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","\u003Cp>You’re creating a quarterly marketing report and pulling data from several marketing data sources. But the data comes in unorganized. Do you really need sessions from 60 countries? Why not show just tier-1 countries where most conversions come from? Why scrolling through a long list of landing pages when grouping them by sections can reveal a trend faster? \u003C/p>","marketing-data-transformation",{"id":503,"name":504,"alternativeText":505,"caption":31,"width":460,"height":461,"formats":506,"hash":512,"ext":292,"mime":293,"size":513,"url":514,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":515,"updatedAt":516},11912,"mdata_transformation.png","Marketing Data Transformation - Guide & Examples",{"thumbnail":507},{"ext":292,"url":508,"hash":509,"mime":293,"name":510,"path":31,"size":511,"width":442,"height":443},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_mdata_transformation_5d68957eb7.png","thumbnail_mdata_transformation_5d68957eb7","thumbnail_mdata_transformation.png",14.3,"mdata_transformation_5d68957eb7",325.16,"https://s3.us-east-2.amazonaws.com/whatagraph.com/mdata_transformation_5d68957eb7.png","2024-02-05T08:56:33.305Z","2024-02-05T08:56:48.644Z",{"id":5,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":519,"dateReorder":520,"title":521,"summary":522,"slug":523,"read_time":50,"cover_image":524,"article_category":539},2305,"2024-01-28","Top 15 Data Transformation Tools for Marketers in 2025","\u003Cp>Data transformation is an essential part of data management, and in the data-rich marketing environment of today, a step you can’t afford to miss. In this article, we review some of the most capable data transformation tools available to marketers.\u003C/p>","data-transformation-tools",{"id":525,"name":526,"alternativeText":527,"caption":31,"width":460,"height":461,"formats":528,"hash":534,"ext":292,"mime":293,"size":535,"url":536,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":537,"updatedAt":538},11831,"dt_tools.png","Top 15 Data Transformation Tools for Marketers",{"thumbnail":529},{"ext":292,"url":530,"hash":531,"mime":293,"name":532,"path":31,"size":533,"width":442,"height":443},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_dt_tools_604f90e0ce.png","thumbnail_dt_tools_604f90e0ce","thumbnail_dt_tools.png",11.82,"dt_tools_604f90e0ce",64.21,"https://s3.us-east-2.amazonaws.com/whatagraph.com/dt_tools_604f90e0ce.png","2024-01-28T20:46:06.809Z","2024-01-28T20:59:00.557Z",{"id":5,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":541,"dateReorder":542,"title":543,"summary":544,"slug":545,"read_time":42,"cover_image":546,"article_category":560},2301,"2023-11-22","Marketing Data Analytics: Bring Together Marketing Data for Actionable Insights ","\u003Cp>The digital age brought up big data that allows marketing agencies to record every consumer click, impression, and view. However, this amount of marketing data is irrelevant if it’s not structured and analyzed for actionable insights that lead to campaign optimizations. That is the role of marketing data analytics.\u003C/p>","marketing-data-analytics",{"id":547,"name":548,"alternativeText":549,"caption":31,"width":460,"height":461,"formats":550,"hash":556,"ext":292,"mime":293,"size":557,"url":558,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":559,"updatedAt":559},11578,"marketing_d_a.png","marketing data analytics cover",{"thumbnail":551},{"ext":292,"url":552,"hash":553,"mime":293,"name":554,"path":31,"size":555,"width":442,"height":443},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_marketing_d_a_d33d56e463.png","thumbnail_marketing_d_a_d33d56e463","thumbnail_marketing_d_a.png",11.61,"marketing_d_a_d33d56e463",59.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_d_a_d33d56e463.png","2023-11-22T14:47:59.667Z",{"id":5,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":562,"dateReorder":563,"title":564,"summary":565,"slug":566,"read_time":50,"cover_image":567,"article_category":582},2299,"2023-11-08","8 Essential Marketing Data Sources You Need to Monitor","\u003Cp>Marketing teams are analyzing more customer data, business data, and third-party data than ever before, which inevitably leads to many innovations in data gathering and processing methods. In other words, if your job description didn’t include collecting marketing data, it might soon.\u003C/p>","marketing-data-sources",{"id":568,"name":569,"alternativeText":570,"caption":31,"width":460,"height":461,"formats":571,"hash":577,"ext":292,"mime":293,"size":578,"url":579,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":580,"updatedAt":581},11543,"marketing-data-sources.png","Essential Marketing Data Sources You Need to Monitor",{"thumbnail":572},{"ext":292,"url":573,"hash":574,"mime":293,"name":575,"path":31,"size":576,"width":442,"height":443},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_marketing_data_sources_5a745fcf24.png","thumbnail_marketing_data_sources_5a745fcf24","thumbnail_marketing-data-sources.png",10.33,"marketing_data_sources_5a745fcf24",49.25,"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_data_sources_5a745fcf24.png","2023-11-08T13:53:16.743Z","2024-01-05T17:07:29.181Z",{"id":5,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":584,"dateReorder":585,"title":586,"summary":587,"slug":588,"read_time":50,"cover_image":589,"article_category":603},2298,"2023-11-07","Marketing Data Connectors: Key to a Unified Client View","\u003Cp>Marketers increasingly rely on digital tools to make data-based decisions about their client’s campaigns. In this data-driven landscape, marketing data connectors are essential for agencies that wish to collect marketing data from diverse sources. \u003C/p>","marketing-data-connectors",{"id":590,"name":591,"alternativeText":586,"caption":31,"width":460,"height":461,"formats":592,"hash":598,"ext":292,"mime":293,"size":599,"url":600,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":601,"updatedAt":602},11534,"marketing_data_connectors.png",{"thumbnail":593},{"ext":292,"url":594,"hash":595,"mime":293,"name":596,"path":31,"size":597,"width":442,"height":443},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_marketing_data_connectors_34d5593334.png","thumbnail_marketing_data_connectors_34d5593334","thumbnail_marketing_data_connectors.png",13.09,"marketing_data_connectors_34d5593334",79.77,"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_data_connectors_34d5593334.png","2023-11-07T20:14:01.732Z","2024-07-31T09:15:16.062Z",{"id":5,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":605,"dateReorder":606,"title":607,"summary":608,"slug":609,"read_time":50,"cover_image":610,"article_category":624},2297,"2023-10-30","What is Data Tracking? Key to Making Better Business Decisions","\u003Cp>Data tracking empowers your business strategies, helps you understand the customer journey, and increases your bottom line by targeting your prospects’ pain points. Learn everything you need to know to include data tracking in your workflows. \u003C/p>","data-tracking",{"id":611,"name":612,"alternativeText":613,"caption":31,"width":460,"height":461,"formats":614,"hash":620,"ext":292,"mime":293,"size":621,"url":622,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":623,"updatedAt":623},11492,"data_tracking.png","What is data tracking cover photo",{"thumbnail":615},{"ext":292,"url":616,"hash":617,"mime":293,"name":618,"path":31,"size":619,"width":442,"height":443},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_data_tracking_65921248b3.png","thumbnail_data_tracking_65921248b3","thumbnail_data_tracking.png",11.52,"data_tracking_65921248b3",69.46,"https://s3.us-east-2.amazonaws.com/whatagraph.com/data_tracking_65921248b3.png","2023-10-30T07:41:58.679Z",{"id":5,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":626,"dateReorder":627,"title":628,"summary":629,"slug":630,"read_time":50,"cover_image":631,"article_category":645},2296,"2023-10-18","Top 7 Data Visualization Tools for your Marketing Agency in 2025","\u003Cp>Data visualization is not an option anymore — it’s a must. The only thing that remains is to choose a capable data visualization tool that meets your agency’s needs and lets you visualize and share your data insights with clients or stakeholders. Yet those tools all seem similar at first glance. Let’s clear out the smoke and briefly overview the most capable data visualization software today. \u003C/p>","data-visualization-tools",{"id":632,"name":633,"alternativeText":634,"caption":31,"width":460,"height":461,"formats":635,"hash":641,"ext":292,"mime":293,"size":642,"url":643,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":644,"updatedAt":644},11465,"data_visualization_tools.png","Data visualization tools cover",{"thumbnail":636},{"ext":292,"url":637,"hash":638,"mime":293,"name":639,"path":31,"size":640,"width":442,"height":443},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_data_visualization_tools_d48e571dd9.png","thumbnail_data_visualization_tools_d48e571dd9","thumbnail_data_visualization_tools.png",12.68,"data_visualization_tools_d48e571dd9",76.19,"https://s3.us-east-2.amazonaws.com/whatagraph.com/data_visualization_tools_d48e571dd9.png","2023-10-18T13:21:04.276Z",{"id":5,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":647,"dateReorder":648,"title":649,"summary":650,"slug":651,"read_time":12,"cover_image":652,"article_category":666},2293,"2023-07-18","Universal Analytics vs. Google Analytics 4: Are You Ready for the Change?","\u003Cp>And it's about to happen. Google has been warning us that as of July 2023, Universal Analytics will have stopped collecting data, and all the new data will have gone straight to Google Analytics 4 (GA4). Unless you’ve created a GA4 property, Google even created one for you. \u003C/p>\u003Cp>But apparently, Universal Analytics is still much alive and kicking, but we never know for how much longer. This is the final call to all UA users to switch over to Google Analytics 4. So how does Universal Analytics vs. Google Analytics 4 stack?\u003C/p>","universal-analytics-vs-google-analytics-4",{"id":653,"name":654,"alternativeText":655,"caption":31,"width":460,"height":461,"formats":656,"hash":662,"ext":292,"mime":293,"size":663,"url":664,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":665,"updatedAt":665},11218,"ua-vs-ga4.png","Universal Analytics vs. Google Analytics 4 cover",{"thumbnail":657},{"ext":292,"url":658,"hash":659,"mime":293,"name":660,"path":31,"size":661,"width":442,"height":443},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_ua_vs_ga4_132f6eb9d0.png","thumbnail_ua_vs_ga4_132f6eb9d0","thumbnail_ua-vs-ga4.png",12.65,"ua_vs_ga4_132f6eb9d0",55.19,"https://s3.us-east-2.amazonaws.com/whatagraph.com/ua_vs_ga4_132f6eb9d0.png","2023-07-18T23:04:59.904Z",{"id":5,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":668,"dateReorder":669,"title":670,"summary":671,"slug":672,"read_time":270,"cover_image":673,"article_category":688},2283,"2023-05-10","Top 6 Challenges of Data Warehousing","\u003Cp>You realize the importance of business data as a way to keep up with the competition and customer expectations. However, as the number of data sources and volume of information increases with technological advancements, it’s becoming more difficult to keep track of and store information.  \u003C/p>\u003Cp>A data warehouse allows you to consolidate your business data coming from different channels, but there are still some challenges you can run into while setting up your data warehousing solution.  \u003C/p>","data-warehouse-challenge",{"id":674,"name":675,"alternativeText":676,"caption":31,"width":460,"height":461,"formats":677,"hash":683,"ext":292,"mime":293,"size":684,"url":685,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":686,"updatedAt":687},10710,"dwhschg.png","data warehouse challenges",{"thumbnail":678},{"ext":292,"url":679,"hash":680,"mime":293,"name":681,"path":31,"size":682,"width":442,"height":443},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_dwhschg_6bbfdaf519.png","thumbnail_dwhschg_6bbfdaf519","thumbnail_dwhschg.png",12.2,"dwhschg_6bbfdaf519",63.01,"https://s3.us-east-2.amazonaws.com/whatagraph.com/dwhschg_6bbfdaf519.png","2023-05-10T14:27:26.430Z","2023-05-10T14:27:51.232Z",{"id":5,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},[690,691,698,705,712,719],{"id":5,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":34,"title":692,"slug":693,"subheading":694,"createdAt":695,"updatedAt":696,"publishedAt":697},"KPIs & metrics","kpis-and-metrics","Building blocks to a successful marketing strategy","2023-05-16T15:40:51.396Z","2025-06-04T14:37:51.557Z","2023-05-18T13:29:44.257Z",{"id":319,"title":699,"slug":700,"subheading":701,"createdAt":702,"updatedAt":703,"publishedAt":704},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2025-06-04T14:37:57.786Z","2023-05-18T13:29:41.243Z",{"id":270,"title":706,"slug":707,"subheading":708,"createdAt":709,"updatedAt":710,"publishedAt":711},"Product news","product-news","The latest news and product updates","2023-05-16T15:42:50.435Z","2025-06-04T14:38:03.945Z","2023-05-18T13:29:38.364Z",{"id":42,"title":713,"slug":714,"subheading":715,"createdAt":716,"updatedAt":717,"publishedAt":718},"Agency guides","agency-guides","Industry expert insights from successful marketing agencies","2024-05-23T16:29:03.188Z","2025-06-04T14:37:19.267Z","2024-05-23T16:29:05.695Z",{"id":50,"title":720,"slug":721,"subheading":722,"createdAt":723,"updatedAt":724,"publishedAt":725},"Alternatives","alternatives","Compare the best reporting and data platforms in the business","2024-09-30T12:31:40.776Z","2025-06-04T14:37:38.534Z","2024-09-30T12:31:53.048Z",49,1759916851066]