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Whatagraph, on the other hand, covers the entire data journey from any source to a desired destination. You can easily connect, organize, visualize, and share data in one platform. ","2024-03-20T13:25:18.587Z","2024-03-20T13:25:20.440Z","2024-03-20T13:25:20.433Z",{"id":470,"title":503,"text":504,"createdAt":505,"updatedAt":506,"publishedAt":507},"Stunning native visualizations  ","While Funnel provides a couple of basic widgets for internal use, Whatagraph has an intuitive drag-and-drop builder to create versatile marketing data visualizations. It’s just as easy to create a single dashboard as a report with multiple tabs and pages. ","2024-03-20T13:25:57.239Z","2024-03-20T13:26:19.984Z","2024-03-20T13:26:19.975Z",{"id":473,"title":509,"text":510,"createdAt":511,"updatedAt":512,"publishedAt":513},"No data analytics knowledge needed","Funnel’s learning curve is still steep for some users despite all available training resources and support documentation. On the other hand, connecting, organizing, visualizing, and sharing data in Whatagraph is fast and easy and doesn’t require additional data analytics proficiency or specific tech knowledge. ","2024-03-20T13:26:46.537Z","2024-03-20T13:27:23.352Z","2024-03-20T13:27:23.344Z",{"id":121,"__component":515,"title":516,"sub_text":517,"competitor_name":518,"competitor":519,"competitor_benefits":537},"sections.competition","All-in-One Funnel.io Competitor","Complete all your data-related tasks in one place. This includes fully-developed workflows for connecting data from multiple marketing platforms, visualization in drag-and-drop dashboards and reports, and automated sharing with clients and stakeholders. \n","Funnel.io",{"id":520,"name":521,"alternativeText":522,"caption":31,"width":523,"height":523,"formats":524,"hash":532,"ext":526,"mime":529,"size":533,"url":534,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":535,"updatedAt":536},9412,"funnel___webp_225_225.webp","Funnel.io logo",225,{"thumbnail":525},{"ext":526,"url":527,"hash":528,"mime":529,"name":530,"path":31,"size":531,"width":462,"height":462},".webp","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_funnel_webp_225_225_f8288af6e3.webp","thumbnail_funnel_webp_225_225_f8288af6e3","image/webp","thumbnail_funnel___webp_225_225.webp",2.66,"funnel_webp_225_225_f8288af6e3",4.14,"https://s3.us-east-2.amazonaws.com/whatagraph.com/funnel_webp_225_225_f8288af6e3.webp","2023-02-07T20:11:32.930Z","2023-12-14T12:09:52.273Z",[538,540,543,547,549,552,556,558,560,565,568,571,576,579,584,589,592,597,600,603,606,609],{"id":98,"title":539,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":32},"General points",{"id":105,"title":94,"description":541,"competitor_check":15,"whatagraph_check":32,"competitor_description":542,"is_table_subtitle":31},"Based on usage and access to customization and data organization capabilities","At least 40-50% higher prices than Whatagraph. And there is no visualization included",{"id":101,"title":544,"description":545,"competitor_check":15,"whatagraph_check":32,"competitor_description":546,"is_table_subtitle":31},"Support","Live chat support (20/5, under 5 minutes response rate, praised by customers)\n","Standardized support without taking into account cases where users lack data proficiency",{"id":109,"title":548,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":32},"Connect",{"id":550,"title":551,"description":31,"competitor_check":32,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},61,"Native integrations with all popular marketing sources",{"id":78,"title":553,"description":554,"competitor_check":15,"whatagraph_check":32,"competitor_description":555,"is_table_subtitle":31},"One platform approach","All integrations available from Whatagraph directly","You will need separate tools to pull data and visualize data from non-core integrations",{"id":46,"title":557,"description":31,"competitor_check":32,"whatagraph_check":15,"competitor_description":31,"is_table_subtitle":32},"Organize",{"id":89,"title":559,"description":31,"competitor_check":32,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},"Data organization capabilities",{"id":561,"title":562,"description":563,"competitor_check":15,"whatagraph_check":32,"competitor_description":564,"is_table_subtitle":31},170,"Instant visualization","Your organized data instantly appears in your reports and dashboards","Switch between your visualization tool and Funnel whenever you want to adjust your data",{"id":566,"title":567,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},171,"Ad hoc rule changes from the report/dashboard",{"id":569,"title":570,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":32},172,"Visualize",{"id":572,"title":573,"description":574,"competitor_check":15,"whatagraph_check":32,"competitor_description":575,"is_table_subtitle":31},173,"Data visualization","Versatile drag-and-drop builder and customization for reports and dashboards","A couple of basic widgets. No export or reporting capabilities",{"id":577,"title":578,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},174,"Media widgets",{"id":580,"title":581,"description":582,"competitor_check":15,"whatagraph_check":32,"competitor_description":583,"is_table_subtitle":31},175,"Visual customization","Create multiple pages, change orientation, and color schemes","No customization options for dashboards in Funnel",{"id":585,"title":586,"description":587,"competitor_check":15,"whatagraph_check":32,"competitor_description":588,"is_table_subtitle":31},176,"Linked templates","Link reports to one template to edit them all at once","Edit each dashboard one by one and waste time",{"id":590,"title":591,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},177,"Branding and white-labeling",{"id":593,"title":594,"description":595,"competitor_check":15,"whatagraph_check":32,"competitor_description":596,"is_table_subtitle":31},178,"Cross-channel overviews","Key cross-channel metrics in one overview","No cross-channel overview is possible in Funnel",{"id":598,"title":599,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":32},179,"Share",{"id":601,"title":602,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},180,"Marketing reporting automation ",{"id":604,"title":605,"description":31,"competitor_check":32,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},181,"Data export in spreadsheet format",{"id":607,"title":608,"description":31,"competitor_check":32,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},182,"Data transfer to a warehouse",{"id":610,"title":611,"description":31,"competitor_check":15,"whatagraph_check":32,"competitor_description":31,"is_table_subtitle":31},183,"Links to live dashboards",{"id":50,"__component":613,"title":614,"reviews":615},"sections.dynamic-reviews","Funnel.io Pros and Cons – What Do Users Say?",[616,639,656,676,696],{"id":617,"comment":618,"reviewed_by":619,"author":620,"author_link":621,"createdAt":622,"updatedAt":623,"publishedAt":624,"author_role":31,"author_image":625},37,"Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software.","Capterra verified review by","Mark B. Analytics & BI Manager Telecommunications, 201-500 employees","https://www.capterra.com/p/156756/Funnel/reviews/Capterra___2225929/","2024-04-05T10:59:08.738Z","2024-11-26T16:58:35.276Z","2024-04-05T10:59:10.005Z",{"id":626,"name":627,"alternativeText":31,"caption":31,"width":628,"height":628,"formats":629,"hash":635,"ext":292,"mime":293,"size":636,"url":637,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":638,"updatedAt":638},12218,"Mark B.png",1200,{"thumbnail":630},{"ext":292,"url":631,"hash":632,"mime":293,"name":633,"path":31,"size":634,"width":462,"height":462},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Mark_B_aa12f127c0.png","thumbnail_Mark_B_aa12f127c0","thumbnail_Mark B.png",3.96,"Mark_B_aa12f127c0",9.53,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Mark_B_aa12f127c0.png","2024-04-09T09:03:51.372Z",{"id":181,"comment":640,"reviewed_by":619,"author":641,"author_link":642,"createdAt":643,"updatedAt":644,"publishedAt":645,"author_role":31,"author_image":646},"Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project.","Guido N. Data Analysis Consultant Marketing and Advertising, 11-50 employees","https://www.capterra.com/p/156756/Funnel/reviews/Capterra___3342365/","2024-04-05T11:02:44.828Z","2024-11-26T16:58:09.021Z","2024-04-05T11:02:48.789Z",{"id":647,"name":648,"alternativeText":31,"caption":31,"width":649,"height":649,"formats":31,"hash":650,"ext":651,"mime":652,"size":653,"url":654,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":655,"updatedAt":655},12190,"guido.n..jpeg",100,"guido_n_299177e325",".jpeg","image/jpeg",3.51,"https://s3.us-east-2.amazonaws.com/whatagraph.com/guido_n_299177e325.jpeg","2024-04-05T11:02:41.808Z",{"id":186,"comment":657,"reviewed_by":619,"author":658,"author_link":659,"createdAt":660,"updatedAt":661,"publishedAt":662,"author_role":31,"author_image":663},"Dashboarding features are limited and could be improved.","Miguel Ángel B. CEO Marketing and Advertising, 51-200 employees","https://www.capterra.com/p/156756/Funnel/reviews/Capterra___2632903/","2024-04-05T11:03:25.060Z","2024-11-26T16:57:59.386Z","2024-04-05T11:03:26.246Z",{"id":664,"name":665,"alternativeText":31,"caption":31,"width":628,"height":628,"formats":666,"hash":672,"ext":292,"mime":293,"size":673,"url":674,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":675,"updatedAt":675},12219,"Miguel Ángel B.png",{"thumbnail":667},{"ext":292,"url":668,"hash":669,"mime":293,"name":670,"path":31,"size":671,"width":462,"height":462},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Miguel_Angel_B_c9af5d0657.png","thumbnail_Miguel_Angel_B_c9af5d0657","thumbnail_Miguel Ángel B.png",4.35,"Miguel_Angel_B_c9af5d0657",9.8,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Miguel_Angel_B_c9af5d0657.png","2024-04-09T09:03:51.374Z",{"id":189,"comment":677,"reviewed_by":619,"author":678,"author_link":679,"createdAt":680,"updatedAt":681,"publishedAt":682,"author_role":31,"author_image":683},"Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. ","Verified Reviewer Digital Marketing Specialist Transportation/Trucking/Railroad, 51-200 employees","https://www.capterra.com/p/156756/Funnel/reviews/Capterra___2021950/","2024-04-05T11:05:46.559Z","2024-11-26T16:54:34.950Z","2024-04-05T11:05:47.845Z",{"id":684,"name":685,"alternativeText":31,"caption":31,"width":628,"height":628,"formats":686,"hash":692,"ext":292,"mime":293,"size":693,"url":694,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":695,"updatedAt":695},12217,"Verified Reviewer.png",{"thumbnail":687},{"ext":292,"url":688,"hash":689,"mime":293,"name":690,"path":31,"size":691,"width":462,"height":462},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Verified_Reviewer_544bdb4069.png","thumbnail_Verified_Reviewer_544bdb4069","thumbnail_Verified Reviewer.png",4.81,"Verified_Reviewer_544bdb4069",9.47,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Verified_Reviewer_544bdb4069.png","2024-04-09T09:03:51.277Z",{"id":177,"comment":697,"reviewed_by":619,"author":698,"author_link":699,"createdAt":700,"updatedAt":701,"publishedAt":702,"author_role":31,"author_image":703},"Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)","Mikko V. Consultant, Programmatic marketing Marketing and Advertising, 201-500 employees","https://www.capterra.com/p/156756/Funnel/reviews/Capterra___399707/","2024-04-05T11:01:33.660Z","2024-11-26T17:21:49.445Z","2024-04-05T11:01:34.811Z",{"id":704,"name":705,"alternativeText":31,"caption":31,"width":628,"height":628,"formats":706,"hash":712,"ext":292,"mime":293,"size":713,"url":714,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":715,"updatedAt":715},12220,"Mikko V.png",{"thumbnail":707},{"ext":292,"url":708,"hash":709,"mime":293,"name":710,"path":31,"size":711,"width":462,"height":462},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Mikko_V_a2124ca6c1.png","thumbnail_Mikko_V_a2124ca6c1","thumbnail_Mikko V.png",3.83,"Mikko_V_a2124ca6c1",10.22,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Mikko_V_a2124ca6c1.png","2024-04-09T09:03:51.375Z",{"id":717,"__component":718,"description":31,"items":719},237,"sections.faq",[720,724,728,732,736,740,744,748,752],{"id":721,"question":722,"answer":723},680,"What integrations does Whatagraph support?\n","\u003Cp>Whatagraph supports a variety of data management and analytics platforms including social media such as LinkedIn and Facebook, web analytics such as Google Analytics, paid media such as Google Ads, and CRMs such as HubSpot and Salesforce. \u003C/p>",{"id":725,"question":726,"answer":727},681,"Is Whatagraph a data integration tool?\n","\u003Cp>Yes, Whatagraph has data integration functionality, but unlike Funnel.io, Whatagraph also has data organization, visualization and sharing capabilities. Whatagraph is an all-in-one marketing data platform that digital marketing agencies can use to connect, organize, visualize, and all marketing data, with no need for additional tools.\u003C/p>",{"id":729,"question":730,"answer":731},682,"Is Whatagraph a good choice for small businesses?\n","\u003Cp>Yes, Whatagraph is a good choice for small businesses that want to maintain accurate data tracking and effective collaboration within the company. Using reports with high-level business metrics, business managers can track product sales and marketing campaigns or focus on more granular KPIs for individual teams. \u003C/p>",{"id":733,"question":734,"answer":735},683,"Is Whatagraph a worthy Funnel.io competitor?","\u003Cp>Yes, Whatagraph is a worthy Funnel.io competitor. Funnel.io is an ETL tool that uses third-party dashboard providers like Looker Studio and Tableau to visualize the collected data, while sharing is only possible to other platforms.  \u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph, on the other hand, offers native visualization, an intuitive cross-channel dashboard builder, and the ability to share live dashboards and automate reporting to clients and stakeholders.   \u003C/p>\u003Cp> \u003C/p>\u003Cp>Funnel.io has more destinations for data transfer, but the learning curve is steep. With Whatagraph, though, you can easily set up and manage data transfers to a cloud-based data warehouse without any previous data knowledge. \u003C/p>",{"id":737,"question":738,"answer":739},986,"What are the Funnel.io advantages? ","\u003Cp>The advantages of using Funnel analytics tool are the centralized data aggregation, data transformation and normalization features, real-time insights, a large number of connectors, and integrations with popular BI tools. \u003C/p>",{"id":741,"question":742,"answer":743},991,"What does Funnel.io do?\n","\u003Cp>Funnel.io product details from GetApp describe it as a marketing data hub designed to help marketing teams connect data from any marketing platform; store, organize, and share it with any visualization tool or data warehouse – all without writing a single line of code.\u003C/p>",{"id":745,"question":746,"answer":747},987,"What are the Funnel.io disadvantages?","\u003Cp>The disadvantage of using Funnel.io is that it is not one platform to handle all your data management tasks. It is more focused on working with data and exporting them to other tools for visualization. Another disadvantage is the learning curve, as it requires new users to invest some time before they can use it effectively. The third disadvantage is the price, as it’s often more expensive than Whatagraph while at the same time offering very basic visualization options. \u003C/p>",{"id":749,"question":750,"answer":751},989,"How does Funnel.io pricing work?","\u003Cp>Funnel.io pricing has three plans — Starter, Business, and Enterprise. Your subscription cost is based on the number of flexpoints.  \u003C/p>\u003Cp> \u003C/p>\u003Cp>Flexpoints are capacity-based units that measure your usage of connectors, destinations, and other data features. Funnel allows you to re-distribute your flexpoints by toggling features on and off, or adding more flexpoints to increase your capacity. \u003C/p>\u003Cp>\u003Cbr>How many flexpoints and how much it will cost depends on the number of accounts you connect and report types you select. \u003C/p>\u003Cp>\u003Cbr>All this doesn’t tell you exactly what your subscription will cost, as some destinations require more flexpoints than others. \u003C/p>",{"id":753,"question":754,"answer":755},990,"Are Funnel.io reviews mostly positive or negative?","\u003Cp>Funnel.io reviews are mostly positive, with users praising a large number of integrations and data analytics capabilities. However, those who switched to Whatagraph or other competitors to Funnel also complained about limited visualization options and the learning curve needed to master the tool. \u003C/p>",[757,792],{"id":758,"title":759,"slug":760,"summary":761,"body":762,"read_time":12,"createdAt":763,"updatedAt":764,"publishedAt":765,"errors":31,"table_of_contents":32,"dateReorder":766,"article_category":767,"cover_image":774},2316,"7 Best Funnel.io Alternatives in 2025: Real Reviews & Features","funnel-io-alternatives-and-competitors","\u003Cp>Funnel.io is a powerful data platform, but its steep learning curve, basic visualizations, and high cost can leave users wanting for more. \u003C/p>\u003Cp>In this article, we’ll take you through:\u003C/p>\u003Cul>\u003Cli>The shortcomings of Funnel\u003C/li>\u003Cli>The 7 best Funnel.io alternatives\u003C/li>\u003Cli>Features and pricing of each tool\u003C/li>\u003Cli>Real customer reviews of each tool\u003C/li>\u003C/ul>","\u003Cp>Funnel.io is great for moving your data to spreadsheets, visualization tools, and databases, but it’s far from perfect. Users online say it’s:\u003C/p>\u003Cp>\u003Cstrong>❌  Expensive: \u003C/strong>Funnel’s pricing is based on “flexpoints” which measure how many connectors and destinations you’ve used. \u003C/p>\u003Cp>But the tricky part is—if you need multiple breakdowns or connections from a single connector, you can end up paying 1000s of dollars a month. \u003C/p>\u003Cp>Many users say they need to constantly monitor their data sources to avoid overpaying or using up their credits. \u003Ci>(This is a huge time-sucking task of its own.)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>❌  Not intuitive: \u003C/strong>Funnel is powerful, but it also comes with a steep learning curve. For the average marketer or non-tech savvy user, setting up the tool and navigating it can be time-consuming and often frustrating. \u003C/p>\u003Cp>\u003Cstrong>❌  Limited: \u003C/strong>Funnel offers basic dashboards with limited customization and white-labeling features. Many users report still having to use third-party visualization tools like \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a> which can be slow, clunky, and difficult to use.\u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re experiencing similar challenges with Funnel, we’ve got your back. \u003C/p>\u003Cp>In this article, we’ll take you through seven best Funnel.io alternatives and competitors that are easier to use, more cost-effective, and come with more features. \u003C/p>\u003Cp>But before we start, let’s briefly overview Funnel.io and its features.\u003C/p>\u003Ch2>7 Best Funnel.io Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 7 best Funnel.io alternatives we'll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Coupler.io\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Porter Metrics\u003C/li>\u003Cli>Domo\u003C/li>\u003Cli>Adverity\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003C/ol>\u003Cp>Don't want to read through walls of text? Here's a summary table \u003C/p>\u003Cp>[table id=2]\u003C/p>\u003Cp>Let's dive into each of these tools. \u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Marketing agencies and in-house teams that manage multiple channels and clients, need scalable reporting, and want AI-powered automation without hiring data engineers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=M-5lrWXj8cUNI9m3\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph\u003C/a> is an all-in-one marketing data platform that makes it ridiculously easy to collect, monitor, and report on your marketing data.\u003C/p>\u003Cp>Unlike Funnel.io, Whatagraph covers the entire data journey on one platform—from data connections to visualization to data transfers. \u003C/p>\u003Cp>In a nutshell, here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Whatagraph automatically applies the colors and fonts to your reports. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats (Summary, Recommendations, Wins, and Issues) and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png\" alt=\"Features Page Hero Desktop - Analytics dashboard showing Google Analytics results, key KPIs, and performance summary.\">\u003C/p>\u003Cp>All this on one marketing intelligence platform means:\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ You can save up to 100 hours a month on reporting.\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ Your data is organized on one platform and you have a clear view of marketing performance.\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ Your internal teams have a single source of truth to access insights and optimize campaigns.\u003C/p>\u003Cp>\u003Cstrong>✅  \u003C/strong>There are less chances of data inconsistencies and breakages.\u003C/p>\u003Cp>✅ Your clients or the C-Suite clearly sees the value of your agency.\u003C/p>\u003Cp>As Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> and one of our power users, puts it:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. It's now our Bible—both for our clients and internal teams.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But how does Whatagraph compare against Funnel exactly? Let’s take a look:\u003C/p>\u003Ch3>Whatagraph vs. Funnel.io: Head-to-Head Comparison\u003C/h3>\u003Cp>Our team did a deep dive in this \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel.io review\u003C/a>, but in a nutshell, here are five key ways Whatagraph outperforms Funnel:\u003C/p>\u003Ch3>\u003Cstrong>1. Truly all-in-one\u003C/strong>\u003C/h3>\u003Cp>Funnel is a data pipeline tool, meaning it pulls in data from marketing platforms, transforms it, and then pushes it to your destination of choice. \u003C/p>\u003Cp>And although Funnel offers visualization dashboards natively, they’re very basic and there aren’t any customization options available.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_f01072473c.png\">\u003C/figure>\u003Cp>\u003Ca href=\"https://funnel.io/blog/funnel-dashboards-are-here\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Most users still report having to use a more robust third-party look like Looker Studio to visualize their data, but this creates more problems than it solves. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a> is notorious for being slow, clunky, and difficult to use. Most ex-Looker users we've talked to say they needed to spend 1-3 hours just to create one report on the platform. Plus, they also needed to hire a data scientist to maintain and edit these reports.\u003C/p>\u003Cp>Whatagraph, however, takes care of your entire data journey on one platform. This includes:\u003C/p>\u003Cul>\u003Cli>Connecting to your channels and sources\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/data-blending\" target=\"_blank\" rel=\"noopener noreferrer\">Blending data sources\u003C/a> and creating custom metrics and dimensions\u003C/li>\u003Cli>Creating reports in seconds with AI\u003C/li>\u003Cli>Getting actionable insights in seconds in one dedicated space\u003C/li>\u003Cli>Sharing reports with teams and clients\u003C/li>\u003Cli>Transferring your data to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png\" alt=\"Reporting Stack In One Place - A dashboard displaying marketing report with data and graphs.\">\u003C/p>\u003Cp>This means you don’t need to:\u003C/p>\u003Cul>\u003Cli>Deal with clunky third-party tools like Looker Studio\u003C/li>\u003Cli>Switch back and forth between different tools and tabs\u003C/li>\u003Cli>Learn new tools \u003C/li>\u003C/ul>\u003Cp>You just need to log into Whatagraph and do it all there.\u003C/p>\u003Cp>The \u003Ca href=\"https://whatagraph.com/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">integrations\u003C/a> we provide at Whatagraph are also \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>.\u003Cstrong> \u003C/strong>This means they’re more seamless, stable, and reliable. \u003C/p>\u003Cp>And if there are bugs, our Product team can resolve them quickly without having a third-party company involved. \u003C/p>\u003Ch3>\u003Cstrong>2. Easier to use\u003C/strong>\u003C/h3>\u003Cp>Funnel is an enterprise-grade data platform, and as such, comes with a steep learning curve. \u003C/p>\u003Cp>If you don’t have a technical background, it can take weeks of reading documentations, watching YouTube videos, and talking to customer support, to fully grasp the ins and outs of the platform.\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-10230325\" target=\"_blank\" rel=\"noopener noreferrer\">This user on G2.com\u003C/a> says:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/funnel_review_1_9d214ca359.png\" alt=\"Review of Funnel.io - Whatagraph\">\u003C/p>\u003Cp>With Whatagraph 3.0, that’s no longer a problem.\u003C/p>\u003Cp>Whatagraph was built specifically for marketers—not data engineers. Thanks to \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, you don’t need to wrestle with connectors, data schemas, or endless dashboards. Instead:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Report Creation\u003C/strong> – Just type what you need (“Create a Meta Ads performance report with ROAS by campaign”) and IQ builds the full report instantly. \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Themes & Branding\u003C/strong> – Upload a logo or screenshot, and IQ automatically applies a matching theme—fonts, HEX codes, colors, even icons—to make reports client-ready in seconds. \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Summary\u003C/strong> – No more writing explanations by hand. IQ generates plain-language insights from your data, so clients understand performance at a glance.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Chat\u003C/strong> – Ask questions directly inside your report (“What campaign had the highest CPA this month?”) and get instant answers.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Dimensions\u003C/strong> – On advanced plans, you can ask AI to create custom blends, dimensions, and metrics for you. Just tell us what you need and we’ll build it for you.  \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg\" alt=\"Create Custom Dimensions Without The Guesswork with Whatagraph IQ\">\u003C/p>\u003Cp>For teams that want immediate answers, the Insights space provides out-of-the-box reports for key channels such as Facebook Ads. Each space highlights:\u003C/p>\u003Cul>\u003Cli>Account health and performance\u003C/li>\u003Cli>Audience and ad sets\u003C/li>\u003Cli>Ad creatives and placements\u003C/li>\u003Cli>Funnel activity and conversion paths\u003C/li>\u003C/ul>\u003Cp>These reports also feature AI-driven insights: summaries of performance, detected changes, and recommendations surfaced directly inside the dashboard.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_Insights_fff437ef8c.png\" alt=\"AI Insights - Dashboard interface with Facebook Ads insights, summary, and account performance.\">Thanks to these AI features, Maatwerk Online, one of the most prestigious agencies in the Netherlands, is \u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">saving 100 hours a month on reporting\u003C/a>. Here’s what Lars Maat, Co-Founder, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start using Whatagraph\u003C/a> for free today (and forever).\u003C/p>\u003Ch3>\u003Cstrong>3. Stunning white-labeled reports\u003C/strong>\u003C/h3>\u003Cp>Funnel does offer basic visualization dashboards, but they’re more suitable for internal use, rather than for clients or C-Suite. \u003C/p>\u003Cp>Most Funnel users also rely on a third-party visualization tool like Looker Studio for visualization and exporting. That means extra steps, clunky workarounds, and more time lost.\u003C/p>\u003Cp>With Whatagraph, your reports don’t just contain the right data—\u003Cstrong>they \u003C/strong>\u003Ci>\u003Cstrong>look\u003C/strong>\u003C/i>\u003Cstrong> like they belong to your brand or your client’s brand, \u003C/strong>every single time. \u003C/p>\u003Cp>Thanks to \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">IQ Themes\u003C/a>, you can generate a fully branded report style in just a few clicks:\u003C/p>\u003Col>\u003Cli>Open any report and head into the branding settings.\u003C/li>\u003Cli>Click “Enhance theme style with IQ.”\u003C/li>\u003Cli>Choose your input: either write a short text prompt (“Make it a bold, modern theme with navy blue and lime accents”) or upload an image, like your client’s website or logo.\u003C/li>\u003Cli>IQ instantly generates a matching theme—fonts, HEX colors, background styles, even icons—that looks on-brand and presentation-ready.\u003C/li>\u003Cli>Fine-tune manually if needed (adjust individual colors, swap fonts, or add extra brand elements).\u003C/li>\u003Cli>Save as a global theme and reuse it across all your client reports in seconds.\u003C/li>\u003C/ol>\u003Cp>The difference is night and day: instead of a “default dashboard look,” you get vibrant, polished templates that impress clients or executives.\u003C/p>\u003Cp>Here's an example of a \u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">paid-per-click report template\u003C/a>:\u003C/p>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And an example of a \u003C/span>\u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Shopify report template\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">:\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/p>\u003Cp>You can automate the report sharing process on Whatagraph too. \u003C/p>\u003Cp>Set up automated emails to specific people at specific times, days, and cadence. Customize the email subject lines and copy. And even host reports on your own domain names. \u003C/p>\u003Cp>You can also choose to share either live links, PDFs, or CSVs with clients. \u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/automate_report_35c9dc2782.png\" alt=\"Automate Report - A form to automate the generation of reports with fields and dropdown menus.\">\u003Cstrong>4. More cost-effective\u003C/strong>\u003C/h3>\u003Cp>Funnel’s pricing is based on flexpoints which count how many data connectors and destinations you use. \u003C/p>\u003Cp>The problem with this is if you need several breakdowns or connections for one data source, you can end up paying a lot more than expected.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png\" alt=\"Screenshot 2024-09-27 at 12.40.57 PM.png\">\u003C/p>\u003Cp>That’s why many users describe Funnel’s pricing as unpredictable, even the “bane of my existence”.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/funnel_review_reddit_negative_6512ed7055.png\" alt=\"Funnel Review Reddit Negative - Reddit comment with user icon and text about Flexpoints.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.reddit.com/r/PPC/comments/1jvxp9k/comment/mme57xh/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>In fact, test use cases we’ve run show \u003Cstrong>Funnel is 40 to 50% more expensive\u003C/strong> than Whatagraph—and that’s not\u003Cstrong> \u003C/strong>including data visualization and reports. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/pricing\">Whatagraph’s pricing\u003C/a> is transparent, credits-based, and designed to scale with your reporting needs—not penalize you for using the tool.\u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Start plan – $229/month (billed annually):\u003C/strong> 20 source credits, essential integrations, pre-made templates, Whatagraph IQ features, and live chat support.\u003C/li>\u003Cli>\u003Cstrong>Boost plan – $579/month (billed annually):\u003C/strong> 60 source credits, advanced integrations, custom transformations, full white-labeling, performance overviews, and a dedicated Customer Success Manager.\u003C/li>\u003Cli>\u003Cstrong>Max plan – Custom pricing:\u003C/strong> 100+ source credits, premium integrations, advanced aggregations, SSO, tailored onboarding, and priority support.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">\u003C/p>\u003Ch3>\u003Cstrong>5. Dedicated to Customer Success\u003C/strong>\u003C/h3>\u003Cp>If you need any help, you can reach out to our amazing Customer Support team instantly via the live chat on our website. \u003C/p>\u003Cp>We respond to inquiries within 4 minutes and resolve issues within 24 hours. \u003C/p>\u003Cp>Our more advanced plans also come with a dedicated Customer Success Manager who will help you: \u003C/p>\u003Cul>\u003Cli>Set up data connections\u003C/li>\u003Cli>Organize your campaigns, data, clients, and locations\u003C/li>\u003Cli>Blend data sources and create custom metrics and dimensions\u003C/li>\u003Cli>Set up your reports and dashboards\u003C/li>\u003Cli>Anything else that ensures your success\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Nothing better in the market, especially for the price. Whatagraph is extremely flexible, the visuals are beautiful (which is important for having clients be engaged in the reports) and very customizable to make complex data easy to ingest for the client.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10983768\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ stable native integrations \u003C/li>\u003Cli>Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> – AI-powered reporting tools\u003C/li>\u003Cli>Versatile drag-and-drop widgets\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli>Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli>Custom branding and white labeling\u003C/li>\u003Cli>Automated report sharing via email or live dashboard links\u003C/li>\u003Cli>Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003Cli>Free-forever plan\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph 3.0 offers flexible, credits-based plans designed to scale with your reporting needs:\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Forever Free\u003C/strong> – Get started at no cost with 5 source credits, Whatagraph IQ basics, pre-made templates, and live chat support\u003C/span>\u003C/li>\u003Cli>\u003Cstrong>Start – $229/month (billed annually):\u003C/strong> 20 source credits, essential integrations, pre-made templates, Whatagraph IQ, and live chat support\u003C/li>\u003Cli>\u003Cstrong>Boost – $579/month (billed annually):\u003C/strong> 60 source credits, advanced integrations, custom transformations, full white-labeling, performance overview, and a dedicated Customer Success Manager\u003C/li>\u003Cli>\u003Cstrong>Max – Custom pricing:\u003C/strong> 100+ source credits, premium integrations, advanced aggregations, SSO, tailored onboarding, and priority support\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph.\u003C/a>\u003C/p>\u003Ch2>2. Coupler.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>In-house marketing teams and marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=uvh9FSEqMIw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/uvh9FSEqMIw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://www.coupler.io/\">Coupler.io\u003C/a> is a marketing reporting tool to eliminate complexity in data and create insightful dashboards. \u003C/p>\u003Cp>With Coupler.io, you can pull data from over 70 apps and visualize it in spreadsheets or BI tools like Looker Studio. Whether you prefer custom reports or ready-made dashboard templates, it’s easy to get started.\u003C/p>\u003Cp>What sets Coupler.io apart is its ability to transform, aggregate, and blend data from multiple sources. This means you can customize and optimize your reports to make smarter decisions, faster.\u003C/p>\u003Cp>While it’s ideal for marketers, Coupler.io also brings together sales, financial, project, and other business data in one place—making cross-channel analysis seamless.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_dashboard_38caf813bc.png\" alt=\"Coupler.io dashboard.png\">\u003Cstrong>Coupler.io reviews from Real Users:\u003C/strong>\u003C/p>\u003Cp>“Very simple to use and run, very good support services, easy to connect multiple sources.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/coupler-io/reviews/coupler-io-review-8702456\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The lack of documentation in some subjects is the only downside that I have found for the moment.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/coupler-io/reviews/coupler-io-review-9121580\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"Perfect fit for anyone looking for a lean data reporting solution.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/coupler-io/reviews/coupler-io-review-9902877\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>700+ no-code data integrations\u003C/li>\u003Cli>Data refresh scheduling\u003C/li>\u003Cli>Transform module\u003C/li>\u003Cli>100+ free dashboard templates\u003C/li>\u003Cli>Analytics consultancy services\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Access to data in real-time\u003C/li>\u003Cli>White-label and multi-channel reporting\u003C/li>\u003Cli>Human customer support and guided onboarding\u003C/li>\u003Cli>Powerful data transformation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Limits on data connections in lower plans\u003C/li>\u003Cli>Lack of data destinations\u003C/li>\u003Cli>A learning curve for report customization\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing:\u003C/strong>\u003C/p>\u003Cp>Coupler.io's pricing is transparent. It includes a free plan and several paid ones, which start at $24 per month, for individuals and teams of different sizes. There are also add-on offerings for specific analytics cases.\u003C/p>\u003Ch2>3. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio. \u003C/p>\u003Cp>With automated normalization, Supermetrics reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones. \u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a dedicated data scientist or a technical background yourself to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can blend data, create custom metrics and dimensions, and organize your scattered data, in seconds using simple workflows.\u003C/p>\u003Cp>Similar to Funnel.io, Supermetrics doesn’t have the native visualization layer. While Funnel has a basic dashboard for internal data review, Supermetrics depends entirely on Looker Studio (Google Data Studio) dashboards and templates. \u003C/p>\u003Cp>While this may be convenient for marketers who’re already used to working with Google’s reporting tool, it brings all the limitations of Looker Studio, which become evident when you try to scale the volume of data and number of sources.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_57ef929e70.png\" alt=\"supermetrics dashboard \">\u003C/p>\u003Cp>The data organization features in Supermetrics are pretty basic and reserved for the highest plan only. Marketing teams that use this platform need IT expertise or data analysts to execute data mapping and transformation.\u003C/p>\u003Cp>Like Funnel.io, you need to manually refresh each report in the visualization tool whenever you change the underlying data.\u003C/p>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Event tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003Cli>Data collection\u003C/li>\u003Cli>Multichannel tracking\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.  \u003C/p>\u003Ch2>4. Porter Metrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing teams at\u003Cstrong> \u003C/strong>small to medium businesses who are on Hubspot, Shopify, and/or Klaviyo\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/porter_metrics_dashboard_e11b58f443.png\" alt=\"Porter Metrics dashboard template\">\u003C/p>\u003Cp>If you’re looking for a budget-friendly alternative to Funnel, Porter Metrics is a great choice. \u003C/p>\u003Cp>Porter Metrics is a no-code business intelligence tool for marketing teams at small to medium eCommerce and B2B businesses.\u003C/p>\u003Cp>You can connect to 19 sources, including eCommerce and CRM tools like Shopify, Klaviyo, and Hubspot, and move this data to 2 destinations—Looker Studio and Google Sheets.\u003C/p>\u003Cp>I went on a call with Juan, Co-Founder of Porter Metrics and he claims their Shopify and Hubspot integrations are “the best in the market”. If you mostly work with these two integrations, Porter Metrics would be a good choice for you. \u003C/p>\u003Cp>Essentially, here’s how Porter Metrics works: \u003C/p>\u003Col>\u003Cli>Connect your data and store it without codes or engineers\u003C/li>\u003Cli>Blend your cross-channel data to get an accurate view of key metrics \u003C/li>\u003Cli>Send this data to Looker Studio or Sheets\u003C/li>\u003Cli>Use Porter’s templates to create a Looker Studio report\u003C/li>\u003Cli>Share reports via links, PDF, or scheduled emails\u003C/li>\u003C/ol>\u003Cp>Apart from technical details, Porter’s advantage over Funnel is their personalized, warm support led by their very own CEO, Juan. \u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-7849892\">One of their customers\u003C/a> said:\u003C/p>\u003Cp>\u003Ci>“Their customer support is incredible; when we have a problem, they answer immediately and connect with us fast to solve it as soon as possible.”\u003C/i>\u003C/p>\u003Cp>However, note that there is no dedicated Customer Success Manager available on Porter, although there are substantial tutorial videos online. \u003C/p>\u003Cp>\u003Cstrong>Porter Metrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Fast, intuitive tool to connect your data sources for creating reports in looker studio.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-10168093\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The plugins for lookers studio are flawless and the templated report dashboards are a real time saver.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-10417030\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Some prebuilt templates seem to be outdated/their template library can be a bit buggy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-10247613\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>19 integrations\u003C/li>\u003Cli>100+ free dashboard templates \u003C/li>\u003Cli>White-labeling features (customize brand colors, logos, icons, and texts)\u003C/li>\u003Cli>Custom tags \u003C/li>\u003Cli>Custom metric builder that looks like Google Sheets\u003C/li>\u003Cli>Custom filters\u003C/li>\u003Cli>Customer support via chat, email, and calls\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Porter Metrics Pricing\u003C/strong>\u003C/p>\u003Cp>Porter Metrics offers a flat pricing based on the number of connected accounts across various marketing platforms. \u003C/p>\u003Cp>As of November 2024, these are the pricing plans they offer:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Solo: \u003C/strong>$14.99 / month for 1 account, unlimited users, live chat, and email\u003C/li>\u003Cli>\u003Cstrong>Teams: \u003C/strong>$39.99 / month for 5 accounts, unlimited users, premium templates, live chat, email, and 1-1 video calls\u003C/li>\u003Cli>\u003Cstrong>Agencies: \u003C/strong>$99.99 / month for 20 accounts, everything in “Teams” plus custom reports made by a Looker Studio specialist\u003C/li>\u003Cli>\u003Cstrong>Agencies Pro:\u003C/strong> $180 / month for 40 accounts and everything in “Agencies”\u003C/li>\u003C/ul>\u003Ch2>5. Domo\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Data teams and tech-savvy marketing teams\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/domo_c2997dc06e.png\" alt=\"domo dashboard \">\u003C/figure>\u003Cp>Domo is a cloud-based business intelligence platform that marketers can use to manage data, automate reporting, and deliver fast insights that fuel data-driven decisions. \u003C/p>\u003Cp>More skilled users can use Domo to create business apps and dashboards, and build data experiences that integrate real-time data from any source. \u003C/p>\u003Cp>Unlike some Funnel competitors, Domo has native data visualizations, self-service reporting, and embedded analytics. \u003C/p>\u003Cp>The platform is designed to be a one-stop data experience solution for executives across departments, from sales to marketing to engineering and HR. Over 1,000 data source connectors make such versatility possible.\u003C/p>\u003Cp>\u003Cstrong>Domo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Domo has transformed how we use, interpret, analyze, synthesize, and make the most of our data. It really has been a gamechanger that has made us more data-empowered.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9810603\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love that we can bring in data from a variety of sources and have it all tie together.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9813502\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Domo has a steep learning curve for new users and integrating it with niche third-party tools can be challenging.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9815446\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Data and workflow apps - pre-built, low-code, or full-code\u003C/li>\u003Cli>Drag-and-drop report and dashboard builder\u003C/li>\u003Cli>1,000 on-premise and cloud connectors\u003C/li>\u003Cli>Data transformation and ETL\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Easy-to-use interface\u003C/li>\u003Cli>Real-time data access\u003C/li>\u003Cli>Wide choice of visualizations\u003C/li>\u003Cli>Large number of connectors\u003C/li>\u003Cli>Mobile access\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Steep learning curve despite user-friendly user interface\u003C/li>\u003Cli>It might require some SQL knowledge\u003C/li>\u003Cli>Performance issues with large datasets\u003C/li>\u003Cli>Costly additional features\u003C/li>\u003Cli>Limited report scheduling options\u003C/li>\u003Cli>Potential downtime issues due to cloud-based infrastructure\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>Domo pricing is not publicly available, so you’d have to ask their sales team for a quote. \u003C/p>\u003Cp>However, the pricing is based on the overall usage of the platform and factors such as data storage, data refresh rates, the number of users, the volume of data queries, etc. Newly registered users get a 30-day trial.\u003C/p>\u003Ch2>6. Adverity\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts and engineers\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/adverity_66721b21a6.png\" alt=\"adverity dashboard \">\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/adverity\">Adverity\u003C/a> is an integrated no-code data platform that marketers can use to connect various data sources, cleanse and transform data to get more granular insights, and ensure data quality. \u003C/p>\u003Cp>With Adverity, you can transfer data into databases, data lakes, cloud storage, visualization, and BI tools. Adverity helps users automate advanced data integration and governance so marketing teams can focus on managing their data and uncovering valuable insights. \u003C/p>\u003Cp>Unfortunately, like Funnel.io, you need another tool to visualize data and share reports with clients and stakeholders. \u003C/p>\u003Cp>If you need \u003Ci>one\u003C/i> platform to cover and scale the entire marketing reporting use case, you may have to consider other Funnel alternatives.\u003C/p>\u003Cp>\u003Cstrong>Adverity Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Adverity has a very easy and user-friendly user interface to navigate throughout the entire system.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The passive destination with Google Data Studio is not helping to show the data easily.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4800787\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Powerful tool, but very complex to use” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-9825962\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>600+ pre-built connectors\u003C/li>\u003Cli>Data transfer to databases and data lakes\u003C/li>\u003Cli>AI-powered data transformation\u003C/li>\u003Cli>Built-in data governance\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>No-code ETL transfers\u003C/li>\u003Cli>Predefined data transformation\u003C/li>\u003Cli>Manage all data from one place\u003C/li>\u003Cli>A large number of sources and destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Very basic dashboards\u003C/li>\u003Cli>The onboarding process may be difficult for non-tech people\u003C/li>\u003Cli>Even the basic pricing may be too expensive\u003C/li>\u003Cli>Lack of documentation on advanced features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>Adverity has a pricing model without numbers. Instead, fully customized quotes are tailored to the needs and requirements of every client. However, to find out what the platform can cost, you need to fill out a form and book a demo session where they’ll offer the best plan for your use case.\u003C/p>\u003Ch2>7. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small to medium\u003Cstrong> \u003C/strong>marketing agencies\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_18e266be10.png\" alt=\"ninjacat dashboard \">\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/ninjacat\">NinjaCat\u003C/a> is a reporting platform for digital marketing agencies. \u003C/p>\u003Cp>It allows users to track the spend and performance of Google Ads, Bing Ads, Facebook Ads, and other PPC tools. Marketers can use this Funnel.io competitor to monitor campaigns and deliver reports demonstrating return on marketing investments.\u003C/p>\u003Cp>You can use NinjaCat to connect, clean, and transform marketing data and move it to any of the available destinations, including Google Cloud Platform, Amazon S3, and Microsoft Azure.\u003C/p>\u003Cp>Unlike Funnel.io alternatives such as Adverity or Supermetrics, NinjaCat has a native visualization layer for reporting. You can auto-generate reports from pre-made templates for different reporting cases.\u003C/p>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>PPC and SEO reporting\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. The pricing is determined by the user's needs during the demo call with its account executives. \u003C/p>","2024-07-10T07:05:37.606Z","2025-10-06T14:30:47.698Z","2024-07-10T07:30:48.226Z","2025-09-23",{"id":50,"title":768,"slug":769,"subheading":770,"createdAt":771,"updatedAt":772,"publishedAt":773},"Alternatives","alternatives","Compare the best reporting and data platforms in the business","2024-09-30T12:31:40.776Z","2025-06-04T14:37:38.534Z","2024-09-30T12:31:53.048Z",{"id":775,"name":776,"alternativeText":777,"caption":31,"width":778,"height":779,"formats":780,"hash":787,"ext":292,"mime":293,"size":788,"url":789,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":790,"updatedAt":791},15590,"7 Best Funnel.io Alternatives.png","Funnel io Alternatives - Five app icons on a blue background with a wave pattern",2912,1636,{"thumbnail":781},{"ext":292,"url":782,"hash":783,"mime":293,"name":784,"path":31,"size":785,"width":436,"height":786},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_7_Best_Funnel_io_Alternatives_f48cc28687.png","thumbnail_7_Best_Funnel_io_Alternatives_f48cc28687","thumbnail_7 Best Funnel.io Alternatives.png",26.4,138,"7_Best_Funnel_io_Alternatives_f48cc28687",805.89,"https://s3.us-east-2.amazonaws.com/whatagraph.com/7_Best_Funnel_io_Alternatives_f48cc28687.png","2025-10-06T13:23:45.022Z","2025-10-06T13:23:49.106Z",{"id":793,"title":794,"slug":795,"summary":796,"body":797,"read_time":21,"createdAt":798,"updatedAt":799,"publishedAt":800,"errors":31,"table_of_contents":32,"dateReorder":801,"article_category":802,"cover_image":803},2338,"10 Best Fivetran Competitors in 2025 [Full Comparison Table]","fivetran-competitors","\u003Cp>On paper, Fivetran is a capable data-moving tool, but it can be unreliable and expensive, while their customer support can take ages to respond. If you’re looking to move away, you’re at the right place.\u003C/p>\u003Cp>In this article, we’ll take you through:\u003C/p>\u003Cul>\u003Cli>Top issues with Fivetran\u003C/li>\u003Cli>10 best Fivetran competitors\u003C/li>\u003Cli>Key features and pricing of each tool\u003C/li>\u003C/ul>","\u003Cp>With more than 400 data connectors under the hub, Fivetran appears to be great for aggregating scattered data into data warehouses, data lakes, and databases. \u003C/p>\u003Cp>Yet online users may disagree. They say Fivetran is:\u003C/p>\u003Cp>\u003Cstrong>❌ Buggy\u003C/strong>: Fivetran suffers from frequent connector breakdowns, even with common sources such as Facebook Page and Google Play Store. Customers with large data volumes report issues with syncs, while the resolution timelines are always in question. According to users, the downtimes sometimes last for days, even weeks.\u003C/p>\u003Cp>\u003Cstrong>❌ Limited\u003C/strong>: Most connectors limit what you can transfer. There’s no way to select specific tables or collections. Fivetran is strictly a “data-moving” tool with no built-in visualization options. To visualize your data, you need to A) move your data to a warehouse and B) connect it to Looker Studio, Tableau, or another BI tool and create a report there. \u003C/p>\u003Cp>\u003Cstrong>❌ Expensive\u003C/strong>: Many users complain about the price, which is often called “extreme” and “not flexible”. Total costs are often unclear, so you may end up with unexpected charges due to the usage-based Monthly Active Rows model.   \u003C/p>\u003Cp>\u003Cstrong>❌ Missing AI insights: \u003C/strong>You need to visualize connected data in another tool to analyze it or have a data expert do it for you in Fivetran. \u003C/p>\u003Cp>\u003Cstrong>❌ Lacking in customer support:\u003C/strong> Even critical issues sometimes take days to resolve. There appears to be little proactive monitoring, so users must discover and report connector issues themselves. Users complain about follow-up promises that are never fulfilled or non-technical support staff providing generic responses. \u003C/p>\u003Cp>— — — \u003C/p>\u003Cp>Sounds familiar? We get you.\u003C/p>\u003Cp>In this article, we’ll take you through the 10 best Fivetran competitors and alternatives that will rarely break on you, cost less and come with great customer support.\u003C/p>\u003Ch2>\u003Cstrong>10 Best Fivetran Alternatives and Competitors in 2025\u003C/strong>\u003C/h2>\u003Cp>In a nutshell, here are the best Fivetran alternatives we’ll talk about in this article. \u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Power My Analytics\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Adverity\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>Domo\u003C/li>\u003Cli>Datorama (Marketing Cloud Intelligence)\u003C/li>\u003C/ol>\u003Cp>You already know what features you’re looking for? Compare them in our table:\u003C/p>\u003Cp>[table id=16]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Medium to large marketing agencies with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is going to be the best Fivetran alternative in 2025 (and well beyond). It's an all-in-one marketing data platform that makes it ridiculously easy to collect, monitor, and report on your marketing data.\u003C/p>\u003Cp>So why is Whatagraph the first on our list?\u003C/p>\u003Cp>Because it’s the only tool that covers the entire data journey — from connecting data and transforming it to visualization and sharing.\u003C/p>\u003Cp>Here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data collection\u003C/strong> — You connect your \u003Ca href=\"https://whatagraph.com/integrations\">data sources and channels\u003C/a> in a few clicks. Your data flows in automatically and refreshes every 30 minutes. \u003C/li>\u003Cli>\u003Cstrong>Data management\u003C/strong> — You can organize your data sources by teams, accounts, clients, locations, and currencies. \u003C/li>\u003Cli>\u003Cstrong>Data transformation\u003C/strong> — You prepare your data for analysis. Unify metric and dimension names, create custom metrics and dimensions, or blend data sources. All this is done in a user-friendly point-and-click environment without writing a single line of code. \u003C/li>\u003Cli>\u003Cstrong>Data visualization\u003C/strong> — Visualize your organized data using drag-and-drop chart widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/blog/articles/white-label-marketing-tools\">white-labeled reports\u003C/a> with custom logos, color schemes, and domains. With Whatagraph, you don’t need to export your data to another data visualization or BI tool. Create professional-looking reports and dashboards in the same platform where you connect and transform your data. \u003C/li>\u003Cli>\u003Cstrong>Data sharing & transfer \u003C/strong>— Share links to live dashboards and send periodic reports as scheduled PDF emails. Export report or chart data into Excel spreadsheets. Set up data transfers to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> without any coding.\u003C/li>\u003C/ol>\u003Cp>Last but not least, if you ever get stuck at any of these steps, you can type your problem immediately into our live chat box, and our customer support specialists will respond in under 3 minutes. \u003C/p>\u003Cp>Our team did extensive research on how Whatagraph compares against Fivetran and found that it overperforms it in these 5 critical areas:\u003C/p>\u003Ch3>1. More stable all-in-one platform\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Hero_Marketing_Reporting_Software_1c7d334d86.png\" alt=\"Hero_Marketing_Reporting_Software.png\">\u003C/p>\u003Cp>Fivetran integrates data from various sources to various destinations. From there, you can visualize your data in Looker Studio or a BI tool.\u003C/p>\u003Cp>Stability is the first requirement for any data pipeline or integration tool. \u003C/p>\u003Cp>This is especially critical if getting data from sources to client-ready dashboards requires using several platforms, as is the case with Fivetran. \u003C/p>\u003Cp>In other words, you’d expect such a tool to be the foundation of your data stack. \u003C/p>\u003Cp>Unfortunately, customers aren't too happy with Fivetran’s reliability, as we've seen with many complaints in this area.  \u003C/p>\u003Cp>For example, \u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-6885357\" target=\"_blank\" rel=\"noopener noreferrer\">one user says\u003C/a> that they lost “\u003Ci>who knows how much time and money because the data tables don't line up properly.\u003C/i>”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/First_the_data_integirtu_7757bfbfeb.png\" alt=\"First the data integirtu.png\">\u003C/p>\u003Cp>Another user complains about \u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-8280307\" target=\"_blank\" rel=\"noopener noreferrer\">connectors (providers) breaking off\u003C/a>, but also about how slow Fivetran can get:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Providers_break_8ba10724e1.png\" alt=\"Providers break.png\">\u003C/p>\u003Cp>With Whatagraph, on the other hand, you don't need to send your data to a warehouse in order to visualize it… in a third tool. \u003C/p>\u003Cp>Everything from connecting your data to cleaning it to visualizing and sharing it takes place in one platform. This means:\u003C/p>\u003Cul>\u003Cli>There are fewer chances of data inconsistencies, connection issues, or breakages.\u003C/li>\u003Cli>Your data is safe, secure, and organized on one platform.\u003C/li>\u003Cli>You don’t need to jump from one platform to another.\u003C/li>\u003Cli>You don’t need to learn how to use new tools.\u003C/li>\u003C/ul>\u003Cp>Plus, the integrations we provide at Whatagraph are fully managed. This means they’re more seamless, stable, and reliable.\u003C/p>\u003Cp>And our Product engineers regularly maintain these integrations, so you don’t have to.\u003C/p>\u003Cp>Fully-managed integrations also mean if there are bugs, we can resolve them quickly without having a third-party company involved. You won’t run into situations where you open up a report and all the data is broken.\u003C/p>\u003Cp>Whatagraph also offers a 30-minute consistent data refresh rate across all your sources, so you’ll always see fresh and accurate data on your reports. \u003C/p>\u003Cp>Actually, according to data from the past 6 months, we have a 99.95% uptime. This means system outages are very rare. \u003C/p>\u003Cp>Our current users love how seamless, stable, and simple the data connection process is. Here’s \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8068613\">what one of them said on G2.com\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_makes_it_b736d28236.png\" alt=\"Whatagraph makes it.png\">\u003C/p>\u003Ch3>2. Native report and dashboard builder\u003C/h3>\u003Cp>When you need to report on data with Fivetran, you first need to move it to a warehouse and then use a third-party visualization tool. This adds an unnecessary layer of complexity and requires your team to learn three platforms instead of one. \u003C/p>\u003Cp>For example, \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">Looker Studio is not only slow\u003C/a> but also has a steep learning curve, especially for non-tech-savvy users. It can take anywhere from 1 to 3 hours to create a performance report from scratch. \u003C/p>\u003Cp>Many ex-Looker Studio users told us that they eventually had to hire a data scientist to edit and maintain their reports.\u003C/p>\u003Cp>In contrast, we built Whatagraph to be incredibly easy and simple.\u003C/p>\u003Cp>Anyone from your team can easily log into Whatagraph and start connecting data and creating reports immediately. \u003C/p>\u003Cp>You create ONE dashboard and that doubles down as a report. And you can add widgets inside the report as you go.\u003C/p>\u003Cp>Building your first report is easy. You can either:\u003C/p>\u003Col>\u003Cli>Start from a blank page and use our \u003Ca href=\"https://help.whatagraph.com/en/articles/8056783-3-adding-widgets-to-a-report\">drag-and-drop widgets\u003C/a> to add metrics onto the dashboard.\u003C/li>\u003Cli>Use one of our ready-made report templates or \u003Ca href=\"https://whatagraph.com/dashboard-examples\">dashboard examples\u003C/a>.\u003C/li>\u003Cli>Use our \u003Ca href=\"https://whatagraph.com/blog/articles/smart-builder-reports\">Smart Builde\u003C/a>r to instantly create dashboards for your favorite marketing channels (e.g. Google Analytics 4, Google Ads).\u003C/li>\u003C/ol>\u003Cp>This video shows you how to do it:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/688c4764ca694cfea127ba5d4c92698d?sid=c1c71263-4a9f-4d84-9aac-adb673161c29\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>You can then add metrics to your report in 5 different ways:\u003C/p>\u003Col>\u003Cli>Build your own metrics and drag-and-drop them onto the dashboard\u003C/li>\u003Cli>Drag-and-drop pre-made metrics onto the dashboard\u003C/li>\u003Cli>Widget templates\u003C/li>\u003Cli>Offline data\u003C/li>\u003Cli>Use Smart Builder\u003C/li>\u003C/ol>\u003Cp>For new users, we always recommend starting from pre-made widgets, which makes life easier and is much faster. You don’t need to write any codes or work with any spreadsheets — just drag and drop on your dashboard, and that’s it.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/fivetran_competitors_23_2c0c484d60.gif\" alt=\"Fivetran Competitors - Drag-and-drop widgets on Whatagraph\">\u003C/p>\u003Cp>But just because they’re pre-made, doesn’t mean they’re not customizable. You can still:\u003C/p>\u003Cul>\u003Cli>Adjust or rename the metric\u003C/li>\u003Cli>Change or remove icons\u003C/li>\u003Cli>Apply custom formulas (e.g. data blends)\u003C/li>\u003Cli>Change date ranges\u003C/li>\u003Cli>Change currencies\u003C/li>\u003Cli>Add or hide footers\u003C/li>\u003Cli>Customize the colors of each widget\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/widget_options_4d04b03804.png\" alt=\"widget options.png\">\u003C/p>\u003Cp>If that’s not enough, you can also create custom widgets and save them as “templates” to re-use them the next time. These widgets are also fully responsive. You can \u003Ca href=\"https://www.loom.com/share/913d97e1f38c4b39a54b5d9262f8a618\" target=\"_blank\" rel=\"noopener noreferrer\">resize them\u003C/a> however you want—horizontally and vertically.\u003C/p>\u003Cp>Want to make your widgets “pop” more? You can add any icons you’d like from our icon library:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/widget_icon_abb10fd692.png\" alt=\"widget icon.png\">\u003Cbr>Whatagraph also comes with thoughtful design features that make your user experience smooth as butter. You can:\u003C/p>\u003Cp>✅ Link reports together and edit in bulk (instead of one by one)\u003C/p>\u003Cp>✅ Add different “tabs” to one report to show performance for each channel or campaign\u003C/p>\u003Cp>✅ Insert or delete rows anywhere on your report\u003C/p>\u003Cp>✅ Change your report orientation as Portrait or Landscape\u003C/p>\u003Cp>We covered a lot of customization options but these are just the tip of the iceberg of what you can do with Whatagraph. If you’d like to learn more, \u003Ca href=\"https://whatagraph.com/book-a-call\">book a call\u003C/a> with us and we’ll show you exactly how we can help.\u003C/p>\u003Ch3>3. AI chatbot and actionable insights\u003C/h3>\u003Cp>Fivetran doesn't support AI insights. This means you need to either visualize data in another tool or ask a data analyst to extract insights from the data. \u003C/p>\u003Cp>Whatagraph solves this problem with two innovative AI features that save you time. \u003C/p>\u003Cp>\u003Cstrong>AI data chatbot\u003C/strong>: You can ask our \u003Ca href=\"https://www.youtube.com/watch?v=Jecv7tgUYBo\" target=\"_blank\" rel=\"noopener noreferrer\">AI chatbot\u003C/a> questions about all your connected data or campaigns in natural language—just like talking to your personal data expert. \u003C/p>\u003Cp>For example, “\u003Ci>What was the total ad spend from Google Ads and LinkedIn Ads in January last year\u003C/i>”?\u003C/p>\u003Cp>The best thing is that you don't even have to create a report. \u003C/p>\u003Cp>You can connect your sources and ask straight away!\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_chat_455c68ec04.png\" alt=\"Fivetran Competitors - AI chat in Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>AI summaries for reports: \u003C/strong>Instead of writing summaries yourself, you can generate \u003Ca href=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\" target=\"_blank\" rel=\"noopener noreferrer\">AI report summaries\u003C/a> and add them to your reports using our Text widget. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_summary_78d508d48d.png\" alt=\"Fivetran Competitors - AI summary in Whatagraph\">\u003C/p>\u003Cp>If needed, you can also edit the AI summary to add more granular insights or personal comments.    \u003C/p>\u003Ch3>4. Straightforward pricing and more cost-effective\u003C/h3>\u003Cp>Fivetran has a pay-per-use pricing model, but it doesn’t publicly share its prices. It says that as the volume of data increases, the cost per row goes down. \u003C/p>\u003Cp>However, in reality, Fivetran is notorious for trumping up the cost with little transparency as to what caused the increase. \u003C/p>\u003Cp>One of the common user complaints is that it’s hard to predict \u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-8698473\" target=\"_blank\" rel=\"noopener noreferrer\">how much the service will cost\u003C/a> at the end of the month. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/A_recurring_concern_98699811fd.png\" alt=\"A recurring concern.png\">\u003C/p>\u003Cp>On the other hand, Whatagraph’s pricing is straightforward.\u003C/p>\u003Cp>We offer three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities.\u003C/p>\u003Cp>You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>This way, you know exactly what you’re paying for. \u003C/p>\u003Cp>Whichever pricing plan you choose, you get:\u003C/p>\u003Cp>✅ 55+ fully-managed integrations\u003C/p>\u003Cp>✅ Custom integrations via APIs, Google Sheets, and BigQuery\u003C/p>\u003Cp>✅ Unlimited dashboards and reports\u003C/p>\u003Cp>✅ A consistent data refresh rate of 30 mins\u003C/p>\u003Cp>✅ Data transfer to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager\u003C/p>\u003Cp>✅ Fast customer support (<1 min first response time) via live chat and email\u003C/p>\u003Ch3>5. Dedicated customer support\u003C/h3>\u003Cp>While doing our own research for this article it became clear that Fivetran users’ complaints often have this pattern: unreliable connectors > slow customer support that takes weeks to solve the issue > unclear billing practices. \u003C/p>\u003Cp>A user who titled his review “\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-5130737\" target=\"_blank\" rel=\"noopener noreferrer\">Tool for developers mostly\u003C/a>” summed it up:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/response_e157bc0ad4.png\" alt=\"response.png\">\u003C/p>\u003Cp>Having your data sources breaking on you is bad enough, even if the fix comes in quickly.\u003C/p>\u003Cp>And with Fivetran, that’s not the case. \u003C/p>\u003Cp>There are reports of delays that go on for days or even weeks for critical issues.\u003C/p>\u003Cp>With the lack of proactive monitoring, it’s not rare that users themselves discover and report connector issues.\u003C/p>\u003Cp>Also, \u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-4198787\" target=\"_blank\" rel=\"noopener noreferrer\">support quality reportedly declines\u003C/a> after contracts are signed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Fivetran_is_not_scalable_31718caa43.png\" alt=\"Fivetran is not scalable.png\">\u003C/p>\u003Cp>This G2 user says that Fivetran works extremely well with low-volume data sources, like Google Sheets, however, \u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-7827147\" target=\"_blank\" rel=\"noopener noreferrer\">that can’t be said for the customer support\u003C/a>. \u003C/p>\u003Cp>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Extremely_opaque_c5e654a068.png\" alt=\"Extremely opaque.png\">\u003C/p>\u003Cp>On Whatagraph, customer support is one of the pillars of our product. \u003C/p>\u003Cp>If you need any help, you can reach out to our amazing Customer Support team instantly via the live chat on our website.\u003C/p>\u003Cp>We respond to inquiries within 4 minutes and resolve issues within 24 hours.\u003C/p>\u003Cp>Our more advanced plans also come with a dedicated Customer Success Manager who will help you:\u003C/p>\u003Cul>\u003Cli>Set up data connections\u003C/li>\u003Cli>Organize your campaigns, data, clients, and locations\u003C/li>\u003Cli>Blend data sources and create custom metrics and dimensions\u003C/li>\u003Cli>Set up your reports and dashboards\u003C/li>\u003Cli>Anything else that ensures your success\u003C/li>\u003C/ul>\u003Cp>Want to learn more? \u003Ca href=\"https://whatagraph.com/book-a-call\">Book a call\u003C/a> and tell us exactly how we can help you.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Currency conversions\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Export to Excel and CSV\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing via email\u003C/li>\u003Cli>Links to live dashboards\u003C/li>\u003Cli>No-code data transfer to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“\u003Ci>To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting\u003C/i>.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“\u003Ci>Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“\u003Ci>What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Ch2>2. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Enterprises with dedicated data scientist or engineering teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data integration tool that pulls marketing data from over 150 platforms, like Google Analytics 4, HubSpot, and Facebook Ads, into data warehouses and BI tools like Big Query, Snowflake and Looker Studio.\u003C/p>\u003Cp>Unlike Fivetran, which requires some technical expertise to set up, Supemetrics is a no-code platform that everyone can use right out of the box. \u003C/p>\u003Cp>Through automated normalization flows, Supermetrics helps you eliminate inconsistencies and redundancies from your data, cleaning it before you move it somewhere else. \u003C/p>\u003Cp>You can define how you want your data to appear through “Custom Fields”. For example, you can create new metrics or modify the existing ones. Custom metrics and dimensions are also available on Fivetran, but you need to set up transformation rules via SQL/dbt.\u003C/p>\u003Cp>Supermetrics also lets you blend data from different marketing platforms, so you can get a unified view of your performance.\u003C/p>\u003Cp>However, while in Whatagraph you can combine sources and create rules by just following simple steps, on Supermetrics, you need a data scientist to set up data mapping and transformations.\u003C/p>\u003Cp>Similar to Fivetran, Supermetrics doesn’t have the native visualization layer. \u003C/p>\u003Cp>A big difference is that Supermetrics has a direct connector to Looker Studio, while with Fivetran, you need to move data to a warehouse first and then connect it to a visualization tool. \u003C/p>\u003Cp>The problem is that in both cases, you depend on another reporting tool. \u003C/p>\u003Cp>That means third party connectors which can never be as reliable as direct or native integrations. And in the case of Looker Studio, you quickly run into its limitations when you try to scale the volume of data and number of sources.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>150+ integrations\u003C/li>\u003Cli>Data transfers to business intelligence tools, spreadsheets, and data warehouses\u003C/li>\u003Cli>Native data storage layer called “Supermetrics Storage”\u003C/li>\u003Cli>Automated normalization, custom fields, data blending, and data enrichment rules\u003C/li>\u003Cli>Ad budget tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_0d4b3115ac.png\" alt=\"supermetrics.png\">\u003C/p>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“It is a very useful which allows me to combine data across sources, so instead of exporting raw data for each source and merge using excel formula, I can do it automatically using Supermetrics.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10253748\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“The tool promises a robust series of direct connectors; however, the connectors rarely update without breaking.“\u003C/i> (\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-5136456\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“By far the worst thing is their support. They have set up AI chatbot that automatically closes request without resolving them. There is no way to get to human and no way to resolve some issues by ourselves.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-9673225\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Historical data easy to retrieve\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.\u003C/p>\u003Ch2>3. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable fo\u003C/strong>r: Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">Funnel\u003C/a> is a solid choice for any large business looking for \u003Ca href=\"https://whatagraph.com/blog/articles/data-pipeline\">a data pipeline tool\u003C/a>. It pulls data from scattered sources, transforms it, and sends it to data warehouses, BI tools, or spreadsheets.\u003C/p>\u003Cp>With a little over 500 data connectors (vs. Fivetran’s 300) to popular marketing platforms and CRM systems like HubSpot, Salesforce, and DV360, Funnel is a highly competitive tool. \u003C/p>\u003Cp>You can import your own data using Google Sheets or request the Funnel team to build a missing connector for you. \u003C/p>\u003Cp>For a long time, Funnel lacked any visualization dashboard. Recently, it got a basic dashboard, but with just a few customization options, it’s still pretty much an internal tool. \u003C/p>\u003Cp>On the other hand, Funnel boasts a powerful Marketing Measurement feature that helps you discover channels and campaigns that drive results, so you can optimize your marketing effort with more confidence.  \u003C/p>\u003Cp>It comes with AI recommendations on where to increase or decrease spend in relation to marginal CPA and ROAS. You can also create “what-if” scenarios to investigate the impact of budget changes for any channel with just a few clicks. \u003C/p>\u003Cp>Another thing where Funnel beats Fivetran is customer support, which users describe as responsive and helpful. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists\u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_2f9b30e8d4.png\" alt=\"Funnel.png\">\u003C/p>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration. you can create custom metrics and dimensions and any type of filter imaginable.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“When you got everything set up, which is kind of a lengthy process, Funnel is inutitive and makes your reporting quick and reliable. Customer support is responsive and friendly.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Although the tool is powerful and useful, the incremental price increase makes it a bit harder to sell to our executives, and we need to continuously pause datasources if we no longer use them to save previous flexpoints.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9384992\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel.io Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel bases its price on “flexpoints” which are usage credits you can use to add new data connectors, transform data, and move it to destinations.\u003C/p>\u003Cp>As of December 2024, there are three distinct pricing plans: Starter, Business, and Enterprise.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter\u003C/strong> — $1.2 / flexpoint per month. This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business\u003C/strong> — $1.5 / flexpoint per month. Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise\u003C/strong> —  $2.0 / flexpoint per month. The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>This means a larger agency or business with dozens of data sources and destinations could expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>4. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Data teams at large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=7Jl-RwkzqQ4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/7Jl-RwkzqQ4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you want to skip the data warehousing altogether and spring right to a powerful data visualization tool, Tableau is a great choice. \u003C/p>\u003Cp>Tableau is a capable business intelligence tool that comes with an intuitive drag-and-drop interface you can use to quickly generate insights and share them as reports with stakeholders. \u003C/p>\u003Cp>Compared to Fivetran, which requires you to move data to a data warehouse and then visualize it in a BI or data visualization tool, with Tableau, you can connect your sources and visualize the data immediately. \u003C/p>\u003Cp>It supports advanced calculations, data blending, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can analyze complex data in different ways to uncover trends and identify opportunities for optimization using trend lines, forecasting, and clustering. \u003C/p>\u003Cp>If you have no prior experience with Tableau, you can purchase “Success Plans” that include personalized support and training. \u003C/p>\u003Cp>In addition, Tableau is known for a large and active user community called “Tableau Community Forums”, which is a treasure trove of resources, forums, and online training materials.  \u003C/p>\u003Cp>Still, keep in mind that Tableau is an enterprise-grade tool that doesn’t come cheap either. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_a5e8973051.png\" alt=\"tableau.png\">\u003Cbr>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“My favorite aspect of Tableau is that it forces me to track my performance by metrics in a more straightforward way. These interactive dashboards let me see my performance at a glance, and identify trends or areas where I need to improve.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10522106\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“The drag-and-drop interface of Tableau is user-friendly especially for individuals lacking extensive technical knowledge”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Tableau can be costly, particularly for startups. Even with its flexibility, the licensing model still adds costly, especially when you extend usage across teams or a complete company.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of December 2024, Tableau offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Viewer \u003C/strong>— $35/user/month, billed annually\u003C/li>\u003Cli>\u003Cstrong>Explorer \u003C/strong>— $70/user/month, billed annually\u003C/li>\u003Cli>\u003Cstrong>Creator \u003C/strong>—\u003Cstrong> \u003C/strong>$115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>5. Power My Analytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Data scientists at small businesses and boutique agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=aOqn-1S7u5k\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/aOqn-1S7u5k\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Power My Analytics is a data pipeline and ETL tool (Extract, Transform, Load) that pulls data from 44 digital marketing platforms and sends it to data warehouses, visualization and BI tools, and spreadsheets. \u003C/p>\u003Cp>The main advantage of Power My Analytics over Fivetran is that you don’t need any coding to use it. This makes it more suitable for marketers and non-technical users. \u003C/p>\u003Cp>You can use it to blend data from multiple sources, create custom metrics, and dimensions through Looker Studio. With Fivetran, on the other hand, all transformations are done post-load, within a destination using SQL or tools like dbt. \u003C/p>\u003Cp>Users on G2.com also praise Power My Analytics’ user-friendly interface. Power My Analytics is also less expensive than Fivetran with plans starting as low as $14.95/month (for one single source).\u003C/p>\u003Cp>Power My Analytics has a “Data Explorer” dashboard, it’s more suitable for internal reporting and metric tracking, rather than for client reporting. \u003C/p>\u003Cp>If you’d like to white-label or customize your reports, you’ll still need to rely on third-party tools like Looker Studio.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>40+ native connectors\u003C/li>\u003Cli>In-house data storage and warehousing\u003C/li>\u003Cli>Data exporting to visualization tools, warehouses, or spreadsheets\u003C/li>\u003Cli>Report templates available for Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/powermyanalytics_de6dbb2fc3.png\" alt=\"powermyanalytics.png\">\u003C/p>\u003Cp>\u003Cstrong>Power My Analytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“The help center is written very well and helped me finish creating the data source of my Amazon Ads.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/power-my-analytics/reviews/power-my-analytics-review-7137311\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“There are preset templates that make it easy to build great insight slides in Google Data Studio.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/power-my-analytics/reviews/power-my-analytics-review-6640376\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“It's a little confusing to understand how to connect up a dashboard template but overall a great experience.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/power-my-analytics/reviews/power-my-analytics-review-7856661\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Affordable pricing\u003C/li>\u003Cli>Accurate data and stable connections\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Limited number of connectors compared to Supermetrics and Funnel\u003C/li>\u003Cli>No live chat\u003C/li>\u003Cli>Limited templates for visualization\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Power My Analytics Pricing\u003C/strong>\u003C/p>\u003Cp>As of December 2024, Power My Analytics offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Single\u003C/strong> — $14.95/month for 1 source, 1 account, and 1 admin\u003C/li>\u003Cli>\u003Cstrong>Business\u003C/strong> — $39.95/month for 5 sources, 1 account, and 2 admins\u003C/li>\u003Cli>\u003Cstrong>Pro\u003C/strong> — $99.95/month for unlimited sources, 20 accounts, and unlimited admins\u003C/li>\u003Cli>\u003Cstrong>Enterprise\u003C/strong> — $295/month for unlimited sources, 20 accounts, and unlimited admins. Comes with your own data warehouse and dedicated representative.\u003C/li>\u003C/ul>\u003Ch2>6. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Large data teams at companies and large agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=sw7qApKnS8U\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/sw7qApKnS8U\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\">Klipfolio\u003C/a> is a data analytics and business intelligence tool in one. It consists of two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics\u003C/strong>: Most useful for data teams at large companies. It’s a data analytics platform that helps you centralize, standardize, and share accurate metrics within your organization. Non-data teams can then use these unified and standardized metrics in their dashboards and reports.\u003C/li>\u003Cli>\u003Cstrong>Klips\u003C/strong>: You use these to visualize your data in regular dashboards and reports. Klips connect to 130+ platforms with an added option to integrate custom sources using a Rest/URL API.\u003C/li>\u003C/ol>\u003Cp>The main advantage over Fivetran is that Klipfolio comes with a built-in dashboard tool (Klips) that lets you visualize your data without having to export it elsewhere. \u003C/p>\u003Cp>With Klips, you can:\u003C/p>\u003Cul>\u003Cli>Pull data stored on the platform or in the cloud, connect spreadsheets, or write custom visualization queries. \u003C/li>\u003Cli>Visualize selected metrics and complex data.\u003C/li>\u003Cli>Use Excel-style formulas to transform your data, create calculated metrics, and more. \u003C/li>\u003Cli>Build dashboards that refresh data in real time.\u003C/li>\u003C/ul>\u003Cp>Klipfolio users praise the user-friendly interface and drag-and-drop Klips builder.\u003C/p>\u003Cp>Unlike Fivetran’s usage-based pricing, Klipfolio’s subscription-based pricing is more suitable for agencies and SMBs. \u003C/p>\u003Cp>Still, keep in mind that you need to pay for two separate products: PowerMetrics and Klips if you want the full experience. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations, including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_88f90dd112.png\" alt=\"Klipfolio.png\">\u003C/p>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“I needed something to convert Google sheets into dashboards to monitor our maintenance logs. Klipfolio we an incredibly intuitive quick solution.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8226666\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“The platform can run a little slow sometimes, particularly when performing complex actions. With Klips, data sources are always fully refreshed when loading up a dashboard, which can drag down the performance when working with multiple data sources at the same time.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“I really dislike their training style. It's costly, and you have to pay a lot for a support ninja to help you. If you're a small company, it can run up your bill fast.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-2162671\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Pricing \u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of December  2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>30-day free trial\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Professional\u003C/strong>: $300/month for 10 users and unlimited metrics.\u003C/li>\u003Cli>\u003Cstrong>Enterprise\u003C/strong>: Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>The Enterprise plan comes with data warehouse integration, AI insights, and custom domains, which are only available as add-ons on the Professional plan. \u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of December 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Base\u003C/strong> — $90/month for 3 dashboards and 4 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Grow\u003C/strong> — $190/month for 10 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team\u003C/strong> — $350/month for 20 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+\u003C/strong> — $690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding.\u003C/li>\u003C/ul>\u003Cp>Here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Starter\u003C/strong> — $110/month for 5 dashboards, 5 clients, and 4 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Lite\u003C/strong> — $190/month for 15 dashboards, 15 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro\u003C/strong> — $420/month for 30 dashboards, 30 clients, and 30-min data refresh rate. No custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Premier\u003C/strong> — $1025/month for 80 dashboards, 80 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Ch2>7. Adverity\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Data analysts and engineers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=G_IlN7m2SCc\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/G_IlN7m2SCc\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/adverity\">Adverity\u003C/a> is a no-code data integration platform that you can use to connect scattered data sources, cleanse the data, move it to a destination or share it with your team.\u003C/p>\u003Cp>Apart from data integrations and API-like connectors that process any type of data or format, you can upload custom data through spreadsheets, Excel, JSON, or .xml files.\u003C/p>\u003Cp>With the data on the platform, you can use its transformation engine to clean, normalize, and unify data to prepare it for visualization. \u003C/p>\u003Cp>Similar to Funnel and Power My Analytics, Adverity has a basic “Data Exploration” dashboard, where you can view organized data in charts and graphs. \u003C/p>\u003Cp>However, these dashboards are not replicable, as you need to create every one from scratch. There is not much you can do to customize or white-label them. \u003C/p>\u003Cp>Like Supermetrics, and also Fivetran at one point, you need a third-party visualization tool like Looker Studio to create reports you can share with clients or a wider team. \u003C/p>\u003Cp>However, unlike Fivetran, Adverity is praised for its strong customer support team.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>600+ pre-built connectors\u003C/li>\u003Cli>Custom integrations via spreadsheets, Excel files, .json, or .xml files\u003C/li>\u003Cli>Data transfer to databases and data lakes\u003C/li>\u003Cli>AI-powered data transformation engine\u003C/li>\u003Cli>Built-in data governance\u003C/li>\u003Cli>Data Explorer dashboard\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/adverity_91f2d6c244.png\" alt=\"adverity.png\">\u003C/p>\u003Cp>\u003Cstrong>Adverity Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“What I like about Adverity is its ability to pull data from a wide range of platforms, harmonize, and enrich it, and then push it to a destination of your choice.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-10324475\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Consolidation of different APIs was really easy, it was like discovering Datastudio for the first time but it's a bit better.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-10629328\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“The follow-up on tickets could be better. We have to ask for updates very often and get one every time. This implicates that updates are there, but not being communicated, leaving us craving for info.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-7833595\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>No-code ETL transfers\u003C/li>\u003Cli>Predefined data transformation\u003C/li>\u003Cli>A large number of sources and destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Difficulty to use and set up\u003C/li>\u003Cli>Basic dashboards and reports\u003C/li>\u003Cli>Even the basic pricing may be too expensive\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Adverity Pricing\u003C/strong>\u003C/p>\u003Cp>Adverity has a custom pricing model. To find out how much it could cost you, you need to fill out a form and book a demo session. However, in 2022, a G2 user revealed that the pricing starts from \u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-6827335\" target=\"_blank\" rel=\"noopener noreferrer\">1500 Euros a month\u003C/a>.\u003C/p>\u003Cp>Test use cases we’ve run at Whatagraph show Adverity is at least 50% to 60% more expensive than us, while not including visualization and custom reports.\u003C/p>\u003Ch2>8. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Data teams and marketing teams at large companies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ie-p1Bx8Kw4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ie-p1Bx8Kw4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Improvado is an end-to-end data aggregation platform that connects data from marketing platforms, MarTech tools, and CRMs, transforms it, and moves it to different destinations.\u003C/p>\u003Cp>You can pull data from over 500 channels to standardize and clean it into unified datasets. From there, you can keep your data in a fully managed storage or push it to data visualization tools, data warehouses, or spreadsheets. \u003C/p>\u003Cp>This means that just like with Fivetran, Supermetrics, and Adverity, you need a third-party tool like Looker Studio to visualize your data and prepare it for client-facing reports. \u003C/p>\u003Cp>Improvado gives you a small advantage here, as it offers pre-built dashboards that you can use right away with your visualization tool of choice. This way, you don’t need to spend a lot of time creating reports from scratch. \u003C/p>\u003Cp>Still, implementing Improvado in your organization can take time, and you’ll either need a data engineer or strong coding skills to build dashboards for different use cases. \u003C/p>\u003Cp>Because of this, Improvado is a more suitable tool for enterprises that need a powerful data analytics platform, but it may be overwhelming for marketing agencies and small businesses.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards\u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_e0b903ab29.png\" alt=\"Improvado.png\">\u003C/p>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“Improvado has a lot of out of the box API integrations that help us bring all our data together in 1 place. Adding a new data connection is simple and straight forward.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-7144842\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“The set-up takes quite a long time, but once all the sources are added, it becomes much more manageable and less time-intensive.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10244035\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“There is a steep learning curve, and if you aren't familiar with databases, Excel, and data transformations, this could be a really tough software to implement.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-5205888\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but from what we can learn from online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>\u003Ch2>9. Domo\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Data teams and tech-savvy marketing teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Qp5Z5y4RELc\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Qp5Z5y4RELc\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Domo is a cloud-based business intelligence platform that you can use to connect and prepare data, automate reporting, and deliver fast insights that fuel data-driven decisions.\u003C/p>\u003Cp>If you’re skilled enough, you can use Domo to create business apps and dashboards or build data experiences that integrate real-time data from any source.\u003C/p>\u003Cp>Unlike Fivetran, Domo comes with native data visualization, embedded analytics, and self-service reporting. \u003C/p>\u003Cp>These features put Domo as a one-stop data experience solution for executives across departments from sales and finance to marketing, to engineering and HR. Such versatility is supported by over 1,000 data connectors.  \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Data and workflow apps - pre-built, low-code, or full-code\u003C/li>\u003Cli>Drag-and-drop report and dashboard builder\u003C/li>\u003Cli>1,000 on-premise and cloud connectors\u003C/li>\u003Cli>Data transformation and ETL\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/domo_6ef2a84eec.png\" alt=\"domo.png\">\u003C/p>\u003Cp>\u003Cstrong>Domo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“Domo provides options that cater to all data proficiency levels across the product offering, typically a pro full code level, code-less drag and drop function gui, and no code option for novices or very simple tasks.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-10372975\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“You won't see much of the themes and creative visuals here. Only limited themes are there which can make almost all the dashboards/apps look similar.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-10254316\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Products have become more buggy since the introduction of app studio in April of 2024. Training is good for the core product but it is difficult to find education on new products/tools.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-10039657\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Easy-to-use interface\u003C/li>\u003Cli>Real-time data access\u003C/li>\u003Cli>Wide choice of visualizations\u003C/li>\u003Cli>Large number of connectors\u003C/li>\u003Cli>Mobile access\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Steep learning curve despite user-friendly user interface\u003C/li>\u003Cli>It might require some SQL knowledge\u003C/li>\u003Cli>Performance issues with large datasets\u003C/li>\u003Cli>Costly additional features\u003C/li>\u003Cli>Limited report scheduling options\u003C/li>\u003Cli>Potential downtime issues due to cloud-based infrastructure\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Domo Pricing\u003C/strong>\u003C/p>\u003Cp>Domo has a free 30-day trial and three pricing plans, but pricing is not publicly available. You have to ask their sales team for a quote. The pricing is based on the overall usage of the platform and factors such as data storage, data refresh rates, the number of users, the volume of data queries, etc.\u003C/p>\u003Ch2>10. Datorama (Marketing Cloud Intelligence)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Marketers and data teams at large companies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_9Z2cOMHNDw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_9Z2cOMHNDw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/datorama\">Datorama\u003C/a> is a cloud-based, automated marketing intelligence platform that helps users combine, onboard, and visualize data.\u003C/p>\u003Cp>Owned by Salesforce and rebranded as Marketing Cloud Intelligence, this platform helps large systems integrate data from all their marketing platforms, build reports, and generate in-depth insights into their marketing efforts.\u003C/p>\u003Cp>You can use it to connect cross-channel data to a single dashboard and analyze it for more informed actions. As primarily a marketing intelligence platform, Marketing Cloud Intelligence helps you simplify the marketing data analysis processes.\u003C/p>\u003Cp>Although the pricing plan for small businesses starts at $1,500, MCI still has an edge over Fivetran because it can prepare and visualize data natively. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Advanced data management capabilities\u003C/li>\u003Cli>Media planning and media buying optimization\u003C/li>\u003Cli>Workflow builder\u003C/li>\u003Cli>Viewer-facing filters\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/datorama_22b7d6de1d.png\" alt=\"Fivetran Competitors - Datorama\">\u003C/p>\u003Cp>\u003Cstrong>Datorama Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“Salesforce Marketing Cloud Intelligence is very easy to use and very easy to implement. It has multiple features that can be integrated. I frequently use this platform. And also it gives great customer support.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/salesforce-marketing-cloud-intelligence-formerly-datorama/reviews/salesforce-marketing-cloud-intelligence-formerly-datorama-review-10280162\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>A large number of data sources and destinations\u003C/li>\u003Cli>Advanced data exploration features\u003C/li>\u003Cli>AI-powered tools\u003C/li>\u003Cli>KPI-oriented insights\u003C/li>\u003Cli>Commendable customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Bit more complex to use\u003C/li>\u003Cli>Requires some SQL knowledge to maximize usefulness\u003C/li>\u003Cli>Expensive for most potential users\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Marketing Cloud Intelligence Pricing\u003C/strong>\u003C/p>\u003Cp>As of December 2024, Marketing Cloud Intelligence comes in four pricing plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter Suite\u003C/strong> — $25/user/month, dynamic email marketing and analytics, out-of-the-box sales processes, seamless customer service, simplified storefront builder.\u003C/li>\u003Cli>\u003Cstrong>Pro Suite\u003C/strong> — $100/user/month,  in Starter plus enhanced, real-time chat, greater customization and automation, sales quoting and forecasting, and access to AppExchange. \u003C/li>\u003Cli>\u003Cstrong>Marketing Cloud Growth Edition\u003C/strong> — $1500/org/month, Agentforce campaigns, multi-channel journeys, forms and landing pages.\u003C/li>\u003Cli>\u003Cstrong>Marketing Cloud Advanced Edition\u003C/strong> — $3250/org/month, Agentforce campaigns and AI scoring, path experimentation, unified conversational 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