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tool\u003C/li>\u003Cli>Real customer reviews of each tool\u003C/li>\u003C/ul>","\u003Cp>Funnel.io is great for moving your data to spreadsheets, visualization tools, and databases, but it’s far from perfect. Users online say it’s:\u003C/p>\u003Cp>\u003Cstrong>❌  Expensive: \u003C/strong>Funnel’s pricing is based on “flexpoints” which measure how many connectors and destinations you’ve used. \u003C/p>\u003Cp>But the tricky part is—if you need multiple breakdowns or connections from a single connector, you can end up paying 1000s of dollars a month. \u003C/p>\u003Cp>Many users say they need to constantly monitor their data sources to avoid overpaying or using up their credits. \u003Ci>(This is a huge time-sucking task of its own.)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>❌  Not intuitive: \u003C/strong>Funnel is powerful, but it also comes with a steep learning curve. For the average marketer or non-tech savvy user, setting up the tool and navigating it can be time-consuming and often frustrating. \u003C/p>\u003Cp>\u003Cstrong>❌  Limited: \u003C/strong>Funnel offers basic dashboards with limited customization and white-labeling features. Many users report still having to use third-party visualization tools like \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a> which can be slow, clunky, and difficult to use.\u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re experiencing similar challenges with Funnel, we’ve got your back. \u003C/p>\u003Cp>In this article, we’ll take you through seven best Funnel.io alternatives and competitors that are easier to use, more cost-effective, and come with more features. \u003C/p>\u003Cp>But before we start, let’s briefly overview Funnel.io and its features.\u003C/p>\u003Ch2>7 Best Funnel.io Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 7 best Funnel.io alternatives we'll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Coupler.io\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Porter Metrics\u003C/li>\u003Cli>Domo\u003C/li>\u003Cli>Adverity\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003C/ol>\u003Cp>Don't want to read through walls of text? Here's a summary table \u003C/p>\u003Cp>[table id=2]\u003C/p>\u003Cp>Let's dive into each of these tools. \u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Marketing agencies and in-house teams that manage multiple channels and clients, need scalable reporting, and want AI-powered automation without hiring data engineers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=M-5lrWXj8cUNI9m3\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph\u003C/a> is an all-in-one marketing data platform that makes it ridiculously easy to collect, monitor, and report on your marketing data.\u003C/p>\u003Cp>Unlike Funnel.io, Whatagraph covers the entire data journey on one platform—from data connections to visualization to data transfers. \u003C/p>\u003Cp>In a nutshell, here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Whatagraph automatically applies the colors and fonts to your reports. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats (Summary, Recommendations, Wins, and Issues) and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png\" alt=\"Features Page Hero Desktop - Analytics dashboard showing Google Analytics results, key KPIs, and performance summary.\">\u003C/p>\u003Cp>All this on one marketing intelligence platform means:\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ You can save up to 100 hours a month on reporting.\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ Your data is organized on one platform and you have a clear view of marketing performance.\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ Your internal teams have a single source of truth to access insights and optimize campaigns.\u003C/p>\u003Cp>\u003Cstrong>✅  \u003C/strong>There are less chances of data inconsistencies and breakages.\u003C/p>\u003Cp>✅ Your clients or the C-Suite clearly sees the value of your agency.\u003C/p>\u003Cp>As Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> and one of our power users, puts it:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. It's now our Bible—both for our clients and internal teams.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But how does Whatagraph compare against Funnel exactly? Let’s take a look:\u003C/p>\u003Ch3>Whatagraph vs. Funnel.io: Head-to-Head Comparison\u003C/h3>\u003Cp>Our team did a deep dive in this \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel.io review\u003C/a>, but in a nutshell, here are five key ways Whatagraph outperforms Funnel:\u003C/p>\u003Ch3>\u003Cstrong>1. Truly all-in-one\u003C/strong>\u003C/h3>\u003Cp>Funnel is a data pipeline tool, meaning it pulls in data from marketing platforms, transforms it, and then pushes it to your destination of choice. \u003C/p>\u003Cp>And although Funnel offers visualization dashboards natively, they’re very basic and there aren’t any customization options available.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_f01072473c.png\">\u003C/figure>\u003Cp>\u003Ca href=\"https://funnel.io/blog/funnel-dashboards-are-here\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Most users still report having to use a more robust third-party look like Looker Studio to visualize their data, but this creates more problems than it solves. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a> is notorious for being slow, clunky, and difficult to use. Most ex-Looker users we've talked to say they needed to spend 1-3 hours just to create one report on the platform. Plus, they also needed to hire a data scientist to maintain and edit these reports.\u003C/p>\u003Cp>Whatagraph, however, takes care of your entire data journey on one platform. This includes:\u003C/p>\u003Cul>\u003Cli>Connecting to your channels and sources\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/data-blending\" target=\"_blank\" rel=\"noopener noreferrer\">Blending data sources\u003C/a> and creating custom metrics and dimensions\u003C/li>\u003Cli>Creating reports in seconds with AI\u003C/li>\u003Cli>Getting actionable insights in seconds in one dedicated space\u003C/li>\u003Cli>Sharing reports with teams and clients\u003C/li>\u003Cli>Transferring your data to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png\" alt=\"Reporting Stack In One Place - A dashboard displaying marketing report with data and graphs.\">\u003C/p>\u003Cp>This means you don’t need to:\u003C/p>\u003Cul>\u003Cli>Deal with clunky third-party tools like Looker Studio\u003C/li>\u003Cli>Switch back and forth between different tools and tabs\u003C/li>\u003Cli>Learn new tools \u003C/li>\u003C/ul>\u003Cp>You just need to log into Whatagraph and do it all there.\u003C/p>\u003Cp>The \u003Ca href=\"https://whatagraph.com/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">integrations\u003C/a> we provide at Whatagraph are also \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>.\u003Cstrong> \u003C/strong>This means they’re more seamless, stable, and reliable. \u003C/p>\u003Cp>And if there are bugs, our Product team can resolve them quickly without having a third-party company involved. \u003C/p>\u003Ch3>\u003Cstrong>2. Easier to use\u003C/strong>\u003C/h3>\u003Cp>Funnel is an enterprise-grade data platform, and as such, comes with a steep learning curve. \u003C/p>\u003Cp>If you don’t have a technical background, it can take weeks of reading documentations, watching YouTube videos, and talking to customer support, to fully grasp the ins and outs of the platform.\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-10230325\" target=\"_blank\" rel=\"noopener noreferrer\">This user on G2.com\u003C/a> says:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/funnel_review_1_9d214ca359.png\" alt=\"Review of Funnel.io - Whatagraph\">\u003C/p>\u003Cp>With Whatagraph 3.0, that’s no longer a problem.\u003C/p>\u003Cp>Whatagraph was built specifically for marketers—not data engineers. Thanks to \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, you don’t need to wrestle with connectors, data schemas, or endless dashboards. Instead:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Report Creation\u003C/strong> – Just type what you need (“Create a Meta Ads performance report with ROAS by campaign”) and IQ builds the full report instantly. \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Themes & Branding\u003C/strong> – Upload a logo or screenshot, and IQ automatically applies a matching theme—fonts, HEX codes, colors, even icons—to make reports client-ready in seconds. \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Summary\u003C/strong> – No more writing explanations by hand. IQ generates plain-language insights from your data, so clients understand performance at a glance.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Chat\u003C/strong> – Ask questions directly inside your report (“What campaign had the highest CPA this month?”) and get instant answers.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Dimensions\u003C/strong> – On advanced plans, you can ask AI to create custom blends, dimensions, and metrics for you. Just tell us what you need and we’ll build it for you.  \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg\" alt=\"Create Custom Dimensions Without The Guesswork with Whatagraph IQ\">\u003C/p>\u003Cp>For teams that want immediate answers, the Insights space provides out-of-the-box reports for key channels such as Facebook Ads. Each space highlights:\u003C/p>\u003Cul>\u003Cli>Account health and performance\u003C/li>\u003Cli>Audience and ad sets\u003C/li>\u003Cli>Ad creatives and placements\u003C/li>\u003Cli>Funnel activity and conversion paths\u003C/li>\u003C/ul>\u003Cp>These reports also feature AI-driven insights: summaries of performance, detected changes, and recommendations surfaced directly inside the dashboard.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_Insights_fff437ef8c.png\" alt=\"AI Insights - Dashboard interface with Facebook Ads insights, summary, and account performance.\">Thanks to these AI features, Maatwerk Online, one of the most prestigious agencies in the Netherlands, is \u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">saving 100 hours a month on reporting\u003C/a>. Here’s what Lars Maat, Co-Founder, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start using Whatagraph\u003C/a> for free today (and forever).\u003C/p>\u003Ch3>\u003Cstrong>3. Stunning white-labeled reports\u003C/strong>\u003C/h3>\u003Cp>Funnel does offer basic visualization dashboards, but they’re more suitable for internal use, rather than for clients or C-Suite. \u003C/p>\u003Cp>Most Funnel users also rely on a third-party visualization tool like Looker Studio for visualization and exporting. That means extra steps, clunky workarounds, and more time lost.\u003C/p>\u003Cp>With Whatagraph, your reports don’t just contain the right data—\u003Cstrong>they \u003C/strong>\u003Ci>\u003Cstrong>look\u003C/strong>\u003C/i>\u003Cstrong> like they belong to your brand or your client’s brand, \u003C/strong>every single time. \u003C/p>\u003Cp>Thanks to \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">IQ Themes\u003C/a>, you can generate a fully branded report style in just a few clicks:\u003C/p>\u003Col>\u003Cli>Open any report and head into the branding settings.\u003C/li>\u003Cli>Click “Enhance theme style with IQ.”\u003C/li>\u003Cli>Choose your input: either write a short text prompt (“Make it a bold, modern theme with navy blue and lime accents”) or upload an image, like your client’s website or logo.\u003C/li>\u003Cli>IQ instantly generates a matching theme—fonts, HEX colors, background styles, even icons—that looks on-brand and presentation-ready.\u003C/li>\u003Cli>Fine-tune manually if needed (adjust individual colors, swap fonts, or add extra brand elements).\u003C/li>\u003Cli>Save as a global theme and reuse it across all your client reports in seconds.\u003C/li>\u003C/ol>\u003Cp>The difference is night and day: instead of a “default dashboard look,” you get vibrant, polished templates that impress clients or executives.\u003C/p>\u003Cp>Here's an example of a \u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">paid-per-click report template\u003C/a>:\u003C/p>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And an example of a \u003C/span>\u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Shopify report template\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">:\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/p>\u003Cp>You can automate the report sharing process on Whatagraph too. \u003C/p>\u003Cp>Set up automated emails to specific people at specific times, days, and cadence. Customize the email subject lines and copy. And even host reports on your own domain names. \u003C/p>\u003Cp>You can also choose to share either live links, PDFs, or CSVs with clients. \u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/automate_report_35c9dc2782.png\" alt=\"Automate Report - A form to automate the generation of reports with fields and dropdown menus.\">\u003Cstrong>4. More cost-effective\u003C/strong>\u003C/h3>\u003Cp>Funnel’s pricing is based on flexpoints which count how many data connectors and destinations you use. \u003C/p>\u003Cp>The problem with this is if you need several breakdowns or connections for one data source, you can end up paying a lot more than expected.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png\" alt=\"Screenshot 2024-09-27 at 12.40.57 PM.png\">\u003C/p>\u003Cp>That’s why many users describe Funnel’s pricing as unpredictable, even the “bane of my existence”.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/funnel_review_reddit_negative_6512ed7055.png\" alt=\"Funnel Review Reddit Negative - Reddit comment with user icon and text about Flexpoints.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.reddit.com/r/PPC/comments/1jvxp9k/comment/mme57xh/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>In fact, test use cases we’ve run show \u003Cstrong>Funnel is 40 to 50% more expensive\u003C/strong> than Whatagraph—and that’s not\u003Cstrong> \u003C/strong>including data visualization and reports. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/pricing\">Whatagraph’s pricing\u003C/a> is transparent, credits-based, and designed to scale with your reporting needs—not penalize you for using the tool.\u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Start plan – $229/month (billed annually):\u003C/strong> 20 source credits, essential integrations, pre-made templates, Whatagraph IQ features, and live chat support.\u003C/li>\u003Cli>\u003Cstrong>Boost plan – $579/month (billed annually):\u003C/strong> 60 source credits, advanced integrations, custom transformations, full white-labeling, performance overviews, and a dedicated Customer Success Manager.\u003C/li>\u003Cli>\u003Cstrong>Max plan – Custom pricing:\u003C/strong> 100+ source credits, premium integrations, advanced aggregations, SSO, tailored onboarding, and priority support.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">\u003C/p>\u003Ch3>\u003Cstrong>5. Dedicated to Customer Success\u003C/strong>\u003C/h3>\u003Cp>If you need any help, you can reach out to our amazing Customer Support team instantly via the live chat on our website. \u003C/p>\u003Cp>We respond to inquiries within 4 minutes and resolve issues within 24 hours. \u003C/p>\u003Cp>Our more advanced plans also come with a dedicated Customer Success Manager who will help you: \u003C/p>\u003Cul>\u003Cli>Set up data connections\u003C/li>\u003Cli>Organize your campaigns, data, clients, and locations\u003C/li>\u003Cli>Blend data sources and create custom metrics and dimensions\u003C/li>\u003Cli>Set up your reports and dashboards\u003C/li>\u003Cli>Anything else that ensures your success\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Nothing better in the market, especially for the price. Whatagraph is extremely flexible, the visuals are beautiful (which is important for having clients be engaged in the reports) and very customizable to make complex data easy to ingest for the client.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10983768\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ stable native integrations \u003C/li>\u003Cli>Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> – AI-powered reporting tools\u003C/li>\u003Cli>Versatile drag-and-drop widgets\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli>Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli>Custom branding and white labeling\u003C/li>\u003Cli>Automated report sharing via email or live dashboard links\u003C/li>\u003Cli>Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003Cli>Free-forever plan\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph 3.0 offers flexible, credits-based plans designed to scale with your reporting needs:\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Forever Free\u003C/strong> – Get started at no cost with 5 source credits, Whatagraph IQ basics, pre-made templates, and live chat support\u003C/span>\u003C/li>\u003Cli>\u003Cstrong>Start – $229/month (billed annually):\u003C/strong> 20 source credits, essential integrations, pre-made templates, Whatagraph IQ, and live chat support\u003C/li>\u003Cli>\u003Cstrong>Boost – $579/month (billed annually):\u003C/strong> 60 source credits, advanced integrations, custom transformations, full white-labeling, performance overview, and a dedicated Customer Success Manager\u003C/li>\u003Cli>\u003Cstrong>Max – Custom pricing:\u003C/strong> 100+ source credits, premium integrations, advanced aggregations, SSO, tailored onboarding, and priority support\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph.\u003C/a>\u003C/p>\u003Ch2>2. Coupler.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>In-house marketing teams and marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=uvh9FSEqMIw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/uvh9FSEqMIw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://www.coupler.io/\">Coupler.io\u003C/a> is a marketing reporting tool to eliminate complexity in data and create insightful dashboards. \u003C/p>\u003Cp>With Coupler.io, you can pull data from over 70 apps and visualize it in spreadsheets or BI tools like Looker Studio. Whether you prefer custom reports or ready-made dashboard templates, it’s easy to get started.\u003C/p>\u003Cp>What sets Coupler.io apart is its ability to transform, aggregate, and blend data from multiple sources. This means you can customize and optimize your reports to make smarter decisions, faster.\u003C/p>\u003Cp>While it’s ideal for marketers, Coupler.io also brings together sales, financial, project, and other business data in one place—making cross-channel analysis seamless.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_dashboard_38caf813bc.png\" alt=\"Coupler.io dashboard.png\">\u003Cstrong>Coupler.io reviews from Real Users:\u003C/strong>\u003C/p>\u003Cp>“Very simple to use and run, very good support services, easy to connect multiple sources.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/coupler-io/reviews/coupler-io-review-8702456\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The lack of documentation in some subjects is the only downside that I have found for the moment.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/coupler-io/reviews/coupler-io-review-9121580\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"Perfect fit for anyone looking for a lean data reporting solution.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/coupler-io/reviews/coupler-io-review-9902877\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>700+ no-code data integrations\u003C/li>\u003Cli>Data refresh scheduling\u003C/li>\u003Cli>Transform module\u003C/li>\u003Cli>100+ free dashboard templates\u003C/li>\u003Cli>Analytics consultancy services\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Access to data in real-time\u003C/li>\u003Cli>White-label and multi-channel reporting\u003C/li>\u003Cli>Human customer support and guided onboarding\u003C/li>\u003Cli>Powerful data transformation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Limits on data connections in lower plans\u003C/li>\u003Cli>Lack of data destinations\u003C/li>\u003Cli>A learning curve for report customization\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing:\u003C/strong>\u003C/p>\u003Cp>Coupler.io's pricing is transparent. It includes a free plan and several paid ones, which start at $24 per month, for individuals and teams of different sizes. There are also add-on offerings for specific analytics cases.\u003C/p>\u003Ch2>3. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio. \u003C/p>\u003Cp>With automated normalization, Supermetrics reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones. \u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a dedicated data scientist or a technical background yourself to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can blend data, create custom metrics and dimensions, and organize your scattered data, in seconds using simple workflows.\u003C/p>\u003Cp>Similar to Funnel.io, Supermetrics doesn’t have the native visualization layer. While Funnel has a basic dashboard for internal data review, Supermetrics depends entirely on Looker Studio (Google Data Studio) dashboards and templates. \u003C/p>\u003Cp>While this may be convenient for marketers who’re already used to working with Google’s reporting tool, it brings all the limitations of Looker Studio, which become evident when you try to scale the volume of data and number of sources.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_57ef929e70.png\" alt=\"supermetrics dashboard \">\u003C/p>\u003Cp>The data organization features in Supermetrics are pretty basic and reserved for the highest plan only. Marketing teams that use this platform need IT expertise or data analysts to execute data mapping and transformation.\u003C/p>\u003Cp>Like Funnel.io, you need to manually refresh each report in the visualization tool whenever you change the underlying data.\u003C/p>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Event tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003Cli>Data collection\u003C/li>\u003Cli>Multichannel tracking\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.  \u003C/p>\u003Ch2>4. Porter Metrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing teams at\u003Cstrong> \u003C/strong>small to medium businesses who are on Hubspot, Shopify, and/or Klaviyo\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/porter_metrics_dashboard_e11b58f443.png\" alt=\"Porter Metrics dashboard template\">\u003C/p>\u003Cp>If you’re looking for a budget-friendly alternative to Funnel, Porter Metrics is a great choice. \u003C/p>\u003Cp>Porter Metrics is a no-code business intelligence tool for marketing teams at small to medium eCommerce and B2B businesses.\u003C/p>\u003Cp>You can connect to 19 sources, including eCommerce and CRM tools like Shopify, Klaviyo, and Hubspot, and move this data to 2 destinations—Looker Studio and Google Sheets.\u003C/p>\u003Cp>I went on a call with Juan, Co-Founder of Porter Metrics and he claims their Shopify and Hubspot integrations are “the best in the market”. If you mostly work with these two integrations, Porter Metrics would be a good choice for you. \u003C/p>\u003Cp>Essentially, here’s how Porter Metrics works: \u003C/p>\u003Col>\u003Cli>Connect your data and store it without codes or engineers\u003C/li>\u003Cli>Blend your cross-channel data to get an accurate view of key metrics \u003C/li>\u003Cli>Send this data to Looker Studio or Sheets\u003C/li>\u003Cli>Use Porter’s templates to create a Looker Studio report\u003C/li>\u003Cli>Share reports via links, PDF, or scheduled emails\u003C/li>\u003C/ol>\u003Cp>Apart from technical details, Porter’s advantage over Funnel is their personalized, warm support led by their very own CEO, Juan. \u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-7849892\">One of their customers\u003C/a> said:\u003C/p>\u003Cp>\u003Ci>“Their customer support is incredible; when we have a problem, they answer immediately and connect with us fast to solve it as soon as possible.”\u003C/i>\u003C/p>\u003Cp>However, note that there is no dedicated Customer Success Manager available on Porter, although there are substantial tutorial videos online. \u003C/p>\u003Cp>\u003Cstrong>Porter Metrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Fast, intuitive tool to connect your data sources for creating reports in looker studio.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-10168093\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The plugins for lookers studio are flawless and the templated report dashboards are a real time saver.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-10417030\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Some prebuilt templates seem to be outdated/their template library can be a bit buggy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-10247613\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>19 integrations\u003C/li>\u003Cli>100+ free dashboard templates \u003C/li>\u003Cli>White-labeling features (customize brand colors, logos, icons, and texts)\u003C/li>\u003Cli>Custom tags \u003C/li>\u003Cli>Custom metric builder that looks like Google Sheets\u003C/li>\u003Cli>Custom filters\u003C/li>\u003Cli>Customer support via chat, email, and calls\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Porter Metrics Pricing\u003C/strong>\u003C/p>\u003Cp>Porter Metrics offers a flat pricing based on the number of connected accounts across various marketing platforms. \u003C/p>\u003Cp>As of November 2024, these are the pricing plans they offer:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Solo: \u003C/strong>$14.99 / month for 1 account, unlimited users, live chat, and email\u003C/li>\u003Cli>\u003Cstrong>Teams: \u003C/strong>$39.99 / month for 5 accounts, unlimited users, premium templates, live chat, email, and 1-1 video calls\u003C/li>\u003Cli>\u003Cstrong>Agencies: \u003C/strong>$99.99 / month for 20 accounts, everything in “Teams” plus custom reports made by a Looker Studio specialist\u003C/li>\u003Cli>\u003Cstrong>Agencies Pro:\u003C/strong> $180 / month for 40 accounts and everything in “Agencies”\u003C/li>\u003C/ul>\u003Ch2>5. Domo\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Data teams and tech-savvy marketing teams\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/domo_c2997dc06e.png\" alt=\"domo dashboard \">\u003C/figure>\u003Cp>Domo is a cloud-based business intelligence platform that marketers can use to manage data, automate reporting, and deliver fast insights that fuel data-driven decisions. \u003C/p>\u003Cp>More skilled users can use Domo to create business apps and dashboards, and build data experiences that integrate real-time data from any source. \u003C/p>\u003Cp>Unlike some Funnel competitors, Domo has native data visualizations, self-service reporting, and embedded analytics. \u003C/p>\u003Cp>The platform is designed to be a one-stop data experience solution for executives across departments, from sales to marketing to engineering and HR. Over 1,000 data source connectors make such versatility possible.\u003C/p>\u003Cp>\u003Cstrong>Domo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Domo has transformed how we use, interpret, analyze, synthesize, and make the most of our data. It really has been a gamechanger that has made us more data-empowered.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9810603\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love that we can bring in data from a variety of sources and have it all tie together.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9813502\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Domo has a steep learning curve for new users and integrating it with niche third-party tools can be challenging.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9815446\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Data and workflow apps - pre-built, low-code, or full-code\u003C/li>\u003Cli>Drag-and-drop report and dashboard builder\u003C/li>\u003Cli>1,000 on-premise and cloud connectors\u003C/li>\u003Cli>Data transformation and ETL\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Easy-to-use interface\u003C/li>\u003Cli>Real-time data access\u003C/li>\u003Cli>Wide choice of visualizations\u003C/li>\u003Cli>Large number of connectors\u003C/li>\u003Cli>Mobile access\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Steep learning curve despite user-friendly user interface\u003C/li>\u003Cli>It might require some SQL knowledge\u003C/li>\u003Cli>Performance issues with large datasets\u003C/li>\u003Cli>Costly additional features\u003C/li>\u003Cli>Limited report scheduling options\u003C/li>\u003Cli>Potential downtime issues due to cloud-based infrastructure\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>Domo pricing is not publicly available, so you’d have to ask their sales team for a quote. \u003C/p>\u003Cp>However, the pricing is based on the overall usage of the platform and factors such as data storage, data refresh rates, the number of users, the volume of data queries, etc. Newly registered users get a 30-day trial.\u003C/p>\u003Ch2>6. Adverity\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts and engineers\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/adverity_66721b21a6.png\" alt=\"adverity dashboard \">\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/adverity\">Adverity\u003C/a> is an integrated no-code data platform that marketers can use to connect various data sources, cleanse and transform data to get more granular insights, and ensure data quality. \u003C/p>\u003Cp>With Adverity, you can transfer data into databases, data lakes, cloud storage, visualization, and BI tools. Adverity helps users automate advanced data integration and governance so marketing teams can focus on managing their data and uncovering valuable insights. \u003C/p>\u003Cp>Unfortunately, like Funnel.io, you need another tool to visualize data and share reports with clients and stakeholders. \u003C/p>\u003Cp>If you need \u003Ci>one\u003C/i> platform to cover and scale the entire marketing reporting use case, you may have to consider other Funnel alternatives.\u003C/p>\u003Cp>\u003Cstrong>Adverity Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Adverity has a very easy and user-friendly user interface to navigate throughout the entire system.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The passive destination with Google Data Studio is not helping to show the data easily.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4800787\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Powerful tool, but very complex to use” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-9825962\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>600+ pre-built connectors\u003C/li>\u003Cli>Data transfer to databases and data lakes\u003C/li>\u003Cli>AI-powered data transformation\u003C/li>\u003Cli>Built-in data governance\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>No-code ETL transfers\u003C/li>\u003Cli>Predefined data transformation\u003C/li>\u003Cli>Manage all data from one place\u003C/li>\u003Cli>A large number of sources and destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Very basic dashboards\u003C/li>\u003Cli>The onboarding process may be difficult for non-tech people\u003C/li>\u003Cli>Even the basic pricing may be too expensive\u003C/li>\u003Cli>Lack of documentation on advanced features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>Adverity has a pricing model without numbers. Instead, fully customized quotes are tailored to the needs and requirements of every client. However, to find out what the platform can cost, you need to fill out a form and book a demo session where they’ll offer the best plan for your use case.\u003C/p>\u003Ch2>7. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small to medium\u003Cstrong> \u003C/strong>marketing agencies\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_18e266be10.png\" alt=\"ninjacat dashboard \">\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/ninjacat\">NinjaCat\u003C/a> is a reporting platform for digital marketing agencies. \u003C/p>\u003Cp>It allows users to track the spend and performance of Google Ads, Bing Ads, Facebook Ads, and other PPC tools. Marketers can use this Funnel.io competitor to monitor campaigns and deliver reports demonstrating return on marketing investments.\u003C/p>\u003Cp>You can use NinjaCat to connect, clean, and transform marketing data and move it to any of the available destinations, including Google Cloud Platform, Amazon S3, and Microsoft Azure.\u003C/p>\u003Cp>Unlike Funnel.io alternatives such as Adverity or Supermetrics, NinjaCat has a native visualization layer for reporting. You can auto-generate reports from pre-made templates for different reporting cases.\u003C/p>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>PPC and SEO reporting\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. The pricing is determined by the user's needs during the demo call with its account executives. \u003C/p>","2024-07-10T07:05:37.606Z","2025-10-06T14:30:47.698Z","2024-07-10T07:30:48.226Z","2025-09-23",{"id":424,"name":425,"alternativeText":426,"caption":31,"width":427,"height":428,"formats":429,"hash":437,"ext":292,"mime":293,"size":438,"url":439,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":440,"updatedAt":441},15590,"7 Best Funnel.io Alternatives.png","Funnel io Alternatives - Five app icons on a blue background with a wave pattern",2912,1636,{"thumbnail":430},{"ext":292,"url":431,"hash":432,"mime":293,"name":433,"path":31,"size":434,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_7_Best_Funnel_io_Alternatives_f48cc28687.png","thumbnail_7_Best_Funnel_io_Alternatives_f48cc28687","thumbnail_7 Best Funnel.io Alternatives.png",26.4,245,138,"7_Best_Funnel_io_Alternatives_f48cc28687",805.89,"https://s3.us-east-2.amazonaws.com/whatagraph.com/7_Best_Funnel_io_Alternatives_f48cc28687.png","2025-10-06T13:23:45.022Z","2025-10-06T13:23:49.106Z",{"id":50,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},"Alternatives","alternatives","Compare the best reporting and data platforms in the business","2024-09-30T12:31:40.776Z","2025-06-04T14:37:38.534Z","2024-09-30T12:31:53.048Z",[450],{"id":117,"tagName":451,"slug":452,"createdAt":453,"updatedAt":454},"Software Comparisons","software-comparisons","2024-10-21T03:11:45.244Z","2024-10-22T04:21:06.839Z",{"id":456,"name":457,"about":458,"email":459,"createdAt":460,"updatedAt":461,"publishedAt":462,"slug":463,"linkedin_url":464,"avatar":465},131,"Nikola Gemes","Nikola is a content marketer at Whatagraph with extensive writing experience in SaaS and tech niches. With a background in content management apps and composable architectures, it's his job to educate readers about the latest developments in the world of marketing data, data warehousing, headless architectures, and federated content platforms.","nikola.g@whatagraph.com","2023-01-20T11:02:48.617Z","2023-08-22T15:37:25.199Z","2023-01-20T11:02:48.616Z","nikola-gemes","https://www.linkedin.com/in/nikola-gemeš-6175ba157/",{"id":466,"name":467,"alternativeText":31,"caption":31,"width":468,"height":469,"formats":470,"hash":480,"ext":472,"mime":475,"size":481,"url":482,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":483,"updatedAt":483},9564,"Nikola Gemeš.jpg",2028,2048,{"thumbnail":471},{"ext":472,"url":473,"hash":474,"mime":475,"name":476,"path":31,"size":477,"width":478,"height":479},".jpg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Nikola_Gemes_4ff74c0a62.jpg","thumbnail_Nikola_Gemes_4ff74c0a62","image/jpeg","thumbnail_Nikola Gemeš.jpg",4.01,154,156,"Nikola_Gemes_4ff74c0a62",463.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Nikola_Gemes_4ff74c0a62.jpg","2023-02-14T12:19:50.923Z",{"id":485,"metaTitle":415,"metaDescription":486,"addNoIndex":15,"canonicalURL":31,"metaImage":487},1824,"Frustrated with Funnel? We reviewed the 7 best Funnel.io alternatives and competitors in 2025. Read real user reviews. Compare pricing and features.",{"id":424,"name":425,"alternativeText":426,"caption":31,"width":427,"height":428,"formats":488,"hash":437,"ext":292,"mime":293,"size":438,"url":439,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":440,"updatedAt":441},{"thumbnail":489},{"ext":292,"url":431,"hash":432,"mime":293,"name":433,"path":31,"size":434,"width":435,"height":436},{"id":491,"description":492,"items":493},398,"Have more questions about Funnel.io alternatives? We answered them here.",[494,498,502,506,510,514,518],{"id":495,"question":496,"answer":497},1587,"What is Funnel.io?","\u003Cp>\u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel.io\u003C/a> is a low-code data platform that automates how businesses collect, prepare, and analyze marketing data.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Compatible with many data sources and destinations, Funnel allows digital marketers, data analysts, and IT professionals to aggregate data from multiple sources, apply simple transformations, and feed it to an analytics tool or a data warehouse.\u003C/p>\u003Cp> \u003C/p>\u003Cp>You can inspect raw data and share their queries in the Data Explorer dashboard. You can also schedule data import and export with a frequency based on the pricing plan.\u003C/p>\u003Cp> \u003C/p>\u003Cp>In combination with Looker Studio or another visualization tool, marketers can use Funnel to create accurate reports and inform clients or stakeholders of insights they need to make better decisions.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Yet, Funnel.io offers limited marketing analysis capabilities. Out of the box, only simple data transformation functions are available, while any advanced data processing must be done manually or using other data transformation tools.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here are some notable features of Funnel.io:\u003C/p>\u003Cp> \u003C/p>\u003Cp>1. A wide choice of data connectors\u003C/p>\u003Cp> \u003C/p>\u003Cp>Funnel.io comes with over 500 data connectors, which means you can pull data from almost all your marketing platforms. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Sharing data with spreadsheets, data warehouses, and visualization tools is also easy. However, only the essential 121 “Core” connectors are available with the cheapest pricing plan. You’ll need to upgrade to the Business or Enterprise plan to access more data sources and destinations.\u003C/p>\u003Cp> \u003C/p>\u003Cp>2. Historical data storage\u003C/p>\u003Cp> \u003C/p>\u003Cp>In addition to giving users access to accurate and near-real-time data, Funnel enables the tracking of historical data.\u003C/p>\u003Cp> \u003C/p>\u003Cp>If you ever need to examine or compare past performance, you have up to 2 years of historical data at your disposal.\u003C/p>\u003Cp> \u003C/p>\u003Cp>3. Automated data collection\u003C/p>\u003Cp> \u003C/p>\u003Cp>Funnel.io enables marketers to automate data collection from scattered sources and sharing to destinations of choice. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Without manual data import/export, marketing teams can focus on analyzing data and building reports and dashboards.\u003C/p>\u003Cp> \u003C/p>\u003Cp>4. Custom integrations\u003C/p>\u003Cp> \u003C/p>\u003Cp>If you want to connect data from a platform outside the available integrations, Funnel.io will build a custom connector upon request once you become a user.\u003C/p>",{"id":499,"question":500,"answer":501},1581,"Is Funnel.io worth it?","\u003Cp>\u003Cspan style=\"color:#000000;\">Funnel.io is powerful if you’re an enterprise with a dedicated data team that needs a pure ETL pipeline. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">But for most marketers and agencies, the steep learning curve, unpredictable pricing, and lack of built-in reporting make it hard to justify. Many users end up needing a second tool like Looker Studio just to visualize data.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">If you want something easier and all-in-one, Whatagraph 3.0 is a stronger fit—especially with Whatagraph IQ creating branded reports in seconds.\u003C/span>\u003C/p>",{"id":503,"question":504,"answer":505},1582,"Is Funnel.io an ETL tool?","\u003Cp>\u003Cspan style=\"color:#000000;\">Yes. Funnel is essentially an ETL (Extract, Transform, Load) platform—it moves marketing data from different sources into a warehouse or BI tool. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">What it doesn’t do is give you client-ready reports or automated insights. That’s why most teams still need extra tools on top of Funnel. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">With Whatagraph, ETL and reporting are integrated: you can connect sources, clean and blend data, and instantly turn it into a polished, branded report.\u003C/span>\u003C/p>",{"id":507,"question":508,"answer":509},1583,"How much does Funnel.io cost?","\u003Cp>\u003Cspan style=\"color:#000000;\">Funnel uses a flexpoints pricing model, charging you based on the number of connectors, breakdowns, and destinations you use. This often leads to surprise bills—especially if you need multiple breakdowns from one source. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Real-world tests show Funnel can be 40–50% more expensive than Whatagraph. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In contrast, Whatagraph offers transparent, credits-based pricing starting at $229/month for the Start plan, with all plans including unlimited users, unlimited reports, and full access to Whatagraph IQ.\u003C/span>\u003C/p>",{"id":511,"question":512,"answer":513},1584,"Which alternative provides the best onboarding and ongoing support?","\u003Cp>\u003Cspan style=\"color:#000000;\">Most Funnel users mention a long onboarding curve, especially for non-technical teams. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Alternatives like Whatagraph are built to get marketers up and running fast. Every Boost and Max plan includes a \u003Cstrong>dedicated Customer Success Manager\u003C/strong>, tailored onboarding, and priority support. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Agencies like Maatwerk Online and Peak Seven report saving dozens of hours a month after switching, thanks to both the platform and hands-on support.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Every pricing plan also comes with live chat support on Whatagraph that replies to messages within 4 minutes and resolves most issues within 4 hours.\u003C/span>\u003C/p>",{"id":515,"question":516,"answer":517},1585,"Can marketers set up and manage their data pipelines without relying on engineers?","\u003Cp>\u003Cspan style=\"color:#000000;\">With Funnel, it’s tricky. You’ll often need technical help to set up pipelines, manage transformations, and troubleshoot errors. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph 3.0 removes that barrier: marketers can connect 55+ sources in clicks, use pre-made templates, or let Whatagraph IQ build reports, blends, and dimensions automatically. No coding, no SQL—just usable reporting straight away.\u003C/span>\u003C/p>",{"id":519,"question":520,"answer":521},1586,"What are the best Funnel.io alternatives for data integration and reporting?","\u003Cp>\u003Cspan style=\"color:#000000;\">If you want a pure connector, Supermetrics and Coupler.io are worth looking at. But if you’re after an \u003Cstrong>all-in-one reporting platform\u003C/strong>—with stable integrations, white-label reporting, automation, and AI features—Whatagraph 3.0 is the leading alternative.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Other options include Domo, NinjaCat, and Adverity, though they tend to be more enterprise-focused. For agencies and in-house teams that want speed, branding, and client-ready reports, Whatagraph is the top choice.\u003C/span>\u003C/p>","\u003Cp>Funnel.io is great for moving your data to spreadsheets, visualization tools, and databases, but it’s far from perfect. Users online say it’s:\u003C/p>\u003Cp>\u003Cstrong>❌  Expensive: \u003C/strong>Funnel’s pricing is based on “flexpoints” which measure how many connectors and destinations you’ve used. \u003C/p>\u003Cp>But the tricky part is—if you need multiple breakdowns or connections from a single connector, you can end up paying 1000s of dollars a month. \u003C/p>\u003Cp>Many users say they need to constantly monitor their data sources to avoid overpaying or using up their credits. \u003Ci>(This is a huge time-sucking task of its own.)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>❌  Not intuitive: \u003C/strong>Funnel is powerful, but it also comes with a steep learning curve. For the average marketer or non-tech savvy user, setting up the tool and navigating it can be time-consuming and often frustrating. \u003C/p>\u003Cp>\u003Cstrong>❌  Limited: \u003C/strong>Funnel offers basic dashboards with limited customization and white-labeling features. Many users report still having to use third-party visualization tools like \u003Ca href=\"/blog/articles/google-data-studio-alternatives\"  rel=\"noopener noreferrer\">Looker Studio\u003C/a> which can be slow, clunky, and difficult to use.\u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re experiencing similar challenges with Funnel, we’ve got your back. \u003C/p>\u003Cp>In this article, we’ll take you through seven best Funnel.io alternatives and competitors that are easier to use, more cost-effective, and come with more features. \u003C/p>\u003Cp>But before we start, let’s briefly overview Funnel.io and its features.\u003C/p>\u003Ch2 id=\"best-funnelio-alternatives-and-competitors-in-2025\">7 Best Funnel.io Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 7 best Funnel.io alternatives we'll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Coupler.io\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Porter Metrics\u003C/li>\u003Cli>Domo\u003C/li>\u003Cli>Adverity\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003C/ol>\u003Cp>Don't want to read through walls of text? Here's a summary table \u003C/p>\u003Cp>\n  \u003Cdiv class=\"comparison-table-wrapper\">\n    \u003Cdiv\n      class=\"comparison-table \"\n    >\n      \u003Ctable class=\"comparison-table-table\">\n        \u003Cthead>\n          \u003Ctr>\n            \u003Cth class=\"comparison-table__header-cell\">\n              Features\n            \u003C/th>\n\n            \u003Cth class=\"comparison-table__logo-cell -whatagraph-header\">\n              \u003Cimg src=\"/wg-logo.svg\" alt=\"Whatagraph\" />\n            \u003C/th>\n            \n                \u003Cth class=\"comparison-table__logo-cell\">\n                  \n                  \u003Cimg\n                    src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_full_logo_e7adace1ad.png\"\n                    alt=\"Coupler.io\"\n                  />\n                  \n                \u003C/th>\n                \u003Cth class=\"comparison-table__logo-cell\">\n                  \n                  \u003Cimg\n                    src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_8d63ef5006.png\"\n                    alt=\"Supermetrics\"\n                  />\n                  \n                \u003C/th>\n                \u003Cth class=\"comparison-table__logo-cell\">\n                  \n                  \u003Cimg\n                    src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Porter_metrics_logo_89e5d0ed48.png\"\n                    alt=\"Porter Metrics\"\n                  />\n                  \n                \u003C/th>\n                \u003Cth class=\"comparison-table__logo-cell\">\n                  \n                  \u003Cimg\n                    src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Domo_c51369750f.png\"\n                    alt=\"Domo\"\n                  />\n                  \n                \u003C/th>\n                \u003Cth class=\"comparison-table__logo-cell\">\n                  \n                  \u003Cimg\n                    src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/adverity_ca5ae0d016.webp\"\n                    alt=\"Adverity\"\n                  />\n                  \n                \u003C/th>\n                \u003Cth class=\"comparison-table__logo-cell\">\n                  \n                  \u003Cimg\n                    src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_41ddb63c39.svg\"\n                    alt=\"NinjaCat\"\n                  />\n                  \n                \u003C/th>\n          \u003C/tr>\n        \u003C/thead>\n\n        \u003Ctbody>\n          \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Ease of Use\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        Easy\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Medium\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Hard\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Easy\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Medium\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Hard\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Medium\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  No. of out-of-the-box Data Connectors\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        55+\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        60+\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        130+\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        90+\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        100+\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        21\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        150+\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Custom API Access\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      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viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n    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class=\"comparison-table__whatagraph-cell\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n     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\u003C/div> \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Custom Metrics and Dimensions\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      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\u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Custom Reports and Dashboards\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n  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 \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        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  \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  White-labeling\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Data Update Frequency\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        Every 30 mins across all integrations and pricing plans\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        15 minutes to 1 hour\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Depends on your pricing plan, from 4 hours to 30 minutes\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Depends on data source, from 1 to 60 minutes\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Default is every 12 hours but you can set custom frequencies\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Depends on APIs, from 15 mins to 4 hours\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Every day or manual data refresh\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Data Segmentation and Filtering\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Alerts and Notifications\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 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16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Multi-Client Management\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        ?\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  User Management\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        Admin, Manager, or Editor \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Owner, User, or Guest \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Account Administrator, Klip Viewer, or Klip Editor\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Admin and View Only \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Creator, Explorer, or Viewer \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Viewer, Editor, or Owner \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        System Admin, Standard User, Restricted Partner, Dashboard User, Account Executive, and more\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Automated Report Sharing\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> (via email)\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> (via email)\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> (via email or Slack)\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> (via email)\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Data Export\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        PDF, XLS, CSV\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        CSV, JSON\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Export dashboards as PDF or image files. Export only individual Klips as CSV\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        PNG, PDF, CSV\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Google Sheets, CSV, Excel (only chart level)\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Email, PDF\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  AI Insights\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> (for Powermetrics only, not for Klips)\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Customer Support\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        Live chat, email, Help Center for all pricing plans\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Email, Knowledge base\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Email, Help Center\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Live chat, Email, Help Center\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Tableau community forum, Help Center, Email, Consulting services (for a fee)\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Help center, community forums\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Live chat, Email, Help center, Academy\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Dedicated Customer Success Manager\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> (included in all pricing plans)\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> (only available as an add-on) \n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div> (available on the more expensive plans)\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        ?\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"20\"\n      height=\"21\"\n      viewBox=\"0 0 20 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M15.8337 5.84199L14.6587 4.66699L10.0003 9.32533L5.34199 4.66699L4.16699 5.84199L8.82533 10.5003L4.16699 15.1587L5.34199 16.3337L10.0003 11.6753L14.6587 16.3337L15.8337 15.1587L11.1753 10.5003L15.8337 5.84199Z\"\n        fill=\"#CC141F\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        \n  \u003Cdiv class=\"w-full\">\n    \u003Csvg\n      class=\"inline\"\n      xmlns=\"http://www.w3.org/2000/svg\"\n      width=\"21\"\n      height=\"21\"\n      viewBox=\"0 0 21 21\"\n      fill=\"none\"\n    >\n      \u003Cpath\n        d=\"M7.70033 13.9749L4.22533 10.4999L3.04199 11.6749L7.70033 16.3332L17.7003 6.3332L16.5253 5.1582L7.70033 13.9749Z\"\n        fill=\"#059669\"\n      />\n    \u003C/svg>\n  \u003C/div>\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Data Security and Compliance\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        ISO 27001, Enterprise SSO, GDPR compliant, AES-256 encryption, Two-factor authentication, AWS hosted servers\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Data encryption\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        AWS hosted servers, 2048-bit RSA key access for servers, no passwords, SSL, RBAC\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        AWS hosted servers, HTTPS (128-bit TLS), RBAC, PCI DSS compliant\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        MFA, SSL/TLS encryption, ISO 27001, ISO 27012, ISO 27018, GDPR and CCPA compliant\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        ?\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        GDPR complaint, DDOS protection, data encryption, MFA, RBAC\n      \u003C/td>\n    \n            \u003C/tr>\n            \n              \u003Ctr>\n                \u003Cth class=\"comparison-table__left-col-cell\">\n                  Pricing \n                  \n                    \u003Cdiv class=\"comparison-table__feature-name-description\">\n                      (with $$$ being the highest)\n                    \u003C/div>\n                  \n                \u003C/th>\n\n                \n      \u003Ctd class=\"comparison-table__whatagraph-cell\">\n        $$\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        $\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        $$\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        $\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        $$$\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        Free for native connectors\n      \u003C/td>\n    \n      \u003Ctd class=\"\">\n        $$\n      \u003C/td>\n    \n            \u003C/tr>\n            \n        \u003C/tbody>\n      \u003C/table>\n    \u003C/div>\n\n    \u003Cdiv\n      class=\"  comparison-table__white-gradient\"\n    >\n    \u003C/div>\n\n    \u003Cbutton\n      class=\"  comparison-table__arrow-right\"\n    >\n      \u003Csvg\n        width=\"8\"\n        height=\"14\"\n        viewBox=\"0 0 8 14\"\n        fill=\"none\"\n        xmlns=\"http://www.w3.org/2000/svg\"\n      >\n        \u003Cpath\n          fill-rule=\"evenodd\"\n          clip-rule=\"evenodd\"\n          d=\"M0.292893 0.292893C0.683417 -0.0976311 1.31658 -0.0976311 1.70711 0.292893L7.70711 6.29289C8.09763 6.68342 8.09763 7.31658 7.70711 7.70711L1.70711 13.7071C1.31658 14.0976 0.683417 14.0976 0.292893 13.7071C-0.0976311 13.3166 -0.0976311 12.6834 0.292893 12.2929L5.58579 7L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683417 0.292893 0.292893Z\"\n          fill=\"#1860EC\"\n        />\n      \u003C/svg>\n    \u003C/button>\n  \u003C/div>\n  \u003C/p>\u003Cp>Let's dive into each of these tools. \u003C/p>\u003Ch2 id=\"whatagraph\">1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Marketing agencies and in-house teams that manage multiple channels and clients, need scalable reporting, and want AI-powered automation without hiring data engineers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=M-5lrWXj8cUNI9m3\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph\u003C/a> is an all-in-one marketing data platform that makes it ridiculously easy to collect, monitor, and report on your marketing data.\u003C/p>\u003Cp>Unlike Funnel.io, Whatagraph covers the entire data journey on one platform—from data connections to visualization to data transfers. \u003C/p>\u003Cp>In a nutshell, here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Whatagraph automatically applies the colors and fonts to your reports. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats (Summary, Recommendations, Wins, and Issues) and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png\" srcset=\"https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png?width=350 350w, https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png?width=700 700w, https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png?width=420 440w, https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png?width=840 880w, https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png?width=768 768w, https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png?width=1536 1536w, https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png?width=992 992w, https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png?width=1984 1984w, https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png?width=600 1200w, https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png?width=1200 2400w, https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png?width=720 1440w, https://media.whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Features Page Hero Desktop - Analytics dashboard showing Google Analytics results, key KPIs, and performance summary.\">\u003C/p>\u003Cp>All this on one marketing intelligence platform means:\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ You can save up to 100 hours a month on reporting.\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ Your data is organized on one platform and you have a clear view of marketing performance.\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ Your internal teams have a single source of truth to access insights and optimize campaigns.\u003C/p>\u003Cp>\u003Cstrong>✅  \u003C/strong>There are less chances of data inconsistencies and breakages.\u003C/p>\u003Cp>✅ Your clients or the C-Suite clearly sees the value of your agency.\u003C/p>\u003Cp>As Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> and one of our power users, puts it:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. It's now our Bible—both for our clients and internal teams.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Ca href=\"/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But how does Whatagraph compare against Funnel exactly? Let’s take a look:\u003C/p>\u003Ch3 id=\"whatagraph-vs-funnelio-head-to-head-comparison\">Whatagraph vs. Funnel.io: Head-to-Head Comparison\u003C/h3>\u003Cp>Our team did a deep dive in this \u003Ca href=\"/reviews/funnel-io\">Funnel.io review\u003C/a>, but in a nutshell, here are five key ways Whatagraph outperforms Funnel:\u003C/p>\u003Ch3 id=\"truly-all-in-one\">\u003Cstrong>1. Truly all-in-one\u003C/strong>\u003C/h3>\u003Cp>Funnel is a data pipeline tool, meaning it pulls in data from marketing platforms, transforms it, and then pushes it to your destination of choice. \u003C/p>\u003Cp>And although Funnel offers visualization dashboards natively, they’re very basic and there aren’t any customization options available.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Funnel_f01072473c.png\" srcset=\"https://media.whatagraph.com/Funnel_f01072473c.png?width=350 350w, https://media.whatagraph.com/Funnel_f01072473c.png?width=700 700w, https://media.whatagraph.com/Funnel_f01072473c.png?width=420 440w, https://media.whatagraph.com/Funnel_f01072473c.png?width=840 880w, https://media.whatagraph.com/Funnel_f01072473c.png?width=768 768w, https://media.whatagraph.com/Funnel_f01072473c.png?width=1536 1536w, https://media.whatagraph.com/Funnel_f01072473c.png?width=992 992w, https://media.whatagraph.com/Funnel_f01072473c.png?width=1984 1984w, https://media.whatagraph.com/Funnel_f01072473c.png?width=600 1200w, https://media.whatagraph.com/Funnel_f01072473c.png?width=1200 2400w, https://media.whatagraph.com/Funnel_f01072473c.png?width=720 1440w, https://media.whatagraph.com/Funnel_f01072473c.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\">\u003C/figure>\u003Cp>\u003Ca href=\"https://funnel.io/blog/funnel-dashboards-are-here\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Most users still report having to use a more robust third-party look like Looker Studio to visualize their data, but this creates more problems than it solves. \u003C/p>\u003Cp>\u003Ca href=\"/blog/articles/how-to-know-you-have-outgrown-looker-studio\"  rel=\"noopener noreferrer\">Looker Studio\u003C/a> is notorious for being slow, clunky, and difficult to use. Most ex-Looker users we've talked to say they needed to spend 1-3 hours just to create one report on the platform. Plus, they also needed to hire a data scientist to maintain and edit these reports.\u003C/p>\u003Cp>Whatagraph, however, takes care of your entire data journey on one platform. This includes:\u003C/p>\u003Cul>\u003Cli>Connecting to your channels and sources\u003C/li>\u003Cli>\u003Ca href=\"/blog/articles/data-blending\"  rel=\"noopener noreferrer\">Blending data sources\u003C/a> and creating custom metrics and dimensions\u003C/li>\u003Cli>Creating reports in seconds with AI\u003C/li>\u003Cli>Getting actionable insights in seconds in one dedicated space\u003C/li>\u003Cli>Sharing reports with teams and clients\u003C/li>\u003Cli>Transferring your data to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png\" srcset=\"https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=350 350w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=700 700w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=420 440w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=840 880w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=768 768w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=1536 1536w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=992 992w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=1984 1984w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=600 1200w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=1200 2400w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=720 1440w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Reporting Stack In One Place - A dashboard displaying marketing report with data and graphs.\">\u003C/p>\u003Cp>This means you don’t need to:\u003C/p>\u003Cul>\u003Cli>Deal with clunky third-party tools like Looker Studio\u003C/li>\u003Cli>Switch back and forth between different tools and tabs\u003C/li>\u003Cli>Learn new tools \u003C/li>\u003C/ul>\u003Cp>You just need to log into Whatagraph and do it all there.\u003C/p>\u003Cp>The \u003Ca href=\"/integrations\"  rel=\"noopener noreferrer\">integrations\u003C/a> we provide at Whatagraph are also \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>.\u003Cstrong> \u003C/strong>This means they’re more seamless, stable, and reliable. \u003C/p>\u003Cp>And if there are bugs, our Product team can resolve them quickly without having a third-party company involved. \u003C/p>\u003Ch3 id=\"easier-to-use\">\u003Cstrong>2. Easier to use\u003C/strong>\u003C/h3>\u003Cp>Funnel is an enterprise-grade data platform, and as such, comes with a steep learning curve. \u003C/p>\u003Cp>If you don’t have a technical background, it can take weeks of reading documentations, watching YouTube videos, and talking to customer support, to fully grasp the ins and outs of the platform.\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-10230325\" target=\"_blank\" rel=\"noopener noreferrer\">This user on G2.com\u003C/a> says:\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/funnel_review_1_9d214ca359.png\" srcset=\"https://media.whatagraph.com/funnel_review_1_9d214ca359.png?width=350 350w, https://media.whatagraph.com/funnel_review_1_9d214ca359.png?width=700 700w, https://media.whatagraph.com/funnel_review_1_9d214ca359.png?width=420 440w, https://media.whatagraph.com/funnel_review_1_9d214ca359.png?width=840 880w, https://media.whatagraph.com/funnel_review_1_9d214ca359.png?width=768 768w, https://media.whatagraph.com/funnel_review_1_9d214ca359.png?width=1536 1536w, https://media.whatagraph.com/funnel_review_1_9d214ca359.png?width=992 992w, https://media.whatagraph.com/funnel_review_1_9d214ca359.png?width=1984 1984w, https://media.whatagraph.com/funnel_review_1_9d214ca359.png?width=600 1200w, https://media.whatagraph.com/funnel_review_1_9d214ca359.png?width=1200 2400w, https://media.whatagraph.com/funnel_review_1_9d214ca359.png?width=720 1440w, https://media.whatagraph.com/funnel_review_1_9d214ca359.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Review of Funnel.io - Whatagraph\">\u003C/p>\u003Cp>With Whatagraph 3.0, that’s no longer a problem.\u003C/p>\u003Cp>Whatagraph was built specifically for marketers—not data engineers. Thanks to \u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a>, you don’t need to wrestle with connectors, data schemas, or endless dashboards. Instead:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Report Creation\u003C/strong> – Just type what you need (“Create a Meta Ads performance report with ROAS by campaign”) and IQ builds the full report instantly. \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif\" srcset=\"https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=350 350w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=700 700w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=420 440w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=840 880w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=768 768w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=1536 1536w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=992 992w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=1984 1984w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=600 1200w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=1200 2400w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=720 1440w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Themes & Branding\u003C/strong> – Upload a logo or screenshot, and IQ automatically applies a matching theme—fonts, HEX codes, colors, even icons—to make reports client-ready in seconds. \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" srcset=\"https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg?width=350 350w, https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg?width=700 700w, https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg?width=420 440w, https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg?width=840 880w, https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg?width=768 768w, https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg?width=1536 1536w, https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg?width=992 992w, https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg?width=1984 1984w, https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg?width=600 1200w, https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg?width=1200 2400w, https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg?width=720 1440w, https://media.whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Summary\u003C/strong> – No more writing explanations by hand. IQ generates plain-language insights from your data, so clients understand performance at a glance.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" srcset=\"https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg?width=350 350w, https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg?width=700 700w, https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg?width=420 440w, https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg?width=840 880w, https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg?width=768 768w, https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg?width=1536 1536w, https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg?width=992 992w, https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg?width=1984 1984w, https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg?width=600 1200w, https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg?width=1200 2400w, https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg?width=720 1440w, https://media.whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Chat\u003C/strong> – Ask questions directly inside your report (“What campaign had the highest CPA this month?”) and get instant answers.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" srcset=\"https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg?width=350 350w, https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg?width=700 700w, https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg?width=420 440w, https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg?width=840 880w, https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg?width=768 768w, https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg?width=1536 1536w, https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg?width=992 992w, https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg?width=1984 1984w, https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg?width=600 1200w, https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg?width=1200 2400w, https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg?width=720 1440w, https://media.whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Dimensions\u003C/strong> – On advanced plans, you can ask AI to create custom blends, dimensions, and metrics for you. Just tell us what you need and we’ll build it for you.  \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg\" srcset=\"https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg?width=350 350w, https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg?width=700 700w, https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg?width=420 440w, https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg?width=840 880w, https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg?width=768 768w, https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg?width=1536 1536w, https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg?width=992 992w, https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg?width=1984 1984w, https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg?width=600 1200w, https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg?width=1200 2400w, https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg?width=720 1440w, https://media.whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Create Custom Dimensions Without The Guesswork with Whatagraph IQ\">\u003C/p>\u003Cp>For teams that want immediate answers, the Insights space provides out-of-the-box reports for key channels such as Facebook Ads. Each space highlights:\u003C/p>\u003Cul>\u003Cli>Account health and performance\u003C/li>\u003Cli>Audience and ad sets\u003C/li>\u003Cli>Ad creatives and placements\u003C/li>\u003Cli>Funnel activity and conversion paths\u003C/li>\u003C/ul>\u003Cp>These reports also feature AI-driven insights: summaries of performance, detected changes, and recommendations surfaced directly inside the dashboard.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/AI_Insights_fff437ef8c.png\" srcset=\"https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=350 350w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=700 700w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=420 440w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=840 880w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=768 768w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=1536 1536w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=992 992w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=1984 1984w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=600 1200w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=1200 2400w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=720 1440w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"AI Insights - Dashboard interface with Facebook Ads insights, summary, and account performance.\">Thanks to these AI features, Maatwerk Online, one of the most prestigious agencies in the Netherlands, is \u003Ca href=\"/case-studies/maatwerk-online\">saving 100 hours a month on reporting\u003C/a>. Here’s what Lars Maat, Co-Founder, says:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start using Whatagraph\u003C/a> for free today (and forever).\u003C/p>\u003Ch3 id=\"stunning-white-labeled-reports\">\u003Cstrong>3. Stunning white-labeled reports\u003C/strong>\u003C/h3>\u003Cp>Funnel does offer basic visualization dashboards, but they’re more suitable for internal use, rather than for clients or C-Suite. \u003C/p>\u003Cp>Most Funnel users also rely on a third-party visualization tool like Looker Studio for visualization and exporting. That means extra steps, clunky workarounds, and more time lost.\u003C/p>\u003Cp>With Whatagraph, your reports don’t just contain the right data—\u003Cstrong>they \u003C/strong>\u003Ci>\u003Cstrong>look\u003C/strong>\u003C/i>\u003Cstrong> like they belong to your brand or your client’s brand, \u003C/strong>every single time. \u003C/p>\u003Cp>Thanks to \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">IQ Themes\u003C/a>, you can generate a fully branded report style in just a few clicks:\u003C/p>\u003Col>\u003Cli>Open any report and head into the branding settings.\u003C/li>\u003Cli>Click “Enhance theme style with IQ.”\u003C/li>\u003Cli>Choose your input: either write a short text prompt (“Make it a bold, modern theme with navy blue and lime accents”) or upload an image, like your client’s website or logo.\u003C/li>\u003Cli>IQ instantly generates a matching theme—fonts, HEX colors, background styles, even icons—that looks on-brand and presentation-ready.\u003C/li>\u003Cli>Fine-tune manually if needed (adjust individual colors, swap fonts, or add extra brand elements).\u003C/li>\u003Cli>Save as a global theme and reuse it across all your client reports in seconds.\u003C/li>\u003C/ol>\u003Cp>The difference is night and day: instead of a “default dashboard look,” you get vibrant, polished templates that impress clients or executives.\u003C/p>\u003Cp>Here's an example of a \u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">paid-per-click report template\u003C/a>:\u003C/p>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" srcset=\"https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png?width=350 350w, https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png?width=700 700w, https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png?width=420 440w, https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png?width=840 880w, https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png?width=768 768w, https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png?width=1536 1536w, https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png?width=992 992w, https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png?width=1984 1984w, https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png?width=600 1200w, https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png?width=1200 2400w, https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png?width=720 1440w, https://media.whatagraph.com/PPC_report_template_top_level_e06f1ef809.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And an example of a \u003C/span>\u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Shopify report template\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">:\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png\" srcset=\"https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png?width=350 350w, https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png?width=700 700w, https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png?width=420 440w, https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png?width=840 880w, https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png?width=768 768w, https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png?width=1536 1536w, https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png?width=992 992w, https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png?width=1984 1984w, https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png?width=600 1200w, https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png?width=1200 2400w, https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png?width=720 1440w, https://media.whatagraph.com/Shopify_report_template_6936c07ccb.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/p>\u003Cp>You can automate the report sharing process on Whatagraph too. \u003C/p>\u003Cp>Set up automated emails to specific people at specific times, days, and cadence. Customize the email subject lines and copy. And even host reports on your own domain names. \u003C/p>\u003Cp>You can also choose to share either live links, PDFs, or CSVs with clients. \u003C/p>\u003Ch3 id=\"more-cost-effective\">\u003Cimg src=\"https://media.whatagraph.com/automate_report_35c9dc2782.png\" srcset=\"https://media.whatagraph.com/automate_report_35c9dc2782.png?width=350 350w, https://media.whatagraph.com/automate_report_35c9dc2782.png?width=700 700w, https://media.whatagraph.com/automate_report_35c9dc2782.png?width=420 440w, https://media.whatagraph.com/automate_report_35c9dc2782.png?width=840 880w, https://media.whatagraph.com/automate_report_35c9dc2782.png?width=768 768w, https://media.whatagraph.com/automate_report_35c9dc2782.png?width=1536 1536w, https://media.whatagraph.com/automate_report_35c9dc2782.png?width=992 992w, https://media.whatagraph.com/automate_report_35c9dc2782.png?width=1984 1984w, https://media.whatagraph.com/automate_report_35c9dc2782.png?width=600 1200w, https://media.whatagraph.com/automate_report_35c9dc2782.png?width=1200 2400w, https://media.whatagraph.com/automate_report_35c9dc2782.png?width=720 1440w, https://media.whatagraph.com/automate_report_35c9dc2782.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Automate Report - A form to automate the generation of reports with fields and dropdown menus.\">\u003Cstrong>4. More cost-effective\u003C/strong>\u003C/h3>\u003Cp>Funnel’s pricing is based on flexpoints which count how many data connectors and destinations you use. \u003C/p>\u003Cp>The problem with this is if you need several breakdowns or connections for one data source, you can end up paying a lot more than expected.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png\" srcset=\"https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png?width=350 350w, https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png?width=700 700w, https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png?width=420 440w, https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png?width=840 880w, https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png?width=768 768w, https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png?width=1536 1536w, https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png?width=992 992w, https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png?width=1984 1984w, https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png?width=600 1200w, https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png?width=1200 2400w, https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png?width=720 1440w, https://media.whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Screenshot 2024-09-27 at 12.40.57 PM.png\">\u003C/p>\u003Cp>That’s why many users describe Funnel’s pricing as unpredictable, even the “bane of my existence”.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png\" srcset=\"https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png?width=350 350w, https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png?width=700 700w, https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png?width=420 440w, https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png?width=840 880w, https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png?width=768 768w, https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png?width=1536 1536w, https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png?width=992 992w, https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png?width=1984 1984w, https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png?width=600 1200w, https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png?width=1200 2400w, https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png?width=720 1440w, https://media.whatagraph.com/funnel_review_reddit_negative_6512ed7055.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Funnel Review Reddit Negative - Reddit comment with user icon and text about Flexpoints.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.reddit.com/r/PPC/comments/1jvxp9k/comment/mme57xh/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>In fact, test use cases we’ve run show \u003Cstrong>Funnel is 40 to 50% more expensive\u003C/strong> than Whatagraph—and that’s not\u003Cstrong> \u003C/strong>including data visualization and reports. \u003C/p>\u003Cp>\u003Ca href=\"/pricing\">Whatagraph’s pricing\u003C/a> is transparent, credits-based, and designed to scale with your reporting needs—not penalize you for using the tool.\u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Start plan – $229/month (billed annually):\u003C/strong> 20 source credits, essential integrations, pre-made templates, Whatagraph IQ features, and live chat support.\u003C/li>\u003Cli>\u003Cstrong>Boost plan – $579/month (billed annually):\u003C/strong> 60 source credits, advanced integrations, custom transformations, full white-labeling, performance overviews, and a dedicated Customer Success Manager.\u003C/li>\u003Cli>\u003Cstrong>Max plan – Custom pricing:\u003C/strong> 100+ source credits, premium integrations, advanced aggregations, SSO, tailored onboarding, and priority support.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" srcset=\"https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png?width=350 350w, https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png?width=700 700w, https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png?width=420 440w, https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png?width=840 880w, https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png?width=768 768w, https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png?width=992 992w, https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_pricing_b0915dcd79.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">\u003C/p>\u003Ch3 id=\"dedicated-to-customer-success\">\u003Cstrong>5. Dedicated to Customer Success\u003C/strong>\u003C/h3>\u003Cp>If you need any help, you can reach out to our amazing Customer Support team instantly via the live chat on our website. \u003C/p>\u003Cp>We respond to inquiries within 4 minutes and resolve issues within 24 hours. \u003C/p>\u003Cp>Our more advanced plans also come with a dedicated Customer Success Manager who will help you: \u003C/p>\u003Cul>\u003Cli>Set up data connections\u003C/li>\u003Cli>Organize your campaigns, data, clients, and locations\u003C/li>\u003Cli>Blend data sources and create custom metrics and dimensions\u003C/li>\u003Cli>Set up your reports and dashboards\u003C/li>\u003Cli>Anything else that ensures your success\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Nothing better in the market, especially for the price. Whatagraph is extremely flexible, the visuals are beautiful (which is important for having clients be engaged in the reports) and very customizable to make complex data easy to ingest for the client.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10983768\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ stable native integrations \u003C/li>\u003Cli>Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli>\u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a> – AI-powered reporting tools\u003C/li>\u003Cli>Versatile drag-and-drop widgets\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli>Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli>Custom branding and white labeling\u003C/li>\u003Cli>Automated report sharing via email or live dashboard links\u003C/li>\u003Cli>Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003Cli>Free-forever plan\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph 3.0 offers flexible, credits-based plans designed to scale with your reporting needs:\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Forever Free\u003C/strong> – Get started at no cost with 5 source credits, Whatagraph IQ basics, pre-made templates, and live chat support\u003C/span>\u003C/li>\u003Cli>\u003Cstrong>Start – $229/month (billed annually):\u003C/strong> 20 source credits, essential integrations, pre-made templates, Whatagraph IQ, and live chat support\u003C/li>\u003Cli>\u003Cstrong>Boost – $579/month (billed annually):\u003C/strong> 60 source credits, advanced integrations, custom transformations, full white-labeling, performance overview, and a dedicated Customer Success Manager\u003C/li>\u003Cli>\u003Cstrong>Max – Custom pricing:\u003C/strong> 100+ source credits, premium integrations, advanced aggregations, SSO, tailored onboarding, and priority support\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph.\u003C/a>\u003C/p>\u003Ch2 id=\"couplerio\">2. Coupler.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>In-house marketing teams and marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=uvh9FSEqMIw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/uvh9FSEqMIw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://www.coupler.io/\" target=\"_blank\">Coupler.io\u003C/a> is a marketing reporting tool to eliminate complexity in data and create insightful dashboards. \u003C/p>\u003Cp>With Coupler.io, you can pull data from over 70 apps and visualize it in spreadsheets or BI tools like Looker Studio. Whether you prefer custom reports or ready-made dashboard templates, it’s easy to get started.\u003C/p>\u003Cp>What sets Coupler.io apart is its ability to transform, aggregate, and blend data from multiple sources. This means you can customize and optimize your reports to make smarter decisions, faster.\u003C/p>\u003Cp>While it’s ideal for marketers, Coupler.io also brings together sales, financial, project, and other business data in one place—making cross-channel analysis seamless.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png\" srcset=\"https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png?width=350 350w, https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png?width=700 700w, https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png?width=420 440w, https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png?width=840 880w, https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png?width=768 768w, https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png?width=1536 1536w, https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png?width=992 992w, https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png?width=1984 1984w, https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png?width=600 1200w, https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png?width=1200 2400w, https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png?width=720 1440w, https://media.whatagraph.com/Coupler_io_dashboard_38caf813bc.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Coupler.io dashboard.png\">\u003Cstrong>Coupler.io reviews from Real Users:\u003C/strong>\u003C/p>\u003Cp>“Very simple to use and run, very good support services, easy to connect multiple sources.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/coupler-io/reviews/coupler-io-review-8702456\" target=\"_blank\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The lack of documentation in some subjects is the only downside that I have found for the moment.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/coupler-io/reviews/coupler-io-review-9121580\" target=\"_blank\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"Perfect fit for anyone looking for a lean data reporting solution.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/coupler-io/reviews/coupler-io-review-9902877\" target=\"_blank\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>700+ no-code data integrations\u003C/li>\u003Cli>Data refresh scheduling\u003C/li>\u003Cli>Transform module\u003C/li>\u003Cli>100+ free dashboard templates\u003C/li>\u003Cli>Analytics consultancy services\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Access to data in real-time\u003C/li>\u003Cli>White-label and multi-channel reporting\u003C/li>\u003Cli>Human customer support and guided onboarding\u003C/li>\u003Cli>Powerful data transformation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Limits on data connections in lower plans\u003C/li>\u003Cli>Lack of data destinations\u003C/li>\u003Cli>A learning curve for report customization\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing:\u003C/strong>\u003C/p>\u003Cp>Coupler.io's pricing is transparent. It includes a free plan and several paid ones, which start at $24 per month, for individuals and teams of different sizes. There are also add-on offerings for specific analytics cases.\u003C/p>\u003Ch2 id=\"supermetrics\">3. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio. \u003C/p>\u003Cp>With automated normalization, Supermetrics reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones. \u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a dedicated data scientist or a technical background yourself to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can blend data, create custom metrics and dimensions, and organize your scattered data, in seconds using simple workflows.\u003C/p>\u003Cp>Similar to Funnel.io, Supermetrics doesn’t have the native visualization layer. While Funnel has a basic dashboard for internal data review, Supermetrics depends entirely on Looker Studio (Google Data Studio) dashboards and templates. \u003C/p>\u003Cp>While this may be convenient for marketers who’re already used to working with Google’s reporting tool, it brings all the limitations of Looker Studio, which become evident when you try to scale the volume of data and number of sources.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/supermetrics_57ef929e70.png\" srcset=\"https://media.whatagraph.com/supermetrics_57ef929e70.png?width=350 350w, https://media.whatagraph.com/supermetrics_57ef929e70.png?width=700 700w, https://media.whatagraph.com/supermetrics_57ef929e70.png?width=420 440w, https://media.whatagraph.com/supermetrics_57ef929e70.png?width=840 880w, https://media.whatagraph.com/supermetrics_57ef929e70.png?width=768 768w, https://media.whatagraph.com/supermetrics_57ef929e70.png?width=1536 1536w, https://media.whatagraph.com/supermetrics_57ef929e70.png?width=992 992w, https://media.whatagraph.com/supermetrics_57ef929e70.png?width=1984 1984w, https://media.whatagraph.com/supermetrics_57ef929e70.png?width=600 1200w, https://media.whatagraph.com/supermetrics_57ef929e70.png?width=1200 2400w, https://media.whatagraph.com/supermetrics_57ef929e70.png?width=720 1440w, https://media.whatagraph.com/supermetrics_57ef929e70.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"supermetrics dashboard \">\u003C/p>\u003Cp>The data organization features in Supermetrics are pretty basic and reserved for the highest plan only. Marketing teams that use this platform need IT expertise or data analysts to execute data mapping and transformation.\u003C/p>\u003Cp>Like Funnel.io, you need to manually refresh each report in the visualization tool whenever you change the underlying data.\u003C/p>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Event tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003Cli>Data collection\u003C/li>\u003Cli>Multichannel tracking\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.  \u003C/p>\u003Ch2 id=\"porter-metrics\">4. Porter Metrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing teams at\u003Cstrong> \u003C/strong>small to medium businesses who are on Hubspot, Shopify, and/or Klaviyo\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png\" srcset=\"https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png?width=350 350w, https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png?width=700 700w, https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png?width=420 440w, https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png?width=840 880w, https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png?width=768 768w, https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png?width=1536 1536w, https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png?width=992 992w, https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png?width=1984 1984w, https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png?width=600 1200w, https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png?width=1200 2400w, https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png?width=720 1440w, https://media.whatagraph.com/porter_metrics_dashboard_e11b58f443.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Porter Metrics dashboard template\">\u003C/p>\u003Cp>If you’re looking for a budget-friendly alternative to Funnel, Porter Metrics is a great choice. \u003C/p>\u003Cp>Porter Metrics is a no-code business intelligence tool for marketing teams at small to medium eCommerce and B2B businesses.\u003C/p>\u003Cp>You can connect to 19 sources, including eCommerce and CRM tools like Shopify, Klaviyo, and Hubspot, and move this data to 2 destinations—Looker Studio and Google Sheets.\u003C/p>\u003Cp>I went on a call with Juan, Co-Founder of Porter Metrics and he claims their Shopify and Hubspot integrations are “the best in the market”. If you mostly work with these two integrations, Porter Metrics would be a good choice for you. \u003C/p>\u003Cp>Essentially, here’s how Porter Metrics works: \u003C/p>\u003Col>\u003Cli>Connect your data and store it without codes or engineers\u003C/li>\u003Cli>Blend your cross-channel data to get an accurate view of key metrics \u003C/li>\u003Cli>Send this data to Looker Studio or Sheets\u003C/li>\u003Cli>Use Porter’s templates to create a Looker Studio report\u003C/li>\u003Cli>Share reports via links, PDF, or scheduled emails\u003C/li>\u003C/ol>\u003Cp>Apart from technical details, Porter’s advantage over Funnel is their personalized, warm support led by their very own CEO, Juan. \u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-7849892\" target=\"_blank\">One of their customers\u003C/a> said:\u003C/p>\u003Cp>\u003Ci>“Their customer support is incredible; when we have a problem, they answer immediately and connect with us fast to solve it as soon as possible.”\u003C/i>\u003C/p>\u003Cp>However, note that there is no dedicated Customer Success Manager available on Porter, although there are substantial tutorial videos online. \u003C/p>\u003Cp>\u003Cstrong>Porter Metrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Fast, intuitive tool to connect your data sources for creating reports in looker studio.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-10168093\" target=\"_blank\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The plugins for lookers studio are flawless and the templated report dashboards are a real time saver.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-10417030\" target=\"_blank\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Some prebuilt templates seem to be outdated/their template library can be a bit buggy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-10247613\" target=\"_blank\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>19 integrations\u003C/li>\u003Cli>100+ free dashboard templates \u003C/li>\u003Cli>White-labeling features (customize brand colors, logos, icons, and texts)\u003C/li>\u003Cli>Custom tags \u003C/li>\u003Cli>Custom metric builder that looks like Google Sheets\u003C/li>\u003Cli>Custom filters\u003C/li>\u003Cli>Customer support via chat, email, and calls\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Porter Metrics Pricing\u003C/strong>\u003C/p>\u003Cp>Porter Metrics offers a flat pricing based on the number of connected accounts across various marketing platforms. \u003C/p>\u003Cp>As of November 2024, these are the pricing plans they offer:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Solo: \u003C/strong>$14.99 / month for 1 account, unlimited users, live chat, and email\u003C/li>\u003Cli>\u003Cstrong>Teams: \u003C/strong>$39.99 / month for 5 accounts, unlimited users, premium templates, live chat, email, and 1-1 video calls\u003C/li>\u003Cli>\u003Cstrong>Agencies: \u003C/strong>$99.99 / month for 20 accounts, everything in “Teams” plus custom reports made by a Looker Studio specialist\u003C/li>\u003Cli>\u003Cstrong>Agencies Pro:\u003C/strong> $180 / month for 40 accounts and everything in “Agencies”\u003C/li>\u003C/ul>\u003Ch2 id=\"domo\">5. Domo\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Data teams and tech-savvy marketing teams\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/domo_c2997dc06e.png\" srcset=\"https://media.whatagraph.com/domo_c2997dc06e.png?width=350 350w, https://media.whatagraph.com/domo_c2997dc06e.png?width=700 700w, https://media.whatagraph.com/domo_c2997dc06e.png?width=420 440w, https://media.whatagraph.com/domo_c2997dc06e.png?width=840 880w, https://media.whatagraph.com/domo_c2997dc06e.png?width=768 768w, https://media.whatagraph.com/domo_c2997dc06e.png?width=1536 1536w, https://media.whatagraph.com/domo_c2997dc06e.png?width=992 992w, https://media.whatagraph.com/domo_c2997dc06e.png?width=1984 1984w, https://media.whatagraph.com/domo_c2997dc06e.png?width=600 1200w, https://media.whatagraph.com/domo_c2997dc06e.png?width=1200 2400w, https://media.whatagraph.com/domo_c2997dc06e.png?width=720 1440w, https://media.whatagraph.com/domo_c2997dc06e.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"domo dashboard \">\u003C/figure>\u003Cp>Domo is a cloud-based business intelligence platform that marketers can use to manage data, automate reporting, and deliver fast insights that fuel data-driven decisions. \u003C/p>\u003Cp>More skilled users can use Domo to create business apps and dashboards, and build data experiences that integrate real-time data from any source. \u003C/p>\u003Cp>Unlike some Funnel competitors, Domo has native data visualizations, self-service reporting, and embedded analytics. \u003C/p>\u003Cp>The platform is designed to be a one-stop data experience solution for executives across departments, from sales to marketing to engineering and HR. Over 1,000 data source connectors make such versatility possible.\u003C/p>\u003Cp>\u003Cstrong>Domo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Domo has transformed how we use, interpret, analyze, synthesize, and make the most of our data. It really has been a gamechanger that has made us more data-empowered.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9810603\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love that we can bring in data from a variety of sources and have it all tie together.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9813502\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Domo has a steep learning curve for new users and integrating it with niche third-party tools can be challenging.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9815446\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Data and workflow apps - pre-built, low-code, or full-code\u003C/li>\u003Cli>Drag-and-drop report and dashboard builder\u003C/li>\u003Cli>1,000 on-premise and cloud connectors\u003C/li>\u003Cli>Data transformation and ETL\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Easy-to-use interface\u003C/li>\u003Cli>Real-time data access\u003C/li>\u003Cli>Wide choice of visualizations\u003C/li>\u003Cli>Large number of connectors\u003C/li>\u003Cli>Mobile access\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Steep learning curve despite user-friendly user interface\u003C/li>\u003Cli>It might require some SQL knowledge\u003C/li>\u003Cli>Performance issues with large datasets\u003C/li>\u003Cli>Costly additional features\u003C/li>\u003Cli>Limited report scheduling options\u003C/li>\u003Cli>Potential downtime issues due to cloud-based infrastructure\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>Domo pricing is not publicly available, so you’d have to ask their sales team for a quote. \u003C/p>\u003Cp>However, the pricing is based on the overall usage of the platform and factors such as data storage, data refresh rates, the number of users, the volume of data queries, etc. Newly registered users get a 30-day trial.\u003C/p>\u003Ch2 id=\"adverity\">6. Adverity\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts and engineers\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/adverity_66721b21a6.png\" srcset=\"https://media.whatagraph.com/adverity_66721b21a6.png?width=350 350w, https://media.whatagraph.com/adverity_66721b21a6.png?width=700 700w, https://media.whatagraph.com/adverity_66721b21a6.png?width=420 440w, https://media.whatagraph.com/adverity_66721b21a6.png?width=840 880w, https://media.whatagraph.com/adverity_66721b21a6.png?width=768 768w, https://media.whatagraph.com/adverity_66721b21a6.png?width=1536 1536w, https://media.whatagraph.com/adverity_66721b21a6.png?width=992 992w, https://media.whatagraph.com/adverity_66721b21a6.png?width=1984 1984w, https://media.whatagraph.com/adverity_66721b21a6.png?width=600 1200w, https://media.whatagraph.com/adverity_66721b21a6.png?width=1200 2400w, https://media.whatagraph.com/adverity_66721b21a6.png?width=720 1440w, https://media.whatagraph.com/adverity_66721b21a6.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"adverity dashboard \">\u003C/figure>\u003Cp>\u003Ca href=\"/alternatives/adverity\">Adverity\u003C/a> is an integrated no-code data platform that marketers can use to connect various data sources, cleanse and transform data to get more granular insights, and ensure data quality. \u003C/p>\u003Cp>With Adverity, you can transfer data into databases, data lakes, cloud storage, visualization, and BI tools. Adverity helps users automate advanced data integration and governance so marketing teams can focus on managing their data and uncovering valuable insights. \u003C/p>\u003Cp>Unfortunately, like Funnel.io, you need another tool to visualize data and share reports with clients and stakeholders. \u003C/p>\u003Cp>If you need \u003Ci>one\u003C/i> platform to cover and scale the entire marketing reporting use case, you may have to consider other Funnel alternatives.\u003C/p>\u003Cp>\u003Cstrong>Adverity Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Adverity has a very easy and user-friendly user interface to navigate throughout the entire system.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The passive destination with Google Data Studio is not helping to show the data easily.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4800787\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Powerful tool, but very complex to use” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-9825962\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>600+ pre-built connectors\u003C/li>\u003Cli>Data transfer to databases and data lakes\u003C/li>\u003Cli>AI-powered data transformation\u003C/li>\u003Cli>Built-in data governance\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>No-code ETL transfers\u003C/li>\u003Cli>Predefined data transformation\u003C/li>\u003Cli>Manage all data from one place\u003C/li>\u003Cli>A large number of sources and destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Very basic dashboards\u003C/li>\u003Cli>The onboarding process may be difficult for non-tech people\u003C/li>\u003Cli>Even the basic pricing may be too expensive\u003C/li>\u003Cli>Lack of documentation on advanced features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>Adverity has a pricing model without numbers. Instead, fully customized quotes are tailored to the needs and requirements of every client. However, to find out what the platform can cost, you need to fill out a form and book a demo session where they’ll offer the best plan for your use case.\u003C/p>\u003Ch2 id=\"ninjacat\">7. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small to medium\u003Cstrong> \u003C/strong>marketing agencies\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/ninjacat_18e266be10.png\" srcset=\"https://media.whatagraph.com/ninjacat_18e266be10.png?width=350 350w, https://media.whatagraph.com/ninjacat_18e266be10.png?width=700 700w, https://media.whatagraph.com/ninjacat_18e266be10.png?width=420 440w, https://media.whatagraph.com/ninjacat_18e266be10.png?width=840 880w, https://media.whatagraph.com/ninjacat_18e266be10.png?width=768 768w, https://media.whatagraph.com/ninjacat_18e266be10.png?width=1536 1536w, https://media.whatagraph.com/ninjacat_18e266be10.png?width=992 992w, https://media.whatagraph.com/ninjacat_18e266be10.png?width=1984 1984w, https://media.whatagraph.com/ninjacat_18e266be10.png?width=600 1200w, https://media.whatagraph.com/ninjacat_18e266be10.png?width=1200 2400w, https://media.whatagraph.com/ninjacat_18e266be10.png?width=720 1440w, https://media.whatagraph.com/ninjacat_18e266be10.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"ninjacat dashboard \">\u003C/figure>\u003Cp>\u003Ca href=\"/alternatives/ninjacat\">NinjaCat\u003C/a> is a reporting platform for digital marketing agencies. \u003C/p>\u003Cp>It allows users to track the spend and performance of Google Ads, Bing Ads, Facebook Ads, and other PPC tools. Marketers can use this Funnel.io competitor to monitor campaigns and deliver reports demonstrating return on marketing investments.\u003C/p>\u003Cp>You can use NinjaCat to connect, clean, and transform marketing data and move it to any of the available destinations, including Google Cloud Platform, Amazon S3, and Microsoft Azure.\u003C/p>\u003Cp>Unlike Funnel.io alternatives such as Adverity or Supermetrics, NinjaCat has a native visualization layer for reporting. You can auto-generate reports from pre-made templates for different reporting cases.\u003C/p>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>PPC and SEO reporting\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. The pricing is determined by the user's needs during the demo call with its account executives. \u003C/p>",[524,567,603,631,657,683],{"id":525,"dateReorder":526,"title":527,"slug":528,"summary":529,"body":530,"read_time":17,"createdAt":531,"updatedAt":532,"publishedAt":533,"errors":31,"table_of_contents":32,"cover_image":534,"author":551,"article_category":560},2346,"2025-10-06","7 Best Automated Reporting Tools: Features, Pros & Cons (2025)","automated-reporting-tools","\u003Cp>We know you’re busy. But you deserve a reporting tool that works \u003Ci>for you\u003C/i>—not the other way around. \u003C/p>\u003Cp>That’s why we did the heavy-lifting: testing dozens of automated reporting tools, analyzing hundreds of G2 reviews, shortlisting six solutions—and finally, rating them against our five key criteria. \u003C/p>\u003Cp>Each of the six contenders promises to free up your billable hours—but which one \u003Ci>actually \u003C/i>delivers? \u003C/p>","\u003Cp>You’re here because: \u003C/p>\u003Cul>\u003Cli>You waste 20 minutes every morning logging into seven different platforms.\u003C/li>\u003Cli>You've been apologizing for \"slightly outdated\" data in client meetings.\u003C/li>\u003Cli>You've done the math and realized hiring another analyst for every five new clients is not exactly feasible.\u003C/li>\u003C/ul>\u003Cp>This problem of wasted time on data reporting isn’t new…\u003C/p>\u003Cp>In 2015, Matt Umbro wrote about the \"\u003Ca href=\"https://martech.org/25-rule-reporting-matters/#:~:text=Generally%2C%20reporting%20(including%20written%20analysis,techniques%20for%20better%20reporting%20efficiency.\" target=\"_blank\" rel=\"noopener noreferrer\">25% rule\u003C/a>\"—if you're burning more than 25% of your billable monthly hours on just reporting processes—you’re hemorrhaging productivity.\u003C/p>\u003Cp>Fast-forward to 2025, marketers are \u003Ci>still\u003C/i> spending \u003Ca href=\"https://www.airtable.com/lp/resources/reports/2024-marketing-trends?ref=blog.airtable.com&_gl=1*1rd5cjn*_gcl_au*NzE0NTgxODA3LjE3NDA2Mjg0MTg.*_ga*MTUzOTk0ODYwMi4xNzQwNjI4NDE4*_ga_VJY8J9RFZM*MTc0MDY5NDYzOC4zLjAuMTc0MDY5NDYzOC42MC4wLjA.\" target=\"_blank\" rel=\"noopener noreferrer\">4.1 hours\u003C/a> analyzing data and creating reports every week—plus, 2.2 hours on data entry and cleansing. \u003C/p>\u003Cp>For you, that ends right here.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/1_42c1e1bd18.png\" alt=\"1 - Drake meme. Drake rejecting manual reporting and endorsing automatic reporting.\">\u003C/p>\u003Cp>Source: \u003Ca href=\"https://www.reddit.com/r/grafana/comments/15uf3on/reporting_automation_is_the_future/\" target=\"_blank\" rel=\"noopener noreferrer\">Reddit\u003C/a>\u003C/p>\u003Cp>We talked to agencies, small businesses, and large in-house teams about what they really want from an automated reporting tool:\u003C/p>\u003Cp>✅ \u003Cstrong>Ease of use\u003C/strong>: A user-friendly platform that anyone can master quickly.\u003C/p>\u003Cp>✅ \u003Cstrong>Automated reporting workflows\u003C/strong>:\u003Cstrong> \u003C/strong>Schedule and send recurring reports to reduce manual reporting and cut down on errors.\u003C/p>\u003Cp>✅ \u003Cstrong>Customizable reports and dashboards\u003C/strong>:\u003Cstrong> \u003C/strong>Repurpose any report for a new client—update the branding and adjust the KPIs to perfectly match their business goals.\u003C/p>\u003Cp>✅ \u003Cstrong>Data blending\u003C/strong>:\u003Cstrong> \u003C/strong>Merge data from various data sources (e.g., Google Ads, Facebook, CRM) to see how everything fits together for better data-driven decisions in real time.\u003C/p>\u003Cp>✅ \u003Cstrong>Multi-client management\u003C/strong>: Essential for agencies handling 5+ clients—compartmentalize data and easily switch between accounts.\u003C/p>\u003Cp>In just nine minutes, you’ll know which automated reporting tool is the right choice for you. \u003C/p>\u003Ch2>7 Best Automated Reporting Tools in 2025\u003C/h2>\u003Cp>Here's a snapshot of our top 6 choices for automated reporting software:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>DashThis\u003C/strong>: Perfect for straightforward dashboards, but limited in advanced customization.\u003C/li>\u003Cli>\u003Cstrong>Databox\u003C/strong>: Real-time champion, but sub-account management can be tricky.\u003C/li>\u003Cli>\u003Cstrong>Tableau\u003C/strong>: Fantastic data visuals, but can be overkill for smaller agencies (and pricey).\u003C/li>\u003Cli>\u003Cstrong>Looker Studio\u003C/strong>: Solid (and free) for Google-centric data, but less robust for multi-client setups.\u003C/li>\u003Cli>\u003Cstrong>Toucan: \u003C/strong>No code CMS analytics platform for data and IT teams at small to medium companies. \u003C/li>\u003Cli>\u003Cstrong>AgencyAnalytics\u003C/strong>: White-label dashboards for agencies, though with basic data-blending.\u003C/li>\u003Cli>\u003Cstrong>Whatagraph\u003C/strong>: A balanced blend of easy setup, advanced AI (Whatagraph IQ) and multi-client reporting power.\u003C/li>\u003C/ol>\u003Cp>Let's get into each of them.\u003C/p>\u003Ch2>1. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Best for\u003C/strong>: Teams or consultants who need bare-bones dashboards. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/2_6fef214b90.png\" alt=\"Marketing Analytics - Dashboard showing Google Ads performance metrics and charts.\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\">DashThis\u003C/a> is a light, user-friendly data reporting tool that focuses on delivering easy-to-read dashboards for marketing campaigns—particularly paid ads and social media channels. Think of it as Power BI's free desktop version, but laser-focused on the metrics marketers actually care about.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Pre-built templates\u003C/strong>: Quickly create dashboards for Google Analytics, Facebook Ads, etc.\u003C/li>\u003Cli>\u003Cstrong>Scheduling and email reports\u003C/strong>: Automate PDF or email sends to clients.\u003C/li>\u003Cli>\u003Cstrong>Basic integrations\u003C/strong>: Connects with many popular ad networks, though some data might require manual importing.\u003C/li>\u003Cli>\u003Cstrong>Simplicity first\u003C/strong>: A minimalistic approach to design.\u003C/li>\u003C/ul>\u003Ch3>DashThis pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Quick setup: \u003C/strong>DashThis’s streamlined interface and templates help new users build a dashboard within minutes. No coding or advanced customization required.\u003C/li>\u003Cli>\u003Cstrong>Time-saving automation: \u003C/strong>Once you’ve configured your basic metrics, you can schedule automated reports—saving hours on manual tasks.\u003C/li>\u003Cli>\u003Cstrong>User-friendly: \u003C/strong>Beginners or smaller agencies often find DashThis less intimidating than more complex platforms.\u003C/li>\u003C/ul>\u003Ch3>DashThis cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Limited data manipulation\u003C/strong>: If you need granular analysis—like eCommerce funnels, custom attribution, or in-depth PPC analytics—DashThis might feel restrictive—forcing you back into tedious manual reporting.\u003C/li>\u003Cli>\u003Cstrong>Report customization restrictions\u003C/strong>: While report templates exist, teams with highly specific brand guidelines or advanced design needs may find DashThis’s template customization less flexible. This can be a pain if you’re dealing with blended data from Google Sheets or specialized PPC segmenting.\u003C/li>\u003Cli>\u003Cstrong>Learning curve for complex reports: \u003C/strong>Building highly detailed or custom reports poses a learning curve. Balancing DashThis’s interface, plan limits, and your data complexity can take time.\u003C/li>\u003C/ul>\u003Ch3>DashThis pricing:\u003C/h3>\u003Cp>DashThis’s pricing depends on how many dashboards you need. For example, their “Individual” and “Professional” plans offer just 3 and 10 dashboards, respectively. \u003C/p>\u003Cp>That might work for freelancers or small businesses, but if you’re an agency handling 5+ clients, you could run out of dashboards quickly—or face higher costs upgrading to bigger plans.\u003C/p>\u003Ch4>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/3_56ff55bbb7.png\" alt=\"Pricing - A pricing table featuring four plans: Individual, Professional, Business, and Standard.\">\u003C/h4>\u003Ch3>What do real users say about DashThis?\u003C/h3>\u003Cp>Most praise DashThis’s user-friendly interface for quick data visualization across multiple sources. \u003C/p>\u003Cp>But many find the pricing steep for smaller teams, and advanced features can require a bit more know-how—like \u003Ca href=\"https://www.g2.com/products/dashthis/reviews?utf8=%E2%9C%93&order=most_recent\" target=\"_blank\" rel=\"noopener noreferrer\">Mohammed S. on G2\u003C/a>:\u003C/p>\u003Cp>“\u003Ci>One downside is the pricing; it can be a bit steep for smaller teams. Also, some of the advanced features are a little tricky to set up without prior knowledge\u003C/i>.”\u003C/p>\u003Cp>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/4_ec21cae6bb.png\" alt=\"4 - Customer review with star rating and written testimonial.\">\u003C/p>\u003Ch2>2. Databox\u003C/h2>\u003Cp>\u003Cstrong>Best for\u003C/strong>: Teams that need real-time dashboards for quick snapshots.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is designed to deliver live data updates via a drag-and-drop interface, making it appealing for basic reporting. But based on feedback from agencies, many users are still spending 15–30 hours a month on reporting tasks. \u003C/p>\u003Cp>The culprit is Databox’s dashboards—they often don’t offer the flexibility needed for advanced data exploration, forcing teams to create separate slide decks with screenshots and custom graphs. No bueno.\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/5_d22b030805.png\" alt=\"5 - Analytics dashboard interface with performance metrics and charts.\">\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Live data updates\u003C/strong>: Near real-time refreshes across integrated channels.\u003C/li>\u003Cli>\u003Cstrong>Pre-built dashboards and templates\u003C/strong>: Quick to launch but locked into a “slide-deck” style format.\u003C/li>\u003Cli>\u003Cstrong>Textbox widget\u003C/strong>: A full-featured text editor that allows for embedding metrics, but its fixed landscape mode limits display options.\u003C/li>\u003C/ul>\u003Ch3>Databox pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Real-time insights\u003C/strong>: Offers quick, live snapshots of key performance indicators.\u003C/li>\u003Cli>\u003Cstrong>User-friendly interface\u003C/strong>: The drag-and-drop functionality makes it easy for teams to set up basic dashboards without heavy technical know-how.\u003C/li>\u003Cli>\u003Cstrong>Quick deployment\u003C/strong>: Pre-built templates allow you to start monitoring essential metrics almost immediately.\u003C/li>\u003C/ul>\u003Ch3>Databox cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Customization constraints\u003C/strong>: Limited flexibility means you might need to create additional slide decks or custom graphs outside of the platform to fully tailor reports.\u003C/li>\u003Cli>\u003Cstrong>Inefficient workflow for complex reporting\u003C/strong>: For teams that need deep analysis, the process often becomes duplicative and time-consuming.\u003C/li>\u003Cli>\u003Cstrong>Learning curve for advanced setups\u003C/strong>: Configuring more intricate reporting structures (like filtering top-level metrics or applying date range changes across clients) can be challenging.\u003C/li>\u003Cli>\u003Cstrong>Performance issues\u003C/strong>: Some users note that the platform can feel “overwhelmed” when handling large or complex data sets, resulting in slower load times and a less interactive experience.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Side note: \u003C/strong>At \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a>, we make sure we're “always on” for you. Over the past six months, we've clocked an impressive \u003Cstrong>99.95% uptime\u003C/strong>—and we’re not about to let that slip. \u003C/p>\u003Cp>If anything \u003Ci>does\u003C/i> go wrong, an emergency alert pings our product engineers (yes, even at 3 a.m.), so they can jump in and tackle the issue—pronto.\u003C/p>\u003Cp>What does that mean for you?\u003C/p>\u003Cul>\u003Cli>A stable platform with minimal data hiccups or delays.\u003C/li>\u003Cli>Faster bug fixes, handled in-house—no waiting around for a third party.\u003C/li>\u003Cli>Lightning-fast report loads, no matter when, where, or how you log in.\u003C/li>\u003Cli>Any downtime (which is rare) is quickly resolved by our on-call engineers, 24/7.\u003C/li>\u003C/ul>\u003Ch3>Databox pricing:\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Here’s a quick rundown of Databox’s monthly pricing tiers (billed annually), based on their website as of October 2025:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Professional ($159/month):\u003C/strong> 3 data sources, unlimited dashboards, unlimited users, custom metrics, standard sync.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Growth ($399/month):\u003C/strong> 3 data sources, unlimited dashboards, unlimited users, plus AI summaries, datasets, forecasting, advanced filters, and row-level drilldowns.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Premium ($799/month):\u003C/strong> 100 data sources, unlimited dashboards, unlimited users, plus 15-minute syncs on select sources, enterprise security, and priority support.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_pricing_af166c82d6.png\" alt=\"Databox Pricing - Pricing chart comparing three plans: Professional, Growth, and Premium.\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Note: \u003C/strong>Databox no longer offers a “Free Forever” plan. Instead, all users begin with a 14-day free trial of their Growth plan.\u003C/span>\u003C/p>\u003Cp>As your needs grow, watch out for potential overages—more data sources or dashboards than your plan allows may push you to the next tier.\u003C/p>\u003Ch3>What do real users say about Databox?\u003C/h3>\u003Cp>Reviewers rave about Databox's ability to easily combine multiple data sources, and business users find it very user-friendly.\u003C/p>\u003Cp>But some \u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-2984728\" target=\"_blank\" rel=\"noopener noreferrer\">also mention\u003C/a> missing key features—particularly around distinguishing traffic sources and time points—suggesting the interface could be more intuitive for deeper analysis.\u003C/p>\u003Cp>“\u003Ci>....it’s hard to discern between traffic sources and points in time as well as different dates because of it being too white of a interface…\u003C/i>”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/7_b979f6e0ce.png\" alt=\"7 - Customer review with title, star rating, and Databox feedback.\">\u003C/p>\u003Ch2>3. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Best for\u003C/strong>: Data-savvy teams or larger organizations that need deep analytics and enterprise-level data visualization.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/8_e3add4282b.png\" alt=\"\">Tableau is often regarded as the gold standard for business intelligence (BI) and data analytics, allowing you to blend multiple data sources, create interactive reports and dashboards, and drill down into granular insights. \u003C/p>\u003Cp>But its robust feature set comes with a steep learning curve. And it isn’t particularly designed for agencies managing multiple clients who need quick, templated reports.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Advanced data visualization\u003C/strong>: Interactive, highly customizable dashboards.\u003C/li>\u003Cli>\u003Cstrong>Deep analytics and calculations\u003C/strong>: Write complex formulas, combine multiple data sets, and use forecasting tools to predict future trends.\u003C/li>\u003Cli>\u003Cstrong>Scalability\u003C/strong>: Handles large volumes of data with enterprise-level security.\u003C/li>\u003Cli>\u003Cstrong>Live data connections\u003C/strong>: Real-time or near real-time updates, if configured properly.\u003C/li>\u003C/ul>\u003Ch3>Tableau pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Powerful advanced analytics\u003C/strong>: Excellent for in-depth exploration, predictive modeling, and custom calculations.\u003C/li>\u003Cli>\u003Cstrong>Highly customizable dashboards\u003C/strong>: Offers rich visualization options, from heat maps to advanced geospatial analytics.\u003C/li>\u003Cli>\u003Cstrong>Broad and seamless integration\u003C/strong>: Connects to a wide range of data sources, from SQL databases to cloud services.\u003C/li>\u003C/ul>\u003Ch3>Tableau cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Steep learning curve\u003C/strong>: Non-technical users often need training to use Tableau to its full potential.\u003C/li>\u003Cli>\u003Cstrong>Costly for smaller teams\u003C/strong>: Licensing fees can add up quickly, especially if multiple team members need access.\u003C/li>\u003Cli>\u003Cstrong>Not agency-focused\u003C/strong>: While it excels at enterprise analytics, it lacks built-in tools for multi-client management or easy white-labeling.\u003C/li>\u003Cli>\u003Cstrong>Resource-heavy\u003C/strong>: Large data sets and advanced calculations may require robust hardware or cloud resources.\u003C/li>\u003C/ul>\u003Ch3>Tableau pricing:\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">If you’re looking for transparent pricing, Tableau isn’t it. Their entire pricing model has moved behind a “Contact Sales” wall. That means even the basics—like a Creator, Explorer, or Viewer license—don’t have sticker prices listed anymore.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Instead, you’ll see:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Creator:\u003C/strong> Required for every deployment. Comes with Tableau Desktop, Prep Builder, a Creator license on Cloud/Server, and Tableau Pulse (Cloud only).\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Explorer:\u003C/strong> Aimed at self-service analytics.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Viewer:\u003C/strong> For read-only access to dashboards and visualizations.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Enterprise and Tableau+:\u003C/strong> Higher-end packages layering in governance, security, and AI-powered analytics.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_pricing_5ef4723631.png\" alt=\"Tableau Pricing - Tableau product comparison with contact sales buttons.\">\u003C/p>\u003Ch3>What do real users say about Tableau?\u003C/h3>\u003Cp>A lot of users—like \u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10851943\" target=\"_blank\" rel=\"noopener noreferrer\">Srinivasa Reddy B.\u003C/a>—praise Tableau’s advanced features like LOD calculations and interactive dashboards. \u003C/p>\u003Cp>But they note slow performance and “odd” behavior when connecting live data, resulting in longer load times for the server.\u003C/p>\u003Cp>“\u003Ci>1. It performs odd when we connect a live data\u003C/i>\u003C/p>\u003Cp>\u003Ci> 2. Takes so much time to send data to server.\u003C/i>”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/10_76d30822a6.png\" alt=\"\">\u003C/p>\u003Ch2>4. Looker Studio\u003C/h2>\u003Cp>\u003Cstrong>Best for\u003C/strong>: Teams heavily invested in Google-centric data that can handle manual data blending for non-Google sources.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/11_b9ae9768e8.png\" alt=\"Google Ads - Dashboard displaying clicks, conversions, cost metrics, and campaign performance.\">\u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> (formerly Google Data Studio) allows you to create dashboards and reports from Google’s native platforms, mostly for free. However, many agencies find themselves manually blending data in Sheets or relying on third-party connectors like Supermetrics—especially when managing multiple channels (Facebook, TikTok, Pinterest, etc.). \u003C/p>\u003Cp>Free can quickly become expensive, too. Frequent complaints center around slow loading times, limited advanced features, and lack of multi-client management tools.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Free for basic use\u003C/strong>: Create and share reports without a subscription (enterprise tiers available).\u003C/li>\u003Cli>\u003Cstrong>Native Google integrations\u003C/strong>: Pull data from Google Ads, Analytics, YouTube, and more.\u003C/li>\u003Cli>\u003Cstrong>Simple dashboards\u003C/strong>: Beginner-friendly for straightforward metrics and visuals.\u003C/li>\u003C/ul>\u003Ch3>Looker Studio pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Easy to start\u003C/strong>: Ideal if your reporting is primarily Google-based and you want a no-cost entry point.\u003C/li>\u003Cli>\u003Cstrong>Basic templates\u003C/strong>: You can quickly spin up standard reports for top-level KPIs.\u003C/li>\u003Cli>\u003Cstrong>Wide user community\u003C/strong>: Plenty of how-to guides and community templates to jumpstart your setup.\u003C/li>\u003C/ul>\u003Ch3>Looker Studio cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Limited data blending\u003C/strong>: You’ll often need manual merges in Sheets or paid connectors to handle multi-channel data.\u003C/li>\u003Cli>\u003Cstrong>Slow and unreliable\u003C/strong> \u003Cstrong>for big data sets\u003C/strong>: Agencies note frequent loading delays and breaks, which can hamper productivity.\u003C/li>\u003Cli>\u003Cstrong>Minimal multi-client features\u003C/strong>: Not designed for large agencies juggling dozens of client dashboards; no built-in white-labeling.\u003C/li>\u003Cli>\u003Cstrong>Lack of automated insights\u003C/strong>: No built-in AI-driven recommendations or automated creative performance reporting—teams must manually build these insights.\u003C/li>\u003Cli>\u003Cstrong>No customer support\u003C/strong>: Users must learn its features, connectors, and design elements on their own. In theory, there’s an email address for developer assistance, but according to both our experience and G2 reviews, responses can be slow or unhelpful.\u003C/li>\u003C/ul>\u003Cp>BTW, every Whatagraph plan comes with its very own dedicated Customer Success Manager—and our live chat support replies in just 4 minutes.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\">\u003Cstrong>This is how you know you’ve outgrown Looker Studio\u003C/strong>\u003C/a>\u003Cstrong>.\u003C/strong>\u003C/p>\u003Ch3>Looker Studio pricing:\u003C/h3>\u003Cp>Looker Studio (Google Cloud core) currently offers three platform editions—but doesn’t list public pricing; you’ll need to contact sales for a quote. Here’s a quick rundown:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Standard\u003C/strong>: Suited for small teams (<50 users). Includes 1 production instance, 10 standard users, 2 developer users, and up to 1,000 query-based API calls/month.\u003C/li>\u003Cli>\u003Cstrong>Enterprise\u003C/strong>: Adds advanced security features and higher limits for larger organizations.\u003C/li>\u003Cli>\u003Cstrong>Embed\u003C/strong>: Built for external analytics at scale, supporting up to 500,000 query-based API calls/month.\u003C/li>\u003C/ul>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/12_58384da922.png\" alt=\"Platform - List of the three Looker platform editions.\">What do real users say about Looker Studio?\u003C/h3>\u003Cp>Many find it ideal for quickly building a dashboard and connecting with multiple data tools—like BigQuery, Snowflake, or even Google Drive. \u003C/p>\u003Cp>But once you start blending larger or more complex data sets, some reviewers like \u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9235544\" target=\"_blank\" rel=\"noopener noreferrer\">Raul C\u003C/a>. mention that performance can become an issue. \u003C/p>\u003Cp>“\u003Ci>Despite having improved significantly since the incorporation of Looker technology into the old Data Studio, if you build combined data sources (something essential if you want to perform some calculations) you will see that the loading time is heavily burdened.\u003C/i>”\u003C/p>\u003Cp>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/13_a6e03b727e.png\" alt=\"13 - A Looker Studio review showing star rating and written feedback.\">\u003C/p>\u003Ch2>5. Toucan\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Data and IT teams at small to medium companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Toucan_dashboard_716c1ab153.png\" alt=\"Toucan Dashboard - A sales dashboard with charts for revenue, deals, and team performance.\">\u003C/p>\u003Cp>If you're building a SaaS platform or a client-facing portal and need to offer reporting to your users, \u003Ca href=\"https://www.toucantoco.com/en/\" target=\"_blank\" rel=\"noopener noreferrer\">Toucan\u003C/a> is a strong alternative to traditional BI tools. \u003C/p>\u003Cp>Designed specifically for embedded analytics, Toucan allows product teams to integrate dashboards and reports directly into their application — no heavy setup, no steep learning curve.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>No-code dashboard creation for product teams and business users\u003C/li>\u003Cli>Seamless integration with any front-end via Web Component, iFrame or JavaScript SDK\u003C/li>\u003Cli>Built-in multi-tenancy and role-based access control\u003C/li>\u003Cli>Contextual storytelling layer to make data easier to understand\u003C/li>\u003C/ul>\u003Ch3>Toucan pros:\u003C/h3>\u003Cul>\u003Cli>Intuitive UI designed for non-technical users\u003C/li>\u003Cli>Quick to deploy and easy to scale across clients\u003C/li>\u003Cli>Full white-labeling for a native product experience\u003C/li>\u003Cli>Excellent support and onboarding for product teams\u003C/li>\u003C/ul>\u003Ch3>Toucan cons:\u003C/h3>\u003Cul>\u003Cli>Less suited for advanced data scientists looking for SQL-based exploration\u003C/li>\u003Cli>Not ideal for on-premise deployments (cloud-first approach)\u003C/li>\u003Cli>Some learning curve for dashboard logic and templating features\u003C/li>\u003C/ul>\u003Ch3 style=\"text-align:justify;\">Toucan Pricing:\u003C/h3>\u003Cp style=\"text-align:justify;\">Entry-level plans start at around \u003Cstrong>€1,000/month\u003C/strong>, with full feature access including white-label and API integrations.\u003C/p>\u003Ch3 style=\"text-align:justify;\">What do real users say about Toucan:\u003C/h3>\u003Cp style=\"text-align:justify;\">Users love Toucan for its ability to turn complex data into easy-to-digest visual stories — especially for client-facing use cases. It stands out for its simplicity, speed of implementation, and outstanding customer support.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Toucan_review_eca53befd4.png\" alt=\"Toucan Review - Customer review featuring five-star rating and written feedback\">\u003C/p>\u003Ch2>6. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Best for\u003C/strong>: Smaller agencies looking for a simple, white-labeled reporting platform.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/14_4f107d35fe.png\" alt=\"\">\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> offers a white-labeled dashboard experience covering SEO, PPC, and social metrics. It’s easy to set up, which is great at first. But many agencies quickly find it limiting because they need real-time data, deeper insights, and more automation—things AgencyAnalytics struggles with.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>White-labeling\u003C/strong>: Reports, login, and admin areas can remove the AgencyAnalytics branding entirely.\u003C/li>\u003Cli>\u003Cstrong>Basic integrations\u003C/strong>: Pull data from Google Ads, Facebook Ads, TikTok, and more (though refresh rates vary).\u003C/li>\u003Cli>\u003Cstrong>Code-based dashboard creation\u003C/strong>: Developers can programmatically create new dashboards from templates, but maintaining or editing them still requires manual work.\u003C/li>\u003Cli>\u003Cstrong>Scheduled reporting\u003C/strong>: Automate PDF or email-based reports, albeit with limited template and date range flexibility.\u003C/li>\u003C/ul>\u003Ch3>AgencyAnalytics pros: \u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Simple to start\u003C/strong>: Quick setup for basic SEO/PPC reports, minimal learning curve.\u003C/li>\u003Cli>\u003Cstrong>Full white-label\u003C/strong>: Clients see your brand from login to final report—AgencyAnalytics stays invisible.\u003C/li>\u003Cli>\u003Cstrong>Affordable for smaller teams\u003C/strong>: The entry-level pricing can be attractive if you’re not dealing with large data volumes or real-time demands.\u003C/li>\u003C/ul>\u003Ch3>AgencyAnalytics cons: \u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Slow data refresh\u003C/strong>: Reports can lag 2–3 days, which isn’t ideal for daily or near real-time reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Limited customization and automation\u003C/strong>: Scheduled reports often stick to the same template; advanced changes require manual adjustments every month.\u003C/li>\u003Cli>\u003Cstrong>Inconsistent integrations\u003C/strong>: Detailed ad-level data may work in TikTok but not on Facebook, leading to gaps and blame-shifting between platforms.\u003C/li>\u003Cli>\u003Cstrong>Overwhelming manual effort\u003C/strong>: Some users pull multiple reports daily, double-checking each against the original platform—undermining the promise of automation.\u003C/li>\u003Cli>\u003Cstrong>Unresponsive support\u003C/strong>: Feature requests and bug fixes can languish indefinitely, with the vendor passing the blame to ad platforms rather than taking ownership.\u003C/li>\u003C/ul>\u003Ch3>AgencyAnalytics pricing:\u003C/h3>\u003Cp>AgencyAnalytics offers a 14-day free trial and flexible monthly or annual billing options. Here’s a quick look at their main plans as of March 2025:\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Freelancer ($159/month; 10 clients included): \u003C/strong>Unlimited reports, scheduling, 80+ integrations, client portal, basic branding. Extra clients: $20/month each.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Agency ($179/month; 10 clients included): \u003C/strong>Everything in Freelancer + AI Summary & Ask AI, metric alerts, goal & budget tracking, ad spend markup, full branding. Extra clients: $20/month each.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Agency Pro  $349/month; 15 clients included): \u003C/strong>Everything in Agency + benchmark comparisons, trend forecasting, anomaly detection, data aggregation, priority support. \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Enterprise (custom pricing): \u003C/strong>Everything in Agency Pro + concierge implementation, dedicated success manager, database connectors, MFA/SSO, training.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>Each plan supports unlimited reports and dashboards, though you’ll pay an extra fee per additional client ($2.17–$1.59/client).\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_pricing_a26170cb39.png\" alt=\"AgencyAnalytics Pricing - Pricing table for agency analytics platform with different plans.\">\u003C/figure>\u003Ch3>What do real users say about AgencyAnalytics?\u003C/h3>\u003Cp>A lot of users like \u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10856821\" target=\"_blank\" rel=\"noopener noreferrer\">Elizabeth R\u003C/a>. appreciate how easily AgencyAnalytics gathers data from multiple platforms, but they’re frustrated by its limited options for customizing reports and lack of advanced, AI-powered insights.\u003C/p>\u003Cp>“\u003Ci>Not that customizable. If I wanted to create a report on behaviors only, with some machine learning and AI insights, it doesn’t appear to help there\u003C/i>.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/16_7e118d940a.png\" alt=\"Sixteen - An online review of a service with positive feedback.\">Before moving on, let's take stock. We've seen tools that are cheap but limited. Powerful but hard to use. Pretty but slow.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph, meanwhile, has been quietly perfecting the art of 'yes, and.'\u003C/strong> \u003C/p>\u003Cp>Yes, you can have beautiful dashboards AND real-time data. \u003C/p>\u003Cp>Yes, you can handle five clients today AND 50 tomorrow. \u003C/p>\u003Cp>Yes, your reports will load instantly AND stay accurate when it matters most.\u003C/p>\u003Cp>Let’s see how \u003Ci>exactly\u003C/i>.\u003C/p>\u003Ch2>7. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Best for\u003C/strong>: Marketing agencies and teams who want an easy-to-use reporting tool with powerful AI features and flexible pricing\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=Uq4qmEjbUNUehsPt\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is an easy-to-use AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly. \u003C/p>\u003Cp>Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results—without needing technical expertise.\u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>But does it check all the boxes you’re looking for? Let’s take a look.\u003C/p>\u003Ch3>Feature #1: Ease of use\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Homepage_Hero_Section_Static_Image_DESKTOP_e5d9b2d286.png\" alt=\"Homepage Hero Section Static Image - Dashboard interface with charts, graphs, and data tables.\">\u003C/p>\u003Cp>Unlike complex business intelligence tools made for data teams, Whatagraph is designed specifically for marketers.\u003C/p>\u003Cp>Every feature matches how marketers think, work, and report—so you can focus on running campaigns, not building dashboards.\u003C/p>\u003Cp>You won’t need to know SQL, understand database structures, or even use report templates to visualize your data.\u003C/p>\u003Cp>With \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, a set of AI features to create, analyze, and analyze reports in seconds, you can just sit back and relax and we’ll handle the heavy-lifting. \u003C/p>\u003Cp>All you need to do is connect your sources, tell us what kind of report you want to build, and we’ll build it for you. (There are also example prompts available if you want something to get started with.)\u003C/p>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_for_reports_05b011b58e.gif\" alt=\"\">\u003C/p>\u003Cp>Want to add or edit widgets? The same concept applies. Just type in a prompt and we’ll build it for you.\u003C/p>\u003Cp>You can also ask AI to create separate tabs within the same report to visualize different channels, locations, or brands—so your readers don’t need to scroll through long reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tabs_on_Whatagraph_09732e3596.png\" alt=\"Tabs on Whatagraph - Dashboard interface with reports for paid marketing channels.\">And yes, you can still get hands-on. Drag and drop a widget, resize it, and add blended metrics like “Total Ad Spend.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Drag_and_drop_widget_78326d910f.gif\" alt=\"Whatagraph Drag And Drop Widget - Interface displaying reports, widgets and settings in a dashboard layout.\">\u003C/p>\u003Cp>Or pick from \u003Ca href=\"https://whatagraph.com/templates\">80+ ready-made templates\u003C/a> if you’d rather not start from zero: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_ready_made_templates_c754aa223a.png\" alt=\"\">\u003C/p>\u003Cp>Want to add performance summaries to your reports? Previously, you’d need to write them manually. With Whatagraph, you can just ask AI to generate summaries for you directly in your report, based on your data. \u003C/p>\u003Cp>Summaries are available in 18 languages and five formats—Summary, Wins, Recommendations, Issues, or Custom Prompt.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Report_with_IQ_feature_e15bd7a702.png\" alt=\"Whatagraph Report With Iq Feature - Screenshot of an AI report dashboard interface.\">\u003C/p>\u003Cp>You can also chat with your data directly within the report to understand performance in seconds, instead of having to scroll through long reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chat_d78686a4b7.png\" alt=\"Whatagraph IQ Chat - AI assistant showing conversation history and input field.\">\u003C/p>\u003Cp>Thanks to these AI features, \u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">Maatwerk Online\u003C/a> is saving 100 a month on reporting with Whatagraph. Lars Maat, Co-founder, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>Feature #2: Data blending\u003C/h3>\u003Cp>We touched on this above, but we’re going to repeat it again because organizing your data before visualizing it is so important to keep your reports neat and tidy. \u003C/p>\u003Cp>On Whatagraph, you can easily:\u003C/p>\u003Cul>\u003Cli>Unify dimension names \u003Ci>(e.g. gender, age, and device across Facebook Ads and Google Ads)\u003C/i>\u003C/li>\u003Cli>Standardize campaign names (e.g. grouping all “Retargeting” campaigns into one)\u003C/li>\u003Cli>Grouping different countries into tiers (e.g. Tier 1 – United States, United Kingdom, Australia)\u003C/li>\u003Cli>Match metrics names (e.g. “Total ad spend” for all channels)\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2025_02_28_at_8_52_42_PM_c94315c0ce.png\" alt=\"Screenshot 2025 - Data configuration panel with dropdowns for channel and field selection.\">\u003C/p>\u003Cp>And on \u003Ca href=\"https://whatagraph.com/pricing\">more advanced pricing plans\u003C/a>, you'll get IQ Dimensions, which let you ask AI to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/li>\u003Cli>\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_e89a8d5a8b.png\" alt=\"Whatagraph IQ Dimensions - Prompt interface with channel, field selectors and text entry.\">\u003C/p>\u003Cp>So what does that actually mean for you? \u003C/p>\u003Cp>You stop treating each platform like a silo. Instead of toggling between Google Ads, Facebook Ads, and GA4, you can compare them side by side on the same timeline. \u003C/p>\u003Cp>You can roll up Tier-1 countries into a single view. \u003C/p>\u003Cp>You can unify campaign names so “Retargeting_US” and “US Retargeting” don’t show up as separate rows.\u003C/p>\u003Cp>The result is a single, coherent dataset you can actually trust. And you save so much time on manually building these custom metrics, blends, and dimensions. \u003C/p>\u003Ch3>Feature #3: Customizable reports and dashboards\u003C/h3>\u003Cp>As sleek and interactive as Whatagraph’s reports are, wouldn’t it be even better if they looked exactly like you (or your client) wanted? You asked, we answered. \u003C/p>\u003Cp>With Whatagraph, customization is king. \u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/fab1b39783854815ac1bea930a98d151?sid=dc798384-f74f-4425-9c48-736afd723ece\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>You can transform the default design into a fully white-labeled, client-facing masterpiece:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Remove Whatagraph’s logo:\u003C/strong> Make it yours (or your client’s)—not ours.\u003C/li>\u003Cli>\u003Cstrong>Choose a color scheme:\u003C/strong> Align every detail with your or your client’s brand identity.\u003C/li>\u003Cli>\u003Cstrong>Specify the company name:\u003C/strong> Replace generic text with your own or your client’s name.\u003C/li>\u003Cli>\u003Cstrong>Enter a new domain name:\u003C/strong> Keep your brand front and center with custom URLs.\u003C/li>\u003Cli>\u003Cstrong>Customize the reply-to address:\u003C/strong> Make sure every communication feels personal.\u003C/li>\u003Cli>\u003Cstrong>Assign team roles:\u003C/strong> Specify who’s responsible for the report to streamline project management.\u003C/li>\u003C/ul>\u003Cp>And with \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph IQ Theme\u003C/a>, you don't have to do these manually. You can just upload a screenshot of your (or your client's) brandbook, or type in a prompt, and Whatagraph automatically detects the fonts and colors and applies them to your reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_brand_customization_27a11c2a8e.gif\" alt=\"Whatagraph IQ Brand Customization - Whatagraph dashboard featuring charts and data tables\">\u003C/p>\u003Cp>You can still manually fine-tune the style, and once you're satisfied, save it as “Global Themes” and re-use it across all your existing and new reports. \u003C/p>\u003Cp>Take a look at some of the custom report examples below:\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">Paid-per-click report template\u003C/a>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://reports.live/shared/xLMRV5bEkMx8GYoO\" target=\"_blank\" rel=\"noopener noreferrer\">Social media report template\u003C/a>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_2_9501e2a32d.png\" alt=\"Social Media Report Template - A social media report with data visualizations and metrics.\">\u003C/figure>\u003Cul>\u003Cli>\u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify report template\u003C/a>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/figure>\u003Cp>Like what you see? \u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today.\u003C/a> \u003C/p>\u003Ch3>Feature #4: Automated reporting workflows\u003C/h3>\u003Cp>What if your reporting practically ran itself? With Whatagraph, it does—while you still call the shots.\u003C/p>\u003Cp>On Whatagraph, you can put report sharing on auto-pilot with scheduled emails. Simply:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Customize the email: \u003C/strong>Choose color themes, upload logos, write header and body texts, and even host the email on your own domain. \u003C/li>\u003Cli>\u003Cstrong>Choose the frequency and time: \u003C/strong>Select when you want these reports to go out and on which day the report would be sent (e.g. every Friday). You can also choose whether you want to review the report before sending or have it sent automatically without one. \u003C/li>\u003Cli>\u003Cstrong>Enter the report recipient's email address: \u003C/strong>Put in the email of who will receive the reports, and you’re good to go!\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/21_dab3f53da4.png\" alt=\"\">Apart from automated emails, you can also share reports via live links (always updated with fresh data), static PDFs, or Excel spreadsheets (only recommended for raw data and tables).\u003C/p>\u003Cp>You also have the option to turn on \u003Ca href=\"https://help.whatagraph.com/en/articles/10357615-whatagraph-iq-chat-instant-data-insights-at-your-fingertips\" target=\"_blank\" rel=\"noopener noreferrer\">IQ Chat\u003C/a> for your clients or stakeholders, which lets them ask any questions about the reports and get back quick, accurate answers. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_share_report_settings_99c655f52f.png\" alt=\"Whatagraph Share Report Settings - Share report interface with options to copy link and set password.\">\u003C/p>\u003Ch3>Feature #5: Multi-client management\u003C/h3>\u003Cp>Whatagraph is designed to help you manage dozens of clients with ease. \u003C/p>\u003Cp>You get a dedicated hub called “Spaces” that bring everything related to a client or project together in one place:\u003C/p>\u003Cul>\u003Cli>Data sources\u003C/li>\u003Cli>Report templates\u003C/li>\u003Cli>External-facing reports\u003C/li>\u003Cli>Internal performance monitoring dashboards (we call them “\u003Ca href=\"https://whatagraph.com/overview\">Overviews\u003C/a>”)\u003C/li>\u003C/ul>\u003Cp style=\"margin-left:0px;\">With Spaces, you can not only store reports neatly, but also:\u003C/p>\u003Cul>\u003Cli>Attach Overviews directly to a client space\u003C/li>\u003Cli>Create new reports, templates, or AI reports right inside a space\u003C/li>\u003Cli>Collapse or expand sections to keep navigation clean\u003C/li>\u003Cli>Favorite or pin specific Spaces for quicker access\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Spaces_on_Whatagraph_528b462b9b.png\" alt=\"Spaces On Whatagraph - Screenshot of a dashboard with space management and reporting features.\">If you have a client which has different branches or franchises, you'll love our linked template feature. Basically, you can just create one “Master” template with the structure, metrics, and widgets you want to see and duplicate that template to create a report for a different franchise. \u003C/p>\u003Cp>This already saves you massive time, but let's go even deeper. If you need to edit the reports, instead of having to do it one by one, you can just edit the Master template and the changes will automatically be applied to all the linked reports. \u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/8dab10a32da9435aa71057c1806f6bef?sid=dfb6a888-fce5-4282-928e-0579c6749129\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>These are the exact features that helped Peak Seven digital marketing agency save 63 hours a month on reporting. \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Read the full story here.\u003C/i>\u003C/a>\u003Ci> \u003C/i>\u003C/p>\u003Ch3>Whatagraph pros: \u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Intuitive:\u003C/strong> Exceptionally easy to use—anyone on your team can jump right in.\u003C/li>\u003Cli>\u003Cstrong>Comprehensive:\u003C/strong> An all-in-one solution for marketing performance monitoring and reporting.\u003C/li>\u003Cli>\u003Cstrong>AI-powered:\u003C/strong> Whatagraph IQ generates reports, insights, and text summaries instantly, plus lets you (and your clients) chat with your data.\u003C/li>\u003Cli>\u003Cstrong>Fast insights:\u003C/strong> Provides lightning-fast campaign insights to keep you ahead of the game with informed decisions.\u003C/li>\u003Cli>\u003Cstrong>Visually stunning:\u003C/strong> Delivers dashboards and reports that make your data pop and are easy to interpret.\u003C/li>\u003Cli>\u003Cstrong>Reliable:\u003C/strong> Boasts rock-solid uptime with 99.95% reliability.\u003C/li>\u003Cli>\u003Cstrong>Flexible:\u003C/strong> Free forever plan for individuals, advanced tiers for scaling agencies.\u003C/li>\u003C/ul>\u003Ch3>Whatagraph cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Free plan is limited:\u003C/strong> The forever free plan is great for testing, but fast-growing agencies will outgrow it quickly (advanced features like API access and complex automations are gated to higher tiers).\u003C/li>\u003Cli>\u003Cstrong>Blending limits:\u003C/strong> Some API restrictions (e.g., YouTube) mean not all dimensions can be blended across sources.\u003C/li>\u003C/ul>\u003Ch3>Whatagraph pricing:\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph offers a “Forever free” plan, making marketing intelligence accessible to freelancers and small teams who just need a handful of sources. From there, pricing (billed annually below) scales up for agencies that need more firepower:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Free (Forever free): \u003C/strong>5 source credits, unlimited users and reports, essential integrations, pre-made templates and transformations, access to Whatagraph IQ (report creation, summaries, chat).\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Start (€199/month): \u003C/strong>20 source credits, includes all essential integrations, report automation, basic branding, Whatagraph IQ.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Boost\u003C/strong> \u003Cstrong> (€499/month):\u003C/strong> 60 source credits, advanced integrations, custom transformations, alerts and goals, full branding, linked report templates, SSO, etc.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Max\u003C/strong> \u003Cstrong>(custom pricing):\u003C/strong> 100+ source credits plus enterprise features, APIs, premium integrations, dedicated support, SSO/MFA, priority onboarding, etc.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_8fc26e75a8.png\" alt=\"Whatagraph pricing - Pricing tiers for a SaaS product: Free, Start, Boost, Max.\">\u003C/p>\u003Ch3>What do real users say about Whatagraph?\u003C/h3>\u003Cp>Whatagraph may be “simple”—but it’s not “basic.” \u003C/p>\u003Cul>\u003Cli>“\u003Ci>To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting\u003C/i>.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/li>\u003Cli>“\u003Ci>I love the tool's simplicity, continuous enhancements, brand customization, and its ability to integrate multiple platforms, streamlining data analysis\u003C/i>.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9412553\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/li>\u003Cli>“\u003Ci>Customer support is exceptionally fast and knowledgeable—every question is answered professionally within minutes\u003C/i>.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10795471\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today.\u003C/a> \u003C/p>","2025-02-28T10:45:35.614Z","2025-10-06T14:37:08.321Z","2025-02-28T15:26:29.691Z",{"id":535,"name":536,"alternativeText":537,"caption":31,"width":538,"height":539,"formats":540,"hash":546,"ext":292,"mime":293,"size":547,"url":548,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":549,"updatedAt":550},15599,"Automated reporting tools.png","Automated Reporting Tools - Button with \"Generate a report\" and cursor on pink background.",4368,2454,{"thumbnail":541},{"ext":292,"url":542,"hash":543,"mime":293,"name":544,"path":31,"size":545,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Automated_reporting_tools_cf89b7c77a.png","thumbnail_Automated_reporting_tools_cf89b7c77a","thumbnail_Automated reporting tools.png",53.64,"Automated_reporting_tools_cf89b7c77a",5941.16,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Automated_reporting_tools_cf89b7c77a.png","2025-10-06T13:23:53.973Z","2025-10-06T13:23:58.695Z",{"id":552,"name":553,"about":554,"email":31,"createdAt":555,"updatedAt":556,"publishedAt":557,"slug":558,"linkedin_url":559},136,"Brinda Gulati","Brinda Gulati is a fractional content marketer and freelance writer who specializes in data-driven storytelling and writing easy-to-understand, informative content for humans. She has two degrees in Creative Writing from the University of Warwick, and believes that above all, stories are a deeply human endeavor. She has two dogs, knows thrifting spots, and loves afternoon naps.","2025-02-28T10:39:49.342Z","2025-06-10T14:38:31.547Z","2025-02-28T10:40:09.137Z","brinda-gulati","https://www.linkedin.com/in/brindagulati/",{"id":319,"title":561,"slug":562,"subheading":563,"createdAt":564,"updatedAt":565,"publishedAt":566},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2025-06-04T14:37:57.786Z","2023-05-18T13:29:41.243Z",{"id":568,"dateReorder":569,"title":570,"slug":571,"summary":572,"body":573,"read_time":21,"createdAt":574,"updatedAt":575,"publishedAt":576,"errors":31,"table_of_contents":32,"cover_image":577,"author":592,"article_category":602},2329,"2025-10-01","We tested the 11 Best AgencyAnalytics Alternatives in 2025","agencyanalytics-alternatives-and-competitors","\u003Cp>\u003Cspan style=\"color:#000000;\">AgencyAnalytics is a great marketing reporting tool, but users say the platform can be unstable, rigid, and limited.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">To help you find the best AgencyAnalytics alternative, I did three things:\u003C/span>\u003C/p>\u003Col>\u003Cli>\u003Cspan style=\"color:#000000;\">Spoke with our customers who previously used AgencyAnalytics.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Scoured online reviews and community forums to find the best alternatives. \u003C/span>\u003C/li>\u003Cli>Tested each tool. \u003C/li>\u003C/ol>\u003Cp style=\"margin-left:0px;\">\u003Cspan style=\"color:rgb(233038/var(--tw-text-opacity,1));\">Full disclosure—one of these tools is ours. But that’s because we genuinely believe Whatagraph reduces the pains of AgencyAnalytics. \u003C/span>\u003C/p>\u003Cp style=\"margin-left:0px;\">\u003Cspan style=\"color:rgb(233038/var(--tw-text-opacity,1));\">But we’re also not here to bash our competitors. We researched them thoroughly (and even tried them out) so you can really understand what they’re great at and if they’re best for you.\u003C/span>\u003C/p>\u003Cp style=\"margin-left:0px;\">\u003Cspan style=\"color:rgb(233038/var(--tw-text-opacity,1));\">By the end of the article, we hope you’ll find an AgencyAnalytics alternative that fits your needs—whether it’s us or not. \u003C/span>\u003C/p>","\u003Cp>According to past users and online reviews, here are the biggest pains of AgencyAnalytics:\u003C/p>\u003Cp>\u003Cstrong>❌ Unstable: \u003C/strong>Some of AgencyAnalytics’ integrations are clunky and unstable, with sources disconnecting frequently due to “service bandwidth” problems (meaning the platform can't handle large numbers of users). \u003C/p>\u003Cp>\u003Cstrong>❌ Inaccurate: \u003C/strong>Due to unstable integrations, AgencyAnalytics' reports occasionally shows inaccurate data, with discrepancies between the data on source platforms (e.g., TikTok) and the data on reports. Users also experience data delays, such as missing Sunday’s data in Monday’s reports.\u003C/p>\u003Cp>\u003Cstrong>❌  No advanced data transformations: \u003C/strong>Apart from a basic tool to create custom metrics, AgencyAnalytics doesn't offer advanced data calculations or organization features. You can’t blend data sources together, create custom dimensions, or slice and dice your data using custom tags.\u003C/p>\u003Cp>\u003Cstrong>❌ Rigid reports and dashboards: \u003C/strong>Users find AgencyAnalytics’ reports and dashboards to be rigid and limited. For instance, you can’t add icons to widgets, change the orientation of your reports, edit reports in bulk, or move a group of widgets from one section to another. \u003C/p>\u003Cp>\u003Cstrong>❌ No data transfers: \u003C/strong>AgencyAnalytics is purely a visualization tool—you won’t be able to ship your data to data warehouses or business intelligence tools.\u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re experiencing similar challenges with AgencyAnalytics, I've got your back.\u003C/p>\u003Cp>In this article, I'll take you through 11 best AgencyAnalytics alternatives which are more stable, customizable, and come with advanced data calculations. \u003C/p>\u003Ch2>11 Best AgencyAnalytics Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best AgencyAnalytics alternatives I’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Cyfe\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>Tapclicks\u003C/li>\u003C/ol>\u003Cp>Have a set of features you're looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=10]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and teams who want an easy-to-use reporting tool with powerful AI features and flexible pricing\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=6z-Bz4z_jGyrrYak\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a stable reporting platform that organizes, customizes, and analyzes your data without needing technical expertise, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is built for you.\u003C/p>\u003Cp>With our newly released \u003Ca href=\"https://whatagraph.com/blog/articles/whatagraph-3.0\">Whatagraph 3.0\u003C/a>, you’ll get the easiest marketing intelligence platform built for marketers, not data teams.\u003C/p>\u003Cp>Here’s how it works: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Connect:\u003C/strong> \u003Ca href=\"https://whatagraph.com/integrations\">Plug into 55+ marketing platforms\u003C/a> via native, stable connectors that won’t break mid-campaign.\u003C/li>\u003Cli>\u003Cstrong>Organize: \u003C/strong>Build custom blends, metrics, and dimensions; or let \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> generate them for you with a single prompt.\u003C/li>\u003Cli>\u003Cstrong>Report with AI:\u003C/strong> Ask IQ to create a full report in seconds, or drag-and-drop widgets and use \u003Ca href=\"https://whatagraph.com/templates\">80+ pre-made templates\u003C/a> for more control.\u003C/li>\u003Cli>\u003Cstrong>Customize instantly:\u003C/strong> Upload a screenshot of your (or your client’s) site, or type a prompt—IQ applies logos, colors, and fonts automatically. Reports can live on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Spot issues early: \u003C/strong>The Insights tab highlights anomalies, setup errors, and opportunities right when data connects.\u003C/li>\u003Cli>\u003Cstrong>Ask questions, get answers:\u003C/strong> With IQ Chat, you (and your clients) can ask plain-English questions directly inside reports and get live answers from the source data.\u003C/li>\u003Cli>\u003Cstrong>Share on autopilot:\u003C/strong> Send live links, PDFs, or scheduled emails, and export to Excel/CSV. Or sync data into \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003Cli>\u003Cstrong>Scale: \u003C/strong>Manage dozens of clients with Spaces, linked templates, and client-facing filters, so one update can ripple across every report instantly.\u003C/li>\u003C/ul>\u003Cp>Thanks to these powerful AI features and an easy-to-use interface, agencies like \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a> are saving 100 hours a month on reporting. Here’s what Lars Maat, Co-Founder, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But how does Whatagraph compare against AgencyAnalytics exactly? Let’s take a look:\u003C/p>\u003Ch3>AgencyAnalytics vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against AgencyAnalytics and you can find \u003Ca href=\"https://whatagraph.com/alternatives/agency-analytics\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are four key ways Whatagraph outperforms AgencyAnalytics:\u003C/p>\u003Ch3>1. Stable, fast, and reliable data platform \u003C/h3>\u003Cp>Ex-AgencyAnalytics users we’ve talked to say sources keep disconnecting on the platform due to “bandwidth” issues, meaning the platform can't handle large user loads.\u003C/p>\u003Cp>We’ve also seen online reviews that say the platform is “buggy” and slow, like \u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">this one\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_buggy_a281ebd5cd.png\" alt=\"A screenshot of AgencyAnalytics review - Whatagraph\">AgencyAnalytics also seem to have \u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-integrations\">clunky integrations\u003C/a> that cause data discrepancies on reports, particularly for channels like TikTok and X. \u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9478978\">One user\u003C/a> said “maintaining data accuracy is a chore” and that they needed to manually verify data connections for all their clients every month. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_inaccurate_dta_53f75f16ab.png\" alt=\"A screenshot of AgencyAnalytics review - Whatagraph\">Whatagraph eliminates these pain points. \u003C/p>\u003Cp>Our \u003Ca href=\"https://whatagraph.com/integrations\">data integrations\u003C/a> are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, which means they’re more seamless, stable, and reliable. Our Product engineers regularly maintain these integrations so you don't have to. \u003C/p>\u003Cp>Fully-managed integrations also mean \u003Cstrong>bugs get resolved faster \u003C/strong>without needing to get a third-party company involved. \u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform. \u003C/p>\u003Cp>And thanks to a recent update to \u003Ca href=\"https://cloud.google.com/kubernetes-engine\">Google Kubernetes Engine\u003C/a>, even reports with heavy widgets, tabs, and charts take less than 10 seconds to load on Whatagraph.\u003C/p>\u003Cp>Plus, according to data from the past 6 months,\u003Cstrong> Whatagraph has an average uptime of 99.95%. \u003C/strong>\u003C/p>\u003Cp>We also have an emergency alert that will wake up all our Product engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.\u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ The platform is stable and there are few inconsistencies or delays in the data.\u003C/p>\u003Cp>✅ Your reports load fast.\u003C/p>\u003Cp>✅ Platform downtimes are very rare, and they're quickly resolved by our Product engineers who are on call 24/7.\u003C/p>\u003Cp>Our current users love how seamless, stable, and simple the data connection process is. Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is very, very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>2. Powerful (but easy) data organization features\u003C/h3>\u003Cp>If you have 100s of scattered data sources across different channels, marketing campaigns, and accounts, you need a way to organize them all before you visualize the data. \u003C/p>\u003Cp>This helps you get a clearer view of performance and keeps your reports neat, tidy, and easy to read. \u003C/p>\u003Cp>On AgencyAnalytics, the only thing you can do is create custom metrics, and even then it’s only available on the pricer plans. \u003C/p>\u003Cp>On Whatagraph you can get pre-made data transformations (available on \u003Ca href=\"https://whatagraph.com/pricing\">starter plans\u003C/a>) and create your own custom aggregations, metrics, and dimensions on more advanced plans. \u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://help.whatagraph.com/en/articles/8267387-how-to-set-up-and-apply-custom-dimensions\">\u003Cstrong>Dimensions\u003C/strong>\u003C/a>\u003Cstrong>: \u003C/strong>Great for unifying names of various cross-channel dimensions and grouping data points from various integrations. With IQ Dimensions, you just need to type in a prompt and we’ll build the dimension for you. No manual work needed.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_10da03f75a.png\" alt=\"Whatagraph IQ Dimensions - Screenshot of Whatagraph's create dimension interface, with dimensions selected in the sidebar.\">\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://help.whatagraph.com/en/articles/8271915-how-to-set-up-and-apply-custom-metrics\">\u003Cstrong>Metrics\u003C/strong>\u003C/a>\u003Cstrong>: \u003C/strong>Great for unifying and changing names permanently for various metrics.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metrics_on_Whatagraph_a26b8e1950.png\" alt=\"Custom Metrics On Whatagraph - Configuration interface for metric unification setup.\">\u003C/figure>\u003Cul>\u003Cli>\u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-blended-sources-building-unified-views-from-multiple-data-sources\">\u003Cstrong>Aggregations\u003C/strong>\u003C/a>\u003Cstrong>: \u003C/strong>Great for combining different sources together into one unified data source. Helps keep your reports neat and tidy.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_blends_on_Whatagraph_b4fda9cc97.png\" alt=\"Data Blends On Whatagraph - Side-by-side panels display source data options.\">\u003C/figure>\u003Cp>Another key aspect that\u003Cstrong> ex-AgencyAnalytics users love about Whatagraph\u003C/strong> is our \u003Ca href=\"https://help.whatagraph.com/en/articles/6389747-how-to-create-a-source-filter-and-a-source-variant\">Source Filter\u003C/a>.\u003C/p>\u003Cp>Previously, you could only add filters on the widget level if you wanted to slice and dice your data. For instance, if you had a report with 20 Facebook widgets, you’d need to go through each of them to apply the same filter. \u003C/p>\u003Cp>With Whatagraph’s Source Filter, you can simply go to the Facebook source that’s connected to these 20 widgets, apply the filter to the source once, and it will be applied to all widgets immediately. \u003C/p>\u003Cp>This saves so much more time and hassle, and you’ll be able to slice and dice your data any way you want. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_source_filter_280e78f960.gif\" alt=\"Whatagraph source filter - Dashboard view showing analytics data for a new report.\">\u003C/p>\u003Cp>Then there’s the client side of the equation. Use \u003Ca href=\"https://help.whatagraph.com/en/articles/12001098-how-to-apply-client-facing-filters\">client-facing filters\u003C/a>, so you don’t have to anticipate every question your client might ask (“Can I just see this by region?”). You decide which filters to expose in the live report link, and they can slice the data themselves.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=IFK4W2vm1Uo&embeds_referring_euri=https%3A%2F%2Fhelp.whatagraph.com%2F&source_ve_path=Mjg2NjQsMjg2NjQsOTY3MTQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/IFK4W2vm1Uo\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>And for agencies managing dozens of clients, the new \u003Ca href=\"https://help.whatagraph.com/en/articles/9974150-custom-tags\">Custom Tags\u003C/a> are a lifesaver. Label sources with attributes like region, account manager, or industry, and then break down performance by those tags. \u003C/p>\u003Cp>Instead of scrolling through a haystack of sources, you pull up all “Tier 1 regions” or “accounts managed by John” in one view.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2q7DOwIJv-4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2q7DOwIJv-4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch3>3. Highly customizable reports\u003C/h3>\u003Cp>We love that \u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-dashboard\">AgencyAnalytics’ dashboards\u003C/a> have a very “clean” aesthetic to it (we’re the same at Whatagraph). \u003C/p>\u003Cp>But we also heard from ex-AgencyAnalytics users that the design can be rigid, and there aren’t a lot of customization options available. You can't:\u003C/p>\u003Cp>❌ Add icons to widgets. \u003C/p>\u003Cp>❌ Add new rows anywhere you want on your reports.\u003C/p>\u003Cp>❌ Change the orientation (horizontal vs. vertical) of your reports and dashboards.\u003C/p>\u003Cp>❌ Adjust column widths on tables.\u003C/p>\u003Cp>❌ Edit reports in bulk—you’ll need to edit each one by one.\u003C/p>\u003Cp>What’s more, there are two different building environments for reports and dashboards. This means you’ll need to create TWO visualizations for each report, costing more time and effort.\u003C/p>\u003Cp>In comparison, Whatagraph’s dashboards and reports are \u003Cstrong>highly dynamic and customizable\u003C/strong>. \u003C/p>\u003Cp>You build one dashboard, and that doubles down as a report. You can white label this report easily, and download it as PDFs, share live links, or send automated emails to clients.\u003C/p>\u003Cp>But let’s take it a step further. \u003C/p>\u003Cp>Forget about dragging and dropping widgets into place or staring at a blank canvas, wondering where to start. The moment you connect your data, fire off a text prompt (or even pick from suggested prompts), and IQ will spin up a complete, branded report in seconds.\u003C/p>\u003Cp>\u003Cstrong>Here’s how to build a complete report using \u003C/strong>\u003Ci>\u003Cstrong>only\u003C/strong>\u003C/i>\u003Cstrong> AI:\u003C/strong>\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(46.666666666666664% + 50px); height: 0;\"><iframe id=\"np120o7uzk\" src=\"https://app.guideflow.com/embed/np120o7uzk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"np120o7uzk\"></script></div>\u003C/p>\u003Cp>Next, let’s make your report on-brand. Hit \u003Cstrong>Settings\u003C/strong> > \u003Cstrong>Custom Branding Colors\u003C/strong>, and then click \u003Cstrong>“Enhance theme style with IQ.”\u003C/strong> From there, you have two paths:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Text prompt:\u003C/strong> Type what style you want. Maybe “clean, bold, modern” or “earth tones, minimal.”\u003C/li>\u003Cli>\u003Cstrong>Image upload:\u003C/strong> Drop a client’s logo or brand screenshot, and IQ pulls the color palette for you.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_reports_builder_c0b8aedba2.png\" alt=\"Whatagraph IQ reports builder - A report builder interface showing report data and theme customization options.\">\u003C/p>\u003Cp>IQ proposes a full theme: colors, fonts, and even chart palettes. But it doesn’t lock you in. You can tweak every hue, swap fonts, or adjust against accessibility ratios manually, too.\u003C/p>\u003Cp>Once it’s dialed in, tick \u003Cstrong>Save as Global Theme\u003C/strong> so your design shows up in other reports too.\u003C/p>\u003Cp>If you don’t want to mess with the entire report, tell IQ what you want at the widget level: “show conversions instead of clicks,” “switch this to a line chart,” “compare by device,” and the widget rewrites itself on the spot.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_widget_filter_8ca99295a1.gif\" alt=\"Whatagraph IQ Widget Filter - Analytics dashboard showing a dropdown menu for selecting date and device filters.\">\u003C/p>\u003Cp>Whatagraph also comes with thoughtful features that makes it easier and faster to create and edit reports. You can:\u003C/p>\u003Cul>\u003Cli>Link reports together and edit only the “Master” report and your changes will sync automatically across all linked reports\u003C/li>\u003Cli>Customize widgets fully – add titles and descriptions, choose colors, change currencies, apply custom formulas, and so much more\u003C/li>\u003Cli>Choose any icons you want from our icon library and add to your widgets\u003C/li>\u003Cli>Insert or delete rows anywhere on your report\u003C/li>\u003C/ul>\u003Cp>Want to give Whatagraph a spin? \u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free today\u003C/a>. \u003C/p>\u003Ch3>4. Share your data any way you’d like\u003C/h3>\u003Cp>AgencyAnalytics lets you share reports via scheduled emails, PDFs, and white-labeled client portals. That’s table stakes. \u003C/p>\u003Cp>But if you tweak a dashboard, those changes don’t always cascade into the reports tied to it. Users say they end up manually deleting old versions and re-adding the updated ones—\u003Ci>exactly\u003C/i> the kind of tedious busywork automation is supposed to eliminate.\u003C/p>\u003Cp>On the other hand, with Whatagraph, send cleaned, blended data straight to BigQuery or Looker Studio. Pick your metrics and dimensions, preview the table, and kick off an automated transfer. \u003C/p>\u003Cp>From then on, the flow just runs. Sharing reports is just as flexible:\u003C/p>\u003Cul>\u003Cli>Automated emails on your schedule (down to the subject line and body copy).\u003C/li>\u003Cli>Instant live links that always stay fresh; plus, host them on a \u003Ca href=\"https://help.whatagraph.com/en/articles/4826505-custom-domain-cname-setup\">custom domain\u003C/a>, so clients never see Whatagraph branding, only yours.\u003C/li>\u003Cli>One-click PDFs or Excel exports when someone insists on the old-school format.\u003C/li>\u003C/ul>\u003Cp>You choose: either review each report before it sends, or let it auto-send and just get a notification when it’s out.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Automated_report_feature_e59f04632a.png\" alt=\"Whatagraph Automated Report Feature - Automated report interface showing sending frequency and delivery settings.\">\u003C/p>\u003Cp>And with \u003Ca href=\"https://help.whatagraph.com/en/articles/10357615-whatagraph-iq-chat-instant-data-insights-at-your-fingertips\">IQ Chat\u003C/a>, you don’t even need to \u003Ci>explain\u003C/i> the report yourself. Clients can ask the report questions: “Which ad set is wasting budget?” or “What’s our top-performing region this week?”—and get instant answers, right inside the dashboard you shared.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chat_f8d357c640.png\" alt=\"Whatagraph IQ Chat - A share report settings interface showing \">\u003C/p>\u003Ch3>5. Straightforward pricing with dedicated Customer Success and Support\u003C/h3>\u003Cp>Here’s AgencyAnalytics’ pricing plan breakdown (billed annually) set at 10 clients, as of October 2025:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer: $159/month\u003C/strong>\u003Cul>\u003Cli>10 clients included, $20/client beyond that\u003C/li>\u003Cli>Basic reporting, client portal, 80+ integrations\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>❌ No custom metrics, alerts, or AI.\u003C/p>\u003Cp>❌ No full branding.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency: $179/month\u003C/strong>\u003Cul>\u003Cli>10 clients included, $20/client beyond that\u003C/li>\u003Cli>Adds AI summaries, custom metrics, alerts, task mgmt, full branding\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>❌ No forecasting, anomaly detection, or API.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Pro: $349/month\u003C/strong>\u003Cul>\u003Cli>15 clients included, $20/client beyond that\u003C/li>\u003Cli>Adds benchmarks, forecasting, anomaly detection, API\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>❌ No dedicated Success Manager, concierge setup, or enterprise support.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Enterprise: Custom\u003C/strong>\u003Cul>\u003Cli>Dedicated success manager, concierge implementation, database connectors, MFA/SSO.\u003C/li>\u003Cli>The only tier with priority support & advanced governance.\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_pricing_fb3bec5ff2.png\" alt=\"Agency Analytics Pricing - Pricing plans comparison with slider to adjust number of clients\">\u003C/figure>\u003Cp>\u003Cstrong>Hidden squeeze:\u003C/strong> The per-client surcharge doubled from $10 in March 2025 to $20 in October 2025. At 30 clients, your “affordable” plan balloons by +$400/month in add-ons.\u003C/p>\u003Cp>Now compare that to Whatagraph’s transparent, flat, and designed-to-scale pricing that doesn’t punish you for growing:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_eb068468c6.png\" alt=\"Whatagraph Pricing - Price comparison chart for four product plans.\">\u003C/figure>\u003Cp>Here’s the breakdown at a glance:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\"> \u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Whatagraph Pricing\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Entry plan\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$159/month (10 clients)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Forever free (5 sources, unlimited users, and reports).\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Pricing model\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Charges per “client” (reports) beyond base count (e.g. $20/client).\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Source credits (scale by data sources, not clients).\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Unlimited users/reports\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Limited by plan tiers; adding more clients or reports often triggers upgrades or manual intervention.\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">All plans include unlimited users and unlimited reports.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">AI features\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Basic “Ask AI” and “AI Summary” (limited to text blurbs).\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Full Whatagraph IQ suite: AI-built reports, prompt-powered widget edits, anomaly alerts, brand styling, and IQ Chat.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Customer support\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Priority support only on Enterprise.\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Live chat that replies in under 4 minutes for all tiers; a dedicated CSM on Boost and Max.\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today:\u003C/a> the leading AgencyAnalytics alternative that won’t nickel-and-dime you, bog you down, or break when you grow.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>2. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is a very close AgencyAnalytics alternative, but for companies instead of agencies. It’s an easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">dashboard software\u003C/a> mostly targeting Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>But keep in mind that these dashboards are more suitable for eCommerce businesses, as they're more focused on Inventory and Operations management. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_inventory_dashboard_f0da892c2d.png\" alt=\"Geckoboard inventory dashboard - Whatagraph\">\u003C/p>\u003Cp>I tried out the free Trial and it was pretty easy to get started. All you needed to do was connect your data sources and choose the widgets you’d like to visualize. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_free_trial_24862f85be.png\" alt=\"Geckoboard dashboard interface - Whatagraph\">But one downside is that you can’t drag-and-drop widgets onto your dashboards. You’ll need to:\u003C/p>\u003Cul>\u003Cli>Click on “Add widget” \u003C/li>\u003Cli>Choose the metric you want to visualize\u003C/li>\u003Cli>Customize that widget\u003C/li>\u003C/ul>\u003Cp>Then, repeat this process again for every metric you want to create. This creates unnecessary back and forth between the dashboard and the widget builder, and can be time-consuming. \u003C/p>\u003Cp>A cool feature I like about Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>Compared to AgencyAnalytics, Geckoboard has more data sources (90+) and is more reliable and stable.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>3. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Klipfolio’s key advantage over AgencyAnalytics lies in PowerMetrics. With it, you can not only connect all your data sources, but also:\u003C/p>\u003Cul>\u003Cli>Create a curated metric catalog for other business teams with access control and governance features\u003C/li>\u003Cli>Enable self-serve analysis and AI insights\u003C/li>\u003Cli>Store data in one place—either in your data warehouse, semantic layer, or in PowerMetrics itself\u003C/li>\u003Cli>Share transformed and unified metrics with anyone in the organization \u003C/li>\u003C/ul>\u003Cp>All this is designed to speed up decision-making and reduce ad hoc requests to data teams—if you have a dedicated data team in the first place.\u003C/p>\u003Cp>Again, as we mentioned earlier, AgencyAnalytics doesn’t come with this kind of granular data organization features. \u003C/p>\u003Cp>Getting started with Klipfolio was easy. I created a Trial account and got access to my first dashboard. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_interface_e537b87ac7.png\" alt=\"Klipfolio dashboard interface - Whatagraph\">\u003C/figure>\u003Cp>But this is where things got complicated. To visualize your data, you’ll first need to create a “Klip”, which is in a different tab from the dashboard. \u003C/p>\u003Cp>There are some pre-made Klips like the below screenshot, but for the most part, you’ll need to build a custom one. \u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klips_interface_5fbf70bfaa.png\" alt=\"Klips interface - Whatagraph\">The interface to create a custom Klip can be confusing and clunky (although there is an interactive tour), and it can take you anywhere from 5 to 30 minutes to build one depending on how complex you want it to be. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_Klip_structure_e61bbe19f6.png\" alt=\"Custom Klip builder on Klipfolio - Whatagraph\">\u003Cbr>Once you’re done, then you can add this custom Klip onto your dashboard. \u003C/p>\u003Cp>On Whatagraph, you can create custom widgets natively within your dashboard in seconds. You don’t need to go back and forth from one tab to another—you can simply drag and drop the widgets onto your dashboard.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow: \u003C/strong>$190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+: \u003C/strong>$690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite:\u003C/strong> $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier: \u003C/strong>$1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: \u003C/i>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>3. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_27dd37a104.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003C/p>\u003Cp>If you’re looking for an enterprise-level business intelligence solution, Tableau is a great choice. It’s a data analysis and a visualization tool in one. \u003C/p>\u003Cp>For a powerful data analysis tool, Tableau is still easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_drag_and_drop_b860fbcba1.gif\" alt=\"Tableau drag and drop interface - Whatagraph\">\u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering. These are granular things that you can’t do on AgencyAnalytics.\u003C/p>\u003Cp>If you need help, you can go to Tableau community forums and ask your questions. A current Tableau user or a moderator will answer you. You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>Personally, I think the best thing about Tableau is “Einstein”, which analyzes your data from all your sources and channels, and points out  patterns or insights you might miss on your own.\u003C/p>\u003Cp>For example, it can show you which types of ads are attracting the most customers or predict which customers are likely to make a purchase. This helps you make better decisions because you’re basing them on real data, not just guesses.\u003C/p>\u003Cp>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Einstein_08499a3f31.png\" alt=\"Tableau Einstein dashboard - Whatagraph\">However, Tableau is (a lot) more expensive than AgencyAnalytics as it’s mainly for enterprises. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>4. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Google’s free reporting tool, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a>, is a popular choice among marketers. \u003C/p>\u003Cp>Looker Studio comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Compared to AgencyAnalytics, you can create very detailed and customized dashboards on Looker Studio, depending on how well you know the platform. But \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">Looker Studio can be slow\u003C/a>, clunky, and doesn’t come with customer support (unless you buy the Pro plan).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>6. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">DashThis\u003C/a> is a simple marketing reporting tool that connects to 34+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started. \u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>7. Grow\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards \u003C/strong>which shows blended data sources and metrics\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The key advantage of Grow over AgencyAnalytics is its reliability. The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>8. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. AgencyAnalytics does not offer these features.\u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">\u003C/p>\u003Cp>Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>9. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app and reporting platform that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing. This is similar to AgencyAnalytics’ Rank Tracker tool. \u003C/p>\u003Cp>The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.\u003C/p>\u003Cp>However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>A wide library of dashboard templates\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Custom and pre-build widgets\u003C/li>\u003Cli>Built-in keyword tracking tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Wide range of integrations\u003C/li>\u003Cli>Affordable price\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Incorrect data on widgets\u003C/li>\u003Cli>Poor customer service \u003C/li>\u003Cli>Limited customization and data transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Cyfe offers five pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $19/month for 2 dashboards and 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month for 5 dashboards and 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$49/month for 10 dashboards and 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$89/month for 20 dashboards and unlimited users\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features\u003C/li>\u003C/ul>\u003Ch2>10. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. \u003C/p>\u003Cp>Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>One thing Databox offers that AgencyAnalytics doesn’t is the Slack, email, or app updates when performance trends up or down on your tracked metrics. \u003C/p>\u003Cp>You can also save important benchmark groups to track your metrics over time, or compare them with industry standards.\u003C/p>\u003Cp>A unique feature that Databox offers that AgencyAnalytics doesn’t is the Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind. \u003C/p>\u003Cp>However, similar to AgencyAnalytics, Databox users say the platform is clunky and has an unappealing user interface.\u003C/p>\u003Cp>Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: $999/month for 100 data sources, and unlimited users and dashboards. \u003C/strong>\u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>11. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large companies with PPC and SEO campaigns\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">TapClicks\u003C/a> is a unique digital marketing platform in the sense that it’s eight different products bundled into one. Here’s a breakdown of each of them:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapData: \u003C/strong>Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.\u003C/li>\u003Cli>\u003Cstrong>TapReports: \u003C/strong>Visualize, optimize, and share your data with clients in customizable dashboards and automated reports. \u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>Discover trends and opportunities from your data.\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> Get AI-powered insights and recommendations to optimize your campaigns. \u003C/li>\u003Cli>\u003Cstrong>TapOrders:\u003C/strong>\u003Ci> \u003C/i>Automate orders and enter client objectives and goals at the point of sale. Connect a CRM, import files and create online forms for any product. \u003Ci>Best for eCommerce businesses.\u003C/i>\u003Cstrong> \u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow:\u003C/strong> Automatically route tasks based on your business processes and streamline your fulfillment workflow.\u003Ci> Best for project managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Raven by TapClicks: \u003C/strong>Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis. \u003Ci>Best for SEO managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence: \u003C/strong>Get local SEM data intelligence to create better proposals and to win more clients. \u003C/li>\u003C/ol>\u003Cp>This all sounds great but TapClicks does seem to be a bit of a “Jack of all trades, master of none”. Based on online reviews, their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to load data into data warehouses, databases, and data visualization tools\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive dashboards\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>","2024-10-31T13:42:39.649Z","2025-10-06T14:31:43.382Z","2024-10-31T15:11:47.677Z",{"id":578,"name":579,"alternativeText":580,"caption":31,"width":538,"height":539,"formats":581,"hash":587,"ext":292,"mime":293,"size":588,"url":589,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":590,"updatedAt":591},15595,"11 Best AgencyAnalytics Alternatives.png","Agency Analytics Alternatives - Five app icons on a blue background",{"thumbnail":582},{"ext":292,"url":583,"hash":584,"mime":293,"name":585,"path":31,"size":586,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_11_Best_Agency_Analytics_Alternatives_f3bdaf58a6.png","thumbnail_11_Best_Agency_Analytics_Alternatives_f3bdaf58a6","thumbnail_11 Best AgencyAnalytics Alternatives.png",28.04,"11_Best_Agency_Analytics_Alternatives_f3bdaf58a6",1729.46,"https://s3.us-east-2.amazonaws.com/whatagraph.com/11_Best_Agency_Analytics_Alternatives_f3bdaf58a6.png","2025-10-06T13:23:49.502Z","2025-10-06T13:23:53.856Z",{"id":593,"name":594,"about":595,"email":596,"createdAt":597,"updatedAt":598,"publishedAt":599,"slug":600,"linkedin_url":601},134,"Yamon","Yamon is a Senior Content Marketing Manager at Whatagraph. \n\nPreviously a Head of Content at a marketing agency, she has led content programs for 5+ B2B SaaS companies in the span of three years. \n\nWith an eye for detail and a knack for always considering context, audience, and business goals to guide the narrative, she's on a mission to create genuinely helpful content for marketers. \n\nWhen she’s not working, she’s hiking, meditating, or practicing yoga.","yamon@whatagraph.com","2024-10-04T13:36:17.539Z","2024-10-14T07:16:18.850Z","2024-10-04T13:43:50.159Z","yamon","https://www.linkedin.com/in/yamon-y-57371212b/",{"id":50,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":604,"dateReorder":605,"title":606,"slug":607,"summary":608,"body":609,"read_time":21,"createdAt":610,"updatedAt":611,"publishedAt":612,"errors":31,"table_of_contents":32,"cover_image":613,"author":629,"article_category":630},2326,"2025-09-25","11 Best DashThis Alternatives in 2025 [FULL Comparison Table]","dashthis-alternatives-and-competitors","\u003Cp>DashThis is a great reporting tool for freelancers and small agencies—but it quickly becomes limiting as your business grows.\u003C/p>\u003Cp>To help you find the best DashThis alternative, we scoured online reviews and talked to marketers, and came up with this list of 11 tools. \u003C/p>\u003Cp style=\"margin-left:0px;\">In this article, we’ll take you through:\u003C/p>\u003Cul>\u003Cli>The shortcomings of DashThis \u003C/li>\u003Cli>11 best DashThis alternatives\u003C/li>\u003Cli>Key features and pricing of each tool\u003C/li>\u003C/ul>","\u003Cp>The biggest complaint we hear about DashThis from ex-users and online reviews is that it’s very limited. Here are a few ways how: \u003C/p>\u003Cp>\u003Cstrong>❌  Limited integrations:\u003C/strong> DashThis only offers 30+ native integrations, which doesn’t include important channels like Salesforce, Shopify, and Google DV360. You can upload your own data via CSV files or Google Sheets, but this creates more work and takes longer time to implement. \u003C/p>\u003Cp>❌ \u003Cstrong> No advanced data transformations: \u003C/strong>Apart from a “Merge” widget, DashThis doesn’t offer advanced data calculations or organization features. You can’t blend data sources together, make custom metrics and dimensions, or organize your data sources through custom tags. \u003C/p>\u003Cp>\u003Cstrong>❌  Limited visualizations: \u003C/strong>You can only create a dashboard on DashThis using a few pre-set templates. This makes it difficult to customize your dashboard according to your or your client's preferences. Online users also say the interface is clunky and it's difficult to move widgets and tables around.\u003C/p>\u003Cp>\u003Cstrong>❌ No AI insights: \u003C/strong>You need to summarize each report manually to unearth actionable insights and next steps. \u003C/p>\u003Cp>\u003Cstrong>❌ No data transfers:\u003C/strong> DashThis is purely a visualization tool—you won’t be able to ship your data to data warehouses or spreadsheets.\u003C/p>\u003Cp>___\u003C/p>\u003Cp>If you’ve outgrown DashThis, we’re here to help. \u003C/p>\u003Cp>In this article, we’ll take you through 11 best DashThis alternatives that come with a wider selection of integrations, advanced analytics, and customization options. \u003C/p>\u003Ch2>11 Best DashThis Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best DashThis alternatives and competitors we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>Funnel\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Adverity\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>FiveTran\u003C/li>\u003C/ol>\u003Cp>Don’t want to read through walls of text? Here’s a summary table: \u003C/p>\u003Cp>[table id=1]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Marketing agencies and in-house teams that manage multiple clients or brands, need cross-channel performance reporting, and want to save hours with AI automation\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=2LO530_r8AW8NMI7\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is the easiest AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly.\u003C/p>\u003Cp>Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results—without needing technical expertise.\u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>But how does Whatagraph compare against DashThis exactly? Let’s take a look:\u003C/p>\u003Ch3>DashThis vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against DashThis and you can find \u003Ca href=\"https://whatagraph.com/alternatives/dashthis\" target=\"_blank\" rel=\"noopener noreferrer\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are five key ways Whatagraph outperforms DashThis:\u003C/p>\u003Ch3>\u003Cstrong>#1. More integrations with your favorite channels\u003C/strong>\u003C/h3>\u003Cp>While DashThis offers 30 native integrations, Whatagraph offers 55, including:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Analytics:\u003C/strong> Google Analytics 4, Matomo, Piwik Pro\u003C/li>\u003Cli>\u003Cstrong>PPC:\u003C/strong> Google Ads, LinkedIn Ads, Facebook Ads\u003C/li>\u003Cli>\u003Cstrong>Social Media:\u003C/strong> Facebook, Instagram, LinkedIn\u003C/li>\u003Cli>\u003Cstrong>SEO: \u003C/strong>Ahrefs, Google Search Console, Accuranker\u003C/li>\u003Cli>\u003Cstrong>eCommerce:\u003C/strong> Shopify, WooCommerce, BigCommerce\u003C/li>\u003Cli>\u003Cstrong>Email Marketing: \u003C/strong>ActiveCampaign, Klaviyo, Mailchimp\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Explore all integrations here\u003C/i>\u003C/a>\u003Ci>. \u003C/i>\u003C/p>\u003Cp>We’re also constantly adding new integrations—\u003Ca href=\"https://whatagraph.com/book-a-call\" target=\"_blank\" rel=\"noopener noreferrer\">please reach out to us\u003C/a> to see if we have one you need. \u003C/p>\u003Cp>Being able to integrate with more marketing channels on Whatagraph means:\u003C/p>\u003Cp>✅ You spend less time buried in CSV files and spreadsheets. \u003C/p>\u003Cp>✅ You get a true, comprehensive picture of your overall marketing performance on one platform.\u003C/p>\u003Cp>✅ There are less chances of human errors like data inconsistencies, duplicates, and missing records.\u003C/p>\u003Cp>You can also easily bring in your own data via Custom APIs, Google Sheets, or BigQuery.\u003C/p>\u003Cp>In comparison, DashThis offers custom integrations \u003Cstrong>only\u003C/strong> via CSV File and Google Sheets. However, compared to APIs, CSV files are:\u003C/p>\u003Cul>\u003Cli>Time consuming—you’ll need to manually download CSV records from your source platform and manually upload them\u003C/li>\u003Cli>Static—CSV files don’t refresh automatically\u003C/li>\u003Cli>Prone to errors\u003C/li>\u003C/ul>\u003Cp>Plus, the integrations we provide at Whatagraph are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>.\u003Cstrong> \u003C/strong>This means they’re more seamless, stable, and accurate. And our Product engineers regularly maintain these integrations so you don’t have to.\u003C/p>\u003Cp>If there are bugs, our Product team can resolve them quickly without having a third-party company involved. \u003C/p>\u003Cp>Our users love how seamless and stable connections are on Whatagraph. Here’s what Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>\u003Cstrong>#2. Powerful AI to save you time and energy\u003C/strong>\u003C/h3>\u003Cp>At Whatagraph, we’ve launched a full suite of AI features—\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>— to create, style, and analyze reports in seconds. Here’s what we mean:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Report creation in seconds:\u003C/strong> Just type what you need, and IQ builds a complete, multi-tab report for you. You can even ask it to add new tabs or create specific widgets on the fly.\u003C/li>\u003C/ul>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Instant branding:\u003C/strong> Upload a logo or image, and IQ generates a matching theme with fonts, HEX colors, and icons. Every report looks professional and on-brand without extra design work.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Automated insights: \u003C/strong>Whatagraph IQ writes clear, plain-English performance summaries for each report—perfect for client presentations and internal reviews. Instead of manually typing explanations, you get client-ready insights instantly.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Ad-hoc answers: \u003C/strong>With IQ Chat, you (and your clients) can ask questions like “Which campaign had the best ROI last month?” or “Where did our CPA spike?” and get instant answers based on your data.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/figure>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Ci>Get started with Whatagraph for free.\u003C/i>\u003C/a>\u003C/p>\u003Cp>Thanks to these AI features, agencies like \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a> are saving 100 hours per month on reporting. Lars Maat, Co-founder of Maatwerk Online, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>\u003Cstrong>#3. Easy data organization without codes\u003C/strong>\u003C/h3>\u003Cp>DashThis comes with a basic “Merge” widget where you can combine metrics from different sources to create a new one (e.g. Facebook Ads Cost + Google Ads Cost = Total Ad Cost). \u003C/p>\u003Cp>This works for small agencies or solo businesses, but quickly becomes chaotic if you have 100s of data sources.\u003C/p>\u003Cp>That’s where Whatagraph comes in.\u003C/p>\u003Cp>On Whatagraph, you’ll get an entire dedicated space for data organization, aptly called \u003Ca href=\"https://whatagraph.com/organize\">“Organize”\u003C/a> where you can:\u003C/p>\u003Cul>\u003Cli>Blend metrics and dimensions from different channels into unified metrics\u003C/li>\u003Cli>Create custom formulas\u003C/li>\u003Cli>Unify names\u003C/li>\u003Cli>Group data sources and metrics by campaigns or regions\u003C/li>\u003Cli>Save new metrics and formulas as templates to re-use the next time\u003C/li>\u003C/ul>\u003Cp>For instance, say you want to show the ‘Total Ad Spend” across multiple PPC channels. All you need to do is create a custom metric like so:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_total_ad_spend_ab55b08b47.png\" alt=\"How to create custom metric on Whatagraph - Whatagraph\">\u003C/figure>\u003Cp>Then, you’ll get an aggregated metric of “Total Ad Spend” to add to your reports.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Total_ad_spend_widget_bd3e924bac.png\" alt=\"Total ad spend widget - Whatagraph\">\u003C/p>\u003Cp>You can also combine data from completely different sources and channels. Say you want to blend data from Facebook Ads and Google Analytics 4. All you need to do is:\u003C/p>\u003Col>\u003Cli>Choose the data sources.\u003C/li>\u003Cli>Choose the dimensions and metrics you wish to use inside the blend.\u003C/li>\u003Cli>Select a \u003Ca href=\"https://help.whatagraph.com/en/articles/8930564-what-are-the-different-join-types\">join type\u003C/a>.\u003C/li>\u003Cli>Give it a name and description.\u003C/li>\u003C/ol>\u003Cp>And you can use the new blended source inside your reports right away. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blended_source_Facebook_Ads_and_GA_4_4e3b4cf348.png\" alt=\"How to blend data on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>That's not all. On \u003Ca href=\"https://whatagraph.com/pricing\">more advanced plans\u003C/a>, you’ll get IQ Dimensions, where you can just ask AI to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/li>\u003Cli>\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_bef3bef70a.webp\" alt=\"Whatagraph IQ Dimensions - Prompt to group and label data with Facebook Ads and campaign names.\">\u003Cbr>Powerful data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients clearly see the value you’re delivering rather than being stuck interpreting data.\u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients. \u003C/p>\u003Ch3>\u003Cstrong>#4. Dynamic, fully white-labeled reports in seconds\u003C/strong>\u003C/h3>\u003Cp>DashThis' reports can be limited and static.\u003C/p>\u003Cp>There’s no option to start from a blank dashboard and add your own widgets, tables, and charts in your own format. Instead, you’ll need to use pre-set templates, which aren’t very customizable. \u003C/p>\u003Cp>Here’s \u003Ca href=\"https://www.capterra.com/p/163170/DashThis/reviews/Capterra___4588297/\" target=\"_blank\" rel=\"noopener noreferrer\">what one user said on Capterra\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/dashthis_visualization_9949a74852.png\" alt=\"DashThis's review by customer\">\u003C/p>\u003Cp>DashThis also lacks thoughtful customization features that make a huge difference in user experience. For instance:\u003C/p>\u003Cp>❌ You can only resize widgets vertically, not horizontally.\u003C/p>\u003Cp>❌ You can’t add new rows to add more metrics.\u003C/p>\u003Cp>❌ You can’t change the orientation (horizontal vs. vertical) of your reports.\u003C/p>\u003Cp>❌ You can’t adjust column widths on tables.\u003C/p>\u003Cp>In comparison, \u003Cstrong>Whatagraph’s dashboards and reports are highly dynamic and customizable\u003C/strong>.\u003C/p>\u003Cp>For instance, Whatagraph IQ, you can just create a report with fully branded themes in seconds. Here’s how that works: \u003C/p>\u003Cul>\u003Cli>Upload a logo or brand image, and Whatagraph builds a matching palette with fonts, HEX codes, and chart colors\u003C/li>\u003Cli>Or describe the style you want in plain language, and Whatagraph produces a ready-to-use theme\u003C/li>\u003Cli>Fine-tune the colors and fonts manually\u003C/li>\u003Cli>Save each theme as a “Global theme” so you (and your team) can re-use it across all reports\u003C/li>\u003C/ul>\u003Cp>This means you deliver reports that look professionally designed, tailored to each client or brand, and consistent across campaigns.\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/xLMRV5bEkMx8GYoO\" target=\"_blank\" rel=\"noopener noreferrer\">social media report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_2_9501e2a32d.png\" alt=\"Social Media Report Template - A social media report with data visualizations and metrics.\">\u003C/p>\u003Cp>And here’s an example of a \u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">paid-per-click report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start building your report for free with Whatagraph.\u003C/a>\u003C/p>\u003Cp>Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>✅ \u003Ca href=\"https://www.loom.com/share/3e0b1c1b95d5473ca470bd4378461e5d\" target=\"_blank\" rel=\"noopener noreferrer\">Change the orientation\u003C/a> of your reports as Landscape or Portrait\u003C/p>\u003Cp>✅ Adjust the width and height of your charts and graphs right on the dashboard\u003C/p>\u003Cp>✅ Save reports as “templates” and re-use them the next time \u003C/p>\u003Cp>✅ Edit linked reports in one go, rather than one by one\u003C/p>\u003Cp>✅ Add multiple “Tabs” within a single report to visualize performance from different channels or campaigns\u003C/p>\u003Cp>Our customers love how simple and easy Whatagraph is to use. André Cardoso, Project and Performance Marketing Manager at \u003Ca href=\"https://wisepirates.com/\">Wise Pirates\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Whatagraph is really simple to use, intuitive, and perfect for marketing teams with limited technical knowledge.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/wise-pirates\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>When the time comes for sharing these reports, you can either:\u003C/p>\u003Col>\u003Cli>Set up automated emails to specific people at specific times, days, and cadence. Customize the email subject lines and copy.\u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or CSVs.\u003C/li>\u003Cli>Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-use-big-query\">BigQuery\u003C/a>. \u003C/li>\u003C/ol>\u003Ch3>\u003Cstrong>#5. Straightforward pricing with more value\u003C/strong>\u003C/h3>\u003Cp>DashThis pricing starts at $45/month for the Individual plan, but you’re limited to just 3 dashboards. \u003C/p>\u003Cp>To scale, you’ll need the Professional plan at $139/month for 10 dashboards, or the Business plan at $269/month for 25 dashboards. Every step up costs more—and you’re still capped on how many dashboards you can create.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dashthis_pricing_6118915d64.png\" alt=\"Dashthis Pricing - Pricing table comparing four plans with prices and features.\">\u003C/p>\u003Cp>Whatagraph takes a different approach. Pricing is based on source credits, which you use to connect and blend data. But no matter the plan, you always get:\u003C/p>\u003Cul>\u003Cli>Unlimited dashboards\u003C/li>\u003Cli>Unlimited users\u003C/li>\u003Cli>Powerful AI features (Whatagraph IQ) baked in from day one\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">\u003C/p>\u003Cp>And while Whatagraph can be more expensive than DashThis, here’s where the value is significantly higher:\u003C/p>\u003Cp>✅ Forever Free plan to test reporting with no time limits\u003C/p>\u003Cp>✅ Unlimited dashboards and users on every paid plan\u003C/p>\u003Cp>✅ Whatagraph IQ: AI report creation, insights, themes, chat, and summaries\u003C/p>\u003Cp>✅ Advanced data blending + custom metrics without code\u003C/p>\u003Cp>✅ Fully white-labeled, branded reports in seconds with IQ Themes\u003C/p>\u003Cp>✅ 30-min data refresh on every plan\u003C/p>\u003Cp>✅ Direct exports to warehouses (e.g. BigQuery) and BI tools (e.g. Looker Studio)\u003C/p>\u003Cp>✅ Responsive live chat with <4 min reply time\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ stable native integrations across paid ads, social, SEO, email, and more\u003C/li>\u003Cli>Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> – AI-powered reporting tools\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Performance monitoring overview\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli>Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli>Custom branding and white labeling\u003C/li>\u003Cli>Automated report sharing via email or live dashboard links\u003C/li>\u003Cli>Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Just one data warehouse destination (BigQuery) is available so far\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/pricing\">Whatagraph’s pricing\u003C/a> is transparent and flexible, with plans based on \u003Cstrong>source credits\u003C/strong> (how many platforms you connect and how much data you move) and the level of customization you need.\u003C/p>\u003Cp>Here’s the breakdown:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Forever Free\u003C/strong> – Get started at no cost with 5 source credits, Whatagraph IQ basics, pre-made templates, and live chat support. Perfect for testing reporting workflows without commitment.\u003C/li>\u003Cli>\u003Cstrong>Start \u003C/strong>–\u003Cstrong> $229/month (billed annually)\u003C/strong> – 20 source credits, \u003Cstrong>essential integrations\u003C/strong>, Whatagraph IQ, pre-made templates & transformations, unlimited dashboards/reports, and live chat support.\u003C/li>\u003Cli>\u003Cstrong>Boost \u003C/strong>–\u003Cstrong> $579/month (billed annually)\u003C/strong> – 60 source credits, everything in Start plus \u003Cstrong>advanced integrations\u003C/strong>, custom data transformations, white-labeling, performance overview dashboards, and a dedicated Customer Success Manager.\u003C/li>\u003Cli>\u003Cstrong>Max \u003C/strong>–\u003Cstrong> Custom pricing\u003C/strong> – 100+ source credits, everything in Boost plus \u003Cstrong>premium integrations\u003C/strong>, advanced data aggregations, Whatagraph IQ+, SSO, tailored onboarding, and priority support.\u003C/li>\u003C/ul>\u003Ch2>2. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an easy to use dashboard building tool for Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Geckoboard’s main advantage over DashThis is its wider variety of data sources (90 vs. 35). You can connect to major marketing platforms, as well as CRM, Sales, Finance, and eCommerce tools. Some examples include Shopify, Stripe, Dixa, Intercom, and Pipedrive.\u003C/p>\u003Cp>However, some of these integrations (like Safesforce and Zendesk) are only available on pricier “Pro” plans.  \u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard (similar to Whatagraph’s)\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>However, keep in mind that these dashboards are more suitable for businesses, such as “HR dashboards”, “Inventory dashboards” etc.\u003C/p>\u003Cp>Another cool feature about Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>Their dashboards are also quite basic and static with very few customization options. You also can’t ship your data to warehouses on Geckoboard. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Similar to DashThis, Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>3. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Klipfolio is way more robust than DashThis. For instance, with Klips, you can:\u003C/p>\u003Cul>\u003Cli>Pull data that's stored on premise or in the cloud, upload spreadsheets, or write custom queries\u003C/li>\u003Cli>Use Excel-like formulas and functions to transform your data, perform calculations, and more\u003C/li>\u003Cli>Get real-time data refresh on your dashboards\u003C/li>\u003C/ul>\u003Cp>However, Klipfolio is not as easy to use as DashThis. You need a lot of coding knowledge to build connections with channels and customize your dashboards. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003Cli>Highly customizable\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be difficult to set up and use\u003C/li>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow: \u003C/strong>$190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+: \u003C/strong>$690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite: \u003C/strong>$190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro:\u003C/strong> $420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier:\u003C/strong> $1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: \u003C/i>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>4. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. \u003C/p>\u003Cp>Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. \u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">\u003C/p>\u003Cp>Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this interface can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>5. Looker Studio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>Google’s free reporting tool, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a>, is a popular choice among marketers. \u003C/p>\u003Cp>Looker Studio comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Looker Studio’s key advantage against DashThis is that it’s free—but only for Google-based platforms. \u003C/p>\u003Cp>If you need data from additional SEO, social media, and paid media channels, you’ll need to buy third-party connectors and pay for monthly subscription plans.\u003C/p>\u003Cp>Looker Studio also offers more advanced data calculations, like data blends, but they are limited to 5 data sources. \u003Ci>(In comparison, there are no limits to blends on Whatagraph.)\u003C/i>\u003C/p>\u003Cp>However, \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio can be slow\u003C/a> and clunky, with many users complaining of connection breakages, slow load times, and inaccurate data. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>6. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. \u003C/p>\u003Cp>Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>One thing Databox offers that DashThis doesn’t is the Slack, email, or app updates when performance trends up or down on your tracked metrics. \u003C/p>\u003Cp>You can also save important benchmark groups to track your metrics over time, or compare them with industry standards.\u003C/p>\u003Cp>However, Databox users online say the platform is clunky and has an unappealing user interface. For instance, in the screenshot below, you’ll see that your data is visualized in a “box” format and the metrics look “squished” together and hard to read.\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_s_dashboard_template_347fa7e690.png\" alt=\"Databox's dashboard template\">Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you have dozens of similar reports for clients and you need to tweak them.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards. \u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is  only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>7. Funnel\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a powerful data cleaning and moving tool rather than a reporting tool, Funnel is a great choice.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel.io\u003C/a> is a data pipeline tool that pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data connectors with major \u003Ca href=\"https://whatagraph.com/blog/articles/best-marketing-analytics-tools\" target=\"_blank\" rel=\"noopener noreferrer\">marketing analytics tools\u003C/a> and CRM systems, such as Hubspot, Salesforce, DV360, and more. \u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you. \u003C/p>\u003Cp>You can then do custom calculations, make new metrics and dimensions, and blend data sources together to clean and unify your data.\u003C/p>\u003Cp>Once your data is cleaned and prepped, you can ship it to destinations like:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Business intelligence tools: \u003C/strong>e.g. Tableau, Looker Studio\u003C/li>\u003Cli>\u003Cstrong>Spreadsheets:\u003C/strong> e.g. Google Sheets, Excel\u003C/li>\u003Cli>\u003Cstrong>Analytics platforms:\u003C/strong> e.g. Google Analytics, Mixpanel\u003C/li>\u003Cli>\u003Cstrong>Warehouse and storage: \u003C/strong>e.g. BigQuery, Snowflake\u003C/li>\u003C/ul>\u003Cp>However, Funnel isn’t a reporting tool. Their dashboards are quite basic with limited customization and you can’t share direct reports with external parties. For this, you’ll need to rely on a third-party tool like Tableau or Looker Studio.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_performance_marketing_overview_report_e25df64a01.png\" alt=\"Funnel performance marketing overview report - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists \u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations. \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>8. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio. \u003C/p>\u003Cp>Compared to DashThis, Supermetrics is a powerful data analytics platform.\u003C/p>\u003Cp>With automated normalization, it reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones. \u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a technical background or a dedicated data scientist to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can \u003Ca href=\"https://whatagraph.com/organize\" target=\"_blank\" rel=\"noopener noreferrer\">organize your data\u003C/a> any way you want and create custom blends, metrics, and dimensions in seconds using simple workflows.\u003C/p>\u003Cp>Supermetrics also doesn’t come with native visualization dashboards. If you want to visualize your data and create reports, you’ll need to ship it to a BI tool like Looker Studio. This creates more work and headaches as you’ll now need to learn how to create dashboards in Looker Studio.\u003C/p>\u003Cp>And while Supermetrics and Looker Studio reports look like glorified spreadsheets, Whatagraph’s look clean, neat, and appealing. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_vs_Whatagraph_2_4a843ca3db.png\" alt=\"Supermetrics vs Whatagraph reports - Whatagraph\">\u003Cbr>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>150+ integrations\u003C/li>\u003Cli>Automated normalization, custom fields, and data blending\u003C/li>\u003Cli>Data storage in-house or in an external data warehouse \u003C/li>\u003Cli> AI data summaries\u003C/li>\u003Cli>Conversion events uploader from both online and offline sources directly to marketing platforms\u003C/li>\u003Cli>Data transfers to BI tools, data warehouses, and spreadsheets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.\u003C/p>\u003Ch2>9. Adverity\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams in agencies or brands\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=WkEUNpvfE54\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/WkEUNpvfE54\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/adverity\" target=\"_blank\" rel=\"noopener noreferrer\">Adverity\u003C/a> is an integrated no-code data platform that you can use to connect to various data sources, cleanse this data, and share it with destinations and teams of your choice. \u003C/p>\u003Cp>It uses data connectors and API-like connectors to process any type of data or format. You can also upload custom data using spreadsheets, Excel files, .json, or .xml files.\u003C/p>\u003Cp>Once the data is on the platform, you can use Adverity’s transformation engine to clean, normalize, and unify it to create a clean data stack. This data is then visualization-ready. \u003C/p>\u003Cp>Adverity does come with a basic dashboard called “Data Explorer” where you can visualize your data in charts and graphs. However, you need to create every dashboard from scratch and there aren’t many customization or white-labeling options available. \u003C/p>\u003Cp>Like Funnel, you’ll need to rely on a third-party visualization tool like Looker Studio to get custom reports.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>600+ pre-built connectors\u003C/li>\u003Cli>Custom integrations via spreadsheets, Excel files, .json, or .xml files\u003C/li>\u003Cli>Data transfer to databases and data lakes\u003C/li>\u003Cli>AI-powered data transformation engine\u003C/li>\u003Cli>Built-in data governance\u003C/li>\u003Cli>Data Explorer dashboard\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Adverity Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Adverity has a very easy and user-friendly user interface to navigate throughout the entire system.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The passive destination with Google Data Studio is not helping to show the data easily.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4800787\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The one thing that I don't like about the Adverity is that it has less documentation which most of the time causing confusion about how to use the Adverity.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>No-code ETL transfers\u003C/li>\u003Cli>Predefined data transformation\u003C/li>\u003Cli>A large number of sources and destinations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Difficulty to use and set up\u003C/li>\u003Cli>Basic dashboards and reports\u003C/li>\u003Cli>Even the basic pricing may be too expensive\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Adverity’s pricing is hidden behind a “Contact Us” wall, but as of 2022, the company said their pricing starts from \u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-6827335\">1500 Euros a month\u003C/a>.\u003C/p>\u003Cp>Test use cases we’ve run at Whatagraph show Adverity is at least 50% to 60% more expensive than us, while not including visualization and custom reports. \u003C/p>\u003Ch2>10. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">\u003C/p>\u003Cp>Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>You can integrate with over 500 channels and harmonize and clean your data into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets. You can also keep your data in a fully-managed storage.\u003C/p>\u003Cp>Similar to Supermetrics and other ETL tools, you’ll still need to move your data from Improvado to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>However, Improvado does offer pre-built dashboards that you can use right away with your visualization tool of your choice. This means you won’t need to spend too much time creating dashboards and reports.\u003C/p>\u003Cp>But it can take months to implement Improvado and you’ll need to have strong coding skills to build dashboards. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>\u003Ch2>11. FiveTran\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at small to medium businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=TT85JYrCtIw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/TT85JYrCtIw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/fivetran-competitors\">Fivetran\u003C/a> is an automated data movement platform that simplifies the process of moving data from various sources to destinations like data warehouses and data lakes.\u003C/p>\u003Cp>It supports over 500 connectors, including SaaS applications, databases, and files, ensuring reliable and secure data transfers.\u003C/p>\u003Cp>With Fivetran is that you can automate data replication, real-time analytics, and cloud migrations, making it easier to gain insights and drive data-driven decisions.\u003C/p>\u003Cp>A unique feature of Fivetran is its automatic schema evolution. This means that Fivetran can automatically detect and adapt to changes in the data structure of your sources.\u003C/p>\u003Cp>For example, if a new field is added to a data source, Fivetran will automatically incorporate this change into your data pipeline without requiring manual intervention. This make sure that your data remains consistent and up-to-date, even as the structure of your source data evolves over time.\u003C/p>\u003Cp>The platform also offers different deployment models to meet various business and security needs, from fully-managed cloud solutions to on-premises setups.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Vast library of data integrations\u003C/li>\u003Cli>Complete replication from any source\u003C/li>\u003Cli>Fully managed pipeline 24x7\u003C/li>\u003Cli>Normalized schemas from denormalized APIs\u003C/li>\u003Cli>Automatic schema migrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>FiveTran Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Fivetran has provided us with a no code solution to extracting data into our databases and data warehouses, and has hugely simplified our data architecture and improved security.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10035854\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Relying on Fivetran means depending on a third-party service for critical data workflows. If there are outages or issues on their end, it could impact your data integration processes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10262766\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support could be so much more better.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10265004\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>No-code marketing analytics platform\u003C/li>\u003Cli>Automated data transformation\u003C/li>\u003Cli>Data governance and security features\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Time-consuming logging process\u003C/li>\u003Cli>Lacks enterprise-oriented data management features\u003C/li>\u003Cli>Limited support for historical data ingestion\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Fivetran comes with four pricing plans including the Free plan that includes all the features of the most popular Standard plan but with a usage limit of 500,000 monthly active rows.\u003C/p>\u003Cp>It’s meant for users who need to automate ETL for small amounts of data. Other plans are graded by the number of users, sync time, and advanced data features.\u003C/p>","2024-10-21T08:08:29.099Z","2025-09-25T09:52:15.040Z","2024-10-21T13:59:37.282Z",{"id":614,"name":615,"alternativeText":616,"caption":31,"width":617,"height":618,"formats":619,"hash":625,"ext":292,"mime":293,"size":626,"url":627,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":628,"updatedAt":628},13216,"11_Best_DashThis_Alternatives.png","Best DashThis alternatives and competitors banner image - Whatagraph",1880,1058,{"thumbnail":620},{"ext":292,"url":621,"hash":622,"mime":293,"name":623,"path":31,"size":624,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_11_Best_Dash_This_Alternatives_bfb6bab0bb.png","thumbnail_11_Best_Dash_This_Alternatives_bfb6bab0bb","thumbnail_11_Best_DashThis_Alternatives.png",31.69,"11_Best_Dash_This_Alternatives_bfb6bab0bb",767.9,"https://s3.us-east-2.amazonaws.com/whatagraph.com/11_Best_Dash_This_Alternatives_bfb6bab0bb.png","2024-10-21T13:31:17.020Z",{"id":593,"name":594,"about":595,"email":596,"createdAt":597,"updatedAt":598,"publishedAt":599,"slug":600,"linkedin_url":601},{"id":50,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":632,"dateReorder":605,"title":633,"slug":634,"summary":635,"body":636,"read_time":21,"createdAt":637,"updatedAt":638,"publishedAt":639,"errors":31,"table_of_contents":32,"cover_image":640,"author":655,"article_category":656},2330,"11 Best Klipfolio Alternatives in 2025: Reviews & Pricing","klipfolio-alternatives-and-competitors","\u003Cp>Klipfolio is a powerful data analytics tool, but it can be a pain to set up and use. You'll need to know SQL and basic coding to connect and organize your data.\u003C/p>\u003Cp>In this article, we’ll take you through:\u003C/p>\u003Cul>\u003Cli>The shortcomings of Klipfolio\u003C/li>\u003Cli>11 best Klipfolio alternatives\u003C/li>\u003Cli>Reviews, pricing, and features of each tool\u003C/li>\u003C/ul>","\u003Cp>Based on feedback from ex-Klipfolio users and online reviews, here are the key issues with the platform:\u003C/p>\u003Cp>\u003Cstrong>❌ Difficult to build, implement, and maintain:\u003C/strong> While Klipfolio offers pre-built data connectors, you’ll need to work with SQL queries and codes to create custom connections and to organize your data. \u003C/p>\u003Cp>The interface is clunky and confusing, making it hard to find the data you need. Users say it takes formal training and trial and error to build dashboards properly, and that pre-built options are limited and subpar.\u003C/p>\u003Cp>Many Klipfolio users end up having to hire a data scientist (or even a whole team) to build and maintain their dashboards, adding to the overall cost.\u003C/p>\u003Cp>\u003Cstrong>❌ Time-consuming: \u003C/strong>To create visualizations on Klipfolio, you’ll need to first create “Klips” (similar to widgets) and add them to your dashboard. Each “Klip” can take 10 minutes to an hour to create, and you need to repeat this for every widget. Overall, it can take you hours to create a full-blown dashboard on Klipfolio.\u003C/p>\u003Cp>\u003Cstrong>❌ Slow servers: \u003C/strong>Users say they encounter errors or timeouts when downloading reports as PDFs. Even simple reports with basic visualizations and no complex calculations take forever to load or will load without up-to-date data. Users also say Klipfolio “hangs” frequently when analyzing large data sets.\u003C/p>\u003Cp>\u003Cstrong>❌ Expensive: \u003C/strong>If you want full features like custom domains, single sign-on, and custom themes, you'll need to choose pricier plans: $420/month for 30 dashboards (custom themes not included) and $1025 for 80 dashboards.If you have 100+ clients, these options are still not enough.\u003C/p>\u003Cp>Priority support and onboarding are only offered in the top-tier plan, and with additional implementation or data scientist fees, you can end up paying 1000s of dollars a month.\u003C/p>\u003Cp>\u003Cstrong>❌ Poor customer service: \u003C/strong>Frustrated users say Klipfolio’s customer service is “terrible” and they felt like they were being a bother to the support team whenever they contact them. \u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re facing the same challenges, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 11 best Klipfolio alternatives which are easier to use, more cost effective, and come with great customer support.\u003C/p>\u003Ch2>11 Best Klipfolio Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best Klipfolio alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow.com \u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Cyfe\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>TapClicks\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Improvado\u003C/li>\u003C/ol>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and in-house teams that need scalable, accurate, and stunning reports without having to rely on data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=2LO530_r8AW8NMI7\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for an easier and more stable platform with excellent customer support \u003Ca href=\"https://whatagraph.com/\">\u003Cu>Whatagraph\u003C/u>\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is an all-in-one data platform that makes it easy to connect, organize, visualize, and share your data in one place. \u003C/p>\u003Cp>Unlike Klipfolio, you don’t need to have any coding skills or hire a data scientist to use Whatagraph. Anyone from your team, whether that’s an Account Manager or the CMO, can quickly log into Whatagraph and see insights right away.\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In a nutshell, here’s how Whatagraph works:\u003C/span>\u003C/p>\u003Col>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Connect to \u003C/strong>\u003C/span>\u003Ca href=\"https://whatagraph.com/integrations\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>55+ marketing platforms\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> automatically via native, stable connectors that don’t break.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003C/span>\u003Ca href=\"https://whatagraph.com/templates\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>ready-made templates\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> to build one from scratch.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003C/span>\u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>BigQuery\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> data warehouse or \u003C/span>\u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Looker Studio\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">.\u003C/span>\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png\" alt=\"Features Page Hero Desktop - Analytics dashboard showing Google Analytics results, key KPIs, and performance summary.\">\u003C/p>\u003Cp>All this on one \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-platform\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>marketing data platform\u003C/u>\u003C/a> means:\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ You can save up to 100 hours a month on analyzing data and creating reports.\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ Your data is organized on one platform and you have a clear view of marketing performance.\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ Your internal teams have a single source of truth to access insights and optimize campaigns.\u003C/p>\u003Cp>\u003Cstrong>✅  \u003C/strong>There are less chances of data inconsistencies and breakages.\u003C/p>\u003Cp>✅ Your clients or the C-Suite clearly sees the value of your agency.\u003C/p>\u003Cp>As Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> and one of our power users, puts it:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. It's now our Bible—both for our clients and internal teams.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But how does Whatagraph compare against Klipfolio exactly? Let’s take a look:\u003C/p>\u003Ch3>Klipfolio vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against Klipfolio and you can find \u003Ca href=\"https://whatagraph.com/alternatives/klipfolio\">\u003Cu>the full breakdown here\u003C/u>\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are five key ways Whatagraph outperforms Klipfolio:\u003C/p>\u003Ch3>1. Stable and fast platform \u003C/h3>\u003Cp>Klipfolio users say the platform “hangs” several times when they were working with large volumes of data. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_11_01_at_5_55_27_PM_9bbf4a453b.png\" alt=\"A screenshot of Klipfolio review - Whatagraph\">The platform also seems to have clunky integrations, with connections not working or dropping off often. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_11_01_at_5_52_48_PM_339a714488.png\" alt=\"A screenshot of Klipfolio review - Whatagraph\">Whatagraph eliminates these pain points.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>Our integrations\u003C/u>\u003C/a> are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, which means they’re more seamless, stable, and reliable. And Product engineers regularly maintain them so there are less breakages. \u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform.\u003C/p>\u003Cp>Thanks to a recent update to \u003Ca href=\"https://cloud.google.com/kubernetes-engine\">\u003Cu>Google Kubernetes Engine\u003C/u>\u003C/a>, even reports with heavy widgets, tabs, and charts\u003Cstrong> take less than 10 seconds\u003C/strong> to load on Whatagraph.\u003C/p>\u003Cp>And according to data from the past 6 months, \u003Cstrong>Whatagraph has an average uptime of 99.95%\u003C/strong>. \u003C/p>\u003Cp>We also have an emergency alert that will wake up all our Product engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.\u003C/p>\u003Cp>Whatagraph also comes with a consistent refresh-rate of 30 minutes on all plans. In contrast, the refresh-rate on Klipfolio depends on the plan—ranging from 4 hours to 30 minutes. \u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ The platform is stable and there are few inconsistencies or delays in the data. \u003C/p>\u003Cp>✅ Bugs get resolved faster without needing to get a third-party company involved.\u003C/p>\u003Cp>✅ Your reports load fast.\u003C/p>\u003Cp>✅ Platform downtimes are very rare, and are quickly resolved by our Product engineers who are on call 24/7.\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Our users love how seamless and stable connections are on Whatagraph. Here’s what Tanja Keglić, Performance Marketing Manager at \u003C/span>\u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Achtzehn Grad\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">, says:\u003C/span>\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Cspan style=\"color:#1155cc;\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/span>\u003C/a>\u003C/p>\u003Ch3>2. Easier and faster to build visualizations\u003C/h3>\u003Cp>To create visualizations on Klipfolio, you’ll need to work with two different workspaces: “Klips” and “Dashboards”.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klips_vs_dashboards_fd8851fb6b.png\" alt=\"Klips vs dashboards - Whatagraph\">\u003C/p>\u003Cp>Klips are widgets that show your data. It can take anywhere from 10-60 minutes to create each Klip as you’ll need to: \u003C/p>\u003Cul>\u003Cli>Import your data from spreadsheets, Google drive, or REST API\u003C/li>\u003Cli>Choose the data you want to visualize\u003C/li>\u003Cli>Organize and aggregate the data\u003C/li>\u003Cli>Configure widget settings \u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/Capterra___4503127/\">\u003Cu>Users say\u003C/u>\u003C/a> the user interface to create Klips can be confusing and clunky, and that it’s difficult to find the exact data you need. For instance, if you want to upload your data from REST API, you’ll need to know how to read and configure API queries.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_review_difficult_to_use_f501d898af.png\" alt=\"A screenshot of Klipfolio review - Whatagraph\">Plus, you’ll need to repeat the entire process for every widget you want to visualize. Klipfolio \u003Ci>does \u003C/i>offer pre-made “Klips” but they’re limited, as \u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-7205491\">\u003Cu>this review\u003C/u>\u003C/a> puts it: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_review_Klips_10016a4147.png\" alt=\"A screenshot of Klipfolio review - Whatagraph\">Once you’re done creating these Klips, you’ll need to add them one by one onto your dashboard. This entire process can take up to 2 to 3 hours.\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">On Whatagraph 3.0, building a dashboard doesn’t feel like “work.” \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">With \u003C/span>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">, you can go from blank screen to fully branded, client-ready report in minutes—without juggling multiple editors, broken connectors, or hours of manual setup.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here’s how it works:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>IQ Report Creation\u003C/strong>: Just type what you need (“Build me a GA4 + Meta Ads performance report”) and IQ creates the full report in one go. No need to piece together dozens of widgets manually.\u003C/span>\u003C/li>\u003C/ul>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>IQ Themes\u003C/strong>: Upload a logo or brand color, and IQ auto-styles the entire report. Fonts, HEX codes, icons, layouts—done in seconds.\u003C/span>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>IQ Summary\u003C/strong>: Instead of writing insights by hand, IQ generates plain-language takeaways based on the data (great for client updates or internal reviews).\u003C/span>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>IQ Chat\u003C/strong>: Ask questions in plain English: “Which campaign drove the most conversions this week?” Whatagraph gives instant answers with charts or numbers.\u003C/span>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/figure>\u003Cp>\u003Cspan style=\"color:#000000;\">All this means reports that would take hours in Klipfolio are ready in minutes with Whatagraph. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And this is why agencies like Maatwerk Online are saving \u003C/span>\u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>100 hours a month on reporting\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">, while Ampilio \u003C/span>\u003Ca href=\"https://whatagraph.com/case-studies/ampilio\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>cut report creation time to just one hour per client\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Lars Maat, Co-Founder of Maatwerk Online says: \u003C/span>\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Start free with Whatagraph today.\u003C/u>\u003C/span>\u003C/a>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And if you don’t want to use AI? You still have the classic Whatagraph experience:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✅ Drag-and-drop pre-built widgets\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✅ Ready-made report templates\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✅ Custom formulas, blended data, and flexible styling options\u003C/span>\u003C/p>\u003Cp>And when the time comes for sharing your reports/dashboards, you can either:\u003C/p>\u003Col>\u003Cli>Send automated emails to specific people at specific times, days, and cadence. Customize the email subject lines, body copy, and even domains. \u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or Excel spreadsheets.\u003C/li>\u003C/ol>\u003Ch3>3. Powerful (but easy) data organization features\u003C/h3>\u003Cp>Customizable widgets are great, but what if you wanted to show custom metrics in these widgets? \u003C/p>\u003Cp>On Whatagraph, you can easily create custom data blends, widgets, and dimensions through simple workflows that only take seconds to set up. Let’s look at each in more detail.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Data blends\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>You can use data blends to add different sources together into one unified data source and visualize it as one on your report.\u003C/p>\u003Cp>This not only keeps your reports tidy and easy to read, but also gives you a more comprehensive view of performance.\u003C/p>\u003Cp>To \u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-how-to-create-and-use-data-blends\">\u003Cu>create data blends\u003C/u>\u003C/a>, all you need to do is choose the source, dimensions, and metrics from different sources in these tables:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_data_blend_1_99cc632827.png\" alt=\"How data blends work on Whatagraph - Whatagraph\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Custom dimensions \u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Custom dimensions are great for unifying names of various cross-channel dimensions and grouping different data points from various integrations.\u003C/p>\u003Cp>For instance, let’s say you want to standardize the dimensions for gender, age, and device on two different channels—\u003Ca href=\"https://whatagraph.com/facebook-ads-reporting-tool\">\u003Cu>Facebook Ads\u003C/u>\u003C/a> and \u003Ca href=\"https://whatagraph.com/templates/google-ads-report\">\u003Cu>Google Ads\u003C/u>\u003C/a>.  \u003C/p>\u003Cp>In the “Before” screenshot, we can see that the device platform was in fact inconsistent across the two channels, and additionally, the output itself from Google Ads was in all capital letters, making the two tables side by side less appealing. \u003C/p>\u003Cp>You can standardize these dimensions using \u003Ca href=\"https://help.whatagraph.com/en/articles/8267387-how-to-create-and-use-a-custom-dimension\">\u003Cu>a simple 4-step workflow\u003C/u>\u003C/a>, and you’ll get two identical tables despite pulling numbers and dimensions from two totally different APIs.  \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Unify_dimensions_names_816bd11bc9.png\" alt=\"How to unify dimensions names on Whatagraph - Whatagraph\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Custom metrics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Custom metrics are great for unifying , changing names permanently for various metrics, as well as creating complex or simple custom formulas that can be used in widgets and tables.\u003C/p>\u003Cp>For instance, say you want to report on the total number of “Engaged Sessions” from both \u003Ca href=\"https://whatagraph.com/google-analytics-4-reporting-tool\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Google Analytics 4\u003C/u>\u003C/a> and \u003Ca href=\"https://whatagraph.com/blog/articles/facebook-analytics-tools\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Facebook page\u003C/u>\u003C/a>. You can set up a custom metric on Whatagraph, like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_6371f988df.png\" alt=\"How custom metrics work on Whatagraph - Whatagraph\">The best part is you can create all these natively inside of your report. This means you don’t need to waste time going back and forth from one workspace to another.\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And with Whatagraph IQ Dimensions (available on \u003C/span>\u003Ca href=\"https://whatagraph.com/pricing\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>more advanced plans\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">), you don’t even have to do all this manually. You can just ask AI to:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_bef3bef70a.webp\" alt=\"Whatagraph IQ Dimensions - Prompt to group and label data with Facebook Ads and campaign names.\">\u003C/p>\u003Ch3>4. Straightfoward pricing with more value\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Klipfolio’s pricing might look cheaper on the surface, but it quickly becomes restrictive as you scale. Even the most expensive plan “Premier” ($900/mo) only gives you 80 dashboards — which is nowhere near enough for large-scale agencies. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">On top of that, essential features are hidden behind costly add-ons. \u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_pricing_d0d2904dee.png\" alt=\"Klipfolio Pricing - A comparison chart of four different pricing tiers for Klipfolio\">\u003Cbr>The cheaper plans also don’t come with:\u003C/p>\u003Cp>❌ Scheduled reports\u003C/p>\u003Cp>❌ White-labeling features\u003C/p>\u003Cp>❌ Priority support\u003C/p>\u003Cp>❌ Custom onboarding\u003C/p>\u003Cp>❌ Single SSO\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_pricing_3_98891a28af.png\" alt=\"A screenshot of Klipfolio pricing - Whatagraph\">\u003Cspan style=\"color:#000000;\">And the more clients you add, the more dashboards you’ll need — which means your costs can skyrocket.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In contrast, Whatagraph’s pricing is built for agencies that want to grow without hitting a ceiling. On ALL plans, you’ll get:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Unlimited dashboards and reports\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Unlimited users\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ AI-powered \u003Cstrong>Whatagraph IQ\u003C/strong> (report creation, widgets, themes, summaries, chat)\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ White-labeling features (including custom domains and branded themes)\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Data transfer to BigQuery and Looker Studio\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Dedicated Customer Success Manager (Boost and Max plans)\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Enterprise SSO/SAML (Max plan)\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Fast, reliable support via live chat that responds within 4 minutes (on all plans)\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">\u003Cspan style=\"color:#000000;\">Instead of nickel-and-diming agencies for essentials, Whatagraph includes the tools you need to scale from day one, with AI automation to save time as you grow.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Convinced Whatagraph is the best Klipfolio alternative? \u003C/span>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Start free today.\u003C/u>\u003C/span>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">55+ stable native integrations across paid ads, social, SEO, email, and more\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Custom integrations via API, Google Sheets, or BigQuery\u003C/span>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> – AI-powered reporting tools\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Versatile drag-and-drop widgets for reports and dashboards\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Custom metrics, dimensions, and data blends\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Performance monitoring overview\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Library of pre-made dashboard and report templates\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Spaces – organize reports with descriptions, colors, and better team alignment\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Custom branding and white labeling\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Automated report sharing via email or live dashboard links\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Only one data warehouse available \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/pricing\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph’s pricing\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> is transparent and flexible, with plans based on \u003Cstrong>source credits\u003C/strong> (how many platforms you connect and how much data you move) and the level of customization you need.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here’s the breakdown:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Forever Free\u003C/strong> – Get started at no cost with 5 source credits, Whatagraph IQ basics, pre-made templates, and live chat support. Perfect for testing reporting workflows without commitment.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Start \u003C/strong>–\u003Cstrong> $229/month (billed annually)\u003C/strong> – 20 source credits, \u003Cstrong>essential integrations\u003C/strong>, Whatagraph IQ, pre-made templates & transformations, unlimited dashboards/reports, and live chat support.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Boost \u003C/strong>–\u003Cstrong> $579/month (billed annually)\u003C/strong> – 60 source credits, everything in Start plus \u003Cstrong>advanced integrations\u003C/strong>, custom data transformations, white-labeling, performance overview dashboards, and a dedicated Customer Success Manager.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Max \u003C/strong>–\u003Cstrong> Custom pricing\u003C/strong> – 100+ source credits, everything in Boost plus \u003Cstrong>premium integrations\u003C/strong>, advanced data aggregations, Whatagraph IQ+, SSO, tailored onboarding, and priority support.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Start free with Whatagraph.\u003C/u>\u003C/span>\u003C/a>\u003C/p>\u003Ch2>2. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">\u003Cu>dashboard software\u003C/u>\u003C/a> mostly targeting Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>A cool feature of Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>Compared to Klipfolio, Geckoboard is easier to use—you can set it up and launch in minutes.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>3. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_630d75f1a8.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003Cbr>If you’re looking for an enterprise-level business intelligence tool, Tableau is a great choice. It’s a data analysis and a visualization tool in one. \u003C/p>\u003Cp>For a powerful data analysis tool, Tableau is still easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>The charting and data exploration features are more sophisticated than Databox, as Tableau provides robust analytics capabilities, including support for advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering. \u003C/p>\u003Cp>What’s more, Tableau boasts quite a large and active user community called “Tableau Community Forums” with a wealth of resources, forums, and online training materials to help you learn the platform and troubleshoot issues.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>4. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>DashThis\u003C/u>\u003C/a> is a simple marketing reporting tool that connects to 34+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started. \u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>5. Grow.com\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards\u003C/strong> which shows blended data sources and metrics\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>The key advantage of Grow over Klipfolio is their 24/7 customer support via live chat. US-based customers can also call their hotline to get quick answers. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>6. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>NinjaCat\u003C/u>\u003C/a> is an end-to-end marketing dashboard for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. \u003C/p>\u003Cp>While Klipfolio is more of a visualization tool, NinjaCat is a data pipeline tool. You can store your data in a managed warehouse or ship it to destinations like Snowflake, BigQuery, or Tableau.\u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">\u003Cbr>Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>7. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app and reporting platform that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing. \u003C/p>\u003Cp>The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.\u003C/p>\u003Cp>However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>A wide library of dashboard templates\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Custom and pre-build widgets\u003C/li>\u003Cli>Built-in keyword tracking tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Wide range of integrations\u003C/li>\u003Cli>Affordable price\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Incorrect data on widgets\u003C/li>\u003Cli>Poor customer service \u003C/li>\u003Cli>Limited customization and data transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Cyfe offers five pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $19/month for 2 dashboards and 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month for 5 dashboards and 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$49/month for 10 dashboards and 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$89/month for 20 dashboards and unlimited users\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Agency: \u003C/strong>$150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features\u003C/p>\u003Ch2>8. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Databox\u003C/u>\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. \u003C/p>\u003Cp>Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>A unique feature that Databox offers that Klipfolio doesn’t is the Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind. \u003C/p>\u003Cp>Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. \u003C/p>\u003Cp>However, similar to Klipfolio, Databox users say the platform is clunky and has an unappealing user interface.\u003C/p>\u003Cp>Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards. \u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>9. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large companies with PPC and SEO campaigns\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>TapClicks\u003C/u>\u003C/a> is a unique digital marketing platform in the sense that it’s eight different products bundled into one. Here’s a breakdown of each of them:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapData: \u003C/strong>Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.\u003C/li>\u003Cli>\u003Cstrong>TapReports: \u003C/strong>Visualize, optimize, and share your data with clients in customizable dashboards and automated reports. \u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>Discover trends and opportunities from your data.\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> Get AI-powered insights and recommendations to optimize your campaigns. \u003C/li>\u003Cli>\u003Cstrong>TapOrders:\u003C/strong>\u003Ci> \u003C/i>Automate orders and enter client objectives and goals at the point of sale. Connect a CRM, import files and create online forms for any product. \u003Ci>Best for eCommerce businesses.\u003C/i>\u003Cstrong> \u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow:\u003C/strong> Automatically route tasks based on your business processes and streamline your fulfillment workflow.\u003Ci> Best for project managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Raven by TapClicks: \u003C/strong>Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis. \u003Ci>Best for SEO managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence: \u003C/strong>Get local SEM data intelligence to create better proposals and to win more clients. \u003C/li>\u003C/ol>\u003Cp>This all sounds great but TapClicks does seem to be a bit of a “Jack of all trades, master of none”. Based on online reviews, their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to load data into data warehouses, databases, and data visualization tools\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive dashboards\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>\u003Ch2>10. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>AgencyAnalytics\u003C/u>\u003C/a> is a marketing reporting platform specifically for SEO and content marketing agencies.\u003C/p>\u003Cp>You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It also comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. \u003C/p>\u003Cp>AgencyAnalytics’ main advantage over Klipfolio is its ease of use. Even though AgencyAnalytics offers a lot of customization and white-labeling options, you can create a dashboard quickly thanks to their wide library of templates. \u003C/p>\u003Cp>Another unique feature of AgencyAnalytics is their “Account dashboard” which allows you to visualize and monitor campaign performance for all your clients at a glance. \u003C/p>\u003Cp>You can also manage clients and staff on the platform through granular user access and permissions. \u003C/p>\u003Cp>However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: \u003C/strong>For established agencies with 50+ clients \u003C/li>\u003C/ul>\u003Ch2>11. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>You can integrate with over 500 channels and harmonize and clean your data into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets, or keep your data in a fully-managed storage. \u003C/p>\u003Cp>However, Improvado is an \u003Cu>ETL tool\u003C/u> (Extract, Transform, Load), which means you’ll need to move your data to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>Improvado’s uniqueness lies in its AI-powered “campaign governance” solution which automatically validates campaign targeting, naming conventions, brand safety, KPI pacing, and more. It also validates the consistency of your performance metrics and alerts you about any issues. \u003C/p>\u003Cp>But because of the vast features available, it can take months to implement Improvado. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>","2024-11-04T09:40:22.560Z","2025-10-06T14:40:02.504Z","2024-11-04T13:10:37.043Z",{"id":641,"name":642,"alternativeText":643,"caption":31,"width":538,"height":539,"formats":644,"hash":650,"ext":292,"mime":293,"size":651,"url":652,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":653,"updatedAt":654},15591,"Klipfolio alternatives and competitors.png","Klipfolio Alternatives And Competitors - Five app icons on a wavy blue background.",{"thumbnail":645},{"ext":292,"url":646,"hash":647,"mime":293,"name":648,"path":31,"size":649,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Klipfolio_alternatives_and_competitors_c707bd2446.png","thumbnail_Klipfolio_alternatives_and_competitors_c707bd2446","thumbnail_Klipfolio alternatives and competitors.png",26.66,"Klipfolio_alternatives_and_competitors_c707bd2446",1427.8,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_alternatives_and_competitors_c707bd2446.png","2025-10-06T13:23:45.988Z","2025-10-06T13:23:50.599Z",{"id":593,"name":594,"about":595,"email":596,"createdAt":597,"updatedAt":598,"publishedAt":599,"slug":600,"linkedin_url":601},{"id":50,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":658,"dateReorder":605,"title":659,"slug":660,"summary":661,"body":662,"read_time":21,"createdAt":663,"updatedAt":664,"publishedAt":665,"errors":31,"table_of_contents":32,"cover_image":666,"author":681,"article_category":682},2337,"13 Best Geckoboard Alternatives in 2025 [Tested by Us] ","geckoboard-alternatives-and-competitors","\u003Cp>Geckoboard is a great business dashboard tool, but it can be limiting for marketing agencies working with dozens of clients and channels.\u003C/p>\u003Cp>To help you find the best Geckoboard alternative, I did three things:\u003C/p>\u003Cul>\u003Cli>Spoke with our customers who previously used Geckoboard.\u003C/li>\u003Cli>Scoured online reviews and community forums to find the best alternatives. \u003C/li>\u003Cli>Tried and tested the tools. \u003C/li>\u003C/ul>\u003Cp>Full disclosure—one of these tools is ours. But that’s because we genuinely believe Whatagraph can help you overcome the limitations of Geckoboard. \u003C/p>\u003Cp>But we’re also not here to bash our competitors. We researched them thoroughly (and even tried them out) so you can really understand what they’re great at and if they’re best for you.\u003C/p>\u003Cp>By the end of the article, we hope you’ll find a Geckoboard alternative that fits your needs—whether it’s us or not. \u003Cbr> \u003C/p>","\u003Cp>The biggest complaint we hear from ex-Geckoboard users is that it’s limited. Here are a few ways how:\u003C/p>\u003Cp>\u003Cstrong>❌ No data blending: \u003C/strong>Geckoboard doesn’t allow combining data from different datasets or widgets. To compare metrics, you can only place them side by side on your dashboard. \u003C/p>\u003Cp>\u003Cstrong>❌ No custom metrics or dimensions: \u003C/strong>You can’t create custom formulas on Geckoboard, and this makes it difficult to visualize accurate data on reports.\u003Cstrong> \u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>❌ Limited white-labeling: \u003C/strong>You can only upload your logo and choose a “Dark” or “Light” theme on Geckoboard. Other than this, you can’t use custom domains for reports or remove Geckoboard’s branding throughout the dashboard.\u003C/p>\u003Cp>\u003Cstrong>❌ No AI insights: \u003C/strong>You can't talk with your data as you can in other data and reporting tools platforms. Also, you need to summarize each report manually to unearth actionable insights and next steps.  \u003C/p>\u003Cp>\u003Cstrong>❌ Visually static: \u003C/strong>Geckoboard comes with limited customization options for their dashboards. For instance, you can’t drag and drop widgets anywhere you want, resize the columns within the tables, or add your own color schemes to tables and widgets.\u003C/p>\u003Cp>\u003Cstrong>❌ No data transfers: \u003C/strong>Geckoboard is strictly a visualization tool, meaning you can’t transfer data to third-party platforms like BigQuery, Looker Studio, or Google Sheets (if you wanted to).\u003C/p>\u003Cp>—\u003C/p>\u003Cp>If you’ve outgrown Geckoboard, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 13 best Geckoboard alternatives that come with advanced data analytics, fully-customizable dashboards, and white-labeling options.\u003C/p>\u003Ch2>13 Best Geckoboard Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 13 best Geckoboard alternatives we’ll review in this article:\u003C/p>\u003Cul>\u003Cli>Whatagraph\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Grow.com\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Cyfe \u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Swydo\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003C/ul>\u003Cp>Have a set of features you’re looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=14]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and in-house teams that need fast, accurate, and stunning reports without technical expertise\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=2LO530_r8AW8NMI7\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a platform with more customization and data transformation features, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is the easiest AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly.\u003C/p>\u003Cp>Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results—without needing technical expertise.\u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png\" alt=\"Features Page Hero Desktop - Analytics dashboard showing Google Analytics results, key KPIs, and performance summary.\">\u003C/p>\u003Cp>But how does Whatagraph compare against Geckoboard exactly? Let’s take a look:\u003C/p>\u003Ch3>Geckoboard vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>In a nutshell, here are six key ways Whatagraph outperforms Geckoboard:\u003C/p>\u003Ch3>1. Stable, reliable, and all-in-one platform\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png\" alt=\"Reporting Stack In One Place - A dashboard displaying marketing report with data and graphs.\">\u003C/figure>\u003Cp>Geckoboard is purely a visualization dashboard tool—apart from connecting and visualizing your data, there’s not much else you can do. \u003C/p>\u003Cp>Whatagraph, on the other hand, takes care of your entire data journey. You can not only connect and visualize but also:\u003C/p>\u003Cul>\u003Cli>Clean, prep, and organize your data to make sure you’re showing the most accurate data on your reports\u003C/li>\u003Cli>Transfer your data to Looker Studio, BigQuery, or Google Sheets\u003C/li>\u003Cli>Export the data from your reports as Excel or CSV files\u003C/li>\u003C/ul>\u003Cp>And we built Whatagraph to be extremely reliable, accurate, and stable for our users. Here’s how we achieve this goal:\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>All our data \u003Ca href=\"https://whatagraph.com/integrations\">integrations\u003C/a> are built in-house, which means they’re seamless, stable, and reliable. Our Product Team regularly maintains them, so you don’t have to. And if there are bugs, we can resolve them\u003Cstrong> fast \u003C/strong>without having to get a third-party company involved.\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>According to internal data from the past 6 months, Whatagraph has an average uptime of 99.95%. This means system outages are very\u003Ci> (very) \u003C/i>rare.\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>You can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform. \u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Your data refreshes every 30 minutes\u003Cstrong> \u003C/strong>across all your sources, reports, and blends, meaning there are no inconsistent data on reports. \u003C/p>\u003Cp>On Geckoboard, the refresh rate depends on the data source and it can be anywhere between 1 to 60 minutes.\u003C/p>\u003Cp>Our users love how seamless and stable connections are on Whatagraph. Here’s what Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>2. Powerful (but easy) data transformation\u003C/h3>\u003Cp>If you’re working with 100s of channels and campaigns, you need to organize metrics and dimensions before you visualize the data so your reports will be neat, tidy, and easy to read. \u003C/p>\u003Cp>Plus, platforms like Google and Meta are notorious for inflating their conversion metrics.\u003C/p>\u003Cp>In this case, you should be able to create custom formulas where you can actually show the actual numbers of conversions and other metrics. \u003C/p>\u003Cp>Unfortunately, Geckoboard does not support aggregating data from different datasets/widgets (yet). The only way you can compare data from different channels is to add individual metrics side by side to your dashboard. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_grouping_numbers_ba4a637d13.gif\" alt=\"Geckoboard grouping numbers - Whatagraph\">\u003C/figure>\u003Cp>In Whatagraph, however, we have an entire dedicated space for data organization, aptly called \u003Ca href=\"https://whatagraph.com/organize\">“Organize”\u003C/a> where you can:\u003C/p>\u003Cul>\u003Cli>Blend metrics and dimensions from different channels into unified metrics\u003C/li>\u003Cli>Create custom formulas\u003C/li>\u003Cli>Unify names\u003C/li>\u003Cli>Group data sources and metrics by campaigns or regions\u003C/li>\u003Cli>Save new metrics and formulas as templates to re-use the next time\u003C/li>\u003C/ul>\u003Cp>For instance, say you want to show the ‘Total Ad Spend” across multiple PPC channels. All you need to do is create a custom metric like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_total_ad_spend_ab55b08b47.png\" alt=\"How to create custom metric on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>Then, you’ll get an aggregated metric of “Total Ad Spend” to add to your reports.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Total_ad_spend_widget_bd3e924bac.png\" alt=\"Total ad spend widget - Whatagraph\">\u003C/figure>\u003Cp>You can also combine data from completely different sources and channels. Say you want to blend data from Facebook Ads and Google Analytics 4. All you need to do is:\u003C/p>\u003Col>\u003Cli>Choose the data sources.\u003C/li>\u003Cli>Choose the dimensions and metrics you wish to use inside the blend.\u003C/li>\u003Cli>Select a \u003Ca href=\"https://help.whatagraph.com/en/articles/8930564-what-are-the-different-join-types\">join type\u003C/a>.\u003C/li>\u003Cli>Give it a name and description.\u003C/li>\u003C/ol>\u003Cp>And you can use the new blended source inside your reports right away. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blended_source_Facebook_Ads_and_GA_4_4e3b4cf348.png\" alt=\"How to blend data on Whatagraph - Whatagraph\">\u003C/figure>\u003Cp>But with Whatagraph IQ Dimensions (available on \u003Ca href=\"https://whatagraph.com/pricing\">more advanced plans\u003C/a>), you don’t even have to do all this manually. You can just ask AI to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/li>\u003Cli>\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg\" alt=\"Create Custom Dimensions Without The Guesswork with Whatagraph IQ\">\u003C/p>\u003Cp>Plus, with \u003Ca href=\"https://whatagraph.com/performance-monitoring\">Performance Monitoring\u003C/a>, it's even faster and easier to get actionable insights from your scattered data. You can:\u003C/p>\u003Cul>\u003Cli>Group 100s of scattered data sources from the same category into unified Source Groups in seconds\u003C/li>\u003Cli>Add custom tags to your data and filter it by client, business type, location, Account Manager, or more\u003C/li>\u003Cli>Monitor your key metrics from all campaigns and clients in one space\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2ac8d5f2ec.png\" alt=\"Overview.png\">Powerful and easy data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients see accurate metrics rather than over or under-reported ones. \u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients. \u003C/p>\u003Ch3>3. Highly customizable and easy to build dashboards\u003C/h3>\u003Cp>Once you’ve organized your data, it’s time to visualize it. \u003C/p>\u003Cp>In Geckoboard, you can’t drag-and-drop widgets onto your dashboard. Instead, you’ll need to: \u003C/p>\u003Cul>\u003Cli>Click on “Add widget”\u003C/li>\u003Cli>Connect to your data source\u003C/li>\u003Cli>Choose the metric you want to visualize\u003C/li>\u003Cli>Customize that widget\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_free_trial_cbf26e6ff2.png\" alt=\"Geckoboard's dashboard - Whatagraph\">\u003C/p>\u003Cp>And this is just for \u003Ci>one \u003C/i>widget. For every new widget you want to add to your dashboard, you’ll need to repeat this process. This creates unnecessary back and forth between the dashboard and the widget builder, and can be time-consuming. \u003C/p>\u003Cp>Geckoboard also doesn’t offer any AI features to speed things up. \u003C/p>\u003Cp>In Whatagraph, building your dashboard is as easy as 1-2-3 (and actually fun).\u003C/p>\u003Cp>Thanks to \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, you no longer have to manually drag widgets, tweak filters, or fight clunky layouts:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Report Creation\u003C/strong> – Just type what you need (“Build me a GA4 performance dashboard” or “Show ROAS by channel”) and Whatagraph instantly generates a full report. Need a specific chart? Ask, and IQ builds the exact visualization for you.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Summary \u003C/strong>– Get plain-language insights automatically written for you, instead of manually interpreting every metric.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Chat\u003C/strong> – Ask questions about your data in plain language and get instant answers right inside your report.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Themes\u003C/strong> – Brand your reports in seconds. Upload a logo or image and IQ generates a matching theme, complete with fonts and HEX codes.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Get started with Whatagraph for free.\u003C/a>\u003C/p>\u003Cp>Thanks to these AI features, agencies like \u003Ca href=\"https://www.maatwerkonline.nl/\">Maatwerk Online\u003C/a> are saving 100 hours per month on reporting. Lars Maat, Co-founder, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Another feature that Geckoboard users love about Whatagraph is our\u003Cstrong> folder management\u003C/strong>. You can create folders for each client, Account Manager, or campaign, and organize all the relevant reports underneath each.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Spaces_on_Whatagraph_528b462b9b.png\" alt=\"Spaces On Whatagraph - Screenshot of a dashboard with space management and reporting features.\">Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Link reports together and edit in bulk (instead of one by one)\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Add different “tabs” to one report to show performance for each channel or campaign\u003C/p>\u003Cp>✅ Insert or delete rows anywhere on your report \u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Change your report orientation as Portrait or Landscape \u003C/p>\u003Cp>Our customers love how simple and easy Whatagraph is to use. André Cardoso, Project and Performance Marketing Manager at \u003Ca href=\"https://wisepirates.com/\">Wise Pirates\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Whatagraph is really simple to use, intuitive, and perfect for marketing teams with limited technical knowledge.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/wise-pirates\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>4. Stunning white-labeled reports in seconds\u003C/h3>\u003Cp>When it comes to white-labeling your reports, in Geckoboard, you can only upload your logo and customize your color scheme \u003Ci>(only available on the Pro plan)\u003C/i>.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_customize_dc6f802998.png\" alt=\"Whitelabeling reports on Geckoboard - Whatagraph\">\u003C/figure>\u003Cp>Whatagraph goes far beyond that with \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">\u003Cstrong>IQ Theme\u003C/strong>\u003C/a> that lets you create entire branded themes in second with AI. \u003C/p>\u003Cp>Here’s how that works: \u003C/p>\u003Cul>\u003Cli>Upload a logo or brand image, and Whatagraph builds a matching palette with fonts, HEX codes, and chart colors\u003C/li>\u003Cli>Or describe the style you want in plain language, and Whatagraph produces a ready-to-use theme\u003C/li>\u003Cli>Fine-tune the colors and fonts manually\u003C/li>\u003Cli>Save each theme as a “Global theme” so you (and your team) can re-use it across all reports\u003C/li>\u003C/ul>\u003Cp>This means you deliver reports that look professionally designed, tailored to each client or brand, and consistent across campaigns.\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/xLMRV5bEkMx8GYoO\" target=\"_blank\" rel=\"noopener noreferrer\">social media report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_2_9501e2a32d.png\" alt=\"Social Media Report Template - A social media report with data visualizations and metrics.\">\u003C/p>\u003Cp>And here’s an example of a \u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">paid-per-click report template\u003C/a>:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/figure>\u003Cp>Ready to send your report off? You can send automated emails to specific people on both Geckoboard and Whatagraph. \u003C/p>\u003Cp>But with Geckoboard, the only customization you can do is the cadence, day, and time. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_send_email_eebc798556.png\" alt=\"How to customize emails on Geckoboard - Whatagraph\">\u003C/figure>\u003Cp>In Whatagraph, you can not only customize these but also:\u003C/p>\u003Cul>\u003Cli>the logo\u003C/li>\u003Cli>header text\u003C/li>\u003Cli>body text\u003C/li>\u003Cli>subject lines\u003C/li>\u003Cli>domains\u003C/li>\u003C/ul>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Customize_email_style_c5800430fb.png\" alt=\"Customize email style - Whatagraph\">6. Straightforward pricing with real value\u003C/h3>\u003Cp>Geckoboard’s pricing is based on the number of dashboards, editors, and viewers. For example:\u003C/p>\u003Cul>\u003Cli>Essential: $60/month for 1 dashboard and 1 editor\u003C/li>\u003Cli>Core: $175/month for 20 dashboards\u003C/li>\u003Cli>Pro: $319/month for 50 dashboards\u003C/li>\u003C/ul>\u003Cp>That means as your reporting needs grow, costs rise quickly, and you’re still capped on how many dashboards and users you can have.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_pricing_cb274b45ec.png\" alt=\"Geckoboard Pricing - A pricing table with 4 plan options: Essential, Core, Pro, and Enterprise.\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/pricing\">Whatagraph’s pricing\u003C/a> is based on \u003Cstrong>source credits\u003C/strong>, which you use to connect data sources, blend cross-channel data, and send data to a warehouse. \u003C/p>\u003Cp>All plans include unlimited dashboards, unlimited users, and powerful AI features.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">Here’s where Whatagraph delivers more value, even if it might be more expensive than Geckoboard: \u003C/p>\u003Cp>✅ Unlimited dashboards and users on every plan\u003C/p>\u003Cp>✅ Whatagraph IQ included: AI report creation, insights, themes, and summaries\u003C/p>\u003Cp>✅ Cross-channel data blending and custom metrics with no-code workflows\u003C/p>\u003Cp>✅ White-labeling and IQ Theme for stunning, branded reports in seconds\u003C/p>\u003Cp>✅ 30-min data refresh rates across all plans\u003C/p>\u003Cp>✅ Direct exports to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Live chat support with <4 min response time\u003C/p>\u003Cp>Convinced Whatagraph is the right Geckoboard alternative for you? \u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today.\u003C/a> \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ stable native integrations across paid ads, social, SEO, email, and more\u003C/li>\u003Cli>Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> – AI-powered reporting tools\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Performance monitoring overview\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli>Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli>Custom branding and white labeling\u003C/li>\u003Cli>Automated report sharing via email or live dashboard links\u003C/li>\u003Cli>Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Only one data warehouse destination available\u003C/li>\u003C/ul>\u003Ch2>2. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>I thought it was very cool that once you login to Databox, you’ll see an overview of your key metrics and AI performance summaries:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_AI_insights_9336e4392b.png\" alt=\"Databox AI insights - Whatagraph\">\u003C/figure>\u003Cp>This helps you understand performance at a glance.\u003C/p>\u003Cp>A unique feature that Databox offers that Geckoboard doesn’t is the Benchmark Groups. \u003C/p>\u003Cp>You can join “Invite only” groups where users report on key performance metrics across different channels. This way you can benchmark against whether you’re on the right track with your own campaigns. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_Benchmark_groups_600e74fa6b.png\" alt=\"Databox Benchmark groups - Whatagraph\">Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. On TapClicks, this is only possible through emails.\u003C/p>\u003Cp>But things get complicated when you actually start to build your own dashboard. You’ll need to manually configure three separate components: \u003C/p>\u003Cul>\u003Cli>Metrics – individual metric widgets\u003C/li>\u003Cli>Databoards — live data dashboards (mostly for internal teams)\u003C/li>\u003Cli>Reports — PowerPoint slides style reports (mostly for clients/C-Suite)\u003C/li>\u003C/ul>\u003Cp>For instance, within a Databoard, you’ll need to manually customize each widget, e.g. a line chart.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_s_databoard_editor_1d2842f8b9.webp\" alt=\"Databox's databoard editor - Whatagraph\">And if you want reports, you’ll need to create a separate “Slide presentation” and manually configure the design all over again.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_report_slide_09138997ef.webp\" alt=\"Databox report slide - Whatagraph\">\u003Cbr>Databox’s reports are also not linked, which means you’ll need to edit them one by one rather than in batch. \u003C/p>\u003Cp>All of these can eat up hours of your time. Databox users online also say their integrations break often and there are frequent data outages.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards. \u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>3. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Klipfolio’s key advantage over Geckoboard lies in PowerMetrics. With it, you can not only connect all your data sources, but also:\u003C/p>\u003Cul>\u003Cli>Create a curated metric catalog for other business teams with access control and governance features\u003C/li>\u003Cli>Enable self-serve analysis and AI insights\u003C/li>\u003Cli>Store data in one place—either in your data warehouse, semantic layer, or in PowerMetrics itself\u003C/li>\u003Cli>Share transformed and unified metrics with anyone in the organization \u003C/li>\u003C/ul>\u003Cp>All this is designed to speed up decision-making and reduce ad hoc requests to data teams—if you have a dedicated data team in the first place.\u003C/p>\u003Cp>Again, as we mentioned earlier, Geckoboard doesn’t come with this kind of granular data organization features. \u003C/p>\u003Cp>Getting started with Klipfolio was easy. I created a Trial account and got access to my first dashboard. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_interface_e537b87ac7.png\" alt=\"Klipfolio dashboard interface - Whatagraph\">But this is where things got complicated. To visualize your data, you’ll first need to create a “Klip”, which is in a different tab from the dashboard. \u003C/p>\u003Cp>There are some pre-made Klips like the below screenshot, but for the most part, you’ll need to build a custom one. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klips_interface_5fbf70bfaa.png\" alt=\"Klips interface - Whatagraph\">The interface to create a custom Klip can be confusing and clunky (although there is an interactive tour), and it can take you anywhere from 5 to 30 minutes to build one depending on how complex you want it to be. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_Klip_structure_e61bbe19f6.png\" alt=\"Custom Klip builder on Klipfolio - Whatagraph\">Once you’re done, then you can add this custom Klip onto your dashboard. \u003C/p>\u003Cp>On Whatagraph, you can create custom widgets natively within your dashboard in seconds. You don’t need to go back and forth from one tab to another—you can simply drag and drop the widgets onto your dashboard.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow:\u003C/strong> $190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+:\u003C/strong> $690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite:\u003C/strong> $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier: \u003C/strong>$1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: \u003C/i>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>4. Grow.com\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>Grow is a no-code, self-serve business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards which shows blended data sources and metrics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are either:\u003C/p>\u003Cul>\u003Cli>Very nitty-gritty that it’ll overwhelm clients or the C-Suite, or\u003C/li>\u003Cli>Basic-looking that it’s not visually appealing for clients\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Grow_com_dashboards_586d44a4e9.png\" alt=\"Grow.com dashboards - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Intuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>5. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_27dd37a104.png\" alt=\"Tableau marketing dashboard - Whatagraph\">If you’re ready to invest in an enterprise-level business intelligence solution, Tableau is a great choice.\u003C/p>\u003Cp>In terms of pricing, this might be a bit of a jump from Geckoboard—but you’ll also get more powerful data exploration features like advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>Despite these advanced features, Tableau is still (relatively) easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_drag_and_drop_b860fbcba1.gif\" alt=\"Tableau drag and drop interface - Whatagraph\">If you need help, you can go to Tableau community forums and ask your questions. A current Tableau user or a moderator will answer you. You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>Personally, I think the best thing about Tableau is “Einstein”, which analyzes your data from all your sources and channels, and points out  patterns or insights you might miss on your own.\u003C/p>\u003Cp>For example, it can show you which types of ads are attracting the most customers or predict which customers are likely to make a purchase. This helps you make better decisions because you’re basing them on real data, not just guesses.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Einstein_08499a3f31.png\" alt=\"Tableau Einstein dashboard - Whatagraph\">But again, Tableau is a powerful enterprise-grade tool so it can cost you anywhere between $2000-$5000 a month. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>6. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Only need integrations with Google platforms? \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> is a great choice. \u003C/p>\u003Cp>Looker Studio is a (sort of) free client reporting tool that comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. \u003C/p>\u003Cp>You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>The biggest advantage of Looker Studio over Geckoboard is that its highly customizable. Once your data sources are connected, you can use Looker’s drag-and-drop report editor to add:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>However, keep in mind that Looker Studio is only free for Google-based tools (e.g. Google Analytics 4, Google Ads). \u003C/p>\u003Cp>For non-Google data, you’ll need to use a data pipeline tool like Funnel or Supermetrics to push it into Looker. And users say connections would always break and the data would be constantly late or inaccurate on reports. \u003C/p>\u003Cp>Looker Studio reports can be time-consuming and difficult to build. You’ll need to manually customize each widget, graph, chart, and images. For instance, this is what a report “canvas” looks like as you start building one—I don’t know about you but this immediately overwhelmed me as a non-tech savvy person.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_report_canvas_3808a72875.jpg\" alt=\"Screenshot of Looker Studio report canvas - Whatagraph\">\u003Ci>Source: \u003C/i>\u003Ca href=\"https://digitalculturenetwork.org.uk/knowledge/getting-started-with-google-looker-studio/\">\u003Ci>Digital Culture Network\u003C/i>\u003C/a>\u003C/p>\u003Cp>But again, it’s a solid choice if you just need to visualize your data from Google-based platform, but I wouldn’t recommend it if you need to connect to other channels.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>7. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/dashthis\">DashThis\u003C/a> is a simple marketing reporting tool that connects to 34+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>To create a dashboard, you can either start from scratch or pick a dashboard template. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dash_This_dashboard_templates_00873fe9c8.png\" alt=\"Dashthis dashboard templates\">There are three key types of dashboards you can build:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>DashThis also comes with a “Merge” widget where you can combine metrics from different data sources.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dash_This_merge_widget_b5d4e00b8d.png\" alt=\"DashThis's merge widgets\">When it comes to whitelabeling, DashThis offers more options than Geckoboard. You can:\u003C/p>\u003Cul>\u003Cli>Create custom domains \u003C/li>\u003Cli>Remove the “DashThis” logo\u003C/li>\u003Cli>Customize color schemes\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: You can do all this on, and more, on Whatagraph. \u003C/i>\u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>8. Cyfe \u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app and reporting platform that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Cyfe_87c13c9eef.png\" alt=\"Client Reporting Tools - Cyfe\">\u003C/p>\u003Cp>One cool thing about Cyfe is that they offer a very extensive library of chart widgets, such as multi-chart, cohort, and Gantt, to help make sense of your data.\u003C/p>\u003Cp>The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing. \u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Cyfe_keyword_ranking_20f48d8ec5.webp\" alt=\"Cyfe keyword ranking tool - Whatagraph\">The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.\u003C/p>\u003Cp>However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>A wide library of dashboard templates\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Custom and pre-build widgets\u003C/li>\u003Cli>Built-in keyword tracking tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Wide range of integrations\u003C/li>\u003Cli>Affordable price\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Incorrect data on widgets\u003C/li>\u003Cli>Poor customer service \u003C/li>\u003Cli>Limited customization and data transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Cyfe offers five pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $19/month for 2 dashboards and 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month for 5 dashboards and 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$49/month for 10 dashboards and 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$89/month for 20 dashboards and unlimited users\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features\u003C/li>\u003C/ul>\u003Ch2>9. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> is a close Geckoboard marketing alternative and a great marketing and SEO reporting tool.\u003C/p>\u003Cp>You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_rank_tracker_be763695e9.webp\" alt=\"AgencyAnalytics rank tracker - Whatagraph\">You can also manage clients and staff on the platform through granular user access and permissions. \u003C/p>\u003Cp>AgencyAnalytics’ key advantage over Geckoboard is their AI insights. You can ask AI to write you performance summaries (although readability is not that great).\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_AI_summary_7047b856c5.png\" alt=\"AgencyAnalytics AI summary - Whatagraph\">\u003C/figure>\u003Cp>Or you can also ask AI to identify an opportunity, highlight an issue, or celebrate a win. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_AI_insights_7959ec1e34.png\" alt=\"AgencyAnalytics AI insights - Whatagraph\">However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: For established agencies with 50+ clients \u003C/strong>\u003C/li>\u003C/ul>\u003Ch2>10. Swydo\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small PPC or digital marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=mu6ngEvKS0w\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/mu6ngEvKS0w\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/swydo-alternatives-and-competitors\">Swydo\u003C/a> is an automated monitoring and reporting platform for marketers. Here are three key aspects of the platform:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data collection: \u003C/strong>Integrate with 32+ platforms and combine your data into one comprehensive report. These integrations include popular channels like Google Ads, Facebook Ads, and Google Sheets. \u003C/li>\u003Cli>\u003Cstrong>Reporting: \u003C/strong>Create reports easily using templates and their library of metrics and pre-set widgets. Or, add your own customized widgets. Share custom reports as PDF, dashboards, or live presentation.\u003C/li>\u003Cli>\u003Cstrong>Monitoring: \u003C/strong>Monitor client or stakeholders’ KPIs to quickly identify and address issues and opportunities. Sywdo comes with KPI boards, clients KPI overviews, and alert notifications. \u003C/li>\u003C/ol>\u003Cp>Swydo’s key advantage over Geckoboard is how customizable its dashboards are. For one, you can create “Brand templates” which are custom color schemes for your brand. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_brand_templates_013bfcec6b.png\" alt=\"Swydo brand templates - Whatagraph\">\u003C/figure>\u003Cp>You can also pick and choose what you want to show on the report cover, such as:\u003C/p>\u003Cul>\u003Cli>Author\u003C/li>\u003Cli>Client logo and name\u003C/li>\u003Cli>Date range\u003C/li>\u003Cli>Subtitle and title\u003C/li>\u003Cli>Team logo and name\u003C/li>\u003C/ul>\u003Cp>The result is a colorful \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-report-examples\" target=\"_blank\" rel=\"noopener noreferrer\">marketing report\u003C/a> like this:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_example_report_cfb72c2c29.png\" alt=\"Swydo example report - Whatagraph\">The next feature I like about Swydo is their Monitoring tab. You can see an overview of key metrics for each client and whether they’re trending up or down. This is similar to Whatagraph’s \u003Ca href=\"https://whatagraph.com/overview\">Overview\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_monitoring_efbdc414a7.png\" alt=\"Swydo monitoring overview - Whatagraph\">However, Swydo can also be very limiting. Apart from a basic “Custom metric” builder, you can’t blend data sources or create custom dimensions on Swydo. This can lead to messy reports with inaccurate data and inconsistent dimensions.\u003C/p>\u003Cp>Swydo is also purely a reporting tool—you won’t be able to ship your data to data warehouses or business intelligence platforms.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>32+ native integrations\u003C/li>\u003Cli>Custom Google Sheets integration\u003C/li>\u003Cli>Custom metric builder\u003C/li>\u003Cli>KPI Monitoring dashboard\u003C/li>\u003Cli>Data filters and markups\u003C/li>\u003Cli>Alerts when KPIs trend up or down\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love that you can customize it as you want, and for social media, you have the little images of the posts next to the results.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-10424574\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Easy to use. The ability to use pre-set templates for each of our products is perfect. Their customer service is also fantastic.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9103452\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“You don't have as much control over how the widgets are displayed on the page. Limited theme and branding capabilities.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9352266\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide range of reporting templates for quick-start\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Unstable data connections\u003C/li>\u003Cli>No advanced data transformations available\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Pricing\u003C/strong>\u003C/p>\u003Cp>Swydo’s pricing is based on the number of data sources. As of November 2024, the pricing looks like this:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>First 10 data sources:\u003C/strong> included in initial monthly base fee $49\u003C/li>\u003Cli>\u003Cstrong>11 - 100 data sources: \u003C/strong>$3.50 per data source\u003C/li>\u003Cli>\u003Cstrong>101 - 500 data sources: \u003C/strong>$2.50 per data source\u003C/li>\u003Cli>\u003Cstrong>501+ data sources:\u003C/strong> $1.50 per data source\u003C/li>\u003C/ul>\u003Cp>For example, if you need 100 data sources, expect to pay around $364/month. It’s unclear, however, whether this pricing includes Customer Support and a Customer Success Manager, or if these are extra.\u003C/p>\u003Ch2>11. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Whatagraph and Grow, \u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. \u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">Source\u003C/a>)\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">Source\u003C/a>)\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>12. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a data pipeline tool, \u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">Funnel\u003C/a> is a great choice. It pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more. \u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you. \u003C/p>\u003Cp>Funnel does offer a basic visualization dashboard to visualize your key metrics, but there aren’t a lot of customization or white-labeling options available (the company admits that it’s not a “Tableau or Looker Studio killer” yet). \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/funnel_e6ad04f057.png\" alt=\"Funnel - Dashboard Reporting Tools\">One powerful feature of Funnel is their Marketing Measurement. This lets you find channels and campaigns that drive results easily so you can optimize your media mix with more confidence. \u003C/p>\u003Cp>With it, you’ll get AI recommendations on where to increase and decrease spend based on marginal CPA and ROAS to increase budget efficiency. You can also create “what-if” scenarios with just a few clicks to investigate the impact of budget changes for any channel.\u003C/p>\u003Cp>However, Funnel is difficult to use and much more expensive than TapClicks.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists \u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations. \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>13. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Funnel, \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio.\u003C/p>\u003Cp>With automated normalization, Supermetrics reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones.\u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a dedicated data scientist or a technical background yourself to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can blend data, create custom metrics and dimensions, and organize your scattered data, in seconds using simple workflows.\u003C/p>\u003Cp>But while Funnel has a basic dashboard for internal data review, Supermetrics depends entirely on BI tools like Looker Studio to visualize your data.\u003C/p>\u003Cp>While this may be convenient for marketers who’re already used to working with Google’s reporting tool, it brings all the limitations of Looker Studio, which become evident when you try to scale the volume of data and number of sources.\u003C/p>\u003Cp>The data organization features in Supermetrics are pretty basic and reserved for the highest plan only. Marketing teams that use this platform need IT expertise or data analysts to execute data mapping and transformation.\u003C/p>\u003Cp>\u003Cstrong>Key Features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>150+ integrations\u003C/li>\u003Cli>Data transfers to business intelligence tools, spreadsheets, and data warehouses\u003C/li>\u003Cli>Native data storage layer called “Supermetrics Storage”\u003C/li>\u003Cli>Automated normalization, custom fields, data blending, and data enrichment rules\u003C/li>\u003Cli>Ad budget tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.\u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>","2024-11-29T11:17:44.480Z","2025-10-06T14:39:30.245Z","2024-11-29T12:28:09.726Z",{"id":667,"name":668,"alternativeText":669,"caption":31,"width":538,"height":539,"formats":670,"hash":676,"ext":292,"mime":293,"size":677,"url":678,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":679,"updatedAt":680},15593,"Geckoboard alternatives and competitors.png","Geckoboard Alternatives And Competitors - Five app icons with different logos.",{"thumbnail":671},{"ext":292,"url":672,"hash":673,"mime":293,"name":674,"path":31,"size":675,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Geckoboard_alternatives_and_competitors_5d270a1b65.png","thumbnail_Geckoboard_alternatives_and_competitors_5d270a1b65","thumbnail_Geckoboard alternatives and competitors.png",28.03,"Geckoboard_alternatives_and_competitors_5d270a1b65",1418.87,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_alternatives_and_competitors_5d270a1b65.png","2025-10-06T13:23:48.998Z","2025-10-06T13:23:53.903Z",{"id":593,"name":594,"about":595,"email":596,"createdAt":597,"updatedAt":598,"publishedAt":599,"slug":600,"linkedin_url":601},{"id":50,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":684,"dateReorder":685,"title":686,"slug":687,"summary":688,"body":689,"read_time":21,"createdAt":690,"updatedAt":691,"publishedAt":692,"errors":31,"table_of_contents":32,"cover_image":693,"author":708,"article_category":709},2328,"2025-09-24","11 Best Databox Alternatives in 2025: Reviews & Pricing","databox-alternatives-and-competitors","\u003Cp>Databox is a great data analytics tool, but users say the platform can be clunky and unreliable, with poor customer support that takes weeks to reply to emails.\u003C/p>\u003Cp>To help you find the best Databox alternative, we did three things:\u003C/p>\u003Col>\u003Cli>Spoke with our customers who previously used Databox.\u003C/li>\u003Cli>Scoured online reviews and community forums for the best alternatives.\u003C/li>\u003Cli>Consulted our data engineers for technical details of each alternative.\u003C/li>\u003C/ol>\u003Cp>Full disclosure—one of these tools is ours. But that’s because we genuinely believe Whatagraph can ease the pains you're facing with Databox.\u003C/p>\u003Cp>But we’re also not here to bash our competitors. We researched them thoroughly (and even tried them out) so you can really understand what they’re great at and if they’re best for you.\u003C/p>\u003Cp>By the end of the article, we hope you’ll find a Databox alternative that fits your needs—whether it’s us or not. \u003C/p>","\u003Cp>Based on ex-Databox users and reviews online, here are the biggest issues with Databox:\u003C/p>\u003Cp>\u003Cstrong>❌   Difficult to use:\u003C/strong> Databox’s interface can be a pain to navigate, especially for first-time users. You need to build dashboards and reports in two different environments, meaning you have to learn each one from scratch. Ex-Databox users we’ve talked to said they had to spend 2-4 hours on creating just one report. \u003C/p>\u003Cp>\u003Cstrong>❌   Unappealing UX/UI: \u003C/strong>Databox visualizes metrics in a\u003Cstrong> \u003C/strong>“box” format, which is more suitable for internal use, rather than for external reporting. Metrics look squished and hard to read, which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>❌   System outages: \u003C/strong>Databox users suffer from prolonged and frequent platform outages, some \u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/Capterra___4498507/\" target=\"_blank\" rel=\"noopener noreferrer\">lasting up to 3 weeks\u003C/a>. Even when the platform works, client-facing reports and metrics break very often, causing frustration.\u003C/p>\u003Cp>\u003Cstrong>❌   Inaccurate data: \u003C/strong>Due to these system outages and unstable integrations, users say their reports often show incorrect data (if they show data at all). Others say simple calculations were “wrong too often” and that they had to manually calculate metrics. This is dangerous if you're an agency as inaccurate data can cost you your client’s trust (and their business).\u003C/p>\u003Cp>\u003Cstrong>❌   Poor customer support:\u003C/strong> All these issues could be resolved with responsive support, but 90% of Capterra and G2 reviews complain about Databox's “\u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/SoftwareAdvice___6331522/\">terrible support and customer service\u003C/a>”. Emails are ignored and critical issues take months to fix. \u003C/p>\u003Cp>---\u003C/p>\u003Cp>Sounds like a lot? That’s what we’re here for. \u003C/p>\u003Cp>In this article, we’ll take you through 11 best Databox alternatives that are easier to use, more stable, and come with great customer support. \u003C/p>\u003Ch2>11 Best Databox Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best Databox alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Cyfe\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>Tapclicks\u003C/li>\u003C/ol>\u003Cp>Have a set of features you're looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=6]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and in-house teams that need fast, accurate, and stunning reports without technical expertise\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=2LO530_r8AW8NMI7\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for an easier and more stable Databox alternative with excellent customer support, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is the best choice.\u003C/p>\u003Cp>Whatagraph is an easy AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly.\u003C/p>\u003Cp>Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results, without needing technical expertise.\u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png\" alt=\"Features Page Hero Desktop - Analytics dashboard showing Google Analytics results, key KPIs, and performance summary.\">\u003C/p>\u003Cp>All this on one marketing intelligence platform means:\u003C/p>\u003Cp>✅ You don’t need to spend hours wrangling with connectors and building dashboards from scratch.\u003C/p>\u003Cp>✅ You don’t need to learn or pay for disparate tools. \u003C/p>\u003Cp>✅ You get clean, organized, and white-labeled reports in minutes and share them instantly with teams or clients. No need to hire a data scientist to maintain them either.\u003C/p>\u003Cp>✅ You get actionable, accurate insights instantly, and make decisions fast.\u003C/p>\u003Cp>✅ There are less chances of data inconsistencies and breakages.\u003C/p>\u003Cp>As Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> and one of our power users, puts it:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But how does Whatagraph compare against Databox exactly? Let’s take a look:\u003C/p>\u003Ch3>Databox vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against Databox and you can find \u003Ca href=\"https://whatagraph.com/alternatives/databox\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are six key ways Whatagraph outperforms Databox:\u003C/p>\u003Ch3>1. Stable, reliable platform with accurate data and metrics\u003C/h3>\u003Cp>The three biggest complaints we hear the most about Databox are:\u003C/p>\u003Cp>❌  \u003Cstrong>Unreliable: \u003C/strong>Databox has frequent, long-lasting outages, according to reviews like \u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/Capterra___4498507/\">this one\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_review_outages_f1c9cab8d9.png\" alt=\"A screenshot of Databox user review - Whatagraph\">❌ \u003Cstrong>Unstable: \u003C/strong>Templates, widgets, charts, and graphs on Databox often breaks. Hear from \u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/Capterra___6357024/\">this one particularly frustrated user\u003C/a> who wasn’t able to fully “launch” Databox: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_revivew_broken_metrics_and_templates_9e9e1d6d59.png\" alt=\"A screenshot of Databox user review - Whatagraph\">❌\u003Cstrong> Inaccurate:\u003C/strong> Databox frequently shows wrong metrics and calculations on reports, requiring manual intervention. Take a look at \u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/Capterra___6361068/\">this review\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_review_inaccurate_data_90865a9be9.png\" alt=\"A screenshot of Databox user review - Whatagraph\">Whatagraph eliminates these pain points. \u003C/p>\u003Cp>Our \u003Ca href=\"https://whatagraph.com/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">data integrations\u003C/a> are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, which means they’re more seamless, stable, and reliable. \u003C/p>\u003Cp>Our Product engineers regularly maintain these integrations so there would be less breakages and outages. We also have \u003Cstrong>an emergency alert\u003C/strong> that will wake up our engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.\u003C/p>\u003Cp>Fully-managed integrations also mean \u003Cstrong>bugs get resolved faster \u003C/strong>without needing to get a third-party company involved. \u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform. \u003C/p>\u003Cp>And thanks to a recent update to \u003Ca href=\"https://cloud.google.com/kubernetes-engine\">Google Kubernetes Engine\u003C/a>, even reports with heavy widgets, tabs, and charts \u003Cstrong>take less than 10 seconds to load\u003C/strong> \u003Cstrong>on Whatagraph.\u003C/strong>\u003C/p>\u003Cp>Plus, our dashboards have a consistent refresh rate of 30 minutes in all plans across all your reports, blends, and integrations. In comparison, Databox’s data refresh rate can range from 1 to 24 hours. \u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ There are no inconsistencies or “lateness” in the data on Whatagraph. It’s up to date every 30 minutes.\u003C/p>\u003Cp>✅ Your reports load instantly and shows the right metrics. No surprises right before a meeting with your client!\u003C/p>\u003Cp>✅ System outages \u003Ci>(if any)\u003C/i> are quickly resolved by our Product engineers who are on-call 24/7.\u003C/p>\u003Cp>Our users love how seamless and stable connections are on Whatagraph. Here’s what Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>2. Easier and faster to build visualizations\u003C/h3>\u003Cp>To create visualizations on Databox, you'll need to work with two environments: dashboards and reports. This means you need to create TWO different pages for one report, costing more time and effort.\u003C/p>\u003Cp>In fact, ex-Databox users said they were spending 3-4 hours per report. Multiply that by 50 reports per month, and you’re spending 200 hours \u003Ci>\u003Cstrong>just \u003C/strong>\u003C/i>on reports. \u003C/p>\u003Cp>\u003Ci>(Side note: There is an option to add a “dashboard” into a “report”, but this makes reports too overwhelming and hard to read.)\u003C/i>\u003C/p>\u003Cp>In contrast, on Whatagraph, you build one dashboard, and that doubles down as a report. You can white label this report easily, and download it as PDFs, share live links, or send automated emails to clients.\u003C/p>\u003Cp>And with \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, you can create, style and share dashboards in minutes, not hours. Here’s how:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Report Creation:\u003C/strong> Type what you need (“GA4 performance for September with YoY comparison”) and IQ builds the full report. No fiddling with widgets or layouts.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Widget Creation:\u003C/strong> On Databox, for each metric you want to visualize, you’ll need to spend time picking and choosing a widget type that would work best. For instance, you’ll need to choose from either a single widget vs. pie chart vs. table for a specific metric.\u003C/li>\u003C/ul>\u003Cp>But with Whatagraph IQ, you can just ask AI to create a particular widget (e.g. bar graph, a pivot table, or a donut chart) and we’ll create it for you—complete with the metrics, dimensions, and filters you need.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/XY93vzCRIqA\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/XY93vzCRIqA\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Themes\u003C/strong>: Upload a logo or screenshot your client’s website, and IQ generates an on-brand theme in seconds. Fonts, HEX codes, icons—all styled automatically.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Chat\u003C/strong>: Ask questions in plain English: “Which campaign drove the most conversions this week?” Whatagraph gives instant answers with charts or numbers.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Summary\u003C/strong>: No more writing lengthy commentary for clients manually. IQ generates clear, accurate performance summaries based on the data on your report. \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today.\u003C/a>\u003C/p>\u003Cp>Reports that would take hours in Databox are ready in minutes with Whatagraph. \u003C/p>\u003Cp>And this is why agencies like Maatwerk Online are saving \u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">100 hours a month on reporting\u003C/a>, while Ampilio \u003Ca href=\"https://whatagraph.com/case-studies/ampilio\">cut report creation time to just one hour per client\u003C/a>.\u003C/p>\u003Cp>Lars Maat, Co-Founder of Maatwerk Online says: \u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Another feature that users love about Whatagraph is our\u003Cstrong> folder management\u003C/strong>. You can create folders for each client, Account Manager, or campaign, and organize all the relevant reports underneath each.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Spaces_on_Whatagraph_528b462b9b.png\" alt=\"Spaces On Whatagraph - Screenshot of a dashboard with space management and reporting features.\">\u003Cbr> \u003C/p>\u003Cp>Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>✅ \u003Ca href=\"https://www.loom.com/share/3e0b1c1b95d5473ca470bd4378461e5d\">Change the orientation\u003C/a> of your reports as Landscape or Portrait\u003C/p>\u003Cp>✅ Adjust the width and height of your charts and graphs right on the dashboard\u003C/p>\u003Cp>✅ Save reports as “templates” and re-use them the next time \u003C/p>\u003Cp>✅ Edit linked reports in one go, rather than one by one\u003C/p>\u003Cp>✅ Add multiple “Tabs” within a single report to visualize performance from different channels or campaigns. This prevents lengthy reports that take ages to load.\u003C/p>\u003Ch3>3. Powerful (but easy) data organization features\u003C/h3>\u003Cp>If your data lives across dozens of sources, campaigns, and accounts, the hardest part isn’t pulling it in—it’s organizing it. Without that, reports get cluttered and it’s impossible to see the bigger picture.\u003C/p>\u003Cp>On Databox, the only thing you can do is create custom metrics through a “Metric Builder” and “Calculated Metrics” which are both difficult to use, requiring complex workflows and SQL coding skills in some cases. \u003C/p>\u003Cp>What's more, every time you want to create a metric, you'll need to leave your dashboard, create the metric in another tab, then go back to your dashboard. This wastes time and creates a lot of unnecessary hassles.\u003C/p>\u003Cp>In comparison, Whatagraph makes it easy to \u003Ca href=\"https://whatagraph.com/blog/articles/meet-performance-monitoring\">group, organize, and monitor your scattered data\u003C/a> and get actionable insights from it.\u003C/p>\u003Cp>You can create data blends, custom metrics, and custom dimensions all through simple workflows that only take seconds to set up—natively from your report.\u003C/p>\u003Cp>For instance, say you want to report on the total number of “Add to Cart” from both Facebook Ads and TikTok Ads. You can set up a \u003Ca href=\"https://help.whatagraph.com/en/articles/8271915-how-to-create-and-use-a-custom-metric\" target=\"_blank\" rel=\"noopener noreferrer\">custom metric\u003C/a> on Whatagraph, like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_09_11_at_8_40_22_PM_776c3e47a7.png\" alt=\"How to create custom metrics on Whatagraph - Whatagraph\">This video digs deeper into data organization on Whatagraph:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/AUCHztiwV4Y\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/AUCHztiwV4Y\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>And with \u003Cstrong>IQ Dimensions\u003C/strong> (available on \u003Ca href=\"https://whatagraph.com/pricing\">more advanced plans\u003C/a>), you don’t even have to do the heavy lifting yourself. It will:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/li>\u003Cli>\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_bef3bef70a.webp\" alt=\"Whatagraph IQ Dimensions - Prompt to group and label data with Facebook Ads and campaign names.\">\u003C/p>\u003Cp>Another key feature that \u003Cstrong>ex-Databox users love about Whatagraph\u003C/strong> is our \u003Ca href=\"https://help.whatagraph.com/en/articles/6389747-how-to-create-a-source-filter-and-a-source-variant\">Source Filter\u003C/a>.\u003C/p>\u003Cp>Previously, you’d have to apply the same filter widget by widget—painful if you’ve got 20 Facebook widgets in one report.\u003C/p>\u003Cp>Now, with Whatagraph’s Source Filter,  you apply the filter once at the source level, and it updates across every widget instantly. That means less time clicking around, and more time actually analyzing your data.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/source_filters_3fed8afe89.gif\" alt=\"source filters.gif\">\u003Cbr>Powerful and easy data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients clearly see the value you’re delivering rather than being stuck interpreting data.\u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients. \u003C/p>\u003Ch3>4. Clean, sleek, and white-labeled reports\u003C/h3>\u003Cp>On Databox, data is presented in a “box” format \u003Ci>(hence the name)\u003C/i>. This works for monitoring data by your internal team, but it’s not appealing for clients who want to see professional PDF-style reports.\u003C/p>\u003Cp>In the image below, you can see how the metrics are “squished” together and difficult to read and understand. The background color can also be distracting.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_s_dashboard_template_347fa7e690.png\" alt=\"Databox's dashboard template\">To create reports, you can either add this dashboard to a “report” slide or create a new slide from scratch.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_reporting_process_38f97bafd6.gif\" alt=\"Databox reporting process.gif\">This PowerPoint-slide-style report might not be for everyone. Plus, you'll need to spend more time creating a report like this from scratch rather than downloading your dashboard as a report. \u003C/p>\u003Cp>Whatagraph gives you full control over branding, so reports look professional and on-brand every time. \u003C/p>\u003Cp>With \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">IQ Themes\u003C/a>, you can generate a complete report style in seconds. Here’s what you can do:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Instant brand matching\u003C/strong> – Upload your client’s logo or an image (like a product shot or website screenshot), and IQ automatically generates a full theme: fonts, HEX colors, background styles, and even icon sets that match the brand identity.\u003C/li>\u003Cli>\u003Cstrong>Prompt-based styling\u003C/strong> – Want something bold or seasonal? Just type it in (“Give this report a sleek fintech look” or “Make it a Halloween theme”), and IQ transforms the design instantly.\u003C/li>\u003Cli>\u003Cstrong>Full customization\u003C/strong> – After IQ builds your theme, you can fine-tune fonts, add additional brand colors, and adjust layouts as much as you like.\u003C/li>\u003Cli>\u003Cstrong>Reusable global themes\u003C/strong> – Once you’ve nailed the look, save it as a Global Theme. Apply it to any future report in one click, across all clients and campaigns.\u003C/li>\u003C/ul>\u003Cp>This means you’ll always get stunning, professional, and fully-branded reports your clients or execs will actually \u003Ci>want\u003C/i> to read.\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/xLMRV5bEkMx8GYoO\" target=\"_blank\" rel=\"noopener noreferrer\">social media report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_2_9501e2a32d.png\" alt=\"Social Media Report Template - A social media report with data visualizations and metrics.\">\u003C/p>\u003Cp>And here's an example of a \u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">paid-per-click report template\u003C/a>:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/figure>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start building your report for FREE.\u003C/a>\u003C/p>\u003Cp>And when the time comes for sharing these reports, you can either:\u003C/p>\u003Cul>\u003Cli>Send automated emails to specific people at specific times, days, and cadence. Customize the email subject lines, body copy, and even domains. \u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or CSVs.\u003C/li>\u003C/ul>\u003Cp>Apart from report sharing, you can also \u003Ca href=\"https://whatagraph.com/data-transfer/google-bigquery\">transfer your data to BigQuery\u003C/a> on Whatagraph to have a centralized storage for your cross-channel data. \u003C/p>\u003Ch3>5. Fast and friendly customer support\u003C/h3>\u003Cp>Using a \u003Ca href=\"https://whatagraph.com/blog/articles/best-marketing-analytics-tools\">marketing analytics tool\u003C/a> can be overwhelming. There are times you just need some (or a lot) of help from a product expert to get the platform up and running the way you want it to. \u003C/p>\u003Cp>With Databox, however, it’s can be difficult to get the help you need when you need it. \u003C/p>\u003Cp>Multiple reviews on G2.com and Capterra mention how Databox’s customer support is “unresponsive”. Emails sent to support \u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/Capterra___6357024/\" target=\"_blank\" rel=\"noopener noreferrer\">get ignored\u003C/a> and issues go unresolved for months. It's also important to note that “Priority Support” is only available on the expensive plans.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_10_29_at_11_09_49_AM_c21c3cfd85.png\" alt=\"A screenshot of Databox user review - Whatagraph\">On Whatagraph, all our \u003Ca href=\"https://whatagraph.com/pricing\">pricing plans\u003C/a> come with fast, friendly live chat support that responds to messages within 4 minutes and resolves most issues within 4 hours.\u003C/p>\u003Cp>In fact, this is one of the things that our customers love most about us. Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>I've joked about this often—with Whatagraph, we're not paying for a reporting system. We're paying for customer support. There's a level of dedication from the Whatagraph team that you don't often experience anywhere else.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>And Stef Oosterik, Quality Manager at \u003Ca href=\"https://dtchdigitals.com/nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Dtch. Digitals\u003C/a> said in 9 out of 10 cases, issues get resolved within a day. \u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>The support team is very responsive. This makes it easy for us to give feedback, think of solutions, and get the right data visible for clients quickly.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>For teams that need more tailored guidance, dedicated Customer Success Managers (CSMs) are available on advanced plans. CSMs work with you on migrations, onboarding, and building reporting workflows that scale.\u003C/p>\u003Cp>Whether you’re on the entry plan or the enterprise tier, you’ll always have real people ready to help—fast.\u003C/p>\u003Ch3>6. Straightforward pricing, no hidden costs\u003C/h3>\u003Cp>At first glance, Databox looks affordable. But most of its plans come stripped down, and you’ll quickly run into paywalls:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Professional plan ($159/mo)\u003C/strong>: only 3 data sources included, then $5.60/month per extra source.\u003C/li>\u003Cli>\u003Cstrong>Growth plan ($399/mo)\u003C/strong>: adds datasets, AI summaries, and advanced filtering—but still limits syncs and integrations.\u003C/li>\u003Cli>\u003Cstrong>Premium plan ($799/mo)\u003C/strong>: only here do you get priority support, advanced security, guided onboarding, and faster refreshes.\u003C/li>\u003Cli>White-labeling isn’t included in any base plan—it’s a \u003Cstrong>$200/month add-on\u003C/strong>. Faster syncs, advanced security, and even onboarding cost extra.\u003C/li>\u003C/ul>\u003Cp>So while Databox seems “affordable,” essential features like support, refresh speed, and branding require stacking add-ons or upgrading to higher tiers.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph’s pricing is more straightforward. \u003C/strong>You know exactly what’s in each tier:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Start ($229/mo)\u003C/strong> → 20 source credits, essential integrations, Whatagraph IQ features (report creation, widgets, themes, summaries, chat), pre-made templates, and live chat support.\u003C/li>\u003Cli>\u003Cstrong>Boost ($579/mo)\u003C/strong> → 60 source credits, advanced integrations, white-labeling, custom data transformations, performance overview, and a dedicated Customer Success Manager.\u003C/li>\u003Cli>\u003Cstrong>Max (Custom)\u003C/strong> → 100+ source credits, premium integrations, custom data aggregations, SSO, tailored onboarding, and priority support.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">Here’s the side-by-side:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\"> \u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Databox\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Whatagraph\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Starting Price\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">$159/mo (3 sources)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">$229/mo (20 sources)\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Extra Data Sources\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">$5.60 each\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Included via source credits\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">White-labeling\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">$200/mo add-on\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Included in Boost & Max\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Support\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Email on lower tiers, priority only at $799+\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Fast live chat (<4 min response) on all plans; CSMs on Boost+\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Data Refresh\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">15-min sync only on Premium (limited sources)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Fast refreshes included\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Security\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Advanced security only at $799+\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">SSO & enterprise security at Max\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>The key difference is that Databox locks essentials behind add-ons and expensive tiers, but Whatagraph gives you the full reporting stack—AI features, integrations, and support—upfront, with no hidden costs.\u003C/p>\u003Cp>Convinced Whatagraph is the right Databox alternative for you? \u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free today\u003C/a>.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ stable native integrations across paid ads, social, SEO, email, and more\u003C/li>\u003Cli>Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> – AI-powered reporting tools\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Performance monitoring overview\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli>Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli>Custom branding and white labeling\u003C/li>\u003Cli>Automated report sharing via email or live dashboard links\u003C/li>\u003Cli>Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Just one data warehouse destination, BigQuery, is available so far\u003C/li>\u003C/ul>\u003Ch2>2. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Compared to Databox, Klipfolio is more reliable, real-time, and powerful with a wider variety of data organization features offered by PowerMetrics. It also comes with more integrations (130+) compared to Databox’s 90. \u003C/p>\u003Cp>However, Klipfolio also comes with a steep learning curve like Databox, requiring CSS skills to customize your dashboard themes. Whatagraph still remains undefeated in terms of user-friendliness.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow: \u003C/strong>$190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available\u003C/li>\u003Cli>\u003Cstrong>Team+: \u003C/strong>$690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite:\u003C/strong> $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier: \u003C/strong>$1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: \u003C/i>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>3. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_630d75f1a8.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003Cbr>If you’re looking for an enterprise-level business intelligence solution, Tableau is a great choice.\u003C/p>\u003Cp>For a powerful data analysis tool, Tableau is still easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>The charting and data exploration features are more sophisticated than Databox, as Tableau provides robust analytics capabilities, including support for advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>What’s more Tableau boasts quite a large and active user community called “Tableau Community Forums” with a wealth of resources, forums, and online training materials to help you learn the platform and troubleshoot issues.\u003C/p>\u003Cp>You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>However, Tableau is (a lot) more expensive than Databox as it’s mainly for enterprises. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>4. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Google’s free reporting tool, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a>, is a popular choice among marketers. \u003C/p>\u003Cp>Looker Studio comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Many of the ex-Databox users we’ve talked to say they had to use Looker Studio together with Databox because the former was more reliable and stable than the latter. \u003C/p>\u003Cp>However, they were still facing the same challenges like \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">slow load times\u003C/a>, data breakages, and inaccurate data on Looker Studio. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>5. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">dashboard software\u003C/a> for Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard (similar to Whatagraph’s)\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>Another cool feature about Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>Geckoboard’s main superiority over Databox is its ease of use. Users online say you can create beautiful dashboards for clients and teams without any technical knowledge.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>6. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">DashThis\u003C/a> is a simple marketing reporting tool that connects to 30+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started rather than spending hours building dashboards like on Databox.\u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>For instance, if you’re at a marketing agency and you have international clients, you might want to convert the currency of cost metrics on your reports. DashThis doesn’t allow you to do so, while \u003Ca href=\"https://help.whatagraph.com/en/articles/6316358-how-to-display-a-different-currency-sign-in-the-widget\">Whatagraph does\u003C/a>. \u003C/p>\u003Cp>Also, you can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>7. Grow\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards \u003C/strong>which shows blended data sources and metrics\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The key advantage of Grow over Databox is its reliability. The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>8. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. \u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">\u003Cbr>Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>NinjaCat’s main advantage over Databox is its responsive and helpful customer support. Users online say their support team is always available to answer questions and are open to feedback. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>9. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing.\u003C/p>\u003Cp>The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.\u003C/p>\u003Cp>However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>A wide library of dashboard templates\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Custom and pre-build widgets\u003C/li>\u003Cli>Built-in keyword tracking tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Wide range of integrations\u003C/li>\u003Cli>Affordable price\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Incorrect data on widgets\u003C/li>\u003Cli>Poor customer service \u003C/li>\u003Cli>Limited customization and data transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Cyfe offers five pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $19/month for 2 dashboards and 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month for 5 dashboards and 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$49/month for 10 dashboards and 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$89/month for 20 dashboards and unlimited users\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features\u003C/li>\u003C/ul>\u003Ch2>10. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">\u003Cbr>Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>You can integrate with over 500 channels and harmonize and clean your data into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets, or keep your data in a fully-managed storage. \u003C/p>\u003Cp>However, Improvado is an ETL tool (Extract, Transform, Load), which means you’ll need to move your data to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>Improvado’s uniqueness lies in its AI-powered “campaign governance” solution which automatically validates campaign targeting, naming conventions, brand safety, KPI pacing, and more. It also validates the consistency of your performance metrics and alerts you about any issues. \u003C/p>\u003Cp>But because of the vast features available, it can take months to implement Improvado. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>\u003Ch2>11. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large companies with PPC and SEO campaigns\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">TapClicks\u003C/a> is a unique digital marketing platform in the sense that it’s eight different products bundled into one. Here’s a breakdown of each of them:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapData: \u003C/strong>Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.\u003C/li>\u003Cli>\u003Cstrong>TapReports: \u003C/strong>Visualize, optimize, and share your data with clients in customizable dashboards and automated reports. \u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>Discover trends and opportunities from your data.\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> Get AI-powered insights and recommendations to optimize your campaigns. \u003C/li>\u003Cli>\u003Cstrong>TapOrders:\u003C/strong>\u003Ci> \u003C/i>Automate orders and enter client objectives and goals at the point of sale. Connect a CRM, import files and create online forms for any product. \u003Ci>Best for eCommerce businesses.\u003C/i>\u003Cstrong> \u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow:\u003C/strong> Automatically route tasks based on your business processes and streamline your fulfillment workflow.\u003Ci> Best for project managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Raven by TapClicks: \u003C/strong>Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis. \u003Ci>Best for SEO managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence: \u003C/strong>Get local SEM data intelligence to create better proposals and to win more clients. \u003C/li>\u003C/ol>\u003Cp>This all sounds great but TapClicks does seem to be a bit of a “Jack of all trades, master of none”. Based on online reviews, their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to load data into data warehouses, databases, and data visualization tools\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive dashboards\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>","2024-10-28T10:32:16.300Z","2025-10-06T14:38:50.520Z","2024-10-29T02:37:53.973Z",{"id":694,"name":695,"alternativeText":696,"caption":31,"width":538,"height":539,"formats":697,"hash":703,"ext":292,"mime":293,"size":704,"url":705,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":706,"updatedAt":707},15592,"Databox alternatives and competitors.png","Databox Alternatives And Competitors - Five app icons against a wavy blue background.",{"thumbnail":698},{"ext":292,"url":699,"hash":700,"mime":293,"name":701,"path":31,"size":702,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Databox_alternatives_and_competitors_8ccc6b3876.png","thumbnail_Databox_alternatives_and_competitors_8ccc6b3876","thumbnail_Databox alternatives and competitors.png",27.76,"Databox_alternatives_and_competitors_8ccc6b3876",1622.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_alternatives_and_competitors_8ccc6b3876.png","2025-10-06T13:23:48.525Z","2025-10-06T13:23:52.708Z",{"id":593,"name":594,"about":595,"email":596,"createdAt":597,"updatedAt":598,"publishedAt":599,"slug":600,"linkedin_url":601},{"id":50,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":5,"title":344,"subtitle":711,"createdAt":712,"updatedAt":713,"publishedAt":714,"text_banner":31,"bottom_banner":31},"\u003Cp>Dive into Whatagraph product updates, how-tos, company news, product reviews, and educational content to get the most out of your marketing data.\u003C/p>","2022-11-18T08:43:50.870Z","2025-07-03T08:13:56.278Z","2022-11-18T08:43:52.413Z",{"data":716,"meta":723},{"id":50,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448,"toc_banner":717},{"id":5,"content":718,"cta":719,"cta_collection":31},"Learn how to implement AI successfully at your agency",{"id":720,"label":721,"url":367,"subtext":31,"style":722,"element_id":31,"color":31,"icon":31,"width":31},1607,"Get free playbook","button",{},1759916843581]