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This means managing multiple tools with all Looker Studio issues: slow speed, limitations, and learning curve. Whatagraph brings all your data into one intuitive marketing data platform.","2024-04-02T15:00:30.081Z","2024-04-02T15:00:31.151Z","2024-04-02T15:00:31.143Z",{"id":503,"title":504,"text":505,"createdAt":506,"updatedAt":507,"publishedAt":508},117,"Powerful data visualization included","Whatagraph comes with versatile data visualization that includes intuitive drag-and-drop report and dashboard builder, media widgets, goal tracking widgets, pre-built templates for widgets and whole reports, advanced customization, automated reporting, and live dashboards. ","2024-04-02T15:00:55.811Z","2024-04-02T15:00:56.835Z","2024-04-02T15:00:56.776Z",{"id":510,"title":511,"text":512,"createdAt":513,"updatedAt":514,"publishedAt":515},118,"No integrations breaking off","Connectors breaking off and issues with connectivity and data collection is a common theme in Supermetric users’ complaints. Whatagraph has native and fully-managed integrations with all popular marketing sources that won’t break off on you. ","2024-04-02T15:04:10.306Z","2024-04-02T15:04:11.293Z","2024-04-02T15:04:11.285Z",{"id":74,"__component":517,"title":518,"sub_text":519,"competitor_name":520,"competitor":521,"competitor_benefits":537},"sections.competition","All-In-One Alternative to Supermetrics","No additional tools. No extra payments. A single-platform Supermetrics competitor that has no slow connectors for all your marketing reporting needs. ","Supermetrics",{"id":522,"name":523,"alternativeText":520,"caption":31,"width":524,"height":524,"formats":525,"hash":533,"ext":527,"mime":530,"size":534,"url":535,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":536,"updatedAt":536},7529,"supermetrics___webp_300_300.webp",300,{"thumbnail":526},{"ext":527,"url":528,"hash":529,"mime":530,"name":531,"path":31,"size":532,"width":462,"height":462},".webp","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_supermetrics_webp_300_300_4adbe30533.webp","thumbnail_supermetrics_webp_300_300_4adbe30533","image/webp","thumbnail_supermetrics___webp_300_300.webp",2.59,"supermetrics_webp_300_300_4adbe30533",4.46,"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_webp_300_300_4adbe30533.webp","2023-01-22T18:21:34.572Z",[538,541,546,550,554,556,559,562,565,568,573,578,583,586,591,594,599,604,609,614,617,620,625,628],{"id":539,"title":540,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":32},51,"General points",{"id":542,"title":543,"description":544,"competitor_check":15,"whatagraph_check":32,"competitor_description":545,"is_table_subtitle":31},52,"One platform ","Connect, organize, visualize, and share your data in one platform","Connects data from marketing sources to Looker Studio, spreadsheets, storage, or BI tools ",{"id":133,"title":547,"description":548,"competitor_check":15,"whatagraph_check":32,"competitor_description":549,"is_table_subtitle":31},"Overall speed, stability, and integration quality","One of the fastest platforms on the market. High-quality native integrations","Data connections break off often. It is even slower when used with Looker Studio",{"id":157,"title":551,"description":552,"competitor_check":15,"whatagraph_check":32,"competitor_description":553,"is_table_subtitle":31},"Clear pricing structure","Straightforward usage-based units are called “source credits” ","Many add-ons are involved: extra seats, integrations outside your package, etc. ",{"id":149,"title":555,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":32},"Connect",{"id":557,"title":558,"description":31,"competitor_check":32,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},208,"Native Integrations with all popular marketing sources",{"id":560,"title":561,"description":31,"competitor_check":32,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},209,"Data warehouse as a source and as a destination",{"id":563,"title":564,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},210,"All integrations available regardless of the plan",{"id":566,"title":567,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":32},211,"Organize",{"id":569,"title":570,"description":571,"competitor_check":32,"whatagraph_check":32,"competitor_description":572,"is_table_subtitle":31},212,"Data organization capabilities","Data organization is available for all plans","Organization features are reserved for the highest plan only",{"id":574,"title":575,"description":576,"competitor_check":15,"whatagraph_check":32,"competitor_description":577,"is_table_subtitle":31},213,"Instant visualization","Your organized data instantly appears in your reports and dashboards","You need to manually refresh each report where organized data is used",{"id":579,"title":580,"description":581,"competitor_check":15,"whatagraph_check":32,"competitor_description":582,"is_table_subtitle":31},214,"Ad hoc rule changes from the report/dashboard","Adjust organization rules and data blends without leaving the report-building environment","You must switch between Supermetrics and your data visualization tool",{"id":584,"title":585,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":32},215,"Visualize",{"id":587,"title":588,"description":589,"competitor_check":15,"whatagraph_check":32,"competitor_description":590,"is_table_subtitle":31},216,"Included data visualization capabilities","Drag-and-drop builder and customization for reports and dashboards","Supermetrics uses templates and widgets from Looker Studio",{"id":592,"title":593,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},217,"Media widgets",{"id":595,"title":596,"description":597,"competitor_check":15,"whatagraph_check":32,"competitor_description":598,"is_table_subtitle":31},218,"Visual customization","Create multiple pages or tabs, change page orientation and color schemes","No visual customization options in Supermetrics",{"id":600,"title":601,"description":602,"competitor_check":15,"whatagraph_check":32,"competitor_description":603,"is_table_subtitle":31},219,"Linked templates","Link reports to one template to edit them all at once and save hours in the process","Edit each Looker Studio dashboard one by one and waste time",{"id":605,"title":606,"description":607,"competitor_check":15,"whatagraph_check":32,"competitor_description":608,"is_table_subtitle":31},220,"Branding and white-labeling","Add custom branding and domain to your reports, dashboards, and emails","Depends on the white-labeling options of third-party visualization tools",{"id":610,"title":611,"description":612,"competitor_check":15,"whatagraph_check":32,"competitor_description":613,"is_table_subtitle":31},221,"Cross-channel overviews","Bring key metrics from different channels in one overview","No cross-channel overview is possible in Supermetrics",{"id":615,"title":616,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":32},222,"Share",{"id":618,"title":619,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},223,"Links to live dashboards",{"id":621,"title":622,"description":623,"competitor_check":15,"whatagraph_check":32,"competitor_description":624,"is_table_subtitle":31},224,"Marketing reporting automation","Scheduling, adding a review stage, customizing emails ","No marketing reporting automation in Supermetrics",{"id":626,"title":627,"description":31,"competitor_check":32,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},225,"Export to spreadsheets",{"id":629,"title":630,"description":31,"competitor_check":32,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},226,"Data transfer to a warehouse",{"id":12,"__component":632,"title":633,"reviews":634},"sections.dynamic-reviews","Supermetrics Pros and Cons – What Do Users Say?",[635,657,674,694,714],{"id":82,"comment":636,"reviewed_by":637,"author":638,"author_link":639,"createdAt":640,"updatedAt":641,"publishedAt":642,"author_role":31,"author_image":643},"I having been using Supermetrics for many years in my various marketing roles. I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations.","Capterra verified review by","Jack P. Senior Paid Media Specialist Music, 51-200 employees","https://www.capterra.com/p/162846/Supermetrics/reviews/Capterra___3539086/","2024-04-05T11:23:20.336Z","2024-11-26T16:54:22.628Z","2024-04-05T11:23:29.677Z",{"id":644,"name":645,"alternativeText":31,"caption":31,"width":646,"height":646,"formats":647,"hash":653,"ext":292,"mime":293,"size":654,"url":655,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":656,"updatedAt":656},12196,"Jack P.png",1200,{"thumbnail":648},{"ext":292,"url":649,"hash":650,"mime":293,"name":651,"path":31,"size":652,"width":462,"height":462},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Jack_P_dc7dc24242.png","thumbnail_Jack_P_dc7dc24242","thumbnail_Jack P.png",3.12,"Jack_P_dc7dc24242",5.59,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Jack_P_dc7dc24242.png","2024-04-09T09:01:19.981Z",{"id":200,"comment":658,"reviewed_by":637,"author":659,"author_link":660,"createdAt":661,"updatedAt":662,"publishedAt":663,"author_role":31,"author_image":664},"The Data Studio connector can get slow when connected to multiple ad accounts at once. Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools.","Andrea S. Digital Advertising Team Leader Marketing and Advertising, 11-50 employees","https://www.capterra.com/p/162846/Supermetrics/reviews/Capterra___3613180/","2024-04-05T11:26:00.335Z","2024-11-26T16:53:56.882Z","2024-04-05T11:26:03.763Z",{"id":665,"name":666,"alternativeText":31,"caption":31,"width":667,"height":667,"formats":31,"hash":668,"ext":669,"mime":670,"size":671,"url":672,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":673,"updatedAt":673},12191,"andrea.s..jpeg",100,"andrea_s_f3734f5d15",".jpeg","image/jpeg",3.9,"https://s3.us-east-2.amazonaws.com/whatagraph.com/andrea_s_f3734f5d15.jpeg","2024-04-05T11:25:55.283Z",{"id":204,"comment":675,"reviewed_by":637,"author":676,"author_link":677,"createdAt":678,"updatedAt":679,"publishedAt":680,"author_role":31,"author_image":681},"Billing policy - unclear, some option for Auto-renew but it shows next to the previous year not the current year so easy to trick into a renewal in error. Customer service - when I approached with a problem, no energy to solve it [Sensitive Content ]and just pushing the problem around, refusing to solve and trying to drag terms out of the small print to support their inaction.","Dr David S. Director Transportation/Trucking/Railroad, 51-200 employees","https://www.capterra.com/p/162846/Supermetrics/reviews/Capterra___3358228/","2024-04-05T11:26:41.466Z","2024-11-26T16:53:48.013Z","2024-04-05T11:26:42.853Z",{"id":682,"name":683,"alternativeText":31,"caption":31,"width":646,"height":646,"formats":684,"hash":690,"ext":292,"mime":293,"size":691,"url":692,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":693,"updatedAt":693},12198,"David S.png",{"thumbnail":685},{"ext":292,"url":686,"hash":687,"mime":293,"name":688,"path":31,"size":689,"width":462,"height":462},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_David_S_65e0b70e76.png","thumbnail_David_S_65e0b70e76","thumbnail_David S.png",4.33,"David_S_65e0b70e76",9.08,"https://s3.us-east-2.amazonaws.com/whatagraph.com/David_S_65e0b70e76.png","2024-04-09T09:01:19.993Z",{"id":192,"comment":695,"reviewed_by":637,"author":696,"author_link":697,"createdAt":698,"updatedAt":699,"publishedAt":700,"author_role":31,"author_image":701},"The fact that it can bring various third party data into non-Google products in a Data Studio dashboard is a major plus. We cannot have our Data Studio Dashboards functioning without Supermetrics support.","Santosh P. Head of Search Marketing Marketing and Advertising, 1-10 employees","https://www.capterra.com/p/162846/Supermetrics/reviews/Capterra___3359285/","2024-04-05T11:24:58.118Z","2024-11-26T16:54:04.999Z","2024-04-05T11:24:59.354Z",{"id":702,"name":703,"alternativeText":31,"caption":31,"width":646,"height":646,"formats":704,"hash":710,"ext":292,"mime":293,"size":711,"url":712,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":713,"updatedAt":713},12199,"Santosh P.png",{"thumbnail":705},{"ext":292,"url":706,"hash":707,"mime":293,"name":708,"path":31,"size":709,"width":462,"height":462},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Santosh_P_b6393c70bd.png","thumbnail_Santosh_P_b6393c70bd","thumbnail_Santosh P.png",4.57,"Santosh_P_b6393c70bd",8.3,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Santosh_P_b6393c70bd.png","2024-04-09T09:01:20.021Z",{"id":208,"comment":715,"reviewed_by":637,"author":716,"author_link":717,"createdAt":718,"updatedAt":719,"publishedAt":720,"author_role":31,"author_image":721},"One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on.","Marlyn G. Marketing Operations Manager Information Technology and Services, 1,001-5,000 employees","https://www.capterra.com/p/162846/Supermetrics/reviews/Capterra___4544565/","2024-04-05T11:27:58.896Z","2024-11-26T16:53:40.029Z","2024-04-05T11:28:00.210Z",{"id":722,"name":723,"alternativeText":31,"caption":31,"width":667,"height":667,"formats":31,"hash":724,"ext":669,"mime":670,"size":725,"url":726,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":727,"updatedAt":727},12192,"marlyn.g..jpeg","marlyn_g_b99bf8e81e",5.62,"https://s3.us-east-2.amazonaws.com/whatagraph.com/marlyn_g_b99bf8e81e.jpeg","2024-04-05T11:27:56.320Z",{"id":729,"__component":730,"description":31,"items":731},235,"sections.faq",[732,736,740,744],{"id":733,"question":734,"answer":735},675,"Is Whatagraph a worthy Supermetrics competitor?","\u003Cp>Yes, Whatagraph is a worthy Supermetrics competitor. Supermetrics is just a platform to connect data that needs separate visualization tools like Looker Studio. \u003C/p>\u003Cp> \u003C/p>\u003Cp>On the other hand, Whatagraph is an all-in-one platform to connect, organize, visualize, and share marketing data. Supermetrics supports more data destinations, but Whatagraph has multi-user report editing, native visualization, automated report sharing, scheduling, and custom report branding. \u003C/p>",{"id":737,"question":738,"answer":739},673,"Is Whatagraph an ETL tool?","\u003Cp>Yes, Whatagraph is an ETL tool but it can do much more than just data integration. Whatagraph is an all-in-one platform with advanced native data visualization, no-code organization features, and the ability to automatically share dashboards and reports with clients and stakeholders.\u003C/p>",{"id":741,"question":742,"answer":743},674,"How does Supermetrics pricing work?","\u003Cp>The Supermetrics pricing is based on data destinations or where you want to load your consolidated data. There are 16 pricing plans that you can choose from to match your needs and budget. However as you add more destinations, Supermetric cost easily increases, especially if other add-ons are involved: extra seats, integrations outside your package, etc.\u003C/p>",{"id":745,"question":746,"answer":747},1041,"Are Supermetrics reviews mainly positive or negative?","\u003Cp>Supermetrics reviews are mainly positive, with users praising the intuitive UI/UX, and the abundance of connectors and destinations. \u003C/p>\u003Cp> \u003C/p>\u003Cp>However, those who moved to Whatagraph or other competitors to Supermetrics point out that Supermetrics often slows down, especially when used with Looker Studio to visualize data. The lack of native visualization leaves little space for report customization and any advanced visualizations depend on the capabilities of third-party tools. \u003C/p>",[749,784,818],{"id":750,"title":751,"slug":752,"summary":753,"body":754,"read_time":42,"createdAt":755,"updatedAt":756,"publishedAt":757,"errors":31,"table_of_contents":32,"dateReorder":758,"article_category":759,"cover_image":766},2261,"What is Supermetrics? The No-Nonsense Guide for Marketers","what-is-supermetrics","\u003Cp>\u003Cspan style=\"color:#000000;\">If you’re here, chances are you’re spending too much time copy-pasting data from 10 different platforms into 10 different spreadsheets. And now you’re wondering if Supermetrics can fix that.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Good news: It can – kind of.\u003C/span>\u003C/p>","\u003Cp>Supermetrics is one of the most popular tools for automating marketing data transfers. But before you commit, you need to know what it \u003Ci>actually\u003C/i> does, how it works, what it costs, and whether it’s the right fit for your team or agency.\u003C/p>\u003Cp>This guide breaks all of that down – without the fluff or hype.\u003C/p>\u003Cp>Let’s start with the basics: what Supermetrics is (and what it’s not).\u003C/p>\u003Ch2>What is Supermetrics (and How Does it Work)?\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/09ZAHC65QMo?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/09ZAHC65QMo\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Supermetrics is a no-code data pipeline tool built for marketing teams.\u003C/p>\u003Cp>Think of it as the “middleman” that pulls performance data from platforms like Google Analytics, Facebook Ads, HubSpot, and Shopify – and sends it into tools like Google Sheets, Google Data Studio, BigQuery, or Excel. \u003C/p>\u003Cp>It eliminates the need for manual exports, spreadsheet copy-pasting, or building complex APIs from scratch.\u003C/p>\u003Cp>At its core, Supermetrics helps marketers move data from where it lives to where they want to analyze or report on it. That’s it. It doesn’t visualize data. It doesn’t create reports. It just makes sure the numbers get from A to B – accurately, automatically, and at scale.\u003C/p>\u003Cp>So if you’re spending hours downloading CSVs, fixing broken connectors, or refreshing dashboards manually, this is the kind of tool that’s supposed to save you from all that grunt work.\u003C/p>\u003Ch3>Supermetrics’ Key Features At a Glance\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_hero_image_4c1a975786.png\" alt=\"\">\u003C/figure>\u003Cp>Here’s what you get out of the box with Supermetrics:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>130+ marketing and sales data sources:\u003C/strong> From Google Analytics and Facebook Ads to HubSpot, LinkedIn, TikTok Ads, and more.\u003C/li>\u003Cli>\u003Cstrong>Multiple destinations supported:\u003C/strong> Send data to Google Sheets, Excel, Looker Studio, Power BI, BigQuery, Snowflake, and Supermetrics Storage.\u003C/li>\u003Cli>\u003Cstrong>Automated refreshes & scheduling:\u003C/strong> Set reports to auto-update hourly, daily, or weekly – no more manual exports or refresh clicks.\u003C/li>\u003Cli>\u003Cstrong>Customizable queries:\u003C/strong> Pick your metrics, dimensions, date ranges, and filters for complete control over your data pulls.\u003C/li>\u003Cli>\u003Cstrong>Light data transformation & blending:\u003C/strong> Merge data from multiple platforms, rename fields, and clean up datasets before they hit your reporting tool.\u003C/li>\u003Cli>\u003Cstrong>Granular, unsampled data access:\u003C/strong> Pull precise data directly via API, avoiding the limitations of platform UIs or sampled exports.\u003C/li>\u003Cli>\u003Cstrong>Secure and compliant:\u003C/strong> Enterprise-grade security, GDPR-compliant data handling, and role-based access control.\u003C/li>\u003Cli>\u003Cstrong>No-code interface:\u003C/strong> Designed for marketers—not developers. You can get started without writing a single line of code.\u003C/li>\u003C/ul>\u003Ch3>What Supermetrics is NOT: \u003C/h3>\u003Cp>But to really understand Supermetrics, it helps to get clear on what it \u003Ci>doesn’t\u003C/i> do. \u003C/p>\u003Cp>❌ \u003Cstrong>It’s not a data visualization tool\u003C/strong>\u003Cbr> Supermetrics doesn’t offer any dashboards or native reporting interface. If you want to build a visual dashboard or client report, you’ll need to plug it into a business intelligence tool like Looker Studio or Power BI.\u003C/p>\u003Cp>❌ \u003Cstrong>It’s not a full marketing intelligence platform\u003C/strong>\u003Cbr>You can’t create internal dashboards, set up KPI tracking, or generate client-facing reports with Supermetrics alone. It moves data, but it doesn’t help you \u003Ci>analyze\u003C/i>, \u003Ci>visualize\u003C/i>, or \u003Ci>share\u003C/i> that data – unless you bolt on other tools.\u003C/p>\u003Cp>If that’s what you’re looking for, a tool that does \u003Ci>all\u003C/i> of it, \u003Ca href=\"https://whatagraph.com/\">\u003Cstrong>Whatagraph\u003C/strong>\u003C/a>\u003Cstrong> is a better fit\u003C/strong>.\u003C/p>\u003Cp>With Whatagraph, you can:\u003C/p>\u003Col>\u003Cli>Connect all your data sources in one space\u003C/li>\u003Cli>Manipulate and organize your data without any codes\u003C/li>\u003Cli>Visualize this data in internal dashboards and external reports\u003C/li>\u003Cli>Set up goals and alerts of how your campaigns are doing\u003C/li>\u003Cli>Extract insights from your data in seconds using AI \u003C/li>\u003Cli>Automate reports to go out on a scheduled time and day\u003C/li>\u003Cli>Send your data to BigQuery or Looker Studio \u003C/li>\u003C/ol>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/cRRlzVRm6W8?si=48hlbt9BH2gBmBFP\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/cRRlzVRm6W8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>So yes, Supermetrics is great at what it does. But if you want everything under one roof, you’ll need more than just a data connector.\u003C/p>\u003Ch2>What Does Supermetrics Do? Supermetrics Core Function\u003C/h2>\u003Cp>At a glance, Supermetrics\u003Cstrong> \u003C/strong>pulls marketing data from 130+ platforms and delivers it into tools where you can analyze or report on it.\u003C/p>\u003Cp>But let’s break it down into the specific things it actually \u003Ci>does\u003C/i>, so you know what to expect (and what not to).\u003C/p>\u003Ch3>✅ Connects to 130+ Marketing Platforms\u003C/h3>\u003Cp>Supermetrics integrates with most of the platforms marketers care about: Google Analytics, Facebook Ads, LinkedIn, HubSpot, Shopify, TikTok Ads, Google Ads, and dozens more.\u003C/p>\u003Cp>These connections are built through APIs—so instead of logging into every platform one by one, you can set Supermetrics up once and pull everything into one place.\u003C/p>\u003Ch3>✅ Pushes Data Into Your Favorite Tools\u003C/h3>\u003Cp>You choose the destination. Supermetrics sends your data to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Spreadsheets\u003C/strong>: Google Sheets, Excel\u003C/li>\u003Cli>\u003Cstrong>Dashboard tools\u003C/strong>: Looker Studio, Power BI\u003C/li>\u003Cli>\u003Cstrong>Warehouses\u003C/strong>: BigQuery, Snowflake, Amazon Redshift\u003C/li>\u003Cli>\u003Cstrong>Supermetrics Storage\u003C/strong> (temporary holding zone)\u003C/li>\u003C/ul>\u003Cp>This flexibility is one of its biggest strengths—especially if you’re already invested in a BI stack.\u003C/p>\u003Ch3>✅ Builds and Schedules Custom Queries\u003C/h3>\u003Cp>You’re in control of what data you pull and how often. You can:\u003C/p>\u003Cul>\u003Cli>Choose metrics and dimensions (e.g. Sessions, CTR, Campaign Name)\u003C/li>\u003Cli>Set filters and date ranges\u003C/li>\u003Cli>Schedule hourly, daily, or weekly refreshes\u003C/li>\u003Cli>Avoid sampling by pulling granular, unsampled data via API\u003C/li>\u003C/ul>\u003Cp>Once set up, your dashboards or spreadsheets update themselves – no more manual refreshes.\u003C/p>\u003Ch3>✅ Enables Data Transformation (Sort Of)\u003C/h3>\u003Cp>You can do light transformations – like blending data across channels or renaming metrics – but this isn’t a full transformation layer like dbt or a custom ETL tool. You’ll still need external logic (or formulas) if you want deep data modeling.\u003C/p>\u003Cp>Here’s what’s available:\u003C/p>\u003Col>\u003Cli>Convert currencies\u003C/li>\u003Cli>Standardize campaign naming conventions\u003C/li>\u003Cli>Apply filters to your campaign data and analyze results by region, channel, and more\u003C/li>\u003Cli>Blend data from paid channels together \u003C/li>\u003Cli>Combine your paid channels with web analytics to measure ROAS and conversions\u003C/li>\u003C/ol>\u003Ch3>✅ Helps Teams Work From a “Single Source of Truth”\u003C/h3>\u003Cp>When set up correctly, Supermetrics can feed the same data into multiple tools, keeping your team’s reports aligned across channels and clients.\u003C/p>\u003Cp>But remember: you still need a dashboard tool to \u003Cstrong>see\u003C/strong> that data—and you’ll need to handle report formatting and sharing yourself.\u003C/p>\u003Ch2>How Does Supermetrics Work?\u003C/h2>\u003Cp>Supermetrics works by acting as the data pipeline between your marketing platforms and your reporting tools. You choose the data source, define what you want to pull, and tell it where to send the data. \u003C/p>\u003Cp>Here’s a step-by-step:\u003C/p>\u003Ch3>1. Data Transfer: Pick a Destination Tool\u003C/h3>\u003Cp>First, you decide where you want the data to land. Most marketers start with tools like:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Google Sheets\u003C/strong> (great for scrappy reports or spreadsheet lovers)\u003C/li>\u003Cli>\u003Cstrong>Looker Studio\u003C/strong> (for client-facing dashboards)\u003C/li>\u003Cli>\u003Cstrong>BigQuery\u003C/strong> or \u003Cstrong>Snowflake\u003C/strong> (for teams with a BI setup)\u003C/li>\u003C/ul>\u003Cp>You’ll need to install a \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">Supermetrics connector\u003C/a> or add-on based on the tool.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_destinations_8d80aca281.png\" alt=\"Supermetrics destinations - Grid layout of various data visualization and storage tools.\">\u003C/p>\u003Ch3>2. Data Integration: Connect Your Data Sources\u003C/h3>\u003Cp>Next, you authenticate your marketing platforms—Google Analytics, Facebook Ads, LinkedIn, TikTok, etc.—within Supermetrics. Once connected, Supermetrics can access the data via API.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_connectors_f9d90003b0.png\" alt=\"\">You can also upload your custom data and map out the fields.\u003C/p>\u003Ch3>3. Build Your Query\u003C/h3>\u003Cp>This is where you tell Supermetrics exactly what you want:\u003C/p>\u003Cul>\u003Cli>Choose \u003Cstrong>metrics\u003C/strong> (like clicks, conversions, impressions)\u003C/li>\u003Cli>Add \u003Cstrong>dimensions\u003C/strong> (like campaign, device, channel)\u003C/li>\u003Cli>Apply \u003Cstrong>filters\u003C/strong> (e.g. “only Facebook Ads campaigns from last 30 days”)\u003C/li>\u003Cli>Select \u003Cstrong>date ranges\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>You can save your queries and even duplicate them across different clients or campaigns.\u003C/p>\u003Cp>You can also create data blends, standardize campaign names, convert currencies, and more with Supermetrics. \u003C/p>\u003Ch3>5. Schedule Automatic Refreshes\u003C/h3>\u003Cp>Once your query is live, you can set it to update:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Hourly\u003C/strong> (for near real-time dashboards)\u003C/li>\u003Cli>\u003Cstrong>Daily\u003C/strong> (for standard campaign monitoring)\u003C/li>\u003Cli>\u003Cstrong>Weekly\u003C/strong> (for internal or client reporting)\u003C/li>\u003C/ul>\u003Cp>That means your spreadsheet, dashboard, or warehouse always stays fresh without manually hitting refresh.\u003C/p>\u003Ch3>6. Use the Data in Your Reports or Dashboards\u003C/h3>\u003Cp>Now the data’s there. But remember: Supermetrics doesn’t actually \u003Ci>visualize\u003C/i> anything.\u003C/p>\u003Cp>If you’re using Google Sheets or Excel, you’ll need to build charts or pivot tables manually.\u003C/p>\u003Cp>If you’re in Looker Studio or Power BI, you’ll need to create visuals from scratch.\u003C/p>\u003Cp>And if you’re working with BigQuery, someone on your team probably knows SQL.\u003C/p>\u003Ch3>7. Choose your Data Storage\u003C/h3>\u003Cp>Alternatively, you can also choose to store your data in a data warehouse. If you don’t already have one, Supermetrics offers a service called “Supermetrics Storage”, where you can store all your historical cross-channel data. \u003C/p>\u003Cp>It’s great for:\u003C/p>\u003Cul>\u003Cli>Storing your data in centrally managed location to make sure your reports load faster\u003C/li>\u003Cli>Avoiding being affected by unexpected outages from source platforms\u003C/li>\u003Cli>Building a historical database of your marketing performance and do long-term trend analyses\u003C/li>\u003C/ul>\u003Cp>In short, Supermetrics handles the delivery. But you’re still responsible for the design, interpretation, and reporting workflow.\u003C/p>\u003Cp>That’s where many marketers hit a wall – and why they look for \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a> like Whatagraph.\u003C/p>\u003Ch2>How to Use Supermetrics (3 Use Cases)\u003C/h2>\u003Cp>There are many use-cases of Supermetrics, but we’ll cover the three most common ones that most marketers use Supermetrics for: \u003C/p>\u003Ch3>Use Case 1: Supermetrics with Google Sheets\u003C/h3>\u003Cp>If you love spreadsheets (or your team lives in them), Supermetrics is one of the fastest ways to automate live data updates.\u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Col>\u003Cli>Open a Google Sheet.\u003C/li>\u003Cli>Click on Extensions → Add-ons → Get add-ons.\u003C/li>\u003Cli>Search for “Supermetrics” in the Google Workspace Marketplace.\u003C/li>\u003Cli>Click Install and grant the necessary permissions.\u003C/li>\u003Cli>Once installed, go to Extensions → Supermetrics → Launch sidebar.\u003C/li>\u003Cli>From the sidebar, click “Create a new query.”\u003C/li>\u003Cli>Choose your data source (like Google Analytics or Facebook Ads).\u003C/li>\u003Cli>Select your metrics, dimensions, and date range.\u003C/li>\u003Cli>Apply any filters if needed.\u003C/li>\u003Cli>Hit “Get Data”—your sheet populates with live data from the platform.\u003C/li>\u003C/ol>\u003Cp>\u003Ca href=\"https://supermetrics.com/docs/product-google-sheets-getting-started/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>You can then set up automatic refreshes (daily, hourly, etc.) or even email delivery if you want the report sent out on a schedule.\u003C/p>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> You can build multiple queries across tabs to report on different channels in one sheet.\u003C/p>\u003Cp>Here's a handy video from Supermetrics:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/z6m-exPLVco?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/z6m-exPLVco\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch3>Use Case 2: Supermetrics with Looker Studio\u003C/h3>\u003Cp>Supermetrics is one of the most popular connectors for Looker Studio—especially when you need non-Google data like Facebook Ads or LinkedIn.\u003C/p>\u003Cp>You can connect Supermetrics to Looker Studio in three ways:\u003C/p>\u003Cul>\u003Cli>From the Supermetrics Hub\u003C/li>\u003Cli>From the Looker Studio data source gallery\u003C/li>\u003Cli>From the Supermetrics website’s connector list\u003C/li>\u003C/ul>\u003Cp>The easiest method is to use the Supermetrics Hub, especially if you're connecting multiple sources.\u003C/p>\u003Cp>Here’s how to do it:\u003C/p>\u003Col>\u003Cli>Go to the Supermetrics Hub and sign in.\u003C/li>\u003Cli>Scroll to “Connect to new data source” and choose your platform (e.g. Facebook Ads).\u003C/li>\u003Cli>Click Connect and follow the prompts to log in.\u003C/li>\u003Cli>Choose whether the connection is private or shared.\u003C/li>\u003Cli>After connecting, open Looker Studio in another tab.\u003C/li>\u003Cli>Go to Looker Studio → Add data → Partner Connectors → Supermetrics.\u003C/li>\u003Cli>Select the same data source you just connected in the Hub.\u003C/li>\u003Cli>Click Authorize, then Complete & Continue.\u003C/li>\u003Cli>Choose your Supermetrics team and confirm the connection.\u003C/li>\u003Cli>Finally, click Connect → Create report → Add to report.\u003C/li>\u003C/ol>\u003Cp>\u003Ca href=\"https://supermetrics.com/docs/product-google-data-studio-getting-started/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>\u003Ci>Bonus tip:\u003C/i> If you hit issues with multiple Google accounts or failed logins, clearing your cookies or using Incognito often helps avoid authentication loops.\u003C/p>\u003Cp>Here’s a handy video from Supermetrics:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/xcpaexbTjrE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/xcpaexbTjrE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Once your data connection is live, here’s how to actually build your report:\u003C/p>\u003Col>\u003Cli>In Looker Studio, click Create → Report.\u003C/li>\u003Cli>Under My Data Sources, pick your Supermetrics connector.\u003C/li>\u003Cli>Click Add, and your blank report will open.\u003C/li>\u003Cli>Click Add a Chart in the top menu to start visualizing your metrics.\u003C/li>\u003Cli>Style and customize the report however you like—text, filters, breakdowns, etc.\u003C/li>\u003C/ol>\u003Cp>And yes, you can set up automated refreshes, so your reports update themselves daily or hourly based on your Supermetrics schedule.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/aFSBv9xKU54\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/aFSBv9xKU54\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Don’t want to start from scratch? You can check out a wide variety of \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-templates\">Supermetrics templates\u003C/a> here.\u003C/p>\u003Cp>For instance, this is how a Google Analytics 4 report template looks like:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_analytics_4_report_template_4f6c8cacee.png\" alt=\"Supermetrics Google Analytics 4 Report Template - A dashboard displaying charts and tables of website analytics data.\">\u003C/p>\u003Cp>You’ve got two ways to use them:\u003C/p>\u003Cp>\u003Cstrong>Option 1: From the Data Source Setup\u003C/strong>\u003C/p>\u003Col>\u003Cli>During data source setup in Looker Studio, scroll down.\u003C/li>\u003Cli>Check the box “Use report template for new reports.”\u003C/li>\u003Cli>Click Connect → Create report—done.\u003C/li>\u003C/ol>\u003Cp>This loads a ready-to-go dashboard layout tailored to your data source.\u003C/p>\u003Cp>\u003Cstrong>Option 2: From the Template Gallery\u003C/strong>\u003C/p>\u003Col>\u003Cli>Go to the Supermetrics Template Gallery (make sure you’re logged in).\u003C/li>\u003Cli>Pick a template and click Get the Template.\u003C/li>\u003Cli>Authenticate your Supermetrics account and choose your data source.\u003C/li>\u003Cli>Check “Use report template for new reports”.\u003C/li>\u003Cli>Click Connect → Create report.\u003C/li>\u003C/ol>\u003Cp>If prompted, click “Use my own data” to switch the template from demo to your live account.\u003C/p>\u003Cp>From there, you can fully customize the dashboard – swap charts, change dimensions, or add filters to make it your own.\u003C/p>\u003Ch3>Example 3: Using Supermetrics With BigQuery or Snowflake\u003C/h3>\u003Cp>If your team is more technical, or you're centralizing data across departments, you can use Supermetrics to send raw data into a cloud warehouse.\u003C/p>\u003Col>\u003Cli>Choose BigQuery or Snowflake as your destination.\u003C/li>\u003Cli>Connect your marketing platforms.\u003C/li>\u003Cli>Define the schema, tables, and structure for your data pulls.\u003C/li>\u003Cli>Set up automated syncs—daily, hourly, or custom frequency.\u003C/li>\u003Cli>Use SQL (or your BI tool) to analyze or visualize from there.\u003C/li>\u003C/ol>\u003Cp>\u003Ca href=\"https://supermetrics.com/docs/product-dwh-bigquery-getting-started/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>This setup gives you maximum control but also requires more in-house expertise.\u003C/p>\u003Ch2>How Does Supermetrics Pricing Work? \u003C/h2>\u003Cp>Now here comes the juicy part. \u003C/p>\u003Cp>How much does Supermetrics cost and is it worth it?\u003C/p>\u003Cp>Based on our analysis in this honest \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics reviews\u003C/a> guide, most small to mid-sized agencies (5–15 clients), particularly those handling complex ecommerce datasets or extensive social media campaigns, \u003Cstrong>can expect to spend between $600–$1,200/month.\u003C/strong>\u003C/p>\u003Cp>That’s because Supermetrics charges you based on three things:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data sources\u003C/strong> (e.g. Facebook Ads, Google Analytics)\u003C/li>\u003Cli>\u003Cstrong>Destinations\u003C/strong> (e.g. Google Sheets, BigQuery, Looker Studio)\u003C/li>\u003Cli>\u003Cstrong>Users or accounts\u003C/strong> (team size, seats, usage limits)\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_pricing_page_e7e6ffebdd.png\" alt=\"Supermetrics Pricing Page - Pricing chart comparing subscription plans and features.\">This à la carte model means you’re not paying for what you \u003Ci>don’t\u003C/i> use – which is great in theory. But in reality, it’s easy to underestimate how many sources or destinations your team actually needs. \u003C/p>\u003Cp>You can get a more detailed breakdown of this model in this \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics pricing\u003C/a> guide.\u003C/p>\u003Cp>Here’s an example. Let’s say you want to pull Facebook Ads, Google Analytics 4, and LinkedIn Ads data into both Google Sheets and Looker Studio for 3 users.\u003C/p>\u003Cp>You’ll likely need:\u003C/p>\u003Cul>\u003Cli>3 connectors (one for each platform)\u003C/li>\u003Cli>2 destinations\u003C/li>\u003Cli>A license that supports 3 users\u003C/li>\u003C/ul>\u003Cp>Even on Supermetrics' entry-level plan, this setup could put you into custom pricing territory, especially if you want scheduled refreshes, higher row limits, or enterprise support.\u003C/p>\u003Cp>Supermetrics’ \u003Cstrong>base plans start around $69/month\u003C/strong>…but that’s usually for one data source and one destination, used by one person. Want to pull multiple platforms or share access with your team? That’s when things scale up fast.\u003C/p>\u003Cp>And if you want access to premium sources like TikTok Ads or Amazon Ads, those come with additional fees.\u003C/p>\u003Cp>You’ll also run into some frustrating usage ceilings:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Row limits\u003C/strong> based on plan tier\u003C/li>\u003Cli>\u003Cstrong>Refresh frequency\u003C/strong> restrictions (e.g. hourly vs. daily)\u003C/li>\u003Cli>\u003Cstrong>Team collaboration\u003C/strong> and support tiers gated behind higher pricing\u003C/li>\u003C/ul>\u003Cp>It’s hard to get a predictable monthly cost without talking to sales – and even harder to scale if you’re reporting across multiple clients or business units.\u003C/p>\u003Cp>In contrast, Whatagraph offers a flat-pricing including: \u003C/p>\u003Cp>✅ Unlimited dashboards, reports, and users\u003C/p>\u003Cp>✅ Unlimited custom data blends, metrics, and dimensions\u003C/p>\u003Cp>✅ Data transfers to BigQuery or Looker Studio\u003C/p>\u003Cp>✅ A dedicated Customer Success Manager\u003C/p>\u003Cp>✅ 18/5 live chat support\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_28fb05c017.png\" alt=\"Whatagraph Pricing - Website screenshot featuring a pricing slider and feature list.\">If this is what you prefer, \u003Ca href=\"https://whatagraph.com/book-a-call\">talk to our team\u003C/a> and we’ll set you right up.\u003C/p>\u003Ch2>Is Supermetrics Worth It?\u003C/h2>\u003Cp>The age old answer – it depends.\u003C/p>\u003Cp>If your team has the technical know-how, clear reporting workflows, and an existing BI stack like BigQuery or Power BI, Supermetrics can be a solid fit. \u003C/p>\u003Cp>It does one job – moving marketing data from platform to platform – and it does it well when everything is set up correctly.\u003C/p>\u003Cp>You get access to 100+ integrations, can customize your queries down to the dimension, and automate refreshes on your terms. For some enterprise setups, that level of flexibility is exactly what’s needed.\u003C/p>\u003Cp>\u003Cstrong>But for most marketing teams and agencies, the reality looks different.\u003C/strong>\u003C/p>\u003Cp>You’ll need to stack Supermetrics with other tools to create dashboards or send reports. \u003C/p>\u003Cp>You’ll need to manage connectors that occasionally break.\u003C/p>\u003Cp>You’ll deal with a modular pricing system that makes scaling complicated. \u003C/p>\u003Cp>And you’ll probably spend more time than expected troubleshooting errors or reformatting data to “fit” downstream tools.\u003C/p>\u003Cp>\u003Cstrong>That’s where the real cost creeps in – not just in dollars, but in time and maintenance.\u003C/strong>\u003C/p>\u003Cp>So is Supermetrics worth it? If all you need is a raw data pipeline and you’ve got the resources to manage it, sure. \u003C/p>\u003Cp>But if you’re looking for a more seamless way to collect, visualize, and share marketing data without needing a second platform (or a developer), there are better options, like Whatagraph which is built for marketers, not data scientists. \u003C/p>","2023-03-01T13:39:50.703Z","2025-10-06T14:43:05.997Z","2023-03-01T13:40:03.474Z","2025-06-11",{"id":5,"title":760,"slug":761,"subheading":762,"createdAt":763,"updatedAt":764,"publishedAt":765},"Data analytics","data-analytics","Delve into a goldmine of marketing data","2023-05-16T15:39:58.211Z","2025-06-04T14:37:44.968Z","2023-05-18T13:29:47.959Z",{"id":767,"name":768,"alternativeText":769,"caption":31,"width":770,"height":771,"formats":772,"hash":779,"ext":292,"mime":293,"size":780,"url":781,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":782,"updatedAt":783},15596,"What is supermetrics.png","What Is Supermetrics - Supermetrics logo with black text and a red icon.",4368,2454,{"thumbnail":773},{"ext":292,"url":774,"hash":775,"mime":293,"name":776,"path":31,"size":777,"width":435,"height":778},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_What_is_supermetrics_35f5ba192e.png","thumbnail_What_is_supermetrics_35f5ba192e","thumbnail_What is supermetrics.png",44.12,138,"What_is_supermetrics_35f5ba192e",2296.73,"https://s3.us-east-2.amazonaws.com/whatagraph.com/What_is_supermetrics_35f5ba192e.png","2025-10-06T13:23:50.404Z","2025-10-06T13:23:54.287Z",{"id":785,"title":786,"slug":787,"summary":788,"body":789,"read_time":12,"createdAt":790,"updatedAt":791,"publishedAt":790,"errors":792,"table_of_contents":32,"dateReorder":793,"article_category":794,"cover_image":801},2238,"9 Best Supermetrics Alternatives & Competitors to Try in 2025","supermetrics-competitors-and-alternatives","\u003Cp>Supermetrics is a powerful data moving tool, but it can be expensive, buggy, and difficult to use. If you’re looking for Supermetrics alternatives, fear not, we’re here to help.\u003C/p>\u003Cp>In this article, we’ll take you through:\u003C/p>\u003Cul>\u003Cli>The shortcomings of Supermetrics\u003C/li>\u003Cli>9 best Supermetrics alternatives\u003C/li>\u003Cli>Key features and pricing of each tool\u003C/li>\u003C/ul>","\u003Cp>Supermetrics is great for moving your data from different platforms to databases, but it’s far from perfect. Users online say it’s:\u003C/p>\u003Cp>\u003Cstrong>❌   Expensive: \u003C/strong>Supermetrics’ pricing is based on the number of data sources, users, teams, and accounts (which can quickly become confusing). There are also multiple pricing combinations (e.g. Supermetrics + Looker Studio) and you’ll need to purchase add-ons for extra users and data sources. If you need a complete data solution, it can cost you 1000s of dollars a month. \u003C/p>\u003Cp>\u003Cstrong>❌   Buggy\u003C/strong>: Many users report bugs, inconsistencies, and connectivity problems when pulling data from platforms like Facebook. They also complain about failed scheduled queries which forces manual data extraction, wasting more time. \u003C/p>\u003Cp>\u003Cstrong>❌   Poor customer support\u003C/strong>: Supermetrics rely heavily on AI chatbots which “closes out” the chats before resolving issues. And even those users who are paying extra for “Premium Support” find it difficult to get in touch with a human representative. If you've experienced this first hand before, you know how frustrating it can be to not get the help you need.\u003C/p>\u003Cp>\u003Cstrong>❌   Difficult to use: \u003C/strong>Supermetrics comes with a steep learning curve, especially for non-tech savvy marketers and team members. Most had to hire a data scientist to maintain data pipelines. \u003C/p>\u003Cp>\u003Cstrong>❌   Limited:\u003C/strong> Supermetrics is purely a “data-moving” tool—there are no built-in visualizations available. You’ll need to ship your data to a third-party tool like Tableau or Looker Studio, \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\" target=\"_blank\" rel=\"noopener noreferrer\">which creates more problems than it solves\u003C/a>.\u003C/p>\u003Cp>___\u003C/p>\u003Cp>Sounds like a lot? That’s what we’re here for.\u003C/p>\u003Cp>In this article, we’ll take you through 9 best Supermetrics alternatives and competitors that are easier to use, more cost-effective, and come with great customer support.\u003C/p>\u003Ch2>9 Best Supermetrics Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 9 best Supermetrics alternatives and competitors we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Metrics Watch \u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Power My Analytics\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Adverity\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>FiveTran\u003C/li>\u003C/ol>\u003Cp>Don’t want to read through walls of text? Here’s a summary table:\u003C/p>\u003Cp>[table id=3]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large marketing agencies with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph\u003C/a> is the best Supermetrics alternative in 2024 (and beyond). It's an all-in-one marketing data platform that makes it ridiculously easy to collect, monitor, and report on your marketing data.\u003C/p>\u003Cp>It’s the only tool on our list that covers the entire data journey on one platform—from data connections and transformations to visualizations and data transfers. \u003C/p>\u003Cp>In a nutshell, here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data collection. \u003C/strong>Connect\u003Cstrong> \u003C/strong>to your data sources and channels in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Data management. \u003C/strong>Organize your data, teams, clients, locations, and currencies on one platform. \u003C/li>\u003Cli>\u003Cstrong>Data transformation. \u003C/strong>Organize and unify your data to be analysis-ready. Make custom metrics and dimensions, and blend data sources together without writing a single line of code. Whatagraph also converts one currency to another automatically on your dashboards.\u003C/li>\u003Cli>\u003Cstrong>Data visualization.\u003C/strong> Visualize your transformed data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\" target=\"_blank\" rel=\"noopener noreferrer\">ready-made templates\u003C/a>. Create white-labeled reports with custom logos, domains, and color schemes. No need to export your data to another visualization or BI tool.\u003C/li>\u003Cli>\u003Cstrong>Data sharing.\u003C/strong> Share reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your \u003Ca href=\"https://whatagraph.com/data-transfer/google-bigquery\">data to BigQuery\u003C/a> through Whatagraph.\u003C/li>\u003C/ol>\u003Cp>Plus, if you ever need help, you can reach out instantly to our \u003Ci>human \u003C/i>Customer Support team through the live chat on our website.\u003Cstrong> \u003C/strong>We respond within 3 minutes and resolve issues within 24 hours.\u003C/p>\u003Cp>But how does Whatagraph compare against Supermetrics exactly? Let’s take a look:\u003C/p>\u003Ch3>Whatagraph vs. Supermetrics: Head-to-Head Comparison\u003C/h3>\u003Cp>Our team did extensive research on how Whatagraph compares against Supermetrics and you can find \u003Ca href=\"https://whatagraph.com/alternatives/supermetrics\" target=\"_blank\" rel=\"noopener noreferrer\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are four key ways Whatagraph outperforms Supermetrics:\u003C/p>\u003Cp>\u003Cstrong>1. Stable, reliable, and all-in-one platform\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/All_in_one_marketing_data_platform_Whatagraph_56f846f016.webp\" alt=\"All in one marketing data platform - Whatagraph\">\u003Cbr>Supermetrics is, what I like to call it, the “middleman” of data. \u003C/p>\u003Cp>It pulls your data from marketing platforms like Google Analytics 4, Google Ads, Shopify, etc., and ships this data to more third-party tools like \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a>, spreadsheets, or data warehouses.  \u003C/p>\u003Cp>But when your data has to flow from [X platform] → Supermetrics → [Y platform], there are higher chances of data inconsistencies, bugs, and connection issues.\u003C/p>\u003Cp>In fact, that’s one of the complaints we see the most about Supermetrics online. Here’s \u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-8832727\" target=\"_blank\" rel=\"noopener noreferrer\">what one user said on G2.com\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_con_5_connectivity_issues_f9b7ed7129.png\" alt=\"Screenshot of Supermetrics Review - Whatagraph\">\u003C/p>\u003Cp>Whatagraph, in contrast, removes this middleman.\u003C/p>\u003Cp>From connecting to your data sources, to cleaning it up, to visualizing and sharing it, Whatagraph takes care of your entire data journey. This means:\u003C/p>\u003Cul>\u003Cli>There are less chances of data inconsistencies, connection issues, or breakages.\u003C/li>\u003Cli>Your data is safe, secure, and organized on one platform.\u003C/li>\u003Cli>You don’t need to jump from one platform to another.\u003C/li>\u003Cli>You don’t need to learn how to use new tools.\u003C/li>\u003C/ul>\u003Cp>Plus, the \u003Ca href=\"https://whatagraph.com/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">integrations\u003C/a> we provide at Whatagraph are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>.\u003Cstrong> \u003C/strong>This means they’re more seamless, stable, and reliable. \u003C/p>\u003Cp>And our Product engineers regularly maintain these integrations so you don’t have to.\u003C/p>\u003Cp>Fully-managed integrations also mean if there are bugs, we can resolve them quickly without having a third-party company involved. \u003C/p>\u003Cp>Our current users love how seamless, stable, and simple the data connection process is. Here’s \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8068613\" target=\"_blank\" rel=\"noopener noreferrer\">what one of them said on G2.com\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_pro_1_f445d0bbf9.png\" alt=\"Screenshot of Whatagraph Review - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>2. Easier to use\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers a lot of advanced features (like queries, data pivoting, pagination, etc.) which makes it a more suitable tool for data analysts with more complex use cases. \u003C/p>\u003Cp>For the average marketer or a business owner, it can take weeks and long training sessions to fully grasp all the features available, and actually start using them correctly. \u003C/p>\u003Cp>Here’s what one user said on G2.com:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_con_4_steep_learning_curve_e264c02251.png\" alt=\"Screenshot of Supermetrics Review - Whatagraph\">\u003C/p>\u003Cp>But that’s not all.\u003C/p>\u003Cp>There’s an added layer of complexity from third-party visualization tools like Looker Studio that you need to use together with Supermetrics.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio is slow\u003C/a>, clunky, and incredibly difficult to use for non tech-savvy users, taking you anywhere from 1-3 hours to create a performance report from scratch. \u003C/p>\u003Cp>Most of the ex-Loker Studio users we’ve talked to also say they needed to hire a data scientist to edit and maintain these reports. \u003C/p>\u003Cp>In contrast, we built \u003Cstrong>Whatagraph to be incredibly easy and simple. \u003C/strong>\u003C/p>\u003Cp>Thanks to plug-and-play integrations and a no-code interface, you can get Whatagraph up and running in a few hours, not days or weeks. \u003C/p>\u003Cp>All you need to do is:\u003C/p>\u003Cul>\u003Cli>Choose a channel from a menu bar.\u003C/li>\u003Cli>Connect your account.\u003C/li>\u003Cli>Connect your \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-sources\" target=\"_blank\" rel=\"noopener noreferrer\">data source\u003C/a>.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connecting_data_sources_e97d6df965.webp\" alt=\"How to connect data sources on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>Once your data has flown into the platform, you can visualize it easily in three ways:\u003C/p>\u003Cul>\u003Cli>Use one of our \u003Ca href=\"https://whatagraph.com/templates\" target=\"_blank\" rel=\"noopener noreferrer\">ready-made report templates\u003C/a> or \u003Ca href=\"https://whatagraph.com/dashboard-examples\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard examples\u003C/a>. \u003C/li>\u003Cli>Start from a blank page and use our \u003Ca href=\"https://help.whatagraph.com/en/articles/8056783-3-adding-widgets-to-a-report\" target=\"_blank\" rel=\"noopener noreferrer\">drag-and-drop widgets\u003C/a> to add metrics onto the dashboard. \u003C/li>\u003Cli>Use our Smart Builder to instantly create dashboards for your favorite marketing channels (e.g. Google Analytics 4, Google Ads).\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_Media_Overview_4ef6b6eee7.png\" alt=\"Social media report template overview - Whatagraph\">\u003C/p>\u003Cp>Want to blend data sources together or make new metrics and dimensions? You can do it via a simple workflow on Whatagraph. \u003C/p>\u003Cp>For instance, say you want to report on the total number of “Add to Cart” from both Facebook Ads and TikTok Ads. You can set up a custom metric on Whatagraph, like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_09_11_at_8_40_22_PM_776c3e47a7.png\" alt=\"How to create custom metrics on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>You can then visualize your new metric, dimension, or source instantly on your marketing reports and dashboards. On Supermetrics, you’ll need to manually refresh each report where custom data is used. \u003C/p>\u003Cp>Adjust the rules and data blends on Whatagraph without leaving the report you’re building. With Supermetrics, however, you’ll need to switch back and forth between the platform and your data visualization tool.\u003C/p>\u003Cp>Thanks to this simple and intuitive interface, “Ease of use” is our biggest pro on G2.com, and \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9619605\" target=\"_blank\" rel=\"noopener noreferrer\">one user raved\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_review_bff7a59338.png\" alt=\"Screenshot of Whatagraph review - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>3. Get white-labeled reports on one dashboard\u003C/strong>\u003C/p>\u003Cp>White-labeling is key for agencies who need their client-facing reports to look professional and personalized. \u003C/p>\u003Cp>However, Supemetrics does not allow you to white-label reports on the platform. It also doesn’t support exporting capabilities, like sharing links or downloading PDFs, natively. \u003C/p>\u003Cp>Most users have to rely on third-party visualization tools like Looker Studio for this.\u003C/p>\u003Cp>But designing your reports on Looker Studio can take you anywhere from 30 minutes to an hour—and that doesn’t include the actual data visualization part. \u003C/p>\u003Cp>On Whatagraph, you can get \u003Ca href=\"https://whatagraph.com/white-label\" target=\"_blank\" rel=\"noopener noreferrer\">white-labeled reports\u003C/a> in minutes, and on one platform. You can:\u003C/p>\u003Cul>\u003Cli>Upload your logo or your client’s logo\u003C/li>\u003Cli>Create custom color schemes \u003C/li>\u003Cli>Add footer and header texts\u003C/li>\u003Cli>Create custom domains to host and share your reports\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Marketing_Analytics_Report_75c561dade.png\" alt=\"Marketing analytics report template - Whatagraph\">\u003C/figure>\u003Cp>While Looker Studio’s reports look like glorified spreadsheets, Whatagraph’s look organized, sleek, and professional. \u003C/p>\u003Cp>Here’s a side-by-side comparison of how a \u003Ca href=\"https://whatagraph.com/templates/google-analytics-4-report\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4 report\u003C/a> looks like on Supermetrics + Looker Studio vs. on Whatagraph:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_vs_Whatagraph_2_4a843ca3db.png\" alt=\"Supermetrics vs Whatagraph reports - Whatagraph\">\u003C/p>\u003Cp>And you can automate the report sharing process on Whatagraph too. You can either:\u003C/p>\u003Col>\u003Cli>Set up automated emails to specific people at specific times, days, and cadence. Customize the email subject lines and copy.\u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or Excel spreadsheets.\u003C/li>\u003Cli>Transfer your data to BigQuery. \u003C/li>\u003C/ol>\u003Cp>All of this on one platform not only saves you massive time, but also reduces your cognitive load on having to switch between one tool to another. And gorgeous white-labeled reports are just an added bonus!\u003C/p>\u003Cp>\u003Cstrong>4. Straightforward pricing, and more cost-effective\u003C/strong>\u003C/p>\u003Cp>Supermetrics is notorious for their complex and volatile pricing. \u003C/p>\u003Cp>You’ll need to pay for each destination you want to move your data to and there are many add-ons involved: extra seats, integrations outside your normal package, and more.\u003C/p>\u003Cp>For instance, say you want to move your data to both Looker Studio and BigQuery. You’ll need to buy two separate packages, one for each. \u003C/p>\u003Cp>Supermetrics doesn’t share their pricing for BigQuery publicly, but here’s the pricing for Looker Studio: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_pricing_b761f679fd.png\" alt=\"Supermetrics pricing plans - Whatagraph\">\u003Cbr>You can see that the “Essential” and “Core” packages are quite limited (only up to 13 data sources and 2 users). They’re not viable options if you’re a marketing agency and you have dozens of client’s data sources to connect to. \u003C/p>\u003Cp>Also, if you want “Premium support”, you’ll need to opt for the “Enterprise” package, which starts from $899/month. This doesn’t include the price for BigQuery which can be another thousand dollars.\u003C/p>\u003Cp>Here’s what one user said on G2.com:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_con_1_expensive_4f87457c26.png\" alt=\"Screenshot of Supermetrics Review - Whatagraph\">\u003Cbr>Supermetrics’ pricing also fluctuates a lot—in fact, they changed their pricing twice in 2024—and users say the price has increased significantly over the years. \u003C/p>\u003Cp>This volatility can be frustrating especially if you’re a marketing agency that needs to predict and control costs to be profitable. \u003C/p>\u003Cp>On the other hand, \u003Cstrong>Whatagraph’s pricing is straightforward\u003C/strong>. All our plans include:\u003C/p>\u003Cul>\u003Cli>All native integrations\u003C/li>\u003Cli>Custom APIs\u003C/li>\u003Cli>Unlimited data blends, custom metrics, and dimensions\u003C/li>\u003Cli>Unlimited dashboards and reports\u003C/li>\u003Cli>BigQuery transfer\u003C/li>\u003C/ul>\u003Cp>This is not only more efficient for agencies covering lots of platforms, but it’s also more cost-effective. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_integrations_5bb0b8be7a.png\" alt=\"Whatagraph's data connectors - Whatagraph\">\u003C/p>\u003Cp>We also believe that \u003Cstrong>Customer Success is a must-have, not an add-on\u003C/strong>. All our plans come with a dedicated Customer Success Manager + Customer Support. \u003C/p>\u003Cp>Your CSM will help you with:\u003C/p>\u003Cul>\u003Cli>Connecting to channels and data sources\u003C/li>\u003Cli>Blending sources\u003C/li>\u003Cli>Making custom metrics and dimensions\u003C/li>\u003Cli>Creating reports\u003C/li>\u003Cli>Anything else you need\u003C/li>\u003C/ul>\u003Cp>And if you need urgent help, you can reach out to our Customer Support team member through live chat or email at\u003Cstrong> no extra cost. \u003C/strong>\u003C/p>\u003Cp>Apart from cost-savings, there are also many “softer” benefits to this\u003Cstrong> \u003C/strong>straightforward, all-in-one pricing:\u003C/p>\u003Cul>\u003Cli>You don’t have to worry about overpaying on your connectors and data sources or underutilizing them. \u003C/li>\u003Cli>You don’t need to waste time managing different plans and invoices. Just one invoice and done. \u003C/li>\u003Cli>A dedicated CSM and Customer Support means you’re truly set up for success.\u003C/li>\u003C/ul>\u003Cp>Convinced that Whatagraph is the right Supermetrics alternative for you? \u003Ca href=\"https://whatagraph.com/book-a-call\" target=\"_blank\" rel=\"noopener noreferrer\">Book a call\u003C/a> and tell us how we can help you.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Native integrations to popular marketing channels \u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Currency conversions\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Link reports to one template to edit them all at once\u003C/li>\u003Cli>Export to Excel and CSV\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Links to live dashboards\u003C/li>\u003Cli>No-code data transfer to Google BigQuery data warehouse in all plans\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Just one data warehouse destination (BigQuery) is available so far\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. \u003C/p>\u003Cp>You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>All our plans include:\u003C/p>\u003Cul>\u003Cli>Integrations with 45+ platforms\u003C/li>\u003Cli>Custom APIs\u003C/li>\u003Cli>Unlimited dashboards and reports\u003C/li>\u003Cli>Unlimited data blends, custom metrics, and dimensions\u003C/li>\u003Cli>White-labeling features\u003C/li>\u003Cli>A dedicated Customer Success Manager\u003C/li>\u003Cli>Customer support through live chat and email \u003C/li>\u003C/ul>\u003Cp>Reach out to us for a product walkthrough and a pricing plan, just for you.\u003C/p>\u003Ch2>2. Metrics Watch\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers, small businesses, and boutique agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/metrics_watch_SEO_report_d2fc936337.avif\" alt=\"Metrics Watch SEO report - Whatagraph\">\u003Cbr>Metrics Watch is an \u003Ca href=\"https://metricswatch.com/\" target=\"_blank\" rel=\"noopener noreferrer\">email-based solution\u003C/a> for sending marketing reports to team members and clients.\u003C/p>\u003Cp>It pulls KPIs from popular marketing platforms like Google Search Console, LinkedIn Ads, and Mailchimp, automatically compiles the data, and sends the report directly to your recipient’s inbox. \u003C/p>\u003Cp>This means you don’t need any third-party tools like Looker Studio or even PDFs. You can immediately send emails or automate them to go out on a daily, weekly, or monthly basis. There’s also the option to preview reports before they are sent. \u003C/p>\u003Cp>To make your life easier, Metrics Watch also offers ready-made templates that you can get started with. You can also white-label these reports by uploading your logo, choosing color schemes, and sending reports from your name and email address. \u003C/p>\u003Cp>However, Metrics Watch doesn’t offer advanced data organization features like data blends or custom metrics and dimensions \u003Ci>(Whatagraph does)\u003C/i>. There is a very basic filter to segment your data but that’s where it ends.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>12 integrations\u003C/li>\u003Cli>Report templates\u003C/li>\u003Cli>White-labeling features\u003C/li>\u003Cli>API batch reporting\u003C/li>\u003Cli>Basic data filters\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Metrics Watch Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Metrics Watch helps me automate reporting for a number of clients who need data on everything from Analytics, to Ads, to performance reporting.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/161025/Metrics-Watch/reviews/Capterra___4585864/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“As a boutique marketing agency, MetricsWatch has served our needs and simplified our reporting so far. We might need more customization as we expand though.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/161025/Metrics-Watch/reviews/Capterra___4821580/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“We’d also like to see blended metrics, for example, ROAS, but for FB Ads + Google Ads.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/161025/Metrics-Watch/reviews/Capterra___4821580/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and easy to use\u003C/li>\u003Cli>Affordable\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons\u003C/p>\u003Cul>\u003Cli>Limited integrations\u003C/li>\u003Cli>Limited customization options\u003C/li>\u003Cli>No data organization or transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Metrics Watch offers these pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Startup: \u003C/strong>$29/month for 2 reports\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$100/month for 25 reports, white labeling, and free migration\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$300/month for 100 reports, white labeling, free migration, and advanced widgets\u003C/li>\u003C/ul>\u003Ch2>3. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel.io\u003C/a> is a data pipeline tool that pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more. \u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you. \u003C/p>\u003Cp>Unlike Supermetrics, Funnel offers dashboards to visualize your key metrics. However, these dashboards are pretty basic and there aren’t a lot of customization or white-labeling options available (the company admits that it’s not a “Tableau or Looker Studio killer” yet). \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_performance_marketing_overview_report_e25df64a01.png\" alt=\"Funnel performance marketing overview report - Whatagraph\">\u003Cbr>Another area where Funnel wins against Supermetrics is their Customer Support, which \u003Ca href=\"https://www.g2.com/products/funnel/reviews?utf8=%E2%9C%93&filters%5Bsentiment_snippet%5D=678901\" target=\"_blank\" rel=\"noopener noreferrer\">users say\u003C/a> is fast, helpful, and friendly.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists \u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations. \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>4. Power My Analytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data scientists at small businesses and boutique agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=aOqn-1S7u5k\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/aOqn-1S7u5k\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Power My Analytics is a data ETL tool (Extract, Transform, and Load) that brings in data from 40+ digital marketing platforms, then ships it to warehouses, visualization tools, and spreadsheets.\u003C/p>\u003Cp>The main advantage of PMA over Supermetrics is that it automatically caches and “backfills” data for fast loading reports and API outage protection. This means there are less chances of connection breakages and slow load speed as is commonly seen on Supermetrics. \u003C/p>\u003Cp>Users on G2.com also praise Power My Analytics for its clear, and easy to use interface. PMA is also more cost-effective than Supermetrics with plans starting as low as $15/month (for one single source). \u003Cbr>\u003Cbr>However, while Power My Analytics comes with a “Data Explorer” dashboard, it’s more suitable for internal reporting and metric tracking, rather than for client reporting. If you’d like white-labeled reports, you’ll still need to rely on third-party tools like Looker Studio. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>40+ native connectors\u003C/li>\u003Cli>In-house data storage and warehousing\u003C/li>\u003Cli>Data exporting to visualization tools, warehouses, or spreadsheets\u003C/li>\u003Cli>Report templates available for Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Power My Analytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“The ease of integration with PMA is so refreshing. It takes merely seconds to set up and the data is spot on.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/power-my-analytics/reviews/power-my-analytics-review-9111013\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Very competitive pricing. Easy implementation and integration with our dashboards.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/power-my-analytics/reviews/power-my-analytics-review-9107497\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There is no live chat, their email support is very active but live chat would be great for any quick support.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/power-my-analytics/reviews/power-my-analytics-review-9107497\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Affordable pricing\u003C/li>\u003Cli>Accurate data and stable connections\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited number of connectors compared to Supermetrics and Funnel\u003C/li>\u003Cli>No live chat\u003C/li>\u003Cli>Limited templates for visualization\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Power My Analytics offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Single: \u003C/strong>$14.95/month for 1 source, 1 account, and 1 admin\u003C/li>\u003Cli>\u003Cstrong>Business:\u003C/strong> $39.95/month for 5 sources, 1 account, and 2 admins\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$99.95/month for unlimited sources, 20 accounts, and unlimited admins\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> $295/month for unlimited sources, 20 accounts, and unlimited admins. Comes with your own data warehouse and dedicated representative. \u003C/li>\u003C/ul>\u003Cp>You can also buy additional admin seats for $4.95/admin/month or additional locations for Google Business Profile for $0.25—$0.95 each per month.\u003C/p>\u003Ch2>5. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">DashThis\u003C/a> is a simple marketing reporting tool that connects to 30+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>DashThis’s main superiority above Supermetrics is its ease of use. The platform offers multiple dashboard examples which you can use to visualize your data in minutes, without having to transfer data to a third-party tool. \u003C/p>\u003Cp>At $49/month for 3 dashboards, DashThis is (a lot) cheaper than Supermetrics. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>For instance, if you’re at a marketing agency and you have international clients, you might want to convert the currency of cost metrics on your reports. DashThis doesn’t allow you to do so, while \u003Ca href=\"https://help.whatagraph.com/en/articles/6316358-how-to-display-a-different-currency-sign-in-the-widget\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph does\u003C/a>. \u003C/p>\u003Cp>Also, you can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support.\u003C/li>\u003C/ul>\u003Ch2>6. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003Cbr>Klipfolio is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Klipfolio’s main advantage over Supermetrics is that it includes a built-in visualization tool (Klips) that is high in functionality. With Klips, you can:\u003C/p>\u003Cul>\u003Cli>Pull data that's stored on premise or in the cloud, upload spreadsheets, or write custom queries\u003C/li>\u003Cli>Visualize key metrics and complex data\u003C/li>\u003Cli>Use Excel-like formulas and functions to transform your data, perform calculations, and more\u003C/li>\u003Cli>Get real-time data refresh on your dashboards\u003C/li>\u003C/ul>\u003Cp>Klipfolio users online also say they like its easy user-interface.\u003C/p>\u003Cp>However, Klipfolio’s pricing is on par with Supermetrics’, especially if you want a full data solution with unlimited metrics and dashboard views. You’ll also need to pay for two separate products: PowerMetrics and Klips, which can add up to thousands of dollars a month.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow:\u003C/strong> $190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+:\u003C/strong> $690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite:\u003C/strong> $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier: \u003C/strong>$1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> Reach out to us for a pricing plan just for you. \u003C/p>\u003Ch2>7. Adverity\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data engineers and tech-savvy marketers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=WkEUNpvfE54\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/WkEUNpvfE54\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/adverity\" target=\"_blank\" rel=\"noopener noreferrer\">Adverity\u003C/a> is an integrated no-code data platform that you can use to connect to various data sources, cleanse this data, and share it with destinations and teams of your choice. \u003C/p>\u003Cp>It uses data connectors and API-like connectors to process any type of data or format. You can also upload custom data using spreadsheets, Excel files, .json, or .xml files.\u003C/p>\u003Cp>Once the data is on the platform, you can use Adverity’s transformation engine to clean, normalize, and unify it to create a clean data stack. This data is then visualization-ready. \u003C/p>\u003Cp>Adverity does come with a basic dashboard called “Data Explorer” where you can visualize your data in charts and graphs. However, you need to create every dashboard from scratch and there aren’t many customization or white-labeling options available. \u003C/p>\u003Cp>Like Supermetrics, you’ll need to rely on a third-party visualization tool like Looker Studio to get custom reports.\u003C/p>\u003Cp>However, unlike Supermetrics, Adverity is praised for their reliability and “outstanding” support team. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>600+ pre-built connectors\u003C/li>\u003Cli>Custom integrations via spreadsheets, Excel files, .json, or .xml files\u003C/li>\u003Cli>Data transfer to databases and data lakes\u003C/li>\u003Cli>AI-powered data transformation engine\u003C/li>\u003Cli>Built-in data governance\u003C/li>\u003Cli>Data Explorer dashboard\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Adverity Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Adverity has a very easy and user-friendly user interface to navigate throughout the entire system.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The passive destination with Google Data Studio is not helping to show the data easily.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4800787\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The one thing that I don't like about the Adverity is that it has less documentation which most of the time causing confusion about how to use the Adverity.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>No-code ETL transfers\u003C/li>\u003Cli>Predefined data transformation\u003C/li>\u003Cli>A large number of sources and destinations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Difficulty to use and set up\u003C/li>\u003Cli>Basic dashboards and reports\u003C/li>\u003Cli>Even the basic pricing may be too expensive\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Adverity’s pricing is hidden behind a “Contact Us” wall, but as of 2022, the company said their pricing starts from \u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-6827335\" target=\"_blank\" rel=\"noopener noreferrer\">1500 Euros a month\u003C/a>.\u003C/p>\u003Cp>Test use cases we’ve run at Whatagraph show Adverity is at least 50% to 60% more expensive than us, while not including visualization and custom reports. \u003C/p>\u003Ch2>8. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">\u003Cbr>Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>Improvado offers over 500 data sources and channels, which is substantially higher than Supermetrics’ 100. Once your cross-channel data is on the platform, you can harmonize and clean it into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets. You can also keep your data in a fully-managed storage.\u003C/p>\u003Cp>Similar to Supermetrics and other ETL tools, you’ll still need to move your data from Improvado to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>However, Improvado does offer pre-built dashboards that you can use right away with your visualization tool of your choice. This means you won’t need to spend too much time creating dashboards and reports.\u003C/p>\u003Cp>Improvado’s uniqueness lies in its AI-powered “campaign governance” solution which automatically validates campaign targeting, naming conventions, brand safety, KPI pacing, and more. It also validates the consistency of your performance metrics and alerts you about any issues. \u003C/p>\u003Cp>But because of the vast features available, it can take months to implement Improvado. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>\u003Ch2>9. FiveTran\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at small to medium businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=TT85JYrCtIw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/TT85JYrCtIw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/fivetran-competitors\">Fivetran\u003C/a> is a data movement platform for building automated data pipelines. It allows you to move data from multiple sources to destinations using a simplified ETL process.\u003C/p>\u003Cp>Shaped according to the needs of data analysts and business intelligence users, Fivetran helps marketing teams in large enterprises control data without complex engineering and support data-backed decisions on multiple executive levels.\u003C/p>\u003Cp>\u003Cstrong>FiveTran Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Fivetran has provided us with a no code solution to extracting data into our databases and data warehouses, and has hugely simplified our data architecture and improved security.” (\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10035854\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Relying on Fivetran means depending on a third-party service for critical data workflows. If there are outages or issues on their end, it could impact your data integration processes.” (\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10262766\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Support could be so much more better.” (\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10265004\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Easy to set up\u003C/li>\u003Cli>Complete replication from any source\u003C/li>\u003Cli>Fully managed pipeline 24x7\u003C/li>\u003Cli>Normalized schemas from denormalized APIs\u003C/li>\u003Cli>Automatic schema migrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>No-code marketing analytics platform\u003C/li>\u003Cli>Automated data transformation\u003C/li>\u003Cli>Data governance and security features\u003C/li>\u003Cli>Pricing based on usage\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Time-consuming logging process\u003C/li>\u003Cli>Lacks enterprise-oriented data management features\u003C/li>\u003Cli>Limited support for historical data ingestion\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Fivetran comes with four pricing plans including the Free plan that includes all the features of the most popular Standard plan but with a usage limit of 500,000 monthly active rows.\u003C/p>\u003Cp>It’s meant for users who need to automate ETL for small amounts of data. Other plans are graded by the number of users, sync time, and advanced data features.\u003C/p>","2022-10-10T14:45:45.000Z","2025-04-16T13:39:33.272Z","","2024-10-10",{"id":50,"title":795,"slug":796,"subheading":797,"createdAt":798,"updatedAt":799,"publishedAt":800},"Alternatives","alternatives","Compare the best reporting and data platforms in the business","2024-09-30T12:31:40.776Z","2025-06-04T14:37:38.534Z","2024-09-30T12:31:53.048Z",{"id":802,"name":803,"alternativeText":804,"caption":31,"width":805,"height":806,"formats":807,"hash":813,"ext":292,"mime":293,"size":814,"url":815,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":816,"updatedAt":817},13105,"9_Best_Supermetrics_Alternatives.png","Best Supermetrics alternatives and competitors - Whatagraph",1880,1058,{"thumbnail":808},{"ext":292,"url":809,"hash":810,"mime":293,"name":811,"path":31,"size":812,"width":435,"height":778},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_9_Best_Supermetrics_Alternatives_65be59a7ed.png","thumbnail_9_Best_Supermetrics_Alternatives_65be59a7ed","thumbnail_9_Best_Supermetrics_Alternatives.png",34.17,"9_Best_Supermetrics_Alternatives_65be59a7ed",227.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/9_Best_Supermetrics_Alternatives_65be59a7ed.png","2024-10-04T12:15:34.761Z","2024-10-04T12:17:07.806Z",{"id":819,"title":820,"slug":821,"summary":822,"body":823,"read_time":270,"createdAt":824,"updatedAt":825,"publishedAt":826,"errors":31,"table_of_contents":32,"dateReorder":827,"article_category":828,"cover_image":835},2263,"Supermetrics Review: Should You Still Use It in 2025?","supermetrics-review","\u003Cp>Having accurate and timely data in today’s fast-paced business environment often means the difference between growth and going underwater. Collecting, cleansing, integrating, and reporting on data from multiple marketing platforms would be hard to imagine without data transfer and reporting tools like Supermetrics. \u003C/p>\u003Cp>Supermetrics regularly makes it to the top of the best reporting tool lists. Let’s break down the key aspects of this tool in our Supermetrics review and see if it really earns its stripes. \u003C/p>","\u003Ch2>Supermetrics for data transfer\u003C/h2>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/what-is-supermetrics\" target=\"_blank\" rel=\"noopener noreferrer\">Supermetrics\u003C/a> helps teams export data from a range of platforms, transform it, and load it to clients’ reporting, \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-warehouse/\">data warehousing\u003C/a>, or business intelligence (BI) platforms. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetricsver_48809eb137.png\" alt=\"supermetrics-products\">\u003C/p>\u003Cp>\u003Ca href=\"https://startuptalky.com/supermetrics-review/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>Accurate reporting on consolidated data has also become much faster with Supermetrics. You connect the sources, and in a couple of minutes you have a beautiful report you can send to your clients. \u003C/p>\u003Cp>To set up a data transfer with Supermetrics, you must\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Create a destination\u003C/strong> in your spreadsheet or storage platform.\u003C/li>\u003Cli>\u003Cstrong>Create a transfer\u003C/strong>. Users have the option to schedule the transfer to run on autopilot, daily, weekly, or monthly. Supermetrics claims that a single transfer never takes more than 6 hours to complete. \u003C/li>\u003Cli>\u003Cstrong>Run the transfer\u003C/strong> to import your data to the destination. The time ranges for historical data depend on individual data sources and your subscription level.  \u003C/li>\u003C/ol>\u003Cp>Once your data begins to flow, you can monitor the progress of your transfer and get notified of any possible errors through automated email alerts. A cool feature.  \u003C/p>\u003Ch2>Supermetrics for online marketing reporting\u003C/h2>\u003Cp>For many digital marketing teams, Supermetrics is a go-to solution for creating reports with KPIs and metrics populated from diverse sources. At the time of writing, Supermetrics has \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\" target=\"_blank\" rel=\"noopener noreferrer\">data connectors\u003C/a> for around 70 digital marketing data sources. \u003C/p>\u003Cp>But if you want to create a reporting dashboard, you quickly discover — that Supermetrics doesn’t have a data visualization feature. \u003C/p>\u003Cp>Yes, you heard it right. You can import data but don’t have the means to report on it. \u003C/p>\u003Cp>To visualize your data, you need to use Looker Studio or another reporting tool. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetricsrep_e1fb0f5f39.png\" alt=\"supermetrics-report\">\u003C/p>\u003Cp>Looker Studio (formerly Google Data Studio) is a data visualization tool of choice for most Supermetrics users because it has a respectable number of Google and non-Google integrations.\u003C/p>\u003Cp>Using Looker Studio, you can create a report from scratch or use one of its templates. As you go, you can add filters, and adjust data ranges, sources, and dimensions. \u003C/p>\u003Cp>However, you can’t escape the fact that you’re using two separate tools for data integration and creating marketing reports. \u003C/p>\u003Ch2>What are the pros and cons of Supermetrics?\u003C/h2>\u003Cp>Supermetrics is a capable data transfer and reporting platform, but there’s still room for improvement. Let’s take a look at the great aspects of Supermetrics and show what other tools might do better.   \u003C/p>\u003Ch3>Supermetrics pros\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Speed\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Supermetrics is built to be fast. Marketing teams can query data sources directly, pulling only the e-commerce data they need at the moment. Access any field that’s available from that data source. If you need a quick way to move business data to a data warehouse, Supermetrics is a good place to start.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Ease of use\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>The Supermetrics interface is full of handy features that make it user-friendly to use. For example, if you want to request data from Google Analytics for a specific segment ID, you don’t have to remember the exact name of that segment, just use a dropdown menu and select the segment you need.\u003C/p>\u003Ch3 style=\"margin-left:36pt;\">Supermetrics cons\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>No native reporting\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Supermetrics doesn’t have a way to visualize data, so you need to use another tool \u003Ca href=\"https://whatagraph.com/blog/articles/whatagraph-vs-supermetrics\" target=\"_blank\" rel=\"noopener noreferrer\">such as Whatagraph\u003C/a>. You can connect your Supermetrics account to Looker Studio and then try to figure out how that works. There’s a short guide, but if anything goes wrong, you’d have to troubleshoot yourself because Looker Studio doesn’t have customer support. \u003C/p>\u003Cp>Also, Looker Studio is not very intuitive to use and offers a limited number of templates. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Customer support takes forever to respond\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Multiple users have complained that it took several weeks to get an answer — some of them never got a reply at all. This is definitely not something you want in the midst of creating a marketing report or in a situation when your data transfer has encountered an error. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/suprev2_bb26561fde.png\" alt=\"suprev2.png\">\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-4809630\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>If you value fast and reliable customer support, you should try Whatagraph. Contact us by live chat, email, or phone call — our customer support is on standby 20 hours a day, 5 days a week. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/supermetrics\">Whatagraph beats the competition in many areas\u003C/a>, but our clients particularly love our customer service. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Moderately scalable\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Supermetrics can be fast, but you need to slow down when you try to add granularity to your analysis. If you want to run an analysis on the product level that includes millions of rows of data, \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">you’re better off with another tool\u003C/a>. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/6_Supermetrics_for_Excel_Trust_Add_In_44bda02512.png\" alt=\"6-Supermetrics-for-Excel-Trust-Add-In.png\">\u003Ca href=\"https://www.excelinppc.com/supermetrics-for-excel-quick-start-guide/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>A data warehouse would be a better solution. Your data is already stored and structured, so if you need to run a more complex query, you’ll be able to execute it much faster. Also, you won’t have to rebuild datasets constantly. Using a data warehouse takes more planning, but it’s more scalable \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Not very efficient\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Supermetrics API doesn’t give you a way to clean up errors in your data. If you need to make corrections, you need to do it in your BI or visualization tool, which can be time-consuming. \u003C/p>\u003Cp>A data warehouse like \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">Google BigQuery\u003C/a> would be a better solution in this aspect. If you have several people on your marketing analytics team, the warehouse could serve as a single source of truth so everyone is working on the same datasets. \u003C/p>\u003Cp>In other words, unless you’re going to use only basic reporting, Supermetrics could soon become a liability.  \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Pricing\u003C/strong> \u003C/li>\u003C/ul>\u003Cp>The initial \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Supermetrics pricing\u003C/a> is low, but as you add data sources, you often need to expand the pricing plan. Supermetrics sells different versions of its software that correspond to different tools, which allows sets to transfer the data to a data warehouse, BI, or data visualization solution like Tableau, Power BI, or Qlik. \u003C/p>\u003Cp>However, the problem is that everything beyond a few basic versions is quote-based, so you never know how much it’ll cost you until you book a meeting. \u003C/p>\u003Ch2>Supermetrics user reviews\u003C/h2>\u003Cp>Let’s now take a look at what other users say. We’ve compiled verified reviews from reputable software review websites like G2 and Capterra.\u003C/p>\u003Ch3>Non-existing support\u003C/h3>\u003Cp>“Takes a lot to get it to work — expensive — no support”\u003C/p>\u003Cp>Talya L., a co-founder and CTO of a small business says that Supermetrics would be an incredible tool if it worked right.\u003C/p>\u003Cp>For the price of the service, there should be at least chat or phone support. This way, the only way to get in touch with Supermetrics customer support is by email, and it takes weeks or months for them to respond. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_03_at_12_52_07_ea72c4d163.png\" alt=\"Screenshot 2023-03-03 at 12.52.07.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-4556726\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cul>\u003Cli>\u003Ci>“It's been 6 months and almost $1,500 in spend and can't even get it to work or even get any responses back from support.”\u003C/i>\u003C/li>\u003C/ul>\u003Cp>She even tried contacting them through LinkedIn, to no avail.\u003C/p>\u003Ch3>Buggy data transfer \u003C/h3>\u003Cp>“If you're considering Supermetrics, just don't.”\u003Cbr>A user Wes N. is a managing partner in a small business that used Supermetrics to automate ad account reporting. They choose Supermetrics for the sheer number of connectors for different platforms. \u003C/p>\u003Cp>However, they soon ran into a problem: the data that Supermetrics pulled in was systematically inaccurate. For example, ingested data on “the amount spent”  from Facebook Ads never matched what Facebook Ads showed. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_03_at_12_53_29_03eff1a688.png\" alt=\"Screenshot 2023-03-03 at 12.53.29.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-4860352\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>When they contacted Supermetrics support, they got a reply that \"...data is always an estimate, and it becomes more accurate over time\".\u003C/p>\u003Cp>This verified user further says that, at one point, the Supermetrics team was gaslighting them, by insisting that numbers from two different screenshots were the same when they clearly weren’t. \u003C/p>\u003Cp>This user also complains about the pricing — what’s on the website is not what you end up paying. In the end, they paid 3-4 times more without additional benefits. \u003C/p>\u003Ch3>Unexplainable pricing increases & unreliable connectors\u003C/h3>\u003Cp>“Ridiculous price hike and unstable connector”\u003Cbr>Another verified Supermetrics user says his company chose Supermetrics because they wanted to speed up the setup time for reports in Looker Studio. \u003C/p>\u003Cp>However, the connectors weren’t always stable and his team spent many hours trying to make data transfer work. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_03_at_12_55_34_3a7c7b77dd.png\" alt=\"Screenshot 2023-03-03 at 12.55.34.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-4771206\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>Then, from one point on, they were charged 3-4 times the original price without any useful add-ons. \u003C/p>\u003Cp>The customer support wasn’t of much use, either with the connectors or the pricing issue. \u003C/p>\u003Cp>Eventually, they decided to switch to an in-house BigQuery data pipeline. \u003C/p>\u003Ch3>Messy data, frustrating & slow\u003C/h3>\u003Cp>“There are cheaper, better, easier options.”\u003Cbr>Henry C., a digital strategist in a SaaS company complains that in his company they never got the level of insight that they expected from Supermetrics. The automation often failed and they still had to manually track and record performance data after they set up the tool. \u003C/p>\u003Cp>In his words, Supermetrics tries to do much and makes it messy and not user-friendly. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_03_at_12_56_42_d16e4244c9.png\" alt=\"Screenshot 2023-03-03 at 12.56.42.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.capterra.com/p/162846/Supermetrics/reviews/2947407/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>Connecting new channels pulls in tons of data automatically that you don’t need so you need to manually sort through the lists of what to select and what not. Social media tracking was incomplete and never provided accurate data. \u003C/p>\u003Cp>When this user and his team decided to cancel, it took Supermetrics support days to respond — coincidentally, they only answered the day after that month’s auto-pay went through. \u003C/p>\u003Ch3>Getting it to work\u003C/h3>\u003Cp>“Impossible to get started with”\u003Cbr>Daniel J. who is a head of marketing in a food & beverage company, says that Supermetrics probably works just fine — if you already use it or know someone who can set it up for you.\u003C/p>\u003Cp>If you’re a new user, you’re on your own with no customer support. \u003C/p>\u003Cp>After 28 days, this user was still struggling to get started with building data sheets. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_03_at_12_57_22_37ce52b686.png\" alt=\"Screenshot 2023-03-03 at 12.57.22.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.capterra.com/p/162846/Supermetrics/reviews/2554167/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>The answers he got from customer support were either inadequate or useless, even for simple requests. Not to mention that it took up to a week for them to reply. \u003C/p>\u003Ch2>Final verdict\u003C/h2>\u003Cp>As we can see, multiple users mentioned the same issues with Supermetrics over and over again. \u003C/p>\u003Cp>It might have an impressive number of integrations and the reporting via Looker workaround works fine. \u003C/p>\u003Cp>However, setting the tool up is not always intuitive and users are struggling with the data transfer feature. \u003C/p>\u003Cp>Another recurring issue is customer support which not only takes a long time to respond but has shown to be unprofessional on multiple occasions. \u003C/p>\u003Cp>The third biggest complaint was Supermetrics' pricing policy. Users have reported inexplicable increases in price for no apparent benefits or paying more than listed on the website. \u003C/p>\u003Cp>At Whatagraph, you won’t have such problems. \u003C/p>\u003Cp>Our data transfer is easy to set up with a couple of clicks:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Transfers_2b5ebd200a.png\" alt=\"whatagraph-data-transfer\">\u003C/p>\u003Cp>Whatagraph has a native reporting feature with more than 100 stunning templates for different types of reports including marketing, SEO, PPC, eCommerce, and many more.  \u003C/p>\u003Cp>No need to export data to another tool. Just connect the sources, and start creating engaging interactive reports.\u003C/p>\u003Cp>And if by any chance you get stuck, rest assured that Whatagraph customer support will not abandon you – our customer team is on standby 20 hours a day, 5 days a week.\u003C/p>\u003Cp>If you're looking for seamless data transfer, point-and-click reporting, and dedicated customer support, choose Whatagraph and stay on top of your game. \u003C/p>","2023-03-06T14:52:51.715Z","2025-03-21T18:20:56.579Z","2023-03-06T15:41:56.773Z","2023-03-06",{"id":319,"title":829,"slug":830,"subheading":831,"createdAt":832,"updatedAt":833,"publishedAt":834},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2025-06-04T14:37:57.786Z","2023-05-18T13:29:41.243Z",{"id":836,"name":837,"alternativeText":838,"caption":31,"width":805,"height":806,"formats":839,"hash":845,"ext":292,"mime":293,"size":846,"url":847,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":848,"updatedAt":849},10253,"suprev.png","Supermetrics Review: Should You Still Use It ",{"thumbnail":840},{"ext":292,"url":841,"hash":842,"mime":293,"name":843,"path":31,"size":844,"width":435,"height":778},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_suprev_5f00556851.png","thumbnail_suprev_5f00556851","thumbnail_suprev.png",14.15,"suprev_5f00556851",92.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/suprev_5f00556851.png","2023-03-06T13:56:19.650Z","2024-08-05T10:06:00.956Z",{"pagination":851},{"page":5,"pageSize":129,"pageCount":5,"total":5},{"data":853,"meta":1093},{"id":5,"title":854,"createdAt":855,"updatedAt":856,"publishedAt":857,"logos":858,"logos_dark":1005},"Trusted by 1,000+ marketing agencies and brands around the world","2023-01-18T20:54:29.366Z","2025-09-22T09:58:09.698Z","2023-01-18T20:54:31.552Z",[859,876,893,910,926,940,954,967,983,995],{"id":860,"name":861,"alternativeText":862,"caption":31,"width":863,"height":864,"formats":865,"hash":871,"ext":292,"mime":293,"size":872,"url":873,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":874,"updatedAt":875},15396,"Logo_Lactogal.png","Lactogal - Logo with stylized leaf-like graphic to the left of the brand 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