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However, picking the right Facebook analytics software for your team or agency can be challenging for two main reasons:\u003C/p>\u003Cul>\u003Cli>Facebook shut down its native analytics tool in 2021.\u003C/li>\u003Cli>There are many strong competitors in the market.\u003C/li>\u003C/ul>\u003Cp>The ideal Facebook analysis tool should be:\u003C/p>\u003Cul>\u003Cli>Able to take full advantage of all the analytics data that is available from a Facebook business page.\u003C/li>\u003Cli>Able to scale with your business.\u003C/li>\u003Cli>Simple enough to be used with little or no training.\u003C/li>\u003C/ul>\u003Cp>In this article, we are going to review the top 14 Facebook analytics tools you can use to measure your or your clients’ Facebook marketing efforts.\u003C/p>","\u003Ch2>What are Facebook analytics tools?\u003C/h2>\u003Cp>Facebook Analytics tools are software products that marketers use to understand the performance of their or their clients’ Facebook account. These tools provide valuable insights into user demographics, behaviors, and interactions, helping marketers make data-driven decisions to optimize their Facebook marketing strategies.\u003C/p>\u003Cp>These tools analyze Facebook metrics such as views, likes, engagement, click-throughs, comments, and the number of followers.\u003C/p>\u003Cp>This effectively means that you can spend more time on creative projects or building client relationships while a Facebook analytics tool works in the background, monitoring row after row of numbers for you.\u003C/p>\u003Cp>As mentioned, Facebook analytics also reveals information about people who see or react to your posts or simply follow your account. What time are your followers most active? Is your content optimized for account managers in companies with over 50 employees or tech graduates looking to start a freelance operation?\u003C/p>\u003Cp>By reviewing and analyzing your Facebook performance, you can understand what is working fine and what needs some work to get there.\u003C/p>\u003Ch2>Top 15 Facebook analytics tools\u003C/h2>\u003Cp>Here is our list of the best Facebook analytics tools and platforms based on their distinctive features, customer support, and pricing.\u003C/p>\u003Ch3>1. Whatagraph\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is an easy-to-use platform to monitor and report on your marketing performance, including Facebook page performance and Facebook Ads. With Whatagraph, you can replace multiple slow and complex tools with one marketing analytics platform. However, unlike many competitors, Whatagraph allows you to monitor other social media marketing platforms outside Meta. Plus, it has a whole range of direct integrations for SEO, PPC, web analytics, and email marketing tools to present scattered cross-channel data using intuitive visualizations.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png\" alt=\"facebook analytics tools\">\u003C/p>\u003Cp>You can organize data by the specific reporting needs. Unify metric names, group countries in tiers, or blend Facebook metrics with data from other channels.\u003C/p>\u003Cp>Thanks to a professionally-built Facebook dashboard template, you can easily create any Facebook analytics dashboard or report customized to your client’s or company’s requirements and with the business KPIs of choice.\u003C/p>\u003Cp>Instead of using different tools to collect, clean, and analyze data, Whatagraph integrates all your data into one fast and easy-to-use platform.\u003C/p>\u003Cp>\u003Cstrong>Results:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Data is easier to organize and analyze.\u003C/li>\u003Cli>Teams can track their performance on internal dashboards and overviews.\u003C/li>\u003Cli>You can automate the way you report to clients or stakeholders.\u003C/li>\u003C/ol>\u003Cp>As a result, marketing analytics processes become more efficient, and everyone — from clients to teammates — can finally understand marketing data and focus on strategy and execution with hours saved.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Native integrations to popular marketing sources\u003C/li>\u003Cli>Connect any data source using Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Organize connected data without coding\u003C/li>\u003Cli>Drag-and-drop visualization builder\u003C/li>\u003Cli>Cross-channel insights\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Overview (monitors the performance of all your clients or campaigns)\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Edit multiple reports in bulk\u003C/li>\u003Cli>Save anything as a template\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing\u003C/li>\u003Cli>No-code data transfers to BigQuery data warehouse\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>All-in-one marketing analytics solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Engaging visual reports\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Just one data warehouse destination (BigQuery) is available so far\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.5 · ‎267 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.4 · ‎83 reviews\u003Cbr> \u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Book a demo\u003C/a> to learn more about how much time you can save while tracking performance and reporting on Facebook and other social media insights.\u003C/p>\u003Ch3>2. Metrics Watch \u003C/h3>\u003Cp>\u003Ca href=\"https://metricswatch.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Metrics Watch\u003C/a> is a Facebook data analysis tool that you can use to send reports directly to your team’s or clients’ inboxes. The software comes with a drag-and-drop builder that lets you easily create marketing reports with data from all your marketing channels. This means you can have Facebook metrics alongside Google Analytics insights or performance metrics from your paid ads accounts.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png\" alt=\"Facebook Analytics Tools - Metric Watch\">\u003C/p>\u003Cp>Rather than depending on PDF documents or building live links to reports and dashboards, Metrics Watch has developed a workflow where the recipients get all the data in a custom email body with their logo and branding. This way, they can access their latest report at any time from anywhere.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Pre-made report templates\u003C/li>\u003Cli>Drag-and-drop visualization builder\u003C/li>\u003Cli>Automated report delivery\u003C/li>\u003Cli>White-label reports\u003C/li>\u003Cli>Real-time alerts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Easy to set up\u003C/li>\u003Cli>Convenient report sharing in email body\u003C/li>\u003Cli>Automated reporting process\u003C/li>\u003Cli>Good support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Need help from customer support to set custom metrics\u003C/li>\u003Cli>Limited design options\u003C/li>\u003Cli>No blended metrics\u003C/li>\u003Cli>No real-time dashboards\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Four pricing plans based on the number of configured reports. Free migration service from competing software is available for all plans.\u003C/p>\u003Cp>\u003Cstrong>Metrics Watch ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.5 · ‎2 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.3 · ‎3 reviews\u003C/li>\u003C/ul>\u003Ch3>3. Keyhole\u003C/h3>\u003Cp>\u003Ca href=\"https://keyhole.co/facebook-analytics/\" target=\"_blank\" rel=\"noopener noreferrer\">Keyhole\u003C/a> is a social media management tool with a heavy focus on analytics. Apart from Facebook, this tool offers analytics for several platforms, aiming to help brands analyze all aspects of their online presence. From influencer tracking to competitor analyses and campaign tracking to hashtag analytics, Keyhole has a variety of great user-friendly features for brands looking to get a full return on their Facebook content performance.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_4_099abc5094.png\" alt=\"facebook analytics tools - keyhole\">\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated Facebook reports\u003C/li>\u003Cli>Hashtag tracking\u003C/li>\u003Cli>Competitor profile analytics and account tracking\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Monitoring campaign reach and engagement via hashtags across social platforms\u003C/li>\u003Cli>Influencer performance analytics\u003C/li>\u003Cli>Reports are comprehensive and easy-to-understand\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Limited number of integrations\u003C/li>\u003Cli>Even the basic pricing plan might be too expensive for SMBs\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Keyhole has four pricing plans, which are differentiated by the number of mentions, trackers, influencers you can track, and user seats. White-label options are only available for the two upper-end plans, while the Custom plan also comes with API access, historical data, and unlimited influencer tracking.\u003C/p>\u003Cp>\u003Cstrong>Keyhole ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.3 · ‎69 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 5 · ‎2 reviews\u003C/li>\u003C/ul>\u003Ch3>4. Sprout Social\u003C/h3>\u003Cp>Sprout Social is an all-in-one social media management tool that helps brands create, schedule, manage, and monitor their social media content. You can use Sprout Social to monitor key metrics from almost any social network, including Facebook. The tool’s Facebook analytics options allow agencies to get a good overview of their clients’ Facebook business pages and quickly grasp the total impressions, engagement rate, clicks, audience growth, and more. Also, you can track audience demographics to ensure your Facebook posts are targeting the right people.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png\" alt=\"facebook analytics tools - Sprout Social\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Engaging, easy to read graphs\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Competitor reports\u003C/li>\u003Cli>Option to tag content by campaign\u003C/li>\u003Cli>Boolean keyword searches\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Content scheduling options\u003C/li>\u003Cli>Social listening\u003C/li>\u003Cli>Respond to DMs directly\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Not-so-responsive support\u003C/li>\u003Cli>No Shopify integration\u003C/li>\u003Cli>Bugs with new Instagram API\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Sprout Social offers four pricing plans that are based on the number of advanced social media analytics features. Keep in mind that social listening and cross-channel social media analytics are available only with the custom Enterprise plan.\u003C/p>\u003Cp>\u003Cstrong>Sprout Social ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.4 · ‎3,370 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.4 · ‎579 reviews\u003C/li>\u003C/ul>\u003Ch3>5. Rival IQ\u003C/h3>\u003Cp>Rival IQ is another Facebook page analytics tool that can monitor several different platforms, like TikTok, Instagram, YouTube, LinkedIn, and TikTok. As its name hints, Rival IQ focuses on spying on what your competition is brewing and presenting insights on a simple yet customizable dashboard. To sweeten the deal, this social media analytics tool comes with a number of free tools for small businesses who want to monitor their social media analytics on a budget. In its vanilla mode, Rival IQ gives you a neat presentation of the usual Facebook analytics metrics, such as follower growth, conversions, and other engagement metrics.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_6_eabd258e57.png\" alt=\"facebook analytics tools - Rival IQ\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>All Facebook analytics metrics in one place\u003C/li>\u003Cli>Competitive benchmarking\u003C/li>\u003Cli>Facebook ads analytics tool\u003C/li>\u003Cli>Competitive analysis\u003C/li>\u003Cli>Machine learning\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Robust platform that improves continually\u003C/li>\u003Cli>Easy to visualize data\u003C/li>\u003Cli>Competitor insights\u003C/li>\u003Cli>Industry behavior reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Limited collaboration in the basic plan\u003C/li>\u003Cli>Lack of customization options\u003C/li>\u003Cli>Expensive for small businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Rival IQ comes with three pricing plans based on the number of user accounts, tracked companies, and the available history data range. Unlike many of its competitors on this list, Rival IQ doesn’t have a specified custom plan, however prospects with larger data volume needs are encouraged to reach out to their sales team. The pricing plans for this tool are significantly higher than most of the other options.\u003C/p>\u003Cp>\u003Cstrong>Rival IQ ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.6 · ‎48 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.4 · ‎13 reviews\u003C/li>\u003C/ul>\u003Ch3>6. Brand24\u003C/h3>\u003Cp>Brand24 is a social media monitoring tool that helps brands and agencies track their Facebook analytics by monitoring online company mentions, hashtags, trends, alerts, and more. Instead of choking you with a stream of your company’s mentions, this Facebook analytics tool helps you measure those mentions. For example, you can use it to quantify the sentiment and influence of individual users. Its dashboard also comes with a discussion volume chart that makes it easier to spot spikes and drops in mentions. This way our team can easily visualize the popularity of different events and social campaigns.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_7_cb501390ac.png\" alt=\"Facebook Analytics Tools - Brand24\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Discussion volume charts\u003C/li>\u003Cli>Mention analytics\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Share of voice\u003C/li>\u003Cli>AI insights and recommendations\u003C/li>\u003Cli>Geo analysis\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>User-friendly interface\u003C/li>\u003Cli>Clear data organization with buckets\u003C/li>\u003Cli>Cross-channel social media monitoring\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Sentiment analysis lacks accuracy (whether a comment was positive, negative, or neutral)\u003C/li>\u003Cli>Slow customer support\u003C/li>\u003Cli>Can miss on brand mentions\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Brand24 has four pricing plans that differ mainly in the number of keywords users can monitor with the plan, and the number of (thousands of) mentions per month. All pricing plans have tiered AI features, while the dashboard updates vary from 12 hours, 1 hour, or real-time for the two upper-end plans.\u003C/p>\u003Cp>\u003Cstrong>Brand24 ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.6 · ‎293 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.7 · ‎174 reviews\u003C/li>\u003C/ul>\u003Ch3>7. Mentionlytics\u003C/h3>\u003Cp>\u003Ca href=\"https://www.mentionlytics.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Mentionlytics\u003C/a> is a feature-rich social listening platform that tracks all major social media, including Facebook and the entire web, to help you analyze your brand’s performance, benchmark against your competitors, and keep an eye on what’s new in your niche. With Mentionlytics, you can track your posts' (and mentions') reach, engagement, sentiment, follower growth, Share of Voice, and more. Unlike Meta’s native tools, Mentionlytics provides you with downloadable reports to keep track of all your Facebook analytics without the manual work (and tedious screenshotting).  \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png\" alt=\"\">\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Downloadable owned media analytics reports for Facebook and Instagram\u003C/li>\u003Cli>AI sentiment and emotion analysis\u003C/li>\u003Cli>Competitive monitoring\u003C/li>\u003Cli>Share of Voice calculation\u003C/li>\u003Cli>Customizable reports and dashboards\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Straightforward platform\u003C/li>\u003Cli>Highly accurate data and analyses\u003C/li>\u003Cli>Great support  \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Limited features in the basic plan\u003C/li>\u003Cli>Learning curve for social listening beginners\u003C/li>\u003Cli>Limited scheduling options\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Mentionlytics provides six distinct pricing plans tailored to various business sizes and needs, including SMBs, large enterprises, and PR agencies. These plans are differentiated by the number of keyword rules you can set, the number of users who can access the platform, how frequently data is updated, and the specific features included.\u003C/p>\u003Cp>\u003Cstrong>Mentionlytics ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.9 · ‎90 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.7 · ‎38 reviews\u003C/li>\u003C/ul>\u003Ch3>8. Meta Business Suite\u003C/h3>\u003Cp>Meta Business Suite has the biggest insight section of all Facebook free analytics features. When Facebook shut down its in-platform Facebook Insights tool, it replaced it with the Meta Business Suite. Now, you can monitor the insights on your Facebook and Instagram profiles in the same place. The whole set of Meta business tools is available at business.facebook.com by clicking \u003Ci>Insights\u003C/i> in the left sidebar. You can use the tool to manage ads and commerce, as well as publish content on both Meta platforms.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_8_b888ffd899.png\" alt=\"facebook analytics tools - Meta business suite\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Insights for tracking post performance\u003C/li>\u003Cli>Trends for identifying patterns for success\u003C/li>\u003Cli>Audience information\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Two-in-one reporting tool\u003C/li>\u003Cli>Intuitive user interface\u003C/li>\u003Cli>Easy to assign roles and admin rights\u003C/li>\u003Cli>Effective audience targeting\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Lack of customer support\u003C/li>\u003Cli>Inconsistent documentation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Meta Business Suite is free to use, which makes it a popular choice for small businesses, startups, and freelancers.\u003C/p>\u003Cp>\u003Cstrong>Meta Business Suite ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.2 · ‎1,366 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.4 · ‎127 reviews\u003C/li>\u003C/ul>\u003Ch3>9. Quintly\u003C/h3>\u003Cp>Quintly (recently rebranded as Facelift Data Studio) is advanced Facebook data analytics software that offers a choice of more than 500 metrics right out of the box. This allows marketers to delve deeper than Meta and offer plenty of custom insights to their clients or stakeholders. You can choose between layered Facebook insights or extensive ones and analyze your performance against competitors or brands you look up to. An especially handy visualization is the competitor visualization widget, which shows competitor metrics such as engagement in a single graph.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png\" alt=\"facebook analytics tools - Quintly \">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Customizable reports\u003C/li>\u003Cli>Integrates with multiple social media platforms\u003C/li>\u003Cli>500+ Facebook metrics\u003C/li>\u003Cli>Custom API\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Very accurate data\u003C/li>\u003Cli>Custom dashboards\u003C/li>\u003Cli>Strong benchmarking\u003C/li>\u003Cli>Outstanding customer service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Many of KPIs are basic\u003C/li>\u003Cli>High price\u003C/li>\u003Cli>Not great for measuring individual posts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Quintly has named its three pricing plans S — Q and L. These plans differ by the number of profiles and custom metrics. The basic S plan for this tool costs more than any basic plan of all the tools on the list.\u003C/p>\u003Cp>\u003Cstrong>Quintly\u003C/strong> \u003Cstrong>ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.7 · ‎68 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.6 · ‎8 reviews\u003C/li>\u003C/ul>\u003Ch3>10. Social Champ\u003C/h3>\u003Cp>Social Champ is a Facebook monitoring tool that allows you to track Facebook page post insights by presenting major metrics like audience, impressions, engagement, and brand awareness in stunning graphical visualizations. With this tool, it’s easy to monitor organic and paid traffic while optimizing your post’s performance in real-time. Users can report or delete posts, just like on Facebook. Overview top posts and analyze them through various metrics to identify what type of content resonates with the target audience. Download reports in PDF, PPT, and CSV formats.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_14_844b4496f8.png\" alt=\"Facebook Analytics Tools - Social Champ \">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Multiple social media accounts management\u003C/li>\u003Cli>Collaboration features\u003C/li>\u003Cli>Free analytics plan\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Great value for price\u003C/li>\u003Cli>Bulk scheduling\u003C/li>\u003Cli>User-friendly interface\u003C/li>\u003Cli>Time-saving features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Visualizations need refinement\u003C/li>\u003Cli>Occasional bugs with RSS feed\u003C/li>\u003Cli>Limited scheduling options\u003C/li>\u003Cli>Lack of visual calendar\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Social Champ comes with four pricing plans that differ in the number of users and social media accounts. The Free plan comes with unlimited scheduling, although users complain that 4,000 scheduling is the actual limit. The custom Enterprise plan offers unlimited media storage, 1-on-1 support, and white label reports.\u003C/p>\u003Cp>\u003Cstrong>Social Champ\u003C/strong> \u003Cstrong>ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.5 · ‎31 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.4 · ‎63 reviews\u003C/li>\u003C/ul>\u003Ch3>11. Socialinsider\u003C/h3>\u003Cp>Socialinsider is a social media analytics tool that helps digital marketing agencies, in-house professionals, and teams gather social media analytics of their competition and discover actionable insights into their social media strategies. This Facebook analyzer collects audience insights from platforms like Instagram and X as well, providing a detailed comparison between users and their competitors.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_10_1d82346766.png\" alt=\"facebook analytics tools - socialinsider\">\u003C/p>\u003Cp>With Socialinsider, you get a reliable platform for analyzing content performance, post engagement, and traffic growth, that uses machine-learning algorithms to determine the right content for boosting conversion and sales.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Metric monitoring\u003C/li>\u003Cli>Content strategy insights\u003C/li>\u003Cli>Competitor analysis\u003C/li>\u003Cli>Promoted post detection\u003C/li>\u003Cli>Download posts as CSV files\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Comprehensive suite of social media analytics tools\u003C/li>\u003Cli>Visually appealing reports\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Data may not always be accurate, especially for smaller profiles\u003C/li>\u003Cli>Facebook API updates sometimes limit certain features\u003C/li>\u003Cli>CS team is not always communicating price or feature changes\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Socialinisder has four pricing plans conveniently named Adapt, Optimize, Predict, and Enterprise. Adapt has one user seat and basic analytics features aimed for startups to discover some competitors to draw inspiration from.\u003C/p>\u003Cp>\u003Cstrong>Socialinsider ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.6 · ‎117 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.9 · 18 reviews\u003C/li>\u003C/ul>\u003Ch3>12. Buffer\u003C/h3>\u003Cp>\u003Ca href=\"https://buffer.com/facebook\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer\u003C/a> is a versatile social media management tool that comes with several features for analyzing and optimizing Facebook performance. Unlike most tools on this list, it doesn't offer analytics for all social media platforms. It also lacks social listening, paid content tracking, and competitive benchmarking features. However, Buffer has a user-friendly dashboard that is perfect for social media managers who need a quick way to get up to date with Facebook page metrics, schedule their posts, and go on about their day.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png\" alt=\"Facebook Analytics Tools - Buffer\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Content planning and scheduling\u003C/li>\u003Cli>Content optimization\u003C/li>\u003Cli>Workflow management\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>AI generated captions\u003C/li>\u003Cli>Scheduling\u003C/li>\u003Cli>Content calendar\u003C/li>\u003Cli>Simple analytics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Needs more integrations to social media platforms\u003C/li>\u003Cli>Carousel posts on Instagram are not supported\u003C/li>\u003Cli>The tool might be to basic for some users\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Buffer has four pricing plans that cater to different categories of users, from the Free plan for publishing and planning content on 3 channels, to professionals and in-house marketing teams to agencies that manage more than 10 social media channels.\u003C/p>\u003Cp>\u003Cstrong>Buffer ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.3 · ‎1,005 review\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.5 · ‎1,477 reviews\u003C/li>\u003C/ul>\u003Ch3>13. Hootsuite\u003C/h3>\u003Cp>\u003Ca href=\"https://www.hootsuite.com/hootsuite-vs-buffer\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite\u003C/a> is a social media management platform that allows marketers to plan, schedule, and syndicate social media posts across multiple networks from one place. The tool offers automatic scheduling, social media monitoring, performance reporting, and basic task management on channels like Facebook, Instagram, TikTok, YouTube, Pinterest, and others. Thanks to the Stream feature, users can monitor mentions, hashtags, and keywords from specific social media accounts.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_12_11adcf7647.png\" alt=\"Facebook Analytics Tools - Hootsuite\">\u003C/p>\u003Cp>The Hootsuite Analytics feature offers in-depth performance reporting and includes key metrics such as posts and tweets, engagement, traffic, fans and followers, and more. You can use it to schedule reports for automatic sending via email on a weekly or monthly basis.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Boolean keyword searches\u003C/li>\u003Cli>Filtering out noise and spam\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Content planning and scheduling\u003C/li>\u003Cli>Automated routing and prioritization\u003C/li>\u003Cli>Customer interaction histories\u003C/li>\u003Cli>Lead generation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Multiprofile scheduling\u003C/li>\u003Cli>Unlimited posts with all plans\u003C/li>\u003Cli>Schedule and publish directly from Hootsuite\u003C/li>\u003Cli>Post time optimization\u003C/li>\u003Cli>Includes stock photos\u003C/li>\u003Cli>Integrates with Canva\u003C/li>\u003Cli>Built-in Grammarly\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>No longer offers a free plan\u003C/li>\u003Cli>Free trial requires a credit card\u003C/li>\u003Cli>Support is slow to reply\u003C/li>\u003Cli>No integration for Google Business Profile\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Hootsuite comes with three pricing plans that primarily differ by the number of users and social accounts. The plans are tiered to accommodate companies from different sizes from solo operations to large enterprises. The most popular, Team plan is an upgrade from the first, Professional tier and comes with team roles and permission, link in bio tool, and an option to postpone scheduled posts. The custom Enterprise plan opens up the content library, approval workflow and asset management, and advanced social listening.\u003C/p>\u003Cp>\u003Cstrong>Hootsuite ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.2 · ‎4,234 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.4 · ‎3,699 reviews\u003C/li>\u003C/ul>\u003Ch3>14. Oktopost\u003C/h3>\u003Cp>Oktopost is a B2B social media engagement tool with a variety of useful Facebook management capabilities. The tool is optimized to track conversions while identifying channels and messages that drive opportunity actions on your website. In a nutshell, it tells you which new trial use came from which Facebook post. Designed specifically with B2B users in mind, Oktopost also leverages engagement data to determine the best posting times while allowing you to publish posts through your Oktopost dashboard.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png\" alt=\"Facebook Analytics Tools - Oktopost\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Buyers’ journey insights\u003C/li>\u003Cli>Social BI analytics\u003C/li>\u003Cli>Audience insights\u003C/li>\u003Cli>Employee advocacy\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>User-friendly interface\u003C/li>\u003Cli>Wide choice of integrations\u003C/li>\u003Cli>Automation tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Campaign reports are only downloadable as Excel files\u003C/li>\u003Cli>Navigation between pages is not very intuitive\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Oktopost doesn't make its pricing plans public, so the only way to find out how much you can expect to pay for your number of channels, users, and needed features is to contact them directly or book a demo.\u003C/p>\u003Cp>\u003Cstrong>Oktopost ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.4 · ‎140 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.5 · ‎104 reviews\u003C/li>\u003C/ul>\u003Ch3>15. Cyfe\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/cyfe\">Cyfe\u003C/a> is a custom dashboard tool that allows users to connect data from multiple social media and other marketing platforms and blend it into a real-time metrics dashboard. In the social media mode, it can sync all the major networks and generate overview reports for the accounts you manage. There are more than 50 widgets for the Facebook integration alone, which you can use to track impressions, reach, clicks, and posts. Apart from 100+ integrations, you can connect data via customized widgets or Google Sheets.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png\" alt=\"Facebook Analytics Tools - Cyfe\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Email and SMS alerts for goal thresholds\u003C/li>\u003Cli>Live connection to external data\u003C/li>\u003Cli>Brand mention monitoring\u003C/li>\u003Cli>Publish to web\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Plenty of customization options\u003C/li>\u003Cli>Wide choice of plugins\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>No way to show multiple metrics in one widget\u003C/li>\u003Cli>Interface is sometimes confusing\u003C/li>\u003Cli>Limited choice of widgets\u003C/li>\u003Cli>No bulk dashboard edits\u003C/li>\u003Cli>Data sources are managed through individual widgets only, not from a central hub\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Cyfe has four pricing tiers, differentiated by the number of dashboards users can create and the number of user roles. There is a special Agency pricing plan that includes 100 dashboards, 15 users, and 10 clients, while each additional client costs extra.\u003C/p>\u003Cp>\u003Cstrong>Cyfe ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.3 · ‎64 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.6 · ‎79 reviews\u003C/li>\u003C/ul>\u003Ch2>Why you might need a Facebook analytics platform\u003C/h2>\u003Cp>So, if Facebook still offers free insights via the Meta Business Suite, you may be asking yourself why you need a professional Facebook analytics platform in the first place.\u003C/p>\u003Cp>But what is a Facebook analytics platform?\u003C/p>\u003Cp>Facebook analytics platform is an advanced social media reporting tool that allows you to group together all your Facebook pages, pixels, apps but also connect data from other marketing platforms to give you a complete picture of how users interact with these platforms over time. \u003C/p>\u003Cp>Here are some of the reasons why you might want to consider using one:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Comprehensive data analysis\u003C/strong>: Social media analytics tools such as those listed in this article give you access to a wider range of metrics beyond basic Facebook Insights, which provide more detailed understanding of campaign performance. Unlike in-app Facebook analytics, these tools also allow you to create personalized dashboards and focus on the most relevant data for specific campaigns and clients.\u003C/li>\u003Cli>\u003Cstrong>Improved reporting\u003C/strong>: Facebook analytics tools allow you to schedule and automate the whole reposting process, pulling data to generation to scheduled sending, which considerably saves your team’s time, ensures consistency, and eliminates human errors. Many of these tools also have white labeling options so you can tailor the report to specific client requirements.\u003C/li>\u003Cli>\u003Cstrong>Better Facebook campaign optimization\u003C/strong>: With access to real-time data allows you to make quick adjustments to campaigns, optimizing them for better results. Some of these analytics software support A/B testing, as well, so you can determine the most effective ad creatives, targeting strategies, and placements.\u003C/li>\u003Cli>\u003Cstrong>Advanced audience insights\u003C/strong>: A dedicated Facebook analytics tool can give you deeper insights into audience demographics, behavior, and preferences, which gives you more accurate targeting. By learning their age, gender, location, income range, etc., you know who you’re talking to and what type of content they prefer. With those insights, a tool can apply advanced algorithms to create lookalike audiences based on the segments that perform the best. Or you may discover that your Facebook content is attracting the wrong crowd completely and need to make a 180-degree turn in the type of content that you post.\u003C/li>\u003Cli>\u003Cstrong>Enhanced ROI tracking\u003C/strong>: By measuring and monitoring key metrics for your Facebook page and comparing them to other channels, you can exactly see how each of them is performing and adjust your approach accordingly. This is even more important when you run paid ads on Facebook. Analytics tools are letting you know how your campaigns are performing by analyzing ad spend in relation to performance and ensuring better budget allocation.\u003C/li>\u003Cli>\u003Cstrong>Competitive Analysis\u003C/strong>: In addition to analyzing your own Facebook page, analytics tools can provide important insights on competitor’s Pages too, such as the type of content they produce and engagement rates. This way you can compare your performance against industry benchmarks and inform your approach by evaluating competitor’s strategies.\u003C/li>\u003Cli>\u003Cstrong>Cross-platform Integration\u003C/strong>: When you integrate Facebook data with the marketing platforms, e.g. Google Analytics and CRM systems, you get a holistic view of your marketing performance. A cross-channel analytics tool can help you understand the full customer journey and attribute conversions accurately to specific campaigns or touchpoints. Whatagraph, for example, allows you to manage and analyze.\u003C/li>\u003Cli>\u003Cstrong>Improved collaboration and wider data access\u003C/strong>: If you only use Facebook native analytics, then insights are restricted to those with access to that account Third-party analytics tools, on the other hand, make data available to other stakeholders and team members. This way more people can access and work with the same data, improving collaboration and decision-making. At the same time, you can provide clients with access to real-time data and insights, building trust and communication.\u003C/li>\u003Cli>\u003Cstrong>Time efficiency\u003C/strong>: Analytics tools can automate routine tasks such as data collection, report generation, and performance alerts, freeing up free time for creative and strategic activities. This way you can simplify complex data analysis and reporting processes while isolating actionable insights faster.\u003C/li>\u003Cli>\u003Cstrong>Predictive and actionable insights\u003C/strong>: Advanced analytics that comes with many of these platforms can help you predict future trends and outcomes, helping you make proactive adjustments. Understanding user behavior patterns lets you refine targeting and improve engagement.\u003C/li>\u003C/ol>\u003Cp>These benefits make professional Facebook analytics tools valuable for agencies and businesses looking to maximize their social media marketing efforts and achieve better results.\u003C/p>\u003Ch2>\u003Cstrong>FAQ\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>What analytics tool does Facebook use?\u003C/strong>\u003C/p>\u003Cp>Facebook discontinued its in-platform Facebook Analytics tool in 2021, and replaced it with the Meta Business Suite. You can use the Meta Business Suite to manage ads, commerce and content publishing for both Facebook and Instagram. It also comes with a basic analytics tool for reviewing insights about your posts and Page.\u003C/p>\u003Cp>\u003Cstrong>How to get a Facebook analytics report?\u003C/strong>\u003C/p>\u003Cp>You can get a Facebook analytics report from the Insights section within the \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">professional marketing dashboard tool\u003C/a>, which has a connection to your Facebook Page. You can also view Insights within the Meta Business Suite.\u003C/p>\u003Ch2>Conclusion\u003C/h2>\u003Cp>Staying ahead of the competition requires not only creativity but also a data-driven approach. The 15 Facebook analytics tools we've reviewed here offer multiple features designed to help you optimize your campaigns, understand your audience, and achieve your marketing goals.\u003C/p>\u003Cp>Each tool brings something unique to the table, whether it's advanced reporting, real-time insights, or comprehensive audience analysis.\u003C/p>\u003Cp>However, if you're looking for a solution that combines a user-friendly interface with intuitive source management, stunning visualization, and automated reporting, Whatagraph is a top choice.\u003C/p>\u003Cp>With Whatagraph, you can easily transform scattered data into visually appealing reports that are easy to understand and share with your team or clients. Thanks to seamless integration with Facebook and other marketing platforms, you can get a quick cross-channel view of your marketing performance.\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start a free trial\u003C/a> today and experience its benefits yourself!\u003C/p>","2024-07-24T11:34:18.234Z","2025-06-13T09:16:31.909Z","2024-07-24T11:39:46.083Z","2024-07-24",{"id":424,"name":425,"alternativeText":426,"caption":31,"width":427,"height":428,"formats":429,"hash":437,"ext":292,"mime":293,"size":438,"url":439,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":440,"updatedAt":441},12797,"facebook_analytics_tools_1.png","Best Facebook Analytics Tools",1880,1058,{"thumbnail":430},{"ext":292,"url":431,"hash":432,"mime":293,"name":433,"path":31,"size":434,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_facebook_analytics_tools_1_2ebaea60ec.png","thumbnail_facebook_analytics_tools_1_2ebaea60ec","thumbnail_facebook_analytics_tools_1.png",11.99,245,138,"facebook_analytics_tools_1_2ebaea60ec",72.57,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_tools_1_2ebaea60ec.png","2024-07-24T10:43:05.761Z","2024-08-02T13:21:06.355Z",{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2025-06-04T14:37:57.786Z","2023-05-18T13:29:41.243Z",[450],{"id":50,"tagName":451,"slug":452,"createdAt":453,"updatedAt":454},"Social media","social-media","2023-04-25T13:06:01.429Z","2024-09-02T08:13:33.037Z",{"id":456,"name":457,"about":458,"email":459,"createdAt":460,"updatedAt":461,"publishedAt":462,"slug":463,"linkedin_url":464,"avatar":465},131,"Nikola Gemes","Nikola is a content marketer at Whatagraph with extensive writing experience in SaaS and tech niches. With a background in content management apps and composable architectures, it's his job to educate readers about the latest developments in the world of marketing data, data warehousing, headless architectures, and federated content platforms.","nikola.g@whatagraph.com","2023-01-20T11:02:48.617Z","2023-08-22T15:37:25.199Z","2023-01-20T11:02:48.616Z","nikola-gemes","https://www.linkedin.com/in/nikola-gemeš-6175ba157/",{"id":466,"name":467,"alternativeText":31,"caption":31,"width":468,"height":469,"formats":470,"hash":480,"ext":472,"mime":475,"size":481,"url":482,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":483,"updatedAt":483},9564,"Nikola Gemeš.jpg",2028,2048,{"thumbnail":471},{"ext":472,"url":473,"hash":474,"mime":475,"name":476,"path":31,"size":477,"width":478,"height":479},".jpg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Nikola_Gemes_4ff74c0a62.jpg","thumbnail_Nikola_Gemes_4ff74c0a62","image/jpeg","thumbnail_Nikola Gemeš.jpg",4.01,154,156,"Nikola_Gemes_4ff74c0a62",463.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Nikola_Gemes_4ff74c0a62.jpg","2023-02-14T12:19:50.923Z",{"id":485,"metaTitle":486,"metaDescription":487,"addNoIndex":15,"canonicalURL":31,"metaImage":488},1827,"Best Facebook Analytics Tools in 2025","Discover the best Facebook analytics tools that can help you measure and improve your marketing success on Facebook and other social media.",{"id":424,"name":425,"alternativeText":426,"caption":31,"width":427,"height":428,"formats":489,"hash":437,"ext":292,"mime":293,"size":438,"url":439,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":440,"updatedAt":441},{"thumbnail":490},{"ext":292,"url":431,"hash":432,"mime":293,"name":433,"path":31,"size":434,"width":435,"height":436},"\u003Ch2 id=\"what-are-facebook-analytics-tools\">What are Facebook analytics tools?\u003C/h2>\u003Cp>Facebook Analytics tools are software products that marketers use to understand the performance of their or their clients’ Facebook account. These tools provide valuable insights into user demographics, behaviors, and interactions, helping marketers make data-driven decisions to optimize their Facebook marketing strategies.\u003C/p>\u003Cp>These tools analyze Facebook metrics such as views, likes, engagement, click-throughs, comments, and the number of followers.\u003C/p>\u003Cp>This effectively means that you can spend more time on creative projects or building client relationships while a Facebook analytics tool works in the background, monitoring row after row of numbers for you.\u003C/p>\u003Cp>As mentioned, Facebook analytics also reveals information about people who see or react to your posts or simply follow your account. What time are your followers most active? Is your content optimized for account managers in companies with over 50 employees or tech graduates looking to start a freelance operation?\u003C/p>\u003Cp>By reviewing and analyzing your Facebook performance, you can understand what is working fine and what needs some work to get there.\u003C/p>\u003Ch2 id=\"top-15-facebook-analytics-tools\">Top 15 Facebook analytics tools\u003C/h2>\u003Cp>Here is our list of the best Facebook analytics tools and platforms based on their distinctive features, customer support, and pricing.\u003C/p>\u003Ch3 id=\"whatagraph\">1. Whatagraph\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com\">Whatagraph\u003C/a> is an easy-to-use platform to monitor and report on your marketing performance, including Facebook page performance and Facebook Ads. With Whatagraph, you can replace multiple slow and complex tools with one marketing analytics platform. However, unlike many competitors, Whatagraph allows you to monitor other social media marketing platforms outside Meta. Plus, it has a whole range of direct integrations for SEO, PPC, web analytics, and email marketing tools to present scattered cross-channel data using intuitive visualizations.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_2_629e42fdb5.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"facebook analytics tools\">\u003C/p>\u003Cp>You can organize data by the specific reporting needs. Unify metric names, group countries in tiers, or blend Facebook metrics with data from other channels.\u003C/p>\u003Cp>Thanks to a professionally-built Facebook dashboard template, you can easily create any Facebook analytics dashboard or report customized to your client’s or company’s requirements and with the business KPIs of choice.\u003C/p>\u003Cp>Instead of using different tools to collect, clean, and analyze data, Whatagraph integrates all your data into one fast and easy-to-use platform.\u003C/p>\u003Cp>\u003Cstrong>Results:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Data is easier to organize and analyze.\u003C/li>\u003Cli>Teams can track their performance on internal dashboards and overviews.\u003C/li>\u003Cli>You can automate the way you report to clients or stakeholders.\u003C/li>\u003C/ol>\u003Cp>As a result, marketing analytics processes become more efficient, and everyone — from clients to teammates — can finally understand marketing data and focus on strategy and execution with hours saved.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Native integrations to popular marketing sources\u003C/li>\u003Cli>Connect any data source using Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Organize connected data without coding\u003C/li>\u003Cli>Drag-and-drop visualization builder\u003C/li>\u003Cli>Cross-channel insights\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Overview (monitors the performance of all your clients or campaigns)\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Edit multiple reports in bulk\u003C/li>\u003Cli>Save anything as a template\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing\u003C/li>\u003Cli>No-code data transfers to BigQuery data warehouse\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>All-in-one marketing analytics solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Engaging visual reports\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Just one data warehouse destination (BigQuery) is available so far\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.5 · ‎267 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.4 · ‎83 reviews\u003Cbr> \u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Ca href=\"/book-a-call\">Book a demo\u003C/a> to learn more about how much time you can save while tracking performance and reporting on Facebook and other social media insights.\u003C/p>\u003Ch3 id=\"metrics-watch-\">2. Metrics Watch \u003C/h3>\u003Cp>\u003Ca href=\"https://metricswatch.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Metrics Watch\u003C/a> is a Facebook data analysis tool that you can use to send reports directly to your team’s or clients’ inboxes. The software comes with a drag-and-drop builder that lets you easily create marketing reports with data from all your marketing channels. This means you can have Facebook metrics alongside Google Analytics insights or performance metrics from your paid ads accounts.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_3_1663b0bdb5.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Tools - Metric Watch\">\u003C/p>\u003Cp>Rather than depending on PDF documents or building live links to reports and dashboards, Metrics Watch has developed a workflow where the recipients get all the data in a custom email body with their logo and branding. This way, they can access their latest report at any time from anywhere.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Pre-made report templates\u003C/li>\u003Cli>Drag-and-drop visualization builder\u003C/li>\u003Cli>Automated report delivery\u003C/li>\u003Cli>White-label reports\u003C/li>\u003Cli>Real-time alerts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Easy to set up\u003C/li>\u003Cli>Convenient report sharing in email body\u003C/li>\u003Cli>Automated reporting process\u003C/li>\u003Cli>Good support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Need help from customer support to set custom metrics\u003C/li>\u003Cli>Limited design options\u003C/li>\u003Cli>No blended metrics\u003C/li>\u003Cli>No real-time dashboards\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Four pricing plans based on the number of configured reports. Free migration service from competing software is available for all plans.\u003C/p>\u003Cp>\u003Cstrong>Metrics Watch ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.5 · ‎2 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.3 · ‎3 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"keyhole\">3. Keyhole\u003C/h3>\u003Cp>\u003Ca href=\"https://keyhole.co/facebook-analytics/\" target=\"_blank\" rel=\"noopener noreferrer\">Keyhole\u003C/a> is a social media management tool with a heavy focus on analytics. Apart from Facebook, this tool offers analytics for several platforms, aiming to help brands analyze all aspects of their online presence. From influencer tracking to competitor analyses and campaign tracking to hashtag analytics, Keyhole has a variety of great user-friendly features for brands looking to get a full return on their Facebook content performance.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_4_099abc5094.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"facebook analytics tools - keyhole\">\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated Facebook reports\u003C/li>\u003Cli>Hashtag tracking\u003C/li>\u003Cli>Competitor profile analytics and account tracking\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Monitoring campaign reach and engagement via hashtags across social platforms\u003C/li>\u003Cli>Influencer performance analytics\u003C/li>\u003Cli>Reports are comprehensive and easy-to-understand\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Limited number of integrations\u003C/li>\u003Cli>Even the basic pricing plan might be too expensive for SMBs\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Keyhole has four pricing plans, which are differentiated by the number of mentions, trackers, influencers you can track, and user seats. White-label options are only available for the two upper-end plans, while the Custom plan also comes with API access, historical data, and unlimited influencer tracking.\u003C/p>\u003Cp>\u003Cstrong>Keyhole ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.3 · ‎69 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 5 · ‎2 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"sprout-social\">4. Sprout Social\u003C/h3>\u003Cp>Sprout Social is an all-in-one social media management tool that helps brands create, schedule, manage, and monitor their social media content. You can use Sprout Social to monitor key metrics from almost any social network, including Facebook. The tool’s Facebook analytics options allow agencies to get a good overview of their clients’ Facebook business pages and quickly grasp the total impressions, engagement rate, clicks, audience growth, and more. Also, you can track audience demographics to ensure your Facebook posts are targeting the right people.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_5_f4a08e068b.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"facebook analytics tools - Sprout Social\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Engaging, easy to read graphs\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Competitor reports\u003C/li>\u003Cli>Option to tag content by campaign\u003C/li>\u003Cli>Boolean keyword searches\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Content scheduling options\u003C/li>\u003Cli>Social listening\u003C/li>\u003Cli>Respond to DMs directly\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Not-so-responsive support\u003C/li>\u003Cli>No Shopify integration\u003C/li>\u003Cli>Bugs with new Instagram API\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Sprout Social offers four pricing plans that are based on the number of advanced social media analytics features. Keep in mind that social listening and cross-channel social media analytics are available only with the custom Enterprise plan.\u003C/p>\u003Cp>\u003Cstrong>Sprout Social ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.4 · ‎3,370 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.4 · ‎579 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"rival-iq\">5. Rival IQ\u003C/h3>\u003Cp>Rival IQ is another Facebook page analytics tool that can monitor several different platforms, like TikTok, Instagram, YouTube, LinkedIn, and TikTok. As its name hints, Rival IQ focuses on spying on what your competition is brewing and presenting insights on a simple yet customizable dashboard. To sweeten the deal, this social media analytics tool comes with a number of free tools for small businesses who want to monitor their social media analytics on a budget. In its vanilla mode, Rival IQ gives you a neat presentation of the usual Facebook analytics metrics, such as follower growth, conversions, and other engagement metrics.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_6_eabd258e57.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"facebook analytics tools - Rival IQ\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>All Facebook analytics metrics in one place\u003C/li>\u003Cli>Competitive benchmarking\u003C/li>\u003Cli>Facebook ads analytics tool\u003C/li>\u003Cli>Competitive analysis\u003C/li>\u003Cli>Machine learning\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Robust platform that improves continually\u003C/li>\u003Cli>Easy to visualize data\u003C/li>\u003Cli>Competitor insights\u003C/li>\u003Cli>Industry behavior reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Limited collaboration in the basic plan\u003C/li>\u003Cli>Lack of customization options\u003C/li>\u003Cli>Expensive for small businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Rival IQ comes with three pricing plans based on the number of user accounts, tracked companies, and the available history data range. Unlike many of its competitors on this list, Rival IQ doesn’t have a specified custom plan, however prospects with larger data volume needs are encouraged to reach out to their sales team. The pricing plans for this tool are significantly higher than most of the other options.\u003C/p>\u003Cp>\u003Cstrong>Rival IQ ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.6 · ‎48 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.4 · ‎13 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"brand24\">6. Brand24\u003C/h3>\u003Cp>Brand24 is a social media monitoring tool that helps brands and agencies track their Facebook analytics by monitoring online company mentions, hashtags, trends, alerts, and more. Instead of choking you with a stream of your company’s mentions, this Facebook analytics tool helps you measure those mentions. For example, you can use it to quantify the sentiment and influence of individual users. Its dashboard also comes with a discussion volume chart that makes it easier to spot spikes and drops in mentions. This way our team can easily visualize the popularity of different events and social campaigns.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_7_cb501390ac.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Tools - Brand24\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Discussion volume charts\u003C/li>\u003Cli>Mention analytics\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Share of voice\u003C/li>\u003Cli>AI insights and recommendations\u003C/li>\u003Cli>Geo analysis\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>User-friendly interface\u003C/li>\u003Cli>Clear data organization with buckets\u003C/li>\u003Cli>Cross-channel social media monitoring\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Sentiment analysis lacks accuracy (whether a comment was positive, negative, or neutral)\u003C/li>\u003Cli>Slow customer support\u003C/li>\u003Cli>Can miss on brand mentions\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Brand24 has four pricing plans that differ mainly in the number of keywords users can monitor with the plan, and the number of (thousands of) mentions per month. All pricing plans have tiered AI features, while the dashboard updates vary from 12 hours, 1 hour, or real-time for the two upper-end plans.\u003C/p>\u003Cp>\u003Cstrong>Brand24 ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.6 · ‎293 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.7 · ‎174 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"mentionlytics\">7. Mentionlytics\u003C/h3>\u003Cp>\u003Ca href=\"https://www.mentionlytics.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Mentionlytics\u003C/a> is a feature-rich social listening platform that tracks all major social media, including Facebook and the entire web, to help you analyze your brand’s performance, benchmark against your competitors, and keep an eye on what’s new in your niche. With Mentionlytics, you can track your posts' (and mentions') reach, engagement, sentiment, follower growth, Share of Voice, and more. Unlike Meta’s native tools, Mentionlytics provides you with downloadable reports to keep track of all your Facebook analytics without the manual work (and tedious screenshotting).  \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png\" srcset=\"https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png?width=350 350w, https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png?width=700 700w, https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png?width=420 440w, https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png?width=840 880w, https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png?width=768 768w, https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png?width=1536 1536w, https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png?width=992 992w, https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png?width=1984 1984w, https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png?width=600 1200w, https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png?width=1200 2400w, https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png?width=720 1440w, https://media.whatagraph.com/Facebook_analytics_tools_Mentionlytics_18a5f6b4e5.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\">\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Downloadable owned media analytics reports for Facebook and Instagram\u003C/li>\u003Cli>AI sentiment and emotion analysis\u003C/li>\u003Cli>Competitive monitoring\u003C/li>\u003Cli>Share of Voice calculation\u003C/li>\u003Cli>Customizable reports and dashboards\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Straightforward platform\u003C/li>\u003Cli>Highly accurate data and analyses\u003C/li>\u003Cli>Great support  \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Limited features in the basic plan\u003C/li>\u003Cli>Learning curve for social listening beginners\u003C/li>\u003Cli>Limited scheduling options\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Mentionlytics provides six distinct pricing plans tailored to various business sizes and needs, including SMBs, large enterprises, and PR agencies. These plans are differentiated by the number of keyword rules you can set, the number of users who can access the platform, how frequently data is updated, and the specific features included.\u003C/p>\u003Cp>\u003Cstrong>Mentionlytics ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.9 · ‎90 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.7 · ‎38 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"meta-business-suite\">8. Meta Business Suite\u003C/h3>\u003Cp>Meta Business Suite has the biggest insight section of all Facebook free analytics features. When Facebook shut down its in-platform Facebook Insights tool, it replaced it with the Meta Business Suite. Now, you can monitor the insights on your Facebook and Instagram profiles in the same place. The whole set of Meta business tools is available at business.facebook.com by clicking \u003Ci>Insights\u003C/i> in the left sidebar. You can use the tool to manage ads and commerce, as well as publish content on both Meta platforms.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_8_b888ffd899.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"facebook analytics tools - Meta business suite\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Insights for tracking post performance\u003C/li>\u003Cli>Trends for identifying patterns for success\u003C/li>\u003Cli>Audience information\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Two-in-one reporting tool\u003C/li>\u003Cli>Intuitive user interface\u003C/li>\u003Cli>Easy to assign roles and admin rights\u003C/li>\u003Cli>Effective audience targeting\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Lack of customer support\u003C/li>\u003Cli>Inconsistent documentation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Meta Business Suite is free to use, which makes it a popular choice for small businesses, startups, and freelancers.\u003C/p>\u003Cp>\u003Cstrong>Meta Business Suite ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.2 · ‎1,366 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.4 · ‎127 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"quintly\">9. Quintly\u003C/h3>\u003Cp>Quintly (recently rebranded as Facelift Data Studio) is advanced Facebook data analytics software that offers a choice of more than 500 metrics right out of the box. This allows marketers to delve deeper than Meta and offer plenty of custom insights to their clients or stakeholders. You can choose between layered Facebook insights or extensive ones and analyze your performance against competitors or brands you look up to. An especially handy visualization is the competitor visualization widget, which shows competitor metrics such as engagement in a single graph.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_9_8acafa41f8.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"facebook analytics tools - Quintly \">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Customizable reports\u003C/li>\u003Cli>Integrates with multiple social media platforms\u003C/li>\u003Cli>500+ Facebook metrics\u003C/li>\u003Cli>Custom API\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Very accurate data\u003C/li>\u003Cli>Custom dashboards\u003C/li>\u003Cli>Strong benchmarking\u003C/li>\u003Cli>Outstanding customer service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Many of KPIs are basic\u003C/li>\u003Cli>High price\u003C/li>\u003Cli>Not great for measuring individual posts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Quintly has named its three pricing plans S — Q and L. These plans differ by the number of profiles and custom metrics. The basic S plan for this tool costs more than any basic plan of all the tools on the list.\u003C/p>\u003Cp>\u003Cstrong>Quintly\u003C/strong> \u003Cstrong>ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.7 · ‎68 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.6 · ‎8 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"social-champ\">10. Social Champ\u003C/h3>\u003Cp>Social Champ is a Facebook monitoring tool that allows you to track Facebook page post insights by presenting major metrics like audience, impressions, engagement, and brand awareness in stunning graphical visualizations. With this tool, it’s easy to monitor organic and paid traffic while optimizing your post’s performance in real-time. Users can report or delete posts, just like on Facebook. Overview top posts and analyze them through various metrics to identify what type of content resonates with the target audience. Download reports in PDF, PPT, and CSV formats.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_14_844b4496f8.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Tools - Social Champ \">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Multiple social media accounts management\u003C/li>\u003Cli>Collaboration features\u003C/li>\u003Cli>Free analytics plan\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Great value for price\u003C/li>\u003Cli>Bulk scheduling\u003C/li>\u003Cli>User-friendly interface\u003C/li>\u003Cli>Time-saving features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Visualizations need refinement\u003C/li>\u003Cli>Occasional bugs with RSS feed\u003C/li>\u003Cli>Limited scheduling options\u003C/li>\u003Cli>Lack of visual calendar\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Social Champ comes with four pricing plans that differ in the number of users and social media accounts. The Free plan comes with unlimited scheduling, although users complain that 4,000 scheduling is the actual limit. The custom Enterprise plan offers unlimited media storage, 1-on-1 support, and white label reports.\u003C/p>\u003Cp>\u003Cstrong>Social Champ\u003C/strong> \u003Cstrong>ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.5 · ‎31 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.4 · ‎63 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"socialinsider\">11. Socialinsider\u003C/h3>\u003Cp>Socialinsider is a social media analytics tool that helps digital marketing agencies, in-house professionals, and teams gather social media analytics of their competition and discover actionable insights into their social media strategies. This Facebook analyzer collects audience insights from platforms like Instagram and X as well, providing a detailed comparison between users and their competitors.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_10_1d82346766.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"facebook analytics tools - socialinsider\">\u003C/p>\u003Cp>With Socialinsider, you get a reliable platform for analyzing content performance, post engagement, and traffic growth, that uses machine-learning algorithms to determine the right content for boosting conversion and sales.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Metric monitoring\u003C/li>\u003Cli>Content strategy insights\u003C/li>\u003Cli>Competitor analysis\u003C/li>\u003Cli>Promoted post detection\u003C/li>\u003Cli>Download posts as CSV files\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Comprehensive suite of social media analytics tools\u003C/li>\u003Cli>Visually appealing reports\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Data may not always be accurate, especially for smaller profiles\u003C/li>\u003Cli>Facebook API updates sometimes limit certain features\u003C/li>\u003Cli>CS team is not always communicating price or feature changes\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Socialinisder has four pricing plans conveniently named Adapt, Optimize, Predict, and Enterprise. Adapt has one user seat and basic analytics features aimed for startups to discover some competitors to draw inspiration from.\u003C/p>\u003Cp>\u003Cstrong>Socialinsider ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.6 · ‎117 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.9 · 18 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"buffer\">12. Buffer\u003C/h3>\u003Cp>\u003Ca href=\"https://buffer.com/facebook\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer\u003C/a> is a versatile social media management tool that comes with several features for analyzing and optimizing Facebook performance. Unlike most tools on this list, it doesn't offer analytics for all social media platforms. It also lacks social listening, paid content tracking, and competitive benchmarking features. However, Buffer has a user-friendly dashboard that is perfect for social media managers who need a quick way to get up to date with Facebook page metrics, schedule their posts, and go on about their day.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_11_6cff8d348e.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Tools - Buffer\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Content planning and scheduling\u003C/li>\u003Cli>Content optimization\u003C/li>\u003Cli>Workflow management\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>AI generated captions\u003C/li>\u003Cli>Scheduling\u003C/li>\u003Cli>Content calendar\u003C/li>\u003Cli>Simple analytics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Needs more integrations to social media platforms\u003C/li>\u003Cli>Carousel posts on Instagram are not supported\u003C/li>\u003Cli>The tool might be to basic for some users\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Buffer has four pricing plans that cater to different categories of users, from the Free plan for publishing and planning content on 3 channels, to professionals and in-house marketing teams to agencies that manage more than 10 social media channels.\u003C/p>\u003Cp>\u003Cstrong>Buffer ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.3 · ‎1,005 review\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.5 · ‎1,477 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"hootsuite\">13. Hootsuite\u003C/h3>\u003Cp>\u003Ca href=\"https://www.hootsuite.com/hootsuite-vs-buffer\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite\u003C/a> is a social media management platform that allows marketers to plan, schedule, and syndicate social media posts across multiple networks from one place. The tool offers automatic scheduling, social media monitoring, performance reporting, and basic task management on channels like Facebook, Instagram, TikTok, YouTube, Pinterest, and others. Thanks to the Stream feature, users can monitor mentions, hashtags, and keywords from specific social media accounts.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_12_11adcf7647.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Tools - Hootsuite\">\u003C/p>\u003Cp>The Hootsuite Analytics feature offers in-depth performance reporting and includes key metrics such as posts and tweets, engagement, traffic, fans and followers, and more. You can use it to schedule reports for automatic sending via email on a weekly or monthly basis.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Boolean keyword searches\u003C/li>\u003Cli>Filtering out noise and spam\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Content planning and scheduling\u003C/li>\u003Cli>Automated routing and prioritization\u003C/li>\u003Cli>Customer interaction histories\u003C/li>\u003Cli>Lead generation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Multiprofile scheduling\u003C/li>\u003Cli>Unlimited posts with all plans\u003C/li>\u003Cli>Schedule and publish directly from Hootsuite\u003C/li>\u003Cli>Post time optimization\u003C/li>\u003Cli>Includes stock photos\u003C/li>\u003Cli>Integrates with Canva\u003C/li>\u003Cli>Built-in Grammarly\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>No longer offers a free plan\u003C/li>\u003Cli>Free trial requires a credit card\u003C/li>\u003Cli>Support is slow to reply\u003C/li>\u003Cli>No integration for Google Business Profile\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Hootsuite comes with three pricing plans that primarily differ by the number of users and social accounts. The plans are tiered to accommodate companies from different sizes from solo operations to large enterprises. The most popular, Team plan is an upgrade from the first, Professional tier and comes with team roles and permission, link in bio tool, and an option to postpone scheduled posts. The custom Enterprise plan opens up the content library, approval workflow and asset management, and advanced social listening.\u003C/p>\u003Cp>\u003Cstrong>Hootsuite ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.2 · ‎4,234 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.4 · ‎3,699 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"oktopost\">14. Oktopost\u003C/h3>\u003Cp>Oktopost is a B2B social media engagement tool with a variety of useful Facebook management capabilities. The tool is optimized to track conversions while identifying channels and messages that drive opportunity actions on your website. In a nutshell, it tells you which new trial use came from which Facebook post. Designed specifically with B2B users in mind, Oktopost also leverages engagement data to determine the best posting times while allowing you to publish posts through your Oktopost dashboard.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_13_e4dc76c430.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Tools - Oktopost\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Buyers’ journey insights\u003C/li>\u003Cli>Social BI analytics\u003C/li>\u003Cli>Audience insights\u003C/li>\u003Cli>Employee advocacy\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>User-friendly interface\u003C/li>\u003Cli>Wide choice of integrations\u003C/li>\u003Cli>Automation tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Campaign reports are only downloadable as Excel files\u003C/li>\u003Cli>Navigation between pages is not very intuitive\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Oktopost doesn't make its pricing plans public, so the only way to find out how much you can expect to pay for your number of channels, users, and needed features is to contact them directly or book a demo.\u003C/p>\u003Cp>\u003Cstrong>Oktopost ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.4 · ‎140 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.5 · ‎104 reviews\u003C/li>\u003C/ul>\u003Ch3 id=\"cyfe\">15. Cyfe\u003C/h3>\u003Cp>\u003Ca href=\"/alternatives/cyfe\">Cyfe\u003C/a> is a custom dashboard tool that allows users to connect data from multiple social media and other marketing platforms and blend it into a real-time metrics dashboard. In the social media mode, it can sync all the major networks and generate overview reports for the accounts you manage. There are more than 50 widgets for the Facebook integration alone, which you can use to track impressions, reach, clicks, and posts. Apart from 100+ integrations, you can connect data via customized widgets or Google Sheets.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_tools_15_a4f5d975d2.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Tools - Cyfe\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Email and SMS alerts for goal thresholds\u003C/li>\u003Cli>Live connection to external data\u003C/li>\u003Cli>Brand mention monitoring\u003C/li>\u003Cli>Publish to web\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Plenty of customization options\u003C/li>\u003Cli>Wide choice of plugins\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>No way to show multiple metrics in one widget\u003C/li>\u003Cli>Interface is sometimes confusing\u003C/li>\u003Cli>Limited choice of widgets\u003C/li>\u003Cli>No bulk dashboard edits\u003C/li>\u003Cli>Data sources are managed through individual widgets only, not from a central hub\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Cyfe has four pricing tiers, differentiated by the number of dashboards users can create and the number of user roles. There is a special Agency pricing plan that includes 100 dashboards, 15 users, and 10 clients, while each additional client costs extra.\u003C/p>\u003Cp>\u003Cstrong>Cyfe ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: 4.3 · ‎64 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: 4.6 · ‎79 reviews\u003C/li>\u003C/ul>\u003Ch2 id=\"why-you-might-need-a-facebook-analytics-platform\">Why you might need a Facebook analytics platform\u003C/h2>\u003Cp>So, if Facebook still offers free insights via the Meta Business Suite, you may be asking yourself why you need a professional Facebook analytics platform in the first place.\u003C/p>\u003Cp>But what is a Facebook analytics platform?\u003C/p>\u003Cp>Facebook analytics platform is an advanced social media reporting tool that allows you to group together all your Facebook pages, pixels, apps but also connect data from other marketing platforms to give you a complete picture of how users interact with these platforms over time. \u003C/p>\u003Cp>Here are some of the reasons why you might want to consider using one:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Comprehensive data analysis\u003C/strong>: Social media analytics tools such as those listed in this article give you access to a wider range of metrics beyond basic Facebook Insights, which provide more detailed understanding of campaign performance. Unlike in-app Facebook analytics, these tools also allow you to create personalized dashboards and focus on the most relevant data for specific campaigns and clients.\u003C/li>\u003Cli>\u003Cstrong>Improved reporting\u003C/strong>: Facebook analytics tools allow you to schedule and automate the whole reposting process, pulling data to generation to scheduled sending, which considerably saves your team’s time, ensures consistency, and eliminates human errors. Many of these tools also have white labeling options so you can tailor the report to specific client requirements.\u003C/li>\u003Cli>\u003Cstrong>Better Facebook campaign optimization\u003C/strong>: With access to real-time data allows you to make quick adjustments to campaigns, optimizing them for better results. Some of these analytics software support A/B testing, as well, so you can determine the most effective ad creatives, targeting strategies, and placements.\u003C/li>\u003Cli>\u003Cstrong>Advanced audience insights\u003C/strong>: A dedicated Facebook analytics tool can give you deeper insights into audience demographics, behavior, and preferences, which gives you more accurate targeting. By learning their age, gender, location, income range, etc., you know who you’re talking to and what type of content they prefer. With those insights, a tool can apply advanced algorithms to create lookalike audiences based on the segments that perform the best. Or you may discover that your Facebook content is attracting the wrong crowd completely and need to make a 180-degree turn in the type of content that you post.\u003C/li>\u003Cli>\u003Cstrong>Enhanced ROI tracking\u003C/strong>: By measuring and monitoring key metrics for your Facebook page and comparing them to other channels, you can exactly see how each of them is performing and adjust your approach accordingly. This is even more important when you run paid ads on Facebook. Analytics tools are letting you know how your campaigns are performing by analyzing ad spend in relation to performance and ensuring better budget allocation.\u003C/li>\u003Cli>\u003Cstrong>Competitive Analysis\u003C/strong>: In addition to analyzing your own Facebook page, analytics tools can provide important insights on competitor’s Pages too, such as the type of content they produce and engagement rates. This way you can compare your performance against industry benchmarks and inform your approach by evaluating competitor’s strategies.\u003C/li>\u003Cli>\u003Cstrong>Cross-platform Integration\u003C/strong>: When you integrate Facebook data with the marketing platforms, e.g. Google Analytics and CRM systems, you get a holistic view of your marketing performance. A cross-channel analytics tool can help you understand the full customer journey and attribute conversions accurately to specific campaigns or touchpoints. Whatagraph, for example, allows you to manage and analyze.\u003C/li>\u003Cli>\u003Cstrong>Improved collaboration and wider data access\u003C/strong>: If you only use Facebook native analytics, then insights are restricted to those with access to that account Third-party analytics tools, on the other hand, make data available to other stakeholders and team members. This way more people can access and work with the same data, improving collaboration and decision-making. At the same time, you can provide clients with access to real-time data and insights, building trust and communication.\u003C/li>\u003Cli>\u003Cstrong>Time efficiency\u003C/strong>: Analytics tools can automate routine tasks such as data collection, report generation, and performance alerts, freeing up free time for creative and strategic activities. This way you can simplify complex data analysis and reporting processes while isolating actionable insights faster.\u003C/li>\u003Cli>\u003Cstrong>Predictive and actionable insights\u003C/strong>: Advanced analytics that comes with many of these platforms can help you predict future trends and outcomes, helping you make proactive adjustments. Understanding user behavior patterns lets you refine targeting and improve engagement.\u003C/li>\u003C/ol>\u003Cp>These benefits make professional Facebook analytics tools valuable for agencies and businesses looking to maximize their social media marketing efforts and achieve better results.\u003C/p>\u003Ch2 id=\"faq\">\u003Cstrong>FAQ\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>What analytics tool does Facebook use?\u003C/strong>\u003C/p>\u003Cp>Facebook discontinued its in-platform Facebook Analytics tool in 2021, and replaced it with the Meta Business Suite. You can use the Meta Business Suite to manage ads, commerce and content publishing for both Facebook and Instagram. It also comes with a basic analytics tool for reviewing insights about your posts and Page.\u003C/p>\u003Cp>\u003Cstrong>How to get a Facebook analytics report?\u003C/strong>\u003C/p>\u003Cp>You can get a Facebook analytics report from the Insights section within the \u003Ca href=\"/blog/articles/marketing-dashboard-software\">professional marketing dashboard tool\u003C/a>, which has a connection to your Facebook Page. You can also view Insights within the Meta Business Suite.\u003C/p>\u003Ch2 id=\"conclusion\">Conclusion\u003C/h2>\u003Cp>Staying ahead of the competition requires not only creativity but also a data-driven approach. The 15 Facebook analytics tools we've reviewed here offer multiple features designed to help you optimize your campaigns, understand your audience, and achieve your marketing goals.\u003C/p>\u003Cp>Each tool brings something unique to the table, whether it's advanced reporting, real-time insights, or comprehensive audience analysis.\u003C/p>\u003Cp>However, if you're looking for a solution that combines a user-friendly interface with intuitive source management, stunning visualization, and automated reporting, Whatagraph is a top choice.\u003C/p>\u003Cp>With Whatagraph, you can easily transform scattered data into visually appealing reports that are easy to understand and share with your team or clients. Thanks to seamless integration with Facebook and other marketing platforms, you can get a quick cross-channel view of your marketing performance.\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start a free trial\u003C/a> today and experience its benefits yourself!\u003C/p>",[493,519,546,573,599,634],{"id":494,"dateReorder":495,"title":496,"slug":497,"summary":498,"body":499,"read_time":50,"createdAt":500,"updatedAt":501,"publishedAt":502,"errors":31,"table_of_contents":32,"cover_image":503,"author":517,"article_category":518},2342,"2025-01-31","How to Build a Facebook Analytics Report + [Free Template]","facebook-analytics-report","\u003Cp>The easiest (and fastest) way to create a Facebook analytics report is to use a dedicated marketing reporting tool to automate the whole process. In this article, you’ll learn how to choose the right data and reporting tool and use it to structure your reports to be the most useful for clients.   \u003C/p>","\u003Cp>Sure, you can always export the Facebook Analytics report from the Meta Business Suite and mail it to your clients.\u003C/p>\u003Cp>But at the end of the day,\u003C/p>\u003Cul>\u003Cli>Will they even understand those reports?\u003C/li>\u003Cli>Will they clearly see the progress you’re making?\u003C/li>\u003Cli>Or ask for clarification every time the report lands in their inbox?\u003C/li>\u003C/ul>\u003Cp>And what if your client has 50 Facebook accounts you need to track and report on?  \u003C/p>\u003Cp>It can become overwhelming for both your team and your clients. \u003C/p>\u003Cp>We asked 3 agency experts:\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/petermurphylewis/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>Peter Murphy Lewis\u003C/strong>\u003C/a>, CEO @ \u003Ca href=\"https://strategicpete.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Strategic Pete\u003C/a>\u003Cbr>\u003Ca href=\"https://www.linkedin.com/in/iryna-melnyk94/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>Iryna Melnyk\u003C/strong>\u003C/a>, Marketing Consultant @ \u003Ca href=\"https://joseangelostudios.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Jose Angelo Studios\u003C/a>\u003Cbr>\u003Ca href=\"https://www.linkedin.com/in/kyle-morris0123/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>Kyle Morris\u003C/strong>\u003C/a>, CEO @ \u003Ca href=\"https://lawturbo.com/\" target=\"_blank\" rel=\"noopener noreferrer\">LawTurbo\u003C/a>\u003C/p>\u003Cp>… these questions and compiled their insights in this article.\u003C/p>\u003Cp>Plus, we'll also share two resources: a free Google Sheets template for Facebook analytics reporting and Whatagraph's Facebook report template.\u003C/p>\u003Cp>Let's dig in.\u003C/p>\u003Ch2>How to Build Facebook Analytics Reports Your Clients Will Love\u003C/h2>\u003Cp>Talking to marketing agency leaders, we’ve heard many times that clients don’t pay much attention to the reports they get.\u003C/p>\u003Cp>After all, they only care about results, right?\u003C/p>\u003Cp>This is true, but \u003Cstrong>keeping your clients engaged with reports\u003C/strong> has many benefits.\u003C/p>\u003Cp>Let’s mention a few:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Lower churn\u003C/strong>: Engaged clients are less likely to shop around for other agencies, especially if they see value in your work. \u003C/li>\u003Cli>\u003Cstrong>More informed decision-making\u003C/strong>: When clients understand the reason why, they are more likely to approve budget adjustments and strategies that you recommend.\u003C/li>\u003Cli>\u003Cstrong>Tighter collaboration\u003C/strong>: Clients who participate actively are more likely to share their feedback or preferences, which leads to increased satisfaction.  \u003C/li>\u003C/ul>\u003Cp>So, how do you create Facebook marketing reports that will swipe them off their feet?\u003C/p>\u003Cp>Let’s start with the simplest tip—choose what you put there.\u003C/p>\u003Ch3>1. Use KPIs that Matter to Clients\u003C/h3>\u003Cp>Every client will have different goals and different KPIs tied to those goals. \u003C/p>\u003Cp>It makes no sense to overwhelm them with data they don’t care about, like this:\u003C/p>\u003Cp style=\"text-align:right;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_insights_2e44ca58ca.png\" alt=\"facebook_insights.png\">\u003Cbr>\u003Ci>Facebook Insights report: So many tabs, so much data.\u003C/i>\u003C/p>\u003Cp>For example, \u003Cstrong>Kyle Morris\u003C/strong>, CEO of LawTurbo, a digital marketing agency specialising in the legal market, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>\u003Ci>We structure Facebook reports to focus on what matters most: leads and ROI. \u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>And explains which metrics their clients want to see:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>\u003Ci>For attorneys, conversions—such as form submissions, phone calls, or booked consultations—are the gold standard. We focus heavily on Cost per Lead (CPL), Conversion Rates, and overall Return on Ad Spend (ROAS).\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Engagement metrics like Clicks and Reach are always there, but Morris says they only provide context for how the campaigns drive actual results.\u003C/p>\u003Cp>In his words, lawyers care about one thing: leads that translate into cases: \u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>\u003Ci>This means we emphasize conversions and ROI in every report. We spotlight the campaigns that generated the most leads and provide insights into how their ad spend translated directly into client acquisition. By keeping the focus on tangible results, we build trust and show the value of their marketing investment.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>Iryna Melnyk\u003C/strong>, Marketing Consultant at Jose Angelo Studios, also structures every Facebook analytics report for clients depending on their goals:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>\u003Ci>For brands focused on building awareness, I’ll emphasize Reach, Impressions, and audience demographics. For those prioritizing engagement, I track Likes, Shares, Comments, and Click-through Rates.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>To her, the key is to align metrics with the clients’ objectives, so they see how their investment pays off: \u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>\u003Ci>Conversion-focused campaigns get a deeper look at ROI, Cost per Result, and Website Traffic generated through Facebook. \u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>Peter Murphy Lewis\u003C/strong>, CEO at Strategic Pete\u003Ci>, \u003C/i>also handpicks the metrics depending on the client's goals. Still, he says, these “core metrics” always provide valuable insights: \u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>\u003Ci>Engagement metrics in terms of likes, comments, shares, and saves that identify the resonance of the content among the audience; reach and impressions for visibility; and click-through rates (CTR) for ad and post efficacy.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>From there, everything depends on what you want to achieve with the campaign.\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>\u003Ci>In campaigns designed to drive revenue, I add in conversion metrics like leads or purchases to measure the return on investment. These are complemented by ad spend and ROAS metrics that provide a clear picture of cost efficiency, adds Lewis.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>After the money metrics, you can offer more insight into your client’s Facebook account performance: \u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>\u003Ci>Beyond these, I often include audience demographic breakdowns to refine targeting strategies. If a certain age group or location is driving better results, that data becomes actionable for future campaigns.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>2. Tell the Story of the Client’s Facebook Data\u003C/h3>\u003Cp>Once you’ve decided which KPIs to use in your report, you should structure your report in a way that tells a story. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/high_level_kpis_05412459c4.png\" alt=\"Facebook Analytics Report - Main KPs go first\">\u003C/p>\u003Cp>Start with high-level page insights and expand into more specific KPIs with comparison charts, audience distribution donuts or pies, breakdown tables, etc.\u003C/p>\u003Cp>Morris likes to break down his Facebook analysis reports into for key sections:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>\u003Ci>1) Executive summary highlighting the most critical metrics, 2) Detailed performance overview, 3) Campaign-specific breakdowns, and 4) Actionable recommendations. This structure ensures clients can quickly identify the success of their campaigns without getting bogged down by unnecessary data. \u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Lewis, on the other hand, likes to go with three sections headed by the Performance Summary. \u003C/p>\u003Cp>In this section, he puts top-level insights with very clear visuals, such as bar graphs or pie charts:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>\u003Ci>This section is designed to immediately answer the client's primary questions of \"How are we doing overall?\" and \"Are we improving?\" For example, showing month-over-month engagement growth through a chart helps clients see progress at a glance.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>The second section is Detailed Analysis, in which he breaks down campaign performance and audience demographics:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>\u003Ci>What it does is explain not just what transpired but why certain trends surfaced. For instance, a campaign may show a very high click-through rate yet poor conversions; I'll analyze the landing page experience to identify the problem.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>The good thing about Whatagraph reports is that you can slip in a note with actionable insights anywhere in the report. \u003C/p>\u003Cp>That’s a quick and easy way to point out a campaign’s success or areas for growth. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_report_87c5edefb3.png\" alt=\"Facebook Analytics Report - Explain the data that you present\">\u003Cbr>\u003Ci>(Btw. Whatagraph’s AI Summary makes it super-easy to grasp the high points of presented data.)\u003C/i>\u003C/p>\u003Cp>Lewis finalizes each report with Recommendations and Next Steps:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>\u003Ci>Clients don't just want to see results; they want to know what they should do. I provide specific, actionable insights, such as reallocating budget to video ads if those are outperforming static images. \u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>3. Keep the Reports Visually Engaging\u003C/h3>\u003Cp>So far, you selected the metrics you want to use and decided how to organize your report to tell a story. \u003C/p>\u003Cp>Now, it’s time to make your report visually appealing. \u003C/p>\u003Cp>Sure, Excel charts do the job, but there are a lot of things you can do to make your reports look professional and easier to read.\u003C/p>\u003Cp>The biggest change you can make is to \u003Ca href=\"https://whatagraph.com/blog/articles/facebook-analytics-tools\">choose a Facebook analytics tool\u003C/a> that has clean and sleek visuals out of the box. \u003C/p>\u003Cp>Still, when building a Facebook insights report for clients, the best advice is to stick to a minimalist layout. \u003C/p>\u003Cp>You can be tempted to fit more KPI widgets onto the page, but remember which ones matter the most.  \u003C/p>\u003Cp>Group the related data visually and avoid clutter by using plenty of white space. \u003C/p>\u003Cp>Charts and graphs are your best friends when showing trends. For example:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Bar graphs\u003C/strong> for campaign comparisons month-over-month \u003C/li>\u003Cli>\u003Cstrong>Pie charts\u003C/strong> for audience demographics\u003C/li>\u003Cli>\u003Cstrong>Line charts\u003C/strong> for performance trends over time or comparisons\u003C/li>\u003C/ul>\u003Cp>Even better if you highlight key data with different colors, like, for example, green for improvements and red for drops. This way, you can draw attention to important changes.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/custom_colors_b99a1f5db1.png\" alt=\"Facebook Analytics Report - White label your reports\">\u003Cbr>On Whatagraph, you can choose custom colors for every part of your visuals and even save your own schemes. \u003C/p>\u003Cp>You can use custom headers with subtle brand elements to make the report look more personalised. \u003C/p>\u003Cp>On Whatagraph, you can completely remove any mention of us as a software provider and use your agency’s or client’s logo on every report you make. \u003C/p>\u003Cp>You can also change every widget icon for a more personalised or engaging variant. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/change_widget_icon_839c9e7105.png\" alt=\"change_widget_icon.png\">\u003Cbr>Another way to add more visual interest to your reports is to highlight the best-performing Facebook posts using Whatagraph’s \u003Cstrong>media widget\u003C/strong>. \u003C/p>\u003Cp>Just pick whether you want a compact or expanded version and drop it on your report page. \u003C/p>\u003Cp>Select the metrics, dimensions, and other info you want to show, and you’re good to go. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/media_widget_6deca70401.gif\" alt=\"Facebook Analytics Report - Media widget in Whatagraph\">\u003C/p>\u003Cp>With media widgets, you can:\u003C/p>\u003Cul>\u003Cli>Present media and story engagement in a single board.\u003C/li>\u003Cli>Show thumbnails of each post to see what performs and what doesn’t.\u003C/li>\u003Cli>Resize the widget to show more thumbnails.\u003C/li>\u003C/ul>\u003Ch3>4. Automate Reports\u003C/h3>\u003Cp>One client will ask for a live dashboard they can check every time, even on mobile. \u003C/p>\u003Cp>Another will tell you they prefer static PDF reports they can file and present at monthly performance meetings. \u003C/p>\u003Cp>The best thing you can do?\u003C/p>\u003Cp>Choose a reporting solution that can do both without missing a beat. \u003C/p>\u003Cp>On Whatagraph, you can easily set up both report automation options: \u003C/p>\u003Cp>\u003Cstrong>Share a link to a live report\u003C/strong>: Clients can access it at any time. They can change the date range to see how the performance has changed over time and hover over graphs to get more data from specific points. \u003C/p>\u003Cp>\u003Cstrong>Schedule PDF report sending\u003C/strong>: Once you finish a report, set up an email schedule by the client’s preferences. \u003C/p>\u003Cp>Set a data range, time of day, time zone, and you're done. The client will get a fresh report in their inbox at the same time every time. \u003C/p>\u003Ch3>5. Keep the Reports Consistent\u003C/h3>\u003Cp>Use the consistent report format, structure, and terminology in every report you send.\u003C/p>\u003Cp>You may think that changing the report layout from time to time is good for keeping the readers engaged, but it will only confuse them.\u003C/p>\u003Cp>To avoid this, Lewis regularly uses report templates:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>\u003Ci>Consistency also matters—use the same report format every time so clients can quickly find and interpret what matters to them.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Apart from the library of pre-made templates, on Whatagraph you can save any report as a team template and use it whenever you want.\u003C/p>\u003Ch2>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif\" alt=\"Facebook Analytics Report - Save report as your own template\">\u003Cbr>How to Create a Facebook Report: Step-by-Step Guide\u003C/h2>\u003Cp>You can create a Facebook report in two ways:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Make a copy of \u003C/strong>\u003Ca href=\"https://docs.google.com/spreadsheets/d/1D_V3O7SscxOns9AE_L4mFRsVsFKojix9dZwhL5yWQIo/edit?gid=6866651#gid=6866651\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>this FREE Google Sheet\u003C/strong>\u003C/a> – this is free, but you won't get comprehensive cross-channel insights, and you'll need to spend a lot of time copying and pasting data points from Facebook Insights.\u003C/li>\u003Cli>\u003Cstrong>Follow the steps below to use Whatagraph\u003C/strong> – this is easy and fast since you don't need to do any manual work. Whatagraph collects, cleans, and visualizes your data automatically.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png\" alt=\"Facebook Analytics Report - Whatagraph's Facebook Report\">\u003C/p>\u003Ch3>Step 1: Connect all Your Data\u003C/h3>\u003Cp>Start by connecting the data from all the Facebook page accounts you’re using for a specific client.\u003C/p>\u003Cp>With Whatagraph, you don't need to stitch any spreadsheets. Instead, you can connect all your data in just a few clicks.\u003C/p>\u003Cp>Apart from Facebook, Whatagraph has \u003Ca href=\"https://whatagraph.com/integrations\">fully managed integrations\u003C/a> with popular social media platforms, SEO, PPC and other marketing tools:\u003C/p>\u003Cul>\u003Cli>Google Analytics 4\u003C/li>\u003Cli>Google Search Console\u003C/li>\u003Cli>Ahrefs\u003C/li>\u003Cli>Semrush\u003C/li>\u003Cli>Facebook Ads\u003C/li>\u003Cli>LinkedIn Ads\u003C/li>\u003Cli>Instagram\u003C/li>\u003Cli>YouTube\u003C/li>\u003Cli>Mailchimp\u003C/li>\u003Cli>CallRail\u003C/li>\u003Cli>Salesforce\u003C/li>\u003Cli>HubSpot\u003C/li>\u003C/ul>\u003Cp>And many others.\u003C/p>\u003Cp>These direct integrations are much more reliable than \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-connectors\">third-party connectors\u003C/a> that many other \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-reporting-software\">marketing reporting tools\u003C/a> use. Third-party connectors can slow down your online report or give you inaccurate data as they can refresh at different rates from one another.\u003C/p>\u003Cp>With Whatagraph, you can pull data from scattered sources right into your reports without missing a beat.\u003C/p>\u003Cp>The integrations are developed and maintained by our dedicated team of engineers, so once you connect your accounts, there’s nothing to update or re-connect on your part.\u003C/p>\u003Cp>How to do it:\u003C/p>\u003Cul>\u003Cli>Open Whatagraph, go to Data Sources and select the marketing platforms you need.\u003C/li>\u003Cli>Follow the on-screen instructions to provide the necessary credentials and connect each source.\u003C/li>\u003Cli>Once connected, Whatagraph will automatically pull in the latest data and update it automatically.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png\" alt=\"Facebook Analytics Report - Connect your data\">\u003C/p>\u003Cp>This way, you get:\u003C/p>\u003Cp>✅  A centralized view of all your performance metrics across platforms and tools.\u003C/p>\u003Cp>✅  Accurate and relevant data in every report you send.\u003C/p>\u003Ch3>Step 2: Choose a Report Template or Start From Scratch\u003C/h3>\u003Cp>You can create your Facebook analytics report from scratch and structure it just as you want.\u003C/p>\u003Cp>Still, having a template to start with saves a lot of time, especially if you need to report to several clients or stakeholders regularly.\u003C/p>\u003Cp>Whatagraph offers pre-made digital marketing report templates that you can customize for each client.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/create_from_template_8ebd0c2ec5.gif\" alt=\"Facebook Analytics Report - Start from a template in Whatagraph\">\u003C/p>\u003Cp>The template is your starting point. From there, you can pick the metrics and add sections that best present your campaign’s results.\u003C/p>\u003Cp>How to do it:\u003C/p>\u003Cul>\u003Cli>Go to the Templates section in Whatagraph.\u003C/li>\u003Cli>Choose the \u003Ca href=\"https://whatagraph.com/templates/facebook-analytics-report\">Facebook report template\u003C/a>.\u003C/li>\u003Cli>Alternatively, select Create New Report to build a report from scratch, choosing only the widgets and metrics that you need.\u003C/li>\u003C/ul>\u003Cp>The result:\u003C/p>\u003Cp>✅  Faster report building for multiple campaigns and stakeholders.\u003C/p>\u003Cp>✅  You can tailor each report for a specific campaign by highlighting the most relevant data.\u003C/p>\u003Cp>But, when it comes to tailoring, the next step is crucial.\u003C/p>\u003Ch3>Step 3: Customize the Report for a Specific Client\u003C/h3>\u003Cp>On Whatagraph, you can quickly customize any report template to a client's specifications. Once you find a template that is the closest match to your needs, you can start tailoring it.\u003C/p>\u003Cp>Let's recap quickly:\u003C/p>\u003Cp>✅ \u003Cstrong>Connect the data sources\u003C/strong>: You can load a template with just one source connected, but now you need to add other sources that hold your campaign data.\u003C/p>\u003Cp>✅ \u003Cstrong>Customize metrics and widgets\u003C/strong>: Check out the metrics already included in the template and decide if you need to remove some of them so the clients can really focus just on the important ones.\u003C/p>\u003Cp>✅ \u003Cstrong>Choose the appropriate visuals\u003C/strong>: Whatagraph has different chart options, such as line charts, bar graphs, funnels, and pie charts. If your client prefers a bar chart to a pie chart for a specific metric — a piece of cake. Pick the bar chart widget and select the metrics and dimensions you want to see.\u003C/p>\u003Cp>✅ \u003Cstrong>Arrange the widgets for easy interpretation\u003C/strong>: Always put the key metrics, like Organic Reach or Reactions, at the top of your report, right next to the goals widget.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_report_12_29b79a4100.png\" alt=\"Facebook Analytics Report - Customize it to clients' preferences\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>Same metrics, different visuals. Choose the widget type that your clients prefer.\u003C/i>\u003C/p>\u003Cp>You can also create custom charts and save them as template widgets.\u003C/p>\u003Ch3>Step 4. Organize Data for Actionable Insights\u003C/h3>\u003Cp>Let’s quickly sum up what we have done so far:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Connect scattered sources\u003C/strong> - Done ✅\u003C/li>\u003Cli>\u003Cstrong>Pick a template\u003C/strong> - Done ✅\u003C/li>\u003Cli>\u003Cstrong>Tweak it for your campaign\u003C/strong> - Done ✅\u003C/li>\u003C/ul>\u003Cp>The problem is that actionable insights are still hidden under a heap of data.\u003C/p>\u003Cp>With Whatagraph, you can quickly sift through that data heap and pinpoint the reasons for high or low points in your campaign.\u003C/p>\u003Cp>Our \u003Ca href=\"https://whatagraph.com/organize\">Organize\u003C/a> feature helps you make sense out of scattered data by creating:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Custom metrics\u003C/strong>: Unify and change the names of different metrics permanently in your report or create a new metric using a simple formula.\u003C/li>\u003Cli>\u003Cstrong>Custom dimensions\u003C/strong>: Unify names of different cross-channel dimensions and group data points from different sources.\u003C/li>\u003Cli>\u003Cstrong>Data blending\u003C/strong>: Great for \u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-how-to-create-and-use-data-blends\" target=\"_blank\" rel=\"noopener noreferrer\">combining different sources together\u003C/a> into one unified data source for getting quicker insights and keeping your dashboard neat.\u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=AUCHztiwV4Y\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/AUCHztiwV4Y\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>All these features are 100% code-free and can help you cut through the clutter and uncover hidden actionable insights.\u003C/p>\u003Cp>Thanks to recently launched \u003Ca href=\"https://whatagraph.com/performance-monitoring\">Performance Monitoring\u003C/a>, you can get actionable insights from your data even faster.\u003C/p>\u003Cp>You can create:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Source groups\u003C/strong>: Group 100s of scattered data sources into a unified group in seconds.\u003C/li>\u003Cli>\u003Cstrong>Custom tags\u003C/strong>: Add \u003Ca href=\"https://www.youtube.com/watch?v=2q7DOwIJv-4\" target=\"_blank\" rel=\"noopener noreferrer\">custom tags\u003C/a> to your data and filter it by client, business type, location, Account Manager, etc.\u003C/li>\u003Cli>\u003Cstrong>Overview\u003C/strong>: Visualize your key metrics in one view and easily spot performance trends.\u003C/li>\u003C/ul>\u003Ch3>Step 5. White-Label the Report with Client Branding\u003C/h3>\u003Cp>Whatagraph has everything you need to deliver a professional experience with every Facebook page analytics report you share with your clients.\u003C/p>\u003Cp>You can:\u003C/p>\u003Cul>\u003Cli>Upload your logo or your client’s logo.\u003C/li>\u003Cli>Create custom color schemes.\u003C/li>\u003Cli>Add footer and header texts.\u003C/li>\u003Cli>Create custom domains to host and share your reports.\u003C/li>\u003Cli>Change the icons and colors of your widgets.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/custom_themes_8c7fa167c5.png\" alt=\"Facebook Analytics Report - Custom themes for all reports\">\u003C/p>\u003Cp>You can create a global theme for your agency or create multiple themes on the report and even at the widget level.\u003C/p>\u003Cp>You can also share your \u003Ca href=\"https://whatagraph.com/white-label\">white-label reports\u003C/a> on a custom domain and hide any ties to Whatagraph as the software provider.  \u003C/p>\u003Ch3>Step 6. Automate How You Share Your Report\u003C/h3>\u003Cp>The last step is to share your reports with your clients or stakeholders.\u003C/p>\u003Cp>You can do this on Whatagraph in three main ways:\u003C/p>\u003Cul>\u003Cli>Share password-protected links to a live report.\u003C/li>\u003Cli>Send reports as automated emails on a regular timetable (e.g. every week, month, …).\u003C/li>\u003C/ul>\u003Cp>Export as Excel or CSV files.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/automate_516e123a66.png\" alt=\"Facebook Analytics Reports - Automate report sending\">\u003C/p>\u003Ch2>How to Structure a Facebook Analytics Report\u003C/h2>\u003Cp>Here are the 5 sections of a Facebook analytics report that no marketing professional will skip.\u003C/p>\u003Ch3>1. Executive Overview\u003C/h3>\u003Cp>This section shows the overall Facebook page performance and trends without diving into details. \u003C/p>\u003Cp>It brings attention to key Facebook metrics like:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Followers \u003C/strong>— Number of people who opted to receive updates from you.\u003C/li>\u003Cli>\u003Cstrong>Total Reach\u003C/strong> — How many unique people saw the campaign. \u003C/li>\u003Cli>\u003Cstrong>Page Views \u003C/strong>— The number of times people viewed your Page's profile (including people who are logged into Facebook and those who aren't).\u003C/li>\u003C/ul>\u003Cp>The executive overview saves time for clients who don’t have to sift through the entire report to get the big picture. \u003C/p>\u003Cp>If the results are below expectations, you can investigate specific areas more closely. \u003C/p>\u003Cp>For example, if Post Reach has dropped by 15%, this section helps spot the trend immediately. \u003C/p>\u003Cp>From there, you can do an in-depth analysis of post creatives or audience targeting to find the cause. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/executive_28b4c5c185.png\" alt=\"Facebook Analytics Report - Executive summary\">\u003C/p>\u003Ch3>2. Facebook Audience Insights\u003C/h3>\u003Cp>The demographics section helps you understand who engages with your campaign. This is important for optimizing targeting and refining content. \u003C/p>\u003Cp>Key metrics to include:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Location\u003C/strong> – Where people who are most engaged with the campaign come from.\u003C/li>\u003Cli>\u003Cstrong>New Followers\u003C/strong> – Page followers gained or lost over time.\u003C/li>\u003Cli>\u003Cstrong>Returning vs. New Visitors\u003C/strong> – How many users engaged for the first time vs. repeat interactions.\u003C/li>\u003Cli>\u003Cstrong>Best Day for Engagement\u003C/strong> –  Days when users interacted most.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/audienc_fb81ff6d98.png\" alt=\"Facebook Analytics Report - Audience insights\">\u003C/p>\u003Cp>If you know your audience, you can improve targeting for the current and future campaigns. \u003C/p>\u003Cp>It also makes it easier to match content with the audience's preferences. \u003C/p>\u003Ch3>3. Engagement\u003C/h3>\u003Cp>Engagement is the best indicator of your content performance. It shows which page posts, formats, and creatives resonate with the audience. Metrics like Page Likes, Comments, and Shares give you more granularity in the overall engagement rate. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/engage_bc961db9a8.png\" alt=\"Facebook Analytics Report - Engagement section\">\u003C/p>\u003Cp>The most important engagement metrics to include:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Total Engagements\u003C/strong> – Sum of likes, shares, comments, and clicks.\u003C/li>\u003Cli>\u003Cstrong>Engagement Rate\u003C/strong> – (Engagements / Reach) x 100 – Measures content effectiveness.\u003C/li>\u003Cli>\u003Cstrong>Shares\u003C/strong> – How many times content was shared.\u003C/li>\u003Cli>\u003Cstrong>Comments\u003C/strong> – Helps measure audience involvement and discussion.\u003C/li>\u003Cli>\u003Cstrong>Reactions (Like, Love, Wow, etc.)\u003C/strong> – Shows audience sentiment toward content.\u003C/li>\u003Cli>\u003Cstrong>Post Clicks\u003C/strong> – Total number of times users clicked (links, images, or “See More”).\u003C/li>\u003C/ul>\u003Cp>For example, you can see whether videos, reels or static images work best.\u003C/p>\u003Cp>On the other hand, if a specific post underperforms, you can make adjustments in near real time. \u003C/p>\u003Ch3>4. Creative and Content Analysis  \u003C/h3>\u003Cp>This section helps clients understand \u003Cstrong>which visuals, messaging, and content types\u003C/strong> drive the most engagement and conversions. By analyzing creatives side-by-side, you can spot the top-performing formats and styles.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/conten_c71f4f16f9.png\" alt=\"Facebook Analytics Report - Content performance analysis\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>Whatagraph’s media widgets — a great way to bring the spotlight on your client’s post performance. \u003C/i>\u003C/p>\u003Ch3>5. Conclusions and Next Steps\u003C/h3>\u003Cp>After the Executive Overview, this is the section where most clients spend the most time. \u003C/p>\u003Cp>Busy CEOs will go straight for the takeaways. \u003C/p>\u003Cp>However, these actionable insights often take the most time to create.\u003C/p>\u003Cp>For example, if your client has 50 Facebook business pages, summarizing the next steps will probably take longer than developing a social media strategy. \u003C/p>\u003Cp>Luckily, Whatagraph makes writing summaries, wins, and recommendations a breeze.\u003C/p>\u003Cp>How?\u003C/p>\u003Cp>By using AI to analyze report data.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_summary_fb54232301.png\" alt=\"Facebook Analytics Report - AI summary in Whatagraph\">\u003C/p>\u003Cp>Instead of writing summaries yourself, you can generate \u003Ca href=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\" target=\"_blank\" rel=\"noopener noreferrer\">AI report summaries\u003C/a> and add them to your reports using our Text widget. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/conclu_558198139a.png\" alt=\"Facebook Analytics Report - AI-generated Summary and Recommendations in Whatagraph\">\u003C/p>\u003Cp>If needed, you can also edit the AI summary to add more granular insights or personal comments.    \u003C/p>\u003Cp>Want to learn more? \u003Ca href=\"https://whatagraph.com/book-a-call\">Book a call\u003C/a> and tell us exactly how we can help you.\u003C/p>","2025-01-31T10:16:39.644Z","2025-02-05T15:04:14.558Z","2025-01-31T11:21:28.443Z",{"id":504,"name":505,"alternativeText":496,"caption":31,"width":427,"height":428,"formats":506,"hash":512,"ext":292,"mime":293,"size":513,"url":514,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":515,"updatedAt":516},13757,"facebook_analytics_report_1.png",{"thumbnail":507},{"ext":292,"url":508,"hash":509,"mime":293,"name":510,"path":31,"size":511,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Facebook_Analytics_Report_5782cb584c.png","thumbnail_Facebook_Analytics_Report_5782cb584c","thumbnail_Facebook_Analytics_Report.png",36.9,"Facebook_Analytics_Report_5782cb584c",256.35,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Facebook_Analytics_Report_5782cb584c.png","2025-01-31T10:14:51.048Z","2025-01-31T11:08:08.773Z",{"id":456,"name":457,"about":458,"email":459,"createdAt":460,"updatedAt":461,"publishedAt":462,"slug":463,"linkedin_url":464},{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":520,"dateReorder":521,"title":522,"slug":523,"summary":524,"body":525,"read_time":21,"createdAt":526,"updatedAt":527,"publishedAt":526,"errors":528,"table_of_contents":32,"cover_image":529,"author":544,"article_category":545},2069,"2024-08-12","How to Create an Insightful YouTube Analytics Report","create-youtube-analytics-report","\u003Cp>YouTube is by far the biggest video content hosting platform. It can also be a formidable marketing tool for those willing to create great visual content for their audience. However, today, there are more than 4 billion videos on YouTube, so the fight for subscribers' attention is tough in every industry. \u003C/p>\u003Cp>So, if you want to make the most out of your video marketing efforts, make sure that:\u003C/p>\u003Col style=\"list-style-type:lower-latin;\">\u003Cli>Your videos are optimized to be found on YouTube and search engines\u003C/li>\u003Cli>You post content that is interesting to your audience\u003C/li>\u003C/ol>\u003Cp>If you or your clients are not sure about whether YouTube is a channel worth investing in, keep in mind that Google's research on advertising found that 70% of viewers have made a purchase after seeing a brand on YouTube. It all boils down to getting the captivating ad content in front of the right audience.\u003C/p>\u003Cp>But how do you measure the impact of your marketing efforts on YouTube? Create your own YouTube Analytics reports that provide insight into the effectiveness of your campaigns and help you streamline future content creation.\u003C/p>","\u003Cp>Apart from surface-level metrics, YouTube Analytics can give you data-driven insights, such as demographics and video watch times, informing you about what is happening with your videos after publishing and pointing out any hotspots.\u003C/p>\u003Cp>In any case, creating a comprehensive YouTube channel analytics report is the only timeproof way to monitor trends, identify areas of improvement, and make data-informed decisions.\u003C/p>\u003Cp>But where do you start? How can you be sure that your YouTube data analytics makes sense?\u003C/p>\u003Cp>In this article, we’ll show you how to create a stunning YouTube Analytics report in under 10 minutes.\u003C/p>\u003Cp>To better understand the data we need for your report, let’s see what YT Analytics is made of.\u003C/p>\u003Ch2>What is YouTube Analytics?\u003C/h2>\u003Cp>YouTube video analytics provides a torrent of data about user interactions with your client’s channel. This data goes much beyond views and likes. YouTube Analytics in advanced mode lets you see more specific data about your channels, assets, and audience. From audience demographics to watch time and other viewing behaviors, these insights provide information that can shape your content strategies in months to come.\u003C/p>\u003Cp>Yet, it would be wrong to think that YouTube Analytics is only about numbers. It’s about the stories of your content. About viewer preferences, ways of engagement, and content effectiveness. As you explore YouTube marketing analytics, you are putting together a puzzle of your client’s digital presence.\u003C/p>\u003Cp>The essence of any YouTube Analytics report is the user behavior patterns and content performance. A YouTube Analytics tool allows you to go deeper behind surface-level metrics and uncover what interests the audience and drives engagement.\u003C/p>\u003Cp>But how to read YouTube Analytics?\u003C/p>\u003Cp>Understanding YouTube Analytics is a skill that can turn YouTube Analytics data into a strategic asset that gives you the confidence to advise your clients. Let’s explore in more depth how to use it to measure clients' success.\u003C/p>\u003Ch2>10 most impactful YouTube Analytics KPIs to measure\u003C/h2>\u003Cp>When it comes to selecting the YouTube metrics and KPIs you want to track, the more you track, the messier it can get. Choose a few metrics that are consistent with your priorities and help you define what success for your marketing team looks like. In other words, these metrics should:\u003C/p>\u003Cul>\u003Cli>Tell you if you have accomplished your targets.\u003C/li>\u003Cli>Tell you what you can do to improve your results.\u003C/li>\u003Cli>Tell you if your \u003Ca href=\"https://simplified.com/blog/social-media/ai-thumbnail-maker\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube thumbnail\u003C/a> is getting clicks.\u003C/li>\u003C/ul>\u003Cp>Performance metrics, such as video views, average view length, and subscriber growth are good metrics if you want to quantify knowledge. You also want to pay attention to likes, comments, and shares if you want to quantify engagement. To calculate revenue, use projected sales or estimated revenue as the best metrics.\u003C/p>\u003Cp>But let’s give more context to the 10 most important YouTube KPIs.\u003C/p>\u003Ch3>1. Subscribers: the essential audience metric\u003C/h3>\u003Cp>Subscriber data is the base of your client’s YouTube success. Subscribers are the viewers who have declared they are eagerly awaiting new content similar to the one that made them subscribe in the first place. Tracking subscriber count helps you estimate the long-term growth and loyalty of your client’s viewer base. Any video that has improved subscriber number is worth examining in more depth because it’s an indicator of interesting content.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/subscribers_785ab2eea2.png\" alt=\"YouTube Analytics Report - Subscribers\">\u003C/p>\u003Ch3>2. Top video performers: what content your viewers prefer\u003C/h3>\u003Cp>When YouTube Analytics identified a specific video as the most popular by the number of views and other levels of engagement. Analyzing these videos helps you understand which content resonates most with viewers. Maybe you realize that Shorts get the most engagement, or maybe those are 2-minute videos. Or videos with a specific set of keywords in the title. All this data is essential for replicating successful content and optimizing posting schedules. Social Shepherd has gathered an interesting \u003Ca href=\"https://thesocialshepherd.com/blog/youtube-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">collection of YouTube statistics\u003C/a>, which reveal that YouTube video ads targeted by intent have a 100% higher lift in purchase intent.\u003C/p>\u003Ch3>3. Views: the basic engagement metric\u003C/h3>\u003Cp>The YouTube views analytics tell you how popular your content is in the broadest terms. And it’s quite simple: If something is interesting, more people will watch it. However, to understand their effectiveness, you need to put video views in context with other metrics, such as average watch time and total number of people who watched your video.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/youtube_analytics_report_7_52bcfa84f2.png\" alt=\"YouTube Analytics Report - Views\">\u003C/p>\u003Cp>In the example above, we’ve chosen a line graph to showcase video view numbers in relation to the average view percentage. This helps you better understand how specific videos captivate the viewer’s attention long enough for them to view the entire video.\u003C/p>\u003Ch3>4. Unique viewers: measuring new audience reach\u003C/h3>\u003Cp>Unique viewers in YouTube Studio Analytics are similar to unique website visitors in Google Analytics. This metric provides insight into the new audience your content reaches over time. YouTube Analytics can help you track this metric alongside other KPIs to measure how your videos perform with both subscribers and new viewers.\u003C/p>\u003Ch3>5. Traffic sources: analyzing content discovery\u003C/h3>\u003Cp>YouTube is the second largest search engine. If someone is looking for a video on a topic that interests them, they are likely to go straight to YouTube and start their search there. Traffic source data tells you where viewers find your client videos — through YouTube searches, playlists, or external URLs. This metric can point to growth opportunities and a better understanding of viewer discovery journeys.\u003C/p>\u003Ch3>6. Audience retention: viewer engagement over time\u003C/h3>\u003Cp>Audience retention metrics such as rewatches, viewer drop-off points and segments with high engagement show you how long viewers stay engaged with a video. Benchmarked against similar content, it provides information on content performance and helps identify what topics engage or disengage viewers.\u003C/p>\u003Ch3>7. Watch time: proof of content value\u003C/h3>\u003Cp>Watch time is a key metric in YouTube’s algorithm for evaluating the effectiveness of your YouTube content. High average watch times indicate that your videos are engaging and meeting viewer expectations, while low watch times suggest that improvements are needed.\u003C/p>\u003Ch3>8. Likes, dislikes, and comments: measuring viewer perception of your video content\u003C/h3>\u003Cp>Likes, dislikes, and comments are the key metrics that assess viewer perception of your content. These engagement metrics tell you if your audience enjoys the content and if you're also establishing audience retention. This is a direct feedback of your content engagement. Although the number of likes and dislikes should not be a foundation of your YouTube video strategy, engagement metrics give you contextual data for understanding the overall content relevance for a specific target audience.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/likes_shares_62a4724286.png\" alt=\"YouTube Analytics Report - Likes, Shares, and Comments\">\u003C/p>\u003Cp>We advise using a line graph to show the growth of likes and dislikes over a certain time period. Pictured above, you can clearly see the fluctuation in likes and dislikes over an entire month.\u003C/p>\u003Cp>Chances are, you may also need to provide comparison data within the same report. It makes assessing progress and channel performance much easier.\u003C/p>\u003Ch3>9. Videos published: showing your agency’s impact\u003C/h3>\u003Cp>The number of videos published is one of the base metrics that show your team’s impact on the client’s YouTube channel performance. It is direct proof of your agency’s effectiveness in executing the video content strategy. The number and frequency of new videos released stand as your agency’s proof of commitment to boosting your client’s presence on YouTube.\u003C/p>\u003Ch3>10. Overall engagement: consolidated interaction overview\u003C/h3>\u003Cp>This segment of YouTube Analytics consolidated likes, dislikes, comments, and shares to give you a high-level view of viewer interaction. Other favorable KPIs, such as subscriber growth, click-through rate, and views per unique viewer, often accompany high engagement and can improve organic visibility on YouTube. \u003C/p>\u003Cp>By closely monitoring these 10 top YouTube Analytics, your agency can provide clients with informed, data-driven insights for more consistent YouTube presence and performance.\u003C/p>\u003Ch2>What makes a great YouTube Analytics report?\u003C/h2>\u003Cp>One of the biggest client retention challenges for marketing agencies is that clients don’t understand or don’t care about reports that the agency sends them regularly.\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Reports that are too technical or that don’t add any tangible outputs will not be seen as valuable by clients. More than analysing the numbers, we need to be able to reach an action plan that can improve results.\u003Cbr>[author]Liliana Reis - Marketing & Brand Consultant @ \u003Ca href=\"https://wisepirates.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Wise Pirates\u003C/a>[/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>And they might be right. No one has time to read extensive reports packed with metrics and data that require extensive contextual explanation to make sense to a non-marketer.\u003C/p>\u003Cp>A useful YouTube client report should present information in a way that is easy to understand and offer a clear explanation of how your video marketing efforts contribute to the client’s business goals. Luckily, today, there are plenty of \u003Ca href=\"https://whatagraph.com/blog/articles/youtube-analytics-tools\">great YouTube analytics tools\u003C/a> that can help you take the most impactful data and shape it into actionable insights.\u003C/p>\u003Cp>YouTube reports should benefit both your agency and clients. There’s no purpose in making two separate reports. You need a YouTube report or dashboard that is easy to share, provides all important insights, and saves you time on reporting each month.\u003C/p>\u003Cp>All in all, a truly useful YouTube report should:\u003C/p>\u003Cul>\u003Cli>Include visual representations of data, such as historical trends, graphs, and charts, with textual annotations where more explanations are needed.\u003C/li>\u003Cli>Include a goal widget to show how YouTube correlates to your client’s overall business goals.\u003C/li>\u003Cli>Have customizable date ranges to provide insights on historical trends and key analytics over time.\u003C/li>\u003Cli>Offer insights from other marketing channels that show a bigger picture of your YouTube efforts.\u003C/li>\u003Cli>Be scalable and automatable to reduce manual work as much as possible.\u003C/li>\u003C/ul>\u003Cp>Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/youtube-report\">YouTube Analytics Report Template\u003C/a>, for example, comes with an array of features such as bulk report edits, saving anything as a template, a way to organize reports in tabs, and automating how it’s shared.\u003C/p>\u003Ch2>6 strategies to create amazing YouTube Analytics reports\u003C/h2>\u003Cp>Now, when we know how to get YouTube Analytics, it's time to put them together in a report using analytics tools. Think about what types of charts are best suited for presenting each data set (we’ll provide you with some visual examples throughout.)\u003C/p>\u003Ch3>1. Base your report around client’s objectives\u003C/h3>\u003Cp>A generic one-size-fits-all report won’t impress anyone. Your clients are eager to see marketing ROI as soon as possible, so the first thing they’ll ask is how close you’ve brought them to their goals. This is why it’s essential to determine your clients' goals beforehand and tailor the report around them.\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>It’s pivotal that agencies don’t take a ‘one-size-fits-all’ approach to their service. While they can have some type of ‘template’ for how their processes work or a general list of what they can offer, every client should have a personalised approach. \u003Cbr>[author]Gareth Bull - Founder of \u003Ca href=\"https://bulldogdigitalmedia.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">Bulldog Digital Media\u003C/a>[/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>For example, let’s say your client launches a YouTube ad campaign and sets an optimistic target of 3000 new subscribers by the end of the quarter. To conclude this goal in your report, you need to:\u003C/p>\u003Cul>\u003Cli>Show YouTube subscriber growth at regular intervals for the reporting period.\u003C/li>\u003Cli>Track goal progress so your clients know how close they are to achieving that target.\u003C/li>\u003Cli>Provide context for any spikes or dips in subscriber growth that are worth mentioning. In reports created in Whatagraph, this is easy. Just drag and drop a text widget next to a graph or chart to explain the events in simple English.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/youtube_analytics_report_4_00582b2b9a.png\" alt=\"YouTube Analytics Report - Goal Widget\">\u003C/p>\u003Cp>\u003Cstrong>Pro tip\u003C/strong>: Use Whatagraph’s goal widget to decide what’s worth focusing on. For example, a client who wishes to grow the channel will likely ask to see new subscriptions, overall reach, and subscribers won vs. lost at the beginning of their report. Changing these in our goal widget takes a couple of clicks.\u003C/p>\u003Ch3>2. Track their data automatically with live reports\u003C/h3>\u003Cp>Saving precious billable hours and streamlining agency processes should be top priorities for any agency. Taking screenshot after screenshot of data or exporting YouTube Analytics files in spreadsheets is no one’s idea of efficient reporting.\u003C/p>\u003Cp>This approach may work in the short term, but in the end, it will slow your agency down, especially when you begin to onboard new clients or move further down the digital agency life cycle. That’s where automated reports come in handy.\u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"https://whatagraph.com/youtube-reporting-tool\">YouTube Reporting Tool\u003C/a> allows you to create reports that automatically populate with your client’s most important metrics, and then save them as a custom template for other client projects.\u003C/p>\u003Cp>If you decide to build your report from scratch, make sure to add widgets that display:\u003C/p>\u003Cp>\u003Cstrong>Subscriber rate\u003C/strong> (accompanied by explanations of any significant rise or drop in that period)\u003C/p>\u003Cp>\u003Cstrong>Total number of video views\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Watch times\u003C/strong> (including the average view duration and the number of seconds or minutes watched) \u003C/p>\u003Cp>\u003Cstrong>Video views:\u003C/strong> The number of times people have watched your videos—the bigger the number of views, the higher your YouTube SEO rating would be and the better you perform in YouTube searches.\u003C/p>\u003Cp>\u003Cstrong>Average view duration: \u003C/strong>this is determined by total view time/total video playback (including replays.) A higher average viewing time means that your viewer finds your specific video useful.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/youtube_analytics_report_5_f927a40b85.png\" alt=\"YouTube Analytics Report - View Duration\">\u003C/p>\u003Cp>\u003Cstrong>Estimated watch time:\u003C/strong> how much time the audience spends viewing individual videos.\u003C/p>\u003Cp>\u003Cstrong>Engagement metrics\u003C/strong> (i.e., likes, dislikes, shares, and comments)\u003C/p>\u003Cp>\u003Cstrong>Audience demographics\u003C/strong> (i.e., age, gender, geographical location, and device type)\u003C/p>\u003Cp>\u003Cstrong>Pro tip\u003C/strong>: When onboarding a new client, consider using Whatagraph reports with live sample data. This way, you can easily show how data populates automatically with every data source you add.\u003C/p>\u003Ch3>3. Create custom metrics to align with your client’s goals.\u003C/h3>\u003Cp>If you’re running multiple marketing campaigns for your client, there’s a good chance you’d post the same video you used in the YouTube campaign on Facebook as well. You may also send an email to promote the new video. As a marketing agency, you want to exceed client expectations and show the big picture of what is happening in your marketing strategy. However, vanilla analytics may not be enough.\u003C/p>\u003Cp>To measure the overall impact of your agency’s efforts, you should use custom metrics. In Whatagraph, you can easily create formulas based on your client’s unique YouTube goals, bring together data from cross-campaign activities and show that your agency holds all the strings.\u003C/p>\u003Ch3>4. Use cross-channel reporting to show the big picture\u003C/h3>\u003Cp>Let’s explore the scenario where your agency is charged with improving the client’s website traffic and overall brand visibility. You are aware that the best course is to take a multi-sided approach that includes optimizing your client’s YouTube SEO, doubling down on Facebook content, or investing in other inbound strategies that can reverse the trends.\u003C/p>\u003Cp>But how can you demonstrate earned media value when so many platforms are involved? Apart from traffic source data from the YouTube Analytics site, Whatagraph allows you to incorporate insights from other channels. By adding data points from other relevant platforms, such as Google Ads or Google Analytics, you can show their relation to your client’s YouTube content.\u003C/p>\u003Cp>For example, a high click-through rate on a certain YouTube video ad might stand behind increased website traffic and conversions. In that case, it’s easy to drag and drop Google Analytics widgets next to those from YouTube to show the big picture. Web analytics insights become even more important if your client decides to embed their YouTube channel on their website.\u003C/p>\u003Cp>You can also apply data aggregation to YouTube Analytics and group insights by regions, campaigns, or even different social media pages to see the overall impact of your efforts on specific global KPIs.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/youtube_analytics_report_6_f22e93543d.png\" alt=\"YouTube Analytics Report - Cross-Channel Insights\">\u003C/p>\u003Cp>It doesn’t matter which multi-channel approach you choose and which channel is in the focus. Whatagraph has over 50 integrations with popular marketing platforms. In the same way, you connected \u003Ca href=\"https://whatagraph.com/integrations/youtube\">the YouTube integration\u003C/a>, you can bring data from any other integration into any report you create.\u003C/p>\u003Cp>If you can’t find your marketing source among current Whatagraph connectors, you can build a connection to Whatagraph Custom API and connect your data this way as well.\u003C/p>\u003Ch3>5. Tell the story with data\u003C/h3>\u003Cp>YouTube content performance might be difficult to quantify at first glance. That’s why you need to tell the story of data. Through the clever use of visual widgets and custom comments, you can explain to your clients what’s happening on their YouTube channel. For example, if your client had a webinar that resulted in higher brand visibility and increased follower count across all social media platforms, their monthly YouTube report will show a noticeable spike in the number of video impressions.\u003C/p>\u003Cp>At first it might not be clear why the spike happened. However if you add a text widget with an annotation directly to that data point, you can tell the story behind that spike in a way that is easy to understand.\u003C/p>\u003Cp>\u003Cstrong>Pro tip\u003C/strong>: Add an executive summary at the beginning of your client’s YouTube report to set the stage. This will create a high-level sneak peek of your YouTube insights without wading deeper into the report. To be honest, most busy clients and executives won’t go any deeper than this.\u003C/p>\u003Ch3>6. Share the report in the most convenient way\u003C/h3>\u003Cp>When you’ve created your YouTube Analytics report, discuss with your client what’s the best way to send it. Whatagraph makes this step of your job easy as well. If your clients prefer periodical PDF reports that they can print, schedule the automated send-out so that reports automatically update and get sent every week, month, quarter, etc... always at the same time.\u003C/p>\u003Cp>While convenient to some, this method might be a hassle for other clients. In that case, offer to give them 24/7 client access to a live report. This way, they can always check their YouTube channel metrics in real time without calling you every time. Whatagraph live reports also have the data range feature, so clients can change the reporting period themselves and see how data has changed over time.\u003C/p>\u003Cp>If you need to process it further, you can always export YouTube Analytics data from Whatagraph as CSV or Excel files.\u003C/p>\u003Ch2>Wrapping up\u003C/h2>\u003Cp>To answer questions like \u003Ci>“How many subscribers do we get each month?”\u003C/i> or \u003Ci>“How engaged are the viewers with our videos?”\u003C/i> You need a scalable way to use YouTube Analytics and a replicable way to share the actionable insights it provides.\u003C/p>\u003Cp>However, to ensure that the KPIs you measure align with clients’ goals, you must take every “metrics you must track” advice with a reserve. What works for some clients may not work for others, so what you measure ultimately depends on your client's objectives.\u003C/p>\u003Cp>So whenever you create a YouTube Analytics report for your clients, make sure to:\u003C/p>\u003Col>\u003Cli>Report only what’s important.\u003C/li>\u003Cli>Include context and explanations to visuals to tell the story.\u003C/li>\u003Cli>Prove your agency’s value by tracking against goals.\u003C/li>\u003Cli>Be transparent about your updates.\u003C/li>\u003Cli>Give the clients 24/7 access to your report.\u003C/li>\u003C/ol>\u003Cp>An easy way to achieve all five is to use an all-in-one platform for monitoring and reporting in-depth YouTube Analytics and all other marketing analytics sources you have.\u003C/p>\u003Cp>Just connect your YouTube account and your data is extracted automatically into a custom-made report.\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start a free trial of Whatagraph\u003C/a> and start putting hours back into your day while adding more value to your clients.\u003C/p>","2021-01-26T14:02:55.000Z","2025-07-01T10:31:42.355Z","",{"id":530,"name":531,"alternativeText":532,"caption":31,"width":427,"height":428,"formats":533,"hash":539,"ext":292,"mime":293,"size":540,"url":541,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":542,"updatedAt":543},12909,"youtube_analytics_report_1.png","YouTube Analytics Report - An Ultimate Guide for Marketers",{"thumbnail":534},{"ext":292,"url":535,"hash":536,"mime":293,"name":537,"path":31,"size":538,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_youtube_analytics_report_1_dd5a5d3426.png","thumbnail_youtube_analytics_report_1_dd5a5d3426","thumbnail_youtube_analytics_report_1.png",15.68,"youtube_analytics_report_1_dd5a5d3426",80.62,"https://s3.us-east-2.amazonaws.com/whatagraph.com/youtube_analytics_report_1_dd5a5d3426.png","2024-08-12T07:58:08.620Z","2024-08-12T08:08:40.156Z",{"id":456,"name":457,"about":458,"email":459,"createdAt":460,"updatedAt":461,"publishedAt":462,"slug":463,"linkedin_url":464},{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":547,"dateReorder":548,"title":549,"slug":550,"summary":551,"body":552,"read_time":62,"createdAt":553,"updatedAt":554,"publishedAt":555,"errors":31,"table_of_contents":32,"cover_image":556,"author":571,"article_category":572},2319,"2024-08-06","19 Best Social Media Analytics Tools for Marketers in 2025","best-social-media-analytics-tools","\u003Cp>Understanding social media performance has never been more important. Platforms are evolving, and audience behavior is shifting, making it impossible to provide actionable strategic insight without the right social media analytics tools. By capturing every metric change, these tools can give you granular insights into a single social media post or map out a trend for the whole social media strategy.\u003C/p>\u003Cp>In this article, we review the 19 best tools for social media analytics you can buy these days. Each tool is selected taking into account features like:\u003C/p>\u003Cul>\u003Cli>Intuitiveness and UI\u003C/li>\u003Cli>Choice and type of integrations\u003C/li>\u003Cli>Advanced analytics features\u003C/li>\u003Cli>Customer support\u003C/li>\u003Cli>Pricing\u003C/li>\u003Cli>User reviews\u003C/li>\u003C/ul>\u003Cp>From advanced sentiment analysis to real-time performance tracking, these tools are designed to provide you with the marketing data you need to stay ahead of the curve in social media marketing.\u003C/p>","\u003Ch2>What are the benefits of using a social media analytics tool?\u003C/h2>\u003Cp>The social media analytics software that you choose should give you deep insights into how your social media marketing strategy is performing. These are the most important reasons why you should invest in social media data analytics:\u003C/p>\u003Cp>\u003Cstrong>Gain deep insights into your audience\u003C/strong>\u003C/p>\u003Cp>Insights from social media marketing analytics tools can ensure that you’re creating and publishing content that is relevant to your target audiences. Information like how many people are seeing or interacting with your posts, how much your followers are growing, and how many sales and conversions your social posts generate can give you a clearer idea of what content to publish. This way, your content creation becomes more proactive rather than reactive.\u003C/p>\u003Cp>You can also gain insights into your audience demographics, such as age, gender, location, and interests.\u003C/p>\u003Cp>\u003Cstrong>Improve follower engagement\u003C/strong>\u003C/p>\u003Cp>Your followers will be more interested in your brand when your social media content aligns with what they care about. By establishing this emotional connection between you and your followers, you win their loyalty and trust. By monitoring engagement metrics such as likes, shares, and mentions, you can quickly assess how well your audience is interacting with your content. You can then use the insights to identify and engage with your most active followers and influencers to build a stronger community.\u003C/p>\u003Cp>\u003Cstrong>Increase ROI from social media\u003C/strong>\u003C/p>\u003Cp>Social media analytics and reporting tools monitor key performance indicators (KPIs) such as follower growth, click-through rate (CTR), and conversions, which you can use to attribute specific social media actions or ads to revenue generation. With the means to measure the ROI of your social strategy, you can proceed to optimize your social media content. For example, if you notice that a specific type of social media post has high conversion rates, you can increase the number of those posts on that specific social media network to boost conversions.\u003C/p>\u003Ch2>Top 19 social media analytics tools\u003C/h2>\u003Cp>Here is our list of the best social media analytics and reporting tools based on their distinctive features, customer support, and pricing.\u003C/p>\u003Ch3>1. Whatagraph\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is an easy-to-use platform to monitor and report on your marketing performance, including all popular social media networks. \u003C/p>\u003Cp>With Whatagraph, you can replace multiple slow and complex tools with one social media analytics platform.\u003C/p>\u003Cp>However, unlike many competitors, Whatagraph allows you to monitor other marketing platforms such as SEO and PPC tools, web analytics, and email marketing tools. \u003C/p>\u003Cp>This allows Whatagraph users to aggregate, organize, and present scattered cross-channel data using intuitive visualizations and report and dashboard templates.\u003C/p>\u003Cp>You can organize data by the specific reporting needs. Unify metric names, group countries in tiers, or blend social media campaign metrics with data from other channels.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Automatically_collect_social_media_performance_5c6e47a5d2.png\" alt=\"Whatagraph - social media report \">\u003C/figure>\u003Cp>Thanks to professionally built templates, you can easily create any social media analytics dashboard or report customized to your client’s or company’s requirements and with the business KPIs of choice.\u003C/p>\u003Cp>Instead of using different tools to collect, clean, and analyze data, Whatagraph integrates all your data into one fast and easy-to-use platform.\u003C/p>\u003Cp>\u003Cstrong>Results:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Data is easier to organize and analyze.\u003C/li>\u003Cli>Teams can track their performance on internal dashboards and overviews.\u003C/li>\u003Cli>You can automate the way you report to clients or stakeholders.\u003C/li>\u003C/ol>\u003Cp>As a result, marketing analytics processes become more efficient, and everyone — from clients to teammates — can finally understand marketing data and focus on strategy and execution with hours saved.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Native integrations to popular marketing sources\u003C/li>\u003Cli>Connect any data source using Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Organize connected data without coding\u003C/li>\u003Cli>Drag-and-drop visualization builder\u003C/li>\u003Cli>Cross-channel insights\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Overview (monitors the performance of all your clients or campaigns)\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Edit multiple reports in bulk\u003C/li>\u003Cli>Save anything as a template\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing\u003C/li>\u003Cli>No-code data transfers to BigQuery data warehouse\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>All-in-one marketing analytics solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Engaging visual reports\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Just one data warehouse destination (BigQuery) is available so far\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.5 · ‎267 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.4 · ‎83 reviews\u003Cbr> \u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Book a demo\u003C/a> to learn more about how much time you can save while tracking performance and sharing insights with Whatagraph social media reports.\u003C/p>\u003Ch3>2. Metrics Watch\u003C/h3>\u003Cp>\u003Ca href=\"https://metricswatch.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Metrics Watch\u003C/a> is a social media data\u003Cstrong> \u003C/strong>analysis tool that you can use to send reports directly to your team’s or clients’ inboxes. The tool comes with a drag-and-drop builder that lets you easily create custom reports with data from all your marketing channels. This means you can display key metrics from social media alongside Google Analytics insights or performance metrics from your paid ads accounts.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Metrics_Watch_d1a52afeea.png\" alt=\"Social Media Analytic Tools - Metrics Watch\">\u003C/p>\u003Cp>Instead of using PDF documents or building live dashboards, Metrics Watch has a reporting workflow where the clients or stakeholders get all the data in a custom email body with their logo and branding. This way, they can access their latest report from anywhere at any time.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Drag-and-drop visualization builder\u003C/li>\u003Cli>Pre-made report templates\u003C/li>\u003Cli>White-label reports\u003C/li>\u003Cli>Automated report delivery\u003C/li>\u003Cli>Real-time alerts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Easy to set up\u003C/li>\u003Cli>Convenient report sharing in email body\u003C/li>\u003Cli>Automated reporting process\u003C/li>\u003Cli>Good support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Need help from customer support to set custom metrics\u003C/li>\u003Cli>Limited design options\u003C/li>\u003Cli>No blended metrics\u003C/li>\u003Cli>No real-time dashboards\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Four pricing plans based on the number of configured reports. Free migration service from competing software is available for all plans.\u003C/p>\u003Cp>\u003Cstrong>Metrics Watch ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.5 · ‎2 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.3 · ‎3 reviews\u003C/li>\u003C/ul>\u003Ch3>3. Keyhole\u003C/h3>\u003Cp>\u003Ca href=\"https://keyhole.co/social-media-profile-analytics/\" target=\"_blank\" rel=\"noopener noreferrer\">Keyhole\u003C/a> is a real-time social media management tool with above average social analytics functionalities. This tool offers analytics for Facebook, Instagram, X, YouTube, LinkedIn, and TikTok, aiming to help brands analyze all aspects of their online presence. From influencer tracking to competitor analyses and campaign tracking to hashtag analytics, Keyhole monitors what followers say about your brand, tracks competitor behavior, finds leading social media influencers, spots upcoming trends and more. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Keyhole_897933bd07.png\" alt=\"Social Media Analytic Tools - Keyhole\">\u003C/p>\u003Cp>For example, you can use it to identify the best influences using detailed profile analytics, so you can be sure they are a good match for your brand. Keyhole can also help you find any red flags such as fake followers or negative sentiment.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Brand mentions\u003C/li>\u003Cli>Hashtag tracking & analysis\u003C/li>\u003Cli>Social listening\u003C/li>\u003Cli>Competitor analysis\u003C/li>\u003Cli>Influencer marketing\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Monitoring campaign reach and engagement via hashtags across social platforms\u003C/li>\u003Cli>Influencer profiling and performance analytics\u003C/li>\u003Cli>Reports are comprehensive and easy-to-understand\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Limited number of integrations\u003C/li>\u003Cli>Even the basic pricing plan might be too expensive for small businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Keyhole has four pricing plans, which are differentiated by the number of mentions, trackers, influencers you can track, and user seats. White-label options are only available for the two upper-end plans, while the Custom plan also comes with API access, historical data, and unlimited influencer tracking.\u003C/p>\u003Cp>\u003Cstrong>Keyhole ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.3 · ‎69 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 5 · ‎2 reviews\u003C/li>\u003C/ul>\u003Ch3>4. Google Analytics 4\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations/ga4\">Google Analytics 4\u003C/a> is probably not your first idea of a social media analytics tool. However, it’s a reliable way of tracking social media campaigns driving traffic to your website and can even help you measure social ROI. In addition to a GA4 account to monitor your website traffic, you can create reports specifically for social media data tracking. For example, you can monitor how much traffic comes to your website from each social network or track specific social media campaigns with UTM parameters. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_Analytics_4_397173cf98.png\" alt=\"Social Media Analytic Tools - Google Analytics 4\">\u003C/p>\u003Cp>Although Google Analytics 4 is not going to be your all-in-one social media analytics tool, if you work for a web-based business, it can tell you which social media platforms send you the most traffic, what content drives the most leads, and what is the demographics of your audience.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Event-driven data model\u003C/li>\u003Cli>User-centric reporting\u003C/li>\u003Cli>Cross-platform tracking\u003C/li>\u003Cli>Advanced funnel analysis\u003C/li>\u003Cli>Exploration reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Real-time insights\u003C/li>\u003Cli>Predictive metrics\u003C/li>\u003Cli>Built-in privacy controls\u003C/li>\u003Cli>User ID tracking\u003C/li>\u003Cli>Life cycle reporting\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Limited choice of built-in reports\u003C/li>\u003Cli>Difficult to integrate with non-Google platforms\u003C/li>\u003Cli>Tracking specific social media interactions requires manual setup\u003C/li>\u003Cli>GA4 is still evolving some features that were readily available in Universal Analytics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp style=\"margin-left:0px;\">Google Analytics 4 is free if you use the free version. A paid plan called Google Analytics 360 includes advanced analytics features, such as attribution modeling and data integration. \u003C/p>\u003Cp>\u003Cstrong>Google Analytics 4 ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.5 · ‎6,385 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.7 · ‎8,073 reviews\u003C/li>\u003C/ul>\u003Ch3>5. Sprout Social\u003C/h3>\u003Cp>Sprout Social is an all-in-one social media management tool that helps brands create, schedule, manage, and monitor their social media content. You can use Sprout Social to monitor key metrics from almost any social network — track Facebook impressions, aggregate X link clicks, measure Instagram follower growth, assess Linkedin engagement rate, evaluate content performance on Pinterest, and more from the same location.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Sprout_Social_bee659a844.png\" alt=\"Social Media Analytic Tools - Sprout Social\">\u003C/p>\u003Cp>This social media analytics solution allows you to easily organize and share your data using intuitive presentation-ready reports. If you go for Premium Analytics, you can create custom reports tailored to your organization’s or clients’ specifics.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Engaging, easy to read graphs\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Competitor reports\u003C/li>\u003Cli>Option to tag content by campaign\u003C/li>\u003Cli>Boolean keyword searches\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Content scheduling options\u003C/li>\u003Cli>Social listening\u003C/li>\u003Cli>Respond to DMs directly\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Not very responsive support\u003C/li>\u003Cli>No Shopify integration\u003C/li>\u003Cli>Bugs with new Instagram API\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Sprout Social offers four pricing plans based on the number of advanced social media analytics features. Keep in mind that social listening and cross-channel social media analytics are available only with the custom Enterprise plan.\u003C/p>\u003Cp>\u003Cstrong>Sprout Social ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.4 · ‎3,370 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.4 · ‎579 reviews\u003C/li>\u003C/ul>\u003Ch3>6. Buffer\u003C/h3>\u003Cp>Buffer is a versatile analytic tool for social media that comes with several features for analyzing and optimizing social media accounts. Unlike most tools on this list, it doesn't offer analytics for all social media platforms. It also lacks social listening, paid content tracking, and competitive benchmarking features. However, Buffer has a couple of reporting features that social media managers love. First, it consolidates all your data in one dashboard — perfect for busy teams who need a quick way to get up to date with the latest social media developments. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Buffer_29e695de26.png\" alt=\"Social Media Analytic Tools - Buffer\">\u003C/p>\u003Cp>Buffer can also make recommendations based on content performance. With this tool, there’s no second guessing what the best time to post on LinkedIn is or what content to use on which platform. Buffer does the math and answers these questions instead of you to give you the best chances to grow.  \u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Content planning and scheduling\u003C/li>\u003Cli>Content optimization\u003C/li>\u003Cli>Workflow management\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>AI-generated captions\u003C/li>\u003Cli>Scheduling tools\u003C/li>\u003Cli>Content calendar\u003C/li>\u003Cli>Simple analytics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Needs more integrations to social media platforms\u003C/li>\u003Cli>Carousel posts on Instagram are not supported\u003C/li>\u003Cli>The tool might be to basic for some users\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Buffer has four pricing plans that cater to different categories of users, from the Free plan for publishing and planning content on 3 channels to professionals and in-house marketing teams to agencies that manage more than 10 social media channels.\u003C/p>\u003Cp>\u003Cstrong>Buffer ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.3 · ‎1,005 review\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.5 · ‎1,477 reviews\u003C/li>\u003C/ul>\u003Ch3>7. Hootsuite\u003C/h3>\u003Cp>\u003Ca href=\"https://www.hootsuite.com/hootsuite-vs-buffer\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite\u003C/a> is a social media analytics platform that allows marketers to plan, schedule, and syndicate social media posts across multiple networks from one place. This social media tool offers automatic scheduling, social media monitoring, performance reporting, and basic task management on channels like Facebook, Instagram, TikTok, YouTube, Pinterest, and others. Using the Stream feature, marketers can monitor mentions, hashtags, and keywords from specific social media accounts.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Hootsuite_b7ba52245f.png\" alt=\"Social Media Analytic Tools - Hootsuite\">\u003C/p>\u003Cp>The Hootsuite Analytics feature offers in-depth performance reporting and includes key metrics such as posts and tweets, engagement, traffic, fans and followers, and more. You can use it to schedule reports for automatic sending via email on a weekly or monthly basis.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Boolean keyword searches\u003C/li>\u003Cli>Filtering out noise and spam\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Content planning and scheduling\u003C/li>\u003Cli>Automated routing and prioritization\u003C/li>\u003Cli>Customer interaction histories\u003C/li>\u003Cli>Lead generation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Multi profile scheduling\u003C/li>\u003Cli>Unlimited posts with all plans\u003C/li>\u003Cli>Schedule and publish directly from Hootsuite\u003C/li>\u003Cli>Post time optimization\u003C/li>\u003Cli>Includes stock photos\u003C/li>\u003Cli>Integrates with Canva\u003C/li>\u003Cli>Built-in Grammarly\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>No longer offers a free plan\u003C/li>\u003Cli>Free trial requires a credit card\u003C/li>\u003Cli>Support is slow to reply\u003C/li>\u003Cli>No integration for Google Business Profile\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Hootsuite comes with three pricing plans that primarily differ by the number of users and social accounts. The plans are tiered to accommodate companies from different sizes from solo operations to large enterprises. The most popular, Team plan is an upgrade from the first, Professional tier and comes with team roles and permission, link in bio tool, and an option to postpone scheduled posts. The custom Enterprise plan opens up the content library, approval workflow and asset management, and advanced social listening.\u003C/p>\u003Cp>\u003Cstrong>Hootsuite ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.2 · ‎4,234 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.4 · ‎3,699 reviews\u003C/li>\u003C/ul>\u003Ch3>8. Brandwatch\u003C/h3>\u003Cp>Brandwatch is a social media analytics software that is positioned as a customer intelligence tool with analytics capabilities. It offers a suite of tools for analyzing your clients’ social media accounts and monitoring brand reputation and social share of voice. Thanks to its Consumer Research feature, this social media analytics tracker pulls data from 1.4 million posts. It uses AI to filter out trends and segment the most relevant data to your or your client’s business. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Brandmetrics_f08d03282d.png\" alt=\"Social Media Analytic Tools - Brandwatch\">\u003C/p>\u003Cp>Email alerts that notify you when sentiment or conversion changes in volume are also available. Social listening and competitive analysis can help you streamline the content creation, while audience profile cards can give you a better understanding of the audiences that engage with your social content.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Analyzes data from more than 100 million sources\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Audience profile cards\u003C/li>\u003Cli>Proprietary listening technology\u003C/li>\u003Cli>The most advanced, customizable charting and analysis functionality available\u003C/li>\u003Cli>Unlimited users\u003C/li>\u003Cli>30+ fully-supported languages\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Includes influencer management\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003Cli>Community management\u003C/li>\u003Cli>Reliable API connection\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Reporting is very basic\u003C/li>\u003Cli>Not the best UI with larger categorization sets\u003C/li>\u003Cli>Limited historical data\u003C/li>\u003Cli>No way to save a dashboard as a template\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Brandwatch doesn’ have publicly listed pricing plans, so the pricing is available on request. To find out how much you need to pay, you need to request a demo and ask for a quote.\u003C/p>\u003Cp>\u003Cstrong>Brandwatch ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.4 · ‎606 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.3 · ‎231 reviews\u003C/li>\u003C/ul>\u003Ch3>9. Rival IQ\u003C/h3>\u003Cp>Rival IQ is another social media metrics tool that you can use to analyze and manage content on several different platforms, like X, Instagram, YouTube, LinkedIn, and TikTok. As its name reveals, Rival IQ is designed to track competitors and present actionable insights on a simple yet customizable dashboard. In addition, this social media analytics tool comes with a number of free tools for small businesses who want to monitor their social media analytics on a budget. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rival_IQ_fdc8eaaa1f.png\" alt=\"Social Media Analytic Tools - Rival IQ\">\u003C/p>\u003Cp>In its basic mode, Rival IQ gives you a neat presentation of the usual social media analytics metrics, such as follower growth, conversions, and other engagement metrics.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Competitive analysis\u003C/li>\u003Cli>All social media metrics in one place\u003C/li>\u003Cli>Competitive benchmarking\u003C/li>\u003Cli>Machine learning\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Easy to visualize data\u003C/li>\u003Cli>Robust platform that improves continually\u003C/li>\u003Cli>Competitor insights\u003C/li>\u003Cli>Industry behavior reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Limited collaboration in the basic plan\u003C/li>\u003Cli>Lack of customization options\u003C/li>\u003Cli>Expensive for small businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Rival IQ comes with three pricing plans based on the number of user accounts, tracked companies, and the available history data range. Unlike many of its competitors on this list, Rival IQ doesn’t have a specified custom plan, however prospects with larger data volume needs are encouraged to reach out to their sales team. The pricing plans for this tool are significantly higher than most of the other options.\u003C/p>\u003Cp>\u003Cstrong>Rival IQ ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.6 · ‎48 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.4 · ‎13 reviews\u003C/li>\u003C/ul>\u003Ch3>10. Zoho Social\u003C/h3>\u003Cp>Zoho Social is a social media analytics platform that allows you to understand your social media audience and engagement. You can use it to listen to multiple channels from one dashboard and respond in real-time. Designed for marketers from small to large organizations, Zoho Social helps them grow the social media presence of their brand. Not only does it offer pre-publishing in sight based on the previous posts’ engagement level, but it also shows the percentage of the audience that’s likely to see your post now — suggests the best time to post and lets you schedule a post to go live at the same time of day in different time zones.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/social_media_analytics_tools_11_f7515def58.png\" alt=\"Social Media Analytics Tools - Zoho Social\">\u003Cbr>Using a dedicated reports tab, you can deliver social-network-specific statistics and detailed analytics to clients or stakeholders, helping them better understand their audience and how people engage with their content.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Breakdown of content formats the audience engages with and those you publish currently\u003C/li>\u003Cli>Fans vs. other people reach\u003C/li>\u003Cli>Pre-defined report segments\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Content planning and scheduling\u003C/li>\u003Cli>Automated routing and prioritization\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Consolidated dashboard for all platforms\u003C/li>\u003Cli>Schedule multiple posts simultaneously\u003C/li>\u003Cli>Easy to customize reports\u003C/li>\u003Cli>Useful mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>No AI post-writing support\u003C/li>\u003Cli>Email support\u003C/li>\u003Cli>Doesn’t integrate with WhatsApp and Viber\u003C/li>\u003Cli>Limited in-depth analytics\u003C/li>\u003Cli>No way to analyze organic and paid content data separately\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Zoho Social has two pricing divisions — for Businesses and for Agencies. The Business plans include one brand and 10 channels, while the three tiers differ in the choice of advanced features such as Bulk scheduling, Mute & block accounts, media library, and content approvals. Zoho CRM and Zoho Desk integrations are only available in the Business Premium plan. The two Agency plans include everything in the Premium Business plan but allow you to connect 10 or 20+ brands.\u003C/p>\u003Cp>\u003Cstrong>Zoho Social ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.6 · ‎2,608 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.7 · ‎3,146 reviews\u003C/li>\u003C/ul>\u003Ch3>11. Mentionlytics\u003C/h3>\u003Cp>Mentionlytics is an all-in-one social media analytics tool that helps you understand how audiences feel about your brand, competitors, and industry. This tool is a great place to start using social media analytics for brand monitoring, especially for businesses with global operations in different languages. Mentionlytics tracks mentions across all web and social media sources, analyzes the data, and provides valuable insights about your or your client’s online performance. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Mentionlytics_fade8f9002.png\" alt=\"Social Media Analytic Tools - Mentionlytics\">\u003C/p>\u003Cp>You can also use it to identify influencers and track relevant hashtags. Analyze keywords and engagement, and reach and aggregate the insights in performance reports to measure your success and benchmark against competitors.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Real-time alerts\u003C/li>\u003Cli>Share of voice reports\u003C/li>\u003Cli>Influencer identification\u003C/li>\u003Cli>Social intelligence advisor\u003C/li>\u003Cli>AI-powered emotion analysis\u003C/li>\u003Cli>Multi-language sentiment analytics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Time-saving scattered data consolidation\u003C/li>\u003Cli>Reasonably-tiered pricing structure\u003C/li>\u003Cli>User-friendly interface\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Slow loading time\u003C/li>\u003Cli>Limited customization options\u003C/li>\u003Cli>Keyword monitoring can return irrelevant results\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Unlike any tool for social media marketing and analytics on this list, Mentionlytics comes with six pricing plans based primarily on the number of keyword rules, monthly mentions, and data updates. The Basic plan allows tracking up to 10 social profiles, has 3 keyword rules, and an update rate of 12 hours. The top Enterprise plan, which is designed for enterprises and multinational organizations allows your team to apply 100+ keyword rules and track 100+ profiles.\u003C/p>\u003Cp>\u003Cstrong>Mentionlytics ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.4 · ‎606 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.9 · ‎74 reviews\u003C/li>\u003C/ul>\u003Ch3>12. BuzzSumo\u003C/h3>\u003Cp>BuzzSumo is an influencer marketing platform that you can use to analyze the social engagement of any post or piece of content. It can help you find influencers and authors, analyze content to locate trends and compare domains and competitors. Acquired by Brandwatch in 2017, BuzzSumo can let you track the performance of content competing for relevant industry keywords so you can see how your content marketing campaigns are performing in relation to the competition. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Buzz_Sumo_0f222c0f44.png\" alt=\"Social Media Analytic Tools - BuzzSumo\">\u003C/p>\u003Cp>Thanks to the Content Analyzer feature, you are able to figure out what topics receive the most engagement by individual platforms.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Real-time trends overview\u003C/li>\u003Cli>Content Analyzer\u003C/li>\u003Cli>Keyword tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Accurate social share counts\u003C/li>\u003Cli>Content research\u003C/li>\u003Cli>Backlink checking\u003C/li>\u003Cli>Slack alerts\u003C/li>\u003Cli>Excellent influencer database and search\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Price much higher than other alternatives\u003C/li>\u003Cli>Content curation feature lacks refinement\u003C/li>\u003Cli>Interface and navigation could be improved\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>BuzzSumo has four pricing plans that are primarily differentiated by the number of users and alerts you can set. The basic Content Creation plan comes with Content Analyzer, Trending Feeds, and Question Analyzer tools, while for Coverage Reports, YouTube Analyzer, and Granular Location Search, you need to upgrade to higher plans.\u003C/p>\u003Cp>\u003Cstrong>BuzzSumo ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.4 · ‎606 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.3 · ‎231 reviews\u003C/li>\u003C/ul>\u003Ch2>Social media analytics within social media platforms\u003C/h2>\u003Cp>Apart from dedicated social media marketing tools and platforms developed by third-party vendors, you can also grab quick activity insights using social media networks’ built-in analytics and dashboards. Here’s how to access the in-app analytics section on each social media platform.\u003C/p>\u003Ch3>13. Facebook analytics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/templates/facebook-analytics-report\">Facebook\u003C/a> analytics is now available in Meta Business Suite. It’s a dashboard that measures your content performance on both Facebook and Instagram, so you don’t have to use two dashboards. The data is similar in both channels, so you can easily spot follower metrics, reach, engagement, and link clicks.\u003C/p>\u003Cp>\u003Cstrong>How to access Facebook analytics\u003C/strong>: (two ways)\u003C/p>\u003Col>\u003Cli>Log into Facebook, and click on your \u003Cstrong>profile picture\u003C/strong> on the top right > \u003Cstrong>Select your Facebook Page\u003C/strong> (not personal profile) > Click Meta Business Suit > Click on Insights on the bottom left.\u003C/li>\u003Cli>Log into Facebook, and click on your \u003Cstrong>profile picture\u003C/strong> on the top right > Select your \u003Cstrong>Facebook Page\u003C/strong> (not personal profile) > Click on Professional dashboard on the left.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Facebook_034b100921.png\" alt=\"Social Media Analytic Tools - Facebook\">\u003C/p>\u003Cp>\u003Cstrong>Pro tip: \u003C/strong>To see the total statistics for each post, click on the \u003Ci>people reached\u003C/i> number at the bottom of each post in your Page’s timeline.\u003C/p>\u003Ch3>14. Instagram analytics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/instagram-reporting-tool\">Instagram\u003C/a> analytics provide consolidated data about your business profile, posts, stories, reels, and ads both on the web and mobile app. If you have an Instagram Business or Creator Profile, you can easily check Instagram Insights without any other tool. You can also find detailed information about your followers, such as their most active times and days.\u003C/p>\u003Cp>\u003Cstrong>How to access Instagram analytics\u003C/strong>:\u003C/p>\u003Col>\u003Cli>Instagram app: Click on your \u003Cstrong>profile picture\u003C/strong> > \u003Cstrong>menu\u003C/strong> (three horizontal lines on the top right) > \u003Cstrong>Insights.\u003C/strong>\u003C/li>\u003Cli>Web: Go to \u003Cstrong>instagram.com\u003C/strong> in your browser > go to your \u003Cstrong>profile\u003C/strong> > \u003Cstrong>View insights\u003C/strong> (under your bio).\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Instagram_fe1e2e8eb5.png\" alt=\"Social Media Analytic Tools - Instagram\">\u003C/p>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> You can see the best time to post by clicking on Total followers and scrolling down to see their most active days and times on the app.\u003C/p>\u003Ch3>15. LinkedIn analytics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/linkedin-analytics-reporting\">LinkedIn\u003C/a> provides analytics both for LinkedIn Pages and personal profiles that have the Creator Mode turned on.\u003C/p>\u003Cp>\u003Cstrong>LinkedIn Page dashboard\u003C/strong>\u003C/p>\u003Cp>You can track the content performance, visitors, followers, leads, competitors, and even employee advocacy for a LinkedIn Page belonging to your or your client’s organization:\u003C/p>\u003Col>\u003Cli>Click on your \u003Cstrong>profile picture\u003C/strong> on the top right,\u003C/li>\u003Cli>Choose your \u003Cstrong>company page\u003C/strong> from the drop-down menu,\u003C/li>\u003Cli>Click \u003Cstrong>Analytics\u003C/strong>.\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Linkedin Profile dashboard\u003C/strong>\u003C/p>\u003Cp>Personal profiles get similar yet a bit limited data including post impressions, followers, profile viewers, and search appearances.\u003C/p>\u003Col>\u003Cli>Click on your \u003Cstrong>profile picture\u003C/strong> on the top right,\u003C/li>\u003Cli>Choose your \u003Cstrong>View profile,\u003C/strong>\u003C/li>\u003Cli>Click \u003Cstrong>Analytics\u003C/strong> (under your bio).\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_In_162698401e.png\" alt=\"Social Media Analytic Tools - LinkedIn\">\u003C/p>\u003Cp>\u003Cstrong>Pro tip: \u003C/strong>Get an overview of the audience that is engaging with your LinkedIn profile content by clicking on the impressions bar chart icon on the bottom left. Scroll down to viewer demographics, and you'll see a breakdown of viewers by job title, location, company, and more.\u003C/p>\u003Ch3>16. TikTok analytics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/tiktok-reporting-tool\">TikTok\u003C/a> in-app analytics provides up to a 60-day summary of your profile to give you an idea of how it has performed regarding views, follower growth, likes, comments, and shares. You can also find performance analysis of specific videos. TikTok analytics has a data export option, so you can work on data in another tool.\u003C/p>\u003Cp>\u003Cstrong>How to access TikTok analytics\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>TikTok app: Go to your \u003Cstrong>profile\u003C/strong> > Tap on the \u003Cstrong>menu\u003C/strong> (three horizontal lines on the top right) > \u003Cstrong>Creator Tools\u003C/strong> > \u003Cstrong>Analytics\u003C/strong>.\u003C/li>\u003Cli>Web: Log in to your \u003Cstrong>TikTok account\u003C/strong> > Hover your mouse over your \u003Cstrong>profile picture\u003C/strong> > \u003Cstrong>View Analytics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tik_Tok_3ea7bb40f9.png\" alt=\"social media analytic tools - TikTok\">\u003C/p>\u003Ch3>17. X (Twitter) analytics\u003C/h3>\u003Cp>X (until recently known as Twitter) can show you both a high-level overview of your content performance over the past seven days and allow you to dig deeper into the numbers and set custom dates. Both options have been in the beta testing phase since the platform moved from Twitter to X, so this may change in the future.  \u003C/p>\u003Cp>\u003Cstrong>How to access the Twitter analytics dashboard\u003C/strong>:\u003C/p>\u003Col>\u003Cli>Log in to your Twitter account,\u003C/li>\u003Cli>Go to twitter.com/i/account_analytics,\u003C/li>\u003Cli>Click \u003Cstrong>Access your Post Analytics\u003C/strong> for more details (as pictured above). \u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Pro tip: \u003C/strong>If you click on the bar chart icon next to any of your tweets, you’ll get a complete breakdown of the tweet engagement metrics, including link clicks, profile visits, new followers, and more.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Twitter_ada6d9ee9e.png\" alt=\"Social Media Analytic Tools - X(Twitter)\">\u003C/p>\u003Ch3>18. Pinterest analytics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/pinterest-ads-reporting-software\">Pinterest\u003C/a> has great in-app analytics tools. The dashboard shows your profile impressions and followers, audience stats, and website engagement. You can zoom down to more in-depth reports for each of these categories and easily see which posts and boards have performed the best. Keep in mind that Pinterest analytics is available only for business accounts.\u003C/p>\u003Cp>\u003Cstrong>How to access Pinterest analytics\u003C/strong>:\u003C/p>\u003Cp>Log in to Pinterest > go to analytics.pinterest.com.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Pinterest_ca258cda89.png\" alt=\"social media analytic tools - Pinterest\">\u003C/p>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> Find the \u003Cstrong>Audience Insights\u003C/strong> report which is on the left side of the Analytics screen. it gives you a breakdown of your audience's interests and demographics.\u003C/p>\u003Ch3>19. YouTube analytics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/youtube-reporting-tool\">YouTube\u003C/a> has an analytics environment called YouTube Studio, the data hub for all the platform's creators. In one place, you have an advanced system for tracking the performance of your videos, Shorts, and channels. The Studio reports on many metrics, including estimated traffic sources, watch time, views, earnings, ad performance, audience, and subscribers.\u003C/p>\u003Cp>\u003Cstrong>How to access YouTube Studio\u003C/strong>:\u003C/p>\u003Cp>Sign in to \u003Cstrong>YouTube\u003C/strong> > go to \u003Cstrong>studio.youtube.com\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/You_Tube_1df61172c6.png\" alt=\"Social Media Analytic Tools - YouTube\">\u003C/p>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> Click out the Audience tab in YouTube Studio to see your audience's peak active times — a great indicator of when you should post. \u003C/p>\u003Ch3>All social media analytics insights in one report\u003C/h3>\u003Cp>These in-app dashboards offer convenient, free social media analytics that are quick to access and allow you to find the information you need. However, if you manage social media profiles on more than one platform, it’s much more challenging to get a unified social media marketing picture if you switch between the views all the time. It’s also difficult to compare related metrics on different channels and see which campaign or channel brings more traffic or desired actions.\u003C/p>\u003Cp>This is where Whatagraph helps!\u003C/p>\u003Cp>Instead of exporting data from each platform's analytics and struggling to build a consolidated report elsewhere, Whatagraph saves you hours of time and brings all the cross-channel data to one intuitive reporting platform.\u003C/p>\u003Cp>Whatagraph allows you to present each platform’s analytics data in a way that makes the most impact.\u003C/p>\u003Cul>\u003Cli>Select the most important metrics for your client and build an easy-to-read dashboard free from clutter and unnecessary data.\u003C/li>\u003Cli>Create a separate report page for each social media platform.\u003C/li>\u003Cli>Monitor key metrics from different platforms in a multi-source table.\u003C/li>\u003Cli>Compare the engagement or demographics data from different social media networks side by side.\u003C/li>\u003C/ul>\u003Cp>But Whatagraph doesn’t stop there. You can just as easily connect your Google Analytics 4 account and make your marketing report more complete with website traffic, attribution, and conversion data, as well as valuable audience demographic insights.\u003C/p>\u003Cp>All in all, Whatagraph has over 50 direct integrations with popular web analytics, SEO, PPC, email marketing and e-commerce tools, as well as CRM systems, which makes it a formidable marketing monitoring and reporting platform beyond mere social media analytics.\u003C/p>\u003Ch2>FAQ\u003C/h2>\u003Cp>\u003Cstrong>What is an analytics tool for social media?\u003C/strong>\u003C/p>\u003Cp>An analytics tool for social media is a software application you use to connect, process, manage, and visualize social media data. These tools are the means of turning social media data into actionable insights.\u003C/p>\u003Cp>\u003Cstrong>What is social media analytics software?\u003C/strong>\u003C/p>\u003Cp>Social media analytics software is a SaaS product that collects and analyzes data from your social media channels. The data lets you better understand your audience and how they interact with your content. Using insights from these tools, you can increase social media followers, optimize engagement, and improve conversion rates.\u003C/p>\u003Cp>Some social analytics software include extra functionalities, like monitoring and analyzing competitor behavior. More advanced tools will also help you “listen” to the conversations your target audience has on social media to measure their perception of your brand.\u003C/p>\u003Cp>Whether complex and flexible or designed to excel in a few social media analysis roles, these tools provide you with business intelligence to optimize your social media strategy. \u003C/p>\u003Cp>\u003Cstrong>How to track social media analytics?\u003C/strong>\u003C/p>\u003Cp>To track social media analytics, you need social media analytics software. This is how the process goes: \u003C/p>\u003Cul>\u003Cli>Gather your social media statistics, operational data, and more.\u003C/li>\u003Cli>Set benchmarks. \u003C/li>\u003Cli>Generate a social media analytics report. \u003C/li>\u003Cli>Look for trends in customer behavior. \u003C/li>\u003Cli>Take action to improve your social media performance. \u003C/li>\u003Cli>Share the report.\u003C/li>\u003Cli>Repeat your analysis.\u003C/li>\u003C/ul>\u003Ch2>Conclusion\u003C/h2>\u003Cp>In our best social media analytics tools comparison guide, we presented 19 social media analytics tools designed to provide you with insights needed to make data-driven decisions, optimize your social media strategies, and improve your marketing results.\u003C/p>\u003Cp>As you plan your social media strategy for the next quarter, consider leveraging advanced cross-channel analytics to unlock actionable intelligence. The right tool can make all the difference, turning complex data into clear insights for your social media managers.\u003C/p>\u003Cp>As an all-in-one social media analytics platform that integrates other marketing data sources, Whatagraph is a top choice.\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Sign up for a free trial\u003C/a> today and save time analyzing your social media data!\u003C/p>","2024-08-05T23:15:39.019Z","2025-06-18T08:49:10.622Z","2024-08-05T23:15:46.293Z",{"id":557,"name":558,"alternativeText":559,"caption":31,"width":427,"height":428,"formats":560,"hash":566,"ext":292,"mime":293,"size":567,"url":568,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":569,"updatedAt":570},12859,"social_media_analytics_tools_1.png","Best Social Media Analytic Tools for Marketers ",{"thumbnail":561},{"ext":292,"url":562,"hash":563,"mime":293,"name":564,"path":31,"size":565,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_social_media_analytics_tools_1_eebfbe43cb.png","thumbnail_social_media_analytics_tools_1_eebfbe43cb","thumbnail_social_media_analytics_tools_1.png",16.3,"social_media_analytics_tools_1_eebfbe43cb",85.9,"https://s3.us-east-2.amazonaws.com/whatagraph.com/social_media_analytics_tools_1_eebfbe43cb.png","2024-08-05T22:45:23.653Z","2025-06-18T08:45:06.051Z",{"id":456,"name":457,"about":458,"email":459,"createdAt":460,"updatedAt":461,"publishedAt":462,"slug":463,"linkedin_url":464},{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":574,"dateReorder":575,"title":576,"slug":577,"summary":578,"body":579,"read_time":270,"createdAt":580,"updatedAt":581,"publishedAt":582,"errors":31,"table_of_contents":32,"cover_image":583,"author":597,"article_category":598},2268,"2023-03-20","How to Create an Engaging Facebook Ads Report for Clients?","create-facebook-ads-report","\u003Cp>Facebook Ads is one of the most popular digital marketing tools, and for a good reason. With a return on ad spend (ROAS) of 3-4x, an average ads campaign should get you $3-4 for every $1 you invest. \u003C/p>\u003Cp>But to achieve that kind of ROI, you need a way to measure the effectiveness of your ads campaigns, and if needed, make changes on the go. In other words, if you manage Facebook advertising for your clients, you should know how to analyze performance and visualize data in a way they can easily understand. \u003C/p>\u003Cp>Here’s a complete guide for Facebook Ads reporting.\u003C/p>","\u003Ch2>What is a Facebook Ads report?\u003C/h2>\u003Cp>A Facebook Ads report is a type of marketing report that gives you everything you need to evaluate and optimize your Facebook paid ads campaigns. Each ad campaign has an objective, for example, to \u003Ca href=\"https://whatagraph.com/blog/articles/facebook-engagement-ads\">\u003Cu>drive more conversions\u003C/u>\u003C/a>, increase brand awareness, or boost the number of subscribers to your website, in case of a top-funnel campaign.  \u003C/p>\u003Cp>Under each campaign, you can create one or more ad sets with defined parameters like budget and targeting. Also, you may have different ad sets for different age and gender categories. \u003C/p>\u003Cp>Then under each ad set, you can have one or more ads, which can have different versions of copy that compete with each other in A/B testing. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_17_at_01_10_22_f3163dc244.png\" alt=\"Screenshot 2023-03-17 at 01.10.22.png\">\u003C/p>\u003Cp>Because of this, those ad sets will usually have different variables that make them unique and together form \u003Ca href=\"https://activeprospect.com/blog/how-to-conduct-facebook-lead-ad-campaigns-safely/\" target=\"_blank\" rel=\"noopener noreferrer\">a Facebook Ad campaign\u003C/a>. \u003C/p>\u003Cp>And when you have your ads up and running, you need to measure the Facebook Ads performance of each campaign to know if and how they are working. \u003C/p>\u003Cp>This is the job of a Facebook Ads report. \u003C/p>\u003Cp>A report can help you by breaking your Facebook campaign down by ad sets so you can more easily spot an issue. Once you spot an ad set that isn’t performing well, you can take a look at individual ads to find the common issue that prevents them from performing as desired. \u003C/p>\u003Ch2>3 reasons to create Facebook Ads reports\u003C/h2>\u003Cp>Let’s ignore for a second the fact that Facebook is the largest social media platform in the world and that a large portion of your client’s audience uses it. \u003C/p>\u003Cp>Facebook had \u003Ca href=\"https://datareportal.com/essential-facebook-stats\">\u003Cu>2.963 billion active users\u003C/u>\u003C/a> in January 2023, and each month, the number increased by 5 million in the three months that led to January 2023. \u003C/p>\u003Cp>Facebook Ads reports are the best way to prove to your clients that you’re delivering value. Here’s how both you and your client can benefit from these reports.\u003C/p>\u003Ch3>1. Increased transparency\u003C/h3>\u003Cp>The best case scenario is when you dedicate significant time and resources to a project that bears a resounding success. But what if your hard-won results aren’t what the client needs? What if you don’t meet your goals?\u003C/p>\u003Cp>Although this scenario is far from ideal, you can still land on all fours. \u003C/p>\u003Cp>How?\u003C/p>\u003Cp>For one, by frequently reporting results, you can find what’s not working sooner rather than later. There’s nothing worse than a realization that a campaign that’s been on your back burner for a while is falling apart and has been for some time. \u003C/p>\u003Cp>The only worse thing is having to break the news to your client. \u003C/p>\u003Cp>But if your monthly report shows that something’s not working, you can use this opportunity to figure out what needs to change. You should regularly meet with your clients so they can see the data you’re seeing and accompany it with two talking points:\u003C/p>\u003Col style=\"list-style-type:decimal;\">\u003Cli>Why the results haven’t met expectations\u003C/li>\u003Cli>What we can do as a team to improve this\u003C/li>\u003Cli>Why the results are really good\u003C/li>\u003Cli>What we can do to make them even better\u003C/li>\u003C/ol>\u003Cp>The talking points 3 and 4, however, are a great opportunity to upsell your client and offer additional service that will make their Facebook Ads campaign even more successful. \u003C/p>\u003Cp>Use this opportunity to show your client that you’re their partner and trusted advisor and not just a vendor providing a tool or service. \u003C/p>\u003Cp>You can make this a brainstorming session where you can pitch some of your own ideas and use your expertise to guide them to a solution. Eventually, you should implement those actions ASAP and keep running. \u003C/p>\u003Ch3>2. Easier way to upsell clients\u003C/h3>\u003Cp>It goes without saying that clients need to hear from you regularly, even if you’re just hired to do a specific project. When you’re delivering results, you can prove you’re not a one-trick pony and turn it into a retainer. \u003C/p>\u003Cp>Use the opportunity to prove value outside of showing that you can successfully run a Facebook Ads campaign. \u003C/p>\u003Cp>For example, your main call to action (CTA) is a new software download. New prospects are lading at the website via your Facebook ad and filing a gated form to download a trial. As they enter the client’s database, most of them choose to receive emails on updates. \u003C/p>\u003Cp>To turn this into a money-making scenario for both you and your client, offer them to\u003C/p>\u003Cul>\u003Cli>Create an automated lead follow-up email that the prospect receives immediately after download, with a sales-focused CTA.\u003C/li>\u003Cli>Create a \u003Ca href=\"https://whatagraph.com/templates/email-marketing-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>multi-touch drip campaign\u003C/u>\u003C/a> with several emails sent periodically providing valuable resources for the trial period.\u003C/li>\u003Cli>Write a series of blogs on different use cases for the software.\u003C/li>\u003Cli>Repurpose the blog content into a whitepaper, a webinar, or a series of social media posts. \u003C/li>\u003Cli>Run a similar campaign on LinkedIn, provided there’s little overlapping between the audiences.  \u003C/li>\u003C/ul>\u003Cp>These are just a few examples of how both you and your client can capitalize on the success of their Facebook Ads campaign, brought to you by a Facebook Ads report. \u003C/p>\u003Ch3>3. Allow clients to make better decisions on a budget\u003C/h3>\u003Cp>It’s natural that you and your client agree upon the KPIs and define what success looks like before you run your campaign. This way, everyone is on the same page regarding what actions to take based on specific results. \u003C/p>\u003Cp>However, once the campaign takes off, it’s easy to run into information overload. Facebook offers a lot of data you can use to measure an ad campaign’s success, which is usually a good thing. Yet, your clients may not have the time or expertise to draw meaningful insights from all those stats. \u003C/p>\u003Cp>It’s your job to filter through all the available data and reach for metrics that are the most important to your clients. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_17_at_01_12_13_47271bc46b.png\" alt=\"Screenshot 2023-03-17 at 01.12.13.png\">\u003C/p>\u003Cp>For each type of metric, you can see how much you’re spending per lead, and clients can see how their money is spent. \u003C/p>\u003Cp>A Facebook Ads report can also give clients more intelligence about which campaigns are worth funding. They might be keen to pause or terminate a high-cost campaign, which can be misleading when observed on its own. However, if you have two similar paid ads campaigns and one costs more, it might also bring in more actions or high-quality leads.\u003C/p>\u003Cp>In other words, a client's Facebook Ads report has additional benefits beyond simply answering the question, “\u003Ci>Did we meet our goals?\u003C/i>” \u003C/p>\u003Ch2>12 metrics to use in your Facebook Ads report\u003C/h2>\u003Cp>Before generating a Facebook Ads report, you need to know which \u003Ca href=\"https://whatagraph.com/blog/articles/facebook-ads-metrics\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Facebook Ads metrics\u003C/u>\u003C/a> you’re going to track. These are the essential ones:\u003C/p>\u003Col style=\"list-style-type:decimal;\">\u003Cli>Cost Per Result\u003C/li>\u003Cli>Ad Impressions\u003C/li>\u003Cli>Ad Frequency\u003C/li>\u003Cli>Ad Clicks\u003C/li>\u003Cli>Click-Through Rates\u003C/li>\u003Cli>Cost Per Click and Cost Per Impression\u003C/li>\u003Cli>Conversion Rates\u003C/li>\u003Cli>Cost Per Conversion\u003C/li>\u003Cli>Ad Spend and Return on Ad Spend or ROAS\u003C/li>\u003Cli>Total Conversion Value\u003C/li>\u003Cli>Cost Per Action (CPA)\u003C/li>\u003Cli>Relevance Score\u003C/li>\u003C/ol>\u003Ch2>How to create a Facebook Ads report in 6 easy steps\u003C/h2>\u003Ch3>1. Consider the client’s needs\u003C/h3>\u003Cp>Before you get down to writing the actual report, you need to consider who is going to read your report. Depending on the position of the person and their knowledge of marketing, the report will have different structures and contents.\u003C/p>\u003Cp>Also, you need to consider the frequency at which your report is sent out. The more frequently your reports go out, the more details you can cover. For example, a weekly Facebook Ads report can cover a broader range of metrics than a C3 report you send out every month, not to mention an annual Facebook Ads report.  \u003C/p>\u003Ch3>2. Grab a reporting tool\u003C/h3>\u003Cp>A report on a Facebook Ads campaign that you run often contains several different ad sets, each with its own Facebook ad creative and results. Copying these manually to your report can be painstaking, especially if you need to repeat it every week. \u003C/p>\u003Cp>What you need is a \u003Ca href=\"https://whatagraph.com/facebook-ads-reporting-tool\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Facebook Ads reporting tool\u003C/u>\u003C/a> like Whatagraph. Connect your client’s Facebook Ads account once to your report, and every time you create a new report, the data is refreshed. \u003C/p>\u003Cp>The days of digging through dashboards for hours trying to make the numbers fit are over. Connect your accounts once, and the Facebook Ads data fills in ad updates automatically in the future.\u003Cbr>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_17_at_01_11_49_49db9c01d9.png\" alt=\"Screenshot 2023-03-17 at 01.11.49.png\">\u003C/p>\u003Cp>But it’s not just Facebook Ads. Whatagraph allows you to create a \u003Ca href=\"https://whatagraph.com/blog/articles/cross-channel-marketing-report\">\u003Cu>cross-channel analytics report\u003C/u>\u003C/a> using data from various marketing, SEO, PPC, web analytics, and eCommerce tools through beautiful \u003Ca href=\"https://whatagraph.com/templates/facebook-ads-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>interactive dashboards\u003C/u>\u003C/a>. \u003C/p>\u003Cp>And the process is the same whether you need to visualize Facebook Ads metrics, data from Google Ads, performance metrics from Ahrefs and SEMrush, or create a custom report with channels you choose:\u003C/p>\u003Cp>Connect sources once and create hundreds of different report types. \u003C/p>\u003Ch3>3. Add the Facebook Ads account as a source\u003C/h3>\u003Cp>Now we’ll show you how to add a Facebook Ads account as a data source.\u003C/p>\u003Col style=\"list-style-type:decimal;\">\u003Cli>Open Whatagraph and click \u003Cstrong>Create new\u003C/strong> in the top-right corner.\u003C/li>\u003Cli>Choose to \u003Cstrong>Create from template\u003C/strong>.\u003C/li>\u003Cli>Scroll down to find the Facebook Ads template and click on it.\u003C/li>\u003Cli>Now you have a Facebook Ads report with basic metrics.\u003C/li>\u003Cli>To add a Facebook Ads source, click \u003Cstrong>Actions\u003C/strong> > \u003Cstrong>Manage Data Sources\u003C/strong>, and then \u003Cstrong>Browse More Sources.\u003C/strong>\u003C/li>\u003Cli>Select \u003Cstrong>Facebook Ads\u003C/strong> and pick one of the available accounts. \u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_17_at_01_18_48_295c97b572.png\" alt=\"Screenshot 2023-03-17 at 01.18.48.png\">\u003C/p>\u003Ch3>4. Start with a report template\u003C/h3>\u003Cp>Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/facebook-ads-report\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Facebook Ads template\u003C/u>\u003C/a> is designed to meet your client’s needs. It gives you an in-depth view of your Facebook Ads account performance and tracks ad set analytics. \u003C/p>\u003Cp>Using this template, you can present data that sheds light on your ad campaign performance. Highlight ad impressions, relevance score, cost per result, and audience demographics. \u003C/p>\u003Cp>Since Whatagraph is big on visuals, the example report begins with a cover image of your campaign, followed by four sections of the report:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Performance overview\u003C/strong>: KPIs like Amount spent, Clicks, CPC (cost per link click), Impressions, and CTR.\u003C/li>\u003Cli>\u003Cstrong>Engagement overview\u003C/strong>: Engagements, Reactions, as well as Engagement and Campaign performance per month.\u003C/li>\u003Cli>\u003Cstrong>Ad performance\u003C/strong>: Top 6 best Facebook ads by Link clicks and CTR performance.\u003C/li>\u003Cli>\u003Cstrong>User and media insights\u003C/strong>: Ad breakdown by gender, age, device, and platform placement.\u003C/li>\u003C/ul>\u003Ch3>5. Edit the report to your client’s liking\u003C/h3>\u003Cp>Once you create a basic Facebook Ads report, you can choose to edit it by adding extra widgets for different metrics and dimensions. \u003C/p>\u003Cp>Customize your Facebook Ads report template by adding graph and chart widgets, images, text boxes, calendars, and more. \u003Cbr>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_16_at_23_23_48_ee2f9b6048.png\" alt=\"Screenshot 2023-03-16 at 23.23.48.png\">\u003C/p>\u003Cp>You can custom-name your report, add logos, as well as change the color of elements to create an impression of your or your client’s branding. \u003Cbr>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_16_at_23_25_01_d47bb85791.png\" alt=\"Screenshot 2023-03-16 at 23.25.01.png\">\u003C/p>\u003Cp>And if you want to raise the bar and make your report look more professional, you can \u003Ca href=\"https://whatagraph.com/white-label\">white-label the report\u003C/a> and remove the Whatagraph branding altogether. \u003C/p>\u003Ch3>6. Automate the report delivery\u003C/h3>\u003Cp>When you’re happy with your Facebook Ads report, the only thing that remains is to \u003Ca href=\"https://whatagraph.com/automated-reporting\">\u003Cu>automate the report delivery\u003C/u>\u003C/a>. This allows you to cut the reporting time from hours every week to just minutes. \u003C/p>\u003Cp>Some clients will want to get a Facebook Ads report every week, while others are more interested in the bigger picture that comes with a monthly report.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_17_at_01_11_15_4bc719cd23.png\" alt=\"Screenshot 2023-03-17 at 01.11.15.png\">\u003C/p>\u003Cp>Luckily with Whatagraph, you don’t have to worry about those schedules. Once you \u003Ca href=\"https://whatagraph.com/integrations/facebook-ads\">connect a Facebook Ads account\u003C/a>, the data is updated in real-time. \u003C/p>\u003Cp>Now you should only set your sending intervals for every account, set the time period you want to report, and the number of recipients, and each Facebook Ads report will be delivered on autopilot. \u003C/p>\u003Ch2>Which Facebook Ads reporting tool will you use?\u003C/h2>\u003Cp>Facebook Ads collects a vast amount of data on your clients’ paid Facebook advertising. \u003C/p>\u003Cp>So much so that any attempt to manually stitch data into a meaningful report would soon turn into a time-consuming disaster. \u003C/p>\u003Cp>Don’t bother with manual reporting. \u003C/p>\u003Cp>Use Whatagraph to \u003Ca href=\"https://whatagraph.com/integrations/facebook-ads\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>create engaging Facebook Ads reports\u003C/u>\u003C/a> in minutes and schedule automated sending so that every client receives their custom-made report at a set interval. \u003C/p>\u003Cp>And the best thing — there’s no limit on the number of reports you can create, edit, and send. \u003C/p>\u003Cp>But Whatagraph is not a one-trick pony either. \u003C/p>\u003Cp>Apart from Facebook Ads reports, you can use our automated reports to visualize marketing data from over 40 platforms. \u003Cbr>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/cross_channel_report_ddbe0228b8.png\" alt=\"cross-channel-report\">\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Cu>Sign up for a free trial\u003C/u>\u003C/a> to get a first-hand feel of what Whatagraph is all about and how it can help you automate your reporting.  \u003C/p>","2023-03-17T16:21:29.764Z","2025-04-03T08:41:00.208Z","2023-03-20T09:29:56.714Z",{"id":584,"name":585,"alternativeText":576,"caption":31,"width":427,"height":428,"formats":586,"hash":592,"ext":292,"mime":293,"size":593,"url":594,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":595,"updatedAt":596},10340,"facbadsred.png",{"thumbnail":587},{"ext":292,"url":588,"hash":589,"mime":293,"name":590,"path":31,"size":591,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_facbadsred_ffe0f33871.png","thumbnail_facbadsred_ffe0f33871","thumbnail_facbadsred.png",12.56,"facbadsred_ffe0f33871",64.22,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facbadsred_ffe0f33871.png","2023-03-17T16:07:39.966Z","2024-03-14T10:20:52.955Z",{"id":456,"name":457,"about":458,"email":459,"createdAt":460,"updatedAt":461,"publishedAt":462,"slug":463,"linkedin_url":464},{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":600,"dateReorder":601,"title":602,"slug":603,"summary":604,"body":605,"read_time":12,"createdAt":606,"updatedAt":607,"publishedAt":606,"errors":528,"table_of_contents":32,"cover_image":608,"author":623,"article_category":633},2209,"2022-02-23","How to Build a Custom Report Dashboard for Social Media","build-social-media-dashboard","\u003Cp>Just doing great work as a marketing agency is not enough. Communicating that work to your clients is sometimes even more important. And unfortunately, social media can be complex and building a great social media report can take a while.\u003C/p>","\u003Cp>Even though there are tools to make this job easier, there are also some factors to consider before creating an in-depth and custom report for social media. Let's not waste any more time and get started with the guide on how to create your own custom dashboard for social media.\u003C/p>\u003Ch2>Set Your Social Media Strategy’s Goals/Channels/Metrics \u003C/h2>\u003Cp>Before you start creating a social media report, you need to come back to your marketing strategy’s goals and determine the benchmark for good social media performance.\u003C/p>\u003Cp>Goals can range from raising brand awareness to improving customer satisfaction to increasing sales and traffic. But the most important thing about these goals is how you approach them, and you should do that with a SMART model. In other words, your digital marketing goals should be:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>S\u003C/strong>pecific\u003C/li>\u003Cli>\u003Cstrong>M\u003C/strong>easurable\u003C/li>\u003Cli>\u003Cstrong>A\u003C/strong>chievable\u003C/li>\u003Cli>\u003Cstrong>R\u003C/strong>elevant\u003C/li>\u003Cli>\u003Cstrong>T\u003C/strong>ime-Bound\u003C/li>\u003C/ul>\u003Cp>Then, identify the social networks that will assist you in achieving your objectives, whether it’s for you or your client.\u003C/p>\u003Cul>\u003Cli>Where is your client’s target audience based?\u003C/li>\u003Cli>Which ads are most appropriate for you, Instagram/Facebook/LinkedIn or all?\u003C/li>\u003Cli>Which channels will help you generate more traffic to your website?\u003C/li>\u003C/ul>\u003Cp>Ask yourself various questions to determine and prioritize the impact of each social media platform on your strategy and marketing campaigns.\u003C/p>\u003Cp>Lastly, you need to define the success metrics that would validate your \u003Ca href=\"https://www.activenoon.com/social-media-marketing-strategy/\" target=\"_blank\" rel=\"noopener noreferrer\">social media marketing strategy\u003C/a>. \u003C/p>\u003Cp>If you aim to increase the click-through rate (CTR) by 20% in a given quarter, then you can include the percentage of CTR you’re aiming to get. \u003C/p>\u003Cp>When choosing your social media metrics, be wary of vanity metrics. These metrics appear essential but have no intrinsic value to you or your client. For example, likes and shares are nice to see when they’re growing but they really make no impact on a client’s bottom line, regardless of the demographics behind those figures.\u003C/p>\u003Cp>Success metrics vary by team, goals, industry and client's need but here are some key performance indicators to include in your report:\u003C/p>\u003Cul>\u003Cli>Conversion rate\u003C/li>\u003Cli>Return on ad spend (ROAS)\u003C/li>\u003Cli>Number of leads generated\u003C/li>\u003Cli>Social share of voice (SoV)\u003C/li>\u003C/ul>\u003Cp>OK, now we are ready to talk about reports. First, let’s cover the tools that help to create modern, visual and custom social media reports.\u003C/p>\u003Cp>\u003Ca href=\"/social-media-report-tool\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Build_20_Your_20_Social_20_Media_20_Report_20with_20_Whatagraph_57cf6007c0.png\" alt=\" Build Your Social Media Report with Whatagraph\">\u003C/a>\u003C/p>\u003Ch2>Use a Social Media Reporting Tool\u003C/h2>\u003Cp>It is a good idea to create manual reports using Google Analytics or the excel-like Looker (formerly known as Google Data Studio). You most likely developed your own system and process, are familiar with its in and outs, and are unwilling to invest in something more modern.  But what we suggest you do is simply learn about other options.\u003C/p>\u003Cp>One of those options is reporting tools. They do the following:\u003C/p>\u003Cul>\u003Cli>Save time\u003C/li>\u003Cli>Store your marketing data\u003C/li>\u003Cli>Track \u003Ca href=\"/real-time-dashboard\">real-time data\u003C/a>\u003C/li>\u003Cli>Allow you to customize your reports\u003C/li>\u003Cli>Use data visualization elements\u003C/li>\u003Cli>Provide automatic data updates\u003C/li>\u003Cli>Allow marketers to manage multiple channels at once\u003C/li>\u003C/ul>\u003Cp>For example, Whatagraph, a leading \u003Ca href=\"/social-media-report-tool\">social media data reporting\u003C/a> tool, can customize not only interactive reports but also \u003Ca href=\"https://whatagraph.com/white-label\">white-label\u003C/a> and automate them.\u003C/p>\u003Cp>Whatagraph users can save \u003Ca href=\"https://whatagraph.com/case-studies/uptick-marketing\">40 hours per month\u003C/a> for your marketing team just by allowing AI to pull data, aggregate it and visualize it. Imagine how much more time is being saved by sending automated reports to show your marketing efforts. \u003C/p>\u003Cp>Whatagraph also went above and beyond to provide more than 90 pre-made good-to-go report \u003Ca href=\"/templates\">templates\u003C/a>, half of them being just for social media.\u003C/p>\u003Ch3>Social media reporting tools - what are your choices?\u003C/h3>\u003Cp>Do you know what sets Microsoft Excel and Looker apart from Whatagraph? Customer service. You can’t get that with those tools. Whatagraph is committed to assisting marketers in creating the best social media reports, resolving any bugs, and providing first-rate service.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Whatagraph_20_You_Tube_20dashboard_8b896d2be3.png\" alt=\"whatagraph YouTube dashboard\">\u003C/p>\u003Cp>You could also consider Tableau to track your social media performance metrics. They provide data blending, \u003Ca href=\"https://www.delightchat.io/blog/ways-to-improve-ecommerce-customer-service\">good customer service\u003C/a>, and data visualization. They also offer 60 integrations, predictive analysis and forecasts. However, they lack both white-label and automation features for your social media campaigns.\u003C/p>\u003Cp>Lastly, take a look at Databox. They do offer white-label, customization and even automation. They also provide more than 200+ analytics dashboard examples and 70+ integrations. However, if you want to customize your report, Dababox might not be \u003Ci>it\u003C/i>, as this feature is extremely limited.\u003C/p>\u003Ch2>Version 1: Choose a Report Template for Social Media\u003C/h2>\u003Cp>You now finally reached the first option of \u003Ca href=\"https://whatagraph.com/blog/articles/social-media-report\">creating social media reports\u003C/a> - from a template. If you use a tool such as Whatagraph, there are plenty of templates available in our library.\u003C/p>\u003Cp>Creating reports from a template is great because, at least in Whatagraph, the templates have all the essentials: key metrics, best widgets, and data sources.\u003C/p>\u003Cp>It’s so easy to create a cross-channel social media report, or just a Facebook ads traffic report; you’re literally done in minutes.\u003C/p>\u003Cp>Here is how to do it:\u003C/p>\u003Ch3>\u003Cstrong>1.\u003C/strong> \u003Cstrong>Create a Whatagraph account. \u003C/strong>\u003C/h3>\u003Cp>You will then be assigned an account manager who will show you how to use the \u003Ca href=\"https://whatagraph.com/templates/social-media-report\">social media reporting template\u003C/a>; guide you with the most useful \u003Ca href=\"/blog/articles/social-media-key-performance-indicators\">social media KPIs\u003C/a> for your report, and offer you best practices for your reporting needs.\u003C/p>\u003Ch3>\u003Cstrong>2. Press on the {Create New \u003C/strong>→ \u003Cstrong>Create from template}. \u003C/strong>\u003C/h3>\u003Cp>You should see this↓ \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/whatagraph_20activity_20panel_877a7a1317.png\" alt=\"whatagraph activity panel\">\u003C/p>\u003Cp>Then an entire template library will be presented on your screen ↓\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Whatagraph_20template_20library_b8243bc448.png\" alt=\"Whatagraph template library\">\u003C/p>\u003Cp>You can easily filter reports by integrations and type. As you can see above, we’ve filtered the report to ‘All Paid Advertising’ to see only the most relevant \u003Ca href=\"https://whatagraph.com/templates/social-media-dashboard\">social media dashboard \u003C/a>and report templates.\u003C/p>\u003Cp>\u003Cstrong>Example\u003C/strong> - Let’s say you want to \u003Ca href=\"https://whatagraph.com/blog/articles/best-social-media-analytics-tools\">create better content with Social Media analytics\u003C/a>. \u003C/p>\u003Cp>In Whatagraph, you can select any of the report templates, such as the Instagram page report. \u003C/p>\u003Cp>This is what you’d get ↓\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Social_20_Media_20analytics_2a2d64b8a9.png\" alt=\"Social Media analytics\">\u003C/p>\u003Ch3>3. Connect your data sources. \u003C/h3>\u003Cp>The screenshot above shows \u003Ci>sample data\u003C/i> and you can easily change that by pressing\u003Cstrong> Make changes → Sample data → Change → Add source → Connect any social media accounts. \u003C/strong>\u003C/p>\u003Cp>\u003Ci>Note that you can connect any or all of the 40+ data sources Whatagraph integrates with.\u003C/i>\u003C/p>\u003Cp>Here is how the flow would look visually ↓\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/social_20media_20accounts_6d31db358e.png\" alt=\"social media accounts\">\u003C/p>\u003Cp>That’s it; you’ve got the report.\u003C/p>\u003Ch2>Version 2: Create a Social Media Report From Scratch\u003C/h2>\u003Cp>We promise it’s not as bad as it may sound.\u003C/p>\u003Cp>Creating a report from scratch in Whatagraph, simply means starting to develop a report from this blank page ↓\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Create_20a_20_Social_20_Media_20_Report_20_From_20_Scratch_d3e3a5d28f.png\" alt=\"Create a Social Media Report From Scratch\">\u003C/p>\u003Cp>Here is a step-by-step guide to creating your report from scratch:\u003C/p>\u003Ch3>1. Create a Whatagraph account.\u003C/h3>\u003Cp>It’s as easy as signing up for a free trial.\u003C/p>\u003Ch3>2. Press on the {Create New → Blank} \u003C/h3>\u003Cp>You should see this↓\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/whatagraph_20activity_20panel_202_8479744c8c.png\" alt=\"whatagraph activity panel 2\">\u003C/p>\u003Ch3>3. Choose a channel you want to pull data from. \u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Choose_20a_20channel_20you_20want_20to_20pull_20data_20from_2fef069fc0.png\" alt=\"Choose a channel you want to pull data from\">\u003C/p>\u003Ch3>4. Drag and drop pre-made widgets. \u003C/h3>\u003Cp>To do that, take a look at your SMART goals and metrics. This way, you’ll see the most relevant social media report. \u003C/p>\u003Cp>If we continue to aim for a 20% increase in click-through rate (CTR), this is how our report would look ↓\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Drag_20and_20drop_20pre_made_20widgets_d289f33d24.png\" alt=\"Drag and drop pre-made widgets\">\u003C/p>\u003Ch3>5. Customize your report. \u003C/h3>\u003Cp>This step is optional but can be immensely useful. Change the theme, logo, domain, and fonts. You can easily change the report to match your or your client’s (however you need) business branding.\u003C/p>\u003Cp>Pro tips: \u003C/p>\u003Cul>\u003Cli>You can add widgets for different social media channels. \u003C/li>\u003Cli>You can create new widgets and new metrics formulas.\u003C/li>\u003C/ul>\u003Ch2>Set up Report Delivery\u003C/h2>\u003Cp>Lastly, set up report delivery. \u003C/p>\u003Cp>Once you have developed the report you are happy with and are ready to send it to clients, social media managers, or your team members, follow these steps for an easy automation process.\u003C/p>\u003Ch3>1. Press on the {Action → Automate report}.\u003C/h3>\u003Ch3>2. Choose sending frequency, delivery day and time, and time zone. \u003C/h3>\u003Cp>This info will depend on what you agree with your clients and your agency’s working hours.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Set_20up_20_Report_20_Delivery_83ff7e17e0.png\" alt=\"Set up Report Delivery\">\u003C/p>\u003Ch3>3. Press continue.\u003C/h3>\u003Ch3>4. Add the e-mail addresses of report recipients.\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Add_20the_20e_mail_20addresses_20of_20report_20recipients_aea7b9c883.png\" alt=\"Add the e-mail addresses of report recipients\">\u003C/p>\u003Ch2>Bottom Line\u003C/h2>\u003Cp>Hopefully, this blog helped to decide which way of creating custom social media reports is more beneficial for you and your clients. \u003C/p>\u003Cp>And well, if you are here, you might just take a sneak peek at what Whatagraph has to offer. See for yourself how effortlessly you can create social media reports, customize them and then automatically, without doing the extra work, send the report to your stakeholders. \u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Sign up for free trial\u003C/a> today, and we’ll get you started in no time!\u003C/p>","2022-02-23T16:27:49.000Z","2025-04-24T18:10:25.138Z",{"id":609,"name":610,"alternativeText":602,"caption":31,"width":427,"height":428,"formats":611,"hash":618,"ext":292,"mime":293,"size":619,"url":620,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":621,"updatedAt":622},10016,"social%20media%20Report%20Dashboard.png",{"thumbnail":612},{"ext":292,"url":613,"hash":614,"mime":293,"name":615,"path":616,"size":617,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_social_20media_20_Report_20_Dashboard_4479a17f70.png","thumbnail_social_20media_20_Report_20_Dashboard_4479a17f70","thumbnail_social%20media%20Report%20Dashboard.png","strapi_blog_files",14.38,"social_20media_20_Report_20_Dashboard_4479a17f70",66.27,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/social_20media_20_Report_20_Dashboard_4479a17f70.png","2023-02-14T17:29:29.444Z","2024-05-06T17:17:58.961Z",{"id":624,"name":625,"about":626,"email":627,"createdAt":628,"updatedAt":629,"publishedAt":630,"slug":631,"linkedin_url":632},127,"Dominyka Vaičiūnaitė","Dominyka is a copywriter at Whatagraph with a background in product marketing and customer success. Her degree in Mass Communications/Media Studies helps her to use simple words to explain complex ideas. In addition to adding value to our landing pages, you can find her name behind numerous product releases, in-app notifications, and guides in our help center. ","dominyka.v@whatagraph.com","2023-01-20T11:02:43.938Z","2023-08-22T15:46:29.592Z","2023-01-20T11:02:43.934Z","dominyka-vaiciunaite","https://www.linkedin.com/in/dominyka-vaiciunaite/",{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":635,"dateReorder":636,"title":637,"slug":638,"summary":639,"body":640,"read_time":31,"createdAt":641,"updatedAt":642,"publishedAt":641,"errors":528,"table_of_contents":32,"cover_image":643,"author":657,"article_category":667},2066,"2021-01-21","How to Create a LinkedIn Ads Report in 5 Easy Steps (+Template)","build-linkedin-ads-report","\u003Cp>With over \u003Ca href=\"https://thesocialshepherd.com/blog/linkedin-statistics\">\u003Cu>875 million users\u003C/u>\u003C/a>, LinkedIn is the place to be for businesses. Whether you’re looking to hire people or sell products or services, ignoring this business network is not something you should do.\u003C/p>","\u003Cp style=\"text-align:justify;\">With over \u003Ca href=\"https://thesocialshepherd.com/blog/linkedin-statistics\">\u003Cu>875 million users\u003C/u>\u003C/a>, LinkedIn is the place to be for businesses. Whether you’re looking to hire people or sell products or services, ignoring this business network is not something you should do.\u003C/p>\u003Cp style=\"text-align:justify;\">Besides finding amazing talent, many companies use LinkedIn ads for \u003Ca href=\"https://whatagraph.com/blog/articles/lead-generation-kpis\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>lead generation\u003C/u>\u003C/a> and immediate sales. Although the ads are relatively expensive compared to similar platforms and formats, the targeting is super precise and you can achieve exceptional results on LinkedIn.\u003C/p>\u003Cp style=\"text-align:justify;\">If you want to report on the results of ad campaigns on LinkedIn, you could do it natively, from the platform. Or you could create a LinkedIn ads report and highlight your LinkedIn ad campaign performance all the while impressing your clients.\u003C/p>\u003Cp style=\"text-align:justify;\">Today, we’ll show you how to create this report in just a few easy steps.\u003C/p>\u003Ch2 style=\"text-align:justify;\">What is a LinkedIn ads report?\u003C/h2>\u003Cp style=\"text-align:justify;\">A LinkedIn ads report is a business document that shows key LinkedIn ad metrics to relevant stakeholders, such as clients or marketing managers. The goal of this report is to accurately show the return on investment of an ad account. Depending on the business, LinkedIn ads budgets can be massive, so accurate ad performance is crucial.\u003C/p>\u003Cp style=\"text-align:justify;\">If you want to give your clients access to real-time LinkedIn ads data and KPIs, you should consider a \u003Ca href=\"https://whatagraph.com/templates/linkedin-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>LinkedIn dashboard\u003C/u>\u003C/a> instead. \u003C/p>\u003Ch2 style=\"text-align:justify;\">How to create a LinkedIn ads report in 5 easy steps\u003C/h2>\u003Cp style=\"text-align:justify;\">Creating reports manually is very old school. In 2023, you have countless \u003Ca href=\"https://whatagraph.com/marketing-reporting-software\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>reporting tools\u003C/u>\u003C/a> at your disposal to automate your work, and creating your reports is another thing you can do more quickly. Besides, copying and pasting data manually from your LinkedIn campaign manager is not only time-consuming but also opens up possibilities for human error.\u003C/p>\u003Cp style=\"text-align:justify;\">Here is how to create a LinkedIn ads report in minutes instead of hours.\u003C/p>\u003Ch3 style=\"text-align:justify;\">Step 1: Think about your clients’ needs\u003C/h3>\u003Cp style=\"text-align:justify;\">Not every client is the same and depending on their needs and their knowledge of the LinkedIn ads platform, you’re going to make different choices at the very beginning. If they’re someone who never used LinkedIn for PPC and have no idea how it work, their report will be vastly different compared to someone who ran LinkedIn ads in-house.\u003C/p>\u003Cp style=\"text-align:justify;\">\u003Cstrong>Determine what the client needs in terms of information and how much prior knowledge they have. \u003C/strong>Based on these factors, you can decide what to include and what to leave out in your LinkedIn ads reports.\u003C/p>\u003Cp style=\"text-align:justify;\">At the end of the day, the report shouldn’t just be accurate and up-to-date, it should also meet the individual needs of each client, going beyond the ad spend and campaign group performance.\u003C/p>\u003Ch3 style=\"text-align:justify;\">Step 2: Decide on the key LinkedIn ads metrics you want to report on\u003C/h3>\u003Cp style=\"text-align:justify;\">Based on the campaigns you’re running and the insights your clients need, you’re going to pick a set of \u003Ca href=\"https://whatagraph.com/kpi-reporting-tool\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>key performance metrics\u003C/u>\u003C/a> to show in each report. Here are some relevant metrics to get you inspired:\u003Cbr> \u003C/p>\u003Cul>\u003Cli>Conversion rate\u003C/li>\u003Cli>Click through rate (CTR)\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>Cost per click (CPC)\u003C/li>\u003Cli>Audience demographics\u003C/li>\u003Cli>Cost per lead (CPL)\u003C/li>\u003Cli>Campaign engagement rate\u003C/li>\u003Cli>LinkedIn page views\u003C/li>\u003Cli>Ad frequency\u003C/li>\u003C/ul>\u003Cp style=\"text-align:justify;\">And many others. Once again, the metrics will differ based on the client, the target audience and the types of campaigns you’re running for them on their LinkedIn ads account.\u003C/p>\u003Ch3 style=\"text-align:justify;\">Step 3: Choose a marketing reporting tool that works well with LinkedIn ads\u003C/h3>\u003Cp style=\"text-align:justify;\">The ultimate way to create automated, modern, and beautiful LinkedIn ads reports is to use a reporting tool. \u003C/p>\u003Cp style=\"text-align:justify;\">First of all, you want to make sure to choose a tool that has native LinkedIn ads integration. That way, all you have to do is connect your clients’ LinkedIn accounts and you can start reporting.\u003C/p>\u003Cp style=\"text-align:justify;\">\u003Ca href=\"https://whatagraph.com/integrations/linkedin-ads\">Whatagraph’s LinkedIn ads integration\u003C/a> is just one of the 40+ available data sources. So, if you want to \u003Ca href=\"https://whatagraph.com/blog/articles/cross-channel-marketing-report\">create cross-channel reports\u003C/a> and combine LinkedIn ads with Facebook Ads, Twitter Ads, Google Ads, or other \u003Cu>social media platforms\u003C/u> - you can do that with Whatagraph.\u003C/p>\u003Cp style=\"text-align:justify;\">If you run an agency, you’re going to need a tool that supports a large variety of platforms - not just LinkedIn. Take a look at \u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>our list of integrations\u003C/u>\u003C/a> and you’ll see why agencies all over the world love using Whatagraph for reporting on a variety of marketing channels. From Google Analytics to Shopify - we cover a variety of platforms and apps for your agency's needs.\u003C/p>\u003Cp style=\"text-align:justify;\">Your reporting tool should also be able to support various data visualization types so that you can show the LinkedIn account performance in different ways. With Whatagraph, you can visualize your data with bar charts, graphs, pie charts, tables\u003C/p>\u003Ch3 style=\"text-align:justify;\">Step 4: Use a LinkedIn ads report template\u003C/h3>\u003Cp style=\"text-align:justify;\">There are two ways you can go about LinkedIn ad reports. You can create them on your own from scratch, building it from different available elements. In a tool like Whatagraph, building a report yourself is easy because the report builder is very intuitive and easy to use.\u003C/p>\u003Cp style=\"text-align:justify;\">The second, better approach is to use a \u003Ca href=\"https://whatagraph.com/templates/linkedin-ads-report\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>LinkedIn ads report template\u003C/u>\u003C/a> that looks like this:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_In_ads_report_template_6bfe541046.png\" alt=\"LinkedIn report template\">\u003C/p>\u003Cp style=\"text-align:justify;\">Once you grab this template from the Whatagraph report template library, your report will start generating right before your eyes. Since you connected your client’s account beforehand, the template will get populated with live, accurate data.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linkedin_engagement_metrics_d2fa536e77.png\" alt=\"Linkedin engagement metrics\">\u003C/p>\u003Cp style=\"text-align:justify;\">Of course, this is not the final look of your report. Once the data populates, you can edit the report to your client’s liking. You can add or remove widgets, change date ranges, add custom image and text fields, and more.\u003C/p>\u003Cp style=\"text-align:justify;\">In the end, the template helps you set up the basics and populates the report with the most important metrics for LinkedIn ad reporting. It’s up to you to change it to suit the needs of your client(s) or manager(s).\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_In_ads_KP_Is_68f7fc4e7c.png\" alt=\"LinkedIn KPIs\">\u003C/p>\u003Cp style=\"text-align:justify;\">For agencies, we have a \u003Ca href=\"https://whatagraph.com/white-label\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>white label\u003C/u>\u003C/a> option that lets you remove all Whatagraph branding from your LinkedIn performance reports to make them even more personalized and on-brand.\u003C/p>\u003Ch3 style=\"text-align:justify;\">Step 5: Automate your report delivery\u003C/h3>\u003Cp style=\"text-align:justify;\">It may not sound like a big deal at first, but sending out report emails weekly or monthly takes a few hours at a time. You have to manually update the data, prepare the email, schedule it, review it, and then hit “send”.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Automate_your_Linked_In_report_30844a9cfe.png\" alt=\"Automate your LinkedIn report\">\u003C/p>\u003Cp style=\"text-align:justify;\">Think about the number of times you have to send out information about account performance if you have just 10 clients, all in need of weekly reports. \u003C/p>\u003Cp style=\"text-align:justify;\">Instead, you can automate the report delivery with Whatagraph. Just choose the intervals at which you want them to go out. Weekly, monthly, quarterly or any other customer interval you need.\u003C/p>\u003Cp style=\"text-align:justify;\">You can also add an optional review step when you don’t want the report to go out before someone gives it one final look and optimizes the last details.\u003C/p>\u003Ch2 style=\"text-align:justify;\">Start sending better LinkedIn Ads reports today\u003C/h2>\u003Cp style=\"text-align:justify;\">Managing LinkedIn ads can be incredibly stressful, especially when dealing with big budgets and even bigger clients. This is why creating LinkedIn Ads reports should be effortless and easy.\u003C/p>\u003Cp style=\"text-align:justify;\">If you want to start creating reports in minutes rather than hours and have your clients impressed with the presentation, \u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Cu>sign up for Whatagraph today\u003C/u>\u003C/a>!\u003Cbr> \u003C/p>","2021-01-21T18:20:44.000Z","2025-02-13T13:41:37.167Z",{"id":644,"name":645,"alternativeText":637,"caption":31,"width":427,"height":428,"formats":646,"hash":652,"ext":292,"mime":293,"size":653,"url":654,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":655,"updatedAt":656},10326,"liknedadrep.png",{"thumbnail":647},{"ext":292,"url":648,"hash":649,"mime":293,"name":650,"path":31,"size":651,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_liknedadrep_851f538d2d.png","thumbnail_liknedadrep_851f538d2d","thumbnail_liknedadrep.png",13.13,"liknedadrep_851f538d2d",66.45,"https://s3.us-east-2.amazonaws.com/whatagraph.com/liknedadrep_851f538d2d.png","2023-03-15T13:56:33.015Z","2024-03-19T13:25:09.168Z",{"id":658,"name":659,"about":660,"email":661,"createdAt":662,"updatedAt":663,"publishedAt":664,"slug":665,"linkedin_url":666},130,"Mile Zivkovic","Mile is the ex-Head of Content at Whatagraph. A marketing heavy with almost a decade of SaaS industry experience, Mile has managed multiple content marketing teams without losing an ounce of his writing passion. ","mile.z@whatagraph.com","2023-01-20T11:02:48.547Z","2024-12-12T12:31:43.348Z","2023-01-20T11:02:48.546Z","mile-zivkovic","https://www.linkedin.com/in/mile-zivkovic/",{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":5,"title":344,"subtitle":669,"createdAt":670,"updatedAt":671,"publishedAt":672,"text_banner":31,"bottom_banner":31},"\u003Cp>Dive into Whatagraph product updates, how-tos, company news, product reviews, and educational content to get the most out of your marketing data.\u003C/p>","2022-11-18T08:43:50.870Z","2025-07-03T08:13:56.278Z","2022-11-18T08:43:52.413Z",{"data":674,"meta":681},{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448,"toc_banner":675},{"id":270,"content":676,"cta":677,"cta_collection":31},"Learn how to implement AI successfully at your agency",{"id":678,"label":679,"url":367,"subtext":31,"style":680,"element_id":31,"color":31,"icon":31,"width":31},1611,"Get free playbook","button",{},1759916844039]