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If you’re looking for Supermetrics alternatives, fear not, we’re here to help.\u003C/p>\u003Cp>In this article, we’ll take you through:\u003C/p>\u003Cul>\u003Cli>The shortcomings of Supermetrics\u003C/li>\u003Cli>9 best Supermetrics alternatives\u003C/li>\u003Cli>Key features and pricing of each tool\u003C/li>\u003C/ul>","\u003Cp>Supermetrics is great for moving your data from different platforms to databases, but it’s far from perfect. Users online say it’s:\u003C/p>\u003Cp>\u003Cstrong>❌   Expensive: \u003C/strong>Supermetrics’ pricing is based on the number of data sources, users, teams, and accounts (which can quickly become confusing). There are also multiple pricing combinations (e.g. Supermetrics + Looker Studio) and you’ll need to purchase add-ons for extra users and data sources. If you need a complete data solution, it can cost you 1000s of dollars a month. \u003C/p>\u003Cp>\u003Cstrong>❌   Buggy\u003C/strong>: Many users report bugs, inconsistencies, and connectivity problems when pulling data from platforms like Facebook. They also complain about failed scheduled queries which forces manual data extraction, wasting more time. \u003C/p>\u003Cp>\u003Cstrong>❌   Poor customer support\u003C/strong>: Supermetrics rely heavily on AI chatbots which “closes out” the chats before resolving issues. And even those users who are paying extra for “Premium Support” find it difficult to get in touch with a human representative. If you've experienced this first hand before, you know how frustrating it can be to not get the help you need.\u003C/p>\u003Cp>\u003Cstrong>❌   Difficult to use: \u003C/strong>Supermetrics comes with a steep learning curve, especially for non-tech savvy marketers and team members. Most had to hire a data scientist to maintain data pipelines. \u003C/p>\u003Cp>\u003Cstrong>❌   Limited:\u003C/strong> Supermetrics is purely a “data-moving” tool—there are no built-in visualizations available. You’ll need to ship your data to a third-party tool like Tableau or Looker Studio, \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\" target=\"_blank\" rel=\"noopener noreferrer\">which creates more problems than it solves\u003C/a>.\u003C/p>\u003Cp>___\u003C/p>\u003Cp>Sounds like a lot? That’s what we’re here for.\u003C/p>\u003Cp>In this article, we’ll take you through 9 best Supermetrics alternatives and competitors that are easier to use, more cost-effective, and come with great customer support.\u003C/p>\u003Ch2>9 Best Supermetrics Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 9 best Supermetrics alternatives and competitors we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Metrics Watch \u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Power My Analytics\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Adverity\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>FiveTran\u003C/li>\u003C/ol>\u003Cp>Don’t want to read through walls of text? Here’s a summary table:\u003C/p>\u003Cp>[table id=3]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large marketing agencies with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph\u003C/a> is the best Supermetrics alternative in 2024 (and beyond). It's an all-in-one marketing data platform that makes it ridiculously easy to collect, monitor, and report on your marketing data.\u003C/p>\u003Cp>It’s the only tool on our list that covers the entire data journey on one platform—from data connections and transformations to visualizations and data transfers. \u003C/p>\u003Cp>In a nutshell, here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data collection. \u003C/strong>Connect\u003Cstrong> \u003C/strong>to your data sources and channels in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Data management. \u003C/strong>Organize your data, teams, clients, locations, and currencies on one platform. \u003C/li>\u003Cli>\u003Cstrong>Data transformation. \u003C/strong>Organize and unify your data to be analysis-ready. Make custom metrics and dimensions, and blend data sources together without writing a single line of code. Whatagraph also converts one currency to another automatically on your dashboards.\u003C/li>\u003Cli>\u003Cstrong>Data visualization.\u003C/strong> Visualize your transformed data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\" target=\"_blank\" rel=\"noopener noreferrer\">ready-made templates\u003C/a>. Create white-labeled reports with custom logos, domains, and color schemes. No need to export your data to another visualization or BI tool.\u003C/li>\u003Cli>\u003Cstrong>Data sharing.\u003C/strong> Share reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your \u003Ca href=\"https://whatagraph.com/data-transfer/google-bigquery\">data to BigQuery\u003C/a> through Whatagraph.\u003C/li>\u003C/ol>\u003Cp>Plus, if you ever need help, you can reach out instantly to our \u003Ci>human \u003C/i>Customer Support team through the live chat on our website.\u003Cstrong> \u003C/strong>We respond within 3 minutes and resolve issues within 24 hours.\u003C/p>\u003Cp>But how does Whatagraph compare against Supermetrics exactly? Let’s take a look:\u003C/p>\u003Ch3>Whatagraph vs. Supermetrics: Head-to-Head Comparison\u003C/h3>\u003Cp>Our team did extensive research on how Whatagraph compares against Supermetrics and you can find \u003Ca href=\"https://whatagraph.com/alternatives/supermetrics\" target=\"_blank\" rel=\"noopener noreferrer\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are four key ways Whatagraph outperforms Supermetrics:\u003C/p>\u003Cp>\u003Cstrong>1. Stable, reliable, and all-in-one platform\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/All_in_one_marketing_data_platform_Whatagraph_56f846f016.webp\" alt=\"All in one marketing data platform - Whatagraph\">\u003Cbr>Supermetrics is, what I like to call it, the “middleman” of data. \u003C/p>\u003Cp>It pulls your data from marketing platforms like Google Analytics 4, Google Ads, Shopify, etc., and ships this data to more third-party tools like \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a>, spreadsheets, or data warehouses.  \u003C/p>\u003Cp>But when your data has to flow from [X platform] → Supermetrics → [Y platform], there are higher chances of data inconsistencies, bugs, and connection issues.\u003C/p>\u003Cp>In fact, that’s one of the complaints we see the most about Supermetrics online. Here’s \u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-8832727\" target=\"_blank\" rel=\"noopener noreferrer\">what one user said on G2.com\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_con_5_connectivity_issues_f9b7ed7129.png\" alt=\"Screenshot of Supermetrics Review - Whatagraph\">\u003C/p>\u003Cp>Whatagraph, in contrast, removes this middleman.\u003C/p>\u003Cp>From connecting to your data sources, to cleaning it up, to visualizing and sharing it, Whatagraph takes care of your entire data journey. This means:\u003C/p>\u003Cul>\u003Cli>There are less chances of data inconsistencies, connection issues, or breakages.\u003C/li>\u003Cli>Your data is safe, secure, and organized on one platform.\u003C/li>\u003Cli>You don’t need to jump from one platform to another.\u003C/li>\u003Cli>You don’t need to learn how to use new tools.\u003C/li>\u003C/ul>\u003Cp>Plus, the \u003Ca href=\"https://whatagraph.com/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">integrations\u003C/a> we provide at Whatagraph are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>.\u003Cstrong> \u003C/strong>This means they’re more seamless, stable, and reliable. \u003C/p>\u003Cp>And our Product engineers regularly maintain these integrations so you don’t have to.\u003C/p>\u003Cp>Fully-managed integrations also mean if there are bugs, we can resolve them quickly without having a third-party company involved. \u003C/p>\u003Cp>Our current users love how seamless, stable, and simple the data connection process is. Here’s \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8068613\" target=\"_blank\" rel=\"noopener noreferrer\">what one of them said on G2.com\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_pro_1_f445d0bbf9.png\" alt=\"Screenshot of Whatagraph Review - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>2. Easier to use\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers a lot of advanced features (like queries, data pivoting, pagination, etc.) which makes it a more suitable tool for data analysts with more complex use cases. \u003C/p>\u003Cp>For the average marketer or a business owner, it can take weeks and long training sessions to fully grasp all the features available, and actually start using them correctly. \u003C/p>\u003Cp>Here’s what one user said on G2.com:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_con_4_steep_learning_curve_e264c02251.png\" alt=\"Screenshot of Supermetrics Review - Whatagraph\">\u003C/p>\u003Cp>But that’s not all.\u003C/p>\u003Cp>There’s an added layer of complexity from third-party visualization tools like Looker Studio that you need to use together with Supermetrics.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio is slow\u003C/a>, clunky, and incredibly difficult to use for non tech-savvy users, taking you anywhere from 1-3 hours to create a performance report from scratch. \u003C/p>\u003Cp>Most of the ex-Loker Studio users we’ve talked to also say they needed to hire a data scientist to edit and maintain these reports. \u003C/p>\u003Cp>In contrast, we built \u003Cstrong>Whatagraph to be incredibly easy and simple. \u003C/strong>\u003C/p>\u003Cp>Thanks to plug-and-play integrations and a no-code interface, you can get Whatagraph up and running in a few hours, not days or weeks. \u003C/p>\u003Cp>All you need to do is:\u003C/p>\u003Cul>\u003Cli>Choose a channel from a menu bar.\u003C/li>\u003Cli>Connect your account.\u003C/li>\u003Cli>Connect your \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-sources\" target=\"_blank\" rel=\"noopener noreferrer\">data source\u003C/a>.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connecting_data_sources_e97d6df965.webp\" alt=\"How to connect data sources on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>Once your data has flown into the platform, you can visualize it easily in three ways:\u003C/p>\u003Cul>\u003Cli>Use one of our \u003Ca href=\"https://whatagraph.com/templates\" target=\"_blank\" rel=\"noopener noreferrer\">ready-made report templates\u003C/a> or \u003Ca href=\"https://whatagraph.com/dashboard-examples\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard examples\u003C/a>. \u003C/li>\u003Cli>Start from a blank page and use our \u003Ca href=\"https://help.whatagraph.com/en/articles/8056783-3-adding-widgets-to-a-report\" target=\"_blank\" rel=\"noopener noreferrer\">drag-and-drop widgets\u003C/a> to add metrics onto the dashboard. \u003C/li>\u003Cli>Use our Smart Builder to instantly create dashboards for your favorite marketing channels (e.g. Google Analytics 4, Google Ads).\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_Media_Overview_4ef6b6eee7.png\" alt=\"Social media report template overview - Whatagraph\">\u003C/p>\u003Cp>Want to blend data sources together or make new metrics and dimensions? You can do it via a simple workflow on Whatagraph. \u003C/p>\u003Cp>For instance, say you want to report on the total number of “Add to Cart” from both Facebook Ads and TikTok Ads. You can set up a custom metric on Whatagraph, like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_09_11_at_8_40_22_PM_776c3e47a7.png\" alt=\"How to create custom metrics on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>You can then visualize your new metric, dimension, or source instantly on your marketing reports and dashboards. On Supermetrics, you’ll need to manually refresh each report where custom data is used. \u003C/p>\u003Cp>Adjust the rules and data blends on Whatagraph without leaving the report you’re building. With Supermetrics, however, you’ll need to switch back and forth between the platform and your data visualization tool.\u003C/p>\u003Cp>Thanks to this simple and intuitive interface, “Ease of use” is our biggest pro on G2.com, and \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9619605\" target=\"_blank\" rel=\"noopener noreferrer\">one user raved\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_review_bff7a59338.png\" alt=\"Screenshot of Whatagraph review - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>3. Get white-labeled reports on one dashboard\u003C/strong>\u003C/p>\u003Cp>White-labeling is key for agencies who need their client-facing reports to look professional and personalized. \u003C/p>\u003Cp>However, Supemetrics does not allow you to white-label reports on the platform. It also doesn’t support exporting capabilities, like sharing links or downloading PDFs, natively. \u003C/p>\u003Cp>Most users have to rely on third-party visualization tools like Looker Studio for this.\u003C/p>\u003Cp>But designing your reports on Looker Studio can take you anywhere from 30 minutes to an hour—and that doesn’t include the actual data visualization part. \u003C/p>\u003Cp>On Whatagraph, you can get \u003Ca href=\"https://whatagraph.com/white-label\" target=\"_blank\" rel=\"noopener noreferrer\">white-labeled reports\u003C/a> in minutes, and on one platform. You can:\u003C/p>\u003Cul>\u003Cli>Upload your logo or your client’s logo\u003C/li>\u003Cli>Create custom color schemes \u003C/li>\u003Cli>Add footer and header texts\u003C/li>\u003Cli>Create custom domains to host and share your reports\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Marketing_Analytics_Report_75c561dade.png\" alt=\"Marketing analytics report template - Whatagraph\">\u003C/figure>\u003Cp>While Looker Studio’s reports look like glorified spreadsheets, Whatagraph’s look organized, sleek, and professional. \u003C/p>\u003Cp>Here’s a side-by-side comparison of how a \u003Ca href=\"https://whatagraph.com/templates/google-analytics-4-report\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4 report\u003C/a> looks like on Supermetrics + Looker Studio vs. on Whatagraph:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_vs_Whatagraph_2_4a843ca3db.png\" alt=\"Supermetrics vs Whatagraph reports - Whatagraph\">\u003C/p>\u003Cp>And you can automate the report sharing process on Whatagraph too. You can either:\u003C/p>\u003Col>\u003Cli>Set up automated emails to specific people at specific times, days, and cadence. Customize the email subject lines and copy.\u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or Excel spreadsheets.\u003C/li>\u003Cli>Transfer your data to BigQuery. \u003C/li>\u003C/ol>\u003Cp>All of this on one platform not only saves you massive time, but also reduces your cognitive load on having to switch between one tool to another. And gorgeous white-labeled reports are just an added bonus!\u003C/p>\u003Cp>\u003Cstrong>4. Straightforward pricing, and more cost-effective\u003C/strong>\u003C/p>\u003Cp>Supermetrics is notorious for their complex and volatile pricing. \u003C/p>\u003Cp>You’ll need to pay for each destination you want to move your data to and there are many add-ons involved: extra seats, integrations outside your normal package, and more.\u003C/p>\u003Cp>For instance, say you want to move your data to both Looker Studio and BigQuery. You’ll need to buy two separate packages, one for each. \u003C/p>\u003Cp>Supermetrics doesn’t share their pricing for BigQuery publicly, but here’s the pricing for Looker Studio: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_pricing_b761f679fd.png\" alt=\"Supermetrics pricing plans - Whatagraph\">\u003Cbr>You can see that the “Essential” and “Core” packages are quite limited (only up to 13 data sources and 2 users). They’re not viable options if you’re a marketing agency and you have dozens of client’s data sources to connect to. \u003C/p>\u003Cp>Also, if you want “Premium support”, you’ll need to opt for the “Enterprise” package, which starts from $899/month. This doesn’t include the price for BigQuery which can be another thousand dollars.\u003C/p>\u003Cp>Here’s what one user said on G2.com:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_con_1_expensive_4f87457c26.png\" alt=\"Screenshot of Supermetrics Review - Whatagraph\">\u003Cbr>Supermetrics’ pricing also fluctuates a lot—in fact, they changed their pricing twice in 2024—and users say the price has increased significantly over the years. \u003C/p>\u003Cp>This volatility can be frustrating especially if you’re a marketing agency that needs to predict and control costs to be profitable. \u003C/p>\u003Cp>On the other hand, \u003Cstrong>Whatagraph’s pricing is straightforward\u003C/strong>. All our plans include:\u003C/p>\u003Cul>\u003Cli>All native integrations\u003C/li>\u003Cli>Custom APIs\u003C/li>\u003Cli>Unlimited data blends, custom metrics, and dimensions\u003C/li>\u003Cli>Unlimited dashboards and reports\u003C/li>\u003Cli>BigQuery transfer\u003C/li>\u003C/ul>\u003Cp>This is not only more efficient for agencies covering lots of platforms, but it’s also more cost-effective. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_integrations_5bb0b8be7a.png\" alt=\"Whatagraph's data connectors - Whatagraph\">\u003C/p>\u003Cp>We also believe that \u003Cstrong>Customer Success is a must-have, not an add-on\u003C/strong>. All our plans come with a dedicated Customer Success Manager + Customer Support. \u003C/p>\u003Cp>Your CSM will help you with:\u003C/p>\u003Cul>\u003Cli>Connecting to channels and data sources\u003C/li>\u003Cli>Blending sources\u003C/li>\u003Cli>Making custom metrics and dimensions\u003C/li>\u003Cli>Creating reports\u003C/li>\u003Cli>Anything else you need\u003C/li>\u003C/ul>\u003Cp>And if you need urgent help, you can reach out to our Customer Support team member through live chat or email at\u003Cstrong> no extra cost. \u003C/strong>\u003C/p>\u003Cp>Apart from cost-savings, there are also many “softer” benefits to this\u003Cstrong> \u003C/strong>straightforward, all-in-one pricing:\u003C/p>\u003Cul>\u003Cli>You don’t have to worry about overpaying on your connectors and data sources or underutilizing them. \u003C/li>\u003Cli>You don’t need to waste time managing different plans and invoices. Just one invoice and done. \u003C/li>\u003Cli>A dedicated CSM and Customer Support means you’re truly set up for success.\u003C/li>\u003C/ul>\u003Cp>Convinced that Whatagraph is the right Supermetrics alternative for you? \u003Ca href=\"https://whatagraph.com/book-a-call\" target=\"_blank\" rel=\"noopener noreferrer\">Book a call\u003C/a> and tell us how we can help you.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Native integrations to popular marketing channels \u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Currency conversions\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Link reports to one template to edit them all at once\u003C/li>\u003Cli>Export to Excel and CSV\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Links to live dashboards\u003C/li>\u003Cli>No-code data transfer to Google BigQuery data warehouse in all plans\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Just one data warehouse destination (BigQuery) is available so far\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. \u003C/p>\u003Cp>You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>All our plans include:\u003C/p>\u003Cul>\u003Cli>Integrations with 45+ platforms\u003C/li>\u003Cli>Custom APIs\u003C/li>\u003Cli>Unlimited dashboards and reports\u003C/li>\u003Cli>Unlimited data blends, custom metrics, and dimensions\u003C/li>\u003Cli>White-labeling features\u003C/li>\u003Cli>A dedicated Customer Success Manager\u003C/li>\u003Cli>Customer support through live chat and email \u003C/li>\u003C/ul>\u003Cp>Reach out to us for a product walkthrough and a pricing plan, just for you.\u003C/p>\u003Ch2>2. Metrics Watch\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers, small businesses, and boutique agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/metrics_watch_SEO_report_d2fc936337.avif\" alt=\"Metrics Watch SEO report - Whatagraph\">\u003Cbr>Metrics Watch is an \u003Ca href=\"https://metricswatch.com/\" target=\"_blank\" rel=\"noopener noreferrer\">email-based solution\u003C/a> for sending marketing reports to team members and clients.\u003C/p>\u003Cp>It pulls KPIs from popular marketing platforms like Google Search Console, LinkedIn Ads, and Mailchimp, automatically compiles the data, and sends the report directly to your recipient’s inbox. \u003C/p>\u003Cp>This means you don’t need any third-party tools like Looker Studio or even PDFs. You can immediately send emails or automate them to go out on a daily, weekly, or monthly basis. There’s also the option to preview reports before they are sent. \u003C/p>\u003Cp>To make your life easier, Metrics Watch also offers ready-made templates that you can get started with. You can also white-label these reports by uploading your logo, choosing color schemes, and sending reports from your name and email address. \u003C/p>\u003Cp>However, Metrics Watch doesn’t offer advanced data organization features like data blends or custom metrics and dimensions \u003Ci>(Whatagraph does)\u003C/i>. There is a very basic filter to segment your data but that’s where it ends.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>12 integrations\u003C/li>\u003Cli>Report templates\u003C/li>\u003Cli>White-labeling features\u003C/li>\u003Cli>API batch reporting\u003C/li>\u003Cli>Basic data filters\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Metrics Watch Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Metrics Watch helps me automate reporting for a number of clients who need data on everything from Analytics, to Ads, to performance reporting.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/161025/Metrics-Watch/reviews/Capterra___4585864/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“As a boutique marketing agency, MetricsWatch has served our needs and simplified our reporting so far. We might need more customization as we expand though.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/161025/Metrics-Watch/reviews/Capterra___4821580/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“We’d also like to see blended metrics, for example, ROAS, but for FB Ads + Google Ads.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/161025/Metrics-Watch/reviews/Capterra___4821580/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and easy to use\u003C/li>\u003Cli>Affordable\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons\u003C/p>\u003Cul>\u003Cli>Limited integrations\u003C/li>\u003Cli>Limited customization options\u003C/li>\u003Cli>No data organization or transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Metrics Watch offers these pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Startup: \u003C/strong>$29/month for 2 reports\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$100/month for 25 reports, white labeling, and free migration\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$300/month for 100 reports, white labeling, free migration, and advanced widgets\u003C/li>\u003C/ul>\u003Ch2>3. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel.io\u003C/a> is a data pipeline tool that pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more. \u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you. \u003C/p>\u003Cp>Unlike Supermetrics, Funnel offers dashboards to visualize your key metrics. However, these dashboards are pretty basic and there aren’t a lot of customization or white-labeling options available (the company admits that it’s not a “Tableau or Looker Studio killer” yet). \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_performance_marketing_overview_report_e25df64a01.png\" alt=\"Funnel performance marketing overview report - Whatagraph\">\u003Cbr>Another area where Funnel wins against Supermetrics is their Customer Support, which \u003Ca href=\"https://www.g2.com/products/funnel/reviews?utf8=%E2%9C%93&filters%5Bsentiment_snippet%5D=678901\" target=\"_blank\" rel=\"noopener noreferrer\">users say\u003C/a> is fast, helpful, and friendly.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists \u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations. \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>4. Power My Analytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data scientists at small businesses and boutique agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=aOqn-1S7u5k\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/aOqn-1S7u5k\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Power My Analytics is a data ETL tool (Extract, Transform, and Load) that brings in data from 40+ digital marketing platforms, then ships it to warehouses, visualization tools, and spreadsheets.\u003C/p>\u003Cp>The main advantage of PMA over Supermetrics is that it automatically caches and “backfills” data for fast loading reports and API outage protection. This means there are less chances of connection breakages and slow load speed as is commonly seen on Supermetrics. \u003C/p>\u003Cp>Users on G2.com also praise Power My Analytics for its clear, and easy to use interface. PMA is also more cost-effective than Supermetrics with plans starting as low as $15/month (for one single source). \u003Cbr>\u003Cbr>However, while Power My Analytics comes with a “Data Explorer” dashboard, it’s more suitable for internal reporting and metric tracking, rather than for client reporting. If you’d like white-labeled reports, you’ll still need to rely on third-party tools like Looker Studio. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>40+ native connectors\u003C/li>\u003Cli>In-house data storage and warehousing\u003C/li>\u003Cli>Data exporting to visualization tools, warehouses, or spreadsheets\u003C/li>\u003Cli>Report templates available for Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Power My Analytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“The ease of integration with PMA is so refreshing. It takes merely seconds to set up and the data is spot on.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/power-my-analytics/reviews/power-my-analytics-review-9111013\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Very competitive pricing. Easy implementation and integration with our dashboards.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/power-my-analytics/reviews/power-my-analytics-review-9107497\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There is no live chat, their email support is very active but live chat would be great for any quick support.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/power-my-analytics/reviews/power-my-analytics-review-9107497\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Affordable pricing\u003C/li>\u003Cli>Accurate data and stable connections\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited number of connectors compared to Supermetrics and Funnel\u003C/li>\u003Cli>No live chat\u003C/li>\u003Cli>Limited templates for visualization\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Power My Analytics offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Single: \u003C/strong>$14.95/month for 1 source, 1 account, and 1 admin\u003C/li>\u003Cli>\u003Cstrong>Business:\u003C/strong> $39.95/month for 5 sources, 1 account, and 2 admins\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$99.95/month for unlimited sources, 20 accounts, and unlimited admins\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> $295/month for unlimited sources, 20 accounts, and unlimited admins. Comes with your own data warehouse and dedicated representative. \u003C/li>\u003C/ul>\u003Cp>You can also buy additional admin seats for $4.95/admin/month or additional locations for Google Business Profile for $0.25—$0.95 each per month.\u003C/p>\u003Ch2>5. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">DashThis\u003C/a> is a simple marketing reporting tool that connects to 30+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>DashThis’s main superiority above Supermetrics is its ease of use. The platform offers multiple dashboard examples which you can use to visualize your data in minutes, without having to transfer data to a third-party tool. \u003C/p>\u003Cp>At $49/month for 3 dashboards, DashThis is (a lot) cheaper than Supermetrics. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>For instance, if you’re at a marketing agency and you have international clients, you might want to convert the currency of cost metrics on your reports. DashThis doesn’t allow you to do so, while \u003Ca href=\"https://help.whatagraph.com/en/articles/6316358-how-to-display-a-different-currency-sign-in-the-widget\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph does\u003C/a>. \u003C/p>\u003Cp>Also, you can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support.\u003C/li>\u003C/ul>\u003Ch2>6. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003Cbr>Klipfolio is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Klipfolio’s main advantage over Supermetrics is that it includes a built-in visualization tool (Klips) that is high in functionality. With Klips, you can:\u003C/p>\u003Cul>\u003Cli>Pull data that's stored on premise or in the cloud, upload spreadsheets, or write custom queries\u003C/li>\u003Cli>Visualize key metrics and complex data\u003C/li>\u003Cli>Use Excel-like formulas and functions to transform your data, perform calculations, and more\u003C/li>\u003Cli>Get real-time data refresh on your dashboards\u003C/li>\u003C/ul>\u003Cp>Klipfolio users online also say they like its easy user-interface.\u003C/p>\u003Cp>However, Klipfolio’s pricing is on par with Supermetrics’, especially if you want a full data solution with unlimited metrics and dashboard views. You’ll also need to pay for two separate products: PowerMetrics and Klips, which can add up to thousands of dollars a month.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow:\u003C/strong> $190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+:\u003C/strong> $690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite:\u003C/strong> $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier: \u003C/strong>$1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> Reach out to us for a pricing plan just for you. \u003C/p>\u003Ch2>7. Adverity\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data engineers and tech-savvy marketers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=WkEUNpvfE54\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/WkEUNpvfE54\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/adverity\" target=\"_blank\" rel=\"noopener noreferrer\">Adverity\u003C/a> is an integrated no-code data platform that you can use to connect to various data sources, cleanse this data, and share it with destinations and teams of your choice. \u003C/p>\u003Cp>It uses data connectors and API-like connectors to process any type of data or format. You can also upload custom data using spreadsheets, Excel files, .json, or .xml files.\u003C/p>\u003Cp>Once the data is on the platform, you can use Adverity’s transformation engine to clean, normalize, and unify it to create a clean data stack. This data is then visualization-ready. \u003C/p>\u003Cp>Adverity does come with a basic dashboard called “Data Explorer” where you can visualize your data in charts and graphs. However, you need to create every dashboard from scratch and there aren’t many customization or white-labeling options available. \u003C/p>\u003Cp>Like Supermetrics, you’ll need to rely on a third-party visualization tool like Looker Studio to get custom reports.\u003C/p>\u003Cp>However, unlike Supermetrics, Adverity is praised for their reliability and “outstanding” support team. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>600+ pre-built connectors\u003C/li>\u003Cli>Custom integrations via spreadsheets, Excel files, .json, or .xml files\u003C/li>\u003Cli>Data transfer to databases and data lakes\u003C/li>\u003Cli>AI-powered data transformation engine\u003C/li>\u003Cli>Built-in data governance\u003C/li>\u003Cli>Data Explorer dashboard\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Adverity Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Adverity has a very easy and user-friendly user interface to navigate throughout the entire system.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The passive destination with Google Data Studio is not helping to show the data easily.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4800787\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The one thing that I don't like about the Adverity is that it has less documentation which most of the time causing confusion about how to use the Adverity.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>No-code ETL transfers\u003C/li>\u003Cli>Predefined data transformation\u003C/li>\u003Cli>A large number of sources and destinations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Difficulty to use and set up\u003C/li>\u003Cli>Basic dashboards and reports\u003C/li>\u003Cli>Even the basic pricing may be too expensive\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Adverity’s pricing is hidden behind a “Contact Us” wall, but as of 2022, the company said their pricing starts from \u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-6827335\" target=\"_blank\" rel=\"noopener noreferrer\">1500 Euros a month\u003C/a>.\u003C/p>\u003Cp>Test use cases we’ve run at Whatagraph show Adverity is at least 50% to 60% more expensive than us, while not including visualization and custom reports. \u003C/p>\u003Ch2>8. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">\u003Cbr>Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>Improvado offers over 500 data sources and channels, which is substantially higher than Supermetrics’ 100. Once your cross-channel data is on the platform, you can harmonize and clean it into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets. You can also keep your data in a fully-managed storage.\u003C/p>\u003Cp>Similar to Supermetrics and other ETL tools, you’ll still need to move your data from Improvado to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>However, Improvado does offer pre-built dashboards that you can use right away with your visualization tool of your choice. This means you won’t need to spend too much time creating dashboards and reports.\u003C/p>\u003Cp>Improvado’s uniqueness lies in its AI-powered “campaign governance” solution which automatically validates campaign targeting, naming conventions, brand safety, KPI pacing, and more. It also validates the consistency of your performance metrics and alerts you about any issues. \u003C/p>\u003Cp>But because of the vast features available, it can take months to implement Improvado. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>\u003Ch2>9. FiveTran\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at small to medium businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=TT85JYrCtIw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/TT85JYrCtIw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/fivetran-competitors\">Fivetran\u003C/a> is a data movement platform for building automated data pipelines. It allows you to move data from multiple sources to destinations using a simplified ETL process.\u003C/p>\u003Cp>Shaped according to the needs of data analysts and business intelligence users, Fivetran helps marketing teams in large enterprises control data without complex engineering and support data-backed decisions on multiple executive levels.\u003C/p>\u003Cp>\u003Cstrong>FiveTran Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Fivetran has provided us with a no code solution to extracting data into our databases and data warehouses, and has hugely simplified our data architecture and improved security.” (\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10035854\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Relying on Fivetran means depending on a third-party service for critical data workflows. If there are outages or issues on their end, it could impact your data integration processes.” (\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10262766\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Support could be so much more better.” (\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10265004\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Easy to set up\u003C/li>\u003Cli>Complete replication from any source\u003C/li>\u003Cli>Fully managed pipeline 24x7\u003C/li>\u003Cli>Normalized schemas from denormalized APIs\u003C/li>\u003Cli>Automatic schema migrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>No-code marketing analytics platform\u003C/li>\u003Cli>Automated data transformation\u003C/li>\u003Cli>Data governance and security features\u003C/li>\u003Cli>Pricing based on usage\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Time-consuming logging process\u003C/li>\u003Cli>Lacks enterprise-oriented data management features\u003C/li>\u003Cli>Limited support for historical data ingestion\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Fivetran comes with four pricing plans including the Free plan that includes all the features of the most popular Standard plan but with a usage limit of 500,000 monthly active rows.\u003C/p>\u003Cp>It’s meant for users who need to automate ETL for small amounts of data. Other plans are graded by the number of users, sync time, and advanced data features.\u003C/p>","2022-10-10T14:45:45.000Z","2025-04-16T13:39:33.272Z","","2024-10-10",{"id":454,"title":455,"slug":456,"summary":457,"body":458,"read_time":21,"createdAt":459,"updatedAt":460,"publishedAt":461,"errors":31,"table_of_contents":32,"dateReorder":462},2326,"11 Best DashThis Alternatives in 2025 [FULL Comparison Table]","dashthis-alternatives-and-competitors","\u003Cp>DashThis is a great reporting tool for freelancers and small agencies—but it quickly becomes limiting as your business grows.\u003C/p>\u003Cp>To help you find the best DashThis alternative, we scoured online reviews and talked to marketers, and came up with this list of 11 tools. \u003C/p>\u003Cp style=\"margin-left:0px;\">In this article, we’ll take you through:\u003C/p>\u003Cul>\u003Cli>The shortcomings of DashThis \u003C/li>\u003Cli>11 best DashThis alternatives\u003C/li>\u003Cli>Key features and pricing of each tool\u003C/li>\u003C/ul>","\u003Cp>The biggest complaint we hear about DashThis from ex-users and online reviews is that it’s very limited. Here are a few ways how: \u003C/p>\u003Cp>\u003Cstrong>❌  Limited integrations:\u003C/strong> DashThis only offers 30+ native integrations, which doesn’t include important channels like Salesforce, Shopify, and Google DV360. You can upload your own data via CSV files or Google Sheets, but this creates more work and takes longer time to implement. \u003C/p>\u003Cp>❌ \u003Cstrong> No advanced data transformations: \u003C/strong>Apart from a “Merge” widget, DashThis doesn’t offer advanced data calculations or organization features. You can’t blend data sources together, make custom metrics and dimensions, or organize your data sources through custom tags. \u003C/p>\u003Cp>\u003Cstrong>❌  Limited visualizations: \u003C/strong>You can only create a dashboard on DashThis using a few pre-set templates. This makes it difficult to customize your dashboard according to your or your client's preferences. Online users also say the interface is clunky and it's difficult to move widgets and tables around.\u003C/p>\u003Cp>\u003Cstrong>❌ No AI insights: \u003C/strong>You need to summarize each report manually to unearth actionable insights and next steps. \u003C/p>\u003Cp>\u003Cstrong>❌ No data transfers:\u003C/strong> DashThis is purely a visualization tool—you won’t be able to ship your data to data warehouses or spreadsheets.\u003C/p>\u003Cp>___\u003C/p>\u003Cp>If you’ve outgrown DashThis, we’re here to help. \u003C/p>\u003Cp>In this article, we’ll take you through 11 best DashThis alternatives that come with a wider selection of integrations, advanced analytics, and customization options. \u003C/p>\u003Ch2>11 Best DashThis Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best DashThis alternatives and competitors we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>Funnel\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Adverity\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>FiveTran\u003C/li>\u003C/ol>\u003Cp>Don’t want to read through walls of text? Here’s a summary table: \u003C/p>\u003Cp>[table id=1]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Marketing agencies and in-house teams that manage multiple clients or brands, need cross-channel performance reporting, and want to save hours with AI automation\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=2LO530_r8AW8NMI7\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is the easiest AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly.\u003C/p>\u003Cp>Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results—without needing technical expertise.\u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>But how does Whatagraph compare against DashThis exactly? Let’s take a look:\u003C/p>\u003Ch3>DashThis vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against DashThis and you can find \u003Ca href=\"https://whatagraph.com/alternatives/dashthis\" target=\"_blank\" rel=\"noopener noreferrer\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are five key ways Whatagraph outperforms DashThis:\u003C/p>\u003Ch3>\u003Cstrong>#1. More integrations with your favorite channels\u003C/strong>\u003C/h3>\u003Cp>While DashThis offers 30 native integrations, Whatagraph offers 55, including:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Analytics:\u003C/strong> Google Analytics 4, Matomo, Piwik Pro\u003C/li>\u003Cli>\u003Cstrong>PPC:\u003C/strong> Google Ads, LinkedIn Ads, Facebook Ads\u003C/li>\u003Cli>\u003Cstrong>Social Media:\u003C/strong> Facebook, Instagram, LinkedIn\u003C/li>\u003Cli>\u003Cstrong>SEO: \u003C/strong>Ahrefs, Google Search Console, Accuranker\u003C/li>\u003Cli>\u003Cstrong>eCommerce:\u003C/strong> Shopify, WooCommerce, BigCommerce\u003C/li>\u003Cli>\u003Cstrong>Email Marketing: \u003C/strong>ActiveCampaign, Klaviyo, Mailchimp\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Explore all integrations here\u003C/i>\u003C/a>\u003Ci>. \u003C/i>\u003C/p>\u003Cp>We’re also constantly adding new integrations—\u003Ca href=\"https://whatagraph.com/book-a-call\" target=\"_blank\" rel=\"noopener noreferrer\">please reach out to us\u003C/a> to see if we have one you need. \u003C/p>\u003Cp>Being able to integrate with more marketing channels on Whatagraph means:\u003C/p>\u003Cp>✅ You spend less time buried in CSV files and spreadsheets. \u003C/p>\u003Cp>✅ You get a true, comprehensive picture of your overall marketing performance on one platform.\u003C/p>\u003Cp>✅ There are less chances of human errors like data inconsistencies, duplicates, and missing records.\u003C/p>\u003Cp>You can also easily bring in your own data via Custom APIs, Google Sheets, or BigQuery.\u003C/p>\u003Cp>In comparison, DashThis offers custom integrations \u003Cstrong>only\u003C/strong> via CSV File and Google Sheets. However, compared to APIs, CSV files are:\u003C/p>\u003Cul>\u003Cli>Time consuming—you’ll need to manually download CSV records from your source platform and manually upload them\u003C/li>\u003Cli>Static—CSV files don’t refresh automatically\u003C/li>\u003Cli>Prone to errors\u003C/li>\u003C/ul>\u003Cp>Plus, the integrations we provide at Whatagraph are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>.\u003Cstrong> \u003C/strong>This means they’re more seamless, stable, and accurate. And our Product engineers regularly maintain these integrations so you don’t have to.\u003C/p>\u003Cp>If there are bugs, our Product team can resolve them quickly without having a third-party company involved. \u003C/p>\u003Cp>Our users love how seamless and stable connections are on Whatagraph. Here’s what Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>\u003Cstrong>#2. Powerful AI to save you time and energy\u003C/strong>\u003C/h3>\u003Cp>At Whatagraph, we’ve launched a full suite of AI features—\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>— to create, style, and analyze reports in seconds. Here’s what we mean:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Report creation in seconds:\u003C/strong> Just type what you need, and IQ builds a complete, multi-tab report for you. You can even ask it to add new tabs or create specific widgets on the fly.\u003C/li>\u003C/ul>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Instant branding:\u003C/strong> Upload a logo or image, and IQ generates a matching theme with fonts, HEX colors, and icons. Every report looks professional and on-brand without extra design work.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Automated insights: \u003C/strong>Whatagraph IQ writes clear, plain-English performance summaries for each report—perfect for client presentations and internal reviews. Instead of manually typing explanations, you get client-ready insights instantly.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Ad-hoc answers: \u003C/strong>With IQ Chat, you (and your clients) can ask questions like “Which campaign had the best ROI last month?” or “Where did our CPA spike?” and get instant answers based on your data.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/figure>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Ci>Get started with Whatagraph for free.\u003C/i>\u003C/a>\u003C/p>\u003Cp>Thanks to these AI features, agencies like \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a> are saving 100 hours per month on reporting. Lars Maat, Co-founder of Maatwerk Online, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>\u003Cstrong>#3. Easy data organization without codes\u003C/strong>\u003C/h3>\u003Cp>DashThis comes with a basic “Merge” widget where you can combine metrics from different sources to create a new one (e.g. Facebook Ads Cost + Google Ads Cost = Total Ad Cost). \u003C/p>\u003Cp>This works for small agencies or solo businesses, but quickly becomes chaotic if you have 100s of data sources.\u003C/p>\u003Cp>That’s where Whatagraph comes in.\u003C/p>\u003Cp>On Whatagraph, you’ll get an entire dedicated space for data organization, aptly called \u003Ca href=\"https://whatagraph.com/organize\">“Organize”\u003C/a> where you can:\u003C/p>\u003Cul>\u003Cli>Blend metrics and dimensions from different channels into unified metrics\u003C/li>\u003Cli>Create custom formulas\u003C/li>\u003Cli>Unify names\u003C/li>\u003Cli>Group data sources and metrics by campaigns or regions\u003C/li>\u003Cli>Save new metrics and formulas as templates to re-use the next time\u003C/li>\u003C/ul>\u003Cp>For instance, say you want to show the ‘Total Ad Spend” across multiple PPC channels. All you need to do is create a custom metric like so:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_total_ad_spend_ab55b08b47.png\" alt=\"How to create custom metric on Whatagraph - Whatagraph\">\u003C/figure>\u003Cp>Then, you’ll get an aggregated metric of “Total Ad Spend” to add to your reports.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Total_ad_spend_widget_bd3e924bac.png\" alt=\"Total ad spend widget - Whatagraph\">\u003C/p>\u003Cp>You can also combine data from completely different sources and channels. Say you want to blend data from Facebook Ads and Google Analytics 4. All you need to do is:\u003C/p>\u003Col>\u003Cli>Choose the data sources.\u003C/li>\u003Cli>Choose the dimensions and metrics you wish to use inside the blend.\u003C/li>\u003Cli>Select a \u003Ca href=\"https://help.whatagraph.com/en/articles/8930564-what-are-the-different-join-types\">join type\u003C/a>.\u003C/li>\u003Cli>Give it a name and description.\u003C/li>\u003C/ol>\u003Cp>And you can use the new blended source inside your reports right away. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blended_source_Facebook_Ads_and_GA_4_4e3b4cf348.png\" alt=\"How to blend data on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>That's not all. On \u003Ca href=\"https://whatagraph.com/pricing\">more advanced plans\u003C/a>, you’ll get IQ Dimensions, where you can just ask AI to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/li>\u003Cli>\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_bef3bef70a.webp\" alt=\"Whatagraph IQ Dimensions - Prompt to group and label data with Facebook Ads and campaign names.\">\u003Cbr>Powerful data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients clearly see the value you’re delivering rather than being stuck interpreting data.\u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients. \u003C/p>\u003Ch3>\u003Cstrong>#4. Dynamic, fully white-labeled reports in seconds\u003C/strong>\u003C/h3>\u003Cp>DashThis' reports can be limited and static.\u003C/p>\u003Cp>There’s no option to start from a blank dashboard and add your own widgets, tables, and charts in your own format. Instead, you’ll need to use pre-set templates, which aren’t very customizable. \u003C/p>\u003Cp>Here’s \u003Ca href=\"https://www.capterra.com/p/163170/DashThis/reviews/Capterra___4588297/\" target=\"_blank\" rel=\"noopener noreferrer\">what one user said on Capterra\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/dashthis_visualization_9949a74852.png\" alt=\"DashThis's review by customer\">\u003C/p>\u003Cp>DashThis also lacks thoughtful customization features that make a huge difference in user experience. For instance:\u003C/p>\u003Cp>❌ You can only resize widgets vertically, not horizontally.\u003C/p>\u003Cp>❌ You can’t add new rows to add more metrics.\u003C/p>\u003Cp>❌ You can’t change the orientation (horizontal vs. vertical) of your reports.\u003C/p>\u003Cp>❌ You can’t adjust column widths on tables.\u003C/p>\u003Cp>In comparison, \u003Cstrong>Whatagraph’s dashboards and reports are highly dynamic and customizable\u003C/strong>.\u003C/p>\u003Cp>For instance, Whatagraph IQ, you can just create a report with fully branded themes in seconds. Here’s how that works: \u003C/p>\u003Cul>\u003Cli>Upload a logo or brand image, and Whatagraph builds a matching palette with fonts, HEX codes, and chart colors\u003C/li>\u003Cli>Or describe the style you want in plain language, and Whatagraph produces a ready-to-use theme\u003C/li>\u003Cli>Fine-tune the colors and fonts manually\u003C/li>\u003Cli>Save each theme as a “Global theme” so you (and your team) can re-use it across all reports\u003C/li>\u003C/ul>\u003Cp>This means you deliver reports that look professionally designed, tailored to each client or brand, and consistent across campaigns.\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/xLMRV5bEkMx8GYoO\" target=\"_blank\" rel=\"noopener noreferrer\">social media report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_2_9501e2a32d.png\" alt=\"Social Media Report Template - A social media report with data visualizations and metrics.\">\u003C/p>\u003Cp>And here’s an example of a \u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">paid-per-click report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start building your report for free with Whatagraph.\u003C/a>\u003C/p>\u003Cp>Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>✅ \u003Ca href=\"https://www.loom.com/share/3e0b1c1b95d5473ca470bd4378461e5d\" target=\"_blank\" rel=\"noopener noreferrer\">Change the orientation\u003C/a> of your reports as Landscape or Portrait\u003C/p>\u003Cp>✅ Adjust the width and height of your charts and graphs right on the dashboard\u003C/p>\u003Cp>✅ Save reports as “templates” and re-use them the next time \u003C/p>\u003Cp>✅ Edit linked reports in one go, rather than one by one\u003C/p>\u003Cp>✅ Add multiple “Tabs” within a single report to visualize performance from different channels or campaigns\u003C/p>\u003Cp>Our customers love how simple and easy Whatagraph is to use. André Cardoso, Project and Performance Marketing Manager at \u003Ca href=\"https://wisepirates.com/\">Wise Pirates\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Whatagraph is really simple to use, intuitive, and perfect for marketing teams with limited technical knowledge.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/wise-pirates\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>When the time comes for sharing these reports, you can either:\u003C/p>\u003Col>\u003Cli>Set up automated emails to specific people at specific times, days, and cadence. Customize the email subject lines and copy.\u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or CSVs.\u003C/li>\u003Cli>Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-use-big-query\">BigQuery\u003C/a>. \u003C/li>\u003C/ol>\u003Ch3>\u003Cstrong>#5. Straightforward pricing with more value\u003C/strong>\u003C/h3>\u003Cp>DashThis pricing starts at $45/month for the Individual plan, but you’re limited to just 3 dashboards. \u003C/p>\u003Cp>To scale, you’ll need the Professional plan at $139/month for 10 dashboards, or the Business plan at $269/month for 25 dashboards. Every step up costs more—and you’re still capped on how many dashboards you can create.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dashthis_pricing_6118915d64.png\" alt=\"Dashthis Pricing - Pricing table comparing four plans with prices and features.\">\u003C/p>\u003Cp>Whatagraph takes a different approach. Pricing is based on source credits, which you use to connect and blend data. But no matter the plan, you always get:\u003C/p>\u003Cul>\u003Cli>Unlimited dashboards\u003C/li>\u003Cli>Unlimited users\u003C/li>\u003Cli>Powerful AI features (Whatagraph IQ) baked in from day one\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">\u003C/p>\u003Cp>And while Whatagraph can be more expensive than DashThis, here’s where the value is significantly higher:\u003C/p>\u003Cp>✅ Forever Free plan to test reporting with no time limits\u003C/p>\u003Cp>✅ Unlimited dashboards and users on every paid plan\u003C/p>\u003Cp>✅ Whatagraph IQ: AI report creation, insights, themes, chat, and summaries\u003C/p>\u003Cp>✅ Advanced data blending + custom metrics without code\u003C/p>\u003Cp>✅ Fully white-labeled, branded reports in seconds with IQ Themes\u003C/p>\u003Cp>✅ 30-min data refresh on every plan\u003C/p>\u003Cp>✅ Direct exports to warehouses (e.g. BigQuery) and BI tools (e.g. Looker Studio)\u003C/p>\u003Cp>✅ Responsive live chat with <4 min reply time\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ stable native integrations across paid ads, social, SEO, email, and more\u003C/li>\u003Cli>Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> – AI-powered reporting tools\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Performance monitoring overview\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli>Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli>Custom branding and white labeling\u003C/li>\u003Cli>Automated report sharing via email or live dashboard links\u003C/li>\u003Cli>Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Just one data warehouse destination (BigQuery) is available so far\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/pricing\">Whatagraph’s pricing\u003C/a> is transparent and flexible, with plans based on \u003Cstrong>source credits\u003C/strong> (how many platforms you connect and how much data you move) and the level of customization you need.\u003C/p>\u003Cp>Here’s the breakdown:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Forever Free\u003C/strong> – Get started at no cost with 5 source credits, Whatagraph IQ basics, pre-made templates, and live chat support. Perfect for testing reporting workflows without commitment.\u003C/li>\u003Cli>\u003Cstrong>Start \u003C/strong>–\u003Cstrong> $229/month (billed annually)\u003C/strong> – 20 source credits, \u003Cstrong>essential integrations\u003C/strong>, Whatagraph IQ, pre-made templates & transformations, unlimited dashboards/reports, and live chat support.\u003C/li>\u003Cli>\u003Cstrong>Boost \u003C/strong>–\u003Cstrong> $579/month (billed annually)\u003C/strong> – 60 source credits, everything in Start plus \u003Cstrong>advanced integrations\u003C/strong>, custom data transformations, white-labeling, performance overview dashboards, and a dedicated Customer Success Manager.\u003C/li>\u003Cli>\u003Cstrong>Max \u003C/strong>–\u003Cstrong> Custom pricing\u003C/strong> – 100+ source credits, everything in Boost plus \u003Cstrong>premium integrations\u003C/strong>, advanced data aggregations, Whatagraph IQ+, SSO, tailored onboarding, and priority support.\u003C/li>\u003C/ul>\u003Ch2>2. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an easy to use dashboard building tool for Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Geckoboard’s main advantage over DashThis is its wider variety of data sources (90 vs. 35). You can connect to major marketing platforms, as well as CRM, Sales, Finance, and eCommerce tools. Some examples include Shopify, Stripe, Dixa, Intercom, and Pipedrive.\u003C/p>\u003Cp>However, some of these integrations (like Safesforce and Zendesk) are only available on pricier “Pro” plans.  \u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard (similar to Whatagraph’s)\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>However, keep in mind that these dashboards are more suitable for businesses, such as “HR dashboards”, “Inventory dashboards” etc.\u003C/p>\u003Cp>Another cool feature about Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>Their dashboards are also quite basic and static with very few customization options. You also can’t ship your data to warehouses on Geckoboard. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Similar to DashThis, Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>3. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Klipfolio is way more robust than DashThis. For instance, with Klips, you can:\u003C/p>\u003Cul>\u003Cli>Pull data that's stored on premise or in the cloud, upload spreadsheets, or write custom queries\u003C/li>\u003Cli>Use Excel-like formulas and functions to transform your data, perform calculations, and more\u003C/li>\u003Cli>Get real-time data refresh on your dashboards\u003C/li>\u003C/ul>\u003Cp>However, Klipfolio is not as easy to use as DashThis. You need a lot of coding knowledge to build connections with channels and customize your dashboards. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003Cli>Highly customizable\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be difficult to set up and use\u003C/li>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow: \u003C/strong>$190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+: \u003C/strong>$690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite: \u003C/strong>$190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro:\u003C/strong> $420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier:\u003C/strong> $1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: \u003C/i>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>4. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. \u003C/p>\u003Cp>Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. \u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">\u003C/p>\u003Cp>Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this interface can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>5. Looker Studio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>Google’s free reporting tool, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a>, is a popular choice among marketers. \u003C/p>\u003Cp>Looker Studio comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Looker Studio’s key advantage against DashThis is that it’s free—but only for Google-based platforms. \u003C/p>\u003Cp>If you need data from additional SEO, social media, and paid media channels, you’ll need to buy third-party connectors and pay for monthly subscription plans.\u003C/p>\u003Cp>Looker Studio also offers more advanced data calculations, like data blends, but they are limited to 5 data sources. \u003Ci>(In comparison, there are no limits to blends on Whatagraph.)\u003C/i>\u003C/p>\u003Cp>However, \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio can be slow\u003C/a> and clunky, with many users complaining of connection breakages, slow load times, and inaccurate data. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>6. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. \u003C/p>\u003Cp>Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>One thing Databox offers that DashThis doesn’t is the Slack, email, or app updates when performance trends up or down on your tracked metrics. \u003C/p>\u003Cp>You can also save important benchmark groups to track your metrics over time, or compare them with industry standards.\u003C/p>\u003Cp>However, Databox users online say the platform is clunky and has an unappealing user interface. For instance, in the screenshot below, you’ll see that your data is visualized in a “box” format and the metrics look “squished” together and hard to read.\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_s_dashboard_template_347fa7e690.png\" alt=\"Databox's dashboard template\">Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you have dozens of similar reports for clients and you need to tweak them.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards. \u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is  only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>7. Funnel\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a powerful data cleaning and moving tool rather than a reporting tool, Funnel is a great choice.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel.io\u003C/a> is a data pipeline tool that pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data connectors with major \u003Ca href=\"https://whatagraph.com/blog/articles/best-marketing-analytics-tools\" target=\"_blank\" rel=\"noopener noreferrer\">marketing analytics tools\u003C/a> and CRM systems, such as Hubspot, Salesforce, DV360, and more. \u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you. \u003C/p>\u003Cp>You can then do custom calculations, make new metrics and dimensions, and blend data sources together to clean and unify your data.\u003C/p>\u003Cp>Once your data is cleaned and prepped, you can ship it to destinations like:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Business intelligence tools: \u003C/strong>e.g. Tableau, Looker Studio\u003C/li>\u003Cli>\u003Cstrong>Spreadsheets:\u003C/strong> e.g. Google Sheets, Excel\u003C/li>\u003Cli>\u003Cstrong>Analytics platforms:\u003C/strong> e.g. Google Analytics, Mixpanel\u003C/li>\u003Cli>\u003Cstrong>Warehouse and storage: \u003C/strong>e.g. BigQuery, Snowflake\u003C/li>\u003C/ul>\u003Cp>However, Funnel isn’t a reporting tool. Their dashboards are quite basic with limited customization and you can’t share direct reports with external parties. For this, you’ll need to rely on a third-party tool like Tableau or Looker Studio.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_performance_marketing_overview_report_e25df64a01.png\" alt=\"Funnel performance marketing overview report - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists \u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations. \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>8. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio. \u003C/p>\u003Cp>Compared to DashThis, Supermetrics is a powerful data analytics platform.\u003C/p>\u003Cp>With automated normalization, it reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones. \u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a technical background or a dedicated data scientist to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can \u003Ca href=\"https://whatagraph.com/organize\" target=\"_blank\" rel=\"noopener noreferrer\">organize your data\u003C/a> any way you want and create custom blends, metrics, and dimensions in seconds using simple workflows.\u003C/p>\u003Cp>Supermetrics also doesn’t come with native visualization dashboards. If you want to visualize your data and create reports, you’ll need to ship it to a BI tool like Looker Studio. This creates more work and headaches as you’ll now need to learn how to create dashboards in Looker Studio.\u003C/p>\u003Cp>And while Supermetrics and Looker Studio reports look like glorified spreadsheets, Whatagraph’s look clean, neat, and appealing. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_vs_Whatagraph_2_4a843ca3db.png\" alt=\"Supermetrics vs Whatagraph reports - Whatagraph\">\u003Cbr>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>150+ integrations\u003C/li>\u003Cli>Automated normalization, custom fields, and data blending\u003C/li>\u003Cli>Data storage in-house or in an external data warehouse \u003C/li>\u003Cli> AI data summaries\u003C/li>\u003Cli>Conversion events uploader from both online and offline sources directly to marketing platforms\u003C/li>\u003Cli>Data transfers to BI tools, data warehouses, and spreadsheets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.\u003C/p>\u003Ch2>9. Adverity\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams in agencies or brands\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=WkEUNpvfE54\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/WkEUNpvfE54\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/adverity\" target=\"_blank\" rel=\"noopener noreferrer\">Adverity\u003C/a> is an integrated no-code data platform that you can use to connect to various data sources, cleanse this data, and share it with destinations and teams of your choice. \u003C/p>\u003Cp>It uses data connectors and API-like connectors to process any type of data or format. You can also upload custom data using spreadsheets, Excel files, .json, or .xml files.\u003C/p>\u003Cp>Once the data is on the platform, you can use Adverity’s transformation engine to clean, normalize, and unify it to create a clean data stack. This data is then visualization-ready. \u003C/p>\u003Cp>Adverity does come with a basic dashboard called “Data Explorer” where you can visualize your data in charts and graphs. However, you need to create every dashboard from scratch and there aren’t many customization or white-labeling options available. \u003C/p>\u003Cp>Like Funnel, you’ll need to rely on a third-party visualization tool like Looker Studio to get custom reports.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>600+ pre-built connectors\u003C/li>\u003Cli>Custom integrations via spreadsheets, Excel files, .json, or .xml files\u003C/li>\u003Cli>Data transfer to databases and data lakes\u003C/li>\u003Cli>AI-powered data transformation engine\u003C/li>\u003Cli>Built-in data governance\u003C/li>\u003Cli>Data Explorer dashboard\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Adverity Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Adverity has a very easy and user-friendly user interface to navigate throughout the entire system.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The passive destination with Google Data Studio is not helping to show the data easily.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4800787\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The one thing that I don't like about the Adverity is that it has less documentation which most of the time causing confusion about how to use the Adverity.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>No-code ETL transfers\u003C/li>\u003Cli>Predefined data transformation\u003C/li>\u003Cli>A large number of sources and destinations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Difficulty to use and set up\u003C/li>\u003Cli>Basic dashboards and reports\u003C/li>\u003Cli>Even the basic pricing may be too expensive\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Adverity’s pricing is hidden behind a “Contact Us” wall, but as of 2022, the company said their pricing starts from \u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-6827335\">1500 Euros a month\u003C/a>.\u003C/p>\u003Cp>Test use cases we’ve run at Whatagraph show Adverity is at least 50% to 60% more expensive than us, while not including visualization and custom reports. \u003C/p>\u003Ch2>10. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">\u003C/p>\u003Cp>Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>You can integrate with over 500 channels and harmonize and clean your data into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets. You can also keep your data in a fully-managed storage.\u003C/p>\u003Cp>Similar to Supermetrics and other ETL tools, you’ll still need to move your data from Improvado to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>However, Improvado does offer pre-built dashboards that you can use right away with your visualization tool of your choice. This means you won’t need to spend too much time creating dashboards and reports.\u003C/p>\u003Cp>But it can take months to implement Improvado and you’ll need to have strong coding skills to build dashboards. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>\u003Ch2>11. FiveTran\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at small to medium businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=TT85JYrCtIw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/TT85JYrCtIw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/fivetran-competitors\">Fivetran\u003C/a> is an automated data movement platform that simplifies the process of moving data from various sources to destinations like data warehouses and data lakes.\u003C/p>\u003Cp>It supports over 500 connectors, including SaaS applications, databases, and files, ensuring reliable and secure data transfers.\u003C/p>\u003Cp>With Fivetran is that you can automate data replication, real-time analytics, and cloud migrations, making it easier to gain insights and drive data-driven decisions.\u003C/p>\u003Cp>A unique feature of Fivetran is its automatic schema evolution. This means that Fivetran can automatically detect and adapt to changes in the data structure of your sources.\u003C/p>\u003Cp>For example, if a new field is added to a data source, Fivetran will automatically incorporate this change into your data pipeline without requiring manual intervention. This make sure that your data remains consistent and up-to-date, even as the structure of your source data evolves over time.\u003C/p>\u003Cp>The platform also offers different deployment models to meet various business and security needs, from fully-managed cloud solutions to on-premises setups.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Vast library of data integrations\u003C/li>\u003Cli>Complete replication from any source\u003C/li>\u003Cli>Fully managed pipeline 24x7\u003C/li>\u003Cli>Normalized schemas from denormalized APIs\u003C/li>\u003Cli>Automatic schema migrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>FiveTran Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Fivetran has provided us with a no code solution to extracting data into our databases and data warehouses, and has hugely simplified our data architecture and improved security.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10035854\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Relying on Fivetran means depending on a third-party service for critical data workflows. If there are outages or issues on their end, it could impact your data integration processes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10262766\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support could be so much more better.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10265004\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>No-code marketing analytics platform\u003C/li>\u003Cli>Automated data transformation\u003C/li>\u003Cli>Data governance and security features\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Time-consuming logging process\u003C/li>\u003Cli>Lacks enterprise-oriented data management features\u003C/li>\u003Cli>Limited support for historical data ingestion\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Fivetran comes with four pricing plans including the Free plan that includes all the features of the most popular Standard plan but with a usage limit of 500,000 monthly active rows.\u003C/p>\u003Cp>It’s meant for users who need to automate ETL for small amounts of data. Other plans are graded by the number of users, sync time, and advanced data features.\u003C/p>","2024-10-21T08:08:29.099Z","2025-09-25T09:52:15.040Z","2024-10-21T13:59:37.282Z","2025-09-25",{"id":464,"title":465,"slug":466,"summary":467,"body":468,"read_time":21,"createdAt":469,"updatedAt":470,"publishedAt":469,"errors":451,"table_of_contents":32,"dateReorder":471},2233,"8 Best Looker Studio Alternatives in 2025: Reviews & Pricing","google-data-studio-alternatives","\u003Cp>Frustrated with Looker Studio? We get it. \u003C/p>\u003Cp>We've talked to dozens of marketers who say Looker Studio \u003Ci>“drives them insane”\u003C/i> and honestly, we don’t blame them. Looker Studio is slow, clunky, and riddled with data inconsistencies and breakages. \u003C/p>\u003Cp>In this article, we'll be sharing “insider” insights on what these marketers say about Looker Studio and what tools they consider when looking for an alternative. \u003C/p>\u003Cp>You'll read:  \u003C/p>\u003Cul>\u003Cli>The shortcomings of Looker Studio\u003C/li>\u003Cli>8 best Looker Studio alternatives\u003C/li>\u003Cli>Features, pricing, and reviews for each tool\u003C/li>\u003C/ul>","\u003Cp>Looker Studio gives you the illusion of being “easy to use” and “free” but the reality is quite different. Here are the biggest complaints we hear about Looker Studio from marketers:\u003C/p>\u003Cp>\u003Cstrong>❌   Hidden costs: \u003C/strong>While it’s true that Looker Studio is free for their 21 native integrations (which are Google-based platforms), you’ll need to buy 3rd party connectors if you want to connect to non-Google-based tools. The total cost can come down to 1000s of dollars a month if you’re a large agency.\u003C/p>\u003Cp>And if you want necessary features like “automated report sharing” (which is free on Whatagraph), you’ll need to opt for Looker Studio Pro, which costs $9/user/project. Check out our \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-pricing\">Looker Studio pricing\u003C/a> guide to learn more.\u003C/p>\u003Cp>\u003Cstrong>❌   Connection breakages: \u003C/strong>Looker Studio relies on\u003Cstrong> \u003C/strong>third-party connectors to bring in data from non-Google platforms, and users online say they break very often. These connectors also have different refresh times and different levels of integration, which can lead to data inconsistencies in your reports. You can read more about \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-connectors\">Looker Studio connectors\u003C/a> here.\u003C/p>\u003Cp>\u003Cstrong>❌   Slow:\u003C/strong> Looker Studio has a 6-minute limit on handling queries, which means reports with large volumes of data, widgets, and charts \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\" target=\"_blank\" rel=\"noopener noreferrer\">take a long time to load\u003C/a>. This not only makes report editing a hassle for your team but also frustrates clients who need to review these reports. \u003C/p>\u003Cp>\u003Cstrong>❌   Difficult to use:\u003C/strong> Looker Studio’s report-building interface is clunky and confusing with different widgets and menu items that can be intimidating to first-time users. Many users online say it’s difficult to get all your data connected properly and create charts and graphs on Looker.\u003C/p>\u003Cp>Most marketers we’ve talked to had to hire dedicated data engineers or an implementation agency to create and maintain reports.\u003C/p>\u003Cp>\u003Cstrong>❌ No AI insights: \u003C/strong>In Looker Studio, you need to summarize each report manually to unearth actionable insights and next steps. \u003C/p>\u003Cp>\u003Cstrong>❌   No customer support: \u003C/strong>Unless you pay more for Looker Studio Pro, you’re left to online discussion forums and Google’s unwieldy help documentation, which is often difficult for a non-technical person to understand.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>Sounds like a lot? That’s what we’re here for. \u003C/p>\u003Cp>In this article, we’ll take you through 8 best Looker Studio alternatives that are easier to use, faster, and more stable. \u003C/p>\u003Ch2>8 Best Looker Studio Alternatives in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 8 best Looker Studio alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>PowerBI\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003C/ol>\u003Cp>Don’t want to read through walls of text? Here’s a summary table:\u003C/p>\u003Cp>[table id=4]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and in-house teams that need fast, accurate, and stunning reports without relying on data engineers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=M-5lrWXj8cUNI9m3\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for an easier, faster, and more stable Looker Studio alternative, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is the best choice.\u003C/p>\u003Cp>It's an all-in-one data platform that makes it refreshingly easy to connect, organize, and visualize your data in one place. \u003C/p>\u003Cp>Unlike Looker Studio, you don’t need to hire a data scientist or spend hours creating reports on Whatagraph. Anyone from your organization—whether that’s an Account Manager or an intern—can simply log into Whatagraph and start using it right away.\u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats (Summary, Recommendations, Wins, and Issues) and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_report_d56e275462.png\" alt=\"Whatagraph Report - Dashboard view showing Google Analytics data with charts and key metrics.\">\u003C/p>\u003Cp style=\"margin-left:0px;\">All this on one marketing intelligence platform means:\u003C/p>\u003Cp style=\"margin-left:0px;\">\u003Cstrong>✅ \u003C/strong>You don’t need to spend hours compiling data from different sources and tools and pushing it to more tools.\u003C/p>\u003Cp style=\"margin-left:0px;\">\u003Cstrong>✅ \u003C/strong>You can see marketing performance under one roof and stay on top of all your campaigns.\u003C/p>\u003Cp style=\"margin-left:0px;\">\u003Cstrong>✅ \u003C/strong>You get clean, organized, and white-labeled reports in minutes and share them instantly with teams or clients. No need to hire a data scientist to maintain them either.\u003C/p>\u003Cp style=\"margin-left:0px;\">\u003Cstrong>✅ \u003C/strong>There are less chances of data inconsistencies and breakages.\u003C/p>\u003Cp>But how does Whatagraph compare against Looker Studio exactly? Let’s take a look:\u003C/p>\u003Ch3>Looker Studio vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against Looker Studio and you can find \u003Ca href=\"https://whatagraph.com/alternatives/google-data-studio\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are five key ways Whatagraph outperforms Looker:\u003C/p>\u003Ch3>1. Stable, fast, and all-in-one platform \u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Homepage_Hero_Section_Static_Image_DESKTOP_e5d9b2d286.png\" alt=\"Homepage Hero Section Static Image - Dashboard interface with charts, graphs, and data tables.\">\u003C/p>\u003Cp>Looker Studio relies on \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-connectors\" target=\"_blank\" rel=\"noopener noreferrer\">third-party connectors\u003C/a> to pull data from channels and sources that are not in the Google ecosystem (e.g. Facebook Ads, Salesforce, Shopify).\u003C/p>\u003Cp>Third-party connectors are unstable, finicky, and prone to data breakages and inconsistencies. \u003C/p>\u003Cp>Looker Studio also comes with a 6-minute limit on handling queries, which means if your reports have large volumes of data or widgets, they’ll take up a long time to load.\u003C/p>\u003Cp>In fact, slowness and connection breakages are the two biggest complaints we hear about Looker Studio. Here’s \u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">a review from G2.com\u003C/a>: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_10_22_at_5_11_11_PM_a57dba80d8.png\" alt=\"Screenshot of Looker Studio Review - Whatagraph\">\u003C/p>\u003Cp>Whatagraph eliminates these two pain points. \u003C/p>\u003Cp>Our data integrations are \u003Cstrong>fully-managed\u003C/strong>, which means they’re more seamless, stable, and reliable. And our Product engineers regularly maintain these integrations so there would be less breakages and outages. \u003C/p>\u003Cp>Fully-managed integrations also mean if there are bugs, our Product team can resolve them quickly without having a third-party company involved. \u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time without slowing down the platform. \u003C/p>\u003Cp>Our users love how seamless, stable, and fast the platform is. Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very, very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>2. Easier to use\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">Looker Studio is slow\u003C/a>, clunky, and incredibly difficult to use for non tech-savvy users, taking you anywhere from 1-3 hours to create a report from scratch. \u003C/p>\u003Cp>Marketers we’ve talked to say they needed to hire a dedicated data engineer to create and edit Looker Studio reports. This means extra costs, and if the engineer leaves, you're left with complicated reports that are hard to manage. \u003C/p>\u003Cp>Here’s what one user said on \u003Ca href=\"https://www.capterra.com/p/169053/Looker/reviews/Capterra___3309801/\">Capterra\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_studio_con_data_engineers_a41602e979.png\" alt=\"Screenshot of review for Looker Studio - Whatagraph\">\u003C/p>\u003Cp>This is mainly due to Looker Studio’s clunky and confusing user interface. For instance, this is what a report “canvas” looks like as you start building one—I don’t know about you but this immediately overwhelmed me as a non-tech savvy person. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_report_canvas_3808a72875.jpg\" alt=\"Screenshot of Looker Studio report canvas - Whatagraph\">\u003Cbr>\u003Ci>Source: \u003C/i>\u003Ca href=\"https://digitalculturenetwork.org.uk/knowledge/getting-started-with-google-looker-studio/\">\u003Ci>Digital Culture Network\u003C/i>\u003C/a>\u003C/p>\u003Cp>Looker Studio reports are also very static. You’ll need to go through complicated steps to resize widgets, graphs, and charts, or to add images and shapes.\u003C/p>\u003Cp>All in all, \u003Ca href=\"https://www.capterra.com/p/169053/Looker/reviews/Capterra___6254576/\">this review\u003C/a> really captures how difficult it is to create reports on Looker:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_con_difficult_to_use_cfa0623b28.png\" alt=\"Screenshot of review for Looker Studio - Whatagraph\">\u003C/p>\u003Cp>In contrast, we built Whatagraph so that any marketer—not just data engineers—can create professional, client-ready reports in seconds.\u003C/p>\u003Cp>Thanks to \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, you no longer have to manually drag widgets, tweak filters, or fight clunky layouts:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Report Creation\u003C/strong> – Just type what you need (“Build me a GA4 performance dashboard” or “Show ROAS by channel”) and Whatagraph instantly generates a full report. Need a specific chart? Ask, and IQ builds the exact visualization for you.\u003C/li>\u003C/ul>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Summary\u003C/strong> – Get plain-language insights automatically written for you, instead of manually writing them.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Chat – \u003C/strong>Ask questions about your data in plain language and get instant answers right inside your report.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Themes\u003C/strong> – Brand your reports in seconds. Upload a logo or image and IQ generates a matching theme, complete with fonts and HEX codes.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/figure>\u003Cp>For teams that want immediate answers, the Insights Space provides out-of-the-box reports for key channels such as Facebook Ads. Each space highlights:\u003C/p>\u003Cul>\u003Cli>Account health and performance\u003C/li>\u003Cli>Audience and ad sets\u003C/li>\u003Cli>Ad creatives and placements\u003C/li>\u003Cli>Funnel activity and conversion paths\u003C/li>\u003C/ul>\u003Cp>These reports also feature AI-driven insights: summaries of performance, detected changes, and recommendations surfaced directly inside the dashboard.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_Insights_fff437ef8c.png\" alt=\"AI Insights - Dashboard interface with Facebook Ads insights, summary, and account performance.\">Compare this to Looker Studio, where every chart, filter, and style tweak is manual and time-consuming.\u003C/p>\u003Cp>And the difference shows in the numbers:\u003C/p>\u003Cul>\u003Cli>Agencies like \u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">\u003Cstrong>Maatwerk Online\u003C/strong>\u003C/a> save 100+ hours per month by automating reporting with Whatagraph.\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/case-studies/wise-pirates\">\u003Cstrong>Wise Pirates\u003C/strong>\u003C/a> scales reporting across 500+ reports and says Whatagraph is “perfect for marketing teams with limited technical knowledge.”\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">\u003Cstrong>Dtch. Digitals\u003C/strong>\u003C/a> cut client churn by 50% after switching from Looker Studio, calling Whatagraph “much smoother”.\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Ci>Get started with Whatagraph for free.\u003C/i>\u003C/a>\u003C/p>\u003Ch3>3. Powerful, but easy data organization features\u003C/h3>\u003Cp>If you’ve ever tried to organize data in Looker Studio, you know the pain:\u003C/p>\u003Cp>❌ You’re limited to 5 data sources and 10 dimensions in a data blend. \u003C/p>\u003Cp>❌ You can’t save and reuse custom metrics and blends in two different widgets without recreating them from scratch. \u003C/p>\u003Cp>❌ Many actions are limited to the widget level, with no way to scale them.\u003C/p>\u003Cp>What’s more, \u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9059447\">users online\u003C/a> also complain about data breakages when creating blends, adding to the frustration.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_con_data_blend_8b7bf4b879.png\" alt=\"Screenshot of review for Looker Studio - Whatagraph\">\u003C/p>\u003Cp>With Whatagraph, there are no limits to:\u003C/p>\u003Cul>\u003Cli>How many data sources you can blend together\u003C/li>\u003Cli>How many custom metrics and dimensions you can create\u003C/li>\u003C/ul>\u003Cp>You can also save these custom blends, metrics, and dimensions and re-use them across all your reports and dashboards. No need to start from scratch. \u003C/p>\u003Cp>For instance, say you want to report on the total number of “Add to Cart” from both Facebook Ads and TikTok Ads. You can set up a custom metric on Whatagraph, like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_09_11_at_8_40_22_PM_776c3e47a7.png\" alt=\"How to create custom metrics on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>And with \u003Cstrong>IQ Dimensions\u003C/strong> (available on \u003Ca href=\"https://whatagraph.com/pricing\">more advanced plans\u003C/a>), you don’t even have to do the heavy lifting yourself. It will:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/li>\u003Cli>\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: “Group by Campaign Type: Spring Sale”. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_bef3bef70a.webp\" alt=\"Whatagraph IQ Dimensions - Prompt to group and label data with Facebook Ads and campaign names.\">\u003C/p>\u003Cp>Powerful and easy data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients clearly see the value you’re delivering rather than being stuck interpreting data.\u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients. \u003C/p>\u003Ch3>4. Easy white-labeling \u003C/h3>\u003Cp>Branding reports in Looker Studio is painful. You need to manually design every widget, chart, and header, and even then, you can’t save a report as a template. \u003C/p>\u003Cp>That means every time you want consistent branding, colors, logos, fonts, you’re starting from scratch.\u003C/p>\u003Cp>On Whatagraph, white-labeling is as easy as 1-2-3 (and actually fun).\u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Instant Brand Matching\u003C/strong> – Upload your client’s logo or an image (like a product shot or website screenshot), and IQ automatically generates a full theme: fonts, HEX colors, background styles, and even icon sets that match the brand identity.\u003C/li>\u003Cli>\u003Cstrong>Prompt-Based Styling\u003C/strong> – Want something bold or seasonal? Just type it in (“Give this report a sleek fintech look” or “Make it a Halloween theme”), and IQ transforms the design instantly.\u003C/li>\u003Cli>\u003Cstrong>Full Customization\u003C/strong> – After IQ builds your theme, you can fine-tune fonts, add additional brand colors, and adjust layouts as much as you like.\u003C/li>\u003Cli>\u003Cstrong>Reusable Global Themes\u003C/strong> – Once you’ve nailed the look, save it as a Global Theme. Apply it to any future report in one click, across all clients and campaigns.\u003C/li>\u003C/ul>\u003Cp>This means you’ll always get stunning, professional, and fully-branded reports your clients or execs will actually want to read.\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/p>\u003Cp>And here’s an example of a \u003Ca href=\"https://reports.live/shared/xLMRV5bEkMx8GYoO\" target=\"_blank\" rel=\"noopener noreferrer\">social media report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_2_9501e2a32d.png\" alt=\"Social Media Report Template - A social media report with data visualizations and metrics.\">When the time comes for sharing these reports, you can either:\u003C/p>\u003Col>\u003Cli>Send automated emails to specific people at specific times, days, and cadence. Customize the email subject lines, body copy, and even domains. \u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or Excel spreadsheets.\u003C/li>\u003C/ol>\u003Cp>(To send automated emails on Looker Studio, you’ll need to pay for the Pro plan.)\u003C/p>\u003Ch3>5. Straightforward pricing with Customer Success and Support included \u003C/h3>\u003Cp>Looker Studio can look “free,” but the moment you need non-Google data you’ll need to buy third-party connectors (like \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel\u003C/a> or \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics\u003C/a>). \u003C/p>\u003Cp>This can be anywhere from a few hundred dollars a month to a few thousand, depending on how many extra connectors you need, and how much each cost. \u003C/p>\u003Cp>On top of this, Customer support is only included in the Looker Studio Pro plan which starts from $9/user/project. \u003C/p>\u003Cp>All this means you need to deal with different invoices and third-party companies which can be very time-consuming and frustrating.\u003C/p>\u003Cp>In comparison, \u003Ca href=\"https://whatagraph.com/pricing\">\u003Cstrong>Whatagraph’s pricing\u003C/strong>\u003C/a>\u003Cstrong> is straightforward\u003C/strong>. Here’s a breakdown:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Forever-free \u003C/strong>– lets you get started at no cost, with 5 source credits, Whatagraph IQ basics, templates, and live chat support.\u003C/li>\u003Cli>\u003Cstrong>Start ($229/mo billed annually)\u003C/strong> – includes 20 source credits and essential integrations\u003C/li>\u003Cli>\u003Cstrong>Boost ($579/mo billed annually)\u003C/strong> – jumps up to 60 source credits, adds advanced integrations, custom transformations, white-labeling, performance overview, and a dedicated CSM.\u003C/li>\u003Cli>\u003Cstrong>Max (custom pricing)\u003C/strong> – for enterprise/complex teams, with 100+ source credits, premium integrations,\u003Cstrong> \u003C/strong>advanced aggregations, Whatagraph IQ+, SSO, tailored onboarding, and priority support.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ stable native integrations across paid ads, social, SEO, email, and more\u003C/li>\u003Cli>Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Whatagraph IQ – AI-powered reporting tools\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Performance monitoring overview\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli>Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli>Custom branding and white labeling\u003C/li>\u003Cli>Automated report sharing via email or live dashboard links\u003C/li>\u003Cli>Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003Cli>Forever-free plan\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Just one data warehouse destination, BigQuery, is available so far (We’re adding more destinations before the end of 2024!)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph keeps pricing transparent and flexible, with plans based on source credits (how many platforms you connect and how much data you move) and the level of customization you need.\u003C/p>\u003Cp>Here’s the breakdown:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Forever Free\u003C/strong> – Get started at no cost with 5 source credits, Whatagraph IQ basics, pre-made templates, and live chat support. Perfect for testing reporting workflows without commitment.\u003C/li>\u003Cli>\u003Cstrong>Start \u003C/strong>–\u003Cstrong> $229/month (billed annually)\u003C/strong> – 20 source credits, essential integrations, Whatagraph IQ, pre-made templates & transformations, unlimited dashboards/reports, and live chat support.\u003C/li>\u003Cli>\u003Cstrong>Boost \u003C/strong>–\u003Cstrong> $579/month (billed annually)\u003C/strong> – 60 source credits, everything in Start plus advanced integrations, custom data transformations, white-labeling, performance overview dashboards, and a dedicated Customer Success Manager.\u003C/li>\u003Cli>\u003Cstrong>Max \u003C/strong>–\u003Cstrong> Custom pricing\u003C/strong> – 100+ source credits, everything in Boost plus premium integrations, advanced data aggregations, Whatagraph IQ+, SSO, tailored onboarding, and priority support.\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph.\u003C/a>\u003C/p>\u003Ch2>2. Klipfolio \u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/klipfolio\">Klipfolio\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>How Klipfolio is better than Looker Studio\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Easy to use: \u003C/strong>Klipfolio is known for its user-friendly interface and rapid deployment capabilities, making it easy for marketers and business users to create and share dashboards without extensive technical expertise. The platform offers pre-built dashboard templates, drag-and-drop functionality, and a library of pre-configured data connectors, enabling users to get started with their reporting quickly.\u003C/li>\u003Cli>​​\u003Cstrong>Real-time data refresh\u003C/strong>: This BI platform supports real-time data refresh capabilities, enabling marketers to monitor key metrics and KPIs in real-time and make timely decisions based on up-to-date information.\u003C/li>\u003Cli>\u003Cstrong>Customer support\u003C/strong>: Klipfolio has customer support to offer the best reporting practices and solve any bugs that occur. Looker Studio does not have any customer support.\u003C/li>\u003Cli>\u003Cstrong>White-label options\u003C/strong>: Klipfolio enables agencies and in-house teams to create custom-branded dashboards for client reporting purposes, with white-labeling options available to showcase reports under their own branding.\u003C/li>\u003Cli>\u003Cstrong>Flexible pricing plans\u003C/strong>: Klipfolio offers flexible pricing plans that cater to businesses of all sizes, with options for monthly subscriptions or pay-as-you-go pricing based on usage. The platform provides scalability and cost-effectiveness, allowing marketers to access advanced reporting features and capabilities without breaking the budget.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Where Looker Studio beats Klipfolio\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>More integrations\u003C/strong>: To begin with, Klipfolio only has 300 integrations, whereas Looker Studio provides 600.\u003C/li>\u003Cli>\u003Cstrong>Free with Google products\u003C/strong>: Secondly, Looker Studio can be free if the products provided by Google are used.\u003C/li>\u003Cli>\u003Cstrong>More report templates\u003C/strong>: Lastly, Looker Studio provides 50+ templates. On the other hand Klipfolio - only 12.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow:\u003C/strong> $190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team:\u003C/strong> $350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+:\u003C/strong> $690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite: \u003C/strong>$190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro:\u003C/strong> $420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier:\u003C/strong> $1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>Side note: On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>3. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\">DashThis\u003C/a> is a simple marketing reporting tool that connects to 30+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range.\u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>How DashThis is better than Looker Studio\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Easy multi-channel reporting\u003C/strong>: DashThis supports reporting across multiple marketing channels and platforms, allowing users to consolidate data from sources such as Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, and more into one unified dashboard. This enables marketers to gain a comprehensive view of their marketing performance and track cross-channel metrics in one place.\u003C/li>\u003Cli>\u003Cstrong>White-labeling and client reporting features\u003C/strong>: DashThis provides features for client reporting and white labeling, allowing marketers to create custom-branded reports for their clients. Users can add their own logos, branding elements, and custom styling to reports, as well as schedule automated email delivery to clients, enhancing professionalism and client satisfaction.\u003C/li>\u003Cli>\u003Cstrong>Customer support\u003C/strong>: DashThis offers dedicated customer support and training resources to assist users with setup, customization, and troubleshooting. Users can access help articles, video tutorials, and live chat support to get answers to their questions and resolve issues quickly, ensuring a smooth and seamless reporting experience.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Where Looker Studio wins\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>More integrations\u003C/strong>: Firstly, DashThis has 34 integrations, whereas Looker Studio provides 600.\u003C/li>\u003Cli>\u003Cstrong>Free with Google products\u003C/strong>: Secondly, Looker Studio can be free if the products provided by Google are used.\u003C/li>\u003Cli>\u003Cstrong>More report templates\u003C/strong>: Lastly, Looker Studio provides 50+ templates. On the other hand, DashThis provides 37 out of the box.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support.\u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>4. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_630d75f1a8.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003Cbr> \u003C/p>\u003Cp>Tableau is an AI-powered business intelligence and \u003Ca href=\"https://whatagraph.com/blog/articles/best-marketing-analytics-tools\">marketing analytics tool\u003C/a>. It offers business forecasts, analyzes strategies, and allows for data-driven decisions.\u003C/p>\u003Cp>\u003Cstrong>How Tableau is better than Looker Studio\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Ease of use\u003C/strong>: Tableau is known for its intuitive and user-friendly interface, which makes it easy for marketers to create interactive dashboards and reports without extensive technical expertise. The drag-and-drop interface and visual query builder simplify data analysis and visualization, allowing marketers to generate insights quickly and share them with stakeholders.\u003C/li>\u003Cli>\u003Cstrong>Interactive dashboards\u003C/strong>: This Looker Studio alternative offers extensive customization options for designing visually appealing and interactive dashboards and reports. You can choose from various chart types, color palettes, and formatting options to create custom visualizations that resonate with their audience and effectively communicate key insights. On the other hand, Looker Studio has very limited customization options.\u003C/li>\u003Cli>\u003Cstrong>Advanced analytics\u003C/strong>: The charting and data exploration features are more sophisticated than Looker Studio, as \u003Ca href=\"https://whatagraph.com/blog/articles/tableau-reporting-tools\">Tableau\u003C/a> provides robust analytics capabilities, including support for advanced calculations, statistical functions, and predictive modeling. Marketers can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/li>\u003Cli>\u003Cstrong>Community and customer support\u003C/strong>: Tableau has a large and active user community, with a wealth of resources, forums, and online training materials available to help marketers learn and troubleshoot issues. Additionally, Tableau offers comprehensive customer support services, including training, consulting, and technical support, to assist users with implementation and optimization.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Where Looker Studio wins\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>More integrations\u003C/strong>: Tableau has 60 integrations, whereas Looker Studio provides 600.\u003C/li>\u003Cli>\u003Cstrong>Easier to learn\u003C/strong>: G2 reviews say that Looker Studio is easier to understand and use than Tableau, which requires expert knowledge. \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Viewer: \u003C/strong>$35/user/month, billed annually \u003C/li>\u003Cli>\u003Cstrong>Explorer:\u003C/strong> $70/user/month, billed annually\u003C/li>\u003Cli>\u003Cstrong>Creator:\u003C/strong> $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>5. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>\u003Cstrong>How Databox is better than Looker Studio\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>User-friendly interface\u003C/strong>: Databox offers a user-friendly interface and intuitive dashboard builder that make it easy for marketers to create, customize, and share dashboards without extensive technical expertise. The drag-and-drop interface, pre-built templates, and visual query builder streamline the reporting process, enabling marketers to quickly generate insights and communicate results effectively.\u003C/li>\u003Cli>\u003Cstrong>Mobile support\u003C/strong>: This alternative to Looker Studio supports iPhone, Android and web-based apps, whereas Looker Studio only has web-based apps. Users can access their custom dashboards and reports directly from the Databox mobile app, allowing them to view real-time data and track performance metrics from their mobile devices. Databox mobile app also supports push notifications, allowing users to receive alerts and updates on important metrics and KPIs in real time. Users can set up custom alerts and notifications to stay informed about changes and trends in their data.\u003C/li>\u003Cli>\u003Cstrong>Dedicated dashboard feature\u003C/strong>: Databox provides 140+ pre-built dashboard templates that cover the most common metrics for every department. Looker Studio, on the other hand, only allows users to create dashboards by resizing Reports canvas to a single page. You can easily share your dashboards via link, email, Slack, or even stream them to your TV. \u003C/li>\u003Cli>\u003Cstrong>White-labeling options\u003C/strong>: Databox provides client reporting and white labeling features, allowing agencies and consultants to create custom-branded reports for their clients. Users can add their own logos, branding elements, and custom styling to reports and dashboards. \u003C/li>\u003Cli>\u003Cstrong>AI features\u003C/strong>: Databox allows you to spot trends, growth opportunities and set more realistic goals for your clients using Metric Forecasts.  \u003C/li>\u003C/ul>\u003Cp>However, Databox users online say the platform is clunky and has an unappealing user interface. For instance, in the screenshot below, you’ll see that your data is visualized in a “box” format and the metrics look “squished” together and hard to read.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_s_dashboard_template_347fa7e690.png\" alt=\"Databox's dashboard template\">\u003C/p>\u003Cp>\u003Cstrong>Where Databox loses to Looker Studio\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Fewer integrations\u003C/strong>: Databox offers access to 70 integrations, whilst Looker Studio - offers 600.\u003C/li>\u003Cli>\u003Cstrong>Limited trial\u003C/strong>: Second, both Databox and Looker Studio offer free trials. However, Databox’s free trial is extremely limited as you can only get access to 3 panels. With Looker Studio, you get access to all panels for free, for as long as you want. \u003C/li>\u003Cli>\u003Cstrong>Complicated custom mapping\u003C/strong>: Last, users complain that it is fairly difficult to do custom mapping within Databox. Whereas with Looker Studio, this is is quite easy.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards. \u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>6. Power BI\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=yKTSLffVGbk\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/yKTSLffVGbk\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>Microsoft PowerBI is a business intelligence software suite that includes apps, services, and \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-connectors\">data connectors\u003C/a>. It is a cloud-based solution that allows marketers to combine data from multiple sources into a single data set.\u003C/p>\u003Cp>\u003Cstrong>How PowerBI is better than Looker Studio\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Advanced visualization options\u003C/strong>: The first-way PowerBI is better than Data Studio is that it offers a range of attractive visualizations. When you look at \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-report-dashboard-examples\">Looker Studio reports\u003C/a> and provided templates, they look rather Excel-like. PowerBI, on the other hand, creates beautiful visualizations, including interactive charts, graphs, maps, and custom visuals from the Power BI community. Marketers can create visually appealing and interactive reports that effectively communicate insights and trends to stakeholders.\u003C/li>\u003Cli>\u003Cstrong>Scalability and performance\u003C/strong>: This business intelligence tool is highly scalable and can handle large volumes of data and complex analytics workloads. With its cloud-based architecture and support for in-memory processing, Power BI offers fast performance and responsiveness, enabling marketers to analyze and visualize data in real time. Another thing worth mentioning would be the auto-refresh of data of a cloud-based data source. This is a significant thing because Data Studio needs to be updated manually.\u003C/li>\u003Cli>\u003Cstrong>Wide Range of Data Sources\u003C/strong>: Power BI offers broad connectivity to a wide range of data sources, including Microsoft products (such as Dynamics 365 and Azure), databases (SQL Server, Oracle, MySQL, etc.), cloud services (Google Analytics, Salesforce, etc.), and many others. This extensive connectivity allows marketers to consolidate data from multiple sources into one unified dashboard for comprehensive reporting.\u003C/li>\u003Cli>\u003Cstrong>Great customer service\u003C/strong>: PowerBI comes with a 24/7 customer support service help desk, which is helpful when bugs occur. On the other hand, there is no one at Google to answer your questions because there is no customer support for Data Studio as a product.\u003C/li>\u003Cli>\u003Cstrong>Natural language querying\u003C/strong>: Power BI offers natural language querying capabilities, allowing users to ask questions about their data using plain language and receive relevant visualizations and insights. This feature can make it easier for marketers to explore data and uncover insights without the need for complex queries or technical expertise.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/power_BI_e36692be43.png\" alt=\"PowerBI dashboard\">\u003C/p>\u003Cp>\u003Cstrong>Where PowerBI loses to Looker Studio\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Fewer integrations\u003C/strong>: To begin with, PowerBI connections are limited to 59 apps. To add, most users notice that the tool works the best with other Microsoft platforms such as Microsoft Edge and Office 365.\u003C/li>\u003Cli>\u003Cstrong>Even steeper learning curve\u003C/strong>: The second thing worth knowing is that according to GetApp reviews, Looker Studio is way easier to use than PowerBI. Apparently, it takes a long time to properly understand how to use the tool and it has a steep learning curve.\u003C/li>\u003Cli>\u003Cstrong>Fewer sharing options\u003C/strong>: Lastly, when it comes to sharing your marketing reports or real-time dashboards, keep in mind that with a PowerBI Desktop licence, you will only be able to share them via email or drive. If you are deciding between the two tools, sharing with Looker Studio might be easier as you can generate a link and manage permissions. \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>AI-powered insights and “Co-pilot”\u003C/li>\u003Cli>Data transformation and unification\u003C/li>\u003Cli>Native visualization dashboard and reports\u003C/li>\u003Cli>Shareable reports with other Microsoft services, including Teams, PowerPoint, Excel, and Power Platform\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Power BI Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“For anyone already used to the Microsoft ecosystem, PowerBI delivers a combination of a user-friendly interface and powerful analytics.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-10255453\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Power bi has a eye catchy user interface and tons of customizing options.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-9387350\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The DAX (Data Analysis Expressions) which is used to creating complex calculations in Power Bi need a deep learning curve for the new users.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-10307792\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Power BI offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$10/user/month\u003C/li>\u003Cli>\u003Cstrong>Premium: $20/user/month\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Power BI in Microsoft Fabric:\u003C/strong> Custom pricing\u003C/li>\u003C/ul>\u003Ch2>7. AgencyAnalytics\u003C/h2>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">AgencyAnalytics\u003C/a> is an all-in-one robust client reporting tool. It allows marketers to manage their team workflows, collaborate with them effectively and monitor their work progress. \u003C/p>\u003Cp>Additionally, it is also an excellent data reporting tool that creates beautiful reports and offers many great marketing features that we will mention above.\u003C/p>\u003Cp>\u003Cstrong>How AgencyAnalytics is better than Looker Studio\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>SEO analytics options\u003C/strong>: AgencyAnalytics is a solution that can work as a keyword research tool. They offer keyword suggestions, relevant terms, and metrics to measure them. If your strategies aim to improve your client’s SERPs, or any other SEO-related experiment, then getting this tool may be more beneficial than Looker Studio, as they simply don't offer this option.\u003C/li>\u003Cli>\u003Cstrong>Pre-built templates and dashboards\u003C/strong>: This alternative to Looker Studio offers a wide range of pre-built report templates and dashboards tailored to different marketing channels and platforms, including SEO, PPC, social media, email marketing, and more. These pre-built templates can save time and effort for marketing agencies by providing ready-made reports that can be customized to meet client needs. Moreover, AgencyAnalytics provides 350+ templates. That’s more than 300 extra compared to what Looker Studio offers.\u003C/li>\u003Cli>\u003Cstrong>Client communication and collaboration features\u003C/strong>: AgencyAnalytics offers features for client communication and collaboration, including client portals, email reports, and live dashboards. These features enable agencies to share reports with clients, collaborate on campaign strategies, and provide ongoing support and insights, fostering strong client relationships and loyalty.\u003C/li>\u003Cli>\u003Cstrong>White-labeling\u003C/strong>: Lastly, AgencyAnalytics reports can be white-labeled and automated. This is significant for marketing agencies or marketers who want to improve client reporting. Users can add their own logos, branding elements, and custom styling to reports, as well as schedule automated email delivery to clients, enhancing professionalism and client satisfaction.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/agencyanalytics_33574bc567.png\" alt=\"AgencyAnalytics dashboard\">\u003C/p>\u003Cp>\u003Cstrong>How AgencyAnalytics is worse than Looker Studio\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Not so intuitive\u003C/strong>: According to G2 reviews, current AgencyAnalytics users are dissatisfied with how unintuitive the tool is. Especially when looking for metrics to include in reports. Some of the namings are odd and unusual, making it difficult for them to find metrics quickly. The same problem was not discovered among Looker Studio users.\u003C/li>\u003Cli>\u003Cstrong>No custom metrics\u003C/strong>: Moreover, depending on the metrics you need to track, not all tools will have all of them. However, some of the tools allow you to create and customize metrics. If you have this requirement, keep in mind that AgencyAnalytics does not offer this feature, whereas Looker Studio does.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: \u003C/strong>For established agencies with 50+ clients \u003C/li>\u003C/ul>\u003Ch2>8. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Last but not least, we have Geckoboard: an easy to use dashboard building tool for Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Geckoboard’s main advantage over DashThis is its wider variety of data sources (90 vs. 35). You can connect to major marketing platforms, as well as CRM, Sales, Finance, and eCommerce tools. Some examples include Shopify, Stripe, Dixa, Intercom, and Pipedrive.\u003C/p>\u003Cp>However, some of these integrations (like Safesforce and Zendesk) are only available on pricier “Pro” plans.  \u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard (similar to Whatagraph’s)\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>How Geckoboard is better than Looker Studio\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Customization and personalization\u003C/strong>: To begin with, Geckoboard offers customization options that allow marketers to tailor their dashboards to their specific reporting needs and branding requirements. Users can customize dashboard layouts, colors, fonts, and branding elements to create visually appealing and informative reports that align with their brand.\u003C/li>\u003Cli>\u003Cstrong>Alerts and notifications\u003C/strong>: Next, Geckoboard supports alerts and notifications, allowing marketers to set up custom alerts for key metrics and receive notifications when performance thresholds are met or exceeded. This feature helps marketers stay informed about changes in their data and take timely action to address issues or capitalize on opportunities. Moreover, for marketers who use Slack and want to introduce more automation - Geckoboard can deliver daily/weekly/monthly snapshots to your Slack channels, which Looker Studio cannot.\u003C/li>\u003Cli>\u003Cstrong>Focus on key metrics and KPIs\u003C/strong>: Geckoboard focuses on displaying key metrics and KPIs that are most relevant to marketers, enabling them to track performance across various marketing channels and campaigns. Geckoboard's dashboards provide at-a-glance visibility into important metrics, making it easy for marketers to monitor performance and make data-driven decisions.\u003C/li>\u003Cli>\u003Cstrong>Real-time data visualization\u003C/strong>: Lastly, Geckoboard specializes in real-time data visualization, allowing marketers to monitor key performance indicators (KPIs) and metrics in real time. Geckoboard's dashboards provide live updates and visualizations that help marketers quickly identify trends, anomalies, and opportunities for optimization.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How Geckoboard is worse than Looker Studio\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Expensive\u003C/strong>: One of the most common reviews on G2 says that Geckoboard is too expensive. If you have a limited budget, you may be more linear towards the free version of Looker Studio.\u003C/li>\u003Cli>\u003Cstrong>Fewer integrations\u003C/strong>: Another thing we noticed was that Geckoboard doesn’t have enough integrations for the price they are paying. If you want to receive more value from your data reporting tool investments, Looker Studio may offer you more advantages.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>","2022-09-21T16:45:26.000Z","2025-10-06T14:33:09.742Z","2025-09-23",{"id":473,"title":474,"slug":475,"summary":476,"body":477,"read_time":21,"createdAt":478,"updatedAt":479,"publishedAt":480,"errors":31,"table_of_contents":32,"dateReorder":481},2328,"11 Best Databox Alternatives in 2025: Reviews & Pricing","databox-alternatives-and-competitors","\u003Cp>Databox is a great data analytics tool, but users say the platform can be clunky and unreliable, with poor customer support that takes weeks to reply to emails.\u003C/p>\u003Cp>To help you find the best Databox alternative, we did three things:\u003C/p>\u003Col>\u003Cli>Spoke with our customers who previously used Databox.\u003C/li>\u003Cli>Scoured online reviews and community forums for the best alternatives.\u003C/li>\u003Cli>Consulted our data engineers for technical details of each alternative.\u003C/li>\u003C/ol>\u003Cp>Full disclosure—one of these tools is ours. But that’s because we genuinely believe Whatagraph can ease the pains you're facing with Databox.\u003C/p>\u003Cp>But we’re also not here to bash our competitors. We researched them thoroughly (and even tried them out) so you can really understand what they’re great at and if they’re best for you.\u003C/p>\u003Cp>By the end of the article, we hope you’ll find a Databox alternative that fits your needs—whether it’s us or not. \u003C/p>","\u003Cp>Based on ex-Databox users and reviews online, here are the biggest issues with Databox:\u003C/p>\u003Cp>\u003Cstrong>❌   Difficult to use:\u003C/strong> Databox’s interface can be a pain to navigate, especially for first-time users. You need to build dashboards and reports in two different environments, meaning you have to learn each one from scratch. Ex-Databox users we’ve talked to said they had to spend 2-4 hours on creating just one report. \u003C/p>\u003Cp>\u003Cstrong>❌   Unappealing UX/UI: \u003C/strong>Databox visualizes metrics in a\u003Cstrong> \u003C/strong>“box” format, which is more suitable for internal use, rather than for external reporting. Metrics look squished and hard to read, which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>❌   System outages: \u003C/strong>Databox users suffer from prolonged and frequent platform outages, some \u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/Capterra___4498507/\" target=\"_blank\" rel=\"noopener noreferrer\">lasting up to 3 weeks\u003C/a>. Even when the platform works, client-facing reports and metrics break very often, causing frustration.\u003C/p>\u003Cp>\u003Cstrong>❌   Inaccurate data: \u003C/strong>Due to these system outages and unstable integrations, users say their reports often show incorrect data (if they show data at all). Others say simple calculations were “wrong too often” and that they had to manually calculate metrics. This is dangerous if you're an agency as inaccurate data can cost you your client’s trust (and their business).\u003C/p>\u003Cp>\u003Cstrong>❌   Poor customer support:\u003C/strong> All these issues could be resolved with responsive support, but 90% of Capterra and G2 reviews complain about Databox's “\u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/SoftwareAdvice___6331522/\">terrible support and customer service\u003C/a>”. Emails are ignored and critical issues take months to fix. \u003C/p>\u003Cp>---\u003C/p>\u003Cp>Sounds like a lot? That’s what we’re here for. \u003C/p>\u003Cp>In this article, we’ll take you through 11 best Databox alternatives that are easier to use, more stable, and come with great customer support. \u003C/p>\u003Ch2>11 Best Databox Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best Databox alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Cyfe\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>Tapclicks\u003C/li>\u003C/ol>\u003Cp>Have a set of features you're looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=6]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and in-house teams that need fast, accurate, and stunning reports without technical expertise\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=2LO530_r8AW8NMI7\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for an easier and more stable Databox alternative with excellent customer support, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is the best choice.\u003C/p>\u003Cp>Whatagraph is an easy AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly.\u003C/p>\u003Cp>Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results, without needing technical expertise.\u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png\" alt=\"Features Page Hero Desktop - Analytics dashboard showing Google Analytics results, key KPIs, and performance summary.\">\u003C/p>\u003Cp>All this on one marketing intelligence platform means:\u003C/p>\u003Cp>✅ You don’t need to spend hours wrangling with connectors and building dashboards from scratch.\u003C/p>\u003Cp>✅ You don’t need to learn or pay for disparate tools. \u003C/p>\u003Cp>✅ You get clean, organized, and white-labeled reports in minutes and share them instantly with teams or clients. No need to hire a data scientist to maintain them either.\u003C/p>\u003Cp>✅ You get actionable, accurate insights instantly, and make decisions fast.\u003C/p>\u003Cp>✅ There are less chances of data inconsistencies and breakages.\u003C/p>\u003Cp>As Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> and one of our power users, puts it:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But how does Whatagraph compare against Databox exactly? Let’s take a look:\u003C/p>\u003Ch3>Databox vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against Databox and you can find \u003Ca href=\"https://whatagraph.com/alternatives/databox\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are six key ways Whatagraph outperforms Databox:\u003C/p>\u003Ch3>1. Stable, reliable platform with accurate data and metrics\u003C/h3>\u003Cp>The three biggest complaints we hear the most about Databox are:\u003C/p>\u003Cp>❌  \u003Cstrong>Unreliable: \u003C/strong>Databox has frequent, long-lasting outages, according to reviews like \u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/Capterra___4498507/\">this one\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_review_outages_f1c9cab8d9.png\" alt=\"A screenshot of Databox user review - Whatagraph\">❌ \u003Cstrong>Unstable: \u003C/strong>Templates, widgets, charts, and graphs on Databox often breaks. Hear from \u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/Capterra___6357024/\">this one particularly frustrated user\u003C/a> who wasn’t able to fully “launch” Databox: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_revivew_broken_metrics_and_templates_9e9e1d6d59.png\" alt=\"A screenshot of Databox user review - Whatagraph\">❌\u003Cstrong> Inaccurate:\u003C/strong> Databox frequently shows wrong metrics and calculations on reports, requiring manual intervention. Take a look at \u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/Capterra___6361068/\">this review\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_review_inaccurate_data_90865a9be9.png\" alt=\"A screenshot of Databox user review - Whatagraph\">Whatagraph eliminates these pain points. \u003C/p>\u003Cp>Our \u003Ca href=\"https://whatagraph.com/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">data integrations\u003C/a> are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, which means they’re more seamless, stable, and reliable. \u003C/p>\u003Cp>Our Product engineers regularly maintain these integrations so there would be less breakages and outages. We also have \u003Cstrong>an emergency alert\u003C/strong> that will wake up our engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.\u003C/p>\u003Cp>Fully-managed integrations also mean \u003Cstrong>bugs get resolved faster \u003C/strong>without needing to get a third-party company involved. \u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform. \u003C/p>\u003Cp>And thanks to a recent update to \u003Ca href=\"https://cloud.google.com/kubernetes-engine\">Google Kubernetes Engine\u003C/a>, even reports with heavy widgets, tabs, and charts \u003Cstrong>take less than 10 seconds to load\u003C/strong> \u003Cstrong>on Whatagraph.\u003C/strong>\u003C/p>\u003Cp>Plus, our dashboards have a consistent refresh rate of 30 minutes in all plans across all your reports, blends, and integrations. In comparison, Databox’s data refresh rate can range from 1 to 24 hours. \u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ There are no inconsistencies or “lateness” in the data on Whatagraph. It’s up to date every 30 minutes.\u003C/p>\u003Cp>✅ Your reports load instantly and shows the right metrics. No surprises right before a meeting with your client!\u003C/p>\u003Cp>✅ System outages \u003Ci>(if any)\u003C/i> are quickly resolved by our Product engineers who are on-call 24/7.\u003C/p>\u003Cp>Our users love how seamless and stable connections are on Whatagraph. Here’s what Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>2. Easier and faster to build visualizations\u003C/h3>\u003Cp>To create visualizations on Databox, you'll need to work with two environments: dashboards and reports. This means you need to create TWO different pages for one report, costing more time and effort.\u003C/p>\u003Cp>In fact, ex-Databox users said they were spending 3-4 hours per report. Multiply that by 50 reports per month, and you’re spending 200 hours \u003Ci>\u003Cstrong>just \u003C/strong>\u003C/i>on reports. \u003C/p>\u003Cp>\u003Ci>(Side note: There is an option to add a “dashboard” into a “report”, but this makes reports too overwhelming and hard to read.)\u003C/i>\u003C/p>\u003Cp>In contrast, on Whatagraph, you build one dashboard, and that doubles down as a report. You can white label this report easily, and download it as PDFs, share live links, or send automated emails to clients.\u003C/p>\u003Cp>And with \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, you can create, style and share dashboards in minutes, not hours. Here’s how:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Report Creation:\u003C/strong> Type what you need (“GA4 performance for September with YoY comparison”) and IQ builds the full report. No fiddling with widgets or layouts.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Widget Creation:\u003C/strong> On Databox, for each metric you want to visualize, you’ll need to spend time picking and choosing a widget type that would work best. For instance, you’ll need to choose from either a single widget vs. pie chart vs. table for a specific metric.\u003C/li>\u003C/ul>\u003Cp>But with Whatagraph IQ, you can just ask AI to create a particular widget (e.g. bar graph, a pivot table, or a donut chart) and we’ll create it for you—complete with the metrics, dimensions, and filters you need.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/XY93vzCRIqA\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/XY93vzCRIqA\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Themes\u003C/strong>: Upload a logo or screenshot your client’s website, and IQ generates an on-brand theme in seconds. Fonts, HEX codes, icons—all styled automatically.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Chat\u003C/strong>: Ask questions in plain English: “Which campaign drove the most conversions this week?” Whatagraph gives instant answers with charts or numbers.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Summary\u003C/strong>: No more writing lengthy commentary for clients manually. IQ generates clear, accurate performance summaries based on the data on your report. \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today.\u003C/a>\u003C/p>\u003Cp>Reports that would take hours in Databox are ready in minutes with Whatagraph. \u003C/p>\u003Cp>And this is why agencies like Maatwerk Online are saving \u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">100 hours a month on reporting\u003C/a>, while Ampilio \u003Ca href=\"https://whatagraph.com/case-studies/ampilio\">cut report creation time to just one hour per client\u003C/a>.\u003C/p>\u003Cp>Lars Maat, Co-Founder of Maatwerk Online says: \u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Another feature that users love about Whatagraph is our\u003Cstrong> folder management\u003C/strong>. You can create folders for each client, Account Manager, or campaign, and organize all the relevant reports underneath each.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Spaces_on_Whatagraph_528b462b9b.png\" alt=\"Spaces On Whatagraph - Screenshot of a dashboard with space management and reporting features.\">\u003Cbr> \u003C/p>\u003Cp>Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>✅ \u003Ca href=\"https://www.loom.com/share/3e0b1c1b95d5473ca470bd4378461e5d\">Change the orientation\u003C/a> of your reports as Landscape or Portrait\u003C/p>\u003Cp>✅ Adjust the width and height of your charts and graphs right on the dashboard\u003C/p>\u003Cp>✅ Save reports as “templates” and re-use them the next time \u003C/p>\u003Cp>✅ Edit linked reports in one go, rather than one by one\u003C/p>\u003Cp>✅ Add multiple “Tabs” within a single report to visualize performance from different channels or campaigns. This prevents lengthy reports that take ages to load.\u003C/p>\u003Ch3>3. Powerful (but easy) data organization features\u003C/h3>\u003Cp>If your data lives across dozens of sources, campaigns, and accounts, the hardest part isn’t pulling it in—it’s organizing it. Without that, reports get cluttered and it’s impossible to see the bigger picture.\u003C/p>\u003Cp>On Databox, the only thing you can do is create custom metrics through a “Metric Builder” and “Calculated Metrics” which are both difficult to use, requiring complex workflows and SQL coding skills in some cases. \u003C/p>\u003Cp>What's more, every time you want to create a metric, you'll need to leave your dashboard, create the metric in another tab, then go back to your dashboard. This wastes time and creates a lot of unnecessary hassles.\u003C/p>\u003Cp>In comparison, Whatagraph makes it easy to \u003Ca href=\"https://whatagraph.com/blog/articles/meet-performance-monitoring\">group, organize, and monitor your scattered data\u003C/a> and get actionable insights from it.\u003C/p>\u003Cp>You can create data blends, custom metrics, and custom dimensions all through simple workflows that only take seconds to set up—natively from your report.\u003C/p>\u003Cp>For instance, say you want to report on the total number of “Add to Cart” from both Facebook Ads and TikTok Ads. You can set up a \u003Ca href=\"https://help.whatagraph.com/en/articles/8271915-how-to-create-and-use-a-custom-metric\" target=\"_blank\" rel=\"noopener noreferrer\">custom metric\u003C/a> on Whatagraph, like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_09_11_at_8_40_22_PM_776c3e47a7.png\" alt=\"How to create custom metrics on Whatagraph - Whatagraph\">This video digs deeper into data organization on Whatagraph:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/AUCHztiwV4Y\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/AUCHztiwV4Y\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>And with \u003Cstrong>IQ Dimensions\u003C/strong> (available on \u003Ca href=\"https://whatagraph.com/pricing\">more advanced plans\u003C/a>), you don’t even have to do the heavy lifting yourself. It will:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/li>\u003Cli>\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_bef3bef70a.webp\" alt=\"Whatagraph IQ Dimensions - Prompt to group and label data with Facebook Ads and campaign names.\">\u003C/p>\u003Cp>Another key feature that \u003Cstrong>ex-Databox users love about Whatagraph\u003C/strong> is our \u003Ca href=\"https://help.whatagraph.com/en/articles/6389747-how-to-create-a-source-filter-and-a-source-variant\">Source Filter\u003C/a>.\u003C/p>\u003Cp>Previously, you’d have to apply the same filter widget by widget—painful if you’ve got 20 Facebook widgets in one report.\u003C/p>\u003Cp>Now, with Whatagraph’s Source Filter,  you apply the filter once at the source level, and it updates across every widget instantly. That means less time clicking around, and more time actually analyzing your data.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/source_filters_3fed8afe89.gif\" alt=\"source filters.gif\">\u003Cbr>Powerful and easy data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients clearly see the value you’re delivering rather than being stuck interpreting data.\u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients. \u003C/p>\u003Ch3>4. Clean, sleek, and white-labeled reports\u003C/h3>\u003Cp>On Databox, data is presented in a “box” format \u003Ci>(hence the name)\u003C/i>. This works for monitoring data by your internal team, but it’s not appealing for clients who want to see professional PDF-style reports.\u003C/p>\u003Cp>In the image below, you can see how the metrics are “squished” together and difficult to read and understand. The background color can also be distracting.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_s_dashboard_template_347fa7e690.png\" alt=\"Databox's dashboard template\">To create reports, you can either add this dashboard to a “report” slide or create a new slide from scratch.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_reporting_process_38f97bafd6.gif\" alt=\"Databox reporting process.gif\">This PowerPoint-slide-style report might not be for everyone. Plus, you'll need to spend more time creating a report like this from scratch rather than downloading your dashboard as a report. \u003C/p>\u003Cp>Whatagraph gives you full control over branding, so reports look professional and on-brand every time. \u003C/p>\u003Cp>With \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">IQ Themes\u003C/a>, you can generate a complete report style in seconds. Here’s what you can do:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Instant brand matching\u003C/strong> – Upload your client’s logo or an image (like a product shot or website screenshot), and IQ automatically generates a full theme: fonts, HEX colors, background styles, and even icon sets that match the brand identity.\u003C/li>\u003Cli>\u003Cstrong>Prompt-based styling\u003C/strong> – Want something bold or seasonal? Just type it in (“Give this report a sleek fintech look” or “Make it a Halloween theme”), and IQ transforms the design instantly.\u003C/li>\u003Cli>\u003Cstrong>Full customization\u003C/strong> – After IQ builds your theme, you can fine-tune fonts, add additional brand colors, and adjust layouts as much as you like.\u003C/li>\u003Cli>\u003Cstrong>Reusable global themes\u003C/strong> – Once you’ve nailed the look, save it as a Global Theme. Apply it to any future report in one click, across all clients and campaigns.\u003C/li>\u003C/ul>\u003Cp>This means you’ll always get stunning, professional, and fully-branded reports your clients or execs will actually \u003Ci>want\u003C/i> to read.\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/xLMRV5bEkMx8GYoO\" target=\"_blank\" rel=\"noopener noreferrer\">social media report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_2_9501e2a32d.png\" alt=\"Social Media Report Template - A social media report with data visualizations and metrics.\">\u003C/p>\u003Cp>And here's an example of a \u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">paid-per-click report template\u003C/a>:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/figure>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start building your report for FREE.\u003C/a>\u003C/p>\u003Cp>And when the time comes for sharing these reports, you can either:\u003C/p>\u003Cul>\u003Cli>Send automated emails to specific people at specific times, days, and cadence. Customize the email subject lines, body copy, and even domains. \u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or CSVs.\u003C/li>\u003C/ul>\u003Cp>Apart from report sharing, you can also \u003Ca href=\"https://whatagraph.com/data-transfer/google-bigquery\">transfer your data to BigQuery\u003C/a> on Whatagraph to have a centralized storage for your cross-channel data. \u003C/p>\u003Ch3>5. Fast and friendly customer support\u003C/h3>\u003Cp>Using a \u003Ca href=\"https://whatagraph.com/blog/articles/best-marketing-analytics-tools\">marketing analytics tool\u003C/a> can be overwhelming. There are times you just need some (or a lot) of help from a product expert to get the platform up and running the way you want it to. \u003C/p>\u003Cp>With Databox, however, it’s can be difficult to get the help you need when you need it. \u003C/p>\u003Cp>Multiple reviews on G2.com and Capterra mention how Databox’s customer support is “unresponsive”. Emails sent to support \u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/Capterra___6357024/\" target=\"_blank\" rel=\"noopener noreferrer\">get ignored\u003C/a> and issues go unresolved for months. It's also important to note that “Priority Support” is only available on the expensive plans.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_10_29_at_11_09_49_AM_c21c3cfd85.png\" alt=\"A screenshot of Databox user review - Whatagraph\">On Whatagraph, all our \u003Ca href=\"https://whatagraph.com/pricing\">pricing plans\u003C/a> come with fast, friendly live chat support that responds to messages within 4 minutes and resolves most issues within 4 hours.\u003C/p>\u003Cp>In fact, this is one of the things that our customers love most about us. Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>I've joked about this often—with Whatagraph, we're not paying for a reporting system. We're paying for customer support. There's a level of dedication from the Whatagraph team that you don't often experience anywhere else.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>And Stef Oosterik, Quality Manager at \u003Ca href=\"https://dtchdigitals.com/nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Dtch. Digitals\u003C/a> said in 9 out of 10 cases, issues get resolved within a day. \u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>The support team is very responsive. This makes it easy for us to give feedback, think of solutions, and get the right data visible for clients quickly.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>For teams that need more tailored guidance, dedicated Customer Success Managers (CSMs) are available on advanced plans. CSMs work with you on migrations, onboarding, and building reporting workflows that scale.\u003C/p>\u003Cp>Whether you’re on the entry plan or the enterprise tier, you’ll always have real people ready to help—fast.\u003C/p>\u003Ch3>6. Straightforward pricing, no hidden costs\u003C/h3>\u003Cp>At first glance, Databox looks affordable. But most of its plans come stripped down, and you’ll quickly run into paywalls:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Professional plan ($159/mo)\u003C/strong>: only 3 data sources included, then $5.60/month per extra source.\u003C/li>\u003Cli>\u003Cstrong>Growth plan ($399/mo)\u003C/strong>: adds datasets, AI summaries, and advanced filtering—but still limits syncs and integrations.\u003C/li>\u003Cli>\u003Cstrong>Premium plan ($799/mo)\u003C/strong>: only here do you get priority support, advanced security, guided onboarding, and faster refreshes.\u003C/li>\u003Cli>White-labeling isn’t included in any base plan—it’s a \u003Cstrong>$200/month add-on\u003C/strong>. Faster syncs, advanced security, and even onboarding cost extra.\u003C/li>\u003C/ul>\u003Cp>So while Databox seems “affordable,” essential features like support, refresh speed, and branding require stacking add-ons or upgrading to higher tiers.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph’s pricing is more straightforward. \u003C/strong>You know exactly what’s in each tier:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Start ($229/mo)\u003C/strong> → 20 source credits, essential integrations, Whatagraph IQ features (report creation, widgets, themes, summaries, chat), pre-made templates, and live chat support.\u003C/li>\u003Cli>\u003Cstrong>Boost ($579/mo)\u003C/strong> → 60 source credits, advanced integrations, white-labeling, custom data transformations, performance overview, and a dedicated Customer Success Manager.\u003C/li>\u003Cli>\u003Cstrong>Max (Custom)\u003C/strong> → 100+ source credits, premium integrations, custom data aggregations, SSO, tailored onboarding, and priority support.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">Here’s the side-by-side:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\"> \u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Databox\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Whatagraph\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Starting Price\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">$159/mo (3 sources)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">$229/mo (20 sources)\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Extra Data Sources\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">$5.60 each\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Included via source credits\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">White-labeling\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">$200/mo add-on\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Included in Boost & Max\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Support\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Email on lower tiers, priority only at $799+\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Fast live chat (<4 min response) on all plans; CSMs on Boost+\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Data Refresh\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">15-min sync only on Premium (limited sources)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Fast refreshes included\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Security\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">Advanced security only at $799+\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:4.968pt;vertical-align:top;\">SSO & enterprise security at Max\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>The key difference is that Databox locks essentials behind add-ons and expensive tiers, but Whatagraph gives you the full reporting stack—AI features, integrations, and support—upfront, with no hidden costs.\u003C/p>\u003Cp>Convinced Whatagraph is the right Databox alternative for you? \u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free today\u003C/a>.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ stable native integrations across paid ads, social, SEO, email, and more\u003C/li>\u003Cli>Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> – AI-powered reporting tools\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Performance monitoring overview\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli>Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli>Custom branding and white labeling\u003C/li>\u003Cli>Automated report sharing via email or live dashboard links\u003C/li>\u003Cli>Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Just one data warehouse destination, BigQuery, is available so far\u003C/li>\u003C/ul>\u003Ch2>2. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Compared to Databox, Klipfolio is more reliable, real-time, and powerful with a wider variety of data organization features offered by PowerMetrics. It also comes with more integrations (130+) compared to Databox’s 90. \u003C/p>\u003Cp>However, Klipfolio also comes with a steep learning curve like Databox, requiring CSS skills to customize your dashboard themes. Whatagraph still remains undefeated in terms of user-friendliness.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow: \u003C/strong>$190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available\u003C/li>\u003Cli>\u003Cstrong>Team+: \u003C/strong>$690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite:\u003C/strong> $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier: \u003C/strong>$1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: \u003C/i>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>3. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_630d75f1a8.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003Cbr>If you’re looking for an enterprise-level business intelligence solution, Tableau is a great choice.\u003C/p>\u003Cp>For a powerful data analysis tool, Tableau is still easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>The charting and data exploration features are more sophisticated than Databox, as Tableau provides robust analytics capabilities, including support for advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>What’s more Tableau boasts quite a large and active user community called “Tableau Community Forums” with a wealth of resources, forums, and online training materials to help you learn the platform and troubleshoot issues.\u003C/p>\u003Cp>You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>However, Tableau is (a lot) more expensive than Databox as it’s mainly for enterprises. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>4. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Google’s free reporting tool, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a>, is a popular choice among marketers. \u003C/p>\u003Cp>Looker Studio comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Many of the ex-Databox users we’ve talked to say they had to use Looker Studio together with Databox because the former was more reliable and stable than the latter. \u003C/p>\u003Cp>However, they were still facing the same challenges like \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">slow load times\u003C/a>, data breakages, and inaccurate data on Looker Studio. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>5. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">dashboard software\u003C/a> for Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard (similar to Whatagraph’s)\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>Another cool feature about Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>Geckoboard’s main superiority over Databox is its ease of use. Users online say you can create beautiful dashboards for clients and teams without any technical knowledge.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>6. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">DashThis\u003C/a> is a simple marketing reporting tool that connects to 30+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started rather than spending hours building dashboards like on Databox.\u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>For instance, if you’re at a marketing agency and you have international clients, you might want to convert the currency of cost metrics on your reports. DashThis doesn’t allow you to do so, while \u003Ca href=\"https://help.whatagraph.com/en/articles/6316358-how-to-display-a-different-currency-sign-in-the-widget\">Whatagraph does\u003C/a>. \u003C/p>\u003Cp>Also, you can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>7. Grow\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards \u003C/strong>which shows blended data sources and metrics\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The key advantage of Grow over Databox is its reliability. The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>8. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. \u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">\u003Cbr>Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>NinjaCat’s main advantage over Databox is its responsive and helpful customer support. Users online say their support team is always available to answer questions and are open to feedback. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>9. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing.\u003C/p>\u003Cp>The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.\u003C/p>\u003Cp>However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>A wide library of dashboard templates\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Custom and pre-build widgets\u003C/li>\u003Cli>Built-in keyword tracking tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Wide range of integrations\u003C/li>\u003Cli>Affordable price\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Incorrect data on widgets\u003C/li>\u003Cli>Poor customer service \u003C/li>\u003Cli>Limited customization and data transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Cyfe offers five pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $19/month for 2 dashboards and 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month for 5 dashboards and 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$49/month for 10 dashboards and 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$89/month for 20 dashboards and unlimited users\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features\u003C/li>\u003C/ul>\u003Ch2>10. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">\u003Cbr>Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>You can integrate with over 500 channels and harmonize and clean your data into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets, or keep your data in a fully-managed storage. \u003C/p>\u003Cp>However, Improvado is an ETL tool (Extract, Transform, Load), which means you’ll need to move your data to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>Improvado’s uniqueness lies in its AI-powered “campaign governance” solution which automatically validates campaign targeting, naming conventions, brand safety, KPI pacing, and more. It also validates the consistency of your performance metrics and alerts you about any issues. \u003C/p>\u003Cp>But because of the vast features available, it can take months to implement Improvado. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>\u003Ch2>11. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large companies with PPC and SEO campaigns\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">TapClicks\u003C/a> is a unique digital marketing platform in the sense that it’s eight different products bundled into one. Here’s a breakdown of each of them:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapData: \u003C/strong>Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.\u003C/li>\u003Cli>\u003Cstrong>TapReports: \u003C/strong>Visualize, optimize, and share your data with clients in customizable dashboards and automated reports. \u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>Discover trends and opportunities from your data.\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> Get AI-powered insights and recommendations to optimize your campaigns. \u003C/li>\u003Cli>\u003Cstrong>TapOrders:\u003C/strong>\u003Ci> \u003C/i>Automate orders and enter client objectives and goals at the point of sale. Connect a CRM, import files and create online forms for any product. \u003Ci>Best for eCommerce businesses.\u003C/i>\u003Cstrong> \u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow:\u003C/strong> Automatically route tasks based on your business processes and streamline your fulfillment workflow.\u003Ci> Best for project managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Raven by TapClicks: \u003C/strong>Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis. \u003Ci>Best for SEO managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence: \u003C/strong>Get local SEM data intelligence to create better proposals and to win more clients. \u003C/li>\u003C/ol>\u003Cp>This all sounds great but TapClicks does seem to be a bit of a “Jack of all trades, master of none”. Based on online reviews, their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to load data into data warehouses, databases, and data visualization tools\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive dashboards\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>","2024-10-28T10:32:16.300Z","2025-10-06T14:38:50.520Z","2024-10-29T02:37:53.973Z","2025-09-24",{"id":483,"title":484,"slug":485,"summary":486,"body":487,"read_time":21,"createdAt":488,"updatedAt":489,"publishedAt":490,"errors":31,"table_of_contents":32,"dateReorder":491},2329,"We tested the 11 Best AgencyAnalytics Alternatives in 2025","agencyanalytics-alternatives-and-competitors","\u003Cp>\u003Cspan style=\"color:#000000;\">AgencyAnalytics is a great marketing reporting tool, but users say the platform can be unstable, rigid, and limited.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">To help you find the best AgencyAnalytics alternative, I did three things:\u003C/span>\u003C/p>\u003Col>\u003Cli>\u003Cspan style=\"color:#000000;\">Spoke with our customers who previously used AgencyAnalytics.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Scoured online reviews and community forums to find the best alternatives. \u003C/span>\u003C/li>\u003Cli>Tested each tool. \u003C/li>\u003C/ol>\u003Cp style=\"margin-left:0px;\">\u003Cspan style=\"color:rgb(233038/var(--tw-text-opacity,1));\">Full disclosure—one of these tools is ours. But that’s because we genuinely believe Whatagraph reduces the pains of AgencyAnalytics. \u003C/span>\u003C/p>\u003Cp style=\"margin-left:0px;\">\u003Cspan style=\"color:rgb(233038/var(--tw-text-opacity,1));\">But we’re also not here to bash our competitors. We researched them thoroughly (and even tried them out) so you can really understand what they’re great at and if they’re best for you.\u003C/span>\u003C/p>\u003Cp style=\"margin-left:0px;\">\u003Cspan style=\"color:rgb(233038/var(--tw-text-opacity,1));\">By the end of the article, we hope you’ll find an AgencyAnalytics alternative that fits your needs—whether it’s us or not. \u003C/span>\u003C/p>","\u003Cp>According to past users and online reviews, here are the biggest pains of AgencyAnalytics:\u003C/p>\u003Cp>\u003Cstrong>❌ Unstable: \u003C/strong>Some of AgencyAnalytics’ integrations are clunky and unstable, with sources disconnecting frequently due to “service bandwidth” problems (meaning the platform can't handle large numbers of users). \u003C/p>\u003Cp>\u003Cstrong>❌ Inaccurate: \u003C/strong>Due to unstable integrations, AgencyAnalytics' reports occasionally shows inaccurate data, with discrepancies between the data on source platforms (e.g., TikTok) and the data on reports. Users also experience data delays, such as missing Sunday’s data in Monday’s reports.\u003C/p>\u003Cp>\u003Cstrong>❌  No advanced data transformations: \u003C/strong>Apart from a basic tool to create custom metrics, AgencyAnalytics doesn't offer advanced data calculations or organization features. You can’t blend data sources together, create custom dimensions, or slice and dice your data using custom tags.\u003C/p>\u003Cp>\u003Cstrong>❌ Rigid reports and dashboards: \u003C/strong>Users find AgencyAnalytics’ reports and dashboards to be rigid and limited. For instance, you can’t add icons to widgets, change the orientation of your reports, edit reports in bulk, or move a group of widgets from one section to another. \u003C/p>\u003Cp>\u003Cstrong>❌ No data transfers: \u003C/strong>AgencyAnalytics is purely a visualization tool—you won’t be able to ship your data to data warehouses or business intelligence tools.\u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re experiencing similar challenges with AgencyAnalytics, I've got your back.\u003C/p>\u003Cp>In this article, I'll take you through 11 best AgencyAnalytics alternatives which are more stable, customizable, and come with advanced data calculations. \u003C/p>\u003Ch2>11 Best AgencyAnalytics Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best AgencyAnalytics alternatives I’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Cyfe\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>Tapclicks\u003C/li>\u003C/ol>\u003Cp>Have a set of features you're looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=10]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and teams who want an easy-to-use reporting tool with powerful AI features and flexible pricing\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=6z-Bz4z_jGyrrYak\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a stable reporting platform that organizes, customizes, and analyzes your data without needing technical expertise, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is built for you.\u003C/p>\u003Cp>With our newly released \u003Ca href=\"https://whatagraph.com/blog/articles/whatagraph-3.0\">Whatagraph 3.0\u003C/a>, you’ll get the easiest marketing intelligence platform built for marketers, not data teams.\u003C/p>\u003Cp>Here’s how it works: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Connect:\u003C/strong> \u003Ca href=\"https://whatagraph.com/integrations\">Plug into 55+ marketing platforms\u003C/a> via native, stable connectors that won’t break mid-campaign.\u003C/li>\u003Cli>\u003Cstrong>Organize: \u003C/strong>Build custom blends, metrics, and dimensions; or let \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> generate them for you with a single prompt.\u003C/li>\u003Cli>\u003Cstrong>Report with AI:\u003C/strong> Ask IQ to create a full report in seconds, or drag-and-drop widgets and use \u003Ca href=\"https://whatagraph.com/templates\">80+ pre-made templates\u003C/a> for more control.\u003C/li>\u003Cli>\u003Cstrong>Customize instantly:\u003C/strong> Upload a screenshot of your (or your client’s) site, or type a prompt—IQ applies logos, colors, and fonts automatically. Reports can live on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Spot issues early: \u003C/strong>The Insights tab highlights anomalies, setup errors, and opportunities right when data connects.\u003C/li>\u003Cli>\u003Cstrong>Ask questions, get answers:\u003C/strong> With IQ Chat, you (and your clients) can ask plain-English questions directly inside reports and get live answers from the source data.\u003C/li>\u003Cli>\u003Cstrong>Share on autopilot:\u003C/strong> Send live links, PDFs, or scheduled emails, and export to Excel/CSV. Or sync data into \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003Cli>\u003Cstrong>Scale: \u003C/strong>Manage dozens of clients with Spaces, linked templates, and client-facing filters, so one update can ripple across every report instantly.\u003C/li>\u003C/ul>\u003Cp>Thanks to these powerful AI features and an easy-to-use interface, agencies like \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a> are saving 100 hours a month on reporting. Here’s what Lars Maat, Co-Founder, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But how does Whatagraph compare against AgencyAnalytics exactly? Let’s take a look:\u003C/p>\u003Ch3>AgencyAnalytics vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against AgencyAnalytics and you can find \u003Ca href=\"https://whatagraph.com/alternatives/agency-analytics\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are four key ways Whatagraph outperforms AgencyAnalytics:\u003C/p>\u003Ch3>1. Stable, fast, and reliable data platform \u003C/h3>\u003Cp>Ex-AgencyAnalytics users we’ve talked to say sources keep disconnecting on the platform due to “bandwidth” issues, meaning the platform can't handle large user loads.\u003C/p>\u003Cp>We’ve also seen online reviews that say the platform is “buggy” and slow, like \u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">this one\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_buggy_a281ebd5cd.png\" alt=\"A screenshot of AgencyAnalytics review - Whatagraph\">AgencyAnalytics also seem to have \u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-integrations\">clunky integrations\u003C/a> that cause data discrepancies on reports, particularly for channels like TikTok and X. \u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9478978\">One user\u003C/a> said “maintaining data accuracy is a chore” and that they needed to manually verify data connections for all their clients every month. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_inaccurate_dta_53f75f16ab.png\" alt=\"A screenshot of AgencyAnalytics review - Whatagraph\">Whatagraph eliminates these pain points. \u003C/p>\u003Cp>Our \u003Ca href=\"https://whatagraph.com/integrations\">data integrations\u003C/a> are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, which means they’re more seamless, stable, and reliable. Our Product engineers regularly maintain these integrations so you don't have to. \u003C/p>\u003Cp>Fully-managed integrations also mean \u003Cstrong>bugs get resolved faster \u003C/strong>without needing to get a third-party company involved. \u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform. \u003C/p>\u003Cp>And thanks to a recent update to \u003Ca href=\"https://cloud.google.com/kubernetes-engine\">Google Kubernetes Engine\u003C/a>, even reports with heavy widgets, tabs, and charts take less than 10 seconds to load on Whatagraph.\u003C/p>\u003Cp>Plus, according to data from the past 6 months,\u003Cstrong> Whatagraph has an average uptime of 99.95%. \u003C/strong>\u003C/p>\u003Cp>We also have an emergency alert that will wake up all our Product engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.\u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ The platform is stable and there are few inconsistencies or delays in the data.\u003C/p>\u003Cp>✅ Your reports load fast.\u003C/p>\u003Cp>✅ Platform downtimes are very rare, and they're quickly resolved by our Product engineers who are on call 24/7.\u003C/p>\u003Cp>Our current users love how seamless, stable, and simple the data connection process is. Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is very, very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>2. Powerful (but easy) data organization features\u003C/h3>\u003Cp>If you have 100s of scattered data sources across different channels, marketing campaigns, and accounts, you need a way to organize them all before you visualize the data. \u003C/p>\u003Cp>This helps you get a clearer view of performance and keeps your reports neat, tidy, and easy to read. \u003C/p>\u003Cp>On AgencyAnalytics, the only thing you can do is create custom metrics, and even then it’s only available on the pricer plans. \u003C/p>\u003Cp>On Whatagraph you can get pre-made data transformations (available on \u003Ca href=\"https://whatagraph.com/pricing\">starter plans\u003C/a>) and create your own custom aggregations, metrics, and dimensions on more advanced plans. \u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://help.whatagraph.com/en/articles/8267387-how-to-set-up-and-apply-custom-dimensions\">\u003Cstrong>Dimensions\u003C/strong>\u003C/a>\u003Cstrong>: \u003C/strong>Great for unifying names of various cross-channel dimensions and grouping data points from various integrations. With IQ Dimensions, you just need to type in a prompt and we’ll build the dimension for you. No manual work needed.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_10da03f75a.png\" alt=\"Whatagraph IQ Dimensions - Screenshot of Whatagraph's create dimension interface, with dimensions selected in the sidebar.\">\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://help.whatagraph.com/en/articles/8271915-how-to-set-up-and-apply-custom-metrics\">\u003Cstrong>Metrics\u003C/strong>\u003C/a>\u003Cstrong>: \u003C/strong>Great for unifying and changing names permanently for various metrics.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metrics_on_Whatagraph_a26b8e1950.png\" alt=\"Custom Metrics On Whatagraph - Configuration interface for metric unification setup.\">\u003C/figure>\u003Cul>\u003Cli>\u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-blended-sources-building-unified-views-from-multiple-data-sources\">\u003Cstrong>Aggregations\u003C/strong>\u003C/a>\u003Cstrong>: \u003C/strong>Great for combining different sources together into one unified data source. Helps keep your reports neat and tidy.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_blends_on_Whatagraph_b4fda9cc97.png\" alt=\"Data Blends On Whatagraph - Side-by-side panels display source data options.\">\u003C/figure>\u003Cp>Another key aspect that\u003Cstrong> ex-AgencyAnalytics users love about Whatagraph\u003C/strong> is our \u003Ca href=\"https://help.whatagraph.com/en/articles/6389747-how-to-create-a-source-filter-and-a-source-variant\">Source Filter\u003C/a>.\u003C/p>\u003Cp>Previously, you could only add filters on the widget level if you wanted to slice and dice your data. For instance, if you had a report with 20 Facebook widgets, you’d need to go through each of them to apply the same filter. \u003C/p>\u003Cp>With Whatagraph’s Source Filter, you can simply go to the Facebook source that’s connected to these 20 widgets, apply the filter to the source once, and it will be applied to all widgets immediately. \u003C/p>\u003Cp>This saves so much more time and hassle, and you’ll be able to slice and dice your data any way you want. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_source_filter_280e78f960.gif\" alt=\"Whatagraph source filter - Dashboard view showing analytics data for a new report.\">\u003C/p>\u003Cp>Then there’s the client side of the equation. Use \u003Ca href=\"https://help.whatagraph.com/en/articles/12001098-how-to-apply-client-facing-filters\">client-facing filters\u003C/a>, so you don’t have to anticipate every question your client might ask (“Can I just see this by region?”). You decide which filters to expose in the live report link, and they can slice the data themselves.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=IFK4W2vm1Uo&embeds_referring_euri=https%3A%2F%2Fhelp.whatagraph.com%2F&source_ve_path=Mjg2NjQsMjg2NjQsOTY3MTQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/IFK4W2vm1Uo\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>And for agencies managing dozens of clients, the new \u003Ca href=\"https://help.whatagraph.com/en/articles/9974150-custom-tags\">Custom Tags\u003C/a> are a lifesaver. Label sources with attributes like region, account manager, or industry, and then break down performance by those tags. \u003C/p>\u003Cp>Instead of scrolling through a haystack of sources, you pull up all “Tier 1 regions” or “accounts managed by John” in one view.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2q7DOwIJv-4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2q7DOwIJv-4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch3>3. Highly customizable reports\u003C/h3>\u003Cp>We love that \u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-dashboard\">AgencyAnalytics’ dashboards\u003C/a> have a very “clean” aesthetic to it (we’re the same at Whatagraph). \u003C/p>\u003Cp>But we also heard from ex-AgencyAnalytics users that the design can be rigid, and there aren’t a lot of customization options available. You can't:\u003C/p>\u003Cp>❌ Add icons to widgets. \u003C/p>\u003Cp>❌ Add new rows anywhere you want on your reports.\u003C/p>\u003Cp>❌ Change the orientation (horizontal vs. vertical) of your reports and dashboards.\u003C/p>\u003Cp>❌ Adjust column widths on tables.\u003C/p>\u003Cp>❌ Edit reports in bulk—you’ll need to edit each one by one.\u003C/p>\u003Cp>What’s more, there are two different building environments for reports and dashboards. This means you’ll need to create TWO visualizations for each report, costing more time and effort.\u003C/p>\u003Cp>In comparison, Whatagraph’s dashboards and reports are \u003Cstrong>highly dynamic and customizable\u003C/strong>. \u003C/p>\u003Cp>You build one dashboard, and that doubles down as a report. You can white label this report easily, and download it as PDFs, share live links, or send automated emails to clients.\u003C/p>\u003Cp>But let’s take it a step further. \u003C/p>\u003Cp>Forget about dragging and dropping widgets into place or staring at a blank canvas, wondering where to start. The moment you connect your data, fire off a text prompt (or even pick from suggested prompts), and IQ will spin up a complete, branded report in seconds.\u003C/p>\u003Cp>\u003Cstrong>Here’s how to build a complete report using \u003C/strong>\u003Ci>\u003Cstrong>only\u003C/strong>\u003C/i>\u003Cstrong> AI:\u003C/strong>\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(46.666666666666664% + 50px); height: 0;\"><iframe id=\"np120o7uzk\" src=\"https://app.guideflow.com/embed/np120o7uzk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"np120o7uzk\"></script></div>\u003C/p>\u003Cp>Next, let’s make your report on-brand. Hit \u003Cstrong>Settings\u003C/strong> > \u003Cstrong>Custom Branding Colors\u003C/strong>, and then click \u003Cstrong>“Enhance theme style with IQ.”\u003C/strong> From there, you have two paths:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Text prompt:\u003C/strong> Type what style you want. Maybe “clean, bold, modern” or “earth tones, minimal.”\u003C/li>\u003Cli>\u003Cstrong>Image upload:\u003C/strong> Drop a client’s logo or brand screenshot, and IQ pulls the color palette for you.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_reports_builder_c0b8aedba2.png\" alt=\"Whatagraph IQ reports builder - A report builder interface showing report data and theme customization options.\">\u003C/p>\u003Cp>IQ proposes a full theme: colors, fonts, and even chart palettes. But it doesn’t lock you in. You can tweak every hue, swap fonts, or adjust against accessibility ratios manually, too.\u003C/p>\u003Cp>Once it’s dialed in, tick \u003Cstrong>Save as Global Theme\u003C/strong> so your design shows up in other reports too.\u003C/p>\u003Cp>If you don’t want to mess with the entire report, tell IQ what you want at the widget level: “show conversions instead of clicks,” “switch this to a line chart,” “compare by device,” and the widget rewrites itself on the spot.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_widget_filter_8ca99295a1.gif\" alt=\"Whatagraph IQ Widget Filter - Analytics dashboard showing a dropdown menu for selecting date and device filters.\">\u003C/p>\u003Cp>Whatagraph also comes with thoughtful features that makes it easier and faster to create and edit reports. You can:\u003C/p>\u003Cul>\u003Cli>Link reports together and edit only the “Master” report and your changes will sync automatically across all linked reports\u003C/li>\u003Cli>Customize widgets fully – add titles and descriptions, choose colors, change currencies, apply custom formulas, and so much more\u003C/li>\u003Cli>Choose any icons you want from our icon library and add to your widgets\u003C/li>\u003Cli>Insert or delete rows anywhere on your report\u003C/li>\u003C/ul>\u003Cp>Want to give Whatagraph a spin? \u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free today\u003C/a>. \u003C/p>\u003Ch3>4. Share your data any way you’d like\u003C/h3>\u003Cp>AgencyAnalytics lets you share reports via scheduled emails, PDFs, and white-labeled client portals. That’s table stakes. \u003C/p>\u003Cp>But if you tweak a dashboard, those changes don’t always cascade into the reports tied to it. Users say they end up manually deleting old versions and re-adding the updated ones—\u003Ci>exactly\u003C/i> the kind of tedious busywork automation is supposed to eliminate.\u003C/p>\u003Cp>On the other hand, with Whatagraph, send cleaned, blended data straight to BigQuery or Looker Studio. Pick your metrics and dimensions, preview the table, and kick off an automated transfer. \u003C/p>\u003Cp>From then on, the flow just runs. Sharing reports is just as flexible:\u003C/p>\u003Cul>\u003Cli>Automated emails on your schedule (down to the subject line and body copy).\u003C/li>\u003Cli>Instant live links that always stay fresh; plus, host them on a \u003Ca href=\"https://help.whatagraph.com/en/articles/4826505-custom-domain-cname-setup\">custom domain\u003C/a>, so clients never see Whatagraph branding, only yours.\u003C/li>\u003Cli>One-click PDFs or Excel exports when someone insists on the old-school format.\u003C/li>\u003C/ul>\u003Cp>You choose: either review each report before it sends, or let it auto-send and just get a notification when it’s out.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Automated_report_feature_e59f04632a.png\" alt=\"Whatagraph Automated Report Feature - Automated report interface showing sending frequency and delivery settings.\">\u003C/p>\u003Cp>And with \u003Ca href=\"https://help.whatagraph.com/en/articles/10357615-whatagraph-iq-chat-instant-data-insights-at-your-fingertips\">IQ Chat\u003C/a>, you don’t even need to \u003Ci>explain\u003C/i> the report yourself. Clients can ask the report questions: “Which ad set is wasting budget?” or “What’s our top-performing region this week?”—and get instant answers, right inside the dashboard you shared.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chat_f8d357c640.png\" alt=\"Whatagraph IQ Chat - A share report settings interface showing \">\u003C/p>\u003Ch3>5. Straightforward pricing with dedicated Customer Success and Support\u003C/h3>\u003Cp>Here’s AgencyAnalytics’ pricing plan breakdown (billed annually) set at 10 clients, as of October 2025:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer: $159/month\u003C/strong>\u003Cul>\u003Cli>10 clients included, $20/client beyond that\u003C/li>\u003Cli>Basic reporting, client portal, 80+ integrations\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>❌ No custom metrics, alerts, or AI.\u003C/p>\u003Cp>❌ No full branding.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency: $179/month\u003C/strong>\u003Cul>\u003Cli>10 clients included, $20/client beyond that\u003C/li>\u003Cli>Adds AI summaries, custom metrics, alerts, task mgmt, full branding\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>❌ No forecasting, anomaly detection, or API.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Pro: $349/month\u003C/strong>\u003Cul>\u003Cli>15 clients included, $20/client beyond that\u003C/li>\u003Cli>Adds benchmarks, forecasting, anomaly detection, API\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>❌ No dedicated Success Manager, concierge setup, or enterprise support.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Enterprise: Custom\u003C/strong>\u003Cul>\u003Cli>Dedicated success manager, concierge implementation, database connectors, MFA/SSO.\u003C/li>\u003Cli>The only tier with priority support & advanced governance.\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_pricing_fb3bec5ff2.png\" alt=\"Agency Analytics Pricing - Pricing plans comparison with slider to adjust number of clients\">\u003C/figure>\u003Cp>\u003Cstrong>Hidden squeeze:\u003C/strong> The per-client surcharge doubled from $10 in March 2025 to $20 in October 2025. At 30 clients, your “affordable” plan balloons by +$400/month in add-ons.\u003C/p>\u003Cp>Now compare that to Whatagraph’s transparent, flat, and designed-to-scale pricing that doesn’t punish you for growing:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_eb068468c6.png\" alt=\"Whatagraph Pricing - Price comparison chart for four product plans.\">\u003C/figure>\u003Cp>Here’s the breakdown at a glance:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\"> \u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Whatagraph Pricing\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Entry plan\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$159/month (10 clients)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Forever free (5 sources, unlimited users, and reports).\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Pricing model\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Charges per “client” (reports) beyond base count (e.g. $20/client).\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Source credits (scale by data sources, not clients).\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Unlimited users/reports\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Limited by plan tiers; adding more clients or reports often triggers upgrades or manual intervention.\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">All plans include unlimited users and unlimited reports.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">AI features\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Basic “Ask AI” and “AI Summary” (limited to text blurbs).\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Full Whatagraph IQ suite: AI-built reports, prompt-powered widget edits, anomaly alerts, brand styling, and IQ Chat.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Customer support\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Priority support only on Enterprise.\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Live chat that replies in under 4 minutes for all tiers; a dedicated CSM on Boost and Max.\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today:\u003C/a> the leading AgencyAnalytics alternative that won’t nickel-and-dime you, bog you down, or break when you grow.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>2. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is a very close AgencyAnalytics alternative, but for companies instead of agencies. It’s an easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">dashboard software\u003C/a> mostly targeting Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>But keep in mind that these dashboards are more suitable for eCommerce businesses, as they're more focused on Inventory and Operations management. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_inventory_dashboard_f0da892c2d.png\" alt=\"Geckoboard inventory dashboard - Whatagraph\">\u003C/p>\u003Cp>I tried out the free Trial and it was pretty easy to get started. All you needed to do was connect your data sources and choose the widgets you’d like to visualize. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_free_trial_24862f85be.png\" alt=\"Geckoboard dashboard interface - Whatagraph\">But one downside is that you can’t drag-and-drop widgets onto your dashboards. You’ll need to:\u003C/p>\u003Cul>\u003Cli>Click on “Add widget” \u003C/li>\u003Cli>Choose the metric you want to visualize\u003C/li>\u003Cli>Customize that widget\u003C/li>\u003C/ul>\u003Cp>Then, repeat this process again for every metric you want to create. This creates unnecessary back and forth between the dashboard and the widget builder, and can be time-consuming. \u003C/p>\u003Cp>A cool feature I like about Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>Compared to AgencyAnalytics, Geckoboard has more data sources (90+) and is more reliable and stable.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>3. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Klipfolio’s key advantage over AgencyAnalytics lies in PowerMetrics. With it, you can not only connect all your data sources, but also:\u003C/p>\u003Cul>\u003Cli>Create a curated metric catalog for other business teams with access control and governance features\u003C/li>\u003Cli>Enable self-serve analysis and AI insights\u003C/li>\u003Cli>Store data in one place—either in your data warehouse, semantic layer, or in PowerMetrics itself\u003C/li>\u003Cli>Share transformed and unified metrics with anyone in the organization \u003C/li>\u003C/ul>\u003Cp>All this is designed to speed up decision-making and reduce ad hoc requests to data teams—if you have a dedicated data team in the first place.\u003C/p>\u003Cp>Again, as we mentioned earlier, AgencyAnalytics doesn’t come with this kind of granular data organization features. \u003C/p>\u003Cp>Getting started with Klipfolio was easy. I created a Trial account and got access to my first dashboard. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_interface_e537b87ac7.png\" alt=\"Klipfolio dashboard interface - Whatagraph\">\u003C/figure>\u003Cp>But this is where things got complicated. To visualize your data, you’ll first need to create a “Klip”, which is in a different tab from the dashboard. \u003C/p>\u003Cp>There are some pre-made Klips like the below screenshot, but for the most part, you’ll need to build a custom one. \u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klips_interface_5fbf70bfaa.png\" alt=\"Klips interface - Whatagraph\">The interface to create a custom Klip can be confusing and clunky (although there is an interactive tour), and it can take you anywhere from 5 to 30 minutes to build one depending on how complex you want it to be. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_Klip_structure_e61bbe19f6.png\" alt=\"Custom Klip builder on Klipfolio - Whatagraph\">\u003Cbr>Once you’re done, then you can add this custom Klip onto your dashboard. \u003C/p>\u003Cp>On Whatagraph, you can create custom widgets natively within your dashboard in seconds. You don’t need to go back and forth from one tab to another—you can simply drag and drop the widgets onto your dashboard.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow: \u003C/strong>$190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+: \u003C/strong>$690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite:\u003C/strong> $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier: \u003C/strong>$1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: \u003C/i>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>3. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_27dd37a104.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003C/p>\u003Cp>If you’re looking for an enterprise-level business intelligence solution, Tableau is a great choice. It’s a data analysis and a visualization tool in one. \u003C/p>\u003Cp>For a powerful data analysis tool, Tableau is still easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_drag_and_drop_b860fbcba1.gif\" alt=\"Tableau drag and drop interface - Whatagraph\">\u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering. These are granular things that you can’t do on AgencyAnalytics.\u003C/p>\u003Cp>If you need help, you can go to Tableau community forums and ask your questions. A current Tableau user or a moderator will answer you. You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>Personally, I think the best thing about Tableau is “Einstein”, which analyzes your data from all your sources and channels, and points out  patterns or insights you might miss on your own.\u003C/p>\u003Cp>For example, it can show you which types of ads are attracting the most customers or predict which customers are likely to make a purchase. This helps you make better decisions because you’re basing them on real data, not just guesses.\u003C/p>\u003Cp>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Einstein_08499a3f31.png\" alt=\"Tableau Einstein dashboard - Whatagraph\">However, Tableau is (a lot) more expensive than AgencyAnalytics as it’s mainly for enterprises. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>4. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Google’s free reporting tool, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a>, is a popular choice among marketers. \u003C/p>\u003Cp>Looker Studio comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Compared to AgencyAnalytics, you can create very detailed and customized dashboards on Looker Studio, depending on how well you know the platform. But \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">Looker Studio can be slow\u003C/a>, clunky, and doesn’t come with customer support (unless you buy the Pro plan).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>6. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">DashThis\u003C/a> is a simple marketing reporting tool that connects to 34+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started. \u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>7. Grow\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards \u003C/strong>which shows blended data sources and metrics\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The key advantage of Grow over AgencyAnalytics is its reliability. The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>8. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. AgencyAnalytics does not offer these features.\u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">\u003C/p>\u003Cp>Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>9. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app and reporting platform that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing. This is similar to AgencyAnalytics’ Rank Tracker tool. \u003C/p>\u003Cp>The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.\u003C/p>\u003Cp>However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>A wide library of dashboard templates\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Custom and pre-build widgets\u003C/li>\u003Cli>Built-in keyword tracking tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Wide range of integrations\u003C/li>\u003Cli>Affordable price\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Incorrect data on widgets\u003C/li>\u003Cli>Poor customer service \u003C/li>\u003Cli>Limited customization and data transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Cyfe offers five pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $19/month for 2 dashboards and 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month for 5 dashboards and 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$49/month for 10 dashboards and 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$89/month for 20 dashboards and unlimited users\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features\u003C/li>\u003C/ul>\u003Ch2>10. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. \u003C/p>\u003Cp>Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>One thing Databox offers that AgencyAnalytics doesn’t is the Slack, email, or app updates when performance trends up or down on your tracked metrics. \u003C/p>\u003Cp>You can also save important benchmark groups to track your metrics over time, or compare them with industry standards.\u003C/p>\u003Cp>A unique feature that Databox offers that AgencyAnalytics doesn’t is the Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind. \u003C/p>\u003Cp>However, similar to AgencyAnalytics, Databox users say the platform is clunky and has an unappealing user interface.\u003C/p>\u003Cp>Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: $999/month for 100 data sources, and unlimited users and dashboards. \u003C/strong>\u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>11. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large companies with PPC and SEO campaigns\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">TapClicks\u003C/a> is a unique digital marketing platform in the sense that it’s eight different products bundled into one. Here’s a breakdown of each of them:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapData: \u003C/strong>Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.\u003C/li>\u003Cli>\u003Cstrong>TapReports: \u003C/strong>Visualize, optimize, and share your data with clients in customizable dashboards and automated reports. \u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>Discover trends and opportunities from your data.\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> Get AI-powered insights and recommendations to optimize your campaigns. \u003C/li>\u003Cli>\u003Cstrong>TapOrders:\u003C/strong>\u003Ci> \u003C/i>Automate orders and enter client objectives and goals at the point of sale. Connect a CRM, import files and create online forms for any product. \u003Ci>Best for eCommerce businesses.\u003C/i>\u003Cstrong> \u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow:\u003C/strong> Automatically route tasks based on your business processes and streamline your fulfillment workflow.\u003Ci> Best for project managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Raven by TapClicks: \u003C/strong>Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis. \u003Ci>Best for SEO managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence: \u003C/strong>Get local SEM data intelligence to create better proposals and to win more clients. \u003C/li>\u003C/ol>\u003Cp>This all sounds great but TapClicks does seem to be a bit of a “Jack of all trades, master of none”. Based on online reviews, their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to load data into data warehouses, databases, and data visualization tools\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive dashboards\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>","2024-10-31T13:42:39.649Z","2025-10-06T14:31:43.382Z","2024-10-31T15:11:47.677Z","2025-10-01",{"id":493,"title":494,"slug":495,"summary":496,"body":497,"read_time":21,"createdAt":498,"updatedAt":499,"publishedAt":500,"errors":31,"table_of_contents":32,"dateReorder":462},2330,"11 Best Klipfolio Alternatives in 2025: Reviews & Pricing","klipfolio-alternatives-and-competitors","\u003Cp>Klipfolio is a powerful data analytics tool, but it can be a pain to set up and use. You'll need to know SQL and basic coding to connect and organize your data.\u003C/p>\u003Cp>In this article, we’ll take you through:\u003C/p>\u003Cul>\u003Cli>The shortcomings of Klipfolio\u003C/li>\u003Cli>11 best Klipfolio alternatives\u003C/li>\u003Cli>Reviews, pricing, and features of each tool\u003C/li>\u003C/ul>","\u003Cp>Based on feedback from ex-Klipfolio users and online reviews, here are the key issues with the platform:\u003C/p>\u003Cp>\u003Cstrong>❌ Difficult to build, implement, and maintain:\u003C/strong> While Klipfolio offers pre-built data connectors, you’ll need to work with SQL queries and codes to create custom connections and to organize your data. \u003C/p>\u003Cp>The interface is clunky and confusing, making it hard to find the data you need. Users say it takes formal training and trial and error to build dashboards properly, and that pre-built options are limited and subpar.\u003C/p>\u003Cp>Many Klipfolio users end up having to hire a data scientist (or even a whole team) to build and maintain their dashboards, adding to the overall cost.\u003C/p>\u003Cp>\u003Cstrong>❌ Time-consuming: \u003C/strong>To create visualizations on Klipfolio, you’ll need to first create “Klips” (similar to widgets) and add them to your dashboard. Each “Klip” can take 10 minutes to an hour to create, and you need to repeat this for every widget. Overall, it can take you hours to create a full-blown dashboard on Klipfolio.\u003C/p>\u003Cp>\u003Cstrong>❌ Slow servers: \u003C/strong>Users say they encounter errors or timeouts when downloading reports as PDFs. Even simple reports with basic visualizations and no complex calculations take forever to load or will load without up-to-date data. Users also say Klipfolio “hangs” frequently when analyzing large data sets.\u003C/p>\u003Cp>\u003Cstrong>❌ Expensive: \u003C/strong>If you want full features like custom domains, single sign-on, and custom themes, you'll need to choose pricier plans: $420/month for 30 dashboards (custom themes not included) and $1025 for 80 dashboards.If you have 100+ clients, these options are still not enough.\u003C/p>\u003Cp>Priority support and onboarding are only offered in the top-tier plan, and with additional implementation or data scientist fees, you can end up paying 1000s of dollars a month.\u003C/p>\u003Cp>\u003Cstrong>❌ Poor customer service: \u003C/strong>Frustrated users say Klipfolio’s customer service is “terrible” and they felt like they were being a bother to the support team whenever they contact them. \u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re facing the same challenges, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 11 best Klipfolio alternatives which are easier to use, more cost effective, and come with great customer support.\u003C/p>\u003Ch2>11 Best Klipfolio Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best Klipfolio alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow.com \u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Cyfe\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>TapClicks\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Improvado\u003C/li>\u003C/ol>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and in-house teams that need scalable, accurate, and stunning reports without having to rely on data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=2LO530_r8AW8NMI7\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for an easier and more stable platform with excellent customer support \u003Ca href=\"https://whatagraph.com/\">\u003Cu>Whatagraph\u003C/u>\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is an all-in-one data platform that makes it easy to connect, organize, visualize, and share your data in one place. \u003C/p>\u003Cp>Unlike Klipfolio, you don’t need to have any coding skills or hire a data scientist to use Whatagraph. Anyone from your team, whether that’s an Account Manager or the CMO, can quickly log into Whatagraph and see insights right away.\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In a nutshell, here’s how Whatagraph works:\u003C/span>\u003C/p>\u003Col>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Connect to \u003C/strong>\u003C/span>\u003Ca href=\"https://whatagraph.com/integrations\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>55+ marketing platforms\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> automatically via native, stable connectors that don’t break.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003C/span>\u003Ca href=\"https://whatagraph.com/templates\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>ready-made templates\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> to build one from scratch.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003C/span>\u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>BigQuery\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> data warehouse or \u003C/span>\u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Looker Studio\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">.\u003C/span>\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png\" alt=\"Features Page Hero Desktop - Analytics dashboard showing Google Analytics results, key KPIs, and performance summary.\">\u003C/p>\u003Cp>All this on one \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-platform\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>marketing data platform\u003C/u>\u003C/a> means:\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ You can save up to 100 hours a month on analyzing data and creating reports.\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ Your data is organized on one platform and you have a clear view of marketing performance.\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ Your internal teams have a single source of truth to access insights and optimize campaigns.\u003C/p>\u003Cp>\u003Cstrong>✅  \u003C/strong>There are less chances of data inconsistencies and breakages.\u003C/p>\u003Cp>✅ Your clients or the C-Suite clearly sees the value of your agency.\u003C/p>\u003Cp>As Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> and one of our power users, puts it:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. It's now our Bible—both for our clients and internal teams.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But how does Whatagraph compare against Klipfolio exactly? Let’s take a look:\u003C/p>\u003Ch3>Klipfolio vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against Klipfolio and you can find \u003Ca href=\"https://whatagraph.com/alternatives/klipfolio\">\u003Cu>the full breakdown here\u003C/u>\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are five key ways Whatagraph outperforms Klipfolio:\u003C/p>\u003Ch3>1. Stable and fast platform \u003C/h3>\u003Cp>Klipfolio users say the platform “hangs” several times when they were working with large volumes of data. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_11_01_at_5_55_27_PM_9bbf4a453b.png\" alt=\"A screenshot of Klipfolio review - Whatagraph\">The platform also seems to have clunky integrations, with connections not working or dropping off often. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_11_01_at_5_52_48_PM_339a714488.png\" alt=\"A screenshot of Klipfolio review - Whatagraph\">Whatagraph eliminates these pain points.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>Our integrations\u003C/u>\u003C/a> are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, which means they’re more seamless, stable, and reliable. And Product engineers regularly maintain them so there are less breakages. \u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform.\u003C/p>\u003Cp>Thanks to a recent update to \u003Ca href=\"https://cloud.google.com/kubernetes-engine\">\u003Cu>Google Kubernetes Engine\u003C/u>\u003C/a>, even reports with heavy widgets, tabs, and charts\u003Cstrong> take less than 10 seconds\u003C/strong> to load on Whatagraph.\u003C/p>\u003Cp>And according to data from the past 6 months, \u003Cstrong>Whatagraph has an average uptime of 99.95%\u003C/strong>. \u003C/p>\u003Cp>We also have an emergency alert that will wake up all our Product engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.\u003C/p>\u003Cp>Whatagraph also comes with a consistent refresh-rate of 30 minutes on all plans. In contrast, the refresh-rate on Klipfolio depends on the plan—ranging from 4 hours to 30 minutes. \u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ The platform is stable and there are few inconsistencies or delays in the data. \u003C/p>\u003Cp>✅ Bugs get resolved faster without needing to get a third-party company involved.\u003C/p>\u003Cp>✅ Your reports load fast.\u003C/p>\u003Cp>✅ Platform downtimes are very rare, and are quickly resolved by our Product engineers who are on call 24/7.\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Our users love how seamless and stable connections are on Whatagraph. Here’s what Tanja Keglić, Performance Marketing Manager at \u003C/span>\u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Achtzehn Grad\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">, says:\u003C/span>\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Cspan style=\"color:#1155cc;\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/span>\u003C/a>\u003C/p>\u003Ch3>2. Easier and faster to build visualizations\u003C/h3>\u003Cp>To create visualizations on Klipfolio, you’ll need to work with two different workspaces: “Klips” and “Dashboards”.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klips_vs_dashboards_fd8851fb6b.png\" alt=\"Klips vs dashboards - Whatagraph\">\u003C/p>\u003Cp>Klips are widgets that show your data. It can take anywhere from 10-60 minutes to create each Klip as you’ll need to: \u003C/p>\u003Cul>\u003Cli>Import your data from spreadsheets, Google drive, or REST API\u003C/li>\u003Cli>Choose the data you want to visualize\u003C/li>\u003Cli>Organize and aggregate the data\u003C/li>\u003Cli>Configure widget settings \u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/Capterra___4503127/\">\u003Cu>Users say\u003C/u>\u003C/a> the user interface to create Klips can be confusing and clunky, and that it’s difficult to find the exact data you need. For instance, if you want to upload your data from REST API, you’ll need to know how to read and configure API queries.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_review_difficult_to_use_f501d898af.png\" alt=\"A screenshot of Klipfolio review - Whatagraph\">Plus, you’ll need to repeat the entire process for every widget you want to visualize. Klipfolio \u003Ci>does \u003C/i>offer pre-made “Klips” but they’re limited, as \u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-7205491\">\u003Cu>this review\u003C/u>\u003C/a> puts it: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_review_Klips_10016a4147.png\" alt=\"A screenshot of Klipfolio review - Whatagraph\">Once you’re done creating these Klips, you’ll need to add them one by one onto your dashboard. This entire process can take up to 2 to 3 hours.\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">On Whatagraph 3.0, building a dashboard doesn’t feel like “work.” \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">With \u003C/span>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">, you can go from blank screen to fully branded, client-ready report in minutes—without juggling multiple editors, broken connectors, or hours of manual setup.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here’s how it works:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>IQ Report Creation\u003C/strong>: Just type what you need (“Build me a GA4 + Meta Ads performance report”) and IQ creates the full report in one go. No need to piece together dozens of widgets manually.\u003C/span>\u003C/li>\u003C/ul>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>IQ Themes\u003C/strong>: Upload a logo or brand color, and IQ auto-styles the entire report. Fonts, HEX codes, icons, layouts—done in seconds.\u003C/span>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>IQ Summary\u003C/strong>: Instead of writing insights by hand, IQ generates plain-language takeaways based on the data (great for client updates or internal reviews).\u003C/span>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>IQ Chat\u003C/strong>: Ask questions in plain English: “Which campaign drove the most conversions this week?” Whatagraph gives instant answers with charts or numbers.\u003C/span>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/figure>\u003Cp>\u003Cspan style=\"color:#000000;\">All this means reports that would take hours in Klipfolio are ready in minutes with Whatagraph. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And this is why agencies like Maatwerk Online are saving \u003C/span>\u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>100 hours a month on reporting\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">, while Ampilio \u003C/span>\u003Ca href=\"https://whatagraph.com/case-studies/ampilio\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>cut report creation time to just one hour per client\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Lars Maat, Co-Founder of Maatwerk Online says: \u003C/span>\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Start free with Whatagraph today.\u003C/u>\u003C/span>\u003C/a>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And if you don’t want to use AI? You still have the classic Whatagraph experience:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✅ Drag-and-drop pre-built widgets\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✅ Ready-made report templates\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✅ Custom formulas, blended data, and flexible styling options\u003C/span>\u003C/p>\u003Cp>And when the time comes for sharing your reports/dashboards, you can either:\u003C/p>\u003Col>\u003Cli>Send automated emails to specific people at specific times, days, and cadence. Customize the email subject lines, body copy, and even domains. \u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or Excel spreadsheets.\u003C/li>\u003C/ol>\u003Ch3>3. Powerful (but easy) data organization features\u003C/h3>\u003Cp>Customizable widgets are great, but what if you wanted to show custom metrics in these widgets? \u003C/p>\u003Cp>On Whatagraph, you can easily create custom data blends, widgets, and dimensions through simple workflows that only take seconds to set up. Let’s look at each in more detail.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Data blends\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>You can use data blends to add different sources together into one unified data source and visualize it as one on your report.\u003C/p>\u003Cp>This not only keeps your reports tidy and easy to read, but also gives you a more comprehensive view of performance.\u003C/p>\u003Cp>To \u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-how-to-create-and-use-data-blends\">\u003Cu>create data blends\u003C/u>\u003C/a>, all you need to do is choose the source, dimensions, and metrics from different sources in these tables:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_data_blend_1_99cc632827.png\" alt=\"How data blends work on Whatagraph - Whatagraph\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Custom dimensions \u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Custom dimensions are great for unifying names of various cross-channel dimensions and grouping different data points from various integrations.\u003C/p>\u003Cp>For instance, let’s say you want to standardize the dimensions for gender, age, and device on two different channels—\u003Ca href=\"https://whatagraph.com/facebook-ads-reporting-tool\">\u003Cu>Facebook Ads\u003C/u>\u003C/a> and \u003Ca href=\"https://whatagraph.com/templates/google-ads-report\">\u003Cu>Google Ads\u003C/u>\u003C/a>.  \u003C/p>\u003Cp>In the “Before” screenshot, we can see that the device platform was in fact inconsistent across the two channels, and additionally, the output itself from Google Ads was in all capital letters, making the two tables side by side less appealing. \u003C/p>\u003Cp>You can standardize these dimensions using \u003Ca href=\"https://help.whatagraph.com/en/articles/8267387-how-to-create-and-use-a-custom-dimension\">\u003Cu>a simple 4-step workflow\u003C/u>\u003C/a>, and you’ll get two identical tables despite pulling numbers and dimensions from two totally different APIs.  \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Unify_dimensions_names_816bd11bc9.png\" alt=\"How to unify dimensions names on Whatagraph - Whatagraph\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Custom metrics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Custom metrics are great for unifying , changing names permanently for various metrics, as well as creating complex or simple custom formulas that can be used in widgets and tables.\u003C/p>\u003Cp>For instance, say you want to report on the total number of “Engaged Sessions” from both \u003Ca href=\"https://whatagraph.com/google-analytics-4-reporting-tool\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Google Analytics 4\u003C/u>\u003C/a> and \u003Ca href=\"https://whatagraph.com/blog/articles/facebook-analytics-tools\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Facebook page\u003C/u>\u003C/a>. You can set up a custom metric on Whatagraph, like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_6371f988df.png\" alt=\"How custom metrics work on Whatagraph - Whatagraph\">The best part is you can create all these natively inside of your report. This means you don’t need to waste time going back and forth from one workspace to another.\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And with Whatagraph IQ Dimensions (available on \u003C/span>\u003Ca href=\"https://whatagraph.com/pricing\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>more advanced plans\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">), you don’t even have to do all this manually. You can just ask AI to:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_bef3bef70a.webp\" alt=\"Whatagraph IQ Dimensions - Prompt to group and label data with Facebook Ads and campaign names.\">\u003C/p>\u003Ch3>4. Straightfoward pricing with more value\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Klipfolio’s pricing might look cheaper on the surface, but it quickly becomes restrictive as you scale. Even the most expensive plan “Premier” ($900/mo) only gives you 80 dashboards — which is nowhere near enough for large-scale agencies. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">On top of that, essential features are hidden behind costly add-ons. \u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_pricing_d0d2904dee.png\" alt=\"Klipfolio Pricing - A comparison chart of four different pricing tiers for Klipfolio\">\u003Cbr>The cheaper plans also don’t come with:\u003C/p>\u003Cp>❌ Scheduled reports\u003C/p>\u003Cp>❌ White-labeling features\u003C/p>\u003Cp>❌ Priority support\u003C/p>\u003Cp>❌ Custom onboarding\u003C/p>\u003Cp>❌ Single SSO\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_pricing_3_98891a28af.png\" alt=\"A screenshot of Klipfolio pricing - Whatagraph\">\u003Cspan style=\"color:#000000;\">And the more clients you add, the more dashboards you’ll need — which means your costs can skyrocket.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In contrast, Whatagraph’s pricing is built for agencies that want to grow without hitting a ceiling. On ALL plans, you’ll get:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Unlimited dashboards and reports\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Unlimited users\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ AI-powered \u003Cstrong>Whatagraph IQ\u003C/strong> (report creation, widgets, themes, summaries, chat)\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ White-labeling features (including custom domains and branded themes)\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Data transfer to BigQuery and Looker Studio\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Dedicated Customer Success Manager (Boost and Max plans)\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Enterprise SSO/SAML (Max plan)\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Fast, reliable support via live chat that responds within 4 minutes (on all plans)\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">\u003Cspan style=\"color:#000000;\">Instead of nickel-and-diming agencies for essentials, Whatagraph includes the tools you need to scale from day one, with AI automation to save time as you grow.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Convinced Whatagraph is the best Klipfolio alternative? \u003C/span>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Start free today.\u003C/u>\u003C/span>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">55+ stable native integrations across paid ads, social, SEO, email, and more\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Custom integrations via API, Google Sheets, or BigQuery\u003C/span>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> – AI-powered reporting tools\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Versatile drag-and-drop widgets for reports and dashboards\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Custom metrics, dimensions, and data blends\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Performance monitoring overview\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Library of pre-made dashboard and report templates\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Spaces – organize reports with descriptions, colors, and better team alignment\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Custom branding and white labeling\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Automated report sharing via email or live dashboard links\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Only one data warehouse available \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/pricing\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph’s pricing\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> is transparent and flexible, with plans based on \u003Cstrong>source credits\u003C/strong> (how many platforms you connect and how much data you move) and the level of customization you need.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here’s the breakdown:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Forever Free\u003C/strong> – Get started at no cost with 5 source credits, Whatagraph IQ basics, pre-made templates, and live chat support. Perfect for testing reporting workflows without commitment.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Start \u003C/strong>–\u003Cstrong> $229/month (billed annually)\u003C/strong> – 20 source credits, \u003Cstrong>essential integrations\u003C/strong>, Whatagraph IQ, pre-made templates & transformations, unlimited dashboards/reports, and live chat support.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Boost \u003C/strong>–\u003Cstrong> $579/month (billed annually)\u003C/strong> – 60 source credits, everything in Start plus \u003Cstrong>advanced integrations\u003C/strong>, custom data transformations, white-labeling, performance overview dashboards, and a dedicated Customer Success Manager.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Max \u003C/strong>–\u003Cstrong> Custom pricing\u003C/strong> – 100+ source credits, everything in Boost plus \u003Cstrong>premium integrations\u003C/strong>, advanced data aggregations, Whatagraph IQ+, SSO, tailored onboarding, and priority support.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Start free with Whatagraph.\u003C/u>\u003C/span>\u003C/a>\u003C/p>\u003Ch2>2. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">\u003Cu>dashboard software\u003C/u>\u003C/a> mostly targeting Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>A cool feature of Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>Compared to Klipfolio, Geckoboard is easier to use—you can set it up and launch in minutes.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>3. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_630d75f1a8.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003Cbr>If you’re looking for an enterprise-level business intelligence tool, Tableau is a great choice. It’s a data analysis and a visualization tool in one. \u003C/p>\u003Cp>For a powerful data analysis tool, Tableau is still easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>The charting and data exploration features are more sophisticated than Databox, as Tableau provides robust analytics capabilities, including support for advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering. \u003C/p>\u003Cp>What’s more, Tableau boasts quite a large and active user community called “Tableau Community Forums” with a wealth of resources, forums, and online training materials to help you learn the platform and troubleshoot issues.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>4. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>DashThis\u003C/u>\u003C/a> is a simple marketing reporting tool that connects to 34+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started. \u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>5. Grow.com\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards\u003C/strong> which shows blended data sources and metrics\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>The key advantage of Grow over Klipfolio is their 24/7 customer support via live chat. US-based customers can also call their hotline to get quick answers. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>6. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>NinjaCat\u003C/u>\u003C/a> is an end-to-end marketing dashboard for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. \u003C/p>\u003Cp>While Klipfolio is more of a visualization tool, NinjaCat is a data pipeline tool. You can store your data in a managed warehouse or ship it to destinations like Snowflake, BigQuery, or Tableau.\u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">\u003Cbr>Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>7. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app and reporting platform that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing. \u003C/p>\u003Cp>The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.\u003C/p>\u003Cp>However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>A wide library of dashboard templates\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Custom and pre-build widgets\u003C/li>\u003Cli>Built-in keyword tracking tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Wide range of integrations\u003C/li>\u003Cli>Affordable price\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Incorrect data on widgets\u003C/li>\u003Cli>Poor customer service \u003C/li>\u003Cli>Limited customization and data transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Cyfe offers five pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $19/month for 2 dashboards and 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month for 5 dashboards and 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$49/month for 10 dashboards and 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$89/month for 20 dashboards and unlimited users\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Agency: \u003C/strong>$150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features\u003C/p>\u003Ch2>8. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Databox\u003C/u>\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. \u003C/p>\u003Cp>Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>A unique feature that Databox offers that Klipfolio doesn’t is the Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind. \u003C/p>\u003Cp>Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. \u003C/p>\u003Cp>However, similar to Klipfolio, Databox users say the platform is clunky and has an unappealing user interface.\u003C/p>\u003Cp>Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards. \u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>9. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large companies with PPC and SEO campaigns\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>TapClicks\u003C/u>\u003C/a> is a unique digital marketing platform in the sense that it’s eight different products bundled into one. Here’s a breakdown of each of them:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapData: \u003C/strong>Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.\u003C/li>\u003Cli>\u003Cstrong>TapReports: \u003C/strong>Visualize, optimize, and share your data with clients in customizable dashboards and automated reports. \u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>Discover trends and opportunities from your data.\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> Get AI-powered insights and recommendations to optimize your campaigns. \u003C/li>\u003Cli>\u003Cstrong>TapOrders:\u003C/strong>\u003Ci> \u003C/i>Automate orders and enter client objectives and goals at the point of sale. Connect a CRM, import files and create online forms for any product. \u003Ci>Best for eCommerce businesses.\u003C/i>\u003Cstrong> \u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow:\u003C/strong> Automatically route tasks based on your business processes and streamline your fulfillment workflow.\u003Ci> Best for project managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Raven by TapClicks: \u003C/strong>Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis. \u003Ci>Best for SEO managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence: \u003C/strong>Get local SEM data intelligence to create better proposals and to win more clients. \u003C/li>\u003C/ol>\u003Cp>This all sounds great but TapClicks does seem to be a bit of a “Jack of all trades, master of none”. Based on online reviews, their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to load data into data warehouses, databases, and data visualization tools\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive dashboards\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>\u003Ch2>10. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>AgencyAnalytics\u003C/u>\u003C/a> is a marketing reporting platform specifically for SEO and content marketing agencies.\u003C/p>\u003Cp>You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It also comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. \u003C/p>\u003Cp>AgencyAnalytics’ main advantage over Klipfolio is its ease of use. Even though AgencyAnalytics offers a lot of customization and white-labeling options, you can create a dashboard quickly thanks to their wide library of templates. \u003C/p>\u003Cp>Another unique feature of AgencyAnalytics is their “Account dashboard” which allows you to visualize and monitor campaign performance for all your clients at a glance. \u003C/p>\u003Cp>You can also manage clients and staff on the platform through granular user access and permissions. \u003C/p>\u003Cp>However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: \u003C/strong>For established agencies with 50+ clients \u003C/li>\u003C/ul>\u003Ch2>11. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>You can integrate with over 500 channels and harmonize and clean your data into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets, or keep your data in a fully-managed storage. \u003C/p>\u003Cp>However, Improvado is an \u003Cu>ETL tool\u003C/u> (Extract, Transform, Load), which means you’ll need to move your data to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>Improvado’s uniqueness lies in its AI-powered “campaign governance” solution which automatically validates campaign targeting, naming conventions, brand safety, KPI pacing, and more. It also validates the consistency of your performance metrics and alerts you about any issues. \u003C/p>\u003Cp>But because of the vast features available, it can take months to implement Improvado. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>","2024-11-04T09:40:22.560Z","2025-10-06T14:40:02.504Z","2024-11-04T13:10:37.043Z",{"id":502,"title":503,"slug":504,"summary":505,"body":506,"read_time":21,"createdAt":507,"updatedAt":508,"publishedAt":509,"errors":31,"table_of_contents":32,"dateReorder":510},2331,"11 Best NinjaCat Alternatives in 2025 [FULL Comparison Table]","ninjacat-alternatives-and-competitors","\u003Cp>NinjaCat is a great marketing analytics platform, but users say it can be unstable, finicky, and difficult to use. \u003C/p>\u003Cp>To help you find the best NinjaCat alternative, we talked to marketers and scoured online reviews to give you this list of 11 tools.\u003C/p>\u003Cp>In this article, you’ll read:\u003C/p>\u003Cul>\u003Cli>The shortcomings of NinjaCat\u003C/li>\u003Cli>11 best NinjaCat alternatives\u003C/li>\u003Cli>Features, pricing, and reviews for each tool\u003C/li>\u003C/ul>","\u003Cp>Based on feedback from ex-NinjaCat users and online reviews, here are the key issues with the platform:\u003C/p>\u003Cp>\u003Cstrong>❌ Difficult to use: \u003C/strong>NinjaCat can be intimidating for first-time users. Widgets are not drag-and-droppable, and you'll to configure each of them and add them one by one. \u003C/p>\u003Cp>Users say they needed to watch hours of training videos and read documentations to create their first report.\u003C/p>\u003Cp>\u003Cstrong>❌ Unstable: \u003C/strong>NinjaCat users say the platform is only stable at around the 10-20 account point, but starts slowing down afterwards. Reports time out, and users with big portfolios find themselves frustrated, as the platform struggles to keep up.\u003C/p>\u003Cp>\u003Cstrong>❌ Unreliable: \u003C/strong>Users experience frequent data load errors, and tokens tend to expire too often, disrupting report accuracy. \u003C/p>\u003Cp>\u003Cstrong>❌ Inaccurate: \u003C/strong>Many complain that client-facing dashboards show different data from what they see on ad servers, leading to confusion and extra troubleshooting. \u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re frustrated with NinjaCat, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 11 best NinjaCat alternatives which are more stable, reliable, and easier to use.\u003C/p>\u003Ch2>11 Best NinjaCat Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best NinjaCat alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>TapClicks\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow.com \u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Funnel.io\u003C/li>\u003C/ol>\u003Cp>Have a list of features you’re looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=7]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large marketing agencies with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for an easier and more stable platform with excellent customer support \u003Ca href=\"https://whatagraph.com/\">\u003Cu>Whatagraph\u003C/u>\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is an all-in-one data platform that makes it easy to connect, organize, visualize, and share your data in one place. \u003C/p>\u003Cp>In a nutshell, here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect \u003C/strong>to your \u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>data sources and channels\u003C/u>\u003C/a> in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize\u003C/strong> and unify your data to be analysis-ready. Create data blends and make custom metrics and dimensions—without writing a single line of code.\u003C/li>\u003Cli>\u003Cstrong>Visualize\u003C/strong> your data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>ready-made templates\u003C/u>\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/blog/articles/white-label-marketing-tools\">\u003Cu>white-labeled reports\u003C/u>\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>\u003Cstrong>Analyze\u003C/strong> your data by client, campaign, Account Manager, or more. \u003Ca href=\"https://whatagraph.com/performance-monitoring\">\u003Cu>Get a clear view of performance\u003C/u>\u003C/a> in one place, spot trends, and use these insights to lower costs and boost ROI for clients.\u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">\u003Cu>BigQuery\u003C/u>\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">\u003Cu>Looker Studio\u003C/u>\u003C/a> through Whatagraph.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_flow_fb4fd40e25.png\" alt=\"All-in-one marketing data platform - Whatagraph\">Plus, all our pricing plans come with a dedicated Customer Success Manager and live chat support. Our amazing Customer Support team \u003Cstrong>responds to chats within 4 minutes\u003C/strong>.\u003C/p>\u003Cp>But how does Whatagraph compare against NinjaCat exactly? Let’s take a look:\u003C/p>\u003Ch3>NinjaCat vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against NinjaCat and you can find \u003Ca href=\"https://whatagraph.com/alternatives/ninjacat\">\u003Cu>the full breakdown here\u003C/u>\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are five key ways Whatagraph outperforms NinjaCat:\u003C/p>\u003Ch3>1. Stable and reliable platform \u003C/h3>\u003Cp>Many NinjaCat users complain about \u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386647\">\u003Cu>data loading errors\u003C/u>\u003C/a>, which causes discrepancies between the data on your source platform versus the data on your dashboard.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninja_Cat_reviews_data_load_errors_9694670615.png\" alt=\"A screenshot of NinjaCat review - Whatagraph\">\u003C/figure>\u003Cp>Others say the platform is “\u003Ca href=\"https://www.capterra.com/p/132630/NinjaCat/reviews/Capterra___6206800/\">\u003Cu>finicky\u003C/u>\u003C/a>” and reports either don’t generate at all or \u003Ca href=\"https://www.capterra.com/p/132630/NinjaCat/reviews/Capterra___6206800/\">\u003Cu>show incorrect data\u003C/u>\u003C/a> due to clunky integrations. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/no_drag_and_drop_widgets_3aee507b53.png\" alt=\"A screenshot of NinjaCat review - Whatagraph\">\u003C/figure>\u003Cp>NinjaCat users also suffer from \u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8282926\">\u003Cu>slow load times\u003C/u>\u003C/a>, especially for large data sets or reports.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninja_Cat_reviews_difficult_to_navigate_3a8fd28ca2.png\" alt=\"A screenshot of NinjaCat review - Whatagraph\">\u003Cbr>This could be because NinjaCat uses third-party connectors for some of their integrations. Third-party connectors are unstable due to:\u003C/p>\u003Cul>\u003Cli>API limitations and changes\u003C/li>\u003Cli>Data compatibility issues\u003C/li>\u003Cli>Rate limits\u003C/li>\u003Cli>Authentication problems\u003C/li>\u003Cli>Network and latency issues\u003C/li>\u003C/ul>\u003Cp>Whatagraph eliminates these pain points.\u003C/p>\u003Cp>Our \u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>integrations\u003C/u>\u003C/a> are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, which means they’re more seamless, stable, and reliable. Our Product engineers regularly maintain them so there are less inconsistencies and network issues. \u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform.\u003C/p>\u003Cp>Thanks to a recent update to \u003Ca href=\"https://cloud.google.com/kubernetes-engine\">\u003Cu>Google Kubernetes Engine\u003C/u>\u003C/a>, even reports with heavy widgets, tabs, and charts take less than 10 seconds to load on Whatagraph.\u003C/p>\u003Cp>And according to data from the past 6 months, \u003Cstrong>Whatagraph has an average uptime of 99.95%\u003C/strong>. \u003C/p>\u003Cp>We also have an emergency alert that will wake up all our Product engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.\u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ The platform is stable and there are few inconsistencies or delays in the data. \u003C/p>\u003Cp>✅ \u003Cstrong>Bugs get resolved faster\u003C/strong> without needing to get a third-party company involved.\u003C/p>\u003Cp>✅ Your reports load fast.\u003C/p>\u003Cp>✅ Platform downtimes are very rare, and they're quickly resolved by our Product engineers who are on call 24/7.\u003C/p>\u003Cp>Our current users love how seamless, stable, and simple the data connection process is. Here’s \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8068613\">\u003Cu>what one of them said on G2.com\u003C/u>\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_pro_1_f445d0bbf9.png\" alt=\"Screenshot of Whatagraph Review - Whatagraph\">\u003C/p>\u003Ch3>2. Easier and faster to build visualizations\u003C/h3>\u003Cp>The most common complaint we heard about NinjaCat is that it comes with a steep learning curve. \u003C/p>\u003Cp>You need to understand databases and learn how to work with massive data tables to organize and visualize your data. \u003C/p>\u003Cp>To create visualizations on NinjaCat, you’ll need to build three separate things—templates, report profiles, and dashboard profiles. \u003C/p>\u003Cp>Plus, the user interface to create reports can be intimidating for first-time users. There are multiple settings to configure and widgets to create. The widgets are also not drag-and-droppable. \u003C/p>\u003Cp>In fact, this is what \u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8455465\">\u003Cu>one user said\u003C/u>\u003C/a>:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninja_Cat_review_learning_curve_4e05edeed5.png\" alt=\"A screenshot of NinjaCat review - Whatagraph\">\u003C/figure>\u003Cp>What’s more, if you want to send automated emails to clients, you’ll need to set up confusing “placeholders” like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninja_Cat_email_scheduling_41a610a21b.png\" alt=\"NinjaCat email scheduling - Whatagraph\">All of this creates unnecessary mental stress and eats up more of your valuable time. So it's not surprising when \u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8401124\">\u003Cu>users say\u003C/u>\u003C/a> they wish it were easier to build customer reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninja_Cat_review_legwork_cb32bbf3a1.png\" alt=\"A screenshot of NinjaCat review - Whatagraph\">\u003Cbr>That’s where Whatagraph comes in.\u003C/p>\u003Cp>We built Whatagraph to be \u003Cstrong>incredibly simple and easy to use.\u003C/strong> Anyone from your team—whether that’s an Account Manager or an intern—can easily log into Whatagraph and start using it right away. \u003C/p>\u003Cp>You don’t need to create separate templates, reports, and dashboards. You create one dashboard, and that doubles down as a report. \u003Ci>(We’ll be using the two terms interchangeably throughout this section.)\u003C/i>\u003C/p>\u003Cp>Building your first dashboard is as easy as 1-2-3 on Whatagraph. You can either: \u003C/p>\u003Col>\u003Cli>Start from a blank page and use our \u003Ca href=\"https://help.whatagraph.com/en/articles/8056783-3-adding-widgets-to-a-report\">\u003Cu>drag-and-drop widgets\u003C/u>\u003C/a> to add metrics onto the dashboard. \u003C/li>\u003Cli>Use one of our \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>ready-made report templates\u003C/u>\u003C/a> or \u003Ca href=\"https://whatagraph.com/dashboard-examples\">\u003Cu>dashboard examples\u003C/u>\u003C/a>. \u003C/li>\u003Cli>Use our \u003Ca href=\"https://whatagraph.com/blog/articles/smart-builder-reports\">\u003Cu>Smart Builde\u003C/u>\u003C/a>r to instantly create dashboards for your favorite marketing channels (e.g. Google Analytics 4, Google Ads).\u003C/li>\u003C/ol>\u003Cp>This video breaks it down in detail: \u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/688c4764ca694cfea127ba5d4c92698d?sid=c1c71263-4a9f-4d84-9aac-adb673161c29\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003Cbr> \u003C/p>\u003Cp>When it comes to adding metrics, you can do so in 5 different ways:\u003C/p>\u003Col>\u003Cli>Build your own metrics and drag-and-drop them onto the dashboard\u003C/li>\u003Cli>Drag-and-drop pre-made metrics onto the dashboard\u003C/li>\u003Cli>Widget templates\u003C/li>\u003Cli>Offline data\u003C/li>\u003Cli>Use Smart Builder\u003C/li>\u003C/ol>\u003Cp>For new users, we always recommend starting from pre-made widgets, which makes life easier and is much faster to build your report. You don’t need to write any codes or work with any spreadsheets — just drag and drop on your dashboard and that’s it. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/widget_86fdce549a.gif\" alt=\"widget.gif\">\u003Cbr>And when the time comes for sharing your reports/dashboards, you can either:\u003C/p>\u003Col>\u003Cli>Send automated emails to specific people at specific times, days, and cadence. Customize the email subject lines, body copy, and even domains. \u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or Excel spreadsheets.\u003C/li>\u003C/ol>\u003Cp>Automating reports is also easy. All you need to do is change the settings like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_automate_reports_5459b6a317.png\" alt=\"Whatagraph - automate reports.png\">You can then customize your automated report emails by:\u003C/p>\u003Cul>\u003Cli>uploading logos\u003C/li>\u003Cli>choosing a color scheme\u003C/li>\u003Cli>adding heading, body text, footer text, and subject lines\u003C/li>\u003Cli>creating a custom domain\u003C/li>\u003C/ul>\u003Cp>Once you save this as an Email style, it will be automatically applied to all reports. \u003C/p>\u003Cp>Thanks to this simple and intuitive interface, “Ease of use” is our biggest pro on G2.com, and \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9619605\">\u003Cu>one user raved\u003C/u>\u003C/a>:\u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_review_bff7a59338.png\" alt=\"Screenshot of Whatagraph review - Whatagraph\">3. More customization options for reports\u003C/h3>\u003Cp>One key area that ex-NinjaCat users love about Whatagraph is our customization options that are really easy to set up. \u003C/p>\u003Cp>For instance, our widgets are drag-and-droppable and pre-made, but you can still customize them however you want. You can:\u003C/p>\u003Cul>\u003Cli>Adjust the metric\u003C/li>\u003Cli>Change or remove icons\u003C/li>\u003Cli>Rename the metric\u003C/li>\u003Cli>Apply custom formulas (e.g. data blends)\u003C/li>\u003Cli>Change date ranges\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/customizable_widgets_7110ead836.png\" alt=\"Customizable widgets - Whatagraph\">You can also easily change currency displays, add or hide footers, and customize the colors of each widget—right from your dashboard. No need to jump back and forth from one workspace to another.\u003C/p>\u003Cp>If that’s not enough, you can also create custom widgets and save them as “templates” to re-use them the next time. These widgets are also fully-responsive. You can \u003Ca href=\"https://www.loom.com/share/913d97e1f38c4b39a54b5d9262f8a618\">\u003Cu>resize them\u003C/u>\u003C/a> however you want—horizontally and vertically.\u003C/p>\u003Cp>Want to make your widgets “pop” more? You can add any icons you’d like from our icon library:  \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/icon_library_95eb4ed68b.png\" alt=\"A GIF of icon library - Whatagraph\">Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Link reports together and edit in bulk—instead of one by one\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Add different “tabs” to one report to show performance for each channel or campaign\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Change the size and position of your widgets any way you want \u003C/p>\u003Cp>✅ Insert or delete rows anywhere on your report \u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Change your report orientation as Portrait or Landscape \u003C/p>\u003Cp>We covered a lot of customization options but these are just the tip of the iceberg of what you can do with Whatagraph. If you’d like to learn more, \u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>book a call\u003C/u>\u003C/a> with us and we’ll show you exactly how we can help.\u003C/p>\u003Ch3>4. Powerful (but easy) data organization features\u003C/h3>\u003Cp>If you have 100s of scattered data across different sources, campaigns, channels, and accounts, you need a way to organize them all into unified metrics and dimensions before you visualize the data. \u003C/p>\u003Cp>This helps you get a clearer view of performance and keeps your reports neat and tidy.\u003C/p>\u003Cp>Whatagraph makes it easy to \u003Ca href=\"https://whatagraph.com/blog/articles/meet-performance-monitoring\">\u003Cu>group, organize, and monitor your scattered data\u003C/u>\u003C/a> and get actionable insights from it in minutes.\u003C/p>\u003Cp>You can:\u003C/p>\u003Col>\u003Cli>Blend data sources together \u003Ci>(no limits to how many sources you can blend)\u003C/i>\u003C/li>\u003Cli>Create custom metrics and dimensions\u003C/li>\u003Cli>Group 100s of scattered data sources into unified Source Groups in seconds\u003C/li>\u003Cli>Slice and dice your data any way you want using custom tags\u003C/li>\u003Cli>Monitor your social media and marketing campaigns in one spot\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2ac8d5f2ec.png\" alt=\"Overview.png\">\u003C/p>\u003Cp>Powerful and easy data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients clearly see the value you’re delivering rather than being stuck interpreting data.\u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients. \u003C/p>\u003Ch3>5. NinjaCat Pricing vs. Whatagraph’s\u003C/h3>\u003Cp>NinjaCat doesn’t list their pricing publicly but ex-users we’ve talked to (who came to Whatagraph) say it can cost well above $1500/month.\u003C/p>\u003Cp>I asked NinjaCat’s “CatBot” how much it costs and this is what it returned:\u003C/p>\u003Cp>\u003Ci>“Our pricing model is based on the number of reporting entities (clients) and total ad spend. With NinjaCat, you get unlimited users, templates, and reports at no additional charge.”\u003C/i>\u003C/p>\u003Cp>But apart from this, we couldn’t find out how many pricing plans they have and what was actually included in them.\u003C/p>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. \u003C/p>\u003Cp>You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>ALL our pricing plans come with: \u003C/p>\u003Cp>✅ 55+ fully-managed integrations\u003C/p>\u003Cp>✅ Custom integrations via APIs, Google Sheets, and BigQuery\u003C/p>\u003Cp>✅ Unlimited dashboards and reports\u003C/p>\u003Cp>✅ A consistent data refresh rate of 30 mins \u003C/p>\u003Cp>✅ Data transfer to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager \u003C/p>\u003Cp>✅ Fast customer support (our first response time is under 1 min) via live chat and email\u003C/p>\u003Cp>Want to learn more about Whatagraph? \u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>Book a call\u003C/u>\u003C/a> and tell us exactly how we can help. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Currency conversions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Export to Excel and CSV\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing via email\u003C/li>\u003Cli>Links to live dashboards\u003C/li>\u003Cli>No-code data transfer to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Ch2>2. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_630d75f1a8.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003C/p>\u003Cp>If you’re looking for an enterprise-level business intelligence solution, Tableau is a great choice.\u003C/p>\u003Cp>Unlike NinjaCat, Tableau is easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>The charting and data exploration features are more sophisticated than NinjaCat, as Tableau provides robust analytics capabilities, including support for advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>What’s more Tableau boasts quite a large and active user community called “Tableau Community Forums” with a wealth of resources, forums, and online training materials to help you learn the platform and troubleshoot issues.\u003C/p>\u003Cp>You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>However, Tableau can be quite pricey as it’s a tool made for enterprises.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>3. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">\u003Cu>dashboard software\u003C/u>\u003C/a> mostly targeting Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>A cool feature of Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>Compared to NinjaCat, Geckoboard is easier to use—you can set it up and launch in minutes.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>4. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Google’s free reporting tool, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">\u003Cu>Looker Studio\u003C/u>\u003C/a>, is a popular client reporting tool.\u003C/p>\u003Cp>Looker Studio comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Compared to NinjaCat (which costs upwards of $1500 a month), Looker Studio can be more cost-effective IF you mostly work with Google-based platforms. \u003C/p>\u003Cp>However, you might still face challenges like \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">\u003Cu>slow load times\u003C/u>\u003C/a>, data breakages, and inaccurate data on Looker Studio. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>5. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">\u003Cu>AgencyAnalytics\u003C/u>\u003C/a> is a marketing reporting platform specifically for SEO and content marketing agencies.\u003C/p>\u003Cp>You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It also comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. \u003C/p>\u003Cp>AgencyAnalytics’ main advantage over NinjaCat is its ease of use. Even though AgencyAnalytics offers a lot of customization and white-labeling options, you can create a dashboard quickly thanks to their wide library of templates. \u003C/p>\u003Cp>Another unique feature of AgencyAnalytics is their “Account dashboard” which allows you to visualize and monitor campaign performance for all your clients at a glance. \u003C/p>\u003Cp>You can also manage clients and staff on the platform through granular user access and permissions. \u003C/p>\u003Cp>However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: \u003C/strong>For established agencies with 50+ clients \u003C/li>\u003C/ul>\u003Ch2>6. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large companies with PPC and SEO campaigns\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">TapClicks\u003C/a> is a unique digital marketing platform in the sense that it’s eight different products bundled into one. Here’s a breakdown of each of them:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapData: \u003C/strong>Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.\u003C/li>\u003Cli>\u003Cstrong>TapReports: \u003C/strong>Visualize, optimize, and share your data with clients in customizable dashboards and automated reports. \u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>Discover trends and opportunities from your data.\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> Get AI-powered insights and recommendations to optimize your campaigns. \u003C/li>\u003Cli>\u003Cstrong>TapOrders:\u003C/strong>\u003Ci> \u003C/i>Automate orders and enter client objectives and goals at the point of sale. Connect a CRM, import files and create online forms for any product. \u003Ci>Best for eCommerce businesses.\u003C/i>\u003Cstrong> \u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow:\u003C/strong> Automatically route tasks based on your business processes and streamline your fulfillment workflow.\u003Ci> Best for project managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Raven by TapClicks: \u003C/strong>Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis. \u003Ci>Best for SEO managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence: \u003C/strong>Get local SEM data intelligence to create better proposals and to win more clients. \u003C/li>\u003C/ol>\u003Cp>This all sounds great but TapClicks does seem to be a bit of a “Jack of all trades, master of none”. Based on online reviews, their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to load data into data warehouses, databases, and data visualization tools\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive dashboards\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>\u003Ch2>7. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">\u003Cu>Databox\u003C/u>\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>A unique feature that Databox offers that NinjaCat doesn’t is the Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind. \u003C/p>\u003Cp>Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. \u003C/p>\u003Cp>However, similar to NinjaCat, Databox users say the platform is clunky and difficult to use.\u003C/p>\u003Cp>Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards. \u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>8. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/dashthis\">\u003Cu>DashThis\u003C/u>\u003C/a> is a simple marketing reporting tool that connects to 34+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started. \u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>9. Grow.com \u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is very similar to NinjaCat but it’s more stable and reliable. It’s a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards which shows blended data sources and metrics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>The key advantage of Grow over NinjaCat is their 24/7 customer support via live chat. US-based customers can also call their hotline to get quick answers. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>10. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a data pipeline tool, \u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">\u003Cu>Funnel\u003C/u>\u003C/a> is a great choice. It pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more. \u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you. \u003C/p>\u003Cp>Funnel does offer a basic visualization dashboard to visualize your key metrics, but there aren’t a lot of customization or white-labeling options available (the company admits that it’s not a “Tableau or Looker Studio killer” yet). \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_performance_marketing_overview_report_e25df64a01.png\" alt=\"Funnel performance marketing overview report - Whatagraph\">\u003Cbr>A key area where Funnel wins against NinjaCat is their Customer Support, which users say is fast, helpful, and friendly.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists \u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations. \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>11. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Funnel, \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">\u003Cu>Supermetrics\u003C/u>\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio.\u003C/p>\u003Cp>With automated normalization, Supermetrics reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones.\u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a dedicated data scientist or a technical background yourself to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can blend data, create custom metrics and dimensions, and organize your scattered data, in seconds using simple workflows.\u003C/p>\u003Cp>But while Funnel has a basic dashboard for internal data review, Supermetrics depends entirely on BI tools like Looker Studio to visualize your data.\u003C/p>\u003Cp>While this may be convenient for marketers who’re already used to working with Google’s reporting tool, it brings all the limitations of Looker Studio, which become evident when you try to scale the volume of data and number of sources.\u003C/p>\u003Cp>\u003Cstrong>Key Features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>150+ integrations\u003C/li>\u003Cli>Data transfers to business intelligence tools, spreadsheets, and data warehouses\u003C/li>\u003Cli>Native data storage layer called “Supermetrics Storage”\u003C/li>\u003Cli>Automated normalization, custom fields, data blending, and data enrichment rules\u003C/li>\u003Cli>Ad budget tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.\u003C/p>","2024-11-06T12:13:56.043Z","2025-02-02T21:40:33.961Z","2024-11-06T12:36:30.783Z","2024-11-06",{"id":512,"title":513,"slug":514,"summary":515,"body":516,"read_time":21,"createdAt":517,"updatedAt":518,"publishedAt":519,"errors":31,"table_of_contents":32,"dateReorder":520},2332,"13 Best Swydo Alternatives to Add to Your Shortlist in 2025","swydo-alternatives-and-competitors","\u003Cp>Swydo is a great reporting tool for freelancers and small agencies, but it can become limiting as your business grows.\u003C/p>\u003Cp>To help you find the best Swydo alternative, we talked to marketers and scoured online community forums, and came up with this list of 13 tools.\u003C/p>\u003Cp>In this article, you’ll read:\u003C/p>\u003Cul>\u003Cli>The shortcomings of Swydo\u003C/li>\u003Cli>13 best Swydo alternatives\u003C/li>\u003Cli>Reviews, features, and pricing of each tool\u003C/li>\u003C/ul>","\u003Cp>The biggest complaint we heard about Swydo is that it’s very limited. Here are a few ways how: \u003C/p>\u003Cp>\u003Cstrong>❌  Limited integrations:\u003C/strong> Swydo only offers 34 native integrations, which doesn’t include common channels like Amazon Advertising, Google DV360, and Campaign Monitor. You can upload your own data via Google Sheets, but this creates more work and takes longer time to implement. \u003C/p>\u003Cp>\u003Cstrong>❌ No advanced data transformations: \u003C/strong>Apart from a basic “Custom metric” builder, you can’t blend data sources or create custom dimensions on Swydo. This can lead to messy reports with inconsistent data.\u003C/p>\u003Cp>\u003Cstrong>❌ Limited customization options: \u003C/strong>Users say Swydo is “aesthetically simple” with little control over how widgets look on reports. You can’t add icons to widgets, adjust the column widths, or change the currencies on widgets.\u003C/p>\u003Cp>\u003Cstrong>❌ No AI insights: \u003C/strong>You can't talk with your data as you can in other data and reporting tools platforms. Also, you need to summarize each report manually to unearth actionable insights and next steps.  \u003C/p>\u003Cp>\u003Cstrong>❌ No data transfers: \u003C/strong>Swydo is purely a reporting tool—you can't ship your data to data warehouses or business intelligence platforms.\u003C/p>\u003Cp>\u003Cstrong>❌ Unstable: \u003C/strong>A lot of the ex-Swydo users who came to Whatagraph say the platform is unstable with data connections breaking often.\u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’ve outgrown Swydo, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 13 best Swydo alternatives which come with more integrations, data transformations, and customization options. \u003C/p>\u003Ch2>13 Best Swydo Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 13 best Swydo alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>TapClicks\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow.com \u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003C/ol>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large marketing agencies with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a platform with more integrations, data transformations, and customization options, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is an all-in-one data platform that makes it easy to connect, organize, visualize, and share your data in one place. \u003C/p>\u003Cp>In a nutshell, here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect \u003C/strong>to your \u003Ca href=\"https://whatagraph.com/integrations\">data sources and channels\u003C/a> in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize\u003C/strong> and unify your data to be analysis-ready. Create data blends and make custom metrics and dimensions—without writing a single line of code.\u003C/li>\u003Cli>\u003Cstrong>Visualize\u003C/strong> your data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/blog/articles/white-label-marketing-tools\">white-labeled reports\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>\u003Cstrong>Analyze\u003C/strong> your data by client, campaign, Account Manager, or more. \u003Ca href=\"https://whatagraph.com/performance-monitoring\">Get a clear view of performance\u003C/a> in one place, spot trends, and use these insights to lower costs and boost ROI for clients.\u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a> through Whatagraph.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_flow_fb4fd40e25.png\" alt=\"All-in-one marketing data platform - Whatagraph\">\u003C/p>\u003Cp>Plus, all our pricing plans come with a dedicated Customer Success Manager and live chat support. Our amazing Customer Support team \u003Cstrong>responds to chats within 4 minutes\u003C/strong>.\u003C/p>\u003Cp>But how does Whatagraph compare against Swydo exactly? Let’s take a look:\u003C/p>\u003Ch3>Swydo vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against Swydo and you can find \u003Ca href=\"https://whatagraph.com/alternatives/swydo\" target=\"_blank\" rel=\"noopener noreferrer\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are six key ways Whatagraph outperforms Swydo:\u003C/p>\u003Ch3>1. Stable and reliable platform with more integrations \u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/custom_ppc_reports_278b6711cc.png\" alt=\"Organize data under one roof on PPC reporting tool - Whatagraph\">\u003C/p>\u003Cp>As of November 2024, Swydo offers 34 integrations, but these don’t include popular channels like:\u003C/p>\u003Cul>\u003Cli>Google DV360\u003C/li>\u003Cli>Ahrefs\u003C/li>\u003Cli>Amazon Advertising\u003C/li>\u003Cli>Magneto\u003C/li>\u003Cli>Campaign Monitor\u003C/li>\u003C/ul>\u003Cp>You can connect to these platforms via Google Sheets, but the set-up process can be challenging and you might need to hire a developer, like \u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9104840\">this user\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_review_custom_integrations_1e7772daed.png\" alt=\"A screenshot of Swydo review - Whatagraph\">In contrast, Whatagraph offers 55 out-of-the-box integrations with both popular and niche platforms. These include: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Analytics:\u003C/strong> Google Analytics 4, Matomo, Piwik Pro\u003C/li>\u003Cli>\u003Cstrong>PPC:\u003C/strong> Google DV360, Amazon Advertising, Google Ads\u003C/li>\u003Cli>\u003Cstrong>Social Media:\u003C/strong> Facebook, Instagram, LinkedIn\u003C/li>\u003Cli>\u003Cstrong>SEO: \u003C/strong>Ahrefs, Semrush, Accuranker\u003C/li>\u003Cli>\u003Cstrong>eCommerce:\u003C/strong> Shopify, Magneto, BigCommerce\u003C/li>\u003Cli>\u003Cstrong>Email Marketing: \u003C/strong>Campaign Monitor, Klaviyo, Mailchimp\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations\">\u003Ci>Explore all integrations here\u003C/i>\u003C/a>\u003Ci>. \u003C/i>\u003C/p>\u003Cp>We’re also constantly adding new integrations—\u003Ca href=\"https://whatagraph.com/book-a-call\">please reach out to us\u003C/a> to see if we have one you need. You can also bring in your own data via Custom API, Google Sheets, or BigQuery.\u003C/p>\u003Cp>But it’s not just about how many integrations there are, but also how stable they are.\u003C/p>\u003Cp>Whatagraph’s integrations are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, meaning they’re more seamless, stable, and accurate. Our product team regularly maintains them so you don't have to.\u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform. \u003C/p>\u003Cp>And thanks to a recent update to \u003Ca href=\"https://cloud.google.com/kubernetes-engine\">Google Kubernetes Engine\u003C/a>, even reports with heavy widgets, tabs, and charts \u003Cstrong>take less than 10 seconds to load\u003C/strong> on Whatagraph.\u003C/p>\u003Cp>Plus, according to data from the past 6 months, Whatagraph has an average uptime of 99.95%. \u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ Your reports load fast. \u003C/p>\u003Cp>✅ There are very few data inconsistencies or system outages.\u003C/p>\u003Cp>✅ Bugs get resolved faster without having to get a third-party company involved.\u003C/p>\u003Cp>Our current users love how seamless, stable, and simple the data connection process is. Here’s \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8068613\">what one of them said on G2.com\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_pro_1_f445d0bbf9.png\" alt=\"Screenshot of Whatagraph Review - Whatagraph\">\u003C/p>\u003Ch3>2. Safe and secure\u003C/h3>\u003Cp>Unfortunately we couldn’t find that much information on what kind of security measures Swydo has and whether they're compliant with international regulations like GDPR.\u003C/p>\u003Cp>They do have a security page that says:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_security_0c756bfdaf.png\" alt=\"A screenshot of Swydo security policy - Whatagraph\">At Whatagraph, \u003Cstrong>data security is at the heart of everything we do\u003C/strong>. We are ISO 27001 certified and GDPR compliant.\u003C/p>\u003Cp>At all times, you have control over the data Whatagraph has access to and the transactions that occur, and you can request us to delete all your personal data any time. \u003C/p>\u003Cp>We've also built our systems from the ground up, adhering to the best practices in security and data protection:\u003C/p>\u003Col>\u003Cli>Access to information resources is granted according to an individual’s role and the data classification. Each employee uses a unique password with a minimum of 8-10 symbols to log into their account, which is secured with 2-step verification. To ensure the highest level of data protection, passwords must be changed to a new one every 6 months. \u003C/li>\u003Cli>We encrypt data using AES-256 encryption. \u003C/li>\u003Cli>We obtain your data through third-party data integrations and create backup copies. These copies are retained for a specified period or until they are no longer relevant, after which they are deleted.\u003C/li>\u003Cli>We offer Enterprise-SSO on all pricing plans.\u003C/li>\u003C/ol>\u003Cp>Plus, all of our services run in the cloud. We do not host or run our own routers, load balancers, DNS servers, or physical servers. \u003C/p>\u003Cp>Instead, we use Google Cloud Platform and Amazon Web Services to process your data. These organizations have excellent compliance and regulatory audits including SOC 1/2-3, PCI-DSS, and ISO27001.\u003C/p>\u003Ch3>3. Powerful (but easy) data organization\u003C/h3>\u003Cp>If you have 100s of scattered data across different sources, marketing campaigns, channels, and accounts, you need a way to organize them all into unified metrics and dimensions before you visualize the data. \u003C/p>\u003Cp>This helps you get a clearer view of performance and keeps your reports neat, tidy, and easy to read. \u003C/p>\u003Cp>On Swydo, the only thing you can do is create custom metrics, but even then it’s only limited to basic formulas like plus, minus, and multiplication. \u003Ci>(Apologies for the slightly blurry picture—we took a screenshot of a video.)\u003C/i>\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_custom_metrics_f55dc8c1fb.png\" alt=\"Swydo custom metrics - Whatagraph\">\u003C/figure>\u003Cp>But what if you wanted to standardize campaign names and group similar campaigns together? \u003C/p>\u003Cp>Or analyze data by specific parameters like location or client business type? \u003C/p>\u003Cp>Or blend data from completely different channels like Google Analytics and Facebook Ads?\u003C/p>\u003Cp>That’s where Whatagraph comes in. \u003C/p>\u003Cp>On Whatagraph, you can easily create custom data blends, widgets, and dimensions through simple workflows that only take seconds to set up. Let’s look at each in more detail.\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-how-to-create-and-use-data-blends\">\u003Cstrong>Data blends\u003C/strong>\u003C/a>\u003Cstrong>: \u003C/strong>Great for combining different sources together into one unified data source. Helps keep your reports neat and tidy.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_data_blend_1_99cc632827.png\" alt=\"How data blends work on Whatagraph - Whatagraph\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Custom dimensions: \u003C/strong>Great for unifying names of various cross-channel dimensions and grouping data points from various integrations.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Unify_dimensions_names_816bd11bc9.png\" alt=\"How to unify dimensions names on Whatagraph - Whatagraph\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Custom metrics: \u003C/strong>Great for unifying names of similar metrics on different channels.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_6371f988df.png\" alt=\"How custom metrics work on Whatagraph - Whatagraph\">The best part is you can create all these natively inside of your report. You don’t need to waste time going back and forth from one workspace to another.\u003C/p>\u003Cp>We also recently launched \u003Ca href=\"https://whatagraph.com/performance-monitoring\">Performance Monitoring\u003C/a>, which makes it even easier and faster to organize your scattered data and get actionable insights from it. \u003C/p>\u003Cp>You can:\u003C/p>\u003Cul>\u003Cli>Group 100s of scattered data sources into unified Source Groups in seconds\u003C/li>\u003Cli>Add custom tags to your data and filter it by client, business type, location, Account Manager, or whatever floats your boat\u003C/li>\u003Cli>Visualize and monitor your key metrics in one spot\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2ac8d5f2ec.png\" alt=\"Overview.png\">Powerful and easy data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients clearly see the value you’re delivering rather than being stuck interpreting data.\u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients. \u003C/p>\u003Ch3>4. More customization options for reports\u003C/h3>\u003Cp>While Swydo’s reports are clean and sleek, they're not very customizable. For instance:\u003C/p>\u003Cp>❌ You can’t add icons to widgets. \u003C/p>\u003Cp>❌ You can’t add new rows anywhere on your report to add more metrics.\u003C/p>\u003Cp>❌ You can’t change the orientation (horizontal vs. vertical) of your reports.\u003C/p>\u003Cp>❌ You can’t adjust column widths on data tables.\u003C/p>\u003Cp>In fact, this is what \u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9352266\">one user\u003C/a> said:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_review_simple_f7f714be8d.png\" alt=\"A screenshot of Swydo review - Whatagraph\">In comparison, Whatagraph’s reports \u003Cstrong>are highly dynamic and customizable\u003C/strong>.\u003C/p>\u003Cp>You can create a report in three key ways:\u003C/p>\u003Col>\u003Cli>Start from a blank page and use our \u003Ca href=\"https://help.whatagraph.com/en/articles/8056783-3-adding-widgets-to-a-report\">drag-and-drop widgets\u003C/a> to add metrics onto the dashboard. \u003C/li>\u003Cli>Use one of our \u003Ca href=\"https://whatagraph.com/templates\">ready-made report templates\u003C/a> or \u003Ca href=\"https://whatagraph.com/dashboard-examples\">dashboard examples\u003C/a>. \u003C/li>\u003Cli>Use our \u003Ca href=\"https://whatagraph.com/blog/articles/smart-builder-reports\">Smart Builde\u003C/a>r to instantly create dashboards for your favorite marketing channels (e.g. Google Analytics 4, Google Ads).\u003C/li>\u003C/ol>\u003Cp>This video breaks it down in detail: \u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/688c4764ca694cfea127ba5d4c92698d?sid=c1c71263-4a9f-4d84-9aac-adb673161c29\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003Cbr> \u003C/p>\u003Cp>When it comes to adding metrics, you can do so in five different ways:\u003C/p>\u003Col>\u003Cli>Build your own metrics and drag-and-drop them onto the dashboard\u003C/li>\u003Cli>Drag-and-drop pre-made metrics onto the dashboard\u003C/li>\u003Cli>Widget templates\u003C/li>\u003Cli>Offline data\u003C/li>\u003Cli>Use Smart Builder\u003C/li>\u003C/ol>\u003Cp>For new users, we always recommend starting from pre-made widgets, which makes life easier and is much faster to build your report. You don’t need to write any codes or work with any spreadsheets—just drag and drop on your dashboard and that’s it. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/widget_3d87d43379.gif\" alt=\"widget.gif\">But just because they're pre-made, doesn't mean they're not customizable. You can:\u003C/p>\u003Cul>\u003Cli>Change the metric to something else\u003C/li>\u003Cli>Change or remove icons\u003C/li>\u003Cli>Rename the metric\u003C/li>\u003Cli>Apply custom formulas (e.g. data blends)\u003C/li>\u003Cli>Change date ranges\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/customizable_widgets_7110ead836.png\" alt=\"Customizable widgets - Whatagraph\">You can also easily change currency displays, add or hide footers, and customize the colors of each widget—right from your dashboard. No need to jump back and forth from one workspace to another.\u003C/p>\u003Cp>If that’s not enough, you can create custom widgets and save them as “templates” to re-use them the next time. These widgets are also fully-responsive. You can \u003Ca href=\"https://www.loom.com/share/913d97e1f38c4b39a54b5d9262f8a618\">resize them\u003C/a> however you want—horizontally and vertically.\u003C/p>\u003Cp>Want to make your widgets “pop” more? You can add any icons you’d like from our icon library:  \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/icon_library_95eb4ed68b.png\" alt=\"A GIF of icon library - Whatagraph\">\u003Cbr>Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Link reports together and edit in bulk—instead of one by one\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Add different “tabs” to one report to show performance for each channel or campaign\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Change the size and position of your widgets any way you want \u003C/p>\u003Cp>✅ Insert or delete rows anywhere on your report \u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Change your report orientation as Portrait or Landscape \u003C/p>\u003Cp>We covered a lot of customization options but these are just the tip of the iceberg of what you can do with Whatagraph. If you’d like to learn more, \u003Ca href=\"https://whatagraph.com/book-a-call\">book a call\u003C/a> with us and we’ll show you exactly how we can help.\u003C/p>\u003Ch3>5. AI chatbot and summaries\u003C/h3>\u003Cp>Swydo doesn't have a built-in AI agent. This means you need to spend extra time to sum up the data, identify trends, potential issues, etc.\u003C/p>\u003Cp>Busy clients will often go straight for the insights section, skimming through the rest of the report. \u003C/p>\u003Cp>A problem is that digging out valuable insights from the pile of data takes a lot of time. \u003C/p>\u003Cp>Whatagraph solves this problem with two innovative AI features that save you time. \u003C/p>\u003Cp>\u003Cstrong>AI data chatbot\u003C/strong>: You can ask our \u003Ca href=\"https://www.youtube.com/watch?v=Jecv7tgUYBo\" target=\"_blank\" rel=\"noopener noreferrer\">AI chatbot\u003C/a> questions about all your connected data or campaigns in natural language—just like talking to your personal data expert. \u003C/p>\u003Cp>For example, “\u003Ci>What was the total ad spend from Google Ads and LinkedIn Ads in January last year\u003C/i>”?\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_chat_f999d81b56.png\" alt=\"Swydo alternatives - AI chatbot in Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>AI summaries for reports: \u003C/strong>Instead of writing summaries yourself, you can generate \u003Ca href=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\" target=\"_blank\" rel=\"noopener noreferrer\">AI report summaries\u003C/a> and add them to your reports using our Text widget. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_summary_48d39f7614.png\" alt=\"Swydo alternatives - AI summary in Whatagraph\">\u003C/p>\u003Cp>If needed, you can also edit the AI summary to add more granular insights or personal comments.    \u003C/p>\u003Ch3>6. Share your data and reports anyway you want\u003C/h3>\u003Cp>Swydo is purely a reporting tool, and you can’t ship your data to warehouses and other destinations. You can only share your report links, send automated emails, and download PDF reports.\u003C/p>\u003Cp>On Whatagraph, you can do all that and more. To share your reports, you can either:\u003C/p>\u003Col>\u003Cli>Set up automated emails to specific people at specific times, days, and cadence. Customize the email subject lines and copy.\u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or Excel spreadsheets.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Share_data_and_reports_your_way_8c2925692f.png\" alt=\"Share reports as links, PDFs, or emails - Whatagraph\">\u003C/p>\u003Cp>You can also export specific widgets and charts as CSV or Excel. \u003C/p>\u003Cp>But perhaps the most useful feature for marketers is our \u003Cstrong>automated data transfers.\u003C/strong>\u003C/p>\u003Cp>On Whatagraph, you can ship your data from any source to \u003Ca href=\"https://whatagraph.com/data-transfer/google-bigquery\">BigQuery\u003C/a> or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a> in a few clicks.\u003C/p>\u003Cp>Previously, data transfers can be complicated, involving extra tools and codes to build data flows.\u003C/p>\u003Cp>But with Whatagraph, all you need to do is pick metrics and dimensions you want to transfer, preview your future table, and start an automated transfer. \u003C/p>\u003Cp>This reduces the time and workload of having to manually prepare data to send to destinations. \u003C/p>\u003Ch3>7. Straightforward pricing\u003C/h3>\u003Cp>Swydo’s pricing is based on the number of data sources, which can add up to a lot if you need 100s of sources. You also need to \u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9042801\">monitor them regularly\u003C/a> to avoid overpaying for unused sources.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_pricing_40b3e95c56.png\" alt=\"A screenshot of Swydo review - Whatagraph\">It’s also unclear whether the pricing includes must-have features like custom integrations, customer support, or dedicated Customer Success Manager. \u003C/p>\u003Cp>In comparison, \u003Cstrong>Whatagraph’s pricing is straightforward.\u003C/strong>\u003C/p>\u003Cp>We offer three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. \u003C/p>\u003Cp>You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>The best part is—ALL our pricing plans come with: \u003C/p>\u003Cp>✅ 55+ fully-managed integrations\u003C/p>\u003Cp>✅ Custom integrations via APIs, Google Sheets, and BigQuery\u003C/p>\u003Cp>✅ Unlimited dashboards and reports\u003C/p>\u003Cp>✅ A consistent data refresh rate of 30 mins \u003C/p>\u003Cp>✅ Data transfer to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager \u003C/p>\u003Cp>✅ Fast customer support \u003Ci>(our first response time is under 1 min)\u003C/i> via live chat and email\u003C/p>\u003Cp>Convinced Whatagraph is the right Swydo alternative for you? \u003Ca href=\"https://whatagraph.com/book-a-call\">Book a call\u003C/a> and tell us exactly how we can help. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Currency conversions\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Export to Excel and CSV\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing via email\u003C/li>\u003Cli>Links to live dashboards\u003C/li>\u003Cli>No-code data transfer to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Ch2>2. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_630d75f1a8.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003Cbr>If you’re ready to invest in an enterprise-level business intelligence solution, Tableau is a great choice.\u003C/p>\u003Cp>For a powerful data analysis tool, Tableau is easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>Tableau also offers robust analytics capabilities, including support for advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>What’s more Tableau boasts quite a large and active user community called “Tableau Community Forums” with a wealth of resources, forums, and online training materials to help you learn the platform and troubleshoot issues.\u003C/p>\u003Cp>You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>However, Tableau is (a lot) pricier than Swydo as it’s a tool made for enterprises.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>3. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">dashboard software\u003C/a> mostly targeting Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>Then, you can send snapshots of these dashboards via Slack and email to stakeholders on a regular basis. With Swydo, you can only send emails. \u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>4. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Only need integrations with Google platforms? \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> would be the right reporting tool for you.\u003C/p>\u003Cp>Looker Studio is a (sort of) free client reporting tool that comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Compared to Swydo, you’ll be able to connect to 1000+ platforms via third-party integrations on Looker Studio. \u003C/p>\u003Cp>However, fair warning that these third-party integrations can cause issues like \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">slow load times\u003C/a> and data breakages.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>5. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> is a very close Swydo alternative, but for SEO and content marketing agencies. \u003C/p>\u003Cp>You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. These are not available on Swydo.\u003C/p>\u003Cp>AgencyAnalytics also offers more robust customization options for reports and you can quickly create one thanks to their wide library of templates. \u003C/p>\u003Cp>You can also manage clients and staff on the platform through granular user access and permissions. \u003C/p>\u003Cp>However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: For established agencies with 50+ clients \u003C/strong>\u003C/li>\u003C/ul>\u003Ch2>6. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large companies with PPC and SEO campaigns\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">TapClicks\u003C/a> is a unique digital marketing platform in the sense that it’s eight different products bundled into one. Here’s a breakdown of each of them:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapData: \u003C/strong>Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.\u003C/li>\u003Cli>\u003Cstrong>TapReports: \u003C/strong>Visualize, optimize, and share your data with clients in customizable dashboards and automated reports. \u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>Discover trends and opportunities from your data.\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> Get AI-powered insights and recommendations to optimize your campaigns. \u003C/li>\u003Cli>\u003Cstrong>TapOrders:\u003C/strong>\u003Ci> \u003C/i>Automate orders and enter client objectives and goals at the point of sale. Connect a CRM, import files and create online forms for any product. \u003Ci>Best for eCommerce businesses.\u003C/i>\u003Cstrong> \u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow:\u003C/strong> Automatically route tasks based on your business processes and streamline your fulfillment workflow.\u003Ci> Best for project managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Raven by TapClicks: \u003C/strong>Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis. \u003Ci>Best for SEO managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence: \u003C/strong>Get local SEM data intelligence to create better proposals and to win more clients. \u003C/li>\u003C/ol>\u003Cp>You can already see that TapClicks offers a lot more features than Swydo.\u003C/p>\u003Cp>But the platform itself is not ideal. Based on online reviews, their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to load data into data warehouses, databases, and data visualization tools\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive dashboards\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>\u003Ch2>7. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>A unique feature that Databox offers that Swydo doesn’t is the Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind.\u003C/p>\u003Cp>Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. On Swydo, this is only possible through emails.\u003C/p>\u003Cp>However, Databox users say the platform is clunky and difficult to use.\u003C/p>\u003Cp>Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: $999/month for 100 data sources, and unlimited users and dashboards. \u003C/strong>\u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>8. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/dashthis\">DashThis\u003C/a> is very similar to Swydo as it also offers 34 integrations with marketing platforms.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google Sheet. In comparison, Swydo only offers Google Sheet integration.\u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started. \u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>9. Grow.com \u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>While Swydo is merely a reporting tool, Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards which shows blended data sources and metrics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>The key advantage of Grow over Swydo is their 24/7 customer support via live chat. Swydo’s customer support is available 24/5. US-based customers can also call their hotline to get quick answers. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>10. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a data pipeline tool, \u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">Funnel\u003C/a> is a great choice. It pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more. \u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you. \u003C/p>\u003Cp>Funnel does offer a basic visualization dashboard to visualize your key metrics, but there aren’t a lot of customization or white-labeling options available (the company admits that it’s not a “Tableau or Looker Studio killer” yet). \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_performance_marketing_overview_report_e25df64a01.png\" alt=\"Funnel performance marketing overview report - Whatagraph\">One powerful feature of Funnel is their Marketing Measurement. This lets you find channels and campaigns that drive results easily so you can optimize your media mix with more confidence. \u003C/p>\u003Cp>With it, you’ll get AI recommendations on where to increase and decrease spend based on marginal CPA and ROAS to increase budget efficiency. You can also create “what-if” scenarios with just a few clicks to investigate the impact of budget changes for any channel.\u003C/p>\u003Cp>However, Funnel is difficult to use and much more expensive than Swydo.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists \u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations. \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>11. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Funnel, \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio.\u003C/p>\u003Cp>With automated normalization, Supermetrics reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones.\u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a dedicated data scientist or a technical background yourself to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can blend data, create custom metrics and dimensions, and organize your scattered data, in seconds using simple workflows.\u003C/p>\u003Cp>But while Funnel has a basic dashboard for internal data review, Supermetrics depends entirely on BI tools like Looker Studio to visualize your data.\u003C/p>\u003Cp>While this may be convenient for marketers who’re already used to working with Google’s reporting tool, it brings all the limitations of Looker Studio, which become evident when you try to scale the volume of data and number of sources.\u003C/p>\u003Cp>The data organization features in Supermetrics are pretty basic and reserved for the highest plan only. Marketing teams that use this platform need IT expertise or data analysts to execute data mapping and transformation.\u003C/p>\u003Cp>\u003Cstrong>Key Features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>150+ integrations\u003C/li>\u003Cli>Data transfers to business intelligence tools, spreadsheets, and data warehouses\u003C/li>\u003Cli>Native data storage layer called “Supermetrics Storage”\u003C/li>\u003Cli>Automated normalization, custom fields, data blending, and data enrichment rules\u003C/li>\u003Cli>Ad budget tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.\u003C/p>\u003Ch2>12. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">\u003C/p>\u003Cp>Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>You can integrate with over 500 channels and harmonize and clean your data into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets. You can also keep your data in a fully-managed storage.\u003C/p>\u003Cp>Similar to Supermetrics and other ETL tools, you’ll still need to move your data from Improvado to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>However, Improvado does offer pre-built dashboards that you can use right away with your visualization tool of your choice. This means you won’t need to spend too much time creating dashboards and reports.\u003C/p>\u003Cp>But it can take months to implement Improvado and you’ll need to have strong coding skills to build dashboards. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>\u003Ch2>13. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. \u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming. \u003C/p>\u003Cp>In fact, NinjaCat users say they wish it was easier to create reports:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninja_Cat_review_legwork_cb32bbf3a1.png\" alt=\"A screenshot of NinjaCat review - Whatagraph\">\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>","2024-11-08T14:42:47.044Z","2025-04-10T13:39:26.782Z","2024-11-08T15:08:49.267Z","2024-11-08",{"id":522,"title":523,"slug":524,"summary":525,"body":526,"read_time":21,"createdAt":527,"updatedAt":528,"publishedAt":529,"errors":31,"table_of_contents":32,"dateReorder":530},2333,"13 Best TapClicks Alternatives to Add to Your Shortlist in 2025","tapclicks-alternatives-and-competitors","\u003Cp>TapClicks is a great data management solution but its clunky interface, unstable connections, and high cost can leave you wanting for more. \u003C/p>\u003Cp>In this article, we'll share “insider” insights on TapClicks from past users we've talked to, and 13 best alternatives they recommend.\u003C/p>","\u003Cp>TapClicks offers plenty of flashy reporting features like AI summaries and alerts…buuutt it’s not all it’s cracked up to be.\u003C/p>\u003Cp>Here are the biggest complaints according to ex-users \u003Ci>(who switched to Whatagraph)\u003C/i> and online reviews:\u003C/p>\u003Cp>\u003Cstrong>❌ Unstable: \u003C/strong>TapClicks' data connections frequently break, causing inaccuracies in reports. This is especially dangerous for agencies—inaccurate data can cost you your client's trust and business. \u003C/p>\u003Cp>Users say they need\u003Cstrong> \u003C/strong>to spend a “significant amount of time” troubleshooting and editing widgets so clients won’t see inaccurate reports. \u003C/p>\u003Cp>\u003Cstrong>❌ Difficult to use: \u003C/strong>The initial setup for TapClicks can be overwhelming, even if you have a data savvy person on your team. In fact, users say it can take 6 months to fully implement TapClicks, and even after months of calls and time invested, they still had inaccuracies in the data. \u003C/p>\u003Cp>\u003Cstrong>❌ Clunky:\u003C/strong> TapClicks’ user interface is clunky and limited, with old-fashioned reports and a subpar user experience. You’ll need to jump between multiple tabs and screens making it feel like you’re working with multiple products instead of one intuitive platform.\u003C/p>\u003Cp>\u003Cstrong>❌ Expensive: \u003C/strong>If you want a complete data stack (from connectors to dashboards to destinations), you can expect to spend 1000s of dollars a month. \u003C/p>\u003Cp>---\u003C/p>\u003Cp>Frustrated with TapClicks? We’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 13 best TapClicks alternatives which are easier to use, stable, and reliable.\u003C/p>\u003Ch2>13 Best TapClicks Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 13 best TapClicks alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Swydo\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow.com \u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Improvado\u003C/li>\u003C/ol>\u003Cp>Have a set of features you’re looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=8]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large marketing agencies with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for an easier and a more stable platform with excellent customer support, \u003Ca href=\"https://whatagraph.com/\">\u003Cu>Whatagraph\u003C/u>\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is an all-in-one data platform that makes it easy to connect, organize, visualize, and share your data in one place. \u003C/p>\u003Cp>In a nutshell, here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect \u003C/strong>to your \u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>data sources and channels\u003C/u>\u003C/a> in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize\u003C/strong> and unify your data to be analysis-ready. Create data blends and make custom metrics and dimensions, without writing codes.\u003C/li>\u003Cli>\u003Cstrong>Visualize\u003C/strong> your data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>ready-made templates\u003C/u>\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/blog/articles/white-label-marketing-tools\">\u003Cu>white-labeled reports\u003C/u>\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>\u003Cstrong>Analyze\u003C/strong> your data by client, campaign, Account Manager, or more. Spot trends, compare performance, and get actionable insights for your agency and your clients.\u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">\u003Cu>BigQuery\u003C/u>\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">\u003Cu>Looker Studio\u003C/u>\u003C/a> through Whatagraph.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_flow_fb4fd40e25.png\" alt=\"All-in-one marketing data platform - Whatagraph\">\u003Cbr>Plus, all our pricing plans come with a dedicated Customer Success Manager and live chat support. Our amazing Customer Support team \u003Cstrong>responds to chats within 4 minutes\u003C/strong>.\u003C/p>\u003Cp>But how does Whatagraph compare against TapClicks exactly? Let’s take a look:\u003C/p>\u003Ch3>TapClicks vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against TapClicks and you can find \u003Ca href=\"https://whatagraph.com/alternatives/tapclicks\">\u003Cu>the full breakdown here\u003C/u>\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are five key ways Whatagraph outperforms TapClicks:\u003C/p>\u003Ch3>1. Stable, reliable, and accurate platform\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Hero_PPC_Reporting_Tool_42c5ff255c.png\" alt=\"PPC Report Template for Marketing Agencies \">Stability is \u003Cstrong>non-negotiable \u003C/strong>when it comes to a marketing reporting tool.\u003Cstrong> \u003C/strong>The last thing you want is to open up a report 30 minutes before a client meeting and see broken connections.\u003C/p>\u003Cp>Unfortunately, that’s what TapClicks users experience. Many users online say connections \u003Ci>“break all the time”\u003C/i>, with \u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___6388197/\">\u003Cu>one even saying\u003C/u>\u003C/a> they\u003Ci> \"hated every aspect of working with TapClicks\"\u003C/i> because of it. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tap_Clicks_review_broken_connections_66ff63d14e.png\" alt=\"A screenshot of TapClicks review - Whatagraph\">Users also say the platform \u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-9544421\">\u003Cu>shows inaccurate data\u003C/u>\u003C/a> on reports and they need to spend \u003Ci>“a significant amount of time”\u003C/i> troubleshooting.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tap_Clicks_review_errors_f899aaa3f4.png\" alt=\"A screenshot of TapClicks review - Whatagraph\">Whatagraph eliminates these pain points. Here’s how:\u003C/p>\u003Cp>✅ Our \u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>data integrations\u003C/u>\u003C/a> are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, meaning they’re seamless, stable, and reliable. Our product team regularly maintains them so you don’t have to.\u003C/p>\u003Cp>✅ If there are bugs, we can resolve them fast without having to get a third-party company involved. \u003C/p>\u003Cp>✅ \u003Cstrong>Your data refreshes every 30 minutes\u003C/strong> across all your sources, reports, and blends, meaning there are no inaccuracies on reports.\u003C/p>\u003Cp>✅ Whatagraph has an\u003Cstrong> average uptime of 99.95%\u003C/strong> \u003Ci>(according to internal data from the past 6 months)\u003C/i>. This means you don’t have to worry about system outages. \u003C/p>\u003Cp>✅ In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform. \u003C/p>\u003Cp>Our users love how seamless, stable, and simple the data connection process is. Here’s \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8068613\">\u003Cu>what one of them said on G2.com\u003C/u>\u003C/a>:\u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_pro_1_f445d0bbf9.png\" alt=\"Screenshot of Whatagraph Review - Whatagraph\">2. Easier and faster to build visualizations\u003C/h3>\u003Cp>Creating a visualization on TapClicks means working with three separate workspaces: \u003C/p>\u003Cul>\u003Cli>Dashboards\u003C/li>\u003Cli>Widgets\u003C/li>\u003Cli>Reports\u003C/li>\u003C/ul>\u003Cp>You’ll need to configure settings and styles for each workspace, which is not only time-consuming but also mentally draining.\u003C/p>\u003Cp>In fact, building a report involves a whopping \u003Cstrong>66-step process\u003C/strong> (as seen on TapClicks’ Help Center) that can take anywhere from 30 minutes to 2 hours. \u003C/p>\u003Cp>Widgets are further segmented into “Data,” “Media,” and “Admin” categories, each requiring individual setup. Plus, the clunky, unintuitive interface doesn’t help, as shown in this Media widget example:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tap_Clicks_Media_widget_5d3e699536.png\" alt=\"TapClicks Media widget - Whatagraph\">In fact, \u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Cu>users report\u003C/u>\u003C/a> that the initial setup can be overwhelming, and can take up to 6 months. Even then, your reports might still show inaccurate data.\u003C/p>\u003Cp>Your marketing dashboard should reduce your cognitive load, not add to it. This is why we built \u003Cstrong>Whatagraph to be incredibly simple and easy to use. \u003C/strong>\u003C/p>\u003Cp>Anyone from your team—whether that’s an Account Manager or an intern—can easily log into Whatagraph and start using it right away. \u003C/p>\u003Cp>You create ONE dashboard and that doubles down as a report. And you can add widgets \u003Ci>inside\u003C/i> the report as you go. \u003C/p>\u003Cp>Building your first report is as easy as 1-2-3. You can either: \u003C/p>\u003Col>\u003Cli>Start from a blank page and use our \u003Ca href=\"https://help.whatagraph.com/en/articles/8056783-3-adding-widgets-to-a-report\">\u003Cu>drag-and-drop widgets\u003C/u>\u003C/a> to add metrics onto the dashboard. \u003C/li>\u003Cli>Use one of our \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>ready-made report templates\u003C/u>\u003C/a> or \u003Ca href=\"https://whatagraph.com/dashboard-examples\">\u003Cu>dashboard examples\u003C/u>\u003C/a>. \u003C/li>\u003Cli>Use our \u003Ca href=\"https://whatagraph.com/blog/articles/smart-builder-reports\">\u003Cu>Smart Builde\u003C/u>\u003C/a>r to instantly create dashboards for your favorite marketing channels (e.g. Google Analytics 4, Google Ads).\u003C/li>\u003C/ol>\u003Cp>This video breaks it down in detail: \u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/688c4764ca694cfea127ba5d4c92698d?sid=c1c71263-4a9f-4d84-9aac-adb673161c29\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003Cbr>When it comes to adding metrics, you can do so in 5 different ways:\u003C/p>\u003Col>\u003Cli>Build your own metrics and drag-and-drop them onto the dashboard\u003C/li>\u003Cli>Drag-and-drop pre-made metrics onto the dashboard\u003C/li>\u003Cli>Widget templates\u003C/li>\u003Cli>Offline data\u003C/li>\u003Cli>Use Smart Builder\u003C/li>\u003C/ol>\u003Cp>For new users, we always recommend starting from pre-made widgets, which makes life easier and is much faster. You don’t need to write any codes or work with any spreadsheets — just drag and drop on your dashboard and that’s it. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/widget_3d87d43379.gif\" alt=\"widget.gif\">But just because they’re pre-made, doesn’t mean they’re not customizable. You can still: \u003C/p>\u003Cul>\u003Cli>Adjust or rename the metric\u003C/li>\u003Cli>Change or remove icons\u003C/li>\u003Cli>Apply custom formulas (e.g. data blends)\u003C/li>\u003Cli>Change date ranges\u003C/li>\u003Cli>Change currencies\u003C/li>\u003Cli>Add or hide footers\u003C/li>\u003Cli>Customize the colors of each widget\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/customizable_widgets_7110ead836.png\" alt=\"Customizable widgets - Whatagraph\">If that’s not enough, you can also create custom widgets and save them as “templates” to re-use them the next time. These widgets are also fully-responsive. You can \u003Ca href=\"https://www.loom.com/share/913d97e1f38c4b39a54b5d9262f8a618\">\u003Cu>resize them\u003C/u>\u003C/a> however you want—horizontally and vertically.\u003C/p>\u003Cp>Want to make your widgets “pop” more? You can add any icons you’d like from our icon library:  \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/icon_library_95eb4ed68b.png\" alt=\"A GIF of icon library - Whatagraph\">Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Link reports together and edit in bulk (instead of one by one)\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Add different “tabs” to one report to show performance for each channel or campaign\u003C/p>\u003Cp>✅ Insert or delete rows anywhere on your report \u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Change your report orientation as Portrait or Landscape \u003C/p>\u003Cp>We covered a lot of customization options but these are just the tip of the iceberg of what you can do with Whatagraph. If you’d like to learn more, \u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>book a call\u003C/u>\u003C/a> with us and we’ll show you exactly how we can help.\u003C/p>\u003Cp>Thanks to this simple and intuitive interface, “Ease of use” is our biggest pro on G2.com, and \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9619605\">\u003Cu>one user raved\u003C/u>\u003C/a>:\u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_review_bff7a59338.png\" alt=\"Screenshot of Whatagraph review - Whatagraph\">3. Clean, sleek white-labeled reports\u003C/h3>\u003Cp>Whether you’re reporting to clients or the C-Suite, the easiest way to impress them is to send a clean, sleek, and branded report.\u003C/p>\u003Cp>But while TapClicks’ reports look like glorified Word documents, Whatagraph’s reports are clean, sleek, and easy to read. Here’s a comparison of the two:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tap_Clicks_vs_Whatagraph_b705088e4d.png\" alt=\"A comparison of TapClicks' report vs. Whatagraph's report - Whatagraph\">White-labeling is also easy on Whatagraph. You can simply go to “Settings” and:\u003C/p>\u003Cul>\u003Cli>Upload your logo or your client’s logo\u003C/li>\u003Cli>Create custom color schemes \u003C/li>\u003Cli>Add footer and header texts\u003C/li>\u003Cli>Create custom domains to host and share your reports\u003C/li>\u003C/ul>\u003Cp>This video breaks it down:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/fab1b39783854815ac1bea930a98d151?sid=1c8fba33-11f3-47ec-9a6c-9b04d122157b\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>These custom features will then be applied across all your reports and dashboards, saving you massive time. In contrast, on TapClicks, you’ll need to create a dashboard, then create a report for the same data. \u003C/p>\u003Cp>When the time comes for sharing these reports, you can either:\u003C/p>\u003Col>\u003Cli>Send automated emails to specific people at specific times, days, and cadence. Customize the email subject lines, body copy, and even domains. \u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or Excel spreadsheets.\u003C/li>\u003C/ol>\u003Cp>Apart from report sharing, Whatagraph also streamlines data transfers to \u003Ca href=\"https://whatagraph.com/data-transfer/google-bigquery\">\u003Cu>BigQuery\u003C/u>\u003C/a> or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">\u003Cu>Looker Studio\u003C/u>\u003C/a>.\u003C/p>\u003Cp>Previously, data transfers used to be complicated with a lot of coding involved. \u003C/p>\u003Cp>With Whatagraph, all you need to do is pick metrics and dimensions you want to transfer, preview your future table, and start an automated transfer. \u003C/p>\u003Cp>This reduces the time and workload of having to manually prepare data to send to destinations. \u003C/p>\u003Ch3>4. Powerful (but easy) data organization features\u003C/h3>\u003Cp>If you have 100s of scattered data across different sources, marketing campaigns, channels, and accounts, you need a way to organize them all into unified metrics and dimensions before you visualize the data. \u003C/p>\u003Cp>This helps you get a clearer view of performance and keeps your reports neat, tidy, and easy to read. \u003C/p>\u003Cp>On Whatagraph, you can easily organize your data by:\u003C/p>\u003Cul>\u003Cli>Blending data sources together\u003C/li>\u003Cli>Creating custom metrics\u003C/li>\u003Cli>Creating custom dimensions\u003C/li>\u003C/ul>\u003Cp>…all through simple workflows that only take seconds to set up. \u003C/p>\u003Cp>For instance, say you want to \u003Cstrong>blend data from Google Analytics 4 and Google Ads\u003C/strong>. All you need to do is:\u003C/p>\u003Col>\u003Cli>Choose the dimensions and metrics you wish to use inside the blend.\u003C/li>\u003Cli>Select the \u003Ca href=\"https://help.whatagraph.com/en/articles/8930564-what-are-the-different-join-types\">\u003Cu>join type\u003C/u>\u003C/a>.\u003C/li>\u003Cli>Give it a name and description.\u003C/li>\u003C/ol>\u003Cp>And you’ll be able to use the new blended source inside your report right away. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_data_blend_1_99cc632827.png\" alt=\"How data blends work on Whatagraph - Whatagraph\">Or say you want to \u003Cstrong>standardize your metric names\u003C/strong> between Google Analytics 4 and Facebook page. You can easily create a custom metric like so: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_6371f988df.png\" alt=\"How custom metrics work on Whatagraph - Whatagraph\">The best part is you can do all these\u003Cstrong> natively inside of your report\u003C/strong>. No need to waste time going back and forth from one workspace to another.\u003C/p>\u003Cp>We also recently launched \u003Ca href=\"https://whatagraph.com/performance-monitoring\">\u003Cu>Performance Monitoring\u003C/u>\u003C/a>, which makes it even easier and faster to organize your scattered data and get actionable insights from it. \u003C/p>\u003Cp>You can:\u003C/p>\u003Cul>\u003Cli>Group 100s of scattered data sources into unified Source Groups in seconds\u003C/li>\u003Cli>Add custom tags to your data and filter it by client, business type, location, Account Manager, or whatever floats your boat\u003C/li>\u003Cli>Visualize and monitor your key metrics in one spot\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2ac8d5f2ec.png\" alt=\"Overview.png\">\u003C/p>\u003Ch3>5. Straightforward pricing with Customer Success and Support\u003C/h3>\u003Cp>TapClicks offers many different tools and each of them has a pricing plan of its own. \u003C/p>\u003Cp>For marketing reporting, you start by choosing how many data connectors you need:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>\u003Cp>It’s also unclear whether these plans come with customer support or a dedicated Customer Success Manager. \u003C/p>\u003Cp>In comparison, \u003Cstrong>Whatagraph’s pricing is straightforward.\u003C/strong>\u003C/p>\u003Cp>We offer three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. \u003C/p>\u003Cp>You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>ALL our pricing plans come with: \u003C/p>\u003Cp>✅ 55+ fully-managed integrations\u003C/p>\u003Cp>✅ Custom integrations via APIs, Google Sheets, and BigQuery\u003C/p>\u003Cp>✅ Unlimited dashboards and reports\u003C/p>\u003Cp>✅ A consistent data refresh rate of 30 mins \u003C/p>\u003Cp>✅ Data transfer to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager \u003C/p>\u003Cp>✅ Fast customer support \u003Ci>(<1 min first response time) \u003C/i>via live chat and email\u003C/p>\u003Cp>Convinced Whatagraph is the right TapClicks alternative for you? \u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>Book a call\u003C/u>\u003C/a> and tell us exactly how we can help. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Currency conversions\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Export to Excel and CSV\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing via email\u003C/li>\u003Cli>Links to live dashboards\u003C/li>\u003Cli>No-code data transfer to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Ch2>2. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_630d75f1a8.png\" alt=\"Tableau marketing dashboard - Whatagraph\">If you’re ready to invest in an enterprise-level business intelligence solution, Tableau is a great choice.\u003C/p>\u003Cp>For a powerful data analysis tool, Tableau is easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>Compared to TapClicks, Tableau’s charting and data exploration features are more sophisticated, including support for advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>What’s more Tableau boasts quite a large and active user community called “Tableau Community Forums” with a wealth of resources, forums, and online training materials to help you learn the platform and troubleshoot issues.\u003C/p>\u003Cp>You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>However, Tableau can be pricier than TapClicks as it’s a tool made for enterprises.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>3. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">\u003Cu>dashboard software\u003C/u>\u003C/a> mostly targeting Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>Then, you can send snapshots of these dashboards via Slack and email to stakeholders on a regular basis. TapClicks does not come with a Slack integration. \u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>4. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Only need integrations with Google platforms? \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">\u003Cu>Looker Studio\u003C/u>\u003C/a> is a great choice. \u003C/p>\u003Cp>Looker Studio is a (sort of) free client reporting tool that comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Compared to TapClicks, Looker Studio is a no-frill tool that gets the core job—reporting—done. It’s also a more cost-effective option if you only need Google-based platforms.\u003C/p>\u003Cp>However, fair warning that \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">\u003Cu>Looker Studio can be slow\u003C/u>\u003C/a> and prone to data inconsistencies.  \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>5. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">\u003Cu>AgencyAnalytics\u003C/u>\u003C/a> is an easy to use marketing reporting platform great for SEO and content marketing agencies. \u003C/p>\u003Cp>You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. \u003C/p>\u003Cp>You can also manage clients and staff on the platform through granular user access and permissions. \u003C/p>\u003Cp>AgencyAnalytics’ key advantage over TapClicks is their simple and clean user interface. Similar to Whatagraph, you’ll just need to create one report instead of having to navigate different workspaces.\u003C/p>\u003Cp>However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: For established agencies with 50+ clients \u003C/strong>\u003C/li>\u003C/ul>\u003Ch2>6. Swydo\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small PPC or digital marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=mu6ngEvKS0w\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/mu6ngEvKS0w\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/swydo-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Swydo\u003C/u>\u003C/a> is an automated monitoring and reporting platform for marketers. Here are three key aspects of the platform:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data collection:I\u003C/strong>ntegrate with 32+ platforms and combine your data into one comprehensive report. These integrations include popular channels like Google Ads, Facebook Ads, and Google Sheets. \u003C/li>\u003Cli>\u003Cstrong>Reporting: \u003C/strong>Create reports easily using templates and their library of metrics and pre-set widgets. Or, add your own customized widgets. Share custom reports as PDF, dashboards, or live presentation.\u003C/li>\u003Cli>\u003Cstrong>Monitoring: \u003C/strong>Monitor client or stakeholders’ KPIs to quickly identify and address issues and opportunities. Sywdo comes with KPI boards, clients KPI overviews, and alert notifications. \u003C/li>\u003C/ol>\u003Cp>Swydo’s key advantage over TapClicks is their ease of use. The platform is very simple and easy to navigate, unlike TapClicks’ overcomplicated UX/UI.        \u003C/p>\u003Cp>However, Swydo can also be very limiting. Apart from a basic “Custom metric” builder, you can’t blend data sources or create custom dimensions on Swydo. This can lead to messy reports with inaccurate data and inconsistent dimensions.\u003C/p>\u003Cp>Swydo is also purely a reporting tool—you won’t be able to ship your data to data warehouses or business intelligence platforms.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>32+ native integrations\u003C/li>\u003Cli>Custom Google Sheets integration\u003C/li>\u003Cli>Custom metric builder\u003C/li>\u003Cli>KPI Monitoring dashboard\u003C/li>\u003Cli>Data filters and markups\u003C/li>\u003Cli>Alerts when KPIs trend up or down\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love that you can customize it as you want, and for social media, you have the little images of the posts next to the results.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-10424574\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Easy to use. The ability to use pre-set templates for each of our products is perfect. Their customer service is also fantastic.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9103452\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“You don't have as much control over how the widgets are displayed on the page. Limited theme and branding capabilities.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9352266\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide range of reporting templates for quick-start\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Unstable data connections\u003C/li>\u003Cli>No advanced data transformations available\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Pricing\u003C/strong>\u003C/p>\u003Cp>Swydo’s pricing is based on the number of data sources. As of November 2024, the pricing looks like this:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>First 10 data sources:\u003C/strong> included in initial monthly base fee $49\u003C/li>\u003Cli>\u003Cstrong>11 - 100 data sources: \u003C/strong>$3.50 per data source\u003C/li>\u003Cli>\u003Cstrong>101 - 500 data sources: \u003C/strong>$2.50 per data source\u003C/li>\u003Cli>\u003Cstrong>501+ data sources:\u003C/strong> $1.50 per data source\u003C/li>\u003C/ul>\u003Cp>For example, if you need 100 data sources, expect to pay around $364/month. It’s unclear, however, whether this pricing includes Customer Support and a Customer Success Manager, or if these are extra.\u003C/p>\u003Ch2>7. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Databox\u003C/u>\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>A unique feature that Databox offers that TapClicks doesn’t is the Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind.\u003C/p>\u003Cp>Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. On TapClicks, this is only possible through emails.\u003C/p>\u003Cp>However, Databox users say the platform is clunky and difficult to use.\u003C/p>\u003Cp>Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: $999/month for 100 data sources, and unlimited users and dashboards. \u003C/strong>\u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>8. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\">\u003Cu>DashThis\u003C/u>\u003C/a> is a simple reporting tool catering to small businesses. You can integrate with 34+ platforms.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google Sheet. In comparison, Swydo only offers Google Sheet integration.\u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started. \u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>9. Grow.com \u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse. TapClicks does not have this native storage layer.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards which shows blended data sources and metrics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>The key advantage of Grow over TapClicks is their 24/7 customer support via live chat. US-based customers can also call their hotline to get quick answers. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>10. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Whatagraph and Grow, \u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>NinjaCat\u003C/u>\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. \u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>11. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a data pipeline tool, \u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">\u003Cu>Funnel\u003C/u>\u003C/a> is a great choice. It pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more. \u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you. \u003C/p>\u003Cp>Funnel does offer a basic visualization dashboard to visualize your key metrics, but there aren’t a lot of customization or white-labeling options available (the company admits that it’s not a “Tableau or Looker Studio killer” yet). \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_performance_marketing_overview_report_e25df64a01.png\" alt=\"Funnel performance marketing overview report - Whatagraph\">\u003C/p>\u003Cp>One powerful feature of Funnel is their Marketing Measurement. This lets you find channels and campaigns that drive results easily so you can optimize your media mix with more confidence. \u003C/p>\u003Cp>With it, you’ll get AI recommendations on where to increase and decrease spend based on marginal CPA and ROAS to increase budget efficiency. You can also create “what-if” scenarios with just a few clicks to investigate the impact of budget changes for any channel.\u003C/p>\u003Cp>However, Funnel is difficult to use and much more expensive than TapClicks.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists \u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations. \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>12. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Funnel, \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">\u003Cu>Supermetrics\u003C/u>\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio.\u003C/p>\u003Cp>With automated normalization, Supermetrics reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones.\u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a dedicated data scientist or a technical background yourself to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can blend data, create custom metrics and dimensions, and organize your scattered data, in seconds using simple workflows.\u003C/p>\u003Cp>But while Funnel has a basic dashboard for internal data review, Supermetrics depends entirely on BI tools like Looker Studio to visualize your data.\u003C/p>\u003Cp>While this may be convenient for marketers who’re already used to working with Google’s reporting tool, it brings all the limitations of Looker Studio, which become evident when you try to scale the volume of data and number of sources.\u003C/p>\u003Cp>The data organization features in Supermetrics are pretty basic and reserved for the highest plan only. Marketing teams that use this platform need IT expertise or data analysts to execute data mapping and transformation.\u003C/p>\u003Cp>\u003Cstrong>Key Features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>150+ integrations\u003C/li>\u003Cli>Data transfers to business intelligence tools, spreadsheets, and data warehouses\u003C/li>\u003Cli>Native data storage layer called “Supermetrics Storage”\u003C/li>\u003Cli>Automated normalization, custom fields, data blending, and data enrichment rules\u003C/li>\u003Cli>Ad budget tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.\u003C/p>\u003Ch2>13. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>You can integrate with over 500 channels and harmonize and clean your data into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets. You can also keep your data in a fully-managed storage.\u003C/p>\u003Cp>Similar to Supermetrics and other ETL tools, you’ll still need to move your data from Improvado to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>However, Improvado does offer pre-built dashboards that you can use right away with your visualization tool of your choice. This means you won’t need to spend too much time creating dashboards and reports.\u003C/p>\u003Cp>But it can take months to implement Improvado and you’ll need to have strong coding skills to build dashboards. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>","2024-11-13T12:40:15.108Z","2025-04-10T13:37:45.893Z","2024-11-13T13:04:45.215Z","2024-11-13",{"id":532,"title":533,"slug":534,"summary":535,"body":536,"read_time":21,"createdAt":537,"updatedAt":538,"publishedAt":539,"errors":31,"table_of_contents":32,"dateReorder":540},2334,"11 Best ReportGarden Alternatives in 2025","reportgarden-alternatives-and-competitors","\u003Cp>\u003Cspan style=\"color:#000000;\">ReportGarden is a simple reporting tool for basic needs, but it can quickly become limiting as your business scales up.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">To help you find the best ReportGarden alternative, I did three things:\u003C/span>\u003C/p>\u003Col>\u003Cli>\u003Cspan style=\"color:#000000;\">Spoke with our customers who previously used ReportGarden.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Scoured online reviews and community forums for tool recommendations.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Consulted our data engineers for technical details of each tool. \u003C/span>\u003C/li>\u003C/ol>\u003Cp>\u003Cspan style=\"color:#000000;\">You'll also find a detailed table comparing 20 different features of each alternative tool. \u003C/span>\u003C/p>\u003Cp>Let's gooo. \u003C/p>","\u003Cp>According to past users and online reviews, here are the biggest pains of ReportGarden:\u003C/p>\u003Cp>\u003Cstrong>❌ Time-consuming: \u003C/strong>Creating visualizations requires juggling dashboards, documents, and reports. For example, to make a single report, you need to create multiple pages, add widgets, create data blends, choose color schemes, e.t.c.—and then repeat this entire process to create a live dashboard.\u003C/p>\u003Cp>\u003Cstrong>❌ Slow: \u003C/strong>If you want to do anything on ReportGarden—like add new metrics, open up a report, or change date ranges on a report—it can take minutes to load. \u003C/p>\u003Cp>\u003Cstrong>❌ Data inconsistencies: \u003C/strong>Users say metrics from\u003Cstrong> \u003C/strong>platforms like Google Ads and Google Analytics are often pulled incorrectly, resulting in inaccurate reports.\u003C/p>\u003Cp>\u003Cstrong>❌ Below-surface insights:\u003C/strong> ReportGarden does come with basic data blending and “Calculated Metrics”, but that’s where it ends. You can’t dig deeper into your data—for instance, you can’t analyze performance by Account Manager, location, or client’s business type. There’s also no option to view all the key metrics for a particular client or an Account Manager in one place. \u003C/p>\u003Cp>\u003Cstrong>❌ No AI insights: \u003C/strong>You need to analyze each report manually to unearth actionable insights and next steps. \u003C/p>\u003Cp>\u003Cstrong>❌ Unappealing reports: \u003C/strong>Based on examples we’ve seen, ReportGarden’s reports look outdated with limited customization—e.g., no widget resizing, restricted icon choices, and rigid layouts. Clients also need logins to view reports, adding friction to the process.\u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re frustrated with ReportGarden, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 11 best ReportGarden alternatives which are easier to use, stable, and reliable.\u003C/p>\u003Ch2>11 Best ReportGarden Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best ReportGarden alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Swydo\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow.com \u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Tapclicks\u003C/li>\u003C/ol>\u003Cp>Have a set of features you’re looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=9]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large marketing agencies with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for an easy to use platform with powerful data transformations and excellent customer support, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is an all-in-one data platform that makes it easy to connect, organize, visualize, and share your data in one place. \u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect \u003C/strong>to your \u003Ca href=\"https://whatagraph.com/integrations\">data sources and channels\u003C/a> in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize\u003C/strong> your data, create blends, and make custom metrics and dimensions, without writing any codes. \u003C/li>\u003Cli>\u003Cstrong>Visualize\u003C/strong> your data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/blog/articles/white-label-marketing-tools\">white-labeled reports\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>\u003Cstrong>Analyze\u003C/strong> your data by client, campaign, Account Manager, or more. Spot trends, compare performance, and get actionable insights.\u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports as live links, PDFs, Excel spreadsheets, or automated emails. Or, transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a>, \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>, and/or Google Sheets.\u003Cbr> \u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Hero_PPC_Reporting_Tool_42c5ff255c.png\" alt=\"PPC Report Template for Marketing Agencies \">Plus, once you start your journey with us, you’ll be assigned a dedicated Customer Success Manager.\u003C/p>\u003Cp>For urgent questions, you can reach out to our live chat support. \u003Cstrong>We respond to chats\u003C/strong> \u003Cstrong>within 1 minute\u003C/strong>. \u003C/p>\u003Cp>But how does Whatagraph compare against ReportGarden exactly? Let’s take a look:\u003C/p>\u003Ch3>ReportGarden vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against ReportGarden and you can find \u003Ca href=\"https://whatagraph.com/alternatives/reportgarden\" target=\"_blank\" rel=\"noopener noreferrer\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are six key ways Whatagraph outperforms ReportGarden: \u003C/p>\u003Ch3>1. Accurate and reliable data platform\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Organize_all_your_paid_channel_KP_Is_e3e69ac2fd.png\" alt=\"Organize_all_your_paid_channel_KPIs.png\">Accuracy is \u003Cstrong>non-negotiable\u003C/strong> for a marketing reporting platform.\u003Cstrong> \u003C/strong>The last thing you want is to open up a report 30 minutes before a client meeting and see wonky data. \u003C/p>\u003Cp>With ReportGarden, users experience buggy integrations that don't pull in data accurately from platforms like Google Ads and Google Analytics. This results in bloated or underestimated data on reports.\u003C/p>\u003Cp>This is not a problem you’ll experience with Whatagraph. \u003C/p>\u003Cp>Our \u003Ca href=\"https://whatagraph.com/integrations\">data integrations\u003C/a> are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, meaning they’re built and maintained by our data engineers. These integrations are seamless, stable, and reliable. \u003C/p>\u003Cp>And if there are bugs, we can resolve them quickly without having to get a third-party company involved. \u003C/p>\u003Cp>A key way we keep your data consistent is by providing a\u003Cstrong> 30-minute refresh rate\u003C/strong> across all your sources, reports, and blends. This means your data is up-to-date at a consistent rate, rather than sporadically. \u003C/p>\u003Cp>According to internal data from the past 6 months, Whatagraph has \u003Cstrong>an average uptime of 99.95%\u003C/strong>. This means you don’t have to worry about system outages. \u003C/p>\u003Cp>Our users love how seamless, stable, and simple the data connection process is. Here’s \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8068613\">what one of them said on G2.com\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_pro_1_f445d0bbf9.png\" alt=\"Screenshot of Whatagraph Review - Whatagraph\">Plus, you can transfer your data from Whatagraph to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a> at no additional cost. This is not available on ReportGarden. \u003C/p>\u003Cp>All you need to do is:\u003C/p>\u003Cul>\u003Cli>Connect to your data sources through Whatagraph\u003C/li>\u003Cli>Organize and prep your data easily\u003C/li>\u003Cli>Pick metrics and dimensions you want to transfer\u003C/li>\u003Cli>Preview your future table\u003C/li>\u003Cli>Start an automated transfer\u003C/li>\u003C/ul>\u003Cp>And your data will flow into your chosen destination automatically. \u003C/p>\u003Ch3>2. Powerful (but easy) data organization features\u003C/h3>\u003Cp>If you have 100s of scattered data across different sources, marketing campaigns, channels, and accounts, you need a way to organize them all into unified metrics and dimensions before you visualize the data. \u003C/p>\u003Cp>This helps you get a clearer view of performance and keeps your reports neat, tidy, and easy to read. \u003C/p>\u003Cp>ReportGarden comes with a basic data blending function and “Calculated metrics” where you can apply simple formulas. But that’s where it ends. \u003C/p>\u003Cp>In comparison, Whatgraph offers powerful data organization features that you can set up natively within your report. \u003C/p>\u003Cp>Here are some examples of what you can do on Whatagraph: \u003C/p>\u003Cp>\u003Cstrong>1. Blend data sources together\u003C/strong>\u003C/p>\u003Cp>Say you want to blend data from Google Analytics 4 and Google Ads. All you need to do is:\u003C/p>\u003Col>\u003Cli>Choose the dimensions and metrics you wish to use inside the blend.\u003C/li>\u003Cli>Select the \u003Ca href=\"https://help.whatagraph.com/en/articles/8930564-what-are-the-different-join-types\">join type\u003C/a>.\u003C/li>\u003Cli>Give it a name and description.\u003C/li>\u003C/ol>\u003Cp>And you’ll be able to use the new blended source inside your report right away. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_data_blend_1_99cc632827.png\" alt=\"How data blends work on Whatagraph - Whatagraph\">\u003C/figure>\u003Cp>\u003Cstrong>2. Create new metrics and dimensions\u003C/strong>\u003C/p>\u003Cp>Want to standardize your metrics and dimensions from completely different channels? You can easily create custom metrics and dimensions like so: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_6371f988df.png\" alt=\"How custom metrics work on Whatagraph - Whatagraph\">\u003Cstrong>3. Group scattered data sources under one roof\u003C/strong>\u003C/p>\u003Cp>Have 100s of data sources across different locations, channels, and more? \u003C/p>\u003Cp>You can combine matching metrics and dimensions from sources under the same category, e.g. Social Media, into one unified Source Group, in seconds.\u003C/p>\u003Cp>This means you can report aggregated metrics, e.g. “Impressions from All Social Channels” in one go, rather than one by one. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Group_scattered_data_sources_c280083b9d_5a13b2dcbb.webp\" alt=\"Source Groups on Whatagraph - Whatagraph\">\u003Cstrong>4. Slice and dice your data any way you want\u003C/strong>\u003C/p>\u003Cp>Want to analyze performance by specific Account Managers or clients? You can add custom tags to your data sources, like:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Clients:\u003C/strong> “Client A”, “Client B”, “Client C”\u003C/li>\u003Cli>\u003Cstrong>Account Manager:\u003C/strong> “Bob”, “Karen”\u003C/li>\u003Cli>\u003Cstrong>Location:\u003C/strong> “Europe”, “North America”\u003C/li>\u003C/ul>\u003Cp>The best thing is you can add ANY tags you want, depending on what makes sense for your business.\u003C/p>\u003Cp>Custom tags are a really simple way to reduce clutter and analyze data any way you want. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_tags_0ea8d5dea8.png\" alt=\"Custom_tags.png\">\u003Cstrong>5. Visualize and monitor all your key metrics in one view\u003C/strong>\u003C/p>\u003Cp>You don’t need to create separate reports to see an overview of your clients’ performance. You can easily create an “Overview” table like so: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2ac8d5f2ec.png\" alt=\"Overview.png\">You can also filter these metrics by using custom tags we talked about earlier. \u003C/p>\u003Cp>Powerful and easy data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients clearly see the value you’re delivering rather than being stuck interpreting data.\u003C/p>\u003Cp>✅ You can get insights in minutes and use them to boost ROI and lower costs for clients. \u003C/p>\u003Ch3>3. Easier and faster to build and edit visualizations\u003C/h3>\u003Cp>To create one visualization on ReportGarden, you’ll need to work with three different workspaces:\u003C/p>\u003Cul>\u003Cli>Dashboards\u003C/li>\u003Cli>Documents\u003C/li>\u003Cli>Reports\u003C/li>\u003C/ul>\u003Cp>\u003Ci>(It’s unclear what is the difference between “Documents” and “Reports”.)\u003C/i>\u003C/p>\u003Cp>For each of these workspaces, you’ll need to configure different settings and styles from scratch. This is not only time-consuming but also mentally draining.\u003C/p>\u003Cp>What’s more, say you want to tweak one section on 20 similar reports you’ve created. On ReportGarden, you’ll need to edit each report individually. This can take you hours. \u003C/p>\u003Cp>On Whatagraph, you can link these reports to a single “master” template, and just edit that one template. The changes will automatically sync across all linked reports, saving you hours of work. \u003C/p>\u003Cp>The good thing too is that you can still edit text and image widgets in the linked reports without affecting the Master template.\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/8dab10a32da9435aa71057c1806f6bef?sid=81dcab44-fdd5-41b0-abab-ce167e24d9d1\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003Cbr> \u003C/p>\u003Cp>Also, on Whatagraph, you create ONE dashboard and that doubles down as a report \u003Ci>(we’ll be using the two terms interchangeably). \u003C/i>\u003C/p>\u003Cp>White label this report, and download it as PDFs, share live links, or send automated emails to clients.\u003C/p>\u003Cp>Building your first report is as easy as 1-2-3. You can either: \u003C/p>\u003Col>\u003Cli>Start from a blank page and use our \u003Ca href=\"https://help.whatagraph.com/en/articles/8056783-3-adding-widgets-to-a-report\">drag-and-drop widgets\u003C/a> to add metrics onto the dashboard. \u003C/li>\u003Cli>Use one of our \u003Ca href=\"https://whatagraph.com/templates\">ready-made report templates\u003C/a> or \u003Ca href=\"https://whatagraph.com/dashboard-examples\">dashboard examples\u003C/a>. \u003C/li>\u003Cli>Use our \u003Ca href=\"https://whatagraph.com/blog/articles/smart-builder-reports\">Smart Builde\u003C/a>r to instantly create dashboards for your favorite marketing channels (e.g. Google Analytics 4, Google Ads).\u003C/li>\u003C/ol>\u003Cp>This video breaks it down in detail: \u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/688c4764ca694cfea127ba5d4c92698d?sid=c1c71263-4a9f-4d84-9aac-adb673161c29\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>When it comes to adding metrics, you can:\u003C/p>\u003Col>\u003Cli>Build your own metrics and drag-and-drop them onto the dashboard\u003C/li>\u003Cli>Drag-and-drop pre-made metrics \u003C/li>\u003Cli>Widget templates\u003C/li>\u003Cli>Offline data\u003C/li>\u003Cli>Use Smart Builder\u003C/li>\u003C/ol>\u003Cp>For new users, we always recommend starting from pre-made widgets, which makes life easier and is much faster. You don’t need to write any codes or work with any spreadsheets — just drag and drop on your dashboard and that’s it. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/widget_3d87d43379.gif\" alt=\"widget.gif\">\u003Cbr>But just because they’re pre-made, doesn’t mean they’re not customizable. You can still: \u003C/p>\u003Cul>\u003Cli>Adjust or rename the metric\u003C/li>\u003Cli>Change or remove icons\u003C/li>\u003Cli>Apply custom formulas (e.g. data blends)\u003C/li>\u003Cli>Change date ranges and currencies\u003C/li>\u003Cli>Add or hide footers\u003C/li>\u003Cli>Customize the colors of each widget\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/customizable_widgets_7110ead836.png\" alt=\"Customizable widgets - Whatagraph\">The best thing is you can make all these changes right from your report. No need to jump back and forth from one workspace to another.\u003C/p>\u003Cp>These widgets are also fully-responsive. You can resize them however you want—horizontally and vertically.\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 54.60060667340748%; height: 0;\"><iframe src=\"https://www.loom.com/embed/913d97e1f38c4b39a54b5d9262f8a618?sid=0260db08-e866-4fbb-9308-038cf9971a5d\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>On ReportGarden, you can only save reports as templates and reuse them the next time. On Whatgraph, you can do that both for reports and individual widgets. \u003C/p>\u003Cp>Choose any metrics or dimensions you want to show, apply filters, save widgets as templates, and add them to any report you want.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/save_widgets_as_templates_d4d21e41c0.png\" alt=\"how to save widgets as templates - Whatagraph\">Want to make your widgets “pop” more? You can add any icons you’d like from our icon library:  \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/icon_library_95eb4ed68b.png\" alt=\"A GIF of icon library - Whatagraph\">Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Add different “tabs” to one report to show performance for each channel or campaign\u003C/p>\u003Cp>✅ Insert or delete rows anywhere on your report \u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Change your report orientation as Portrait or Landscape \u003C/p>\u003Cp>Thanks to these easy but powerful customization options, “Ease of use” is our biggest pro on G2.com, and \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9619605\">one user raved\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_review_bff7a59338.png\" alt=\"Screenshot of Whatagraph review - Whatagraph\">\u003Cbr>We covered a lot of customization options but these are just the tip of the iceberg of what you can do with Whatagraph. If you’d like to learn more, \u003Ca href=\"https://whatagraph.com/book-a-call\">book a call\u003C/a> with us and we’ll show you exactly how we can help.\u003C/p>\u003Ch3>4. AI chatbot and summaries\u003C/h3>\u003Cp>ReportGarden doesn't offer AI insights. This means you need to spend extra time to sum up the data, identify trends, potential issues, etc.\u003C/p>\u003Cp>The problem is that busy clients often go straight for the insights section, skimming through the rest of the report. \u003C/p>\u003Cp>For many of them, that's the only thing they'll read. \u003C/p>\u003Cp>Another problem is that digging out valuable insights from the pile of data takes a lot of time. \u003C/p>\u003Cp>Whatagraph solves this problem with two innovative AI features that save you time. \u003C/p>\u003Cp>\u003Cstrong>AI data chatbot\u003C/strong>: You can ask our \u003Ca href=\"https://www.youtube.com/watch?v=Jecv7tgUYBo\" target=\"_blank\" rel=\"noopener noreferrer\">AI chatbot\u003C/a> questions about all your connected data or campaigns in natural language—just like talking to your personal data expert. \u003C/p>\u003Cp>For example, “\u003Ci>What was the total ad spend from Google Ads and LinkedIn Ads in January last year\u003C/i>”?\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_chat_96c8d3d24c.png\" alt=\"ReportGarden Alternatives - AI chatbot in Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>AI summaries for reports: \u003C/strong>Instead of writing summaries yourself, you can generate \u003Ca href=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\" target=\"_blank\" rel=\"noopener noreferrer\">AI report summaries\u003C/a> and add them to your reports using our Text widget. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_summary_6ae31455af.png\" alt=\"ReportGarden Alternatives - AI summary in Whatagraph\">\u003C/p>\u003Cp>If needed, you can also edit the AI summary to add more granular insights or personal comments.    \u003C/p>\u003Ch3>5. Clean, sleek white-labeled reports\u003C/h3>\u003Cp>Whether you’re reporting to clients or the C-Suite, the easiest way to impress them is to send a clean, sleek, and branded report.\u003C/p>\u003Cp>However, based on examples we’ve seen online, ReportGarden’s reports look old-fashioned and a bit like glorified Word documents. \u003C/p>\u003Cp>In comparison, Whatagraph’s dashboards and reports are clean, sleek, and easy to read.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Report_Garden_vs_Whatagraph_40a77d812c.png\" alt=\"A comparison of Report Garden's reports vs. Whatagraph's - Whatagraph\">White-labeling your reports on Whatagraph is also easy. Simply go to “Settings” on your dashboard and:\u003C/p>\u003Cul>\u003Cli>Upload your logo or your client’s logo\u003C/li>\u003Cli>Create custom color schemes \u003C/li>\u003Cli>Add footer and header texts\u003C/li>\u003Cli>Create custom domains to host and share your reports\u003C/li>\u003C/ul>\u003Cp>This video breaks it down:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/fab1b39783854815ac1bea930a98d151?sid=1c8fba33-11f3-47ec-9a6c-9b04d122157b\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003Cbr> \u003C/p>\u003Cp>These custom features will then be applied across all your reports and dashboards, saving you massive time. In contrast, on ReportGarden, you’ll need to create a dashboard, then create a report for the same data. \u003C/p>\u003Cp>When the time comes for sharing these reports, you can either:\u003C/p>\u003Col>\u003Cli>Send automated emails to specific people at specific times, days, and cadence. Customize the email subject lines, body copy, and even domains. \u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or Excel spreadsheets.\u003C/li>\u003C/ol>\u003Ch3>6. Straightforward pricing with Customer Success and Support\u003C/h3>\u003Cp>ReportGarden offers affordable pricing plans, but they can also be limited. For instance, even in their more advanced plans like “Standard” and “Professional”, you can only connect to a maximum of 70 data sources.\u003C/p>\u003Cp>This might work for smaller agencies and freelancers, but it’s not enough for medium to large agencies dealing with 100+ sources. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Report_Garden_pricing_d92533a7c9.png\" alt=\"ReportGarden pricing - Whatagraph\">Plus, in the cheaper plans, you can't connect to more niche platforms like Constant Contact, Shopify, and Amazon Ads. These are only available on the “Enterprise” plan which starts from $649/month.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Report_Garden_pricing_2_27cefd8123.png\" alt=\"ReportGarden pricing features - Whatagraph\">In comparison, \u003Cstrong>Whatagraph’s pricing is straightforward.\u003C/strong> All our plans come with: \u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom APIs\u003C/li>\u003Cli>Unlimited data blends, custom metrics, and dimensions\u003C/li>\u003Cli>Unlimited dashboards and reports\u003C/li>\u003Cli>Data transfers to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>We also believe that \u003Cstrong>Customer Success is a must-have, not an add-on\u003C/strong>. All our plans come with a dedicated Customer Success Manager + Customer Support. \u003C/p>\u003Cp>Your CSM will help you with:\u003C/p>\u003Cul>\u003Cli>Connecting to channels and data sources\u003C/li>\u003Cli>Organizing your data \u003C/li>\u003Cli>Creating reports\u003C/li>\u003Cli>Anything else you need\u003C/li>\u003C/ul>\u003Cp>And if you need urgent help, you can reach out to our Customer Support team member through live chat or email at\u003Cstrong> no extra cost. \u003C/strong>\u003C/p>\u003Cp>Convinced that Whatagraph is the right ReportGarden alternative for you? \u003Ca href=\"https://whatagraph.com/book-a-call\">Book a call\u003C/a> and tell us how we can help you.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Currency conversions\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Export to Excel and CSV\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing via email\u003C/li>\u003Cli>Links to live dashboards\u003C/li>\u003Cli>No-code data transfer to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Ch2>2. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_630d75f1a8.png\" alt=\"Tableau marketing dashboard - Whatagraph\">If you’re ready to invest in an enterprise-level business intelligence solution, Tableau is a great choice.\u003C/p>\u003Cp>In terms of pricing, this might be a bit of a jump from ReportGarden—but you’ll also get more powerful data exploration features like advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>Despite these advanced features, Tableau is still (relatively) easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_drag_and_drop_b860fbcba1.gif\" alt=\"Tableau drag and drop interface - Whatagraph\">\u003C/p>\u003Cp>If you need help, you can go to Tableau community forums and ask your questions. A current Tableau user or a moderator will answer you. You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>Personally, I think the best thing about Tableau is “Einstein”, which analyzes your data from all your sources and channels, and points out  patterns or insights you might miss on your own.\u003C/p>\u003Cp>For example, it can show you which types of ads are attracting the most customers or predict which customers are likely to make a purchase. This helps you make better decisions because you’re basing them on real data, not just guesses.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Einstein_08499a3f31.png\" alt=\"Tableau Einstein dashboard - Whatagraph\">\u003C/p>\u003Cp>But again, Tableau is a powerful enterprise-grade tool so it can cost you anywhere between $2000-$5000 a month. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>3. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Not ready to invest in Tableau? Geckoboard is an affordable and easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">dashboard software\u003C/a> for eCommerce, Sales, and Customer Service businesses.\u003C/p>\u003Cp>I wouldn’t say it’s suitable for agencies, however, as their dashboards are mostly built for Inventory and Operations management. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_inventory_dashboard_f0da892c2d.png\" alt=\"Geckoboard inventory dashboard - Whatagraph\">\u003Cbr>With Geckoboard, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>Then, you can send snapshots of these dashboards via Slack and email to stakeholders on a regular basis. ReportGarden does not come with a Slack integration. \u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>4. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Only need integrations with Google platforms? \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> is a great choice. \u003C/p>\u003Cp>Looker Studio is a (sort of) free client reporting tool that comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>If you want integrations outside of the Google ecosystem, you can pay extra for third-party connectors.\u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to add:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>However, you’ll need to put a lot of elbow grease into getting Looker Studio reports look just the way you want. \u003C/p>\u003Cp>In fact, 90% of marketers we’ve talked to say Looker Studio “drives them insane” and they ended up having to hire a dedicated expert to create and maintain reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>5. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> is a close Report Garden marketing alternative and a great marketing and SEO reporting tool.\u003C/p>\u003Cp>You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. \u003C/p>\u003Cp>You can also manage clients and staff on the platform through granular user access and permissions. \u003C/p>\u003Cp>AgencyAnalytics’ key advantage over ReportGarden is their AI insights. You can ask AI questions about your data and it will give you summarized insights. It can also unearth interesting trends or untapped opportunities. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_AI_insights_ce8ad3df83.webp\" alt=\"AgencyAnalytics AI insights - Whatagraph\">\u003C/figure>\u003Cp>However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: For established agencies with 50+ clients \u003C/strong>\u003C/li>\u003C/ul>\u003Ch2>6. Swydo\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small PPC or digital marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=mu6ngEvKS0w\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/mu6ngEvKS0w\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Swydo is an automated monitoring and reporting platform for marketers. Here are three key aspects of the platform:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data collection: \u003C/strong>Integrate with 32+ platforms and combine your data into one comprehensive report. These integrations include popular channels like Google Ads, Facebook Ads, and Google Sheets. \u003C/li>\u003Cli>\u003Cstrong>Reporting:\u003C/strong> Create reports easily using templates and their library of metrics and pre-set widgets. Or, add your own customized widgets. Share custom reports as PDF, dashboards, or live presentation.\u003C/li>\u003Cli>\u003Cstrong>Monitoring: \u003C/strong>Monitor client or stakeholders’ KPIs to quickly identify and address issues and opportunities. Sywdo comes with KPI boards, clients KPI overviews, and alert notifications. \u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_monitoring_da32542383.avif\" alt=\"Swydo monitoring dashboard - Whatagraph\">\u003C/p>\u003Cp>However, Swydo can also be very limiting. Apart from a basic “Custom metric” builder, you can’t blend data sources or create custom dimensions on Swydo. This can lead to messy reports with inaccurate data and inconsistent dimensions.\u003C/p>\u003Cp>Swydo is also purely a reporting tool—you won’t be able to ship your data to data warehouses or business intelligence platforms.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>32+ native integrations\u003C/li>\u003Cli>Custom Google Sheets integration\u003C/li>\u003Cli>Custom metric builder\u003C/li>\u003Cli>KPI Monitoring dashboard\u003C/li>\u003Cli>Data filters and markups\u003C/li>\u003Cli>Alerts when KPIs trend up or down\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love that you can customize it as you want, and for social media, you have the little images of the posts next to the results.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-10424574\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Easy to use. The ability to use pre-set templates for each of our products is perfect. Their customer service is also fantastic.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9103452\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“You don't have as much control over how the widgets are displayed on the page. Limited theme and branding capabilities.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9352266\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide range of reporting templates for quick-start\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Unstable data connections\u003C/li>\u003Cli>No advanced data transformations available\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Pricing\u003C/strong>\u003C/p>\u003Cp>Swydo’s pricing is based on the number of data sources. As of November 2024, the pricing looks like this:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>First 10 data sources:\u003C/strong> included in initial monthly base fee $49\u003C/li>\u003Cli>\u003Cstrong>11 - 100 data sources: \u003C/strong>$3.50 per data source\u003C/li>\u003Cli>\u003Cstrong>101 - 500 data sources: \u003C/strong>$2.50 per data source\u003C/li>\u003Cli>\u003Cstrong>501+ data sources:\u003C/strong> $1.50 per data source\u003C/li>\u003C/ul>\u003Cp>For example, if you need 100 data sources, expect to pay around $364/month. It’s unclear, however, whether this pricing includes Customer Support and a Customer Success Manager, or if these are extra.\u003C/p>\u003Ch2>7. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>A unique feature that Databox offers that ReportGarden doesn’t is the Benchmark Groups. \u003C/p>\u003Cp>You can join “Invite only” groups where users report on key performance metrics across different channels. This way you can benchmark against whether you’re on the right track with your own campaigns. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_Benchmark_groups_600e74fa6b.png\" alt=\"Databox Benchmark groups - Whatagraph\">Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. On ReportGarden, this is only possible through emails.\u003C/p>\u003Cp>However, Databox users say the platform is clunky and difficult to use.\u003C/p>\u003Cp>Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: $999/month for 100 data sources, and unlimited users and dashboards. \u003C/strong>\u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>8. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">DashThis\u003C/a> is a no-frill marketing reporting tool best suited for small businesses and freelancers. It offers 34 native integrations with marketing platforms, and you can also upload your own data using a nifty CSV file or a Google Sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started. \u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>9. Grow.com \u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse. TapClicks does not have this native storage layer.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards \u003C/strong>which shows blended data sources and metrics\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>The key advantage of Grow over TapClicks is their 24/7 customer support via live chat. US-based customers can also call their hotline to get quick answers. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>10. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Whatagraph and Grow, \u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. \u003C/p>\u003Cp>Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. \u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">Source\u003C/a>)\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">Source\u003C/a>)\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>11. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/rTMeZoZ3hXQ?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">TapClicks\u003C/a> is a comprehensive marketing automation solution—from data ETL to reporting to project management, you can do it all on TapClicks. \u003C/p>\u003Cp>Here’s a breakdown of all the products it offerS: \u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapData: \u003C/strong>Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.\u003C/li>\u003Cli>\u003Cstrong>TapReports: \u003C/strong>Visualize, optimize, and share your data with clients in customizable dashboards and automated reports. \u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>Discover trends and opportunities from your data.\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> Get AI-powered insights and recommendations to optimize your campaigns. \u003C/li>\u003Cli>\u003Cstrong>TapOrders:\u003C/strong>\u003Ci> \u003C/i>Automate orders and enter client objectives and goals at the point of sale. Connect a CRM, import files and create online forms for any product. \u003Ci>Best for eCommerce businesses.\u003C/i>\u003Cstrong> \u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow:\u003C/strong> Automatically route tasks based on your business processes and streamline your fulfillment workflow.\u003Ci> Best for project managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Raven by TapClicks: \u003C/strong>Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis. \u003Ci>Best for SEO managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence: \u003C/strong>Get local SEM data intelligence to create better proposals and to win more clients. \u003C/li>\u003C/ol>\u003Cp>ReportGarden does offer similar products like invoicing (TapOrders) and SEO analysis, but AI insights and competitor intelligence are unique to TapClicks.\u003C/p>\u003Cp>However, online reviews say TapClicks is clunky. Their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to load data into data warehouses, databases, and data visualization tools\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive dashboards\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>","2024-11-15T11:02:04.878Z","2025-03-19T05:17:56.585Z","2024-11-15T11:49:19.195Z","2024-11-15",{"id":542,"title":543,"slug":544,"summary":545,"body":546,"read_time":21,"createdAt":547,"updatedAt":548,"publishedAt":549,"errors":31,"table_of_contents":32,"dateReorder":550},2336,"9 Best Cyfe Alternatives in 2025 [Tested by Us]","cyfe-alternatives-and-competitors","\u003Cp>\u003Cspan style=\"color:#000000;\">Cyfe is a great SEO and marketing reporting tool, but it can be limiting as your business grows. Plus, users say their customer support is \u003Ci>“non-existent”.\u003C/i>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">To help you find the best Cyfe alternative, I did three things:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Spoke with our customers who previously used Cyfe.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Scoured online reviews and community forums to find the best alternatives. \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Tried and tested all the tools. \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">Full disclosure—one of these tools is ours. But that’s because we genuinely believe Whatagraph reduces the pains of Cyfe. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">But we’re also not here to bash our competitors. We researched them thoroughly (and even tried them out) so you can really understand what they’re great at and if they’re best for you.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">By the end of the article, we hope you’ll find a Cyfe alternative that fits your needs—whether it’s us or not. \u003C/span>\u003C/p>","\u003Cp>Here are the biggest pains we’ve heard about Cyfe from ex-users and online reviews:\u003C/p>\u003Cp>\u003Cstrong>❌ Limited native integrations: \u003C/strong>As of November 2024, Cyfe supports only 25 native connectors, missing key platforms like Google Display & Video 360, Shopify, and Constant Contact. You can build your own connections using CSV, sheets, API, or Zapier, but this creates more work and can be time-consuming. \u003C/p>\u003Cp>\u003Cstrong>❌ Clunky interface:\u003C/strong> Creating dashboards on Cyfe takes multiple clicks and manual effort. For example, to create widgets, you’ll need to choose the widget you want from a long list and configure settings manually. You also can’t save widgets or reports as templates, meaning you’ll need to start from scratch every time. \u003C/p>\u003Cp>\u003Cstrong>❌ No advanced data transformation available: \u003C/strong>Cyfe does offer a “Mashup” widget where you can combine multiple data sources together. But you can’t rename or unify data at scale, blend cross-channel data, or create custom tiers and totals.\u003C/p>\u003Cp>\u003Cstrong>❌ Lack of AI insights: \u003C/strong>You can't talk with your data as you can in other data and reporting tools platforms. Also, you need to summarize each report manually to unearth actionable insights and next steps.  \u003C/p>\u003Cp>\u003Cstrong>❌ Poor customer support: \u003C/strong>Cyfe offers email-only support, which users often describe as slow and unresponsive.\u003C/p>\u003Cp>\u003Cstrong>❌ No data transfers: \u003C/strong>Cyfe is purely a visualization tool—there’s no way to export data to warehouses or business intelligence tools.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>If you’re frustrated with Cyfe, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 9 best Cyfe alternatives that come with more integrations, user-friendly interfaces, and excellent customer support. \u003C/p>\u003Ch2>9 Best Cyfe Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 9 best Cyfe alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>Swydo\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Grow.com\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003C/ol>\u003Cp>Have a set of features you’re looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=12]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large marketing agencies with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a platform with more customization and data transformation features, \u003Ca href=\"https://whatagraph.com/\">\u003Cu>Whatagraph\u003C/u>\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is an all-in-one data platform that makes it easy to connect, organize, visualize, and share your data in one place. \u003C/p>\u003Cp>In a nutshell, here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect \u003C/strong>to your \u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>data sources and channels\u003C/u>\u003C/a> in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize\u003C/strong> and unify your data to be analysis-ready. Create data blends, custom metrics, and dimensions—without writing a single line of code.\u003C/li>\u003Cli>\u003Cstrong>Visualize\u003C/strong> your data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>ready-made templates\u003C/u>\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/blog/articles/white-label-marketing-tools\">\u003Cu>white-labeled reports\u003C/u>\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>\u003Cstrong>Analyze\u003C/strong> your data by client, campaign, Account Manager, or more. Spot trends, compare performance, and get actionable insights for your agency and your clients.\u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">\u003Cu>BigQuery\u003C/u>\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">\u003Cu>Looker Studio\u003C/u>\u003C/a> through Whatagraph.\u003Cbr> \u003C/li>\u003C/ol>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_flow_fb4fd40e25.png\" alt=\"All-in-one marketing data platform - Whatagraph\">\u003C/figure>\u003Cp>Plus, all our pricing plans come with:\u003C/p>\u003Cul>\u003Cli>A dedicated Customer Success Manager\u003C/li>\u003Cli>Live chat support with >1 min first response time\u003C/li>\u003C/ul>\u003Cp>But how does Whatagraph compare against Cyfe exactly? Let’s take a look:\u003C/p>\u003Ch3>Cyfe vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against Cyfe and you can find \u003Ca href=\"https://whatagraph.com/alternatives/cyfe\">\u003Cu>the full breakdown here\u003C/u>\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are six key ways Whatagraph outperforms Cyfe:\u003C/p>\u003Ch3>1. Native, stable, and reliable integrations with all your favorite platforms\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Organize_all_your_paid_channel_KP_Is_e3e69ac2fd.png\" alt=\"Organize_all_your_paid_channel_KPIs.png\">Cyfe claims they offer 100+ integrations, but in reality, only 25 of them are native. For the rest, you’ll need to manually build your own connections via CSV, sheets, API, or Zapier. \u003C/p>\u003Cp>There are three key disadvantages of this:\u003C/p>\u003Cul>\u003Cli>It’s more time-consuming to set up integrations.\u003C/li>\u003Cli>Connections can be unstable.\u003C/li>\u003Cli>The data on your dashboards can be late or inaccurate.\u003C/li>\u003C/ul>\u003Cp>Not to mention, if you’re using Sheets or CSV to upload your data, you’ll still need to manually download the data from your source platform, clean it, and upload that data onto Cyfe every week or month. \u003C/p>\u003Cp>Another disadvantage of Cyfe is also that sources are connected or selected on the widget level. There is no dedicated workspace to manage and control your connections. \u003C/p>\u003Cp>In contrast, Whatagraph offers 55+ native, \u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>out-of-the-box integrations\u003C/u>\u003C/a> with popular and niche platforms. Some examples include:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Analytics:\u003C/strong> Google Analytics 4, Matomo, Piwik Pro\u003C/li>\u003Cli>\u003Cstrong>PPC:\u003C/strong> Google Ads, LinkedIn Ads, Facebook Ads\u003C/li>\u003Cli>\u003Cstrong>Social Media:\u003C/strong> Facebook, Instagram, LinkedIn\u003C/li>\u003Cli>\u003Cstrong>SEO: \u003C/strong>Ahrefs, Google Search Console, Accuranker\u003C/li>\u003Cli>\u003Cstrong>eCommerce:\u003C/strong> Shopify, WooCommerce, BigCommerce\u003C/li>\u003Cli>\u003Cstrong>Email Marketing: \u003C/strong>ActiveCampaign, Klaviyo, Mailchimp\u003C/li>\u003C/ul>\u003Cp>Being able to integrate with more marketing channels on Whatagraph means:\u003C/p>\u003Cp>✅ You spend less time buried in CSV files and spreadsheets. \u003C/p>\u003Cp>✅ You get a true, comprehensive picture of your overall marketing performance on one platform.\u003C/p>\u003Cp>✅ There are less chances of human errors like data inconsistencies, duplicates, and missing records.\u003C/p>\u003Cp>If you’d like to bring in your own data, you can easily do so via Custom API, Google Sheets, or BigQuery.\u003C/p>\u003Cp>Plus, we offer a dedicated space to manage your data connections in one place. You can:\u003C/p>\u003Cul>\u003Cli>Filter by channel or team members who added the connection \u003C/li>\u003Cli>Add custom tags to each channel or source (e.g. by region, Account Manager, brand)\u003C/li>\u003Cli>Assign each channel or source into a dedicated folder (e.g. Client A)\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/slice_and_dice_a9b1d6455c.webp\" alt=\"Custom tags - Whatagraph\">But it’s not just about how many integrations there are, but also how stable they are.\u003C/p>\u003Cp>Whatagraph’s integrations are built in-house by our data engineers which means they’re more stable, seamless, and reliable. \u003C/p>\u003Cp>If there are bugs, our engineers can resolve them \u003Cstrong>fast, \u003C/strong>without having to get a third-party company involved. \u003C/p>\u003Cp>Speaking of stability, according to internal data from the past 6 months, \u003Cstrong>Whatagraph has an average uptime of 99.95%\u003C/strong>. This means system outages are very\u003Ci> (very) \u003C/i>rare.\u003C/p>\u003Cp>We also have an emergency alert that will wake up all our engineers (even if it’s 3 am where they are) to fix platform outages. \u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform. \u003C/p>\u003Cp>Plus, the data on your dashboard \u003Cstrong>refreshes every 30 minutes \u003C/strong>across all your sources, reports, and blends, meaning there is no inconsistent data on reports. \u003C/p>\u003Cp>On Cyfe, the data refresh rate depends on each data source. This can create inconsistencies and delays on the data shown on your reports.\u003C/p>\u003Cp>Our users love how seamless, stable, and simple the data connection process is. Here’s \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8068613\">\u003Cu>what one of them said on G2.com\u003C/u>\u003C/a>:\u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_pro_1_f445d0bbf9.png\" alt=\"Screenshot of Whatagraph Review - Whatagraph\">2. Powerful (but easy) data transformation\u003C/h3>\u003Cp>Apart from a basic “Mashup” widget where you can combine data from different sources, there’s not much else you can do on Cyfe. \u003C/p>\u003Cp>This works for small agencies or solo businesses, but quickly becomes chaotic if you have 100s of data sources.\u003C/p>\u003Cp>Managing this scale requires better data organization to keep reports neat and appealing, avoiding a mess of disparate names and dimensions.\u003C/p>\u003Cp>That’s where Whatagraph comes in. \u003C/p>\u003Cp>In Whatagraph, however, we have an entire dedicated space for data organization, aptly called \u003Ca href=\"https://whatagraph.com/organize\">\u003Cu>“Organize”\u003C/u>\u003C/a>. You can:\u003C/p>\u003Cul>\u003Cli>Blend metrics and dimensions from different channels into unified metrics\u003C/li>\u003Cli>Create custom formulas\u003C/li>\u003Cli>Unify names\u003C/li>\u003Cli>Group data sources and metrics by campaigns or regions\u003C/li>\u003Cli>Save new metrics and formulas as templates to re-use the next time\u003C/li>\u003C/ul>\u003Cp>…all through simple workflows that only take seconds to set up.\u003C/p>\u003Cp>For instance, say you want to show the ‘Total Ad Spend” across multiple PPC channels. All you need to do is create a custom metric like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_total_ad_spend_ab55b08b47.png\" alt=\"How to create custom metric on Whatagraph - Whatagraph\">Then, you’ll get an aggregate metric of “Total Ad Spend” to add to your reports.\u003C/p>\u003Cp>You can also combine data from completely different sources and channels. Say you want to blend data from Facebook Ads and Google Analytics 4. All you need to do is:\u003C/p>\u003Col>\u003Cli>Choose the data sources.\u003C/li>\u003Cli>Choose the dimensions and metrics you wish to use inside the blend.\u003C/li>\u003Cli>Select a \u003Ca href=\"https://help.whatagraph.com/en/articles/8930564-what-are-the-different-join-types\">\u003Cu>join type\u003C/u>\u003C/a>.\u003C/li>\u003Cli>Give it a name and description.\u003C/li>\u003C/ol>\u003Cp>And you can use the new blended source inside your reports right away. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blended_source_Facebook_Ads_and_GA_4_4e3b4cf348.png\" alt=\"How to blend data on Whatagraph - Whatagraph\">Have so many different confusing campaign names? You can standardize them into one key theme and keep your tables easy to digest. \u003C/p>\u003Cp>For instance, in the example below, 3 out of 4 campaigns have the same recurring theme: “Retargeting”. You can group them all into one key “Retargeting” campaign. \u003C/p>\u003Cp>\u003Ci>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Unify_campaign_names_on_Whatagraph_0d16a23e02.png\" alt=\"Unify campaign names on Whatagraph - Whatagraph\">You can \u003C/i>\u003Ca href=\"https://help.whatagraph.com/en/articles/8272251-what-can-i-use-organize-for\">\u003Ci>\u003Cu>explore more use cases here\u003C/u>\u003C/i>\u003C/a>\u003Ci>. \u003C/i>\u003C/p>\u003Cp>The best part is you can create all these custom metrics and dimensions \u003Cstrong>natively inside of your report\u003C/strong>. No need to waste time going back and forth from one workspace to another.\u003C/p>\u003Cp>We also recently launched \u003Ca href=\"https://whatagraph.com/performance-monitoring\">\u003Cu>Performance Monitoring\u003C/u>\u003C/a>, which includes a set of features that make it even faster and easier to get actionable insights from your scattered data. \u003C/p>\u003Cp>You can:\u003C/p>\u003Cul>\u003Cli>Group 100s of scattered data sources from the same category into unified Source Groups in seconds\u003C/li>\u003Cli>Add custom tags to your data sources and filter it by client, business type, location, Account Manager, or more\u003C/li>\u003Cli>Monitor your key metrics from all campaigns and clients in one space\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2ac8d5f2ec.png\" alt=\"Overview.png\">Powerful and easy data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients see accurate metrics rather than over or under-reported ones. \u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients. \u003C/p>\u003Ch3>3. Easier and faster to build visualizations\u003C/h3>\u003Cp>Once you’ve organized your data, it’s time to visualize it. \u003C/p>\u003Cp>Cyfe does offer pre-made dashboard templates that you can use to quickly get started. However, there are no pre-made widgets available. You’ll need to:\u003C/p>\u003Col>\u003Cli>Choose which widgets you want to add from a list of widgets.\u003C/li>\u003Cli>Configure each widget manually. This includes configuring the account, widget title, campaign, metric, segment, goals, and filters individually. \u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Configure_widget_Cyfe_1e9be42f18.jpeg\" alt=\"Configure widget Cyfe - Whatagraph\">\u003C/p>\u003Cp>And this is just for \u003Ci>one \u003C/i>widget. For every new widget you want to add to your dashboard, you’ll need to repeat this process. This creates unnecessary work and can eat up your valuable time. \u003C/p>\u003Cp>In Whatagraph, you can build your first dashboard in just 30 minutes. There are three options to get started: \u003C/p>\u003Col>\u003Cli>Start from a blank page and use our \u003Ca href=\"https://help.whatagraph.com/en/articles/8056783-3-adding-widgets-to-a-report\">\u003Cu>drag-and-drop widgets\u003C/u>\u003C/a> to add metrics onto the dashboard. \u003C/li>\u003Cli>Use one of our \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>ready-made report templates\u003C/u>\u003C/a> or \u003Ca href=\"https://whatagraph.com/dashboard-examples\">\u003Cu>dashboard examples\u003C/u>\u003C/a>. \u003C/li>\u003Cli>\u003Cstrong>Use our \u003C/strong>\u003Ca href=\"https://whatagraph.com/blog/articles/smart-builder-reports\">\u003Cstrong>\u003Cu>Smart Builde\u003C/u>\u003C/strong>\u003C/a>\u003Cstrong>r to instantly create dashboards for your favorite marketing channels (e.g. Google Analytics 4, Google Ads).\u003C/strong>\u003C/li>\u003C/ol>\u003Cp>This video breaks it down in detail: \u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/688c4764ca694cfea127ba5d4c92698d?sid=c1c71263-4a9f-4d84-9aac-adb673161c29\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003Cbr>A good thing to note also is that in Whatagraph, you create ONE dashboard and that doubles down as a report \u003Ci>(we’ll be using the two terms interchangeably throughout this article).\u003C/i>.\u003C/p>\u003Cp>When it comes to adding metrics, you can do so in 4 different ways:\u003C/p>\u003Col>\u003Cli>Build your own metrics\u003C/li>\u003Cli>Drag-and-drop pre-made metrics\u003C/li>\u003Cli>Widget templates\u003C/li>\u003Cli>Offline data\u003C/li>\u003C/ol>\u003Cp>For new users, we always recommend starting from pre-made widgets, which makes life easier and is much faster. You don’t need to write any codes or work with any spreadsheets — just drag and drop on your dashboard and that’s it. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/widget_3d87d43379.gif\" alt=\"widget.gif\">\u003Cbr>But just because they’re pre-made, doesn’t mean they’re not customizable. You can still: \u003C/p>\u003Cul>\u003Cli>Adjust or rename the metric\u003C/li>\u003Cli>Change or remove icons\u003C/li>\u003Cli>Apply custom formulas (e.g. data blends)\u003C/li>\u003Cli>Change date ranges and currencies \u003C/li>\u003Cli>Add or hide footers\u003C/li>\u003Cli>Customize the colors of each widget\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/change_currency_4876c6541f.png\" alt=\"A screenshot of how to change currency on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>If that’s not enough, you can also create custom widgets and save them as “templates” to re-use them the next time. These widgets are also fully-responsive. You can \u003Ca href=\"https://www.loom.com/share/913d97e1f38c4b39a54b5d9262f8a618\">\u003Cu>resize them\u003C/u>\u003C/a> however you want—horizontally and vertically.\u003C/p>\u003Cp>Want to make your widgets “pop” more? You can add any icons you’d like from our icon library:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/icon_library_95eb4ed68b.png\" alt=\"A GIF of icon library - Whatagraph\">Another feature that ex-Cyfe users love about Whatagraph is our\u003Cstrong> linked templates\u003C/strong>. \u003C/p>\u003Cp>Say you’ve created one report in the style and layout you like. You can save that as a “Master template” and use it the next time for similar clients.\u003C/p>\u003Cp>And if you need to tweak something in that report, you can just edit the “Master template” and the changes will sync automatically across all your reports.\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/8dab10a32da9435aa71057c1806f6bef?sid=86651182-f016-4da5-8f8d-def82c8bbad4\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Add different “tabs” to one report to show performance for each channel or campaign\u003C/p>\u003Cp>✅ Insert or delete rows anywhere on your report \u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Change your report orientation as Portrait or Landscape \u003C/p>\u003Cp>We covered a lot of customization options but these are just the tip of the iceberg of what you can do with Whatagraph. If you’d like to learn more, \u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>book a call\u003C/u>\u003C/a> with us and we’ll show you exactly how we can help.\u003C/p>\u003Cp>Thanks to this simple and intuitive interface, “Ease of use” is our biggest pro on G2.com, and \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9619605\">\u003Cu>one user raved\u003C/u>\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_review_bff7a59338.png\" alt=\"Screenshot of Whatagraph review - Whatagraph\">\u003C/p>\u003Ch3>4. AI chatbot and summaries\u003C/h3>\u003Cp>Cyfe doesn't come with AI insights. This means you need to spend extra time to sum up the data, identify trends, potential issues, etc.\u003C/p>\u003Cp>Busy clients will often go straight for the insights section, sometimes ignoring the rest of the report. \u003C/p>\u003Cp>A problem is that digging out valuable insights from the pile of data takes a lot of time. \u003C/p>\u003Cp>Whatagraph solves this problem with two innovative AI features that save you time. \u003C/p>\u003Cp>\u003Cstrong>AI data chatbot\u003C/strong>: You can ask our \u003Ca href=\"https://www.youtube.com/watch?v=Jecv7tgUYBo\" target=\"_blank\" rel=\"noopener noreferrer\">AI chatbot\u003C/a> questions about all your connected data or campaigns in natural language—just like talking to your personal data expert. \u003C/p>\u003Cp>For example, “\u003Ci>What was the total ad spend from Google Ads and LinkedIn Ads in January last year\u003C/i>”?\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_chat_f0099e3770.png\" alt=\"Cyfe alternatives - AI chatbot in Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>AI summaries for reports: \u003C/strong>Instead of writing summaries yourself, you can generate \u003Ca href=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\" target=\"_blank\" rel=\"noopener noreferrer\">AI report summaries\u003C/a> and add them to your reports using our Text widget. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_summary_09f874e503.png\" alt=\"Cyfe alternatives - AI summary in Whatagraph\">\u003C/p>\u003Cp>If needed, you can also edit the AI summary to add more granular insights or personal comments.    \u003C/p>\u003Ch3>5. Fast and friendly customer support\u003C/h3>\u003Cp>Using a \u003Ca href=\"https://whatagraph.com/blog/articles/best-marketing-analytics-tools\">\u003Cu>marketing analytics tool\u003C/u>\u003C/a> can be daunting, especially if it’s your first time.\u003C/p>\u003Cp>There are times you just need some (or a lot) of help from a product expert to get the platform up and running the way you want it to. \u003C/p>\u003Cp>Cyfe does offer email-based support but \u003Ca href=\"https://www.g2.com/products/cyfe/reviews/cyfe-review-8212492\">\u003Cu>users say\u003C/u>\u003C/a> it can be slow and unresponsive.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Unresponsive_emails_9db9714006.png\" alt=\"A screenshot of review for Cyfe - Whatagraph\">\u003Cbr>In contrast, Whatagraph is praised for our responsive and helpful customer support. Whenever you have a question, you can reach out to us via live chat and we’ll respond to you within 1 minute.\u003C/p>\u003Cp>We also have a track-record of resolving issues within 1 to 24 hours. \u003C/p>\u003Cp>All our pricing plans come with live chat and email support, plus a dedicated Customer Success Manager just for you. \u003C/p>\u003Cp>Your CSM will help you with:\u003C/p>\u003Cul>\u003Cli>Migrating data from your current platform\u003C/li>\u003Cli>Connecting to channels and data sources\u003C/li>\u003Cli>Organizing your data\u003C/li>\u003Cli>Creating reports\u003C/li>\u003Cli>Anything else you need\u003C/li>\u003C/ul>\u003Cp>Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\">\u003Cu>Peak Seven\u003C/u>\u003C/a>, and one of our most valued customers say: \u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>\u003Ci>“I've joked about this often—with Whatagraph, we're not just paying for a reporting system. We're paying for customer support. There's a level of dedication from the Whatagraph team that you don't often experience anywhere else.”\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>6. Share your data and reports any way you want\u003C/h3>\u003Cp>While Cyfe is purely a data visualization tool, Whatagraph is a data pipeline and visualization tool in one. \u003C/p>\u003Cp>To share your reports, you can either: \u003C/p>\u003Cul>\u003Cli>Set up automated emails to specific people at specific times, days, and cadence. Customize the email subject lines and copy.\u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003C/ul>\u003Cp>You can also export the data on your reports as Excel or CSV files. \u003C/p>\u003Cp>Want to transfer your data to an external platform?\u003C/p>\u003Cp>In Whatagraph, you can set up automatic data transfers to:\u003C/p>\u003Cul>\u003Cli>Looker Studio\u003C/li>\u003Cli>BigQuery\u003C/li>\u003Cli>Google Sheets\u003C/li>\u003C/ul>\u003Cp>Previously, data transfers can be complicated, involving extra tools and codes to build data flows.\u003C/p>\u003Cp>But on Whatagraph, all you need to do is pick metrics and dimensions you want to transfer, preview your future table, and start an automated transfer. Whatagraph takes care of the technical stuff. \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/duPLgIOS-vs?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/duPLgIOS-vs\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Convinced Whatagraph is the right Cyfe alternative for you? \u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>Book a call\u003C/u>\u003C/a> and tell us exactly how we can help. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Currency conversions\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Export to Excel and CSV\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing via email\u003C/li>\u003Cli>Links to live dashboards\u003C/li>\u003Cli>No-code data transfer to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. \u003C/p>\u003Cp>You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>All our plans include:\u003C/p>\u003Cp>✅ Integrations with 55+ platforms\u003C/p>\u003Cp>✅ Custom APIs\u003C/p>\u003Cp>✅ Unlimited dashboards and reports\u003C/p>\u003Cp>✅ Unlimited data blends, custom metrics, and dimensions\u003C/p>\u003Cp>✅ Data transfers to Looker Studio, BigQuery, and Google Sheets\u003C/p>\u003Cp>✅ Full white-labeling features\u003C/p>\u003Cp>✅ A dedicated Customer Success Manager\u003C/p>\u003Cp>✅ Fast customer support through live chat and email \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>Reach out to us\u003C/u>\u003C/a> for a custom pricing plan, just for you.\u003C/p>\u003Ch2>2. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">\u003Cu>Databox\u003C/u>\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>A unique feature that Databox offers that Cyfe doesn’t is the Benchmark Groups. \u003C/p>\u003Cp>You can join “Invite only” groups where users report on key performance metrics across different channels. This way you can benchmark against whether you’re on the right track with your own campaigns. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_Benchmark_groups_600e74fa6b.png\" alt=\"Databox Benchmark groups - Whatagraph\">Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. On Cyfe, this is possible through email or SMS notifications. \u003C/p>\u003Cp>Once you login to Databox, you’ll see an overview of your key metrics and AI performance summaries:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_AI_insights_9336e4392b.png\" alt=\"Databox AI insights - Whatagraph\">This helps you understand performance at a glance.\u003C/p>\u003Cp>But things get complicated when you actually start to build your own dashboard. You’ll need to manually configure three separate components: \u003C/p>\u003Cul>\u003Cli>Metrics: individual metric widgets\u003C/li>\u003Cli>Databoards: live data dashboards (mostly for internal teams)\u003C/li>\u003Cli>Reports: PowerPoint slides style reports (mostly for clients/C-Suite)\u003C/li>\u003C/ul>\u003Cp>For instance, within a Databoard, you’ll need to manually customize each widget, e.g. a line chart.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_s_databoard_editor_1d2842f8b9.webp\" alt=\"Databox's databoard editor - Whatagraph\">\u003C/figure>\u003Cp>And if you want reports, you’ll need to create a separate “Slide presentation” and manually configure the design all over again.\u003C/p>\u003Cp>Databox’s reports are also not linked, which means you’ll need to edit them one by one rather than in batch. \u003C/p>\u003Cp>All of these can eat up hours of your time. Databox users online also say their integrations break often and there are frequent data outages.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards. \u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>3. Swydo\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small PPC or digital marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=mu6ngEvKS0w\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/mu6ngEvKS0w\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/swydo-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Swydo\u003C/a> is an automated monitoring and reporting platform for marketers. Here are three key aspects of the platform:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data collection: \u003C/strong>Integrate with 32+ platforms and combine your data into one comprehensive report. These integrations include popular channels like Google Ads, Facebook Ads, and Google Sheets. \u003C/li>\u003Cli>\u003Cstrong>Reporting: \u003C/strong>Create reports easily using templates and their library of metrics and pre-set widgets. Or, add your own customized widgets. Share custom reports as PDF, dashboards, or live presentation.\u003C/li>\u003Cli>\u003Cstrong>Monitoring: \u003C/strong>Monitor client or stakeholders’ KPIs to quickly identify and address issues and opportunities. Sywdo comes with KPI boards, clients KPI overviews, and alert notifications. \u003C/li>\u003C/ol>\u003Cp>I was able to get started with Swydo in just three steps:\u003C/p>\u003Col>\u003Cli>Pick a template or start from a blank page.\u003C/li>\u003Cli>Create a client folder and save the template underneath it.\u003C/li>\u003Cli>Connect to your data source.\u003C/li>\u003C/ol>\u003Cp>While Cyfe only offers 4 dashboard templates, Swydo offers a wide variety.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_choose_template_2e5201a3ff.png\" alt=\"Swydo choose templates - Whatagraph\">\u003C/figure>\u003Cp>Similar to Whatagraph’s linked template, you can link reports together on Swydo too. \u003C/p>\u003Cp>Swydo’s reports themselves are quite different from normal reports you see. They remind me more of a page-less Google document where there are no borders and you can scroll endlessly. I personally liked it but it might not be for everyone.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_example_report_cfb72c2c29.png\" alt=\"Swydo example report - Whatagraph\">\u003C/p>\u003Cp>My favorite thing about Swydo is how customizable their dashboards are and how fun they look. For example, you can create “Brand templates” which are custom color schemes for your brand. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_brand_templates_013bfcec6b.png\" alt=\"Swydo brand templates - Whatagraph\">\u003C/figure>\u003Cp>You can also pick and choose what you want to show on the report cover, such as:\u003C/p>\u003Cul>\u003Cli>Author\u003C/li>\u003Cli>Client logo and name\u003C/li>\u003Cli>Date range\u003C/li>\u003Cli>Subtitle and title\u003C/li>\u003Cli>Team logo and name\u003C/li>\u003C/ul>\u003Cp>The next feature I like about Swydo is their Monitoring tab. You can see an overview of key metrics for each client and whether they’re trending up or down. This is similar to Whatagraph’s \u003Ca href=\"https://whatagraph.com/overview\">\u003Cu>Overview\u003C/u>\u003C/a>. This is not available on Cyfe. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_monitoring_efbdc414a7.png\" alt=\"Swydo monitoring overview - Whatagraph\">However, Swydo can be very limiting when it comes to data organization. \u003C/p>\u003Cp>Apart from a basic “Custom metric” builder, you can’t blend data sources or create custom dimensions on Swydo. This can lead to messy reports with inaccurate data and inconsistent dimensions.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>32+ native integrations\u003C/li>\u003Cli>Custom Google Sheets integration\u003C/li>\u003Cli>Custom metric builder\u003C/li>\u003Cli>KPI Monitoring dashboard\u003C/li>\u003Cli>Data filters and markups\u003C/li>\u003Cli>Alerts when KPIs trend up or down\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love that you can customize it as you want, and for social media, you have the little images of the posts next to the results.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-10424574\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Easy to use. The ability to use pre-set templates for each of our products is perfect. Their customer service is also fantastic.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9103452\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“You don't have as much control over how the widgets are displayed on the page. Limited theme and branding capabilities.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9352266\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide range of reporting templates for quick-start\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Unstable data connections\u003C/li>\u003Cli>No advanced data transformations available\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Pricing\u003C/strong>\u003C/p>\u003Cp>Swydo’s pricing is based on the number of data sources. As of November 2024, the pricing looks like this:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>First 10 data sources:\u003C/strong> included in initial monthly base fee $49\u003C/li>\u003Cli>\u003Cstrong>11 - 100 data sources: \u003C/strong>$3.50 per data source\u003C/li>\u003Cli>\u003Cstrong>101 - 500 data sources: \u003C/strong>$2.50 per data source\u003C/li>\u003Cli>\u003Cstrong>501+ data sources:\u003C/strong> $1.50 per data source\u003C/li>\u003C/ul>\u003Cp>For example, if you need 100 data sources, expect to pay around $364/month. It’s unclear, however, whether this pricing includes Customer Support and a Customer Success Manager, or if these are extra.\u003C/p>\u003Ch2>4. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Klipfolio\u003C/u>\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips:\u003C/strong> These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Klipfolio’s key advantage over Cyfe lies in PowerMetrics. With it, you can not only connect all your data sources, but also:\u003C/p>\u003Cul>\u003Cli>Create a curated metric catalog for other business teams with access control and governance features\u003C/li>\u003Cli>Enable self-serve analysis and AI insights\u003C/li>\u003Cli>Store data in one place—either in your data warehouse, semantic layer, or in PowerMetrics itself\u003C/li>\u003Cli>Share transformed and unified metrics with anyone in the organization \u003C/li>\u003C/ul>\u003Cp>All this is designed to speed up decision-making and reduce ad hoc requests to data teams—if you have a dedicated data team in the first place.\u003C/p>\u003Cp>Again, as we mentioned earlier, Geckoboard doesn’t come with this kind of granular data organization features. \u003C/p>\u003Cp>Getting started with Klipfolio was easy. I created a Trial account and got access to my first dashboard. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_interface_e537b87ac7.png\" alt=\"Klipfolio dashboard interface - Whatagraph\">But this is where things got complicated. To visualize your data, you’ll first need to create a “Klip”, which is in a different tab from the dashboard. \u003C/p>\u003Cp>There are some pre-made Klips like the below screenshot, but for the most part, you’ll need to build a custom one. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klips_interface_5fbf70bfaa.png\" alt=\"Klips interface - Whatagraph\">\u003C/figure>\u003Cp>The interface to create a custom Klip can be confusing and clunky (although there is an interactive tour). It can take you anywhere from 5 to 30 minutes to build a Klip depending on how complex you want it to be. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_Klip_structure_e61bbe19f6.png\" alt=\"Custom Klip builder on Klipfolio - Whatagraph\">\u003C/p>\u003Cp>Once you’re done, then you can add this custom Klip onto your dashboard. \u003C/p>\u003Cp>On Whatagraph, you can create custom widgets natively within your dashboard in seconds. You don’t need to go back and forth from one tab to another—you can simply drag and drop the widgets onto your dashboard. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Learning curve is a bit steep and it's still a bit of a black box.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-4397509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow:\u003C/strong> $190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team:\u003C/strong> $350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+:\u003C/strong> $690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding.\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite:\u003C/strong> $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier:\u003C/strong> $1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: \u003C/i>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>Reach out to us\u003C/u>\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>5. Grow.com\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is a no-code, self-service business intelligence software that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards which shows blended data sources and metrics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>Grow’s main advantage over Cyfe is their 24/7 customer support through live chat, email, or phone. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are either:\u003C/p>\u003Cul>\u003Cli>Very nitty-gritty that it’ll overwhelm clients or the C-Suite, or\u003C/li>\u003Cli>Basic-looking that it’s not visually appealing for clients\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Grow_com_dashboards_586d44a4e9.png\" alt=\"Grow.com dashboards - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Intuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>6. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an affordable and easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">\u003Cu>business dashboard software\u003C/u>\u003C/a> for eCommerce, Sales, and Customer Service businesses.\u003C/p>\u003Cp>I wouldn’t say it’s suitable for agencies, however, as their dashboards are mostly built for Inventory and Operations management. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_inventory_dashboard_f0da892c2d.png\" alt=\"Geckoboard inventory dashboard - Whatagraph\">\u003C/p>\u003Cp>With Geckoboard, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>Then, you can send snapshots of these dashboards via Slack and email to stakeholders on a regular basis.\u003C/p>\u003Cp>To create a dashboard, you just need to connect your data sources and choose the widgets you’d like to visualize. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_free_trial_24862f85be.png\" alt=\"Geckoboard dashboard interface - Whatagraph\">\u003C/p>\u003Cp>But one downside is that you can’t drag-and-drop widgets onto your dashboards. You’ll need to:\u003C/p>\u003Cul>\u003Cli>Click on “Add widget” \u003C/li>\u003Cli>Connect your data source\u003C/li>\u003Cli>Choose the metric you want to visualize\u003C/li>\u003Cli>Customize that widget\u003C/li>\u003C/ul>\u003Cp>Then, repeat this process again for every metric you want to create. This creates unnecessary back and forth between the dashboard and the widget builder, and can be time-consuming. \u003C/p>\u003Cp>However, Geckoboard’s main limitation is their white-labeling features. You can only upload your logo and choose a color scheme (only available on the “Pro” plans). You won’t be able to add custom text or create custom domains. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_11_28_at_7_30_31_PM_5209323a53.png\" alt=\"Geckoboard customization options - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>7. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>Only need integrations with Google platforms? \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">\u003Cu>Looker Studio\u003C/u>\u003C/a> is a great choice. \u003C/p>\u003Cp>Looker Studio is a (sort of) free client reporting tool that comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. \u003C/p>\u003Cp>You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>The biggest advantage of Looker Studio over Cyfe is that it's highly customizable. Once your data sources are connected, you can use Looker’s drag-and-drop report editor to add:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Unlike Cyfe, you can blend data from different channels on Looker Studio, although it's limited to 5 data sources per blend.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_S_Tudio_blend_data_6b70298579.webp\" alt=\"Screenshot of Looker Studio interface for data blends - Whatagraph\">\u003C/p>\u003Cp>However, keep in mind that Looker Studio is only free for Google-based tools (e.g. Google Analytics 4, Google Ads). \u003C/p>\u003Cp>For non-Google data, you’ll need to use a data pipeline tool like Funnel or Supermetrics to push it into Looker. And users say connections would always break and the data would be constantly late or inaccurate on reports. \u003C/p>\u003Cp>Looker Studio reports can be time-consuming and difficult to build. You’ll need to manually customize each widget, graph, chart, and images. For instance, this is what a report “canvas” looks like as you start building one—I don’t know about you but this immediately overwhelmed me as a non-tech savvy person.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_report_canvas_3808a72875.jpg\" alt=\"Screenshot of Looker Studio report canvas - Whatagraph\">\u003Ci>Source: \u003C/i>\u003Ca href=\"https://digitalculturenetwork.org.uk/knowledge/getting-started-with-google-looker-studio/\">\u003Ci>\u003Cu>Digital Culture Network\u003C/u>\u003C/i>\u003C/a>\u003C/p>\u003Cp>But again, it’s a solid choice if you just need to visualize your data from Google-based platform, but I wouldn’t recommend it if you need to connect to other channels.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>8. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\">\u003Cu>DashThis\u003C/u>\u003C/a> is a simple marketing reporting tool that connects to 34+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>To create a dashboard, you can either start from scratch or pick a dashboard template. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dash_This_dashboard_templates_00873fe9c8.png\" alt=\"Dashthis dashboard templates\">There are three key types of dashboards you can build:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>9. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">\u003Cu>AgencyAnalytics\u003C/u>\u003C/a> is a close Cyfe alternative and a great marketing and SEO reporting tool.\u003C/p>\u003Cp>You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_rank_tracker_be763695e9.webp\" alt=\"AgencyAnalytics rank tracker - Whatagraph\">You can also manage clients and staff on the platform through granular user access and permissions. \u003C/p>\u003Cp>AgencyAnalytics’ key advantage over Geckoboard is their AI insights. You can ask AI to write you performance summaries (although readability is not that great).\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_AI_summary_7047b856c5.png\" alt=\"AgencyAnalytics AI summary - Whatagraph\">Or you can also ask AI to identify an opportunity, highlight an issue, or celebrate a win. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_AI_insights_7959ec1e34.png\" alt=\"AgencyAnalytics AI insights - Whatagraph\">However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: \u003C/strong>For established agencies with 50+ clients \u003C/li>\u003C/ul>","2024-11-29T05:54:38.246Z","2025-02-02T17:59:59.423Z","2024-11-29T09:04:29.391Z","2024-11-29",{"id":552,"title":553,"slug":554,"summary":555,"body":556,"read_time":21,"createdAt":557,"updatedAt":558,"publishedAt":559,"errors":31,"table_of_contents":32,"dateReorder":462},2337,"13 Best Geckoboard Alternatives in 2025 [Tested by Us] ","geckoboard-alternatives-and-competitors","\u003Cp>Geckoboard is a great business dashboard tool, but it can be limiting for marketing agencies working with dozens of clients and channels.\u003C/p>\u003Cp>To help you find the best Geckoboard alternative, I did three things:\u003C/p>\u003Cul>\u003Cli>Spoke with our customers who previously used Geckoboard.\u003C/li>\u003Cli>Scoured online reviews and community forums to find the best alternatives. \u003C/li>\u003Cli>Tried and tested the tools. \u003C/li>\u003C/ul>\u003Cp>Full disclosure—one of these tools is ours. But that’s because we genuinely believe Whatagraph can help you overcome the limitations of Geckoboard. \u003C/p>\u003Cp>But we’re also not here to bash our competitors. We researched them thoroughly (and even tried them out) so you can really understand what they’re great at and if they’re best for you.\u003C/p>\u003Cp>By the end of the article, we hope you’ll find a Geckoboard alternative that fits your needs—whether it’s us or not. \u003Cbr> \u003C/p>","\u003Cp>The biggest complaint we hear from ex-Geckoboard users is that it’s limited. Here are a few ways how:\u003C/p>\u003Cp>\u003Cstrong>❌ No data blending: \u003C/strong>Geckoboard doesn’t allow combining data from different datasets or widgets. To compare metrics, you can only place them side by side on your dashboard. \u003C/p>\u003Cp>\u003Cstrong>❌ No custom metrics or dimensions: \u003C/strong>You can’t create custom formulas on Geckoboard, and this makes it difficult to visualize accurate data on reports.\u003Cstrong> \u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>❌ Limited white-labeling: \u003C/strong>You can only upload your logo and choose a “Dark” or “Light” theme on Geckoboard. Other than this, you can’t use custom domains for reports or remove Geckoboard’s branding throughout the dashboard.\u003C/p>\u003Cp>\u003Cstrong>❌ No AI insights: \u003C/strong>You can't talk with your data as you can in other data and reporting tools platforms. Also, you need to summarize each report manually to unearth actionable insights and next steps.  \u003C/p>\u003Cp>\u003Cstrong>❌ Visually static: \u003C/strong>Geckoboard comes with limited customization options for their dashboards. For instance, you can’t drag and drop widgets anywhere you want, resize the columns within the tables, or add your own color schemes to tables and widgets.\u003C/p>\u003Cp>\u003Cstrong>❌ No data transfers: \u003C/strong>Geckoboard is strictly a visualization tool, meaning you can’t transfer data to third-party platforms like BigQuery, Looker Studio, or Google Sheets (if you wanted to).\u003C/p>\u003Cp>—\u003C/p>\u003Cp>If you’ve outgrown Geckoboard, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 13 best Geckoboard alternatives that come with advanced data analytics, fully-customizable dashboards, and white-labeling options.\u003C/p>\u003Ch2>13 Best Geckoboard Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 13 best Geckoboard alternatives we’ll review in this article:\u003C/p>\u003Cul>\u003Cli>Whatagraph\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Grow.com\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Cyfe \u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Swydo\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003C/ul>\u003Cp>Have a set of features you’re looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=14]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and in-house teams that need fast, accurate, and stunning reports without technical expertise\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=2LO530_r8AW8NMI7\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a platform with more customization and data transformation features, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is the easiest AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly.\u003C/p>\u003Cp>Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results—without needing technical expertise.\u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png\" alt=\"Features Page Hero Desktop - Analytics dashboard showing Google Analytics results, key KPIs, and performance summary.\">\u003C/p>\u003Cp>But how does Whatagraph compare against Geckoboard exactly? Let’s take a look:\u003C/p>\u003Ch3>Geckoboard vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>In a nutshell, here are six key ways Whatagraph outperforms Geckoboard:\u003C/p>\u003Ch3>1. Stable, reliable, and all-in-one platform\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png\" alt=\"Reporting Stack In One Place - A dashboard displaying marketing report with data and graphs.\">\u003C/figure>\u003Cp>Geckoboard is purely a visualization dashboard tool—apart from connecting and visualizing your data, there’s not much else you can do. \u003C/p>\u003Cp>Whatagraph, on the other hand, takes care of your entire data journey. You can not only connect and visualize but also:\u003C/p>\u003Cul>\u003Cli>Clean, prep, and organize your data to make sure you’re showing the most accurate data on your reports\u003C/li>\u003Cli>Transfer your data to Looker Studio, BigQuery, or Google Sheets\u003C/li>\u003Cli>Export the data from your reports as Excel or CSV files\u003C/li>\u003C/ul>\u003Cp>And we built Whatagraph to be extremely reliable, accurate, and stable for our users. Here’s how we achieve this goal:\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>All our data \u003Ca href=\"https://whatagraph.com/integrations\">integrations\u003C/a> are built in-house, which means they’re seamless, stable, and reliable. Our Product Team regularly maintains them, so you don’t have to. And if there are bugs, we can resolve them\u003Cstrong> fast \u003C/strong>without having to get a third-party company involved.\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>According to internal data from the past 6 months, Whatagraph has an average uptime of 99.95%. This means system outages are very\u003Ci> (very) \u003C/i>rare.\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>You can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform. \u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Your data refreshes every 30 minutes\u003Cstrong> \u003C/strong>across all your sources, reports, and blends, meaning there are no inconsistent data on reports. \u003C/p>\u003Cp>On Geckoboard, the refresh rate depends on the data source and it can be anywhere between 1 to 60 minutes.\u003C/p>\u003Cp>Our users love how seamless and stable connections are on Whatagraph. Here’s what Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>2. Powerful (but easy) data transformation\u003C/h3>\u003Cp>If you’re working with 100s of channels and campaigns, you need to organize metrics and dimensions before you visualize the data so your reports will be neat, tidy, and easy to read. \u003C/p>\u003Cp>Plus, platforms like Google and Meta are notorious for inflating their conversion metrics.\u003C/p>\u003Cp>In this case, you should be able to create custom formulas where you can actually show the actual numbers of conversions and other metrics. \u003C/p>\u003Cp>Unfortunately, Geckoboard does not support aggregating data from different datasets/widgets (yet). The only way you can compare data from different channels is to add individual metrics side by side to your dashboard. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_grouping_numbers_ba4a637d13.gif\" alt=\"Geckoboard grouping numbers - Whatagraph\">\u003C/figure>\u003Cp>In Whatagraph, however, we have an entire dedicated space for data organization, aptly called \u003Ca href=\"https://whatagraph.com/organize\">“Organize”\u003C/a> where you can:\u003C/p>\u003Cul>\u003Cli>Blend metrics and dimensions from different channels into unified metrics\u003C/li>\u003Cli>Create custom formulas\u003C/li>\u003Cli>Unify names\u003C/li>\u003Cli>Group data sources and metrics by campaigns or regions\u003C/li>\u003Cli>Save new metrics and formulas as templates to re-use the next time\u003C/li>\u003C/ul>\u003Cp>For instance, say you want to show the ‘Total Ad Spend” across multiple PPC channels. All you need to do is create a custom metric like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_total_ad_spend_ab55b08b47.png\" alt=\"How to create custom metric on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>Then, you’ll get an aggregated metric of “Total Ad Spend” to add to your reports.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Total_ad_spend_widget_bd3e924bac.png\" alt=\"Total ad spend widget - Whatagraph\">\u003C/figure>\u003Cp>You can also combine data from completely different sources and channels. Say you want to blend data from Facebook Ads and Google Analytics 4. All you need to do is:\u003C/p>\u003Col>\u003Cli>Choose the data sources.\u003C/li>\u003Cli>Choose the dimensions and metrics you wish to use inside the blend.\u003C/li>\u003Cli>Select a \u003Ca href=\"https://help.whatagraph.com/en/articles/8930564-what-are-the-different-join-types\">join type\u003C/a>.\u003C/li>\u003Cli>Give it a name and description.\u003C/li>\u003C/ol>\u003Cp>And you can use the new blended source inside your reports right away. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blended_source_Facebook_Ads_and_GA_4_4e3b4cf348.png\" alt=\"How to blend data on Whatagraph - Whatagraph\">\u003C/figure>\u003Cp>But with Whatagraph IQ Dimensions (available on \u003Ca href=\"https://whatagraph.com/pricing\">more advanced plans\u003C/a>), you don’t even have to do all this manually. You can just ask AI to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/li>\u003Cli>\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg\" alt=\"Create Custom Dimensions Without The Guesswork with Whatagraph IQ\">\u003C/p>\u003Cp>Plus, with \u003Ca href=\"https://whatagraph.com/performance-monitoring\">Performance Monitoring\u003C/a>, it's even faster and easier to get actionable insights from your scattered data. You can:\u003C/p>\u003Cul>\u003Cli>Group 100s of scattered data sources from the same category into unified Source Groups in seconds\u003C/li>\u003Cli>Add custom tags to your data and filter it by client, business type, location, Account Manager, or more\u003C/li>\u003Cli>Monitor your key metrics from all campaigns and clients in one space\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2ac8d5f2ec.png\" alt=\"Overview.png\">Powerful and easy data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients see accurate metrics rather than over or under-reported ones. \u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients. \u003C/p>\u003Ch3>3. Highly customizable and easy to build dashboards\u003C/h3>\u003Cp>Once you’ve organized your data, it’s time to visualize it. \u003C/p>\u003Cp>In Geckoboard, you can’t drag-and-drop widgets onto your dashboard. Instead, you’ll need to: \u003C/p>\u003Cul>\u003Cli>Click on “Add widget”\u003C/li>\u003Cli>Connect to your data source\u003C/li>\u003Cli>Choose the metric you want to visualize\u003C/li>\u003Cli>Customize that widget\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_free_trial_cbf26e6ff2.png\" alt=\"Geckoboard's dashboard - Whatagraph\">\u003C/p>\u003Cp>And this is just for \u003Ci>one \u003C/i>widget. For every new widget you want to add to your dashboard, you’ll need to repeat this process. This creates unnecessary back and forth between the dashboard and the widget builder, and can be time-consuming. \u003C/p>\u003Cp>Geckoboard also doesn’t offer any AI features to speed things up. \u003C/p>\u003Cp>In Whatagraph, building your dashboard is as easy as 1-2-3 (and actually fun).\u003C/p>\u003Cp>Thanks to \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, you no longer have to manually drag widgets, tweak filters, or fight clunky layouts:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Report Creation\u003C/strong> – Just type what you need (“Build me a GA4 performance dashboard” or “Show ROAS by channel”) and Whatagraph instantly generates a full report. Need a specific chart? Ask, and IQ builds the exact visualization for you.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Summary \u003C/strong>– Get plain-language insights automatically written for you, instead of manually interpreting every metric.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Chat\u003C/strong> – Ask questions about your data in plain language and get instant answers right inside your report.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Themes\u003C/strong> – Brand your reports in seconds. Upload a logo or image and IQ generates a matching theme, complete with fonts and HEX codes.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Get started with Whatagraph for free.\u003C/a>\u003C/p>\u003Cp>Thanks to these AI features, agencies like \u003Ca href=\"https://www.maatwerkonline.nl/\">Maatwerk Online\u003C/a> are saving 100 hours per month on reporting. Lars Maat, Co-founder, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Another feature that Geckoboard users love about Whatagraph is our\u003Cstrong> folder management\u003C/strong>. You can create folders for each client, Account Manager, or campaign, and organize all the relevant reports underneath each.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Spaces_on_Whatagraph_528b462b9b.png\" alt=\"Spaces On Whatagraph - Screenshot of a dashboard with space management and reporting features.\">Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Link reports together and edit in bulk (instead of one by one)\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Add different “tabs” to one report to show performance for each channel or campaign\u003C/p>\u003Cp>✅ Insert or delete rows anywhere on your report \u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Change your report orientation as Portrait or Landscape \u003C/p>\u003Cp>Our customers love how simple and easy Whatagraph is to use. André Cardoso, Project and Performance Marketing Manager at \u003Ca href=\"https://wisepirates.com/\">Wise Pirates\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Whatagraph is really simple to use, intuitive, and perfect for marketing teams with limited technical knowledge.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/wise-pirates\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>4. Stunning white-labeled reports in seconds\u003C/h3>\u003Cp>When it comes to white-labeling your reports, in Geckoboard, you can only upload your logo and customize your color scheme \u003Ci>(only available on the Pro plan)\u003C/i>.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_customize_dc6f802998.png\" alt=\"Whitelabeling reports on Geckoboard - Whatagraph\">\u003C/figure>\u003Cp>Whatagraph goes far beyond that with \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">\u003Cstrong>IQ Theme\u003C/strong>\u003C/a> that lets you create entire branded themes in second with AI. \u003C/p>\u003Cp>Here’s how that works: \u003C/p>\u003Cul>\u003Cli>Upload a logo or brand image, and Whatagraph builds a matching palette with fonts, HEX codes, and chart colors\u003C/li>\u003Cli>Or describe the style you want in plain language, and Whatagraph produces a ready-to-use theme\u003C/li>\u003Cli>Fine-tune the colors and fonts manually\u003C/li>\u003Cli>Save each theme as a “Global theme” so you (and your team) can re-use it across all reports\u003C/li>\u003C/ul>\u003Cp>This means you deliver reports that look professionally designed, tailored to each client or brand, and consistent across campaigns.\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/xLMRV5bEkMx8GYoO\" target=\"_blank\" rel=\"noopener noreferrer\">social media report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_2_9501e2a32d.png\" alt=\"Social Media Report Template - A social media report with data visualizations and metrics.\">\u003C/p>\u003Cp>And here’s an example of a \u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">paid-per-click report template\u003C/a>:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/figure>\u003Cp>Ready to send your report off? You can send automated emails to specific people on both Geckoboard and Whatagraph. \u003C/p>\u003Cp>But with Geckoboard, the only customization you can do is the cadence, day, and time. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_send_email_eebc798556.png\" alt=\"How to customize emails on Geckoboard - Whatagraph\">\u003C/figure>\u003Cp>In Whatagraph, you can not only customize these but also:\u003C/p>\u003Cul>\u003Cli>the logo\u003C/li>\u003Cli>header text\u003C/li>\u003Cli>body text\u003C/li>\u003Cli>subject lines\u003C/li>\u003Cli>domains\u003C/li>\u003C/ul>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Customize_email_style_c5800430fb.png\" alt=\"Customize email style - Whatagraph\">6. Straightforward pricing with real value\u003C/h3>\u003Cp>Geckoboard’s pricing is based on the number of dashboards, editors, and viewers. For example:\u003C/p>\u003Cul>\u003Cli>Essential: $60/month for 1 dashboard and 1 editor\u003C/li>\u003Cli>Core: $175/month for 20 dashboards\u003C/li>\u003Cli>Pro: $319/month for 50 dashboards\u003C/li>\u003C/ul>\u003Cp>That means as your reporting needs grow, costs rise quickly, and you’re still capped on how many dashboards and users you can have.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_pricing_cb274b45ec.png\" alt=\"Geckoboard Pricing - A pricing table with 4 plan options: Essential, Core, Pro, and Enterprise.\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/pricing\">Whatagraph’s pricing\u003C/a> is based on \u003Cstrong>source credits\u003C/strong>, which you use to connect data sources, blend cross-channel data, and send data to a warehouse. \u003C/p>\u003Cp>All plans include unlimited dashboards, unlimited users, and powerful AI features.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">Here’s where Whatagraph delivers more value, even if it might be more expensive than Geckoboard: \u003C/p>\u003Cp>✅ Unlimited dashboards and users on every plan\u003C/p>\u003Cp>✅ Whatagraph IQ included: AI report creation, insights, themes, and summaries\u003C/p>\u003Cp>✅ Cross-channel data blending and custom metrics with no-code workflows\u003C/p>\u003Cp>✅ White-labeling and IQ Theme for stunning, branded reports in seconds\u003C/p>\u003Cp>✅ 30-min data refresh rates across all plans\u003C/p>\u003Cp>✅ Direct exports to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Live chat support with <4 min response time\u003C/p>\u003Cp>Convinced Whatagraph is the right Geckoboard alternative for you? \u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today.\u003C/a> \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ stable native integrations across paid ads, social, SEO, email, and more\u003C/li>\u003Cli>Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> – AI-powered reporting tools\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Performance monitoring overview\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli>Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli>Custom branding and white labeling\u003C/li>\u003Cli>Automated report sharing via email or live dashboard links\u003C/li>\u003Cli>Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Only one data warehouse destination available\u003C/li>\u003C/ul>\u003Ch2>2. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>I thought it was very cool that once you login to Databox, you’ll see an overview of your key metrics and AI performance summaries:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_AI_insights_9336e4392b.png\" alt=\"Databox AI insights - Whatagraph\">\u003C/figure>\u003Cp>This helps you understand performance at a glance.\u003C/p>\u003Cp>A unique feature that Databox offers that Geckoboard doesn’t is the Benchmark Groups. \u003C/p>\u003Cp>You can join “Invite only” groups where users report on key performance metrics across different channels. This way you can benchmark against whether you’re on the right track with your own campaigns. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_Benchmark_groups_600e74fa6b.png\" alt=\"Databox Benchmark groups - Whatagraph\">Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. On TapClicks, this is only possible through emails.\u003C/p>\u003Cp>But things get complicated when you actually start to build your own dashboard. You’ll need to manually configure three separate components: \u003C/p>\u003Cul>\u003Cli>Metrics – individual metric widgets\u003C/li>\u003Cli>Databoards — live data dashboards (mostly for internal teams)\u003C/li>\u003Cli>Reports — PowerPoint slides style reports (mostly for clients/C-Suite)\u003C/li>\u003C/ul>\u003Cp>For instance, within a Databoard, you’ll need to manually customize each widget, e.g. a line chart.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_s_databoard_editor_1d2842f8b9.webp\" alt=\"Databox's databoard editor - Whatagraph\">And if you want reports, you’ll need to create a separate “Slide presentation” and manually configure the design all over again.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_report_slide_09138997ef.webp\" alt=\"Databox report slide - Whatagraph\">\u003Cbr>Databox’s reports are also not linked, which means you’ll need to edit them one by one rather than in batch. \u003C/p>\u003Cp>All of these can eat up hours of your time. Databox users online also say their integrations break often and there are frequent data outages.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards. \u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>3. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Klipfolio’s key advantage over Geckoboard lies in PowerMetrics. With it, you can not only connect all your data sources, but also:\u003C/p>\u003Cul>\u003Cli>Create a curated metric catalog for other business teams with access control and governance features\u003C/li>\u003Cli>Enable self-serve analysis and AI insights\u003C/li>\u003Cli>Store data in one place—either in your data warehouse, semantic layer, or in PowerMetrics itself\u003C/li>\u003Cli>Share transformed and unified metrics with anyone in the organization \u003C/li>\u003C/ul>\u003Cp>All this is designed to speed up decision-making and reduce ad hoc requests to data teams—if you have a dedicated data team in the first place.\u003C/p>\u003Cp>Again, as we mentioned earlier, Geckoboard doesn’t come with this kind of granular data organization features. \u003C/p>\u003Cp>Getting started with Klipfolio was easy. I created a Trial account and got access to my first dashboard. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_interface_e537b87ac7.png\" alt=\"Klipfolio dashboard interface - Whatagraph\">But this is where things got complicated. To visualize your data, you’ll first need to create a “Klip”, which is in a different tab from the dashboard. \u003C/p>\u003Cp>There are some pre-made Klips like the below screenshot, but for the most part, you’ll need to build a custom one. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klips_interface_5fbf70bfaa.png\" alt=\"Klips interface - Whatagraph\">The interface to create a custom Klip can be confusing and clunky (although there is an interactive tour), and it can take you anywhere from 5 to 30 minutes to build one depending on how complex you want it to be. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_Klip_structure_e61bbe19f6.png\" alt=\"Custom Klip builder on Klipfolio - Whatagraph\">Once you’re done, then you can add this custom Klip onto your dashboard. \u003C/p>\u003Cp>On Whatagraph, you can create custom widgets natively within your dashboard in seconds. You don’t need to go back and forth from one tab to another—you can simply drag and drop the widgets onto your dashboard.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow:\u003C/strong> $190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+:\u003C/strong> $690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite:\u003C/strong> $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier: \u003C/strong>$1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: \u003C/i>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>4. Grow.com\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>Grow is a no-code, self-serve business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards which shows blended data sources and metrics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are either:\u003C/p>\u003Cul>\u003Cli>Very nitty-gritty that it’ll overwhelm clients or the C-Suite, or\u003C/li>\u003Cli>Basic-looking that it’s not visually appealing for clients\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Grow_com_dashboards_586d44a4e9.png\" alt=\"Grow.com dashboards - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Intuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>5. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_27dd37a104.png\" alt=\"Tableau marketing dashboard - Whatagraph\">If you’re ready to invest in an enterprise-level business intelligence solution, Tableau is a great choice.\u003C/p>\u003Cp>In terms of pricing, this might be a bit of a jump from Geckoboard—but you’ll also get more powerful data exploration features like advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>Despite these advanced features, Tableau is still (relatively) easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_drag_and_drop_b860fbcba1.gif\" alt=\"Tableau drag and drop interface - Whatagraph\">If you need help, you can go to Tableau community forums and ask your questions. A current Tableau user or a moderator will answer you. You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>Personally, I think the best thing about Tableau is “Einstein”, which analyzes your data from all your sources and channels, and points out  patterns or insights you might miss on your own.\u003C/p>\u003Cp>For example, it can show you which types of ads are attracting the most customers or predict which customers are likely to make a purchase. This helps you make better decisions because you’re basing them on real data, not just guesses.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Einstein_08499a3f31.png\" alt=\"Tableau Einstein dashboard - Whatagraph\">But again, Tableau is a powerful enterprise-grade tool so it can cost you anywhere between $2000-$5000 a month. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>6. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Only need integrations with Google platforms? \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> is a great choice. \u003C/p>\u003Cp>Looker Studio is a (sort of) free client reporting tool that comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. \u003C/p>\u003Cp>You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>The biggest advantage of Looker Studio over Geckoboard is that its highly customizable. Once your data sources are connected, you can use Looker’s drag-and-drop report editor to add:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>However, keep in mind that Looker Studio is only free for Google-based tools (e.g. Google Analytics 4, Google Ads). \u003C/p>\u003Cp>For non-Google data, you’ll need to use a data pipeline tool like Funnel or Supermetrics to push it into Looker. And users say connections would always break and the data would be constantly late or inaccurate on reports. \u003C/p>\u003Cp>Looker Studio reports can be time-consuming and difficult to build. You’ll need to manually customize each widget, graph, chart, and images. For instance, this is what a report “canvas” looks like as you start building one—I don’t know about you but this immediately overwhelmed me as a non-tech savvy person.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_report_canvas_3808a72875.jpg\" alt=\"Screenshot of Looker Studio report canvas - Whatagraph\">\u003Ci>Source: \u003C/i>\u003Ca href=\"https://digitalculturenetwork.org.uk/knowledge/getting-started-with-google-looker-studio/\">\u003Ci>Digital Culture Network\u003C/i>\u003C/a>\u003C/p>\u003Cp>But again, it’s a solid choice if you just need to visualize your data from Google-based platform, but I wouldn’t recommend it if you need to connect to other channels.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>7. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/dashthis\">DashThis\u003C/a> is a simple marketing reporting tool that connects to 34+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>To create a dashboard, you can either start from scratch or pick a dashboard template. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dash_This_dashboard_templates_00873fe9c8.png\" alt=\"Dashthis dashboard templates\">There are three key types of dashboards you can build:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>DashThis also comes with a “Merge” widget where you can combine metrics from different data sources.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dash_This_merge_widget_b5d4e00b8d.png\" alt=\"DashThis's merge widgets\">When it comes to whitelabeling, DashThis offers more options than Geckoboard. You can:\u003C/p>\u003Cul>\u003Cli>Create custom domains \u003C/li>\u003Cli>Remove the “DashThis” logo\u003C/li>\u003Cli>Customize color schemes\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: You can do all this on, and more, on Whatagraph. \u003C/i>\u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>8. Cyfe \u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app and reporting platform that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Cyfe_87c13c9eef.png\" alt=\"Client Reporting Tools - Cyfe\">\u003C/p>\u003Cp>One cool thing about Cyfe is that they offer a very extensive library of chart widgets, such as multi-chart, cohort, and Gantt, to help make sense of your data.\u003C/p>\u003Cp>The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing. \u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Cyfe_keyword_ranking_20f48d8ec5.webp\" alt=\"Cyfe keyword ranking tool - Whatagraph\">The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.\u003C/p>\u003Cp>However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>A wide library of dashboard templates\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Custom and pre-build widgets\u003C/li>\u003Cli>Built-in keyword tracking tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Wide range of integrations\u003C/li>\u003Cli>Affordable price\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Incorrect data on widgets\u003C/li>\u003Cli>Poor customer service \u003C/li>\u003Cli>Limited customization and data transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Cyfe offers five pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $19/month for 2 dashboards and 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month for 5 dashboards and 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$49/month for 10 dashboards and 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$89/month for 20 dashboards and unlimited users\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features\u003C/li>\u003C/ul>\u003Ch2>9. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> is a close Geckoboard marketing alternative and a great marketing and SEO reporting tool.\u003C/p>\u003Cp>You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_rank_tracker_be763695e9.webp\" alt=\"AgencyAnalytics rank tracker - Whatagraph\">You can also manage clients and staff on the platform through granular user access and permissions. \u003C/p>\u003Cp>AgencyAnalytics’ key advantage over Geckoboard is their AI insights. You can ask AI to write you performance summaries (although readability is not that great).\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_AI_summary_7047b856c5.png\" alt=\"AgencyAnalytics AI summary - Whatagraph\">\u003C/figure>\u003Cp>Or you can also ask AI to identify an opportunity, highlight an issue, or celebrate a win. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_AI_insights_7959ec1e34.png\" alt=\"AgencyAnalytics AI insights - Whatagraph\">However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: For established agencies with 50+ clients \u003C/strong>\u003C/li>\u003C/ul>\u003Ch2>10. Swydo\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small PPC or digital marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=mu6ngEvKS0w\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/mu6ngEvKS0w\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/swydo-alternatives-and-competitors\">Swydo\u003C/a> is an automated monitoring and reporting platform for marketers. Here are three key aspects of the platform:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data collection: \u003C/strong>Integrate with 32+ platforms and combine your data into one comprehensive report. These integrations include popular channels like Google Ads, Facebook Ads, and Google Sheets. \u003C/li>\u003Cli>\u003Cstrong>Reporting: \u003C/strong>Create reports easily using templates and their library of metrics and pre-set widgets. Or, add your own customized widgets. Share custom reports as PDF, dashboards, or live presentation.\u003C/li>\u003Cli>\u003Cstrong>Monitoring: \u003C/strong>Monitor client or stakeholders’ KPIs to quickly identify and address issues and opportunities. Sywdo comes with KPI boards, clients KPI overviews, and alert notifications. \u003C/li>\u003C/ol>\u003Cp>Swydo’s key advantage over Geckoboard is how customizable its dashboards are. For one, you can create “Brand templates” which are custom color schemes for your brand. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_brand_templates_013bfcec6b.png\" alt=\"Swydo brand templates - Whatagraph\">\u003C/figure>\u003Cp>You can also pick and choose what you want to show on the report cover, such as:\u003C/p>\u003Cul>\u003Cli>Author\u003C/li>\u003Cli>Client logo and name\u003C/li>\u003Cli>Date range\u003C/li>\u003Cli>Subtitle and title\u003C/li>\u003Cli>Team logo and name\u003C/li>\u003C/ul>\u003Cp>The result is a colorful \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-report-examples\" target=\"_blank\" rel=\"noopener noreferrer\">marketing report\u003C/a> like this:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_example_report_cfb72c2c29.png\" alt=\"Swydo example report - Whatagraph\">The next feature I like about Swydo is their Monitoring tab. You can see an overview of key metrics for each client and whether they’re trending up or down. This is similar to Whatagraph’s \u003Ca href=\"https://whatagraph.com/overview\">Overview\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_monitoring_efbdc414a7.png\" alt=\"Swydo monitoring overview - Whatagraph\">However, Swydo can also be very limiting. Apart from a basic “Custom metric” builder, you can’t blend data sources or create custom dimensions on Swydo. This can lead to messy reports with inaccurate data and inconsistent dimensions.\u003C/p>\u003Cp>Swydo is also purely a reporting tool—you won’t be able to ship your data to data warehouses or business intelligence platforms.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>32+ native integrations\u003C/li>\u003Cli>Custom Google Sheets integration\u003C/li>\u003Cli>Custom metric builder\u003C/li>\u003Cli>KPI Monitoring dashboard\u003C/li>\u003Cli>Data filters and markups\u003C/li>\u003Cli>Alerts when KPIs trend up or down\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love that you can customize it as you want, and for social media, you have the little images of the posts next to the results.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-10424574\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Easy to use. The ability to use pre-set templates for each of our products is perfect. Their customer service is also fantastic.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9103452\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“You don't have as much control over how the widgets are displayed on the page. Limited theme and branding capabilities.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9352266\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide range of reporting templates for quick-start\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Unstable data connections\u003C/li>\u003Cli>No advanced data transformations available\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Pricing\u003C/strong>\u003C/p>\u003Cp>Swydo’s pricing is based on the number of data sources. As of November 2024, the pricing looks like this:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>First 10 data sources:\u003C/strong> included in initial monthly base fee $49\u003C/li>\u003Cli>\u003Cstrong>11 - 100 data sources: \u003C/strong>$3.50 per data source\u003C/li>\u003Cli>\u003Cstrong>101 - 500 data sources: \u003C/strong>$2.50 per data source\u003C/li>\u003Cli>\u003Cstrong>501+ data sources:\u003C/strong> $1.50 per data source\u003C/li>\u003C/ul>\u003Cp>For example, if you need 100 data sources, expect to pay around $364/month. It’s unclear, however, whether this pricing includes Customer Support and a Customer Success Manager, or if these are extra.\u003C/p>\u003Ch2>11. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Whatagraph and Grow, \u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. \u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">Source\u003C/a>)\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">Source\u003C/a>)\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>12. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a data pipeline tool, \u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">Funnel\u003C/a> is a great choice. It pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more. \u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you. \u003C/p>\u003Cp>Funnel does offer a basic visualization dashboard to visualize your key metrics, but there aren’t a lot of customization or white-labeling options available (the company admits that it’s not a “Tableau or Looker Studio killer” yet). \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/funnel_e6ad04f057.png\" alt=\"Funnel - Dashboard Reporting Tools\">One powerful feature of Funnel is their Marketing Measurement. This lets you find channels and campaigns that drive results easily so you can optimize your media mix with more confidence. \u003C/p>\u003Cp>With it, you’ll get AI recommendations on where to increase and decrease spend based on marginal CPA and ROAS to increase budget efficiency. You can also create “what-if” scenarios with just a few clicks to investigate the impact of budget changes for any channel.\u003C/p>\u003Cp>However, Funnel is difficult to use and much more expensive than TapClicks.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists \u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations. \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>13. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Funnel, \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio.\u003C/p>\u003Cp>With automated normalization, Supermetrics reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones.\u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a dedicated data scientist or a technical background yourself to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can blend data, create custom metrics and dimensions, and organize your scattered data, in seconds using simple workflows.\u003C/p>\u003Cp>But while Funnel has a basic dashboard for internal data review, Supermetrics depends entirely on BI tools like Looker Studio to visualize your data.\u003C/p>\u003Cp>While this may be convenient for marketers who’re already used to working with Google’s reporting tool, it brings all the limitations of Looker Studio, which become evident when you try to scale the volume of data and number of sources.\u003C/p>\u003Cp>The data organization features in Supermetrics are pretty basic and reserved for the highest plan only. Marketing teams that use this platform need IT expertise or data analysts to execute data mapping and transformation.\u003C/p>\u003Cp>\u003Cstrong>Key Features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>150+ integrations\u003C/li>\u003Cli>Data transfers to business intelligence tools, spreadsheets, and data warehouses\u003C/li>\u003Cli>Native data storage layer called “Supermetrics Storage”\u003C/li>\u003Cli>Automated normalization, custom fields, data blending, and data enrichment rules\u003C/li>\u003Cli>Ad budget tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.\u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>","2024-11-29T11:17:44.480Z","2025-10-06T14:39:30.245Z","2024-11-29T12:28:09.726Z",{"id":561,"title":562,"slug":563,"summary":564,"body":565,"read_time":21,"createdAt":566,"updatedAt":567,"publishedAt":566,"errors":451,"table_of_contents":32,"dateReorder":568},2237,"14 Best Whatagraph Alternatives in 2025","whatagraph-alternatives","\u003Cp>\u003Ci>So…you’re looking for Whatagraph alternatives. \u003C/i>:(\u003C/p>\u003Cp>We might be biased, but we believe that Whatagraph is a great marketing analytics tool. And 1,000+ of our customers would say the same. \u003C/p>\u003Cp>But…we also understand you might want to try out another tool or shop around Whatagraph alternatives. \u003C/p>","\u003Cp>The truth is, even leading marketing reporting tools like Whatagraph have alternatives that marketers may find of better use. \u003C/p>\u003Cp>Today, we'll be open and honest with you about other solutions you could implement in your agency or business.\u003C/p>\u003Cp>You'll discover their benefits and drawbacks and the opportunity to make an informed decision about which reporting tool is best for you, your team, or your client.\u003C/p>\u003Ch2>\u003Cstrong>All You Need to Know About Whatagraph [Pros & Cons]\u003C/strong>\u003C/h2>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Marketing_Analytics_Report_75c561dade.png\" alt=\"Marketing analytics report template - Whatagraph\">\u003C/p>\u003Cp>Before discussing Whatagraph alternatives, we’d love to give you a brief rundown of why our customers love us, and where we can improve.\u003C/p>\u003Cp>First off, Whatagraph is a marketing intelligence platform that makes it easy to\u003Cstrong> connect, organize, visualize, and share your data in one place\u003C/strong>. Here are our key features:\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>55+ integrations\u003C/u>\u003C/a> \u003C/li>\u003Cli>Custom APIs or data uploads via Google Sheets, CSV, and BigQuery\u003C/li>\u003Cli>Unlimited data blends and custom metrics, dimensions, and formulas \u003C/li>\u003Cli>100+ pre-made \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>marketing report templates\u003C/u>\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/performance-monitoring\">\u003Cu>Performance monitoring \u003C/u>\u003C/a>\u003C/li>\u003Cli>AI summaries and Chatbot insights \u003C/li>\u003Cli>Fully \u003Ca href=\"https://whatagraph.com/white-label\">\u003Cu>white-labeled reports\u003C/u>\u003C/a> with custom colors, logos, and domains \u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/automated-reporting\">\u003Cu>Automated report delivery\u003C/u>\u003C/a> to your or your client’s inbox\u003C/li>\u003Cli>Fast live chat customer support that replies within 1 minute \u003C/li>\u003Cli>A dedicated Customer Success Manager to help with migration, report creation, or anything you need\u003C/li>\u003Cli>No-code data transfer to \u003Ca href=\"https://whatagraph.com/data-transfer/google-bigquery\">\u003Cu>BigQuery\u003C/u>\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">\u003Cu>Looker Studio\u003C/u>\u003C/a>\u003C/li>\u003C/ul>\u003Ch3>Why Customers Love Us\u003C/h3>\u003Cp>Here are four key reasons why our customers love us:\u003C/p>\u003Ch4>\u003Cstrong>1. It’s easy to use.\u003C/strong>\u003C/h4>\u003Cp>From the very beginning, we built Whatagraph to be easy on the brain. Our goal is to reduce your cognitive load—not add to it. \u003C/p>\u003Cp>First, we made our \u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>integrations\u003C/u>\u003C/a> plug-and-play, so you don’t need to work with CSV files or spreadsheets \u003Ci>(unless you want to)\u003C/i>. Just connect and your data will flow in automatically.\u003C/p>\u003Cp>Next, we created \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>report templates\u003C/u>\u003C/a> so you can create your first report in minutes. You also have the option to start from a blank template and just drag-and-drop widgets onto the report canvas. No need to manually customize each table or chart.\u003C/p>\u003Cp>Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\">\u003Cu>Peak Seven\u003C/u>\u003C/a> loves this about us. She told us:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>The first report I built with Whatagraph was amazing—it was so easy!\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>In fact, she saved a whopping \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Cu>63 hours per month\u003C/u>\u003C/a> on reporting after she switched to Whatagraph from Looker Studio. \u003C/p>\u003Cp>Our customers also love that they can save reports as “templates” and re-use the same structure and widgets the next time they need to create a similar report.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/save_reports_as_a_template_cef1046f3a.gif\" alt=\"Save reports as a template - Whatagraph\">It’s also really easy to create data blends and custom formulas on Whatagraph. For instance, say you want to show the ‘Total Ad Spend” across multiple PPC channels. All you need to do is create a custom metric like so:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_total_ad_spend_ab55b08b47.png\" alt=\"How to create custom metric on Whatagraph - Whatagraph\">\u003C/figure>\u003Cp>You can explore more \u003Ca href=\"https://help.whatagraph.com/en/articles/8272251-what-can-i-use-organize-for\">\u003Cu>use-cases of data transformation here\u003C/u>\u003C/a>. \u003C/p>\u003Ch4>2. It’s stable, reliable, and accurate.\u003C/h4>\u003Cp>If you’ve ever used Looker Studio before, you know that reports are always broken and inaccurate. \u003C/p>\u003Cp>At Whatagraph, reliability and data accuracy are our North Star.\u003C/p>\u003Cp>All our integrations are built in-house and our Product engineers regularly maintain them so you don’t have to. \u003C/p>\u003Cp>This also means the connections are stable, seamless, and real-time. You won’t run into situations where you open up a report and all the data is broken.\u003C/p>\u003Cp>But don't take our word for it. Here's what \u003Cspan style=\"color:rgb(233038/var(--tw-text-opacity,1));\">Tanja Keglić,\u003Cstrong> \u003C/strong>\u003C/span>\u003Cspan style=\"color:rgb(0,0,0);\">Performance Marketing Manager at \u003C/span>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>\u003Cspan style=\"color:rgb(0,0,0);\">, said:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:rgb(0,0,0);\">\u003Ci>“We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it.”\u003C/i>\u003C/span>\u003C/p>\u003Cp>We also offer a 30-minute consistent data refresh rate across all your sources, so you’ll always see \u003Cstrong>fresh and accurate data on your reports\u003C/strong>. \u003C/p>\u003Cp>If there are bugs or system outages, our engineers can resolve them fast without having to get a third-party company involved.\u003C/p>\u003Cp>In fact, according to data from the past 6 months, we have a \u003Cstrong>99.95% uptime\u003C/strong>. This means system outages are very \u003Ci>(very)\u003C/i> rare. We’re pretty proud of that. \u003C/p>\u003Ch4>3. It’s fully customizable. \u003C/h4>\u003Cp>Most reporting tools in the market are static, with limited white-labeling options or clunky interfaces. Not when it comes to Whatagraph.\u003C/p>\u003Cp>On Whatagraph, you build one report and that doubles down as a live dashboard for clients. And the interface to build that report is fully customizable. \u003C/p>\u003Cp>First, let’s start with widgets. We offer four main types of widgets to visualize your data\u003C/p>\u003Col>\u003Cli>Drag-and-drop pre-made widgets\u003C/li>\u003Cli>Build your own \u003C/li>\u003Cli>Widget templates\u003C/li>\u003Cli>Offline data\u003C/li>\u003C/ol>\u003Cp>For new users, we always recommend drag and dropping pre-made widgets, which makes life easier and is much faster. You don’t need to write any codes or work with any spreadsheets — just drag and drop on your dashboard and that’s it. \u003C/p>\u003Cp>But just because it’s “pre-made”, doesn’t mean it’s not customizable. You can:\u003C/p>\u003Cul>\u003Cli>Adjust or rename the widget\u003C/li>\u003Cli>Change or remove icons\u003C/li>\u003Cli>Customize color schemes\u003C/li>\u003Cli>Apply custom formulas (e.g. data blends)\u003C/li>\u003Cli>Change date ranges and currencies \u003C/li>\u003Cli>Add or hide footers\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/customizable_widgets_7110ead836.png\" alt=\"Customizable widgets - Whatagraph\">If that’s not enough, you can also create custom widgets and save them as “templates” to re-use them the next time. These widgets are also fully-responsive. You can resize them however you want—horizontally and vertically. \u003C/p>\u003Cp>Want to make your widgets “pop” more? You can add any icons you’d like from our icon library:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/icon_library_95eb4ed68b.png\" alt=\"A GIF of icon library - Whatagraph\">After creating your report, you might suddenly get a great idea of adding another widget (e.g. a table or a pie chart) between the rows you currently have. Or you might want to delete a row completely. On Whatagraph, you can simply insert or delete these rows anywhere in your report. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Insert_or_delete_rows_e634cfe8fb.gif\" alt=\"A GIF of inserting or deleting rows - Whatagraph\">Another feature that users love about Whatagraph is our\u003Cstrong> folder management\u003C/strong>. You can create folders for each client, Account Manager, or campaign, and organize all the relevant templates and reports underneath each.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_folders_b0a57a336b.png\" alt=\"How to create client folders on Whatagraph - Whatagraph\">When it comes to white-labeling, you can:\u003C/p>\u003Cul>\u003Cli>Upload your logo or your client’s logo\u003C/li>\u003Cli>Create custom color schemes \u003C/li>\u003Cli>Add footer and header texts\u003C/li>\u003Cli>Create custom domains to host and share your reports\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Customize_your_PPC_reports_f965971e30.png\" alt=\"Customize_your_PPC_reports.png\">\u003C/li>\u003C/ul>\u003Ch4>4. It comes with fast Customer Support and Dedicated CSM \u003C/h4>\u003Cp>One key area that customers rave about Whatagraph is our fast customer support.\u003C/p>\u003Cp>Whenever you run into issues or just have a question, you can simply reach out to us via live chat, and we reply within 1 minute. We also resolve issues within 4 to 24 hours.\u003C/p>\u003Cp>For larger issues, we send you daily updates via email so you’re always in the loop. \u003C/p>\u003Cp>Kim Strickland, Digital Marketing Specialist at Peak Seven agency, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>I've joked about this often—with Whatagraph, we're not paying for a reporting system. We're paying for customer support. There's a level of dedication from the Whatagraph team that you don't often experience anywhere else.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003Cbr> \u003C/p>\u003Cp>Plus, all our pricing plans come with a dedicated Customer Success Manager who will help you:\u003C/p>\u003Cul>\u003Cli>Migrate from your previous tool\u003C/li>\u003Cli>Connect to your sources and channels\u003C/li>\u003Cli>Build your reports\u003C/li>\u003Cli>Set up folders and tags\u003C/li>\u003Cli>Create custom metrics, dimensions, and blends\u003C/li>\u003C/ul>\u003Ch4>5. It comes with AI summaries and insights\u003C/h4>\u003Cp>Most of the time, when clients look at a report, they skim through the numbers and go straight to the key insights and summaries section. \u003C/p>\u003Cp>But digging out valuable insights and turning them into summaries takes a lot of time—especially if you have dozens of campaigns and channels. \u003C/p>\u003Cp>Then, there’s also the internal performance monitoring side of things. It would make your  Account Managers and Digital Marketing Specialists’ lives so much easier if they have an AI chatbot that they can simply ask questions and get accurate answers about campaign performance whenever they want. \u003C/p>\u003Cp>We made these two things possible in January 2025 when we launched two new AI features: \u003C/p>\u003Col>\u003Cli>\u003Cstrong>AI chatbot:\u003C/strong> This is like your personal ChatGPT trained specifically on your marketing data. You can select a range of pre-written questions about your marketing performance (e.g. “How much money was spent last month?”), specify your data sources and date ranges, and the AI will give you succinct answers in seconds.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ai_chatbot_fb64ca6103.gif\" alt=\"\">\u003C/p>\u003Col>\u003Cli>\u003Cstrong>AI summaries: \u003C/strong>You don’t need to manually type of performance summaries for your reports anymore. Within a report, you can simply add a text widget and ask AI to write either a short or a long summary. But rest assured—you can still edit the summaries to make sure they’re accurate and on-brand.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ai_summaries_7e0b125403.gif\" alt=\"\">\u003C/p>\u003Ch3>Where We Can Improve\u003C/h3>\u003Cp>As much as we’d love to claim Whatagraph is perfect, no tool is \u003Ci>really \u003C/i>perfect. Here are some areas where we can improve:\u003C/p>\u003Ch4>1. More integrations\u003C/h4>\u003Cp>We currently offer 55+ integrations, but that might not be enough for you. \u003C/p>\u003Cp>The good news is: we add 3 to 4 integrations every quarter based on the requests we receive from our customers.\u003C/p>\u003Cp>For instance, one of our power users, Stef Oosterik from Dtch. Digitals agency, uses our “Feature request” function whenever he needs an integration built. \u003C/p>\u003Cp>According to Stef, 90% of the necessary features he has requested have been implemented.\u003C/p>\u003Cp>We have an entire dedicated engineering team to implement new integrations because we want to make life easier for our customers as much as we can.\u003C/p>\u003Ch4>2. Alerts \u003C/h4>\u003Cp>Speaking of making lives easier, our Product team is relentlessly working on adding ad spend alerts to the \u003Ca href=\"https://whatagraph.com/overview\">\u003Cu>internal performance monitoring dashboards\u003C/u>\u003C/a>. \u003C/p>\u003Cp>Currently you can track how your KPIs are trending on your dashboard, but you can’t yet receive alerts when performance changes. \u003C/p>\u003Cp>We expect to launch this feature in early April of 2025 so stay tuned!\u003C/p>\u003Ch4>3. More data transfer destinations\u003C/h4>\u003Cp>Currently, you can move your data to BigQuery, Looker Studio, or Google Sheets through Whatagraph. \u003C/p>\u003Cp>This is much better than other reporting tools like DashThis or Swydo that don’t offer data transfers, but could be limiting if you need a different destination. \u003C/p>\u003Ch2>\u003Cstrong>14 Best Whatagraph Alternatives in 2025\u003C/strong>\u003C/h2>\u003Cp>Now, if you are considering switching from Whatagraph to another tool, or you want to see which tools are better than Whatagraph, here are the 14 we’ll review today:\u003C/p>\u003Col>\u003Cli>Looker Studio\u003C/li>\u003Cli>Coupler.io\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>ReportGarden\u003C/li>\u003Cli>Salesforce Marketing\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Adverity\u003C/li>\u003Cli>TapClicks\u003C/li>\u003Cli>Swydo\u003C/li>\u003Cli>Cyfe\u003C/li>\u003C/ol>\u003Cp>Let’s dig in. \u003C/p>\u003Ch2>1. Looker Studio (Google Data Studio)\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>It only seems fair to start with \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">\u003Cu>Looker Studio\u003C/u>\u003C/a>, as this data visualization tool is most commonly used among marketers and businesses.\u003C/p>\u003Cp>Looker Studio has become the most common choice of many marketers looking for a cloud-based BI tool that transforms complex data into aesthetically tailored reports.\u003C/p>\u003Cp>Here are some reasons to consider this business analytics platform.\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>First, Looker Studio is known for its many connectors. In total, it provides 670 connectors (and the number keeps growing), 659 of which are paid and 20 - free. \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-pricing\">\u003Cu>Looker Studio pricing\u003C/u>\u003C/a> is a bit complex as they claim to be free but to take advantage of the tool fully - you need to purchase third-party platforms such as data storage or report development tools. The only free tools are those in the Google ecosystem, such as Google Analytics, Looker Studio, and others.\u003C/li>\u003Cli>Second, you can easily share reports by creating a shareable link or giving access permission to other Looker Studio users. You can’t automate the report, but if you don’t feel the need to do so - sharing links may be just enough.\u003C/li>\u003Cli>Lastly, Looker Studio offers customizable interactive dashboards:\u003Cul>\u003Cli>They offer 50 charts per page, 20 conditional formatting rules, and 12 widgets per dashboard;\u003C/li>\u003Cli>Reports are updated in real-time;\u003C/li>\u003Cli>Widgets can be dragged and dropped wherever you want;\u003C/li>\u003Cli>Provides many filter tools such as date range, campaign, account, etc.\u003C/li>\u003Cli>Offers drill-down capabilities for actionable reports.\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cp>Regarding cons, it depends on what you expect the tool to execute, but here are some we find significant:\u003C/p>\u003Cul>\u003Cli>Report customization options are limited. At some point, when creating web analytics reports, you can face a decision—which charts or widgets to keep and which ones to delete. This is quite limiting when you want to create an in-depth report.\u003C/li>\u003Cli>Their pricing is not transparent. Even though Looker Studio is popular for being known as a free tool, it’s not, in fact, entirely true. Only when you are using platforms provided by Google is the tool free. But if you want to connect any of the social media platforms or eCommerce tools - you’d have to pay a fee.\u003C/li>\u003Cli>They don’t have customer support. As you can imagine, the tool being free, they don’t have an appointed group of people to solve your problems and bugs.\u003C/li>\u003C/ul>\u003Cp>In our \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-review#mcetoc_1g8d8n5ll97\">\u003Cu>Looker Studio review\u003C/u>\u003C/a>, we covered and cleared up their complex pricing so that you know what you are getting yourself into.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Google_20_Analytics_20_Audience_20_Overview_8bc288f8c1.png\" alt=\"Google Analytics Audience Overview\">\u003C/figure>\u003Cp>\u003Cstrong>Who is Looker Studio for?\u003C/strong>\u003C/p>\u003Cp>Google Data Studio is ideal for marketing companies, freelancers, and small businesses. However, if you run a marketing agency and need to add a lot of connectors and data sources, you'll find that this tool isn't free and can cost a lot more than the other entries on this list.\u003C/p>\u003Cp>\u003Cstrong>Looker Studio pricing\u003C/strong>\u003C/p>\u003Cp>Google Data Studio claims to be completely free.\u003C/p>\u003Cp>However, as we previously stated, it’s only free if you use the tool with one of Google's 20 available platforms.\u003C/p>\u003Ch2>\u003Cstrong>2. Coupler.io\u003C/strong>\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=uvh9FSEqMIw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/uvh9FSEqMIw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://www.coupler.io/\">\u003Cu>Coupler.io\u003C/u>\u003C/a> is a reporting automation platform to make meaningful reports from complex marketing, sales, finance, and other business data.\u003C/p>\u003Cp>Being a no-code tool with a user-friendly interface, Coupler.io provides versatile reporting capabilities: custom, white-label, auto-updated, and multi-channel dashboards in spreadsheets, data visualization tools, or even BigQuery.\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Over 700 data integrations with ad and social media platforms, CRMs, SEO tools, accounting software, and more.\u003C/li>\u003Cli>In-app transformation to append, join, filter, modify data and make it analysis-ready.\u003C/li>\u003Cli>Free and pre-defined dashboard templates for Google Sheets, Looker Studio, Power BI, Tableau, etc.\u003C/li>\u003Cli>Responsive customer support without chatbots.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Lower paid plans have limitations on data imports, number of users and data connections.\u003C/li>\u003Cli>Full data transformation capabilities aren't available on every plan.\u003C/li>\u003Cli>No mobile-friendly reporting is available.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_dashboard_38caf813bc.png\" alt=\"Coupler.io dashboard.png\">\u003Cstrong>Who is Coupler.io for?\u003C/strong>\u003C/p>\u003Cp>Coupler.io is useful for marketers and small businesses due to dozens of marketing data sources and reporting templates. The pricing and white-label reporting options also make this platform valuable for marketing agencies. Meanwhile, flexible data transformation and a variety of data integrations may attract analysts and bigger-sized businesses.\u003C/p>\u003Cp>\u003Cstrong>Coupler.io pricing\u003C/strong>\u003C/p>\u003Cp>Coupler.io offers a free plan and five paid plans:\u003C/p>\u003Cul>\u003Cli>Personal – $24/mo;\u003C/li>\u003Cli>Professional – $49/mo;\u003C/li>\u003Cli>Team – $99/mo;\u003C/li>\u003Cli>Business – $249/mo;\u003C/li>\u003Cli>Enterprise – custom.\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong> 3. Supermetrics\u003C/strong>\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">\u003Cu>Supermetrics\u003C/u>\u003C/a> is a bit different from Whatagraph or Looker Studio as it is an ETL (extract-transform-load) tool. This means it is a solution for marketers who only move data from one tool to another.\u003C/p>\u003Cp>Why is Supermetrics on the list, then?\u003C/p>\u003Cp>Because of its other features:\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>One of the reasons why marketers like Supermetrics is that it gives access to multiple data sources.\u003C/li>\u003Cli>It accurately and quickly moves data to your preferred data report development tools. It tracks even the smallest things, such as how the primary ad texts or headlines perform.\u003C/li>\u003Cli>Moreover, Supermetrics conveniently supports around 60 data sources from which you can move data. This gives marketers flexibility and access to many API connections.\u003C/li>\u003Cli>The last reason Supermetrics is one of the most popular choices is due to its automation feature. This functionality tracks key metrics and KPIs with an automated report or dashboard email. They also allow you to set up notifications whenever changes or progress are made with your PPC, ad, or marketing campaign.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Similar to Looker Studio, Supermetrics' pricing is far from transparent. Their pricing is confusing as when you visit the “pricing” page, you aren’t directed to pricing packages but to the page where you must select separate integrations. To add, the majority of those integrations don’t have pricing displayed.\u003C/li>\u003Cli>Not only that, but their cost seems to be a bit pricey as their cheapest plan starts at €39 per month, giving you access to only one data source.\u003C/li>\u003Cli>Another con of Supermetrics is its slow and inadequate support. In our \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-review\">\u003Cu>4 things to know about Supermetrics\u003C/u>\u003C/a>, we covered client complaints about how they take long hours to respond and even longer to solve issues. Moreover, when it comes to onboarding, apparently, there is a lack of it, as many users face steep learning curves due to the complexity of the tool’s interface if you want to get custom data.\u003C/li>\u003Cli>Lastly, you'll need to use Supermetrics together with a data visualisation tool like Looker Studio to get white-labeled, custom reports. But users say this process is time-consuming and connectors break often—leaving reports inaccurate and unreliable. \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_vs_Whatagraph_2_4a843ca3db.png\" alt=\"Supermetrics vs Whatagraph reports - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Who is Supermetrics for?\u003C/strong>\u003C/p>\u003Cp>Supermetrics is ideal for small businesses due to its pricing structure. The tool may not be as expensive if you are only tracking data from one or two data sources.\u003C/p>\u003Cp>\u003Cstrong>Supermetrics pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.\u003C/p>\u003Ch2>4. Funnel.io\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">\u003Cu>Funnel.io\u003C/u>\u003C/a> is another data reporting tool that offers cross-channel reporting and monitors and tracks KPIs. It comes with a range of features that provide data connectivity, blending, customization, and visualization.  \u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>One of the biggest pros of the tool is that it has 500+ integrations, which gives it high flexibility.\u003C/li>\u003Cli>Another great feature is that it stores data with a built-in data warehouse. You can keep track, store, and access data created 2 years ago.\u003C/li>\u003Cli>Moreover, Funnel.io offers two report-sharing options:\u003Cul>\u003Cli>Download a report and send it to whoever you want;\u003C/li>\u003Cli>Manually give people access to the report.\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>The biggest con of the tool is that you can’t white-label reports \u003Ca href=\"https://whatagraph.com/alternatives/funnel-io\">\u003Cu>as you can on Whatagraph\u003C/u>\u003C/a>. Their customization options are flexible, yet you can’t use your own branding elements in the report. So when it comes to client reporting, Funnel.io doesn’t allow you to send high-quality personalized reports across marketing channels.\u003C/li>\u003Cli>You'll need to use a third-party visualization tool like Looker Studio to white-label your reports, but users say connections break often and the data on their reports are not accurate.\u003C/li>\u003Cli>Moreover, there are many complaints that the tool has many download source errors and data transformation issues. They do have customer support, but they take a long time to respond and help you out.\u003C/li>\u003Cli>Lastly, their pricing packages are expensive. Their cheapest plan starts at €359.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_vs_Whatagraph_2366a22b7c.png\" alt=\"Whatagraph vs. Funnel.io comparison - Whatagraph\">\u003Cstrong>Who is Funnel.io for?\u003C/strong>\u003C/p>\u003Cp>If you own a big company or are a marketing agency with multiple clients managing multiple accounts, this reporting platform might be ok for you. Depending on what you can pay for a reporting tool and your expectations, you can take advantage of this solution.\u003C/p>\u003Cp>\u003Cstrong>Funnel.io pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing is based on “flexpoints” which are usage credits you can use to add new data connectors, transform data, and move it to destinations.\u003C/p>\u003Cp>As of December 2024, there are three distinct pricing plans: Starter, Business, and Enterprise.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter\u003C/strong> — $1.2 / flexpoint per month. This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business\u003C/strong> — $1.5 / flexpoint per month. Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise\u003C/strong> —  $2.0 / flexpoint per month. The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>However, if you need dozens of data sources and destinations, you might pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>5. Databox\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">\u003Cu>Databox\u003C/u>\u003C/a> is also a data reporting and visualization tool like Whatagraph. Their reports can also be customized and white-labeled.\u003C/p>\u003Cp>They offer the same cross-channel reporting capabilities plus an automation feature. So, what’s the difference?\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Databox offers access to 100+ data integrations, making it one of the leaders in the market in this department. This gives slightly bigger flexibility to companies, marketing agencies, and marketing teams.\u003C/li>\u003Cli>Moreover, they offer 200 pre-built reports.\u003C/li>\u003Cli>The biggest advantage of Databox is their Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind.\u003C/li>\u003Cli>Databox also offers AI summaries, insights notifications, and KPI scorecards.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Even though Databox offers a white labeling and customization add-on, it costs an additional $250\u003Ci> (this is free on Whatagraph). \u003C/i>\u003C/li>\u003Cli>If you’d like guided onboarding, you’ll need to pay an extra $500 or an extra $1000 for “Quick-start onboarding”. Again, this is already included in your pricing plan on Whatagraph.\u003C/li>\u003Cli>There is also a limit to the number of data sources you can connect to and pull data from simultaneously.\u003C/li>\u003Cli>Users also say Databox’s interface can be clunky and difficult to read. \u003C/li>\u003Cli>You’ll also need to create separate reports and dashboards on Databox, taking up more time. \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Data_Box_20dashboard_9cf1db91a1.png\" alt=\"DataBox%20dashboard.png\">\u003C/p>\u003Cp>\u003Cstrong>Who is Databox for?\u003C/strong>\u003C/p>\u003Cp>According to the reviews on G2, we can identify that the tool is the most commonly and appropriately used by small businesses needing data analytics software.\u003C/p>\u003Cp>\u003Cstrong>Databox pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of December 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free\u003C/strong> —  Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter\u003C/strong> — $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional\u003C/strong> — \u003Cstrong> \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth\u003C/strong> — $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium —  $999/month for 100 data sources, and unlimited users and dashboards. \u003C/strong>\u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>6. DashThis\u003C/h2>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\">\u003Cu>DashThis\u003C/u>\u003C/a> is a data reporting tool that you can use to visualize data and automate the sending of white-label reports.\u003C/p>\u003Cp>They offer IT services and consulting. They also provide client reporting tools and marketing-related integrations to agencies and marketers.\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cp>When it comes to pros, DashThis offers standard features like Whatagraph:\u003C/p>\u003Cul>\u003Cli>Customer support;\u003C/li>\u003Cli>Cross-channel reporting;\u003C/li>\u003Cli>Unlimited number of client accounts to include in a single report;\u003C/li>\u003Cli>White-label and customization;\u003C/li>\u003Cli>34 data integrations;\u003C/li>\u003Cli>Automated sharing via email, through a link or PDF file.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>One of the biggest disadvantages of DashThis is that it doesn’t store data. You’d need to get a \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-warehouse\">\u003Cu>data warehouse\u003C/u>\u003C/a> or storage tool to take full advantage of the tool and do data discovery properly.\u003C/li>\u003Cli>Second, DashThis doesn’t offer advanced business insights or forecasting capabilities.\u003C/li>\u003Cli>Lastly, each report has customization limitations and the number of widgets and graphs you can include per report. You can’t drag-and-drop widgets either.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dash_This_dashboard_Whatagraph_4217cea1fe.png\" alt=\"DashThis dashboard - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Who is DashThis for?\u003C/strong>\u003C/p>\u003Cp>Marketing agencies could use DashThis due to its report customization and creation features. However, because it doesn’t store data and doesn’t provide advanced analytics, small businesses find the tool the best choice for their needs.\u003C/p>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of December 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual\u003C/strong> — \u003Cstrong> \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional\u003C/strong> — \u003Cstrong> \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business\u003C/strong> — $289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard\u003C/strong> — $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support.\u003C/li>\u003C/ul>\u003Ch2>7. Klipfolio\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=sw7qApKnS8U\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/sw7qApKnS8U\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\">\u003Cu>Klipfolio\u003C/u>\u003C/a> is a modern marketing data reporting tool with a user-friendly interface, data documentation, and visualization features.\u003C/p>\u003Cp>You can create pixel-perfect real-time data visualizations and share \u003Ca href=\"https://whatagraph.com/blog/articles/dashboard-vs-report\">\u003Cu>tailored dashboards and reports\u003C/u>\u003C/a>. To transform and streamline your data, use advanced customization, formulas, and functions to bring your team together.\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Klipfolio offers cross-channel reporting by allowing you to integrate with over 300 data sources. These reports can then be customized and automated, with data pulled from them for convenient storage in the metric warehouse.\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/alternatives/klipfolio\">\u003Cu>Just like Whatagraph\u003C/u>\u003C/a> or Google Data Studio, Klipfolio offers data blending and filtering capabilities.\u003C/li>\u003Cli>Lastly, Klipfolio offers 90+ interactive live dashboard examples, 32 chart types to include, and customer support to get you started.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>First, depending on your pricing plan, you will receive different data refresh times. Obtaining real-time data could take an hour. By that point, it's no longer real-time;\u003C/li>\u003Cli>Second, a Data Source Limit of 10MB restricts most Klipfolio users who work with Excel and CSV files.\u003C/li>\u003Cli>Furthermore, the white-label option is only available on the higher-priced plans.\u003C/li>\u003Cli>Finally, although Klipfolio includes numerous solid integrations, it may be difficult to use without intermediate-level knowledge.\u003C/li>\u003Cli>There is also a steep learning curve, which means that understanding the platform and its features and setting up the platform takes time.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_interface_e537b87ac7.png\" alt=\"Klipfolio dashboard interface - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Who is Klipfolio for?\u003C/strong>\u003C/p>\u003Cp>Due to Klipfolio’s features and capabilities, it may be a great platform for marketing agencies and businesses. It’s got a great number of integrations and convenient automation features.\u003C/p>\u003Cp>However, it limits the number of visual elements you can upload per report. Moreover, you can’t personalize \u003Ca href=\"https://whatagraph.com/blog/articles/client-reports\">\u003Cu>client reporting\u003C/u>\u003C/a>.\u003C/p>\u003Cp>Even though marketing agencies may find some beneficial features, they’d be limited to others.\u003C/p>\u003Cp>\u003Cstrong>Klipfolio pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of December  2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>30-day free trial\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Professional\u003C/strong>: $300/month for 10 users and unlimited metrics.\u003C/li>\u003Cli>\u003Cstrong>Enterprise\u003C/strong>: Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of December 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Base\u003C/strong> — $90/month for 3 dashboards and 4 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Grow\u003C/strong> — $190/month for 10 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team\u003C/strong> — $350/month for 20 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+\u003C/strong> — $690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding.\u003C/li>\u003C/ul>\u003Cp>As of December 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Starter\u003C/strong> — $110/month for 5 dashboards, 5 clients, and 4 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Lite\u003C/strong> — $190/month for 15 dashboards, 15 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro\u003C/strong> — $420/month for 30 dashboards, 30 clients, and 30-min data refresh rate. No custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Premier\u003C/strong> — $1025/month for 80 dashboards, 80 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Free tip\u003C/i>: On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding on ALL our plans. \u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>Reach out to us\u003C/u>\u003C/a> for a pricing plan just for you.\u003C/p>\u003Ch2>8. ReportGarden\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=AQlOXDznb-4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/AQlOXDznb-4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/reportgarden-alternatives-and-competitors\">\u003Cu>ReportGarden\u003C/u>\u003C/a> is a full-suite reporting and dashboarding software. The platform is well-structured, intuitive, and user-friendly, making it fairly straightforward.\u003C/p>\u003Cp>It has many reporting and dashboarding features, including pre-set and custom report and dashboard templates, drag-and-drop widgets, customization, white labeling, and automated report scheduling.\u003C/p>\u003Cp>ReportGarden has an SEO tool for website audits and backlink analysis, keyword tracking, automated invoice management for tracking ad spend, budget tracking, and alerts.\u003C/p>\u003Cp>However, keep in mind that by switching to ReportGarden, you lose the ability to connect any source via a custom API and use \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">\u003Cu>BigQuery\u003C/u>\u003C/a> as a data source.\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Dashboards have options for clients to log in with their own accounts\u003C/li>\u003Cli>Budgeting tools that help keep track of your ad spend\u003C/li>\u003Cli>Easy to customize the report visuals to keep them on brand\u003C/li>\u003Cli>Reporting templates for quick starting off\u003C/li>\u003Cli>White-labeling options so you can remove the ReportGarden logo and use your own. Great for monetizing client reports.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>No email marketing integrations. At least Mailchimp and Campaign Monitor would be nice to have.\u003C/li>\u003Cli>Multi-channel reporting is not \u003Ca href=\"https://whatagraph.com/alternatives/reportgarden\">\u003Cu>as easy as with Whatagraph\u003C/u>\u003C/a>.\u003C/li>\u003Cli>Reports lack details and granularity even with the top-tier pricing plan.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Report_Garden_vs_Whatagraph_40a77d812c.png\" alt=\"A comparison of Report Garden's reports vs. Whatagraph's - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Who is ReportGarden for?\u003C/strong>\u003C/p>\u003Cp>Due to its simplicity and lack of advanced visualization features, ReportGarden is a good choice for smaller agencies or businesses looking for a simple, affordable reporting tool. It’s easy to use and integrates well with most tools and platforms. However, the reporting part tends to be glitchy sometimes and lacks detailed insights.\u003C/p>\u003Cp>\u003Cstrong>ReportGarden pricing\u003C/strong>\u003C/p>\u003Cp>As of December 2024, ReportGarden offers four pricing plans with a 14-day trial period: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Basic\u003C/strong> — $89/mo, 10 data sources, 5 users, essential Google integrations\u003C/li>\u003Cli>\u003Cstrong>Standard\u003C/strong> — $149/mo, 30 data sources, 20 users, custom domain\u003C/li>\u003Cli>\u003Cstrong>Professional\u003C/strong> — $299/mo, 70 data sources, 20 users, free onboarding \u003C/li>\u003Cli>\u003Cstrong>Enterprise\u003C/strong> — custom plan, unlimited users, monthly training sessions\u003C/li>\u003C/ul>\u003Ch2>9. Salesforce Marketing Cloud Intelligence (Datorama)\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_9Z2cOMHNDw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_9Z2cOMHNDw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Formerly known as Datorama, \u003Ca href=\"https://whatagraph.com/alternatives/datorama\">\u003Cu>Marketing Cloud Intelligence\u003C/u>\u003C/a> is a marketing analytics platform that allows companies and agencies to customize every aspect of their customer relationship, save time and money on data preparation and uncover forward-moving insights for stakeholders.\u003C/p>\u003Cp>Teams can use Marketing Cloud Intelligence either as a standalone unit that supports data storage, data modeling, ETL, and visualization, or in conjunction with potentially competitive platforms such as Databricks, Azure, or Looker.\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Easy to use and navigate\u003C/li>\u003Cli>Large number of data sources and destinations\u003C/li>\u003Cli>Great customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Expensive pricing plans\u003C/li>\u003Cli>Platform complexity can cause human errors\u003C/li>\u003Cli>Little flexibility for complex data manipulation and analysis\u003C/li>\u003Cli>Server can time out on long data journeys\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/salesforce_cloud_alternative_ea1b142da5.png\" alt=\"Salesforce CI alternative dashboard screenshot\">\u003C/p>\u003Cp>\u003Cstrong>Who is Marketing Cloud Intelligence for?\u003C/strong>\u003C/p>\u003Cp>Marketing Cloud Intelligence was conceived as a platform for ad agencies, with some of the biggest media holding companies in the US using it for automated client- and agency-side reporting. Agencies especially use its premium feature called Media Cost Center, which they use to connect media plan data to delivered impressions. Its price is, unfortunately, out of reach for many marketing agencies and SMEs.\u003C/p>\u003Cp>\u003Cstrong>Marketing Cloud Intelligence pricing\u003C/strong>\u003C/p>\u003Cp>As of December 2024, Marketing Cloud Intelligence comes in four pricing plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter Suite\u003C/strong> — $25/user/month, dynamic email marketing and analytics, out-of-the-box sales processes, seamless customer service, simplified storefront builder.\u003C/li>\u003Cli>\u003Cstrong>Pro Suite\u003C/strong> — $100/user/month,  in Starter plus enhanced, real-time chat, greater customization and automation, sales quoting and forecasting, access to AppExchange. \u003C/li>\u003Cli>\u003Cstrong>Marketing Cloud Growth Edition\u003C/strong> — $1500/org/month, Agentforce campaigns, multi-channel journeys, forms and landing pages.\u003C/li>\u003Cli>\u003Cstrong>Marketing Cloud Advanced Edition\u003C/strong> — $3250/org/month, Agentforce campaigns and AI scoring, path experimentation, unified conversational sms.\u003C/li>\u003C/ul>\u003Ch2>10. NinjaCat\u003C/h2>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\">\u003Cu>NinjaCat\u003C/u>\u003C/a> is a one-stop-shop marketing reporting tool for data management, performance analysis, and call tracking. It allows agencies and marketing teams to connect data from multiple platforms, create marketing reports and track their business performance via real-time data analysis.\u003C/p>\u003Cp>NinjaCat integrates with over 150 marketing channels, so that users can pull metrics from multiple data sources into a single source of truth.\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>One platform to connect, visualize, and share\u003C/li>\u003Cli>Large number of integrations\u003C/li>\u003Cli>Mobile-friendly reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Complex navigation by search queries\u003C/li>\u003Cli>A lot of manual work around each template\u003C/li>\u003Cli>Load speed issues\u003C/li>\u003Cli>Cross-channel reports are only available through workarounds\u003C/li>\u003Cli>PDF export only\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_18e266be10.png\" alt=\"ninjacat dashboard \">\u003C/p>\u003Cp>\u003Cstrong>Who is NinjaCat for?\u003C/strong>\u003C/p>\u003Cp>NinjaCat is used by marketing agencies, media companies, and brands who need to keep their clients, partners, and decision-makers in the loop with the most recent and accurate data. However, the product is still being developed, with new features constantly added, which sometimes causes current sources to stop working.\u003C/p>\u003Cp>\u003Cstrong>NinjaCat pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat pricing is available only upon request.\u003C/p>\u003Ch2>11. Adverity\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=G_IlN7m2SCc\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/G_IlN7m2SCc\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/adverity\">\u003Cu>Adverity\u003C/u>\u003C/a> is positioned as a platform for next-generation marketers. It features an integrated data platform for connecting, managing, and using data at different levels.\u003C/p>\u003Cp>This data solution helps businesses combine disparate data sources, such as sales, finance, marketing, and advertising platforms, to create business intelligence.\u003C/p>\u003Cp>With automated connectivity to hundreds of data sources, Adverity is a serious choice for scaling and automating your data operations.\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Outstanding customer support\u003C/li>\u003Cli>Configuration mapping suitable for non-tech teams\u003C/li>\u003Cli>User-friendly data integration\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Native visualization is not available\u003C/li>\u003Cli>UI struggles when adding a lot of metrics\u003C/li>\u003Cli>Needs multiple tools to complete the data journey\u003C/li>\u003Cli>Data extraction takes time\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/adverity_6e99093d90.png\" alt=\"Client Reporting Tools - Adverity\">\u003C/p>\u003Cp>\u003Cstrong>Who is Adverity for?\u003C/strong>\u003C/p>\u003Cp>With a library of over 600 data connectors and a custom pricing model, Adverity is a reasonable marketing analytics choice for agencies and industries with a wide range of goals and budget sizes. \u003C/p>\u003Cp>However, the lack of visualization options and the ability to share data only with other tools and platforms makes it a bad choice for agencies looking to reduce their tech stacks and get reports to their clients fast.\u003C/p>\u003Cp>\u003Cstrong>Adverity pricing\u003C/strong>\u003C/p>\u003Cp>Adverity has a custom pricing model. To find out what the platform can cost, you need to fill out a form and book a demo session where they’ll offer the best plan for your use case.\u003C/p>\u003Ch2>12. TapClicks\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\">\u003Cu>TapClicks\u003C/u>\u003C/a> is a marketing data platform that provides end-to-end business intelligence workflows, including social and PPC reporting, SEO, marketing performance analysis, automated order entry, and interactive visual reports.\u003C/p>\u003Cp>This platform integrates with more than 250 data sources through its Connector Marketplace, allowing teams to analyze data from the most popular marketing tools in the industry.\u003C/p>\u003Cp>TapClicks allows users to combine their marketing campaigns and performance results in a single digital dashboard. You can then share results via scheduled emails or export them as Word, Excel, or PDF files.\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>All-inclusive data platform with connecting, visualization, and sharing capability.\u003C/li>\u003Cli>Large number of databases for data transfer\u003C/li>\u003Cli>Unlimited reports in all pricing plans\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Limited metrics for some integrations\u003C/li>\u003Cli>Separate environment for cross-channel metrics\u003C/li>\u003Cli>No custom folders to organize report storage\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tap_Clicks_vs_Whatagraph_b705088e4d.png\" alt=\"A comparison of TapClicks' report vs. Whatagraph's report - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Who is TapClicks for?\u003C/strong>\u003C/p>\u003Cp>TapClicks users vary from digital marketing individuals to big agencies and businesses that have a large number of data sources to report on. Companies of all sizes can reach out to TapClicks for customized pricing plans. \u003C/p>\u003Cp>Still, due to the steep learning curve and the extra effort needed to create clean visualizations, it might not be the ideal choice for teams that need a solution they can implement quickly.\u003C/p>\u003Cp>\u003Cstrong>TapClicks pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks offers a custom pricing model in which you need to build your own package. The process can be confusing as you need to go through several steps.\u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite\u003C/strong> — $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+\u003C/strong> — $349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max\u003C/strong> — $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports\u003C/strong> — $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics\u003C/strong> — $899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights\u003C/strong> — $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations\u003C/strong> — custom pricing\u003C/li>\u003C/ol>\u003Cp>All packages come with 10 clients and unlimited users.\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack.\u003C/p>\u003Ch2>13. Swydo\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=mu6ngEvKS0w\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/mu6ngEvKS0w\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>Swydo is a cloud-based \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">\u003Cu>marketing dashboard software\u003C/u>\u003C/a> that allows professional marketers to create interactive reporting dashboards that help teams and agencies visualize and share the impact of the essential KPIs in real-time.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/swydo-alternatives-and-competitors\">\u003Cu>Swydo\u003C/u>\u003C/a> operates has a data extraction step where you connect data from various channels and a data upload step that automatically transfers your data to a selected dashboard template.\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Multi-language dashboard optimization\u003C/li>\u003Cli>Custom API for connecting data sources such as CRMs\u003C/li>\u003Cli>White-labeling\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Reported changes in billing terms\u003C/li>\u003Cli>No paused campaign stats for some sources\u003C/li>\u003Cli>Difficult to share sources with team members\u003C/li>\u003Cli>Lacks cross-channel formulas\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_example_report_cfb72c2c29.png\" alt=\"Swydo example report - Whatagraph\">\u003Cstrong>Who is Swydo for?\u003C/strong>\u003C/p>\u003Cp>With its flexible pricing model, Swydo is a great tool for freelancers serving a single client, or a small agency.\u003C/p>\u003Cp>\u003Cstrong>Swydo pricing\u003C/strong>\u003C/p>\u003Cp>Swydo’s pricing is based on the number of data sources. As of December 2024, the pricing looks like this:\u003C/p>\u003Cul>\u003Cli>First 10 data sources: included in initial monthly base fee $49\u003C/li>\u003Cli>11 - 100 data sources: $3.50 per data source\u003C/li>\u003Cli>101 - 500 data sources: $2.50 per data source\u003C/li>\u003Cli>501+ data sources: $1.50 per data source\u003C/li>\u003C/ul>\u003Cp>For example, if you need 100 data sources, expect to pay around $364/month.  There’s no information, however, whether this pricing includes Customer Support and a Customer Success Manager, or if these are extra.\u003C/p>\u003Ch2>14. Cyfe\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/cyfe-alternatives-and-competitors\">\u003Cu>Cyfe\u003C/u>\u003C/a> is an all-inclusive data connecting and reporting platform that lets you collect all your client’s marketing data in one location and present it in interactive business dashboards.\u003C/p>\u003Cp>A part of Traject now, Cyfe helps teams deliver data insights to decision-makers faster by eliminating the need to manually log into, analyze, and report data from multiple services each and every day. Sharing automated email reports is available in PNG, JPEG, PDF, and CSV formats.\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>\u003C/p>\u003Cul>\u003Cli>A large number of integrations\u003C/li>\u003Cli>Support for 15+ languages\u003C/li>\u003Cli>White-labeling\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Limited choice of visualization widgets\u003C/li>\u003Cli>Difficult to set up first time\u003C/li>\u003Cli>No mobile support\u003C/li>\u003Cli>Real-time statistics can lag\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/cyfe_alternative_d1316266a7.jpg\" alt=\"Cyfe alternative dashboard screenshot\">\u003C/p>\u003Cp>\u003Cstrong>Who is Cyfe for?\u003C/strong>\u003C/p>\u003Cp>With its price/capability ratio, Cyfe is a good choice for mid-market businesses and small-sized agencies with less than 50 employees and up to 20 client accounts.\u003C/p>\u003Cp>\u003Cstrong>Cyfe pricing\u003C/strong>\u003C/p>\u003Cp>As of December 2024, Cyfe offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter\u003C/strong> — $19/month, 2 dashboards, 1 user;\u003C/li>\u003Cli>\u003Cstrong>Standard\u003C/strong> — $29/month, 5 dashboards, 2 users;\u003C/li>\u003Cli>\u003Cstrong>Pro\u003C/strong> – $49/month, 10 dashboards, 5 users;\u003C/li>\u003Cli>\u003Cstrong>Premier\u003C/strong> — $89/month, 20 dashboards, unlimited users.\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Bottom line\u003C/strong>\u003C/h2>\u003Cp>All of the above-provided marketing data reporting tools are the alternatives to Whatagraph we suggest you consider. They all have their own pros and cons and reasons why each product is the best at what they offer.\u003C/p>\u003Cp>But in one category, Whatagraph wins hands down—we are the best at streamlining client reporting (even at scale) and ensuring data accuracy for all your reports. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>Book a call\u003C/u>\u003C/a> to see what Whatagraph can do to make your client report even more engaging and easy to share. Your clients will appreciate the clean, sleek look and accurate, real-time data. \u003C/p>","2022-10-10T13:33:52.000Z","2025-04-11T03:17:12.524Z","2024-12-16",{"id":570,"title":571,"slug":572,"summary":573,"body":574,"read_time":12,"createdAt":575,"updatedAt":576,"publishedAt":575,"errors":451,"table_of_contents":32,"dateReorder":577},2205,"Marketing KPI Dashboard: How to Build One (Examples + Tips)","marketing-kpi-dashboard","\u003Cp>Struggling to track performance across all your marketing channels?\u003C/p>\u003Cp>This guide breaks down how to build a clear, effective marketing KPI dashboard—one that visualizes your most important metrics in real time, surfaces insights fast, and helps you make smarter decisions. \u003C/p>","\u003Cp>\u003Cspan style=\"color:#000000;\">If you’re a marketer, you know the pain already:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You've got dozens of tabs open—Google Ads, GA4, LinkedIn Ads, you name it—but no single view of how your marketing campaigns are performing.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You’re manually pulling numbers, double-checking data, jumping between tools... and still struggling to answer the most important question: \u003Ci>Is our marketing working?\u003C/i>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And when your client or an executive asks that question? You struggle to give an impactful answer.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">A well-built marketing KPI dashboard changes that.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">It gives you one place to track performance across all your channels, monitor KPIs as they trend up or down, and highlights key insights that help you answer questions—and take the right actions.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In this guide, we’ll walk you through how to build one step-by-step.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You’ll get real-life examples from marketing teams and agencies, expert tips on choosing the right KPIs, and layout ideas to help you build an impactful marketing dashboard. \u003C/span>\u003C/p>\u003Ch2>Marketing KPI Dashboard: Best Practices According to Experts\u003C/h2>\u003Cp>How are actual marketing experts and agency leaders structuring their marketing KPI dashboards? \u003C/p>\u003Cp>We spoke to 6 of them recently and compiled their top tips and tricks in this section. You’ll hear from:\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://www.linkedin.com/in/robin-dimond/\">Robin Dimond\u003C/a>, CEO & Founder of \u003Ca href=\"https://www.fifthandcor.com/\">Fifth & Cor\u003C/a> \u003Ci>(marketing innovation agency)\u003C/i>\u003C/li>\u003Cli>\u003Ca href=\"https://www.linkedin.com/in/keithkakadia/\">\u003Ci>Keith Kakadia\u003C/i>\u003C/a>\u003Ci>, CEO at \u003C/i>\u003Ca href=\"https://sociallyin.com/\">\u003Ci>Sociallyin\u003C/i>\u003C/a>\u003Ci> (social media marketing agency)\u003C/i>\u003C/li>\u003Cli>\u003Ca href=\"https://www.linkedin.com/in/jaserodley/\">Jase Rodley\u003C/a>, SEO Consultant at \u003Ca href=\"https://jaserodley.com/\">Jase Rodley\u003C/a> \u003Ci>(SEO agency)\u003C/i>\u003C/li>\u003Cli>\u003Ca href=\"https://www.linkedin.com/in/ivan-vislavskiy-53bb559/\">Ivan Vislavskiy\u003C/a>, CEO of \u003Ca href=\"https://comradeweb.com/\">Comrade\u003C/a> \u003Ci>(performance marketing agency)\u003C/i>\u003C/li>\u003Cli>\u003Ca href=\"http://www.linkedin.com/in/%20elena-novikova-9b08071ab\">Elena Novikova\u003C/a>, CEO of \u003Ca href=\"https://www.lumusnyc.com/\">Lumus Inc\u003C/a>. \u003Ci>(digital marketing agency)\u003C/i>\u003C/li>\u003Cli>\u003Ca href=\"https://www.linkedin.com/in/natlav/\">Natalia Lavrenenko\u003C/a>, UGC Content Creator at \u003Ca href=\"https://rathly.com/\">Rathly\u003C/a> \u003Ci>(content marketing agency)\u003C/i>\u003C/li>\u003C/ul>\u003Ch3>Tip 1: Avoid data overload\u003C/h3>\u003Cp>A cluttered dashboard is a useless dashboard. \u003C/p>\u003Cp>\"Overloaded dashboards often look impressive but rarely get used,\" says Ivan Vislavskiy, CEO of Comrade Digital Marketing Agency. \u003C/p>\u003Cp>He structures dashboards by the customer journey—Awareness, Consideration, Conversion, and Retention—to maintain a logical flow and avoid overwhelming clients. \u003C/p>\u003Cp>\u003Ci>\"Show only the most relevant KPIs. If clients want more details, they can drill down into specific metrics,”\u003C/i> he advises.\u003C/p>\u003Cp>Robin Dimond, CEO & Founder of Fifth & Cor, shares the same sentiment. To make dashboards more digestible for clients, she emphasizes organizing KPIs into clear sections like:\u003C/p>\u003Cul>\u003Cli>Awareness\u003C/li>\u003Cli>Engagement\u003C/li>\u003Cli>Conversions \u003C/li>\u003C/ul>\u003Cp>\u003Ci>\"The selection of KPIs should align with client goals, focusing on the metrics that directly impact their business,\"\u003C/i> she adds. \u003C/p>\u003Cp>This means tailoring dashboards to what clients care about most—ROI, audience growth, and campaign effectiveness—while avoiding data overload.\u003C/p>\u003Ch3>Tip 2: Tell a story, not just show data\u003C/h3>\u003Cp>Elena Novikova, CEO of Lumus Inc. warns against dashboards that \u003Ci>\"look impressive but don’t actually help clients.\"\u003C/i> \u003C/p>\u003Cp>She believes that simplicity wins and advises keeping dashboards focused on what truly matters: \u003Ci>\"One screen, three sections: High-level results, channel performance, actionable recommendations.\"\u003C/i> \u003C/p>\u003Cp>She explains that the best dashboards answer three key questions for clients:\u003C/p>\u003Cul>\u003Cli>Is my marketing working?\u003C/li>\u003Cli>What’s making me money?\u003C/li>\u003Cli>What should I do next?\u003C/li>\u003C/ul>\u003Cp>Presenting data with clear visuals and offering insights instead of just numbers ensures clients spend less time interpreting data and more time making strategic decisions.\u003C/p>\u003Cp>Jase Rodley, SEO consultant, agrees. He explains that most clients don’t want to wade through a sea of numbers:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>They want to know, “is marketing working?” So we start with high-level KPIs upfront like site health, then organic performance. Then we dive deeper into conversion rates, keyword rankings, etc. Structure it like a funnel — big picture first, details later. \u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_KPI_dashboard_executive_summary_d0e0ca279f.png\" alt=\"Marketing KPI Dashboard Executive Summary - Dashboard with performance, spend, and conversion metrics.\">This way, clients can quickly see what’s working, what needs attention, and how that affects marketing goals.\u003C/p>\u003Ch3>Tip 3: Focus on the metrics that matter\u003C/h3>\u003Cp>The temptation to track everything is real, but it often leads to confusion. \u003C/p>\u003Cp>Natalia Lavrenenko from Rathly points out that \"the best approach is to map KPIs to business outcomes.\" She suggests focusing on high-impact metrics, such as lead generation for law firms or revenue per visitor for eCommerce stores. \u003C/p>\u003Cp>Lavrenenko emphasizes avoiding vanity metrics, which create noise without driving actionable insights.\u003C/p>\u003Cp>Rodley agrees: \u003Ci>\"I choose KPIs based on impact, not noise.\" \u003C/i>He filters out unnecessary metrics by asking:\u003C/p>\u003Col>\u003Cli>Does it affect search visibility?\u003C/li>\u003Cli>Can the client act on it?\u003C/li>\u003Cli>Does it tie back to business goals?\u003C/li>\u003C/ol>\u003Cp>This approach keeps dashboards lean and ensures every metric included serves a clear purpose.\u003C/p>\u003Ch3>4. Make data actionable with AI-driven insights\u003C/h3>\u003Cp>Experts agree that AI can enhance marketing reporting by automating insights and providing performance summaries.\u003C/p>\u003Cp>\"Instead of just showing numbers, we make sure our dashboards answer three key questions: What changed? Why did it happen? What should you do next?\" says Novikova. \u003C/p>\u003Cp>Incorporating AI helps clients understand performance trends and make informed decisions quickly.\u003C/p>\u003Cp>For instance, on \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a>, you can ask AI to write out performance summaries based on your data sources and channels—and add these directly to your dashboards. \u003C/p>\u003Cp>These summaries are also fully customizable. You can:\u003C/p>\u003Cul>\u003Cli>Choose whether you’d like a “short” or a “long” summary\u003C/li>\u003Cli>Choose what kind of content you’d like, such as “Wins”, “Recommendations”, or “Issues”\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_generated_summaries_gif_5fd759b7e9.gif\" alt=\"AI Generated Summaries - Dashboard interface with charts, data tables and report settings.\">\u003C/p>\u003Cp>However, Lavrenenko pointed out an important note:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Clients trust expert analysis, not just machine-generated insights. So, reports still need a human touch.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>We totally agree. This is why we made it possible for you to edit the generated summaries before adding it to your dashboards. This way, you’re still adding that “human touch” to your reporting.\u003C/p>\u003Cp>Another way AI can help is for internal performance monitoring. Based on your connected data sources and channels, AI can give you the key insights on any topic you’d like to know in seconds.\u003C/p>\u003Cp>For example, Whatagraph’s \u003Ca href=\"https://www.youtube.com/watch?v=Jecv7tgUYBo\">AI chatbot\u003C/a> can answer any questions about all your connected data or marketing campaigns in natural language—just like talking to your personal data expert.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_KPI_dashboard_AI_insights_17bb43d3b0.gif\" alt=\"Marketing KPI Dashboard AI Insights - Dashboard with reports, folders, search, and team member information.\">\u003C/p>\u003Ch3>5. Customize the dashboard for each client\u003C/h3>\u003Cp>Every client has unique business objectives, which means a one-size-fits-all dashboard rarely delivers real value. \u003C/p>\u003Cp>Customizing your marketing KPI dashboard for each client shows that you understand their specific needs and are focused on their goals.\u003C/p>\u003Cp>Keith Kakadia, CEO at Sociallyin, emphasizes the importance of tailoring reports to match the client's strategic priorities:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Clients don’t want data dumps; they want clarity and insights. We align our dashboards with their business goals, whether it’s brand awareness, lead generation, or sales. This helps clients see how our work ties directly to their objectives.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Ronan Hickey, CEO at The Marketing Consultant, suggests using a flexible template approach:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We start with a solid template but customize it for every client. This way, we maintain consistency while adapting to specific KPIs that matter to each business. Our clients appreciate seeing metrics that are relevant to them without unnecessary noise.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Whatagraph makes it really easy for you to do this. For instance, you can create one “Master” marketing dashboard template with the layout and structure you want for a specific type of client or channel.\u003C/p>\u003Cp>Then, save it as “Team template” and duplicate it the next time you need to create a similar report for a different client. From there on, you can simply customize: \u003C/p>\u003Cul>\u003Cli>The data source — connect to your client’s data source\u003C/li>\u003Cli>Metrics — choose the metrics your client cares most about\u003C/li>\u003Cli>Widgets — choose the widgets that would display the information in the most digestible way for your clients\u003C/li>\u003C/ul>\u003Cp>This is one of the “tricks” \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">Peak Seven\u003C/a> digital marketing agency used to cut down 63 hours on reporting AND deliver sleek, customized reports to their clients. \u003C/p>\u003Cp>You can get inspiration from \u003Ca href=\"https://whatagraph.com/templates\">one of our marketing dashboard templates here\u003C/a>, or \u003Ca href=\"https://whatagraph.com/book-a-call\">talk to us\u003C/a> to start using them. \u003C/p>\u003Ch2>How to Structure a Marketing KPI Dashboard (with Examples)\u003C/h2>\u003Cp>The key to an effective KPI dashboard marketing is to balance big-picture insights with detailed channel performance. Here's how to do it:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Start with a high-level performance overview:\u003C/strong> Share key insights upfront, like overall ROI, total conversions, and campaign performance trends. This helps clients or executives grasp the main takeaways without getting lost in the details.\u003C/li>\u003Cli>\u003Cstrong>Drill down into specific channel metrics:\u003C/strong> Break down performance by channel—like Google Ads, Meta Ads, TikTok, and others—so stakeholders can see which platforms are driving results.\u003C/li>\u003C/ol>\u003Cp>The best part is on Whatagraph, you can have different “tabs” in ONE report, rather than have one long overwhelming report that takes too long to load. Instead, tabs keep your data organized and easy to skim through.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tabs_446c146dea.png\" alt=\"Tabs - Tabs for Top level, Meta Ads, Google Ads, Linkedin Ads, TikTok conversions, Add.\">\u003C/figure>\u003Cp>With that being said, let’s dig into the structure of each type of dashboard.\u003C/p>\u003Ch3>1. Top-level marketing KPI dashboard\u003C/h3>\u003Cp>A well-structured external marketing KPI dashboard starts with a top-level overview that quickly communicates key insights to clients or C-Suite. \u003C/p>\u003Cp>The goal is to provide a snapshot of performance, highlight important changes, and set the stage for deeper analysis in the following sections. \u003C/p>\u003Cp>We built \u003Ca href=\"https://reports.live/shared/KGoXvwa9aqjwk1rW\">an example dashboard here\u003C/a> to show you what this looks like:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_kpi_dashboard_224785ff84.png\" alt=\"Marketing Kpi Dashboard - PPC dashboard showing key metrics and charts.\">\u003C/p>\u003Cp>Here's how to create one just like this:\u003C/p>\u003Cp>\u003Cstrong>Step 1: Share summary insights and key changes\u003C/strong>\u003C/p>\u003Cp>Clients and stakeholders often don’t have time to dive into granular details. A clear summary at the top of your dashboard offers immediate value by highlighting the most important insights. This not only improves readability but also sets the context for the deeper metrics that follow.\u003C/p>\u003Cp>\u003Cstrong>How to structure this in your dashboard:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Include a summary section:\u003C/strong> Provide an overview of impressions, clicks, conversions, and spend. On Whatagraph, you can ask our AI to write a short or long summary for you and you can edit it later. \u003C/li>\u003Cli>\u003Cstrong>Highlight key wins:\u003C/strong> Showcase successful campaigns or standout performance.\u003C/li>\u003Cli>\u003Cstrong>Address issues:\u003C/strong> Point out significant drops or areas needing improvement.\u003C/li>\u003Cli>\u003Cstrong>Provide recommendations:\u003C/strong> Suggest next steps to improve performance based on the data.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/step_1_top_level_c79a3542eb.png\" alt=\"Marketing Analytics - Performance dashboard showing PPC metrics and analysis.\">\u003C/p>\u003Cp>\u003Cstrong>Step 2: Share total KPI numbers clients care about\u003C/strong>\u003C/p>\u003Cp>Clients want to know the big numbers without sifting through complex data. Displaying total impressions, clicks, and conversions as single-metric widgets makes it easy for them to understand overall performance at a glance.\u003C/p>\u003Cp>\u003Cstrong>How to structure this in your dashboard:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Use single-metric widgets:\u003C/strong> Display key metrics like impressions, clicks, conversions, and total spend.\u003C/li>\u003Cli>\u003Cstrong>Color code the results:\u003C/strong> Use green for positive performance and red for areas that need attention.\u003C/li>\u003Cli>\u003Cstrong>Provide context:\u003C/strong> Include comparison data, such as percentage change from the previous period.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/step_2_top_level_085273761d.png\" alt=\"Top Level - Three metrics cards displaying impression, click, and conversion data.\">\u003C/p>\u003Cp>\u003Cstrong>Step 3: Show the goals for each KPI and progress\u003C/strong>\u003C/p>\u003Cp>Showing progress against set goals helps align marketing performance with business objectives. It answers the question, \"Are we on track to meet our targets?\"\u003C/p>\u003Cp>\u003Cstrong>How to structure this in your dashboard:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Set clear goals for each metric:\u003C/strong> Define targets for impressions, clicks, and conversions.\u003C/li>\u003Cli>\u003Cstrong>Visualize progress:\u003C/strong> Use progress bars to show how close each metric is to achieving its goal.\u003C/li>\u003Cli>\u003Cstrong>Include threshold indicators:\u003C/strong> Add checkmarks or alerts to signal when goals are met or if metrics are underperforming.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/step_3_top_level_481f6742aa.png\" alt=\"Step 3 Top Level - Three panels show impressions, clicks, and conversions with progress bars.\">\u003C/p>\u003Cp>\u003Cstrong>Step 4: Break down each KPI by channel using a pie chart\u003C/strong>\u003C/p>\u003Cp>Not all channels contribute equally to your marketing success. A pie chart helps illustrate which channels drive the most impact, offering quick insights into where marketing budgets and efforts are paying off.\u003C/p>\u003Cp>\u003Cstrong>How to structure this in your dashboard:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create a pie chart for conversions by channel:\u003C/strong> Display how much each channel (e.g., Google Ads, Facebook Ads) contributes to total conversions.\u003C/li>\u003Cli>\u003Cstrong>Emphasize the leading channel:\u003C/strong> Use clear labeling and color coding to highlight top-performing channels.\u003C/li>\u003Cli>\u003Cstrong>Include percentage data:\u003C/strong> Show both raw numbers and percentages to give a complete picture of channel performance.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/step_4_top_level_a9dec72adb.png\" alt=\"Step 4 Top Level - Donut chart showing conversions by channel, Google Ads dominates.\">\u003C/p>\u003Cp>\u003Cstrong>Step 5: Break down KPIs by channel and source using a multi-breakdown widget\u003C/strong>\u003C/p>\u003Cp>To make informed decisions, you need to understand not only which channels perform well but also which specific campaigns or ad sets drive results. This step adds granularity to your analysis.\u003C/p>\u003Cp>\u003Cstrong>How to structure this in your dashboard:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Use a multi-breakdown widget:\u003C/strong> Display impressions, clicks, and spend by both channel and specific source.\u003C/li>\u003Cli>\u003Cstrong>Highlight high-performing sources:\u003C/strong> Identify which campaign names or sources contribute the most to key metrics.\u003C/li>\u003Cli>\u003Cstrong>Provide actionable insights:\u003C/strong> Include commentary or tooltips to explain why certain sources perform better than others.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/step_5_top_level_b51ec772f0.png\" alt=\"Step Top Level - Table showing effort breakdown by channel and source.\">\u003C/p>\u003Cp>\u003Cstrong>Step 6: Break down all active campaigns by account manager and region\u003C/strong>\u003C/p>\u003Cp>For agencies managing multiple campaigns across different regions and account managers, this step offers a clear view of who is driving results and where. This insight is particularly useful for optimizing resource allocation.\u003C/p>\u003Cp>\u003Cstrong>How to structure this in your dashboard:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>List all active campaigns:\u003C/strong> Include campaign names, sources, and account managers.\u003C/li>\u003Cli>\u003Cstrong>Show performance by region:\u003C/strong> Display metrics like impressions, clicks, spend, and conversions by region.\u003C/li>\u003Cli>\u003Cstrong>Organize by account manager:\u003C/strong> This helps pinpoint who is excelling and where additional support might be needed.\u003C/li>\u003C/ul>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/step_6_top_level_871f860a9e.png\" alt=\"Step 6 Top Level - A table showing active campaign data, sorted by impressions.\">2. Channel-specific marketing performance dashboard\u003C/h3>\u003Cp>When creating a channel-specific marketing KPI dashboard, such as for Google Ads, it’s crucial to present data in a clear, visually appealing, and actionable way. Each step should guide the viewer from top-level performance metrics down to specific campaign insights. \u003C/p>\u003Cp>Here's a step-by-step guide on how to structure this dashboard:\u003C/p>\u003Cp>\u003Cstrong>Step 1: Show key KPIs for the specific channel using single-metric widgets\u003C/strong>\u003C/p>\u003Cp>Clients want a quick snapshot of critical metrics like impressions, clicks, and sales made. Presenting these KPIs as single-metric widgets not only keeps the dashboard clean but also makes it easy to absorb key information at a glance.\u003C/p>\u003Cp>\u003Cstrong>How to structure this in your dashboard:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Display core metrics:\u003C/strong> Include impressions, clicks, and sales.\u003C/li>\u003Cli>\u003Cstrong>Use colorful icons:\u003C/strong> Add engaging visuals like eye icons for impressions, chat bubbles for engagement, and shopping cart icons for sales.\u003C/li>\u003Cli>\u003Cstrong>Highlight changes:\u003C/strong> Show percentage changes from the previous period in green (for positive trends) and red (for declines).\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/step_1_d4d48a6773.png\" alt=\"Step 1 - Four cards show metrics: impressions, clicks, and sales. Each has an icon and text.\">\u003Cstrong>Step 2: Show the goals for each KPI and progress\u003C/strong>\u003C/p>\u003Cp>Setting clear goals for each KPI helps measure performance against benchmarks. It gives clients a clear sense of whether marketing efforts are on track.\u003C/p>\u003Cp>\u003Cstrong>How to structure this in your dashboard:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Set specific goals for each metric:\u003C/strong> Define targets for impressions, clicks, and sales.\u003C/li>\u003Cli>\u003Cstrong>Visualize progress with bars:\u003C/strong> Use progress bars to show how close each metric is to reaching its target.\u003C/li>\u003Cli>\u003Cstrong>Add status indicators:\u003C/strong> Display checkmarks when goals are met, helping clients quickly see successes.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/step_2_440ac81d9f.png\" alt=\"Step 2 - Three progress bars showing impressions, clicks, and sales, all surpassing their goal.\">\u003C/figure>\u003Cp>\u003Cstrong>Step 3: Break down best performing ad segments using a multi-breakdown table\u003C/strong>\u003C/p>\u003Cp>A multi-breakdown table provides deeper insights into which demographics or segments are responding best to your ads. This data is invaluable for refining targeting strategies.\u003C/p>\u003Cp>\u003Cstrong>How to structure this in your dashboard:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Segment data by demographics:\u003C/strong> Include age ranges, clicks, impressions, cost per conversion, and click-through rates (CTR).\u003C/li>\u003Cli>\u003Cstrong>Use conditional formatting:\u003C/strong> Highlight the best and worst-performing segments with color coding.\u003C/li>\u003Cli>\u003Cstrong>Provide insights:\u003C/strong> Add tooltips or notes explaining why certain segments outperform others.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/step_3_44041ddde4.png\" alt=\"Step 3 - Performance data table by age range showing impressions, clicks, cost, Ctr.\">\u003C/figure>\u003Cp>\u003Cstrong>Step 4: Show best performing ad segments at a glance using a pie chart\u003C/strong>\u003C/p>\u003Cp>A pie chart provides a quick, visual representation of which segments contribute the most to conversions. It's ideal for showing proportion-based insights without overwhelming the viewer with raw numbers.\u003C/p>\u003Cp>\u003Cstrong>How to structure this in your dashboard:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create a pie chart for age segments:\u003C/strong> Show conversion distribution across age groups.\u003C/li>\u003Cli>\u003Cstrong>Emphasize the leading segment:\u003C/strong> Use distinct colors to highlight top-performing segments.\u003C/li>\u003Cli>\u003Cstrong>Include percentage values:\u003C/strong> Display the share of conversions each segment contributes.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/step_4_b72c12b9a1.png\" alt=\"Step 4 - Doughnut chart showing age segment performance: Other (51.56%) and UNDETERMINED (48.25%).\">\u003C/figure>\u003Cp>\u003Cstrong>Step 5: Show the correlation between cost and clicks using a line chart\u003C/strong>\u003C/p>\u003Cp>Visualizing the relationship between cost and clicks over time helps identify whether increases in spend are effectively driving engagement. It also highlights trends, anomalies, and potential opportunities for optimization.\u003C/p>\u003Cp>\u003Cstrong>How to structure this in your dashboard:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Plot cost and clicks on a line chart:\u003C/strong> Use different colors for current and previous periods to make trends easy to spot.\u003C/li>\u003Cli>\u003Cstrong>Display data over time:\u003C/strong> Include monthly or weekly breakdowns to track performance trends.\u003C/li>\u003Cli>\u003Cstrong>Add annotations:\u003C/strong> Highlight significant changes or anomalies, such as spikes in costs without a matching increase in clicks.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/step_5_0bc59cd932.png\" alt=\"Step 5 - Graph showing the correlation between cost and clicks and cost per conversion.\">\u003C/figure>\u003Cp>\u003Cstrong>Step 6: Show best performing ads for both display and search campaigns\u003C/strong>\u003C/p>\u003Cp>Clients need to see which ads and campaigns generate the best results. This helps justify ad spend and informs future creative and targeting strategies.\u003C/p>\u003Cp>\u003Cstrong>How to structure this in your dashboard:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Include both display and search ads:\u003C/strong> Show performance metrics for each ad type separately.\u003C/li>\u003Cli>\u003Cstrong>Highlight key metrics:\u003C/strong> Display impressions, clicks, and conversions for each ad.\u003C/li>\u003Cli>\u003Cstrong>Add visuals for display ads:\u003C/strong> Include thumbnails or previews of video and banner ads to make the data more engaging.\u003C/li>\u003Cli>\u003Cstrong>Provide actionable insights:\u003C/strong> Indicate which ads might benefit from increased budgets or further optimization.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/step_6_2e8579b3df.png\" alt=\"Marketing Analytics Tools - Three ads showing impressions and clicks data.\">\u003C/figure>\u003Ch2>How to Create a Marketing KPI Dashboard [Step-by-Step] \u003C/h2>\u003Cp>Now that you know how to structure a KPI dashboard, let's look into how to actually create one.\u003C/p>\u003Cp>With Whatagraph, this is easy. All you need to do is:\u003C/p>\u003Col>\u003Cli>Connect your data\u003C/li>\u003Cli>Organize your data\u003C/li>\u003Cli>Choose a dashboard template or create one from scratch\u003C/li>\u003Cli>White-label the dashboard\u003C/li>\u003Cli>Share the dashboard\u003C/li>\u003C/ol>\u003Ch3>Step 1: Connect all your data\u003C/h3>\u003Cp>Your first step is to bring in all the data from your sources and channels for all clients. \u003C/p>\u003Cp>On Whatagraph, you can automatically bring in data from \u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing channels\u003C/a> including:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Paid advertising:\u003C/strong> e.g. Google Ads, Meta Ads, TikTok Ads\u003C/li>\u003Cli>\u003Cstrong>Organic social:\u003C/strong> e.g. Facebook, LinkedIn, Pinterest\u003C/li>\u003Cli>\u003Cstrong>SEO: \u003C/strong>e.g. SE Ranking, AccuRanker, Ahrefs\u003C/li>\u003Cli>\u003Cstrong>Email marketing:\u003C/strong> e.g. Constant Contact, Klaviyo, ActiveCampaign\u003C/li>\u003Cli>\u003Cstrong>eCommerce: \u003C/strong>e.g. Shopify, Magento, WooCommerce\u003C/li>\u003Cli>\u003Cstrong>Analytics: \u003C/strong>e.g. Matamo, Google Analytics 4, Piwik Pro\u003C/li>\u003C/ul>\u003Cp>The best thing is these integrations are \u003Cstrong>direct and native\u003C/strong> – meaning the connections are stable and the data on your dashboard is always up to date. This also means you don’t need to use a third-party connector like Funnel or Supermetrics to visualize your data. \u003C/p>\u003Cp>Third-party connectors are notorious for breaking constantly or sending late data to your digital marketing KPI dashboard, which results in inaccurate or broken reports. Whereas, with Whatagraph, you’ll get real-time, fresh data on your dashboards.\u003C/p>\u003Cp>But more importantly, native integrations mean our Engineers can quickly resolve bugs (if there are any) without having to get a third-party company involved. \u003C/p>\u003Cp>Apart from these integrations, you can connect any other data source you have, including offline data (store visits, TV advertising, etc), in several ways:\u003C/p>\u003Cul>\u003Cli>Google BigQuery connection\u003C/li>\u003Cli>Custom API connection\u003C/li>\u003Cli>Google Sheets\u003C/li>\u003Cli>Manual copy/pasting Excel, Google Sheets, or CSV data in Offline Widgets. (see below)\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/offline_data_f393d4befd.gif\" alt=\"Offline Data - Report edit interface with 'Widgets' tab selected.\">This way, you get:\u003C/p>\u003Cp>✅ A centralized view of all your performance metrics across platforms and tools.\u003C/p>\u003Cp>✅ Accurate and relevant data in every report you send.\u003C/p>\u003Ch3>Step 2: Organize your data\u003C/h3>\u003Cp>Once your data sources are connected, the next step is to organize your data in a way that is easy to digest for your team and clients. \u003C/p>\u003Cp>This means:\u003C/p>\u003Cul>\u003Cli>Creating data blends from different sources\u003C/li>\u003Cli>Unifying dimension names\u003C/li>\u003Cli>Standardizing campaign names \u003C/li>\u003Cli>Matching metric names\u003C/li>\u003Cli>Segmenting data by specific demographics or geographics\u003C/li>\u003C/ul>\u003Cp>Here’s an example.\u003C/p>\u003Cp>For marketers, it's common to have internal campaign names packed with abbreviations, dates, and jargon—like \u003Ci>\"RTG_Q1_Tier3_012023.\"\u003C/i>\u003C/p>\u003Cp>While these names might make sense to your marketing team, they can confuse clients or C-Suite and make your dashboards hard to understand.\u003C/p>\u003Cp>For instance, in this screenshot we can see that the Campaign names are really confusing, yet there is one repeating keyword - 'Retargeting'.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/organize_7dd0803cc1.png\" alt=\"Organize - Campaign performance metrics: impressions and clicks per campaign.\">With Whatagraph, you can fix this in seconds. By setting a simple channel-level condition rule, you can automatically rename every campaign containing the keyword \"Retargeting\" to display as just \"Retargeting.\"\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/organize_2_94a683c30e.png\" alt=\"Organize - Interface showing campaign names, impressions, and clicks.\">The result is a standardized, unified marketing analytics dashboard that both your teammates and clients can easily understand. And the benefits of this are:\u003C/p>\u003Cul>\u003Cli>Fewer back-and-forth questions about the data on reports \u003C/li>\u003Cli>Less data discrepancies\u003C/li>\u003Cli>More comprehensive view of performance\u003C/li>\u003C/ul>\u003Ch3>Step 3: Choose a dashboard template or start from scratch\u003C/h3>\u003Cp>Once you’ve organized your data, you’re now ready to visualize it.\u003C/p>\u003Cp>On Whatagraph, you can do so in three key ways:\u003C/p>\u003Col>\u003Cli>Start from a blank page and use our \u003Ca href=\"https://help.whatagraph.com/en/articles/8056783-3-adding-widgets-to-a-report\">drag-and-drop widgets\u003C/a> to add metrics onto the dashboard.\u003C/li>\u003Cli>Use one of our \u003Ca href=\"https://whatagraph.com/templates\">ready-made report templates\u003C/a> or \u003Ca href=\"https://whatagraph.com/dashboard-examples\">dashboard examples\u003C/a>.\u003C/li>\u003Cli>Use our \u003Ca href=\"https://whatagraph.com/blog/articles/smart-builder-reports\">Smart Builde\u003C/a>r to instantly create dashboards for your favorite marketing channels (e.g. Google Analytics 4, Google Ads).\u003C/li>\u003C/ol>\u003Cp>This video breaks it down in detail:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/688c4764ca694cfea127ba5d4c92698d?sid=8d9c2894-4b2b-4dc0-970c-98e0f33cfa71\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>When it comes to adding metrics, you can do so in 5 different ways:\u003C/p>\u003Col>\u003Cli>Build your own metrics\u003C/li>\u003Cli>Pre-made metrics\u003C/li>\u003Cli>Widget templates\u003C/li>\u003Cli>Offline data\u003C/li>\u003Cli>Use Smart Builder\u003C/li>\u003C/ol>\u003Cp>For new users, we always recommend starting from pre-made widgets, which makes life easier and is much faster to build your report. You don’t need to write any codes or work with any spreadsheets — just drag and drop on your dashboard and that’s it.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/widget_86fdce549a.gif\" alt=\"widget.gif\">\u003C/p>\u003Cp>When it comes to adding metrics, you can do so in 5 different ways:\u003C/p>\u003Col>\u003Cli>Build your own metrics\u003C/li>\u003Cli>Pre-made metrics\u003C/li>\u003Cli>Widget templates\u003C/li>\u003Cli>Offline data\u003C/li>\u003Cli>Use Smart Builder\u003C/li>\u003C/ol>\u003Cp>For new users, we always recommend starting from pre-made widgets, which makes life easier and is much faster to build your report. You don’t need to write any codes or work with any spreadsheets — just drag and drop on your dashboard and that’s it.\u003C/p>\u003Cp>The widgets are also fully-interactive. You can resize them however you want – horizontally and vertically.\u003C/p>\u003Cp>You can also:\u003C/p>\u003Cp>✅ Change the orientation of your reports as Landscape or Portrait\u003C/p>\u003Cp>✅ Save reports as “templates” and re-use them the next time\u003C/p>\u003Cp>✅ Edit linked reports in one go, rather than one by one\u003C/p>\u003Cp>✅ Add multiple “Tabs” within a single report to visualize performance from different channels or campaigns\u003C/p>\u003Ch3>Step 4. White-label the dashboard \u003C/h3>\u003Cp>All done with the visualization side of things?\u003C/p>\u003Cp>You can go a step further and \u003Ca href=\"https://whatagraph.com/white-label\">white-label your dashboard\u003C/a> with your client’s or company’s branding. \u003C/p>\u003Cp>Here’s what you can customize on Whatagraph:\u003C/p>\u003Cul>\u003Cli>Logo – Upload your logo or your client’s logo for a fully personalized look.\u003C/li>\u003Cli>Colors – Match your reports to brand guidelines with custom color schemes.\u003C/li>\u003Cli>Headers & footers – Add important notes or branding elements.\u003C/li>\u003Cli>Custom domains – Host and share reports on your own domain.\u003C/li>\u003Cli>Widgets & icons – Adjust widget colors and icons to align with your brand’s aesthetic.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/white_label_0c55434c72.png\" alt=\"White Label - Settings screen with color theme options and campaign preview.\">\u003C/p>\u003Ch3>Step 5. Share the dashboard\u003C/h3>\u003Cp>Finally, it’s time to share the dashboard with your clients or C-Suite. \u003C/p>\u003Cp>On Whatagraph, you can do so in three ways:\u003C/p>\u003Col>\u003Cli>Send live links to clients with real-time data—you can password-protect these links or change whether you want readers to change the date ranges\u003C/li>\u003Cli>Share PDFs, Excel spreadsheets, or CSV files\u003C/li>\u003Cli>Set up automated emails that go out daily, weekly, or monthly—in your own branding\u003C/li>\u003C/ol>\u003Ch2 style=\"text-align:justify;\">5 Marketing Dashboard Examples\u003C/h2>\u003Cp style=\"text-align:justify;\">Here are \u003Ca href=\"https://whatagraph.com/dashboard-examples\">more examples of marketing dashboards\u003C/a> with different use cases that should get you inspired.\u003C/p>\u003Ch3 style=\"text-align:justify;\">SEO dashboard\u003C/h3>\u003Cp style=\"text-align:justify;\">Our \u003Ca href=\"https://whatagraph.com/templates/seo-dashboard/\">SEO dashboard template\u003C/a> has all the metrics you need to successfully track your clients’ on-page and off-page SEO and content marketing progress. With metrics such as new organic traffic, keyword movements, the conversion rate from organic traffic, new and lost backlinks and many others, this is a comprehensive dashboard that any SEO can use in their work without many changes.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/seo_reporting_dashboard_e8cb944afd.png\" alt=\"SEO reporting dashboard from Whatagraph\">\u003C/p>\u003Ch3 style=\"text-align:justify;\">Digital Marketing Dashboard\u003C/h3>\u003Cp style=\"text-align:justify;\">For clients that need a broader scope of services, a \u003Ca href=\"https://whatagraph.com/digital-marketing-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing dashboard\u003C/a> covers a wide range of metrics to track their campaign performance. It includes metrics such as bounce rate, conversion rate, organic search traffic, return on ad spend, overall marketing ROI and others.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/digital_marketing_dashboard_42b28989cb.png\" alt=\"Digital marketing dashboard from Whatagraph\">\u003C/p>\u003Ch3 style=\"text-align:justify;\">Email Marketing Dashboard\u003C/h3>\u003Cp style=\"text-align:justify;\">No matter which email marketing service provider you use, the \u003Ca href=\"https://whatagraph.com/templates/email-marketing-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing dashboard\u003C/a> is a great addition to your toolset. It has all the right widgets to show email campaign performance, along with the most important email marketing metrics that clients can understand and act on.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/email_marketing_dashboard_3cc97598d3.png\" alt=\"Email marketing dashboard from Whatagraph\">\u003C/p>\u003Ch3 style=\"text-align:justify;\">Social Media Dashboard\u003C/h3>\u003Cp style=\"text-align:justify;\">Get a full overview of a client’s social media marketing performance with this \u003Ca href=\"https://whatagraph.com/templates/social-media-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">social media dashboard\u003C/a>. It covers all the aspects you need for relevant and accurate reporting, including organic and paid social media efforts. With a little bit of tweaking, you can create a social media dashboard your clients will love checking out on their own, without digging into complex Excel spreadsheets.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/social_media_dashboard_7134382b9e.png\" alt=\"Social media dashboard from Whatagraph\">\u003C/p>\u003Ch3>Metrics Dashboard\u003C/h3>\u003Cp>Businesses need a reliable tool to track their most important metrics and KPIs and report the status to management or stakeholders. This \u003Ca href=\"https://whatagraph.com/metrics-dashboard\">metrics dashboard\u003C/a> visualizes your cross-channel marketing efforts in a way your colleagues understand. You can use it to increase accountability, prove ROI, and keep everyone in the loop with your department's results.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/metrics_dashboard_de216ab634.png\" alt=\"Metrics dashboard from Whatagraph\">\u003C/p>\u003Cp>Want to build a marketing KPI dashboard that brings all your data together, tracks the right metrics, and actually helps you make better decisions?\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\" target=\"_blank\" rel=\"noopener noreferrer\">Talk to us\u003C/a>, and we'll set you right up.\u003C/p>","2021-12-22T15:48:56.000Z","2025-04-05T13:45:58.918Z","2025-02-22",{"id":579,"title":580,"slug":581,"summary":582,"body":583,"read_time":21,"createdAt":584,"updatedAt":585,"publishedAt":586,"errors":31,"table_of_contents":32,"dateReorder":587},2313,"13 Best Marketing Analytics Tools in 2025: Reviews & Features","best-marketing-analytics-tools","\u003Cp>There are hundreds of marketing analytics tools out there — how do you pick the one that best fits your needs? \u003C/p>\u003Cp>To make your search easier, we reviewed 13 best marketing analytics tools highly loved by marketers and data analysts in 2025.\u003C/p>","\u003Cp>Whether you’re an agency owner, data analyst, or an in-house marketer, you’re probably looking for a marketing analytics tool that: \u003C/p>\u003Cp>✅  Is easy to set up and use\u003C/p>\u003Cp>✅  Integrates with all your marketing channels\u003C/p>\u003Cp>✅  Is highly customizable (in terms of data and reports)\u003C/p>\u003Cp>✅  Comes with extensive ready-made templates\u003C/p>\u003Cp>✅  Is dedicated to customer success and support\u003C/p>\u003Cp>In this article, we’re going to take you through 13 best marketing analytics tools that check these boxes.\u003C/p>\u003Ch2>13 Best Marketing Analytics Tools and Software in 2025\u003C/h2>\u003Cp>Before we dive into the details, here’s a list of all the tools we’ll be reviewing in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Metrics Watch\u003C/li>\u003Cli>Google Analytics 4\u003C/li>\u003Cli>Semrush\u003C/li>\u003Cli>Hubspot\u003C/li>\u003Cli>Mixpanel\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Sprout Social\u003C/li>\u003Cli>Heap\u003C/li>\u003Cli>Funnel\u003C/li>\u003Cli>Adobe Analytics\u003C/li>\u003Cli>Matomo\u003C/li>\u003C/ol>\u003Cp>Let’s dive in.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph\u003C/a> is an all-in-one marketing data platform which makes it ridiculously easy to collect, analyze, and report on your data—whether that’s PPC, social media, website performance, or more.\u003C/p>\u003Cp>Unlike other tools like \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a> or Tableau, you can \u003Cstrong>get Whatagraph up and running in a few hours\u003C/strong> (not days or weeks).\u003C/p>\u003Cp>You also don’t need to hire a data scientist or spend thousands of dollars on an implementation partner. \u003C/p>\u003Cp>Anyone on your team—whether that’s an Account Manager or a data analyst—can start analyzing data and building reports right away. \u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect\u003C/strong> to your data sources and channels in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize\u003C/strong> your data, teams, and clients on one platform. Make custom metrics and dimensions, and blend data sources together.\u003C/li>\u003Cli>\u003Cstrong>Visualize\u003C/strong> your data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\" target=\"_blank\" rel=\"noopener noreferrer\">ready-made templates\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/blog/articles/white-label-marketing-tools\" target=\"_blank\" rel=\"noopener noreferrer\">white-labeled reports\u003C/a> with custom logos, domains, and color schemes. \u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports as live links, PDFs, Excel spreadsheets, or automated emails.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Marketing_Analytics_Report_75c561dade.png\" alt=\"Marketing analytics report template - Whatagraph\">\u003C/p>\u003Cp>All of this on one fast and easy-to-use platform means:\u003C/p>\u003Cp>✅ You don’t have to waste time manually compiling data from disparate sources.\u003C/p>\u003Cp>✅ You can save up to 40 hours a month on analyzing data and creating reports.\u003C/p>\u003Cp>✅ Your data is organized on one platform and you have a clear view of marketing performance.\u003C/p>\u003Cp>✅ Your clients or the C-Suite clearly sees the value of your campaigns.\u003C/p>\u003Cp>✅ It’s easy to onboard new employees and clients.\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\" target=\"_blank\" rel=\"noopener noreferrer\">One of our customers\u003C/a> said it best:\u003C/p>\u003Cp>\u003Ci>\"To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003C/i>\u003C/p>\u003Cp>But does Whatagraph actually check all the boxes that you’re looking for? Let’s take a look. \u003C/p>\u003Ch3>#1. Seamlessly integrates with all major marketing channels.\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connect_all_our_sources_e9df1626b3_0a50b6f0a1.webp\" alt=\"Easily integrate with data sources on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/meet-performance-monitoring\" target=\"_blank\" rel=\"noopener noreferrer\">Scattered data\u003C/a> is frustrating, to say the least.\u003C/p>\u003Cp>Without a marketing analytics tool, you or your team might be taking 4-6 hours a week just to compile data from disparate channels. \u003C/p>\u003Cp>With Whatagraph, you can eliminate this tedious manual work by bringing data from 50+ marketing channels onto one platform. These include:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Analytics:\u003C/strong> Google Analytics 4, Matomo, Piwik Pro\u003C/li>\u003Cli>\u003Cstrong>PPC:\u003C/strong> Google Ads, LinkedIn Ads, Facebook Ads\u003C/li>\u003Cli>\u003Cstrong>Social Media:\u003C/strong> Facebook, Instagram, LinkedIn\u003C/li>\u003Cli>\u003Cstrong>SEO: \u003C/strong>Ahrefs, Google Search Console, Accuranker\u003C/li>\u003Cli>\u003Cstrong>eCommerce:\u003C/strong> Shopify, WooCommerce, BigCommerce\u003C/li>\u003Cli>\u003Cstrong>Email Marketing: \u003C/strong>ActiveCampaign, Klaviyo, Mailchimp\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Explore all our integrations here\u003C/i>\u003C/a>\u003Ci>. \u003C/i>\u003C/p>\u003Cp>Our Product team is also constantly working hard to add new integrations—\u003Ca href=\"https://whatagraph.com/book-a-call\" target=\"_blank\" rel=\"noopener noreferrer\">reach out to us\u003C/a> to see if we have one you need. \u003C/p>\u003Cp>You don't need to have SQL or coding skills to set these integrations up either. All you need to do is:\u003C/p>\u003Cul>\u003Cli>Choose a channel from a menu bar.\u003C/li>\u003Cli>Connect your account.\u003C/li>\u003Cli>Connect your \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-sources\" target=\"_blank\" rel=\"noopener noreferrer\">data source\u003C/a>.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Perform_hands_on_granular_analysis_internally_89397f032f.png\" alt=\"Whatagraph - connect your data sources\">\u003C/figure>\u003Cp>But it’s not about how easy these integrations are, but also how stable they are.\u003C/p>\u003Cp>In fact, most marketing analytics tools are notorious for having slow and buggy integrations due to clunky third-party connectors.\u003C/p>\u003Cp>On Whatagraph, the integrations we provide are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, which means:\u003C/p>\u003Cp>✅  They’re reliable, fast, and seamless.\u003C/p>\u003Cp>✅  You can blend data from different sources to create custom metrics and dimensions for more comprehensive reporting. \u003C/p>\u003Cp>✅  \u003Cstrong>Bugs get resolved faster\u003C/strong> without having to get a third-party company involved. \u003C/p>\u003Ch3>#2. Highly customizable. \u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Fast_cross_channel_insights_a4022e21f5_5064648242.webp\" alt=\"Create custom metrics, dimensions, and sources on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>Whatagraph offers customization at two key levels:\u003C/p>\u003Cul>\u003Cli>At the data level\u003C/li>\u003Cli>At the report level\u003C/li>\u003C/ul>\u003Cp>When we say “customize” your data, we mean:\u003C/p>\u003Cul>\u003Cli>Blending different data sources together to create new ones\u003C/li>\u003Cli>Creating custom metrics\u003C/li>\u003Cli>Creating custom dimensions \u003C/li>\u003C/ul>\u003Cp>This helps you get a more comprehensive view of marketing performance and keep your reports neat and tidy. \u003C/p>\u003Cp>For instance, say you want to see the total impressions across all your social channels – Facebook, Instagram, and LinkedIn. You can easily create a new combined metric in (literally) 2 minutes. \u003Ca href=\"https://www.loom.com/share/cef8f6a4f7dd40f090918e453a31c77f?sid=e298a709-9f5e-4b0c-9484-de06823084f8\" target=\"_blank\" rel=\"noopener noreferrer\">This video shows how\u003C/a>.\u003C/p>\u003Cp>The end result is a new metric called “Total Impressions” that you can add to your marketing reports:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_09_23_at_9_29_55_AM_d44ca65805.png\" alt=\"Custom metrics of Total Impressions - Whatagraph\">\u003Cbr>\u003Cbr>What's more, with our newly-released product, \u003Ca href=\"https://whatagraph.com/performance-monitoring\" target=\"_blank\" rel=\"noopener noreferrer\">Performance Monitoring\u003C/a>, you can:\u003C/p>\u003Cp>✅  Group 100s of scattered data sources into unified metrics in seconds, without having to do complicated blends\u003C/p>\u003Cp>✅  Slice and dice your data by client, channel, location, or whatever makes sense for your business using custom tags\u003C/p>\u003Cp>✅. Visualize key metrics from all your data sources in one place\u003C/p>\u003Cp>On the reporting side of things, you can customize your reports by:\u003C/p>\u003Cul>\u003Cli>Uploading your logo or your client’s logo \u003C/li>\u003Cli>Creating color schemes that fit your brand colors\u003C/li>\u003Cli>Adding text, headers, and footers\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_Media_Overview_53521f16fb.png\" alt=\"Whatagraph - social media overview\">\u003C/figure>\u003Ch3>#3. Comes with ready-made templates and dashboards.\u003C/h3>\u003Cp>You don’t need to have long, excruciating onboarding calls with the Support team to build your first report on Whatagraph.\u003C/p>\u003Cp>Even the least tech-savvy person on your team can easily create reports using our \u003Ca href=\"https://whatagraph.com/templates\" target=\"_blank\" rel=\"noopener noreferrer\">ready-made templates\u003C/a> and \u003Ca href=\"https://whatagraph.com/dashboard-examples\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard examples\u003C/a>.\u003C/p>\u003Cp>Here are the most popular templates among our customers: \u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/templates/marketing-analytics-report\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing analytics report template\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/ppc-reporting-tool\" target=\"_blank\" rel=\"noopener noreferrer\">PPC report template\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/templates/cross-channel-analytics-report\" target=\"_blank\" rel=\"noopener noreferrer\">Cross-channel analytics report template\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/templates/google-analytics-4-report\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4 report template\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/white-label-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">White-label dashboard template\u003C/a>\u003Cbr> \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Visualize_your_data_34fa1722f5_6e20f9da53.webp\" alt=\"Visualize your data - Whatagraph\">\u003C/figure>\u003Cp>These ready-made templates save you significant time (\u003Ca href=\"https://whatagraph.com/case-studies/uptick-marketing\">up to 40 hours a month\u003C/a>) on creating reports. \u003C/p>\u003Cp>They also help you tell a compelling story about how marketing campaigns contribute to the bottom line of your business, or your client’s business. This means:\u003C/p>\u003Cul>\u003Cli>Your marketing team gets the praise and recognition they deserve.\u003C/li>\u003Cli>You can retain your clients for longer (and even onboard new ones!).\u003C/li>\u003C/ul>\u003Cp>You can also choose to start from blank and use our \u003Ca href=\"https://help.whatagraph.com/en/articles/8056783-3-adding-widgets-to-a-report\" target=\"_blank\" rel=\"noopener noreferrer\">pre-made widgets\u003C/a>. Simply drag-and-drop them onto your blank canvas and your data will be visualized automatically. \u003C/p>\u003Cp>Then, you can share these reports through:\u003C/p>\u003Cul>\u003Cli>Live links\u003C/li>\u003Cli>PDFs \u003C/li>\u003Cli>Excel spreadsheets\u003C/li>\u003Cli>Automated emails that go out daily, weekly, or monthly\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Fully_automate_your_marketing_analytics_reports_7b54656e9a_deb0c19ff0.webp\" alt=\"Automate marketing analytics reports - Whatagraph\">\u003C/p>\u003Ch3>#4. AI insights.\u003C/h3>\u003Cp>Busy clients will often go straight for the insights section, sometimes ignoring the rest of the report. \u003C/p>\u003Cp>A problem is that digging out valuable insights from the pile of data takes a lot of time. \u003C/p>\u003Cp>Whatagraph solves this problem with two innovative AI features that save you time. \u003C/p>\u003Cp>\u003Cstrong>AI data chatbot\u003C/strong>: You can ask our \u003Ca href=\"https://www.youtube.com/watch?v=Jecv7tgUYBo\" target=\"_blank\" rel=\"noopener noreferrer\">AI chatbot\u003C/a> questions about all your connected data or campaigns in natural language—just like talking to your personal data expert. \u003C/p>\u003Cp>For example, “\u003Ci>What was the total ad spend from Google Ads and LinkedIn Ads in January last year\u003C/i>”?\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_chatbot_cef6b20a2f.png\" alt=\"Best Marketing Analytics Tools - AI chatbot in Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>AI summaries for reports: \u003C/strong>Instead of writing summaries yourself, you can generate \u003Ca href=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\" target=\"_blank\" rel=\"noopener noreferrer\">AI report summaries\u003C/a> and add them to your reports using our Text widget. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_summary_aa5a61f396.png\" alt=\"Best Marketing Analytics Tools - AI summaries in Whatagraph\">\u003C/p>\u003Cp>If needed, you can also edit the AI summary to add more granular insights or personal comments.    \u003C/p>\u003Ch3>#5. Fast and friendly Customer Success.\u003C/h3>\u003Cp>No matter how easy a platform is, there are times when you just need some human help to get everything up and running correctly.\u003C/p>\u003Cp>At Whatagraph, you can reach out to us instantly via live chat on our website or email.\u003C/p>\u003Cp>Our amazing Customer Support team will \u003Cstrong>get back to you within\u003C/strong> \u003Cstrong>34 seconds to 4 minutes\u003C/strong>, and \u003Cstrong>resolve issues within 5 to 24 hours\u003C/strong>. \u003C/p>\u003Cp>And all our pricing plans come with a dedicated Customer Success Manager who will guide you through:\u003C/p>\u003Cul>\u003Cli>Migrating your data from your current platform\u003C/li>\u003Cli>Setting up data connections\u003C/li>\u003Cli>Organizing your campaigns and data \u003C/li>\u003Cli>Automating reports\u003C/li>\u003Cli>Anything else that ensures your success\u003C/li>\u003C/ul>\u003Cp>Convinced Whatagraph is the right marketing analytics tool for you? \u003Ca href=\"https://whatagraph.com/book-a-call\" target=\"_blank\" rel=\"noopener noreferrer\">Book a call\u003C/a> and we'll show you how we can help you. \u003C/p>\u003Cp>\u003Cstrong>Who is Whatagraph for?\u003C/strong>\u003C/p>\u003Cp>Whatagraph is ideal for large full-service marketing agencies and enterprises with many scattered marketing data sources to monitor, analyze, and report. \u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>All-in-one marketing analytics solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Makes results easy to interpret \u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Just one data warehouse destination is available so far (We're launching a new destination soon!)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. \u003C/p>\u003Cp>You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\" target=\"_blank\" rel=\"noopener noreferrer\">Get a 7-day free trial\u003C/a> and see how Whatagraph simplifies your marketing analytics and reporting. \u003C/p>\u003Ch2>2. Metrics Watch \u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Metrics_Watch_1f2fc29357.png\" alt=\"Metrics Watch report\">\u003C/figure>\u003Cp>\u003Ca href=\"https://metricswatch.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Metrics Watch\u003C/a> is an email-based digital marketing analytics tool for marketers and agencies. It allows marketers to send daily, weekly, or monthly reports directly inside the email body so clients can conveniently view their marketing performance data in their inbox. \u003C/p>\u003Cp>This tool lets you combine data from multiple marketing channels (including Google Analytics 4, Google Ads, Microsoft (Bing) Advertising, Facebook, Google Sheets, Mailchimp, and more) and visualize it using charts and graphs.\u003C/p>\u003Cp>\u003Cstrong>Key features: \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Pre-made report templates\u003C/li>\u003Cli>Drag-and-drop visualization builder \u003C/li>\u003Cli>Automated report delivery\u003C/li>\u003Cli>White-label reports\u003C/li>\u003Cli>Create identical reports in bulk\u003C/li>\u003Cli>Custom PPC markup option\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who is Metrics Watch for?\u003C/strong>\u003C/p>\u003Cp>Digital agencies, freelancers, SaaS businesses, and other marketers who need a quick way of sharing marketing results with their clients or stakeholders. \u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Easy to set up\u003C/li>\u003Cli>Convenient report sharing in email body\u003C/li>\u003Cli>Automated reporting process\u003C/li>\u003Cli>Good support \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Limited choice of integrations compared to competitors\u003C/li>\u003Cli>Limited design options\u003C/li>\u003Cli>No blended metrics \u003C/li>\u003Cli>No data transfer option\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Four pricing plans based on the number of configured reports. Free migration service from competing software is available for all plans. \u003C/p>\u003Ch2>3. Google Analytics 4\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_Analytics_4_9e5943700a.png\" alt=\"Google Analytics 4 report \">\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations/ga4\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4\u003C/a> is an integral part of the Google Marketing Platform that offers free marketing analytics solutions for collecting and analyzing website data. \u003C/p>\u003Cp>The successor of Universal Analytics, this marketing analytics tool generates essential web and app analytics reports that give critical insights, enabling companies to make smarter and better-informed business decisions.\u003C/p>\u003Cp>Using Google Analytics 4, businesses can learn more about their website visitors, their behavior, and the best ways to convert them into loyal customers.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>User-centric metrics\u003C/li>\u003Cli>Audience analysis based on behavior, demographics, tech attributes, etc.\u003C/li>\u003Cli>Codeless event tracking\u003C/li>\u003Cli>Machine learning attribution models (only paid version)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who is Google Analytics 4 for?\u003C/strong>\u003C/p>\u003Cp>Google Analytics 4 is a digital analytics platform designed for users who need advanced data analytics capabilities to understand and improve their online presence. \u003C/p>\u003Cp>Its advanced features, such as cross-platform tracking, event-driven data models, machine learning capabilities, and enhanced customization, make it a powerful tool for marketers, business owners, product managers, data analysts, developers, e-commerce businesses, nonprofits, and educational institutions alike.\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Provides a holistic view of user behavior across platforms\u003C/li>\u003Cli>Anticipates future trends using predictive analytics \u003C/li>\u003Cli>Customizable dashboards and reports\u003C/li>\u003Cli>Works seamlessly with other Google services and marketing tools\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>No Views are allowed in the free GA4 version\u003C/li>\u003Cli>Challenging to build reports and extract insights\u003C/li>\u003Cli>Data retention is limited to 14 months for the free version\u003C/li>\u003Cli>Data sampling in reports \u003C/li>\u003Cli>Non-existent customer support\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>An easier way to extract insight from GA4\u003C/strong>\u003C/p>\u003Cp>A serious disadvantage of Google Analytics 4 is the difficulty of building reports. \u003C/p>\u003Cp>The native GA4 reporting gives you just a handful of customization options. There are seven Exploration Report templates, but there’s no way to change the information. \u003C/p>\u003Cp>And if you create new reports from scratch, you face another set of challenges:\u003C/p>\u003Cul>\u003Cli>First, you need to standardize and consolidate data across different data streams and dimensions to ensure the data is consistent and accurate.\u003C/li>\u003Cli>Then, you need to have a clear understanding of the client’s business KPIs to ensure the data is presented in a relevant order that helps decision-making.\u003C/li>\u003Cli>Finally, you must configure all the dimensions, metrics, and segment details \u003Ci>before\u003C/i> the visualization appears, which can lead to a painstaking trial-and-error session. This is especially true since you can’t save any visualization you create along the way as a template. \u003C/li>\u003C/ul>\u003Cp>Whatagraph offers a much more intuitive, faster, and flexible GA4 reporting method. Using a drag-and-drop visualization builder, you can easily adapt our \u003Ca href=\"https://whatagraph.com/google-analytics-4-dashboard\">GA4 dashboard\u003C/a> to your needs and save it at any stage as a new template. \u003C/p>\u003Cp>\u003Cstrong>How to solve limited data storage and sampling?\u003C/strong>\u003C/p>\u003Cp>By default, Google Analytics 4 stores your data for 14 months, and unless you upgrade to a much more expensive Analytics 360 version, it’s gone for good. \u003C/p>\u003Cp>Another problem is the data sampling, which was grandfathered from Universal Analytics. \u003C/p>\u003Cp>Namely, to analyze vast amounts of data — and balance both speed and accuracy — GA4 sometimes samples a portion of your traffic data. This can lead to inaccuracies in your reports, especially if the sample is not large enough, e.g., when you’re trying to compare results between two running campaigns. \u003C/p>\u003Cp>Both issues can be solved if you start “owning” your marketing data. By moving your data to a warehouse, you bypass both the limited data retention and data sampling issues as you work with your own data. \u003C/p>\u003Cp>And if you use Whatagraph’s \u003Ca href=\"https://whatagraph.com/data-transfer/google-bigquery\" target=\"_blank\" rel=\"noopener noreferrer\">no-code data transfer\u003C/a>, you don’t need a data specialist to set up anything. You can create scheduled data transfers for any of your sources in just a few clicks. \u003C/p>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Google Analytics 4 is free if you use the free version. A paid plan called Google Analytics 360 includes advanced analytics features, such as attribution modeling and data integration. To learn more about how much the paid version might cost you, visit our article on \u003Ca href=\"https://whatagraph.com/blog/articles/google-analytics-pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics pricing\u003C/a>.\u003C/p>\u003Ch2>4. Semrush\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Semrush_12cbe55a40.png\" alt=\"Semrush report\">\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations/semrush\" target=\"_blank\" rel=\"noopener noreferrer\">Semrush\u003C/a> is a comprehensive digital marketing analysis tool that merges SEO, content marketing, competitor analysis, PPC, and social media monitoring capabilities. It is a critical solution for all companies who want to monitor and analyze their online presence.\u003C/p>\u003Cp>The base of Semrush's offerings is the powerful SEO toolkit, which gives users insights into keyword rankings, backlink opportunities, and site health. \u003C/p>\u003Cp>In addition, the platform offers detailed analytics on competitors’ initiatives, including their search engine marketing tactics and advertising content. This allows businesses to benchmark their performance and identify areas for improvement.\u003C/p>\u003Cp>In the content marketing department, Semrush offers tools designed to improve content strategy and creation. \u003C/p>\u003Cp>This includes content auditing capabilities, topic research tools, and SEO writing assistants that help writers optimize content for search engines and the intended audience.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Keyword research\u003C/li>\u003Cli>On-page SEO\u003C/li>\u003Cli>Competition analysis\u003C/li>\u003Cli>Local SEO\u003C/li>\u003Cli>Rank tracking\u003C/li>\u003Cli>Content optimization\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who is Semrush for?\u003C/strong>\u003C/p>\u003Cp>Semrush is a tool of choice for marketing managers in businesses of all sizes who want to optimize their online visibility across key channels and create engaging content for users.\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Extensive keyword data\u003C/li>\u003Cli>Information listing management\u003C/li>\u003Cli>Local search query monitoring\u003C/li>\u003Cli>Integration with other platforms like Google Analytics 4 or Google Search Console\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Limited database for certain languages or regions\u003C/li>\u003Cli>Limited reporting and data management capabilities\u003C/li>\u003Cli>Steep learning curve due to a huge number of functions\u003C/li>\u003Cli>Expensive add-ons\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Semrush offers three pricing plans based on the number of projects, tracked keywords, and the number of results per project. Numerous paid add-ons are also available.\u003C/p>\u003Ch2>5. Hubspot\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Hub_Spot_bc553f7daf.png\" alt=\"HuBSpot report\">\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations/hubspot\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot\u003C/a> is a game-changing software for marketing analytics for B2B businesses looking to optimize their digital marketing performance. \u003C/p>\u003Cp>Using the HubSpot email tool, users can create and send highly personalized professional emails, supported by a large base of email templates and advanced segmentation options.\u003C/p>\u003Cp>However, what gives HubSpot a spot on this list is its robust marketing analytics. Using comprehensive reports and real-time customer data, marketers can gain actionable insights into the performance of their email marketing campaigns. \u003C/p>\u003Cp>This data allows businesses to identify what works and what doesn’t and refine their approach for better results. \u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Free CRM (for a limited number of contacts)\u003C/li>\u003Cli>AI content writer\u003C/li>\u003Cli>Website builder\u003C/li>\u003Cli>Live visitor chat\u003C/li>\u003Cli>Drag-and-drop email builder\u003C/li>\u003Cli>Marketing automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who is HubSpot for?\u003C/strong>\u003C/p>\u003Cp>As inbound marketing and sales software, HubSpot is a good choice for any growing B2B company that wants to attract visitors, convert leads, and close customers. It can also sync data across teams and devices through automatic updates. \u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>A large number of analytic KPIs and metrics\u003C/li>\u003Cli>Built-in charts, data sources, and filters\u003C/li>\u003Cli>Customer and campaign segmentation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>A large number of features might prove challenging for some users\u003C/li>\u003Cli>Not so intuitive to remove add-on features\u003C/li>\u003Cli>Steep enterprise pricing plan\u003C/li>\u003Cli>Limited free tools suite\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>HubSpot has an elaborate pricing scheme based on the product category, number of users, marketing contacts, and added features. \u003C/p>\u003Ch2>6. Mixpanel\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Mixpanel_da23c0af7c.png\" alt=\"Mixpanel report\">\u003C/figure>\u003Cp>Mixpanel is a user analytics platform that tracks user interactions with web and mobile applications and provides detailed insights into user behavior and engagement patterns. \u003C/p>\u003Cp>This marketing analytics tool helps marketers immediately see how changes they implement affect user behavior. \u003C/p>\u003Cp>Unlike traditional pageview-based digital analytics platforms, Mixpanel allows marketers to track specific user actions in an app or website, such as playing a video, adding items to a cart, or sharing content.\u003C/p>\u003Cp>In addition, Mixpanel offers advanced segmentation tools that allow teams to divide their user base into groups based on behavior, demographics, or custom events to deliver more targeted and effective marketing campaigns. \u003C/p>\u003Cp>This feature can be used to run A/B tests and further analyze what features or changes positively affect user engagement.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Integrations with various tools\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Anomaly explanations\u003C/li>\u003Cli>Event tracking\u003C/li>\u003Cli>A/B testing\u003C/li>\u003Cli>Recurring messages\u003C/li>\u003Cli>Insights formulas\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who is Mixpanel for?\u003C/strong>\u003C/p>\u003Cp>Product teams and businesses who want to understand how users interact with their product. By analyzing those insights, you can make data-informed decisions to enhance user engagement and retention. \u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Intuitive and easy to use\u003C/li>\u003Cli>Detail insights into user behavior\u003C/li>\u003Cli>Test ideas based on data-driven insights\u003C/li>\u003Cli>Powerful analytics and user segmentation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>No dynamic dashboards\u003C/li>\u003Cli>Restricted historical data on low-tier plans\u003C/li>\u003Cli>Challenging to export large datasets\u003C/li>\u003Cli>Mixed UX \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Mixpanel offers three event-based pricing plans. Events represent interactions between a user and your product. Events-based pricing calculates the cost based on the number of events, such as purchases, video views, friend requests, etc., across all projects in each period.\u003C/p>\u003Ch2>7. Tableau\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_2b6bc6e5d1.png\" alt=\"Tableau report\">\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tableau-reporting-tools\" target=\"_blank\" rel=\"noopener noreferrer\">Tableau\u003C/a> is a powerful marketing insights tool that connects to various data sources, including big data platforms, spreadsheets, and cloud databases, enabling users to integrate and analyze data from multiple channels. \u003C/p>\u003Cp>The marketing analytics platform also supports advanced analytical tasks such as trend analyses, forecasting, and statistical summaries.  \u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Ready-to-use Accelerator dashboards\u003C/li>\u003Cli>Data grouping bins\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Tableau Catalog \u003C/li>\u003Cli>Data stories\u003C/li>\u003Cli>Predictive modeling\u003C/li>\u003Cli>Geospatial analysis\u003C/li>\u003Cli>Metadata API\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who is Tableau for?\u003C/strong>\u003C/p>\u003Cp>Tableau is mainly used by data analysts, business analysts, accountants, and financial analysts, but marketers can also use it to organize and visualize their marketing data, improve their analytics processes, and implement high-converting solutions. \u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Marketing data management\u003C/li>\u003Cli>Visualization version control\u003C/li>\u003Cli>Custom SQL queries\u003C/li>\u003Cli>Interactive fiscal calendar\u003C/li>\u003Cli>AI and machine learning functionalities\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Setting up data automation requires some Python programming\u003C/li>\u003Cli>The cloud version lacks some visualization and formatting settings that are available on the desktop version\u003C/li>\u003Cli>Limited programming options for predictive functions\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Tableau has three pricing plans, Viewer, Explorer, and Creator, based on the data exploration abilities and data management functions. \u003C/p>\u003Ch2>8. Supermetrics\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_158abb4910.png\" alt=\"Supermetrics report\">\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is data aggregation and loading software for marketing analytics. The platform integrates with over 100 data sources and destinations, including Tableau, Power BI, Excel, Looker Studio, Snowflake, BigQuery, and many others. \u003C/p>\u003Cp>On the other hand, Supermetrics provides only basic data transformation features. Marketing teams who use this digital analytics tool need IT expertise or data analysts to execute data mapping and transformation. \u003C/p>\u003Cp>Another characteristic of Supermetrics is that it lacks native visualization. However, there is a library of pre-built marketing analytics templates designed for popular platforms such as Looker Studio or Google Sheets. \u003C/p>\u003Cp>The templates are created for specific marketing reporting needs such as SEO monitoring, PPC campaign analysis, social media performance, etc.  \u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Event tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003Cli>Data collection\u003C/li>\u003Cli>Multichannel tracking \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who is Supermetrics for?\u003C/strong>\u003C/p>\u003Cp>Supermetrics is a marketing tracking tool for small businesses or marketing teams with basic analytics needs and a low-to-moderate number of data sources.\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Simple and easy to use \u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy retrieval of historical data\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">Looker Studio connector can get slow\u003C/a> when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you need to contact their sales department to get quotes. We have an article that explores \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supemetrics pricing\u003C/a> in more detail. \u003C/p>\u003Ch2>9. Sprout Social\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Sprout_Social_f671be3889.png\" alt=\"Sprout Social report\">\u003C/figure>\u003Cp>Sprout Social is a social media analytics platform for scheduling and publishing content across multiple social networks from a single, unified interface. \u003C/p>\u003Cp>This simplifies social media campaign management, which in turn enables more efficient workflow and consistent messaging.\u003C/p>\u003Cp>Apart from basic scheduling, Sprout Social is an advanced analytics tool for marketing that provides deep insights into social media performance. \u003C/p>\u003Cp>These analytics help marketers understand audience behavior, campaign effectiveness, and the overall impact of social media activities on their clients’ or stakeholders’ business goals. \u003C/p>\u003Cp>The platform's listening tools analyze the sentiment and context of social conversations, offering valuable insights that can inform content creation and marketing tactics.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Social calendar\u003C/li>\u003Cli>Social content library\u003C/li>\u003Cli>Custom reports\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Chatbots integration \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who is Sprout Social for?\u003C/strong>\u003C/p>\u003Cp>Marketing agencies, businesses, and social media managers looking to analyze and optimize social media strategies and improve overall engagement across various social media platforms. \u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>User-friendly interface\u003C/li>\u003Cli>Unified inbox feature\u003C/li>\u003Cli>In-depth and customizable reports\u003C/li>\u003Cli>Social listening\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Higher cost compared to some competitors\u003C/li>\u003Cli>Limited automation features\u003C/li>\u003Cli>Limited functionality of certain integrations\u003C/li>\u003Cli>Limited reporting capabilities\u003C/li>\u003C/ul>\u003Cp>While Sprout Social has native reporting capabilities, you’ll run into limitations when you try to tailor the reports to specific client requests or combine specific metrics for your visualizations. \u003C/p>\u003Cp>Also, depending on the integration, you may not have access to historical data from when you connected your accounts. \u003C/p>\u003Cp>If you want total flexibility to design your reports, organize your metrics, and include data from all marketing sources you have, you need a dedicated \u003Ca href=\"https://whatagraph.com/marketing-reporting-software\">marketing reporting software\u003C/a> that can scale as your business grows.  \u003C/p>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Sprout Social offers four pricing plans based on the availability of advanced social media scheduling and analytics features. \u003C/p>\u003Ch2>10. Heap\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Heap_b279663663.png\" alt=\"Heap report\">\u003C/figure>\u003Cp>Heap is marketing insights software that gives you a complete understanding of your customers’ digital journeys so you can quickly improve conversion, retention, and customer experience. \u003C/p>\u003Cp>It allows you to easily divide your critical clients into relevant segments, monitor them separately, and use the insights to optimize for a better customer journey or experience.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Autocapture\u003C/li>\u003Cli>Detailed user segmentation\u003C/li>\u003Cli>Funnel analysis\u003C/li>\u003Cli>Event visualizer\u003C/li>\u003Cli>Cohort analysis\u003C/li>\u003Cli>Custom reports and dashboards\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who is Heap for?\u003C/strong>\u003C/p>\u003Cp>Data analysts and marketers to track the effectiveness of marketing campaigns, optimize conversion funnels, and segment audiences by diving deep into user behavior data analytics.\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>User-friendly interface\u003C/li>\u003Cli>Automatic capture of all user interactions\u003C/li>\u003Cli>Retrospective analysis\u003C/li>\u003Cli>Advanced segmentation and cohort analysis\u003C/li>\u003Cli>Connection with a range of third-party tools\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Expensive for smaller businesses or startups\u003C/li>\u003Cli>Advanced analyses may require a steep learning curve\u003C/li>\u003Cli>Extensive data collection can be overwhelming without effective filtering and segmentation to extract meaningful insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Heap offers four pricing plans, including a free plan, based on the specific marketing analytics needs and the available advanced functionalities. \u003C/p>\u003Ch2>11. Funnel\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_f8c54789f3.png\" alt=\"Funnel report\">\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">Funnel\u003C/a> is an analytics tool for digital marketing that automates data collection, transformation, and loading to streamline marketing reporting and analysis. \u003C/p>\u003Cp>This marketing analytics software connects with over 500 apps and platforms, including PPC, e-commerce, email marketing platforms, CRMs, and more. \u003C/p>\u003Cp>Funnel allows users to manage raw data, customize the frequency of imports and exports, and perform automated data categorization.\u003C/p>\u003Cp>However, Funnel supports a limited number of marketing analysis functions and performs only basic data transformation tasks. Any advanced data processing tasks should be done manually or using other \u003Ca href=\"https://whatagraph.com/blog/articles/data-transformation-tools\">data transformation tools\u003C/a>.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Integration with over 500 data sources\u003C/li>\u003Cli>Consolidates data from multiple sources into a single dashboard \u003C/li>\u003Cli>Custom metrics and calculations \u003C/li>\u003Cli>Automated reporting \u003C/li>\u003Cli>Exports data to various formats and destinations such as Google Data Studio, Google Sheets, Excel, and data warehouses like BigQuery and Snowflake.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who is Funnel for?\u003C/strong>\u003C/p>\u003Cp>Funnel is used by data analysts to integrate marketing data with other business data for holistic analysis. Marketing agencies can also use it to manage multiple client accounts and consolidate marketing data across various channels. \u003C/p>\u003Cp>However, since Funnel has only basic native visualization capabilities, a marketing analytics platform that covers an entire data journey would be a better choice for agencies.  \u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide range of integrations \u003C/li>\u003Cli>User-friendly interface \u003C/li>\u003Cli>Automated data handling \u003C/li>\u003Cli>Suitable for businesses of all sizes, from small teams to large enterprises\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Significantly more e than most of the competition  \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Users report delays in data updates from certain sources\u003C/li>\u003Cli>No automated reporting\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel has three plans — Starter, Business, and Enterprise, while the subscription cost is based on the number of flexpoints. Flexpoints are capacity-based units that measure your usage of connectors, destinations, and other data features.  \u003C/p>\u003Ch2>12. Adobe Analytics\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Adobe_Analytics_eefbf2d297.png\" alt=\"Adobe Analytics report\">\u003C/figure>\u003Cp>Adobe Analytics is an advanced analytics tool — part of Adobe Experience Cloud — that provides comprehensive data analysis capabilities for web and mobile applications. \u003C/p>\u003Cp>The primary function of Adobe Analytics is to collect and segment user data, which leads to detailed and customizable reports that reveal user behaviors, preferences, and trends. \u003C/p>\u003Cp>Adobe Analytics also offers advanced segmentation and cohort analysis, which allows marketers to create detailed user segments based on different criteria and track their behaviors over time. \u003C/p>\u003Cp>Finally, flow analysis and pathing tools within Adobe Analytics give marketers insights into the customer journey, demonstrating how users navigate a website or app. \u003C/p>\u003Cp>This helps marketing teams optimize user flows and boost conversion rates by addressing potential friction points.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Detailed user segmentation\u003C/li>\u003Cli>Cross-channel analytics\u003C/li>\u003Cli>Unified customer view\u003C/li>\u003Cli>Machine learning models\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>Automated reporting \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who is Adobe Analytics for?\u003C/strong>\u003C/p>\u003Cp>Marketing teams in large enterprises with complex data needs and extensive marketing campaigns.\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Comprehensive analytics\u003C/li>\u003Cli>Highly customizable reports\u003C/li>\u003Cli>Seamless integration with other Adobe Experience Cloud products\u003C/li>\u003Cli>Real-time data\u003C/li>\u003Cli>Predictive insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>High pricing structure\u003C/li>\u003Cli>Time-consuming implementation\u003C/li>\u003Cli>The depth of features might lead to overwhelming data, making it challenging to focus on key metrics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Adobe Analytics does not have a transparent, fixed pricing structure published online. Pricing is typically customized based on several factors, such as the size of the business, number of users, features and add-ons, and data volume. To obtain specific pricing, you need to contact Adobe’s sales team for a tailored quote based on your unique requirements and usage scenarios.\u003C/p>\u003Ch2>13. Matomo\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Matomo_5577699815.png\" alt=\"Matomo report\">\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations/matomo\">Matomo\u003C/a> is an open-source web analytics platform that provides detailed insights into website and mobile app performance. It is designed to offer comprehensive analytics while prioritizing user privacy and data ownership. Formerly known as Piwik, this digital analytics platform enables businesses to track and analyze user behavior, measure key performance indicators (KPIs), and optimize their digital presence.\u003Cbr> \u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Comprehensive website analytics\u003C/li>\u003Cli>Privacy and data ownership\u003C/li>\u003Cli>GDPR compliance\u003C/li>\u003Cli>Self-hosted option\u003C/li>\u003Cli>E-commerce conversion tracking\u003C/li>\u003Cli>Mobile tracking\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who is Matomo for?\u003C/strong>\u003C/p>\u003Cp>Matomo is ideal for large enterprises that prioritize data privacy and need advanced customization and extensibility.\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Highly customizable with numerous plugins\u003C/li>\u003Cli>Full control over data and compliance with privacy regulations\u003C/li>\u003Cli>Flexible and transparent open-source platform \u003C/li>\u003Cli>Both free and competitively priced version\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Self-hosting requires technical expertise to set up and maintain\u003C/li>\u003Cli>UI is less polished compared to other analytics tools\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Self-hosted versions may take up significant server resources\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Matomo has two pricing plans: On-Premise and Cloud. The Cloud plan depends on your monthly website traffic expressed as hits, while the On-Premise is initially free but includes paid add-on functionalities. \u003C/p>\u003Ch2>FAQs\u003C/h2>\u003Ch3>What is a marketing analytics tool?\u003C/h3>\u003Cp>Marketing analytics tools provide a wide range of functions, from tracking website traffic and social media engagement to analyzing customer behavior and predicting sales trends. They allow marketers to dive deeper into the data and identify patterns, customer segments, and opportunities for optimization. On the client or stakeholder side, marketing analytics tools can influence data-driven decisions. \u003C/p>\u003Ch3>What is marketing analytics software used for?\u003C/h3>\u003Cp>Marketing analytics software helps marketers get a full overview of their marketing performance. With analytics tools and software, they can track the results across all campaigns, monitor the number of leads generated by each channel, calculate metrics, report to clients or stakeholders, and more.\u003C/p>\u003Ch3>What is the future of marketing analytics?\u003C/h3>\u003Cp>In the future, marketing analytics will increasingly rely on artificial intelligence and use machine learning models for forecasting. Generative AI for marketing is becoming increasingly significant, offering capabilities like automated content generation and predictive analytics. The critical ability of generative AI in marketing analytics is to turn data into instant insights, which foster decision-making and help businesses optimize their marketing activities.\u003C/p>","2024-05-29T14:48:40.207Z","2025-04-10T08:54:34.373Z","2024-05-29T15:48:40.592Z","2024-05-30",{"id":589,"title":590,"slug":591,"summary":592,"body":593,"read_time":12,"createdAt":594,"updatedAt":595,"publishedAt":596,"errors":31,"table_of_contents":32,"dateReorder":597},2323,"9 Best Marketing Reporting Software for Agencies in 2025","marketing-reporting-software","\u003Cp>There are dozens of marketing reporting software in the market. How do you find one that \u003Ci>works for you\u003C/i>, rather than \u003Ci>against you\u003C/i>? \u003C/p>\u003Cp>In this article, we'll review the creme-of-the-crop marketing reporting tools that agencies are actually using to deliver stunning reports for their clients. \u003C/p>","\u003Cp>\u003Cstrong>In the last 3 months, \u003C/strong>I've talked to dozens of marketing agency leaders and Performance Marketers \u003Ci>(who are now our customers).\u003C/i>\u003C/p>\u003Cp>During their search for a marketing reporting software, they told me they compared different tools based on these features: \u003C/p>\u003Cp>✅  \u003Cstrong>No. of integrations\u003C/strong> – The reporting tool must connect with all the platforms you’re currently using. No native integrations available? You should be able to upload offline data, or use APIs to build custom connections.  \u003C/p>\u003Cp>✅  \u003Cstrong>Stable and seamless integrations\u003C/strong> – It’s not just about how many integrations there are, but also how stable they are. You don’t want to open up a report 30 minutes before a meeting and see all the data is broken. \u003C/p>\u003Cp>✅  \u003Cstrong>Comprehensive data blending and custom metrics\u003C/strong> – You should be able to blend data from different channels (e.g. Google Ads and Facebook Ads) to get a holistic view of marketing performance.\u003C/p>\u003Cp>\u003Cstrong>✅  Fully-customizable reports \u003C/strong>– Customization is key to create reports that are easy for clients to read and understand. You should be able to upload your own images, set color schemes, send reports from a custom domain, and even choose your own icons for metrics. \u003C/p>\u003Cp>\u003Cstrong>✅  Ease of use \u003C/strong>– Anyone on your team, whether that’s the CEO or the Account Manager, should be able to log in and see insights right away.\u003C/p>\u003Cp>If you’re looking for the same, you’re in for a treat.\u003C/p>\u003Cp>In this article, we’ll be reviewing 9 best marketing reporting tools that check these boxes (some more than others).\u003C/p>\u003Ch2>\u003Cstrong>9 Best Marketing Reporting Software for Agencies in 2025\u003C/strong>\u003C/h2>\u003Cp>Here is our list of the best marketing agency reporting software based on their distinctive features, pros and cons, and pricing:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>ReportGarden\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>Tableau\u003C/li>\u003C/ol>\u003Cp>Have a list of features you’re looking for? Compare them in this Excel table (you can copy it for your own use):\u003C/p>\u003Cp>→ \u003Ca href=\"https://docs.google.com/spreadsheets/d/1HrbBoMCvN8oj6FdsRkf8b56WOv25r_cRYiHcq7VPdZs/edit?usp=sharing\">Marketing Reporting Software for Agencies – Feature Checklist\u003C/a> \u003C/p>\u003Cp>Here's a sneak peek:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png\" alt=\"Marketing Reporting Software Feature Checklist - A features comparison table of 9 software solutions.\">\u003C/p>\u003Cp>Now let's dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is a holistic marketing intelligence platform that makes it ridiculously easy to collect, analyze, and report on your marketing data—whether that’s PPC, social media, SEO, or more.\u003C/p>\u003Cp>Unlike other tools like \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\">Looker Studio\u003C/a>, you can \u003Cstrong>get Whatagraph up and running in a few hours\u003C/strong> (not days or weeks).\u003C/p>\u003Cp style=\"margin-left:0px;\">You also don’t need to hire a data scientist or spend thousands of dollars on an implementation partner.\u003C/p>\u003Cp style=\"margin-left:0px;\">Anyone on your team—whether that’s an Account Manager or a data analyst—can start analyzing data and building reports right away.\u003C/p>\u003Cp style=\"margin-left:0px;\">Here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect\u003C/strong> to your \u003Ca href=\"https://whatagraph.com/integrations\">data sources and channels\u003C/a> in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize\u003C/strong> and unify your data to prepare it for analysis. Create data blends, custom metrics, and dimensions—without writing a single line of code.\u003C/li>\u003Cli>\u003Cstrong>Visualize \u003C/strong>your data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/white-label\">white-labeled reports\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>\u003Cstrong>Monitor\u003C/strong> your campaign performance through an internal monitoring dashboard. Slice and dice data by client, campaign, Account Manager, or more. \u003C/li>\u003Cli>\u003Cstrong>Ask \u003C/strong>our AI chatbot anything about your marketing performance. Get succinct summaries and add them directly to your reports (or edit them to fit your brand voice).\u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a> through Whatagraph.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_reporting_software_2_2a86b5f649.png\" alt=\"Marketing Reporting Software - Whatagraph\">\u003C/p>\u003Cp>All of this on a single platform means:\u003C/p>\u003Col>\u003Cli>Your reports are stunning and easy to understand for clients. \u003C/li>\u003Cli>Anyone in the organization can easily see and track performance at all times. \u003C/li>\u003Cli>Reporting is totally automated, saving you 60+ hours a month (just like \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">Peak Seven\u003C/a>).\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png\" alt=\"Peak Seven Review Of Whatagraph - Testimonial from Kim Strickland, Digital Marketing Specialist at Peak Seven.\">\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>55+ native integrations to popular marketing sources\u003C/li>\u003Cli>Connect any data source using Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Custom data blends, metrics, and dimensions \u003C/li>\u003Cli>Drag-and-drop visualization builder\u003C/li>\u003Cli>100+ report templates \u003C/li>\u003Cli>Internal performance monitoring dashboard\u003C/li>\u003Cli>Save reports as templates and edit multiple reports in bulk\u003C/li>\u003Cli>AI chatbot and summaries \u003C/li>\u003Cli>Custom logos, colors, images, icons, and email domains\u003C/li>\u003Cli>Automated report sharing\u003C/li>\u003Cli>No-code data transfers to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>All-in-one marketing analytics solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Engaging visual reports\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support that responds within 1 minute\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>No alerts and notifications (yet)\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Ch3>Whatagraph reviews from real users\u003C/h3>\u003Cp>“Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___6727843/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“We used to have to make our reports by either screenshotting lots of different platforms (which looked awful), or by manually taking all the data and then inputting it into our own reports. This was very time consuming and subject to human error. \u003C/p>\u003Cp>Whatagraph has removed that problem and by automating our reporting, has saved our team a lot of time. Also their customer support is excellent.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10956471\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>2. Looker Studio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/google-data-studio\">Looker Studio\u003C/a> (previously known as Google Data Studio) is one of the most versatile online marketing reporting tools. And on paper, it seems like an ideal choice. It’s free, it has integrations to hundreds of different sources, and it turns them into interactive reports.\u003C/p>\u003Cp>Its biggest perk is probably excellent data integration with Google’s marketing platform. If you rely heavily on Google Analytics, Google Search Console, Google Ads, or YouTube, you’ll find connecting data and creating reports super easy. You can then customize those reports and share them with clients.\u003C/p>\u003Cp>However, things change a bit when you try to import data sources that are not part of Google’s ecosystem, such as Facebook Ads, Semrush, LinkedIn, or HubSpot. To connect this data, you need to purchase third-party connectors, which have proven multiple times not to be as reliable as Google’s native ones, leading to \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">slow Looker Studio performance\u003C/a> and instability.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/looker_34e48e88dd.png\" alt=\"Marketing Reporting Software - Looker Studio\">\u003C/p>\u003Cp>Another downside is that Looker Studio reports lack real-time updates. Its core sources, which are mostly Google apps, refresh every 15 minutes, which might be an issue for you.\u003C/p>\u003Cp>A bigger issue is that although it’s free to use with Google’s sources, Looker Studio can cost you more than you planned when you start connecting outside sources via third-party connectors and paying for each separately.\u003C/p>\u003Cp>We’ve heard similar issues from many digital agencies that feel \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\">they have outgrown Looker Studio\u003C/a>. This became especially evident when they wanted to scale their business by signing on more clients and connecting more marketing channels outside the Google universe.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Big collection of pre-built report templates\u003C/li>\u003Cli>More than 650 connectors built by third-parties\u003C/li>\u003Cli>A large variety of graphs and other visualization types\u003C/li>\u003Cli>Embed dashboards on any site using shortcode\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Wide customization options\u003C/li>\u003Cli>Large number of connectors\u003C/li>\u003Cli>Free with most Google sources\u003C/li>\u003Cli>Interactive reports\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Can get slow with more data sources\u003C/li>\u003Cli>Limited blending capabilities\u003C/li>\u003Cli>Report performance depends on the performance of individual data connectors\u003C/li>\u003Cli>No way to save custom visualizations\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>Looker Studio is free if you use data from the supported Google products. If you want to include data sources outside the Google platform, you need to pay a monthly subscription and purchase third-party connectors for those data sources. \u003C/p>\u003Cp>There’s also the paid version called Looker Studio Pro. This is a premium version that has additional features like team access, connection to Google Cloud projects, and better support. The price is tailored to every customer based on their specific needs.\u003C/p>\u003Ch3>Looker Studio reviews from real users\u003C/h3>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>3. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/agency-analytics\">AgencyAnalytics\u003C/a> is a marketing reporting tool that caters primarily to marketing agencies looking to automate their reporting process. You can connect your clients’ analytics or marketing platforms and create custom reports that help them make informed decisions. \u003C/p>\u003Cp>AgencyAnalytics includes several SEO auditing tools, such as a keyword rank tracker that can scan your client’s sites automatically and raise alerts in case of any issues with search engine optimization.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/agencyanalytics_25928416ce.png\" alt=\"Marketing Reporting Software - AgencyAnalytics\">\u003C/p>\u003Cp>This marketing agency reporting tool has a user-friendly interface that allows non-technical team members to create custom reports for different scenarios. To an extent, you can also customize overall colors and chart fields for improved branding and communication.\u003C/p>\u003Cp>On the downside, if you regularly need to organize data, you may have to look for another tool, as AgencyAnalytics offers very few data transformation functions. Actions like blending, aggregating data from multiple sources, or unifying names of metrics and dimensions to align with the client’s internal communication are not available with AgencyAnalytics.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>White-label reporting\u003C/li>\u003Cli>Integrates with 80+ different data sources\u003C/li>\u003Cli>Cross-campaign data\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Intuitive user interface\u003C/li>\u003Cli>Automated marketing reporting\u003C/li>\u003Cli>Responsive customer service\u003C/li>\u003Cli>Lightweight and straightforward platform\u003C/li>\u003Cli>Live reports\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Limited widget customization\u003C/li>\u003Cli>Basic data transformation functions\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003Cli>No bulk report edit\u003C/li>\u003Cli>Reports older than 60 days get deleted\u003C/li>\u003Cli>No way to push data to other business intelligence, visualization, or analytics tools\u003C/li>\u003Cli>No support for data warehouses\u003C/li>\u003Cli>Not suitable for mid-market or large agencies and enterprises\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>As of March 2025, AgencyAnalytics offers three pricing plans (all monthly billing):\u003C/p>\u003Cul>\u003Cli>Freelancer: $79/month for 5 clients\u003C/li>\u003Cli>Agency: $239/month for 10 clients\u003C/li>\u003Cli>Agency Pro: $479/month for 15 clients \u003C/li>\u003C/ul>\u003Cp>Optional Add-ons:\u003C/p>\u003Cul>\u003Cli>Rank tracker: $50/month per 500 keywords\u003C/li>\u003Cli>Database connectors like MySQL and Google BigQuery: custom quote\u003C/li>\u003Cli>“Concierge Implementation”: custom quote \u003C/li>\u003C/ul>\u003Ch3>AgencyAnalytics reviews from real users\u003C/h3>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch2>4. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/klipfolio\">Klipfolio\u003C/a> is a marketing data software that comes out of the box with a huge library of report templates that you can connect to multiple data sources. With the ability to track your marketing data history, identify trends, and monitor performance metrics over time, Klipfolio easily found its way to our list.\u003C/p>\u003Cp>As a bonus, Klipfolio allows more technically oriented agency users to gain deeper insights through complex formulas, data modeling, and machine learning functionalities.\u003C/p>\u003Cp>Klipfolio also allows users to get their hands “dirty” to explore metrics themselves and create reports from scratch. You can connect scattered data sources into a centralized hub, which other team members can use to access shared, updated information necessary for decision-making. \u003C/p>\u003Cp>This data sharing among team members is made easier thanks to multiple-user accounts in which you can organize users into groups and assign them specific permissions.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/klipfolio_6aa80e0d82.png\" alt=\"Marketing Reporting Software - Klipfolio\">\u003C/p>\u003Cp>Klipfolio also offers a complementary analytics tool called Powermetrics, which is designed for large agencies. This tool can help you segment and visualize client data effortlessly using different filters and visualization types.\u003C/p>\u003Cp>However, before you consider Klipfolio as your solution to digital client reporting, remember that the pricing plan you choose affects both the data refresh rate and historical data limits.\u003C/p>\u003Cp>The same applies to the number of reports you can have at any given time — it is tied to your package. While simpler Klips are easy to create, building anything more customized might take you a lot of time, especially since only a handful of pre-made templates are available.\u003C/p>\u003Cp>Klipfolio is made with wide application in mind, sometimes resulting in a lack of data granularity and the inability to perform in-depth analysis. Another common customer complaint is that Klipfolio does not provide real-time data in reports, as it claims to do. Also, the platform tends to slow down, even if processing small datasets.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Customized report builder\u003C/li>\u003Cli>Report sharing and collaboration\u003C/li>\u003Cli>Predictive modeling\u003C/li>\u003Cli>Live connection to external data\u003C/li>\u003Cli>Data presentation and storage\u003C/li>\u003Cli>Interactive visualizations on mobile\u003C/li>\u003Cli>My SQL server\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Easy to create complex reports using drag-and-drop\u003C/li>\u003Cli>No-code integrations\u003C/li>\u003Cli>Good user support and documentation\u003C/li>\u003Cli>Large choice of templates\u003C/li>\u003Cli>Custom metrics and calculated fields\u003C/li>\u003Cli>Pixel-level control of visualizations made thanks to CSS, HTML, and JavaScript support\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Limitations in uploaded file size\u003C/li>\u003Cli>Klips can be confusing for people with no coding skills\u003C/li>\u003Cli>Every Klip is configured in a separate environment\u003C/li>\u003Cli>The number of reports depends on the pricing plan\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>As of March 2025, Klipfolio offers four pricing plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $110/month for 5 dashboards and clients, and 4 hr data refresh rate. Essential features like “scheduled reports”, “custom domain”, and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Lite:\u003C/strong> $210/month for 15 dashboards and clients, and 1 hr data refresh rate. Features like “priority support”, “custom domain”, and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Pro:\u003C/strong> $420/month for 30 dashboards and clients, and 30 min data refresh rate. Features like “custom onboarding” and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$1,025/month for 80 dashboards and clients, and 30 min data refresh rate. \u003C/li>\u003C/ul>\u003Ch3>Klipfolio reviews from real users\u003C/h3>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>5. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/dashthis\">DashThis\u003C/a> is an online marketing reporting software that allows agencies to create functional, flexible, and effective reports for their clients. The software integrates with over 35 marketing channels, including the most popular ones like Google Analytics, Semrush, Google Ads, Facebook Ads, and more.\u003C/p>\u003Cp>Apart from these integrations, you can connect any custom data via Google Sheets or import data using the platform’s CSV tool. Still, some customers report inconsistent data quality while pushing data through flat-file integration. A Custom API would be a much better solution, but DashThis hasn’t developed that feature yet.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/dashthis_aeb098153c.png\" alt=\"Marketing Reporting Software - DashThis\">\u003C/p>\u003Cp>The pre-made DashThis reports are flexible and support cross-channel analytics with metrics from multiple platforms. Users can also clone widgets or report templates and easily replicate a report for another client.\u003C/p>\u003Cp>With severely limited data transformation features, DashThis is more oriented to smaller marketing agencies that don’t serve clients with complex data needs. The lack of cross-channel overview and bulk report editing only confirms its position as a reporting tool for smaller agencies. Scaling your agency with DashThis would be difficult as it has few time-saving features that would help you allocate time to onboarding new clients.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>35+ digital marketing tool integrations\u003C/li>\u003Cli>Unlimited users in a single account\u003C/li>\u003Cli>Pre-made report templates and widgets\u003C/li>\u003Cli>Simple report sharing\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>White-label reports\u003C/li>\u003Cli>Wide choice of data visualizations\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Limited data granularity\u003C/li>\u003Cli>Lacks enterprise-level or large agency functionalities\u003C/li>\u003Cli>No data transformation\u003C/li>\u003Cli>You may run into API call limits when working with large volumes of data\u003C/li>\u003Cli>No live chat\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>As of March 2025, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49 / month. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$159 / month. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$309 / month. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $479 / month. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch3>DashThis reviews from real users\u003C/h3>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>6. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/databox\">Databox\u003C/a> is a marketing reporting software solution that helps marketing teams track business performance across multiple channels and marketing campaigns. Its biggest advantage over competitors is integrations with a large number of marketing data sources including SQL databases. \u003C/p>\u003Cp>You can modify the data using a simple drag-and-drop feature, which makes it popular among non-experts. Databox lets you easily visualize weekly and monthly KPIs for decision-makers across departments: sales, marketing, e-commerce, customer service, etc.\u003C/p>\u003Cp>The Databox interface is highly intuitive, which makes it easy for everyone to create custom reports with data from over 100 integrations. There's also a unique feature called “Looped Dashboards,” which allows you to connect dashboards and create a master report. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/databox_c3c11a9581.png\" alt=\"Marketing Reporting Software - Databox\">\u003C/p>\u003Cp>But before you grab a phone and schedule a meeting with the Databox sales team, you should also know the downsides.\u003C/p>\u003Cp>The refresh time depends on your pricing plan, which can range between once a day and 1 hour. Some customers have also complained about the quality of data source connectors. In some cases, when the connector breaks off, the historical data from the source is also lost.\u003C/p>\u003Cp>While it allows you to unify metrics and dimensions names, Databox doesn’t support data blending and aggregation. Both of these features are often requested by large agencies and enterprise marketing teams.\u003C/p>\u003Cp>The lack of data warehouse support and the ability to export data in spreadsheets for further analysis clearly position Databox as a marketing reporting software for small businesses and marketing agencies serving small businesses.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Intuitive workflow and visual reporting\u003C/li>\u003Cli>Unified view across devices\u003C/li>\u003Cli>Goal setting and performance tracking\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>User-friendly drag-and-drop builder interface\u003C/li>\u003Cli>70+ direct and 2000+ third-party integrations\u003C/li>\u003Cli>No coding required\u003C/li>\u003Cli>Multiple display options, including desktop, mobile TV, and Apple Watch\u003C/li>\u003Cli>Automated notifications\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Some integrations are difficult to optimize\u003C/li>\u003Cli>Limited report customization and control over data\u003C/li>\u003Cli>Some types of data can be tracked only 2 months back\u003C/li>\u003Cli>No data blending & aggregation\u003C/li>\u003Cli>Live chat support works well only on the highest plan\u003C/li>\u003Cli>Data refresh rate depends on the plan\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>As of March 2025, Databox offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $388/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$528/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $728/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards.\u003C/li>\u003C/ul>\u003Ch3>Databox reviews from real users\u003C/h3>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>7. ReportGarden\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Small businesses and boutique agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=AQlOXDznb-4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/AQlOXDznb-4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/reportgarden\">ReportGarden\u003C/a> is a marketing reporting tool that helps marketing agencies and their clients monitor online marketing campaigns. The software is positioned as an all-in-one solution for building reports that consolidate KPIs across different channels, including PPC, social media, SEO, email marketing, and others. \u003C/p>\u003Cp>Marketers can easily create tailored reports with real-time data on traffic sources, conversion rates, and other metrics essential to the campaign's performance. Using automated report scheduling, you can save time on reporting and ensure every client and stakeholder receives their report on time. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/reportgarden_6e635b58b2.png\" alt=\"Marketing Reporting Software - ReportGarden\">\u003C/p>\u003Cp>However, the tool has a couple of significant downsides that keep it from joining the big players. \u003C/p>\u003Cp>The first drawback is the lack of a custom API for connecting data. That wouldn’t be such an issue if ReportGarden could add a data warehouse as a source — but it can’t. \u003C/p>\u003Cp>This limits the software’s ability to connect custom data sources at scale. \u003C/p>\u003Cp>Another area where ReportGarden still needs work is data transformation. Apart from calculated metrics, there are no other ways to organize data before visualizing it.  \u003C/p>\u003Cp>This might not be an issue for less demanding users. However, for large organizations and agencies, the ability to unify, rename, and translate data outputs at scale, aggregate data to create tiers or totals, and blend cross-channel data into one source is a regular requirement. \u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>50+ integrations for data sources\u003C/li>\u003Cli>Report builder and automation\u003C/li>\u003Cli>Custom branding\u003C/li>\u003Cli>Client Portal\u003C/li>\u003Cli>Budget tracking\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Clients can check their reports 24/7 using the Client Portal\u003C/li>\u003Cli>Report templates\u003C/li>\u003Cli>Cross-platform reporting\u003C/li>\u003Cli>White-label options\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Lacks in-depth data analytics\u003C/li>\u003Cli>No data warehouse integration\u003C/li>\u003Cli>Very basic data transformation\u003C/li>\u003Cli>No way to edit reports in bulk\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>ReportGarden used to offer four pricing plans back in 2024, but since then they’ve switched to displaying only one plan on their website, which starts from $74 per month.\u003C/p>\u003Ch3>ReportGarden reviews from real users\u003C/h3>\u003Cp>“Multichannel report in an easy way. Very good user interface.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/reportgarden/reviews/reportgarden-review-7548148\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“We are long-time users of ReportGarden. Their product has allowed us to streamline and optimize our agency's operations specifically areas related to our client's advertising budget management.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/reportgarden/reviews/reportgarden-review-8065761\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The design was very simplistic and didn't allow for manual calculations.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/reportgarden/reviews/reportgarden-review-5376189\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>8. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=KxlcWbePdco\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/KxlcWbePdco\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Improvado is one of the best marketing reporting platform solutions designed for enterprise-size companies and large marketing agencies. \u003C/p>\u003Cp>Positioned as an end-to-end solution that combines marketing intelligence and automated reporting, Improvado helps marketers at every stage of the reporting cycle, from collecting data to transformation and insight discovery.\u003C/p>\u003Cp>Thanks to more than 500 pre-built data connectors to CRMs, social media platforms, and e-commerce tools, this reporting platform can collect data from a wide range of sources, helping companies get a unified view of their marketing efforts. The next step is intelligent data transformation, where data is cleaned and prepared before being pushed to any destination of choice.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/improvado_ef19ef0a72.png\" alt=\"Marketing Reporting Software - Improvado\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>Improvado uses Looker Studio, Tableau, and other BI or visualization tools to create reports\u003C/i>\u003C/p>\u003Cp>Since Improvado doesn’t have a native visualization layer, it offers integrations with Looker Studio, Power BI, Tableau, Grafana, Domo, and many other data visualization, business intelligence, and analytics platforms.\u003C/p>\u003Cp>Another feature that streamlines analytics processes is Improvado’s AI Agent. This search-based analytics tool connects to your database and allows you to ask performance questions via an intuitive UI. \u003C/p>\u003Cp>The Agent analyzes your data and notifies you of any anomalies or opportunities. There’s also an option to send out weekly or monthly reports to help you track different aspects of your marketing campaigns.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Collects data from online and offline sources\u003C/li>\u003Cli>Data integration\u003C/li>\u003Cli>Data transformation\u003C/li>\u003Cli>Business data QA\u003C/li>\u003Cli>AI-powered instant intelligence\u003C/li>\u003Cli>Data warehouse support\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>A large number of integrations\u003C/li>\u003Cli>Multiple customization options\u003C/li>\u003Cli>AI-powered data transformation\u003C/li>\u003Cli>Can process large volumes of data to the size of petabytes\u003C/li>\u003Cli>Flexible pricing\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Designed for enterprise users, might be too late for small businesses\u003C/li>\u003Cli>No native visualization and reporting — you need to integrate another tool\u003C/li>\u003Cli>Initial setup takes some time\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>Improvado has a custom pricing model tailored to the needs of each team or marketing agency. Users pay only for the features they actually use, and the cost of individual features and data limits is discussed on a demo call. Pricing is not publicly available, however. \u003C/p>\u003Ch3>Improvado reviews from real users\u003C/h3>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>9. Tableau\u003C/h2>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tableau-reporting-tools\">Tableau\u003C/a> is a reporting tool that comes at a fairly reasonable price. Although it has a steep learning curve, once you master it, you can easily create graphs and charts and customize them according to your agency's needs.\u003C/p>\u003Cp>For many SaaS businesses, Tableau is a household name for a business report. However, it’s not a rare case that digital agencies also use it due to its versatile analytics features and a large number of integrations from various data sources such as Salesforce and Google Analytics. You can easily import data from all your client’s sources and generate a detailed report of their performance.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_db48dea525.png\" alt=\"Marketing Reporting Software - Tableau\">\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Geospatial analysis\u003C/li>\u003Cli>Ready-to-use Accelerator reports\u003C/li>\u003Cli>Data grouping bins\u003C/li>\u003Cli>Predictive modeling\u003C/li>\u003Cli>Tableau Catalog\u003C/li>\u003Cli>Data stories\u003C/li>\u003Cli>Metadata API\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Visualization version control\u003C/li>\u003Cli>Huge library of templates\u003C/li>\u003Cli>Interactive fiscal calendar\u003C/li>\u003Cli>Marketing data management\u003C/li>\u003Cli>Custom SQL queries\u003C/li>\u003Cli>AI and machine learning functionalities\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Setting up data automation requires some Python programming\u003C/li>\u003Cli>The cloud version lacks some visualization and formatting settings that are available on the desktop version\u003C/li>\u003Cli>Limited programming options for predictive functions\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>As of March 2025, Tableau offers three pricing packages:\u003C/p>\u003Cp>Package 1: Tableau \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Tableau Creator: \u003C/strong>$75 / user / month\u003C/li>\u003Cli>\u003Cstrong>Tableau Explorer: \u003C/strong>$42 / user / month\u003C/li>\u003Cli>\u003Cstrong>Tableau Viewer:\u003C/strong> $15 / user /month\u003C/li>\u003C/ul>\u003Cp>Package 2: Enterprise\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Enterprise Creator: \u003C/strong>$115 / user / month\u003C/li>\u003Cli>\u003Cstrong>Enterprise Explorer: \u003C/strong>$70 / user / month\u003C/li>\u003Cli>\u003Cstrong>Enterprise Viewer: \u003C/strong>$35 / user / month\u003C/li>\u003C/ul>\u003Cp>Package 3: Tableau+\u003C/p>\u003Cul>\u003Cli>Custom quote only\u003C/li>\u003C/ul>\u003Ch3>Tableau reviews from real users\u003C/h3>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>Your new marketing reporting software is waiting\u003C/h2>\u003Cp>Choosing the right marketing reporting software can significantly streamline the reporting process in your agency. Each tool on our list has been selected for its unique features and capabilities and proven track record in helping marketers demonstrate value to their clients.\u003C/p>\u003Cp>Whatagraph is one of those tools that removes many steps between the client’s data sources and actionable reports.\u003C/p>\u003Cp>Apart from multiple time-saving and scalable features built primarily for agencies, Whatagraph is a marketing reporting platform that covers the entire data journey — from connecting scattered sources to creating beautiful reports.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Talk to us\u003C/a> to see Whatagraph in action.\u003C/p>","2024-08-22T13:03:34.098Z","2025-04-01T03:48:43.326Z","2024-08-22T13:48:11.464Z","2025-03-24",{"id":599,"title":600,"slug":601,"summary":602,"body":603,"read_time":21,"createdAt":604,"updatedAt":605,"publishedAt":606,"errors":31,"table_of_contents":32,"dateReorder":607},2321,"9 Best Client Reporting Tools Marketing Agencies Love in 2025","client-reporting-tools","\u003Cp>Looking for a client reporting tool to create stunning reports in less time?\u003C/p>\u003Cp>I’ve got you covered.\u003C/p>\u003Cp>In this article, I’ll review 9 best tools in the market—including the features, pros and cons, and pricing of each. \u003C/p>","\u003Cp>Reports are key to building trust with your clients, and keeping them at your agency. \u003C/p>\u003Cp>But here’s the catch: your reports need to be \u003Cstrong>accurate, comprehensive, and engaging \u003C/strong>for clients to actually read them and understand the value of your agency. \u003C/p>\u003Cp>Manually creating a report like this can take hours, but a client reporting tool can make it easier and faster.\u003C/p>\u003Cp>But not every tool is created equal. \u003C/p>\u003Cp>Over the past 6 months, I’ve talked to agency leaders and marketing specialists to find out what really matters in a client reporting platform. Here’s what they said:\u003C/p>\u003Cp>\u003Cstrong>✅  Reliable direct integrations: \u003C/strong>Your tool should connect directly to the platforms you use (like Google Ads, Meta, GA4). Native integrations are faster, more stable, and don’t require extra setup or maintenance.\u003C/p>\u003Cp>\u003Cstrong>✅  Comprehensive data organization: \u003C/strong>You should be able to blend data from multiple sources, standardize naming, and build custom formulas, without writing a single line of code.\u003C/p>\u003Cp>✅  \u003Cstrong>Fully\u003C/strong> \u003Cstrong>customizable reports:\u003C/strong> This is key to creating reports that clients can easily understand. Look for a tool that lets you fully brand and tailor your reports…layouts, metrics, icons, colors, and all.\u003C/p>\u003Cp>\u003Cstrong>✅  AI-fueled analytics: \u003C/strong>Good tools help you explain results fast. AI summaries and chatbots can speed up performance reviews and help you answer client questions in real-time.\u003C/p>\u003Cp>✅\u003Cstrong>  Amazing customer support:\u003C/strong> Onboarding a new tool can be overwhelming. It’s important to make sure you can reach out to an actual human who can help you with any questions you have. The faster the customer support, the better. \u003C/p>\u003Cp>So, with all that in mind, here are the 9 best client reporting tools agencies swear by in 2025.\u003C/p>\u003Ch2>9 Best Client Reporting Tools for Marketing Agencies in 2025\u003C/h2>\u003Cp>Here is our list of the best client reporting software based on their distinctive features, pros and cons, and pricing:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>TapClicks\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Microsoft Power BI\u003C/li>\u003Cli>Domo\u003C/li>\u003Cli>Cyfe\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003C/ol>\u003Cp>Have a list of features you’re looking for? Compare them in this spreadsheet (you can copy it for your internal use): \u003C/p>\u003Cp>→  \u003Ca href=\"https://docs.google.com/spreadsheets/d/1RPA6v3OS3vvx9nfDu2ajHL0fT7IOqPADcZ021sMJhWQ/edit?usp=sharing\">Client Reporting Tools – Feature Checklist\u003C/a>\u003C/p>\u003Cp>Here’s a sneak peek:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Client_reporting_tools_feature_checklist_1cc627be5a.png\" alt=\"Client Reporting Tools Feature Checklist - Feature comparison table of analytics platforms.\">\u003C/p>\u003Cp>We’re starting off with our own, Whatagraph, because we built it specifically for agencies like yourself, and covers all your needs. Let’s look at how. \u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> medium to large agencies that want a holistic, easy to use, and fully customizable client reporting tool\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is a holistic client reporting tool that makes it ridiculously easy to collect, analyze, and report on your marketing data.\u003C/p>\u003Cp>From the get-go, Whatagraph is designed to be easy on the brain. Anyone on your team—whether that’s an Account Manager or a data analyst—can start analyzing data and building reports right away.\u003C/p>\u003Cp>In a nutshell, here’s what you can do on Whatagraph:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect \u003C/strong>to 55+ marketing channels in a few clicks. Your data flows directly to your reports. No extra connectors required. \u003C/li>\u003Cli>\u003Cstrong>Clean\u003C/strong> your data before visualizing it. \u003Ca href=\"https://whatagraph.com/organize\">Create unlimited data blends\u003C/a>, custom metrics and dimensions, and custom formulas—without writing a single line of code.\u003C/li>\u003Cli>\u003Cstrong>Visualize\u003C/strong> your data using \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> or drag-and-drop widgets. Fully white-label your reports with custom logos, colors, and even email domains.\u003C/li>\u003Cli>\u003Cstrong>Monitor\u003C/strong> your marketing performance through \u003Ca href=\"https://whatagraph.com/overview\">an internal monitoring dashboard\u003C/a>. Analyze data by client, campaign, Account Manager, or whatever makes sense for your business.\u003C/li>\u003Cli>\u003Cstrong>Ask \u003C/strong>our AI chatbot anything about your marketing performance. Get succinct summaries and add them directly to your reports (or edit them to fit your brand voice).\u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports via live links, PDFs, Excel, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a> through Whatagraph.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/instant_Insights_e29e2fbb16.png\" alt=\"Instant Insights - Dashboard view showing report sources and campaign results metrics.\">All of this on one platform means:\u003C/p>\u003Col>\u003Cli>Your data is safe and secure in one place.\u003C/li>\u003Cli>Your reports are accurate, holistic, and easy for clients to understand.\u003C/li>\u003Cli>Your team can easily monitor performance and optimize campaigns quickly.\u003C/li>\u003C/ol>\u003Cp>Don’t take our word for it though. Hear it straight from \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">one of our customers:\u003C/a>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Achtzehn_Grad_reivew_48c52f7e25.png\" alt=\"Achtzehn Grad Review - Customer testimonial with profile photo and block quote.\">But does Whatagraph check all the boxes you’re looking for? Let’s take a look:\u003C/p>\u003Ch3>1. Stable, direct integrations\u003C/h3>\u003Cp>On Whatagraph, you can bring data from\u003Ca href=\"https://whatagraph.com/integrations\"> 55+ marketing platforms\u003C/a> into one place. We also add new integrations every quarter, so even if you don’t see one you need right now, it might be released before you know it. \u003C/p>\u003Cp>You don't need to have SQL or coding skills to set these integrations up either. All you need to do is:\u003C/p>\u003Cul>\u003Cli>Choose a channel from a menu bar.\u003C/li>\u003Cli>Connect your account.\u003C/li>\u003Cli>Connect your \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-sources\">data source\u003C/a>.\u003C/li>\u003C/ul>\u003Cp>Assign these data sources to specific folders, Account Managers, location, or anything else that makes sense for your business. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connect_to_data_sources_on_Whatagraph_7d487a647d.webp\" alt=\"Connect to Data Sources on Whatagraph - Screenshot of a user interface showing data source connections and channel options.\">All these integrations are also direct, meaning you don’t need any third-party tools to connect to sources. \u003C/p>\u003Cp>Direct integrations are more stable, and if there are bugs, they get resolved faster without having to get a third-party company involved. \u003C/p>\u003Cp>Tanja Keglić, Performance Marketing Manager at Achtzehn Grad, \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">said this about us\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. It’s very, very quick when loading the data on reports.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>2. Comprehensive data organization\u003C/h3>\u003Cp>Before you visualize your data, it’s important to clean and organize it so your reports are holistic and easy to read. \u003C/p>\u003Cp>On Whatagraph, you can:\u003C/p>\u003Cul>\u003Cli>Blend data from multiple platforms for a single, holistic view of performance\u003C/li>\u003Cli>Standardize metric names, campaign names across all channels into one, clear format\u003C/li>\u003Cli>Calculate any new metrics you want based on client’s or agency’s needs\u003C/li>\u003C/ul>\u003Cp>You don’t need to do any coding or even go out of your reports to organize your data too. You can simply do all this inside of your report environment. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blend_data_within_reports_62530b44a0.gif\" alt=\"Blend Data Within Reports - A pop-up panel for building a custom formula with various settings.\">\u003C/p>\u003Cp>For instance, say you want to see the total metrics from all your PPC channels. You can easily create a blended source group like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blended_source_group_c57a46051e.png\" alt=\"Blended Source Group - Source group configuration with options for Google, Facebook, and LinkedIn Ads.\">Then, in your reports, you can visualize the total number of key metrics, like “Impressions”:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Aggregated_view_of_perfomrance_f1cb81cb0e.png\" alt=\"Aggregated View Of Perfomrance - Performance metrics dashboard showing impressions, clicks, and conversions.\">\u003C/p>\u003Cp>This means clients see a holistic view of marketing performance in \u003Cstrong>one report\u003C/strong>, rather than having to jump between different reports or spreadsheets.\u003C/p>\u003Cp>This is exactly what Stef Oosterik, Quality Manager at Dtch. Digitals loves about us. \u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">He said\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Clients can see the total results in one place, without jumping between different sheets or reports. This avoids confusion, especially for those who might not fully understand online marketing.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>3. Fully customizable dashboards and reports\u003C/h3>\u003Cp>Here’s the harsh truth—clients get bored if the reports are just a bunch of numbers. And they’re more likely to move to other agencies if they don’t understand the results you’re bringing for them.\u003C/p>\u003Cp>This is why it’s so important to design your reports so they’re engaging and easy to understand, and that's where Whatagraph comes in.\u003C/p>\u003Cp>Whatagraph’s reports are fully-customizable—and when we say “fully”, we mean it.\u003C/p>\u003Cp>For one, you can white-label your reports at three different levels: \u003C/p>\u003Cul>\u003Cli>Global level (for all reports)\u003C/li>\u003Cli>Report level (for a specific report)\u003C/li>\u003Cli>Widget level (for a specific widget in a report)\u003C/li>\u003C/ul>\u003Cp>And when we say “white-label”, we mean:\u003C/p>\u003Cul>\u003Cli>Uploading your logo or your client’s logo\u003C/li>\u003Cli>Adding header or footer texts\u003C/li>\u003Cli>Choosing from pre-made color schemes – or setting your own\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/custom_branding_6485b027ee.gif\" alt=\"Custom Branding - Settings interface with custom branding options and data preview.\">\u003C/p>\u003Cp>In the report itself, you can:\u003C/p>\u003Cul>\u003Cli>Change the orientation (landscape vs. portrait)\u003C/li>\u003Cli>Apply custom branding (logo, colors, and header and footer texts)\u003C/li>\u003Cli>Insert or delete rows anywhere\u003C/li>\u003Cli>Drag-and-drop pre-made widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/drag_and_drop_report_builder_ad549a2137.gif\" alt=\"Drag And Drop Report Builder - Interface for report building, with widget selection and dashboard layout.\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/marketing-report-examples\">Take a look at some marketing report examples here.\u003C/a>\u003C/p>\u003Cp>That’s not all. For each widget in the report, you can: \u003C/p>\u003Cul>\u003Cli>Write custom titles and descriptions\u003C/li>\u003Cli>Change the currency display\u003C/li>\u003Cli>Hide or show footers\u003C/li>\u003Cli>Choose custom colors\u003C/li>\u003Cli>Choose icons from an icon library\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Icon_library_2710a4b09e.png\" alt=\"Icon Library - Icon library dialog with icon categories and search bar.\">\u003C/p>\u003Cp>Drew Cove, Senior SEO Manager at \u003Ca href=\"https://www.digitalparc.com/\">DigitalParc\u003C/a>, loves this about us. He said:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We use Whatagraph for all our client’s reports. The ability to title metrics differently is important to us because we often report the same metrics to different clients and just need to call them differently because many clients have internal terminology that is very different from one another.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>All this customization means:\u003C/p>\u003Cp>✅ You can truly make your report your own. \u003C/p>\u003Cp>✅ Your reports are engaging and easy to read with lots of stunning visuals.\u003C/p>\u003Cp>✅ Your clients don’t get bored and can understand marketing results easily.\u003C/p>\u003Cp>In fact, Stef said:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>The look and feel of the reports is way more professional compared to before. Clients are more satisfied with the reports and they tell us this is the way forward for us.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>When the time comes to share your reports, you can choose to either schedule automated reporting emails, share live links, or share PDFs, Excel, or CSVs. \u003C/p>\u003Cp>If you opt for the automated email, you can fully customize it by:\u003C/p>\u003Cul>\u003Cli>Uploading your agency’s logo\u003C/li>\u003Cli>Adding heading, body, footer, and button texts + colors\u003C/li>\u003Cli>Adding your own sender name and reply name\u003C/li>\u003Cli>Creating your own email domain \u003C/li>\u003Cli>Writing subject lines\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Automated_report_email_customization_f7d90fbe8c.png\" alt=\"Automated Report Email Customization - Email notification for marketing report with logo and button.\">\u003C/p>\u003Ch3>4. AI-fueled summaries and analytics \u003C/h3>\u003Cp>Most of the time, clients want to see a summary of performance on their reports like:\u003C/p>\u003Cul>\u003Cli>What happened last month?\u003C/li>\u003Cli>How much money did we spend?\u003C/li>\u003Cli>What's the ROI?\u003C/li>\u003Cli>What are the key trends?\u003C/li>\u003Cli>How are we moving forward?\u003C/li>\u003C/ul>\u003Cp>But the problem is—it can take a while to dig out all this information and write these summaries if you’re manually doing them. \u003C/p>\u003Cp>And if you have 5+ clients, it becomes a huge task to just write out these performance summaries over and over again. \u003C/p>\u003Cp>Whatagraph solves this problem with two AI features:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>AI summaries for reports: \u003C/strong>Instead of writing summaries yourself, you can generate \u003Ca href=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\">AI report summaries\u003C/a> and add them to your reports using our Text widget. You can also edit them and write your own thoughts for that human touch. ✨\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_summaries_0092bf3229.png\" alt=\"AI Summaries - AI-generated summary of marketing campaign performance.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>AI data chatbot: \u003C/strong>This is your personal data analyst. You can ask our \u003Ca href=\"https://www.youtube.com/watch?v=Jecv7tgUYBo\">AI chatbot\u003C/a> anything about your marketing performance \u003Ci>(e.g. How much did we spend on Google Ads last month?”) \u003C/i>and it’ll give you succinct summaries. Great for answering ad-hoc client’s questions.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_chatbot_78da31b20a.png\" alt=\"Whatagraph AI chat bot \">\u003C/p>\u003Ch3>5. Amazing customer support \u003C/h3>\u003Cp>At Whatagraph, we believe Customer Success is a must-have, not an add-on.\u003C/p>\u003Cp>Once you start your journey with us, you’ll be assigned a dedicated Customer Success Manager, and have access to our in-app live-chat that responds to messages within 1 minute.\u003C/p>\u003Cp>Your dedicated Customer Success Manager will guide you through:\u003C/p>\u003Cul>\u003Cli>Migrating your data from your current tool (if you have one)\u003C/li>\u003Cli>Setting up data connections\u003C/li>\u003Cli>Organizing your campaigns and data\u003C/li>\u003Cli>Automating reports\u003C/li>\u003Cli>Anything else that ensures your success with the product\u003C/li>\u003C/ul>\u003Cp>In fact, customer support is the biggest aspect customers love about us. Just take a look at what Kim Strickland, Digital Marketing Specialist at Peak Seven agency, \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">said\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>I've joked about this often—with Whatagraph, we're not paying for a reporting system. We're paying for customer support. There's a level of dedication from the Whatagraph team that you don't often experience anywhere else.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>\u003Cstrong>Pros:\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>All-in-one marketing analytics solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Engaging visual reports\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support that responds within 1 minute\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Cons:\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>No alerts and notifications (yet)\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Pricing:\u003C/strong>\u003C/h3>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Ch3>\u003Cstrong>Whatagraph reviews from real users\u003C/strong>\u003C/h3>\u003Cp>“Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___6727843/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“We used to have to make our reports by either screenshotting lots of different platforms (which looked awful), or by manually taking all the data and then inputting it into our own reports. This was very time consuming and subject to human error.\u003C/p>\u003Cp>Whatagraph has removed that problem and by automating our reporting, has saved our team a lot of time. Also their customer support is excellent.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10956471\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>2. Looker Studio\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>boutique agencies that only needs connections with Google platforms\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> (previously known as Google Data Studio) is one of the most popular automated reporting tools. And on paper, it really looks good. It’s free, it allows you to collect data from hundreds of different sources and turns it into insightful reports.\u003C/p>\u003Cp>Its biggest selling point is that it has excellent data integration with Google’s marketing platform. If your agency relies heavily on Google Analytics, Google Search Console, Google Ads, or YouTube, connecting data and creating reports will be super easy. You can then customize those reports and share them with clients.\u003C/p>\u003Cp>However, things don’t go so smoothly when you try to import data sources outside Google’s ecosystem, such as LinkedIn or HubSpot. To connect this data, you need to purchase third-party connectors, which have proven multiple times not to be as reliable as Google’s native ones, leading to slow performance and instability.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/looker_bc53d8e044.png\" alt=\"Client Reporting Tools - Looker Studio\">\u003C/p>\u003Cp>Another disadvantage is that Looker Studio reports lack real-time updates. Its core sources, which are mostly Google apps, refresh every 15 minutes, which may or may not be an issue for you. A much bigger issue is that although free with Google’s sources, this reporting tool can cost you more than you planned when you start connecting outside sources via third-party connectors.\u003C/p>\u003Cp>This can be a problem for many agencies that feel \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\">they have outgrown Looker Studio\u003C/a> when they try to scale their business by signing on more clients and using an increasing number of data sources.\u003C/p>\u003Ch3>\u003Cstrong>Key features\u003C/strong>:\u003C/h3>\u003Cul>\u003Cli>Big collection of pre-built report templates\u003C/li>\u003Cli>More than 650 connectors built by third-parties\u003C/li>\u003Cli>Large variety of graphs and other visualization types, including Gantt charts, gauges, and waterfalls\u003C/li>\u003Cli>Embed dashboards on any site using shortcode\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Pros\u003C/strong>:\u003C/h3>\u003Cul>\u003Cli>Wide customization options\u003C/li>\u003Cli>Large number of connectors\u003C/li>\u003Cli>Free with most Google sources\u003C/li>\u003Cli>Interactive reports\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Cons\u003C/strong>:\u003C/h3>\u003Cul>\u003Cli>Can get slow with more data sources\u003C/li>\u003Cli>Limited blending capabilities\u003C/li>\u003Cli>Report performance depends on the performance of individual data connectors\u003C/li>\u003Cli>No way to save custom visualizations\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>Looker Studio is free if you use data from the supported Google products. If you want to include data sources outside the Google platform, you need to pay a monthly subscription and purchase third-party connectors for those data sources. \u003C/p>\u003Cp>There’s also the paid version called Looker Studio Pro. This is a premium version that has additional features like team access, connection to Google Cloud projects, and better support. The price is tailored to every customer based on their specific needs.\u003C/p>\u003Ch3>Looker Studio reviews from real users\u003C/h3>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>3. Microsoft Power BI\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>large agencies with a dedicated data team\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=yKTSLffVGbk\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/yKTSLffVGbk\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Microsoft Power BI is an interactive data visualization platform developed to help businesses aggregate, organize, and analyze data. You can use it to create a variety of data-rich yet engaging dashboards and reports using data from a wide choice of marketing channels.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/power_BI_8cdf0b7e68.png\" alt=\"Client Reporting Tools - Power BI\">\u003C/p>\u003Cp>This comprehensive automated reporting tool helps marketers arrange client data from scattered sources and make it understandable for the end readers. \u003C/p>\u003Cp>Similarly to other client reporting solutions (check Domo and Klipfolio descriptions below), Power BI puts focus on self-service. This means that decision-makers and end users are encouraged to access and manipulate information without ticketing data analysts every time.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Natural language Q&A box\u003C/li>\u003Cli>A wide choice of visualization types\u003C/li>\u003Cli>Flexible visualization tiles\u003C/li>\u003Cli>Native integration with major databases\u003C/li>\u003Cli>Office 356 App launcher\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Wide choice of data connections\u003C/li>\u003Cli>Competitively priced business intelligence solution\u003C/li>\u003Cli>Scheduled data refresh for live reports\u003C/li>\u003Cli>Near endless customization possibilities\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Steep learning curve for BI setup and edits\u003C/li>\u003Cli>Dependent on Microsoft environment\u003C/li>\u003Cli>Making changes yourself is difficult\u003C/li>\u003Cli>No support for mobile devices\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>As of April 1, 2025, Microsoft Power BI pricing plans are as follow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Power BI Pro: \u003C/strong>$14 per user per month (previously $10) – does not include AI\u003C/li>\u003Cli>\u003Cstrong>Power BI Premium Per User (PPU): \u003C/strong>$24 per user per month (previously $20)\u003C/li>\u003C/ul>\u003Cp>If you want additional features like white-labeling and automatic monitoring, you’ll need to contact their sales team for a custom quote. \u003C/p>\u003Ch3>Power BI reviews from real users\u003C/h3>\u003Cp>“For anyone already used to the Microsoft ecosystem, PowerBI delivers a combination of a user-friendly interface and powerful analytics.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-10255453\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Power bi has a eye catchy user interface and tons of customizing options.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-9387350\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The DAX (Data Analysis Expressions) which is used to creating complex calculations in Power Bi need a deep learning curve for the new users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-10307792\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>4. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>data engineers or analysts at agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/sw7qApKnS8U?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/sw7qApKnS8U\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\">Klipfolio\u003C/a> is a data analytics and reporting platform that comes with a huge library of report templates that you can connect to multiple client data sources. We included Klipfolio in this list because it allows you to track your clients’ data history, which helps with identifying trends and monitoring performance metrics over time with no trouble.\u003C/p>\u003Cp>Also, Klipfolio allows more technically oriented agency users to gain deeper insights through complex formulas, data modeling, and machine learning functionalities.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_d3f9e47bb1.avif\" alt=\"Client reprting tools - Klipfolio dashboard\">\u003C/p>\u003Cp>Like Power BI, this client reporting solution leans heavily towards metric explorations and self-service reporting. \u003C/p>\u003Cp>You can connect scattered data sources into a centralized hub, which other team members can use to access shared, updated information necessary for decision-making. This data sharing among team members is made easier by the ability to add users to an account, organize them into groups, and assign them specific user permissions.\u003C/p>\u003Cp>Using a complementary analytics tool called Powermetrics, designed for large agencies, you can effortlessly segment and visualize their client data using different filters and visualization types.\u003C/p>\u003Cp>However before you consider Klipfolio as your solution to digital client reporting, keep in mind that both the data refresh rate and historical data limits depend on the pricing plan you get. \u003C/p>\u003Cp>The same applies to the number of reports you can have at any given time — it is tied to your package. While simpler Klips are easy to create, building anything more customized might take you a lot of time, especially since only a handful of pre-made templates are available. \u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Customized dashboard builder\u003C/li>\u003Cli>Report sharing and collaboration\u003C/li>\u003Cli>Predictive modeling\u003C/li>\u003Cli>Live connection to external data\u003C/li>\u003Cli>Data presentation and storage\u003C/li>\u003Cli>Interactive dashboard visualizations on mobile\u003C/li>\u003Cli>My SQL server\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Easy to create complex dashboards\u003C/li>\u003Cli>No-code integrations\u003C/li>\u003Cli>Good user support and documentation\u003C/li>\u003Cli>Large choice of dashboard templates\u003C/li>\u003Cli>Custom metrics and calculated fields\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Limitations in uploaded file size\u003C/li>\u003Cli>Klips can be confusing for people with no coding skills\u003C/li>\u003Cli>Every Klip is configured in a separate environment\u003C/li>\u003Cli>Number of dashboards depends on pricing plan\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>As of April 2025, Klipfolio offers four pricing plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $110/month for 5 dashboards and clients, and 4 hr data refresh rate. Essential features like “scheduled reports”, “custom domain”, and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Lite:\u003C/strong> $210/month for 15 dashboards and clients, and 1 hr data refresh rate. Features like “priority support”, “custom domain”, and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Pro:\u003C/strong> $420/month for 30 dashboards and clients, and 30 min data refresh rate. Features like “custom onboarding” and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$1,025/month for 80 dashboards and clients, and 30 min data refresh rate. \u003C/li>\u003C/ul>\u003Ch3>Klipfolio reviews from real users\u003C/h3>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>5. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>SEO and content marketing agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> is a client reporting tool designed specifically for marketing agencies looking to automate their reporting process. The tool lets you connect your clients’ analytics or marketing platforms and create custom reports that help them make informed decisions. \u003C/p>\u003Cp>AgencyAnalytics comes with SEO auditing tools that can scan your client’s sites automatically and raise alerts in case of any issues. \u003C/p>\u003Cp>The tool has an user-friendly interface that makes it easy for users to create custom reports for different scenarios. You can also customize colors and charts for improved branding and communication.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/agencyanalytics_ed1e024f73.png\" alt=\"Client Reporting Tools - AgencyAnalytics\">\u003C/p>\u003Cp>On the other hand, if you regularly need to organize data, you may have to look for another tool. Actions like blending, aggregating data from multiple sources, or unifying names of metrics and dimensions so they are more in line with the client’s internal communication are not available with AgencyAnalytics. \u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>White-label reporting\u003C/li>\u003Cli>Integrates with 80+ different data sources\u003C/li>\u003Cli>Cross-campaign data\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Intuitive user interface\u003C/li>\u003Cli>Responsive customer service\u003C/li>\u003Cli>Live reports\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Expensive for startup agencies\u003C/li>\u003Cli>Limited widget customization\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003Cli>No bulk report edit\u003C/li>\u003Cli>Reports older than 60 days get deleted\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>As of April 2025, AgencyAnalytics offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer: \u003C/strong>$79/month for 5 clients\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$239/month for 10 clients\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$479/month for 15 clients \u003C/li>\u003C/ul>\u003Cp>Optional Add-ons:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Rank tracker:\u003C/strong> $50/month per 500 keywords\u003C/li>\u003Cli>\u003Cstrong>Database connectors like MySQL and Google BigQuery:\u003C/strong> custom quote\u003C/li>\u003Cli>\u003Cstrong>“Concierge Implementation”: \u003C/strong>custom quote \u003C/li>\u003C/ul>\u003Ch3>AgencyAnalytics reviews from real users\u003C/h3>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>6. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>large agencies with a dedicated data engineer\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_27dd37a104.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003C/figure>\u003Cp>Tableau is a business intelligence platform that agencies can use to manage data, automate reporting, and deliver actionable insights to their clients. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>Despite these advanced features, Tableau is still (relatively) easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_drag_and_drop_b860fbcba1.gif\" alt=\"Tableau drag and drop interface - Whatagraph\">\u003C/p>\u003Cp>If you need help, you can go to Tableau community forums and ask your questions. A current Tableau user or a moderator will answer you. You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>The best thing about Tableau is “Einstein”, which analyzes your data from all your sources and channels, and points out  patterns or insights you might miss on your own.\u003C/p>\u003Cp>For example, it can show you which types of ads are attracting the most customers or predict which customers are likely to make a purchase. This helps you make better decisions because you’re basing them on real data, not just guesses.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Einstein_08499a3f31.png\" alt=\"Tableau Einstein dashboard - Whatagraph\">\u003C/figure>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Visualization version control\u003C/li>\u003Cli>Huge library of templates\u003C/li>\u003Cli>Interactive fiscal calendar\u003C/li>\u003Cli>Marketing data management\u003C/li>\u003Cli>Custom SQL queries\u003C/li>\u003Cli>AI and machine learning functionalities\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Setting up data automation requires some Python programming\u003C/li>\u003Cli>The cloud version lacks some visualization and formatting settings that are available on the desktop version\u003C/li>\u003Cli>Limited programming options for predictive functions\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>As of April 2025, Tableau offers three pricing packages:\u003C/p>\u003Cp>Package 1: Tableau \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Tableau Creator: \u003C/strong>$75 / user / month\u003C/li>\u003Cli>\u003Cstrong>Tableau Explorer: \u003C/strong>$42 / user / month\u003C/li>\u003Cli>\u003Cstrong>Tableau Viewer:\u003C/strong> $15 / user /month\u003C/li>\u003C/ul>\u003Cp>Package 2: Enterprise\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Enterprise Creator: \u003C/strong>$115 / user / month\u003C/li>\u003Cli>\u003Cstrong>Enterprise Explorer: \u003C/strong>$70 / user / month\u003C/li>\u003Cli>\u003Cstrong>Enterprise Viewer: \u003C/strong>$35 / user / month\u003C/li>\u003C/ul>\u003Cp>Package 3: Tableau+\u003C/p>\u003Cul>\u003Cli>Custom quote only\u003C/li>\u003C/ul>\u003Ch3>Tableau reviews from real users\u003C/h3>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>7. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>boutique SEO and PPC agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/cyfe-alternatives-and-competitors\">Cyfe\u003C/a> is a client reporting platform that allows marketers to connect data from multiple marketing data sources and blend it into real-time metrics live reports.\u003C/p>\u003Cp> As an all-in-one platform, it can sync social media, web analytics, paid advertising, and SEO ranking data together to provide an overview of your entire client marketing strategy. Cyfe has pre-built report templates for Facebook Ads, Google Ads, web analytics, etc.\u003C/p>\u003Cp>You can export reports from Cyfe in different formats, including JPEG, PNG, CSV, and PDF, which makes sharing insights with clients easier.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Cyfe_87c13c9eef.png\" alt=\"Client Reporting Tools - Cyfe\">\u003C/p>\u003Cp>A big disadvantage of Cyfe is that there is no centralized data management space. Instead, you need to connect or select a source for each individual widget. Also, there’s no way to create new templates just to duplicate a report for another client.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>White-labeled reports\u003C/li>\u003Cli>Live connection to external data\u003C/li>\u003Cli>Email and SMS alerts for goal thresholds\u003C/li>\u003Cli>Brand mention monitoring\u003C/li>\u003Cli>Publish to web\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Plenty of customization options\u003C/li>\u003Cli>Wide choice of plugins\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>No way to show multiple metrics in one widget\u003C/li>\u003Cli>The interface is sometimes confusing\u003C/li>\u003Cli>Limited choice of widgets\u003C/li>\u003Cli>No bulk dashboard edits\u003C/li>\u003Cli>Data sources are managed through individual widgets only, not from a central hub\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>As of April 2025, Cyfe offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: \u003C/strong>$19/month – 2 dashboards, 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month – 5 dashboards, 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro:\u003C/strong> $49/month – 10 dashboards, 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: $89/month – \u003C/strong>20 dashboards, unlimited users\u003C/li>\u003C/ul>\u003Ch3>Cyfe Reviews from Real Users\u003C/h3>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>8. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> large agencies with dedicated client success teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\">NinjaCat\u003C/a> is a reporting platform for digital marketing agencies to monitor campaigns and deliver client reports demonstrating return on marketing investments. You can use NinjaCat to connect, clean, and transform marketing data and move it to any of the available destinations, including Google Cloud Platform, Amazon S3, and Microsoft Azure.\u003C/p>\u003Cp>NinjaCat has a decent native visualization layer for reporting. You can auto-generate client reports from pre-made templates for different reporting cases.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_5189239229.png\" alt=\"Client Reporting Tools - NinjaCat\">The problem is, however, that the visualization layer and data cloud are two separate environments, so whenever you make adjustments to data, you need to reload the visualization layer to see the change taking effect. \u003C/p>\u003Cp>Instead of having one place to create, edit, and share reports with NinjaCat, you must separately build templates, dashboard profiles, and reports, merge things, and assign them to clients. \u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>PPC and SEO reporting\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. The pricing is determined by the user's needs during the demo call with its account executives.\u003C/p>\u003Ch3>NinjaCat reviews from real users\u003C/h3>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>9. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>agencies that mostly with eCommerce and franchise clients\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\">TapClicks\u003C/a> is a unified software suite that centralizes data from different channels and provides capable client reporting and analytics. As an all-in-one marketing operations platform, TapClicks allows you to automatically generate client reports for multiple marketing channels including organic and paid search, social, display, and even TV advertising. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tapclicks_f53bfd479e.png\" alt=\"Client Reporting Tools - TapClicks\">On a separate note, if your current client reporting solution has multiple time-saving features, you won’t be thrilled to hear that TapClicks doesn't allow you to edit multiple reports at once.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Centralized data integration\u003C/li>\u003Cli>Wide choice of marketing data connectors\u003C/li>\u003Cli>Secure data handling\u003C/li>\u003Cli>Real-time client reporting\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Custom template builder\u003C/li>\u003Cli>White-label reports\u003C/li>\u003Cli>Large number of report widgets\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>No bulk report edit\u003C/li>\u003Cli>No cross-channel reporting\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>\u003Ch3>TapClicks reviews from real users\u003C/h3>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>","2024-08-14T13:12:29.550Z","2025-04-09T11:13:19.551Z","2024-08-14T13:55:44.962Z","2025-04-01",{"id":609,"title":610,"slug":611,"summary":612,"body":613,"read_time":12,"createdAt":614,"updatedAt":615,"publishedAt":616,"errors":31,"table_of_contents":32,"dateReorder":617},2351,"AgencyAnalytics Integrations: All You Need to Know in 2025","agencyanalytics-integrations","\u003Cp>Thinking about buying AgencyAnalytics and wondering if they have all the integrations you need…and if they work properly?\u003C/p>\u003Cp>We see you, and we’re here to help.\u003C/p>","\u003Cp>In this article, we’ll break down exactly:\u003C/p>\u003Cul>\u003Cli>What kind of AgencyAnalytics integrations are available\u003C/li>\u003Cli>How well they actually work in practice (based on real user feedback)\u003C/li>\u003Cli>What to watch out for, especially if you’re managing multiple clients or marketing campaigns\u003C/li>\u003C/ul>\u003Cp>You’ll also learn how Whatagraph compares when it comes to integration stability, refresh times, support, and flexibility, so you can choose the platform that fits your agency’s needs best.\u003C/p>\u003Cp>Let’s dive in.\u003C/p>\u003Ch2>AgencyAnalytics Integrations: What’s Available Out-of-the-Box\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_integrations_c1cc1de77b.png\" alt=\"Agency Analytics Integrations - Collection of logo icons for various online tools.\">\u003C/figure>\u003Cp>As of April 2025, AgencyAnalytics offers 80+ native integrations across SEO, PPC, social, email, eCommerce, analytics, and call tracking platforms. \u003C/p>\u003Cp>These are “out-of-the-box” integrations, meaning you don’t need any coding or extra setup to connect. \u003C/p>\u003Cp>You just need to choose a platform (e.g. Google Ads), authenticate your account, select the data sources, and your data should start flowing in automatically. \u003C/p>\u003Cp>Here's a breakdown of all the integrations available:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Category\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Supported Platforms\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:hsl(0,0%,0%);\">\u003Cstrong>Analytics\u003C/strong>\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>Google Analytics 4\u003C/li>\u003Cli>Gravity Forms\u003C/li>\u003Cli>HighLevel\u003C/li>\u003Cli>HubSpot\u003C/li>\u003Cli>Keap\u003C/li>\u003Cli>Matomo\u003C/li>\u003Cli>Salesforce\u003C/li>\u003Cli>ServiceTitan\u003C/li>\u003Cli>SharpSpring\u003C/li>\u003Cli>Unbounce\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:hsl(0,0%,0%);\">\u003Cstrong>Call Tracking\u003C/strong>\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>Avanser\u003C/li>\u003Cli>CallRail\u003C/li>\u003Cli>CallSource\u003C/li>\u003Cli>CallTrackingMetrics\u003C/li>\u003Cli>Delacon\u003C/li>\u003Cli>Invoca\u003C/li>\u003Cli>Marchex\u003C/li>\u003Cli>Twilio\u003C/li>\u003Cli>WhatConverts\u003C/li>\u003Cli>WildJar\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:hsl(0,0%,0%);\">\u003Cstrong>Database\u003C/strong>\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>Amazon Redshift\u003C/li>\u003Cli>Google BigQuery\u003C/li>\u003Cli>MySQL (available as an optional add-on)\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:hsl(0,0%,0%);\">\u003Cstrong>eCommerce\u003C/strong>\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>BigCommerce\u003C/li>\u003Cli>Shopify\u003C/li>\u003Cli>Stripe\u003C/li>\u003Cli>WooCommerce\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:hsl(0,0%,0%);\">\u003Cstrong>Email Marketing\u003C/strong>\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>ActiveCampaign\u003C/li>\u003Cli>Brevo\u003C/li>\u003Cli>Campaign Monitor\u003C/li>\u003Cli>Constant Contact\u003C/li>\u003Cli>ConvertKit\u003C/li>\u003Cli>Drip\u003C/li>\u003Cli>Klaviyo\u003C/li>\u003Cli>Mailchimp\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:hsl(0,0%,0%);\">\u003Cstrong>Local Marketing\u003C/strong>\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>BirdEye\u003C/li>\u003Cli>BrightLocal\u003C/li>\u003Cli>GatherUp\u003C/li>\u003Cli>Google Business Profile\u003C/li>\u003Cli>Grade.us\u003C/li>\u003Cli>Synup\u003C/li>\u003Cli>Trustpilot\u003C/li>\u003Cli>Vendasta\u003C/li>\u003Cli>Yelp\u003C/li>\u003Cli>Yext\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:hsl(0,0%,0%);\">\u003Cstrong>Paid Advertising\u003C/strong>\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>AdForm\u003C/li>\u003Cli>AdRoll\u003C/li>\u003Cli>Amazon Ads\u003C/li>\u003Cli>Basis Platform\u003C/li>\u003Cli>Basis Standalone DSP\u003C/li>\u003Cli>Choozle\u003C/li>\u003Cli>Facebook Ads\u003C/li>\u003Cli>Google Ads\u003C/li>\u003Cli>Google Ad Manager\u003C/li>\u003Cli>Google Local Services Ads\u003C/li>\u003Cli>Google Display & Video 360\u003C/li>\u003Cli>LinkedIn Ads\u003C/li>\u003Cli>Microsoft Advertising\u003C/li>\u003Cli>Pinterest Ads\u003C/li>\u003Cli>Simpli.fi\u003C/li>\u003Cli>Snapchat Ads\u003C/li>\u003Cli>Spotify Ads\u003C/li>\u003Cli>StackAdapt\u003C/li>\u003Cli>TikTok Ads\u003C/li>\u003Cli>Twitter Ads\u003C/li>\u003Cli>Yelp Ads\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:hsl(0,0%,0%);\">\u003Cstrong>SEO Tools\u003C/strong>\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>Ahrefs\u003C/li>\u003Cli>Backlink Manager\u003C/li>\u003Cli>Bing Webmaster Tools\u003C/li>\u003Cli>Google Lighthouse\u003C/li>\u003Cli>Google PageSpeed\u003C/li>\u003Cli>Google Search Console\u003C/li>\u003Cli>Majestic Backlinks\u003C/li>\u003Cli>Moz\u003C/li>\u003Cli>Rank Tracker\u003C/li>\u003Cli>SEMrush Backlinks\u003C/li>\u003Cli>SEMrush Projects\u003C/li>\u003Cli>Site Auditor\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:hsl(0,0%,0%);\">\u003Cstrong>Social Media\u003C/strong>\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>Facebook\u003C/li>\u003Cli>Instagram\u003C/li>\u003Cli>LinkedIn\u003C/li>\u003Cli>Pinterest\u003C/li>\u003Cli>TikTok\u003C/li>\u003Cli>Vimeo\u003C/li>\u003Cli>YouTube\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:hsl(0,0%,0%);\">\u003Cstrong>Other\u003C/strong>\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>Google Sheets\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ci>Quick note: The “Database” integrations are only available as an optional add-on across all pricing plans. Also, the Site Auditor is a legacy integration only available to accounts created before November 2023.\u003C/i>\u003C/p>\u003Cp>While these integrations are available, it doesn’t mean they’re always reliable. We’ll dive into common issues like broken connections, missing data, and delays in the next sections. \u003C/p>\u003Cp>But for now, here's how to connect to these integrations in AgencyAnalytics. \u003C/p>\u003Ch2>How to Connect Native Integrations in AgencyAnalytics\u003C/h2>\u003Cp>On AgencyAnalytics you can connect integrations from either the \u003Cstrong>client level\u003C/strong> (for a specific client dashboard) or the \u003Cstrong>account level\u003C/strong> (across multiple clients). Here’s how both options work:\u003C/p>\u003Ch3>1. Connecting Integrations at the Client Level\u003C/h3>\u003Cp>This is the most common method and is best when you’re setting up marketing dashboards or reports for one client at a time.\u003C/p>\u003Cp>\u003Cstrong>Steps:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Open the desired client workspace\u003C/li>\u003Cli>Go to the Integrations tab\u003C/li>\u003Cli>Click “Connect Integration”\u003C/li>\u003Cli>Search or browse to find the platform you want to connect\u003C/li>\u003Cli>Authorize access (log in or provide API key)\u003C/li>\u003Cli>Choose which account or data profile to use\u003C/li>\u003Cli>Assign it directly to that client dashboard\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Account_level_integrations_on_Agency_Analytics_bee079d96b.png\" alt=\"Account Level Integrations - A screen displays a list of third-party app integrations.\">\u003Ca href=\"https://help.agencyanalytics.com/en/articles/10684191-improved-integration-connection-and-management\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>After connecting, you can expand the list of accounts, manage multiple logins, and view the number of connected accounts directly from the integration tile.\u003C/p>\u003Ch3>2. Connecting Integrations at the Account Level\u003C/h3>\u003Cp>This is useful if you want to pre-connect integrations and assign them to clients later.\u003C/p>\u003Cp>\u003Cstrong>Steps:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Navigate to the main Integrations section (outside of a client dashboard)\u003C/li>\u003Cli>Click “Connect” to open the integration marketplace\u003C/li>\u003Cli>Set up integrations as usual (authenticate, select accounts)\u003C/li>\u003Cli>These connections will now be available for use across any client\u003C/li>\u003Cli>You can view, assign, filter, or troubleshoot integrations from a single dashboard\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Client_level_integrations_on_Agency_Analytics_ba9e5834c9.png\" alt=\"Client Level Integrations - A dashboard displaying integration status with \">This method is useful if you’re onboarding new platforms in bulk or prefer to manage everything in one place.\u003C/p>\u003Cp>You can also manage these account-level integrations on a dedicated page like so: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Account_level_integrations_page_on_Agency_Analytics_963bb4ab27.png\" alt=\"Agency Level Integrations Page On AgencyAnalytics - A table showing a list of integrations and their connectivity status.\">\u003Ca href=\"https://help.agencyanalytics.com/en/articles/5719775-manage-all-account-integrations-in-one-place\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>For both these methods, once all the permissions are given and authentications are done, the data will begin flowing into AgencyAnalytics within 2-24 hours depending on the platform.\u003C/p>\u003Cp>Apart from these native integrations, what other integration options are available on AgencyAnalytics?\u003C/p>\u003Ch2>Does AgencyAnalytics Offer Google Sheets Integration?\u003C/h2>\u003Cp>Yes it does. \u003C/p>\u003Cp>You can use AgencyAnalytics’ Google Sheets integration to bring in data from platforms that it doesn’t have a native connection with, or to add your own calculations and pivot tables. \u003C/p>\u003Cp>That said, it works \u003Ci>very differently\u003C/i> from native integrations, and requires extra setup to show data correctly.\u003C/p>\u003Cp>Here’s a 9-step process:\u003C/p>\u003Col>\u003Cli>Open the Client workspace where you want to connect the sheet\u003C/li>\u003Cli>Go to the Integrations tab\u003C/li>\u003Cli>Click “Connect Integration” > search for Google Sheets\u003C/li>\u003Cli>Click “Connect New Account” to authorize with your Google login\u003C/li>\u003Cli>Grant permissions when prompted\u003C/li>\u003Cli>Once connected, your Google Sheets account will appear in the integration list\u003C/li>\u003Cli>Open any \u003Ca href=\"https://whatagraph.com/agency-analytics-reporting\">AA dashboard or report\u003C/a>, click Edit, and add a Google Sheets widget\u003C/li>\u003Cli>Choose the appropriate sheet and tab from the widget’s data settings\u003C/li>\u003Cli>Customize chart type, dimensions, and formatting\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_Sheets_integration_on_Agency_Analytics_bd33e2369b.gif\" alt=\"Google Sheets integration on AgencyAnalytics.gif\">\u003Ca href=\"https://help.agencyanalytics.com/en/articles/2040551-connect-google-sheets\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Once connected, AgencyAnalytics will automatically refresh the sheet whenever a dashboard or report loads, so your data stays current without manual syncing.\u003C/p>\u003Ch2>Does AgencyAnalytics Offer Custom API Access?\u003C/h2>\u003Cp>AgencyAnalytics does offer API access, but \u003Cstrong>it’s not designed for pulling third-party data\u003C/strong> \u003Ca href=\"https://help.agencyanalytics.com/en/articles/8219563-using-the-api\" target=\"_blank\" rel=\"noopener noreferrer\">according to this documentation\u003C/a>. This means you can’t use it to pull data from a missing integration like SE Ranking or AppsFlyer.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_API_086ccb91b5.png\" alt=\"Agency Analytics API - Text box with information about API design.\">Instead, their API is primarily for\u003Cstrong> \u003C/strong>internal platform automation like syncing your CRM with client dashboards or bulk-generating reports. With the help of a developer, you can: \u003C/p>\u003Cul>\u003Cli>Create, update, or delete clients (aka “campaigns” in API language)\u003C/li>\u003Cli>Generate dashboards and user access tokens\u003C/li>\u003Cli>Manage tags and templates\u003C/li>\u003Cli>Fetch user lists or keyword rankings\u003C/li>\u003Cli>Build custom login pages for clients\u003C/li>\u003Cli>Automate internal reporting processes\u003C/li>\u003C/ul>\u003Cp>But it’s important to note that this API access is only available on the more expensive plans like Agency Pro and Custom Enterprise plans. \u003C/p>\u003Cp>If you’re looking to actually \u003Cstrong>bring external data into your reports via API\u003C/strong>, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> makes it easy.\u003C/p>\u003Cp>Unlike AgencyAnalytics, Whatagraph’s public API is push-based—meaning your developers can send structured data directly into Whatagraph from any platform, CRM, or internal system​.\u003C/p>\u003Cp>You can use Whatagraph’s API to:\u003C/p>\u003Cul>\u003Cli>Import data from unsupported tools (e.g., internal BI dashboards, niche ad networks)\u003C/li>\u003Cli>Push data from spreadsheets, CRMs, or Zapier/Make automations to your client reports\u003C/li>\u003Cli>Feed in performance data from offline channels (e.g., call centers, print ads)\u003C/li>\u003Cli>Automatically update client reports with fresh metrics in real-time\u003C/li>\u003C/ul>\u003Cp>\u003Ci>So…what does this mean?\u003C/i>\u003C/p>\u003Cp>AgencyAnalytics' API helps automate your workflow within their platform, but it won’t help you pull in new sources of data. \u003C/p>\u003Cp>If your agency needs custom data or connections with niche platforms, Whatagraph’s API opens up that flexibility without requiring advanced dev work.\u003C/p>\u003Ch2>Are AgencyAnalytics’ Integrations Stable and Accurate?\u003C/h2>\u003Cp>Now that we’ve covered the basics, let’s go a level deeper—not just into \u003Ci>what\u003C/i> integrations AgencyAnalytics offers, but \u003Ci>how well they actually work\u003C/i>.\u003C/p>\u003Cp>Stable integrations are non-negotiable if you want accurate marketing reports that clients and internal teams can trust. \u003C/p>\u003Cp>You don’t want to open up a report 30 minutes before a client meeting and realize integrations are broken and key metrics are missing or completely off.\u003C/p>\u003Cp>That kind of surprise erodes client trust—and if it happens repeatedly, can even lead to churn.\u003C/p>\u003Cp>Internally, your team needs a clear and accurate view of your clients’ data to make the right decisions. Because what good is data if it’s wrong?\u003C/p>\u003Cp>This means: your reporting platform MUST come with stable integrations you can rely on 24/7. \u003C/p>\u003Cp>Unfortunately, AgencyAnalytics doesn’t seem to hold up to that end. In fact, on G2.com, “Integration Issues” is the biggest disadvantage of AgencyAnalytics:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_A_Nalytics_integration_issues_5d7f17a507.png\" alt=\"Agency Analytics Integration Issues - A list of cons including integration issues, missing features, and limited customization.\">\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews?utf8=%E2%9C%93&filters%5Bsentiment_snippet%5D=1570555\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci> \u003C/i>\u003C/p>\u003Cp>We compiled some key issues based on real user reviews online:\u003C/p>\u003Ch3>1. Frequent Disconnections\u003C/h3>\u003Cp>One of the most common complaints from AgencyAnalytics users is that integrations break without warning, especially for platforms like Meta, TikTok, Facebook, and Google Ads.\u003C/p>\u003Cp>When this happens, data stops syncing and users are forced to manually reconnect accounts.\u003C/p>\u003Cp>This means you or your team needs to waste time checking whether integrations are working properly. And if you have over a 100 clients like this reviewer, it can become a part-time job on its own. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_checking_integrations_2cd047477e.png\" alt=\"AgencyAnalytics checking integrations - Text about problems with integrations.\">\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9461456\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>What’s worse is that if you \u003Ci>don’t\u003C/i> catch a broken integration in time, the report still gets sent—just with missing or incorrect data. This can easily damage your client’s trust or make your agency look careless.\u003C/p>\u003Cp>\u003Ci>(Imagine if your SEO agency sent you a broken report – how would you feel?)\u003C/i>\u003C/p>\u003Cp>In contrast, at Whatagraph, our customers tell us time and time again that they never have to worry about integrations breaking. \u003C/p>\u003Cp>For example, Tanja Keglić, Performance Marketing Manager at Achtzehn Grad, a Swedish creative agency, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Read the full story here.\u003C/i>\u003C/a>\u003C/p>\u003Cp>This means:\u003C/p>\u003Cp>✅  You don’t need to waste hours to check if all the integrations are properly fetching the data.\u003C/p>\u003Cp>✅  There won’t be situations where an “empty” or inaccurate report is sent to your clients. \u003C/p>\u003Cp>✅  You don’t have to contact Customer Support to fix the integrations or do it yourself. \u003C/p>\u003Ch3>2. Data Can Lag By 2-3 Days\u003C/h3>\u003Cp>AgencyAnalytics doesn’t guarantee consistent data updates across all integrations.\u003C/p>\u003Cp>Instead, it depends on each platform’s API, which means you won’t always know when your numbers were last updated unless you manually check or refresh them.\u003C/p>\u003Cp>One agency we spoke with told us that it sometimes takes \u003Cstrong>2–3 days\u003C/strong> for data to fully sync, which they described as “too slow” for their daily reporting needs. \u003C/p>\u003Cp>They also mentioned that \u003Cstrong>by the time they’re ready to send a report, the data often isn’t up to date, \u003C/strong>orcing them to delay delivery or explain discrepancies to clients.\u003C/p>\u003Cp>This unpredictability is a major pain point if you need accurate, up-to-date reports for client calls, like this reviewer:\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Reconnections_on_Agency_Analytics_15bf0bb446.png\" alt=\"Agency Analytics - Text discussing integration issues and API key re-entry.\">\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10622277\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>This is why at Whatagraph, we offer a consistent 30-minute refresh rate across ALL integrations, data sources, and accounts—including custom sources via API or Google Sheets. \u003C/p>\u003Cp>That means:\u003C/p>\u003Cp>✅  You don’t need to second-guess if numbers are up to date (they are).\u003C/p>\u003Cp>✅  You’re not scrambling to fix stale data minutes before a client call.\u003C/p>\u003Cp>✅  You don’t need to contact Customer Support to trouble-shoot or sit and wait for data to show up. \u003C/p>\u003Cp>This 30-minute refresh applies \u003Cstrong>across all pricing plans\u003C/strong> too. No hidden costs involved.\u003C/p>\u003Ch3>3. Missing Metrics and Limited Data Organization\u003C/h3>\u003Cp>Even when integrations are connected and appear to be working, AgencyAnalytics users report that \u003Cstrong>certain metrics are missing or unavailable\u003C/strong>.\u003C/p>\u003Cp>Sometimes it’s smaller things, like not being able to break down results by device or region. Other times, it’s not being able to pull key KPIs at all from platforms like Facebook Ads, Google Ads, or LinkedIn. \u003C/p>\u003Cp>In some cases, the widgets themselves are limited to specific data types, so you’re locked into visualizing data a certain way, or not at all.\u003C/p>\u003Cp>This came up in a few G2 reviews, with users pointing out discrepancies between what shows up in the native platform and what actually loads in the dashboard:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_data_discrepancies_3da16df50c.png\" alt=\"AgencyAnalytics Data Discrepancies - Text discussing dislikes of AgencyAnalytics, focusing on platform integration issues.\">\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9818681\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>For agencies that want holistic actionable insights, like total conversions, campaign-level results, or audience-specific engagement, not being able to surface these numbers makes reporting feel incomplete. \u003C/p>\u003Cp>One agency told us they were spending \u003Cstrong>2–3 days per month\u003C/strong> manually patching together incomplete reports, something no one should have to do when they’re already paying for a reporting tool.\u003C/p>\u003Cp>And if you’re hoping to do advanced things like data blending or custom metric calculations, you’ll need to upgrade to one of AgencyAnalytics’ higher-tier plans where those features are gated.\u003C/p>\u003Cp>At Whatagraph, we built our integrations to give agencies full access to all available metrics and dimensions from each connected platform, no matter which pricing plan you’re on.\u003C/p>\u003Cp>You can: \u003C/p>\u003Cp>✅  Pull in all native KPIs, no hidden limitations or metric gaps\u003C/p>\u003Cp>✅  Create unlimited custom metrics and dimensions\u003C/p>\u003Cp>✅  Blend data across sources like Google Ads + Meta + TikTok in a single widget, no limit to how many data sources you can add per blend\u003C/p>\u003Cp>✅  Save data sources into organized client folders for fast access\u003C/p>\u003Cp>✅  Tag data by client, industry, region, or Account Manager, and filter however you like\u003C/p>\u003Cp>Another key aspect that\u003Cstrong> ex-AgencyAnalytics users love about Whatagraph\u003C/strong> is our \u003Ca href=\"https://help.whatagraph.com/en/articles/6389747-how-to-create-a-source-filter-and-a-source-variant\">Source Filter\u003C/a>.\u003C/p>\u003Cp>If you've ever had to apply the same filter across 20 widgets manually (say, narrowing a Facebook Ads report down to a single campaign), you’ll know how tedious that can be. \u003C/p>\u003Cp>With Whatagraph’s Source Filter, you just apply the filter once, at the source level, and it updates across every connected widget instantly.\u003C/p>\u003Cp>This saves so much more time and hassle, and you’ll be able to slice and dice your data any way you want.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/source_filters_3fed8afe89.gif\" alt=\"source filters.gif\">\u003C/p>\u003Ch3>4. Unsupportive Customer Support \u003C/h3>\u003Cp>What’s more frustrating than an integration breaking? When you ask for help…and you don't get helped.\u003C/p>\u003Cp>Unfortunately, that’s a pattern several AgencyAnalytics users have experienced.\u003C/p>\u003Cp>One agency we spoke to told us they reached out to support multiple times about persistent integration issues. But instead of solving the problem, support added their request to a “list” and said it might be addressed if enough people requested it.\u003C/p>\u003Cp>There was also a sense that the support team was \u003Cstrong>quick to pass the blame\u003C/strong> to third-party platforms like Meta or TikTok — rather than taking ownership or offering a resolution.\u003C/p>\u003Cp>Despite repeated outreach, the core issues remained, leaving the agency stuck in a loop of disconnections and unreliable data, without a clear path forward.\u003C/p>\u003Cp>This same frustration shows up in G2 reviews too:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_customer_support_d62e6961b4.png\" alt=\"Agency Analytics Customer Support - Text outlining support issues with attitude and profile integration.\">\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9552532\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>At Whatagraph, we know how crucial timely, reliable support is — especially when it comes to integrations. That’s why we offer:\u003C/p>\u003Cp>✅  Live chat support that responds within 1 minute\u003C/p>\u003Cp>✅  Most issues resolved within 4 hours or less\u003C/p>\u003Cp>✅  A dedicated Customer Success Manager you can reach directly\u003C/p>\u003Cp>And we will work together with our engineers and product managers to resolve your issues as soon as possible.\u003C/p>\u003Cp>For those that are taking a longer time, we send you updates every day so you’re not left alone in the dark. \u003C/p>\u003Cp>As Kim Strickland, Digital Marketing Specialist at Peak Seven, puts it:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>I’ve joked about this often—with Whatagraph, we’re not just paying for a reporting tool. We’re paying for support.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Read the full story here.\u003C/i>\u003C/a>\u003C/p>\u003Cp>When you’re managing 10, 20, or 100+ clients, it makes a difference to know there’s someone on the other end who can actually help — and fast.\u003C/p>\u003Ch2>A Quick Intro to Whatagraph\u003C/h2>\u003Cp>If you haven’t heard of us before, hello, hi!\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is a marketing intelligence platform that makes it refreshingly easy to connect, organize, monitor, and report on your marketing data, all in one place.\u003C/p>\u003Cp>We’re built specifically for growing marketing agencies and teams that are tired of:\u003C/p>\u003Cp>❌ Broken integrations and spending hours fixing them\u003C/p>\u003Cp>❌ Static, basic-looking reports\u003C/p>\u003Cp>❌ Limited and inflexible data blends and custom metrics\u003C/p>\u003Cp>1,000+ agencies and teams love us because we offer:\u003C/p>\u003Ch3>\u003Cstrong>✅ 55+ stable, native integrations\u003C/strong>\u003C/h3>\u003Cp>Connect all your key marketing channels—including Google Ads, Facebook, TikTok, LinkedIn, GA4, Shopify, SE Ranking, and many more—in just a few clicks.\u003C/p>\u003Cp>Our engineers regularly maintain these integrations so they won’t break. And according to data from the past 6 months, our platform as a whole has a 99.95% uptime. This means system-wide outages are incredibly rare.\u003C/p>\u003Cp>Even if an outage occurs, we have an emergency alert that wakes up our engineers even if it’s 3 am where they are so they can quickly fix the issue.\u003C/p>\u003Cp>And yes, we know that we have less native integrations than AgencyAnalytics (for now). BUT, we offer a lot more niche platforms that aren’t available on AgencyAnalytics, like:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Category\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Integration Name\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Notes\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>SEO\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">SE Ranking\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Native integration in Whatagraph; not available in AgencyAnalytics\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>SEO\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">SEOMonitor\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Specialized SEO tool integration available in Whatagraph only\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Display & DSP\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">The Trade Desk\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">A major DSP not supported by AgencyAnalytics\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Display & DSP\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Taboola\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Popular native ad platform missing in AgencyAnalytics\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Display & DSP\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Criteo\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Another performance DSP not listed in AgencyAnalytics\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Social & Paid\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Reddit Ads\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Available natively in Whatagraph; not found in AgencyAnalytics\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Web Analytics\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Piwik PRO\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">A privacy-focused alternative to GA; Whatagraph supports it natively\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>eCommerce\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Magento\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Available in Whatagraph; not listed in AgencyAnalytics integrations\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data Connectors\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">BigQuery\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Whatagraph connects natively; in AgencyAnalytics, it’s an optional add-on\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you need to connect to one (or all) of these, Whatagraph is the better choice. \u003C/p>\u003Ch3>✅  Google Sheets, BigQuery, and API for custom data\u003Cstrong> \u003C/strong>\u003C/h3>\u003Cp>Push in any performance data you need, from CRMs, internal databases, or spreadsheets, and visualize it like native metrics.\u003C/p>\u003Ch3>✅  Data refreshes every 30 minutes\u003C/h3>\u003Cp>Your data is always up to date every 30 minutes, across every integration, account, and pricing tier. No manual refreshing. No delays.\u003C/p>\u003Ch3>✅  Full metric access + custom calculations\u003C/h3>\u003Cp>Use every KPI from each platform. Or create your own metrics and blend data across unlimited sources with no-code formulas and easy workflows.\u003C/p>\u003Cp>Assign data sources to specific folders or categorize them with custom tags so it’s easier and faster to create the reports you need.\u003C/p>\u003Ch3>✅  Easy to scale across clients\u003C/h3>\u003Cp>Create a report using Whatagraph’s ready-made templates, or your team’s saved template. Or drag and drop widgets onto a blank canvas.\u003C/p>\u003Cp>The best thing is: you can duplicate an existing report for a similar client or channel, and just swap out the data sources and tweak metrics and images. \u003C/p>\u003Cp>Need to edit your reports? Link all similar reports to a “Master” template and just edit the Master ONCE, and the changes will sync automatically across all reports. This way you can edit dozens of reports in under a minute.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_reports_14f0c0078b.png\" alt=\"Linked Reports - A marketing dashboard with charts, graphs, and data metrics.\">\u003C/figure>\u003Cp>You can also fully white label reports with your client’s or your agency’s brand, images, colors, and even email domains.\u003C/p>\u003Ch3>✅  Automated reports\u003C/h3>\u003Cp>Share these custom dashboards and reports via scheduled emails, live links, PDFs, or CSVs—however you want to. \u003C/p>\u003Ch3>✅  Friendly, fast support when you need it\u003C/h3>\u003Cp>Our live chat team responds in under 1 minute during our operating hours, and you’ll always speak to a real human who understands data and reporting.\u003C/p>\u003Cp>For bigger issues or feature requests, you can always reach out to your Customer Success Manager and they’ll be happy to hop on a call with you.\u003C/p>\u003Cp>Want to learn more about Whatagraph? Check out \u003Ca href=\"https://whatagraph.com/case-studies\">our customer stories\u003C/a>, or \u003Ca href=\"https://whatagraph.com/book-a-call\">talk to our sales team\u003C/a>. (They’re nice, I promise.)\u003C/p>","2025-04-11T05:58:02.087Z","2025-05-28T14:38:48.515Z","2025-04-11T07:27:17.650Z","2025-04-11",{"id":619,"title":620,"slug":621,"summary":622,"body":623,"read_time":21,"createdAt":624,"updatedAt":625,"publishedAt":626,"errors":31,"table_of_contents":32,"dateReorder":627},2354,"We Tested the 11 Best (& Underrated) AI SEO Tools in 2025","ai-seo-tools","\u003Cp>SEO isn’t dead in 2025, but it’s definitely different. \u003C/p>\u003Cp>It’s not just about ranking on Google anymore, but also about showing up on AI search engines and LLMs like ChatGPT and Perplexity.\u003C/p>\u003Cp>The way we \u003Ci>do\u003C/i> SEO has also changed. There are now tons of exciting new tools, powered by AI, that can help you deliver better results—faster—for your clients or your brand.\u003C/p>","\u003Cp>But not every tool that slaps “AI” on the label is worth your budget. \u003C/p>\u003Cp>Some are little more than glorified content spinners, while others lack the stability or data quality. \u003C/p>\u003Cp>The best ones integrate seamlessly into existing workflows, speed up repetitive tasks, and give your team more time to focus on strategy.\u003C/p>\u003Cp>This guide cuts through the noise and highlights the AI SEO tools that actually deliver results, whether you're optimizing content, automating reporting, or scaling campaigns across multiple brands.\u003C/p>\u003Ch2>How I Chose AI SEO Tools \u003C/h2>\u003Cp>SEO is very close to my heart.\u003C/p>\u003Cp>I spent 3 years as Head of Content at an SEO agency, and now as Senior Content Marketing Manager at Whatagraph, SEO is our most important channel for bringing in MQLs and ICP leads.\u003C/p>\u003Cp>So, I didn’t want this article to be just another roundup of the same tools you’ve seen a dozen times. \u003C/p>\u003Cp>I wanted you to discover underrated AI SEO software that:\u003C/p>\u003Cul>\u003Cli>Agencies and SEO strategists are actually using right now\u003C/li>\u003Cli>Excel in specific, niche use cases\u003C/li>\u003C/ul>\u003Cp>Here’s how I picked them:\u003C/p>\u003Ch3>\u003Cstrong>1. I asked SEO strategists what tools they recommend.\u003C/strong>\u003C/h3>\u003Cp>I asked SEO strategists on LinkedIn what AI tools they’re using every day and what they love about them—and got dozens of honest, unsponsored replies. \u003C/p>\u003Cp><iframe src=\"https://www.linkedin.com/embed/feed/update/urn:li:share:7325132935743856640\" height=\"475\" width=\"100%\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"></iframe>\u003C/p>\u003Cp>But I also mined through all these recommendations and picked just the tools that are either powered by AI, or lets you do something with AI.\u003C/p>\u003Ch3>\u003Cstrong>2. I tested most of them myself or interviewed others who are currently using them.\u003C/strong>\u003C/h3>\u003Cp>Unless noted otherwise, I’ve personally tried these AI-powered SEO tools. If they didn’t deliver real value or improve our workflow, they didn’t make the cut. If I didn't test a tool myself, I included quotes from others who have. \u003C/p>\u003Ch3>\u003Cstrong>3. I checked for agency-friendly pricing.\u003C/strong>\u003C/h3>\u003Cp>For agencies trying to scale, predictable pricing is non-negotiable, especially when onboarding new clients or building internal processes around a platform. I scoured the latest pricing details of each tool and included them in detail wherever possible. \u003C/p>\u003Cp>That being said, here’s a summary of the SEO AI tools I'll review:\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Tool Name\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Best For\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Pricing Summary\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Writesonic\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Speeding up SEO research and content creation with real-time SEO data\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">From $16/month. Tiered plans based on users/projects. Free trial available.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>AirOps\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Automating SEO ops and content production with flexible workflows\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Free starter plan. Custom pricing for Scale and Agency plans.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Clearscope\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Optimizing human-written content for SEO that ranks fast and well\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Starts at $189/month. Scales with usage and features.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Ahrefs AI Content Helper\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Optimizing for real search intent using AI, built into Ahrefs suite\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Starts at $129/month. Included in Ahrefs subscription plans.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Rankscale.ai\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Tracking brand visibility in AI search engines by keyword, engine, and region\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Starts at $20 (credit-based). No subscription needed.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Whatagraph\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Creating beautiful, accurate SEO reports for clients and leadership\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">All-inclusive pricing. Based on source credits. No hidden fees.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>DataForSEO\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Pulling real-time SEO data at scale to power custom tools and dashboards\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Pay-as-you-go. Minimum $50 to start. Pricing varies by API usage.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Pitchbox\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Automating backlink outreach with smart personalization and tracking\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">From $165/month. Scales by users and features.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Ranking Raccoon\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Exchanging backlinks with vetted websites through a moderated community\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Free plan available. Pro version is $25/month.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Indexly\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Automating indexing so pages show up in search faster\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Free plan available. Paid plans from $14/month.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>SE Ranking (AI Tracker)\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Tracking Google AI Overview presence and comparing with organic rankings\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Starts at $95.20/month (annual). AI tracker included in Pro and Business plans.\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Important note: \u003C/strong>We do not get any commissions from these tools featured. We chose them purely based on how well they work—not because we’re getting sponsored. \u003C/p>\u003Cp>Let’s dig in. \u003C/p>\u003Ch2>1. Writesonic\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Speeding up SEO research and content creation with real-time data from SEO tools and multi-model AI agent\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=yIPoxTws9BI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/yIPoxTws9BI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://writesonic.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Writesonic\u003C/a> is an all-in-one content creation and AI SEO platform that lets you research, write, optimize, and even publish blog posts—all from one place.\u003C/p>\u003Cp>The best thing about Writesonic is \u003Cstrong>Chatsonic\u003C/strong>, an AI SEO agent where you can ask multiple LLMs—like GPT-4o, o1, Claude, Gemini, and Flux 1.1—to do SEO tasks with real-time data streaming in from your SEO tools. \u003C/p>\u003Cp>For instance, Evelina Milenova, SEO and Growth Manager at \u003Ca href=\"https://www.opinionstage.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Opinion Stage\u003C/a>, used Chatsonic to review one of their best-converting pages ranking in the middle of page 1. \u003C/p>\u003Cp>Chatsonic pulled insights from multiple data sources including Google Search Console, Semrush, Ahrefs, and Keywords Everywhere, and gave specific and actionable tips to improve their content:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Identified missing alt text\u003C/strong> across key images that could be hurting SEO\u003C/li>\u003Cli>\u003Cstrong>Flagged missed keyword opportunities\u003C/strong> in headers like the H1 and H2s\u003C/li>\u003Cli>\u003Cstrong>Suggested a new content structure\u003C/strong> optimized for better readability and engagement\u003C/li>\u003C/ul>\u003Cp>You can find the full breakdown in her LinkedIn post:\u003C/p>\u003Cp><iframe src=\"https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7323011018173898754?collapsed=1\" height=\"568\" width=\"100%\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"></iframe>\u003C/p>\u003Cp>Evelina raved about Chatsonic:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>LLMs like ChatGPT provide generic advice that doesn't consider what's already on the page. But Chatsonic identified real areas for improvement and concrete suggestions—it felt like collaborating with another SEO expert on the team!\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>But what about when it comes to AI writing? \u003C/strong>\u003C/p>\u003Cp>Writesonic generously gave us free trial access to try out their AI writer, and I opted for the “10-step AI article writer” to have full control over the content generation process:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_writing_mode_76978f60de.png\" alt=\"Writesonic writing mode - Two options for writing modes, one with more control.\">To be “meta”, I decided to generate an AI article for this exact article I’m writing: AI SEO tools. This is what the process looked like:\u003C/p>\u003Ch3>How Writesonic’s AI writer works\u003C/h3>\u003Cp>\u003Cstrong>1. Set your topic\u003C/strong>\u003C/p>\u003Cp>I started by choosing a topic (like “AI tools for SEO”). I could either pick from suggested ideas or enter my own. I also selected the audience location and language to tailor the content accordingly.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_select_your_topic_5ae18f3773.png\" alt=\"Writesonic Select Your Topic - A form to choose the topic of an article.\">\u003Cstrong>2. Select your article type and research method\u003C/strong>\u003C/p>\u003Cp>Next, I chose the format—like a blog post, listicle, or product roundup—and decided whether to pull live web insights or use custom sources like PDFs, internal docs, or brand content.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_choose_article_type_and_research_method_8112695b1a.png\" alt=\"Writesonic choose article type and research method - Interface with research options selected for article creation.\">\u003Cstrong>3. Analyze top-performing competitor content\u003C/strong>\u003C/p>\u003Cp>Writesonic recommended top-ranking articles from trusted sources like HubSpot and Backlinko. I picked a few to inform my outline and keyword approach.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_select_top_performing_articles_for_analysis_7c39acc0b0.png\" alt=\"Writesonic Select Top Performing Articles - The screenshot shows a section for selecting competitor articles in a tool.\">\u003Cstrong>4. Choose primary and secondary keywords\u003C/strong>\u003C/p>\u003Cp>Based on search volume and intent, I selected a primary keyword and added up to 20 secondary keywords to build a strong SEO foundation.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_choose_a_primary_keyword_1db9fa61ed.png\" alt=\"Writesonic Choose A Primary Keyword - A keyword selection interface with suggested keywords.\">\u003Cstrong>5. Set your tone and brand voice\u003C/strong>\u003C/p>\u003Cp>This was a major plus point for me. \u003C/p>\u003Cp>On Writesonic, you can upload brand guidelines, past examples, or PDF files to match the writing style to your brand—which is great because I had just recently put together a huge documentation on our brand tone and voice.\u003C/p>\u003Cp>If you don’t have one, you can select from pre-set tones like professional, conversational, or casual.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_creating_a_writing_style_a65dc622d8.png\" alt=\"Writesonic creating a writing style - A popup with options to add URLs, files, and text snippets.\">\u003Cstrong>6. Pick your title and article outline\u003C/strong>\u003C/p>\u003Cp>You can either write your own titles or select from the suggested list. \u003C/p>\u003Cp>I wrote my own and selected a content outline that included an intro, breakdowns, and summary. I could adjust the depth of each section based on what I needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_choose_title_3670d918bf.png\" alt=\"Writesonic Choose Title - Title selection interface with suggested options and input field.\">It generated 2 outlines as default based on your title but the tools selected in the listicle were pretty basic – ChatGPT, Semrush, e.t.c – basic tools that people already know.\u003C/p>\u003Cp>You CAN write your own outline but the interface was quite clunky and it kept glitching and the cursor kept going back to the beginning of my sentences. \u003C/p>\u003Cp>At one point, I gave up trying to write my own (because it was taking up too much time) and decided to just use one of the outlines.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_content_outline_c938f40026.png\" alt=\"Writesonic Content Outline - Content outlines for introduction, Semrush, and ChatGPT.\">\u003Cstrong>7. Generate the content\u003C/strong>\u003C/p>\u003Cp>Once everything was locked in, Writesonic’s AI pulled in the research, applied my keywords and structure, and wrote the article. I could follow progress in real time as it fact-checked and built out the draft.\u003C/p>\u003Cp>There is an option to choose an “human” article, but this is locked in the paid plan:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_generate_humanized_article_4efd4e81c1.png\" alt=\"Writesonic Generate Humanized Article - A checkbox with text label \">This writing process took about 10 minutes. And beware—\u003Cstrong>do not\u003C/strong> press the “back” button or close the tab, because you will need to restart the whole process again (yes from the very beginning). I made that mistake and lost my article on the first try.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_creating_the_article_0047da3f0e.png\" alt=\"Writesonic Creating The Article - A progress screen shows an article being written.\">\u003Cstrong>8. Review, edit, and publish\u003C/strong>\u003C/p>\u003Cp>I got the final article and it was…meh. It looks good on the surface, and gets the facts right (like pricing), but reads bland and monotonous, without much insight into target audience pain points.\u003C/p>\u003Cp>You can see from the intro itself:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_intro_ce0cd60505.png\" alt=\"Writesonic Intro - A text block with a title about AI SEO tools for 2025.\">\u003Cbr>Even though I had our tone and voice guidelines uploaded, it didn’t capture the tone correctly. \u003C/p>\u003Cp>But the good thing is you can add more context around the target audience so it’ll create a more targeted article. And you can also use their Surfy assistant to rephrase or refine copy.\u003C/p>\u003Cp>I do like how the content is very factual—you can get it to show you citations. You can also publish this article directly if you use WordPress, which can save you hours of having to upload it yourself. \u003C/p>\u003Cp>All in all, Writesonic may not produce perfect content out of the gate, but it might be the most comprehensive and customizable AI content tool right now. \u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Real-time integrations with Ahrefs, Semrush, and Google Search Console \u003C/li>\u003Cli>AI Article Writer using models like GPT-4o and Claude.\u003C/li>\u003Cli>Brand voice customization with uploaded guidelines or sample content\u003C/li>\u003Cli>Real-time SEO optimization suggestions powered by AI\u003C/li>\u003Cli>One-click publishing to WordPress and social media platforms\u003C/li>\u003Cli>Flexible AI generation with access to GPT-4o, Claude, Gemini, and more \u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>Writesonic offers flexible plans for individual marketers, SEO pros, and full-service agencies—each with AI agents, SEO tools, and publishing features bundled in.\u003C/p>\u003Cp>There is a free trial with limited access to AI tools, 1 site audit (100 pages), and AI traffic analytics.\u003C/p>\u003Cp>Otherwise, here are the pricing plans as of May 2025:\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price (Annual)\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Users / Projects\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Articles / Month\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Site Audits\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Basic\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$16/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">1 user / 1 project\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">5\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">3 audits (100 pages each)\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">10 AI generations/month\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Lite\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$39/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">1 user / 1 project\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">15\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">6 audits (200 pages each)\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">100 AI agent generations, Unlimited Chatsonic, 2 brand voice styles\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Standard\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$79/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">1 user / 2 projects\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">30\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">15 audits (750 pages)\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Unlimited AI agents, GA & GSC integration, use your own data, 5 voices\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Professional\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$199/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">2 users / 3 projects\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">100\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">40 audits (1,200 pages)\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Brand tracking, Topic Explorer, GEO data, API access\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Advanced\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$399/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">5 users (up to 10) / 4 projects (expandable to 8)\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">200\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">60 audits (2,500 pages)\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Full platform access, highest usage limits, scale options\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch2>2. AirOps\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Automating SEO ops and content production from one intuitive and flexible platform\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/YSwRIqGsypk\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/YSwRIqGsypk\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://www.airops.com/\" target=\"_blank\" rel=\"noopener noreferrer\">AirOps\u003C/a> is a customizable AI content operations platform that helps agencies automate SEO and content workflows at scale. \u003C/p>\u003Cp>It combines the power of large language models (like GPT-4, Claude, and Gemini) with flexible templates and integrations—so you can generate high-quality, on-brand content faster, without adding headcount.\u003C/p>\u003Cp>Essentially, it’s like building a custom GPT on ChatGPT, but much more powerful and customizable. \u003C/p>\u003Cp>Marco Schlauri, Founder at \u003Ca href=\"https://www.digitalleverage.ch/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Leverage\u003C/a>, an SEO agency based in Switzerland, uses AirOps to automate research and content creation. He said:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We love how easy AirOps is. No coding, no API juggling or maintaining a tool stack. It’s just one intuitive platform with seamless integrations for tools like SEMrush, ChatGPT and Perplexity, plus out-of-the-box solutions for SEO tasks.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Aimee Jurenka, Director of SEO at Rocketship digital marketing agency, even built an \u003Ca href=\"https://app.airops.com/public_apps/6babd60f-719d-4177-a43e-f006dc865ff7/run\" target=\"_blank\" rel=\"noopener noreferrer\">automated LLM Brand Audit workflow\u003C/a> on AirOps to identify content gaps. \u003C/p>\u003Cp>And if you don’t want to build from scratch, AirOps also provides done-for-you templates based on SEO best practices.\u003C/p>\u003Cp>I decided to try it out and here’s how it went:\u003C/p>\u003Ch3>How AirOps works\u003C/h3>\u003Cp>When you create an account, AirOps will ask you to name the project and add the URL of the project. Based on this URL, it’ll automatically generate a “Brand Kit” for you, which you can fully edit.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_brand_kit_f90681929e.png\" alt=\"AirOps Brand Kit - Two-panel layout showing a brand kit and sample article.\">\u003C/p>\u003Cp>I personally loved the option to add your brand’s point of view, since we know this is what matters the most to stand out. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_brand_point_of_view_4098c25452.png\" alt=\"Airops Brand Point Of View - Brand mission statement example with description and core values.\">From there, you can either start with a template or build your own workflows. Here’s what you can automate:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Content briefs:\u003C/strong> Pulls in live SEO data to build structured, keyword-rich briefs your writers can use right away.\u003C/li>\u003Cli>\u003Cstrong>Long-form articles:\u003C/strong> Generates long-form content with your brand voice baked in. You control tone, structure, and sources.\u003C/li>\u003Cli>\u003Cstrong>Internal/external linking:\u003C/strong> Automates linking between your content pieces, based on semantic relevance and performance.\u003C/li>\u003C/ul>\u003Cp>I decided to try out the content brief template and I was taken to a spreadsheet where I could add the topic I wanted to create the brief for.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_content_brief_spreadsheet_ef5a10b20b.png\" alt=\"AirOps Content Brief Spreadsheet - A table displaying article topics and content brief statuses.\">\u003C/p>\u003Cp>Once you add your topic, the entire research and ideation workflow was done automatically by AirOps. This is what the workflow looks like:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 50%; height: 0;\"><iframe src=\"https://www.loom.com/embed/ebb89c5d633a423684ee9216bbfda752?sid=45d3e528-9a61-421c-86a6-413debd2cdd6\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>At any point there is an error in one of the steps of the workflow, you can ask their AI Copilot to fix it for you:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_copilot_f0f4b752df.png\" alt=\"AirOps Copilot - Screenshot shows error fix instructions for Google Docs integration in AirOps.\">Once the brief is created, it’s automatically added to the original spreadsheet: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_content_brief_example_0bcbe33540.png\" alt=\"AirOps Content Brief Example - Content brief interface with document, keywords, and search intent.\">The process was very fast and easy, and I loved how everything is neatly organized in one space. \u003C/p>\u003Cp>The brief itself was very high-level. It does nicely cover the SEO essentials like:\u003C/p>\u003Cul>\u003Cli>Secondary keywords\u003C/li>\u003Cli>Search intent\u003C/li>\u003Cli>“People Also Ask” questions from Google\u003C/li>\u003Cli>3 suggestions for internal links\u003C/li>\u003Cli>Sources \u003C/li>\u003Cli>URL structure\u003C/li>\u003C/ul>\u003Cp>However, it doesn’t dig deep into target audience personas, pain points, and the unique viewpoint of my brand—which is what makes great content.\u003C/p>\u003Cp>Next, I asked AirOps to \u003Cstrong>create an article outline\u003C/strong> based on the brief. This was where it got disappointing.\u003C/p>\u003Cp>It created an outline which wasn’t close to what I was looking for. Instead of having specific tools as H2s, it gave categories of tools instead. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_content_outline_1_5f5503ad50.png\" alt=\"Air Ops Content Outline - Text describing AI SEO tools and their features.\">So I created an outline myself, pasted it into AirOps, and asked it to create an article based on the new outline. This was a bummer – I was expecting to be able to do everything on AirOps. \u003C/p>\u003Cp>Alright, now the real deal – writing the article itself. To be honest, I was impressed. \u003C/p>\u003Cp>Unlike Writesonic, AirOps actually nailed our tone and voice. Check out this introduction:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_introduction_43df61dc25.png\" alt=\"AirOps Introduction - Blog post excerpt listing AI SEO tools.\">\u003C/p>\u003Cp>It’s not perfect, but it’s much more on-brand and engaging than what Writesonic produced.\u003C/p>\u003Cp>As a last step, you can get AirOps to create a hero image for the article. But as expected, it was meh. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_hero_image_80d8da4d16.png\" alt=\"AirOps Hero Image - Image selection with a robot, SEO letters, and DIY tools.\">\u003C/p>\u003Cp>But this wasn’t a deal breaker as we have an amazing in-house graphic designer who creates gorgeous images for us. \u003C/p>\u003Cp>Apart from the content creation process, the best thing about AirOps\u003Cstrong> is how well it connects to the rest of your tech stack. \u003C/strong>You can connect with:\u003C/p>\u003Cul>\u003Cli>Google Docs — so you can save briefs and articles right in your drive\u003C/li>\u003Cli>CMS like Webflow, Wordpress, and even Strapi — so you can publish articles straight away\u003C/li>\u003Cli>Slack — so you can share briefs and articles with teammates\u003C/li>\u003Cli>Semrush — so you can do keyword and competitor research\u003C/li>\u003Cli>Google & Perplexity – so you can do real-time, contextual research\u003C/li>\u003C/ul>\u003Cp>And loads more. \u003C/p>\u003Cp>In short, AirOps isn’t a plug-and-play writer—it’s more like an SEO command center. And if you want full control over how content is researched, structured, and written (without code), it’s one of the most powerful options out there.\u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Build AI workflows with 40+ models including GPT-4, Claude, and Gemini\u003C/li>\u003Cli>Train models on your brand tone with a customizable Brand Kit\u003C/li>\u003Cli>Create and reuse custom templates for SEO, blog, product, and email content\u003C/li>\u003Cli>Publish directly to CMSs like Webflow, WordPress, Strapi, and Shopify\u003C/li>\u003Cli>Power content with real-time SEO data from Semrush and DataForSEO\u003C/li>\u003Cli>Automate tasks to run on schedules, in bulk, or via triggers\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>AirOps offers simple, scalable pricing designed for content and SEO teams at every stage—from solo operators to multi-brand agencies.\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Best For\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Included Highlights\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Solo\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Free\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Individuals getting started with AI-powered SEO workflows\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">1 user, 1,000 tasks/month, basic templates, 1 brand kit, 5 knowledge sources, 30+ AI models, 10+ CMS integrations\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Scale\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">In-house marketing teams scaling content production\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Unlimited users, advanced templates, Semrush integration, scheduled runs, Getty Images, custom CMS support, Enterprise SSO, white-glove onboarding\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Agency\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Agencies managing content across multiple brands\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Everything in Scale, plus multi-account CMS setups, cloned workspaces, and multi-brand billing support\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>All plans include access to GPT, Claude, Gemini, and other leading AI models, as well as integrations with tools like Webflow, Shopify, WordPress, and Google Docs.\u003C/p>\u003Ch2>3. Rankscale.ai\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Tracking your brand’s visibility across AI search engines for specific search terms, regions, modes, and intervals\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_dashboard_cd6560848c.png\" alt=\"Rankscale Dashboard - Brand performance dashboard showing visibility score and competitor rankings.\">\u003C/p>\u003Cp>\u003Ca href=\"https://rankscale.ai\" target=\"_blank\" rel=\"noopener noreferrer\">Rankscale.ai\u003C/a> is an “Generative Engine Optimization” (or GEO) tool that lets you track whether you’re appearing for specific search terms (and for what position) on AI search engines like:\u003C/p>\u003Cul>\u003Cli>ChatGPT\u003C/li>\u003Cli>Perplexity\u003C/li>\u003Cli>Claude\u003C/li>\u003Cli>Google’s AI Overviews\u003C/li>\u003C/ul>\u003Cp>There are tons of GEO tools available in the market right now, but they fall short in two key areas:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>They’re not specific enough\u003C/strong> — they’ll give you a percentage of how much you’re appearing in AI-generated answers, but not for what terms or which region / country.\u003C/li>\u003Cli>\u003Cstrong>They’re not accurate\u003C/strong> — AI search is highly subjective based on where you are, how you frame your query, whether you have “live search” turned on, e.t.c., making it difficult to track rankings correctly.\u003C/li>\u003C/ol>\u003Cp>In fact, \u003Ca href=\"https://www.linkedin.com/in/brendanhufford/\" target=\"_blank\" rel=\"noopener noreferrer\">Brendan Hufford\u003C/a>, Founder at Growth Sprints agency, says in this LinkedIn post: \u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>AI search has no universal rankings. The results are hyper-personalized from search to search, making \"rankings\" fundamentally meaningless.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/posts/brendanhufford_ive-been-investigating-ai-optimization-activity-7326221900001538050-GHDV?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB_2pacB6ApCphtgRXXVvJfGAji3nZdMx8g\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>So, I was a bit skeptical of Rankscale at first. But once I dived into the platform, I learned it solves these two problems quite well. Here's how.\u003C/p>\u003Ch3>How Rankscale works\u003C/h3>\u003Cp>Once you log into Rankscale, you’ll land onto the main dashboard where you can find your brand details like:\u003C/p>\u003Cul>\u003Cli>Overall AI visibility score\u003C/li>\u003Cli>Search terms you ran trackings for recently\u003C/li>\u003Cli>Credits you have\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_AI_monitoring_dashboard_64f98248ed.png\" alt=\"Rankscale AI Monitoring Dashboard - A clean dashboard displaying analytics like analysis credits and brand limit.\">\u003C/p>\u003Cp>But to get to this point, you first need to run a brand analysis using the top right button. All you need to do is put in your homepage URL and Rankscale will return:\u003C/p>\u003Cul>\u003Cli>The “AI search readiness score” which is calculated based on four key areas”:\u003Cul>\u003Cli>Content quality and relevant\u003C/li>\u003Cli>Authority and trustworthiness\u003C/li>\u003Cli>Technical SEO and page structure\u003C/li>\u003Cli>Engagement\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Improvement suggestions for each area\u003C/li>\u003Cli>Recommended search terms (e.g. marketing analytics platforms)\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_AI_search_readiness_score_analysis_9939fb1590.png\" alt=\"Rankscale AI Search Readiness Score - Analysis report with a 72% readiness score.\">\u003C/p>\u003Cp>You can then save this as your “brand” and Rankscale gives you another dashboard where you can see:\u003C/p>\u003Cul>\u003Cli>Brand performance over time compared to your top competitors\u003C/li>\u003Cli>Topic Performance – which search terms you’re appearing for most\u003C/li>\u003Cli>AI engine performance – which search engines you are appearing on most \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_brand_performance_over_time_compared_to_competitors_39976a573d.png\" alt=\"Rankscale Brand Performance - A chart displays brand performance over time with data points clustered around May 12, with a summary of the top brands.\">\u003C/p>\u003Cp>Next, you start adding your “Search topics” which can be anything like:\u003C/p>\u003Cul>\u003Cli>Content pillars\u003C/li>\u003Cli>Product categories\u003C/li>\u003Cli>Regions \u003C/li>\u003C/ul>\u003Cp>You can either add them manually or ask AI to analyze your website and return search topics for you.\u003C/p>\u003Cp>Under each search topic, you can add specific search terms you want to be appearing for in AI answers. Here again, you can ask AI to recommend these search terms for you, or add your own. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_adding_search_terms_8fdb628477.png\" alt=\"Rankscale Adding Search Terms - Form to add search terms on a web page.\">\u003C/p>\u003Cp>You can see how it’s very specific. You can track specific search terms on specific AI models at specific intervals and for specific regions. \u003C/p>\u003Cp>This solves the first problem with AI optimization tools that gloss over details like these.\u003C/p>\u003Cp>Rankscale’s founder \u003Ca href=\"https://www.linkedin.com/in/mathias-ptacek-15414154/\" target=\"_blank\" rel=\"noopener noreferrer\">Mathias Ptacek\u003C/a> himself told me:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Rankscale is a bit more like a full drill-down approach for the geeky minds.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>If you choose the “Hourly” interval, you’ll get the results in a couple of minutes and the tracking will run every hour. This is good if you want to get results right away but I’d recommend changing to Daily or Weekly so you don’t use up all your credits.\u003C/p>\u003Cp>Once you save this, Rankscale will create separate search terms depending on how many AI engines and regions you chose.\u003C/p>\u003Cp>You can go into each of these search terms from your main dashboard and it’ll open up a full “results” page with an overview like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_brand_performance_metrics_6cb7e1c832.png\" alt=\"Rankscale Brand Performance Metrics - Dashboard showing Whatagraph brand performance metrics.\">\u003C/p>\u003Cp>This specific search term is a BOFU one – “What are the best [competitor] alternatives?” – on Perplexity.\u003C/p>\u003Cp>And the best thing was that I could see where Whatagraph is ranking vs. our competitors for this specific term, plus what’s the sentiment behind each brand:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_brand_analysis_53a067849f.png\" alt=\"Rankscale Brand Analysis - A table showing brand visibility metrics with headings like Sentiment, Mentions, and Citations.\">It’ll also show you the articles it cited and pulled their answers from, and ours was first:\u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_citation_and_reference_analysis_7130218948.png\" alt=\"Rankscale Citation And Reference Analysis - Table with URL, number of mentions, first seen and last seen dates.\">Is Rankscale accurate?\u003C/h3>\u003Cp>Now this is where it gets juicy.\u003C/p>\u003Cp>At first, it wasn’t.\u003C/p>\u003Cp>Rankscale said we were ranking number #8 on ChatGPT for the same BOFU query — “What are the the best [competitor] alternatives?”. But when I cross-checked with GPT-4o, we were actually #1.\u003C/p>\u003Cp>So I reached out to Mathias, Rankscale’s founder, and it turns out it was because I hadn’t enabled the “Web search” function on Rankscale. \u003C/p>\u003Cp>Once I enabled it and re-ran the tracking, it accurately showed me we were ranking #1:\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_Chat_GPT_results_64a0da4d72.png\" alt=\"Rankscale Google AI Overviews Results - A side-by-side comparison of ranked data and Google AI overviews.\">\u003C/p>\u003Cp>Another important thing for us are the Google AI overviews. Rankscale shows that we are ranking #3 for the same BOFU query, and we are indeed number #3. But in the screenshot below, you can see the rankings for other tools are not as accurate.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_Google_AI_overviews_results_abeba686b4.png\" alt=\"Rankscale Google AI Overviews Results - A side-by-side comparison of ranked data and Google AI overviews.\">\u003C/p>\u003Cp>\u003Cstrong>So, Rankscale seems to be accurate in general, \u003C/strong>but AI Overviews and LLM answers fluctuate wildly. Even if you change a word or a punctuation slighly, the answers and rankings can be different.\u003C/p>\u003Cp>But the level of specificity Rankscale offers is unmatched. If you want to track GEO for specific terms, specific AI platforms, and specific regions, this is the tool for you. \u003C/p>\u003Cp>\u003Ci>(Side note: We ended up choosing it for our internal GEO monitoring.)\u003C/i>\u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Track visibility across ChatGPT, Perplexity, Claude, and Google AI\u003C/li>\u003Cli>Monitor rankings for specific keywords by engine and region\u003C/li>\u003Cli>Analyze sentiment in AI-generated mentions of your brand\u003C/li>\u003Cli>See which sources AI tools cite when referencing your content\u003C/li>\u003Cli>Benchmark visibility against top competitors\u003C/li>\u003Cli>Get content recommendations to boost AI search performance\u003C/li>\u003Cli>Integrate with tools like SEMrush and Surfer SEO\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>Rankscale operates on a \u003Cstrong>pay-as-you-go\u003C/strong>, \u003Cstrong>credit-based model\u003C/strong>, which makes it super flexible for agencies. You don’t have to buy a monthly subscription or pay upfront for a year contract. You just top-up your credits as you go. \u003C/p>\u003Cp>Plans start from \u003Cstrong>$20 (one-time payment)\u003C/strong> and include credits for tracking specific keywords across multiple AI search engines and locations.\u003C/p>\u003Cp>As of May 2025, Rankscale is open for exclusive early-access and you can get a set amount of credits for free. \u003C/p>\u003Ch2>4. SE Ranking AI Overview Tracker\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Tracking AI overviews granularly\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_Ranking_AI_overviews_be431935c4.png\" alt=\"AI SEO Tools - SE Ranking AI Overview Tracker\">\u003C/p>\u003Cp>\u003Ca href=\"https://seranking.com/\" target=\"_blank\" rel=\"noopener noreferrer\">SE Ranking\u003C/a> is a comprehensive AI-powered SEO software that provides keyword tracking, site audits, competitive research, and AI-specific insights. \u003C/p>\u003Cp>But for the sake of this article, I’ll focus on its key AI feature — \u003Ca href=\"https://seranking.com/ai-overviews-tracker.html\" target=\"_blank\" rel=\"noopener noreferrer\">AI overviews tracker\u003C/a>. \u003C/p>\u003Cp>SE Ranking’s AI Overviews Tracker helps you monitor where—and how—you’re showing up in Google’s AI-generated answers.\u003C/p>\u003Cp>It helps you answer questions like:\u003C/p>\u003Cul>\u003Cli>Are we showing up in AI Overviews for our target keywords?\u003C/li>\u003Cli>How does our organic ranking compare to AI-generated results?\u003C/li>\u003Cli>What competitors are being surfaced by Google’s AI?\u003C/li>\u003C/ul>\u003Cp>The AI Overview Tracker tells you which keywords trigger AI Overviews, whether your site is listed as a source, and how your performance stacks up against competitors. \u003C/p>\u003Cp>You can also see historical SERP versions, model potential AI-driven traffic, and understand the intent behind queries that surface AI results.\u003C/p>\u003Cp>The difference between Rankscale and SE Ranking is that the latter is a comprehensive SEO optimization and monitoring platform \u003Ci>(similar to Ahrefs and Semrush)\u003C/i> that comes with an AI Overview tracker, while Rankscale is purely an GEO tracking tool.\u003C/p>\u003Ch3>How SE Ranking’s AI Overview Tracker works\u003C/h3>\u003Cp>\u003Cstrong>1. Select your project\u003C/strong>\u003C/p>\u003Cp>Open SE Ranking’s AI Results Tracker and choose the project you want to analyze.\u003C/p>\u003Cp>\u003Cstrong>2. Pick your keywords\u003C/strong>\u003C/p>\u003Cp>Add the keywords you want to monitor and select the search engines to track.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_Ranking_select_keywords_to_track_a1f2b8d400.png\" alt=\"SE Ranking AI Overview Tracker\">\u003C/p>\u003Cp>\u003Cstrong>3. Check AI Overview presence\u003C/strong>\u003C/p>\u003Cp>See how many of your keywords trigger AI Overviews and whether your site is featured.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_Ranking_AI_overview_presence_ebbf3e2d84.png\" alt=\"AI Overview Presence - A graph shows the overview presence of a website.\">\u003C/p>\u003Cp>\u003Cstrong>4. Analyze Organic-AI Overlap\u003C/strong>\u003C/p>\u003Cp>Check the share and total number of URLs from the organic Top 20 that are present in the AI overview. The chart below shows the average values across keywords for which an AI overview is present.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_Ranking_AI_rankings_a95e5f1318.png\" alt=\"Al Rankings - Graph showing organic AI overlap with a value of 5 on September 19.\">\u003C/p>\u003Cp>In the screenshot above, the Organic-AI Overlap is 5, meaning that five links, on average, appear in both organic search results and AI Overviews. \u003C/p>\u003Cp>\u003Cstrong>5. Monitor your rankings\u003C/strong>\u003C/p>\u003Cp>Track changes in AI rankings over time and compare them to your organic search performance. \u003C/p>\u003Cp>See the AI Overview status for each keyword, search intent, search volume, and Organic-AI overlap.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_Ranking_analyzed_keywords_7a026cad37.jpg\" alt=\"SE Ranking AI Overview Tracker\">\u003C/figure>\u003Cp>\u003Cstrong>6. Keep an eye on competitors\u003C/strong>\u003C/p>\u003Cp>Use the AI SERP Competitors feature to see which sites are ranking in AI Overviews for your target keywords.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_Ranking_AI_SERP_competitors_9305e3734d.png\" alt=\"Grant Proposal - SERP analysis grid showing website rankings over four days.\">\u003C/figure>\u003Cp> You can see \u003Ca href=\"https://online.seranking.com/admin.site.ai_overview.site_id-9167360.html#/rankings?site_se_id=2767430\" target=\"_blank\" rel=\"noopener noreferrer\">a product tour of this feature here\u003C/a>.\u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Track which keywords trigger AI Overviews and if your site is cited\u003C/li>\u003Cli>Compare rankings in traditional SERPs vs. AI-generated results\u003C/li>\u003Cli>See which competitors appear in AI Overviews and why\u003C/li>\u003Cli>View historical SERP snapshots to track AI snippet changes\u003C/li>\u003Cli>Analyze keyword intent and volume for AI-triggering terms\u003C/li>\u003Cli>Estimate traffic from AI placements with modeled projections\u003C/li>\u003Cli>Access full SEO toolkit with rank tracking, audits, and backlinks\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>Here’s the SE Ranking pricing as of May 2025:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price (Annual)\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Keywords to Track\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Manager Seats\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Projects\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>AI Tracker Access\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$95.20/mo\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">2,000\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">3\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">30\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Yes\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$207.20/mo\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">5,000\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">5\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Unlimited\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Yes\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cstrong>Add-ons available:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Pack\u003C/strong>: $50/mo → White-label reports, client seats, and agency directory listing\u003C/li>\u003Cli>\u003Cstrong>Content Marketing Tool\u003C/strong>: $29/mo → AI writer, content editor, plagiarism checker\u003C/li>\u003Cli>\u003Cstrong>Local Marketing Tool\u003C/strong>: $9/mo → Google Business Profile, citation monitoring, local rank tracking\u003C/li>\u003C/ul>\u003Cp>Prices above reflect annual billing with savings applied. Monthly billing available at higher rates.\u003C/p>\u003Ch2>5. Clearscope\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Optimizing human-written content for SEO so it ranks fast and well \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/sVuvbGxJDac?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/sVuvbGxJDac\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>I’ve been using \u003Ca href=\"https://www.clearscope.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Clearscope\u003C/a> religiously for 3 years.\u003C/p>\u003Cp>It’s my favorite SEO tool—not because it writes me an entire article with AI, but because it gives clear, data-backed suggestions to help my human-written content rank better.\u003C/p>\u003Cp>Clearscope is essentially a content optimization platform that:\u003C/p>\u003Cul>\u003Cli>analyzes the top-ranking pages for your target keyword\u003C/li>\u003Cli>tells you what keywords you should include in your article and which topics to frame it around\u003C/li>\u003C/ul>\u003Cp>…so you can rank your article faster.\u003C/p>\u003Cp>There are three core tools in Clearscope:\u003C/p>\u003Col>\u003Cli>Content report\u003C/li>\u003Cli>Content inventory\u003C/li>\u003Cli>Topic research\u003C/li>\u003C/ol>\u003Cp>For this article, I’ll focus on \u003Cstrong>Content Report\u003C/strong>, which I use almost daily.\u003C/p>\u003Cp>Over the past 3 years I’ve been using it, I’ve found that articles optimized with Clearscope rank faster and higher than articles that aren’t. \u003C/p>\u003Cp>It’s intuitive, smart, and non-invasive —it doesn’t try to write the article for you or force you to over-optimize your content. \u003C/p>\u003Cp>Here’s what you get inside a Content Report:\u003C/p>\u003Cul>\u003Cli>A list of related keywords and entities to include naturally in your draft\u003C/li>\u003Cli>A target word count range (pro tip: aim for at least 80–150% of that number)\u003C/li>\u003Cli>Readability score guidance\u003C/li>\u003Cli>“People Also Ask” questions for structuring subtopics or FAQs\u003C/li>\u003Cli>Live scoring as you write, either in Clearscope or in Google Docs\u003C/li>\u003C/ul>\u003Ch3>How Clearscope’s Content Report works\u003C/h3>\u003Col>\u003Cli>\u003Cstrong>Run a report:\u003C/strong> Enter your keyword and generate a content report based on what’s ranking in the top results.\u003C/li>\u003Cli>\u003Cstrong>See what to include:\u003C/strong> Clearscope surfaces key terms, questions, and competitor content insights—no guesswork needed.\u003C/li>\u003Cli>\u003Cstrong>Write directly in Clearscope (or sync with Google Docs):\u003C/strong> Get live feedback as you write. Score your content based on keyword coverage, readability, and structure.\u003C/li>\u003Cli>\u003Cstrong>Collaborate across teams:\u003C/strong> Assign tasks, track progress, and use real-time commenting for a smoother workflow.\u003C/li>\u003C/ol>\u003Cp>What I really appreciate is how smart and forgiving it is. You don’t need to use exact-match keywords to get credit. Clearscope recognizes semantic variations and context—something other AI tools for website SEO like Surfer SEO don’t always handle well.\u003C/p>\u003Cp>I also love that they have a Chrome extension that you can add directly to your Google Docs as you’re writing, and it highlights the keywords you’ve added. Here’s an example as I was writing this section:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Clearscope_keyword_optimization_0d2eb71110.png\" alt=\"Clearscope Keyword Optimization - A document with highlighted keywords next to Cleascope AI SEO tools panel.\">This means I don’t have to waste time copying and pasting my content into Clearscope, optimizing with keywords, and then copying back into Google Docs. It’s all done intuitively in Google Docs, which I use as my single source of truth. \u003C/p>\u003Cp>For someone with an attention-deficit brain, this is gold. It keeps me focused and organized, and lets me work where I’m already writing. \u003C/p>\u003Cp>Within Content Report, there’s also the AI Outline feature which generates a content outline based on your primary keyword and competitor articles currently ranking in the SERP.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Clearscope_AI_outline_fbdb053cfc.png\" alt=\"Clearscope AI Outline - Screenshot of the Clearscope \">Honestly, I haven’t used this feature before but I tried it out for our article “AI SEO tools” and this was the outline it gave me:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Clearscope_AI_generated_outline_d472abb4ff.png\" alt=\"Clearscope AI Generated Outline - A digitally displayed outline on AI SEO tools and strategies.\">Unfortunately, this didn’t live up to my expectations. The outline had a lot of “fluff” content like “Understanding AI’s Role in SEO” that sounds very…AI…and doesn’t meet the search intent for the term. Like AirOps, it also grouped tools by category, which wasn’t what I was looking for. \u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Keyword and readability suggestions from top SERPs\u003C/li>\u003Cli>Live content scoring as you write\u003C/li>\u003Cli>Search intent matching with topic suggestions\u003C/li>\u003Cli>Google Docs integration with real-time sidebar\u003C/li>\u003Cli>Team collaboration with comments and assignments\u003C/li>\u003Cli>Multi-language optimization support including English, Spanish, German, and more.\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>Clearscope offers simple, no-contract pricing built for teams that take content quality seriously. Here’s the pricing as of May 2025:\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price (Monthly)\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Included Features\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Essentials\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$189/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">100 Content Inventory Pages, 50 Keyword Discoveries, 20 Content Reports\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$399/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">300 Inventory Pages, 50 Keyword Discoveries, 20 Reports, Dedicated Account Manager\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Enterprise\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Custom pricing\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Everything in Business plus custom usage, SSO, crawler whitelisting, and more\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cstrong>Add-ons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>+100 Content Inventory Pages: $25/month (Essentials) or $15/month (Business)\u003C/li>\u003Cli>+10 Content Reports: $100/month (Essentials) or $30/month (Business)\u003C/li>\u003Cli>Enterprise add-ons: Custom pricing\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Always included:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Free training and onboarding\u003C/li>\u003Cli>Priority support for all customers\u003C/li>\u003Cli>Unlimited sharing and exporting\u003C/li>\u003Cli>Flexible plan upgrades—no contracts, no friction\u003C/li>\u003C/ul>\u003Cp>Clearscope is indeed a bit more expensive, but you’re paying for quality and all the “perks” like free training and onboarding and great customer support. \u003C/p>\u003Ch2>6. Ahrefs AI Content Helper\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Ahrefs users who want to optimize content around real search intent, without over-optimizing or writing for bots\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_Content_Helper_76a757cebc.gif\" alt=\"AI Content Helper - A screen showing the interface for an AI content creation tool.\n\">\u003C/p>\u003Cp>\u003Ca href=\"https://ahrefs.com/ai-content-helper/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>If you’re already paying for Ahrefs and you don’t want to pay for a separate content optimization tool like Clearscope? You’re in luck.\u003C/p>\u003Cp>Ahrefs’ newly released feature (released September 2024), AI Content Helper, helps you write content that aligns with real search intent and meets Google’s standards—without over-optimizing or sounding like AI wrote it. \u003C/p>\u003Cp>Instead of pushing keyword density, it focuses on \u003Cstrong>comprehensive topical coverage\u003C/strong>, competitor-backed insights, and smart AI assistance. \u003C/p>\u003Cp>Essentially, it’s like an editorial sidekick that helps you write content both people and search engines will trust.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ahrefs_content_coverage_4d542efd5c.webp\" alt=\"Ahrefs Content Coverage - Interface showing content score, keywords, and competitor analysis.\">\u003C/figure>\u003Ch3>How it works\u003C/h3>\u003Col>\u003Cli>Enter your target keyword to kick off the optimization process\u003C/li>\u003Cli>Choose a search intent from the top-ranking SERPs (or let Ahrefs group by intent for you)\u003C/li>\u003Cli>Get real-time topic coverage scores based on top-ranking competitors\u003C/li>\u003Cli>Review gaps by studying how your competitors cover missed or weak topics\u003C/li>\u003Cli>Use AI to improve—rephrase, summarize, expand, or generate metadata\u003C/li>\u003Cli>Structure your content based on how top-ranking articles are built\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>It’s currently in free beta for all Ahrefs paid users.\u003C/strong>\u003C/p>\u003Cp>As trivial as it sounds, the best thing I like about Ahrefs AI Content Helper is the meta title and description generator.\u003C/p>\u003Cp>I love writing the actual content, but always find it annoying to do little SEO tweaks like that, and with Ahrefs, you can ask AI to write it out for you. You can also see what other competitors have written as their meta descriptions. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ahrefs_Meta_description_writer_40228d6b75.png\" alt=\"Ahrefs Meta Description Writer - A web form displays two suggested meta descriptions.\">\u003C/p>\u003Cp>Another cool thing I love about Ahrefs AI Content Helper is their “AI chat”. Once you have written or copied and pasted in content, you can ask AI for feedback on the content.\u003C/p>\u003Cp>Get it to pick holes in your content, to see if it’s SEO-optimized enough, or if you’re sounding like a robot….whatever floats your boat. This is super useful for one-person content teams or introverted writers who want to improve their craft. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ahrefs_AI_chat_59a035b5db.png\" alt=\"Ahrefs AI Chat - AI chatbot interface with suggested questions and text input field.\n\">\u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Group keywords by search intent automatically\u003C/li>\u003Cli>Score content based on topical coverage, not keyword count\u003C/li>\u003Cli>Get competitor-backed suggestions for content gaps\u003C/li>\u003Cli>Rephrase or expand content with an AI writing assistant\u003C/li>\u003Cli>Generate SEO titles and meta descriptions instantly\u003C/li>\u003Cli>Analyze heading structures from top-performing pages\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>Ahrefs’ AI Content Helper is bundled into Ahrefs’ broader SEO platform. Pricing depends on your overall plan—and the more data you need, the more powerful your AI workflow becomes.\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price/month\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Best for\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Key Highlights\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Lite\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$129\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Small businesses and side projects\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">5 projects, 750 tracked keywords, 6 months of data, 100K crawl credits, 1 user\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Standard\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$249\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Freelance SEOs and consultants\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">20 projects, 2K keywords, 2 years of data, 500K crawl credits, advanced research tools\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Advanced\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$449\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Lean in-house marketing teams\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">50 projects, 5K keywords, 5 years of data, 1.5M crawl credits, full platform access\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp>All plans include AI content support via Content Explorer, Site Explorer, Keyword Explorer, and Rank Tracker—plus credit-based AI tasks for analysis, SERP insights, and writing suggestions.\u003C/p>\u003Cp>\u003Cstrong>User Add-Ons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Lite: +2 users at $40/mo each\u003C/li>\u003Cli>Standard: +5 users at $60/mo each\u003C/li>\u003Cli>Advanced: +10 users at $80/mo each\u003C/li>\u003C/ul>\u003Ch2>7. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Creating accurate, stunning, and scalable SEO reports for clients or executives in seconds with AI\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=HedKBWSQTqI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>So, you’ve got all your SEO optimization tools to help you rank, drive traffic, and convert. \u003C/p>\u003Cp>But what happens when it’s time to report on these results to clients, leadership, or stakeholders who\u003Cstrong> \u003C/strong>\u003Ci>\u003Cstrong>don’t understand \u003C/strong>\u003C/i>\u003Cstrong>SEO \u003C/strong>as much as you do?\u003C/p>\u003Cp>That’s where Whatagraph comes in.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is a marketing intelligence and reporting platform that makes it ridiculously easy to \u003Cstrong>connect, organize, monitor, and report \u003C/strong>on your SEO and marketing data—all in one place. \u003C/p>\u003Cp>Instead of copying and pasting numbers from 3 different platforms—Ahrefs, GSC, and GA4—into spreadsheets, you can just:\u003C/p>\u003Cul>\u003Cli>Bring the data from all three channels into one space (i.e. Whatagraph)\u003C/li>\u003Cli>Create a stunning, branded \u003Ca href=\"https://whatagraph.com/seo-reporting-tool\">SEO report\u003C/a> showing the key metrics from these channels \u003C/li>\u003Cli>Ask AI to write out SEO performance summaries in seconds\u003C/li>\u003Cli>“Talk” with your data to find out what’s going on with your clients’ site\u003C/li>\u003Cli>Share the report automatically via email or live links\u003C/li>\u003C/ul>\u003Cp>Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a> loves this holistic approach to reporting. She said:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>The biggest reason we chose Whatagraph was because of its holistic approach to reporting. We can blend data from different channels and see in one view what's the performance and what needs to be changed. Whatagraph also saves time, looks great, and makes it easy for clients to understand reports.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>And with \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, creating an SEO report is as easy as asking for one:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Report Creation\u003C/strong>: You don’t need to hunt around for templates or drag-and-drop widgets to build an SEO report. Just type “create an SEO performance report with X, Y, Z” and get a complete report in seconds with the exact metrics, widgets, and charts you want. \u003C/li>\u003C/ul>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Themes\u003C/strong>: Upload a screenshot of your client’s or brand’s logo - or just type in a prompt - and Whatagraph instantly applies the fonts and colors across the entire report. You can still fine-tune the style yourself and save it as a “Global Theme” to re-use it the next time. \u003C/li>\u003C/ul>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_brand_customization_27a11c2a8e.gif\" alt=\"Whatagraph IQ Brand Customization - Whatagraph dashboard featuring charts and data tables\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Summary\u003C/strong>: Tired of writing out performance summaries manually? Just get our AI to do it for you in 18 languages and five content types — Summary, Recommendations, Wins, Issues, or Custom Prompt.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Report_with_IQ_feature_e15bd7a702.png\" alt=\"Whatagraph Report With Iq Feature - Screenshot of an AI report dashboard interface.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Chat\u003C/strong>: Need to answer a client’s ad-hoc question fast? Ask our IQ Chat (available inside of Whatagraph platform and inside a specific report) the question and get accurate answers based on your actual SEO data in seconds.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chat_d78686a4b7.png\" alt=\"Whatagraph IQ Chat - AI assistant showing conversation history and input field.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Dimensions\u003C/strong>: No more manually cleaning up your data. Just tell us what kind of new dimensions you want to build and we’ll do it for you. \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_10da03f75a.png\" alt=\"Whatagraph IQ Dimensions - Screenshot of Whatagraph's create dimension interface, with dimensions selected in the sidebar.\">\u003C/figure>\u003Cp>Thanks to these AI features, the team at \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a> is saving 100 hours a month on reporting. Here’s what Lars Maat, Co-Founder of the agency, has to say:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Our SEO team built two main reports in Whatagraph that now act as our single source of truth during performance reviews:\u003C/p>\u003Cp>\u003Cstrong>1. Monthly SEO performance overview\u003C/strong>\u003C/p>\u003Cp>This report pulls key data from GA4, GSC, Ahrefs, and DreamData—everything you need to see:\u003C/p>\u003Cul>\u003Cli>Total Impressions, Clicks, CTR, and Average Position\u003C/li>\u003Cli>Keyword performance per page\u003C/li>\u003Cli>Blog post performance with metrics broken down by URL\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_ranking_report_template_fac0d8d50d.png\" alt=\"\">\u003C/figure>\u003Cp>See the entire \u003Ca href=\"https://reports.live/shared/RaPZz8o9OMPwmGJE\" target=\"_blank\" rel=\"noopener noreferrer\">SEO performance review report\u003C/a>.\u003C/p>\u003Cp>\u003Cstrong>2. AI-referral traffic reports\u003C/strong>\u003C/p>\u003Cp>This one tracks which LLMs (like ChatGPT or Perplexity) are sending us traffic—and which pages they’re sending it to. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/GEO_Overview_report_template_943a8d6e66.png\" alt=\"\">\u003C/p>\u003Cp>You can also see an overview of the traffic trend for the past months:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Session_breakdown_by_AI_source_82bba832ea.png\" alt=\"Session Breakdown By Ai Source - Table comparing user metrics across different AI platforms.\">\u003C/figure>\u003Cp>Plus, you can see exactly which pages the LLM is directing its traffic to, like so:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Session_breakdown_by_pages_15bdc57ac3.png\" alt=\"Session Breakdown By Pages - Table showing session breakdown by source from chatgpt.com.\">\u003C/figure>\u003Cp>\u003Ca href=\"https://reports.live/shared/VqKxEwVyexW5gmbz\" target=\"_blank\" rel=\"noopener noreferrer\">View the entire report here.\u003C/a> \u003C/p>\u003Cp>Or \u003Ca href=\"https://live.whatagraph.com/auth/register\" target=\"_blank\" rel=\"noopener noreferrer\">start free with Whatagraph\u003C/a> to create your own report.\u003C/p>\u003Cp>Alright, but how does Whatagraph work exactly and is it easy to use? I break it down below:\u003C/p>\u003Ch3>How Whatagraph works\u003C/h3>\u003Cp>\u003Cstrong>1. Connect your data\u003C/strong>\u003C/p>\u003Cp>Whatagraph pulls in data from all your SEO platforms—so you don’t need to jump between tabs or tools. \u003C/p>\u003Cp>We support direct, stable integrations with both popular and niche platforms, including:\u003C/p>\u003Col>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/google-search-console\">Google Search Console\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/ahrefs\">Ahrefs\u003C/a> \u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/se-ranking\">SE Ranking\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/semrush\">Semrush\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/google-my-business\">Google My Business\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/ga4\">Google Analytics 4\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/seomonitor\">SEOMonitor\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/accuranker\">AccuRanker\u003C/a>\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_integrations_296e8025b2.png\" alt=\"Whatagraph Integrations - A grid of logos for SEO and analytics tools.\">These \u003Ca href=\"https://whatagraph.com/integrations\">integrations\u003C/a> are all “one-click” – meaning you just need to click once, authenticate your account, and sit back and relax as the data flows directly into your SEO report.\u003C/p>\u003Cp>Once connected, data refreshes every \u003Cstrong>30 minutes\u003C/strong> across all integrations—no need to manually refresh your reports or wait for data to come in.\u003C/p>\u003Cp>\u003Cstrong>Bonus: \u003C/strong>Whatagraph isn’t limited to SEO. You can plug in paid media, email, and CRM platforms, too, making it easy to build full-funnel marketing reports in one place.\u003C/p>\u003Cp>\u003Cstrong>2. Organize and blend your SEO data\u003C/strong>\u003C/p>\u003Cp>Once your sources are connected, Whatagraph gives you the flexibility to blend, merge, and standardize your data across platforms.\u003C/p>\u003Cp>Here’s an example:\u003C/p>\u003Cul>\u003Cli>Pull keyword ranking data from Ahrefs\u003C/li>\u003Cli>Combine it with organic traffic numbers from GA4\u003C/li>\u003Cli>Match those with goal completions or assisted conversions\u003C/li>\u003C/ul>\u003Cp>Now you can see which keywords not only drive clicks, but also bring in high-converting traffic.\u003C/p>\u003Cp>You can also blend blog post-level performance across platforms. \u003C/p>\u003Cp>Want to know which articles have declining search traffic but growing backlinks? Or which posts rank well but don’t convert? You can do that—all without touching a spreadsheet.\u003C/p>\u003Cp>It’s especially useful for SEO content audits, where you want to map visibility + engagement + conversion data in one place.\u003C/p>\u003Cp>\u003Cstrong>3. Visualize your data in stunning reports in minutes\u003C/strong>\u003C/p>\u003Cp>You don’t need to have long, excruciating onboarding calls with the Support team to build your first report on Whatagraph.\u003C/p>\u003Cp>Even the least tech-savvy person on your team can easily create reports using Whatagraph IQ or our \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a>. \u003C/p>\u003Cp>With Whatagraph IQ, all you need to do is:\u003C/p>\u003Col>\u003Cli>Connect your data source (e.g. Google Analytics)\u003C/li>\u003Cli>Type in a prompt—the more specific the better (e.g. create an SEO report with X, Y, Z)\u003C/li>\u003Cli>Wait a few seconds for us to generate the report for you\u003C/li>\u003C/ol>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_for_reports_05b011b58e.gif\" alt=\"\">\u003C/p>\u003Cp>And wham bam, you’ll get a fully fleshed out SEO report. \u003C/p>\u003Cp>From there, you can apply custom themes in seconds in two ways:\u003C/p>\u003Cul>\u003Cli>Uploading a screenshot of your or your client’s brandbook or website\u003C/li>\u003Cli>Type in a custom prompt (e.g. “make the report look like a Batman movie”)\u003C/li>\u003C/ul>\u003Cp>Whatagraph automatically detects the fonts and colors and applies them to your reports instantly. You can still fine-tune them manually, and once you’re satisfied, save the style as a “Global theme” and re-use it for other reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_reports_builder_c0b8aedba2.png\" alt=\"Whatagraph IQ reports builder - A report builder interface showing report data and theme customization options.\">\u003C/p>\u003Cp>These reports are also fully-customizable. You can:\u003C/p>\u003Cp>1. Edit titles, descriptions, currencies, and color themes of widgets\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/customize_widget_colors_2fcd3b371c.png\" alt=\"Customize Widget Colors - Interface with a widget customization sidebar and data charts.\">\u003C/p>\u003Cp>2. Choose any icons you want from our icon library for each widget\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_icon_library_b7ec8114a2.png\" alt=\"Whatagraph Icon Library - Icon selection window with icon categories and search bar.\">\u003C/p>\u003Cp>3.  Insert or delete rows anywhere on your report\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Insert_or_delete_rows_e634cfe8fb.gif\" alt=\"A GIF of inserting or deleting rows - Whatagraph\">This customization is what Stef Oosterik, Quality Manager at \u003Ca href=\"https://dtchdigitals.com/nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Dtch. Digitals\u003C/a> agency loves about us. He said:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Plus, to make it easier for you to edit reports, we have a feature called “Linked reports”. \u003C/p>\u003Cp>Say you have a specific SEO report template that you use across 10 different clients, and you want to tweak that report a bit (e.g. change a widget icon). \u003C/p>\u003Cp>Instead of having to edit the 10 different reports indivdiually, you can just:\u003C/p>\u003Cul>\u003Cli>link these reports to the “master” template\u003C/li>\u003Cli>edit the “master” template\u003C/li>\u003Cli>and changes will sync automatically across your 10 reports\u003C/li>\u003C/ul>\u003Cp>This can save you massive time and brainspace. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_reports_new_504504ca03.png\" alt=\"Linked Reports New - Menu with 'Create and link to template' highlighted.\">\u003C/p>\u003Cp>\u003Cstrong>4. Share reports with clients or executives\u003C/strong>\u003C/p>\u003Cp>Once your report is ready, you can send it out in multiple formats depending on who needs it and how they prefer to read:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Automated email reports\u003C/strong>: Schedule weekly, monthly, or quarterly reports automatically. \u003C/li>\u003Cli>\u003Cstrong>Live links\u003C/strong>: Great for clients who want real-time visibility into their performance\u003C/li>\u003Cli>\u003Cstrong>PDF exports: \u003C/strong>Useful for board reports or executive summaries\u003C/li>\u003Cli>\u003Cstrong>Excel exports: \u003C/strong>For the data-driven folks who want to dig deeper\u003C/li>\u003C/ul>\u003Cp>Set reports to send automatically or manually review before sending. And if you spot any issues (like a drop in traffic or an error in the data), Whatagraph lets you pause the report and fix it before it goes out.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Automated_report_feature_e59f04632a.png\" alt=\"Whatagraph Automated Report Feature - Automated report interface showing sending frequency and delivery settings.\">\u003C/figure>\u003Cp>You also have the option to toggle IQ Chat on for your report reader. This will let them ask quick questions about the data on the report and get back quick answers—perfect for building trust and transparency. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chat_f8d357c640.png\" alt=\"Whatagraph IQ Chat - A share report settings interface showing \">\u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>One-click integrations with 55+ marketing platforms\u003C/li>\u003Cli>Live data refresh every 30 minutes\u003C/li>\u003Cli>Cross-platform data blending\u003C/li>\u003Cli>Custom, interactive, client-branded reports\u003C/li>\u003Cli>AI-powered report generation, branding, summaries and insights\u003C/li>\u003Cli>Pre-built SEO templates\u003C/li>\u003Cli>Automated report delivery and alerts\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>Whatagraph keeps pricing simple with three main plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> A forever-free plan to test the platform with limited credits.\u003C/li>\u003Cli>\u003Cstrong>Start ($229/month, billed annually):\u003C/strong> For small teams consolidating multiple accounts. Includes 20 source credits, essential integrations, pre-made templates, Whatagraph IQ, and live chat support.\u003C/li>\u003Cli>\u003Cstrong>Boost ($579/month, billed annually):\u003C/strong> Best for scaling agencies working with advanced data sources. Includes 60 source credits, advanced integrations, white-labeling, performance overview dashboards, custom data transformations, and a dedicated Customer Success Manager.\u003C/li>\u003Cli>\u003Cstrong>Max (Custom pricing):\u003C/strong> For large, complex reporting setups. Includes 100+ source credits, premium integrations, advanced data aggregations, Whatagraph IQ+, SSO, tailored onboarding, and priority support.\u003C/li>\u003C/ul>\u003Cp>All plans come with:\u003C/p>\u003Cp>✅ Unlimited users\u003C/p>\u003Cp>✅ Unlimited reports\u003C/p>\u003Cp>✅ Full access to Whatagraph IQ (Report Creation, Themes, Summary, Chat, Dimensions)\u003C/p>\u003Cp>✅ Automated report sharing (live links, email, PDF, XLS)\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\" target=\"_blank\" rel=\"noopener noreferrer\">Start free with Whatagraph today\u003C/a>.\u003C/p>\u003Ch2>8. DataforSEO\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Pulling real-time SEO data at scale to build custom tools, dashboards, or reporting workflows.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=SoZMBkkVv4E\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/SoZMBkkVv4E\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://dataforseo.com/\" target=\"_blank\" rel=\"noopener noreferrer\">DataForSEO\u003C/a> is a pay-as-you-go API platform that gives you direct access to raw SEO data, so you can build, scale, or power up your own tools. \u003C/p>\u003Cp>It gives you real-time access to search engine data, keyword metrics, backlink profiles, and more, so you can build custom SEO workflows without the overhead of maintaining complex data pipelines. \u003C/p>\u003Cp>It’s a great alternative to more expensive SEO analysis tools like Ahrefs and Semrush. Instead of paying for them, you can build your own tool with DataforSEO. \u003C/p>\u003Cp>\u003Ca href=\"https://samanthanorth.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Samantha North\u003C/a>, an AI automation specialist for B2B service businesses, built a competitor analysis workflow using DataforSEO API and Make, a no-code workflow development platform. She said:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>I’m a recent fan of the DataForSEO API. I’ve been using it within Make automations for tasks like keyword research, competitor analysis and backlink analysis. It’s a super affordable alternative to expensive tools like Ahrefs.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>This is how the workflow looks like:\u003C/p>\u003Col>\u003Cli>Starts with a Google Sheet containing competitor URLs\u003C/li>\u003Cli>DataforSEO API extracts important information like:\u003Col>\u003Cli>Number of backlinks\u003C/li>\u003Cli>Referring domains\u003C/li>\u003Cli>Estimated traffic\u003C/li>\u003Cli>Number of top keywords, and more from the URLs\u003C/li>\u003C/ol>\u003C/li>\u003Cli>Then, it updates the Google Sheet with all this info.\u003C/li>\u003C/ol>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/marketingseo/\" target=\"_blank\" rel=\"noopener noreferrer\">David Melamed\u003C/a>, Founder at Ten Fold Traffic SEO agency, even \"canceled\" his Semrush & Ahrefs subscriptions, and now does all his marketing research and work in Codeium, an AI-powered coding assistant, using DataforSEO APIs and Google Cloud Project Credentials.\u003C/p>\u003Cp>You can read more about the workflow he built in \u003Ca href=\"https://www.linkedin.com/posts/marketingseo_i-replaced-all-my-marketing-tools-with-ai-activity-7313784617432465408-J_SN?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB_2pacB6ApCphtgRXXVvJfGAji3nZdMx8g\" target=\"_blank\" rel=\"noopener noreferrer\">this LinkedIn post\u003C/a>.\u003C/p>\u003Cp>However, under that same post, \u003Ca href=\"https://www.linkedin.com/in/imarketeer/\" target=\"_blank\" rel=\"noopener noreferrer\">Suman Chatterjee\u003C/a>, SEO & Content Consultant at Brain Room Media agency warns:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>You should check if DataforSEO data is accurate. I checked the traffic stats once and it was lagging behind Ahrefs. And data is what matters above everything.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How it works\u003C/h3>\u003Cp>DataForSEO provides a range of APIs that allow you to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Access SERP Data\u003C/strong>: Retrieve structured search engine results from Google, Bing, and other platforms.\u003C/li>\u003Cli>\u003Cstrong>Conduct Keyword Research\u003C/strong>: Obtain keyword suggestions, search volumes, and competition metrics.\u003C/li>\u003Cli>\u003Cstrong>Analyze Backlinks\u003C/strong>: Gather data on inbound links, referring domains, and anchor texts.\u003C/li>\u003Cli>\u003Cstrong>Monitor Rankings\u003C/strong>: Track keyword positions across different locations and devices.\u003C/li>\u003Cli>\u003Cstrong>Extract Business Data\u003C/strong>: Collect information from business directories, reviews, and local listings.\u003C/li>\u003C/ul>\u003Cp>These APIs can be integrated into your existing systems or used to build new applications, providing flexibility and control over your SEO data needs.\u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Full API suite for SERP, keywords, backlinks, and more\u003C/li>\u003Cli>Real-time access to search engine data\u003C/li>\u003Cli>Scalable for high-volume, enterprise-level use\u003C/li>\u003Cli>Easy integration across languages and platforms\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>DataForSEO operates on a transparent pay-as-you-go pricing model:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Minimum Payment\u003C/strong>: $50 to get started.\u003C/li>\u003Cli>\u003Cstrong>API Costs\u003C/strong>: Pricing varies per API and usage volume. For example:\u003Cul>\u003Cli>\u003Cstrong>SERP API\u003C/strong>: Costs depend on the number of requests and data depth.\u003C/li>\u003Cli>\u003Cstrong>Keyword Data API\u003C/strong>: Priced based on the number of keywords and data points retrieved.\u003C/li>\u003C/ul>\u003C/li>\u003Cli>\u003Cstrong>Backlinks API\u003C/strong>: Charges are determined by the number of backlink records accessed.\u003C/li>\u003C/ul>\u003Ch2>9. Pitchbox\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Automating backlink-building and outreach\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/g1S_o2Q96ZE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/g1S_o2Q96ZE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://pitchbox.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Pitchbox\u003C/a> is an all-in-one link building and outreach platform designed for SEO agencies, digital PR teams, and in-house marketers. \u003C/p>\u003Cp>It streamlines the entire outreach process—from prospecting to personalized email campaigns—by integrating with top SEO tools and automating follow-ups. \u003C/p>\u003Cp>Amit Raj, Link Building Specialist and Director at \u003Ca href=\"https://thelinksguy.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Links Guy\u003C/a>, a bespoke link-building agency, recommended Pitchbox to me. He said:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Pitchbox have some cool features where you can scrape datapoints from each target page (eg like H1, meta, H2’s etc) to bring into your campaign and then run multi prompts according to each one, and have that appear in the sidebar as you personalize your emails, or just have it make the personalisation for you.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>He said this is useful for segmenting batches for link building or speeding up the personalization process. He also noted:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Would always recommend vetting it and editing before sending it out.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How Pitchbox works\u003C/h3>\u003Cp>Pitchbox automates and organizes your link building workflow in a few key steps:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Prospect\u003C/strong>: Use advanced search features or import your own lists to find relevant bloggers, publishers, and influencers/\u003C/li>\u003Cli>\u003Cstrong>Discover Contacts\u003C/strong>: Automatically fetch contact details, including emails and social profiles, for your prospects.\u003C/li>\u003Cli>\u003Cstrong>Outreach\u003C/strong>: Craft personalized emails using SmartTemplates™ and schedule follow-ups with Natural Sending Patterns™ to mimic human behavior.\u003C/li>\u003Cli>\u003Cstrong>Manage Campaigns\u003C/strong>: Track responses, monitor link placements, and manage your pipeline with a built-in CRM tailored for link builders.\u003C/li>\u003Cli>\u003Cstrong>Report\u003C/strong>: Generate white-labeled reports to analyze campaign performance and share results with clients or stakeholders.\u003C/li>\u003C/ol>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Discover link prospects via keywords, competitors, and SEO tool integrations\u003C/li>\u003Cli>Automate personalized outreach with follow-ups\u003C/li>\u003Cli>Manage contacts and link status with built-in SEO CRM\u003C/li>\u003Cli>Use AI to personalize emails and replies at scale\u003C/li>\u003Cli>Track campaign performance with detailed reporting\u003C/li>\u003Cli>Integrate with Slack, Zapier, Looker Studio, and more\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price/month\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Best for\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$165\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Small teams handling their own outreach\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Advanced\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$420\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Mid-size agencies with multiple clients\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Scale\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$675\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Larger teams scaling campaigns and team workflows\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Enterprise\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Enterprise setups needing API access, SSO, and support SLAs\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp>All plans include core features like outreach automation, CRM, prospecting, and campaign tracking. Higher tiers unlock more users, workspaces, and advanced customization.\u003C/p>\u003Ch2>10. Ranking Racoon\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>getting backlinks from authority sites\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=q8zc3kQKqWI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/q8zc3kQKqWI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://www.rankingraccoon.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Ranking Raccoon\u003C/a> is a community-based link-building platform that lets you connect directly with verified website owners to exchange backlinks.\u003C/p>\u003Cp>Every site is manually reviewed, so you’re only seeing credible opportunities. \u003C/p>\u003Cp>Unlike Pitchbox, which automates outreach emails at scale, Ranking Raccoon skips emails entirely and gives you instant access to verified SEO professionals who are actively looking to exchange high-quality links.\u003C/p>\u003Cp>It’s like Tinder for backlink-building — you sign up via LinkedIn, add your site, and AI recommends the most relevant sites based on topical match so you see the best fits. \u003C/p>\u003Cp>Then, you can immediately start a chat with the site owner. Ranking Racoon claims that their customers enjoy a 71% reply rate within a week, and 35% of that turned into published links. \u003C/p>\u003Cp>It’s a more straightforward and dare I say, easier, way to build links without having to send cold pitches.\u003C/p>\u003Cp>Siddharth Kushwaha, SEO Outreach Specialist at \u003Ca href=\"https://factohr.com/\" target=\"_blank\" rel=\"noopener noreferrer\">factoHR\u003C/a>, said:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Ranking Raccoon is an underrated one. It's an interesting and viable option for young and aged domains to build relevant and quality links by directly connecting with site editors. They're improving the platform little by little, and I'm loving it so far.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>But also, I imagine the success of link building on Ranking Raccoon greatly depends on:\u003C/p>\u003Cul>\u003Cli>How big their community is\u003C/li>\u003Cli>How good of a quality the sites on there are \u003C/li>\u003C/ul>\u003Cp>Fortunately, you can check it out for yourself with their 7-day free trial. \u003C/p>\u003Ch3>How Ranking Racoon works\u003C/h3>\u003Cp>The process is quite simple. \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Sign Up via LinkedIn\u003C/strong>: Ensures a community of verified SEO professionals.\u003C/li>\u003Cli>\u003Cstrong>Browse Verified Sites\u003C/strong>: Access a curated list of websites across 54 industries.\u003C/li>\u003Cli>\u003Cstrong>Direct Messaging\u003C/strong>: Initiate conversations with site admins to propose link exchanges.\u003C/li>\u003Cli>\u003Cstrong>Link Confirmation\u003C/strong>: The platform automatically verifies when a backlink is live and do-follow.\u003C/li>\u003C/ol>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Get backlinks from manually vetted, high-quality websites\u003C/li>\u003Cli>Avoid link farms with a strictly moderated, spam-free platform\u003C/li>\u003Cli>Verify backlinks in real time with automated checks\u003C/li>\u003Cli>Follow community guidelines that promote ethical link building\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>As of May 2025, Ranking Raccoon offers two pricing tiers:\u003C/p>\u003Cp>\u003Cstrong>Lite (Free Forever)\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Add unlimited sites.\u003C/li>\u003Cli>Your sites are visible on Pro users’ dashboards.\u003C/li>\u003Cli>Get contacted by users interested in your sites.\u003C/li>\u003Cli>Build shareable profiles with link-building guidelines.\u003C/li>\u003Cli>Invite new site admins.\u003C/li>\u003Cli>Community guidelines ensure best practices for all users.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pro ($25/month)\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Includes all Lite features.\u003C/li>\u003Cli>Browse and filter verified sites in 54 industries.\u003C/li>\u003Cli>Start unlimited new chats with other link builders.\u003C/li>\u003Cli>Your sites are visible on Pro users’ dashboards.\u003C/li>\u003Cli>Get contacted by users interested in your sites.\u003C/li>\u003Cli>Build shareable profiles with link-building guidelines.\u003C/li>\u003Cli>Invite new site admins.\u003C/li>\u003Cli>Community guidelines ensure best practices for all users.\u003Ca href=\"https://www.linkedin.com/posts/ranking-raccoon_ranking-raccoon-activity-7193590508701548544-hVgs?utm_source=chatgpt.com\"> \u003C/a>\u003C/li>\u003C/ul>\u003Ch2>11. Indexly\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Automating indexing so your pages show up in search faster without manual submissions or waiting for crawlers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/BcgWOQvf2TA?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/BcgWOQvf2TA\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://indexly.ai/\" target=\"_blank\" rel=\"noopener noreferrer\">Indexly\u003C/a> is an indexing automation tool that makes sure your web pages get discovered by search engines fast, without manual submissions or weeks of waiting for Google to catch up. \u003C/p>\u003Cp>Instead of watching newly published pages sit in limbo, Indexly checks your sitemap, finds new or unindexed URLs, and submits them automatically to Google, Bing, and Yandex.\u003C/p>\u003Cp>The result is faster indexing, faster rankings, and fewer missed opportunities for organic traffic.\u003C/p>\u003Cp>Victoria Kurichenko, SEO Specialist and Content Writer at \u003Ca href=\"https://selfmademillennials.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Self Made Millennials\u003C/a> SEO agency told me:\u003C/p>\u003Cp>[quote color-variant=\"4\"]\u003Cbr>I've been using Indexly as a technical SEO tool to help track and speed up indexing. What I like best is that the tool keeps improving. They’re adding new features like keyword rank tracking and on-page audits. Honestly, it’s on its way to becoming an all-in-one SEO toolkit.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How Indexly works\u003C/h3>\u003Cp>\u003Cstrong>1. Auto Indexing (Set it and forget it)\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Connect your Google Search Console account to let Indexly detect your sites and sitemaps\u003C/li>\u003Cli>Select the websites you want to monitor\u003C/li>\u003Cli>Indexly scans your sitemaps every 24 hours\u003C/li>\u003Cli>It finds pages that aren’t indexed or failed with errors, then submits them automatically\u003C/li>\u003Cli>You get email notifications on status and indexing updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2. Instant Indexing (Manual control when you need it)\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Submit individual or multiple URLs instantly—no need to log into Search Console\u003C/li>\u003Cli>Save hours of manual work, especially if you’re updating lots of content at once\u003C/li>\u003Cli>Ideal for high-priority content, launches, or content refreshes you want live \u003Ci>now\u003C/i>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>3. Performance Analytics\u003C/strong>\u003C/p>\u003Cul>\u003Cli>See which pages are getting impressions, clicks, and CTRs\u003C/li>\u003Cli>Identify what’s ranking—and what’s not\u003C/li>\u003Cli>Understand which keywords are driving traffic so you can double down on what works\u003C/li>\u003Cli>Use insights to fine-tune your content and indexing strategy in real time\u003C/li>\u003C/ul>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Auto-index new and updated pages daily via sitemap scans\u003C/li>\u003Cli>Manually submit pages for instant indexing in search engines\u003C/li>\u003Cli>Bulk-submit URLs to save time on large updates\u003C/li>\u003Cli>Track impressions, clicks, and CTR with built-in analytics\u003C/li>\u003Cli>Monitor keyword rankings and get alerts for changes\u003C/li>\u003Cli>Check and track live backlinks contributing to SEO\u003C/li>\u003Cli>Submit content to AI engines like ChatGPT and Perplexity via Bing integration\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>Indexly’s pricing plans are quite affordable, making it perfect for freelancers and solopreneurs:\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price/Month\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Features\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Free Plan\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$0\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Yandex indexing, instant and auto indexing, page inspection. 14-day trial for premium features.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Solo Plan\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$14\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">3 sites, Google and Yandex indexing, 200 submissions/day, analytics, keyword monitoring.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Team Plan\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$39\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">10 sites, 400 submissions/day, bulk indexing, backlink audit, LLM indexing tools.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Business Plan\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$79\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">20 sites, Google, Bing, and Yandex indexing, 600 submissions/day, advanced analytics.\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cbr> \u003C/p>\u003Ch2>6 Bonus AI Tools to Help SEO\u003C/h2>\u003Cp>Here are some more tools that SEO strategists on LinkedIn recommended, but I didn’t have enough time to test and review them all:\u003C/p>\u003Col>\u003Cli>\u003Ca href=\"https://www.linknavigator.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Linknavigator\u003C/a> — an internal-linking automation tool for Webflow\u003C/li>\u003Cli>\u003Ca href=\"https://yahini.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Yahini\u003C/a> — an AI content strategy tool that learns from the SERPs and your business to deliver customized content briefs and keyword strategies\u003C/li>\u003Cli>\u003Ca href=\"https://www.rivalflow.com/\" target=\"_blank\" rel=\"noopener noreferrer\">RivalFlow AI\u003C/a> — content gap analysis tool that tells you exactly what your underperforming content is missing based on real SERP competitors\u003C/li>\u003Cli>\u003Ca href=\"https://narrato.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Narrato\u003C/a> — AI content workspace that helps you plan, create, optimize, and manage SEO content at scale\u003C/li>\u003Cli>\u003Ca href=\"https://postaga.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Postaga\u003C/a> —  an outreach tool that helps you find link opportunities and automate personalized email campaigns to build backlinks faster.\u003C/li>\u003Cli>\u003Ca href=\"https://apify.com/daniil.poletaev/backlink-building-agent\" target=\"_blank\" rel=\"noopener noreferrer\">Apify\u003C/a> — backlink building agent that finds relevant pages and websites, extracts contacts from them, and creates personalized outreach sequences\u003C/li>\u003C/ol>\u003Cp>Want more tool recommendations? Check out our guide on \u003Ca href=\"https://whatagraph.com/blog/articles/seo-reporting-tools-for-agencies\">SEO reporting tools for agencies\u003C/a>.\u003C/p>","2025-05-15T11:42:46.001Z","2025-10-06T14:28:46.724Z","2025-05-15T14:40:56.743Z","2025-10-06",{"id":629,"title":630,"slug":631,"summary":632,"body":633,"read_time":21,"createdAt":634,"updatedAt":635,"publishedAt":636,"errors":31,"table_of_contents":32,"dateReorder":637},2356,"14 Must-Have AI Marketing Tools for Agencies in 2025","ai-marketing-tools","\u003Cp>Running a marketing agency isn’t just about delivering great campaigns. \u003C/p>\u003Cp>It’s also about juggling projects, managing teams, jumping on client calls, writing emails, and handling a million other ad-hoc tasks that pop up every day. \u003C/p>\u003Cp>It’s easy to get buried in administrative work while high-value tasks—like strategy, client relationships, and growth—get pushed to the backburner. \u003C/p>","\u003Cp>This is where \u003Cstrong>AI makes a real impact\u003C/strong>.\u003C/p>\u003Cp>AI can not only automate all the busywork like notetaking and writing emails, but also become a strategic partner for agencies to level up client strategies, empower teams to work more efficiently, and even land new clients faster.\u003C/p>\u003Cp>And it’s not just theory; the numbers speak for themselves:\u003C/p>\u003Cp>At \u003Ca href=\"https://catalystmarketing.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Catalyst Marketing\u003C/a>, CEO Robin Emiliani cut 80–90% of the time spent on responding to Request for Proposals (RFPs) using AI, allowing her agency to take on more opportunities and win more business.\u003C/p>\u003Cp>Ryan Anderson, founder of \u003Ca href=\"https://markiserv.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Markiserv\u003C/a>, automated meeting transcription and note-taking, increasing meeting attentiveness by 70%—his team is now more present, engaged, and producing higher-quality work.\u003C/p>\u003Cp>At \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a>, Digital Marketing Specialist, Kim Strickland, saved 63 hours on reporting and $9K+ per client per month with an AI marketing intelligence platform like Whatagraph.\u003C/p>\u003Cp>All this proves that marketing agencies that embrace AI aren’t just working faster and saving time, they're scaling smarter.\u003C/p>\u003Cp>But with hundreds of AI marketing tools out there, testing them all would be overwhelming. \u003C/p>\u003Cp>To save you the trial and error, we’ve highlighted \u003Cstrong>14 AI-powered marketing tools swear by\u003C/strong>, categorizing them by use case so you can easily find the best fit for your team.\u003C/p>\u003Ch2>14 Best AI Marketing Tools for Agencies \u003C/h2>\u003Cp>Before we dive into each AI-powered marketing software, here’s a summary of them:\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Tool\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Best For\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Claude\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Text generation, summarization, and conversational AI\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Free tier; Pro plan at $20/month.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Perplexity\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Research assistance, answering complex queries, and summarization\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Free tier; Pro plan at $20/month.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Whatagraph\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Turning complex marketing data into digestible, stunning, and accurate marketing reports\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Custom quote.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">ChatGPT\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Creative writing, coding assistance, and general-purpose AI tasks\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Free tier; Plus plan at $20/month; Enterprise pricing available.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Google Gemini\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Multimodal AI (text and image analysis), coding, and advanced NLP\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Pricing starts at $30/month for basic plans; enterprise pricing available.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Microsoft Copilot\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Productivity tools for Microsoft 365 apps (coding, document editing)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Free tier; Pro plan at $20/user/month; Microsoft 365 Copilot at $30/user/month (annual billing).\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Airtable\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Database management and collaboration with automation\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Free tier; Paid plans start at $10/user/month.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Deepseek\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Advanced AI for coding and debugging tasks\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Free.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">NotebookLM\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Note-taking with AI-powered summarization and contextual insights\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Included with Google Workspace subscriptions (pricing varies by plan)\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">SocialBee\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Social media management\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Pricing starts at $29/month\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Fathom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Meeting transcription and summarization\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Free tier available; Pro plan starts at $15/month.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Gong\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Sales interaction analysis and deal optimization.\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Custom pricing based on team size and features.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Google ImageFX\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Image enhancement, editing, and generation\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Pricing starts at $25/month for basic plans.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Fxyer AI\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Email management, meeting notes, and calendar organization.\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;\">Starts at $28/user/month; Enterprise plans available.\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp>Let's look at each of these tools.\u003C/p>\u003Ch2>1. Claude: Best for Strategy & Long-Form Content Generation\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/oqUclC3gqKs?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/oqUclC3gqKs\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If your agency writes detailed reports, whitepapers, or in-depth blog posts, \u003Ca href=\"https://claude.ai/\" target=\"_blank\" rel=\"noopener noreferrer\">Claude\u003C/a> is a game-changer. \u003C/p>\u003Cp>Built by Anthropic, it’s designed to be safer, more ethical, and better at maintaining context over long conversations and handling tone consistency with fewer corrections needed. \u003C/p>\u003Ch3>What agency leaders are using it for:\u003C/h3>\u003Cul>\u003Cli>Writing detailed campaign reports or proposals with minimal corrections needed.\u003C/li>\u003Cli>Refining messaging consistency across different campaign materials.\u003C/li>\u003Cli>Generating polished content in your brand voice for blogs or email campaigns quickly.\u003C/li>\u003Cli>Testing hypothesis regarding campaign and marketing strategies. \u003C/li>\u003C/ul>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>I use Claude 20 times a day for just about anything I’m doing. It’s great for discerning what's the BS and what are some good nuggets of information.\u003Cbr>I also use it to evaluate my hypotheses. If I have a hypothesis about the client's strategy or what Catalyst should do as an agency, I put it into Claude to see what I might be missing.\u003Cbr>[author]Robin Emiliani, Founder and CEO at Catalyst Marketing[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Col>\u003Cli>\u003Cstrong>Use Contextual Prompts\u003C/strong>: Provide detailed background for more accurate responses.\u003C/li>\u003Cli>\u003Cstrong>Refine Tone\u003C/strong>: Ask Claude to adjust for different audiences (e.g., casual vs corporate).\u003C/li>\u003Cli>\u003Cstrong>Leverage Long Contexts:\u003C/strong> Upload multiple related docs for deeper insights.\u003C/li>\u003C/ol>\u003Ch3>Where it falls short:\u003C/h3>\u003Cp>❌ Not as fast as ChatGPT for casual brainstorming.\u003C/p>\u003Cp>❌ Limited integrations with marketing tools.\u003C/p>\u003Ch3>Claude pricing:\u003C/h3>\u003Cp>As of May 2025, Claude offers these pricing plans:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Price (USD)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Key Features\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Standard\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$0/month (Free)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Unlimited quick searches, 5 Pro searches per day, access to standard AI model\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Professional\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$20/month (or $200/year)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Unlimited quick searches, 300+ Pro searches per day, advanced AI models (GPT-4, Claude-3, etc.), unlimited file uploads, image generation, $5/month API credits\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Enterprise\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$40/month per seat (self-service) or custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Flexible pricing, access to Sonar & open-source models, API access, advanced support, admin tools\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch2>2. Perplexity: Best for Research, Competitive Analysis & Proposal Writing\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/4UKM_yvTexI?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/4UKM_yvTexI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://www.perplexity.ai/\" target=\"_blank\" rel=\"noopener noreferrer\">Perplexity\u003C/a> isn’t just another “chatbot”, it’s your research assistant.\u003C/p>\u003Cp>It’s best for getting accurate, fact-based, and direct answers or step-by-step instructions without any AI hallucinations (unlike ChatGPT). It cites sources, pulls data from real-time Google searches, and summarizes industry trends and competitor insights.\u003C/p>\u003Ch3>What agency leaders are using it for:\u003C/h3>\u003Cul>\u003Cli>Conducting quick research with reliable citations included\u003C/li>\u003Cli>Summarizing competitor analysis reports into actionable takeaways\u003C/li>\u003Cli>Researching search intent and reader personas for SEO keywords\u003C/li>\u003Cli>Creating content briefs based on competitor, search intent, and target audience research\u003C/li>\u003Cli>Extracting and highlighting key points from Request for Proposals (RFPs) and Request for Information (RFIs) and drafting targeted proposals\u003C/li>\u003C/ul>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We’ve responded to quite a few RFPs in the past 9 years of business, so we built a system where we loaded this information into Perplexity. It then draws on this information and creates a new response in literally a tenth of the time. This helps us respond to more RFPs in a shorter period of time.\u003Cbr>[author]Robin Emiliani, Founder and CEO at Catalyst Marketing[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Col>\u003Cli>\u003Cstrong>Use Spaces (formerly Collections)\u003C/strong>: Organize research by topic for easy access.\u003C/li>\u003Cli>\u003Cstrong>Ask Direct Questions\u003C/strong>: Be specific (e.g., \"Top social media trends in 2025?\").\u003C/li>\u003Cli>\u003Cstrong>Cross-Check Sources\u003C/strong>: Validate high-stakes insights for accuracy.\u003C/li>\u003C/ol>\u003Ch3>Where it falls short:\u003C/h3>\u003Cp>❌ Less creative than ChatGPT—better for research, not storytelling.\u003C/p>\u003Cp>❌ Limited integrations compared to broader AI ecosystems.\u003C/p>\u003Ch3>Perplexity pricing:\u003C/h3>\u003Cp>As of May 2025, Perplexity offers these pricing plans:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Price (USD)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Key Features\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Standard\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$0/month (Free)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Unlimited quick searches, 5 Pro searches per day, access to standard AI model\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Professional\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$20/month (or $200/year)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Unlimited quick searches, 300+ Pro searches per day, advanced AI models (GPT-4, Claude-3, etc.), unlimited file uploads, image generation, $5/month API credits\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Enterprise\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$40/month per seat (self-service) or custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Flexible pricing, access to Sonar & open-source models, API access, advanced support, admin tools\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cstrong>Pro Tip: \u003C/strong>Pit Perpelxity and Claude against each other to come up with the best, most-sound ideas and strategies. For instance, when Perplexity gives you an answer, challenge it with Claude with a prompt like:\u003C/p>\u003Cp>“This doesn’t feel right. Here are the reasons why I think this approach is not quite accurate. What do you think?”\u003C/p>\u003Cp>This is the approach Robin uses at her agency. She says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>It’s wild. It feels like I have a whole forum of people sitting in front of me—almost like a panel. We have this healthy debate back and forth until we feel like we've arrived at the right conclusion.\u003Cbr>[author]Robin Emiliani, Founder and CEO at Catalyst Marketing[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>3. Whatagraph: Best for Marketing Analytics and Reporting\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/jPBSI3My-5s?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Reporting is one of the most important, but super tedious, part of running an agency. That’s where Whatagraph comes in.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is an all-in-one marketing intelligence and reporting platform which makes it ridiculously easy to collect, analyze, and report on your data—whether that’s PPC, social media, email marketing, or more.\u003C/p>\u003Cp>With features like the\u003Cstrong> AI Performance Summary Writer\u003C/strong> and an \u003Cstrong>AI chatbot\u003C/strong>, you can stop staring at spreadsheets and start delivering smart, actionable insights in minutes.\u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect\u003C/strong> to 55+ marketing channels in a few clicks. The data from these channels will flow into Whatagraph automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize\u003C/strong> your data, teams, and clients on one platform. Make custom metrics and dimensions, and blend data sources together.\u003C/li>\u003Cli>\u003Cstrong>Visualize \u003C/strong>your data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/blog/articles/white-label-marketing-tools\">white-labeled reports\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>\u003Cstrong>Ask AI \u003C/strong>to write performance summaries for you based on your data, or use our AI chatbot to analyze marketing campaigns and pull out key insights in seconds. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/instant_Insights_e29e2fbb16.png\" alt=\"Instant Insights - Dashboard view showing report sources and campaign results metrics.\">All of this on one fast and easy-to-use platform means:\u003C/p>\u003Cp>✅ You don’t have to waste time manually compiling data from disparate sources.\u003C/p>\u003Cp>✅ You can save up to 40 hours a month on analyzing data and creating reports.\u003C/p>\u003Cp>✅ Your data is organized on one platform and you have a clear view of marketing performance.\u003C/p>\u003Cp>✅ Your clients or the C-Suite clearly sees the value of your campaigns.\u003C/p>\u003Cp>✅ It’s easy to onboard new employees and clients.\u003C/p>\u003Ch3>What agency leaders are using it for:\u003C/h3>\u003Cul>\u003Cli>Connecting all their marketing channels into one clean, holistic dashboard\u003C/li>\u003Cli>Creating accurate and white-labeled marketing reports in minutes\u003C/li>\u003Cli>Auto-generating summaries for weekly or monthly reports (so they can skip writing them by hand)\u003C/li>\u003Cli>Getting quick insights and answers about their marketing campaigns\u003C/li>\u003Cli>Scaling reporting without scaling headcount, especially when managing dozens of clients\u003C/li>\u003C/ul>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. Whatagraph is now our Bible—both for our clients and internal teams.\u003Cbr>[author]Kim Strickland, Digital Marketing Specialist at Peak Seven[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Cul>\u003Cli>Let the AI write performance summaries for specific reports, then tweak the tone and voice to match your style\u003C/li>\u003Cli>Customize the AI assistant to answer the KPIs your clients care about most\u003C/li>\u003Cli>Use Linked Templates to speed up reporting across similar client accounts\u003C/li>\u003Cli>Blend performance data from Meta, Google Ads, and other tools in one widget to show a holistic view of performance.\u003C/li>\u003C/ul>\u003Ch3>Where it falls short:\u003C/h3>\u003Cp>❌ The pricing can be a bit steep for small businesses and solopreneurs\u003C/p>\u003Ch3>Whatagraph pricing:\u003C/h3>\u003Cp>Whatagraph’s pricing is tailored to each agency’s needs. It’s generally based on source credits which you can use to connect to data sources and create custom blends, metrics, and dimensions. \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a custom plan.\u003C/p>\u003Ch2>4. ChatGPT: Best for Idea Generation & Content Drafting\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/kIhb5pEo_j0?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/kIhb5pEo_j0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you need brainstorming help, content outlines, or a quick first draft, you can always rely on \u003Ca href=\"https://chatgpt.com/\" target=\"_blank\" rel=\"noopener noreferrer\">ChatGPT\u003C/a> to have your back. \u003C/p>\u003Cp>It’s great for coming up with initial campaign or content ideas, and the best part is—it’s designed to interact and “talk” with you in natural language until you get what you need.\u003C/p>\u003Ch3>What agency leaders are using it for:\u003C/h3>\u003Cul>\u003Cli>Generating creative taglines or ad copy for campaigns in minutes\u003C/li>\u003Cli>Brainstorming content ideas based on client interactions and daily agency tasks.Automating internal Q&A by training ChatGPT on company workflows and guides\u003C/li>\u003Cli>Drafting LinkedIn posts, emails, and blog outlines effortlessly\u003C/li>\u003Cli>Refining and improving written content by checking grammar, tone, and clarity\u003C/li>\u003C/ul>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We’re using ChatGPT and ContentShake AI by SEMRush to generate drafts for blog posts. These tools help our team with content structure and brainstorming.\u003Cbr>[author]Mauricio Acuna, Founder and Marketing Director at \u003Ca href=\"https://thecroguys.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The CRO Guys\u003C/a>[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Col>\u003Cli>\u003Cstrong>Use CustomGPTs: \u003C/strong>Tailor ChatGPT to your agency’s needs by creating specialized versions for specific tasks (e.g., client onboarding).\u003C/li>\u003Cli>\u003Cstrong>Explore Plugins: \u003C/strong>Enable plugins for integrations with tools like Zapier to automate workflows further.\u003C/li>\u003Cli>\u003Cstrong>Refine Outputs:\u003C/strong> Ask ChatGPT to iterate on drafts multiple times to ensure tone consistency.\u003C/li>\u003C/ol>\u003Ch3>Where it falls short:\u003C/h3>\u003Cp>❌  Can hallucinate facts, so fact-checking is crucial.\u003C/p>\u003Cp>❌  Struggles with deep, source-backed research compared to Perplexity AI.\u003C/p>\u003Cp>❌  Stronger models are only accessible on paid plans. \u003C/p>\u003Ch3>ChatGPT pricing:\u003C/h3>\u003Cp>As of May 2025, ChatGPT offers these pricing plans:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #171e26;padding:6pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #171e26;padding:6pt;vertical-align:top;\">\u003Cstrong>Price (USD)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #171e26;padding:6pt;vertical-align:top;\">\u003Cstrong>Key Features\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">Free\u003C/td>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">$0/month\u003C/td>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">GPT-4o mini, GPT-3.5, basic features, daily usage limits\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">Plus\u003C/td>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">$20/month\u003C/td>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">Higher message limits on GPT-4o, access to advanced features, priority access\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">Pro\u003C/td>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">$200/month\u003C/td>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">Unlimited access to reasoning models, GPT-4o, Advanced Voice, deep research, video generations with Sora\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">Team\u003C/td>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">$30/user/month (monthly) or $25/user/month (annual, min. 5 users)\u003C/td>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">Collaborative workspace, admin tools, shared custom GPTs, latest models\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">Enterprise\u003C/td>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #171e26;padding:5pt 6pt;\">Enhanced security, scalability, support, advanced admin controls, tailored solutions\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Ci>All prices exclude applicable taxes. Feature availability and limits may change.\u003C/i>\u003C/p>\u003Ch2>5. Google Gemini: Best for Multimodal Content & Deep Data Analysis\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/798VKff1v2U?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/798VKff1v2U\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Every marketing team has \u003Ci>that one\u003C/i> person who basically lives inside Google Docs, Sheets, and PowerPoint. If that’s you, \u003Ca href=\"https://gemini.google.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Gemini\u003C/a> is your AI co-pilot. \u003C/p>\u003Cp>Google Gemini is a multimodal AI system designed to integrate seamlessly with Google Workspace tools like Gmail, Docs, and Sheets. It can generate reports, rewrite emails, and even analyze data for you—all without leaving your browser.\u003C/p>\u003Ch3>What agency leaders are using it for:\u003C/h3>\u003Cul>\u003Cli>Drafting client emails or campaign briefs directly in Gmail with a friendly, professional tone.\u003C/li>\u003Cli>Summarizing team discussions stored in Google Docs into actionable insights.\u003C/li>\u003Cli>Using multimodal capabilities to create mockups for campaigns or presentations.\u003C/li>\u003Cli>Extract key performance insights out of marketing reports with Gemini Live.\u003C/li>\u003C/ul>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Col>\u003Cli>\u003Cstrong>Leverage Workspace Integration: \u003C/strong>Use Gemini directly in Gmail or Docs to avoid switching between tools.\u003C/li>\u003Cli>\u003Cstrong>Automate Repetitive Tasks: \u003C/strong>Set up templates for common emails or reports to save time.\u003C/li>\u003Cli>\u003Cstrong>Combine Multimodal Capabilities: \u003C/strong>Use both text and image generation for creating campaign mockups or visual presentations.\u003C/li>\u003C/ol>\u003Ch3>Where it falls short:\u003C/h3>\u003Cp>❌ Can be slower than ChatGPT for rapid ideation.\u003C/p>\u003Cp>❌ Still refining its integrations within Google Workspace.\u003C/p>\u003Ch3>Google Gemini pricing:\u003C/h3>\u003Cp>As of May 2025, Gemini offers these pricing plans:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Price (USD)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Key Features\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Free\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$0/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Basic Gemini models, standard limits, integration with Google apps, image generation, voice\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Pro\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$19.99–$20/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Advanced tools, higher limits, access to Gemini in Chrome, Flow video editing (varies by source)\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Ultra\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$249.99/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Highest usage limits, Gemini 2.5 Pro Deep Think, Veo 3 video generator, Flow, NotebookLM, Whisk, Project Mariner, YouTube Premium, extra cloud storage\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Ci>Note: Pro plan pricing is sometimes listed as $19.99/month and sometimes as $20/month, depending on the source. Availability and features may vary by region.\u003C/i>\u003C/p>\u003Ch2>6. Airtable: Best for Project & Workflow Management\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/q5p1Z07HC0k?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/q5p1Z07HC0k\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://www.airtable.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Airtable\u003C/a> is a cloud-based platform that blends the simplicity of a spreadsheet with the power of a database. It offers multiple views—grid, Kanban, calendar, Gantt—so teams can organize data in the way that works best for them.\u003C/p>\u003Ch3>What agency leaders are using it for: \u003C/h3>\u003Cul>\u003Cli>Centralizing project management and campaign tracking in one place.\u003C/li>\u003Cli>Monitoring team utilization rates and profitability per client.\u003C/li>\u003Cli>Automating data aggregation from multiple tools for real-time insights.\u003C/li>\u003Cli>Forecasting workload and resource allocation across projects.\u003C/li>\u003C/ul>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Airtable has been fascinating for our agency. Our Head of Operations has implemented it to aggregate data from our project management tool and gather the important information that we need to see, like utilization rates, and how that is allocated to specific clients and profitability.\u003Cbr>[author]Robin Emiliani, Founder and CEO at Catalyst Marketing[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Col>\u003Cli>\u003Cstrong>Customize Views: \u003C/strong>Use Kanban for content workflows, Gantt for campaign timelines, and Grid for detailed tracking.\u003C/li>\u003Cli>\u003Cstrong>Automate Routine Tasks: \u003C/strong>Set up triggers to update statuses, send notifications, or generate reports.\u003C/li>\u003Cli>\u003Cstrong>Integrate with Other Tools: \u003C/strong>Sync Airtable with Google Drive, Slack, or your CRM for a unified workspace.\u003C/li>\u003C/ol>\u003Ch3>Where it falls short:\u003C/h3>\u003Cp>❌ Setting up a fully optimized Airtable base takes time and expertise.\u003C/p>\u003Cp>❌ While there’s a free tier, advanced automation and integrations require a paid plan.\u003C/p>\u003Ch3>Airtable pricing:\u003C/h3>\u003Cp>As of May 2025, Airtable offers these pricing plans:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Price (USD) per User per Month\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Key Features & Limits\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Free\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$0\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Unlimited bases, 1,000 records per base, 1GB attachment storage, 5 editors per workspace, basic views, 100 automation runs/month\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Team\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$20 (billed annually)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">50,000 records per base, 20GB attachment storage, custom forms, 6 months history, more automations\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Business\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$45 (billed annually)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">125,000 records per base, 100GB attachment storage, advanced views (Gantt, timeline), custom branded forms, field/table permissions, premium integrations\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Enterprise\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Custom (typically $60–$100/user/month)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Unlimited workspaces, advanced security, dedicated support, admin controls, custom integrations\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Ci>Note: Prices are per user per month, billed annually unless otherwise noted. Monthly billing is sometimes available at a higher rate. Some sources may show slight variations in pricing due to regional differences or special offers.\u003C/i>\u003C/p>\u003Ch2>7. Microsoft Copilot: Best for Automating Office Workflows\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/S7xTBa93TX8?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/S7xTBa93TX8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If your team relies on Microsoft Office, \u003Ca href=\"https://copilot.microsoft.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Copilot\u003C/a> is an absolute game-changer. It integrates with Word, Excel, PowerPoint, and Teams, helping you draft reports, analyze data, and create presentations in seconds.\u003C/p>\u003Ch3>What agency leaders are using it for:\u003C/h3>\u003Cul>\u003Cli>Drafting blog posts, social media captions, or email campaigns in Word with AI-driven suggestions.\u003C/li>\u003Cli>Automatically summarizing Teams meetings, highlighting action items, and assigning follow-ups.\u003C/li>\u003Cli>Analyzing keywords and refining website content using Copilot’s integration with SharePoint and Edge.\u003C/li>\u003C/ul>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Col>\u003Cli>\u003Cstrong>Use Autonomous Agents: \u003C/strong>Set triggers to automate workflows. For example:\u003C/li>\u003C/ol>\u003Cp>\u003Ci>Trigger email responses when specific keywords appear in client inquiries.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Auto-sync campaign data from Teams chats to Excel sheets.\u003C/i>\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Use the Copilot Prompt Gallery: \u003C/strong>Discover pre-built prompts like “Generate a Q4 social media calendar” or “Analyze customer sentiment from survey data.”\u003C/li>\u003Cli>\u003Cstrong>Integrate with Teams: \u003C/strong>Use Copilot to summarize brainstorming sessions, assign tasks, and track deadlines in real time.\u003C/li>\u003Cli>\u003Cstrong>Optimize Excel Workflows: \u003C/strong>Ask Copilot to identify trends in campaign data, suggest formulas, or create visualizations.\u003C/li>\u003Cli>\u003Cstrong>Automate Approvals: \u003C/strong>Set up triggers in SharePoint to auto-route campaign drafts for stakeholder review.\u003C/li>\u003C/ol>\u003Ch3>Where it falls short:\u003C/h3>\u003Cp>❌ Requires Microsoft 365 subscription.\u003C/p>\u003Cp>❌ Limited outside of the Microsoft ecosystem.\u003C/p>\u003Ch3>Microsoft Copilot pricing:\u003C/h3>\u003Cp>As of May 2025, Microsoft Copilot offers these pricing plans:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Plan/Product\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Price (USD)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Key Features & Notes\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Copilot (Free)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$0/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Basic AI chat, limited features, not available in Microsoft 365 apps\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Copilot Pro\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$20/user/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Advanced AI models, priority access, Copilot in Word/Excel/PowerPoint/Outlook/OneNote, early access\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Microsoft 365 Copilot (Business/Enterprise)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$30/user/month (annual commitment, $31.50 if paid monthly)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Full suite integration, business chat, Copilot Pages, Copilot Studio, enterprise security\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Microsoft 365 Copilot for Sales/Service\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">\u003Cp>$50/user/month ($52.50 if paid monthly, annual commitment)\u003C/p>\u003Cp>or $20/user/month as add-on to M365 Copilot\u003C/p>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Role-specific agents, sales/service automation, requires M365 Copilot for add-on pricing\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Copilot Studio\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">\u003Cp>$200/month (25,000 messages)\u003C/p>\u003Cp>or pay-as-you-go\u003C/p>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Custom AI agents, workflow automation, included with M365 Copilot\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Ci>Note: Microsoft 365 Copilot and Copilot for Sales/Service require a qualifying Microsoft 365 license. Monthly pricing options for business plans include a 5% premium if not billed annually.\u003C/i>\u003C/p>\u003Ch2>8. DeepSeek: Best for High-Precision Research & Reasoning\u003C/h2>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_marketing_tools_Deepseek_b2b7982913.png\" alt=\"AI Marketing Tools - DeepSeek logo with \">\u003Ca href=\"https://www.deepseek.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Deepseek\u003C/a> is designed to be a powerful alternative to ChatGPT’s paid models when it comes to logical reasoning, problem-solving, and structured research. For instance, instead of paying for ChatGPT’s o1 or o3 models, you can use Deepseek R1 for free. \u003C/p>\u003Ch3>What agency leaders are using it for:\u003C/h3>\u003Cul>\u003Cli>Pulling data from CRMs or spreadsheets to generate campaign performance summaries.\u003C/li>\u003Cli>Processing thousands of survey responses or social comments for sentiment trends.\u003C/li>\u003Cli>Drafting API documentation or troubleshooting codes.\u003C/li>\u003C/ul>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Col>\u003Cli>\u003Cstrong>Leverage Open-Source Flexibility:\u003C/strong> Customize DeepSeek’s models for niche tasks like keyword extraction from multilingual data.\u003C/li>\u003Cli>\u003Cstrong>Integrate with Automation Tools:\u003C/strong> Use platforms like Albato to connect DeepSeek with CRMs (e.g., HubSpot) for seamless data syncing.\u003C/li>\u003Cli>\u003Cstrong>Prioritize Cost-Effective Scaling: \u003C/strong>Deploy DeepSeek for high-volume tasks (e.g., processing 10,000+ customer queries) without breaking the bank.\u003C/li>\u003C/ol>\u003Ch3>Where it falls short:\u003C/h3>\u003Cp>❌  Not as widely integrated into workflows as ChatGPT or Claude (yet).\u003C/p>\u003Cp>❌  Lacks conversational fluidity—built for structured responses rather than creativity.\u003C/p>\u003Cp>❌  Limited third-party app compatibility compared to Copilot or NotebookLM.\u003C/p>\u003Ch3>Deepseek pricing:\u003C/h3>\u003Cp>Deepseek is free for all users as of May 2025.\u003C/p>\u003Ch2>9. NotebookLM: Best for Organizing Research & Internal Docs\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/6me_H7PD9mw?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/6me_H7PD9mw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re an agency, you probably have an endless flood of meeting notes, briefs, and internal documents. Keeping everything organized (and actually usable) is a full-time job.\u003C/p>\u003Cp>\u003Ca href=\"https://notebooklm.google/\" target=\"_blank\" rel=\"noopener noreferrer\">NotebookLM\u003C/a> is Google’s answer to this chaos. It automatically summarizes long documents, pulls key insights, and makes it easy to reference past conversations—all while integrating seamlessly with Google Drive. It’s like having a virtual assistant that remembers \u003Ci>everything\u003C/i> so you don’t have to.\u003C/p>\u003Cp>It’s great for organizing internal knowledge bases, summarizing campaign reports, and making sense of scattered information.\u003C/p>\u003Ch3>What agency leaders are using it for:\u003C/h3>\u003Cul>\u003Cli>Creating briefing documents for leadership using uploaded project plans.\u003C/li>\u003Cli>Generating FAQs for clients based on previous conversations.\u003C/li>\u003Cli>Transforming multiple blog posts into podcast scripts or presentation content around a specific theme.\u003C/li>\u003Cli>Studying successful ad campaigns in your niche to uncover effective headlines and call-to-action phrases.\u003C/li>\u003Cli>Building and managing content calendars with scheduled posts for each month\u003C/li>\u003C/ul>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>I'm typically skeptical of overhyped tools, but…NotebookLM is an absolute game-changer for project managers.\u003Cbr>[author]Jeff Su, Product Marketing Manager at Google \u003Ca href=\"https://www.linkedin.com/posts/jsu05_notebooklm-ai-productivity-activity-7288178721939693568-WYwW?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB_2pacB6ApCphtgRXXVvJfGAji3nZdMx8g\" target=\"_blank\" rel=\"noopener noreferrer\">in this LinkedIn post\u003C/a>[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Col>\u003Cli>\u003Cstrong>Upload Relevant Sources: \u003C/strong>Include meeting notes, campaign documents, and transcripts for comprehensive insights.\u003C/li>\u003Cli>\u003Cstrong>Ask Specific Questions: \u003C/strong>Use NotebookLM’s contextual understanding to get precise answers (e.g., “What were the top-performing campaigns last quarter?”).\u003C/li>\u003Cli>\u003Cstrong>Track Commitments:\u003C/strong> Use it as a single source of truth for tracking deliverables across projects.\u003C/li>\u003C/ol>\u003Ch3>Where it falls short:\u003C/h3>\u003Cp>❌  Limited integration with third-party apps outside of Google Docs.\u003C/p>\u003Cp>❌  Not ideal for external research—works best with internal documents.\u003C/p>\u003Ch3>NotebookLM pricing:\u003C/h3>\u003Cp>As of May 2025, NotebookLM offers these pricing plans:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Price (USD)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Key Features\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Free\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$0/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Free for anyone with a Google Workspace account; upload documents, generate content, streamline research workflows.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">NotebookLM Plus (via Google One AI Premium)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$19.99/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">5x more resources per notebook, advanced AI features, customizable response styles, 2TB cloud storage, Gemini Advanced integration.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">NotebookLM Plus Student Discount\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$9.99/month (12 months for eligible U.S. students 18+)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Same as Plus plan, discounted for students, requires eligibility verification.\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch2>10. SocialBee: Best for AI-Powered Social Media Management \u003C/h2>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_Bee_platform_image_4b8254badc.png\" alt=\"SocialBee Platform Image - A SocialBee settings screen with various options and settings displayed.\">\u003Ca href=\"https://socialbee.com/\" target=\"_blank\" rel=\"noopener noreferrer\">SocialBee\u003C/a> is a social media management tool for marketing teams and agencies. It helps them streamline content management and boost client engagement by organizing, scheduling, and publishing posts across multiple channels from a single collaborative workspace.\u003C/p>\u003Cp>\u003Cstrong>What agency leaders are using it for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Managing multiple client accounts through dedicated workspaces.\u003C/li>\u003Cli>Receiving AI-powered content suggestions and scheduling strategies.\u003C/li>\u003Cli>Centralizing social media efforts to save time and improve performance.\u003C/li>\u003Cli>Getting client approval on content directly within the platform.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to get the most out of it:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Assign roles and set permissions within SocialBee to streamline workflows and ensure each team member focuses on their specific responsibilities.\u003C/li>\u003Cli>Use notes and feedback features to align your team around content strategy, revisions, and approvals.\u003C/li>\u003Cli>Let SocialBee’s AI-powered Social Media Copilot identify where your audience is most active and receive platform-specific strategy recommendations.\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Where it falls short:\u003C/strong>\u003C/p>\u003Cp>❌ The mobile app currently lacks scheduling functionality.\u003Cbr>❌ SocialBee does not offer a free plan, but it does provide a 14-day free trial with no credit card required\u003C/p>\u003Cp>\u003Cstrong>SocialBee pricing:\u003C/strong>\u003C/p>\u003Cp>As of May 2025, SocialBee offers these pricing plans:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Price (USD)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Key Features\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Bootstrap\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$29/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">5 social profiles, 1 user/workspace, analytics up to 3 months of data\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Accelerate\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$99/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 social profiles, 1 user/workspace, analytics up to 2 years of data\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Pro \u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$99/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">25 social profiles, 3 users/workspace & 5 workspaces, analytics up to 2 years of data\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch2>11. Fathom: Best for Automated Meeting Notes & CRM Sync\u003C/h2>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_marketing_tools_Fathom_notetaker_2bb41d2a23.png\" alt=\"AI Marketing Tools - Fathom website with AI notetaker and partner logos.\">\u003C/p>\u003Cp>If you hate taking notes, \u003Ca href=\"https://fathom.video/\" target=\"_blank\" rel=\"noopener noreferrer\">Fathom\u003C/a> can save you hours every week. It transcribes meetings, generates AI-powered summaries, and syncs action items directly into your CRM.\u003C/p>\u003Ch3>What agency leaders are using it for:\u003C/h3>\u003Cul>\u003Cli>Recording and summarizing client feedback during strategy calls.\u003C/li>\u003Cli>Automatically generating action items after internal team meetings.\u003C/li>\u003Cli>Sharing concise meeting highlights with stakeholders.\u003C/li>\u003C/ul>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We love Fathom for client meetings—it captures the conversations and automatically generates actionable to-do lists, making sure nothing falls through the cracks.\u003Cbr>[author]Ameet Khabra, CEO & Founder at \u003Ca href=\"https://hopskipmedia.com/\">Hop Skip Media\u003C/a>[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Set Up CRM Integrations: \u003C/strong>Sync Fathom with your CRM to ensure follow-up tasks are automatically logged after meetings.\u003C/li>\u003Cli>Highlight Key Moments: Use Fathom’s keyword-based highlights feature to mark important discussion points during calls.\u003C/li>\u003Cli>Collaborate Effectively: Share meeting clips with team members who couldn’t attend.\u003C/li>\u003C/ul>\u003Cp>Where it falls short:\u003C/p>\u003Cp>❌  No deep analytics—just pure transcription and summaries.\u003C/p>\u003Cp>❌  Not a research tool like Perplexity.\u003C/p>\u003Ch3>Fathom pricing:\u003C/h3>\u003Cp>As of May 2025, Fathom offers these pricing plans:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Price (USD) per User per Month\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Key Features\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Free\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$0\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Unlimited recordings, transcriptions, storage; limited AI summaries (5 advanced/month), Slack & CRM sync (3 users), basic features\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Premium\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$19 (monthly) or $15 (annually)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">All Free features, unlimited AI meeting summaries, action items, follow-up emails, customized bot naming, more integrations\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Team Edition\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$29 (monthly) or $19 (annually)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">All Premium features, team features (comments, mentions, global search, playlists across team meetings), unlimited team members\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Team Edition Pro\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$39 (monthly) or $29 (annually)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">All Team Edition features, unlimited integrations (Zapier), compliance (advanced security, custom data retention), CRM sync, deal views, coaching metrics\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Ci>Note: All plans include unlimited meeting recordings, transcriptions, and storage. Annual billing offers significant savings. Feature availability may vary by region and plan.\u003C/i>\u003C/p>\u003Ch2>12. Gong: Best for Sales Intelligence & Conversation Analytics\u003C/h2>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_marketing_tools_Gong_58ffdf735c.png\" alt=\"AI Marketing Tools - Gong website featuring AI agents to assist sales and marketing teams\">If your agency handles high-stakes client interactions, sales calls, or strategy meetings, \u003Ca href=\"https://www.gong.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Gong\u003C/a> is your AI-powered “revenue intelligence” platform.\u003C/p>\u003Cp>It doesn’t just transcribe calls, it also analyzes conversations, extracts insights, and helps teams refine messaging and close deals faster.\u003C/p>\u003Ch3>What agency leaders are using it for:\u003C/h3>\u003Cul>\u003Cli>Recording and analyzing client calls to identify key themes and opportunities.\u003C/li>\u003Cli>Tracking sentiment and objections in sales conversations for better positioning.\u003C/li>\u003Cli>Training team members by identifying winning communication patterns.\u003C/li>\u003Cli>Refining agency sales strategies based on real-time customer insights.\u003C/li>\u003C/ul>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We use Gong for meeting recording, transcription, and summaries. It has been a huge help and unlock for us in assuring we are plugged into calls—and present. \u003Cbr>[author]Ryan Anderson, President at Marikserv[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Identify Patterns:\u003C/strong> Use Gong’s AI to surface recurring client concerns or interests.\u003C/li>\u003Cli>\u003Cstrong>Coach Your Team:\u003C/strong> Review top-performing sales and client calls to improve communication.\u003C/li>\u003Cli>\u003Cstrong>Refine Messaging:\u003C/strong> Analyze how prospects react to different value propositions and tailor pitches accordingly.\u003C/li>\u003C/ul>\u003Ch3>Where it falls short:\u003C/h3>\u003Cp>❌  Designed primarily for sales and revenue teams, less useful for content or creative workflows.\u003C/p>\u003Cp>❌  High cost—best suited for mid-to-large agencies with active sales teams.\u003C/p>\u003Ch3>Gong pricing:\u003C/h3>\u003Cp>Gong’s pricing is quite complex. Here’s a breakdown as of May 2025 (note: the pricing is very opaque and subject to change at any times):\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>User Count\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Platform Fee (Annual)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Per User Fee (Annual)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Example Annual Total (100 users)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Additional Fees\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Up to 49 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$5,000\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$1,600\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">N/A\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$7,500 support/training\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">50–99 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$5,000\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$1,520 (5% discount)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">N/A\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$7,500 support/training\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">100–249 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$5,000\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$1,440 (10% discount)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$149,000*\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$7,500 support/training\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">250+ users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$5,000\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$1,360 (15% discount)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">N/A\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$7,500 support/training\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cstrong>Based on this, here’s an example calculation for 100 users:\u003C/strong>\u003Cbr>$5,000 (platform) + ($1,440 × 100 = $144,000) = $149,000 (before support/training)\u003C/p>\u003Cp>\u003Cstrong>Key Notes:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Platform Fee:\u003C/strong> $5,000 annually is typical for most organizations, but Enterprise plans can be higher (up to $50,000/year in some cases).\u003C/li>\u003Cli>\u003Cstrong>Per User Fee:\u003C/strong> Discounts apply as user count increases. Rates may vary by negotiation and features selected.\u003C/li>\u003Cli>\u003Cstrong>Support/Training: \u003C/strong>Additional $7,500 for professional services is commonly charged.\u003C/li>\u003Cli>\u003Cstrong>Payment Terms:\u003C/strong> Gong often requires 3 years upfront for most companies..\u003C/li>\u003Cli>\u003Cstrong>Enterprise: \u003C/strong>Large organizations may pay a much higher platform fee and may include some seats within the platform fee.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Example (100 users):\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Platform Fee: $5,000\u003C/li>\u003Cli>100 users × $1,440: $144,000\u003C/li>\u003Cli>Support/Training: $7,500\u003C/li>\u003Cli>Total (100 users): $156,500 per year (with support/training)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Summary Table:\u003C/strong>\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Plan/Size\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Platform Fee (Annual)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Per User Fee (Annual)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Support/Training (Annual)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Typical Payment Terms\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">Small (up to 49)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">$5,000\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">$1,600\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">$7,500\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">3 years upfront\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">Medium (50–99)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">$5,000\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">$1,520\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">$7,500\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">3 years upfront\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">Large (100–249)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">$5,000\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">$1,440\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">$7,500\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">3 years upfront\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">Enterprise (250+)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">$5,000+\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">$1,360\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">$7,500+\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;\">3 years upfront\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Ci>All prices are approximate and subject to negotiation with Gong sales.\u003C/i>\u003C/p>\u003Ch2>13. Google ImageFX: Best for AI-Generated Visuals & Image Editing\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_marketing_tools_Google_Image_FX_4eb6ff3a23.png\" alt=\"AI Marketing Tools - Painting studio bathed in sunlight. Easel, table, and various art supplies scattered.\">\u003C/figure>\u003Cp>If your agency needs custom visuals on demand, \u003Ca href=\"https://labs.google/fx/tools/image-fx\" target=\"_blank\" rel=\"noopener noreferrer\">Google ImageFX\u003C/a> would be incredibly useful. It’s built for advanced image editing, enhancement, and generation—perfect for creating high-quality marketing assets quickly. \u003C/p>\u003Cp>Unlike Midjourney, ImageFX is more beginner-friendly and integrates seamlessly with Google Workspace tools like Slides and Docs.\u003C/p>\u003Ch3>What agency leaders are using it for:\u003C/h3>\u003Cul>\u003Cli>Generating initial ideas and mockups for ad creatives.\u003C/li>\u003Cli>Enhancing product photos by removing backgrounds or adding effects.\u003C/li>\u003Cli>Creating visually engaging presentations using custom graphics generated in minutes.\u003C/li>\u003C/ul>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Col>\u003Cli>\u003Cstrong>Experiment With Prompts: \u003C/strong>Use dropdowns and keyword suggestions within ImageFX as training wheels to refine your prompts.\u003C/li>\u003Cli>\u003Cstrong>Batch Process Visuals: \u003C/strong>Generate multiple variations of an image concept quickly using batch processing features (Pro version).\u003C/li>\u003Cli>\u003Cstrong>Integrate With Workspace Apps: \u003C/strong>Insert generated visuals directly into Google Slides or Docs without exporting files manually.\u003C/li>\u003C/ol>\u003Ch3>Where it falls short:\u003C/h3>\u003Cp>❌ Less advanced artistic control than Midjourney.\u003C/p>\u003Cp>❌ Not ideal for creating highly stylized, complex illustrations.\u003C/p>\u003Ch3>Google ImageFX pricing:\u003C/h3>\u003Cp>As of May 2025, Google ImageFX is entirely free (if you have a Google account) with no paid plans or usage restrictions for consumers.\u003C/p>\u003Ch2>14. Fyxer AI: Best for Email & Meeting Management\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_marketing_tools_Fyxer_AI_cc2ea527a7.png\" alt=\"AI Marketing Tools - Email interface with label options and a reply button.\">\u003C/figure>\u003Cp>Inbox overload and back-to-back meetings can eat up an entire workday. \u003Ca href=\"https://www.fyxer.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Fyxer AI\u003C/a> acts as an executive assistant that organizes emails, drafts responses, schedules meetings, and takes notes—so you can focus on high-value tasks instead of drowning in admin work.\u003C/p>\u003Ch3>What agency leaders are using it for:\u003C/h3>\u003Cul>\u003Cli>Prioritizing emails by automatically sorting them into folders like “To Respond” or “FYI.”\u003C/li>\u003Cli>Drafting emails in the user’s tone for faster communication.\u003C/li>\u003Cli>Summarizing meetings and sending follow-up emails immediately after calls.\u003C/li>\u003Cli>Optimizing scheduling by analyzing calendars and suggesting the best meeting times.\u003C/li>\u003C/ul>\u003Ch3>How to get the most out of it:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Use Smart Email Categorization\u003C/strong> → Let Fyxer filter and prioritize messages so you can focus on high-value tasks.\u003C/li>\u003Cli>\u003Cstrong>Refine AI Drafts\u003C/strong> → Review auto-generated emails before sending to ensure alignment with your communication style.\u003C/li>\u003Cli>\u003Cstrong>Leverage Calendar Insights\u003C/strong> → Set Fyxer to optimize scheduling and avoid conflicts across teams.\u003C/li>\u003C/ul>\u003Ch3>Where it falls short:\u003C/h3>\u003Cp>❌  Limited integrations outside major platforms like Gmail, Outlook, and Slack.\u003C/p>\u003Cp>❌  Doesn’t fully automate email responses—requires user approval before sending.\u003C/p>\u003Ch3>Fyxer AI pricing:\u003C/h3>\u003Cp>As of May 2025, Fyxer AI offers these pricing plans:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Price (USD) per User per Month\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Price (USD) per User per Year\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Key Features\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Standard\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$30\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$270 (25% off)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">1 inbox/calendar, email sorting, meeting notetaker, chat support, basic automations\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Professional\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$50\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">$450 (25% off)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Unlimited inboxes/calendars, HubSpot integration, custom branded notetaker, advanced features\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Enterprise\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Custom (contact sales)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Custom (contact sales)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt 6pt;\">Dedicated account manager, SSO, SCIM, team analytics, advanced security, tailored onboarding\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch2>Final thoughts: Start with your biggest bottleneck\u003C/h2>\u003Cp>The truth is, you don’t need every AI marketing software on this list right now.\u003C/p>\u003Cp>We suggest you start by identifying your biggest pain point and working upwards from there:\u003C/p>\u003Cul>\u003Cli>Wasting hours on creating client reports? Use Whatagraph and cut it down to minutes.\u003C/li>\u003Cli>Swamped with admin? Fyxer AI and NotebookLM can save your sanity.\u003C/li>\u003Cli>Need accurate meeting transcripts and summaries? Go for Fathom. \u003C/li>\u003Cli>Want sharper strategy for clients? Pit Claude and Perplexity against each other to test out your ideas and come up with new ones.\u003C/li>\u003C/ul>\u003Cp>Whether you’re chasing growth, retention, or just fewer late nights at the office, AI tools for marketing can help you get there faster—and that’s all that matters.\u003C/p>\u003Cp>Want more tool recommendations? Check out our guides on \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-agency-tools\">marketing agency tools\u003C/a> and \u003Ca href=\"https://whatagraph.com/blog/articles/ai-seo-tools\">AI tools for SEO\u003C/a>.\u003C/p>","2025-05-30T07:42:58.189Z","2025-07-11T15:10:48.164Z","2025-05-30T08:11:26.273Z","2025-05-30",{"id":639,"title":640,"slug":641,"summary":642,"body":643,"read_time":42,"createdAt":644,"updatedAt":645,"publishedAt":646,"errors":31,"table_of_contents":32,"dateReorder":647},2261,"What is Supermetrics? The No-Nonsense Guide for Marketers","what-is-supermetrics","\u003Cp>\u003Cspan style=\"color:#000000;\">If you’re here, chances are you’re spending too much time copy-pasting data from 10 different platforms into 10 different spreadsheets. And now you’re wondering if Supermetrics can fix that.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Good news: It can – kind of.\u003C/span>\u003C/p>","\u003Cp>Supermetrics is one of the most popular tools for automating marketing data transfers. But before you commit, you need to know what it \u003Ci>actually\u003C/i> does, how it works, what it costs, and whether it’s the right fit for your team or agency.\u003C/p>\u003Cp>This guide breaks all of that down – without the fluff or hype.\u003C/p>\u003Cp>Let’s start with the basics: what Supermetrics is (and what it’s not).\u003C/p>\u003Ch2>What is Supermetrics (and How Does it Work)?\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/09ZAHC65QMo?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/09ZAHC65QMo\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Supermetrics is a no-code data pipeline tool built for marketing teams.\u003C/p>\u003Cp>Think of it as the “middleman” that pulls performance data from platforms like Google Analytics, Facebook Ads, HubSpot, and Shopify – and sends it into tools like Google Sheets, Google Data Studio, BigQuery, or Excel. \u003C/p>\u003Cp>It eliminates the need for manual exports, spreadsheet copy-pasting, or building complex APIs from scratch.\u003C/p>\u003Cp>At its core, Supermetrics helps marketers move data from where it lives to where they want to analyze or report on it. That’s it. It doesn’t visualize data. It doesn’t create reports. It just makes sure the numbers get from A to B – accurately, automatically, and at scale.\u003C/p>\u003Cp>So if you’re spending hours downloading CSVs, fixing broken connectors, or refreshing dashboards manually, this is the kind of tool that’s supposed to save you from all that grunt work.\u003C/p>\u003Ch3>Supermetrics’ Key Features At a Glance\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_hero_image_4c1a975786.png\" alt=\"\">\u003C/figure>\u003Cp>Here’s what you get out of the box with Supermetrics:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>130+ marketing and sales data sources:\u003C/strong> From Google Analytics and Facebook Ads to HubSpot, LinkedIn, TikTok Ads, and more.\u003C/li>\u003Cli>\u003Cstrong>Multiple destinations supported:\u003C/strong> Send data to Google Sheets, Excel, Looker Studio, Power BI, BigQuery, Snowflake, and Supermetrics Storage.\u003C/li>\u003Cli>\u003Cstrong>Automated refreshes & scheduling:\u003C/strong> Set reports to auto-update hourly, daily, or weekly – no more manual exports or refresh clicks.\u003C/li>\u003Cli>\u003Cstrong>Customizable queries:\u003C/strong> Pick your metrics, dimensions, date ranges, and filters for complete control over your data pulls.\u003C/li>\u003Cli>\u003Cstrong>Light data transformation & blending:\u003C/strong> Merge data from multiple platforms, rename fields, and clean up datasets before they hit your reporting tool.\u003C/li>\u003Cli>\u003Cstrong>Granular, unsampled data access:\u003C/strong> Pull precise data directly via API, avoiding the limitations of platform UIs or sampled exports.\u003C/li>\u003Cli>\u003Cstrong>Secure and compliant:\u003C/strong> Enterprise-grade security, GDPR-compliant data handling, and role-based access control.\u003C/li>\u003Cli>\u003Cstrong>No-code interface:\u003C/strong> Designed for marketers—not developers. You can get started without writing a single line of code.\u003C/li>\u003C/ul>\u003Ch3>What Supermetrics is NOT: \u003C/h3>\u003Cp>But to really understand Supermetrics, it helps to get clear on what it \u003Ci>doesn’t\u003C/i> do. \u003C/p>\u003Cp>❌ \u003Cstrong>It’s not a data visualization tool\u003C/strong>\u003Cbr> Supermetrics doesn’t offer any dashboards or native reporting interface. If you want to build a visual dashboard or client report, you’ll need to plug it into a business intelligence tool like Looker Studio or Power BI.\u003C/p>\u003Cp>❌ \u003Cstrong>It’s not a full marketing intelligence platform\u003C/strong>\u003Cbr>You can’t create internal dashboards, set up KPI tracking, or generate client-facing reports with Supermetrics alone. It moves data, but it doesn’t help you \u003Ci>analyze\u003C/i>, \u003Ci>visualize\u003C/i>, or \u003Ci>share\u003C/i> that data – unless you bolt on other tools.\u003C/p>\u003Cp>If that’s what you’re looking for, a tool that does \u003Ci>all\u003C/i> of it, \u003Ca href=\"https://whatagraph.com/\">\u003Cstrong>Whatagraph\u003C/strong>\u003C/a>\u003Cstrong> is a better fit\u003C/strong>.\u003C/p>\u003Cp>With Whatagraph, you can:\u003C/p>\u003Col>\u003Cli>Connect all your data sources in one space\u003C/li>\u003Cli>Manipulate and organize your data without any codes\u003C/li>\u003Cli>Visualize this data in internal dashboards and external reports\u003C/li>\u003Cli>Set up goals and alerts of how your campaigns are doing\u003C/li>\u003Cli>Extract insights from your data in seconds using AI \u003C/li>\u003Cli>Automate reports to go out on a scheduled time and day\u003C/li>\u003Cli>Send your data to BigQuery or Looker Studio \u003C/li>\u003C/ol>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/cRRlzVRm6W8?si=48hlbt9BH2gBmBFP\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/cRRlzVRm6W8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>So yes, Supermetrics is great at what it does. But if you want everything under one roof, you’ll need more than just a data connector.\u003C/p>\u003Ch2>What Does Supermetrics Do? Supermetrics Core Function\u003C/h2>\u003Cp>At a glance, Supermetrics\u003Cstrong> \u003C/strong>pulls marketing data from 130+ platforms and delivers it into tools where you can analyze or report on it.\u003C/p>\u003Cp>But let’s break it down into the specific things it actually \u003Ci>does\u003C/i>, so you know what to expect (and what not to).\u003C/p>\u003Ch3>✅ Connects to 130+ Marketing Platforms\u003C/h3>\u003Cp>Supermetrics integrates with most of the platforms marketers care about: Google Analytics, Facebook Ads, LinkedIn, HubSpot, Shopify, TikTok Ads, Google Ads, and dozens more.\u003C/p>\u003Cp>These connections are built through APIs—so instead of logging into every platform one by one, you can set Supermetrics up once and pull everything into one place.\u003C/p>\u003Ch3>✅ Pushes Data Into Your Favorite Tools\u003C/h3>\u003Cp>You choose the destination. Supermetrics sends your data to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Spreadsheets\u003C/strong>: Google Sheets, Excel\u003C/li>\u003Cli>\u003Cstrong>Dashboard tools\u003C/strong>: Looker Studio, Power BI\u003C/li>\u003Cli>\u003Cstrong>Warehouses\u003C/strong>: BigQuery, Snowflake, Amazon Redshift\u003C/li>\u003Cli>\u003Cstrong>Supermetrics Storage\u003C/strong> (temporary holding zone)\u003C/li>\u003C/ul>\u003Cp>This flexibility is one of its biggest strengths—especially if you’re already invested in a BI stack.\u003C/p>\u003Ch3>✅ Builds and Schedules Custom Queries\u003C/h3>\u003Cp>You’re in control of what data you pull and how often. You can:\u003C/p>\u003Cul>\u003Cli>Choose metrics and dimensions (e.g. Sessions, CTR, Campaign Name)\u003C/li>\u003Cli>Set filters and date ranges\u003C/li>\u003Cli>Schedule hourly, daily, or weekly refreshes\u003C/li>\u003Cli>Avoid sampling by pulling granular, unsampled data via API\u003C/li>\u003C/ul>\u003Cp>Once set up, your dashboards or spreadsheets update themselves – no more manual refreshes.\u003C/p>\u003Ch3>✅ Enables Data Transformation (Sort Of)\u003C/h3>\u003Cp>You can do light transformations – like blending data across channels or renaming metrics – but this isn’t a full transformation layer like dbt or a custom ETL tool. You’ll still need external logic (or formulas) if you want deep data modeling.\u003C/p>\u003Cp>Here’s what’s available:\u003C/p>\u003Col>\u003Cli>Convert currencies\u003C/li>\u003Cli>Standardize campaign naming conventions\u003C/li>\u003Cli>Apply filters to your campaign data and analyze results by region, channel, and more\u003C/li>\u003Cli>Blend data from paid channels together \u003C/li>\u003Cli>Combine your paid channels with web analytics to measure ROAS and conversions\u003C/li>\u003C/ol>\u003Ch3>✅ Helps Teams Work From a “Single Source of Truth”\u003C/h3>\u003Cp>When set up correctly, Supermetrics can feed the same data into multiple tools, keeping your team’s reports aligned across channels and clients.\u003C/p>\u003Cp>But remember: you still need a dashboard tool to \u003Cstrong>see\u003C/strong> that data—and you’ll need to handle report formatting and sharing yourself.\u003C/p>\u003Ch2>How Does Supermetrics Work?\u003C/h2>\u003Cp>Supermetrics works by acting as the data pipeline between your marketing platforms and your reporting tools. You choose the data source, define what you want to pull, and tell it where to send the data. \u003C/p>\u003Cp>Here’s a step-by-step:\u003C/p>\u003Ch3>1. Data Transfer: Pick a Destination Tool\u003C/h3>\u003Cp>First, you decide where you want the data to land. Most marketers start with tools like:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Google Sheets\u003C/strong> (great for scrappy reports or spreadsheet lovers)\u003C/li>\u003Cli>\u003Cstrong>Looker Studio\u003C/strong> (for client-facing dashboards)\u003C/li>\u003Cli>\u003Cstrong>BigQuery\u003C/strong> or \u003Cstrong>Snowflake\u003C/strong> (for teams with a BI setup)\u003C/li>\u003C/ul>\u003Cp>You’ll need to install a \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">Supermetrics connector\u003C/a> or add-on based on the tool.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_destinations_8d80aca281.png\" alt=\"Supermetrics destinations - Grid layout of various data visualization and storage tools.\">\u003C/p>\u003Ch3>2. Data Integration: Connect Your Data Sources\u003C/h3>\u003Cp>Next, you authenticate your marketing platforms—Google Analytics, Facebook Ads, LinkedIn, TikTok, etc.—within Supermetrics. Once connected, Supermetrics can access the data via API.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_connectors_f9d90003b0.png\" alt=\"\">You can also upload your custom data and map out the fields.\u003C/p>\u003Ch3>3. Build Your Query\u003C/h3>\u003Cp>This is where you tell Supermetrics exactly what you want:\u003C/p>\u003Cul>\u003Cli>Choose \u003Cstrong>metrics\u003C/strong> (like clicks, conversions, impressions)\u003C/li>\u003Cli>Add \u003Cstrong>dimensions\u003C/strong> (like campaign, device, channel)\u003C/li>\u003Cli>Apply \u003Cstrong>filters\u003C/strong> (e.g. “only Facebook Ads campaigns from last 30 days”)\u003C/li>\u003Cli>Select \u003Cstrong>date ranges\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>You can save your queries and even duplicate them across different clients or campaigns.\u003C/p>\u003Cp>You can also create data blends, standardize campaign names, convert currencies, and more with Supermetrics. \u003C/p>\u003Ch3>5. Schedule Automatic Refreshes\u003C/h3>\u003Cp>Once your query is live, you can set it to update:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Hourly\u003C/strong> (for near real-time dashboards)\u003C/li>\u003Cli>\u003Cstrong>Daily\u003C/strong> (for standard campaign monitoring)\u003C/li>\u003Cli>\u003Cstrong>Weekly\u003C/strong> (for internal or client reporting)\u003C/li>\u003C/ul>\u003Cp>That means your spreadsheet, dashboard, or warehouse always stays fresh without manually hitting refresh.\u003C/p>\u003Ch3>6. Use the Data in Your Reports or Dashboards\u003C/h3>\u003Cp>Now the data’s there. But remember: Supermetrics doesn’t actually \u003Ci>visualize\u003C/i> anything.\u003C/p>\u003Cp>If you’re using Google Sheets or Excel, you’ll need to build charts or pivot tables manually.\u003C/p>\u003Cp>If you’re in Looker Studio or Power BI, you’ll need to create visuals from scratch.\u003C/p>\u003Cp>And if you’re working with BigQuery, someone on your team probably knows SQL.\u003C/p>\u003Ch3>7. Choose your Data Storage\u003C/h3>\u003Cp>Alternatively, you can also choose to store your data in a data warehouse. If you don’t already have one, Supermetrics offers a service called “Supermetrics Storage”, where you can store all your historical cross-channel data. \u003C/p>\u003Cp>It’s great for:\u003C/p>\u003Cul>\u003Cli>Storing your data in centrally managed location to make sure your reports load faster\u003C/li>\u003Cli>Avoiding being affected by unexpected outages from source platforms\u003C/li>\u003Cli>Building a historical database of your marketing performance and do long-term trend analyses\u003C/li>\u003C/ul>\u003Cp>In short, Supermetrics handles the delivery. But you’re still responsible for the design, interpretation, and reporting workflow.\u003C/p>\u003Cp>That’s where many marketers hit a wall – and why they look for \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a> like Whatagraph.\u003C/p>\u003Ch2>How to Use Supermetrics (3 Use Cases)\u003C/h2>\u003Cp>There are many use-cases of Supermetrics, but we’ll cover the three most common ones that most marketers use Supermetrics for: \u003C/p>\u003Ch3>Use Case 1: Supermetrics with Google Sheets\u003C/h3>\u003Cp>If you love spreadsheets (or your team lives in them), Supermetrics is one of the fastest ways to automate live data updates.\u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Col>\u003Cli>Open a Google Sheet.\u003C/li>\u003Cli>Click on Extensions → Add-ons → Get add-ons.\u003C/li>\u003Cli>Search for “Supermetrics” in the Google Workspace Marketplace.\u003C/li>\u003Cli>Click Install and grant the necessary permissions.\u003C/li>\u003Cli>Once installed, go to Extensions → Supermetrics → Launch sidebar.\u003C/li>\u003Cli>From the sidebar, click “Create a new query.”\u003C/li>\u003Cli>Choose your data source (like Google Analytics or Facebook Ads).\u003C/li>\u003Cli>Select your metrics, dimensions, and date range.\u003C/li>\u003Cli>Apply any filters if needed.\u003C/li>\u003Cli>Hit “Get Data”—your sheet populates with live data from the platform.\u003C/li>\u003C/ol>\u003Cp>\u003Ca href=\"https://supermetrics.com/docs/product-google-sheets-getting-started/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>You can then set up automatic refreshes (daily, hourly, etc.) or even email delivery if you want the report sent out on a schedule.\u003C/p>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> You can build multiple queries across tabs to report on different channels in one sheet.\u003C/p>\u003Cp>Here's a handy video from Supermetrics:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/z6m-exPLVco?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/z6m-exPLVco\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch3>Use Case 2: Supermetrics with Looker Studio\u003C/h3>\u003Cp>Supermetrics is one of the most popular connectors for Looker Studio—especially when you need non-Google data like Facebook Ads or LinkedIn.\u003C/p>\u003Cp>You can connect Supermetrics to Looker Studio in three ways:\u003C/p>\u003Cul>\u003Cli>From the Supermetrics Hub\u003C/li>\u003Cli>From the Looker Studio data source gallery\u003C/li>\u003Cli>From the Supermetrics website’s connector list\u003C/li>\u003C/ul>\u003Cp>The easiest method is to use the Supermetrics Hub, especially if you're connecting multiple sources.\u003C/p>\u003Cp>Here’s how to do it:\u003C/p>\u003Col>\u003Cli>Go to the Supermetrics Hub and sign in.\u003C/li>\u003Cli>Scroll to “Connect to new data source” and choose your platform (e.g. Facebook Ads).\u003C/li>\u003Cli>Click Connect and follow the prompts to log in.\u003C/li>\u003Cli>Choose whether the connection is private or shared.\u003C/li>\u003Cli>After connecting, open Looker Studio in another tab.\u003C/li>\u003Cli>Go to Looker Studio → Add data → Partner Connectors → Supermetrics.\u003C/li>\u003Cli>Select the same data source you just connected in the Hub.\u003C/li>\u003Cli>Click Authorize, then Complete & Continue.\u003C/li>\u003Cli>Choose your Supermetrics team and confirm the connection.\u003C/li>\u003Cli>Finally, click Connect → Create report → Add to report.\u003C/li>\u003C/ol>\u003Cp>\u003Ca href=\"https://supermetrics.com/docs/product-google-data-studio-getting-started/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>\u003Ci>Bonus tip:\u003C/i> If you hit issues with multiple Google accounts or failed logins, clearing your cookies or using Incognito often helps avoid authentication loops.\u003C/p>\u003Cp>Here’s a handy video from Supermetrics:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/xcpaexbTjrE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/xcpaexbTjrE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Once your data connection is live, here’s how to actually build your report:\u003C/p>\u003Col>\u003Cli>In Looker Studio, click Create → Report.\u003C/li>\u003Cli>Under My Data Sources, pick your Supermetrics connector.\u003C/li>\u003Cli>Click Add, and your blank report will open.\u003C/li>\u003Cli>Click Add a Chart in the top menu to start visualizing your metrics.\u003C/li>\u003Cli>Style and customize the report however you like—text, filters, breakdowns, etc.\u003C/li>\u003C/ol>\u003Cp>And yes, you can set up automated refreshes, so your reports update themselves daily or hourly based on your Supermetrics schedule.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/aFSBv9xKU54\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/aFSBv9xKU54\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Don’t want to start from scratch? You can check out a wide variety of \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-templates\">Supermetrics templates\u003C/a> here.\u003C/p>\u003Cp>For instance, this is how a Google Analytics 4 report template looks like:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_analytics_4_report_template_4f6c8cacee.png\" alt=\"Supermetrics Google Analytics 4 Report Template - A dashboard displaying charts and tables of website analytics data.\">\u003C/p>\u003Cp>You’ve got two ways to use them:\u003C/p>\u003Cp>\u003Cstrong>Option 1: From the Data Source Setup\u003C/strong>\u003C/p>\u003Col>\u003Cli>During data source setup in Looker Studio, scroll down.\u003C/li>\u003Cli>Check the box “Use report template for new reports.”\u003C/li>\u003Cli>Click Connect → Create report—done.\u003C/li>\u003C/ol>\u003Cp>This loads a ready-to-go dashboard layout tailored to your data source.\u003C/p>\u003Cp>\u003Cstrong>Option 2: From the Template Gallery\u003C/strong>\u003C/p>\u003Col>\u003Cli>Go to the Supermetrics Template Gallery (make sure you’re logged in).\u003C/li>\u003Cli>Pick a template and click Get the Template.\u003C/li>\u003Cli>Authenticate your Supermetrics account and choose your data source.\u003C/li>\u003Cli>Check “Use report template for new reports”.\u003C/li>\u003Cli>Click Connect → Create report.\u003C/li>\u003C/ol>\u003Cp>If prompted, click “Use my own data” to switch the template from demo to your live account.\u003C/p>\u003Cp>From there, you can fully customize the dashboard – swap charts, change dimensions, or add filters to make it your own.\u003C/p>\u003Ch3>Example 3: Using Supermetrics With BigQuery or Snowflake\u003C/h3>\u003Cp>If your team is more technical, or you're centralizing data across departments, you can use Supermetrics to send raw data into a cloud warehouse.\u003C/p>\u003Col>\u003Cli>Choose BigQuery or Snowflake as your destination.\u003C/li>\u003Cli>Connect your marketing platforms.\u003C/li>\u003Cli>Define the schema, tables, and structure for your data pulls.\u003C/li>\u003Cli>Set up automated syncs—daily, hourly, or custom frequency.\u003C/li>\u003Cli>Use SQL (or your BI tool) to analyze or visualize from there.\u003C/li>\u003C/ol>\u003Cp>\u003Ca href=\"https://supermetrics.com/docs/product-dwh-bigquery-getting-started/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>This setup gives you maximum control but also requires more in-house expertise.\u003C/p>\u003Ch2>How Does Supermetrics Pricing Work? \u003C/h2>\u003Cp>Now here comes the juicy part. \u003C/p>\u003Cp>How much does Supermetrics cost and is it worth it?\u003C/p>\u003Cp>Based on our analysis in this honest \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics reviews\u003C/a> guide, most small to mid-sized agencies (5–15 clients), particularly those handling complex ecommerce datasets or extensive social media campaigns, \u003Cstrong>can expect to spend between $600–$1,200/month.\u003C/strong>\u003C/p>\u003Cp>That’s because Supermetrics charges you based on three things:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data sources\u003C/strong> (e.g. Facebook Ads, Google Analytics)\u003C/li>\u003Cli>\u003Cstrong>Destinations\u003C/strong> (e.g. Google Sheets, BigQuery, Looker Studio)\u003C/li>\u003Cli>\u003Cstrong>Users or accounts\u003C/strong> (team size, seats, usage limits)\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_pricing_page_e7e6ffebdd.png\" alt=\"Supermetrics Pricing Page - Pricing chart comparing subscription plans and features.\">This à la carte model means you’re not paying for what you \u003Ci>don’t\u003C/i> use – which is great in theory. But in reality, it’s easy to underestimate how many sources or destinations your team actually needs. \u003C/p>\u003Cp>You can get a more detailed breakdown of this model in this \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics pricing\u003C/a> guide.\u003C/p>\u003Cp>Here’s an example. Let’s say you want to pull Facebook Ads, Google Analytics 4, and LinkedIn Ads data into both Google Sheets and Looker Studio for 3 users.\u003C/p>\u003Cp>You’ll likely need:\u003C/p>\u003Cul>\u003Cli>3 connectors (one for each platform)\u003C/li>\u003Cli>2 destinations\u003C/li>\u003Cli>A license that supports 3 users\u003C/li>\u003C/ul>\u003Cp>Even on Supermetrics' entry-level plan, this setup could put you into custom pricing territory, especially if you want scheduled refreshes, higher row limits, or enterprise support.\u003C/p>\u003Cp>Supermetrics’ \u003Cstrong>base plans start around $69/month\u003C/strong>…but that’s usually for one data source and one destination, used by one person. Want to pull multiple platforms or share access with your team? That’s when things scale up fast.\u003C/p>\u003Cp>And if you want access to premium sources like TikTok Ads or Amazon Ads, those come with additional fees.\u003C/p>\u003Cp>You’ll also run into some frustrating usage ceilings:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Row limits\u003C/strong> based on plan tier\u003C/li>\u003Cli>\u003Cstrong>Refresh frequency\u003C/strong> restrictions (e.g. hourly vs. daily)\u003C/li>\u003Cli>\u003Cstrong>Team collaboration\u003C/strong> and support tiers gated behind higher pricing\u003C/li>\u003C/ul>\u003Cp>It’s hard to get a predictable monthly cost without talking to sales – and even harder to scale if you’re reporting across multiple clients or business units.\u003C/p>\u003Cp>In contrast, Whatagraph offers a flat-pricing including: \u003C/p>\u003Cp>✅ Unlimited dashboards, reports, and users\u003C/p>\u003Cp>✅ Unlimited custom data blends, metrics, and dimensions\u003C/p>\u003Cp>✅ Data transfers to BigQuery or Looker Studio\u003C/p>\u003Cp>✅ A dedicated Customer Success Manager\u003C/p>\u003Cp>✅ 18/5 live chat support\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_28fb05c017.png\" alt=\"Whatagraph Pricing - Website screenshot featuring a pricing slider and feature list.\">If this is what you prefer, \u003Ca href=\"https://whatagraph.com/book-a-call\">talk to our team\u003C/a> and we’ll set you right up.\u003C/p>\u003Ch2>Is Supermetrics Worth It?\u003C/h2>\u003Cp>The age old answer – it depends.\u003C/p>\u003Cp>If your team has the technical know-how, clear reporting workflows, and an existing BI stack like BigQuery or Power BI, Supermetrics can be a solid fit. \u003C/p>\u003Cp>It does one job – moving marketing data from platform to platform – and it does it well when everything is set up correctly.\u003C/p>\u003Cp>You get access to 100+ integrations, can customize your queries down to the dimension, and automate refreshes on your terms. For some enterprise setups, that level of flexibility is exactly what’s needed.\u003C/p>\u003Cp>\u003Cstrong>But for most marketing teams and agencies, the reality looks different.\u003C/strong>\u003C/p>\u003Cp>You’ll need to stack Supermetrics with other tools to create dashboards or send reports. \u003C/p>\u003Cp>You’ll need to manage connectors that occasionally break.\u003C/p>\u003Cp>You’ll deal with a modular pricing system that makes scaling complicated. \u003C/p>\u003Cp>And you’ll probably spend more time than expected troubleshooting errors or reformatting data to “fit” downstream tools.\u003C/p>\u003Cp>\u003Cstrong>That’s where the real cost creeps in – not just in dollars, but in time and maintenance.\u003C/strong>\u003C/p>\u003Cp>So is Supermetrics worth it? If all you need is a raw data pipeline and you’ve got the resources to manage it, sure. \u003C/p>\u003Cp>But if you’re looking for a more seamless way to collect, visualize, and share marketing data without needing a second platform (or a developer), there are better options, like Whatagraph which is built for marketers, not data scientists. \u003C/p>","2023-03-01T13:39:50.703Z","2025-10-06T14:43:05.997Z","2023-03-01T13:40:03.474Z","2025-06-11",{"id":649,"title":650,"slug":651,"summary":652,"body":653,"read_time":42,"createdAt":654,"updatedAt":655,"publishedAt":656,"errors":31,"table_of_contents":32,"dateReorder":657},2291,"Why Is Looker Studio Slow? 6 Ways to Make It Faster","looker-studio-slow","\u003Cp>Looker Studio taking too long to load? You’re not alone. \u003C/p>\u003Cp>I scoured Reddit threads and community forums and one thing is clear – everyone’s frustrated with Looker Studio's slow load times, broken charts, and dashboards that freeze at the worst possible time. \u003C/p>\u003Cp>But we’re here to help. \u003C/p>\u003Cp>In this article, you’ll find 6 different reasons why your Looker Studio dashboard might be slow and how to fix each issue. \u003C/p>","\u003Ch2>Why is Looker Studio slow? \u003C/h2>\u003Cp>Looker Studio is slow because of these key reasons:\u003C/p>\u003Col>\u003Cli>You have large datasets.\u003C/li>\u003Cli>You’re using live connections to bring Google data into Looker Studio.\u003C/li>\u003Cli>You’re using finicky third-party connectors to bring non-Google data into Looker Studio.\u003C/li>\u003Cli>You’re then manipulating the data like creating data blends and calculated fields inside of Looker Studio.\u003C/li>\u003Cli>You have too many components or pages in a report.\u003C/li>\u003Cli>It's not you, it's Looker Studio's system issues.\u003C/li>\u003C/ol>\u003Cp>These issues aren’t standalone either – usually two or more are happening at the same time. \u003C/p>\u003Cp>In the next sections, we’ll go through each reason why Looker studio loading slow and recommended fixes for each. \u003C/p>\u003Ch2>Reason 1: You’re working with large and complex datasets.\u003C/h2>\u003Cp>Looker Studio has a 6-minute limit on handling queries, and large data requests can cause your report to load slowly or time out. \u003C/p>\u003Cp>In fact, Tanja Keglić, Performance Marketing Manager at Achtzehn Grad agency, \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">ran into this exact issue\u003C/a>.\u003C/p>\u003Cp>Before she became a Whatagraph customer, she was using Looker Studio to create reports for a large automotive client with multiple data sources and platforms, which made Looker Studio very slow. She shared:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We wanted to see our data quickly, but Looker Studio took so long to load. \u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>This made it difficult to optimize campaigns, answer ad-hoc client questions, and work at the pace her team needed.\u003C/p>\u003Ch3>✅ How to fix this: Reconfigure your data setup\u003C/h3>\u003Cp>Keeping your data tight and focused is key to speed up Looker Studio. You can do so in four ways: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Shorten date ranges: \u003C/strong>Only show recent data unless you \u003Ci>really\u003C/i> need long-term views.\u003C/li>\u003Cli>\u003Cstrong>Filter out unneeded rows:\u003C/strong> Don’t pull in every campaign or ad set, just the top performers or key segments.\u003C/li>\u003Cli>\u003Cstrong>Remove unused fields:\u003C/strong> Only include the dimensions and metrics you actually use in your visuals.\u003C/li>\u003Cli>\u003Cstrong>Adjust the data freshness rate: \u003C/strong>Each type of data source in Looker Studio has its own default data freshness threshold, but you can adjust this to be less frequent – e.g. daily refresh instead of hourly. This means you won’t get up-to-date data all the time, but your reports would load faster.\u003C/li>\u003C/ul>\u003Cp>Alternatively, you can switch to a much faster and stable platform like \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> which can handle 10 sources and 100 widgets without slowing down, and has an uptime of 99.95%. This means it can handle large datasets and system-wide outages are very, \u003Ci>very\u003C/i> rare. \u003C/p>\u003Cp>When Tanja switched to Whatagraph, she appreciated how fast the platform was. She said:  \u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph is very, very quick when loading the data. Even when I change a source in the report, it’s super quick and I barely ever have to wait.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Plus, you won’t have to trade-off your data freshness. Whatagraph offers a consistent 30-min refresh rate across all your sources, blends, and platforms.\u003C/p>\u003Ch2>Reason 2: You’re using live connections.\u003C/h2>\u003Cp>Live data is great, until it starts dragging your dashboard down.\u003C/p>\u003Cp>By default, Looker Studio connects live to your data source. This means every time a user loads or filters the report, Looker fetches fresh data directly from the platform: Google Analytics 4, Google Search Console, Google Ads, e.t.c. \u003C/p>\u003Cp>If your dashboard has multiple data sources (and most do), that’s several real-time queries firing at once.\u003C/p>\u003Cp>The issue worsens when those data sources are external or under load. Public cloud APIs, custom connectors, or self-hosted databases (like Redshift or PostgreSQL) can add extra network latency, timeout errors, or fail to respond altogether.\u003C/p>\u003Cp>And when your dashboard depends on live data, any hiccup on the source side breaks the whole experience.\u003C/p>\u003Ch3>✅ How to fix this: Use extracted or cached data\u003C/h3>\u003Cp>Instead of live data, use a snapshot of your data - also known as extracted data source. \u003C/p>\u003Cp>You can do this through Looker Studio’s “Extract Data” connector. Instead of querying live data every time someone opens the report, Looker pulls from a preloaded subset of your data. \u003C/p>\u003Cp>\u003Cstrong>What it does:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Lets you choose specific fields, filters, and date ranges to limit the amount of data loaded\u003C/li>\u003Cli>Works with any data source\u003C/li>\u003Cli>Allows you to apply your own aggregations (e.g., Sum, Average) for more flexible analysis\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to do it:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Go to Looker Studio → \u003Ci>Create\u003C/i> → \u003Ci>Data Source\u003C/i> → Select Extract Data.\u003C/li>\u003Cli>Pick your existing data source.\u003C/li>\u003Cli>Choose only the metrics and dimensions you need.\u003C/li>\u003Cli>(Optional) Add filters or apply a date range to limit the data further.\u003C/li>\u003Cli>(Optional) Turn on Auto update and set a refresh schedule.\u003C/li>\u003Cli>Click Save and Extract—then connect this source to your report.\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Keep in mind:\u003C/strong> Extracts have a 100 MB limit, and the data is static unless you enable auto-refresh.\u003C/p>\u003Cp>For more information, you can check out \u003Ca href=\"https://cloud.google.com/looker/docs/studio/extract-data-for-faster-performance#:~:text=On%20the%20Looker%20Studio%20home,targets%2C%20or%20by%20clicking%20Add.\" target=\"_blank\" rel=\"noopener noreferrer\">Google’s documentation\u003C/a>.  \u003C/p>\u003Cp>This approach is ideal when you don’t need real-time data but want a dashboard that loads fast. \u003C/p>\u003Cp>The other option is to pull your data into Google Sheets or Google BigQuery first, and then connect Looker to that source. It’s more reliable and way faster. \u003C/p>\u003Cp>But then this also means the process would still be quite manual, you’d still be lost in different spreadsheets and tools, and there’s a lot of room for human error in your data. \u003C/p>\u003Ch2>Reason 3: You’re manipulating data inside of Looker Studio. \u003C/h2>\u003Cp>Looker Studio was built for data visualization, not data transformation. \u003C/p>\u003Cp>When you manipulate your data, like creating custom dimensions, calculated fields, complex filters, or do data blending inside Looker, it slows down the platform. \u003C/p>\u003Cp>This is because every time you open a dashboard or change a filter, Looker has to:\u003C/p>\u003Col>\u003Cli>Pull raw data from each data source\u003C/li>\u003Cli>Apply your calculations and transformations\u003C/li>\u003Cli>Then render the visual\u003C/li>\u003C/ol>\u003Cp>That’s a lot of processing happening in-browser, especially if you have large datasets. \u003C/p>\u003Cp>Also, these transformations are not \u003Cstrong>not reusable\u003C/strong> across dashboards, which means you'll need to recreate logic every time, increasing maintenance overhead and report load time.\u003C/p>\u003Cp>In fact, \u003Ca href=\"https://www.linkedin.com/in/analyticsnerd/\" target=\"_blank\" rel=\"noopener noreferrer\">Himanshu Sharma\u003C/a>, Founder at OptimizeSmart, GA4 and GTM agency says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Looker Studio is not meant for data manipulation. It is neither a spreadsheet nor a data warehouse. When you manipulate data in Looker Studio, it slows down your report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/posts/analyticsnerd_99-of-looker-studio-users-make-these-activity-7333451901188890626-G4UL?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB_2pacB6ApCphtgRXXVvJfGAji3nZdMx8g\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>✅ How to fix this: Manipulate your data in Google Sheets, BigQuery, or Whatagraph\u003C/h3>\u003Cp>The better alternative is to\u003Cstrong> \u003C/strong>clean and prepare your data \u003Ci>before\u003C/i> it hits Looker Studio.\u003C/p>\u003Cp>You can do so in two key ways: \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Google Sheets\u003C/strong> works well for small to medium datasets. You can structure your tables, apply formulas, and only pass in what you actually need.\u003C/li>\u003Cli>\u003Cstrong>BigQuery\u003C/strong> is a better option for large datasets. You can pre-aggregate data with SQL, and if you enable BI Engine, it can return query results almost instantly.\u003C/li>\u003Cli>\u003Cstrong>Whatagraph\u003C/strong> works for all kinds of datasets. You can connect all the data you need using our native, plug-and-go connectors and transform it any way you want through no-code flows. Then, pick metrics and dimensions, preview your data table, and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">start an automated transfer to Looker Studio\u003C/a>. \u003C/li>\u003C/ol>\u003Cp>Or, you can just use Whatagraph for the entire data flow from connection → transformation → visualization.\u003C/p>\u003Cp>While Looker Studio is limited to 5 data sources per blend, with Whatagraph, you can create blends from unlimited sources.\u003C/p>\u003Cp>And you won’t need to tinker with spreadsheets or BigQuery to manipulate your data – you can simply set everything up in no-code workflows.\u003C/p>\u003Cp>For instance, say you want to see the total ad spend across three paid-per-click (PPC) channels – Google Ads, Facebook Ads, and LinkedIn Ads. You can simply create what we call a “Source Group” in literal seconds like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Source_groups_on_Whatagraph_b25e17a9ad.png\" alt=\"Source Groups on Whatagraph - Channel selection interface with social media, PPC, SEO, and analytics sources.\">Then, you can select the report types, sources, and currencies you want to see your data in, and save this as a template you can re-use the next time.\u003C/p>\u003Cp>In your report, you can then add a widget, choose this Source Group, and visualize any metrics you want from these three channels combined. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Total_ad_spend_with_AI_widget_55271a4e08.png\" alt=\"Total Ad Spend - Dashboard widget showing ad spend of €17,462.37 from Google, Facebook, and LinkedIn ads.\">See that \u003Ci>“Apply quick changes here…”\u003C/i> box? \u003C/p>\u003Cp>You can ask AI to edit that widget for you however you want. For example, say you want to change the metric to “Impressions” instead of “Spend” . You don’t need to do it manually – you can just ask AI and it’ll be done in seconds. \u003C/p>\u003Ch2>Reason 4: You have too many components or pages in your reports.\u003C/h2>\u003Cp>Every visual element on your Looker Studio dashboard, scorecards, charts, tables, filters, sends its own query to the data source. \u003C/p>\u003Cp>That means if you’ve got 15 charts, 3 filters, and a date selector, Looker is sending 20+ queries all at once. Multiply that by live data connections and large datasets, and your dashboard slows down significantly. \u003C/p>\u003Cp>Even if your data sources are small, the sheer volume of visual components can overwhelm the platform, especially when users scroll or interact with filters.\u003C/p>\u003Cp>Another thing is, if you have over 20 pages in one Looker Studio report, it’ll take a long time for you to export them. \u003C/p>\u003Cp>In fact, a Looker Studio user in \u003Ca href=\"https://www.reddit.com/r/GoogleDataStudio/comments/1fkkk34/looker_studio_being_incredibly_slow/\" target=\"_blank\" rel=\"noopener noreferrer\">this Reddit thread\u003C/a> says “the heavier your report is, the nastier they would be.” \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_slow_export_times_39e201f412.png\" alt=\"\">\u003C/p>\u003Ch3>✅ How to fix this: Use fewer components and split reports into pages\u003C/h3>\u003Cp>This might seem obvious but the solution is to use fewer charts and components on each page.\u003C/p>\u003Cp>Here are three ways you can do so:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Combine metrics:\u003C/strong> Instead of having different scorecards, use one table to show your metrics together (e.g. clicks, impressions, CTR). For instance, MeasureSchool combined 3 scorecards into one table with 3 metrics and it reduced API calls by 66% and noticeably sped up performance.\u003C/li>\u003Cli>\u003Cstrong>Avoid duplicate charts:\u003C/strong> If two charts show similar data, use filters instead of creating both.\u003C/li>\u003Cli>\u003Cstrong>Split your dashboard into pages:\u003C/strong> Don’t put everything on one screen. Break it up into tabs so it loads faster.\u003C/li>\u003C/ul>\u003Ch2>Reason 5: You’re using third-party data connectors.\u003C/h2>\u003Cp>If you’re using third-party data connectors like Supermetrics or \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel.io\u003C/a> to pull in data from non-Google platforms, they’re going to slow down your reports.\u003C/p>\u003Cp>Each third-party connector adds an extra step between Looker and your data. So instead of one system talking directly to another, it’s:\u003C/p>\u003Cp>Source platform → Third-party connector → BigQuery or spreadsheets→ Looker Studio\u003C/p>\u003Cp>That means:\u003C/p>\u003Cul>\u003Cli>More API calls\u003C/li>\u003Cli>More chances for delays or errors\u003C/li>\u003Cli>And a lot more waiting when loading your report\u003C/li>\u003C/ul>\u003Cp>For instance, Tanja, Performance Marketing Manager at Achtzehn Grad, was using \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics\u003C/a> to pull non-Google data into Looker Studio. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">Supermetrics connectors\u003C/a> frequently broke, sources failed to load properly, and she had to either waste time fixing them herself or contacting Support for help. She said: \u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>It’s such a pain to reconnect a lot of sources and accounts, and it takes so much time, which you don’t have when you want a quick report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>✅ How to fix this: Use an all-in-one marketing intelligence platform\u003C/h3>\u003Cp>The best solution is to upgrade to an all-in-one marketing intelligence platform that allows you to connect to BOTH Google and non-Google platforms natively.\u003C/p>\u003Cp>That's exactly what Whatagraph is. \u003C/p>\u003Cp>We’ve got 55+ \u003Ca href=\"https://whatagraph.com/integrations\">native integrations\u003C/a> to popular and niche marketing platforms, including Meta, LinkedIn, Google Ads, GA4, TikTok, Amazon Ads, and more. \u003C/p>\u003Cp>That means no more unstable middlemen, broken third party connectors, or having to google “Why is Google data studio slow?”. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_integrations_296e8025b2.png\" alt=\"Whatagraph Integrations - A grid of logos for SEO and analytics tools.\">\u003C/p>\u003Cp>Whatagraph’s integrations are also fully-managed, which means our Product engineers regularly maintain them so you don’t have to. And if there are bugs, they can resolve them quickly without having a third-party company involved.\u003C/p>\u003Cp>This is what Tanja, Performance Marketing Manager at Achtzehn Grad loves about us. She said:   \u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>And once your data is in Whatagraph, you can do everything else in there:\u003C/p>\u003Col>\u003Cli>Transform your data without touching a spreadsheet or BigQuery\u003C/li>\u003Cli>Create data blends from unlimited sources (Looker Studio is limited to 5)\u003C/li>\u003Cli>Build internal dashboards and client-facing reports\u003C/li>\u003Cli>Automate reports to go out to specific people at specific days and times\u003C/li>\u003Cli>Get AI to write out performance summaries in each report, and use the chatbot to extract insights from your campaigns\u003C/li>\u003C/ol>\u003Cp>Soon, you won’t even need to build your own reports. With AI, you’ll be able to:\u003C/p>\u003Cul>\u003Cli>Build reports from a prompt\u003C/li>\u003Cli>Edit widgets and troubleshoot issues\u003C/li>\u003Cli>Apply custom themes from images or prompts (e.g. “make the report look like a Batman movie)\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_vs_Looker_Studio_ff51383399.png\" alt=\"Whatagraph vs Looker Studio - The old way to connect data to Whatagraph.\">\u003C/p>\u003Cp>But apart from Whatagraph, some other options for all-in-one marketing reporting platforms include: \u003C/p>\u003Col>\u003Cli>\u003Ca href=\"https://whatagraph.com/reviews/agencyanalytics\">\u003Cstrong>AgencyAnalytics\u003C/strong>\u003C/a>\u003Cstrong> \u003C/strong>- Best for SEO and content marketing agencies\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/reviews/dashthis\">\u003Cstrong>DashThis\u003C/strong>\u003C/a> - Best for freelancers and small businesses \u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/reviews/geckoboard\">\u003Cstrong>Geckoboard\u003C/strong>\u003C/a> - Best for small to medium e-commerce businesses\u003C/li>\u003C/ol>\u003Ch2>Reason 6: You're facing platform-wide performance issues.\u003C/h2>\u003Cp>Most of the time, it’s not you. It’s Looker Studio itself. \u003C/p>\u003Cp>If you scroll through \u003Ca href=\"https://www.googlecloudcommunity.com/gc/forums/searchpage/tab/message?advanced=false&allow_punctuation=false&filter=location&location=category:looker&q=looker%20studio%20slow\" target=\"_blank\" rel=\"noopener noreferrer\">the Looker Studio community forum\u003C/a>, you’ll see loads of users complaining about platform-wide slowdowns, timeouts, or system errors, especially at the start of the month or following product updates.\u003C/p>\u003Cp>For example, this is what one user posted in the forum: \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_slow_in_loading_community_forum_bfa186ff93.png\" alt=\"Here's my attempt at generating alt text for the image:\n\nLooker Studio Slow In Loading - A screenshot of a community forum post.\">\u003C/figure>\u003Cp>\u003Ca href=\"https://www.googlecloudcommunity.com/gc/Looker-Studio/Looker-Studio-slow-in-loading-sometimes-can-t-show-charts/m-p/828833\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>And even if you voice out your issue in the community forum, there's no guarantee that a Looker Studio representative would see it, or even then you’d still be left to fix it yourself. \u003C/p>\u003Cp>You could log and track issues in this \u003Ca href=\"https://issuetracker.google.com/savedsearches/5492224?p=1&q=componentid:196095%20status:(open%20%7C%20new%20%7C%20assigned%20%7C%20accepted)%20votecount%3E0&s=vote_count:desc&pli=1\" target=\"_blank\" rel=\"noopener noreferrer\">Issue Tracker\u003C/a>, but even then, it can take weeks or months to get your issues fixed (and there's no guarantee that they will be fixed). \u003C/p>\u003Cp>With all these issues combined, it’s not a surprise that many are looking for \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio alternatives\u003C/a> that are faster and more reliable, like this user: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Why_has_Looker_Studio_became_so_unreliable_16aa333664.png\" alt=\"Looker Studio - Forum post about Looker Studio's reliability with user profile and reply options.\">\u003Ca href=\"https://www.googlecloudcommunity.com/gc/Looker-Studio/Why-has-Looker-Studio-become-so-unreliable/m-p/857654\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>If that's what you're looking for, there's no better choice than Whatagraph. Here's why. \u003C/p>\u003Ch2>The Easiest Fix: Use Whatagraph for Faster, Smoother Marketing Intelligence \u003C/h2>\u003Cp>We built Whatagraph to solve the exact problems Looker Studio users face, without the hacks, workarounds, or trade-offs. \u003C/p>\u003Cp>Unlike Looker Studio, Whatagraph is \u003Cstrong>all-in-one, fast, and stable\u003C/strong>. You can: \u003C/p>\u003Cp>✅ Connect to 55+ marketing platforms through native, plug-and-go connectors\u003C/p>\u003Cp>✅ Transform and clean your data without spreadsheets or BigQuery\u003C/p>\u003Cp>✅ Create unlimited data blends, metrics, and dimensions – then reuse them everywhere\u003C/p>\u003Cp>✅ Build stunning, accurate, and stable reports and dashboards \u003C/p>\u003Cp>✅ Automate reports to go out at specific dates and times \u003C/p>\u003Cp>✅ Ask AI to write out performance summaries or extract insights from your marketing data\u003C/p>\u003Cp>✅ Set up goals and automatic alerts through email, Slack, or on the dashboard\u003C/p>\u003Cp>Plus, you'll get access to \u003Cstrong>your very own Customer Success Manager\u003C/strong> and 18/5 \u003Cstrong>live chat support\u003C/strong> that replies within 1 minute and resolves most issues within 4 hours. \u003C/p>\u003Cp>And marketers who switched to us from Looker Studio are loving it. Here’s what Kim Strickland, Digital Marketing Specialist at Peak Seven agency said in \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">this case study\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>With Looker Studio, everything was muddled, but Whatagraph has opened up transparency and communication. It allowed us to see clearly how our campaigns are performing and took us to the next level with our clients and team. \u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>We hope this guide was helpful in making your Looker Studio report load faster.\u003C/p>\u003Cp>But if you’ve had enough of Looker Studio and want some peace of mind, don't hesitate to \u003Ca href=\"https://whatagraph.com/book-a-call\">reach out to our team\u003C/a>. \u003C/p>","2023-06-07T14:56:29.893Z","2025-06-24T04:06:37.129Z","2023-06-07T18:17:31.405Z","2025-06-16",{"id":659,"title":660,"slug":661,"summary":662,"body":663,"read_time":50,"createdAt":664,"updatedAt":665,"publishedAt":666,"errors":31,"table_of_contents":32,"dateReorder":667},2266,"Supermetrics Connectors: Full List, Pricing, and Limitations","supermetrics-connectors","\u003Cp>If you’re tired of manually exporting data from marketing platforms, Supermetrics probably landed on your radar.\u003C/p>\u003Cp>At its core, Supermetrics helps you automate data transfers from marketing platforms into tools like Google Sheets, Looker Studio, and BigQuery.\u003C/p>","\u003Cp>But once you start digging into Supermetrics connectors, things can get confusing fast.\u003C/p>\u003Cul>\u003Cli>What platforms can you actually connect to?\u003C/li>\u003Cli>How do the connectors work?\u003C/li>\u003Cli>Why are some labeled “Premium” or “Early Access”?\u003C/li>\u003Cli>And how much does it all cost?\u003C/li>\u003C/ul>\u003Cp>In this guide, we’ll break it all down clearly – platform by platform. You’ll learn exactly what Supermetrics connectors do, which tools they support, and where the limitations show up.\u003C/p>\u003Cp>Let’s get into it.\u003C/p>\u003Ch2>What are Supermetrics connectors? \u003C/h2>\u003Cp>Think of Supermetrics connectors as the “pipes” that move your marketing data from one place to another.\u003C/p>\u003Cp>Instead of manually downloading reports from Google Ads, Facebook, or LinkedIn, and then uploading them into Google Sheets or Looker Studio, Supermetrics connectors automate that entire process.\u003C/p>\u003Cp>They pull raw data directly from your marketing platforms and send it to a destination of your choice, whether it’s a spreadsheet, dashboard, or data warehouse.\u003C/p>\u003Cp>But the catch is – \u003Ca href=\"https://whatagraph.com/blog/articles/what-is-supermetrics\">Supermetrics\u003C/a> itself doesn’t visualize that data. There are no internal dashboards or reports available. You’d still need to build them in an external business intelligence tool like Looker Studio or Power BI.\u003C/p>\u003Cp>If you're a data-savvy marketer or BI specialist with an existing reporting setup and you just need reliable data extraction – Supermetrics connectors might fit the bill.\u003C/p>\u003Cp>But if you’re looking for an all-in-one solution that not only pulls the data but also organizes, visualizes, and shares it with clients or teams, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is the better option.\u003C/p>\u003Ch2>What platforms can I connect to using Supermetrics connectors?\u003C/h2>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_connector_list_eb1261443e.png\" alt=\"Supermetrics Connector List - Website UI showing Supermetrics connector options.\">As of June 2025, there are 130+ Supermetrics integrations available, ranging from ad channels like Google Ads and Meta to analytics platforms like GA4 and ecommerce tools like Shopify.\u003C/p>\u003Cp>But not all of these connectors are created equal.\u003C/p>\u003Cp>Some are only available on higher-tier plans, others are still in beta, and a few require advanced setup or manual tweaks when they break. \u003C/p>\u003Cp style=\"margin-left:0px;\">One of our customers at Whatagraph – Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad agency \u003C/a>– knew this pain all too well.\u003C/p>\u003Cp style=\"margin-left:0px;\">Tanja used to use Supermetrics and Looker Studio,\u003Cstrong> but the connections frequently broke, sources failed to load properly\u003C/strong>, and she had to either waste time fixing them herself or contact Support for help. She told us:\u003C/p>\u003Cp style=\"margin-left:0px;\">[quote color-variant=\"2\"]\u003Cbr>It’s such a pain to reconnect a lot of sources and accounts on Supermetrics, and it takes so much time, which you don’t have when you want a quick report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp style=\"margin-left:0px;\">But this problem was solved \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">when she switched to Whatagraph\u003C/a>, an all-in-one marketing intelligence platform. She said:\u003C/p>\u003Cp style=\"margin-left:0px;\">[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very, very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>That being said, here’s a full Supermetrics connectors list, divided into nine different categories:\u003C/p>\u003Ch3>1. Paid per click (PPC)\u003C/h3>\u003Cp>Supermetrics is best known for its ad platform coverage. If you’re managing paid campaigns across multiple channels, you’ll likely find the major ones covered here. \u003C/p>\u003Cul>\u003Cli>Google Ads\u003C/li>\u003Cli>Meta Ads (Facebook & Instagram Ads)\u003C/li>\u003Cli>LinkedIn Ads\u003C/li>\u003Cli>TikTok Ads\u003C/li>\u003Cli>Twitter/X Ads\u003C/li>\u003Cli>Pinterest Ads\u003C/li>\u003Cli>Snapchat Marketing\u003C/li>\u003Cli>Microsoft Advertising (Bing)\u003C/li>\u003Cli>Amazon Ads\u003C/li>\u003Cli>Reddit Ads\u003C/li>\u003Cli>Apple Search Ads\u003C/li>\u003Cli>Spotify Ads\u003C/li>\u003C/ul>\u003Cp>Apart from these common ones, Supermetrics also covers the more obscure and niche platforms like:\u003C/p>\u003Cul>\u003Cli>Taboola\u003C/li>\u003Cli>Yahoo! Japan Display Ads\u003C/li>\u003Cli>Yahoo! Japan Search Ads\u003C/li>\u003Cli>Yandex.Direct\u003C/li>\u003Cli>Adform \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Adobe Advertising (Campaign Manager 360, DV360, SA360) \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>AdRoll \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Adtraction \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Amazon DSP\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Basis\u003C/li>\u003Cli>Beeswax\u003C/li>\u003Cli>Celtra \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Criteo \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Criteo Retail Media \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>DoubleVerify \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Flashtalking \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Integral Ad Science \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>IQM \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Kwai Ads\u003C/li>\u003Cli>LINE Ads\u003C/li>\u003Cli>Moloco DSP\u003C/li>\u003Cli>Nexxen DSP \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Outbrain DSP (Zemanta) \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Quantcast \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>RTB House\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>StackAdapt\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Teads\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>The Trade Desk\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Tradedoubler\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Xandr\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Yahoo DSP\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Readpeak\u003C/li>\u003Cli>Quora Ads\u003C/li>\u003Cli>Shopee Ads \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003C/ul>\u003Cp>Each of these connectors pulls granular campaign-level data like impressions, clicks, CPCs, ROAS, and audience breakdowns.\u003C/p>\u003Cp>Most of these data source connectors come included in standard plans, but for some niche or enterprise-level platforms (like Adobe Analytics or Campaign Manager 360), you’ll need a premium upgrade. \u003C/p>\u003Cp>That said, the experience isn’t always plug-and-play. You’ll still need to pair these connectors with another tool (like Looker Studio or Sheets) to visualize the data, and occasional Supermetrics API changes can cause sync issues, so staying on top of your setup is key.\u003C/p>\u003Ch3>2. Mobile and web analytics\u003C/h3>\u003Cp>Supermetrics also connects with several popular web and mobile analytics tools so you can track organic traffic, site behavior, search rankings, and technical performance alongside your paid campaigns.\u003C/p>\u003Cp>Here’s a full list of analytics tools available in Supermetrics:\u003C/p>\u003Cul>\u003Cli>Google Analytics 4\u003C/li>\u003Cli>Google Search Console\u003C/li>\u003Cli>Google My Business\u003C/li>\u003Cli>Google Trends \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Adobe Analytics 2.0 \u003Ci>(Premium + Early Access)\u003C/i>\u003C/li>\u003Cli>Matomo\u003C/li>\u003Cli>Moz\u003C/li>\u003Cli>Semrush Analytics\u003C/li>\u003Cli>Semrush Projects \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Similarweb \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Hotjar\u003C/li>\u003Cli>Mixpanel \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Amplitude \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Bing Webmaster Tools\u003C/li>\u003Cli>Google PageSpeed Insights\u003C/li>\u003Cli>Yandex.Metrica\u003C/li>\u003Cli>Piwik PRO\u003C/li>\u003Cli>Piano Analytics (AT Internet)\u003C/li>\u003Cli>Affluent \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Yext \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Adjust\u003C/li>\u003Cli>AppsFlyer\u003C/li>\u003Cli>Branch\u003C/li>\u003Cli>Apple Public Data\u003C/li>\u003Cli>Apple Search Ads\u003C/li>\u003Cli>Google Play Console\u003C/li>\u003Cli>Google Play Reviews\u003C/li>\u003Cli>Slack (used for internal comms tracking or notifications)\u003C/li>\u003C/ul>\u003Cp>This mix means you can not only analyze user sessions on websites, but also app installs, attribution, in-app events, reviews, and even messaging workflows.\u003C/p>\u003Cp>Note that Mixpanel and Amplitude are still in early access. The rest are available under standard plans and work across both marketing and product analytics workflows.\u003C/p>\u003Cp>That said, several of these connectors (like Adobe Analytics, Google Trends, and Yext) require a premium plan or are still in early access – so depending on your setup, there may be extra cost or technical overhead to consider.\u003C/p>\u003Ch3>3. Social media\u003C/h3>\u003Cp>Need to report on more than just ad performance? Supermetrics also connects with social platforms to pull in organic insights like post reach, engagement, follower growth, and video views.\u003C/p>\u003Cp>Here’s the full list of social media connectors:\u003C/p>\u003Cul>\u003Cli>Facebook Insights\u003C/li>\u003Cli>Instagram Insights\u003C/li>\u003Cli>Pinterest Organic\u003C/li>\u003Cli>TikTok Organic\u003C/li>\u003Cli>X Organic (Twitter)\u003C/li>\u003Cli>Facebook Public Data\u003C/li>\u003Cli>Instagram Public Data\u003C/li>\u003Cli>LinkedIn Company Pages\u003C/li>\u003Cli>Pinterest Public Data\u003C/li>\u003Cli>YouTube Public Data\u003C/li>\u003Cli>Threads Insights\u003C/li>\u003Cli>Vimeo Public Data\u003C/li>\u003Cli>Meltwater \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Smarp \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Sprout Social \u003Ci>(Status not specified)\u003C/i>\u003C/li>\u003C/ul>\u003Cp>This group is especially useful for social media teams that want to include organic performance data in client reports alongside paid results from the same platforms.\u003C/p>\u003Cp>Most of these connectors are generally available. A few, like Meltwater and Smarp, require premium access. Sprout Social isn’t clearly labeled, so you may need to verify availability with Supermetrics support.\u003C/p>\u003Ch3>4. Sales \u003C/h3>\u003Cp>For teams that want to close the loop between marketing and revenue, Supermetrics also offers connectors for sales, CRM, and payment platforms. These are especially useful if you're trying to tie campaign performance to pipeline growth or actual revenue.\u003C/p>\u003Cp>Here’s the full list of sales and revenue connectors:\u003C/p>\u003Cul>\u003Cli>CallRail\u003C/li>\u003Cli>Close CRM \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Pipedrive\u003C/li>\u003Cli>Stripe\u003C/li>\u003Cli>Zoho CRM\u003C/li>\u003Cli>Marketo \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Salesforce \u003Ci>(Premium)\u003C/i>\u003C/li>\u003C/ul>\u003Cp>These connectors let you track sales data like lead volume, opportunity stages, call tracking, and revenue attribution.\u003C/p>\u003Cp>Note that the two biggest enterprise players here – Salesforce and Marketo – require a premium plan. Close CRM is still in early access, so functionality or reliability may vary.\u003C/p>\u003Ch3>5. SEO\u003C/h3>\u003Cp>If you're working on organic search performance, Supermetrics offers several connectors that help you report on rankings, visibility, keyword data, and local SEO metrics.\u003C/p>\u003Cp>Here’s the complete list of SEO-related connectors:\u003C/p>\u003Cul>\u003Cli>Ahrefs\u003C/li>\u003Cli>Google Search Console\u003C/li>\u003Cli>Google My Business\u003C/li>\u003Cli>Bing Webmaster Tools\u003C/li>\u003Cli>Google Ads Keyword Planner \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Moz\u003C/li>\u003Cli>Semrush Analytics\u003C/li>\u003Cli>Semrush Projects\u003C/li>\u003C/ul>\u003Cp>These connectors give you access to data like keyword positions, backlink profiles, local listing performance, and search visibility – all essential for any SEO report.\u003C/p>\u003Cp>Most are available under standard plans, but Google Ads Keyword Planner is still marked as early access. The rest are fully supported and widely used.\u003C/p>\u003Ch3>6. Email & SMS\u003C/h3>\u003Cp>Supermetrics also supports a solid lineup of email and SMS platforms, giving marketers access to campaign performance, audience engagement, and automation insights—all within their reporting workflows.\u003C/p>\u003Cp>Here’s the list of connectors in this category:\u003C/p>\u003Cul>\u003Cli>ActiveCampaign\u003C/li>\u003Cli>Brevo\u003C/li>\u003Cli>Campaign Monitor\u003C/li>\u003Cli>HubSpot \u003Ci>(Premium – Unlimited Contacts)\u003C/i>\u003C/li>\u003Cli>Klaviyo\u003C/li>\u003Cli>LiveIntent \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>MailChimp\u003C/li>\u003Cli>Newsletter2Go \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Omnisend\u003C/li>\u003Cli>Salesforce Account Engagement (Pardot) \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Salesforce Marketing Cloud \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003C/ul>\u003Cp>These connectors give access to email metrics like open rates, click-throughs, unsubscribes, and list growth, plus campaign-level insights from automation tools.\u003C/p>\u003Cp>Most of the mainstream platforms – like MailChimp, Klaviyo, and ActiveCampaign – are fully supported on standard plans. Others, like HubSpot (Unlimited Contacts) and LiveIntent, fall under the premium category, while a few Salesforce-based products are still in early access.\u003C/p>\u003Ch3>7. eCommerce\u003C/h3>\u003Cp>For performance marketers and ecommerce teams, Supermetrics offers a variety of connectors designed to track product sales, cart activity, customer lifetime value, and marketplace performance across storefronts and ad channels.\u003C/p>\u003Cp>Here’s the complete list of ecommerce-related connectors:\u003C/p>\u003Cul>\u003Cli>Shopify\u003C/li>\u003Cli>WooCommerce\u003C/li>\u003Cli>Lazada Commerce\u003C/li>\u003Cli>Shopee Commerce \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>BigCommerce\u003C/li>\u003Cli>Adobe Commerce (Magento 2)\u003C/li>\u003Cli>Amazon Seller Central\u003C/li>\u003Cli>Google Merchant Center\u003C/li>\u003Cli>Squarespace Commerce \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Recharge\u003C/li>\u003Cli>PrestaShop \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Prisjakt\u003C/li>\u003Cli>Criteo Retail Media \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Bambuser \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Lazada Ads \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003C/ul>\u003Cp>These connectors allow teams to track everything from product performance and fulfillment metrics to inventory insights and revenue attribution.\u003C/p>\u003Cp>While core platforms like Shopify, WooCommerce, and Amazon Seller Central are generally available, more specialized tools – like Criteo Retail Media and Bambuser – fall under Supermetrics’ premium tier. Others are still in early access, so their functionality may evolve over time.\u003C/p>\u003Ch3>8. Feedback and reviews\u003C/h3>\u003Cp>For businesses that rely on reputation, customer sentiment, and user experience feedback, Supermetrics also offers connectors that pull in data from major review sites and survey platforms.\u003C/p>\u003Cp>Here’s the full list of supported review and feedback-related connectors:\u003C/p>\u003Cul>\u003Cli>Capterra Reviews\u003C/li>\u003Cli>G2 Reviews\u003C/li>\u003Cli>Glassdoor Reviews\u003C/li>\u003Cli>Indeed Reviews\u003C/li>\u003Cli>Tripadvisor Reviews\u003C/li>\u003Cli>Yelp Reviews\u003C/li>\u003Cli>Simplesat\u003C/li>\u003C/ul>\u003Cp>These connectors are useful for aggregating user reviews, tracking changes in ratings over time, and identifying common themes in customer feedback.\u003C/p>\u003Ch3>9. Data infrastructure and utility\u003C/h3>\u003Cp>These connectors don’t fit neatly into marketing categories—but they’re critical for teams managing data operations, internal workflows, or custom reporting pipelines.\u003C/p>\u003Cp>Here’s the list:\u003C/p>\u003Cul>\u003Cli>Clockify\u003C/li>\u003Cli>Harvest\u003C/li>\u003Cli>Facebook Billing Data \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Google Ads Account Explorer \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Google Sheets \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Google Sheets (Legacy) \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Google BigQuery\u003C/li>\u003Cli>Snowflake\u003C/li>\u003Cli>Database\u003C/li>\u003Cli>JSON/CSV/XML\u003C/li>\u003Cli>Ignite \u003Ci>(Premium)\u003C/i>\u003C/li>\u003C/ul>\u003Cp>These tools help extend Supermetrics’ capabilities into raw data formatting, custom querying, and operational insights especially for advanced teams blending marketing and internal ops data.\u003C/p>\u003Ch2>How do Supermetrics connectors work?\u003C/h2>\u003Cp>Supermetrics connectors serve as pipelines between your marketing data sources (like Google Ads or Facebook) and your reporting destinations (like Looker Studio or BigQuery). \u003C/p>\u003Cp>Here’s how the process works, based on official guidance from Supermetrics’ Support Center:\u003C/p>\u003Ch3>Step 1: Connect to Supermetrics Data Sources\u003C/h3>\u003Cp>You start in the Supermetrics Hub, where you can view, add, or manage your data connections:\u003C/p>\u003Cul>\u003Cli>Visit the Data Sources page.\u003C/li>\u003Cli>Scroll to Connect to new data source.\u003C/li>\u003Cli>Hover over a platform (e.g., Google Ads) and click Connect.\u003C/li>\u003Cli>Choose to make the connection shared (team-wide) or private (user-only).\u003C/li>\u003Cli>Authenticate using your credentials or API login.\u003C/li>\u003C/ul>\u003Cp>You can also share an authentication link with external stakeholders. This is useful if you don’t have direct access to the account. Links are valid for 12 hours.\u003C/p>\u003Cp>Here's a handy video from Supermetrics on how to authenticate connectors:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/dP4ZXcNjEbI?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/dP4ZXcNjEbI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Ch3>Step 2: Add, Replace, or Reauthenticate Connections\u003C/h3>\u003Cp>Once a connector is active, you can:\u003C/p>\u003Cul>\u003Cli>Add new connections to the same source (e.g., multiple Facebook ad accounts).\u003C/li>\u003Cli>Replace existing connections (e.g., if a team member leaves).\u003C/li>\u003Cli>Reauthenticate when credentials expire or APIs time out.\u003C/li>\u003C/ul>\u003Cp>These actions help keep your queries running smoothly, especially in shared team environments.\u003C/p>\u003Ch3>Step 3: Build and Schedule Queries\u003C/h3>\u003Cp>After connecting, you define what data you want to pull:\u003C/p>\u003Cul>\u003Cli>Choose metrics (e.g., clicks, conversions).\u003C/li>\u003Cli>Select dimensions (e.g., date, campaign, region).\u003C/li>\u003Cli>Apply filters and date ranges.\u003C/li>\u003C/ul>\u003Cp>Then, you send this data to a destination like:\u003C/p>\u003Cul>\u003Cli>Google Sheets or Excel\u003C/li>\u003Cli>Looker Studio or Power BI\u003C/li>\u003Cli>BigQuery, Snowflake, or another warehouse\u003C/li>\u003C/ul>\u003Cp>Most destinations support scheduled refreshes, with options varying by plan and platform.\u003C/p>\u003Ch3>Step 4: Send to Destination\u003C/h3>\u003Cp>Once your query is configured, Supermetrics sends the data to your chosen destination:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Spreadsheets\u003C/strong>: Google Sheets, Excel\u003C/li>\u003Cli>\u003Cstrong>Dashboards\u003C/strong>: Looker Studio, Power BI\u003C/li>\u003Cli>\u003Cstrong>Warehouses\u003C/strong>: BigQuery, Snowflake\u003C/li>\u003C/ul>\u003Cp>Each destination supports different functionality—for example, Looker Studio supports visualizations, while BigQuery is for storage and advanced querying.\u003C/p>\u003Ch3>Step 5: Schedule Data Refresh\u003C/h3>\u003Cp>You can set up scheduled refreshes to keep your data up to date:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Spreadsheets: \u003C/strong>Up to 5 automatic refreshes per day (per file)\u003C/li>\u003Cli>\u003Cstrong>Looker Studio:\u003C/strong> Schedule depends on Google’s limits\u003C/li>\u003Cli>\u003Cstrong>Warehouses: \u003C/strong>Refresh frequency depends on your Supermetrics plan\u003C/li>\u003C/ul>\u003Cp>Some data sources also allow historical data loading, but this often requires a higher-tier plan or is capped by API limitations.\u003C/p>\u003Ch3>Step 6: Maintain & Troubleshoot\u003C/h3>\u003Cp>Here’s where things get tricky:\u003C/p>\u003Cul>\u003Cli>Connectors may break when APIs change\u003C/li>\u003Cli>Data may partially load or fail if your account permissions shift\u003C/li>\u003Cli>Some sources have strict rate limits or require re-authentication\u003C/li>\u003C/ul>\u003Cp>Supermetrics does offer support, but priority help is typically reserved for premium customers. Non-technical users may find it challenging to debug issues without help.\u003C/p>\u003Cp>In short: Supermetrics connectors are powerful if you know how to use them – but they’re not “set it and forget it.” You’ll still need to build and maintain the workflows, troubleshoot sync issues, and handle reporting outside of Supermetrics itself.\u003C/p>\u003Ch2>Can you use Supermetrics connectors for reporting? \u003C/h2>\u003Cp>Technically, yes you can. \u003C/p>\u003Cp>Supermetrics doesn’t offer built-in reporting or data visualization, but you can send the data to another reporting or BI tool. \u003C/p>\u003Cp>Here are some popular options:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Looker Studio (prev. Google Data Studio): \u003C/strong>This is the most popular destination for Supermetrics users. It’s free, visual, and great for lightweight dashboards. But it struggles with large datasets, has rigid formatting, and requires time to design reports manually.\u003C/li>\u003Cli>\u003Cstrong>Google Sheets or Excel:\u003C/strong> Flexible and familiar, but entirely manual. Formatting, formulas, and visuals are up to you. Great for deep analysis, not ideal for automated reporting.\u003C/li>\u003Cli>\u003Cstrong>Power BI or Tableau:\u003C/strong> These are powerful business intelligence tools for advanced users. You’ll need technical know-how to model the data and build dashboards, but they offer excellent scalability and visualization control.\u003C/li>\u003C/ol>\u003Cp>Supermetrics does offer some \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-templates\">pre-made templates\u003C/a> for all these reporting tools so you don't have to start from scratch.\u003C/p>\u003Cp>But no matter where you send your data, you’ll still need to:\u003C/p>\u003Cul>\u003Cli>Format and update reports regularly\u003C/li>\u003Cli>Troubleshoot broken queries or data mismatches\u003C/li>\u003Cli>Export or share the reports with stakeholders\u003C/li>\u003C/ul>\u003Cp>We broke down more of this “two-tool” workflow in this honest and in-depth \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics review\u003C/a>. \u003C/p>\u003Cp>If you want a solution that combines data connectors + pre-built reports + automation + sharing, that’s where platforms like Whatagraph shine.\u003C/p>\u003Cp>From connecting to your data sources, to cleaning it up, to visualizing and sharing it, Whatagraph takes care of your entire data journey. \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=cRRlzVRm6W8\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/cRRlzVRm6W8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>We built Whatagraph specifically to eliminate the friction points that marketers and agencies run into with tools like Supermetrics.\u003C/p>\u003Cp>Here’s how we simplify your reporting workflow:\u003C/p>\u003Cp>✅ \u003Cstrong>All-in-one platform\u003C/strong>: Connect data, visualize it, and share reports without needing Looker Studio, Sheets, or BI tools.\u003C/p>\u003Cp>✅ \u003Cstrong>No-code setup\u003C/strong>: Use pre-built report templates for platforms like Google Ads, Meta, and LinkedIn. Go from connection to report in minutes.\u003C/p>\u003Cp>✅ \u003Cstrong>Automated workflows\u003C/strong>: Schedule data refreshes, email reports, and live sharing – all handled inside Whatagraph.\u003C/p>\u003Cp>✅ \u003Cstrong>Agency-ready features\u003C/strong>: Manage multiple clients, collaborate with teammates, and assign report access—all in one workspace.\u003C/p>\u003Cp>✅ \u003Cstrong>Transparent pricing\u003C/strong>: Get all your connectors and destinations under a single plan – no hidden upcharges for adding tools or users.\u003C/p>\u003Cp>✅ \u003Cstrong>Less maintenance, fewer breakdowns\u003C/strong>: No dealing with broken connectors, query errors, or constant reauthentication.\u003C/p>\u003Cp>With Whatagraph, you don’t just get data pipelines, you get finished, polished, and automated reporting, end-to-end.\u003C/p>\u003Cp>For an in-depth breakdown of how Whatagraph compares against Supermetrics, check out this \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a> article. \u003C/p>\u003Ch2>How much do Supermetrics connectors cost? \u003C/h2>\u003Cp>Supermetrics charges based on how many \u003Cstrong>connectors\u003C/strong> (data sources), \u003Cstrong>destinations\u003C/strong>, \u003Cstrong>users\u003C/strong>, and \u003Cstrong>accounts per data source\u003C/strong> you need. While the entry-level pricing might look simple, it can scale quickly depending on your setup.\u003C/p>\u003Cp>Here’s a breakdown of what each plan includes and what extras to watch out for:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Price (billed annually)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data Sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Accounts per Source\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Refresh Frequency\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Starter\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$29/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">1\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Weekly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Growth\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$159/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">2\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Daily\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$399/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Hourly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Unlimited\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">On-demand\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cstrong>Note:\u003C/strong> All plans support a \u003Ci>single destination\u003C/i> by default (e.g., Google Sheets or Looker Studio). Additional destinations (e.g., BigQuery or Snowflake) may require separate subscriptions or upgrades.\u003C/p>\u003Ch3>What counts toward your connector limit?\u003C/h3>\u003Cp>Each of the following counts against your usage:\u003C/p>\u003Cul>\u003Cli>Each \u003Cstrong>platform\u003C/strong> (e.g., Google Ads, Meta Ads) = 1 data source\u003C/li>\u003Cli>Each \u003Cstrong>platform account\u003C/strong> (e.g., three Google Ads accounts) = 3 accounts\u003C/li>\u003Cli>Each \u003Cstrong>destination\u003C/strong> (Sheets, Looker Studio, etc.) = additional plan or fee\u003C/li>\u003Cli>Each \u003Cstrong>user\u003C/strong> = limited by your plan unless you upgrade\u003C/li>\u003C/ul>\u003Cp>So if you're managing Facebook Ads for three clients and pushing that data to both Sheets and Looker Studio, that could already consume:\u003C/p>\u003Cul>\u003Cli>1 data source (Meta Ads)\u003C/li>\u003Cli>3 accounts\u003C/li>\u003Cli>2 destinations\u003C/li>\u003Cli>1–2 users\u003C/li>\u003C/ul>\u003Cp>You can see how quickly cost can balloon.\u003C/p>\u003Ch3>Add-on costs and upgrades\u003C/h3>\u003Cp>All \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics pricing\u003C/a> plans come with the option to \"bolt on\" extras, including:\u003C/p>\u003Cul>\u003Cli>Additional data sources\u003C/li>\u003Cli>Additional accounts per data source\u003C/li>\u003Cli>More users\u003C/li>\u003Cli>More frequent refreshes (if you're on lower tiers)\u003C/li>\u003Cli>Access to premium or warehouse destinations (e.g., Snowflake, BigQuery)\u003C/li>\u003C/ul>\u003Ch3>So, how much can you expect to pay? \u003C/h3>\u003Cp>Taking all this into consideration, most marketing teams or agencies managing 5–15 clients find themselves spending between \u003Cstrong>$600–$1,200/month\u003C/strong>, especially if they need:\u003C/p>\u003Cul>\u003Cli>More than one destination\u003C/li>\u003Cli>Premium connectors (e.g., Amazon DSP, Salesforce)\u003C/li>\u003Cli>High-frequency syncing (hourly or on-demand)\u003C/li>\u003Cli>Access for multiple team members or stakeholders\u003C/li>\u003C/ul>\u003Cp>And remember – Supermetrics only handles data transfer. You still need to build and maintain dashboards in Looker Studio, Sheets, or another BI tool.\u003C/p>\u003Cp>Meanwhile, Whatagraph’s pricing is all-inclusive, because we know how predictable pricing is important for marketing agencies and teams. \u003C/p>\u003Cp>You get:\u003C/p>\u003Cp>✅ 55+ native and stable data connectors\u003C/p>\u003Cp>✅ Unlimited internal dashboards and external reports\u003C/p>\u003Cp>✅ Unlimited data blends, custom metrics and dimensions\u003C/p>\u003Cp>✅ AI performance summary writer and chatbot to extract insights\u003C/p>\u003Cp>✅ A dedicated Customer Success Manager\u003C/p>\u003Cp>✅ Live chat support that replies within 4 minutes \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Talk to us\u003C/a>, we’d love to show you around. \u003C/p>","2023-03-10T08:31:58.141Z","2025-07-21T10:37:05.517Z","2023-03-10T08:34:00.262Z","2025-06-18",{"id":669,"title":670,"slug":671,"summary":672,"body":673,"read_time":50,"createdAt":674,"updatedAt":675,"publishedAt":676,"errors":31,"table_of_contents":32,"dateReorder":677},2265,"6 Best Supermetrics Templates to Grab for Marketers","supermetrics-templates","\u003Cp>\u003Cspan style=\"color:#000000;\">Looking for ready-made Supermetrics templates to speed up your marketing reporting? \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In this guide, we’ll break down how Supermetrics templates work, where to find them, and what to watch out for – with examples across tools like Looker Studio, Google Sheets, Excel, and Power BI. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We’ll also compare them with Whatagraph templates to help you choose the right option for your workflow.\u003C/span>\u003C/p>","\u003Ch2>What are Supermetrics templates? \u003C/h2>\u003Cp>Supermetrics templates are pre-built marketing reports that you can use straight away to visualize your marketing data. \u003C/p>\u003Cp>Report templates are a great way for you to beat the blank-page syndrome and get inspiration for customized reports that work for you.\u003C/p>\u003Cp>As of June 2025, there are 99 Supermetrics marketing report templates in total, categorized by five different destinations: \u003C/p>\u003Cul>\u003Cli>Looker Studio (57)\u003C/li>\u003Cli>Google Sheets (37)\u003C/li>\u003Cli>Power BI (3)\u003C/li>\u003Cli>Microsoft Excel (1)\u003C/li>\u003Cli>BigQuery (1)\u003C/li>\u003C/ul>\u003Cp>Each template pulls data from source platforms like Google Ads, Meta, Shopify, or GA4 and visualizes in pre-made charts and widgets. \u003C/p>\u003Cp>But…there’s a caveat. \u003C/p>\u003Ch3>What is the main problem with Supermetrics templates?\u003C/h3>\u003Cp>The main problem with Supermetrics templates is that you can’t actually create reports \u003Ci>inside \u003C/i>of Supermetrics. \u003C/p>\u003Cp>You’d need to jump through three different hoops for this: \u003C/p>\u003Col>\u003Cli>Use Supermetrics connectors to connect the data from a source platform (e.g. Google Ads)\u003C/li>\u003Cli>Use some kind of spreadsheet or BigQuery to clean and transform the data (or you can also use Supermetrics for this) and send it to a reporting tool\u003C/li>\u003Cli>Use the reporting tool to actually create reports and share them with others\u003C/li>\u003C/ol>\u003Cp>This means your reporting flow would look like this:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_explain_061763bb3c.png\" alt=\"Supermetrics explain - Diagram showing source platforms, Supermetrics connector, and reporting tool or spreadsheet.\">\u003C/figure>\u003Cp>This seems fine in theory – except that \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">Supermetrics connectors\u003C/a> are notorious for breaking frequently.\u003C/p>\u003Cp>When connectors break, the data from the source platform doesn’t get properly transferred to your end destination – it’ll either be late or inaccurate. And if you’re a marketing agency that relies on the accuracy of the reports to build trust with clients, this can be extremely frustrating. \u003C/p>\u003Cp>Here’s an Instagram reel that perfectly captures how it feels like:\u003C/p>\u003Cp><blockquote class=\"instagram-media\" data-instgrm-permalink=\"https://www.instagram.com/reel/DA3nQKMgykT/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/reel/DA3nQKMgykT/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></g></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/reel/DA3nQKMgykT/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Chen Hindi (@chen.hindi)</a></p></div></blockquote>\u003Cbr><script async src=\"//www.instagram.com/embed.js\"></script>\u003C/p>\u003Cp>In fact, one of our customers at Whatagraph, \u003Ca href=\"https://www.linkedin.com/in/tanjastjepanovic/\" target=\"_blank\" rel=\"noopener noreferrer\">Tanja Keglić\u003C/a>, Performance Marketing Manager at Achtzehn Grad agency, experienced this firsthand. \u003C/p>\u003Cp>She was using Supermetrics to bring the data from source platforms to \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a>, but the connectors frequently broke, and data sources didn’t load properly. And she had to either waste time manually reconnecting or contacting Support for help. She told us:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>It’s such a pain to reconnect a lot of data sources and accounts—and it takes so much time, which you don’t have when you want a quick report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>But this problem was solved when she switched to Whatagraph – an all-in-one marketing intelligence platform. \u003C/p>\u003Cp>She could bring data from over 55+ marketing platforms, clean and transform it with no-code workflows, and then visualize it directly using pre-made \u003Ca href=\"https://whatagraph.com/templates\">report templates\u003C/a>. No need to patch together three different tools or switch from one tab to another.\u003C/p>\u003Cp>In terms of the stability of the connections, Tanja said:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ci>Read \u003C/i>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>the full case study\u003C/i>\u003C/a>\u003Ci> here. \u003C/i>\u003C/p>\u003Cp>\u003Cstrong>In short: \u003C/strong>If you’re looking for stable and accurate report templates without having to switch tabs, Whatagraph offers a smoother experience out of the box.\u003C/p>\u003Cp>We covered the key benefits and issues with Supermetrics in this \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics review\u003C/a> article.\u003C/p>\u003Cp>–\u003C/p>\u003Cp>That being said, if you’re sticking with Supermetrics, we’ll show you the most popular Supermetrics templates for each destination: \u003C/p>\u003Cul>\u003Cli>Looker Studio\u003C/li>\u003Cli>Google Sheets\u003C/li>\u003Cli>Power BI\u003C/li>\u003Cli>Microsoft Excel\u003C/li>\u003Cli>BigQuery\u003C/li>\u003C/ul>\u003Cp>We’ll also highlight what each tool is best for, where the templates help, and where they still fall short – especially if you're trying to build polished, client-ready reports.\u003C/p>\u003Ch2>2 Best Supermetrics Looker Studio Templates\u003C/h2>\u003Cp>For Looker Studio, we’ll look at two popular ones:\u003C/p>\u003Col>\u003Cli>Google Analytics 4\u003C/li>\u003Cli>Instagram Insights\u003C/li>\u003C/ol>\u003Ch3>1. Google Analytics 4 Report Template for Looker Studio\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_looker_studio_template_4_3434fcdc75.png\" alt=\"Supermetrics Looker Studio Template - Dashboard showing top session sources, campaigns, and performance data.\">The Supermetrics \u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-ga4-website-performance\" target=\"_blank\" rel=\"noopener noreferrer\">GA4 template for Looker Studio\u003C/a> gives you a clean, high-level overview of web performance. It’s split into multiple pages: Overview, Channel Performance, Page Performance, and Campaign Performance.\u003C/p>\u003Cp>Each section is packed with standard GA4 metrics like:\u003C/p>\u003Cul>\u003Cli>Sessions and engagement rates\u003C/li>\u003Cli>Top countries, devices, and landing pages\u003C/li>\u003Cli>Campaign performance by source and medium\u003C/li>\u003C/ul>\u003Cp>The layout is functional, and for anyone already familiar with Looker Studio, it’s a fast way to plug in GA4 data without starting from scratch.\u003C/p>\u003Cp>But there are a few caveats:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Everything is still manual.\u003C/strong> Even though there’s a template available, you’d still need to manually set it up inside of Looker Studio and tweak layouts, adjust filters, or apply custom branding for a client. \u003C/li>\u003Cli>\u003Cstrong>You’ll need to manage the data connection separately.\u003C/strong> If the GA4 connector breaks (which happens more often than you’d like), your charts stop loading, and fixing it isn’t always straightforward.\u003C/li>\u003Cli>\u003Cstrong>There’s no summary or written explanation.\u003C/strong> You get a lot of numbers, but no interpretation. It’s on you to analyze and explain what the data means.\u003C/li>\u003C/ul>\u003Cp>In contrast, on Whatagraph, \u003Cstrong>you don’t even need to have a report template – you can just ask AI to build the entire report for you.\u003C/strong>\u003C/p>\u003Cp>You can simply create a blank report and ask AI to:\u003C/p>\u003Col>\u003Cli>Generate any kind of widgets, charts, KPIs you want to see\u003C/li>\u003Cli>Change and edit these widgets, charts, and KPIs\u003C/li>\u003Cli>Write you fully-editable performance summaries in 18 different languages, and in short or long format \u003C/li>\u003C/ol>\u003Cp>Here’s what that looks in practice:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.666666666666664%; height: 0;\"><iframe src=\"https://www.loom.com/embed/150564a44c6b41378b016439daf76417?sid=2e3475fc-1423-4e6d-ab08-3284afcabe77\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>Gone are the days of manually building charts one by one — or relying on clunky templates just to get started. \u003C/p>\u003Cp>\u003Cstrong>With Whatagraph, you can generate full reports from scratch with just a few prompts. It’s faster, easier, and actually fun. ✨\u003C/strong>\u003C/p>\u003Cp>We don’t want to be cheesy, but this is the future of reporting. \u003C/p>\u003Cp>But still want some kind of template? You can check out our \u003Ca href=\"https://whatagraph.com/templates/google-analytics-4-report\">GA4 report template\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Google_Analytics_4_report_template_daf8b3881c.png\" alt=\"Whatagraph Google Analytics - A dashboard with charts displaying website analytics, conversions, and user engagement.\">With this template, you get:\u003C/p>\u003Cp>\u003Cstrong>✅ Performance summary at the top:\u003C/strong> Every Whatagraph GA4 report starts with a short summary of key trends. This can be written automatically by AI or manually by your team. So instead of just showing the numbers, the report explains what they mean.\u003C/p>\u003Cp>\u003Cstrong>✅ Fully brandable layout:\u003C/strong> You can customize the color palette, fonts, logos, and even the report domain — whether you're creating a report for your own company or for a client. Supermetrics (paired with Looker Studio) can’t do that natively.\u003C/p>\u003Cp>\u003Cstrong>✅ Interactive and filterable charts:\u003C/strong> Want to filter by country, campaign, or channel group? That’s built in. You don’t need to create filters or set up interactions manually, you can just ask AI. \u003C/p>\u003Cp>\u003Cstrong>✅ All-in-one platform:\u003C/strong> Unlike the Supermetrics + Looker Studio combo, Whatagraph handles everything in one place – data connection, cleaning, transformation, and visualization. That means fewer things to break, and fewer tabs to switch between.\u003C/p>\u003Ch3>2. Supermetrics Instagram Insights Reporting Template for Looker Studio\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Instagram_Insights_overview_report_66acac7277.png\" alt=\"Supermetrics Instagram Insights Overview Report - Instagram analytics dashboard with charts, graphs, and key metrics.\">The \u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-instagram-insight-overview\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram Insights template by Supermetrics\u003C/a> gives a decent snapshot of your page performance. It covers:\u003C/p>\u003Cul>\u003Cli>Total profile impressions, followers, and like count\u003C/li>\u003Cli>Trends over time (profile reach vs. views)\u003C/li>\u003Cli>Follower breakdown by age, gender, and country\u003C/li>\u003Cli>Top-performing posts\u003C/li>\u003Cli>Like count by content type\u003C/li>\u003C/ul>\u003Cp>It’s visually clean and presents your data in a digestible way, especially if you're just looking to surface basic Instagram metrics.\u003C/p>\u003Cp>But again, there are familiar drawbacks:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>No summaries or written context:\u003C/strong> If you want to explain dips in engagement or shifts in audience demographics, you’ll need to do it manually — either in another tool or with added text boxes.\u003C/li>\u003Cli>\u003Cstrong>Manual setup and customization:\u003C/strong> Branding it with your colors or logos? Adding filters? Changing the chart style? That’s all on you inside Looker Studio.\u003C/li>\u003Cli>\u003Cstrong>Connector reliability:\u003C/strong> Like all Supermetrics reports, if the connector breaks, your entire dashboard can go blank. And reconnecting Instagram Insights data is notoriously finicky.\u003C/li>\u003C/ul>\u003Cp>With \u003Ca href=\"https://whatagraph.com/templates/instagram-analytics-report\">Whatagraph’s Instagram analytics report\u003C/a>, you get more than just metrics. You get an actual story, written out for you.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Instagram_Insights_report_template_83b2465bdd.png\" alt=\"Whatagraph's Instagram Insights Report Template - Instagram analytics dashboard showing follower demographics and engagement metrics.\">Here’s what stands out:\u003C/p>\u003Cp>\u003Cstrong>✅ AI-written performance summaries:\u003C/strong> Every Whatagraph Instagram report includes a written overview of performance trends. AI highlights what’s going well, where engagement dropped, and which content worked best – so you don’t have to write it from scratch. (And if you want to adjust the tone or focus, you can ask AI to reword it or edit it yourself.)\u003C/p>\u003Cp>\u003Cstrong>✅ Instant editing with AI:\u003C/strong> If you want to tweak a chart, rephrase a summary, or adjust a layout – just ask. No need to edit manually or search for the right widget.\u003C/p>\u003Cp>\u003Cstrong>✅ Full customization\u003C/strong>: You can upload header and footer images, create custom color themes, choose any icons you want for each widget, and more – the customization options are endless. \u003C/p>\u003Cp>If you’re reporting on Instagram regularly, and especially if you're doing it for clients, Whatagraph turns hours of manual work into a few minutes of clear, automated insights.\u003C/p>\u003Ch2>2 Best Supermetrics Dashboard Templates for Google Sheets\u003C/h2>\u003Cp>Next up is Google Sheets. We’re going to highlight two templates:\u003C/p>\u003Col>\u003Cli>Google Ads report template\u003C/li>\u003Cli>LinkedIn Ads report template\u003C/li>\u003C/ol>\u003Ch3>1. Supermetrics Google Ads Report Template for Google Sheets\u003C/h3>\u003Cp>This \u003Ca href=\"https://docs.google.com/spreadsheets/d/1sN1sf86IgojQE-D_sfsaivzK9VWHwVwdpN4AMI9mEhI/template/preview\" target=\"_blank\" rel=\"noopener noreferrer\">Google Sheets template\u003C/a> provides a multi-tab breakdown of Google Ads performance in 5 different tabs. Here's how each tab is structured:\u003C/p>\u003Cp>\u003Cstrong>Tab 1: AdWords Monthly Comparisons\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_Adwords_monthly_comparisons_c737762f5a.png\" alt=\"Supermetrics Google Ads Report Template - Chart-filled report comparing monthly ad performance metrics.\">\u003C/p>\u003Cp>This is the summary page that compares current vs. previous month performance. You get:\u003C/p>\u003Cul>\u003Cli>Core metrics (impressions, clicks, cost, CTR, CPC, conversions)\u003C/li>\u003Cli>Month-over-month percentage changes\u003C/li>\u003Cli>Trend line charts for:\u003Cul>\u003Cli>Clicks vs. Conversions\u003C/li>\u003Cli>CPC vs. Cost per Conversion\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>It's a solid high-level view, but visual customization is limited and insights have to be interpreted manually.\u003C/p>\u003Cp>\u003Cstrong>Tab 2: Breakdown by Device and Campaign Type\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_breakdown_by_campaign_type_698d9791ca.png\" alt=\"Supermetrics Google Ads Report Template - Report showing tables and bar graphs with data related to campaign types.\">\u003C/p>\u003Cp>This tab drills down performance by:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Device type\u003C/strong> (e.g. computers, mobile, tablet, TV screens)\u003C/li>\u003Cli>\u003Cstrong>Campaign type\u003C/strong> (e.g. Google Search, Display Network, Search Partners)\u003C/li>\u003C/ul>\u003Cp>It includes:\u003C/p>\u003Cul>\u003Cli>Impressions, clicks, cost, CTR, CPC, average position, conversions, cost per conversion\u003C/li>\u003Cli>Two charts:\u003Cul>\u003Cli>Clicks & Conversions by device/campaign\u003C/li>\u003Cli>CPC & Cost per Conversion\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>This tab is useful for identifying what’s driving performance — but again, you’ll need to analyze the data yourself.\u003C/p>\u003Cp>\u003Cstrong>Tab 3: Breakdown by Device Type\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_breakdown_by_device_type_d4e8628f49.png\" alt=\"Supermetrics Google Ads Report Template - Table with metrics and two charts showing device type performance.\">\u003C/p>\u003Cp>A more focused view of performance split purely by device. Same structure as above but zeroes in on devices only.\u003C/p>\u003Cp>Charts included:\u003C/p>\u003Cul>\u003Cli>Clicks vs. Conversions per device\u003C/li>\u003Cli>CPC vs. Cost per Conversion per device\u003C/li>\u003C/ul>\u003Cp>No written analysis, you’re expected to interpret what’s going on yourself. \u003C/p>\u003Cp>\u003Cstrong>Tab 4: Breakdown by Campaign Name\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_breakdown_by_campaign_name_8ca5e9925c.png\" alt=\"Supermetrics Google Ads Report Template - Bar chart showing campaign performance, conversions, and cost per conversion.\">\u003C/p>\u003Cp>This tab shows top campaigns ranked by:\u003C/p>\u003Cul>\u003Cli>Impressions, clicks, cost, CTR, CPC, conversions, cost per conversion\u003C/li>\u003C/ul>\u003Cp>It includes a chart comparing:\u003C/p>\u003Cul>\u003Cli>Top 10 campaigns by conversions and cost per conversion\u003C/li>\u003C/ul>\u003Cp>It’s a good look into which campaigns are most efficient – but the table can get dense fast, and there’s no built-in guidance on what to focus on.\u003C/p>\u003Cp>\u003Cstrong>Tab 5: Breakdown by Country\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_breakdown_by_country_c27d363801.png\" alt=\"Supermetrics Google Ads Report Template - Breakdown By Country - A table and bar graph comparing conversions and cost per conversion by country.\">\u003C/p>\u003Cp>This tab shows how your Google Ads campaigns are performing by geographic location. For each country, it breaks down:\u003C/p>\u003Cul>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Cost\u003C/li>\u003Cli>CTR (%)\u003C/li>\u003Cli>CPC\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003C/ul>\u003Cp>You also get a bar chart that compares the top 10 countries by conversions and cost per conversion.\u003C/p>\u003Cp>Overall, the Supermetrics Google Sheets template gives you strong raw performance data, but \u003Cstrong>you’ll need to write your own insights, summarize trends manually, and know where to look to find answers.\u003C/strong> It’s best suited for analysts comfortable in Sheets who prefer to do their own digging.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>But compared to the clunky, spreadsheet-style Supermetrics template, Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/google-ads-report\">Google Ads report\u003C/a> is stunning, easy to read, and looks professional for clients or C-Suite. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Google_Ads_report_template_19bb98ff65.png\" alt=\"Whatagraph's Google Ads Report Template - A report template for Google Ads with metrics, charts, and insights.\">\u003C/p>\u003Cp>In fact, this is what Stef Oosterik, Quality Manager at \u003Ca href=\"https://dtchdigitals.com/nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Dtch. Digitals\u003C/a> agency, loves about Whatagraph. \u003C/p>\u003Cp>The agency was previously using a static reporting tool that made it difficult for clients to read and understand what the report meant and what impact the agency was driving. This could potentially lead to churn issues. \u003C/p>\u003Cp>Stef explained:\u003C/p>\u003Cp style=\"margin-left:0px;\">[quote color-variant=\"1\"]\u003Cbr>Clients get bored if the reports are just a bunch of numbers. And they’re more likely to move to other agencies if they think the results aren’t good.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>But once they switched to Whatagraph, the agency reduced churn by 50% thanks to stunning and professional reports.\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Thanks to Whatagraph’s attractive visuals, clients can see the professionality behind our agency. Whatagraph not only helps us get clients on board, but also to keep our clients within the agency. Our churn rate is very, very low.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">Read the full case study here\u003C/a>.\u003C/p>\u003Ch3>2. Supermetrics LinkedIn Ads Report Template for Google Sheets\u003C/h3>\u003Cp>This \u003Ca href=\"https://docs.google.com/spreadsheets/d/15TDPWuxKP9RFODt3g2fDXS_DmYmQEIxx1uOOBQD20QI/template/preview\">LinkedIn Ads template for Google Sheets\u003C/a> is split across four main tabs, each focused on a different aspect of your campaign performance:\u003C/p>\u003Cp>\u003Cstrong>1. Performance Overview\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Linked_In_Ad_template_performance_overview_15b455e1e9.png\" alt=\"Supermetrics LinkedIn Ad Template - Performance overview dashboard with funnel chart.\">This tab gives a high-level summary of how your LinkedIn Ads are performing overall. It includes quick comparisons between top-performing and low-performing campaigns and creatives, based on CTR.\u003C/p>\u003Cp>There’s also a 13-week timeline showing changes in impressions, clicks, and engagement over time. However, the charts are basic and clunky to customize. \u003C/p>\u003Cp>\u003Cstrong>2. Campaign Performance\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Linked_In_Ads_template_campaign_performance_c6abf9554f.png\" alt=\"Supermetrics LinkedIn Ads Template - Table showing campaign performance metrics like spend, impressions, clicks and CTR.\n\">This tab dives into individual campaign results. It lists standard metrics like impressions, clicks, spend, CTR, conversions, CPC, and CPL in a sortable table.\u003C/p>\u003Cp>While it’s helpful for tracking performance across multiple campaigns, it’s still quite manual. You’ll need to interpret the data yourself, and there are no built-in summaries or filters.\u003C/p>\u003Cp>\u003Cstrong>3. Creative Details\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Linked_In_Ad_template_creative_performance_a7a7b11c18.png\" alt=\"Supermetrics LinkedIn Ad Template - A table of top performing ad creatives, with performance metrics.\">Here, you get a closer look at how specific ad creatives are performing. The table includes headlines, descriptions, engagement metrics, and thumbnails of each creative.\u003C/p>\u003Cp>It highlights the best and worst performing ads by CTR and engagement rate, which is helpful – but again, it’s static and looks like a raw data dump rather than a professional report.\u003C/p>\u003Cp>\u003Cstrong>4. Demographics\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Linked_In_Ad_template_demographics_11172c6885.png\" alt=\"Supermetrics Linkedin Ad Template - Dashboard of LinkedIn ad metrics, various charts and graphs.\">This final tab shows a breakdown of audience reach and impressions by demographic dimensions, including company size, industry, seniority, job title, and country.\u003C/p>\u003Cp>It’s useful for understanding who you’re reaching, but there are no visualizations or summaries – just rows of numbers that require manual interpretation.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>The \u003Ca href=\"https://whatagraph.com/templates/linkedin-ads-report\">LinkedIn Ads report template\u003C/a> in Whatagraph takes the same data points as the Supermetrics version — and turns them into a sleek, fully visualized dashboard that’s easier to understand and far more professional to present.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Linked_In_Ads_report_template_9b6433ef92.png\" alt=\"Whatagraph LinkedIn Ads Report Template - Dashboard showing campaign statistics and performance charts.\">\u003C/p>\u003Cp>Here’s what makes it better:\u003C/p>\u003Cp>\u003Cstrong>✅ Funnel-based structure that shows actual impact:\u003C/strong>\u003C/p>\u003Cp>The Whatagraph template is built around a campaign funnel – showing how impressions led to clicks, registrations, and total conversions. Instead of just listing numbers, it connects them into a narrative that makes sense at a glance.\u003C/p>\u003Cp>\u003Cstrong>✅ Performance summaries and visual storytelling:\u003C/strong>\u003C/p>\u003Cp>At the top of the report, you’ll find a clear snapshot of key KPIs: CTR, CPC, CPM, daily budget, cost per lead – all tied back to goals. \u003C/p>\u003Cp>You don’t have to explain these numbers manually. AI can even generate short summaries of campaign performance and trends for you, based on the data in your report.\u003C/p>\u003Cp>\u003Cstrong>✅ Audience insights that make sense:\u003C/strong>\u003C/p>\u003Cp>Audience breakdowns by job title are visualized using charts, not just tables. So you can instantly see who your campaigns are reaching and how they’re engaging – without scanning rows of spreadsheet data.\u003C/p>\u003Cp>\u003Cstrong>✅ Top-performing creatives and campaigns:\u003C/strong> \u003C/p>\u003Cp>Instead of digging through static cells, Whatagraph automatically highlights your best campaigns and posts, including:\u003C/p>\u003Cul>\u003Cli>Campaign names and IDs\u003C/li>\u003Cli>Spend and conversions\u003C/li>\u003Cli>Impressions, clicks, and conversion performance by post\u003C/li>\u003C/ul>\u003Cp>It’s easy to spot what’s working, and just as easy to share it with a client or stakeholder.\u003C/p>\u003Cp>\u003Cstrong>✅ Designed for reporting, not analysis\u003C/strong>\u003C/p>\u003Cp>While the Supermetrics sheet feels like a raw data dump, the Whatagraph template is designed to be shared. It’s branded, visual, and structured to tell a story – without needing extra formatting or explanations. It looks polished right out of the box.\u003C/p>\u003Ch2>1 Best Supermetrics Reporting Template for Power BI\u003C/h2>\u003Cp>Supermetrics offers 3 templates for Power BI – Google Analytics 4, LinkedIn Ads, and Facebook Ads. Since we've already covered the first two for Looker Studio and Google Sheets, we'll cover Facebook Ads here. \u003C/p>\u003Ch3>Supermetrics Facebook Ads Template for Power BI\u003C/h3>\u003Cp>This \u003Ca href=\"https://supermetrics.com/template-gallery/power-bi-facebook-ads-overview\" target=\"_blank\" rel=\"noopener noreferrer\">Power BI Facebook Ads report template\u003C/a> gives you a multi-page overview of Facebook Ads performance. Each page focuses on a specific area of your campaigns, helping you analyze results across spend, engagement, conversions, and video performance.\u003C/p>\u003Cp>\u003Cstrong>1. Overview\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Facebook_Ads_report_template_Overview_5c50954390.png\" alt=\"Supermetrics Facebook Ads Report Template - Dashboard with key metrics like impressions, clicks, and spend by platform.\">\u003C/p>\u003Cp>The overview page summarizes key account-level metrics:\u003C/p>\u003Cul>\u003Cli>Impressions, outbound clicks, CTR, CPC, CPM, and total spend\u003C/li>\u003Cli>Visual breakdowns of:\u003Cul>\u003Cli>Spend by publisher platform (e.g. Facebook, Instagram)\u003C/li>\u003Cli>Spend by campaign objective\u003C/li>\u003Cli>Spend and CPC trends over time\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Engagement metrics: post reactions, comments, and shares\u003C/li>\u003C/ul>\u003Cp>It’s a decent snapshot for a quick health check, though the layout feels very data-dense and could overwhelm clients unfamiliar with Power BI dashboards.\u003C/p>\u003Cp>\u003Cstrong>2. Conversions\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Facebook_Ads_template_Conversions_695ecb140f.png\" alt=\"Supermetrics Facebook Ads Template - Conversions - A dashboard shows Facebook ad conversion data, including charts and key metrics.\">\u003C/p>\u003Cp>This page focuses entirely on conversion performance. It includes:\u003C/p>\u003Cul>\u003Cli>Total conversions, cost per conversion, ROAS, CVR%, and total conversion value\u003C/li>\u003Cli>Visual comparisons of:\u003Cul>\u003Cli>Spend vs. cost per conversion over time\u003C/li>\u003Cli>Outbound clicks vs. CVR%\u003C/li>\u003Cli>Website conversion value by publisher platform\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>Useful for understanding ROI – but again, no written interpretation or summary of results is provided.\u003C/p>\u003Cp>\u003Cstrong>3. Campaigns\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Facebook_Ads_report_template_campaigns_b5884b0c6c.png\" alt=\"Supermetrics Facebook Ads Report Template - A dashboard displaying Facebook ads campaign metrics and charts.\">\u003C/p>\u003Cp>This page shows how your campaigns and ad sets are performing. You’ll find:\u003C/p>\u003Cul>\u003Cli>Number of campaigns and ad sets\u003C/li>\u003Cli>Top campaigns and ad sets ranked by spend\u003C/li>\u003Cli>A table with detailed metrics (impressions, clicks, conversions, CVR%, CPC, spend, cost per conversion)\u003C/li>\u003C/ul>\u003Cp>Great for performance comparisons, but doesn’t highlight underperforming campaigns or flag optimization opportunities.\u003C/p>\u003Cp>\u003Cstrong>4. Video Performance\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Facebook_Ads_report_template_Video_086602c55e.png\" alt=\"Supermetrics Facebook Ads - A dashboard displaying Facebook ads video campaign metrics.\">\u003C/p>\u003Cp>If your campaigns include video creatives, this page breaks down:\u003C/p>\u003Cul>\u003Cli>Total 3-second video views vs. 100% completed views\u003C/li>\u003Cli>View-through rate (VTR%)\u003C/li>\u003Cli>Funnel chart showing drop-off at each video milestone (25%, 50%, 75%, etc.)\u003C/li>\u003Cli>Campaign-level table of video performance metrics\u003C/li>\u003C/ul>\u003Cp>It’s a solid setup for video-heavy accounts, but still requires manual interpretation and performance explanation.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>The Power BI template by Supermetrics gives you a decent overview of Facebook Ads data, but it still assumes you’re a data analyst. \u003C/p>\u003Cp>Whatagraph, on the other hand, delivers a \u003Cstrong>report that looks great, reads clearly, and communicates performance without needing extra explanation\u003C/strong>.\u003C/p>\u003Cp>Here’s what stands out about our \u003Ca href=\"https://whatagraph.com/templates/facebook-ads-report\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads report template\u003C/a>:\u003C/p>\u003Cp>\u003Cstrong>✅ Built-in summaries and insights:\u003C/strong> \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Facebook_Ads_report_template_Performance_overview_9c298f4908.png\" alt=\"Performance Overview - Facebook Ads report with performance metrics and a table of spend, reach, and impressions.\">\u003C/p>\u003Cp>Right from the top, Whatagraph gives you an overview of impressions, link clicks, CTR, CPC, and spend. But it goes beyond numbers — with editable insight boxes where your team (or AI) can summarize what’s working and why.\u003C/p>\u003Cp>No more writing follow-up emails explaining results. The report can explain itself.\u003C/p>\u003Cp>\u003Cstrong>✅ Campaign and ad set performance, visualized cleanly:\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Facebook_Ads_report_template_media_insights_83432c9fea.png\" alt=\"Media Insights - A table showing platform placement data, metrics and summaries.\">\u003C/p>\u003Cp>You can drill down by campaign, ad set, or ad creative, but without the cluttered look of Power BI tables. Metrics like frequency, cost per link click, CTR, and link clicks are displayed in simple charts that are easy to interpret, even for non-technical stakeholders.\u003C/p>\u003Cp>\u003Cstrong>✅ Device, demographic, and placement breakdowns\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Facebook_Ads_report_template_user_insights_42ca5c6fe2.png\" alt=\"User Insights - Facebook Ads user insights dashboard with age, gender, device breakdowns.\">\u003C/p>\u003Cp>Whatagraph includes detailed breakdowns by:\u003C/p>\u003Cul>\u003Cli>Age and gender\u003C/li>\u003Cli>Device type\u003C/li>\u003Cli>Platform placement (e.g. Facebook feed, Instagram Stories, Audience Network)\u003C/li>\u003C/ul>\u003Cp>Each view includes clear visuals and summaries, not just raw tables like in Power BI.\u003C/p>\u003Cp>\u003Cstrong>✅ Video and creative performance made digestible\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Facebook_Ads_report_template_ad_performance_d7ca00ebcd.png\" alt=\"Whatagraph Facebook Ads Report Template - Ad Performance - Ad performance report with metrics and visual creative examples.\">\u003C/p>\u003Cp>Instead of dense funnel visuals, Whatagraph shows top-performing ads (by CTR or link clicks) with full context:\u003C/p>\u003Cul>\u003Cli>Creative headlines and copy\u003C/li>\u003Cli>Spend and link click stats\u003C/li>\u003Cli>CTRs that are \u003Ci>actually readable\u003C/i> (e.g. 383% vs. buried in a chart)\u003C/li>\u003C/ul>\u003Cp>This makes it easy to show clients what’s working, and reuse high-performers in future campaigns.\u003C/p>\u003Cp>If you want to give clients a Facebook Ads report they’ll actually read and understand, Whatagraph delivers it without needing workarounds or data translation.\u003C/p>\u003Ch2>1 Best Supermetrics Template for Excel & BigQuery\u003C/h2>\u003Cp>Supermetrics offers one template each for Excel and BigQuery, and they are both for the same use case – PPC reporting. You can find them here:\u003C/p>\u003Col>\u003Cli>\u003Ca href=\"https://supermetrics.com/template-gallery/reporting-tools/excel\" target=\"_blank\" rel=\"noopener noreferrer\">PPC reporting template for Excel\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-bigquery-paid-channel-mix-overview\" target=\"_blank\" rel=\"noopener noreferrer\">PPC reporting template for BigQuery\u003C/a>\u003C/li>\u003C/ol>\u003Cp>For this article, we’ll break down the PPC reporting template for Excel. \u003C/p>\u003Ch3>Supermetrics Paid Per Click (PPC) Reporting Template for Excel\u003C/h3>\u003Cp>This Supermetrics Excel template is designed to combine PPC data from platforms like Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, and Twitter (X). \u003C/p>\u003Cp>But while the intention is to simplify cross-channel reporting, the execution is anything but smooth.\u003C/p>\u003Cp>\u003Cstrong>1. Manual setup required, and easy to mess up\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_PPC_report_template_Instructions_2b91ca0e21.png\" alt=\"Supermetrics PPC Report Template - An Excel spreadsheet template containing a \">\u003C/p>\u003Cp>The first tab, \u003Cstrong>Instructions\u003C/strong>, walks you through a step-by-step process to configure your queries and fill in the data sheets. You’re expected to:\u003C/p>\u003Cul>\u003Cli>Use Supermetrics to set up each query per platform\u003C/li>\u003Cli>Route data into each separate tab (Google Ads, Facebook Ads, etc.)\u003C/li>\u003Cli>Ensure column headers match exactly\u003C/li>\u003Cli>Refresh the queries manually to keep the dashboard up to date\u003C/li>\u003C/ul>\u003Cp>One mistake — a renamed column, a broken query, or a missing data point — and the whole dashboard can break. And when that happens, \u003Cstrong>there’s no built-in support or diagnostics\u003C/strong> to tell you what went wrong.\u003C/p>\u003Cp>\u003Cstrong>2. The dashboard is basic and clunky\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_PPC_report_template_Overview_f90583e9c9.png\" alt=\"Supermetrics PPC Report Template - A marketing dashboard showing channel performance metrics and trend charts.\">\u003C/p>\u003Cp>The Dashboard tab tries to summarize high-level performance (impressions, clicks, CTR, CPC, conversions), but it’s not much more than a spreadsheet with colored cells and a few outdated-looking charts.\u003C/p>\u003Cp>Charts are embedded manually, hard to customize, and definitely not client-ready. The formatting looks like something from 2010 –\u003Cstrong> \u003C/strong>not a polished, branded report you'd feel confident sharing with a client.\u003C/p>\u003Cp>\u003Cstrong>3. Platform data is split across too many tabs\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_PPC_report_template_individual_channel_8dcb045107.png\" alt=\"Supermetrics PPC Report Template - Spreadsheet showing data input fields for PPC data analysis.\">\u003C/p>\u003Cp>Each platform (Google Ads, Facebook Ads, LinkedIn Ads, etc.) gets its own tab, meaning:\u003C/p>\u003Cul>\u003Cli>Data isn’t unified unless you manually consolidate it\u003C/li>\u003Cli>There’s no easy way to view performance holistically\u003C/li>\u003Cli>You constantly have to jump between tabs to find answers\u003C/li>\u003C/ul>\u003Cp>This setup creates friction and slows you down – especially when working across multiple accounts or clients.\u003C/p>\u003Cp>\u003Cstrong>4. When things break, you’re on your own\u003C/strong>\u003C/p>\u003Cp>There’s no built-in error handling or alerting when data doesn’t load. \u003C/p>\u003Cp>If a Supermetrics query fails or a column changes, you won’t know until you notice something’s off in the dashboard, and even then, figuring out what went wrong requires digging through formulas and queries.\u003C/p>\u003Ch3>Whatagraph PPC Report Template \u003C/h3>\u003Cp>Unlike the Supermetrics Excel version, which feels cluttered, hard to format, and overly manual, the \u003Ca href=\"https://reports.live/shared/VgRD05m9Pnn5raN7\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph PPC report template\u003C/a> is structured to be both \u003Cstrong>visually impressive\u003C/strong> and \u003Cstrong>easy to use\u003C/strong>, even for non-technical users.\u003C/p>\u003Cp>\u003Cstrong>1. Starts with a Performance Overview\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_report_template_performance_overview_ac7ac74b3a.png\" alt=\"Whatagraph PPC Report Template - A dashboard showing pay-per-click performance metrics.\">The first tab gives you a clean, professional snapshot of all key PPC metrics across platforms – impressions, clicks, conversions, CPC, and spend.\u003C/p>\u003Cp>You can create these aggregated values using simple, no-code workflows inside of your report – no need to bounce between different spreadsheets or dashboards or dabble with SQL or coding.\u003C/p>\u003Cp>And best of all, you can \u003Cstrong>save\u003C/strong> these metrics and formulas as templates for future reports.\u003C/p>\u003Cp>Also, see the summary and recommendations section? \u003C/p>\u003Cp>You can get AI to write it out for you in any language you want from 18 languages available – and edit them however you want after. AI is supposed to be a starting point, but you call the shots. \u003C/p>\u003Cp>\u003Cstrong>2. Channel-Level Tabs for Deep Dive\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_report_template_Channel_deep_dives_57216d1ed3.png\" alt=\"Whatagraph PPC Report Template - Dashboard with charts and tables displaying ad performance metrics.\">Each platform has its own section – Meta Ads, Google Ads, LinkedIn Ads etc. – with detailed campaign breakdowns, KPIs, so you can do a deeper-dive.\u003C/p>\u003Cp>You even get to see top-performing ad creatives with detailed metrics for each ad. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_template_top_performing_ads_84dce53a8d.png\" alt=\"Top Performing Ads - A display of six sample ads with impressions and clicks data.\">\u003C/p>\u003Cp>The best thing? Once you’ve customized a PPC report for a particular client, \u003Cstrong>you can save it as a template and re-use it to create another report for another client. \u003C/strong>No need to rebuild or reconfigure every time. \u003C/p>\u003Cp>\u003Cstrong>But what about when you have to edit the reports? \u003C/strong>\u003C/p>\u003Cp>With Supermetrics’ Excel or Google Data Studio report templates, you’d have to edit each report individually. This is fine if you only have one – but if you have dozens, it can quickly snowball into hours of work. \u003C/p>\u003Cp>On Whatagraph, we have something called “Linked templates” that lets you edit linked reports in bulk rather than one by one. \u003C/p>\u003Cp>Basically, you have a “Master” template that you can link as many reports you like to. When it’s time to edit – say you want to change the metric inside a widget or a widget icon – you can simply edit that Master template, and the changes will sync automatically across all the linked reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_reports_e8b1047726.png\" alt=\"Linked Reports - Dashboard interface with charts, metrics, and a LinkedIn logo.\">\u003C/p>\u003Ch2>How do Supermetrics reporting templates work?\u003C/h2>\u003Cp>Supermetrics templates aren’t standalone dashboards or plug-and-play reports. Instead, they’re a \u003Cstrong>starting point\u003C/strong> — a pre-formatted file (usually a Google Sheet, Looker Studio dashboard, Excel file, or Power BI workspace) that needs to be paired with a Supermetrics connector.\u003C/p>\u003Cp>Here’s what the setup usually looks like:\u003C/p>\u003Ch3>1. Choose your template\u003C/h3>\u003Cp>You start by browsing the\u003Ca href=\"https://supermetrics.com/template-gallery\"> \u003C/a>\u003Ca href=\"https://supermetrics.com/template-gallery\" target=\"_blank\" rel=\"noopener noreferrer\">Supermetrics template gallery\u003C/a> and picking one that matches your reporting goal — e.g. a Facebook Ads report in Looker Studio.\u003C/p>\u003Ch3>2. Connect your data sources via Supermetrics\u003C/h3>\u003Cp>Once the template is opened, you’ll be prompted to authorize Supermetrics and connect to the right data source (e.g. Google Ads, GA4, Facebook Ads).\u003C/p>\u003Cp>If you don’t have an active Supermetrics license or the right connector plan, this step won’t work.\u003C/p>\u003Ch3>3. Map the right accounts or campaigns\u003C/h3>\u003Cp>You then select which accounts, properties, or campaigns to pull into the report. The template is just a shell – no data is included – so everything depends on how you configure the data source.\u003C/p>\u003Ch3>4. Customize filters and date ranges\u003C/h3>\u003Cp>Most templates come with a few pre-set filters, like time period or campaign name. You’ll need to adjust them to reflect your actual reporting needs.\u003C/p>\u003Ch3>5. Tweak charts, fix layout issues, and apply branding\u003C/h3>\u003Cp>Supermetrics doesn’t format or brand the reports — that’s up to the destination tool. You’ll need to:\u003C/p>\u003Cul>\u003Cli>Adjust the layout to fit your KPIs\u003C/li>\u003Cli>Add your company logo, colors, and fonts (if supported)\u003C/li>\u003Cli>Clean up any broken charts or error messages\u003C/li>\u003C/ul>\u003Ch3>6. Refresh data regularly\u003C/h3>\u003Cp>The templates don’t auto-update unless you’ve set up scheduled refreshes. Even then, \u003Cstrong>data breaks are common\u003C/strong>, especially if:\u003C/p>\u003Cul>\u003Cli>APIs change\u003C/li>\u003Cli>Your ad account is disconnected\u003C/li>\u003Cli>Your Supermetrics license expires or downgrades\u003C/li>\u003C/ul>\u003Ch3>TL;DR:\u003C/h3>\u003Cp>Supermetrics templates are helpful starting points, but they’re not turnkey reporting solutions. You still need to:\u003C/p>\u003Cul>\u003Cli>Configure connectors\u003C/li>\u003Cli>Troubleshoot data loads\u003C/li>\u003Cli>Format the visuals yourself\u003C/li>\u003Cli>And double-check that everything stays up to date\u003C/li>\u003C/ul>\u003Cp>This is exactly why many marketers switch to \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a> like Whatagraph – where data connection, visualization, and insights all happen in one place.\u003C/p>","2023-03-08T14:47:36.953Z","2025-07-02T06:17:24.862Z","2023-03-08T14:48:15.531Z","2025-06-23",{"id":679,"title":680,"slug":681,"summary":682,"body":683,"read_time":50,"createdAt":684,"updatedAt":685,"publishedAt":684,"errors":451,"table_of_contents":32,"dateReorder":686},2220,"Looker Studio Pricing in 2025: What You’re Really Paying For","google-data-studio-pricing","\u003Cp>If you're evaluating Looker Studio, the biggest question you're probably asking is: How much is Looker Studio, really? \u003C/p>\u003Cp>The answer depends entirely on which version of Looker Studio you’re considering, whether you need data from non-Google platforms, or if you need extra features like Customer Support. \u003C/p>","\u003Cp>In this guide, we’ll break down the real cost of Looker Studio Free, Pro, and Enterprise plans, explain where hidden fees come from (like third-party connectors), and help you decide whether to upgrade or explore alternatives.\u003C/p>\u003Ch2>What is the Looker Studio pricing in 2025?\u003C/h2>\u003Cp>Looker Studio offers three different pricing tiers: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Pro:\u003C/strong> $9/user/month\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> $35,000–$60,000 per year for basic setups but can go up to $1M+ per year for large-scale use cases\u003C/li>\u003C/ul>\u003Cp>Let’s look into more details for each of them. \u003C/p>\u003Ch3>Looker Studio Free Version\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_free_version_1237f94848.png\" alt=\"\">\u003C/p>\u003Cp>Is Looker Studio free? Technically yes, and that’s a big part of its appeal. \u003C/p>\u003Cp>The free version of Looker Studio is widely used by solo marketers, small businesses, and early-stage startups because it gives you access to core data visualization tools at no cost.\u003C/p>\u003Cp>All you need is a Google account to start building reports using native Google data sources like Google Analytics 4, Google Ads, and BigQuery.\u003C/p>\u003Cp>\u003Cstrong>What’s included:\u003C/strong>\u003C/p>\u003Cp>✅ Unlimited \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-report-dashboard-examples\">dashboards and reports\u003C/a>\u003C/p>\u003Cp>✅ Access to Google-owned \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-connectors\">data connectors\u003C/a> (GA4, Ads, Sheets, etc.)\u003C/p>\u003Cp>✅ Basic report editing and sharing\u003C/p>\u003Cp>✅ Simple data blending and calculated fields\u003C/p>\u003Cp>For basic reporting, especially if you’re only using Google tools, the free version works well.\u003C/p>\u003Cp>\u003Cstrong>Limitations to watch out for:\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>❌ No multi-user collaboration\u003C/strong>: Only one person can edit a report at a time.\u003C/p>\u003Cp>\u003Cstrong>❌ No advanced automation\u003C/strong>: No scheduled or triggered report deliveries.\u003C/p>\u003Cp>\u003Cstrong>❌ No technical support\u003C/strong>: You’re on your own if something breaks.\u003C/p>\u003Cp>\u003Cstrong>❌ No enhanced permissions or roles\u003C/strong>: You can’t control user access beyond basic sharing.\u003C/p>\u003Cp>\u003Cstrong>❌ No integration with third-party platforms\u003C/strong>: Want to pull in Facebook, LinkedIn, or HubSpot data? You’ll need a third-party connector, and those aren’t free.\u003C/p>\u003Cp>\u003Cstrong>The verdict:\u003C/strong>\u003C/p>\u003Cp>The Looker Studio free plan might be enough for individual users or internal reporting where non-Google data sources, advanced data blending, dedicated customer support, or full-service automation aren’t priorities. \u003C/p>\u003Cp>But if you’re an agency or large team managing both Google and non-Google sources, and you need accurate and holistic marketing reports, it’s not ideal. \u003C/p>\u003Ch3>Looker Studio Pro\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_pro_pricing_03d6bc3576.png\" alt=\"\">\u003C/figure>\u003Cp>Looker Studio Pro pricing starts at \u003Cstrong>$9 per user per month\u003C/strong>, but that number only tells part of the story. \u003C/p>\u003Cp>While the base price looks affordable on paper, the actual cost depends on how many users and projects you're working with, and whether you’re using third-party data sources.\u003C/p>\u003Cp>Let’s break down what you actually get (and don’t get) with the Pro plan.\u003C/p>\u003Cp>\u003Cstrong>What’s included:\u003C/strong>\u003C/p>\u003Cp>At a glance, the Pro tier adds key features that teams and agencies care about:\u003C/p>\u003Cp>✅ Real-time team collaboration (multiple editors at once)\u003C/p>\u003Cp>✅ Automated report delivery (schedule sends or use “Send Now”)\u003C/p>\u003Cp>✅ Advanced role management (assign viewer/editor roles at scale)\u003C/p>\u003Cp>✅ Enterprise-grade security (data encryption, enhanced access control)\u003C/p>\u003Cp>✅ Performance boosts for complex dashboards\u003C/p>\u003Cp>✅ Access to Google technical support\u003C/p>\u003Cp>These upgrades are essential for scaling teams that need to collaborate smoothly, automate client reporting, and manage permissions across multiple stakeholders.\u003C/p>\u003Cp>\u003Cstrong>What you still need to pay for:\u003C/strong>\u003C/p>\u003Cp>Here’s where it gets tricky: Looker Studio Pro cost doesn’t include everything.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Third-party connectors aren’t included.\u003C/strong> You’ll still need tools like Supermetrics or \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel.io\u003C/a> to bring in non-Google data – and those often run \u003Cstrong>$20 to $350 per month per connector\u003C/strong>.\u003C/li>\u003Cli>\u003Cstrong>You’re billed per user, per Google Cloud project.\u003C/strong> This confuses a lot of users, especially when managing multiple clients. A team with 10 users working across 3 projects might end up with 30 billable seats – not 10.\u003C/li>\u003C/ul>\u003Cp>What starts as a manageable $9/user/month setup can turn into hundreds or even thousands of dollars a month when you account for users, connectors, and project sprawl.\u003C/p>\u003Cp>For example, here’s how costs can add up over time:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Team growth\u003C/strong>: A 5-person team becomes 10, and your user fees double overnight.\u003C/li>\u003Cli>\u003Cstrong>Multiple clients or departments\u003C/strong>: If each account is structured as its own Google Cloud project, and each user touches multiple projects, you’re paying for the same user more than once.\u003C/li>\u003Cli>\u003Cstrong>More data sources\u003C/strong>: Each new platform your clients use — from TikTok to Mailchimp — means another connector subscription, often billed per source.\u003C/li>\u003Cli>\u003Cstrong>Extra overhead\u003C/strong>: Admin time to manage licenses, manually blend data, or fix broken connectors also adds operational cost — even if it’s not on your invoice.\u003C/li>\u003C/ul>\u003Cp>Okay, but what’s the difference between Looker Studio free vs. paid versions? Here’s a breakdown:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Feature\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Looker Studio (Free)\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Looker Studio Pro (Paid)\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Free\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">From $9/user/month (additional costs for third-party connectors) \u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">\u003Cstrong>Data Connectors\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">20 free connectors (mainly Google platforms); third-party connectors cost extra \u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Expanded connector options, but most third-party connectors still cost extra \u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">\u003Cstrong>Collaboration\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Single-user editing; basic sharing \u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Real-time multi-user editing, team workspaces, assign roles, org-wide content ownership\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">\u003Cstrong>Report Delivery\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Manual sharing via links, Google Drive, PDF export \u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Automated/scheduled report delivery, embed reports in sites \u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">\u003Cstrong>Security\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Basic security \u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Enterprise-grade security, encryption, compliance features \u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">\u003Cstrong>Support\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Community forums \u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Priority/Google technical support, SLAs \u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">\u003Cstrong>Automation\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Manual data refresh \u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Scheduled/automated updates \u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">\u003Cstrong>Customization\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Full dashboard templates, white-labeling \u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Advanced team permissions, more granular access controls \u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">\u003Cstrong>Mobile Access\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">View reports in app \u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Enhanced mobile app integration, report editing on mobile \u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">\u003Cstrong>Performance\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">May struggle with large/complex datasets \u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Slight performance improvements, but not always significant \u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">\u003Cstrong>Ideal For\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Individuals, freelancers, small businesses, simple reporting needs \u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt 6pt;\">Agencies, enterprises, teams with complex needs, advanced security/collab\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch3>Looker (Enterprise)\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_enterprise_version_89c939a3b8.png\" alt=\"Looker Enterprise Version - Google Cloud interface with Looker features and product highlights\">\u003C/figure>\u003Cp>If you’re evaluating Looker Studio cost for a growing or enterprise-level organization, be aware: the enterprise version is a completely different product with a different pricing model and technical scope. \u003C/p>\u003Cp>It’s not just “Pro, but bigger” – it’s a full-stack BI platform that’s priced and built for companies with serious data infrastructure.\u003C/p>\u003Cp>Unlike Looker Studio or Pro, the enterprise platform doesn’t have a flat monthly rate. Pricing is quote-based, complex, and varies significantly based on your team size, usage volume, and how many data sources or workflows you need.\u003C/p>\u003Cp>Here’s what companies typically pay:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>$35,000–$60,000 per year\u003C/strong> for basic setups (small teams, limited users)\u003C/li>\u003Cli>\u003Cstrong>$50,000–$150,000+ per year\u003C/strong> for mid-sized companies with broader usage\u003C/li>\u003Cli>\u003Cstrong>$1M+ per year\u003C/strong> for large-scale enterprise deployments\u003C/li>\u003C/ul>\u003Cp>Costs can escalate quickly, especially with add-ons like user seats, APIs, embedded dashboards, and support contracts.\u003C/p>\u003Cp>\u003Cstrong>What’s included:\u003C/strong>\u003C/p>\u003Cp>✅ Full-featured BI suite with custom data modeling\u003C/p>\u003Cp>✅ Native connections to BigQuery and other cloud warehouses\u003C/p>\u003Cp>✅ Advanced access controls and user permissions\u003C/p>\u003Cp>✅ API access for embedded dashboards or applications\u003C/p>\u003Cp>✅ Dedicated Google support and professional services\u003C/p>\u003Cp>✅ Governance and compliance tools for large orgs\u003C/p>\u003Cp>This tier is aimed at data-mature companies that need complete control over their analytics stack — and have technical teams to manage it.\u003C/p>\u003Cp>\u003Cstrong>Additional costs to consider:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Per-user pricing: dashboard viewers alone can cost \u003Cstrong>~$400/year\u003C/strong>\u003C/li>\u003Cli>API limits, with overage fees\u003C/li>\u003Cli>Implementation support and onboarding fees\u003C/li>\u003Cli>Annual renewal escalations (5–7% increases are common)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who this plan is for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Enterprises with internal data engineering and analytics teams\u003C/li>\u003Cli>SaaS platforms and tech companies needing embedded analytics\u003C/li>\u003Cli>Teams with the budget and bandwidth for deep customization\u003C/li>\u003C/ul>\u003Cp>If you’re just looking for a scalable way to automate marketing reporting, this version is likely overkill. You’re not just paying more – you’re also signing up for complexity that many agencies and marketing teams don’t need.\u003C/p>\u003Ch2>What are real users saying about Looker Studio pricing?\u003C/h2>\u003Cp>It’s great to understand the “official” pricing, but what are some nuances and pitfalls that you should be aware of before you commit to Looker Studio?\u003C/p>\u003Cp>For this, we scoured user reviews on G2, Capterra, and Reddit, and compiled the key sentiments here. \u003C/p>\u003Ch3>✅ Great for basic use\u003C/h3>\u003Cp>Users appreciate that for basic reporting, Looker Studio is entirely free and that they can get great functionality like interactive dashboards, drag-and-drop feature, and detailed graphs and charts. \u003C/p>\u003Cp>For example, Mara, Head of Marketing from the UK, says Google Data Studio is a “good product if you are looking for a free data visualization tool.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_pricing_review_Mara_b5d0e5b7d6.png\" alt=\"Looker Studio Pricing Review - A customer review of the product.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.capterra.com/p/169053/Looker/#Capterra___6793051\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>❌ Extra third-party connectors cost build up\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">But Mara also mentioned that “extra connectors need to be paid” and honestly, it's a huge drawback of Looker Studio.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Looker Studio is only free for Google-based channels, but if you need data outside of the Google ecosystem, you'll hit a brick (pay) wall, like this user – \u003C/span>\u003Ca href=\"https://www.linkedin.com/in/tomas-me%C5%A1kutavi%C4%8Dius/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Tomas Meškutavičius\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">, Co-Founder and CPO at Karšta.lt.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Tomas was happy with Looker Studio for visualizing their Google-data, but then quickly realized they needed to pay for Meta Business Marketing data. \u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_pricing_brickwall_f4661059c6.png\" alt=\"Looker Studio Pricing Brickwall - Social media post with user comments.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/feed/update/urn:li:activity:7343915075478433792?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7343915075478433792%2C7343944918937042945%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287343944918937042945%2Curn%3Ali%3Aactivity%3A7343915075478433792%29\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/span>\u003C/a>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In such a case, you'll need to pay for third-party connectors like \u003C/span>\u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Supermetrics\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> or Adverity to get data from non-Google platforms like:\u003C/span>\u003C/p>\u003Cul>\u003Cli>Facebook Ads\u003C/li>\u003Cli>LinkedIn\u003C/li>\u003Cli>HubSpot\u003C/li>\u003Cli>TikTok Ads\u003C/li>\u003Cli>Shopify\u003C/li>\u003Cli>Mailchimp\u003C/li>\u003C/ul>\u003Cp>Most connectors are billed separately on a monthly basis, and pricing varies widely depending on the provider, number of sources, and data refresh frequency:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Entry-level plans\u003C/strong>: ~$20–$50/month per connector\u003C/li>\u003Cli>\u003Cstrong>Mid-tier packages\u003C/strong>: ~$100–$200/month for multiple sources\u003C/li>\u003Cli>\u003Cstrong>Enterprise-level plans\u003C/strong>: $350+/month, especially with real-time syncing or advanced features\u003C/li>\u003C/ul>\u003Cp>For example, if you're running client campaigns across five platforms and need data updated daily, connector costs alone could add $300–$500 to your monthly bill – on top of Looker Studio Pro’s user fees.\u003C/p>\u003Cp>In fact, one agency told us they were spending \u003Cstrong>$100,000 per year\u003C/strong> on a Looker Studio + Adverity setup. \u003C/p>\u003Cp>Only one department was actually using it – but because of connector licensing, reporting delays, and the lack of centralized client monitoring, they were stuck with a bloated stack that felt too big to replace, but too clunky to justify.\u003C/p>\u003Cp>If you’d like to dig deeper on how much a third-party connector can cost, you can check out this \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics pricing\u003C/a> article.\u003C/p>\u003Ch3>❌ Confusing pricing\u003C/h3>\u003Cp>\u003Ca href=\"https://www.reddit.com/r/googlecloud/comments/1jo48xf/looker_studio_pro_price_confusion/\" target=\"_blank\" rel=\"noopener noreferrer\">On Reddit\u003C/a> and across conversations we’ve had with Looker Studio users, the sentiment is that the Looker Studio pro pricing is extremely confusing.\u003C/p>\u003Cp>The official docs say “per user per project per month,” but it’s often unclear how “project” is defined, leading to cautious adoption or unexpected charges.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_pro_pricing_confusion_5214903abd.png\" alt=\"Looker Studio Pro Pricing Confusion - A Reddit post discussing Looker Studio pricing.\">\u003C/figure>\u003Ch3>❌ Charges for inactive users\u003C/h3>\u003Cp>Some teams also worry about being charged for\u003Cstrong> inactive users, \u003C/strong>since removing or managing seats isn’t as intuitive as it should be.\u003C/p>\u003Cp>\u003Ca href=\"https://www.reddit.com/r/Looker/comments/1ahc24e/comment/komtnbp/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button\" target=\"_blank\" rel=\"noopener noreferrer\">This Redditor\u003C/a> warns that with Looker Studio, you’d need to pay for “every user regardless if they are active or if you even disable them.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_pricing_charges_for_inactive_users_1fe49e88d7.png\" alt=\"Looker Studio Pricing Charges For Inactive Users - A comment on Reddit discussing Looker pricing policy.\">\u003C/p>\u003Ch3>❌ Hidden costs \u003C/h3>\u003Cp>But apart from the actual Looker Studio pricing per month, you also need to be aware of the hidden costs and limitations that come with it:\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">Looker Studio is incredibly slow\u003C/a> and be prepared to stare at the loading screen for up to 20 minutes.\u003C/li>\u003Cli>Data blending is limited to 5 sources per blend.\u003C/li>\u003Cli>The interface looks like it’s from the 80s - you need a dedicated data scientist to build reports.\u003C/li>\u003Cli>Third-party connectors break all the time - making your reports inaccurate.\u003C/li>\u003Cli>There aren’t any AI features that will make your life easier. \u003C/li>\u003C/ul>\u003Cp>In fact, our CEO, Justas Malinauskas, wrote a post on\u003Ca href=\"https://www.linkedin.com/posts/activity-7343915075478433792-Jdn2?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB_2pacB6ApCphtgRXXVvJfGAji3nZdMx8g\" target=\"_blank\" rel=\"noopener noreferrer\"> the hidden costs of Looker Studio on LinkedIn\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/The_Hidden_Costs_of_Looker_Studio_bb20dc3901.png\" alt=\"Looker Studio - Iceberg diagram showing hidden costs of Looker Studio.\">\u003C/p>\u003Cp>So what does this all mean? Here’s a handy checklist to help you decide which Looker Studio plan to choose (or if at all). \u003C/p>\u003Ch2>How to choose the right Looker Studio plan (or alternative)\u003C/h2>\u003Cp>Not sure if you need the free version, Pro, or something else entirely? The right choice depends on your team size, reporting complexity, and the types of data sources you work with.\u003C/p>\u003Cp>Here’s how to evaluate your options:\u003C/p>\u003Ch3>Stick with Looker Studio Free if:\u003C/h3>\u003Cul>\u003Cli>You’re a solo marketer or analyst\u003C/li>\u003Cli>Your data lives entirely in Google tools (e.g., GA4, Google Ads, Sheets)\u003C/li>\u003Cli>You don’t need automated reports or multi-user editing\u003C/li>\u003Cli>You’re okay working around limitations (no support, manual processes)\u003C/li>\u003C/ul>\u003Cp>This version is perfect for basic internal dashboards or lightweight projects.\u003C/p>\u003Ch3>Upgrade to Looker Studio Pro if:\u003C/h3>\u003Cul>\u003Cli>You need collaboration (multiple team members editing reports)\u003C/li>\u003Cli>You’re running client reports or managing multiple stakeholders\u003C/li>\u003Cli>You want automation — scheduled email reports, real-time updates\u003C/li>\u003Cli>You already use or are willing to pay for third-party connectors\u003C/li>\u003C/ul>\u003Cp>Just be ready to manage user licenses carefully and budget for connector costs.\u003C/p>\u003Ch3>Consider alternatives if:\u003C/h3>\u003Cul>\u003Cli>You report across multiple non-Google platforms (e.g., Facebook, LinkedIn, Shopify)\u003C/li>\u003Cli>You need an all-in-one marketing reporting tool with built-in connectors and Customer support.\u003C/li>\u003Cli>You want stunning, accurate, and easy-to-create reports.\u003C/li>\u003Cli>You don’t want to troubleshoot connector errors or get “shocker” invoices.\u003C/li>\u003C/ul>\u003Cp>One of the best \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Google Data Studio alternatives\u003C/a> is Whatagraph. Let’s see how the pricing compares. \u003C/p>\u003Ch2>How Whatagraph pricing compares (and simplifies everything)\u003C/h2>\u003Cp>Unlike Looker Studio, Whatagraph doesn’t claim to be free. \u003Cstrong>But our pricing is also straightforward, simple, and all-in-one. \u003C/strong>\u003C/p>\u003Cp>All our plans include:\u003C/p>\u003Cp>✅ 55+ native integrations (not third-party connectors)\u003C/p>\u003Cp>✅ Custom integrations via APIs, Google Sheets, and BigQuery\u003C/p>\u003Cp>✅ Unlimited dashboards and reports\u003C/p>\u003Cp>✅ Unlimited data blends, custom metrics, and dimensions \u003C/p>\u003Cp>✅ AI features – AI performance summary writer, AI chatbot, AI report and widget generator\u003C/p>\u003Cp>✅ Data transfer to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager\u003C/p>\u003Cp>✅ Live chat support that replies within 4 minutes and resolves most issues with 4 hours\u003C/p>\u003Cp>Your CSM will help you with:\u003C/p>\u003Cul>\u003Cli>Migrating data from your current platform\u003C/li>\u003Cli>Connecting to channels and data sources\u003C/li>\u003Cli>Organizing your data\u003C/li>\u003Cli>Creating reports\u003C/li>\u003Cli>Anything else you need\u003C/li>\u003C/ul>\u003Cp>There are no surprise add-ons, no third-party connectors required, and no juggling with different invoices.\u003C/p>\u003Cp>Whether you’re reporting on 3 platforms or 30, your price stays the same. You don’t get punished for growing your client list or trying new ad platforms.\u003C/p>\u003Cp>That predictability makes it easier to budget, scale, and actually focus on delivering insights, not fighting with billing dashboards or broken connectors.\u003C/p>\u003Cp>Want to learn more? \u003Ca href=\"https://whatagraph.com/book-a-call\">Talk to our team\u003C/a> and we’ll answer all your questions.\u003C/p>","2022-07-20T15:19:55.000Z","2025-07-07T14:28:17.345Z","2025-06-27",{"id":688,"title":689,"slug":690,"summary":691,"body":692,"read_time":50,"createdAt":693,"updatedAt":694,"publishedAt":695,"errors":31,"table_of_contents":32,"dateReorder":686},2357,"Your Guide to Looker Studio Connectors: Types, How-to & Issues","looker-studio-connectors","\u003Cp>\u003Cspan style=\"color:#000000;\">If you’re looking to pull data from multiple platforms into Looker Studio, connectors are how you make it happen. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">But with so many Looker Studio connector types – and common issues like broken connections, API limits, and slow performance – it’s hard to know where to start.\u003C/span>\u003C/p>","\u003Cp>This is what we're here for.\u003C/p>\u003Cp>In this guide, you’ll learn:\u003C/p>\u003Cul>\u003Cli>What Looker Studio connectors are\u003C/li>\u003Cli>How to choose and set them up correctly\u003C/li>\u003Cli>Common connector problems to watch out for\u003C/li>\u003Cli>Practical solutions to keep your reports accurate and up-to-date\u003C/li>\u003C/ul>\u003Ch2>What are the different types of Looker Studio connectors?\u003C/h2>\u003Cp>Not all Looker Studio connectors are created equal, and picking the wrong type can mean wasted hours troubleshooting broken reports, dealing with data delays, or paying for features you don’t need.\u003C/p>\u003Cp>To help you avoid that mess, we’ll give you a breakdown of the three key types of Looker Studio integrations: \u003C/p>\u003Col>\u003Cli>Google connectors\u003C/li>\u003Cli>Partner connectors\u003C/li>\u003Cli>Community connectors\u003C/li>\u003C/ol>\u003Ch3>1. Google connectors: Best for Google-owned data sources\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_Google_connectors_6ab035f8a1.png\" alt=\"Looker Studio Google Connectors - A grid of icons representing various Google data connectors.\">Looker Studio offers 21 native connectors, built and maintained by Google. This means they’re fast, stable, and free, and designed to work seamlessly with Looker Studio. \u003C/p>\u003Cp>Here’s a complete list of the free Looker Studio connectors – ranging from data warehouses to paid-per-click (PPC) platforms: \u003C/p>\u003Col>\u003Cli>BigQuery\u003C/li>\u003Cli>Campaign Manager 360\u003C/li>\u003Cli>Cloud SQL for MySQL\u003C/li>\u003Cli>Cloud SQL for PostgreSQL\u003C/li>\u003Cli>Display & Video 360\u003C/li>\u003Cli>Google Ad Manager 360\u003C/li>\u003Cli>Google Ads\u003C/li>\u003Cli>Google Analytics\u003C/li>\u003Cli>Google Cloud Storage\u003C/li>\u003Cli>Google Search Console\u003C/li>\u003Cli>Google Sheets\u003C/li>\u003Cli>Google Surveys\u003C/li>\u003Cli>MySQL\u003C/li>\u003Cli>PostgreSQL\u003C/li>\u003Cli>Search Ads 360\u003C/li>\u003Cli>YouTube Analytics\u003C/li>\u003Cli>Amazon Redshift\u003C/li>\u003Cli>Microsoft SQL Server\u003C/li>\u003Cli>Google Analytics 4 (listed separately from Universal Analytics)\u003C/li>\u003Cli>Google Cloud Spanner\u003C/li>\u003Cli>Google Cloud Bigtable\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Why use them: \u003C/strong>\u003C/p>\u003Cp>If your reporting stack lives inside the Google ecosystem, these connectors are hands-down your best bet. They’re reliable, easy to set up, and don’t require any third-party subscriptions or complex configurations.\u003C/p>\u003Cp>You also get access to more advanced features like:\u003C/p>\u003Cul>\u003Cli>Custom dimensions and metrics\u003C/li>\u003Cli>Field mapping and calculated fields\u003C/li>\u003Cli>Native support for blended data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who it’s best for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Agencies reporting on GA4 + Google Ads performance for multiple clients\u003C/li>\u003Cli>BI teams pulling data from BigQuery for executive dashboards\u003C/li>\u003Cli>SEO specialists using Search Console + YouTube to track organic performance\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Things to watch out for:\u003C/strong>\u003C/p>\u003Cp>While Google connectors are the easiest to use, they still have a few limitations:\u003C/p>\u003Cul>\u003Cli>They only support Google-owned data sources (no Meta, LinkedIn, HubSpot, etc.)\u003C/li>\u003Cli>Some (like BigQuery) can run into API quota limits if you’re pulling large volumes of data without caching\u003C/li>\u003Cli>They lack transformation features – what you see is what you get\u003C/li>\u003C/ul>\u003Cp>That said, for most marketers and analysts working with Google tools, these connectors will get the job done fast, with minimal maintenance.\u003C/p>\u003Ch3>2. Partner connectors: Best for non-Google platforms and automation\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_partner_connectors_523e7e05ec.png\" alt=\"Looker Studio Partner Connectors - A grid of connector options with logos and descriptions.\">\u003C/p>\u003Cp>If you need to bring marketing data from outside of the Google ecosystem, like Meta Ads, LinkedIn, or HubSpot, you’ll need a partner connector.\u003C/p>\u003Cp>Partner connectors are built by third-party vendors like Supermetrics, \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel.io\u003C/a>, and Windsor.ai, and are designed to fill the gaps that Google’s native connectors can’t cover.\u003C/p>\u003Cp>They’re usually subscription-based, with pricing tied to factors like number of data sources, frequency of refreshes, or connected accounts.\u003C/p>\u003Cp>There are 1179 connectors available and we can’t list all of them. But here’s a partial Looker Studio connectors list built by third-party vendors:\u003C/p>\u003Col>\u003Cli>Facebook Ads by Supermetrics\u003C/li>\u003Cli>LinkedIn Ads by Supermetrics\u003C/li>\u003Cli>HubSpot by Funnel.io\u003C/li>\u003Cli>Shopify by Power My Analytics\u003C/li>\u003Cli>Twitter Ads by Windsor.ai\u003C/li>\u003Cli>Mailchimp by Porter Metrics\u003C/li>\u003Cli>Amazon Ads by Adverity\u003C/li>\u003Cli>Klaviyo by Coupler.io\u003C/li>\u003Cli>TikTok Ads by Improvado\u003C/li>\u003Cli>Salesforce by CData\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Why use them:\u003C/strong>\u003C/p>\u003Cp>These data connectors shine when you need to automate multi-channel reporting or pull in data from platforms that Looker Studio doesn’t support natively. Most of them offer:\u003C/p>\u003Cul>\u003Cli>A wide range of integrations (social, CRM, eCommerce, etc.)\u003C/li>\u003Cli>Built-in data transformation and field renaming\u003C/li>\u003Cli>Support for calculated metrics, blending, and filters\u003C/li>\u003Cli>Customer support and active documentation\u003C/li>\u003C/ul>\u003Cp>They’re especially useful for agencies and performance marketers who report on multiple platforms regularly and can’t afford to spend hours managing spreadsheets or fixing broken DIY setups.\u003C/p>\u003Cp>\u003Cstrong>Who it’s best for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Agencies creating client reports that combine Meta Ads, LinkedIn Ads, and Google Ads in one dashboard\u003C/li>\u003Cli>Marketing managers syncing CRM data from HubSpot with campaign performance\u003C/li>\u003Cli>Analysts who want to blend revenue from Shopify with traffic from Google Analytics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Things to watch out for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Cost adds up fast—especially if you manage lots of accounts or need frequent refreshes\u003C/li>\u003Cli>Some data connectors (like \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics\u003C/a>) require separate subscriptions per platform\u003C/li>\u003Cli>You still might run into API limits if the source platform enforces strict quotas\u003C/li>\u003Cli>Performance can vary depending on how well the connector is maintained and updated\u003C/li>\u003C/ul>\u003Cp>If your business depends on multi-channel data, partner connectors can save you serious time and headaches. \u003C/p>\u003Cp>But they’re best used when you need scale, automation, and support – not just a one-off report.\u003C/p>\u003Ch3>3. Community connectors: Best for custom, niche, or internal data sources\u003C/h3>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/040sV2ZDQEI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/040sV2ZDQEI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>When no official connector exists – or when your data lives in a niche platform or internal system – community connectors step in.\u003C/p>\u003Cp>These connectors are built using \u003Ca href=\"https://developers.google.com/apps-script\" target=\"_blank\" rel=\"noopener noreferrer\">Google Apps Script\u003C/a> and can connect Looker Studio to virtually any internet-accessible data source, including custom APIs, internal databases, or public datasets. \u003C/p>\u003Cp>Some are published in the \u003Ca href=\"https://developers.google.com/looker-studio/connector\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio Community Connector Gallery\u003C/a>, while others are deployed privately within organizations.\u003C/p>\u003Cp>\u003Cstrong>Why use them:\u003C/strong>\u003C/p>\u003Cp>Community connectors give you maximum flexibility. \u003C/p>\u003Cp>You can build your own connector from scratch or use one created by an independent developer. They’re ideal when:\u003C/p>\u003Cul>\u003Cli>The platform you need isn’t supported by Google or partner connectors\u003C/li>\u003Cli>You need a very specific data structure or API call\u003C/li>\u003Cli>You want to build a connector for internal use or testing\u003C/li>\u003Cli>You want full control over the connector\u003C/li>\u003C/ul>\u003Cp>Once set up, they behave just like any other connector in Looker Studio – except you’re in control of the logic, fields, and update schedule.\u003C/p>\u003Cp>\u003Cstrong>Who it’s best for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>In-house teams connecting to a custom CRM or proprietary database\u003C/li>\u003Cli>Analysts visualizing data from a public API (e.g., Kaggle, Census, or GKE Usage Metering)\u003C/li>\u003Cli>Developers building and maintaining internal dashboards across departments\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Things to watch out for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Technical setup required\u003C/strong>: You’ll need to write or manage Apps Script code and handle authentication manually\u003C/li>\u003Cli>\u003Cstrong>Limited support\u003C/strong>: No official documentation or customer service unless the developer provides it\u003C/li>\u003Cli>\u003Cstrong>Maintenance burden\u003C/strong>: If the API changes, you’ll need to update the connector yourself\u003C/li>\u003Cli>\u003Cstrong>Not all connectors are reliable\u003C/strong>: Some community-built ones can break or become outdated quickly\u003C/li>\u003C/ul>\u003Cp>For technical teams or companies with niche data needs, community connectors offer unmatched flexibility. But they do require more effort, and ideally someone on your team who’s comfortable working with code.\u003C/p>\u003Cp>With that being said, how do you choose the right type of connector you need? \u003C/p>\u003Ch2>How to choose the right Looker Studio connector\u003C/h2>\u003Cp>To make the right choice for you, consider these three key aspects of Looker Studio connectors:\u003C/p>\u003Col>\u003Cli>The type of platform you need to connect to \u003Ci>(Google vs. non-Google)\u003C/i>\u003C/li>\u003Cli>Team skill level \u003Ci>(data engineers vs. digital marketers)\u003C/i>\u003C/li>\u003Cli>Budget \u003Ci>(free vs. paid)\u003C/i>\u003C/li>\u003C/ol>\u003Cp>Here’s a simple framework to help you decide:\u003C/p>\u003Ch3>Step 1: Is your data in a Google product?\u003C/h3>\u003Cp>If you're using Google Ads, GA4, BigQuery, YouTube, or Search Console—go with a Google connector. It's free, fast, and requires almost no setup.\u003C/p>\u003Ch3>Step 2: Do you need to connect to a third-party platform?\u003C/h3>\u003Cp>If your data lives in Facebook Ads, HubSpot, LinkedIn, Shopify, or similar, you’ll need a partner connector like Supermetrics or Funnel.io. These cost money, but they’re reliable and save hours of manual work.\u003C/p>\u003Ch3>Step 3: Is your source unsupported or internal?\u003C/h3>\u003Cp>If your data is in a custom CRM, internal database, or public API – go with a community Looker Studio API connector. You can either build it yourself or use one shared by another developer.\u003C/p>\u003Ch3>Step 4: What’s your technical comfort level?\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Non-technical teams\u003C/strong>: Stick with Google or partner connectors.\u003C/li>\u003Cli>\u003Cstrong>Developer resources available\u003C/strong>: Community connectors open up powerful custom options.\u003C/li>\u003C/ul>\u003Ch3>Step 5: What’s your budget?\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Free only?\u003C/strong> Google connectors and some community ones will do the job.\u003C/li>\u003Cli>\u003Cstrong>Willing to invest?\u003C/strong> Partner connectors bring speed, automation, and broader platform coverage.\u003C/li>\u003C/ul>\u003Cp>Check out this breakdown of \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-pricing\">Looker Studio pricing\u003C/a> to plan your budget wisely. \u003C/p>\u003Cp>Here’s a simple connector comparison table:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Feature\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Google connectors\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Partner connectors\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Community connectors\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Built by\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Google\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Third-party vendors (e.g., Supermetrics)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Independent developers\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Cost\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Free\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Paid (subscription or usage-based)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Free or custom-built\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Best for\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Google tools\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Non-Google platforms\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Niche, custom, or internal tools\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Ease of setup\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Very easy\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Moderate\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Technical (requires scripting)\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Maintenance & support\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Google-supported\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Vendor-supported\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">DIY or community-supported\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Flexibility & customization\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Low to medium\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Medium to high\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">High\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch2>How to connect data sources in Looker Studio? Step-by-step guides\u003C/h2>\u003Cp>Once you know which connector you need, the next step is connecting data sources to Google Data Studio.\u003C/p>\u003Cp>While the overall workflow is similar for all connectors, the steps – and complexity – vary depending on the type you’re using.\u003C/p>\u003Ch3>1. Setting up Google connectors\u003C/h3>\u003Cp>Google connectors are the simplest to set up – especially if you’re already logged into the right Google account.\u003C/p>\u003Cp>\u003Cstrong>How to do it:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Open your Google Data Studio report (or create a new one).\u003C/li>\u003Cli>Click “Add data” > Browse the gallery > Select your Google data source (e.g., Google Ads, GA4).\u003C/li>\u003Cli>Authorize access using your Google account.\u003C/li>\u003Cli>Select the account/property/table you want to connect.\u003C/li>\u003Cli>Review the fields, configure any options, and click “Add to report”.\u003C/li>\u003C/ol>\u003Cp>That’s it – you’re live.\u003C/p>\u003Cp>\u003Cstrong>Tips:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>For GA4 or BigQuery, you can customize your setup by selecting specific fields, applying filters, or writing queries.\u003C/li>\u003Cli>For ongoing access, ensure the connector uses an account with long-term permissions.\u003C/li>\u003C/ul>\u003Ch3>2. Setting up partner connectors\u003C/h3>\u003Cp>Partner connectors require a few more steps, but the process is still straightforward with a little prep.\u003C/p>\u003Cp>\u003Cstrong>How to do it:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Go to “Add data” > Search for the specific connector (e.g., \u003Ci>Facebook Ads by Supermetrics\u003C/i>).\u003C/li>\u003Cli>Click “Authorize”, and log in using the platform credentials (e.g., Facebook, HubSpot).\u003C/li>\u003Cli>Depending on the vendor, you may also need to enter an API key or link a subscription.\u003C/li>\u003Cli>Choose the accounts/properties and configure your reporting fields.\u003C/li>\u003Cli>Click “Add to report” to start using the data.\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Tips:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Most partner connectors offer filtering, transformation, and field renaming options—use them to clean your data before it hits your dashboard.\u003C/li>\u003Cli>Watch for quota or subscription limits tied to your pricing tier.\u003C/li>\u003C/ul>\u003Ch3>3. Setting up community connectors\u003C/h3>\u003Cp>Community connectors are the most flexible – but they come with a technical setup curve.\u003C/p>\u003Cp>\u003Cstrong>How to do it:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Click “Add data” > Search for a connector, or select “Community Connectors” in the gallery.\u003C/li>\u003Cli>Enter the deployment ID if it’s a private connector.\u003C/li>\u003Cli>Authorize access, and configure the connector settings—this could include:\u003Cul>\u003Cli>API key\u003C/li>\u003Cli>Endpoint URL\u003C/li>\u003Cli>Query parameters or headers\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Once set up, review field mappings and click “Add to report.”\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Tips:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>If you're building your own, use Google Apps Script and follow Google’s connector development guide.\u003C/li>\u003Cli>Keep documentation and error-handling in your script to make troubleshooting easier.\u003C/li>\u003Cli>Use this for custom internal systems, niche APIs, or public datasets.\u003C/li>\u003C/ul>\u003Cp>But are all of these connectors always smooth sailing? Or are there issues you need to be aware of? \u003C/p>\u003Ch2>5 key issues with Looker Studio connectors\u003C/h2>\u003Cp>I scoured Google’s official documentations, \u003Ca href=\"https://whatagraph.com/reviews/looker-studio\">Looker Studio reviews\u003C/a> online, and talked to marketers who’ve previously used the tool. \u003C/p>\u003Cp>Here are the key issues you’ll likely encounter with connectors according to them. \u003C/p>\u003Ch3>❌ Issue: Partner connectors break often \u003C/h3>\u003Cp>Google-native connectors that Looker Studio offer are stable and reliable enough, but third-party connectors built by vendors like Supermetrics or Funnel are notorious for breaking often – making the data on your reports inaccurate or late. \u003C/p>\u003Cp>Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">Achtzehn Grad agency\u003C/a>, experienced this firsthand when she used Supermetrics to pull in non-Google data into Looker Studio. She explained:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Looker Studio is fine if you’re only using Google data, but it gets tricky when you need to connect to other channels. You have to pay extra for Supermetrics, and then there are all these connection issues.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Supermetrics connectors frequently broke, sources failed to load properly, and Tanja had to either waste time fixing them herself or contact Support for help.\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>It’s such a pain to reconnect a lot of sources and accounts – and it takes so much time, which you don’t have when you want a quick report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>✅ Solution: Switch to an all-in-one marketing intelligence platform\u003C/strong>\u003C/p>\u003Cp>This issue was solved when Tanja switched to Whatagraph – an all-in-one marketing intelligence platform. \u003C/p>\u003Cp>Whatagraph comes with\u003Ca href=\"https://whatagraph.com/integrations\"> 55+ native, stable connectors\u003C/a> for both Google and non-Google marketing platforms. This meant Tanja didn’t need to pay for or use third-party connectors and fix connection issues. She raved:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Want to see if Whatagraph is the right fit for you? \u003Ca href=\"https://whatagraph.com/book-a-call\">Talk to our team\u003C/a> and we’ll help you make a decision.\u003C/p>\u003Ch3>❌ Issue: Connectivity and authorization errors\u003C/h3>\u003Cp>Connection failures are a recurring pain point with Looker Studio connectors. \u003C/p>\u003Cp>Users often run into errors like “Missing data source,” “Database connection error,” or “No data set access” due to expired authorizations, missing user permissions, or admin restrictions blocking connector use.\u003C/p>\u003Cp>This means you lose access to critical data mid-report, forcing teams to scramble before client meetings.\u003C/p>\u003Cp>\u003Cstrong>✅ Solution: Reauthorize and check permissions\u003C/strong>\u003C/p>\u003Cp>According to\u003Ca href=\"https://cloud.google.com/looker/docs/studio/troubleshooting-guide\"> Google’s troubleshooting guide\u003C/a>, the fastest way to resolve these issues is to reauthorize the connector under \u003Cstrong>Resource > Manage added data sources > Edit > Authorize\u003C/strong>. \u003C/p>\u003Cp>Make sure the connected account still has the right permissions, and check admin settings if access to connectors is restricted for your organization.\u003C/p>\u003Ch3>❌ Issue: API quota and rate limit errors\u003C/h3>\u003Cp>Many Looker Studio connectors depend on APIs with strict quotas, like Google Analytics 4’s hourly request limits. \u003C/p>\u003Cp>If you hit these quotas – especially when multiple team members pull data simultaneously – your dashboards stop refreshing, leaving reports outdated until the quotas reset.\u003C/p>\u003Cp>This is particularly painful for agencies managing high-volume accounts or frequent automated reporting.\u003C/p>\u003Cp>\u003Cstrong>✅ Solution: Optimize refresh scheduling and data usage\u003C/strong>\u003C/p>\u003Cp>Google recommends three solutions:\u003C/p>\u003Cul>\u003Cli>reducing refresh frequency\u003C/li>\u003Cli>scheduling refreshes during off-peak hours\u003C/li>\u003Cli>and limiting the volume of data requested by refining filters or date ranges. \u003C/li>\u003C/ul>\u003Cp>You can also monitor quota usage to avoid hitting limits repeatedly.\u003C/p>\u003Ch3>❌ Issue: Data blending and join issues\u003C/h3>\u003Cp>Blending data from multiple Looker studio data sources is one of the platform’s most powerful features, but it’s also prone to errors like “One or more join configurations is incomplete” or “Join key incomplete.”\u003C/p>\u003Cp>These issues often result in missing or mismatched data in your charts.\u003C/p>\u003Cp>For agencies that rely on blended performance dashboards, these issues can create misleading insights if unnoticed.\u003C/p>\u003Cp>\u003Cstrong>✅ Solution: Verify join keys and blend logic\u003C/strong>\u003C/p>\u003Cp>Google recommends ensuring each data source used in a blend has valid join keys and checking that all join conditions are complete. \u003C/p>\u003Cp>Avoid blending unnecessary fields and test blended charts incrementally to identify join configuration problems early.\u003C/p>\u003Cp>Another solution (probably a better one) is to aggregate your data outside of Looker Studio – as suggested by \u003Ca href=\"https://www.linkedin.com/in/analyticsnerd/\" target=\"_blank\" rel=\"noopener noreferrer\">Himanshu Sharma\u003C/a>, Founder at OptimizeSmart, GA4 and GTM agency. He said:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Looker Studio is not meant for data manipulation. It is neither a spreadsheet nor a data warehouse. When you manipulate data in Looker Studio, it slows down your report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Instead, manipulate your data in Google Sheets, Google BigQuery, or even in Whatagraph – and then send it to Looker Studio for data visualization. \u003C/p>\u003Cp>This eliminates the connector errors and speeds up your Looker Studio dashboard.\u003C/p>\u003Ch3>❌ Issue: Extract data connector issues\u003C/h3>\u003Cp>\u003Ca href=\"https://cloud.google.com/looker/docs/studio/extract-data-for-faster-performance\" target=\"_blank\" rel=\"noopener noreferrer\">The Extract Data connector\u003C/a> helps improve Looker Studio’s performance by caching data, but it can sometimes fail to display data even when the source is correctly connected. \u003C/p>\u003Cp>This leaves reports blank or outdated, negating the speed benefits the connector is meant to provide.\u003C/p>\u003Cp>\u003Cstrong>✅ Solution: Reconfigure or rebuild extract data sources\u003C/strong>\u003C/p>\u003Cp>If your Extract Data connector fails, Google advises reconfiguring the connector, ensuring all necessary fields are included, and rebuilding the extract if necessary. \u003C/p>\u003Cp>Keeping your extracts lean – only pulling essential data – can also reduce the chance of failures.\u003C/p>\u003Cp>For more solutions on how to fix connector issues and speed up your dashboard, check out this article on “\u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">Why is Looker Studio slow?\u003C/a>”.\u003C/p>","2025-06-27T11:38:16.115Z","2025-06-27T12:03:06.023Z","2025-06-27T11:59:17.493Z",{"id":697,"title":698,"slug":699,"summary":700,"body":701,"read_time":12,"createdAt":702,"updatedAt":703,"publishedAt":704,"errors":31,"table_of_contents":32,"dateReorder":705},2358,"11 Best Looker Studio Report and Dashboard Examples","looker-studio-report-dashboard-examples","\u003Cp>\u003Cspan style=\"color:#000000;\">Looking for Looker Studio report and dashboard examples you can actually use? \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We’ve reviewed dozens of templates to find the best ones for PPC, SEO, eCommerce, CRM, and email reporting—so you don’t waste time on clunky dashboards that break. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Plus, we’ll show you where Looker Studio falls short and how Whatagraph can help you automate reporting with clean, branded dashboards your clients or stakeholders will actually understand.\u003C/span>\u003Cbr> \u003C/p>","\u003Ch2>How We Chose the 11 Best Looker Studio Report and Dashboard Examples\u003C/h2>\u003Cp>When we were looking for the “best” Looker Studio report templates, we kept seeing templates that are old-fashioned, clunky, and with broken widgets. \u003C/p>\u003Cp>But we sifted through all that and picked out the most functional ones for 4 different use-cases: \u003C/p>\u003Cul>\u003Cli>Paid advertising (PPC)\u003C/li>\u003Cli>SEO \u003C/li>\u003Cli>e-Commerce\u003C/li>\u003Cli>CRM & email marketing\u003C/li>\u003C/ul>\u003Cp>Here are the criteria we looked for in the best ones:\u003C/p>\u003Cp>✅ \u003Cstrong>Modern, clean layouts:\u003C/strong> We hand-picked Looker Studio dashboards that look sleek, vibrant, and professional, not stuck in 2014.\u003C/p>\u003Cp>✅ \u003Cstrong>Functional, working widgets:\u003C/strong> We made sure the charts and tables actually update and display data correctly, without errors.\u003C/p>\u003Cp>✅ \u003Cstrong>Goal-focused structure:\u003C/strong> In terms of the structure of these Looker Studio templates, we highlighted the ones that have a clear alignment between business goals and the KPIs shown.\u003C/p>\u003Cp>✅ \u003Cstrong>Easy to customize:\u003C/strong> We picked Looker Studio custom reports you can adapt to your clients’ needs without rebuilding everything from scratch.\u003C/p>\u003Cp>✅ \u003Cstrong>Actionable insights:\u003C/strong> We looked for Looker studio marketing dashboards that include some form of performance summary or explanations, rather than just data-dumps. \u003C/p>\u003Cp>But we’re going to let you in on a little “hack”. With Whatagraph, you don’t even need report templates or dashboard examples anymore. \u003C/p>\u003Cp>You can now have our AI create reports, widgets, and color schemes from scratch—without any manual work.\u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Cul>\u003Cli>Choose “Create with AI” under New Report.\u003C/li>\u003Cli>Type in your prompt about any kind of report you want (e.g. “Create a Google Analytics 4 report that shows the key general metrics and then drill down into the highest performing landing pages.”)\u003C/li>\u003C/ul>\u003Cp>And you’re done! Whatagraph will create a fully-fleshed out report in seconds. \u003C/p>\u003Cp>Want to edit specific widgets? Just type in your prompt and Whatagraph will edit it for you.\u003C/p>\u003Cp>See how it works in this video:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/92089e9a725845b3b1d6b5422c8add3f?sid=6a1ca5b5-7acc-464a-a6f7-2df4438a7ab5\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>But…if you’re choosing to stick with Looker Studio reports, below are the 11 best ones, divided into 4 different use-cases.\u003C/p>\u003Ch2>4 Looker Studio Report Examples for Paid Advertising (PPC)\u003C/h2>\u003Cp>Here are the Looker Studio dashboard templates you’ll see in this section:\u003C/p>\u003Col>\u003Cli>Cross-channel PPC report\u003C/li>\u003Cli>Google Ads report\u003C/li>\u003Cli>LinkedIn Ads report\u003C/li>\u003Cli>Facebook Ads report\u003C/li>\u003C/ol>\u003Ch3>1. Cross-channel PPC report\u003C/h3>\u003Cp>For this, we chose \u003Ca href=\"https://portermetrics.com/en/templates/google-looker-studio/ppc-campaign-performance-porter-reports/\" target=\"_blank\" rel=\"noopener noreferrer\">Porter’s cross-channel PPC report template\u003C/a>. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Porter_s_cross_channel_PPC_report_template_1e26934708.png\" alt=\"Porter's Cross Channel Ppc Report Template - Dashboard with charts, tables, and metrics.\">We love that this dashboard is vibrant, modern, and clean. \u003C/p>\u003Cp>It shows critical metrics across different PPC platforms like TikTok Ads, Meta Ads, X Ads, and LinkedIn Ads—ad spend, impressions, clicks, CTR, CPC, conversions, CPA, and conversion rates—in one interactive view, letting you spot which channels are performing best at a glance.\u003C/p>\u003Cp>You get:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Multi-channel clarity:\u003C/strong> Easily compare spend, clicks, and conversions across channels without toggling between tabs.\u003C/li>\u003Cli>\u003Cstrong>Campaign-level breakdowns:\u003C/strong> See which campaigns and creatives drive the most engagement and conversions.\u003C/li>\u003Cli>\u003Cstrong>Visual pacing charts:\u003C/strong> Track spend and marketing performance over time to ensure budget alignment and detect underperforming campaigns early.\u003C/li>\u003Cli>\u003Cstrong>Engagement, visibility, and conversion views:\u003C/strong> Quickly move from top-level channel metrics to granular campaign-level details.\u003C/li>\u003C/ul>\u003Cp>But keep in mind, with this template you:\u003C/p>\u003Cp>\u003Cstrong>❌ Don’t get actionable insights.\u003C/strong> It’s merely a dump of data (albeit a nicely structured one), but there aren’t any summaries of what went well and what didn’t, recommendations or next steps to take.\u003C/p>\u003Cp>\u003Cstrong>❌ Need to use and pay for third-party connectors.\u003C/strong> Looker Studio only offers free, native connectors for Google-based platforms. But if you want to visualize data from non-Google platforms like TikTok Ads or LinkedIn Ads, you’d need to pay for third-party connectors like Porter, Supermetrics, or Funnel. We wrote extensively about the downsides of this in this \u003Ca href=\"https://whatagraph.com/reviews/looker-studio\">Looker Studio review\u003C/a> piece.\u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"https://reports.live/shared/YERKX5z2J0a5zv3o\">cross-channel PPC report template\u003C/a> solves these two pain points.\u003C/p>\u003Cp>✅ \u003Cstrong>It comes with actionable insights that you can write yourself, or use AI to generate in seconds.\u003C/strong> AI can generate summaries, recommendations, wins, or issues in 18 different languages, so you don’t need to write from scratch. These are also fully editable, so you’re still retaining that human touch. \u003C/p>\u003Cp>✅ \u003Cstrong>It’s an all-in-one marketing intelligence platform\u003C/strong>, meaning you don’t need to use or pay for third-party connectors. You can visualize data from 55+ marketing platforms (both Google AND non-Google ones) through native, stable connectors in seconds. \u003C/p>\u003Cp>In terms of the structure, Whatagraph’s PPC report template starts off with:\u003C/p>\u003Cul>\u003Cli>An overview of the PPC channels used in the report (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads)\u003C/li>\u003Cli>The reporting date period\u003C/li>\u003Cli>Aggregated metrics (impressions clicks, and conversions)\u003C/li>\u003Cli>Metric trends\u003C/li>\u003Cli>Performance summary that gives an overview of what happened during the reporting period\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_report_template_1_9366c5e439.png\" alt=\"Whatagraph PPC Report Template - PPC report showing impressions, clicks, and conversions.\">Next, it goes deeper into:\u003C/p>\u003Cul>\u003Cli>Conversions by channel (Google Ads vs. Facebook Ads)\u003C/li>\u003Cli>Metric breakdown by channel\u003C/li>\u003Cli>All active PPC campaigns and their performance metrics \u003Cstrong>broken down by Account Manager and Region\u003C/strong>\u003C/li>\u003Cli>Wins and recommendations (or action items)\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_report_template_2_889ff68c37.png\" alt=\"Whatagraph PPC Report - A dashboard with conversion data, campaign performance, and recommendations.\">\u003C/p>\u003Cp>Plus, the template is broken down into different “tabs” —one for top-level overview, and then for each channel—in ONE report. \u003C/p>\u003Cp>This means your clients or stakeholders get to see a holistic view of performance in one place rather than having to dig around multiple reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_report_template_3_0ef7dc693d.png\" alt=\"\">In fact, this is what \u003Ca href=\"https://www.linkedin.com/in/tanjastjepanovic/\" target=\"_blank\" rel=\"noopener noreferrer\">Tanja Keglić\u003C/a>, Performance Marketing Manager at Achtzehn Grad agency, loves about us. She said:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>The biggest reason we chose Whatagraph was because of its holistic approach to reporting. We can blend data from different channels and see in one view what's the performance and what needs to be changed.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Plus, Tanja was using a third-party connector, \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics\u003C/a>, to bring in non-Google data into Looker Studio, but the connections were always breaking and she had to waste time manually fixing them herself or contacting Support and waiting.\u003C/p>\u003Cp>This problem was solved after switching to Whatagraph. She never had connection issues again, and she saved 5 hours per report. She said:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very, very fast at loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>2. Google Ads dashboard template\u003C/h3>\u003Cp>For this, we chose \u003Ca href=\"https://lookerstudio.google.com/u/0/reporting/9e5d606e-ca03-468e-a230-f6f2904fe596/page/9YQ6B?utm_source=gds&utm_medium=template&utm_campaign=gds_demo_gsc-gallery\" target=\"_blank\" rel=\"noopener noreferrer\">Data Bloo’s Google Ads report template\u003C/a> for its clean, sleek aesthetics. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_Bloo_s_Google_Ads_report_template_5fa8c57dd5.png\" alt=\"Data Bloo's Google Ads Report Template - Dashboard showing keywords overview and analysis charts.\">It’s broken down into 5 clear sections:\u003C/p>\u003Cul>\u003Cli>Ads overview\u003C/li>\u003Cli>Campaigns\u003C/li>\u003Cli>Keywords\u003C/li>\u003Cli>Audiences\u003C/li>\u003Cli>Time \u003C/li>\u003C/ul>\u003Cp>You get a top-level view of key metrics like impressions, clicks, conversions, and cost per conversion, alongside detailed breakdowns by campaign, keyword, audience type, and location.\u003C/p>\u003Cp>Also, we like how visuals like pie charts, bubble charts, and time-series graphs help you quickly spot trends and performance shifts without getting lost in raw data. \u003C/p>\u003Cp>You can also add filters for device, country, and campaign and analyze data any way you want to. \u003C/p>\u003Cp>But keep in mind,\u003Cstrong> this template is NOT free. \u003C/strong>You’ll need to pay 149 euros to get access to it.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_Bloo_s_Google_Ads_report_template_pricing_9a01e6e8c0.png\" alt=\"Data Bloo's Google Ads Report Template Pricing - Dashboard displaying Google Ads performance metrics.\">This is just another downside of Looker Studio—\u003Cstrong>with it, you’ll always have to open up your pocket if you want something\u003C/strong>—even if it’s very basic.  \u003C/p>\u003Cp>Want to visualize non-Google data? You need to pay for third-party connectors.\u003C/p>\u003Cp>Want to get a nice-looking report template? You need to pay for it. \u003C/p>\u003Cp>Want dedicated customer support? You guessed it. \u003C/p>\u003Cp>Compare this to Whatagraph, where ALL of this is included in your base price. \u003C/p>\u003Cp>✅ 55+ native integrations with marketing platforms \u003C/p>\u003Cp>✅ 100+ ready-made report templates\u003C/p>\u003Cp>✅ Unlimited data blends, custom metrics, and dimensions\u003C/p>\u003Cp>✅ Unlimited dashboards and reports\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager and live-chat support\u003C/p>\u003Cp>✅ AI features like AI chatbot, summary writer, report generator\u003C/p>\u003Cp>This means you don’t need to bother with a million different invoices and tools—you just get one and you’re all set. \u003C/p>\u003Cp>That being said, here’s what Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/google-ads-report\">Google Ads report template\u003C/a> looks like. It starts off with:\u003C/p>\u003Cul>\u003Cli>The cover image you want for your report (e.g. your client’s logo)\u003C/li>\u003Cli>Executive summary section\u003C/li>\u003Cli>Summary of key metrics\u003C/li>\u003Cli>Campaign performance overview\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Google_Ads_report_template_1_b667067305.png\" alt=\"Whatagraph Google Ads Report Template - A dashboard layout with charts, graphs, and data tables.\">On the next page, it breaks down campaign performance, with:\u003C/p>\u003Cul>\u003Cli>Goal pacing \u003C/li>\u003Cli>Summary of key metrics\u003C/li>\u003Cli>Actionable insights for each campaign\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Google_Ads_report_template_2_1ee96a4a5f.png\" alt=\"Whatagraph Google Ads Report Template - A dashboard with campaign performance metrics for three campaigns.\">On the third page, you’ll also get conversion tracking and see exactly how your Google Ads campaigns trickle down into conversions, what’s the average CPCV and ROAS. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Google_Ads_report_template_3_7eae8161f6.png\" alt=\"Whatagraph Google Ads Report Template - Dashboard showing conversion funnel, goals, and campaign data.\">\u003C/p>\u003Ch3>3. Google Display and Video 360 report template\u003C/h3>\u003Cp>The previous template was a paid one, but this time we picked a free \u003Ca href=\"https://lookerstudio.google.com/reporting/a2069547-9c04-4842-8387-7d1901c50d4b/page/jmKcB/preview\" target=\"_blank\" rel=\"noopener noreferrer\">DV360 report template\u003C/a> from Looker Studio itself. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Display_and_Video_360_report_template_8857e10ab9.png\" alt=\"Display & Video 360 Report Template - Screenshot of a data analytics dashboard with charts and filters.\">Unfortunately though, we can’t say anything good about this template other than that it’s free and gets the job done. \u003C/p>\u003Cp>You get five different pages—a summary, hierarchy, creative performance, URL performance, and inventory—giving a comprehensive view of your DV360 campaigns. \u003C/p>\u003Cp>But you’ll notice that the color is dull, the font is meh, and the charts look clunky and outdated.\u003C/p>\u003Cp>Compare that to Whatagraph’s vibrant, sleek, and structured \u003Ca href=\"https://whatagraph.com/google-display-and-video-360-dashboard\">Google Display and Video 360 dashboard\u003C/a>. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Display_and_Video_360_report_template_1a7015ae96.png\" alt=\"Whatagraph's Display And Video 360 Report Template - A dashboard with charts, graphs and performance metrics.\">You get:\u003C/p>\u003Cp>\u003Cstrong>✅ Clear, logical sections:\u003C/strong> Overview, campaigns, audiences, creatives, and placements, so you can find what you need fast.\u003C/p>\u003Cp>\u003Cstrong>✅ Clean, vibrant visuals:\u003C/strong> Uses color intentionally to highlight trends without overwhelming clients.\u003C/p>\u003Cp>\u003Cstrong>✅ Interactive chart variety:\u003C/strong> Time-series graphs, performance funnels, geo maps, and pie charts for intuitive exploration.\u003C/p>\u003Cp>\u003Cstrong>✅ Consistent, modern design:\u003C/strong> Crisp fonts, clear icons, and engaging visuals make reports client-ready by default.\u003C/p>\u003Cp>\u003Cstrong>✅ No manual maintenance:\u003C/strong> Skip rebuilding widgets or fixing connectors—Whatagraph pulls DV360 data automatically.\u003C/p>\u003Ch3>3. LinkedIn Ads dashboard template\u003C/h3>\u003Cp>For the next PPC channel, we chose Coupler.io’s \u003Ca href=\"https://lookerstudio.google.com/u/0/reporting/456e491c-b012-4206-8f46-04261f040ef2/page/p_3p98rzttfd?originpath=%2Flooker-studio-dashboard-examples%2F&_gl=1*16gxrin*_gcl_au*MzY2MTcxMzg3LjE3NTEyNjgyMzc.*_ga*MTkxMDE0OTA1My4xNzQwNTY4MTYy*_ga_YL6VVQXZ1Y*czE3NTEyNjgyMzgkbzUkZzAkdDE3NTEyNjgyMzgkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn Ads dashboard template\u003C/a>.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_s_Linked_IN_ads_dashboard_template_1_9fc1cb650f.png\" alt=\"Coupler Io's Linked In Ads Dashboard Template - A dashboard displaying LinkedIn ads performance metrics with charts and tables.\">\u003C/figure>\u003Cp>The template includes two pages:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Overview:\u003C/strong> This breaks down your data into clear sections—overview metrics, trends for impressions, clicks, CPC, CPM, and a detailed campaign table—so you can easily see what’s working and what needs attention.\u003C/li>\u003Cli>\u003Cstrong>Conversions and leads: \u003C/strong>This page gives you a focused snapshot of how your LinkedIn Ads are driving conversions and leads—and it’s our favorite part about this template.\u003C/li>\u003C/ol>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_s_Linked_In_ads_dashboard_template_2_d464251071.png\" alt=\"Coupler Io's Linkedin Ads Dashboard Template - A dashboard featuring conversion and lead metrics.\">\u003C/figure>\u003Cp>At the top, you get key metrics including total conversions, post-click conversions, post-view conversions, spend, and cost per conversion, with clear indicators showing changes from the previous 30 days.\u003C/p>\u003Cp>And a clean time-series chart shows conversion trends over the month, helping you spot peaks, dips, and performance patterns at a glance. \u003C/p>\u003Cp>Our favorite thing about this page is the simple funnel visualization at the end that shows the journey from impressions → lead form opens → leads. This clearly makes the connection between a vanity metric (impressions) and actual business results (leads).\u003C/p>\u003Cp>But here’s what’s missing from this template:\u003C/p>\u003Cp>❌  Performance breakdown by specific ads\u003C/p>\u003Cp>❌  Customization elements (logos, section headers, images, icons, etc.)\u003C/p>\u003Cp>❌  Goal pacing to show whether you’ve reached the goals—or how far you still need to go to reach the goals you set with your clients or other stakeholders \u003C/p>\u003Cp>This is exactly what Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/linkedin-ads-dashboard\">LinkedIn Ads dashboard\u003C/a> covers. \u003C/p>\u003Cp>You get:\u003C/p>\u003Cp>✅ \u003Cstrong>Performance breakdown by specific ads:\u003C/strong> You can see top-performing campaigns and paid posts at a glance, with impressions, clicks, and post-click conversions for each, making it easy to identify winning creatives and optimize underperformers.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Linked_In_Ads_dashboard_template_content_performance_fb9593fb54.png\" alt=\"Content Performance - A marketing dashboard with six ad previews, showing impressions, clicks, and conversions.\">✅ \u003Cstrong>Customization elements:\u003C/strong> Add your agency’s logo, adjust section headers, and insert images and icons to align the dashboard with your brand or your client’s style—no design compromises.\u003C/p>\u003Cp>✅ \u003Cstrong>Goal pacing:\u003C/strong> Our built-in goal tracking shows your spend, CPC, CPL, and daily budgets against targets in real time, so you know exactly how close you are to hitting client or stakeholder goals and where adjustments are needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Linked_In_ads_dashboard_template_d627bf2f7c.png\" alt=\"LinkedIn Ads Dashboard Template - Dashboard with graphs and charts displaying campaign performance metrics.\">In short, Whatagraph doesn’t just report LinkedIn Ads data—it helps you track performance, showcase your agency’s brand, and demonstrate progress toward goals in a clear, client-friendly way.\u003C/p>\u003Ch3>4. Facebook Ads dashboard template\u003C/h3>\u003Cp>For this one, again, we chose Coupler.io’s \u003Ca href=\"https://lookerstudio.google.com/u/0/reporting/dc60befd-dea5-4aa1-8509-04deac29fc5e/page/p_cyr2s92ktd?originpath=%2Flooker-studio-dashboard-examples%2F,%2Flooker-studio-dashboard-examples%2F&_gl=1*vckabz*_gcl_au*MzY2MTcxMzg3LjE3NTEyNjgyMzc.*_ga*MTkxMDE0OTA1My4xNzQwNTY4MTYy*_ga_YL6VVQXZ1Y*czE3NTEyNjgyMzgkbzUkZzEkdDE3NTEyNjg1MzEkajU1JGwwJGgw\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads dashboard template\u003C/a>. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_s_Facebook_Ads_dashboard_template_2ae8a7cdb1.png\" alt=\"Coupler Io's Facebook Ads Dashboard Template - A dashboard with key metrics, charts, and tables.\">\u003C/p>\u003Cp>This template is divided into two pages:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Overview:\u003C/strong> gives a clear snapshot of Facebook Ads performance with key metrics, trend charts, and a campaign table to see what’s working at a glance.\u003C/li>\u003Cli>\u003Cstrong>Breakdown: \u003C/strong>dives into clicks by demographics, device, and country, helping you understand who’s engaging with your ads and where.\u003C/li>\u003C/ol>\u003Cp>But again, here’s what’s missing from this template:\u003C/p>\u003Cp>❌  Performance summaries and valuable insights\u003C/p>\u003Cp>❌  Customization\u003C/p>\u003Cp>❌  Best performing Facebook Ads\u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/facebook-ads-report\">Facebook Ads report template\u003C/a> fills this gap. You get:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Monthly overview: \u003C/strong>At the very top, your clients get a summary of the most important metrics and events for the previous month—or any other period, for that matter. This section includes a brief overview of the monthly KPI goals and the most important metrics, such as total spend, cost-per-click (CPC), and click-through rate (CTR).\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Facebook_Ads_report_template_overview_85e86344a3.png\" alt=\"Whatagraph's Facebook Ads Report Template Overview - Facebook Ads report template showing performance metrics.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Actionable insights:\u003C/strong> Use our AI to write out performance summaries, recommendations, or wins in 18 different languages—and then edit it to your heart’s content before adding to your report. \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Facebook_Ads_report_template_summary_84838fb05a.png\" alt=\"Whatagraph's Facebook Ads Report Template - Text box with \">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Ads performance: \u003C/strong>This is where you can find a breakdown of all your Facebook Ads creatives and the performance metrics for each, such as the number of clicks on each ad, CTR, frequency, reach, and the total amount spent on that ad.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Facebook_Ads_report_template_ad_performance_70a856c0d1.png\" alt=\"Ad Performance - Facebook ad performance report showing metrics like CTR and link clicks.\">\u003C/p>\u003Ch2>3 Best SEO Dashboard Examples for Looker Studio \u003C/h2>\u003Cp>Here are the examples of Looker Studio dashboard we’ll cover for SEO: \u003C/p>\u003Col>\u003Cli>Google Analytics 4\u003C/li>\u003Cli>Google Search Console\u003C/li>\u003Cli>Google My Business\u003C/li>\u003C/ol>\u003Ch3>5. Google Analytics 4 (GA4) Looker Studio Template\u003C/h3>\u003Cp>For this, we picked \u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-ga4-website-performance\" target=\"_blank\" rel=\"noopener noreferrer\">Supermetrics’ Looker Studio GA4 template\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_looker_studio_template_4_3434fcdc75.png\" alt=\"Supermetrics Looker Studio Template - Dashboard showing top session sources, campaigns, and performance data.\">\u003C/p>\u003Cp>This \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-templates\">Supermetrics template\u003C/a> gives you a clean, high-level overview of Google Analytics data. It’s split into multiple pages: Overview, Channel Performance, Page Performance, and Campaign Performance.\u003C/p>\u003Cp>The layout is functional, and for anyone already familiar with Google Data Studio, it’s a fast way to plug in GA4 data without starting from scratch.\u003C/p>\u003Cp>But there are a few caveats:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Everything is still manual.\u003C/strong> Even though there’s a template available, you’d still need to manually set it up inside of Looker Studio and tweak layouts, adjust filters, or apply custom branding for a client.\u003C/li>\u003Cli>\u003Cstrong>You’ll need to manage the data connection separately.\u003C/strong> If the GA4 connector breaks (which happens more often than you’d like), your charts stop loading, and fixing it isn’t always straightforward.\u003C/li>\u003Cli>T\u003Cstrong>here’s no summary or written explanation. \u003C/strong>You get a lot of numbers, but no interpretation. It’s on you to analyze and explain what the data means.\u003C/li>\u003C/ul>\u003Cp>Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/google-analytics-4-report\">Google Analytics 4 analytics dashboard\u003C/a> eliminates these pain points. You get:\u003C/p>\u003Cp>\u003Cstrong>✅ Performance summary at the top: \u003C/strong>Every Whatagraph GA4 report starts with a short summary of key trends. This can be written automatically by AI or manually by your team. So instead of just showing the numbers, the report explains what they mean.\u003C/p>\u003Cp>\u003Cstrong>✅ Fully brandable layout: \u003C/strong>You can customize the color palette, fonts, logos, and even the report domain — whether you're creating a report for your own company or for a client. Supermetrics (paired with Google Data Studio) can’t do that natively.\u003C/p>\u003Cp>\u003Cstrong>✅ Interactive and filterable charts:\u003C/strong> Want to filter by country, campaign, or channel group? That’s built in. You don’t need to create filters or set up interactions manually, you can just ask AI.\u003C/p>\u003Cp>\u003Cstrong>✅ All-in-one platform: \u003C/strong>Unlike the Supermetrics + Looker Studio combo, Whatagraph handles everything in one place – data connection, cleaning, transformation, and visualization. That means fewer things to break, and fewer tabs to switch between.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Google_Analytics_4_report_template_daf8b3881c.png\" alt=\"Whatagraph Google Analytics - A dashboard with charts displaying website analytics, conversions, and user engagement.\">\u003C/p>\u003Ch3>6. Google Search Console report template \u003C/h3>\u003Cp>For this, we picked Data Bloo’s all-in-one \u003Ca href=\"https://lookerstudio.google.com/reporting/f1837c75-6dd4-4355-9966-ca1785d14302\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console report template\u003C/a> for Looker Studio. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_bloo_s_Google_Search_Console_report_template_6972d36596.png\" alt=\"Data Bloo's Google Search Console Report Template - Dashboard view showing organic overview.\">\u003C/p>\u003Cp>This Looker Studio digital marketing dashboard is broken down into 5 different pages: \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Organic overview: \u003C/strong>Shows Search Console data like total unique pages, keywords, impressions, clicks, CTR, and average position at a glance. Includes time-series trends for clicks, device performance pie charts, keyword rankings, and country performance maps.\u003C/li>\u003Cli>\u003Cstrong>Brand vs. Generic:\u003C/strong> Breaks down performance between brand and generic keywords with impressions, clicks, and CTR. Includes pie charts and trend graphs to compare brand vs generic keyword performance over time.\u003C/li>\u003Cli>\u003Cstrong>Keyword analysis: \u003C/strong>Compares short-tail vs long-tail keyword performance, showing keyword count, clicks, and CTR. Visualizes keyword length distribution and performance trends over time.\u003C/li>\u003Cli>\u003Cstrong>Page rankings: \u003C/strong>Displays keyword rankings across top 3, top 10, top 20, and beyond, with keyword movement tracking. Includes a keyword distribution graph and a table of improved and declined keywords with position changes.\u003C/li>\u003Cli>\u003Cstrong>Time: \u003C/strong>Shows overall performance over time with impressions, clicks, CTR, and average position by month. Bar and line charts help track seasonal trends and performance shifts.\u003C/li>\u003C/ol>\u003Cp>But keep in mind here again that this template is\u003Cstrong> NOT free\u003C/strong>. You’ll need to pay 149 euros to get access. \u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/google-search-console-dashboard\">Google Search Console dashboard\u003C/a> has all these (and comes with all our pricing plans), but with goal pacing widgets, performance summaries, and white-labeling features like custom logos, images, icons, and color schemes.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Google_Search_Console_report_template_93991c35fd.png\" alt=\"Whatagraph's Google Search Console Report Template - Web search performance dashboard with charts and key metrics.\">\u003C/p>\u003Ch3>7. Google My Business Dashboard Template\u003C/h3>\u003Cp>If you have Google My Business campaigns, this \u003Ca href=\"https://lookerstudio.google.com/reporting/3f6d7c6a-e2db-4486-8491-cdcec18646b9/page/p_igpbv35tyc?utm_source=gds&utm_medium=template&utm_campaign=gds_demo_gsc-gallery\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard template\u003C/a> from Data Bloo can be a great resource. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_Bloo_s_Google_my_business_report_template_700ec804a7.png\" alt=\"Data Bloo's Google My Business Report Template - Business dashboard featuring charts, graphs, and key metrics.\">\u003C/p>\u003Cp>Similar to the GSC template above, it’s divided into 5 different pages: \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Business overview: \u003C/strong>Shows impressions, interactions, action rate, clicks, direction requests, call clicks, and reviews at a glance. Includes a time-series chart for tracking impressions over the month and bar charts for platform (Search vs Maps) and day-of-week performance.\u003C/li>\u003Cli>\u003Cstrong>Impressions search: \u003C/strong>Focuses on search impressions, breaking down by device (desktop vs mobile) and day of the week. Includes a trends chart for impressions over time and a detailed table for search analysis by day.\u003C/li>\u003Cli>\u003Cstrong>Customer actions: \u003C/strong>Tracks website clicks, direction requests, and call clicks with individual and total action counts. Includes time-series trends and a day-of-week breakdown for when customers are engaging most.\u003C/li>\u003Cli>\u003Cstrong>Time: \u003C/strong>Displays total impressions, actions, action rates, and key GMB metrics by month in a clean bar and line chart combo. A detailed table below shows monthly breakdowns of impressions, clicks, directions, and calls.\u003C/li>\u003C/ol>\u003Cp>With Whatagraph’s \u003Ca href=\"https://whatagraph.com/google-my-business-reporting-tool\">Google My Business reporting tool\u003C/a>, you can go a step further and even visualize the top comments and reviewers like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Google_my_Business_report_template_0a83dddce0.png\" alt=\"Whatagraph's Google My Business Report Template - Two tables showing sample data for comments and reviewers.\">\u003C/p>\u003Ch2>2 Best eCommerce Dashboard Examples for Looker Studio\u003C/h2>\u003Cp>Here are the examples of Looker Studio dashboard we’ll cover for eCommerce:\u003C/p>\u003Col>\u003Cli>Overall eCommerce dashboard\u003C/li>\u003Cli>Shopify dashboard\u003C/li>\u003C/ol>\u003Ch3>8. Overall eCommerce Dashboard\u003C/h3>\u003Cp>For this, we chose Supermetrics’ \u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-ecommerce-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerce performance overview dashboard\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_e_Commerce_performance_dashboard_template_88c65baa4e.png\" alt=\"Supermetrics eCommerce Performance Dashboard Template - Ecommerce dashboard featuring charts and performance metrics.\">\u003C/p>\u003Cp>This dashboard is structured with a basic top-level summary showing item revenue, transactions, total purchasers, engaged sessions, and conversion rate.\u003C/p>\u003Cp>Below that, it breaks down performance by source in a simple table and attempts to show transaction revenue by country, device, age, and gender.\u003C/p>\u003Cp>While it does the job, the dashboard feels \u003Cstrong>bare and uninspiring\u003C/strong>, with minimal visuals, muted design, and a heavy reliance on plain tables without engaging charts. \u003C/p>\u003Cp>It doesn’t guide you on insights or optimization decision-making, doesn’t come with goal pacing, and is not client-friendly for agency reporting.\u003C/p>\u003Ch3>9. Shopify dashboard template\u003C/h3>\u003Cp>Here again, we chose Supermetrics’ \u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-shopify-overview-report\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify dashboard template\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Shopify_report_template_c7400421b0.png\" alt=\"Supermetrics Shopify Report Template - A dashboard displays sales metrics, charts, and graphs for a Shopify store.\">This Shopify report is much better than the eCommerce one as it’s more vibrant and comes with different varieties of charts. It’s also got a nice lineup of key Shopify metrics like Total sales, average order value, and inventory value.\u003C/p>\u003Cp>It’s definitely an upgrade from Excel or Google Sheets, but it’s still not:\u003C/p>\u003Cp>❌  Interactive\u003C/p>\u003Cp>❌  Branded\u003C/p>\u003Cp>❌  Actionable\u003C/p>\u003Cp>If you’re looking for something like this, Whatagraph’s \u003Ca href=\"https://whatagraph.com/shopify-dashboard\">Shopify report template\u003C/a> is the better choice. \u003C/p>\u003Cp>✅  \u003Cstrong>AI-generated performance summaries:\u003C/strong> Each Whatagraph Shopify report starts with a clear, human-readable summary of key sales and customer trends, written automatically by AI or manually by your team. This turns raw numbers into insights clients can act on.\u003C/p>\u003Cp>✅  \u003Cstrong>Fully customizable and branded:\u003C/strong> Easily add your logos, brand colors, fonts, images, and icons to match your agency or client’s style. You can even share reports on a custom domain—something Supermetrics + Looker Studio can’t natively do.\u003C/p>\u003Cp>✅  \u003Cstrong>Interactive, filterable charts and graphs:\u003C/strong> Filter by product, customer segment, traffic source, or sales channel without manual setup. Want to see sales by country or device type? You can instantly adjust views or add new widgets with a simple AI prompt.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Shopify_report_template_fd155511e0.png\" alt=\"Whatagraph's Shopify Report Template - Business report with key metrics and data visualizations.\n\">\u003C/p>\u003Ch2>2 Best CRM and Email Marketing Dashboards on Looker Studio for Reporting\u003C/h2>\u003Cp>Last but not least, here are the CRM and email marketing dashboards we’ll cover in this section:\u003C/p>\u003Col>\u003Cli>Hubspot reporting template\u003C/li>\u003Cli>Mailchimp reporting template\u003C/li>\u003C/ol>\u003Ch3>10. Hubspot reporting template\u003C/h3>\u003Cp>For this, we chose Coupler.io’s \u003Ca href=\"https://lookerstudio.google.com/u/0/reporting/4bf9abe3-d737-427b-81d1-0058882bb877/page/p_8knliwx36c?originpath=%2Flooker-studio-dashboard-examples%2F,%2Flooker-studio-dashboard-examples%2F&_gl=1*b1o1vl*_gcl_au*MzY2MTcxMzg3LjE3NTEyNjgyMzc.*_ga*MTkxMDE0OTA1My4xNzQwNTY4MTYy*_ga_YL6VVQXZ1Y*czE3NTEyNjgyMzgkbzUkZzEkdDE3NTEyNjk1MTQkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener noreferrer\">Hubspot reporting template\u003C/a> for Looker Studio.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_s_Hubspot_marketing_report_template_68d19f3b05.png\" alt=\"Coupler Io - A dashboard with sales metrics, charts, graphs, and tables.\">\u003C/p>\u003Cp>We like that it’s very comprehensive and vibrant.\u003C/p>\u003Cp>It starts with a summary bar showing closed amount, win rate, close rate, average days to close, pipeline value, open deals, projected amount, and average deal age, making it easy to check pipeline health at a glance.\u003C/p>\u003Cp>The dashboard uses a mix of line charts, bar charts, and tables to show sales pipeline by agent and deal type, deal stage breakdowns, deal amounts by source, and agent performance comparisons. \u003C/p>\u003Cp>It also lists open deals, top and stalled deals, and visualizes reasons for won and lost deals with pie charts, giving a clean, logical structure for sales managers to track pipeline activity.\u003C/p>\u003Cp>Yet, it still doesn’t include:\u003C/p>\u003Cp>❌  Goal pacing\u003C/p>\u003Cp>❌  Actionable insights\u003C/p>\u003Cp>Whereas, Whatagraph’s \u003Ca href=\"https://whatagraph.com/hubspot-dashboard\">Hubspot marketing reporting template\u003C/a> tells a story of MQLs, SQLs, and the pipeline. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Hubspot_report_template_4d496ae0dd.png\" alt=\"Whatagraph's Hubspot Report Template - Dashboard with tables, line graphs, and key performance indicators.\">You’ll get:\u003C/p>\u003Cp>✅ \u003Cstrong>Goal tracking at the top:\u003C/strong> The report shows MQLs, SQLs, leads, and customers against clear monthly targets, with visual goal pacing bars so you can instantly see progress toward your objectives.\u003C/p>\u003Cp>✅ \u003Cstrong>Visual funnel tracking:\u003C/strong> Includes clean funnel charts for leads → MQLs → SQLs → customers, helping you identify drop-offs in your inbound flow.\u003C/p>\u003Cp>✅ \u003Cstrong>Source and geo breakdowns:\u003C/strong> Breaks down leads, MQLs, SQLs, and customers by channel (email, organic, paid) and by country to show where your pipeline is coming from.\u003C/p>\u003Cp>✅ \u003Cstrong>Landing page performance:\u003C/strong> Shows which landing pages generate the most leads and conversions, making it easy to double down on high performers.\u003C/p>\u003Cp>✅ \u003Cstrong>Campaign-level insights:\u003C/strong> Breaks down performance by UTM campaigns to highlight which initiatives are driving pipeline and customer growth.\u003C/p>\u003Cp>✅ \u003Cstrong>Email marketing performance:\u003C/strong> Includes a full funnel view of email campaigns (sent, delivered, opened, clicked, converted) with campaign-specific open and click rates to optimize your email strategy.\u003C/p>\u003Cp>✅ \u003Cstrong>Clean, structured, and scannable:\u003C/strong> Uses logical sections, clear visuals, and consistent tables, making client reporting easier and more actionable than typical Looker Studio dashboards.\u003C/p>\u003Ch3>11. Mailchimp reporting dashboard for Looker Studio\u003C/h3>\u003Cp>Last but not least, let’s end with a vibrant (and very Mailchimp-y) \u003Ca href=\"https://lookerstudio.google.com/u/0/reporting/f8e45167-424f-4ecf-a08b-015f46039d6d/page/9w9FE\" target=\"_blank\" rel=\"noopener noreferrer\">reporting dashboard example from Windsor.ai\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Windsor_ai_Mailchimp_analytics_dashboard_292731fc0a.png\" alt=\"Windsor Ai Mailchimp Analytics Dashboard - Dashboard with charts showing email campaign data and performance metrics.\">\u003C/p>\u003Cp>It does a solid job of showing campaign-level performance side-by-side, with clear charts tracking trends over time and a helpful day-of-week breakdown to see when your audience engages most. \u003C/p>\u003Cp>There’s also a URL table showing which links get the most clicks, helping you spot top-performing CTAs quickly.\u003C/p>\u003Cp>But it’s still missing a lot if you need this for serious reporting. \u003C/p>\u003Cp>There’s no way to track goals, no insight into revenue from your campaigns, and no filters to drill into specific audiences or campaigns. \u003C/p>\u003Cp>It also doesn’t give you any takeaways or recommendations—so you’re left figuring out what the numbers mean on your own. \u003C/p>\u003Cp>Again, if you want these—Whatagraph is the better choice for you—not just for data visualization but also to tell a story with your data and prove the value of your marketing efforts to clients or stakeholders.\u003C/p>\u003Ch2>How to Build a Dashboard Using Looker Studio?\u003C/h2>\u003Cp>Here’s a step-by-step breakdown of how to build marketing reporting dashboards in Looker Studio:\u003C/p>\u003Ch3>1. Choose your template\u003C/h3>\u003Cp>Head to the Looker Studio Template Gallery or grab a template from vendors like Supermetrics, Databloo, Porter, or Coupler.io. Pick one that matches your use case (e.g., Google Ads, SEO, eCommerce).\u003C/p>\u003Ch3>2. Copy the template\u003C/h3>\u003Cp>Open the template and click \u003Cstrong>“Use Template.”\u003C/strong> This will prompt you to connect your own data sources so the template pulls your actual data instead of sample data.\u003C/p>\u003Ch3>3. Connect your data sources\u003C/h3>\u003Cp>Add your Google Analytics, Google Ads, Facebook Ads, or other relevant connectors. Some templates require third-party connectors (often paid), so check compatibility before you start.\u003C/p>\u003Ch3>4. Check and adjust metrics\u003C/h3>\u003Cp>Templates might use metrics you don’t track or need. Review each chart to ensure it’s showing the right KPIs (e.g., replace “Sessions” with “Users” if needed).\u003C/p>\u003Ch3>5. Customize styling\u003C/h3>\u003Cp>Change colors, fonts, and logos to match your brand or client branding, though Looker Studio has limited customization options. Add section headers if the template feels cluttered.\u003C/p>\u003Ch3>6. Share your dashboard\u003C/h3>\u003Cp>Once ready, click “Share” to generate a link for your team or clients. You can embed it into reports or client portals for easy access. \u003C/p>\u003Cp>And that’s all there is to building a Looker Studio dashboard.\u003C/p>\u003Cp>Templates are a great starting point to save time on creating a Looker Studio report, but they often need manual tweaking, and you’ll still need to manage data connectors, styling, and performance issues yourself. \u003C/p>\u003Cp>If you want an even faster route, Whatagraph lets you skip templates altogether by auto-generating dashboards with AI, fully branded and ready to share in minutes. And if you still need dashboard templates for inspiration, we have over a 100 of them.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Chat with our team to get started.\u003C/a>\u003C/p>","2025-07-07T08:00:20.554Z","2025-07-07T08:37:20.811Z","2025-07-07T08:31:18.385Z","2025-07-07",{"id":707,"title":708,"slug":709,"summary":710,"body":711,"read_time":62,"createdAt":712,"updatedAt":713,"publishedAt":714,"errors":31,"table_of_contents":32,"dateReorder":715},2359,"7 Best Improvado Competitors and Alternatives in 2024","improvado-competitors-and-alternatives","\u003Cp>Improvado is a powerful marketing data aggregation, but many find it complex, expensive, and difficult to use.\u003C/p>\u003Cp>To help you find the best Improvado competitor, I did three things:\u003C/p>\u003Cul>\u003Cli>Spoke with our customers who previously used Improvado\u003C/li>\u003Cli>Dug through online reviews and community forums to find the best alternatives\u003C/li>\u003Cli>Tested each tool ourselves\u003C/li>\u003C/ul>\u003Cp>Full disclosure—one of the tools on this list is ours. But that’s because we genuinely believe Whatagraph solves the biggest pains marketers face with Improvado.\u003C/p>\u003Cp>We’re not here to bash our competitors, though. We’ve researched each tool thoroughly (and even tried them ourselves) so you can get a clear picture of what they’re great at—and whether they’re the right fit for you.\u003C/p>\u003Cp>By the end of this article, we hope you’ll find an Improvado alternative that fits your workflow, your team, and your clients—whether it’s us or not.\u003C/p>","\u003Cp>Based on ex-Improvado users we’ve talked to and online reviews, here are the key issues with the platform:\u003C/p>\u003Cp>\u003Cstrong>❌ Requires a separate visualization tool:\u003C/strong> Improvado doesn’t have built-in dashboards ready for client reporting. You need to use an external data visualization tool like Looker Studio which adds friction and costs.\u003C/p>\u003Cp>\u003Cstrong>❌ Technical lift and complexity: \u003C/strong>Users report that Improvado is not beginner-friendly. You’d need a developer or data specialist to set up data models, manage Looker dashboards, and maintain workflows. This makes it challenging for marketers who don’t have technical background or in-house engineers. \u003C/p>\u003Cp>\u003Cstrong>❌ Limited customization: \u003C/strong>While Improvado offers some customization, users find that it’s not enough for building tailored dashboards across multiple clients or campaigns, especially when using Looker Studio without advanced Looker expertise.\u003C/p>\u003Cp>\u003Cstrong>❌ Opaque and expensive pricing: \u003C/strong>Users share that Improvado’s pricing isn’t transparent, requiring sales calls to get quotes. Many agencies and small businesses find it expensive for what it offers, especially when adding the extra cost of Looker Studio.\u003C/p>\u003Cp>\u003Cstrong>❌ Slow, clunky onboarding:\u003C/strong> Users report a long setup process before Improvado becomes manageable. Even after setup, maintaining data pipelines and troubleshooting issues often delays getting actionable insights. \u003C/p>\u003Cp>And users also note that support during onboarding and troubleshooting can be slow or lack clear communication, making it difficult to resolve technical issues quickly.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>If you’re experiencing one (or all) of these issues, we’ve got your back. \u003C/p>\u003Cp>In this article, we’ll take you through 7 best Improvado alternatives which are a mix of all-in-one marketing analytics tools and data aggregators. \u003C/p>\u003Ch2>7 Best Improvado Competitors and Alternatives in 2024\u003C/h2>\u003Cp>In a nutshell, here are the 7 best Improvado competitors and alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Fivetran\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Tableau\u003C/li>\u003C/ol>\u003Cp>Want a complete feature comparison of these tools? Find it in this \u003Ca href=\"https://docs.google.com/spreadsheets/d/1xY6DP6hbe49feRgnq2-JGWiSiRLKThPna1yt2RH2d6U/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">free Google Sheets\u003C/a> and copy it for your own use. Here’s a little sneak peek:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Adverity_alternatives_feature_comparison_f185789098.png\" alt=\"\">\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Medium to large marketing agencies and teams with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/cRRlzVRm6W8?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/cRRlzVRm6W8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is an all-in-one marketing intelligence platform that makes it refreshingly easy to connect, organize, visualize, and act on your marketing data in one place.\u003C/p>\u003Cp>In a nutshell, here’s what you can do on Whatagraph:\u003C/p>\u003Col>\u003Cli>Bring data from \u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors. \u003C/li>\u003Cli>Easily organize your data—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>Ask AI to create reports by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>Customize reports in seconds by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>Analyze your data with granular filters and tags. Spot trends, compare performance, and \u003Ca href=\"https://whatagraph.com/performance-monitoring\">get actionable insights\u003C/a> from your data in seconds. \u003C/li>\u003Cli>Share reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_marketing_intelligence_platform_f19eb30617.png\" alt=\"Whatagraph Marketing Intelligence Platform - A dashboard displaying social media campaign performance data.\">But how does Whatagraph compare against Improvado exactly? Let’s get down to business.\u003C/p>\u003Ch3>Improvado vs. Whatagraph: Head-to-head Comparison\u003C/h3>\u003Cp>Here are four key ways Whatagraph solves the pain points of Improvado:\u003C/p>\u003Ch3>1. ​​All-in-one platform, no separate tools needed\u003C/h3>\u003Cp>One of the biggest frustrations we hear from Improvado users is that you need to pair it with Looker Studio (or another BI tool) just to build and share dashboards.\u003C/p>\u003Cp>An ex-Improvado user summed it up perfectly on a call:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Our main concern with Improvado is you need to create your dashboards from Looker, but we don’t have any knowledge or specialty in that. It’s quite complicated for us. And whenever we need help, we don’t have a data person to support us, and changes don’t always stick in Looker.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Improvado does handle data aggregation well, you’re left managing two separate tools, two support teams, and two invoices—plus all the headaches of learning \u003Ca href=\"https://whatagraph.com/reviews/looker-studio\">Looker Studio\u003C/a> just to build reports.\u003C/p>\u003Cp>\u003Cstrong>What makes Whatagraph the best Improvado alternative\u003C/strong> is that it’s not just a data aggregator—it’s an all-in-one marketing intelligence platform.\u003C/p>\u003Cp>With Whatagraph, you can connect your data, clean it, create and share reports, extract insights, and make fast decisions—all without ever leaving the platform.\u003C/p>\u003Cp>This means you DO NOT need to:\u003C/p>\u003Cp>❌ Learn how to use so many different tools – like Improvado and Looker Studio\u003C/p>\u003Cp>❌ Pay for separate tools and connectors\u003C/p>\u003Cp>❌ Deal with different invoices and Customer Support teams\u003C/p>\u003Cp>You pay for one tool, you use one tool, and you get everything under one roof. \u003Ci>(Imagine how much time, brainspace, and money you can save.)\u003C/i>\u003C/p>\u003Cp>In fact, we’ve got just the right kind of story for you.\u003C/p>\u003Cp>Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven agency\u003C/a>, was using a data aggregator + Looker Studio to create reports, which was a massive headache for her. \u003C/p>\u003Cp>She told us in \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">this case study\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>The first report I created on Looker Studio took me 40 hours—and it was slow and always breaking. The entire setup was just time consuming, frustrating, and a constant guessing game.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>But this changed when she switched to an all-in-one platform like Whatagraph. \u003C/p>\u003Cp>She saved a whopping \u003Cstrong>63 hours per month on reporting which translated into $9K+ savings for clients\u003C/strong>—and democratized insights for clients and teams. \u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>With Looker Studio, everything was muddled, but Whatagraph has opened up transparency and communication. Our relationships with clients have been amazing, and we’ve even been able to retain them longer.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>2. Zero learning curve, extremely easy to use\u003C/h3>\u003Cp>Another recurring theme in Improvado reviews is how difficult it is for the average marketer to use. \u003C/p>\u003Cp>One user put it plainly: \u003Ci>“I wouldn’t say this is a tool marketers or beginners can use. You’ll need a developer depending on what you are looking to do.”\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_review_technical_experience_cee89a8a54.png\" alt=\"Improvado Review - A review highlighting a 2.5/5 star rating, \">\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-11028164\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Another user shared that while they liked having their data in one place, the setup took a long time and was time-intensive before it became manageable.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improavdo_review_difficult_to_use_54adc2527b.png\" alt=\"Improavdo Review - User review with a star rating and written feedback.\n\">\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10244035\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>In short, \u003Cstrong>Improvado often feels like it’s built for data engineers—not marketers. \u003C/strong>If you don’t have technical expertise, you’ll end up spending extra time (or budget) to get your reports up and running.\u003C/p>\u003Cp>And don’t forget: you still need to use an external data visualization tool like \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a>, which is another tool you need to learn how to use.\u003C/p>\u003Cp>In contrast, with Whatagraph \u003Cstrong>marketers can stay marketers—not become data scientists.\u003C/strong> You don’t need to learn complex workflows, run SQL queries, or build Looker dashboards to turn your data into reports.\u003C/p>\u003Cp>With our newly released Whatagraph IQ, you don’t even need to build reports manually anymore. Just tell the platform what you need, and it does the heavy lifting for you:\u003C/p>\u003Cp>✅ \u003Cstrong>IQ Report\u003C/strong>: Create entire reports from a single prompt—complete with layouts, widgets, and the metrics you need, without digging through settings.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_report_generation_a55c59698f.png\" alt=\"Whatagraph IQ Report Generation - Interface to create a report with several options.\">\u003C/p>\u003Cp>✅ \u003Cstrong>IQ Theme\u003C/strong>: Upload a brand guide screenshot or type a prompt, and Whatagraph will detect fonts and colors and apply them to your report in seconds—keeping everything on-brand without manual work.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_report_branding_42e76aca24.png\" alt=\"Whatagraph IQ Report Branding - Screenshot of a dashboard with branding customization options.\">\u003C/p>\u003Cp>✅ \u003Cstrong>IQ Summaries\u003C/strong>: Let AI generate clear, client-friendly insights and performance summaries in 18 languages, saving you hours writing updates for clients.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_insights_generation_1e3e96f8eb.png\" alt=\"Whatagraph IQ Insights Generation - Text widget showing a summary of Facebook Ads performance.\">\u003C/p>\u003Cp>✅ \u003Cstrong>IQ Chat\u003C/strong>: Need a quick campaign breakdown or performance analysis? Ask directly in your report and get instant, accurate insights from your connected data—\u003Cstrong>no hallucination, no security breaches.\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_AI_chatbot_a98969f0e4.png\" alt=\"Whatagraph IQ AI Chatbot - A chatbot displays a list of click-through rates from June 2024 to April 2025.\n\">\u003C/p>\u003Cp>\u003Cstrong>✅ IQ Dimensions: \u003C/strong>Describe how you want your data organized—like grouping campaign names by category or sorting product reviews by language—and let AI create clean, consistent custom dimensions for you, automatically.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_custom_dimensions_98cafb3489.png\" alt=\"Whatagraph IQ Custom Dimensions - Interface showing prompt to group Facebook Ads campaign names into categories.\n\">\u003C/p>\u003Cp>Compare all this to Improvado, and you can clearly see how Whatagraph is going to save you massive time, brainspace, and money. \u003C/p>\u003Ch3>3. Amazing Customer Support + Customer Success that doesn’t lack \u003C/h3>\u003Cp>Another recurring frustration agencies share about Improvado is inconsistent customer support and customer success experiences.\u003C/p>\u003Cp>As one user put it in a review that they’ve had \u003Ci>“some trouble with their account reps”\u003C/i> and that they \u003Ci>“have not been as easy to work with or as knowledgeable”\u003C/i>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improavdo_sales_rep_f2f1c7427f.png\" alt=\"Improavdo Sales Rep - A customer review of Improvado, dated 2/14/2024.\">\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9230640\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>With Whatagraph, however, we are dedicated to your success and we show that consistently.\u003C/p>\u003Cp>Once you sign on with us, you’ll get:\u003C/p>\u003Cp>✅ Fast, friendly, human support via live chat, with real people who understand marketing reporting and replies within 4 minutes and resolves most issues within 4 hours.\u003C/p>\u003Cp>✅ Dedicated Customer Success Managers for onboarding, training, and proactive check-ins to help you get value—not just tickets closed.\u003C/p>\u003Cp>✅ Hands-on help with your reports, integrations, and data workflows, so you’re never left to figure it out alone.\u003C/p>\u003Cp>✅ An extensive, easy-to-navigate \u003Ca href=\"https://help.whatagraph.com/en/\" target=\"_blank\" rel=\"noopener noreferrer\">Help Center\u003C/a> if you prefer self-serve learning.\u003C/p>\u003Cp>We’ve heard it time and again from agencies that switched from Improvado and other tools: \u003Cstrong>the difference in support quality alone is worth the move to Whatagraph.\u003C/strong>\u003C/p>\u003Cp>Take Kim Strickland from Peak Seven, for example. She told us:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>I've joked about this often—with Whatagraph, we're not paying for a reporting system. We're paying for customer support. There's a level of dedication from the Whatagraph team that you don't often experience anywhere else.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Whenever Kim ran into roadblocks, she simply reached out to our live chat support and had issues resolved within an hour. For bigger issues, the team kept her updated until they were fully resolved.\u003C/p>\u003Cp>This was a stark contrast to Looker Studio, which doesn’t even come with customer support, and to other complex reporting setups that leave agencies on their own.\u003C/p>\u003Cp>\u003Cstrong>Beyond fast support, we actively listen to our customers to implement new features and improve existing ones. \u003C/strong>\u003C/p>\u003Cp>This is exactly what Stef Oosterik, Quality Manager at Dtch. Digitals loves about us. He told us in \u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">this case study\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>I’d say 80 to 90% of the necessary features we’ve requested have been implemented. Clients are satisfied with the reports and dashboards and they tell us this is the way forward for us.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>And if you think these case studies are biased (they’re not), you’d be happy to know that we constantly get high praises for our customer support in online reviews. Here’s one for example:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_review_customer_support_4ec4fad9dc.png\" alt=\"Whatagraph Review - Customer review with rating, date, and details of user experience.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10926049\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>4. Straightforward pricing, no hidden fees\u003C/h3>\u003Cp>Improvado’s pricing often catches teams off guard. It’s not just that it’s expensive, especially for smaller businesses and startups—it’s also that the structure can feel unclear, with unexpected costs as you add connectors or need more advanced features.\u003C/p>\u003Cp>One reviewer put it simply:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_review_expensive_e2859e0cce.png\" alt=\"Improvado Review - Text listing dislikes about Improvado: cost and customization options.\">\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>And even with the higher price point, the customization options sometimes don’t go far enough for agencies with specific reporting needs, making it hard to justify the investment.\u003C/p>\u003Cp>At Whatagraph, we believe you should always know exactly what you’re paying for—and get full value for it.\u003C/p>\u003Cp>Our pricing is straightforward and transparent, with every plan including:\u003C/p>\u003Cp>✅ 55+ fully-managed, stable integrations\u003C/p>\u003Cp>✅ Custom integrations via API, Google Sheets, and BigQuery\u003C/p>\u003Cp>✅ Unlimited dashboards and reports\u003C/p>\u003Cp>✅ Unlimited data blends, custom metrics, and dimensions\u003C/p>\u003Cp>✅ AI-powered report builder, widget generator, and performance summary writer\u003C/p>\u003Cp>✅ AI chatbot for instant insights\u003C/p>\u003Cp>✅ Data transfer to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager + fast live chat support\u003C/p>\u003Cp>We’re not going to claim we’re “cheap.” But we guarantee you’ll never find yourself in a situation where you need to drop hundreds more to unlock “premium” features or pay extra just to get a proper onboarding session.\u003C/p>\u003Cp>Plus, and it’s a HUGE plus, you won’t have to pay for any more tools like Looker Studio. You get everything—both data connectors and reports—in one place.\u003C/p>\u003Cp>In fact, as one G2 reviewer put it, Whatagraph is a \u003Ci>“sizable investment”\u003C/i> but for the time saved, we’re \u003Ci>“worth it\"\u003C/i>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_positive_review_sizeable_investment_1ad0729c06.png\" alt=\"Whatagraph Positive Review - A customer testimonial with a 4.5/5 rating and positive comments.\n\">\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10956471\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Convinced Whatagraph is the best alternative to Improvado? \u003Ca href=\"https://whatagraph.com/book-a-call\">Talk with our team today\u003C/a>. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>AI report and widget generator\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends—AI custom dimensions generator\u003C/li>\u003Cli>AI chatbot and performance summary writer\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Goal pacing and alerts\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing via email, links to live dashboards, and exports to Excel, PDF, and CSV\u003C/li>\u003Cli>No-code data transfer to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users:\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>“\u003C/strong>The dashboards are clean, easy to build, and perfect for client reporting. It pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without any hassle. I love how I can set up automated reports that look great and are client-ready. No more fiddling with spreadsheets or wasting time building slides.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-11069239\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Apart from all the valuable things the tool has in itself, throughout the years we've chatted with their support for minor issues multiple times, and they were very quick to fix everything of even make improvements based on our feedback. Stellar group of people, these.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10926049\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Whatagraph is an extremely user-friendly reporting tool that helps us communicate the key aspects of our clients' digital marketing in practically real-time.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10795471\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing intelligence platform with stable connectors\u003C/li>\u003Cli>0 manual work required with Whatagraph IQ\u003C/li>\u003Cli>Extremely easy to use by anyone\u003C/li>\u003Cli>High customization for both your data and reports\u003C/li>\u003Cli>Fast campaign insights and summaries\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>57 integrations might not be enough for you\u003C/li>\u003Cli>Only 2 data destinations (as of July 2025)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Pricing\u003C/strong>\u003C/p>\u003Cp style=\"margin-left:0px;\">Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities.\u003C/p>\u003Cp style=\"margin-left:0px;\">You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Ch2>2. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Marketers and agencies who want a data pipeline with built-in, ready-to-use dashboards for quick performance visualization\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Before we move into more all-in-one marketing reporting tools, let’s look at data aggregators similar to Improvado—and Funnel.io is one of them.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">Funnel.io\u003C/a> is a marketing data integration and ETL platform that helps you collect, clean, and organize data from 500+ advertising, analytics, and CRM sources.\u003C/p>\u003Cp>If your goal is to automate pulling data from everywhere into a single hub and send it to your BI tools like Looker Studio, Tableau, or Power BI, Funnel does this reliably and at scale.\u003C/p>\u003Cp>Unlike Improvado, Funnel comes with native visualization dashboards—although they’re still a bit limited. \u003C/p>\u003Cp>\u003Ca href=\"https://funnel.io/blog/funnel-dashboards-are-here\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel themselves say\u003C/a> they “aren’t some kind of Tableau or Looker Studio killer” but that it does the job for marketers who need to visualize data quickly and prove their performance to stakeholders. But we dare say they’re not as branded or professional-looking enough to be appropriate for client reporting.\u003C/p>\u003Cp>However, Funnel’s interface is intuitive for initial setup, and its “Data Explorer” tool makes it easy to run quick, ad hoc analysis on your cleaned data before pushing it to your dashboards. \u003C/p>\u003Cp>If you already have a BI workflow and simply need a strong, flexible data pipeline (with a basic visualization dashboard), Funnel is a solid fit.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ connectors for advertising, analytics, CRM, and eCommerce platforms\u003C/li>\u003Cli>Customizable data mapping and harmonization across channels\u003C/li>\u003Cli>Flexible file import for unsupported platforms\u003C/li>\u003Cli>Works seamlessly with Looker Studio, Tableau, Power BI, and Google Sheets\u003C/li>\u003Cli>Data Explorer for ad hoc exploration and quick checks\u003C/li>\u003Cli>ISO 27001, SOC 2 Type II, GDPR & CCPA compliance\u003C/li>\u003Cli>HTTPS encryption, multi-factor authentication, and SSO support\u003C/li>\u003Cli>Basic native dashboards for internal reporting\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“The best thing I've found while using it is you can almost do EVERYTHING you would like to, and it is quite easy to figure out. And if you can't do something, the amazing staff will help you so quickly and if it's possible they know it.” (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9453891\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Funnel is only as good as the other services you have in your data stack. You will want to layer in a good data warehouse and visualization tool to transform the data being collected into something actionable.” (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-11259870\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Although the tool is powerful and useful, the incremental price increase makes it a bit harder to sell to our executives, and we need to continuously pause data sources if we no longer use them to save previous flexpoints.” (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9384992\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Extensive connector library for broad data coverage\u003C/li>\u003Cli>Automates manual data pulls, saving time across accounts\u003C/li>\u003Cli>Clean, analysis-ready data for downstream reporting\u003C/li>\u003Cli>Plays well with existing BI stacks, allowing teams to keep preferred workflows\u003C/li>\u003Cli>Customizable dimensions and metrics to align naming across channels\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>No built-in advanced dashboarding or client-ready reporting\u003C/li>\u003Cli>Usage-based “flexpoint” pricing can add up quickly\u003C/li>\u003Cli>Advanced transformation and cleanup may require technical expertise\u003C/li>\u003Cli>Native dashboards are basic and not designed for client delivery\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel.io Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io uses a flexpoint-based pricing model. Flexpoints are credits consumed based on the number of data connectors, destinations, and data volume you use. \u003C/p>\u003Cp>Pricing varies significantly based on usage and requirements:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Connectors\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Destinations\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Flexpoints (Monthly)\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Typical Price Range\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Notes\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Free\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">4\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">1\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">400 (free)\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">$0\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Limited features and connectors\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Starter\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">121\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">3\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">500\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">~$1.2/flexpoint/month\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">For small teams, limited connectors\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Business\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">579+\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Multiple\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">500+\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">$399–$1,100+/month\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">More integrations, custom connectors\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Enterprise\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">590+\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Custom\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Custom\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">$1,500–$2,500+/month\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Advanced features, custom pricing\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>Please note though that these prices are just estimates, since Funnel itself doesn’t share their pricing publicly.\u003C/p>\u003Cp>You can get a more detailed pricing breakdown in this \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel.io review\u003C/a> guide we recently wrote. \u003C/p>\u003Ch2>3. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Agencies and data-driven teams that want to automate marketing data pulls and feed it into their existing dashboards and spreadsheets\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data pipeline tool designed to pull marketing data from 130+ platforms and send it directly into Google Sheets, Looker Studio, Excel, or a data warehouse for reporting and analysis.\u003C/p>\u003Cp>It’s especially popular among small agencies and SMBs because it’s easy to set up for basic data aggregation tasks.\u003C/p>\u003Cp>While you still need to use a separate visualization tool (like Improvado), Supermetrics is easier to use and more “plug-and-play”. You can easily set up scheduled refreshes, automate recurring reports, and customize which metrics and dimensions you want to pull for each client or campaign.\u003C/p>\u003Cp>It’s also cheaper—especially if you only need one source platform (e.g. Google Analytics) and one destination like Looker Studio. You also won’t be locked into heavy enterprise-level contracts just to get started.\u003C/p>\u003Cp>However, do be warned that prices can balloon to hundreds of dollars a month if you need more source platforms and destinations. \u003C/p>\u003Cp>Get a full breakdown in this \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics review\u003C/a> guide.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">Supermetrics connectors\u003C/a> across marketing, advertising, analytics, and eCommerce platforms\u003C/li>\u003Cli>Direct data pipelines into Google Sheets, Looker Studio, Excel, BigQuery, and Snowflake\u003C/li>\u003Cli>Customizable data pulls with granular metric and dimension selection\u003C/li>\u003Cli>Scheduled refreshes and automated recurring reports\u003C/li>\u003Cli>Supports custom metrics and dimensions\u003C/li>\u003Cli>Data warehousing and storage options for historical data\u003C/li>\u003Cli>Team and user management with permissions\u003C/li>\u003Cli>GDPR and CCPA compliant, HTTPS encryption\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets and BigQuery.” (\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10920809\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“The costs for additional output tools is crazy high.” (\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10905990\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Adobe Analytics connector could be a bit easier to deal with. The server Outh does not work as expected when set up so I had to use the 2-week token (which is a pain to keep reauthorizing). Occasionally data sync issues with the Hubspot connector.” (\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10224069\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up for automated data pulls\u003C/li>\u003Cli>Broad connector library across major marketing platforms\u003C/li>\u003Cli>Works seamlessly with Google Sheets, Looker Studio, and Excel\u003C/li>\u003Cli>Lets you build highly custom reports with granular data control\u003C/li>\u003Cli>Flexible, modular pricing (despite cost complaints)\u003C/li>\u003Cli>Saves marketing agencies and SMBs significant manual reporting time\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Pricing can add up as you add connectors and data destinations\u003C/li>\u003Cli>Occasional reliability issues with connectors and data pulls\u003C/li>\u003Cli>Requires external visualization tools for dashboards\u003C/li>\u003Cli>Advanced configurations can get complex\u003C/li>\u003Cli>Mixed reviews on support responsiveness\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Pricing\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics pricing\u003C/a> is modular and varies based on the destination (e.g., Google Sheets, Looker Studio, BigQuery) and the number of data sources you need.\u003C/p>\u003Cp>While exact pricing depends on your configuration, as of 2025, plans typically start around $69–$199 per month per data destination, with additional costs for extra connectors, higher data volumes, and advanced features like data warehousing.\u003C/p>\u003Cp>The good thing is Supermetrics offers a 14-day free trial so you can test it out before committing. \u003C/p>\u003Ch2>4. Fivetran\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Data teams and companies with a data warehouse who want automated, reliable pipelines for \u003Ci>all\u003C/i> their data—not just marketing.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/TT85JYrCtIw?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/TT85JYrCtIw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/fivetran-competitors\">Fivetran\u003C/a> is an ELT/ETL data platform built to move data from hundreds of sources into your data warehouse without constant maintenance. \u003C/p>\u003Cp>It’s known for its \u003Ci>“set-and-forget”\u003C/i> automation, handling schema changes and syncing data in the background so your team can focus on analysis, not pipeline firefighting. \u003C/p>\u003Cp>If you already have Snowflake, BigQuery, or Redshift in your stack, Fivetran slots right in as the ingestion engine, pulling data from SaaS, databases, and cloud storage, and delivering it in a clean, analysis-ready state.\u003C/p>\u003Cp>Compared to Improvado, which focuses on marketing data and requires more manual management (and often developer help) for advanced ETL, Fivetran is a reliable, scalable option for organizations looking to centralize \u003Ci>all\u003C/i> business data.\u003C/p>\u003Cp> It shines in automation, connector breadth (with 700+ integrations), and minimizing engineering overhead. \u003C/p>\u003Cp>However, it’s worth noting Fivetran doesn’t offer built-in dashboards or reporting—you’ll need a BI tool like Looker or Tableau for visualization.\u003C/p>\u003Cp>If you want a tool that quietly moves data from point A to point B, scales as your business grows, and reduces the need for custom pipeline builds, Fivetran is worth a look.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>700+ connectors across SaaS, databases, cloud storage, and more\u003C/li>\u003Cli>Fully automated schema management and pipeline monitoring\u003C/li>\u003Cli>Flexible sync frequencies (default 6h, as fast as 1m on Enterprise plans)\u003C/li>\u003Cli>SOC 1 & 2, ISO 27001, PCI DSS, HIPAA, GDPR, and CCPA compliant\u003C/li>\u003Cli>Integration with dbt and other transformation tools\u003C/li>\u003Cli>REST API and SDKs for building custom connectors\u003C/li>\u003Cli>Reliable “set-and-forget” syncing with alerts for failures\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Fivetran Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Fivetran excels at doing one thing incredibly well: reliably syncing data from multiple SaaS tools into a central data warehouse like BigQuery. The setup is remarkably fast—most connectors are essentially plug-and-play, with minimal configuration.” (\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-11328820\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“The pricing model can become expensive at scale, especially when dealing with large volumes of data or many connectors.” (\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10359367\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Fivetran consulting takes care of the integration and maintenance which removes the hassle of onsite maintenance. They have a good customer support team that can answer questions in a timely manner.” (\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-11290425\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Extremely broad connector library for diverse business data\u003C/li>\u003Cli>Plug-and-play setup with intuitive UI for initial configuration\u003C/li>\u003Cli>Automated schema drift management reduces manual work\u003C/li>\u003Cli>Scales easily with your data needs\u003C/li>\u003Cli>Excellent documentation and onboarding support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>No built-in dashboards—requires a BI tool for reporting\u003C/li>\u003Cli>Advanced transformations require dbt or SQL (technical know-how needed)\u003C/li>\u003Cli>Usage-based pricing can get expensive at scale\u003C/li>\u003Cli>Occasional sync delays and connector-specific hiccups\u003C/li>\u003Cli>Support can be slow on lower-tier plans\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Fivetran Pricing\u003C/strong>\u003C/p>\u003Cp>Fivetran uses a usage-based pricing model based on Monthly Active Rows (MAR)—charging for the unique rows synced each month. \u003C/p>\u003Cp>In 2025, they shifted to per-connector pricing, which can increase costs if you use many similar-sized connectors.\u003C/p>\u003Cul>\u003Cli>Starter pricing: Plans often start around $12,000/year minimum with annual contracts.\u003C/li>\u003Cli>Pricing scales with volume, number of connectors, and sync frequency.\u003C/li>\u003Cli>Faster syncs (as quick as 1-minute intervals) and advanced support require Enterprise plans.\u003C/li>\u003Cli>Good news: if you’re a Y Combinator startup, you can get $50K in free usage credits.\u003C/li>\u003C/ul>\u003Cp>The short version: Fivetran’s pricing can add up quickly, so you’ll want to calculate your needs carefully before scaling.\u003C/p>\u003Cp>Get a full breakdown of the pricing in this \u003Ca href=\"https://whatagraph.com/reviews/fivetran\">Fivetran review\u003C/a> guide.\u003C/p>\u003Ch2>5. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Mid-sized businesses and agencies that need flexible dashboards without paying enterprise prices\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_879ab160bb.svg\" alt=\"Klipfolio dashboard.svg\">We’ve covered different types of data aggregators that are competitors to Improvado, but now let’s look at some more all-in-one reporting and data analytics tools—starting with Klipfolio. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\">Klipfolio\u003C/a> is a cloud-based business intelligence platform designed for building custom dashboards and tracking KPIs in real-time. It supports 140+ integrations (we counted them one by one), letting you pull data from a wide range of sources. \u003C/p>\u003Cp>Where Klipfolio shines is flexibility—you can customize your dashboards with detailed “Klips” (widgets) and build advanced metrics. But be prepared: Klipfolio is technical, and you’ll need to know your way around SQL or even hire a developer to get the most out of it.\u003C/p>\u003Cp>However, unlike Improvado, which focuses heavily on marketing data aggregation and requires you to use Looker Studio (plus a developer) for visualization, Klipfolio lets you build and share dashboards directly in-platform. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_d3f9e47bb1.avif\" alt=\"\">If you’re tired of managing Improvado + Looker and just want a single tool to handle dashboarding with a high level of customization, Klipfolio can be a solid pick.\u003C/p>\u003Cp>But…it still comes with its own challenges: the setup is time-consuming, dashboards can be slow with large datasets, and advanced reporting requires technical expertise. \u003C/p>\u003Cp>It’s a good fit if you’re comfortable investing time to build complex dashboards and don’t need to automate large-scale client reporting.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>140+ integrations with SaaS, cloud, and database sources\u003C/li>\u003Cli>Customizable dashboards using “Klips” (widgets)\u003C/li>\u003Cli>Drag-and-drop dashboard editor (after Klips are created)\u003C/li>\u003Cli>Data blending and custom metrics (manual setup required)\u003C/li>\u003Cli>Pre-built templates (17 available) for faster setup\u003C/li>\u003Cli>Report sharing via email, links, PDFs, and public dashboards\u003C/li>\u003Cli>Scheduled email snapshots for automated reporting\u003C/li>\u003Cli>TLS 1.2 encryption and GDPR compliance\u003C/li>\u003Cli>Role-based access controls and SSO (on higher plans)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very intuitive and the UI is clean. The integrations capabilities are nice.” (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10718841\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Their customer service is terrible. I felt very scammed because in the beginning they were telling me a different price than what I was being shown in their own portal.” (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Works really well with a small set of data but it hangs several times when we did analysis on a larger set of data.” (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Highly customizable dashboards with granular control\u003C/li>\u003Cli>Supports many data sources\u003C/li>\u003Cli>Flexible sharing options for marketing teams and clients\u003C/li>\u003Cli>Drag-and-drop dashboard editor\u003C/li>\u003Cli>Lets you track KPIs across departments\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve, requiring technical skills\u003C/li>\u003Cli>Time-consuming setup, especially when building multiple dashboards\u003C/li>\u003Cli>Can be slow with complex data sets\u003C/li>\u003Cli>Limited pre-built templates and no batch editing\u003C/li>\u003Cli>Lacks AI features for automated insights\u003C/li>\u003Cli>Email-only support unless on high-tier plans\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers two types of pricing plans—one for businesses and one for agencies.\u003C/p>\u003Cp>Here’s how the pricing looks like for businesses (all monthly billing):\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Base:\u003C/strong> $140/month (3 dashboards, 4 hour data refresh rate, unlimited users)\u003C/li>\u003Cli>\u003Cstrong>Grow:\u003C/strong> $220/month (10 dashboards, 1 hour data refresh rate, scheduled reports, published links)\u003C/li>\u003Cli>\u003Cstrong>Team:\u003C/strong> $350/month (20 dashboards, 15 min data refresh rate, SSO)\u003C/li>\u003Cli>\u003Cstrong>Team+: \u003C/strong>$690/month (40 dashboards, up-to-the-minute data refresh rate, custom onboarding, priority support)\u003C/li>\u003C/ul>\u003Cp>And here’s how it looks like for agencies (all monthly billing):\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: \u003C/strong>$180/month (5 dashboards, 5 clients, 4 hour data refresh rate)\u003C/li>\u003Cli>\u003Cstrong>Lite:\u003C/strong> $270/month (15 dashboards, 15 clients, 1 hour data refresh rate, published links, scheduled reports)\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$420/month (30 dashboards, 30 clients, 30 min data refresh rate, custom domain, priority support, SSO)\u003C/li>\u003Cli>\u003Cstrong>Premier:\u003C/strong> $1025/month (80 dashboards, 80 clients, 30 min data refresh rate, custom onboarding, custom theme)\u003C/li>\u003C/ul>\u003Ch2>6. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique marketing agencies that want an easy (but basic), all-in-one reporting tool.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/1z04UaH30TI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/1z04UaH30TI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> is a reporting platform built for marketing agencies that need to automate and professionalize client reporting.\u003C/p>\u003Cp>It \u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-integrations\">pulls data from 80+ marketing sources\u003C/a>—including SEO, PPC, and social channels—and lets you build clear, branded dashboards your clients will actually understand.\u003C/p>\u003Cp>If you’re looking for deep data transformation or advanced ETL, AgencyAnalytics isn’t the tool for that. It’s not trying to be Improvado.\u003C/p>\u003Cp>Instead, it’s designed to help you quickly turn marketing data into polished, \u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-dashboard\">client-ready dashboards\u003C/a> without messing around with complex setups or having to stitch together multiple tools.\u003C/p>\u003Cp>Compared to Improvado, AgencyAnalytics is simpler, faster to deploy, and made for agencies focused on clear client communication. \u003C/p>\u003Cp>It won’t give you advanced blending, custom dimensions, or deep data modeling, but it will save your team hours every week by automating routine reporting, giving you more time to focus on strategy and client relationships.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ native marketing integrations (SEO, PPC, social, email)\u003C/li>\u003Cli>White-label client dashboards and PDF reports\u003C/li>\u003Cli>Automated scheduling for recurring reports\u003C/li>\u003Cli>Drag-and-drop report and dashboard builder\u003C/li>\u003Cli>Built-in SEO tools (rank tracking, site audits)\u003C/li>\u003Cli>Client portal with customizable permissions\u003C/li>\u003Cli>Email notifications and performance alerts\u003C/li>\u003Cli>MFA and granular user permissions\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Agency Analytics is one of the best reporting dashboard tools I have used yet. The dashboard is easy to setup and very customizable”. (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-11331107\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“While the platform covers a vast array of integrations, it does fall short in a few key areas. Notably, there is no direct integration for Squarespace, which limits reporting capabilities for clients on that platform. Additionally, data coverage from Shopify and Google Analytics 4 can feel incomplete—some metrics are either missing or not as robust as users might expect, which can hinder deeper analysis for eCommerce and web performance.” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-11147822\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“If there’s one area we think could be improved, it would be the visual presentation of certain data – for example, showcasing top-performing ads or social media posts in a more visual and engaging way inside the reports. We’d also love to have more flexibility in customizing graphs or visual elements to better reflect a client’s brand style.” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-11365093\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Extremely easy to use with minimal learning curve\u003C/li>\u003Cli>Speeds up client reporting workflows significantly\u003C/li>\u003Cli>Clear, professional, white-label reports for clients\u003C/li>\u003Cli>Built-in SEO tools for agencies focused on search\u003C/li>\u003Cli>Transparent, affordable pricing for small to mid-sized agencies\u003C/li>\u003Cli>Fast, responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited advanced customization and data transformation\u003C/li>\u003Cli>Integrations can occasionally break, requiring manual checks\u003C/li>\u003Cli>Report layouts can feel rigid for agencies needing high flexibility\u003C/li>\u003Cli>No deep data blending or advanced analysis\u003C/li>\u003Cli>Pricing can scale up quickly as you add more clients\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-pricing\">AgencyAnalytics’ pricing\u003C/a> is tier-based and depends on the number of clients you manage:\u003C/p>\u003Cul>\u003Cli>Freelancer: $59/month for 5 clients, $10 per additional client\u003C/li>\u003Cli>Agency: $179/month for 10 clients, $15 per additional client\u003C/li>\u003Cli>Agency Pro: $349/month for 15 clients, $20 per additional client\u003C/li>\u003C/ul>\u003Cp>The good thing is they offer a 14-day free trial, so you can test it out before committing.\u003C/p>\u003Ch2>7. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Teams and enterprises that want best-in-class, interactive dashboards and deep analytics across \u003Ci>all\u003C/i> business data (not just marketing)\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_27dd37a104.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003C/figure>\u003Cp>Tableau is one of the most recognized names in data visualization for a reason. It lets you build beautiful, interactive dashboards that make even the most complex datasets easy to understand, explore, and share.\u003C/p>\u003Cp>Unlike Improvado, which focuses on marketing data collection and ETL, Tableau is all about analysis and visualization across \u003Ci>any\u003C/i> business data—finance, sales, HR, operations, and more. \u003C/p>\u003Cp>It connects to a wide range of data sources, from spreadsheets and cloud platforms to large databases, letting you centralize and visualize diverse data in one place. \u003C/p>\u003Cp>Teams love Tableau for enabling self-service analytics, reducing bottlenecks, and letting non-technical stakeholders explore data on their own.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Einstein_08499a3f31.png\" alt=\"Tableau Einstein dashboard - Whatagraph\">\u003C/figure>\u003Cp>That said, Tableau isn’t a plug-and-play reporting tool like Whatagraph or AgencyAnalytics. While building simple dashboards is straightforward, mastering Tableau’s advanced capabilities takes time, and you’ll still need to prep your data externally or use tools like dbt for complex transformations. And yes, it’s not cheap—especially if you need a lot of user licenses.\u003C/p>\u003Cp>But if your organization wants powerful, interactive dashboards and a flexible analytics environment that can scale with your business, Tableau is worth a look.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Best-in-class interactive dashboards and charts\u003C/li>\u003Cli>Drag-and-drop dashboard builder for ease of use\u003C/li>\u003Cli>Connects to spreadsheets, databases, cloud platforms, and APIs\u003C/li>\u003Cli>Data blending, calculated fields, and basic in-platform prep\u003C/li>\u003Cli>Collaboration and sharing across teams and departments\u003C/li>\u003Cli>Mobile-optimized dashboards for reporting on the go\u003C/li>\u003Cli>Permissions and user management for governance\u003C/li>\u003Cli>Strong community, tutorials, and forums for learning\u003C/li>\u003Cli>Enterprise-grade scalability and performance\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau makes it very very easy to turn the raw data into clear visuals. The dragdrop user interface saves you a lot of time and the multiple kinds of chart types helps present insights in the best way possible.” (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-11369708\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Ease of use to build comprehensive dashboards as per the requirements. Another major aspect is the ability to integrate with different data sources that makes the entire process quite seamless for us.” (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-11363990\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“Tableau can be overwhelming for beginners — building advanced dashboards requires time and practice. Performance sometimes slows down with large datasets or complex calculations. The licensing cost can be high for small teams or individual users, and version compatibility between Tableau Desktop and Server sometimes causes minor headaches.” (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-11363310\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Market-leading visualizations and dashboard flexibility\u003C/li>\u003Cli>Works with virtually any data source\u003C/li>\u003Cli>Supports deep exploration and self-service analytics\u003C/li>\u003Cli>Active community and extensive learning resources\u003C/li>\u003Cli>Proven scalability for large organizations \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can get expensive, especially with many user licenses\u003C/li>\u003Cli>Advanced features require time and practice to master\u003C/li>\u003Cli>Dashboards can slow down with large or complex datasets\u003C/li>\u003Cli>Limited built-in ETL; external prep often required\u003C/li>\u003Cli>Mixed experiences with customer support responsiveness\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>Tableau uses a tiered, per-user, per-month pricing model, billed annually:\u003C/p>\u003Cul>\u003Cli>Enterprise Creator: $115/user/month\u003C/li>\u003Cli>Enterprise Explorer: $70/user/month\u003C/li>\u003Cli>Enterprise Viewer: $35/user/month\u003C/li>\u003C/ul>\u003Cp>Pricing can scale quickly depending on your team size and feature needs, so it’s best suited for organizations ready to invest in enterprise-grade BI. \u003C/p>\u003Cp>The good thing is you can try Tableau for free with a 14-day trial to see if it fits your workflow.\u003C/p>\u003Ch2>Recap: Which Improvado alternative is right for you?\u003C/h2>\u003Cp>Here’s a quick breakdown to help you choose the best tool for your needs:\u003C/p>\u003Cp>✅ If you want an \u003Cstrong>all-in-one platform with zero learning curve and powerful AI features\u003C/strong>—choose Whatagraph. \u003C/p>\u003Cp>✅ If you want an\u003Cstrong> enterprise-grade tool for all your business data, not just marketing data\u003C/strong>—choose Tableau. \u003C/p>\u003Cp>✅ If you want a \u003Cstrong>lightweight tool for basic reporting needs\u003C/strong>—choose AgencyAnalytics.\u003C/p>\u003Cp>✅ If you need a\u003Cstrong> flexible data pipeline to feed your existing dashboards\u003C/strong>—choose Supermetrics or Funnel.io. \u003C/p>\u003Cp>✅ If you want a \u003Cstrong>“set-and-forget” ELT pipeline for all your data\u003C/strong>, ready for your BI tools—choose Fivetran. \u003C/p>\u003Cp>No matter your agency’s size or goals, there’s an Improvado alternative that can help you optimize your reporting workflows, save time, and deliver better insights to clients or stakeholders.\u003C/p>","2025-07-10T09:08:57.319Z","2025-07-10T12:59:26.647Z","2025-07-10T09:53:00.812Z","2025-07-10",{"id":717,"title":718,"slug":719,"summary":720,"body":721,"read_time":21,"createdAt":722,"updatedAt":723,"publishedAt":724,"errors":31,"table_of_contents":15,"dateReorder":715},2360,"7 Best Adverity Alternatives Loved by Marketers in 2024","adverity-alternatives","\u003Cp>Adverity is a powerful marketing data integration and reporting tool, but users say the platform can be unstable, complex, and expensive.\u003C/p>\u003Cp>To help you find the best Adverity alternative, I did three things:\u003C/p>\u003Cul>\u003Cli>Spoke with our customers who previously used Adverity.\u003C/li>\u003Cli>Scoured online reviews and community forums to find the best alternatives.\u003C/li>\u003Cli>Tested each tool ourselves.\u003C/li>\u003C/ul>\u003Cp>Full disclosure—one of these tools is ours. But that’s because we genuinely believe Whatagraph reduces the pains of Adverity.\u003C/p>\u003Cp>But we’re also not here to bash our competitors. We researched them thoroughly (and even tried them out) so you can really understand what they’re great at and if they’re best for you.\u003C/p>\u003Cp>By the end of this article, we hope you’ll find an Adverity alternative that fits your needs—whether it’s us or not.\u003C/p>","\u003Cp>Based on ex-Adverity users we’ve talked to and online reviews, here are the key issues with the platform:\u003C/p>\u003Cp>❌ \u003Cstrong>Unstable after updates:\u003C/strong> Adverity updates can break existing dataflows and connections, forcing teams to scramble to fix reports in the middle of client delivery weeks. Users report unexpected bugs in dashboards and calculations, requiring manual double-checking before sharing reports.\u003C/p>\u003Cp>❌ \u003Cstrong>Inaccurate or outdated data:\u003C/strong> Users often see dashboards displaying outdated or inconsistent data, which means teams need to manually verify data accuracy before presenting insights to stakeholders or clients.\u003C/p>\u003Cp>❌ \u003Cstrong>Complex and hard to use:\u003C/strong> Adverity comes with a steep learning curve, especially for marketers without technical backgrounds. Many features aren’t intuitive, and documentation often falls short in helping users troubleshoot issues quickly.\u003C/p>\u003Cp>❌ \u003Cstrong>API connector limitations:\u003C/strong> While Adverity offers many connectors, users find that some key integrations are missing or require slow, custom development, forcing teams to rely on manual workarounds for critical data sources.\u003C/p>\u003Cp>❌ \u003Cstrong>Expensive for agencies and SMBs:\u003C/strong> Agencies and small businesses report that Adverity’s pricing quickly becomes unaffordable as they add more data sources or client accounts, with hidden costs tied to additional connectors or features they need.\u003C/p>\u003Cp>❌ \u003Cstrong>Complex onboarding and setup:\u003C/strong> Initial setup and workflow configuration can be challenging, often requiring technical resources or Python knowledge for advanced use cases, making it difficult for teams that just want to get up and running quickly.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>If you’re experiencing similar challenges with Adverity, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 7 best Adverity alternatives which are more stable, customizable, and easier to use. \u003C/p>\u003Ch2>7 Best Adverity Alternatives in 2024\u003C/h2>\u003Cp>In a nutshell, here are the 7 best Adverity alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>Fivetran\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Tableau \u003C/li>\u003C/ol>\u003Cp>Want a complete feature comparison of these tools? Find it in this \u003Ca href=\"https://docs.google.com/spreadsheets/d/1uV_K2BqGCuSdKf-4QmO66ltctE22GOy8rvxbsDfZOJY/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>free Google Sheets\u003C/u>\u003C/a> and copy it for your own use. Here’s a little sneak peek:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Adverity_alternatives_feature_comparison_31ed6c8e79.png\" alt=\"\">\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Medium to large marketing agencies and teams with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/cRRlzVRm6W8?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/cRRlzVRm6W8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re tired of dealing with data aggregators like Adverity and are looking for an all-in-one marketing intelligence platform, Whatagraph is for you. \u003C/p>\u003Cp>Whatagraph makes it refreshingly easy to connect, organize, visualize, and act on your marketing data in one place.\u003C/p>\u003Cp>In a nutshell, here’s what you can do on Whatagraph:\u003C/p>\u003Col>\u003Cli>Bring data from \u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>55+ marketing platforms\u003C/u>\u003C/a> automatically via native, stable connectors. \u003C/li>\u003Cli>Easily organize your data—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>Ask AI to create reports by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>ready-made templates\u003C/u>\u003C/a> to build one from scratch.\u003C/li>\u003Cli>Customize reports in seconds by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>Analyze your data with granular filters and tags. Spot trends, compare performance, and \u003Ca href=\"https://whatagraph.com/performance-monitoring\">\u003Cu>get actionable insights\u003C/u>\u003C/a> from your data in seconds. \u003C/li>\u003Cli>Share reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to a data\u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">\u003Cu>BigQuery\u003C/u>\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">\u003Cu>Looker Studio\u003C/u>\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>Plus, all our pricing plans come with a dedicated Customer Success Manager and live chat support that responds within 4 minutes and resolves most issues within 4 hours.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_marketing_intelligence_platform_f19eb30617.png\" alt=\"Whatagraph Marketing Intelligence Platform - A dashboard displaying social media campaign performance data.\">Thanks to having all this under one roof, Kim Strickland, Digital Marketing Specialist at Peak Seven agency, saved 63 hours per month on reporting, and \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Cu>$9K+ per month for clients\u003C/u>\u003C/a>. She said:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. Whatagraph is now our Bible—both for our clients and internal teams.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>But how does Whatagraph compare against Adverity? Let’s get into the nitty gritty.\u003C/p>\u003Ch3>Adverity vs. Whatagraph: Head-to-head Comparison\u003C/h3>\u003Cp>Here are three key ways Whatagraph solves the pains of Adverity:\u003C/p>\u003Ch3>1. Stable, fast, and accurate platform\u003C/h3>\u003Cp>One of the biggest frustrations Adverity users report is instability after updates. Updates can break dataflows and connections, forcing teams to scramble and troubleshoot in the middle of reporting weeks.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Adverity_negative_review_instability_after_updates_224e68e0bd.png\" alt=\"Adverity Negative Review - Review card showing 4/5 stars, text, and profile picture.\n\">\u003C/figure>\u003Cp>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-11294495\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003C/p>\u003Cp>Users also mention errors in data fetching and inconsistencies, requiring them to double-check dashboards before sharing reports with clients. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Adverity_negative_review_data_errors_faa2cd4568.png\" alt=\"Adverity Negative Review - Screenshot of a customer review with a 4.5-star rating.\">\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-10299594\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003C/p>\u003Cp>On top of that, some users note the platform crashes or slows down under heavy loads, delaying reporting workflows (see review screenshot).\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Adverity_negative_review_errors_in_data_1daddb3a1a.png\" alt=\"Adverity Negative Review - Review of Adverity with 2/5 stars, detailing data errors.\n\">\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-11287370\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003C/p>\u003Cp>Whatagraph eliminates all three pain points. \u003C/p>\u003Cp>✅ \u003Cstrong>Fully-managed, stable integrations:\u003C/strong> Our Product engineers actively maintain all native connectors, ensuring they remain stable, up-to-date, and bug-free—so you don’t have to worry about integrations breaking after an update.\u003C/p>\u003Cp>✅ \u003Cstrong>Fast, reliable performance:\u003C/strong> You can work with 10+ data sources and 100+ widgets in a single report without slowing down the platform. Reports with heavy widgets, tabs, and charts load in under 10 seconds, even under high load, thanks to our recent migration to Google Kubernetes Engine.\u003C/p>\u003Cp>✅ \u003Cstrong>Near-perfect uptime:\u003C/strong> Over the past six months, Whatagraph has maintained an average uptime of 99.95%. We also have an emergency alert system that wakes up our Product engineers (even at 3 a.m.) to fix any outages quickly, ensuring minimal downtime.\u003C/p>\u003Cp>✅ \u003Cstrong>Accurate, up-to-date data:\u003C/strong> Because integrations are fully managed and monitored, your reports stay accurate and consistent across all sources, so you don’t need to double-check data before sending to clients or stakeholders.\u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cul>\u003Cli>Your reports load fast. \u003C/li>\u003Cli>Your data is accurate and reliable.\u003C/li>\u003Cli>Platform downtimes are extremely rare and resolved quickly if they occur.\u003C/li>\u003Cli>You spend less time troubleshooting and more time analyzing and acting on your data. \u003C/li>\u003C/ul>\u003Cp>But don’t take our word for it. Bruhith I., Digital Marketing Specialist, actually attests to our stable connectors. He says Whatagraph \u003Ci>“pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without any hassle.”\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_positive_review_stable_connections_f2703e84c0.png\" alt=\"Whatagraph Positive Review - Customer review with star rating and detailed feedback.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-11069239\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003C/p>\u003Ch3>2. Fully-customizable and easy to use\u003C/h3>\u003Cp>Adverity is undeniably powerful, but users often say it’s hard to use, rigid, and time-consuming when building and styling reports.\u003C/p>\u003Cp>Some reviews mention Adverity’s visualization suite can feel static and inflexible, forcing data to snap to grid layouts that don’t always fit your report design.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Adverity_negative_review_static_visualization_1d8593d480.png\" alt=\"Adverity Negative Review - A text review is shown with an enclosed negative feedback section.\">\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-10629328\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003C/p>\u003Cp>And others mention simple style changes or layout adjustments take longer than they should, and advanced customization often requires technical skills or workarounds. Even small edits like aligning widgets or bulk-moving sections can slow teams down.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Adverity_negative_review_static_visualizations_1e98b10ce2.png\" alt=\"Adverity Negative Review - Online customer review with 4.5 stars, text, and user details.\">\u003C/figure>\u003Cp>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-11285352\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003C/p>\u003Cp>Add to this the steep learning curve for non-technical users and the lack of proper documentation and onboarding, and it’s clear why many teams spend hours manually building and styling reports in Adverity. \u003C/p>\u003Cp>\u003Ci>(Just look at this long rant from a user)\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Adverity_negative_review_lack_of_in_depth_resources_and_onboarding_3ce433f27a.png\" alt=\"Adverity Negative Review - Text describing dislike for a platform's onboarding and documentation.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-10304615\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003C/p>\u003Cp>Whatagraph is the literal opposite of “static” or “difficult to use”. \u003C/p>\u003Cp>You don’t need to be a data scientist, do complex ETL setups, or even read tons of documentation to use Whatagraph. \u003C/p>\u003Cp>With our newly-released Whatagraph IQ, you don’t even need to build a report yourself from scratch—you can let us do it for you. \u003C/p>\u003Cp>✅\u003Cstrong> Let Whatagraph create marketing reports for you. \u003C/strong>You don’t need drag-and-drop widgets or dashboard templates anymore. With Whatagraph, just tell what kind of report you want us to build for you and we’ll do it—in seconds. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_report_generation_a55c59698f.png\" alt=\"Whatagraph IQ Report Generation - Interface to create a report with several options.\">\u003C/figure>\u003Cp>✅ \u003Cstrong>Generate widgets and charts instantly:\u003C/strong> Instead of spending hours building charts manually on Adverity, you can just type what you want on Whatagraph:\u003C/p>\u003Cul>\u003Cli>“Show top campaigns by ROI for Q1.”\u003C/li>\u003Cli>“Give me a pie chart of ad spend by channel for the last 30 days.”\u003C/li>\u003C/ul>\u003Cp>Whatagraph IQ will generate these charts in seconds. Need edits? Type what you want to change and the widget updates automatically—no need to edit anything manually. \u003C/p>\u003Cp>\u003Cstrong>✅ Customize reports in 3 seconds.\u003C/strong> Forget manually styling reports for each client. Upload a screenshot of your (or your client’s) brandbook, or type a prompt, and Whatagraph will detect fonts and colors and apply them across your report in under 3 seconds. \u003C/p>\u003Cp>You can still fine-tune fonts, HEX codes, and colors, and even choose icons to make sure you’re on-brand.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_report_branding_42e76aca24.png\" alt=\"Whatagraph IQ Report Branding - Screenshot of a dashboard with branding customization options.\">\u003C/p>\u003Cp>\u003Cstrong>✅ Let Whatagraph organize your data for you. \u003C/strong>Instead of manually cleaning and reorganizing dimension values, just tell Whatagraph how you want them structured, and we’ll create new custom dimensions automatically. No manual checks, rule-building, or ongoing maintenance needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_custom_dimensions_98cafb3489.png\" alt=\"Whatagraph IQ Custom Dimensions - Interface showing prompt to group Facebook Ads campaign names into categories.\n\">\u003C/p>\u003Cp>\u003Cstrong>✅ Talk with your data.\u003C/strong> Ask questions about any of the data sources, regardless what Whatagraph page you are on and get instant answers to them. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_AI_chatbot_a98969f0e4.png\" alt=\"Whatagraph IQ AI Chatbot - A chatbot displays a list of click-through rates from June 2024 to April 2025.\n\">\u003C/p>\u003Cp>✅ \u003Cstrong>AI-generated insights that speak your client’s language.\u003C/strong> Instead of dumping data, Whatagraph’s AI can generate clear, actionable summaries in 18 languages, providing:\u003C/p>\u003Cul>\u003Cli>Summaries of performance\u003C/li>\u003Cli>Recommendations on next steps\u003C/li>\u003Cli>Key wins\u003C/li>\u003Cli>Issues to address\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_insights_generation_1e3e96f8eb.png\" alt=\"Whatagraph IQ Insights Generation - Text widget showing a summary of Facebook Ads performance.\">\u003C/p>\u003Cp>These insights help your clients understand what the numbers actually mean—without you spending hours writing explanations manually.\u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cul>\u003Cli>You can build and style reports \u003Cstrong>in seconds, not hours\u003C/strong>.\u003C/li>\u003Cli>Your reports look professional, on-brand, and client-ready with minimal effort.\u003C/li>\u003Cli>Your clients get reports that are easy to understand, not just a data dump.\u003C/li>\u003Cli>Your team can focus on insights and strategy, not on fighting rigid layouts or spending hours aligning widgets.\u003C/li>\u003C/ul>\u003Cp>This is exactly why Patrick C., Director of Performance Marketing, says there is \u003Ci>“nothing better in the market”\u003C/i> and that Whatagraph\u003Ci> “beats a ton of other reporting dashboard vendors that are far more expensive”.\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_positive_review_nothing_better_in_the_market_da0adf3a6d.png\" alt=\"Whatagraph Positive Review - Customer review with 5/5 rating and positive comments.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10983768\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003C/p>\u003Ch3>3. Straightforward pricing\u003C/h3>\u003Cp>One of the biggest complaints we saw about Adverity is that their pricing is expensive and unpredictable. \u003C/p>\u003Cp>Pricing can jump significantly when you add new connectors or features, which makes it difficult for agencies and small businesses to scale without ballooning costs. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Adverity_negative_review_expensive_8779172a8b.png\" alt=\"Adverity Negative Review - Customer review with a user profile and 4.5/5 rating.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-11131217\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Some users also note that Adverity’s pricing isn’t transparent, leaving them unclear about what’s included and what will trigger an unexpected bill.\u003C/p>\u003Cp>In contrast, Whatagraph’s pricing is straightforward. All our pricing plans include:\u003C/p>\u003Cp>✅ 55+ fully-managed integrations\u003C/p>\u003Cp>✅ Custom integrations via APIs, Google Sheets, and BigQuery\u003C/p>\u003Cp>✅ Unlimited dashboards and reports\u003C/p>\u003Cp>✅ Unlimited data blends, custom metrics, and dimensions\u003C/p>\u003Cp>✅ AI report & widget generator, AI performance summary writer, AI chatbot\u003C/p>\u003Cp>✅ Data transfer to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager with onboarding and training sessions and data migration assistance\u003C/p>\u003Cp>✅ Fast customer support via live chat\u003C/p>\u003Cp>We’re not going to claim we’re “cheap”. But we guarantee you—you’ll never be stuck in a situation where you’ll need to drop a couple hundred dollars to get access to “premium” features or a proper onboarding session.\u003C/p>\u003Cp>In fact, this reviewer on G2 says we are a\u003Ci> “sizable investment”\u003C/i> but for the time saved, we are \u003Ci>“worth it.” \u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_positive_review_sizeable_investment_12b7fb7744.png\" alt=\"Whatagraph Positive Review - Online review with user avatar, rating, and written feedback.\n\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10956471\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003C/p>\u003Cp>Convinced Whatagraph is the best Adverity alternative for you? \u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>Talk to our team\u003C/u>\u003C/a> to get started.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>AI report and widget generator\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends—AI custom dimensions generator\u003C/li>\u003Cli>AI chatbot and performance summary writer\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Goal pacing and alerts\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing via email, links to live dashboards, and exports to Excel, PDF, and CSV\u003C/li>\u003Cli>No-code data transfer to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users:\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>“\u003C/strong>The dashboards are clean, easy to build, and perfect for client reporting. It pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without any hassle. I love how I can set up automated reports that look great and are client-ready. No more fiddling with spreadsheets or wasting time building slides.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-11069239\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“Apart from all the valuable things the tool has in itself, throughout the years we've chatted with their support for minor issues multiple times, and they were very quick to fix everything of even make improvements based on our feedback. Stellar group of people, these.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10926049\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“Whatagraph is an extremely user-friendly reporting tool that helps us communicate the key aspects of our clients' digital marketing in practically real-time.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10795471\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing intelligence platform with stable connectors\u003C/li>\u003Cli>0 manual work required with Whatagraph IQ\u003C/li>\u003Cli>Extremely easy to use by anyone\u003C/li>\u003Cli>High customization for both your data and reports\u003C/li>\u003Cli>Fast campaign insights and summaries\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>57 integrations might not be enough for you\u003C/li>\u003Cli>Only 2 data destinations (as of July 2025)\u003C/li>\u003C/ul>\u003Ch2>2. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Enterprises and big agencies needing a robust, scalable marketing data pipeline\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">\u003Cu>Funnel.io\u003C/u>\u003C/a> is a marketing data integration platform that helps you collect, organize, and export data from 600+ marketing, analytics, and CRM platforms. \u003C/p>\u003Cp>It’s like a centralized “data hub” that automates pulling in marketing data and sending it to your BI tools, data warehouses, or spreadsheets.\u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you.\u003C/p>\u003Cp>Unlike Adverity, which many users find complex and overwhelming without clear onboarding, Funnel is praised for being easy to use and quick to set up, even for non-technical teams.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>600+ native connectors for marketing, analytics, and CRM platforms\u003C/li>\u003Cli>Automated, continuous data collection\u003C/li>\u003Cli>No-code data mapping for custom metrics and dimensions\u003C/li>\u003Cli>Data export to Looker Studio, Tableau, Power BI, BigQuery, Snowflake, and Google Sheets\u003C/li>\u003Cli>Anomaly detection and pattern recognition for faster insights\u003C/li>\u003Cli>GDPR, CPPA, SOC-2, and ISO 27001 compliance\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“The best thing I've found while using it is you can almost do EVERYTHING you would like to, and it is quite easy to figure out. And if you can't do something, the amazing staff will help you so quickly and if it's possible they know it.” (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9453891\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“Funnel is only as good as the other services you have in your data stack. You will want to layer in a good data warehouse and visualization tool to transform the data being collected into something actionable.” (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-11259870\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“Although the tool is powerful and useful, the incremental price increase makes it a bit harder to sell to our executives, and we need to continuously pause data sources if we no longer use them to save previous flexpoints.” (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9384992\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Extensive connector library\u003C/li>\u003Cli>User-friendly, intuitive setup\u003C/li>\u003Cli>Responsive customer support (often)\u003C/li>\u003Cli>Customizable reporting and metrics\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Connectors break often\u003C/li>\u003Cli>Limited data transformation\u003C/li>\u003Cli>Expensive  for advanced use\u003C/li>\u003Cli>Inconsistent support for some users\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel.io Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io uses a flexpoint-based pricing model. Flexpoints are credits consumed based on the number of data connectors, destinations, and data volume you use. \u003C/p>\u003Cp>Pricing varies significantly based on usage and requirements:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Connectors\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Destinations\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Flexpoints (Monthly)\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Typical Price Range\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;vertical-align:top;\">\u003Cstrong>Notes\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Free\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">4\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">1\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">400 (free)\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">$0\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Limited features and connectors\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Starter\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">121\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">3\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">500\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">~$1.2/flexpoint/month\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">For small teams, limited connectors\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Business\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">579+\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Multiple\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">500+\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">$399–$1,100+/month\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">More integrations, custom connectors\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Enterprise\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">590+\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Custom\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Custom\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">$1,500–$2,500+/month\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:6pt;\">Advanced features, custom pricing\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>Please note though that these prices are just estimates, since Funnel itself doesn’t share their pricing publicly.\u003C/p>\u003Cp>You can get a more detailed pricing breakdown in this \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">\u003Cu>Funnel.io review\u003C/u>\u003C/a> guide we recently wrote. \u003C/p>\u003Ch2>3. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Agencies and marketing teams that need to automate data collection across many sources and already have BI tools for reporting.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">\u003Cu>Supermetrics\u003C/u>\u003C/a> is a data integration and aggregation platform that helps marketers and analysts collect and centralize data from 150+ marketing, analytics, and CRM platforms. \u003C/p>\u003Cp>It pulls data into destinations like Google Sheets, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">\u003Cu>Looker Studio\u003C/u>\u003C/a>, Power BI, and data warehouses, automating the reporting process and reducing manual work.\u003C/p>\u003Cp>Unlike Adverity, which can feel overwhelming without clear onboarding, Supermetrics is (relatively) straightforward for teams that only want to move and centralize data to Looker Studio, for example. \u003C/p>\u003Cp>However, it’s important to note that Supermetrics doesn’t include built-in dashboards. You’ll need to use a separate business intelligence or data visualization tool to build reports, as Supermetrics is purely a data pipeline.\u003C/p>\u003Cp>And their \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">\u003Cu>connectors are notorious for breaking often\u003C/u>\u003C/a>, causing your reports to be inaccurate. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>150+ \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">\u003Cu>Supermetrics connectors\u003C/u>\u003C/a> covering marketing, analytics, and sales platforms (Google Analytics, Facebook, Salesforce, Shopify, etc.)\u003C/li>\u003Cli>Automated, scheduled data pulls and refreshes to keep reports up to date\u003C/li>\u003Cli>Custom queries and no-code fields for building advanced metrics\u003C/li>\u003Cli>Flexible data export to spreadsheets, BI tools, and data warehouses\u003C/li>\u003Cli>GDPR, CCPA, SOC 2 Type II compliance for secure data handling\u003C/li>\u003Cli>Custom data import options for handling email-based reports or manual uploads\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets and BigQuery.” (\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10920809\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“The costs for additional output tools is crazy high.” (\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10905990\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“Adobe Analytics connector could be a bit easier to deal with. The server Outh does not work as expected when set up so I had to use the 2-week token (which is a pain to keep reauthorizing). Occasionally data sync issues with the Hubspot connector.” (\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10224069\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Huge connector library covering major and niche platforms\u003C/li>\u003Cli>Automates repetitive data pulls, saving time on manual collection\u003C/li>\u003Cli>Does the job for moving data once connections are stable\u003C/li>\u003Cli>Flexible exports to multiple BI and analytics tools\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Pricing structure can become expensive as needs grow\u003C/li>\u003Cli>Unreliable connections with some social APIs (e.g., Facebook, Instagram), requiring re-authentication\u003C/li>\u003Cli>Steep learning curve and clunky UI for advanced workflows\u003C/li>\u003Cli>No built-in dashboards or native reporting tools\u003C/li>\u003Cli>Mixed support experiences, with slower response times on lower plans\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Pricing\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">\u003Cu>Supermetrics pricing\u003C/u>\u003C/a> is quite complex. It’s based on destination, data sources, and user count, as well as by plan tier. \u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Monthly Price (Billed Annually)\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data Sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Features\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Starter\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">$29\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">3\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">1\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Single sign-on, no data volume fees\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Starter\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Growth\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">$159\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">7\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">2\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Data transformations, custom data import\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Growth\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Pro\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">$399\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">10\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">3\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Supermetrics Storage Basic, all Growth features\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Pro\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Business\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Unlimited\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Data warehousing, API access, premium support\u003C/td>\u003Ctd style=\"border:0.68181825pt solid #000000;padding:5pt;vertical-align:top;\">Business\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>But beware—many users note costs can escalate quickly if you need multiple connectors, destinations, or additional users, which isn’t ideal if you’re an agency that needs predictable pricing.\u003C/p>\u003Ch2>4. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Mid-sized to large agencies and enterprises with complex, high-volume marketing data needs.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">\u003C/p>\u003Cp>Improvado is a \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-platform\">\u003Cu>marketing data platform\u003C/u>\u003C/a> built to help teams automate data integration, reporting, and analytics at scale. \u003C/p>\u003Cp>It pulls data from 500+ marketing, sales, CRM, and analytics platforms, centralizing everything into one place so you can build unified dashboards, analyze cross-channel performance, and share real-time insights with stakeholders.\u003C/p>\u003Cp>For teams who feel stuck spending hours maintaining data connections, troubleshooting API issues, and piecing together reports in Adverity, Improvado offers a more guided experience with responsive, hands-on onboarding and ongoing support to help you make the most of your data workflows.\u003C/p>\u003Cp>Improvado’s uniqueness lies in its AI-powered “campaign governance” solution which automatically validates campaign targeting, naming conventions, brand safety, KPI pacing, and more. It also validates the consistency of your performance metrics and alerts you about any issues.\u003C/p>\u003Cp>But because of the vast features available, it can take months to implement Improvado. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ connectors for marketing, sales, CRM, and analytics platforms\u003C/li>\u003Cli>Automated extraction, transformation, and loading (ETL) of data\u003C/li>\u003Cli>Customizable dashboards for cross-channel insights\u003C/li>\u003Cli>AI agents for anomaly detection, recommendations, and natural language queries\u003C/li>\u003Cli>Scalable to 1 billion+ rows of data annually\u003C/li>\u003Cli>Multi-user collaboration with workflow automation\u003C/li>\u003Cli>SOC 2, HIPAA, GDPR, and CCPA compliance with robust security controls\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“The ease of use and constant communication was the best part of Improvado. Throughout the entire process we were very happy with the look of our dashboard and the metrics that it was able to pull.” (\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9477028\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“It requires technical experience. I wouldn't say this is a tool marketers or beginners can use. You'll need a developer depending on what you are looking to do.” (\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-11028164\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” (\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Extensive integrations with frequent new connector support\u003C/li>\u003Cli>Automates complex reporting workflows, saving manual effort\u003C/li>\u003Cli>Flexible, customizable dashboards\u003C/li>\u003Cli>Responsive, knowledgeable customer support\u003C/li>\u003Cli>Scales efficiently for large, multi-channel data volumes\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Higher pricing, especially for smaller teams\u003C/li>\u003Cli>Steep learning curve for advanced features and technical setup\u003C/li>\u003Cli>Some users want deeper built-in data transformation\u003C/li>\u003Cli>UI/UX could be more intuitive for non-technical users\u003C/li>\u003Cli>Quote-based pricing lacks transparency\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado uses quote-based pricing based on data volume, connectors, and organizational needs, but exact pricing is not available on their website.\u003C/p>\u003Cp>However, based on ex-Improvado users we’ve talked to and benchmarks online, here’s how much it can cost:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Growth: \u003C/strong>$3,000–$5,000/month (up to 200M rows)\u003C/li>\u003Cli>\u003Cstrong>Advanced:\u003C/strong> $5,000–$8,000/month (up to 600M rows)\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> $8,000–$10,000+/month (1B+ rows)\u003C/li>\u003C/ul>\u003Cp>There’s no public free tier, and annual contracts are common, reflecting its enterprise focus.\u003C/p>\u003Ch2>5. Fivetran\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data-driven teams and enterprises that need reliable, automated pipelines across many data sources without coding.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/TT85JYrCtIw?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/TT85JYrCtIw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/fivetran-competitors\">\u003Cu>Fivetran\u003C/u>\u003C/a> is a fully managed, cloud-based ETL platform built to help teams centralize and sync data from hundreds of sources into data warehouses, lakes, or BI tools without coding or engineering help. \u003C/p>\u003Cp>With 600+ prebuilt connectors and automated schema management, Fivetran keeps your data pipelines flowing so your team can focus on analysis instead of pipeline maintenance.\u003C/p>\u003Cp>For teams tired of troubleshooting unreliable connectors or dealing with manual data cleaning in Adverity, Fivetran offers a “set it and forget it” experience, with data pipelines that adapt automatically to schema changes and keep data synced in near real time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>600+ prebuilt connectors across SaaS, databases, marketing, and cloud sources\u003C/li>\u003Cli>Custom connector SDK for unsupported sources\u003C/li>\u003Cli>Automated data sync with near real-time updates\u003C/li>\u003Cli>Automatic schema adaptation and management\u003C/li>\u003Cli>Integration with dbt and Coalesce for advanced SQL modeling\u003C/li>\u003Cli>Delivers data to Redshift, Snowflake, BigQuery, Databricks, and more\u003C/li>\u003Cli>SOC 2, GDPR, and CCPA compliance with strong security practices\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Fivetran Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Fivetran excels at doing one thing incredibly well: reliably syncing data from multiple SaaS tools into a central data warehouse like BigQuery. The setup is remarkably fast—most connectors are essentially plug-and-play, with minimal configuration.” (\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-11328820\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“The pricing model can become expensive at scale, especially when dealing with large volumes of data or many connectors.” (\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10359367\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“Fivetran consulting takes care of the integration and maintenance which removes the hassle of onsite maintenance. They have a good customer support team that can answer questions in a timely manner.” (\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-11290425\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros\u003C/p>\u003Cul>\u003Cli>Huge connector library that reduces the need for custom pipelines\u003C/li>\u003Cli>No-code setup with fast onboarding\u003C/li>\u003Cli>Automated schema handling saves engineering time\u003C/li>\u003Cli>Scales reliably for large datasets and complex architectures\u003C/li>\u003Cli>Clear, helpful documentation\u003C/li>\u003C/ul>\u003Cp>Cons\u003C/p>\u003Cul>\u003Cli>Pricing can become expensive, especially at scale\u003C/li>\u003Cli>New MAR-per-connector pricing requires close monitoring to avoid overruns\u003C/li>\u003Cli>Support responsiveness varies by tier\u003C/li>\u003Cli>Some connector gaps remain despite the large library\u003C/li>\u003Cli>Built-in transformations are basic for advanced needs, often requiring SQL or external tools\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Fivetran Pricing\u003C/strong>\u003C/p>\u003Cp>Fivetran uses a volume-based pricing model based on Monthly Active Rows (MARs) per connector:\u003C/p>\u003Cul>\u003Cli>Entry-level plans start around $500/month, scaling up significantly as your data volume and connector count grow.\u003C/li>\u003Cli>Additional charges apply for data transformation beyond the free tier.\u003C/li>\u003Cli>Annual discounts are available for long-term commitments.\u003C/li>\u003C/ul>\u003Cp>While this pricing model benefits teams with one dominant data source, many users find costs escalate quickly when managing multiple connectors or fluctuating data volumes.\u003C/p>\u003Ch2>6. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Businesses that want flexible, customizable dashboards with strong data integrations at a reasonable price\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_879ab160bb.svg\" alt=\"Klipfolio dashboard.svg\">\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\">\u003Cu>Klipfolio\u003C/u>\u003C/a> is a marketing analytics and BI platform that helps marketing teams, agencies, and internal teams track, visualize, and share KPIs and business data in real time. \u003C/p>\u003Cp>With 140+ integrations across SaaS apps, databases, cloud storage, and APIs, Klipfolio centralizes your data so you can build interactive dashboards and automate reporting workflows without heavy manual effort.\u003C/p>\u003Cp>For teams finding Adverity’s platform overwhelming for reporting or too focused on raw data pipes, Klipfolio offers a more visual, hands-on approach, letting you craft dashboards that clients and stakeholders actually want to read.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>140+ integrations with SaaS, cloud, and database sources\u003C/li>\u003Cli>Customizable dashboards using “Klips” (widgets)\u003C/li>\u003Cli>Drag-and-drop dashboard editor (after Klips are created)\u003C/li>\u003Cli>Data blending and custom metrics (manual setup required)\u003C/li>\u003Cli>Pre-built templates (17 available) for faster setup\u003C/li>\u003Cli>Report sharing via email, links, PDFs, and public dashboards\u003C/li>\u003Cli>Scheduled email snapshots for automated reporting\u003C/li>\u003Cli>TLS 1.2 encryption and GDPR compliance\u003C/li>\u003Cli>Role-based access controls and SSO (on higher plans)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very intuitive and the UI is clean. The integrations capabilities are nice.” (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10718841\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“Their customer service is terrible. I felt very scammed because in the beginning they were telling me a different price than what I was being shown in their own portal.” (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“Works really well with a small set of data but it hangs several times when we did analysis on a larger set of data.” (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Strong integration coverage and API flexibility\u003C/li>\u003Cli>Beautiful, customizable visualizations\u003C/li>\u003Cli>Easy drag-and-drop dashboard creation\u003C/li>\u003Cli>Flexible sharing options (links, email, PDF)\u003C/li>\u003Cli>Cost-effective compared to larger BI tools\u003C/li>\u003Cli>Helpful documentation and onboarding resources\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve for advanced setups and custom metrics\u003C/li>\u003Cli>Occasional slow load times with large datasets\u003C/li>\u003Cli>Limited pre-built templates, requiring more manual setup\u003C/li>\u003Cli>Connector reliability issues, especially with some social platforms\u003C/li>\u003Cli>Customer support can be inconsistent on lower plans\u003C/li>\u003Cli>No built-in AI for automated insights or summaries\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers two types of pricing plans—one for businesses and one for agencies.\u003C/p>\u003Cp>Here’s how the pricing looks like for businesses (all monthly billing):\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Base:\u003C/strong> $140/month (3 dashboards, 4 hour data refresh rate, unlimited users)\u003C/li>\u003Cli>\u003Cstrong>Grow:\u003C/strong> $220/month (10 dashboards, 1 hour data refresh rate, scheduled reports, published links)\u003C/li>\u003Cli>\u003Cstrong>Team:\u003C/strong> $350/month (20 dashboards, 15 min data refresh rate, SSO)\u003C/li>\u003Cli>\u003Cstrong>Team+: \u003C/strong>$690/month (40 dashboards, up-to-the-minute data refresh rate, custom onboarding, priority support)\u003C/li>\u003C/ul>\u003Cp>And here’s how it looks like for agencies (all monthly billing):\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: \u003C/strong>$180/month (5 dashboards, 5 clients, 4 hour data refresh rate)\u003C/li>\u003Cli>\u003Cstrong>Lite:\u003C/strong> $270/month (15 dashboards, 15 clients, 1 hour data refresh rate, published links, scheduled reports)\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$420/month (30 dashboards, 30 clients, 30 min data refresh rate, custom domain, priority support, SSO)\u003C/li>\u003Cli>\u003Cstrong>Premier:\u003C/strong> $1025/month (80 dashboards, 80 clients, 30 min data refresh rate, custom onboarding, custom theme)\u003C/li>\u003C/ul>\u003Ch2>7. Tableau \u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises that need advanced, interactive dashboards and robust visual analytics\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_27dd37a104.png\" alt=\"Tableau marketing dashboard - Whatagraph\">Tableau is a powerful business intelligence (BI) and analytics platform that helps teams transform complex data into clear, interactive dashboards that drive decisions. \u003C/p>\u003Cp>Part of the Salesforce ecosystem, Tableau connects seamlessly to hundreds of data sources, so you can unify marketing, sales, and operational data while building beautiful dashboards—without heavy coding.\u003C/p>\u003Cp>If you’re frustrated with the static, hard-to-customize reports in Adverity, you’ll love Tableau’s drag-and-drop dashboard builder. \u003C/p>\u003Cp>But perhaps the biggest advantage of Tableau over Adverity is Tableau Einstein (formerly Tableau Next), a fully integrated AI-powered analytics suite. With Einstein, you can:\u003C/p>\u003Cul>\u003Cli>Generate predictive insights automatically to forecast campaign outcomes.\u003C/li>\u003Cli>Use natural language queries to explore data quickly without SQL.\u003C/li>\u003Cli>Receive anomaly detection alerts, trend analysis, and AI-driven recommendations directly within dashboards.\u003C/li>\u003Cli>Leverage an AI semantic layer for consistent data interpretation across teams.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Einstein_08499a3f31.png\" alt=\"Tableau Einstein dashboard - Whatagraph\">\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Connects to hundreds of data sources, including spreadsheets, APIs, cloud services, and databases\u003C/li>\u003Cli>Drag-and-drop dashboard builder with 30+ visualization types\u003C/li>\u003Cli>Tableau Einstein for predictive analytics, natural language queries, and advanced AI insights\u003C/li>\u003Cli>Custom, interactive dashboards for deep client reporting\u003C/li>\u003Cli>Automated report scheduling and sharing via email, links, or exports\u003C/li>\u003Cli>Role-based access control and collaboration features for teams\u003C/li>\u003Cli>Project tree navigation for organizing large reporting environments\u003C/li>\u003Cli>SOC 2, GDPR, and CCPA compliance for secure data handling\u003C/li>\u003Cli>Developer APIs for embedding Tableau visualizations in client portals\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau makes it very very easy to turn the raw data into clear visuals. The dragdrop user interface saves you a lot of time and the multiple kinds of chart types helps present insights in the best way possible.” (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-11369708\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“Ease of use to build comprehensive dashboards as per the requirements. Another major aspect is the ability to integrate with different data sources that makes the entire process quite seamless for us.” (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-11363990\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“Tableau can be overwhelming for beginners — building advanced dashboards requires time and practice. Performance sometimes slows down with large datasets or complex calculations. The licensing cost can be high for small teams or individual users, and version compatibility between Tableau Desktop and Server sometimes causes minor headaches.” (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-11363310\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy, intuitive drag-and-drop dashboard building\u003C/li>\u003Cli>Advanced AI-powered analytics with Tableau Einstein\u003C/li>\u003Cli>Strong community resources and learning support\u003C/li>\u003Cli>Seamless integration with Salesforce ecosystem and a wide range of data sources\u003C/li>\u003C/ul>\u003Cp>Cons: \u003C/p>\u003Cul>\u003Cli>Higher licensing costs, especially for scaling teams\u003C/li>\u003Cli>Performance slowdowns on large datasets or complex dashboards\u003C/li>\u003Cli>Steep learning curve for advanced capabilities\u003C/li>\u003Cli>Occasional connection reliability issues\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>Tableau uses a tiered, per-user, per-month pricing model, billed annually:\u003C/p>\u003Cul>\u003Cli>Enterprise Creator: $115/user/month\u003C/li>\u003Cli>Enterprise Explorer: $70/user/month\u003C/li>\u003Cli>Enterprise Viewer: $35/user/month\u003C/li>\u003C/ul>\u003Cp>All plans are billed annually, with a free trial available for teams wanting to test Tableau before committing. While Tableau’s pricing is aligned with its enterprise-grade capabilities, agencies and smaller teams will need to evaluate these costs carefully as they scale.\u003C/p>\u003Ch2>Recap: Which Adverity alternative is right for you?\u003C/h2>\u003Cp>Here’s a quick breakdown to help you find the best tool for your team:\u003C/p>\u003Cp>✅ If you want an \u003Cstrong>all-in-one marketing intelligence platform with zero learning curve and powerful AI features\u003C/strong>—choose Whatagraph. \u003C/p>\u003Cp>✅ If you need \u003Cstrong>advanced, scalable BI with AI-powered analytics and best-in-class dashboards\u003C/strong>—choose Tableau. \u003C/p>\u003Cp>✅ If you want a \u003Cstrong>lightweight, affordable reporting tool for clear, automated client reporting\u003C/strong>—choose Klipfolio. \u003C/p>\u003Cp>✅ If you want a \u003Cstrong>flexible data pipeline to feed your existing dashboards\u003C/strong>—choose Supermetrics or Funnel.io. \u003C/p>\u003Cp>✅ If you need a \u003Cstrong>reliable, “set-and-forget” ELT pipeline to keep your BI tools fres\u003C/strong>h—choose Fivetran.\u003C/p>\u003Cp>✅ If you’re looking for an \u003Cstrong>enterprise-grade, AI-powered platform for multi-channel marketing data\u003C/strong>—choose Improvado. \u003C/p>\u003Cp>No matter your agency’s size or the marketing channels you manage, there’s an Adverity alternative that can help you streamline your reporting, save time, and deliver clearer insights to your clients.\u003C/p>","2025-07-10T10:23:47.205Z","2025-07-10T13:00:14.615Z","2025-07-10T10:33:22.517Z",{"id":726,"title":727,"slug":728,"summary":729,"body":730,"read_time":50,"createdAt":731,"updatedAt":732,"publishedAt":733,"errors":31,"table_of_contents":32,"dateReorder":734},2256,"Supermetrics vs Whatagraph: Which is Right for You?","whatagraph-vs-supermetrics","\u003Cp>\u003Cspan style=\"color:#000000;\">If you’re frustrated with manual reporting, you're probably considering using Supermetrics or Whatagraph to solve the headache. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here’s the thing: both of these tools can ease the pain, but the difference is in the nuances of how they do it. \u003C/span>\u003Cbr> \u003C/p>","\u003Cp>But fear not, we’re here to break down both tools in this Supermetrics vs Whatagraph comparison piece. \u003C/p>\u003Cp>You’ll read:\u003C/p>\u003Cul>\u003Cli>Which tool fits your team's technical skill level and workflow\u003C/li>\u003Cli>How their integrations stack up (spoiler: both have solid connector libraries, but stability is a different story)\u003C/li>\u003Cli>Why Supermetrics' \"two-tool workflow\" creates more problems than it solves\u003C/li>\u003Cli>The real costs beyond the sticker price\u003C/li>\u003Cli>Which solution actually saves you time versus adds complexity\u003C/li>\u003C/ul>\u003Ch2>Supermetrics vs Whatagraph: What’s the fundamental difference? \u003C/h2>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_vs_Whatagraph_2_4a843ca3db.png\" alt=\"Supermetrics vs Whatagraph reports - Whatagraph\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/what-is-supermetrics\">Supermetrics\u003C/a> is a data connector—think of it as the \"middleman\" that pulls your marketing data from platforms like Google Analytics 4, Google Ads, Shopify, etc., and ships this data to third-party tools like Looker Studio, spreadsheets, or data warehouses. \u003C/p>\u003Cp>But here's the catch: you can’t create dashboards and reports natively on Supermetrics. You’d need to use a separate business intelligence tool like Tableau or a data visualization tool like Looker Studio. We explained this two-tool setup in detail in this \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics review\u003C/a> piece.\u003C/p>\u003Cp>On the other hand, Whatagraph is an all-in-one marketing intelligence platform. This means it takes care of your entire reporting stack — from data connections to transformations to visualization to insights extraction.\u003C/p>\u003Cp>In a nutshell, here’s what you can do on Whatagraph:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Bring data\u003C/strong> from \u003Ca href=\"https://preview.whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://preview.whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports\u003C/strong> in seconds by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Analyze your data \u003C/strong>using granular filters and tags. Spot trends, compare performance, and \u003Ca href=\"https://preview.whatagraph.com/performance-monitoring\">get actionable insights\u003C/a> from your data in seconds.\u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> with clients or C-Suite as live links, PDFs, Excel spreadsheets, or automated emails. \u003C/li>\u003Cli>\u003Cstrong>Automatically transfer your data\u003C/strong> to \u003Ca href=\"https://preview.whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://preview.whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/cRRlzVRm6W8?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/cRRlzVRm6W8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Here’s a feature comparison of the two tools:\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">\u003Cstrong>Platform\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">\u003Cstrong>Whatagraph\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">\u003Cstrong>Supermetrics\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Core offering\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">All-in-one marketing intelligence platform\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Data connector\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Ease of Use (Self-Service BI)\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Easy – Intuitive drag-and-drop UI.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Hard – requires analytics know-how (no UI).\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Connectors (Out-of-the-box)\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">55+ native (+Fivetran)\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">130+\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Custom API\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – custom API connector & Google Sheets/BigQuery inputs.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – but on Business plan only.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Data Blending\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – join data from multiple sources easily.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Limited – in-platform guidance on execution is limited.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Custom Metrics\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – create custom metrics & dimensions code-free.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">No – Supermetrics is purely a data pipeline.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Custom Reports\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – fully custom dashboards & reports.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">No – No real reporting; requires an external BI tool for all customization and branding.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Campaign Monitoring\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – client campaign performance tracked in dashboards.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">N/A – not a reporting UI.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">White-Label\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – full white-label (custom domain, logo, themes).\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">N/A – no white-label (no client UI).\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Filtering\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – filter by client, campaign, etc.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – filter based on any field in your data source\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Alerts\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – daily/weekly alerts via email/slack.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">No – only issues with data transfers, etc.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Multi-Client\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – designed for agencies (manage multiple clients).\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – connect multiple accounts from different platforms.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">User Roles\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – Admin, Manager, Editor roles.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – Owner, Admin, and other team roles that dictate access.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Auto Sharing\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – schedule email or link sharing.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – scheduled refreshes and email notifications.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Data Export\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">PDF, XLS, link, BigQuery/Looker.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Google Sheets, Looker Studio, and data warehouses.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">AI Insights\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – AI chatbot & summaries, report creation, branded themes.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes - Query Insights, ChatGPT integration + Agentic AI planned.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Support\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Live chat & email (<5 min response), 24/5.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Email support & docs.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Dedicated CSM\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – included on all plans.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – dedicated CSM and premium support on \"Business\" plan.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Security/Compliance\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – ISO 27001, GDPR, SSO, encryption.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – GDPR & CCPA, SOC 2 Type II, SSL encryption, 2FA, SSO on higher-tier plans.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Pricing\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">$$ – higher-end (custom quotes ~$5K+/year)\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">$$ – entry-level ~$29/mo annual, but you pay for all extras on top.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Free trial\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">No\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Ch3>Who is Supermetrics and Whatagraph for?\u003C/h3>\u003Cp>Generally, \u003Cstrong>Supermetrics is great \u003C/strong>if:\u003C/p>\u003Cp>✔️ You’re a small business or agency.\u003C/p>\u003Cp>✔️ You just want to move data from Google sheets to a free visualization platform like Looker Studio.\u003C/p>\u003Cp>✔️ You only have one or two channels and sources. \u003C/p>\u003Cp>\u003Ci>In this case, Supermetrics is going to be the most cost-effective option for you since the Google sheets integration starts at $29/month, and \u003C/i>\u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-pricing\">\u003Ci>Looker Studio is free\u003C/i>\u003C/a>\u003Ci> for Google-based platforms.\u003C/i>\u003C/p>\u003Cp>✔️ You have the time and resources to manage two different tools (Supermetrics + Looker Studio).\u003C/p>\u003Cp>✔️ You have the patience for Supermetrics connector bugs and slow load times on Looker Studio. \u003C/p>\u003Cp>✔️ You have some previous knowledge around how to build dashboards on Looker Studio—or you’re comfortable hiring an external agency or learning how to build dashboards yourself.\u003C/p>\u003Cp>Whereas, \u003Cstrong>Whatagraph is great\u003C/strong> if:\u003C/p>\u003Cp>✔️ You’re a performance marketer or digital marketing specialist at a medium to large marketing agency or business.\u003C/p>\u003Cp>✔️ You just want to be a marketer and focus on creative and strategic tasks that move the needle for your clients or brand. \u003C/p>\u003Cp>✔️ You want an all-in-one reporting platform that takes care of the entire data journey—from connections to transformations to visualizations and insight extraction. \u003C/p>\u003Cp>✔️ You don’t want to have to “babysit” data connections or learn to use so many different tools.\u003C/p>\u003Cp>✔️ You want accurate and fully-branded reports in seconds without having to deal with codes or technical setups. \u003C/p>\u003Cp>For instance, with \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, you can just tell us what you want and our AI will:\u003C/p>\u003Cul>\u003Cli>Build fully-fleshed out reports for you\u003C/li>\u003Cli>Create and edit individual widgets inside each report\u003C/li>\u003Cli>Style the reports according to your brandbook or prompt\u003C/li>\u003Cli>Write out performance summaries in 18 different languages and four formats based on your actual data—inside of your report\u003C/li>\u003Cli>Give succinct answers to any questions you have about your marketing data \u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/Wi_mj76sTN0?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Wi_mj76sTN0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>This means you don’t need to pretend to be a data scientist—you can just let Whatagraph do the heavy-lifting for you while you focus on what you do best. \u003C/p>\u003Ch2>Feature #1: Data Connectors & Integrations\u003C/h2>\u003Cp>When it comes to raw numbers, both platforms offer impressive connector libraries, but the experience of using them couldn't be more different.\u003C/p>\u003Ch3>Integration Coverage\u003C/h3>\u003Cp>Supermetrics boasts \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">130+ connectors\u003C/a> spanning nine categories: paid advertising (Google Ads, Meta Ads, LinkedIn Ads), social media, SEO tools, email marketing, ecommerce platforms, CRMs, analytics tools, and more niche platforms like Criteo and StackAdapt.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_connector_list_eb1261443e.png\" alt=\"Supermetrics Connector List - Website UI showing Supermetrics connector options.\">\u003C/figure>\u003Cp>The breadth is genuinely impressive—if your marketing stack looks like a giant Jenga tower with dozens of different platforms, there's a good chance Supermetrics has a connector for it.\u003C/p>\u003Cp>Whatagraph offers \u003Ca href=\"https://whatagraph.com/blog/articles/whatagraph-integrations\">55+ out-of-the-box integrations\u003C/a> across similar categories: paid ads, social media, SEO, email marketing, analytics, ecommerce, call tracking, and CRM. While the total number is smaller, Whatagraph focuses on the platforms most agencies and marketing teams actually use daily.\u003C/p>\u003Ch3>Premium tiers and add-ons\u003C/h3>\u003Cp>Here's where things get tricky with Supermetrics. While the 130+ number sounds impressive, not all connectors are created equal:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Tiered access\u003C/strong>: Some \"premium\" or newer connectors are only available on higher-priced plans\u003C/li>\u003Cli>\u003Cstrong>Paid add-ons\u003C/strong>: Specific connectors you assumed were standard actually require an additional fee on top of your subscription\u003C/li>\u003Cli>\u003Cstrong>Early access limitations\u003C/strong>: Several connectors are still in beta, meaning functionality or reliability may vary\u003C/li>\u003C/ul>\u003Cp>For example, Adobe Analytics, Campaign Manager 360, and Salesforce require premium upgrades. Others like Google Ads Keyword Planner and Close CRM are still in early access.\u003C/p>\u003Cp>Whatagraph takes a different approach—all 55+ integrations are fully managed and included in your plan. No premium tiers for basic connectors, no surprise add-on fees.\u003C/p>\u003Ch3>Are the integrations stable? \u003C/h3>\u003Cp>Unfortunately, based on what we hear from ex-Supermetrics users, Supermetrics connections break—a lot. \u003C/p>\u003Cp>These breakages happen during the “connecting” stages—when you're sending data from a source platform (like Google Ads) to Supermetrics, and then to Looker Studio or your chosen BI tool. \u003C/p>\u003Cp>And when these connections break, the data on your dashboard becomes inaccurate, which is one of the biggest reasons why users start looking for \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a>. \u003C/p>\u003Cp>Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\">Achtzehn Grad\u003C/a> agency, experienced this firsthand:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>It's such a pain to reconnect a lot of sources and accounts on Supermetrics—and it takes so much time, which you don't have when you want a quick report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>When these connectors break, you'll either need to manually reconnect them yourself or contact Customer Support and wait.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph's integrations are fully-managed by our engineering team, \u003C/strong>which means there are less chances of them breaking. And if they do break (which rarely happens), we’ll fix them for you—instead of you having to baby-sit the connections yourself. \u003C/p>\u003Cp>And according to data from the past 6 months, our platform has a 99.95% uptime. This means platform-wide outages are very, \u003Ci>very\u003C/i> rare. \u003C/p>\u003Cp>After Tanja switched to Whatagraph, the difference was night and day:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don't have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very, very fast when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>What about data freshness and refresh rates?\u003C/h3>\u003Cp>Supermetrics offers scheduled refreshes, but there are significant limitations straight from their own documentation:\u003C/p>\u003Cul>\u003Cli>Hard limit of 5 scheduled refreshes per file (like a single Google Sheet)\u003C/li>\u003Cli>Total scheduled refreshes per account should stay below 50—having 100+ can cause refreshes to fail\u003C/li>\u003Cli>Google Apps Script limitation means their refresh system can only run for about 6 minutes per account, per hour\u003C/li>\u003C/ul>\u003Cp>Whatagraph offers \u003Cstrong>consistent 30-minute data refresh rates\u003C/strong> across all integrations, data sources, accounts, and pricing plans—no hidden limits or costs.\u003C/p>\u003Ch3>Are there custom data integrations?\u003C/h3>\u003Cp>Both marketing analytics tools offer ways to bring in custom data.\u003C/p>\u003Cp>Supermetrics provides Google Sheets integration and Custom API access, but setting up custom integrations often requires developer resources and technical know-how.\u003C/p>\u003Cp>Whatagraph offers three custom integration options:\u003C/p>\u003Cul>\u003Cli>Google Sheets integration (drag-and-drop simple)\u003C/li>\u003Cli>Custom API access\u003C/li>\u003Cli>Integration requests (80-90% of requested integrations get implemented)\u003C/li>\u003C/ul>\u003Ch2>Feature #2: Data Visualization and Reporting\u003C/h2>\u003Cp>Next, let’s see how Supermetrics and Whatagraph compare when it comes to data visualization and reporting. \u003C/p>\u003Ch3>Supermetrics\u003C/h3>\u003Cp>As we’ve mentioned previously, \u003Cstrong>Supermetrics does not come with native data visualization dashboards. \u003C/strong>\u003C/p>\u003Cp>It’s purely a data pipeline—it pulls data and drops it off. There are no internal dashboards, no drag-and-drop chart builders. If you want to actually \u003Ci>see\u003C/i> your data or create client-ready reports, you're immediately in \"tool two\" territory.\u003C/p>\u003Cp>Most Supermetrics users end up pairing it with Looker Studio (formerly Google Data Studio), but this creates what I like to call the \"two-tool Frankenstein\" workflow.\u003C/p>\u003Cp>Here's what that actually looks like day-to-day:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Step 1:\u003C/strong> Connect your marketing platforms to Supermetrics (sounds easy until connectors randomly break)\u003C/li>\u003Cli>\u003Cstrong>Step 2:\u003C/strong> Ship that data into Looker Studio—if the sync lags or breaks, your charts go blank\u003C/li>\u003Cli>\u003Cstrong>Step 3:\u003C/strong> Build your report in Looker Studio (prepare for another steep learning curve with nested filters, field mismatches, and 15-20 second loading times per widget)\u003C/li>\u003Cli>\u003Cstrong>Step 4:\u003C/strong> Realize something's off in the data—now you're debugging across two platforms\u003C/li>\u003Cli>\u003Cstrong>Step 5:\u003C/strong> Contact support (maybe both teams) and hope you get answers before your client check-in\u003C/li>\u003Cli>\u003Cstrong>Step 6:\u003C/strong> Manually patch the report if needed via Google Sheets workarounds\u003C/li>\u003Cli>\u003Cstrong>Step 7:\u003C/strong> Repeat this chaos across every client and every campaign\u003C/li>\u003C/ul>\u003Cp>Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> agency, lived this nightmare daily. She used to spend over 40 hours per report, plagued by broken filters, mismatched fields, and client-facing errors:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Looker Studio was slow and always breaking. The data wouldn't pull through, or it would pull through incorrectly. It was frustrating, time-consuming, and a constant guessing game.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Apart from the slowness and broken reports, here are more problems with this two-tool set up:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>You're constantly switching tabs.\u003C/strong> Copying IDs, toggling data source settings, re-checking filters, adjusting dimensions—just to get your dashboard to look normal, let alone insightful.\u003C/li>\u003Cli>\u003Cstrong>No seamless UX handoff.\u003C/strong> There's no shared memory between tools. When something breaks, you're left wondering: Is it Supermetrics? Looker Studio? Or the source platform's API?\u003C/li>\u003Cli>\u003Cstrong>Double the support headaches.\u003C/strong> If your GA4 data won't load, is that a Supermetrics problem or a Google problem? You might end up with two platforms' support documentation open just to troubleshoot one report.\u003C/li>\u003Cli>\u003Cstrong>White-labeling limitations.\u003C/strong> Need your logo? Custom fonts? Client brand colors? That's entirely dependent on the second tool's capabilities—and Looker Studio isn't exactly known for stunning design flexibility.\u003C/li>\u003C/ul>\u003Ch3>Whatagraph\u003C/h3>\u003Cp>Whatagraph eliminates this mess by handling everything in one platform.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Native dashboards and reporting:\u003C/strong> Connect your data sources and you can immediately start building reports. No exports, no secondary tools, no broken handoffs.\u003C/li>\u003Cli>\u003Cstrong>AI-powered setup:\u003C/strong> Use \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> to generate reports in seconds. Just tell our AI what you want to track, and it builds the dashboard for you. You can also get AI to create and edit individual widgets, and style the report according to a screenshot of your brandbook or a simple prompt. \u003C/li>\u003Cli>\u003Cstrong>Drag-and-drop simplicity:\u003C/strong> Building reports feels intuitive, not like solving a puzzle. Add widgets, customize layouts, and create professional reports without a technical background.\u003C/li>\u003Cli>\u003Cstrong>True white-labeling:\u003C/strong> Your logo, your agency colors, your custom domain (reports.youragency.com). Even email notifications carry your brand—not ours or Google's.\u003C/li>\u003Cli>\u003Cstrong>Template library:\u003C/strong> Start with pre-built templates for common use cases, then customize from there. No building from scratch every time.\u003C/li>\u003C/ul>\u003Cp>After Kim switched to Whatagraph, she clawed back \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">63 hours every month\u003C/a> from reporting and saw an incredible $9,000 in reported savings per client, each month. She said:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>With Looker Studio, everything was muddled. But Whatagraph has opened up transparency and communication. Whatagraph is now our Bible—both for clients and internal teams.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Feature #3: Data Transformation & ETL\u003C/h2>\u003Cp>For teams that need to manipulate, blend, or transform their marketing data before reporting, the capabilities differ significantly.\u003C/p>\u003Ch3>Supermetrics\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Data blending available, but guidance is limited.\u003C/strong> Supermetrics offers data transformation features, but the in-platform guidance on execution is sparse. You'll see impressive use cases showcased, but minimal help on how to actually execute them unless you upgrade.\u003C/li>\u003Cli>\u003Cstrong>External dependency for complex transformations.\u003C/strong> Since Supermetrics is just a pipeline, any sophisticated data manipulation happens in your destination tool (Looker Studio, BigQuery, etc.). This means learning multiple transformation languages and dealing with the limitations of each platform.\u003C/li>\u003Cli>\u003Cstrong>Storage limitations.\u003C/strong> The basic \"Supermetrics Storage\" is only available on Pro plans and above. Lower-tier users are limited to direct transfers without intermediate storage or processing.\u003C/li>\u003Cli>\u003Cstrong>Manual data blending headaches.\u003C/strong> When you're combining data from Facebook Ads, Google Analytics, and your CRM in Looker Studio, you're managing three separate data sources with different refresh schedules, field naming conventions, and potential sync issues.\u003C/li>\u003C/ul>\u003Ch3>Whatagraph\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Done-for-you data transformation. \u003C/strong>You don’t need complex joins or technical setups to create custom metrics, dimensions, and blends on Whatgraph. You can just describe how you want to organize your data, like grouping campaign names by category or sorting product reviews by language, and Whatagraph’s AI will build it for you automatically.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_bef3bef70a.webp\" alt=\"Whatagraph IQ Dimensions - Prompt to group and label data with Facebook Ads and campaign names.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Smart automation.\u003C/strong> Save all the custom metrics, dimensions, and blends you’ve created and re-use them everywhere. \u003C/li>\u003Cli>\u003Cstrong>Currency and timezone handling.\u003C/strong> Whatagraph handles currency conversions and timezone adjustments across global campaigns. No manual spreadsheet formulas or constant recalculation headaches.\u003C/li>\u003Cli>\u003Cstrong>AI-powered insights.\u003C/strong> Whatagraph doesn't just transform your data—it gives you actionable insights in seconds too. Get our AI to \u003Ca href=\"https://help.whatagraph.com/en/articles/10260602-how-ai-summaries-work-in-text-widgets\">write out performance summaries\u003C/a> inside of your reports in 18 languages and four formats. \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_summary_cf4342d71d.webp\" alt=\"Whatagraph IQ Summary - Text widget showing a summary of Facebook Ads performance.\">\u003C/figure>\u003Cp>Or, ask \u003Ca href=\"https://help.whatagraph.com/en/articles/10357615-whatagraph-iq-chat-instant-data-insights-at-your-fingertips\">Whatagraph IQ chat\u003C/a> any questions you want about your marketing data and it’ll give you actionable insights in seconds. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp\" alt=\"Whatagraph IQ Chatbot - An information card displaying Facebook ad CTR data over several months.\">\u003C/p>\u003Cp>\u003Cstrong>The bottom line:\u003C/strong> Supermetrics requires you to become a data engineer across multiple tools. Whatagraph handles the complex data work so you can focus on insights and client success.\u003C/p>\u003Cp>As Tanja Keglić, Performance Marketer at Achtzehn Grad agency tells us in \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">this case study\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>The biggest reason we chose Whatagraph was because of its holistic approach. We wanted to blend more sources together to see in one overview what's the performance and what we should change or adapt—and Whatagraph made this possible.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Feature #4: Automation and Scheduling\u003C/h2>\u003Cp>Both Supermetrics and Whatagraph platforms promise automation, but the execution and reliability differ significantly.\u003C/p>\u003Ch3>Supermetrics\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Refresh limitations:\u003C/strong> Supermetrics has a hard limit of 5 scheduled refreshes per file to \"maintain reliability.\" If you need more frequent updates, you have to break your data into separate files.\u003C/li>\u003Cli>\u003Cstrong>Account-wide restrictions:\u003C/strong> They recommend keeping total scheduled refreshes below 50 per account—having 100+ can cause refreshes to simply fail.\u003C/li>\u003Cli>\u003Cstrong>The 6-minute rule:\u003C/strong> Due to Google Apps Script limitations, Supermetrics' refresh system can only run for about 6 minutes per account, per hour. If your data pulls take longer (and for agencies with lots of data, they often do), the refresh gets \"pushed out.\"\u003C/li>\u003Cli>\u003Cstrong>No native report delivery:\u003C/strong> Since Supermetrics doesn't create reports, there's no automated sharing or delivery. You'll need to handle that in your secondary tool (Looker Studio, Sheets, etc.).\u003C/li>\u003Cli>\u003Cstrong>Manual maintenance required:\u003C/strong> When connectors break (and they do), you’ll be left babysitting the connections and fixing them manually.\u003C/li>\u003C/ul>\u003Ch3>Whatagraph\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Consistent data refresh rates:\u003C/strong> Whatagraph automatically refreshes data across all your reports and data sources every 30 minutes. You don’t need to manually refresh them yourself or worry that the data on your reports isn’t going to be up-to-date when your clients look at the report. \u003C/li>\u003Cli>\u003Cstrong>Automated report delivery:\u003C/strong> Schedule reports to be emailed to clients or C-Suite weekly, monthly, or on custom intervals. Fully customize how your emails will look like, as if they came from you directly. \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_automate_send_report_1e1d302baa.png\" alt=\"Whatagraph Automate Send Report - Screenshot of report automation settings with dropdowns and checkboxes.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Live dashboard sharing:\u003C/strong> Share dashboards via secure links with clients or C-Suite, and they’ll see up-to-date and accurate data, always. This is super important to building trust and transparency. \u003C/li>\u003Cli>\u003Cstrong>Goals & Alerts:\u003C/strong> Set performance goals and get alerted when campaigns hit thresholds, budgets run low, or performance changes significantly.\u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/pldK-MbNGOA\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/pldK-MbNGOA\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Linked reports: \u003C/strong>Need to add a widget to 10 different reports? You don’t need to go through each one individually. On Whatagraph, you can simply have a “Master” template and link all other similar reports to this template. Then, you edit that Master template once, and the changes will sync across all linked reports automatically. \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/linked_reports_d7571b90eb.gif\" alt=\"Linked Reports - Web dashboard with charts and folder icons, text fields and menu items.\">\u003C/figure>\u003Cp>\u003Cstrong>The bottom line:\u003C/strong> Whatagraph's automation works across the entire reporting workflow—from data connection to final delivery. With Supermetrics, you're only automating the first step (data pulling) while everything else remains manual.\u003C/p>\u003Ch2>Feature #5: Pricing and Value for Money\u003C/h2>\u003Cp>This is where Supermetrics' complexity really shows—and where many users get sticker shock after they've already committed.\u003C/p>\u003Ch3>Supermetrics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics’ pricing\u003C/a> look reasonable at first glance:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $29/month (3 data sources, 1 user)\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $159/month (7 data sources, 2 users)\u003C/li>\u003Cli>\u003Cstrong>Pro:\u003C/strong> $399/month (10 data sources, 3 users)\u003C/li>\u003Cli>\u003Cstrong>Business:\u003C/strong> Custom pricing (unlimited everything)\u003C/li>\u003C/ul>\u003Cp>But here's the catch—the pricing is modular. You “bolt on” capacity as you go:\u003C/p>\u003Cul>\u003Cli>Each additional data source: $29\u003C/li>\u003Cli>Each destination (Google Sheets, Looker Studio, BigQuery): $149 each\u003C/li>\u003Cli>Each additional user: $29-$99 depending on plan\u003C/li>\u003Cli>Individual ad accounts within platforms count separately\u003C/li>\u003C/ul>\u003Cp>Most small to mid-sized agencies (5-15 clients) realistically spend $600-$1,200/month, and if you have 50+ clients, expect to pay around $4,000/month, just like one of our customers who was previously using Supermetrics. \u003C/p>\u003Cp>And that's \u003Ci>just\u003C/i> for Supermetrics—you might still need to pay for a data visualization tool (unless you’re using Looker Studio, but then expect to deal with slow load times). \u003C/p>\u003Cp>Of the 12 recent verified reviews on G2 in 2025, four of them mention Supermetrics' pricing as what they dislike most. As \u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10905990\" target=\"_blank\" rel=\"noopener noreferrer\">Sebastiaan R.\u003C/a> put it:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>The costs for additional output tools is crazy high.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>Hidden cost drivers:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Plan limits don't match real usage:\u003C/strong> The Starter plan's 3 data sources barely cover Google Ads + Facebook + GA4. Most agencies need LinkedIn, email platforms, and multiple ad accounts\u003C/li>\u003Cli>\u003Cstrong>Per-destination charges:\u003C/strong> Want data in both Google Sheets AND Looker Studio? That's two data destinations.\u003C/li>\u003Cli>\u003Cstrong>Premium connector fees:\u003C/strong> Need Salesforce or Adobe Analytics? Extra cost on top of your subscription\u003C/li>\u003Cli>\u003Cstrong>Support is gated:\u003C/strong> Actual help costs more unless you're on enterprise tiers\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://www.reddit.com/r/DigitalMarketing/comments/1ik1l2z/comment/mbn4nn1/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button\" target=\"_blank\" rel=\"noopener noreferrer\">A Reddit user in r/DigitalMarketing\u003C/a> called Supermetrics “overrated” because there are “better cheaper options today” with “much better support.”\u003C/p>\u003Ch3>Whatagraph\u003C/h3>\u003Cp>On the other hand, Whatagraph’s pricing is straightforward. All our plans include:\u003C/p>\u003Cp>✅ Native, stable integrations\u003C/p>\u003Cp>✅ Custom APIs\u003C/p>\u003Cp>✅ Unlimited data blends, custom metrics, and dimensions\u003C/p>\u003Cp>✅ Unlimited custom reports and dashboards\u003C/p>\u003Cp>✅ All AI features to create, style, and extract insights from reports in seconds\u003C/p>\u003Cp>✅ Data transfers to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager\u003C/p>\u003Cp>✅ Live chat support (responds in under 1 minute)\u003C/p>\u003Cp>This is not only more efficient for agencies covering lots of marketing channels, but it’s also more predictable and cost-effective.\u003C/p>\u003Cp>\u003Cstrong>The bottom line:\u003C/strong> Supermetrics makes sense if you've got dedicated BI resources and enterprise infrastructure. For most marketing teams and agencies, Whatagraph's transparent, inclusive pricing delivers better value and eliminates the surprise costs that come with a fragmented tool stack.\u003C/p>\u003Cp>If you're tired of complex pricing models and want predictable costs that scale with your business (not your tool complexity), Whatagraph offers the clarity most teams actually need.\u003C/p>\u003Ch2>Feature #6: Customer Support\u003C/h2>\u003Cp>When your client reports are due in two hours and your data connectors suddenly break, customer support becomes make-or-break. The difference in support quality between these platforms is stark.\u003C/p>\u003Ch3>Supermetrics\u003C/h3>\u003Cp>\u003Cstrong>Support is locked behind premium tiers.\u003C/strong> Unless you're on a Business or enterprise plan, you're mostly on your own. Basic plans get standard email support with no guaranteed response times.\u003C/p>\u003Cp>\u003Cstrong>The two-platform support nightmare.\u003C/strong> Here's where Supermetrics' two-tool workflow creates real headaches. When something breaks, is it a Supermetrics problem or a Looker Studio problem? You might end up filing tickets with both teams and playing middleman between different support departments.\u003C/p>\u003Cp>\u003Cstrong>Complex ticket submission process.\u003C/strong> Before you even explain your problem, Supermetrics requires you to:\u003C/p>\u003Cul>\u003Cli>Select issue categories from multiple dropdowns\u003C/li>\u003Cli>Specify which Supermetrics product you're using\u003C/li>\u003Cli>Pinpoint exact data sources\u003C/li>\u003Cli>Provide Query IDs and Request IDs\u003C/li>\u003Cli>Select your active license\u003C/li>\u003C/ul>\u003Cp>For a busy agency dealing with a broken client report, this feels like jumping through hoops when you just need a quick fix.\u003C/p>\u003Cp>Some users also report feeling blindsided by shifting terms after committing to contracts. \u003Ca href=\"https://www.trustpilot.com/reviews/6704572237921802ec446f22\" target=\"_blank\" rel=\"noopener noreferrer\">Nimit B. shared on Trustpilot\u003C/a>: \u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>[Supermetrics] initially assured me that if I cancelled my license, future payments would be stopped. However, after cancelling, they're now forcing me to pay for the entire year! The customer support is absolutely useless.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>Whatagraph\u003C/h3>\u003Cp>\u003Cstrong>Every user gets a dedicated Customer Success Manager.\u003C/strong> Not just enterprise clients—everyone. From day one, you have a named person who knows your account, understands your setup, and proactively helps you succeed.\u003C/p>\u003Cp>\u003Cstrong>Live chat that actually responds.\u003C/strong> Our support team responds in under 1 minute during business hours. No waiting days for email responses or getting shuffled between departments.\u003C/p>\u003Cp>\u003Cstrong>One platform, one support team.\u003C/strong> Since everything happens in Whatagraph, there's no finger-pointing between different vendors. We own the entire workflow, so we can actually fix problems instead of passing you around.\u003C/p>\u003Cp>\u003Cstrong>Proactive problem-solving.\u003C/strong> Rather than just answering tickets, Whatagraph support helps you optimize your reporting workflows, suggests better approaches, and even implements feature requests based on user feedback.\u003C/p>\u003Cp>Stef Oosterik, Quality Manager, from \u003Ca href=\"https://dtchdigitals.com/nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Dtch. Digitals agency\u003C/a> perfectly captured this difference:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Whatagraph's support team is very responsive. This makes it easy for us to give feedback, think of solutions, and get the right data visible for clients quickly. And most issues are fixed in a day!\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch2>Final Verdict: Supermetrics vs Whatagraph\u003C/h2>\u003Cp>After digging deep into both platforms—from data connections to pricing and support—the choice really comes down to your team's technical resources, workflow preferences, and long-term reporting goals.\u003C/p>\u003Ch3>Choose Supermetrics if you’re ready for the technical heavy lifting\u003C/h3>\u003Cp>You've got the tech resources:\u003C/p>\u003Cul>\u003Cli>Your team includes dedicated data analysts who can wrangle multi-tool workflows\u003C/li>\u003Cli>You're already using BI tools like Looker Studio, Tableau, or Power BI\u003C/li>\u003Cli>Those 130+ connectors matter because you work with super niche platforms\u003C/li>\u003Cli>You enjoy building custom solutions and don't mind babysitting connector issues\u003C/li>\u003C/ul>\u003Cp>And…you can handle the trade-offs:\u003C/p>\u003Cul>\u003Cli>Juggling multiple tools when something breaks (and it will break)\u003C/li>\u003Cli>Learning both Supermetrics AND your visualization platform\u003C/li>\u003Cli>Costs that creep up as you add more data sources and users\u003C/li>\u003Cli>Basic support unless you're paying premium prices\u003C/li>\u003C/ul>\u003Ch3>Choose Whatagraph if you want to focus on being a marketer, not a data scientist\u003C/h3>\u003Cp>You’d rather focus on strategy, not troubleshooting:\u003C/p>\u003Cul>\u003Cli>You're a performance marketer, agency owner, or marketing specialist who wants to spend time on strategy, not babysitting data connections\u003C/li>\u003Cli>Your team lacks dedicated BI resources or technical depth\u003C/li>\u003Cli>You manage multiple clients and need reliable, branded reporting at scale\u003C/li>\u003Cli>You value predictable costs and transparent pricing over complex modular systems\u003C/li>\u003C/ul>\u003Cp>And…you prioritize reliability, ease of use, and efficiency:\u003C/p>\u003Cul>\u003Cli>Seamless, reliable native integrations\u003C/li>\u003Cli>One platform handling everything from connection to delivery\u003C/li>\u003Cli>Easy to use platform with AI that will literally build reports, widgets, and custom metrics and dimensions for you\u003C/li>\u003Cli>Professional, branded, accurate reports you’ll be proud to send to clients or your boss\u003C/li>\u003Cli>Fast customer support and a dedicated Customer Success Manager who’s got your back\u003C/li>\u003C/ul>\u003Cp>If you’re still on the fence, you can try out Whatagraph for yourself with this \u003Ca href=\"https://whatagraph.com/product-tour\">product tour\u003C/a>, or \u003Ca href=\"https://whatagraph.com/book-a-call\">talk to our team\u003C/a> for a custom walkthrough.\u003C/p>","2023-02-22T11:52:14.742Z","2025-09-04T10:50:17.639Z","2023-02-22T12:48:57.787Z","2025-08-25",{"id":736,"metaTitle":737,"metaDescription":738,"addNoIndex":15,"canonicalURL":31},1843,"Yamon, Senior Content Marketing Manager at Whatagraph","Yamon is a Senior Content Marketing Manager at Whatagraph. Previously a Head of Content, she has led content programs for 5+ B2B SaaS companies in 3 years. 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