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A collage of tool icons on a blue-dotted gradient backdrop.",{"thumbnail":484},{"ext":292,"url":485,"hash":486,"mime":293,"name":487,"path":31,"size":488,"width":443,"height":444},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_9_Best_Client_Reporting_Tools_for_Agencies_65957d08bd.png","thumbnail_9_Best_Client_Reporting_Tools_for_Agencies_65957d08bd","thumbnail_9_Best_Client_Reporting_Tools_for_Agencies.png",30.81,"9_Best_Client_Reporting_Tools_for_Agencies_65957d08bd",567.89,"https://s3.us-east-2.amazonaws.com/whatagraph.com/9_Best_Client_Reporting_Tools_for_Agencies_65957d08bd.png","2025-04-03T06:53:40.763Z","2025-04-03T06:53:45.269Z",{"id":42,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":496,"dateReorder":497,"title":498,"summary":499,"slug":500,"read_time":50,"cover_image":501,"article_category":516},2347,"2025-03-02","The Only 11 Marketing Agency Tools You Need in 2025","\u003Cp>Let’s be real for a moment: the number of tools out there for marketing agencies is overwhelming. \u003C/p>\u003Cp>It feels like a new tool is introduced every day that you must use to run a successful agency.\u003C/p>\u003Cp>The truth is, using too many tools complicates rather than simplifies your agency work.\u003Cbr> \u003C/p>","marketing-agency-tools",{"id":502,"name":503,"alternativeText":504,"caption":31,"width":435,"height":436,"formats":505,"hash":511,"ext":292,"mime":293,"size":512,"url":513,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":514,"updatedAt":515},14899,"11 Best marketing agency tools.png","11 Best Marketing Agency Tools banner image",{"thumbnail":506},{"ext":292,"url":507,"hash":508,"mime":293,"name":509,"path":31,"size":510,"width":443,"height":444},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_11_Best_marketing_agency_tools_c26ca3940e.png","thumbnail_11_Best_marketing_agency_tools_c26ca3940e","thumbnail_11 Best marketing agency tools.png",34.17,"11_Best_marketing_agency_tools_c26ca3940e",513.27,"https://s3.us-east-2.amazonaws.com/whatagraph.com/11_Best_marketing_agency_tools_c26ca3940e.png","2025-06-09T08:33:41.226Z","2025-06-09T08:34:52.867Z",{"id":42,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":518,"dateReorder":519,"title":520,"summary":521,"slug":522,"read_time":21,"cover_image":523,"article_category":537},2341,"2025-01-27","6 Best PPC Reporting Tools for Data-Driven Agencies in 2025","\u003Cp>Looking for the best reporting tool to bring actionable insights from all your PPC platforms to one place? But don’t have time to read the fine print?\u003C/p>\u003Cp>We've got you covered. \u003C/p>\u003Cp>To make your search easier, we highlight key differences between the 6 best PPC reporting tools marketers are raving about in 2025. \u003C/p>","ppc-reporting-tools",{"id":524,"name":525,"alternativeText":520,"caption":31,"width":435,"height":436,"formats":526,"hash":532,"ext":292,"mime":293,"size":533,"url":534,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":535,"updatedAt":536},13749,"ppc_reporting_tools_1.png",{"thumbnail":527},{"ext":292,"url":528,"hash":529,"mime":293,"name":530,"path":31,"size":531,"width":443,"height":444},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_6_Best_PPC_Reporting_Tools_b6c517dc7d.png","thumbnail_6_Best_PPC_Reporting_Tools_b6c517dc7d","thumbnail_6_Best_PPC_Reporting_Tools.png",29.14,"6_Best_PPC_Reporting_Tools_b6c517dc7d",775.24,"https://s3.us-east-2.amazonaws.com/whatagraph.com/6_Best_PPC_Reporting_Tools_b6c517dc7d.png","2025-01-29T09:12:36.235Z","2025-01-29T09:12:59.588Z",{"id":42,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":539,"dateReorder":540,"title":541,"summary":542,"slug":543,"read_time":50,"cover_image":544,"article_category":558},1885,"2024-11-05","How to Build an SEO Client Dashboard in 5 Minutes","\u003Cp>The easiest (and fastest) way to build an SEO client dashboard is to use a dedicated SEO reporting tool. In this article, you’ll learn how to choose the right dashboard tool and use it to structure your SEO dashboard so it’s the most useful for clients.   \u003C/p>","seo-client-dashboard",{"id":545,"name":546,"alternativeText":541,"caption":31,"width":435,"height":436,"formats":547,"hash":553,"ext":292,"mime":293,"size":554,"url":555,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":556,"updatedAt":557},13346,"seo_client_dashboard_1.png",{"thumbnail":548},{"ext":292,"url":549,"hash":550,"mime":293,"name":551,"path":31,"size":552,"width":443,"height":444},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_SEO_Client_Dashboard_eaaa9171ca.png","thumbnail_SEO_Client_Dashboard_eaaa9171ca","thumbnail_SEO_Client_Dashboard.png",28.49,"SEO_Client_Dashboard_eaaa9171ca",234.1,"https://s3.us-east-2.amazonaws.com/whatagraph.com/SEO_Client_Dashboard_eaaa9171ca.png","2024-11-05T12:35:42.566Z","2024-11-05T13:09:20.973Z",{"id":42,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":560,"dateReorder":561,"title":562,"summary":563,"slug":564,"read_time":21,"cover_image":565,"article_category":580},1942,"2024-09-04","The Ultimate Guide to Agency Reporting: Best Practices and Tips","\u003Cp>You are spending hours and hours on client reporting every week. Compiling data from scattered sources and putting it together to show that you’ve made progress on several fronts. The numbers make sense to you, but will they make sense to your client?\u003C/p>\u003Cp>You try to be concise — not to bore the client with too much information, but you also need to be transparent by giving more details.\u003C/p>\u003Cp>And then you learn that clients actually rarely read your reports. They just want you to help them grow. And that is understandable. After all, they are paying you for it.\u003C/p>\u003Cp>However, in that case, you risk your agency-client relationship becoming purely transactional.\u003C/p>\u003Cp>And that is not good. \u003C/p>\u003Cp>Why?\u003C/p>\u003Cp>Because clients are less engaged with your work. They don’t see you as a partner and advisor but as a service provider, making it easier for them to churn at the first bump in the road.\u003C/p>\u003Cp>In this agency reporting guide, we’ll explore best practices and share essential agency reporting tips to help you streamline your reporting process, retain your clients, and ultimately drive better results for their campaigns.\u003C/p>","agency-reporting-tips",{"id":566,"name":567,"alternativeText":568,"caption":31,"width":435,"height":436,"formats":569,"hash":575,"ext":292,"mime":293,"size":576,"url":577,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":578,"updatedAt":579},12983,"agency_reporting_1.png","Agency Reporting – Best Practices and Tips",{"thumbnail":570},{"ext":292,"url":571,"hash":572,"mime":293,"name":573,"path":31,"size":574,"width":443,"height":444},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_agency_reporting_1_8ce18df463.png","thumbnail_agency_reporting_1_8ce18df463","thumbnail_agency_reporting_1.png",10.06,"agency_reporting_1_8ce18df463",269.76,"https://s3.us-east-2.amazonaws.com/whatagraph.com/agency_reporting_1_8ce18df463.png","2024-09-04T14:02:11.046Z","2024-09-04T14:21:10.019Z",{"id":42,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":582,"dateReorder":583,"title":584,"summary":585,"slug":586,"read_time":62,"cover_image":587,"article_category":602},2324,"2024-08-27","Top 9 Agency Metrics and KPIs to Track and Improve","\u003Cp>Metrics are essential in optimizing marketing agency performance because they provide a clear understanding of how well strategies and campaigns are performing. They give senior executives the data they need to make informed decisions, help agencies reach specific goals, and demonstrate value to their clients.\u003C/p>\u003Cp>By regularly monitoring metrics, agencies can identify slow performance areas and use insights to make data-driven adjustments.\u003C/p>\u003Cp>Senior agency executives can leverage metrics to set clear objectives, identify marketing agency KPIs, optimize resource spending, and predict future market trends.\u003C/p>\u003Cp>This guide provides a comprehensive agency metrics checklist to help agency owners maximize the usefulness of the vast amounts of data they collect daily.\u003C/p>","agency-metrics-kpis",{"id":588,"name":589,"alternativeText":590,"caption":31,"width":435,"height":436,"formats":591,"hash":597,"ext":292,"mime":293,"size":598,"url":599,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":600,"updatedAt":601},12975,"agency_metrics_1.png","9 Essential Agency Metrics to Track and Improve",{"thumbnail":592},{"ext":292,"url":593,"hash":594,"mime":293,"name":595,"path":31,"size":596,"width":443,"height":444},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_agency_metrics_1_e4a1d66fff.png","thumbnail_agency_metrics_1_e4a1d66fff","thumbnail_agency_metrics_1.png",12.18,"agency_metrics_1_e4a1d66fff",317.09,"https://s3.us-east-2.amazonaws.com/whatagraph.com/agency_metrics_1_e4a1d66fff.png","2024-08-27T09:36:29.089Z","2024-08-27T11:21:34.280Z",{"id":42,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":604,"dateReorder":605,"title":606,"summary":607,"slug":608,"read_time":62,"cover_image":609,"article_category":624},2322,"2024-08-21","14 SEO Software Tools for Agencies in 2025","\u003Cp>Is running a digital marketing agency easier now than 10 years ago? One thing is certain — today, marketers have more great agency SEO software to choose from than ever before. \u003C/p>\u003Cp>But how can agencies decide what’s worth buying? \u003C/p>\u003Cp>While industry giants like Ahrefs and Semrush are trying to rule this market segment, other more specialized and innovative tools appear, offering attractive features and an unseen level of customer support. \u003C/p>\u003Cp>But how do you choose the best SEO software tools for your agency? We researched so you don’t have to and found the winners for 14 categories. \u003C/p>","agency-seo-software",{"id":610,"name":611,"alternativeText":612,"caption":31,"width":435,"height":436,"formats":613,"hash":619,"ext":292,"mime":293,"size":620,"url":621,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":622,"updatedAt":623},12942,"agency_seo_software_1.png","Best SEO Software Tools for Agencies in 2024",{"thumbnail":614},{"ext":292,"url":615,"hash":616,"mime":293,"name":617,"path":31,"size":618,"width":443,"height":444},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_agency_seo_software_1_81e4ebedea.png","thumbnail_agency_seo_software_1_81e4ebedea","thumbnail_agency_seo_software_1.png",13.8,"agency_seo_software_1_81e4ebedea",325.53,"https://s3.us-east-2.amazonaws.com/whatagraph.com/agency_seo_software_1_81e4ebedea.png","2024-08-20T21:54:38.589Z","2024-08-20T22:38:29.508Z",{"id":42,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":626,"dateReorder":627,"title":628,"summary":629,"slug":630,"read_time":21,"cover_image":631,"article_category":645},2082,"2024-07-11","How to Build a Client Dashboard: An Ultimate Guide for Agencies","\u003Cp>Client dashboards are an integral part of the marketing reporting process thanks to their ability to provide clear, concise, and up-to-date insights into marketing performance. In this article, we will:\u003C/p>\u003Cul>\u003Cli>Explain what makes a great agency client dashboard\u003C/li>\u003Cli>Share a few examples of best client dashboards\u003C/li>\u003Cli>Provide a step-by-step guide on building a dashboard that meets your clients’ needs\u003C/li>\u003C/ul>\u003Cp>Whether you’re new to client dashboarding or looking to improve your existing process, this guide will give you the know-how needed to improve your reporting and deliver additional value to your clients. \u003C/p>","client-dashboard",{"id":632,"name":633,"alternativeText":634,"caption":31,"width":435,"height":436,"formats":635,"hash":641,"ext":292,"mime":293,"size":642,"url":643,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":644,"updatedAt":644},12711,"client_dashboard.png","Build a Client Dashboard for Agencies",{"thumbnail":636},{"ext":292,"url":637,"hash":638,"mime":293,"name":639,"path":31,"size":640,"width":443,"height":444},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_client_dashboard_18218175a9.png","thumbnail_client_dashboard_18218175a9","thumbnail_client_dashboard.png",10.47,"client_dashboard_18218175a9",66.76,"https://s3.us-east-2.amazonaws.com/whatagraph.com/client_dashboard_18218175a9.png","2024-07-11T20:44:44.537Z",{"id":42,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":647,"dateReorder":648,"title":649,"summary":650,"slug":651,"read_time":21,"cover_image":652,"article_category":668},2315,"2024-07-09","How to Know That You’ve Outgrown Looker Studio as a Marketing Agency","\u003Cp>Manual reporting, spreadsheets, and PowerPoint slides are behind you. You’ve grown as a marketing agency. Looker Studio (former Google Data Studio) is your reporting tool of choice. It works fine with Google data sources, and you can always purchase third-party connectors for any scattered data. \u003C/p>\u003Cp>But over the years of use, you’ve also learned its shortcomings. \u003C/p>","how-to-know-you-have-outgrown-looker-studio",{"id":653,"name":654,"alternativeText":655,"caption":31,"width":656,"height":657,"formats":658,"hash":664,"ext":292,"mime":293,"size":665,"url":666,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":667,"updatedAt":667},12687,"How_to_know_you_ve_outgrown_Looker.png","How to Know That You’ve Outgrown Looker Studio",2381,1339,{"thumbnail":659},{"ext":292,"url":660,"hash":661,"mime":293,"name":662,"path":31,"size":663,"width":443,"height":444},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_How_to_know_you_ve_outgrown_Looker_842b61b9ca.png","thumbnail_How_to_know_you_ve_outgrown_Looker_842b61b9ca","thumbnail_How_to_know_you_ve_outgrown_Looker.png",33.83,"How_to_know_you_ve_outgrown_Looker_842b61b9ca",340.54,"https://s3.us-east-2.amazonaws.com/whatagraph.com/How_to_know_you_ve_outgrown_Looker_842b61b9ca.png","2024-07-08T23:26:34.198Z",{"id":42,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":670,"dateReorder":671,"title":672,"summary":673,"slug":674,"read_time":21,"cover_image":675,"article_category":690},2065,"2024-07-01","How to Create SEO Reports for Clients: The Ultimate SEO Reporting Guide","\u003Cp>SEO has been one of the most popular marketing disciplines for more than a decade now, and for good reason. It provides an excellent return on investment and is more sustainable than any other paid marketing option in the long run.\u003C/p>","build-detailed-seo-reports",{"id":676,"name":677,"alternativeText":678,"caption":31,"width":435,"height":436,"formats":679,"hash":685,"ext":292,"mime":293,"size":686,"url":687,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":688,"updatedAt":689},12624,"seo_reports.png","how to create SEO reports for clients",{"thumbnail":680},{"ext":292,"url":681,"hash":682,"mime":293,"name":683,"path":31,"size":684,"width":443,"height":444},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_seo_reports_c9e743893f.png","thumbnail_seo_reports_c9e743893f","thumbnail_seo_reports.png",12.63,"seo_reports_c9e743893f",80.36,"https://s3.us-east-2.amazonaws.com/whatagraph.com/seo_reports_c9e743893f.png","2024-06-27T14:15:13.737Z","2025-06-24T20:18:08.030Z",{"id":42,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},[692,699,706,713,720,721],{"id":5,"title":693,"slug":694,"subheading":695,"createdAt":696,"updatedAt":697,"publishedAt":698},"Data analytics","data-analytics","Delve into a goldmine of marketing data","2023-05-16T15:39:58.211Z","2025-06-04T14:37:44.968Z","2023-05-18T13:29:47.959Z",{"id":34,"title":700,"slug":701,"subheading":702,"createdAt":703,"updatedAt":704,"publishedAt":705},"KPIs & metrics","kpis-and-metrics","Building blocks to a successful marketing strategy","2023-05-16T15:40:51.396Z","2025-06-04T14:37:51.557Z","2023-05-18T13:29:44.257Z",{"id":319,"title":707,"slug":708,"subheading":709,"createdAt":710,"updatedAt":711,"publishedAt":712},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2025-06-04T14:37:57.786Z","2023-05-18T13:29:41.243Z",{"id":270,"title":714,"slug":715,"subheading":716,"createdAt":717,"updatedAt":718,"publishedAt":719},"Product news","product-news","The latest news and product updates","2023-05-16T15:42:50.435Z","2025-06-04T14:38:03.945Z","2023-05-18T13:29:38.364Z",{"id":42,"title":414,"slug":415,"subheading":416,"createdAt":417,"updatedAt":418,"publishedAt":419},{"id":50,"title":722,"slug":723,"subheading":724,"createdAt":725,"updatedAt":726,"publishedAt":727},"Alternatives","alternatives","Compare the best reporting and data platforms in the business","2024-09-30T12:31:40.776Z","2025-06-04T14:37:38.534Z","2024-09-30T12:31:53.048Z",1759916851098]