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You must separately build templates, dashboard profiles, and reports, merge things, and assign them to clients. Whatagraph has one intuitive drag-and-drop visualization environment where all changes you make apply immediately. ","2024-03-20T10:56:22.147Z","2024-03-20T10:56:23.924Z","2024-03-20T10:56:23.890Z",{"id":260,"__component":518,"title":519,"sub_text":520,"competitor_name":521,"competitor":522,"competitor_benefits":539},"sections.competition","A One-stop Shop Alternative to NinjaCat","A fast loading intuitive platform for all your marketing data needs that's easy to navigate.","NinjaCat ",{"id":523,"name":524,"alternativeText":525,"caption":13,"width":526,"height":527,"formats":528,"hash":534,"ext":26,"mime":27,"size":535,"url":536,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":537,"updatedAt":538},11098,"Group 4646.png","NinjaCat",503,124,{"thumbnail":529},{"ext":26,"url":530,"hash":531,"mime":27,"name":532,"path":13,"size":533,"width":436,"height":240},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Group_4646_e3577bfeb4.png","thumbnail_Group_4646_e3577bfeb4","thumbnail_Group 4646.png",6.14,"Group_4646_e3577bfeb4",10.85,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Group_4646_e3577bfeb4.png","2023-06-28T09:38:52.375Z","2023-07-08T13:59:59.045Z",[540,542,545,548,551,553,558,563,566,569,573,578,583,588,591,596,601],{"id":301,"title":541,"description":13,"competitor_check":18,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":84},"Connect",{"id":543,"title":544,"description":13,"competitor_check":84,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":13},35,"Native integrations with popular marketing sources",{"id":546,"title":547,"description":13,"competitor_check":84,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":13},36,"Google Sheets and data warehouse integrations",{"id":549,"title":550,"description":13,"competitor_check":18,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":84},37,"Organize",{"id":309,"title":552,"description":13,"competitor_check":84,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":13},"Data organization capabilities",{"id":554,"title":555,"description":556,"competitor_check":18,"whatagraph_check":84,"competitor_description":557,"is_table_subtitle":13},184,"Intuitiveness and ease-of-use","Custom rules, metrics, and dimensions are easy to set up","You must understand datasets and work on massive data tables, merging and extracting columns",{"id":559,"title":560,"description":561,"competitor_check":18,"whatagraph_check":84,"competitor_description":562,"is_table_subtitle":13},185,"Connected “organize” and “visualize” environments","Quickly adjust rules without leaving the visualization environment","You must go back and forth between visualization and data cloud to make adjustments",{"id":564,"title":565,"description":13,"competitor_check":18,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":84},186,"Visualize",{"id":567,"title":568,"description":13,"competitor_check":84,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":13},187,"Data visualization",{"id":570,"title":555,"description":571,"competitor_check":18,"whatagraph_check":84,"competitor_description":572,"is_table_subtitle":13},188,"A single straightforward drag-and-drop visualization builder","Layered complex experience with tons of extra steps, tabs,  and clicks ",{"id":574,"title":575,"description":576,"competitor_check":18,"whatagraph_check":84,"competitor_description":577,"is_table_subtitle":13},189,"Your reports and dashboards in one easy-to-navigate environment","Create, edit, share, and manage reports and dashboards in one place","You must separately build templates, dashboard profiles, and reports, merge things, and assign them to clients",{"id":579,"title":580,"description":581,"competitor_check":84,"whatagraph_check":84,"competitor_description":582,"is_table_subtitle":13},190,"Reusable assets","Anything you create down to a single formula or widget can be saved and reused ","You can only reuse report templates and dashboard profiles",{"id":584,"title":585,"description":586,"competitor_check":18,"whatagraph_check":84,"competitor_description":587,"is_table_subtitle":13},191,"Speed, stability, and additional points","Your data visualization is safe and sound, even with thousands of lines and hundreds of widgets","Constant crashing and missing autosave feature is a common complaint ",{"id":589,"title":590,"description":13,"competitor_check":18,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":84},192,"Share",{"id":592,"title":593,"description":594,"competitor_check":84,"whatagraph_check":84,"competitor_description":595,"is_table_subtitle":13},193,"Sharing PDFs, sending out report emails or live links","Straightforward setup and actions for sharing","Separate environments for creating & automating reports and creating & sharing dashboards",{"id":597,"title":598,"description":599,"competitor_check":84,"whatagraph_check":84,"competitor_description":600,"is_table_subtitle":13},194,"Data export in spreadsheet format","Export both standalone widgets and whole reports","Export only individual tables with NinjaCat",{"id":602,"title":603,"description":604,"competitor_check":84,"whatagraph_check":84,"competitor_description":605,"is_table_subtitle":13},195,"Data transfer to a warehouse","Intuitive setup: pick already connected sources, choose metrics and dimensions, and see the data flow automatically ","UX/UI complications with more steps and clicks, everything goes through the data cloud setup first",{"id":81,"__component":607,"title":608,"reviews":609},"sections.dynamic-reviews","NinjaCat Pros and Cons – What Do Users Say?",[610,629,645,666,685,700],{"id":611,"comment":612,"reviewed_by":613,"author":614,"author_link":615,"createdAt":616,"updatedAt":617,"publishedAt":618,"author_role":13,"author_image":619},49,"It is an all-in-one solution for analytics, KPI monitoring, reporting, and call tracking. It makes visualizing the data across a larger amount of clients and their disparate campaigns easy and helpful.","Capterra verified review by","Graeme G. Content Strategist","https://www.capterra.com/p/132630/NinjaCat/reviews/Capterra___371631/","2024-04-05T11:31:38.048Z","2024-11-26T16:53:31.965Z","2024-04-05T11:31:39.615Z",{"id":620,"name":621,"alternativeText":13,"caption":13,"width":622,"height":622,"formats":13,"hash":623,"ext":624,"mime":625,"size":626,"url":627,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":628,"updatedAt":628},12193,"graeme.g..jpeg",80,"graeme_g_0d7ad35e4e",".jpeg","image/jpeg",2.13,"https://s3.us-east-2.amazonaws.com/whatagraph.com/graeme_g_0d7ad35e4e.jpeg","2024-04-05T11:31:28.984Z",{"id":630,"comment":631,"reviewed_by":613,"author":632,"author_link":633,"createdAt":634,"updatedAt":635,"publishedAt":636,"author_role":13,"author_image":637},52,"Creating templates can be difficult to create if you haven't had any training on the software and data may not pull in time for critical deadlines.","Jeremy F. Sr. Account Manager Accounting, 51-200 employees","https://www.capterra.com/p/132630/NinjaCat/reviews/Capterra___1907788/","2024-04-05T11:34:44.278Z","2024-11-26T16:52:55.199Z","2024-04-05T11:34:45.193Z",{"id":638,"name":639,"alternativeText":13,"caption":13,"width":640,"height":640,"formats":13,"hash":641,"ext":624,"mime":625,"size":642,"url":643,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":644,"updatedAt":644},12195,"jeremy.f..jpeg",100,"jeremy_f_fd0d23b0b9",3.32,"https://s3.us-east-2.amazonaws.com/whatagraph.com/jeremy_f_fd0d23b0b9.jpeg","2024-04-05T11:34:41.775Z",{"id":353,"comment":646,"reviewed_by":613,"author":647,"author_link":648,"createdAt":649,"updatedAt":650,"publishedAt":651,"author_role":13,"author_image":652},"It allows us to share with our clients their total ad spend & total conversions. Tracking & notifing for phone calls allows us to show our clients that the program we run is successful.","Rajiv A. director of client relations Marketing and Advertising, 1-10 employees","https://www.capterra.com/p/132630/NinjaCat/reviews/Capterra___345731/","2024-04-05T11:32:23.696Z","2024-11-26T16:53:25.503Z","2024-04-05T11:32:24.841Z",{"id":653,"name":654,"alternativeText":13,"caption":13,"width":655,"height":655,"formats":656,"hash":662,"ext":26,"mime":27,"size":663,"url":664,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":665,"updatedAt":665},12228,"Rajiv A.png",1200,{"thumbnail":657},{"ext":26,"url":658,"hash":659,"mime":27,"name":660,"path":13,"size":661,"width":463,"height":463},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Rajiv_A_d902209ef1.png","thumbnail_Rajiv_A_d902209ef1","thumbnail_Rajiv A.png",3.93,"Rajiv_A_d902209ef1",8.77,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rajiv_A_d902209ef1.png","2024-04-09T09:05:02.475Z",{"id":274,"comment":667,"reviewed_by":613,"author":668,"author_link":669,"createdAt":670,"updatedAt":671,"publishedAt":672,"author_role":13,"author_image":673},"I think that the biggest disadvantage is the filtering options. If you are working with a bunch of accounts and need to sort them out, there is currently not many ways to do this. The biggest problem is the loading times. It loads very slowly if there is a bunch of data.","Brandon L. Data Specialist Marketing and Advertising, 11-50 employees","https://www.capterra.com/p/132630/NinjaCat/reviews/Capterra___4151880/","2024-04-05T11:35:10.703Z","2024-11-26T16:52:46.376Z","2024-04-05T11:35:11.848Z",{"id":674,"name":675,"alternativeText":13,"caption":13,"width":655,"height":655,"formats":676,"hash":682,"ext":26,"mime":27,"size":533,"url":683,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":684,"updatedAt":684},12227,"Brandon L..png",{"thumbnail":677},{"ext":26,"url":678,"hash":679,"mime":27,"name":680,"path":13,"size":681,"width":463,"height":463},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Brandon_L_0c623ec188.png","thumbnail_Brandon_L_0c623ec188","thumbnail_Brandon L..png",2.82,"Brandon_L_0c623ec188","https://s3.us-east-2.amazonaws.com/whatagraph.com/Brandon_L_0c623ec188.png","2024-04-09T09:05:02.442Z",{"id":686,"comment":687,"reviewed_by":613,"author":688,"author_link":689,"createdAt":690,"updatedAt":691,"publishedAt":692,"author_role":13,"author_image":693},51,"There's quite a bit of data customization available within the template. This was a huge selling point for us. We require the ability to combine datasets, to filter and manipulate data in order to provide reports and analysis tailored for each client.","Benjamin B. Digital Channels Manager Marketing and Advertising, 1-10 employees","https://www.capterra.com/p/132630/NinjaCat/reviews/Capterra___345780/","2024-04-05T11:33:38.644Z","2024-11-26T16:53:11.901Z","2024-04-05T11:33:40.040Z",{"id":694,"name":695,"alternativeText":13,"caption":13,"width":640,"height":640,"formats":13,"hash":696,"ext":624,"mime":625,"size":697,"url":698,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":699,"updatedAt":699},12194,"benjamin.b..jpeg","benjamin_b_0552b98108",3.85,"https://s3.us-east-2.amazonaws.com/whatagraph.com/benjamin_b_0552b98108.jpeg","2024-04-05T11:33:33.766Z",{"id":297,"comment":701,"reviewed_by":613,"author":702,"author_link":703,"createdAt":704,"updatedAt":705,"publishedAt":706,"author_role":13,"author_image":707},"There are a few minor inconveniences that we've learned to adapt to while using NinjaCat. One is that monitoring dashboards are not updated in real time. So, data you or a client is seeing is only accurate up to the previous day.","Verified Reviewer Internet Marketing Specialist Marketing and Advertising, 11-50 employees","https://www.capterra.com/p/132630/NinjaCat/reviews/Capterra___1925769/","2024-04-05T11:35:39.132Z","2024-11-26T16:51:50.326Z","2024-04-05T11:35:41.282Z",{"id":708,"name":709,"alternativeText":13,"caption":13,"width":655,"height":655,"formats":710,"hash":716,"ext":26,"mime":27,"size":717,"url":718,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":719,"updatedAt":719},12226,"Verified Reviewer.png",{"thumbnail":711},{"ext":26,"url":712,"hash":713,"mime":27,"name":714,"path":13,"size":715,"width":463,"height":463},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Verified_Reviewer_ea2b6d89b2.png","thumbnail_Verified_Reviewer_ea2b6d89b2","thumbnail_Verified Reviewer.png",4.08,"Verified_Reviewer_ea2b6d89b2",9.43,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Verified_Reviewer_ea2b6d89b2.png","2024-04-09T09:05:02.440Z",{"id":721,"__component":722,"description":13,"items":723},232,"sections.faq",[724,728,732,736,740,744],{"id":725,"question":726,"answer":727},660,"Who is Whatagraph for?\n","\u003Cp>Whatagraph is ideal for marketing agencies and businesses who struggle with any of these pain points:\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>- Clunky, slow, and overly complex tool stack. Things falling apart, connectors breaking off, need to transform data in one place, visualize in another. Data process needs managing and maintaining.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>- Data chaos, siloed and scattered data from all the sources and campaigns. Lack of focus on what really matters - strategy and execution.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>- It's tough to connect, aggregate, and organize all the data without an advanced skillset, tech knowledge, or involving data professionals. Hence, tough to uncover insights and see a holistic view of performance.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>- Data visualization for analysis and reporting involves a lot of time and hassle, hard to set up, tough to get decent and clear visual results.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>- Data processes eat up a lot of time and resources.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>- Hard to scale the existing stack of tools for more clients or more campaigns.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>- Data accuracy is an issue with existing stack of tools being unreliable. Low confidence in the data they have.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>- Reports do not resonate with clients or stakeholders.&nbsp;\u003C/p>",{"id":729,"question":730,"answer":731},661,"Is Whatagraph a data integration tool?\n","\u003Cp>Yes, Whatagraph has data integration functionality but it also has advanced native data visualization, no-code organization features, and the ability to automatically share dashboards and reports with clients and stakeholders.\u003C/p>",{"id":733,"question":734,"answer":735},662,"How does NinjaCat pricing work?","\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information can be found on their website. The pricing is determined by the user needs during the demo call with their account executives.&nbsp;\u003C/p>",{"id":737,"question":738,"answer":739},663,"Is Whatagraph a strong NinjaCat competitor?\n","\u003Cp>Yes, Whatagraph is a strong NinjaCat competitor. Unlike NinjaCat which takes some effort to master, Whatagraph is incomparably easier to use and on top of it loads much faster.&nbsp;\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>Adding and managing sources is also much more intuitive in Whatagraph, as you’re welcome to create as many folders for your dashboards and reports as you want.&nbsp;\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>Whatagraph also allows you to save every visualization you create as a template for future use. Finally, you can share live links to Whatagraph dashboards while NinjaCat only allows sharing in PDF format.\u003C/p>",{"id":741,"question":742,"answer":743},980,"What does NinjaCat do?","\u003Cp>The NinjaCat product details from GetApp describe it as an “all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies.”\u003C/p>",{"id":745,"question":746,"answer":747},981,"Are NinjaCat reviews mainly positive or negative?","\u003Cp>NinjaCat reviews are mainly positive, with users praising the data customization options, abundance of sources, and stellar customer service. However, those who moved to Whatagraph or other tools point out that NinjaCat often slows down. It takes more clicks and spaces to complete any desired action, and the data visualization feature is not as straightforward and intuitive.&nbsp;&nbsp;\u003C/p>",[749],{"id":750,"title":751,"slug":752,"summary":753,"body":754,"read_time":94,"createdAt":755,"updatedAt":756,"publishedAt":757,"errors":13,"table_of_contents":84,"dateReorder":758,"article_category":759,"cover_image":766},2331,"11 Best NinjaCat Alternatives in 2025 [FULL Comparison Table]","ninjacat-alternatives-and-competitors","\u003Cp>NinjaCat is a great&nbsp;marketing analytics platform, but users say it can be unstable, finicky, and difficult to use.&nbsp;\u003C/p>\u003Cp>To help you find the best&nbsp;NinjaCat alternative, we talked to marketers and scoured online reviews to give you this list of 11 tools.\u003C/p>\u003Cp>In this article, you’ll read:\u003C/p>\u003Cul>\u003Cli>The shortcomings of&nbsp;NinjaCat\u003C/li>\u003Cli>11 best&nbsp;NinjaCat alternatives\u003C/li>\u003Cli>Features,&nbsp;pricing, and reviews for each tool\u003C/li>\u003C/ul>","\u003Cp>Based on feedback from ex-NinjaCat users and online reviews, here are the key issues with the platform:\u003C/p>\u003Cp>\u003Cstrong>❌ Difficult to use:&nbsp;\u003C/strong>NinjaCat can be intimidating for first-time users. Widgets are not drag-and-droppable, and you'll to configure each of them and add them one by one.&nbsp;\u003C/p>\u003Cp>Users say they needed to watch hours of training videos and read documentations to create their first report.\u003C/p>\u003Cp>\u003Cstrong>❌ Unstable:&nbsp;\u003C/strong>NinjaCat users say the platform is only stable at around the 10-20 account point, but starts slowing down afterwards. Reports time out, and users with big portfolios find themselves frustrated, as the platform struggles to keep up.\u003C/p>\u003Cp>\u003Cstrong>❌ Unreliable:&nbsp;\u003C/strong>Users experience frequent data load errors, and tokens tend to expire too often, disrupting report accuracy.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>❌ Inaccurate: \u003C/strong>Many complain that client-facing&nbsp;dashboards show different data from what they see on ad servers, leading to confusion and extra troubleshooting.&nbsp;\u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re frustrated with&nbsp;NinjaCat, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 11 best&nbsp;NinjaCat alternatives which are more stable, reliable, and easier to use.\u003C/p>\u003Ch2>11 Best&nbsp;NinjaCat Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best&nbsp;NinjaCat alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>TapClicks\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow.com&nbsp;\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Funnel.io\u003C/li>\u003C/ol>\u003Cp>Have a list of features you’re looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=7]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:&nbsp;\u003C/strong>Medium to large&nbsp;marketing agencies with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>&nbsp;\u003C/p>\u003Cp>If you’re looking for an easier and more stable platform with excellent&nbsp;customer support&nbsp;\u003Ca href=\"https://whatagraph.com/\">\u003Cu>Whatagraph\u003C/u>\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is an all-in-one data platform that makes it easy to connect, organize,&nbsp;visualize, and share your data in one place.&nbsp;\u003C/p>\u003Cp>In a nutshell, here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect&nbsp;\u003C/strong>to your&nbsp;\u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>data sources and channels\u003C/u>\u003C/a> in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize\u003C/strong> and unify your data to be analysis-ready. Create data blends and make custom&nbsp;metrics and dimensions—without writing a single line of code.\u003C/li>\u003Cli>\u003Cstrong>Visualize\u003C/strong> your data using drag-and-drop&nbsp;widgets or&nbsp;\u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>ready-made&nbsp;templates\u003C/u>\u003C/a>. Create&nbsp;\u003Ca href=\"https://whatagraph.com/blog/articles/white-label-marketing-tools\">\u003Cu>white-labeled reports\u003C/u>\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>\u003Cstrong>Analyze\u003C/strong> your data by client, campaign, Account Manager, or more.&nbsp;\u003Ca href=\"https://whatagraph.com/performance-monitoring\">\u003Cu>Get a clear view of performance\u003C/u>\u003C/a> in one place, spot trends, and use these insights to lower costs and boost ROI for clients.\u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports as live links, PDFs, Excel&nbsp;spreadsheets, or automated emails. You can also transfer your data to&nbsp;\u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">\u003Cu>BigQuery\u003C/u>\u003C/a> and&nbsp;\u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">\u003Cu>Looker Studio\u003C/u>\u003C/a> through Whatagraph.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_flow_fb4fd40e25.png\" alt=\"All-in-one marketing data platform - Whatagraph\">Plus, all our&nbsp;pricing plans come with a dedicated Customer Success Manager and live chat support. Our amazing&nbsp;Customer Support team&nbsp;\u003Cstrong>responds to chats within 4 minutes\u003C/strong>.\u003C/p>\u003Cp>But how does Whatagraph compare against NinjaCat exactly? Let’s take a look:\u003C/p>\u003Ch3>NinjaCat vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against&nbsp;NinjaCat and you can find&nbsp;\u003Ca href=\"https://whatagraph.com/alternatives/ninjacat\">\u003Cu>the full breakdown here\u003C/u>\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are five key ways Whatagraph outperforms&nbsp;NinjaCat:\u003C/p>\u003Ch3>1. Stable and reliable platform&nbsp;\u003C/h3>\u003Cp>Many&nbsp;NinjaCat users complain about&nbsp;\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386647\">\u003Cu>data loading errors\u003C/u>\u003C/a>, which causes discrepancies between the data on your source platform versus the data on your&nbsp;dashboard.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninja_Cat_reviews_data_load_errors_9694670615.png\" alt=\"A screenshot of NinjaCat review - Whatagraph\">\u003C/figure>\u003Cp>Others say the platform is “\u003Ca href=\"https://www.capterra.com/p/132630/NinjaCat/reviews/Capterra___6206800/\">\u003Cu>finicky\u003C/u>\u003C/a>” and reports either don’t generate at all or&nbsp;\u003Ca href=\"https://www.capterra.com/p/132630/NinjaCat/reviews/Capterra___6206800/\">\u003Cu>show incorrect data\u003C/u>\u003C/a> due to clunky integrations.&nbsp;\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/no_drag_and_drop_widgets_3aee507b53.png\" alt=\"A screenshot of NinjaCat review - Whatagraph\">\u003C/figure>\u003Cp>NinjaCat users also suffer from&nbsp;\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8282926\">\u003Cu>slow load times\u003C/u>\u003C/a>, especially for large data sets or reports.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninja_Cat_reviews_difficult_to_navigate_3a8fd28ca2.png\" alt=\"A screenshot of NinjaCat review - Whatagraph\">\u003Cbr>This could be because&nbsp;NinjaCat uses third-party&nbsp;connectors for some of their integrations. Third-party&nbsp;connectors are unstable due to:\u003C/p>\u003Cul>\u003Cli>API limitations and changes\u003C/li>\u003Cli>Data compatibility issues\u003C/li>\u003Cli>Rate limits\u003C/li>\u003Cli>Authentication problems\u003C/li>\u003Cli>Network and latency issues\u003C/li>\u003C/ul>\u003Cp>Whatagraph eliminates these pain points.\u003C/p>\u003Cp>Our&nbsp;\u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>integrations\u003C/u>\u003C/a> are&nbsp;\u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, which means they’re more seamless, stable, and reliable. Our Product engineers regularly maintain them so there are less inconsistencies and network issues.&nbsp;\u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100&nbsp;widgets at the same time on Whatagraph without slowing down the platform.\u003C/p>\u003Cp>Thanks to a recent update to&nbsp;\u003Ca href=\"https://cloud.google.com/kubernetes-engine\">\u003Cu>Google Kubernetes Engine\u003C/u>\u003C/a>, even reports with heavy&nbsp;widgets, tabs, and charts take less than 10 seconds to load on Whatagraph.\u003C/p>\u003Cp>And according to data from the past 6 months,&nbsp;\u003Cstrong>Whatagraph has an average uptime of 99.95%\u003C/strong>.&nbsp;\u003C/p>\u003Cp>We also have an emergency alert that will wake up all our Product engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.\u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ The platform is stable and there are few inconsistencies or delays in the data.&nbsp;\u003C/p>\u003Cp>✅&nbsp;\u003Cstrong>Bugs get resolved faster\u003C/strong> without needing to get a third-party company involved.\u003C/p>\u003Cp>✅ Your reports load fast.\u003C/p>\u003Cp>✅ Platform downtimes are very rare, and they're quickly resolved by our Product engineers who are on call 24/7.\u003C/p>\u003Cp>Our current users love how seamless, stable, and simple the data connection process is. Here’s&nbsp;\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8068613\">\u003Cu>what one of them said on G2.com\u003C/u>\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_pro_1_f445d0bbf9.png\" alt=\"Screenshot of Whatagraph Review - Whatagraph\">\u003C/p>\u003Ch3>2. Easier and faster to build&nbsp;visualizations\u003C/h3>\u003Cp>The most common complaint we heard about&nbsp;NinjaCat is that it comes with a steep learning curve.&nbsp;\u003C/p>\u003Cp>You need to understand databases and learn how to work with massive data tables to organize and&nbsp;visualize your data.&nbsp;\u003C/p>\u003Cp>To create&nbsp;visualizations on&nbsp;NinjaCat, you’ll need to build three separate things—templates, report profiles, and&nbsp;dashboard profiles.&nbsp;\u003C/p>\u003Cp>Plus, the user interface to create reports can be intimidating for first-time users. There are multiple settings to configure and&nbsp;widgets to create. The&nbsp;widgets are also not drag-and-droppable.&nbsp;\u003C/p>\u003Cp>In fact, this is what&nbsp;\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8455465\">\u003Cu>one user said\u003C/u>\u003C/a>:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninja_Cat_review_learning_curve_4e05edeed5.png\" alt=\"A screenshot of NinjaCat review - Whatagraph\">\u003C/figure>\u003Cp>What’s more, if you want to send automated emails to clients, you’ll need to set up confusing “placeholders” like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninja_Cat_email_scheduling_41a610a21b.png\" alt=\"NinjaCat email scheduling - Whatagraph\">All of this creates unnecessary mental stress and eats up more of your valuable time.&nbsp;So it's not surprising when \u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8401124\">\u003Cu>users say\u003C/u>\u003C/a> they wish it were easier to build customer reports.&nbsp;\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninja_Cat_review_legwork_cb32bbf3a1.png\" alt=\"A screenshot of NinjaCat review - Whatagraph\">\u003Cbr>That’s where Whatagraph comes in.\u003C/p>\u003Cp>We built Whatagraph to be&nbsp;\u003Cstrong>incredibly simple and easy to use.\u003C/strong> Anyone from your team—whether that’s an Account Manager or an intern—can easily log into Whatagraph and start using it right away.&nbsp;\u003C/p>\u003Cp>You don’t need to create separate&nbsp;templates, reports, and&nbsp;dashboards. You create one&nbsp;dashboard, and that doubles down as a report.&nbsp;\u003Ci>(We’ll be using the two terms interchangeably throughout this section.)\u003C/i>\u003C/p>\u003Cp>Building your first&nbsp;dashboard is as easy as 1-2-3 on Whatagraph. You can either:&nbsp;\u003C/p>\u003Col>\u003Cli>Start from a blank page and use our&nbsp;\u003Ca href=\"https://help.whatagraph.com/en/articles/8056783-3-adding-widgets-to-a-report\">\u003Cu>drag-and-drop&nbsp;widgets\u003C/u>\u003C/a> to add&nbsp;metrics onto the&nbsp;dashboard.&nbsp;\u003C/li>\u003Cli>Use one of our&nbsp;\u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>ready-made report&nbsp;templates\u003C/u>\u003C/a> or&nbsp;\u003Ca href=\"https://whatagraph.com/dashboard-examples\">\u003Cu>dashboard examples\u003C/u>\u003C/a>.&nbsp;\u003C/li>\u003Cli>Use our&nbsp;\u003Ca href=\"https://whatagraph.com/blog/articles/smart-builder-reports\">\u003Cu>Smart Builde\u003C/u>\u003C/a>r to instantly create&nbsp;dashboards for your favorite marketing channels (e.g.&nbsp;Google Analytics 4,&nbsp;Google Ads).\u003C/li>\u003C/ol>\u003Cp>This video breaks it down in detail:&nbsp;\u003C/p>\u003Cp>&lt;div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"&gt;&lt;iframe src=\"https://www.loom.com/embed/688c4764ca694cfea127ba5d4c92698d?sid=c1c71263-4a9f-4d84-9aac-adb673161c29\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"&gt;&lt;/iframe&gt;&lt;/div&gt;\u003Cbr>&nbsp;\u003C/p>\u003Cp>When it comes to adding&nbsp;metrics, you can do so in 5 different ways:\u003C/p>\u003Col>\u003Cli>Build your own&nbsp;metrics and drag-and-drop them onto the&nbsp;dashboard\u003C/li>\u003Cli>Drag-and-drop pre-made&nbsp;metrics onto the&nbsp;dashboard\u003C/li>\u003Cli>Widget&nbsp;templates\u003C/li>\u003Cli>Offline data\u003C/li>\u003Cli>Use Smart Builder\u003C/li>\u003C/ol>\u003Cp>For new users, we always recommend starting from pre-made&nbsp;widgets, which makes life easier and is much faster to build your report. You don’t need to write any codes or work with any&nbsp;spreadsheets — just drag and drop on your&nbsp;dashboard and that’s it.&nbsp;\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/widget_86fdce549a.gif\" alt=\"widget.gif\">\u003Cbr>And when the time comes for sharing your reports/dashboards, you can either:\u003C/p>\u003Col>\u003Cli>Send automated emails to specific people at specific times, days, and cadence. Customize the email subject lines, body copy, and even domains.&nbsp;\u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or Excel&nbsp;spreadsheets.\u003C/li>\u003C/ol>\u003Cp>Automating reports is also easy. All you need to do is change the settings like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_automate_reports_5459b6a317.png\" alt=\"Whatagraph - automate reports.png\">You can then customize your automated report emails by:\u003C/p>\u003Cul>\u003Cli>uploading logos\u003C/li>\u003Cli>choosing a color scheme\u003C/li>\u003Cli>adding heading, body text, footer text, and subject lines\u003C/li>\u003Cli>creating a custom domain\u003C/li>\u003C/ul>\u003Cp>Once you save this as an Email style, it will be automatically applied to all reports.&nbsp;\u003C/p>\u003Cp>Thanks to this simple and intuitive interface, “Ease of use” is our biggest pro on G2.com, and&nbsp;\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9619605\">\u003Cu>one user raved\u003C/u>\u003C/a>:\u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_review_bff7a59338.png\" alt=\"Screenshot of Whatagraph review - Whatagraph\">3. More customization options for reports\u003C/h3>\u003Cp>One key area that ex-NinjaCat users love about Whatagraph is our customization options that are really easy to set up.&nbsp;\u003C/p>\u003Cp>For instance, our&nbsp;widgets are drag-and-droppable and pre-made, but you can still customize them however you want. You can:\u003C/p>\u003Cul>\u003Cli>Adjust the&nbsp;metric\u003C/li>\u003Cli>Change or remove icons\u003C/li>\u003Cli>Rename the&nbsp;metric\u003C/li>\u003Cli>Apply custom formulas (e.g. data blends)\u003C/li>\u003Cli>Change date ranges\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/customizable_widgets_7110ead836.png\" alt=\"Customizable widgets - Whatagraph\">You can also easily change currency displays, add or hide footers, and customize the colors of each&nbsp;widget—right from your&nbsp;dashboard. No need to jump back and forth from one workspace to another.\u003C/p>\u003Cp>If that’s not enough, you can also create custom&nbsp;widgets and save them as “templates” to re-use them the next time. These&nbsp;widgets are also fully-responsive. You can&nbsp;\u003Ca href=\"https://www.loom.com/share/913d97e1f38c4b39a54b5d9262f8a618\">\u003Cu>resize them\u003C/u>\u003C/a> however you want—horizontally and vertically.\u003C/p>\u003Cp>Want to make your&nbsp;widgets “pop” more? You can add any icons you’d like from our icon library:&nbsp;&nbsp;\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/icon_library_95eb4ed68b.png\" alt=\"A GIF of icon library - Whatagraph\">Whatagraph also comes with thoughtful design features that&nbsp;\u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>\u003Cstrong>✅&nbsp;\u003C/strong>Link reports together and edit in bulk—instead of one by one\u003C/p>\u003Cp>\u003Cstrong>✅&nbsp;\u003C/strong>Add different “tabs” to one report to show performance for each channel or campaign\u003C/p>\u003Cp>\u003Cstrong>✅&nbsp;\u003C/strong>Change the size and position of your&nbsp;widgets any way you want&nbsp;\u003C/p>\u003Cp>✅ Insert or delete rows anywhere on your report&nbsp;\u003C/p>\u003Cp>\u003Cstrong>✅&nbsp;\u003C/strong>Change your report orientation as Portrait or Landscape&nbsp;\u003C/p>\u003Cp>We covered a lot of customization options but these are just the tip of the iceberg of what you can do with Whatagraph. If you’d like to learn more,&nbsp;\u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>book a call\u003C/u>\u003C/a> with us and we’ll show you exactly how we can help.\u003C/p>\u003Ch3>4. Powerful (but easy) data organization features\u003C/h3>\u003Cp>If you have 100s of scattered data across different sources, campaigns, channels, and accounts, you need a way to organize them all into unified&nbsp;metrics and dimensions before you visualize the data.&nbsp;\u003C/p>\u003Cp>This helps you get a clearer view of performance and keeps your reports neat and tidy.\u003C/p>\u003Cp>Whatagraph makes it easy to&nbsp;\u003Ca href=\"https://whatagraph.com/blog/articles/meet-performance-monitoring\">\u003Cu>group, organize, and monitor your scattered data\u003C/u>\u003C/a> and get actionable insights from it in minutes.\u003C/p>\u003Cp>You can:\u003C/p>\u003Col>\u003Cli>Blend&nbsp;data sources together&nbsp;\u003Ci>(no limits to how many sources you can blend)\u003C/i>\u003C/li>\u003Cli>Create custom&nbsp;metrics and dimensions\u003C/li>\u003Cli>Group 100s of scattered&nbsp;data sources into unified Source Groups in seconds\u003C/li>\u003Cli>Slice and dice your data any way you want using custom tags\u003C/li>\u003Cli>Monitor your&nbsp;social media and&nbsp;marketing campaigns in one spot\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2ac8d5f2ec.png\" alt=\"Overview.png\">\u003C/p>\u003Cp>Powerful and easy data organization on Whatagraph means:&nbsp;\u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients clearly see the value you’re delivering rather than being stuck interpreting data.\u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients.&nbsp;\u003C/p>\u003Ch3>5.&nbsp;NinjaCat&nbsp;Pricing vs. Whatagraph’s\u003C/h3>\u003Cp>NinjaCat doesn’t list their&nbsp;pricing publicly but ex-users we’ve talked to (who came to Whatagraph) say it can cost well above $1500/month.\u003C/p>\u003Cp>I asked&nbsp;NinjaCat’s “CatBot” how much it costs and this is what it returned:\u003C/p>\u003Cp>\u003Ci>“Our&nbsp;pricing model is based on the number of reporting entities (clients) and total ad spend. With&nbsp;NinjaCat, you get&nbsp;unlimited users,&nbsp;templates, and reports at no additional charge.”\u003C/i>\u003C/p>\u003Cp>But apart from this, we couldn’t find out how many&nbsp;pricing plans they have and what was actually included in them.\u003C/p>\u003Cp>Whatagraph offers three&nbsp;pricing plans based on the amount of “source credits” and access to customization and data organization capabilities.&nbsp;\u003C/p>\u003Cp>You can use source credits to connect&nbsp;data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>ALL our&nbsp;pricing plans come with:&nbsp;\u003C/p>\u003Cp>✅ 55+ fully-managed integrations\u003C/p>\u003Cp>✅ Custom integrations via&nbsp;APIs,&nbsp;Google Sheets, and BigQuery\u003C/p>\u003Cp>✅ Unlimited&nbsp;dashboards and reports\u003C/p>\u003Cp>✅ A consistent data refresh rate of 30 mins&nbsp;\u003C/p>\u003Cp>✅ Data transfer to BigQuery and&nbsp;Looker Studio\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager&nbsp;\u003C/p>\u003Cp>✅ Fast&nbsp;customer support (our first response time is under 1 min) via live chat and email\u003C/p>\u003Cp>Want to learn more about Whatagraph?&nbsp;\u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>Book a call\u003C/u>\u003C/a> and tell us exactly how we can help.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom integrations through Custom&nbsp;API,&nbsp;Google Sheets, or BigQuery\u003C/li>\u003Cli>Versatile drag-and-drop&nbsp;widgets for reports and&nbsp;dashboards\u003C/li>\u003Cli>Custom&nbsp;metrics, dimensions, and data blends\u003C/li>\u003Cli>Currency conversions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Library of pre-made&nbsp;dashboard and report&nbsp;templates\u003C/li>\u003Cli>Export to Excel and CSV\u003C/li>\u003Cli>Custom branding and&nbsp;white-label features\u003C/li>\u003Cli>Automated report sharing via email\u003C/li>\u003Cli>Links to live&nbsp;dashboards\u003C/li>\u003Cli>No-code data transfer to BigQuery and&nbsp;Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex&nbsp;marketing data. I highly recommend it to anyone working with&nbsp;marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more&nbsp;spreadsheets to do reports, they have a great variety of&nbsp;templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one&nbsp;marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat&nbsp;customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Ch2>2. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:&nbsp;\u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_630d75f1a8.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003C/p>\u003Cp>If you’re looking for an enterprise-level&nbsp;business intelligence solution, Tableau is a great choice.\u003C/p>\u003Cp>Unlike&nbsp;NinjaCat, Tableau is easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports.&nbsp;\u003C/p>\u003Cp>The charting and data exploration features are more sophisticated than&nbsp;NinjaCat, as Tableau provides robust analytics capabilities, including support for advanced calculations, statistical&nbsp;functions, and predictive modeling.&nbsp;\u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>What’s more Tableau boasts quite a large and active user community called “Tableau Community Forums” with a wealth of resources, forums, and online training materials to help you learn the platform and troubleshoot issues.\u003C/p>\u003Cp>You can also purchase “Success Plans” that come with personalized training and support.&nbsp;\u003C/p>\u003Cp>However, Tableau can be quite pricey as it’s a tool made for enterprises.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom&nbsp;metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop&nbsp;dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:&nbsp;\u003C/p>\u003Cul>\u003Cli>Powerful data analytics and&nbsp;visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless&nbsp;data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau&nbsp;Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three&nbsp;pricing plans:&nbsp;\u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually&nbsp;\u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>3. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:&nbsp;\u003C/strong>Medium to large businesses in the Customer Service, Sales, and&nbsp;eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>&nbsp;\u003C/p>\u003Cp>Geckoboard is an easy to use&nbsp;\u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">\u003Cu>dashboard software\u003C/u>\u003C/a> mostly targeting Customer Service, Sales, and&nbsp;eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90&nbsp;data sources, design your&nbsp;dashboard, and share the&nbsp;dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of&nbsp;dashboards:\u003C/p>\u003Col>\u003Cli>A blank&nbsp;dashboard\u003C/li>\u003Cli>TV&nbsp;dashboards for internal presentations\u003C/li>\u003Cli>Mobile&nbsp;dashboards\u003C/li>\u003Cli>Snapshots and reports&nbsp;\u003C/li>\u003C/ol>\u003Cp>A cool feature of Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>Compared to&nbsp;NinjaCat, Geckoboard is easier to use—you can set it up and launch in minutes.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create&nbsp;custom data blends,&nbsp;metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and&nbsp;eCommerce channels\u003C/li>\u003Cli>Drag-and-drop&nbsp;dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV&nbsp;dashboards\u003C/li>\u003Cli>Mobile-friendly&nbsp;dashboards&nbsp;\u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the&nbsp;dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more&nbsp;dashboards\u003C/li>\u003Cli>Limited customization options for&nbsp;dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom&nbsp;metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard&nbsp;Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s&nbsp;pricing is based on the number of&nbsp;dashboards. But unlike DashThis (which includes&nbsp;unlimited users), Geckoboard has limitations on the number of users.&nbsp;\u003C/p>\u003Cp>As of October 2024, Geckoboard offers three&nbsp;pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential:&nbsp;\u003C/strong>$149/month for 5&nbsp;dashboards, 3 users, 1 TV share, and core&nbsp;data sources\u003C/li>\u003Cli>\u003Cstrong>Pro:&nbsp;\u003C/strong>$199/month for 5&nbsp;dashboards, 10 users, 3 TV shares, and pro&nbsp;data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30&nbsp;dashboards, 25 users, 10 TV shares, pro&nbsp;data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>4.&nbsp;Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:&nbsp;\u003C/strong>Freelancers and boutique agencies&nbsp;\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&amp;t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>&nbsp;\u003C/p>\u003Cp>Google’s free&nbsp;reporting tool,&nbsp;\u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">\u003Cu>Looker Studio\u003C/u>\u003C/a>, is a popular&nbsp;client reporting tool.\u003C/p>\u003Cp>Looker Studio comes with 21 native integrations with Google-based platforms like&nbsp;Google Ads, DV 360,&nbsp;Google Sheets, and&nbsp;Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on&nbsp;Looker.&nbsp;\u003C/p>\u003Cp>Once your&nbsp;data sources are connected, you can use&nbsp;Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails.&nbsp;\u003C/p>\u003Cp>Compared to&nbsp;NinjaCat (which costs upwards of $1500 a month),&nbsp;Looker Studio can be more cost-effective IF you mostly work with Google-based platforms.&nbsp;\u003C/p>\u003Cp>However, you might still face challenges like&nbsp;\u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">\u003Cu>slow load times\u003C/u>\u003C/a>, data breakages, and inaccurate data on&nbsp;Looker Studio.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native&nbsp;connectors (free)\u003C/li>\u003Cli>1000+ “partner”&nbsp;connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately,&nbsp;connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of&nbsp;data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading&nbsp;\u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio&nbsp;Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms.&nbsp;\u003C/p>\u003Ch2>5.&nbsp;AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong>&nbsp;SEO and content&nbsp;marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>&nbsp;\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">\u003Cu>AgencyAnalytics\u003C/u>\u003C/a> is a&nbsp;marketing reporting platform specifically for&nbsp;SEO and content&nbsp;marketing agencies.\u003C/p>\u003Cp>You can connect to 80+&nbsp;data sources, including major&nbsp;SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It also comes with a suite of&nbsp;SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your&nbsp;SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition.&nbsp;\u003C/p>\u003Cp>AgencyAnalytics’ main advantage over&nbsp;NinjaCat is its&nbsp;ease of use. Even though&nbsp;AgencyAnalytics offers a lot of customization and&nbsp;white-labeling options, you can create a&nbsp;dashboard quickly thanks to their wide library of&nbsp;templates.&nbsp;\u003C/p>\u003Cp>Another unique feature of&nbsp;AgencyAnalytics is their “Account&nbsp;dashboard” which allows you to&nbsp;visualize and monitor campaign performance for all your clients at a glance.&nbsp;\u003C/p>\u003Cp>You can also manage clients and staff on the platform through granular user access and permissions.&nbsp;\u003C/p>\u003Cp>However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues.&nbsp;AgencyAnalytics also doesn’t come with advanced data calculations and their&nbsp;dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report&nbsp;templates\u003C/li>\u003Cli>White-labeling&nbsp;\u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and&nbsp;metrics (e.g. using data from&nbsp;Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report&nbsp;templates&nbsp;\u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy&nbsp;\u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics&nbsp;Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024,&nbsp;AgencyAnalytics offers three plans:&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency:&nbsp;\u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom:&nbsp;\u003C/strong>For established agencies with 50+ clients&nbsp;\u003C/li>\u003C/ul>\u003Ch2>6.&nbsp;TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:&nbsp;\u003C/strong>Medium to large companies with&nbsp;PPC and&nbsp;SEO campaigns\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>&nbsp;\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">TapClicks\u003C/a> is a unique&nbsp;digital marketing platform in the sense that it’s eight different products bundled into one. Here’s a breakdown of each of them:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapData:&nbsp;\u003C/strong>Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.\u003C/li>\u003Cli>\u003Cstrong>TapReports:&nbsp;\u003C/strong>Visualize, optimize, and share your data with clients in customizable&nbsp;dashboards and automated reports.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics:&nbsp;\u003C/strong>Discover trends and opportunities from your data.\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> Get AI-powered insights and recommendations to optimize your campaigns.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>TapOrders:\u003C/strong>\u003Ci>&nbsp;\u003C/i>Automate orders and enter client objectives and goals at the point of sale. Connect a&nbsp;CRM, import files and create online forms for any product.&nbsp;\u003Ci>Best for&nbsp;eCommerce businesses.\u003C/i>\u003Cstrong>&nbsp;\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow:\u003C/strong> Automatically route tasks based on your business processes and streamline your fulfillment&nbsp;workflow.\u003Ci> Best for project managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Raven by&nbsp;TapClicks:&nbsp;\u003C/strong>Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis.&nbsp;\u003Ci>Best for&nbsp;SEO managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence:&nbsp;\u003C/strong>Get local SEM data intelligence to create better proposals and to win more clients.&nbsp;\u003C/li>\u003C/ol>\u003Cp>This all sounds great but&nbsp;TapClicks does seem to be a bit of a “Jack of all trades, master of none”. Based on online reviews, their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to load data into&nbsp;data warehouses, databases, and&nbsp;data visualization tools\u003C/li>\u003Cli>Interactive&nbsp;dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report&nbsp;automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“What I like best about&nbsp;TapClicks is that it simplifies&nbsp;marketing data by pulling everything into one easy-to-use&nbsp;dashboard.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike&nbsp;TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive&nbsp;dashboards\u003C/li>\u003Cli>Responsive&nbsp;customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks&nbsp;Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’&nbsp;pricing can be confusing as you’ll need to build your own packages.&nbsp;\u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64&nbsp;connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+:&nbsp;\u003C/strong>$349/month for 250+&nbsp;connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+&nbsp;connectors and&nbsp;API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics:&nbsp;\u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom&nbsp;pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and&nbsp;unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these&nbsp;pricing plans, the total cost of&nbsp;TapClicks can come down to 1000s of dollars a month if you want a complete data stack.&nbsp;\u003C/p>\u003Ch2>7. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:&nbsp;\u003C/strong>Boutique agencies and&nbsp;small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>&nbsp;\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">\u003Cu>Databox\u003C/u>\u003C/a> is a data reporting and&nbsp;analytics platform for growing businesses.&nbsp;\u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in&nbsp;custom data through&nbsp;Google Sheets or Excel. Then, you can&nbsp;visualize this data directly on Databox using pre-built&nbsp;metrics and&nbsp;templates.&nbsp;\u003C/p>\u003Cp>A unique feature that Databox offers that&nbsp;NinjaCat doesn’t is the Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind.&nbsp;\u003C/p>\u003Cp>Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked&nbsp;metrics.&nbsp;\u003C/p>\u003Cp>However, similar to&nbsp;NinjaCat, Databox users say the platform is clunky and difficult to use.\u003C/p>\u003Cp>Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native&nbsp;visualization&nbsp;dashboards and reports\u003C/li>\u003Cli>Dashboard and report&nbsp;templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the&nbsp;customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left.&nbsp;Templates always break, individual&nbsp;metrics always break, lack of good support.\"&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow&nbsp;customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken&nbsp;metrics and&nbsp;templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox&nbsp;Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different&nbsp;pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users,&nbsp;data sources, and&nbsp;dashboards. No custom&nbsp;metrics, data calculations, or report&nbsp;automation available.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50&nbsp;data sources, 5 users, and unlimited&nbsp;dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional:&nbsp;\u003C/strong>$451/month for 50&nbsp;data sources, 15 users, and unlimited&nbsp;dashboards. Includes custom&nbsp;metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50&nbsp;data sources, and&nbsp;unlimited users and&nbsp;dashboards.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Premium:&nbsp;\u003C/strong>$999/month for 100&nbsp;data sources, and&nbsp;unlimited users and&nbsp;dashboards.&nbsp;\u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s&nbsp;pricing plans.\u003C/p>\u003Ch2>8. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:&nbsp;\u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>&nbsp;\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/dashthis\">\u003Cu>DashThis\u003C/u>\u003C/a> is a simple&nbsp;marketing reporting tool that connects to 34+&nbsp;marketing platforms and&nbsp;visualizes KPIs on&nbsp;dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a&nbsp;Google sheet.&nbsp;\u003C/p>\u003Cp>Once your data is connected, you can&nbsp;visualize it using three key&nbsp;dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic&nbsp;dashboards\u003C/strong>: These are&nbsp;dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign&nbsp;dashboards\u003C/strong>: These&nbsp;dashboards are used to isolate and highlight a specific campaign for a custom date range.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Rolling&nbsp;dashboards\u003C/strong>: These&nbsp;dashboards show trends of&nbsp;metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These&nbsp;dashboards are also pre-made, meaning you can quickly get started.&nbsp;\u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your&nbsp;dashboards.&nbsp;\u003C/p>\u003Cp>However, DashThis is more suitable as a&nbsp;reporting tool rather than a data&nbsp;analytics platform. There are very few options to customize or organize your data on DashThis.&nbsp;\u003C/p>\u003Cp>You can only “merge”&nbsp;widgets together in DashThis; you can’t blend&nbsp;data sources to the full extent or create advanced&nbsp;metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple&nbsp;workflows.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or&nbsp;Google sheets\u003C/li>\u003Cli>Visualization&nbsp;dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom&nbsp;widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report&nbsp;templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data&nbsp;Dashboards, but this platform was super easy to use.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a&nbsp;dashboard. You have to move each individual&nbsp;widget to a new section rather than moving an entire section in a&nbsp;dashboard.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many&nbsp;templates and&nbsp;dashboard examples available&nbsp;\u003C/li>\u003Cli>Relatively inexpensive&nbsp;\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited&nbsp;data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis&nbsp;Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four&nbsp;pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual:&nbsp;\u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3&nbsp;dashboards. No&nbsp;white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional:&nbsp;\u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10&nbsp;dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business:&nbsp;\u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25&nbsp;dashboards,&nbsp;white-labeling, personalized onboarding, and priority support.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50&nbsp;dashboards,&nbsp;white-labeling, personalized onboarding, and priority support.&nbsp;\u003C/li>\u003C/ul>\u003Ch2>9. Grow.com&nbsp;\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:&nbsp;\u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>&nbsp;\u003C/p>\u003Cp>Grow is very similar to&nbsp;NinjaCat but it’s more stable and reliable. It’s a no-code full-stack&nbsp;business intelligence platform that combines ETL, data warehousing, and&nbsp;visualizations on one platform.&nbsp;\u003C/p>\u003Cp>You can connect to 75&nbsp;data sources through native integrations, including popular&nbsp;CRM platforms,&nbsp;marketing analytics tools, databases, and accounting software.&nbsp;\u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party&nbsp;data warehouse.\u003C/p>\u003Cp>You can create three types of&nbsp;dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic&nbsp;dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints&nbsp;\u003C/strong>which are pre-built, single&nbsp;data source&nbsp;dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom &amp; Sandbox&nbsp;dashboards&nbsp;which shows blended&nbsp;data sources and&nbsp;metrics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>These&nbsp;dashboards also come with powerful filtering options based on date, number, or categorical logic.&nbsp;\u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data.&nbsp;\u003C/p>\u003Cp>The platform uses&nbsp;APIs to import data seamlessly from&nbsp;data sources, and it continually refreshes the data so your&nbsp;metrics are up-to-date and reliable.&nbsp;\u003C/p>\u003Cp>The key advantage of Grow over&nbsp;NinjaCat is their 24/7&nbsp;customer support via live chat. US-based customers can also call their hotline to get quick answers.&nbsp;\u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their&nbsp;dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable&nbsp;dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7&nbsp;customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and&nbsp;visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive&nbsp;\u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow&nbsp;Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their&nbsp;pricing publicly.\u003C/p>\u003Ch2>10. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:&nbsp;\u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>&nbsp;\u003C/p>\u003Cp>If you’re looking for a data pipeline tool,&nbsp;\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">\u003Cu>Funnel\u003C/u>\u003C/a> is a great choice. It pulls data from different sources, transforms it, and ships it to&nbsp;data warehouses,&nbsp;visualization tools, or&nbsp;spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data&nbsp;connectors with major&nbsp;marketing platforms and&nbsp;CRM systems, such as&nbsp;Hubspot,&nbsp;Salesforce, DV360, and more.&nbsp;\u003C/p>\u003Cp>If you don’t see a&nbsp;connector, you can also import your own data using a&nbsp;Google sheet, or request the Funnel team to build one for you.&nbsp;\u003C/p>\u003Cp>Funnel does offer a basic&nbsp;visualization&nbsp;dashboard to&nbsp;visualize your key&nbsp;metrics, but there aren’t a lot of customization or&nbsp;white-labeling options available (the company admits that it’s not a “Tableau or&nbsp;Looker Studio killer” yet).&nbsp;\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_performance_marketing_overview_report_e25df64a01.png\" alt=\"Funnel performance marketing overview report - Whatagraph\">\u003Cbr>A key area where Funnel wins against&nbsp;NinjaCat is their&nbsp;Customer Support, which users say is fast, helpful, and friendly.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or&nbsp;Google Sheets data import\u003C/li>\u003Cli>Custom dimensions,&nbsp;metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer”&nbsp;dashboard for data scientists&nbsp;\u003C/li>\u003Cli>Basic&nbsp;visualization&nbsp;dashboards to view key&nbsp;metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some&nbsp;connectors that haven't been solved after a few months.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major&nbsp;marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful&nbsp;customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in&nbsp;connectors\u003C/li>\u003Cli>Basic native&nbsp;visualization&nbsp;widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s&nbsp;pricing model is based on “flexpoints” which are usage credits to add new data&nbsp;connectors, transform data, and move it to destinations.&nbsp;\u003C/p>\u003Cp>It offers three distinct&nbsp;pricing plans: Starter, Business, and Enterprise.&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month.&nbsp;\u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month.&nbsp;\u003C/strong>Gives you everything in Starter plus 381 additional Business&nbsp;connectors, 37 Business destinations,&nbsp;data source&nbsp;templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong>&nbsp;\u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise&nbsp;connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of&nbsp;data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>11. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>&nbsp;\u003C/p>\u003Cp>Similar to Funnel,&nbsp;\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">\u003Cu>Supermetrics\u003C/u>\u003C/a> is a data moving tool that pulls together&nbsp;marketing data from over 150 platforms, like&nbsp;Google Analytics and Facebook Ads, into&nbsp;data warehouses and BI tools like Big Query and&nbsp;Looker Studio.\u003C/p>\u003Cp>With automated normalization, Supermetrics reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing&nbsp;metrics or creating new ones.\u003C/p>\u003Cp>You can also combine data from various&nbsp;marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a dedicated data scientist or a technical background yourself to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can blend data, create custom&nbsp;metrics and dimensions, and organize your scattered data, in seconds using simple&nbsp;workflows.\u003C/p>\u003Cp>But while Funnel has a basic&nbsp;dashboard for internal data review, Supermetrics depends entirely on BI tools like&nbsp;Looker Studio to&nbsp;visualize your data.\u003C/p>\u003Cp>While this may be convenient for marketers who’re already used to working with Google’s&nbsp;reporting tool, it brings all the limitations of&nbsp;Looker Studio, which become evident when you try to scale the volume of data and number of sources.\u003C/p>\u003Cp>\u003Cstrong>Key Features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>150+ integrations\u003C/li>\u003Cli>Data transfers to&nbsp;business intelligence tools,&nbsp;spreadsheets, and&nbsp;data warehouses\u003C/li>\u003Cli>Native data storage layer called “Supermetrics Storage”\u003C/li>\u003Cli>Automated normalization, custom fields, data blending, and data enrichment rules\u003C/li>\u003Cli>Ad budget tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single&nbsp;dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a&nbsp;Looker issue than a Supermetrics issue mostly.”&nbsp;\u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single&nbsp;pricing plan\u003C/li>\u003Cli>Adding more&nbsp;data sources requires buying more&nbsp;connectors\u003C/li>\u003Cli>Looker Studio&nbsp;connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics&nbsp;Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers&nbsp;pricing plans based on the final destination and the number of&nbsp;data sources you want to connect. 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