPIs that reflect business outcomes (e.g., not just engagement, but conversions or assisted conversions if available)\u003C/p>\u003Cp>✅ Add short context where needed: “Reach dipped due to 3 fewer posts this month”\u003C/p>\u003Cp>✅ Include a goal vs. actual visual (bar or progress indicator)\u003C/p>\u003Cp>\u003Cstrong>Widgets to use:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Goal tracking widget: \u003C/strong>for reach, engagements, new followers, conversions\u003C/li>\u003Cli>\u003Cstrong>Single-value widgets:\u003C/strong> show total followers, posts, impressions\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png\" srcset=\"https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png?width=350 350w, https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png?width=700 700w, https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png?width=420 440w, https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png?width=840 880w, https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png?width=768 768w, https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png?width=1536 1536w, https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png?width=992 992w, https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png?width=1984 1984w, https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png?width=600 1200w, https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png?width=1200 2400w, https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png?width=720 1440w, https://media.whatagraph.com/Monthly_KP_Is_bce8b65d70.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Monthly KPIs - Social media report dashboard with bar graphs for impressions, reach, and engagement metrics.\">\u003C/p>\u003Ch3 id=\"channels-performance-at-a-glance\">3. Channels’ performance at a glance\u003C/h3>\u003Cp>\u003Cstrong>Purpose: \u003C/strong>Quickly compare how your organic and paid social channels performed side-by-side. \u003C/p>\u003Cp>For example, you can add two pivot tables, one for “Organic Performance” and another for “Paid Channels Performance”.\u003C/p>\u003Cp>\u003Cstrong>Organic performance pivot table recommended structure:\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Platforms: \u003C/strong>Facebook, Instagram, LinkedIn, TikTok, YouTube (organic)\u003C/p>\u003Cp>\u003Cstrong>Metrics to include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Impressions\u003C/li>\u003Cli>Engagements (likes, comments, shares)\u003C/li>\u003Cli>New followers\u003C/li>\u003Cli>Reach (if available per platform)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅  Use a pivot-style layout with rows as channels and columns as metrics\u003C/p>\u003Cp>✅  Stick to 3–5 key metrics for readability\u003C/p>\u003Cp>✅  Add a quick comment underneath with top organic takeaways (e.g. “LinkedIn had a 20% lift in reach vs last month”)\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png\" srcset=\"https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png?width=350 350w, https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png?width=700 700w, https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png?width=420 440w, https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png?width=840 880w, https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png?width=768 768w, https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png?width=1536 1536w, https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png?width=992 992w, https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png?width=1984 1984w, https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png?width=600 1200w, https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png?width=1200 2400w, https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png?width=720 1440w, https://media.whatagraph.com/Organic_performance_table_69c2b3cca4.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Organic Performance Table - A table showing the performance of Facebook, LinkedIn, and Instagram business.\">\u003Cstrong>Paid channels performance pivot table recommended structure:\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Platforms: \u003C/strong>Facebook Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, etc.\u003C/p>\u003Cp>\u003Cstrong>Metrics to include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total ad spend\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Cost-per-click (CPC)\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>ROAS (if applicable)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Align column headers across channels for easy comparison\u003C/p>\u003Cp>✅ Highlight the top-performing metric per channel (e.g. highest CTR or lowest CPC)\u003C/p>\u003Cp>✅ Include a short AI-generated or custom summary below for quick insights\u003C/p>\u003Cp>\u003Cstrong>Widgets to use:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Table widgets with customizable columns (one for organic, one for paid)\u003C/li>\u003Cli>Optional: text block for key comments or takeaways\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png\" srcset=\"https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png?width=350 350w, https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png?width=700 700w, https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png?width=420 440w, https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png?width=840 880w, https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png?width=768 768w, https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png?width=1536 1536w, https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png?width=992 992w, https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png?width=1984 1984w, https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png?width=600 1200w, https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png?width=1200 2400w, https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png?width=720 1440w, https://media.whatagraph.com/Paid_channels_overview_table_60e6d75c43.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Paid Channels Overview Table - Table showing Facebook and Linkedin Ads data with conversions, CTR, and total spend.\">\u003C/p>\u003Ch3 id=\"detailed-insights-for-each-channel\">4. Detailed insights for each channel\u003C/h3>\u003Cp>\u003Cstrong>Purpose:\u003C/strong> Give a full breakdown of what’s working (and what’s not) on each channel—both organic and paid. For example: \u003C/p>\u003Cp>\u003Cstrong>Facebook Page Overview (Organic)\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Monthly KPI goal widget\u003C/strong>\u003Cul>\u003Cli>Reach, impressions, engagement, followers\u003C/li>\u003C/ul>\u003C/li>\u003Cli>\u003Cstrong>Single-value widgets\u003C/strong>\u003Cbr>\u003Cul>\u003Cli>Total followers\u003C/li>\u003Cli>Number of posts\u003C/li>\u003C/ul>\u003C/li>\u003Cli>\u003Cstrong>Top performing social media content performance table\u003C/strong>\u003Cbr>\u003Cul>\u003Cli>Include post text preview, unique impressions, clicks, reactions, comments, shares\u003C/li>\u003C/ul>\u003C/li>\u003Cli>\u003Cstrong>Performance summary\u003C/strong>\u003Cbr>\u003Cul>\u003Cli>Add commentary (manual or AI-generated) on what worked and what didn’t\u003C/li>\u003C/ul>\u003C/li>\u003Cli>\u003Cstrong>Top-performing posts breakdown\u003C/strong>\u003Cbr>\u003Cul>\u003Cli>Showcase a few standout posts with visuals and engagement data\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Group visual and written elements logically (KPI > content > insights)\u003C/p>\u003Cp>✅ Add quick context for spikes or drops in performance\u003C/p>\u003Cp>✅ Highlight content themes that resonated (e.g., carousels vs. memes)\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png\" srcset=\"https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png?width=350 350w, https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png?width=700 700w, https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png?width=420 440w, https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png?width=840 880w, https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png?width=768 768w, https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png?width=1536 1536w, https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png?width=992 992w, https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png?width=1984 1984w, https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png?width=600 1200w, https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png?width=1200 2400w, https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png?width=720 1440w, https://media.whatagraph.com/Facebook_page_overview_01cbecc307.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Page Overview - A social media report, including KPIs, top posts, and a summary.\">\u003C/p>\u003Cp>\u003Cstrong>Facebook Ads Performance (Paid)\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Monthly KPI goal widget\u003C/strong>\u003Cul>\u003Cli>Impressions, leads, conversions, ROAS\u003C/li>\u003C/ul>\u003C/li>\u003Cli>\u003Cstrong>Single-value widgets\u003C/strong>\u003Cbr>\u003Cul>\u003Cli>Total spend\u003C/li>\u003Cli>CPC, CTR\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Cost per page like\u003C/li>\u003C/ul>\u003C/li>\u003Cli>\u003Cstrong>Funnel breakdown\u003C/strong>\u003Cbr>\u003Cul>\u003Cli>Visualize ad flow: reach → clicks → conversions\u003C/li>\u003C/ul>\u003C/li>\u003Cli>\u003Cstrong>Top-performing ad breakdown\u003C/strong>\u003Cbr>\u003Cul>\u003Cli>Include headline, copy snippet, clicks, CTR, conversion rate\u003C/li>\u003C/ul>\u003C/li>\u003Cli>\u003Cstrong>Performance summary\u003C/strong>\u003Cbr>\u003Cul>\u003Cli>Add context: what ad worked, how cost shifted, what optimizations were made\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Tie results back to goals from previous month\u003C/p>\u003Cp>✅ Use funnel widgets to show where drop-offs happened\u003C/p>\u003Cp>✅ Compare current performance vs. past periods or benchmarks\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png\" srcset=\"https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png?width=350 350w, https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png?width=700 700w, https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png?width=420 440w, https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png?width=840 880w, https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png?width=768 768w, https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png?width=1536 1536w, https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png?width=992 992w, https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png?width=1984 1984w, https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png?width=600 1200w, https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png?width=1200 2400w, https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png?width=720 1440w, https://media.whatagraph.com/Facebook_ads_performance_1e13a4363f.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Ads Performance - A social media report showing key metrics and performance overview.\">\u003Ci>Repeat this structure for other major platforms\u003C/i> like:\u003C/p>\u003Cul>\u003Cli>Instagram\u003C/li>\u003Cli>LinkedIn (organic + paid)\u003C/li>\u003Cli>TikTok (organic + paid)\u003C/li>\u003Cli>Twitter/X or YouTube as needed\u003C/li>\u003C/ul>\u003Ch3 id=\"conclusions-and-next-steps\">5. Conclusions and next steps\u003C/h3>\u003Cp>\u003Cstrong>Purpose:\u003C/strong> Tie everything together. Summarize what the numbers mean and what actions should be taken next.\u003C/p>\u003Cp>\u003Cstrong>Structure & best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Keep this section concise and strategic\u003C/p>\u003Cp>✅ Use bullet points to lay out 3–5 key takeaways\u003C/p>\u003Cp>✅ Add clear next steps or optimization ideas (e.g. “Shift budget toward LinkedIn Ads,” “Test more carousel posts on IG”)\u003C/p>\u003Cp>✅ Mention any industry or platform changes that may have impacted results\u003C/p>\u003Cp>\u003Cstrong>Widgets to use:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Text block with bolded headers (e.g. \"Key takeaways\", \"Action items\")\u003C/li>\u003Cli>Optional: checklist widget or team assignment if shared internally\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png\" srcset=\"https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png?width=350 350w, https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png?width=700 700w, https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png?width=420 440w, https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png?width=840 880w, https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png?width=768 768w, https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png?width=1536 1536w, https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png?width=992 992w, https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png?width=1984 1984w, https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png?width=600 1200w, https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png?width=1200 2400w, https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png?width=720 1440w, https://media.whatagraph.com/Conclusions_and_next_steps_c7189320c7.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Conclusions And Next Steps - Social media report template with conclusion and checklist sections.\">\u003C/p>\u003Ch2 id=\"what-metrics-should-you-include-in-a-social-media-report-template\">What metrics should you include in a social media report template?\u003C/h2>\u003Cp>The best way to understand which metrics to add to report template is to ask your clients (or your C-Suite) what they want to see. \u003C/p>\u003Cp>In general, here’s a breakdown of the most essential metrics to track for your social media campaigns:\u003C/p>\u003Ch3 id=\"engagement-metrics\">1. Engagement metrics\u003C/h3>\u003Cp>These show how your audience interacts with your content—and how well your messaging resonates.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Likes/Reactions\u003C/strong> – A simple but strong indicator of how much your content is appreciated.\u003C/li>\u003Cli>\u003Cstrong>Comments\u003C/strong> – Show how engaged your audience is and what they care enough to respond to.\u003C/li>\u003Cli>\u003Cstrong>Shares\u003C/strong> – Measure how valuable or relatable your content is to the point users want to pass it on.\u003C/li>\u003Cli>\u003Cstrong>Saves (Instagram/TikTok)\u003C/strong> – A sign that your content has long-term value for the viewer.\u003C/li>\u003Cli>\u003Cstrong>Engagement Rate\u003C/strong> – Combines all engagements relative to reach or followers, giving you a true sense of content effectiveness.\u003C/li>\u003C/ul>\u003Ch3 id=\"performance-metrics\">2. Performance metrics\u003C/h3>\u003Cp>These help you measure reach, visibility, and how often your content is seen.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Impressions\u003C/strong> – Total times your content was displayed—great for visibility tracking.\u003C/li>\u003Cli>\u003Cstrong>Reach\u003C/strong> – The number of unique users who saw your content—key for brand awareness.\u003C/li>\u003Cli>\u003Cstrong>Video Views / Completion Rate\u003C/strong> – For video-heavy channels, these show viewer interest and content stickiness.\u003C/li>\u003Cli>\u003Cstrong>Post Frequency\u003C/strong> – Helps assess how consistent your posting is and its impact on engagement and growth.\u003C/li>\u003C/ul>\u003Ch3 id=\"audience-growth-metrics\">3. Audience growth metrics\u003C/h3>\u003Cp>These track how your community is evolving across different platforms.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>New Followers\u003C/strong> – A core indicator of how well your content and campaigns attract new audiences.\u003C/li>\u003Cli>\u003Cstrong>Follower Growth Rate\u003C/strong> – Measures momentum over time, not just raw numbers.\u003C/li>\u003Cli>\u003Cstrong>Total Followers\u003C/strong> – Gives context to your reach and engagement performance\u003C/li>\u003C/ul>\u003Ch3 id=\"paid-social-metrics\">4. Paid social metrics\u003C/h3>\u003Cp>If you're running social ads, these show whether your spend is turning into real results.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Ad Spend\u003C/strong> – The total amount spent on paid campaigns—essential for budget tracking.\u003C/li>\u003Cli>\u003Cstrong>CTR (Click-Through Rate)\u003C/strong> – Indicates how compelling your ad content is.\u003C/li>\u003Cli>\u003Cstrong>CPC (Cost Per Click)\u003C/strong> – Measures how efficiently your ads drive traffic.\u003C/li>\u003Cli>\u003Cstrong>Conversion Rate\u003C/strong> – Tells you how effective your ads are at driving actions.\u003C/li>\u003Cli>\u003Cstrong>ROAS (Return on Ad Spend)\u003C/strong> – A key metric for proving ad profitability.\u003C/li>\u003Cli>\u003Cstrong>Cost per Result (e.g. Lead, Purchase)\u003C/strong> – Lets you optimize for the most efficient outcomes.\u003C/li>\u003C/ul>\u003Ch3 id=\"conversion-traffic-metrics\">5. Conversion & traffic metrics\u003C/h3>\u003Cp>These connect social media efforts to business goals and on-site behavior.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Clicks\u003C/strong> – How many users clicked on your content—great for driving traffic analysis.\u003C/li>\u003Cli>\u003Cstrong>Landing Page Views\u003C/strong> – Measures actual interest beyond just a click.\u003C/li>\u003Cli>\u003Cstrong>Conversions (Leads, Purchases, etc.)\u003C/strong> – Shows how well your social media drives real business outcomes.\u003C/li>\u003Cli>\u003Cstrong>Assisted Conversions\u003C/strong> – Highlights the role of social in multi-touch journeys.\u003C/li>\u003Cli>\u003Cstrong>Scroll Depth\u003C/strong> – Indicates how engaging your landing page content is post-click.\u003C/li>\u003C/ul>\u003Ch3 id=\"audience-insight-metrics\">6. Audience insight metrics\u003C/h3>\u003Cp>These help you understand who you're reaching—and how to tailor your strategy.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Top Performing Audience Demographics\u003C/strong> – Helps tailor content to the age/gender groups that engage most.\u003C/li>\u003Cli>\u003Cstrong>Top Geo-Locations\u003C/strong> – Reveals which regions respond best to your marketing campaigns.\u003C/li>\u003Cli>\u003Cstrong>Device Type\u003C/strong> – Helps optimize visuals and user experience based on where your audience is browsing.\u003C/li>\u003C/ul>\u003Ch2 id=\"how-to-create-a-social-media-kpi-report-template\">How to create a social media KPI report template?\u003C/h2>\u003Cp>Creating a social media KPI report template doesn’t have to be time-consuming or complicated. \u003C/p>\u003Cp>With Whatagraph, you can build a fully automated, customizable, and client-ready report that tracks your most important social media metrics across every platform—all without starting from scratch each time.\u003C/p>\u003Cp>Here’s how to create one step by step:\u003C/p>\u003Ch3 id=\"connect-your-social-media-platforms\">1. Connect your social media platforms\u003C/h3>\u003Cp>Start by connecting all your social channels—Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter, and more—directly to Whatagraph. \u003C/p>\u003Cp>With \u003Ca href=\"/integrations\">55+ native integrations\u003C/a> (and no unstable third-party connectors), setup takes just a few clicks.\u003C/p>\u003Cp>From there, your data flows automatically into your marketing report—no copy-pasting, CSV downloads, or screenshots needed. You’ll always be looking at live, accurate performance data that matches what you see inside native dashboards.\u003C/p>\u003Cp>You can also connect other key data sources like Google Analytics, Meta Ads, or Google Sheets if you want to enrich your report with cross-channel performance or additional KPIs.\u003C/p>\u003Cp>Plus, Whatagraph’s integrations are fully managed and extremely stable—uptime has averaged \u003Cstrong>99.95%\u003C/strong> over the past 6 months. If system outages occur, engineers are notified immediately (even at 3am).\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp\" srcset=\"https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp?width=350 350w, https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp?width=700 700w, https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp?width=420 440w, https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp?width=840 880w, https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp?width=768 768w, https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp?width=1536 1536w, https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp?width=992 992w, https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp?width=1984 1984w, https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp?width=600 1200w, https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp?width=1200 2400w, https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp?width=720 1440w, https://media.whatagraph.com/Social_media_monthly_report_4843fb2f7b.webp?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Social Media Monthly Report - A dashboard showing social media performance metrics.\">\u003C/p>\u003Ch3 id=\"structure-and-organize-your-data\">2. Structure and organize your data\u003C/h3>\u003Cp>Every social platform reports data differently—and if you’re building reports manually, that creates a mess of inconsistent metrics. Whatagraph lets you structure everything in one unified view.\u003C/p>\u003Cp>You can:\u003C/p>\u003Cul>\u003Cli>Standardize naming conventions across platforms (e.g., align “Post Clicks” from Facebook with “Engagements” on LinkedIn)\u003C/li>\u003Cli>Group metrics by platform, region, client, or campaign\u003C/li>\u003Cli>Blend data from organic and paid campaigns\u003C/li>\u003Cli>Create folders by account manager, clients, or location\u003C/li>\u003Cli>Apply custom KPIs using formulas that reflect \u003Ci>your\u003C/i> success metrics\u003C/li>\u003C/ul>\u003Cp>This step makes sure your social media KPI report is clear, client-friendly, and tailored to the way your marketing team works—not how the platforms present it.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp\" srcset=\"https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp?width=350 350w, https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp?width=700 700w, https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp?width=420 440w, https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp?width=840 880w, https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp?width=768 768w, https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp?width=1536 1536w, https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp?width=992 992w, https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp?width=1984 1984w, https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp?width=600 1200w, https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp?width=1200 2400w, https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp?width=720 1440w, https://media.whatagraph.com/Blend_data_on_a_social_media_report_template_9c0fabdf27.webp?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Marketing Analytics - Dashboard showing marketing report with performance by region table.\">\u003C/p>\u003Ch3 id=\"choose-the-kpis-that-matter\">3. Choose the KPIs that matter\u003C/h3>\u003Cp>Not all metrics are created equal. Your social media KPI report should focus on the numbers that align with campaign objectives and drive decisions.\u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"/templates\">templates\u003C/a> come pre-loaded with the most important KPIs—organized by objective:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Engagement KPIs\u003C/strong>: likes, comments, shares, saves, engagement rate\u003C/li>\u003Cli>\u003Cstrong>Growth KPIs\u003C/strong>: new followers, follower growth rate, total audience size\u003C/li>\u003Cli>\u003Cstrong>Reach & Visibility\u003C/strong>: impressions, reach, video views\u003C/li>\u003Cli>\u003Cstrong>Paid KPIs\u003C/strong>: CTR, CPC, conversions, ROAS, cost per result\u003C/li>\u003Cli>\u003Cstrong>Content KPIs\u003C/strong>: top-performing social media posts, post frequency, completion rate\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>Each KPI is displayed using visual widgets like bar charts, single-metric cards, goal progress bars, or funnel visualizations. You can easily drag, drop, and rearrange widgets to match your reporting flow—and even set monthly or quarterly goals to track performance over time.\u003C/p>\u003Ch3 id=\"customize-the-template-for-your-team-or-client\">4. Customize the template for your team or client\u003C/h3>\u003Cp>Once you’ve added KPIs to your social media insights report template, the next step is making it look and feel like it was built specifically for your brand—or your client’s.\u003C/p>\u003Cp>Whatagraph gives you full control over how you want your social media marketing reports to look like. You can: \u003C/p>\u003Cp>✅ Upload your brand or your client’s logo and images\u003C/p>\u003Cp>✅ Select from ready-made color schemes or create your own\u003C/p>\u003Cp>✅ Choose icons for widgets from an icon library\u003C/p>\u003Cp>✅ Add custom headers, footers, and section dividers \u003C/p>\u003Cp>✅ Share the report on a custom domain\u003C/p>\u003Cp>You can even save your favorite layouts as reusable templates or apply changes across multiple client reports at once using \u003Cstrong>Linked Reports\u003C/strong>. That means less time rebuilding, and more time optimizing.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Linked_reports_e8b1047726.png\" srcset=\"https://media.whatagraph.com/Linked_reports_e8b1047726.png?width=350 350w, https://media.whatagraph.com/Linked_reports_e8b1047726.png?width=700 700w, https://media.whatagraph.com/Linked_reports_e8b1047726.png?width=420 440w, https://media.whatagraph.com/Linked_reports_e8b1047726.png?width=840 880w, https://media.whatagraph.com/Linked_reports_e8b1047726.png?width=768 768w, https://media.whatagraph.com/Linked_reports_e8b1047726.png?width=1536 1536w, https://media.whatagraph.com/Linked_reports_e8b1047726.png?width=992 992w, https://media.whatagraph.com/Linked_reports_e8b1047726.png?width=1984 1984w, https://media.whatagraph.com/Linked_reports_e8b1047726.png?width=600 1200w, https://media.whatagraph.com/Linked_reports_e8b1047726.png?width=1200 2400w, https://media.whatagraph.com/Linked_reports_e8b1047726.png?width=720 1440w, https://media.whatagraph.com/Linked_reports_e8b1047726.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Linked Reports - Dashboard interface with charts, metrics, and a LinkedIn logo.\">\u003C/p>\u003Ch3 id=\"use-ai-to-generate-summaries-and-surface-insights\">5. Use AI to generate summaries and surface insights\u003C/h3>\u003Cp>Writing a performance summary every month—or for every social network—can eat up hours. Now, you don’t have to.\u003C/p>\u003Cp>With Whatagraph’s \u003Cstrong>AI performance summary writer\u003C/strong>, you can automatically generate on-brand summaries based on the live data in your custom reports. \u003C/p>\u003Cp>Just select a date range and platform, and AI will write a clear, editable paragraph you can drop directly into the template.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/AI_Summary_e1ecc293f7.png\" srcset=\"https://media.whatagraph.com/AI_Summary_e1ecc293f7.png?width=350 350w, https://media.whatagraph.com/AI_Summary_e1ecc293f7.png?width=700 700w, https://media.whatagraph.com/AI_Summary_e1ecc293f7.png?width=420 440w, https://media.whatagraph.com/AI_Summary_e1ecc293f7.png?width=840 880w, https://media.whatagraph.com/AI_Summary_e1ecc293f7.png?width=768 768w, https://media.whatagraph.com/AI_Summary_e1ecc293f7.png?width=1536 1536w, https://media.whatagraph.com/AI_Summary_e1ecc293f7.png?width=992 992w, https://media.whatagraph.com/AI_Summary_e1ecc293f7.png?width=1984 1984w, https://media.whatagraph.com/AI_Summary_e1ecc293f7.png?width=600 1200w, https://media.whatagraph.com/AI_Summary_e1ecc293f7.png?width=1200 2400w, https://media.whatagraph.com/AI_Summary_e1ecc293f7.png?width=720 1440w, https://media.whatagraph.com/AI_Summary_e1ecc293f7.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"AI Summary - Dashboard interface with social media report and AI summary preview\">Need quick answers in between reports? Use Whatagraph’s \u003Cstrong>AI chatbot\u003C/strong> to ask performance questions like:\u003C/p>\u003Cul>\u003Cli>“Which platform had the highest engagement rate this quarter?”\u003C/li>\u003Cli>“How does TikTok CTR compare to last month?”\u003C/li>\u003Cli>“Which campaign delivered the lowest cost per lead?”\u003C/li>\u003C/ul>\u003Cp>The bot responds in plain English—so you’re never digging through dashboards to get the insights you need.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png\" srcset=\"https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png?width=350 350w, https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png?width=700 700w, https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png?width=420 440w, https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png?width=840 880w, https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png?width=768 768w, https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png?width=1536 1536w, https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png?width=992 992w, https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png?width=1984 1984w, https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png?width=600 1200w, https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png?width=1200 2400w, https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png?width=720 1440w, https://media.whatagraph.com/AI_Chat_bot_b31af261e5.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"AI Chat Bot - A social media report with charts and a chatbot interface.\">\u003C/figure>\u003Ch3 id=\"schedule-automate-and-deliver\">6. Schedule, automate, and deliver\u003C/h3>\u003Cp>Once your report is built, you never have to touch it again (unless you want to).\u003C/p>\u003Cp>You can:\u003C/p>\u003Cp>✅ Schedule automated digital marketing reports to send weekly, monthly, or quarterly\u003C/p>\u003Cp>✅ Share via live link so stakeholders always see real-time data\u003C/p>\u003Cp>✅ Export as PDF or CSV for offline use\u003C/p>\u003Cp>✅ Deliver via white-labeled emails or share securely from your own subdomain\u003C/p>\u003Cp>✅ Push data to Google BigQuery or visualize it in Looker Studio if needed\u003C/p>\u003Cp>For agencies and in-house teams, this is where the real magic happens. \u003C/p>\u003Cp>Instead of starting over each month, your reports are generated, updated, and delivered automatically—while giving you the choice to review and edit the reports before they are sent.\u003C/p>\u003Ch3 id=\"monitor-kpis-on-an-internal-dashboard\">7. Monitor KPIs on an internal dashboard\u003C/h3>\u003Cp>Reporting to clients is essential, but what about managing your own campaigns in real time?\u003C/p>\u003Cp>With Whatagraph, you can build a dedicated dashboard to track your social media KPIs across all channels, campaigns, and accounts. It’s not just for end-of-month reporting. It’s your daily control center.\u003C/p>\u003Cp>Instead of logging into five different platforms or manually updating spreadsheets, you get a live overview of your performance data—all in one place. Monitor reach, engagement, ad spend, conversions, and campaign trends as they happen, so you can react faster and optimize proactively.\u003C/p>\u003Cp>For example, you can:\u003C/p>\u003Cp>✅ Track real-time KPI trends like a drop in CTR or sudden spike in post saves\u003C/p>\u003Cp>✅ Compare channels side-by-side to see which platform is driving the most return on investment (ROI)\u003C/p>\u003Cp>✅ Slice and dice data by custom tags (like “Instagram Reels,” “Black Friday campaign,” or “Client A”)\u003C/p>\u003Cp>✅ Spot underperforming campaigns early so you can optimize your social media strategy, creative, budget, or timing\u003C/p>\u003Cp>✅ Highlight which social posts or ads need improvement based on their relative performance\u003C/p>\u003Cp>For social media managers, this dashboard helps you stay on top of KPIs and take the right action—fast. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Overview_2920eb1eed.png\" srcset=\"https://media.whatagraph.com/Overview_2920eb1eed.png?width=350 350w, https://media.whatagraph.com/Overview_2920eb1eed.png?width=700 700w, https://media.whatagraph.com/Overview_2920eb1eed.png?width=420 440w, https://media.whatagraph.com/Overview_2920eb1eed.png?width=840 880w, https://media.whatagraph.com/Overview_2920eb1eed.png?width=768 768w, https://media.whatagraph.com/Overview_2920eb1eed.png?width=1536 1536w, https://media.whatagraph.com/Overview_2920eb1eed.png?width=992 992w, https://media.whatagraph.com/Overview_2920eb1eed.png?width=1984 1984w, https://media.whatagraph.com/Overview_2920eb1eed.png?width=600 1200w, https://media.whatagraph.com/Overview_2920eb1eed.png?width=1200 2400w, https://media.whatagraph.com/Overview_2920eb1eed.png?width=720 1440w, https://media.whatagraph.com/Overview_2920eb1eed.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Overview - Table showing campaign names, costs, impressions, and spend.\">\u003Cbr> \u003C/p>",{"id":4557,"__component":4558,"description":31,"items":4559},175,"sections.faq",[4560,4564,4568],{"id":4561,"question":4562,"answer":4563},506,"What are the best social media reporting tools?","\u003Cp>If you’re looking for the best social media reporting tools in 2025, here are the top 3 platforms that stand out for their features, ease of use, and ability to turn raw data into actionable insights:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>1. Whatagraph – Best all-in-one social media reporting and analytics platform\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph is the go-to solution for agencies and in-house marketers who need to automate, scale, and streamline social media reporting.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Unlike other tools, it offers fully customizable templates, real-time data monitoring, and powerful KPI dashboards—all in one place.\u003C/p>\u003Cp> \u003C/p>\u003Cp>What makes Whatagraph stand out:\u003C/p>\u003Cul>\u003Cli>50+ native integrations with social, PPC, SEO, and web analytics platforms\u003C/li>\u003Cli>Automated data pulling, visualizations, and cross-channel blending\u003C/li>\u003Cli>Pre-built social media analytics templates for organic, paid, or combined campaigns\u003C/li>\u003Cli>AI-generated performance summaries and chatbot Q&A\u003C/li>\u003Cli>Real-time internal dashboards to monitor KPIs before reports go out\u003C/li>\u003Cli>White-labeling, custom branding, and bulk-editing across clients\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>Whether you're building a social media monthly report or tracking KPIs in real time, Whatagraph helps you save hours and deliver insights that drive action.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>2. Metrics Watch – Best for automated email-based social reports\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Metrics Watch is a strong option if you need to send digestible social media updates directly to clients’ inboxes. It offers drag-and-drop report building, white-label customization, and simple integrations.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Unlike live dashboards, Metrics Watch focuses on clean email delivery—placing your KPIs inside the email body so clients can view them without clicking through to another tool.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>3. Keyhole – Best for social listening and influencer analytics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Keyhole combines social media performance tracking with listening, hashtag analytics, and influencer discovery. It’s a solid pick for brands and marketers who want to understand not just what happened, but \u003Ci>why\u003C/i>—especially in the context of audience sentiment and competitive analysis.\u003C/p>\u003Cp> \u003C/p>\u003Cp>It also includes campaign tracking and custom dashboards, but lacks the full cross-channel or paid performance reporting depth of Whatagraph.\u003C/p>\u003Cp> \u003C/p>\u003Cp>For a complete breakdown of more tools (12 in total!) and how they compare, check out our guide on \u003Ca href=\"https://whatagraph.com/blog/articles/best-social-media-analytics-tools\">best social media analytics tools\u003C/a>. \u003Cbr> \u003C/p>",{"id":4565,"question":4566,"answer":4567},507,"How often should you create a social media report?","\u003Cp>The frequency of your social media reporting should align with your target audience, goals, and how often your data changes. \u003C/p>\u003Cp> \u003C/p>\u003Cp>There’s no one-size-fits-all answer, but here’s a breakdown based on common use cases:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Weekly reports\u003C/strong> are ideal for internal use—especially if you're running fast-moving paid campaigns or high-volume organic content. These reports help social media managers catch trends early, optimize ads on the fly, and adjust content strategy mid-week. \u003C/p>\u003Cp> \u003C/p>\u003Cp>They’re usually short, focused, and often visualized in a social media insights report template for daily or weekly tracking.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Monthly reports\u003C/strong> are the industry standard for most in-house teams and agencies. A well-built report helps you spot medium-term trends, compare channel performance, and deliver clear insights to clients or execs. \u003C/p>\u003Cp> \u003C/p>\u003Cp>These reports typically include KPIs, top-performing content, ad spend breakdowns, and a written summary of wins and next steps.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Quarterly reports\u003C/strong> are best suited for strategic reviews, leadership teams, or campaigns with longer lifecycles.\u003C/p>\u003Cp> \u003C/p>\u003Cp>A social media quarterly report template gives stakeholders a broader view of growth, budget performance, and long-term content trends. It's where you zoom out and connect performance to business goals.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Use Whatagraph to schedule and automate all three—so you can deliver weekly performance snapshots internally, monthly client reports, and quarterly strategic overviews, all from one connected system.\u003C/p>",{"id":4569,"question":4570,"answer":4571},1419,"What’s the difference between a social media report and a dashboard?","\u003Cp>While they’re both built on the same performance data, reports and dashboards serve very different purposes.\u003C/p>\u003Cp> \u003C/p>\u003Cp>For example, a free social media report template would be a snapshot of performance over a specific time frame—like a week, month, or quarter. It’s static by design and often includes not just raw numbers, but narrative context, visualizations, and recommendations. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Reports are typically shared with clients or stakeholders, making them more polished and presentation-ready. \u003C/p>\u003Cp> \u003C/p>\u003Cp>A dashboard, on the other hand, is designed for live performance monitoring. It’s dynamic, always up to date, and built more for internal teams. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Social media managers use dashboards to track KPIs in real time, identify underperforming posts or campaigns, and make fast optimization decisions. They’re great for staying ahead of issues—but they don’t replace the structured narrative that a report provides.\u003C/p>\u003Cp> \u003C/p>\u003Cp>With Whatagraph, you can build both. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Use dashboards for day-to-day performance management, then turn the same data into a shareable social media client report template in just a few clicks.\u003Cbr> \u003C/p>",{"id":4573,"metaTitle":4574,"metaDescription":4575,"addNoIndex":31,"canonicalURL":31,"metaImage":4576},978,"Best Social Media Report Template for Marketers","Create a stunning social media report template with live data, KPIs, and actionable insights. Save time, impress clients, and scale reporting fast.",{"id":4577,"name":4578,"alternativeText":4579,"caption":31,"width":4580,"height":4581,"formats":4582,"hash":4590,"ext":292,"mime":293,"size":4591,"url":4592,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":4593,"updatedAt":4594},11998,"Meta_picture.png","One platform to connect, organize, visualize, and share all your marketing data",2400,1256,{"thumbnail":4583},{"ext":292,"url":4584,"hash":4585,"mime":293,"name":4586,"path":31,"size":4587,"width":4588,"height":4589},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Option_1_new_64b92d74d1.png","thumbnail_Option_1_new_64b92d74d1","thumbnail_Option 1 new.png",31.37,245,128,"Option_1_new_64b92d74d1",1778.58,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Option_1_new_64b92d74d1.png","2024-02-20T15:21:53.144Z","2024-11-06T09:04:42.695Z",{"pagination":4596},{"page":5,"pageSize":129,"pageCount":5,"total":5},{"data":4598,"meta":4839},{"id":5,"title":4599,"createdAt":4600,"updatedAt":4601,"publishedAt":4602,"logos":4603,"logos_dark":4752},"Trusted by 1,000+ marketing agencies and brands around the world","2023-01-18T20:54:29.366Z","2025-09-22T09:58:09.698Z","2023-01-18T20:54:31.552Z",[4604,4621,4638,4654,4672,4686,4700,4713,4729,4741],{"id":4605,"name":4606,"alternativeText":4607,"caption":31,"width":4608,"height":4609,"formats":4610,"hash":4616,"ext":292,"mime":293,"size":4617,"url":4618,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":4619,"updatedAt":4620},15396,"Logo_Lactogal.png","Lactogal - 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Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach. 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And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.","Nico T., Media Planner","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3744723/",{"id":4870,"name":4871,"alternativeText":31,"caption":31,"width":1503,"height":1503,"formats":4872,"hash":4878,"ext":292,"mime":293,"size":4879,"url":4880,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":4881,"updatedAt":4881},10664,"Nico T..png",{"thumbnail":4873},{"ext":292,"url":4874,"hash":4875,"mime":293,"name":4876,"path":31,"size":4877,"width":446,"height":446},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Nico_T_196795fc9b.png","thumbnail_Nico_T_196795fc9b","thumbnail_Nico T..png",2.21,"Nico_T_196795fc9b",6.31,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Nico_T_196795fc9b.png","2023-05-04T08:51:35.051Z",{"id":66,"comment":4883,"reviewed_by":4849,"author":4884,"author_link":4885,"author_image":4886},"The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed.  It is very easy to use, has a lot of integration, and let get started very fast.","Rasmus Bernt K., External Senior Management Consultant","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___1862731/",{"id":4887,"name":4888,"alternativeText":31,"caption":31,"width":4659,"height":4659,"formats":31,"hash":4889,"ext":4890,"mime":4891,"size":4892,"url":4893,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":4894,"updatedAt":4894},10643,"person1.jpeg","person1_5796eec77e",".jpeg","image/jpeg",2.47,"https://s3.us-east-2.amazonaws.com/whatagraph.com/person1_5796eec77e.jpeg","2023-05-02T10:19:17.930Z",{"id":70,"comment":4896,"reviewed_by":4849,"author":4897,"author_link":4898,"author_image":4899},"We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!","Stephanie S., Digital Director","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3749673/",{"id":4900,"name":4901,"alternativeText":31,"caption":31,"width":1503,"height":1503,"formats":4902,"hash":4908,"ext":292,"mime":293,"size":4909,"url":4910,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":4911,"updatedAt":4911},10665,"Stephanie S..png",{"thumbnail":4903},{"ext":292,"url":4904,"hash":4905,"mime":293,"name":4906,"path":31,"size":4907,"width":446,"height":446},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Stephanie_S_7d6caa2d1e.png","thumbnail_Stephanie_S_7d6caa2d1e","thumbnail_Stephanie S..png",5.16,"Stephanie_S_7d6caa2d1e",8.18,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stephanie_S_7d6caa2d1e.png","2023-05-04T08:51:53.091Z",{"id":21,"comment":4913,"reviewed_by":4849,"author":4914,"author_link":4915,"author_image":4916},"We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. 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Even my junior project managers are capable of making campaign reports in minutes. 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The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.","Brent N., Director of Operations","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___1799214/",{"id":4951,"name":4952,"alternativeText":31,"caption":31,"width":1503,"height":1503,"formats":4953,"hash":4959,"ext":292,"mime":293,"size":4960,"url":4961,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":4962,"updatedAt":4962},10668,"Brent N..png",{"thumbnail":4954},{"ext":292,"url":4955,"hash":4956,"mime":293,"name":4957,"path":31,"size":4958,"width":446,"height":446},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Brent_N_8c70d6f005.png","thumbnail_Brent_N_8c70d6f005","thumbnail_Brent N..png",4.2,"Brent_N_8c70d6f005",8.76,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Brent_N_8c70d6f005.png","2023-05-04T08:52:39.701Z",{"id":74,"comment":4964,"reviewed_by":4849,"author":4965,"author_link":4966,"author_image":4967},"Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. 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