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posts\nHide all posts\nReport as spam\nNegative actions (unique)\nFans that saw any posts\nComments (unique)\nShares (unique)\nAnswers (unique)\nClaims (unique)\nOthers (unique)\nResponses to an event (unique)\nAnswers\nClaims\nComments\nShares\nOthers\nResponses to an event\nPositive actions (unique)\nPositive actions",[],{"id":1532,"name":1533,"createdAt":1534,"updatedAt":1535,"publishedAt":1536,"metric":1537,"metrics":1538},692,"Facebook User Demographics","2024-02-28T10:36:49.656Z","2024-02-28T10:36:51.001Z","2024-02-28T10:36:50.994Z","Followers\nStarted following\nStarted following (unique)\nStopped following\nStopped following (unique)\nLikes\nNew likes\nNew likes (unique)\nUnlikes\nUnlikes (unique)\nLikes from news feed (unique)\nLikes from news feed\nLikes from ads (unique)\nLikes from page suggestions (unique)\nLikes from restored likes from reactivated accounts (unique)\nLikes from search (unique)\nLikes from your page (unique)\nLikes from ads\nLikes from page 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No code required.",{"id":12,"__component":597,"title":1671},"Effortlessly move any amounts of Instagram Business data to Google BigQuery warehouse",{"id":1673,"__component":469,"header":1674,"not_compressed":31,"grey_background":31},224,"Set up Instagram to BigQuery data flow in a few simple steps",{"id":50,"__component":597,"title":603},{"id":42,"__component":605,"title":606,"data_key":607},{"id":270,"__component":609,"title":610,"description":611},{"id":270,"__component":1679},"sections.logo-block",{"id":1681,"metaTitle":1682,"metaDescription":1683,"addNoIndex":31,"canonicalURL":31},1026,"Move Instagram Business Data to Google BigQuery","Use Whatagraph to easily move your marketing data from Instagram Business to Google 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all integrations","2024-11-13T15:16:49.380Z","2024-11-13T15:16:50.427Z","2024-11-13T15:16:50.420Z",[1792],{"id":1793,"label":1787,"url":1794,"subtext":31,"style":463,"element_id":31,"color":31,"icon":31,"width":31},1563,"https://whatagraph.com/integrations",{"id":173,"__component":1796,"content":1797},"sections.rich-text-content","\u003Ch2 id=\"why-do-you-need-a-gmb-report-for-local-seo\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>Why Do You Need a GMB Report for Local SEO?\u003C/strong>\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">A Google My Business (GMB) report is an essential tool for any business or marketing agency focused on local SEO. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">It gives clear, actionable insights into:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">How the business is performing in local search results.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">How customers are interacting with the business profile.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">What improvements you need to make to improve visibility and engagement. \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">Here are four more reasons why a GMB report is important for improving local SEO:\u003C/span>\u003C/p>\u003Ch3 id=\"tracking-local-search-performance\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>1. Tracking local search performance\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">A GMB report lets you track the key performance metrics such as:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Search Impressions\u003C/strong>: How often a business listing appears in local search results.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Search Queries\u003C/strong>: The specific keywords people use to find your business. This helps you optimize the content and services to match local search intent.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Views and Clicks\u003C/strong>: How many views a listing gets and how often users click to call, visit the website, or ask for directions. \u003C/span>\u003C/li>\u003C/ul>\u003Ch3 id=\"understanding-customer-behavior\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>2. Understanding customer behavior\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">A Google My Business report shows you how customers interact with your client’s listing by giving you data on:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Phone Calls\u003C/strong>: The number of calls coming directly from the client’s GMB listing.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Direction Requests\u003C/strong>: How often customers request directions to your business.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Website Visits\u003C/strong>: Click-throughs from your GMB profile to your website.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">Customer behavior metrics are important for refining your client’s local GMB strategy. \u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png\" srcset=\"https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png?width=350 350w, https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png?width=700 700w, https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png?width=420 440w, https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png?width=840 880w, https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png?width=768 768w, https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png?width=1536 1536w, https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png?width=992 992w, https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png?width=1984 1984w, https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png?width=600 1200w, https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png?width=1200 2400w, https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png?width=720 1440w, https://media.whatagraph.com/Understanding_customer_behavior_1074befec8.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Understanding_customer_behavior.png\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">If people don’t click to your client’s website or don’t call, you can optimize the client’s business profile by adding better CTAs, updating business information, or including special offers.  \u003C/span>\u003C/p>\u003Ch3 id=\"improve-local-rankings-with-better-gmb-optimization\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>3. Improve local rankings with better GMB optimization\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">A GMB report provides insights that help you make data-driven decisions to improve the local SEO for your clients. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">What does this include?\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Listing Completeness\u003C/strong>: Make sure the client’s business profile is 100% filled out. This includes services, hours of operation, and photos. A complete profile can improve your ranking in local searches.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Review Management\u003C/strong>: The clients can track customer reviews and respond to them promptly. Google values customer interaction and positive reviews as ranking factors. \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Posts and Updates\u003C/strong>: GMB post insights can tell you what kind of content your audience prefers so you can create more engaging updates. \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">By regularly reviewing this data, you can spot areas to improve your GMB profile, which will positively impact your local search rankings.\u003C/span>\u003C/p>\u003Ch3 id=\"monitor-business-growth-and-roi\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>4. Monitor business growth and ROI\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Finally, a Google My Business report give you valuable data to:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Measure ROI\u003C/strong>: Calculate the value of your SEO efforts by connecting traffic and customer actions to business outcomes like phone calls or sales. \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Track growth trends\u003C/strong>: Review monthly, quarterly, or yearly performance to identify growth patterns. \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">More website clicks, views, and calls over time is a clear sign that your local SEO efforts are working. Although these are simple metrics, they are important for understanding the long-term success of your local SEO strategy. \u003C/span>\u003C/p>\u003Ch2 id=\"what-are-the-challenges-of-effective-reporting\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>What Are the Challenges of Effective Reporting?\u003C/strong>\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">As an agency, you want to report on a client’s local search performance metrics effectively and at scale.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In other words, you need a quick and efficient way to collect, analyze, and present Google My Business data. However, there are some challenges you need to overcome:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Time\u003C/strong>: You don’t want to spend too much time creating complex reports. You need a solution that makes the process simple—and pretty much automated!\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Data accuracy\u003C/strong>: You want to make sure that the template always pulls in accurate real-time data from Google My Business. \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Flexibility\u003C/strong>: Your marketing report template needs to cater to the needs of different clients. You should be able to easily change it for the next client, add custom branding or focus on different performance metrics. \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Technical difficulties\u003C/strong>: You don’t want a reporting solution that will be difficult to learn or need technical expertise to set up or maintain. Ideally, any account executive in your agency should use it with minimal training. \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">A capable GMB reporting solution allows you to:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Track the performance of your Google My Business listing.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Present insights in a professional format that is understandable to clients.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Save time by using a pre-made template instead of creating reports from scratch.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">Your audience is small business owners. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">They may not have the resources or technical skills to build detailed reports. They want you to create simple reports to help them understand how their business performs locally on Google. \u003C/span>\u003C/p>\u003Ch2 id=\"how-to-choose-the-best-google-my-business-reporting-solution\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>How to Choose the Best Google My Business Reporting Solution?\u003C/strong>\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">There are many GMB report template tools out there. Some of those just give you the bare frame to fill in the data you export manually. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Others are created for third-party tools such as Google Data Studio. In that case you need to switch between two platforms to get the job done.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">But you’re not interested in those. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You need a plug-and-play GMB reporting tool. One that will help you create stunning automated reports in a few minutes.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Let’s help you narrow down your search. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You know you’ve found what you’re looking for if your report template is:\u003C/span>\u003C/p>\u003Ch3 id=\"easy-to-set-up-and-use\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>1. Easy to set up and use\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">For agencies, time is money. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">A Google My Business reporting tool that's easy to use means less time spent on figuring out complex software and more time delivering results for clients (and onboarding new ones!).\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Look for software that lets you:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Set up automated marketing data connections that refresh in real time (no maintenance needed)\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Rearrange or add new widgets, graphs, and charts using drag-and-drop\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Customize each report for specific client ( without coding or design skills)  \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Create any report you want within minutes with little or no training \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Automate the report sending on a schedule that fits the client\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">A good GMB reporting tool effectively puts your reporting process on autopilot. You can use it to create engaging reports in less than an hour without having to list help from developers, graphic designers, or data engineers. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And when a template is easy to use, it’s also easier and faster to onboard new members and clients. Plus, you can use the time saved for more creative and billable tasks. \u003C/span>\u003C/p>\u003Ch3 id=\"highly-customizable\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>2. Highly customizable\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Different clients have different optimization goals. This means the Google My Business reporting tool you choose must allow you to choose which key metrics to highlight in your reports. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In Whatagraph, for example, this is very easy to do using drag and drop metrics widgets. All metrics from your GMB account are available as single-value widgets, graphs, charts, or tables.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Anyone on your team can easily build reports without hiring a data scientist.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">On the visual side, you can:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Upload your logo or client’s logo to the report\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Create color schemes that match your or your client brand colors\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Add text, headers, and footers\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Create more tabs to organize your report into sections\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">In other words, you can do everything to create a professional-looking white-label report without assigning complex set ups across your team. \u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Highly_customizable_be6833df1a.png\" srcset=\"https://media.whatagraph.com/Highly_customizable_be6833df1a.png?width=350 350w, https://media.whatagraph.com/Highly_customizable_be6833df1a.png?width=700 700w, https://media.whatagraph.com/Highly_customizable_be6833df1a.png?width=420 440w, https://media.whatagraph.com/Highly_customizable_be6833df1a.png?width=840 880w, https://media.whatagraph.com/Highly_customizable_be6833df1a.png?width=768 768w, https://media.whatagraph.com/Highly_customizable_be6833df1a.png?width=1536 1536w, https://media.whatagraph.com/Highly_customizable_be6833df1a.png?width=992 992w, https://media.whatagraph.com/Highly_customizable_be6833df1a.png?width=1984 1984w, https://media.whatagraph.com/Highly_customizable_be6833df1a.png?width=600 1200w, https://media.whatagraph.com/Highly_customizable_be6833df1a.png?width=1200 2400w, https://media.whatagraph.com/Highly_customizable_be6833df1a.png?width=720 1440w, https://media.whatagraph.com/Highly_customizable_be6833df1a.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Highly_customizable.png\">\u003C/p>\u003Ch3 id=\"easy-to-integrate-data-from-other-platforms\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>3. Easy to integrate data from other platforms\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">A client may hire your expertise to help them boost their visibility on local searches and call it a day. This is fine, but more often than not, they are interested in monitoring their overall organic search performance, website optimization, social leads, etc. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">So your template tool should easily integrate data from sources like: \u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Google Analytics\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Google Search Console\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Ahrefs\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Semrush\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">SE Monitor\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">SERanking\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">AccuRanker\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Facebook\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Instagram\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Pinterest\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">But are you going to create separate reports for all these channels?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">That would take so much time! \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">On Whatagraph, you can easily add data from any source you have to any report template and organize it in logical sections or tabs. And every integration refreshes automatically so you only need to send one report for each client.   \u003C/span>\u003C/p>\u003Ch3 id=\"stable-and-reliable\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>4. Stable and reliable\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">As an old saying goes, “Don’t judge a report template by the number of integrations”. Having more data connectors is great. But it’s also important that these connections are stable and reliable. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This means that they won’t break off in the middle of a client demo call or half an hour before the client’s internal meeting, making the report unusable until the problem is resolved.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Many reporting tools use third-party connections to pull data, which is not the ideal way. The connection speed may vary between individual vendors, and there are other issues such as\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">API limitations and changes\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Data compatibility issues\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Rate limits\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Authentication problems\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Network and latency issues\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph integrations are all in-house built and fully managed. There’s nothing to set up on your side. They are all maintained and updated by our dedicated Engineering team. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We build them to be plug-and-play. To pull data automatically from your platform accounts reliably and accurately. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You can also create a blend of different sources with custom metrics and dimensions. Add this blend as a source to your template — alongside any other “regular” data sources.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">When your integrations are made in-house, the Engineering team can resolve any bugs much faster than if you go through a third-party company. \u003C/span>\u003C/p>\u003Ch2 id=\"why-should-you-combine-gmb-data-with-other-marketing-metrics\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>Why Should You Combine GMB Data With Other Marketing Metrics?\u003C/strong>\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">Combining Google My Business data with metrics from other marketing sources gives you a holistic view of your client’s business performance. These insights help you make more informed decisions. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here’s why integrating GMB data with other platforms like Google Analytics, social media metrics, or paid advertising results can transform your marketing strategy.\u003C/span>\u003C/p>\u003Ch3 id=\"gain-a-comprehensive-view-of-customer-behavior\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>1. Gain a comprehensive view of customer behavior\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">When you combine GMB data with metrics from Google Analytics or social media platforms, you can better understand how customers engage with your business on different touchpoints. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Let’s take two examples:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>GMB Clicks vs. Website Traffic:\u003C/strong> Combining these two shows you how many users click on your website from your GMB listing. You can then track their behavior once they land on your site through Google Analytics. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This tells you whether GMB traffic is converting into leads or sales.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Search Queries & On-site Behavior:\u003C/strong> If you analyze GMB search queries side to side with Google Analytics data, you can tailor your landing pages to better match user intent. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">By analyzing this data together, you can get a 360-degree view of your customer journey—from discovering your business in a local search to completing a purchase or visiting your store.\u003C/span>\u003C/p>\u003Ch3 id=\"improve-local-seo-overall-search-strategy\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>2. Improve local SEO & overall search strategy\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">GMB insights are essential for local SEO, but it’s only one piece of the puzzle. By combining GMB data with broader SEO metrics from tools like Google Search Console, you can:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Compare GMB search queries with organic search queries:\u003C/strong> Understanding how local search queries differ from or complement organic search traffic helps you optimize both your local and overall SEO strategy.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Track search performance holistically:\u003C/strong> Local businesses can see how they’re performing both locally (from GMB data) and organic search results (via Search Console). \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">This allows you to better optimize the content, keywords, and boost the overall visibility in both areas. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">By connecting these insights, you’ll know which search terms drive foot traffic and which ones lead to online conversions, helping you tailor your SEO efforts accordingly.\u003C/span>\u003C/p>\u003Ch3 id=\"optimize-marketing-roi\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>3. Optimize marketing ROI\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">A huge benefit of combining GMB data with PPC metrics (e.g., from Google Ads or Facebook Ads) is that you can:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Measure the full customer journey:\u003C/strong> If you’re running local ads, you can also combine GMB Impressions and Clicks with ad performance metrics. This way, you can track how well your campaigns are driving foot traffic or calls to your business. \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">For example, after a user clicks on a Google ad, do they go any further and request directions or call your business via GMB?\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png\" srcset=\"https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png?width=350 350w, https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png?width=700 700w, https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png?width=420 440w, https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png?width=840 880w, https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png?width=768 768w, https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png?width=1536 1536w, https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png?width=992 992w, https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png?width=1984 1984w, https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png?width=600 1200w, https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png?width=1200 2400w, https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png?width=720 1440w, https://media.whatagraph.com/Optimize_marketing_ROI_647a7328ae.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Optimize_marketing_ROI.png\">\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Calculate conversion paths:\u003C/strong> By combining data from GMB and paid campaigns, you can see which marketing channels (paid search, organic, local) are driving the most conversions—whether it’s store visits, calls, or online bookings. This allows you to plan your budget to maximize ROI.\u003C/span>\u003C/li>\u003C/ul>\u003Ch3 id=\"make-client-reporting-easier\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>4. Make client reporting easier\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Combining GMB data with metrics from various marketing channels (e.g., email marketing, social media engagement, paid ads) helps provide clients with a complete performance picture. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">On the client reporting side, you can:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Show the impact of local SEO on broader marketing efforts:\u003C/strong> Highlight how GMB listings drive local traffic while informing SEO, email, and social media strategies.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Report cross-channel insights:\u003C/strong> Offering clients reports that include GMB data along with other channels. This will help them see how all parts of their marketing strategy are working together. \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">Such an integrated approach provides greater transparency and value to clients. It shows that their marketing efforts are driving real-world results across several channels.\u003C/span>\u003C/p>\u003Ch3 id=\"spot-local-marketing-opportunities-\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>5. Spot local marketing opportunities \u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">By integrating GMB data with data from social media, email campaigns, or offline interactions, you can discover new opportunities for your client to engage with local customers:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Event promotions:\u003C/strong> For example, if GMB insights show a surge in local interest during specific times or events, you can align this with social media promotions, email newsletters, or even paid ads.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Cross-promotions:\u003C/strong> By analyzing foot traffic data from GMB alongside social engagement, you can identify when to push certain promotions, advertise events, or launch local offers. \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">This integration allows you to make data-driven decisions to optimize your local marketing efforts and take advantage of unique opportunities that attract the local audience.\u003C/span>\u003C/p>\u003Ch3 id=\"uncover-actionable-insights-for-local-business-growth\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>6. Uncover actionable insights for local business growth\u003C/strong>\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">When you combine sales data (e.g., from your Salesforce, HubSpot or other CRM) with GMB insights such as reviews, calls, and direction requests, you can identify trends that directly lead to business growth:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Sentiment and sales trends:\u003C/strong> Compare the sentiment from GMB reviews with your sales data. Positive reviews often relate to increased sales, while negative reviews can point to issues in customer service or product quality that you need to address.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Store visits and sales data:\u003C/strong> Analyze how many people request directions to your store via GMB and compare this to actual sales numbers.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">This way you can measure how effective your local marketing efforts are in driving foot traffic that converts into revenue.\u003C/span>\u003C/p>\u003Ch2 id=\"how-to-rank-higher-on-local-searches-5-proven-tips\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>How to Rank Higher on Local Searches – 5 Proven Tips\u003C/strong>\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">Here are five tips to help you boost your client’s local search ranking.\u003C/span>\u003C/p>\u003Ch3 id=\"get-title-and-description-tags-in-line\">\u003Cspan style=\"color:#434343;\">1. Get title and description tags in line\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Title tags and description tags are the mini ads for your client’s business. They’re essential for grabbing attention and getting visitors to click on the website. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">If Google “thinks” they are not good enough, it often rewrites them. Even worse, it can pick a less compelling line from your page. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">So make sure that these two:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Have acceptable length — 50-60 characters for title tags and 160-200 for description.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Speak to your local audience\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Include the keyword—as close to the beginning \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Include the name of the city or are of your business \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">Use the space carefully and never waste it on words or names that don’t provide helpful information about your business page. \u003C/span>\u003C/p>\u003Ch3 id=\"optimize-the-google-business-profile\">\u003Cspan style=\"color:#434343;\">2. Optimize the Google Business Profile\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">If your client’s business qualifies for a GBP listing, you need to claim and optimize their Google Business Profile. The best thing about this strategy is that it’s completely free but can give a business an enormous exposure. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">First, you need to claim your Google Business Profile. Go to google.com/business and go through the claiming and verification steps. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This is Google's way of deciding if you’re a legit real company. If you are doing this for a client, ask them to grant you permission to manage their Business Profile.   \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Next, you need to optimize and improve the GBP listing: \u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Select categories\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Add business hours\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Write a good description\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Upload photos and videos\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Answer questions potential customers may ask\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Include the products the client sells\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Reply to customer reviews\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">And more!\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">The Google Business Profile can give potential customers a lot of information about your client’s business. This is why it’s important to populate every relevant section to complete it. \u003C/span>\u003C/p>\u003Ch3 id=\"win-positive-reviews\">\u003Cspan style=\"color:#434343;\">3. Win positive reviews\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Up to 84% of people trust online reviews as much as personal recommendations, according to BrightLocal’s 2023 Local Consumer Review Survey.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Online reviews—and especially 5-star reviews are extremely valuable for any local business. Your aim should be to get at least 10 5-star reviews on your Google Business Profile. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">So, where should you focus on getting reviews?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Start with your Google Business Profile and your Facebook Page. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">People often go to social media to see what their friends and family say about a business. This is why having good feedback on the business's Facebook page is important for attracting potential buyers. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Interestingly, sometimes third-party reviews even appear on your Google Business Profile. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Make sure to respond to every review, whether it’s positive or negative. This shows other people who read them that you (store owner) cares about what the customers think. \u003C/span>\u003C/p>\u003Ch3 id=\"list-your-business-in-online-directores\">\u003Cspan style=\"color:#434343;\">4. List your business in online directores\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Online business directories (a.k.a. citations) like Yelp, Facebook, Merchant Circle, or Citysearch, often show high organic search results. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This is why it’s important to list your client’s business there as well. Fail to do so, and when a potential client clicks on those links in search results, they won’t find your business information. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Also, check with your local newspaper’s website and your local Chamber of Commerce to see if they have a local business directory you can get listed on. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">One useful tactic is to search for keywords like “[your city] directory” to find other local citation sites or directories. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Finally, make sure to get your business name, address, and phone number (NAP) on the major citation data aggregators, like Foursquare, Data Axle, and Neustar Localeze. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">These data aggregators distribute your company’s NAP to hundreds of online directories, so make sure the information is accurate and consistent. \u003C/span>\u003C/p>\u003Ch3 id=\"socialize\">\u003Cspan style=\"color:#434343;\">5. Socialize!\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Social media go hand in hand with your Google Business Profile. If you haven’t done so already, now it’s the time to add social media links to your client’s Business Profile. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You can add one social media profile for each of these platforms:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Facebook\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">X\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Instagram\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">TikTok\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Pinterest\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">LinkedIn\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">YouTube\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">And have you heard the good news?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Google recently started showing actual social media posts on GBPs! \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Adding social media posts on your GBP listings helps build engagement on your Business Profile listing. And remember—Google values and rewards engagement!\u003C/span>\u003C/p>",{"id":101,"__component":1799,"title":1800,"hide_the_view_all_templates_button":31,"cta_collection":31,"interlinks":1801,"link":31},"sections.interlinks","More Report Templates for Tracking Marketing Performance",[1802,1825,1848,1870],{"id":5,"title":1803,"text":1804,"link":1805,"createdAt":1806,"updatedAt":1807,"publishedAt":1808,"image":1809},"PPC Report Template","Use this free report template for your PPC campaign performance overview. Get all your pay-per-click channels consolidated in one report.","/templates/ppc-report","2023-02-02T10:33:33.109Z","2023-11-29T12:26:16.022Z","2023-02-02T11:40:58.112Z",{"id":1810,"name":1811,"alternativeText":1812,"caption":31,"width":1813,"height":1813,"formats":1814,"hash":1820,"ext":292,"mime":293,"size":1821,"url":1822,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1823,"updatedAt":1824},11607,"PPC.png","PPC icon",350,{"thumbnail":1815},{"ext":292,"url":1816,"hash":1817,"mime":293,"name":1818,"path":31,"size":1819,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_PPC_1cbb49c116.png","thumbnail_PPC_1cbb49c116","thumbnail_PPC.png",19.05,"PPC_1cbb49c116",79.96,"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_1cbb49c116.png","2023-11-29T12:25:19.401Z","2024-04-08T09:14:38.646Z",{"id":34,"title":1826,"text":1827,"link":1828,"createdAt":1829,"updatedAt":1830,"publishedAt":1831,"image":1832},"SEO Report Template","Track your organic traffic, clicks, impressions, CTR, and more in our SEO report, regardless of the SEO tools you use for your work.","/templates/seo-report","2023-02-02T11:45:33.100Z","2023-02-06T18:02:04.899Z","2023-02-02T11:45:54.754Z",{"id":1833,"name":1834,"alternativeText":1835,"caption":31,"width":1836,"height":1836,"formats":1837,"hash":1843,"ext":292,"mime":293,"size":1844,"url":1845,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1846,"updatedAt":1847},8734,"SEO.png","SEO icon ",320,{"thumbnail":1838},{"ext":292,"url":1839,"hash":1840,"mime":293,"name":1841,"path":31,"size":1842,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_SEO_8f28a4b962.png","thumbnail_SEO_8f28a4b962","thumbnail_SEO.png",15.48,"SEO_8f28a4b962",9.44,"https://s3.us-east-2.amazonaws.com/whatagraph.com/SEO_8f28a4b962.png","2023-02-02T11:45:17.736Z","2024-04-08T09:14:14.932Z",{"id":319,"title":1849,"text":1850,"link":1851,"createdAt":1852,"updatedAt":1853,"publishedAt":1854,"image":1855},"Social Media Report Template","Use our social media marketing report template to track all social media data in one place. Connect, visualize, and share everything from Facebook to TikTok.","/templates/social-media-report","2023-02-02T11:48:03.700Z","2023-12-19T16:56:43.767Z","2023-02-02T11:48:31.413Z",{"id":1856,"name":1857,"alternativeText":1858,"caption":31,"width":1836,"height":1836,"formats":1859,"hash":1865,"ext":292,"mime":293,"size":1866,"url":1867,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1868,"updatedAt":1869},8735,"Social Media.png","Social media icon",{"thumbnail":1860},{"ext":292,"url":1861,"hash":1862,"mime":293,"name":1863,"path":31,"size":1864,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Social_Media_0625d970e5.png","thumbnail_Social_Media_0625d970e5","thumbnail_Social Media.png",14.71,"Social_Media_0625d970e5",9.57,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_Media_0625d970e5.png","2023-02-02T11:47:59.222Z","2024-04-29T10:26:20.605Z",{"id":1871,"title":1872,"text":1873,"link":1874,"createdAt":1875,"updatedAt":1876,"publishedAt":1877,"image":1878},98,"Google Analytics 4 Report Template","Use our Google Analytics 4 Report Template to build intuitive and detailed GA4 reports for your clients. Aggregate traffic, demographics, time on site, and other conversion funnel data.","/templates/google-analytics-4-report","2023-12-19T15:05:02.506Z","2023-12-19T15:05:09.644Z","2023-12-19T15:05:09.635Z",{"id":1879,"name":1880,"alternativeText":1881,"caption":31,"width":1673,"height":1673,"formats":1882,"hash":1889,"ext":292,"mime":293,"size":1890,"url":1891,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1892,"updatedAt":1893},9157,"Google-Analytics.png","Google Analytics Dashboard Card Icon",{"thumbnail":1883},{"ext":292,"url":1884,"hash":1885,"mime":293,"name":1886,"path":1887,"size":1888,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Google_Analytics_0f4f19f7d9.png","thumbnail_Google_Analytics_0f4f19f7d9","thumbnail_Google-Analytics.png","strapi_blog_files",20.63,"Google_Analytics_0f4f19f7d9",6.11,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Google_Analytics_0f4f19f7d9.png","2023-02-03T17:26:15.191Z","2023-12-19T15:57:09.675Z",{"id":641,"__component":1895,"description":31,"items":1896},"sections.faq",[1897,1901,1905],{"id":1898,"question":1899,"answer":1900},1283,"What is Google My Business data reporting?\n","\u003Cp>Google My Business data reporting includes collecting, monitoring, and presenting insights into their client’s local search performance. \u003C/p>\u003Cp> \u003C/p>\u003Cp>It includes Google ranking, and customer engagement data from their GMB listing. It can show how customers find your client’s business and what action they are taking. \u003C/p>",{"id":1902,"question":1903,"answer":1904},1284,"How do I get data from Google My Business?\n","\u003Cp>To get data from Google My Business, you can download your profiles as a spreadsheet:\u003C/p>\u003Cp> \u003C/p>\u003Cp>1. Sign in to Business Profile\u003C/p>\u003Cp>2. Select the profile/profiles you want to download\u003C/p>\u003Cp>3. Click Actions in the top right corner and in the “Download” section click Businesses.\u003C/p>\u003Cp>4. Select whether to include Google Update and photos in your download\u003C/p>\u003Cp>5. Choose the file type you want to download.\u003C/p>\u003Cp>6. Click Download.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Although this process is straightforward, it gives you raw data in spreadsheets. It would take a lot of manual work to shape into a report your clients would understand. \u003C/p>\u003Cp> \u003C/p>\u003Cp>The much faster and more scalable way is to use Whatagraph. Just connect your client’s GMB account to our GMB Report Template and the data flows right in!\u003C/p>",{"id":1906,"question":1907,"answer":1908},1285,"How do I get Google My Business report?\n","\u003Cp>You can track the performance of your Business Profile over a given time period to see how people interact with your business on Google. \u003C/p>\u003Cp> \u003C/p>\u003Cp>1. Go to your Business Profile.\u003C/p>\u003Cp>2. To get your report with Google Search, select Performance, and to do it with Google Maps, select Promote > Performance.\u003C/p>\u003Cp>3. Select a date range at the top and select Apply. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Again, this method gives you only a narrow window into your local SEO performance. \u003C/p>\u003Cp> \u003C/p>\u003Cp>To get the full picture, you can use Whatagraph. It allows you to easily pick the metrics you want to see and combine them with insights from other tools. \u003C/p>",{"id":1910,"metaTitle":1911,"metaDescription":1912,"addNoIndex":31,"canonicalURL":31,"metaImage":1913},981,"Google My Business Report Template for Agencies","Use our Google My Business report template to easily show your clients how you're growing their GMB profile - quickly and in a way they can understand.",{"id":1914,"name":1915,"alternativeText":1916,"caption":31,"width":1917,"height":1918,"formats":1919,"hash":1926,"ext":292,"mime":293,"size":1927,"url":1928,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1929,"updatedAt":1930},11998,"Meta_picture.png","One platform to connect, organize, visualize, and share all your marketing data",2400,1256,{"thumbnail":1920},{"ext":292,"url":1921,"hash":1922,"mime":293,"name":1923,"path":31,"size":1924,"width":939,"height":1925},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Option_1_new_64b92d74d1.png","thumbnail_Option_1_new_64b92d74d1","thumbnail_Option 1 new.png",31.37,128,"Option_1_new_64b92d74d1",1778.58,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Option_1_new_64b92d74d1.png","2024-02-20T15:21:53.144Z","2024-11-06T09:04:42.695Z",{"pagination":1932},{"page":5,"pageSize":129,"pageCount":5,"total":5},{"data":1934,"meta":2075},{"id":5,"createdAt":1935,"updatedAt":1936,"publishedAt":1937,"title":1938,"testimonial_list":1939},"2023-01-24T14:48:35.376Z","2024-11-14T16:21:07.194Z","2023-01-24T14:50:36.933Z","What others think about Whatagraph",[1940,1959,1976,1990,2007,2024,2041,2058],{"id":17,"comment":1941,"reviewed_by":1942,"author":1943,"author_link":1944,"author_image":1945},"I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach. ","Capterra verified review by","Mindaugas S., Marketing Consultant","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___2695657/",{"id":1946,"name":1947,"alternativeText":31,"caption":31,"width":1948,"height":1948,"formats":1949,"hash":1955,"ext":292,"mime":293,"size":1956,"url":1957,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1958,"updatedAt":1958},10663,"Mindaugas S..png",1200,{"thumbnail":1950},{"ext":292,"url":1951,"hash":1952,"mime":293,"name":1953,"path":31,"size":1954,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Mindaugas_S_b97b020df0.png","thumbnail_Mindaugas_S_b97b020df0","thumbnail_Mindaugas S..png",5.09,"Mindaugas_S_b97b020df0",10.83,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Mindaugas_S_b97b020df0.png","2023-05-04T08:51:18.214Z",{"id":12,"comment":1960,"reviewed_by":1942,"author":1961,"author_link":1962,"author_image":1963},"Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.","Nico T., Media Planner","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3744723/",{"id":1964,"name":1965,"alternativeText":31,"caption":31,"width":1948,"height":1948,"formats":1966,"hash":1972,"ext":292,"mime":293,"size":1973,"url":1974,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1975,"updatedAt":1975},10664,"Nico T..png",{"thumbnail":1967},{"ext":292,"url":1968,"hash":1969,"mime":293,"name":1970,"path":31,"size":1971,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Nico_T_196795fc9b.png","thumbnail_Nico_T_196795fc9b","thumbnail_Nico T..png",2.21,"Nico_T_196795fc9b",6.31,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Nico_T_196795fc9b.png","2023-05-04T08:51:35.051Z",{"id":66,"comment":1977,"reviewed_by":1942,"author":1978,"author_link":1979,"author_image":1980},"The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed.  It is very easy to use, has a lot of integration, and let get started very fast.","Rasmus Bernt K., External Senior Management Consultant","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___1862731/",{"id":1981,"name":1982,"alternativeText":31,"caption":31,"width":1983,"height":1983,"formats":31,"hash":1984,"ext":1985,"mime":1986,"size":1987,"url":1988,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1989,"updatedAt":1989},10643,"person1.jpeg",100,"person1_5796eec77e",".jpeg","image/jpeg",2.47,"https://s3.us-east-2.amazonaws.com/whatagraph.com/person1_5796eec77e.jpeg","2023-05-02T10:19:17.930Z",{"id":70,"comment":1991,"reviewed_by":1942,"author":1992,"author_link":1993,"author_image":1994},"We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!","Stephanie S., Digital Director","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3749673/",{"id":1995,"name":1996,"alternativeText":31,"caption":31,"width":1948,"height":1948,"formats":1997,"hash":2003,"ext":292,"mime":293,"size":2004,"url":2005,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":2006,"updatedAt":2006},10665,"Stephanie S..png",{"thumbnail":1998},{"ext":292,"url":1999,"hash":2000,"mime":293,"name":2001,"path":31,"size":2002,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Stephanie_S_7d6caa2d1e.png","thumbnail_Stephanie_S_7d6caa2d1e","thumbnail_Stephanie S..png",5.16,"Stephanie_S_7d6caa2d1e",8.18,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stephanie_S_7d6caa2d1e.png","2023-05-04T08:51:53.091Z",{"id":21,"comment":2008,"reviewed_by":1942,"author":2009,"author_link":2010,"author_image":2011},"We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.","John S., SEO Strategist","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3742216/",{"id":2012,"name":2013,"alternativeText":31,"caption":31,"width":1948,"height":1948,"formats":2014,"hash":2020,"ext":292,"mime":293,"size":2021,"url":2022,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":2023,"updatedAt":2023},10666,"John S.png",{"thumbnail":2015},{"ext":292,"url":2016,"hash":2017,"mime":293,"name":2018,"path":31,"size":2019,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_John_S_7a9acd9e1b.png","thumbnail_John_S_7a9acd9e1b","thumbnail_John S.png",4.41,"John_S_7a9acd9e1b",6.61,"https://s3.us-east-2.amazonaws.com/whatagraph.com/John_S_7a9acd9e1b.png","2023-05-04T08:52:08.751Z",{"id":25,"comment":2025,"reviewed_by":1942,"author":2026,"author_link":2027,"author_image":2028},"The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.","Erman E., Marketing Specialist","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___2683467/",{"id":2029,"name":2030,"alternativeText":31,"caption":31,"width":1948,"height":1948,"formats":2031,"hash":2037,"ext":292,"mime":293,"size":2038,"url":2039,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":2040,"updatedAt":2040},10667,"Erman E..png",{"thumbnail":2032},{"ext":292,"url":2033,"hash":2034,"mime":293,"name":2035,"path":31,"size":2036,"width":447,"height":447},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Erman_E_6321262ee2.png","thumbnail_Erman_E_6321262ee2","thumbnail_Erman E..png",1.53,"Erman_E_6321262ee2",2.4,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Erman_E_6321262ee2.png","2023-05-04T08:52:24.267Z",{"id":62,"comment":2042,"reviewed_by":1942,"author":2043,"author_link":2044,"author_image":2045},"Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. 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