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agencies","https://whatagraph.com/ai-playbook-for-agencies","E-book",{"id":370,"name":371,"alternativeText":372,"caption":31,"width":208,"height":208,"formats":31,"hash":373,"ext":292,"mime":293,"size":374,"url":375,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":376,"updatedAt":377},13894,"AI_playbook.png","AI Playbook - Pixelated blue sparkles on a black background","AI_playbook_34ff63e8df",1.31,"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_playbook_34ff63e8df.png","2025-02-20T08:30:15.697Z","2025-02-20T08:30:17.156Z",{"id":25,"title":71,"url":72,"open_new_tab":15,"column":299,"subtitle":379,"svg":380},"Expertise from industry leaders",{"id":381,"name":382,"alternativeText":31,"caption":31,"width":125,"height":125,"formats":31,"hash":383,"ext":328,"mime":329,"size":384,"url":385,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":386,"updatedAt":386},10818,"video.svg","video_e3ded23c6a",0.81,"https://s3.us-east-2.amazonaws.com/whatagraph.com/video_e3ded23c6a.svg","2023-06-01T12:07:11.869Z",[],[389,393],{"id":5,"label":390,"url":391,"open_new_tab":32,"button_type":392},"Log in","https://live.whatagraph.com/auth/login","link",{"id":319,"label":394,"url":395,"open_new_tab":15,"button_type":396},"Get a demo","/book-a-call","primary",[398,400],{"id":12,"page_slug":399},"/marketing-intelligence-platform-lp",{"id":17,"page_slug":401},"/marketing-reporting-cheatsheet",[403,408],{"id":5,"page_slug":399,"cta":404},[405],{"id":270,"label":406,"url":407,"open_new_tab":32,"button_type":396},"Start free","https://live.whatagraph.com/auth/register",{"id":34,"page_slug":401,"cta":409},[410],{"id":42,"label":406,"url":407,"open_new_tab":32,"button_type":396},{},{"article":413,"bodySanitize":492,"relatedArticles":493,"banners":692},{"id":414,"title":415,"slug":416,"summary":417,"body":418,"read_time":42,"createdAt":419,"updatedAt":420,"publishedAt":419,"errors":421,"table_of_contents":32,"dateReorder":422,"cover_image":423,"article_category":31,"tags":442,"author":443,"seo":470,"banners":490,"FAQ":31},2016,"Tableau Reporting Tool","tableau-reporting-tools","\u003Cp>Data is the most important asset in any business as long as users know how to harness its power. Thanks to data reporting tools, anyone can understand the hidden insights of data and use it to make informed business decisions.\u003C/p>","\u003Cp>Data visualization tools help users understand data better by presenting it in easy-to-understand visuals. They should be easy to learn, fast to deploy, and intuitive to use, as most businesses use them to reach their goals in a short period.\u003C/p>\u003Cp>Here, we explain how Tableau works and which Tableau products are available in the Tableau product suite.\u003C/p>\u003Ch2>What Is Tableau?\u003C/h2>\u003Cp>Tableau is a reporting tool that lets you create interactive dashboards called workbooks that you can share as reports with other Tableau users. Tableau allows you to create visualizations with data from one source or blended data from multiple sources.\u003C/p>\u003Cp>This tool helps simplify raw data into easily digestible visuals so that both technical and non-technical users can understand it. It provides fast \u003Ca href=\"/blog/articles/how-to-analyze-data\">data analysis\u003C/a> and has attracted the interest of people from different sectors, including business, various industries, researchers, etc., who use it to answer important and complex questions that puzzle their industry.\u003C/p>\u003Cp>You can use it as a powerful BI (Business Intelligence) tool that turns data into meaningful insights. Tableau provides \u003Ca href=\"https://whatagraph.com/blog/articles/what-is-data-visualization\">data visualizations\u003C/a> in the form of worksheets and dashboards. It’s a flexible and secure end-to-end analytics tool for business data.\u003C/p>\u003Cp>Some of its best features are real-time analysis, a collaboration of data, \u003Ca href=\"https://whatagraph.com/blog/articles/data-blending\">data blending\u003C/a>, and no need of technical knowledge.\u003C/p>\u003Cp>One of the best alternatives to Tableau is the \u003Cstrong>Whatagraph reporting tool\u003C/strong> that allows you to create clean and simple reports that will help your business grow.\u003Cbr>\u003Cbr>\u003Ca href=\"https://www.tableau.com/products/desktop\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg\" alt=\"facebook ads reporting\">\u003C/a>\u003Cbr>What Is Tableau Used For?\u003C/p>\u003Cp>A tableau is a tool that performs data visualization and allows quick analysis of data. Visualizations in this tool are created as worksheets and dashboards.\u003C/p>\u003Cp>The tool allows you \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-examples\">to build dashboards\u003C/a> that produce meaningful insights and drive your business forward. You can use it to explore data with limitless visual analytics.\u003C/p>\u003Cp>\u003Ci>\u003Cstrong>The major uses of Tableau include:\u003C/strong>\u003C/i>\u003C/p>\u003Cp>• Translating queries into visualization;\u003C/p>\u003Cp>• Managing metadata;\u003C/p>\u003Cp>• Importing data of all ranges and sizes;\u003C/p>\u003Cp>• Creating ‘no-code’ data queries for non-technical users.\u003C/p>\u003Ch3>How Does It Work?\u003C/h3>\u003Cp>The major work of this tool is to connect and extract data from any database, be it a simple database like PDF and Excel, a complex one like Oracle, or a database in the cloud-like Google Cloud SQL, Amazon Web Services, Microsoft Azure SQL database, etc.\u003C/p>\u003Cp>Once it’s launched, ready data connectors are available that provide a connection to any database. The number of Tableau-supported data connectors depends on the version of the tool that you have purchased.\u003C/p>\u003Cp>The extracted data can be connected live or extracted to Tableau Desktop – the tool’s data engine. Here, the data analyst works with the pulled data and creates visualizations in the form of dashboards which are shared with users as static files. These files can be viewed with Tableau Reader.\u003C/p>\u003Cp>The data visualizations created in Tableau Desktop can be shared with others using Tableau Server after being published in the Tableau Desktop. Tableau Server allows end-users to access the files from a mobile, desktop, or email and use it accordingly.\u003C/p>\u003Cp>As you can see, Tableau has its developer and sharing tools, and now we are going to analyze each product separately so that you can better understand how the entire platform works.\u003C/p>\u003Ch2>Tableau Reporting Tools\u003C/h2>\u003Cp>The Tableau product suite includes five products or tableau reporting tools:\u003C/p>\u003Cp>1. Tableau Desktop;\u003C/p>\u003Cp>2. Tableau Public;\u003C/p>\u003Cp>3. Tableau Online;\u003C/p>\u003Cp>4. Tableau Server;\u003C/p>\u003Cp>5. Tableau Reader.\u003C/p>\u003Cp>They can be classified into two sections for better understanding of data analytics in Tableau:\u003C/p>\u003Cp>\u003Cstrong>Developer tools\u003C/strong> – \u003Ca href=\"https://www.tableau.com/products/desktop\" target=\"_blank\" rel=\"noopener noreferrer\">Tableau Desktop\u003C/a> and Tableau Public which are used for the creation or development of charts, dashboards, reports, and other visualizations.\u003C/p>\u003Cp>\u003Cstrong>Sharing tools\u003C/strong> – Tableau Online, Tableau Server, and Tableau Reader which are used to share the dashboards, reports, and other visualizations created in the developer tools.\u003C/p>\u003Cp>Now, let’s learn more about each of these Tableau tools.\u003C/p>\u003Ch3>1.Tableau Desktop\u003C/h3>\u003Cp>This product offers a rich feature set and allows coding and customization of reports. Tableau Desktop is used for creating all the necessary work, from creating the reports and charts to combining them into a dashboard.\u003C/p>\u003Cp>It allows you to connect to Data Warehouse and other types of files for live data analysis. All dashboards and workbooks created here can be shared publically or locally.\u003C/p>\u003Cp>Based on the publishing option and the connectivity to data sources, the tool falls under two categories:\u003C/p>\u003Cp>\u003Cstrong>Tableau Desktop Personal\u003C/strong> - in regards to the development features, it is similar to Tableau Desktop. This version doesn’t allow online publishing of workbooks but keeps them private so it can only be distributed in Tableau Public or offline. The access is limited.\u003C/p>\u003Cp>\u003Cstrong>Tableau Desktop Professional\u003C/strong> – it provides full access to all kinds of a data type, and it’s ideal for users who want to publish their work in Tableau Server.\u003C/p>\u003Ch3>2.Tableau Public\u003C/h3>\u003Cp>This version of Tableau is designed for cost-effective users who want to share their files with the general public. The workbooks created here must be saved to the public cloud of Tableau to be accessed and viewed by anyone.\u003C/p>\u003Cp>They can’t be saved locally, so there’s no privacy as anyone can download and use the files once saved to the cloud.\u003C/p>\u003Ch3>3.Tableau Server\u003C/h3>\u003Cp>This version is used for sharing the visualizations or workbooks designed in the Tableau Desktop across the organization. Once the workbook is published in the Tableau Desktop, you can share it in the Tableau Server where licensed users can access and use it.\u003C/p>\u003Cp>Licensed users don’t necessarily need to have the Tableau Server version installed on their device, but only the login credentials and \u003Ca href=\"https://rublon.com/blog/what-is-multi-factor-authentication-mfa/\">multi-factor authentication\u003C/a>, if enabled. This will let them check reports via a web browser. Tableau Server has high security which is suitable for an efficient sharing of data within the organization.\u003C/p>\u003Cp>The organization is responsible for the software and hardware maintenance, while the full control over the server is given to the admin of the organization.\u003C/p>\u003Ch3>4.Tableau Online\u003C/h3>\u003Cp>The functionalities of Tableau’s online sharing tool are similar to Tableau Server. However, the data is stored on cloud-hosted servers maintained by the Tableau group.\u003C/p>\u003Cp>The data that can be published on this Tableau version has no storage limit. The tool can create a direct link to more than 40 data sources hosted in the cloud-like Spark SQL, Hive, MySQL, Amazon Aurora, etc.\u003C/p>\u003Cp>The workbooks have to be created by Tableau Desktop to be published here. Tableau Online and Tableau Server both support data that’s streamed from Salesforce.com, Google Analytics, and other web applications.\u003C/p>\u003Ch3>5.Tableau Reader\u003C/h3>\u003Cp>This free Tableau tool allows viewing of visualizations and workbooks designed in Tableau Public and Tableau Desktop. It allows the filtering of data, while editing is restricted. Anyone who gets the workbook can view it in Tableau Reader, which means the tool has zero security level.\u003C/p>\u003Cp>The created dashboards can be shared and viewed only by those who have Tableau Reader.\u003C/p>\u003Ch2>Benefits of Using Tableau\u003C/h2>\u003Cp>Here are some of the most important benefits of using this fantastic data visualization tool:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Amazing Visualizations\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Tableau’s unique in-built features allow you to work with an abundance of data that are not ordered in any way to design different visualizations. It also allows you to switch between various visualizations to get a greater context, drill-down data, and explore it at a minute level with the help of the \u003Ca href=\"https://blog.coupler.io/how-to-export-data-from-tableau/\" target=\"_blank\" rel=\"noopener noreferrer\">Tableau dashboard\u003C/a>.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>User-friendly Approach\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>This is one of the most important benefits of Tableau – the ability to be used by non-technical users. Most of the features in this tool are in a drag-and-drop format, so each visualization is self-depictive and intuitive.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>In-depth Insights\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>The tableau reporting tool allows organizations to analyze data without focusing on specific goals. Visualizations can be explored and the same data can be viewed from different angles.\u003C/p>\u003Cp>You can visualize it in different ways and add components for analysis and comparison to frame “what if’ queries. This is extremely beneficial when working with real-time data.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Adding Datasets\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>No matter if it’s an Excel document or a database, you can easily add new datasets with Tableau which will automatically blend with the tool using common fields.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Switching Between Visualizations\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>The ability to switch between different visualizations can produce a greater context with the option for data drilling and exploring it at a minute level.\u003C/p>\u003Ch2>FAQs\u003C/h2>\u003Ch3>Is Tableau a reporting tool?\u003C/h3>\u003Cp>Tableau is one of the top reporting tools that help businesses organize raw data and present it in simple formats that are easy to understand. You can use it to create interactive reports with clear visualizations so you can quickly turn business data into actionable insights.\u003C/p>\u003Ch3>What is the difference between Tableau reports and dashboards?\u003C/h3>\u003Cp>Dashboards can be updated in near-real time using cloud-based technology. Dashboards are visual and interactive, so you can engage with the information and create their own analyses. Reports, on the other hand, are static—they offer detail, but you must extract insights from a compilation of data.\u003C/p>\u003Ch3>What are the different types of reporting in Tableau?\u003C/h3>\u003Cp>Reports in Tableau can take various formats: tables, spreadsheets, and PDFs are all common outputs. Visualizations can include charts, graphs, or histograms. You can also build reports as customized dashboards that you access through a web browser.\u003C/p>\u003Ch2>Key Takeaways\u003C/h2>\u003Cp>Tableau is one of the most reliable and powerful data visualization and data reporting tools on the market. It simplifies raw data into easy-to-digest formats so that you can make informed decisions about your business Tableau Product Suite includes five products: Tableau Desktop, Tableau Public, Tableau Online, Tableau Server, and Tableau Reader.\u003C/p>\u003Cp>Tableau can pull data from any platform and requires no programming skills or technical knowledge to use it. It has self-explanatory features and a drag-and-drop feature.\u003C/p>\u003Cp>The advantages of using this tool include in-depth insights, great visualizations, user-friendly interface, adding datasets, and switching between different visualizations.\u003C/p>\u003Cp>Overall, Tableau helps businesses of all kinds to manage their data effectively and to use actionable insights for their growth.\u003C/p>","2020-06-22T16:55:02.000Z","2025-03-27T09:56:11.549Z","","2020-06-22",{"id":424,"name":425,"alternativeText":415,"caption":31,"width":426,"height":427,"formats":428,"hash":437,"ext":292,"mime":293,"size":438,"url":439,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":440,"updatedAt":441},9808,"tableau-reporting-tools.png",1200,628,{"thumbnail":429},{"ext":292,"url":430,"hash":431,"mime":293,"name":432,"path":433,"size":434,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_tableau_reporting_tools_5551d47d6b.png","thumbnail_tableau_reporting_tools_5551d47d6b","thumbnail_tableau-reporting-tools.png","strapi_blog_files",41.12,245,128,"tableau_reporting_tools_5551d47d6b",149.11,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/tableau_reporting_tools_5551d47d6b.png","2023-02-14T16:58:28.749Z","2024-06-24T05:23:02.859Z",[],{"id":444,"name":445,"about":446,"email":447,"createdAt":448,"updatedAt":449,"publishedAt":450,"slug":451,"linkedin_url":452,"avatar":453},126,"Indrė Jankutė-Carmaciu","Indrė is a copywriter at Whatagraph with extensive experience in search engine optimization and public relations. She holds a degree in International Relations, while her professional background includes different marketing and advertising niches. She manages to merge marketing strategy and public speaking while educating readers on how to automate their businesses.","indre.jc@whatagraph.com","2023-01-20T11:02:41.996Z","2023-08-22T15:27:46.168Z","2023-01-20T11:02:41.992Z","indre-jankute-carmaciu","https://www.linkedin.com/in/indre-jankute-carmaciu-copywriter/",{"id":454,"name":455,"alternativeText":31,"caption":31,"width":456,"height":456,"formats":457,"hash":466,"ext":459,"mime":462,"size":467,"url":468,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":469,"updatedAt":469},4433,"6FE0wqh3wE00yJhhZAKQC7cWTYiW3KODgadDpWvG.jpeg",921,{"thumbnail":458},{"ext":459,"url":460,"hash":461,"mime":462,"name":463,"path":433,"size":464,"width":465,"height":465},".jpeg","https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_6_FE_0wqh3w_E00y_Jhh_ZAKQC_7c_WT_Yi_W3_KO_Dgad_Dp_Wv_G_40805bded1.jpeg","thumbnail_6_FE_0wqh3w_E00y_Jhh_ZAKQC_7c_WT_Yi_W3_KO_Dgad_Dp_Wv_G_40805bded1","image/jpeg","thumbnail_6FE0wqh3wE00yJhhZAKQC7cWTYiW3KODgadDpWvG.jpeg",5.07,156,"6_FE_0wqh3w_E00y_Jhh_ZAKQC_7c_WT_Yi_W3_KO_Dgad_Dp_Wv_G_40805bded1",89.85,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/6_FE_0wqh3w_E00y_Jhh_ZAKQC_7c_WT_Yi_W3_KO_Dgad_Dp_Wv_G_40805bded1.jpeg","2023-01-20T11:02:41.780Z",{"id":471,"metaTitle":415,"metaDescription":472,"addNoIndex":31,"canonicalURL":31,"metaImage":473},1392,"The tableau reporting tool is one of the best data visualization tool that helps users understand data better by presenting it in easy-to-understand visuals.",{"id":474,"name":475,"alternativeText":476,"caption":31,"width":426,"height":427,"formats":477,"hash":485,"ext":479,"mime":482,"size":486,"url":487,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":488,"updatedAt":489},7587,"Whatagraph meta image.webp","Whatagraph marketing data platform",{"thumbnail":478},{"ext":479,"url":480,"hash":481,"mime":482,"name":483,"path":31,"size":484,"width":435,"height":436},".webp","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_meta_img_o_1_d13988ad3c.webp","thumbnail_meta_img_o_1_d13988ad3c","image/webp","thumbnail_meta_img_o_1.webp",3.21,"meta_img_o_1_d13988ad3c",30.54,"https://s3.us-east-2.amazonaws.com/whatagraph.com/meta_img_o_1_d13988ad3c.webp","2023-01-25T06:49:48.731Z","2025-03-28T05:49:10.130Z",{"id":491,"in_text_banner":31,"bottom_banner":31},2031,"\u003Cp>Data visualization tools help users understand data better by presenting it in easy-to-understand visuals. They should be easy to learn, fast to deploy, and intuitive to use, as most businesses use them to reach their goals in a short period.\u003C/p>\u003Cp>Here, we explain how Tableau works and which Tableau products are available in the Tableau product suite.\u003C/p>\u003Ch2 id=\"what-is-tableau\">What Is Tableau?\u003C/h2>\u003Cp>Tableau is a reporting tool that lets you create interactive dashboards called workbooks that you can share as reports with other Tableau users. Tableau allows you to create visualizations with data from one source or blended data from multiple sources.\u003C/p>\u003Cp>This tool helps simplify raw data into easily digestible visuals so that both technical and non-technical users can understand it. It provides fast \u003Ca href=\"/blog/articles/how-to-analyze-data\">data analysis\u003C/a> and has attracted the interest of people from different sectors, including business, various industries, researchers, etc., who use it to answer important and complex questions that puzzle their industry.\u003C/p>\u003Cp>You can use it as a powerful BI (Business Intelligence) tool that turns data into meaningful insights. Tableau provides \u003Ca href=\"/blog/articles/what-is-data-visualization\">data visualizations\u003C/a> in the form of worksheets and dashboards. It’s a flexible and secure end-to-end analytics tool for business data.\u003C/p>\u003Cp>Some of its best features are real-time analysis, a collaboration of data, \u003Ca href=\"/blog/articles/data-blending\">data blending\u003C/a>, and no need of technical knowledge.\u003C/p>\u003Cp>One of the best alternatives to Tableau is the \u003Cstrong>Whatagraph reporting tool\u003C/strong> that allows you to create clean and simple reports that will help your business grow.\u003Cbr>\u003Cbr>\u003Ca href=\"https://www.tableau.com/products/desktop\" target=\"_blank\">\u003Cimg src=\"https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg\" srcset=\"https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg?width=350 350w, https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg?width=700 700w, https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg?width=420 440w, https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg?width=840 880w, https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg?width=768 768w, https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg?width=1536 1536w, https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg?width=992 992w, https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg?width=1984 1984w, https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg?width=600 1200w, https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg?width=1200 2400w, https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg?width=720 1440w, https://media.whatagraph.com/strapi_blog_files/facebook_ad_reporting_tools_6c05f787dc.jpg?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"facebook ads reporting\">\u003C/a>\u003Cbr>What Is Tableau Used For?\u003C/p>\u003Cp>A tableau is a tool that performs data visualization and allows quick analysis of data. Visualizations in this tool are created as worksheets and dashboards.\u003C/p>\u003Cp>The tool allows you \u003Ca href=\"/blog/articles/marketing-dashboard-examples\">to build dashboards\u003C/a> that produce meaningful insights and drive your business forward. You can use it to explore data with limitless visual analytics.\u003C/p>\u003Cp>\u003Ci>\u003Cstrong>The major uses of Tableau include:\u003C/strong>\u003C/i>\u003C/p>\u003Cp>• Translating queries into visualization;\u003C/p>\u003Cp>• Managing metadata;\u003C/p>\u003Cp>• Importing data of all ranges and sizes;\u003C/p>\u003Cp>• Creating ‘no-code’ data queries for non-technical users.\u003C/p>\u003Ch3 id=\"how-does-it-work\">How Does It Work?\u003C/h3>\u003Cp>The major work of this tool is to connect and extract data from any database, be it a simple database like PDF and Excel, a complex one like Oracle, or a database in the cloud-like Google Cloud SQL, Amazon Web Services, Microsoft Azure SQL database, etc.\u003C/p>\u003Cp>Once it’s launched, ready data connectors are available that provide a connection to any database. The number of Tableau-supported data connectors depends on the version of the tool that you have purchased.\u003C/p>\u003Cp>The extracted data can be connected live or extracted to Tableau Desktop – the tool’s data engine. Here, the data analyst works with the pulled data and creates visualizations in the form of dashboards which are shared with users as static files. These files can be viewed with Tableau Reader.\u003C/p>\u003Cp>The data visualizations created in Tableau Desktop can be shared with others using Tableau Server after being published in the Tableau Desktop. Tableau Server allows end-users to access the files from a mobile, desktop, or email and use it accordingly.\u003C/p>\u003Cp>As you can see, Tableau has its developer and sharing tools, and now we are going to analyze each product separately so that you can better understand how the entire platform works.\u003C/p>\u003Ch2 id=\"tableau-reporting-tools\">Tableau Reporting Tools\u003C/h2>\u003Cp>The Tableau product suite includes five products or tableau reporting tools:\u003C/p>\u003Cp>1. Tableau Desktop;\u003C/p>\u003Cp>2. Tableau Public;\u003C/p>\u003Cp>3. Tableau Online;\u003C/p>\u003Cp>4. Tableau Server;\u003C/p>\u003Cp>5. Tableau Reader.\u003C/p>\u003Cp>They can be classified into two sections for better understanding of data analytics in Tableau:\u003C/p>\u003Cp>\u003Cstrong>Developer tools\u003C/strong> – \u003Ca href=\"https://www.tableau.com/products/desktop\" target=\"_blank\" rel=\"noopener noreferrer\">Tableau Desktop\u003C/a> and Tableau Public which are used for the creation or development of charts, dashboards, reports, and other visualizations.\u003C/p>\u003Cp>\u003Cstrong>Sharing tools\u003C/strong> – Tableau Online, Tableau Server, and Tableau Reader which are used to share the dashboards, reports, and other visualizations created in the developer tools.\u003C/p>\u003Cp>Now, let’s learn more about each of these Tableau tools.\u003C/p>\u003Ch3 id=\"tableau-desktop\">1.Tableau Desktop\u003C/h3>\u003Cp>This product offers a rich feature set and allows coding and customization of reports. Tableau Desktop is used for creating all the necessary work, from creating the reports and charts to combining them into a dashboard.\u003C/p>\u003Cp>It allows you to connect to Data Warehouse and other types of files for live data analysis. All dashboards and workbooks created here can be shared publically or locally.\u003C/p>\u003Cp>Based on the publishing option and the connectivity to data sources, the tool falls under two categories:\u003C/p>\u003Cp>\u003Cstrong>Tableau Desktop Personal\u003C/strong> - in regards to the development features, it is similar to Tableau Desktop. This version doesn’t allow online publishing of workbooks but keeps them private so it can only be distributed in Tableau Public or offline. The access is limited.\u003C/p>\u003Cp>\u003Cstrong>Tableau Desktop Professional\u003C/strong> – it provides full access to all kinds of a data type, and it’s ideal for users who want to publish their work in Tableau Server.\u003C/p>\u003Ch3 id=\"tableau-public\">2.Tableau Public\u003C/h3>\u003Cp>This version of Tableau is designed for cost-effective users who want to share their files with the general public. The workbooks created here must be saved to the public cloud of Tableau to be accessed and viewed by anyone.\u003C/p>\u003Cp>They can’t be saved locally, so there’s no privacy as anyone can download and use the files once saved to the cloud.\u003C/p>\u003Ch3 id=\"tableau-server\">3.Tableau Server\u003C/h3>\u003Cp>This version is used for sharing the visualizations or workbooks designed in the Tableau Desktop across the organization. Once the workbook is published in the Tableau Desktop, you can share it in the Tableau Server where licensed users can access and use it.\u003C/p>\u003Cp>Licensed users don’t necessarily need to have the Tableau Server version installed on their device, but only the login credentials and \u003Ca href=\"https://rublon.com/blog/what-is-multi-factor-authentication-mfa/\" target=\"_blank\">multi-factor authentication\u003C/a>, if enabled. This will let them check reports via a web browser. Tableau Server has high security which is suitable for an efficient sharing of data within the organization.\u003C/p>\u003Cp>The organization is responsible for the software and hardware maintenance, while the full control over the server is given to the admin of the organization.\u003C/p>\u003Ch3 id=\"tableau-online\">4.Tableau Online\u003C/h3>\u003Cp>The functionalities of Tableau’s online sharing tool are similar to Tableau Server. However, the data is stored on cloud-hosted servers maintained by the Tableau group.\u003C/p>\u003Cp>The data that can be published on this Tableau version has no storage limit. The tool can create a direct link to more than 40 data sources hosted in the cloud-like Spark SQL, Hive, MySQL, Amazon Aurora, etc.\u003C/p>\u003Cp>The workbooks have to be created by Tableau Desktop to be published here. Tableau Online and Tableau Server both support data that’s streamed from Salesforce.com, Google Analytics, and other web applications.\u003C/p>\u003Ch3 id=\"tableau-reader\">5.Tableau Reader\u003C/h3>\u003Cp>This free Tableau tool allows viewing of visualizations and workbooks designed in Tableau Public and Tableau Desktop. It allows the filtering of data, while editing is restricted. Anyone who gets the workbook can view it in Tableau Reader, which means the tool has zero security level.\u003C/p>\u003Cp>The created dashboards can be shared and viewed only by those who have Tableau Reader.\u003C/p>\u003Ch2 id=\"benefits-of-using-tableau\">Benefits of Using Tableau\u003C/h2>\u003Cp>Here are some of the most important benefits of using this fantastic data visualization tool:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Amazing Visualizations\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Tableau’s unique in-built features allow you to work with an abundance of data that are not ordered in any way to design different visualizations. It also allows you to switch between various visualizations to get a greater context, drill-down data, and explore it at a minute level with the help of the \u003Ca href=\"https://blog.coupler.io/how-to-export-data-from-tableau/\" target=\"_blank\" rel=\"noopener noreferrer\">Tableau dashboard\u003C/a>.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>User-friendly Approach\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>This is one of the most important benefits of Tableau – the ability to be used by non-technical users. Most of the features in this tool are in a drag-and-drop format, so each visualization is self-depictive and intuitive.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>In-depth Insights\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>The tableau reporting tool allows organizations to analyze data without focusing on specific goals. Visualizations can be explored and the same data can be viewed from different angles.\u003C/p>\u003Cp>You can visualize it in different ways and add components for analysis and comparison to frame “what if’ queries. This is extremely beneficial when working with real-time data.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Adding Datasets\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>No matter if it’s an Excel document or a database, you can easily add new datasets with Tableau which will automatically blend with the tool using common fields.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Switching Between Visualizations\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>The ability to switch between different visualizations can produce a greater context with the option for data drilling and exploring it at a minute level.\u003C/p>\u003Ch2 id=\"faqs\">FAQs\u003C/h2>\u003Ch3 id=\"is-tableau-a-reporting-tool\">Is Tableau a reporting tool?\u003C/h3>\u003Cp>Tableau is one of the top reporting tools that help businesses organize raw data and present it in simple formats that are easy to understand. You can use it to create interactive reports with clear visualizations so you can quickly turn business data into actionable insights.\u003C/p>\u003Ch3 id=\"what-is-the-difference-between-tableau-reports-and-dashboards\">What is the difference between Tableau reports and dashboards?\u003C/h3>\u003Cp>Dashboards can be updated in near-real time using cloud-based technology. Dashboards are visual and interactive, so you can engage with the information and create their own analyses. Reports, on the other hand, are static—they offer detail, but you must extract insights from a compilation of data.\u003C/p>\u003Ch3 id=\"what-are-the-different-types-of-reporting-in-tableau\">What are the different types of reporting in Tableau?\u003C/h3>\u003Cp>Reports in Tableau can take various formats: tables, spreadsheets, and PDFs are all common outputs. Visualizations can include charts, graphs, or histograms. You can also build reports as customized dashboards that you access through a web browser.\u003C/p>\u003Ch2 id=\"key-takeaways\">Key Takeaways\u003C/h2>\u003Cp>Tableau is one of the most reliable and powerful data visualization and data reporting tools on the market. It simplifies raw data into easy-to-digest formats so that you can make informed decisions about your business Tableau Product Suite includes five products: Tableau Desktop, Tableau Public, Tableau Online, Tableau Server, and Tableau Reader.\u003C/p>\u003Cp>Tableau can pull data from any platform and requires no programming skills or technical knowledge to use it. It has self-explanatory features and a drag-and-drop feature.\u003C/p>\u003Cp>The advantages of using this tool include in-depth insights, great visualizations, user-friendly interface, adding datasets, and switching between different visualizations.\u003C/p>\u003Cp>Overall, Tableau helps businesses of all kinds to manage their data effectively and to use actionable insights for their growth.\u003C/p>",[494,538,581,614,640,666],{"id":495,"title":496,"slug":497,"summary":498,"body":499,"read_time":17,"createdAt":500,"updatedAt":501,"publishedAt":502,"errors":31,"table_of_contents":32,"dateReorder":503,"cover_image":504,"author":522,"article_category":531},2346,"7 Best Automated Reporting Tools: Features, Pros & Cons (2025)","automated-reporting-tools","\u003Cp>We know you’re busy. But you deserve a reporting tool that works \u003Ci>for you\u003C/i>—not the other way around. \u003C/p>\u003Cp>That’s why we did the heavy-lifting: testing dozens of automated reporting tools, analyzing hundreds of G2 reviews, shortlisting six solutions—and finally, rating them against our five key criteria. \u003C/p>\u003Cp>Each of the six contenders promises to free up your billable hours—but which one \u003Ci>actually \u003C/i>delivers? \u003C/p>","\u003Cp>You’re here because: \u003C/p>\u003Cul>\u003Cli>You waste 20 minutes every morning logging into seven different platforms.\u003C/li>\u003Cli>You've been apologizing for \"slightly outdated\" data in client meetings.\u003C/li>\u003Cli>You've done the math and realized hiring another analyst for every five new clients is not exactly feasible.\u003C/li>\u003C/ul>\u003Cp>This problem of wasted time on data reporting isn’t new…\u003C/p>\u003Cp>In 2015, Matt Umbro wrote about the \"\u003Ca href=\"https://martech.org/25-rule-reporting-matters/#:~:text=Generally%2C%20reporting%20(including%20written%20analysis,techniques%20for%20better%20reporting%20efficiency.\" target=\"_blank\" rel=\"noopener noreferrer\">25% rule\u003C/a>\"—if you're burning more than 25% of your billable monthly hours on just reporting processes—you’re hemorrhaging productivity.\u003C/p>\u003Cp>Fast-forward to 2025, marketers are \u003Ci>still\u003C/i> spending \u003Ca href=\"https://www.airtable.com/lp/resources/reports/2024-marketing-trends?ref=blog.airtable.com&_gl=1*1rd5cjn*_gcl_au*NzE0NTgxODA3LjE3NDA2Mjg0MTg.*_ga*MTUzOTk0ODYwMi4xNzQwNjI4NDE4*_ga_VJY8J9RFZM*MTc0MDY5NDYzOC4zLjAuMTc0MDY5NDYzOC42MC4wLjA.\" target=\"_blank\" rel=\"noopener noreferrer\">4.1 hours\u003C/a> analyzing data and creating reports every week—plus, 2.2 hours on data entry and cleansing. \u003C/p>\u003Cp>For you, that ends right here.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/1_42c1e1bd18.png\" alt=\"1 - Drake meme. Drake rejecting manual reporting and endorsing automatic reporting.\">\u003C/p>\u003Cp>Source: \u003Ca href=\"https://www.reddit.com/r/grafana/comments/15uf3on/reporting_automation_is_the_future/\" target=\"_blank\" rel=\"noopener noreferrer\">Reddit\u003C/a>\u003C/p>\u003Cp>We talked to agencies, small businesses, and large in-house teams about what they really want from an automated reporting tool:\u003C/p>\u003Cp>✅ \u003Cstrong>Ease of use\u003C/strong>: A user-friendly platform that anyone can master quickly.\u003C/p>\u003Cp>✅ \u003Cstrong>Automated reporting workflows\u003C/strong>:\u003Cstrong> \u003C/strong>Schedule and send recurring reports to reduce manual reporting and cut down on errors.\u003C/p>\u003Cp>✅ \u003Cstrong>Customizable reports and dashboards\u003C/strong>:\u003Cstrong> \u003C/strong>Repurpose any report for a new client—update the branding and adjust the KPIs to perfectly match their business goals.\u003C/p>\u003Cp>✅ \u003Cstrong>Data blending\u003C/strong>:\u003Cstrong> \u003C/strong>Merge data from various data sources (e.g., Google Ads, Facebook, CRM) to see how everything fits together for better data-driven decisions in real time.\u003C/p>\u003Cp>✅ \u003Cstrong>Multi-client management\u003C/strong>: Essential for agencies handling 5+ clients—compartmentalize data and easily switch between accounts.\u003C/p>\u003Cp>In just nine minutes, you’ll know which automated reporting tool is the right choice for you. \u003C/p>\u003Ch2>7 Best Automated Reporting Tools in 2025\u003C/h2>\u003Cp>Here's a snapshot of our top 6 choices for automated reporting software:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>DashThis\u003C/strong>: Perfect for straightforward dashboards, but limited in advanced customization.\u003C/li>\u003Cli>\u003Cstrong>Databox\u003C/strong>: Real-time champion, but sub-account management can be tricky.\u003C/li>\u003Cli>\u003Cstrong>Tableau\u003C/strong>: Fantastic data visuals, but can be overkill for smaller agencies (and pricey).\u003C/li>\u003Cli>\u003Cstrong>Looker Studio\u003C/strong>: Solid (and free) for Google-centric data, but less robust for multi-client setups.\u003C/li>\u003Cli>\u003Cstrong>Toucan: \u003C/strong>No code CMS analytics platform for data and IT teams at small to medium companies. \u003C/li>\u003Cli>\u003Cstrong>AgencyAnalytics\u003C/strong>: White-label dashboards for agencies, though with basic data-blending.\u003C/li>\u003Cli>\u003Cstrong>Whatagraph\u003C/strong>: A balanced blend of easy setup, advanced AI (Whatagraph IQ) and multi-client reporting power.\u003C/li>\u003C/ol>\u003Cp>Let's get into each of them.\u003C/p>\u003Ch2>1. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Best for\u003C/strong>: Teams or consultants who need bare-bones dashboards. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/2_6fef214b90.png\" alt=\"Marketing Analytics - Dashboard showing Google Ads performance metrics and charts.\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\">DashThis\u003C/a> is a light, user-friendly data reporting tool that focuses on delivering easy-to-read dashboards for marketing campaigns—particularly paid ads and social media channels. Think of it as Power BI's free desktop version, but laser-focused on the metrics marketers actually care about.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Pre-built templates\u003C/strong>: Quickly create dashboards for Google Analytics, Facebook Ads, etc.\u003C/li>\u003Cli>\u003Cstrong>Scheduling and email reports\u003C/strong>: Automate PDF or email sends to clients.\u003C/li>\u003Cli>\u003Cstrong>Basic integrations\u003C/strong>: Connects with many popular ad networks, though some data might require manual importing.\u003C/li>\u003Cli>\u003Cstrong>Simplicity first\u003C/strong>: A minimalistic approach to design.\u003C/li>\u003C/ul>\u003Ch3>DashThis pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Quick setup: \u003C/strong>DashThis’s streamlined interface and templates help new users build a dashboard within minutes. No coding or advanced customization required.\u003C/li>\u003Cli>\u003Cstrong>Time-saving automation: \u003C/strong>Once you’ve configured your basic metrics, you can schedule automated reports—saving hours on manual tasks.\u003C/li>\u003Cli>\u003Cstrong>User-friendly: \u003C/strong>Beginners or smaller agencies often find DashThis less intimidating than more complex platforms.\u003C/li>\u003C/ul>\u003Ch3>DashThis cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Limited data manipulation\u003C/strong>: If you need granular analysis—like eCommerce funnels, custom attribution, or in-depth PPC analytics—DashThis might feel restrictive—forcing you back into tedious manual reporting.\u003C/li>\u003Cli>\u003Cstrong>Report customization restrictions\u003C/strong>: While report templates exist, teams with highly specific brand guidelines or advanced design needs may find DashThis’s template customization less flexible. This can be a pain if you’re dealing with blended data from Google Sheets or specialized PPC segmenting.\u003C/li>\u003Cli>\u003Cstrong>Learning curve for complex reports: \u003C/strong>Building highly detailed or custom reports poses a learning curve. Balancing DashThis’s interface, plan limits, and your data complexity can take time.\u003C/li>\u003C/ul>\u003Ch3>DashThis pricing:\u003C/h3>\u003Cp>DashThis’s pricing depends on how many dashboards you need. For example, their “Individual” and “Professional” plans offer just 3 and 10 dashboards, respectively. \u003C/p>\u003Cp>That might work for freelancers or small businesses, but if you’re an agency handling 5+ clients, you could run out of dashboards quickly—or face higher costs upgrading to bigger plans.\u003C/p>\u003Ch4>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/3_56ff55bbb7.png\" alt=\"Pricing - A pricing table featuring four plans: Individual, Professional, Business, and Standard.\">\u003C/h4>\u003Ch3>What do real users say about DashThis?\u003C/h3>\u003Cp>Most praise DashThis’s user-friendly interface for quick data visualization across multiple sources. \u003C/p>\u003Cp>But many find the pricing steep for smaller teams, and advanced features can require a bit more know-how—like \u003Ca href=\"https://www.g2.com/products/dashthis/reviews?utf8=%E2%9C%93&order=most_recent\" target=\"_blank\" rel=\"noopener noreferrer\">Mohammed S. on G2\u003C/a>:\u003C/p>\u003Cp>“\u003Ci>One downside is the pricing; it can be a bit steep for smaller teams. Also, some of the advanced features are a little tricky to set up without prior knowledge\u003C/i>.”\u003C/p>\u003Cp>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/4_ec21cae6bb.png\" alt=\"4 - Customer review with star rating and written testimonial.\">\u003C/p>\u003Ch2>2. Databox\u003C/h2>\u003Cp>\u003Cstrong>Best for\u003C/strong>: Teams that need real-time dashboards for quick snapshots.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is designed to deliver live data updates via a drag-and-drop interface, making it appealing for basic reporting. But based on feedback from agencies, many users are still spending 15–30 hours a month on reporting tasks. \u003C/p>\u003Cp>The culprit is Databox’s dashboards—they often don’t offer the flexibility needed for advanced data exploration, forcing teams to create separate slide decks with screenshots and custom graphs. No bueno.\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/5_d22b030805.png\" alt=\"5 - Analytics dashboard interface with performance metrics and charts.\">\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Live data updates\u003C/strong>: Near real-time refreshes across integrated channels.\u003C/li>\u003Cli>\u003Cstrong>Pre-built dashboards and templates\u003C/strong>: Quick to launch but locked into a “slide-deck” style format.\u003C/li>\u003Cli>\u003Cstrong>Textbox widget\u003C/strong>: A full-featured text editor that allows for embedding metrics, but its fixed landscape mode limits display options.\u003C/li>\u003C/ul>\u003Ch3>Databox pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Real-time insights\u003C/strong>: Offers quick, live snapshots of key performance indicators.\u003C/li>\u003Cli>\u003Cstrong>User-friendly interface\u003C/strong>: The drag-and-drop functionality makes it easy for teams to set up basic dashboards without heavy technical know-how.\u003C/li>\u003Cli>\u003Cstrong>Quick deployment\u003C/strong>: Pre-built templates allow you to start monitoring essential metrics almost immediately.\u003C/li>\u003C/ul>\u003Ch3>Databox cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Customization constraints\u003C/strong>: Limited flexibility means you might need to create additional slide decks or custom graphs outside of the platform to fully tailor reports.\u003C/li>\u003Cli>\u003Cstrong>Inefficient workflow for complex reporting\u003C/strong>: For teams that need deep analysis, the process often becomes duplicative and time-consuming.\u003C/li>\u003Cli>\u003Cstrong>Learning curve for advanced setups\u003C/strong>: Configuring more intricate reporting structures (like filtering top-level metrics or applying date range changes across clients) can be challenging.\u003C/li>\u003Cli>\u003Cstrong>Performance issues\u003C/strong>: Some users note that the platform can feel “overwhelmed” when handling large or complex data sets, resulting in slower load times and a less interactive experience.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Side note: \u003C/strong>At \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a>, we make sure we're “always on” for you. Over the past six months, we've clocked an impressive \u003Cstrong>99.95% uptime\u003C/strong>—and we’re not about to let that slip. \u003C/p>\u003Cp>If anything \u003Ci>does\u003C/i> go wrong, an emergency alert pings our product engineers (yes, even at 3 a.m.), so they can jump in and tackle the issue—pronto.\u003C/p>\u003Cp>What does that mean for you?\u003C/p>\u003Cul>\u003Cli>A stable platform with minimal data hiccups or delays.\u003C/li>\u003Cli>Faster bug fixes, handled in-house—no waiting around for a third party.\u003C/li>\u003Cli>Lightning-fast report loads, no matter when, where, or how you log in.\u003C/li>\u003Cli>Any downtime (which is rare) is quickly resolved by our on-call engineers, 24/7.\u003C/li>\u003C/ul>\u003Ch3>Databox pricing:\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Here’s a quick rundown of Databox’s monthly pricing tiers (billed annually), based on their website as of October 2025:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Professional ($159/month):\u003C/strong> 3 data sources, unlimited dashboards, unlimited users, custom metrics, standard sync.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Growth ($399/month):\u003C/strong> 3 data sources, unlimited dashboards, unlimited users, plus AI summaries, datasets, forecasting, advanced filters, and row-level drilldowns.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Premium ($799/month):\u003C/strong> 100 data sources, unlimited dashboards, unlimited users, plus 15-minute syncs on select sources, enterprise security, and priority support.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_pricing_af166c82d6.png\" alt=\"Databox Pricing - Pricing chart comparing three plans: Professional, Growth, and Premium.\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Note: \u003C/strong>Databox no longer offers a “Free Forever” plan. Instead, all users begin with a 14-day free trial of their Growth plan.\u003C/span>\u003C/p>\u003Cp>As your needs grow, watch out for potential overages—more data sources or dashboards than your plan allows may push you to the next tier.\u003C/p>\u003Ch3>What do real users say about Databox?\u003C/h3>\u003Cp>Reviewers rave about Databox's ability to easily combine multiple data sources, and business users find it very user-friendly.\u003C/p>\u003Cp>But some \u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-2984728\" target=\"_blank\" rel=\"noopener noreferrer\">also mention\u003C/a> missing key features—particularly around distinguishing traffic sources and time points—suggesting the interface could be more intuitive for deeper analysis.\u003C/p>\u003Cp>“\u003Ci>....it’s hard to discern between traffic sources and points in time as well as different dates because of it being too white of a interface…\u003C/i>”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/7_b979f6e0ce.png\" alt=\"7 - Customer review with title, star rating, and Databox feedback.\">\u003C/p>\u003Ch2>3. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Best for\u003C/strong>: Data-savvy teams or larger organizations that need deep analytics and enterprise-level data visualization.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/8_e3add4282b.png\" alt=\"\">Tableau is often regarded as the gold standard for business intelligence (BI) and data analytics, allowing you to blend multiple data sources, create interactive reports and dashboards, and drill down into granular insights. \u003C/p>\u003Cp>But its robust feature set comes with a steep learning curve. And it isn’t particularly designed for agencies managing multiple clients who need quick, templated reports.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Advanced data visualization\u003C/strong>: Interactive, highly customizable dashboards.\u003C/li>\u003Cli>\u003Cstrong>Deep analytics and calculations\u003C/strong>: Write complex formulas, combine multiple data sets, and use forecasting tools to predict future trends.\u003C/li>\u003Cli>\u003Cstrong>Scalability\u003C/strong>: Handles large volumes of data with enterprise-level security.\u003C/li>\u003Cli>\u003Cstrong>Live data connections\u003C/strong>: Real-time or near real-time updates, if configured properly.\u003C/li>\u003C/ul>\u003Ch3>Tableau pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Powerful advanced analytics\u003C/strong>: Excellent for in-depth exploration, predictive modeling, and custom calculations.\u003C/li>\u003Cli>\u003Cstrong>Highly customizable dashboards\u003C/strong>: Offers rich visualization options, from heat maps to advanced geospatial analytics.\u003C/li>\u003Cli>\u003Cstrong>Broad and seamless integration\u003C/strong>: Connects to a wide range of data sources, from SQL databases to cloud services.\u003C/li>\u003C/ul>\u003Ch3>Tableau cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Steep learning curve\u003C/strong>: Non-technical users often need training to use Tableau to its full potential.\u003C/li>\u003Cli>\u003Cstrong>Costly for smaller teams\u003C/strong>: Licensing fees can add up quickly, especially if multiple team members need access.\u003C/li>\u003Cli>\u003Cstrong>Not agency-focused\u003C/strong>: While it excels at enterprise analytics, it lacks built-in tools for multi-client management or easy white-labeling.\u003C/li>\u003Cli>\u003Cstrong>Resource-heavy\u003C/strong>: Large data sets and advanced calculations may require robust hardware or cloud resources.\u003C/li>\u003C/ul>\u003Ch3>Tableau pricing:\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">If you’re looking for transparent pricing, Tableau isn’t it. Their entire pricing model has moved behind a “Contact Sales” wall. That means even the basics—like a Creator, Explorer, or Viewer license—don’t have sticker prices listed anymore.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Instead, you’ll see:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Creator:\u003C/strong> Required for every deployment. Comes with Tableau Desktop, Prep Builder, a Creator license on Cloud/Server, and Tableau Pulse (Cloud only).\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Explorer:\u003C/strong> Aimed at self-service analytics.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Viewer:\u003C/strong> For read-only access to dashboards and visualizations.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Enterprise and Tableau+:\u003C/strong> Higher-end packages layering in governance, security, and AI-powered analytics.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_pricing_5ef4723631.png\" alt=\"Tableau Pricing - Tableau product comparison with contact sales buttons.\">\u003C/p>\u003Ch3>What do real users say about Tableau?\u003C/h3>\u003Cp>A lot of users—like \u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10851943\" target=\"_blank\" rel=\"noopener noreferrer\">Srinivasa Reddy B.\u003C/a>—praise Tableau’s advanced features like LOD calculations and interactive dashboards. \u003C/p>\u003Cp>But they note slow performance and “odd” behavior when connecting live data, resulting in longer load times for the server.\u003C/p>\u003Cp>“\u003Ci>1. It performs odd when we connect a live data\u003C/i>\u003C/p>\u003Cp>\u003Ci> 2. Takes so much time to send data to server.\u003C/i>”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/10_76d30822a6.png\" alt=\"\">\u003C/p>\u003Ch2>4. Looker Studio\u003C/h2>\u003Cp>\u003Cstrong>Best for\u003C/strong>: Teams heavily invested in Google-centric data that can handle manual data blending for non-Google sources.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/11_b9ae9768e8.png\" alt=\"Google Ads - Dashboard displaying clicks, conversions, cost metrics, and campaign performance.\">\u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> (formerly Google Data Studio) allows you to create dashboards and reports from Google’s native platforms, mostly for free. However, many agencies find themselves manually blending data in Sheets or relying on third-party connectors like Supermetrics—especially when managing multiple channels (Facebook, TikTok, Pinterest, etc.). \u003C/p>\u003Cp>Free can quickly become expensive, too. Frequent complaints center around slow loading times, limited advanced features, and lack of multi-client management tools.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Free for basic use\u003C/strong>: Create and share reports without a subscription (enterprise tiers available).\u003C/li>\u003Cli>\u003Cstrong>Native Google integrations\u003C/strong>: Pull data from Google Ads, Analytics, YouTube, and more.\u003C/li>\u003Cli>\u003Cstrong>Simple dashboards\u003C/strong>: Beginner-friendly for straightforward metrics and visuals.\u003C/li>\u003C/ul>\u003Ch3>Looker Studio pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Easy to start\u003C/strong>: Ideal if your reporting is primarily Google-based and you want a no-cost entry point.\u003C/li>\u003Cli>\u003Cstrong>Basic templates\u003C/strong>: You can quickly spin up standard reports for top-level KPIs.\u003C/li>\u003Cli>\u003Cstrong>Wide user community\u003C/strong>: Plenty of how-to guides and community templates to jumpstart your setup.\u003C/li>\u003C/ul>\u003Ch3>Looker Studio cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Limited data blending\u003C/strong>: You’ll often need manual merges in Sheets or paid connectors to handle multi-channel data.\u003C/li>\u003Cli>\u003Cstrong>Slow and unreliable\u003C/strong> \u003Cstrong>for big data sets\u003C/strong>: Agencies note frequent loading delays and breaks, which can hamper productivity.\u003C/li>\u003Cli>\u003Cstrong>Minimal multi-client features\u003C/strong>: Not designed for large agencies juggling dozens of client dashboards; no built-in white-labeling.\u003C/li>\u003Cli>\u003Cstrong>Lack of automated insights\u003C/strong>: No built-in AI-driven recommendations or automated creative performance reporting—teams must manually build these insights.\u003C/li>\u003Cli>\u003Cstrong>No customer support\u003C/strong>: Users must learn its features, connectors, and design elements on their own. In theory, there’s an email address for developer assistance, but according to both our experience and G2 reviews, responses can be slow or unhelpful.\u003C/li>\u003C/ul>\u003Cp>BTW, every Whatagraph plan comes with its very own dedicated Customer Success Manager—and our live chat support replies in just 4 minutes.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\">\u003Cstrong>This is how you know you’ve outgrown Looker Studio\u003C/strong>\u003C/a>\u003Cstrong>.\u003C/strong>\u003C/p>\u003Ch3>Looker Studio pricing:\u003C/h3>\u003Cp>Looker Studio (Google Cloud core) currently offers three platform editions—but doesn’t list public pricing; you’ll need to contact sales for a quote. Here’s a quick rundown:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Standard\u003C/strong>: Suited for small teams (<50 users). Includes 1 production instance, 10 standard users, 2 developer users, and up to 1,000 query-based API calls/month.\u003C/li>\u003Cli>\u003Cstrong>Enterprise\u003C/strong>: Adds advanced security features and higher limits for larger organizations.\u003C/li>\u003Cli>\u003Cstrong>Embed\u003C/strong>: Built for external analytics at scale, supporting up to 500,000 query-based API calls/month.\u003C/li>\u003C/ul>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/12_58384da922.png\" alt=\"Platform - List of the three Looker platform editions.\">What do real users say about Looker Studio?\u003C/h3>\u003Cp>Many find it ideal for quickly building a dashboard and connecting with multiple data tools—like BigQuery, Snowflake, or even Google Drive. \u003C/p>\u003Cp>But once you start blending larger or more complex data sets, some reviewers like \u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9235544\" target=\"_blank\" rel=\"noopener noreferrer\">Raul C\u003C/a>. mention that performance can become an issue. \u003C/p>\u003Cp>“\u003Ci>Despite having improved significantly since the incorporation of Looker technology into the old Data Studio, if you build combined data sources (something essential if you want to perform some calculations) you will see that the loading time is heavily burdened.\u003C/i>”\u003C/p>\u003Cp>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/13_a6e03b727e.png\" alt=\"13 - A Looker Studio review showing star rating and written feedback.\">\u003C/p>\u003Ch2>5. Toucan\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Data and IT teams at small to medium companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Toucan_dashboard_716c1ab153.png\" alt=\"Toucan Dashboard - A sales dashboard with charts for revenue, deals, and team performance.\">\u003C/p>\u003Cp>If you're building a SaaS platform or a client-facing portal and need to offer reporting to your users, \u003Ca href=\"https://www.toucantoco.com/en/\" target=\"_blank\" rel=\"noopener noreferrer\">Toucan\u003C/a> is a strong alternative to traditional BI tools. \u003C/p>\u003Cp>Designed specifically for embedded analytics, Toucan allows product teams to integrate dashboards and reports directly into their application — no heavy setup, no steep learning curve.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>No-code dashboard creation for product teams and business users\u003C/li>\u003Cli>Seamless integration with any front-end via Web Component, iFrame or JavaScript SDK\u003C/li>\u003Cli>Built-in multi-tenancy and role-based access control\u003C/li>\u003Cli>Contextual storytelling layer to make data easier to understand\u003C/li>\u003C/ul>\u003Ch3>Toucan pros:\u003C/h3>\u003Cul>\u003Cli>Intuitive UI designed for non-technical users\u003C/li>\u003Cli>Quick to deploy and easy to scale across clients\u003C/li>\u003Cli>Full white-labeling for a native product experience\u003C/li>\u003Cli>Excellent support and onboarding for product teams\u003C/li>\u003C/ul>\u003Ch3>Toucan cons:\u003C/h3>\u003Cul>\u003Cli>Less suited for advanced data scientists looking for SQL-based exploration\u003C/li>\u003Cli>Not ideal for on-premise deployments (cloud-first approach)\u003C/li>\u003Cli>Some learning curve for dashboard logic and templating features\u003C/li>\u003C/ul>\u003Ch3 style=\"text-align:justify;\">Toucan Pricing:\u003C/h3>\u003Cp style=\"text-align:justify;\">Entry-level plans start at around \u003Cstrong>€1,000/month\u003C/strong>, with full feature access including white-label and API integrations.\u003C/p>\u003Ch3 style=\"text-align:justify;\">What do real users say about Toucan:\u003C/h3>\u003Cp style=\"text-align:justify;\">Users love Toucan for its ability to turn complex data into easy-to-digest visual stories — especially for client-facing use cases. It stands out for its simplicity, speed of implementation, and outstanding customer support.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Toucan_review_eca53befd4.png\" alt=\"Toucan Review - Customer review featuring five-star rating and written feedback\">\u003C/p>\u003Ch2>6. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Best for\u003C/strong>: Smaller agencies looking for a simple, white-labeled reporting platform.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/14_4f107d35fe.png\" alt=\"\">\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> offers a white-labeled dashboard experience covering SEO, PPC, and social metrics. It’s easy to set up, which is great at first. But many agencies quickly find it limiting because they need real-time data, deeper insights, and more automation—things AgencyAnalytics struggles with.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>White-labeling\u003C/strong>: Reports, login, and admin areas can remove the AgencyAnalytics branding entirely.\u003C/li>\u003Cli>\u003Cstrong>Basic integrations\u003C/strong>: Pull data from Google Ads, Facebook Ads, TikTok, and more (though refresh rates vary).\u003C/li>\u003Cli>\u003Cstrong>Code-based dashboard creation\u003C/strong>: Developers can programmatically create new dashboards from templates, but maintaining or editing them still requires manual work.\u003C/li>\u003Cli>\u003Cstrong>Scheduled reporting\u003C/strong>: Automate PDF or email-based reports, albeit with limited template and date range flexibility.\u003C/li>\u003C/ul>\u003Ch3>AgencyAnalytics pros: \u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Simple to start\u003C/strong>: Quick setup for basic SEO/PPC reports, minimal learning curve.\u003C/li>\u003Cli>\u003Cstrong>Full white-label\u003C/strong>: Clients see your brand from login to final report—AgencyAnalytics stays invisible.\u003C/li>\u003Cli>\u003Cstrong>Affordable for smaller teams\u003C/strong>: The entry-level pricing can be attractive if you’re not dealing with large data volumes or real-time demands.\u003C/li>\u003C/ul>\u003Ch3>AgencyAnalytics cons: \u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Slow data refresh\u003C/strong>: Reports can lag 2–3 days, which isn’t ideal for daily or near real-time reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Limited customization and automation\u003C/strong>: Scheduled reports often stick to the same template; advanced changes require manual adjustments every month.\u003C/li>\u003Cli>\u003Cstrong>Inconsistent integrations\u003C/strong>: Detailed ad-level data may work in TikTok but not on Facebook, leading to gaps and blame-shifting between platforms.\u003C/li>\u003Cli>\u003Cstrong>Overwhelming manual effort\u003C/strong>: Some users pull multiple reports daily, double-checking each against the original platform—undermining the promise of automation.\u003C/li>\u003Cli>\u003Cstrong>Unresponsive support\u003C/strong>: Feature requests and bug fixes can languish indefinitely, with the vendor passing the blame to ad platforms rather than taking ownership.\u003C/li>\u003C/ul>\u003Ch3>AgencyAnalytics pricing:\u003C/h3>\u003Cp>AgencyAnalytics offers a 14-day free trial and flexible monthly or annual billing options. Here’s a quick look at their main plans as of March 2025:\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Freelancer ($159/month; 10 clients included): \u003C/strong>Unlimited reports, scheduling, 80+ integrations, client portal, basic branding. Extra clients: $20/month each.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Agency ($179/month; 10 clients included): \u003C/strong>Everything in Freelancer + AI Summary & Ask AI, metric alerts, goal & budget tracking, ad spend markup, full branding. Extra clients: $20/month each.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Agency Pro  $349/month; 15 clients included): \u003C/strong>Everything in Agency + benchmark comparisons, trend forecasting, anomaly detection, data aggregation, priority support. \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Enterprise (custom pricing): \u003C/strong>Everything in Agency Pro + concierge implementation, dedicated success manager, database connectors, MFA/SSO, training.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>Each plan supports unlimited reports and dashboards, though you’ll pay an extra fee per additional client ($2.17–$1.59/client).\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_pricing_a26170cb39.png\" alt=\"AgencyAnalytics Pricing - Pricing table for agency analytics platform with different plans.\">\u003C/figure>\u003Ch3>What do real users say about AgencyAnalytics?\u003C/h3>\u003Cp>A lot of users like \u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10856821\" target=\"_blank\" rel=\"noopener noreferrer\">Elizabeth R\u003C/a>. appreciate how easily AgencyAnalytics gathers data from multiple platforms, but they’re frustrated by its limited options for customizing reports and lack of advanced, AI-powered insights.\u003C/p>\u003Cp>“\u003Ci>Not that customizable. If I wanted to create a report on behaviors only, with some machine learning and AI insights, it doesn’t appear to help there\u003C/i>.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/16_7e118d940a.png\" alt=\"Sixteen - An online review of a service with positive feedback.\">Before moving on, let's take stock. We've seen tools that are cheap but limited. Powerful but hard to use. Pretty but slow.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph, meanwhile, has been quietly perfecting the art of 'yes, and.'\u003C/strong> \u003C/p>\u003Cp>Yes, you can have beautiful dashboards AND real-time data. \u003C/p>\u003Cp>Yes, you can handle five clients today AND 50 tomorrow. \u003C/p>\u003Cp>Yes, your reports will load instantly AND stay accurate when it matters most.\u003C/p>\u003Cp>Let’s see how \u003Ci>exactly\u003C/i>.\u003C/p>\u003Ch2>7. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Best for\u003C/strong>: Marketing agencies and teams who want an easy-to-use reporting tool with powerful AI features and flexible pricing\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=Uq4qmEjbUNUehsPt\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is an easy-to-use AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly. \u003C/p>\u003Cp>Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results—without needing technical expertise.\u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>But does it check all the boxes you’re looking for? Let’s take a look.\u003C/p>\u003Ch3>Feature #1: Ease of use\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Homepage_Hero_Section_Static_Image_DESKTOP_e5d9b2d286.png\" alt=\"Homepage Hero Section Static Image - Dashboard interface with charts, graphs, and data tables.\">\u003C/p>\u003Cp>Unlike complex business intelligence tools made for data teams, Whatagraph is designed specifically for marketers.\u003C/p>\u003Cp>Every feature matches how marketers think, work, and report—so you can focus on running campaigns, not building dashboards.\u003C/p>\u003Cp>You won’t need to know SQL, understand database structures, or even use report templates to visualize your data.\u003C/p>\u003Cp>With \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, a set of AI features to create, analyze, and analyze reports in seconds, you can just sit back and relax and we’ll handle the heavy-lifting. \u003C/p>\u003Cp>All you need to do is connect your sources, tell us what kind of report you want to build, and we’ll build it for you. (There are also example prompts available if you want something to get started with.)\u003C/p>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_for_reports_05b011b58e.gif\" alt=\"\">\u003C/p>\u003Cp>Want to add or edit widgets? The same concept applies. Just type in a prompt and we’ll build it for you.\u003C/p>\u003Cp>You can also ask AI to create separate tabs within the same report to visualize different channels, locations, or brands—so your readers don’t need to scroll through long reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tabs_on_Whatagraph_09732e3596.png\" alt=\"Tabs on Whatagraph - Dashboard interface with reports for paid marketing channels.\">And yes, you can still get hands-on. Drag and drop a widget, resize it, and add blended metrics like “Total Ad Spend.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Drag_and_drop_widget_78326d910f.gif\" alt=\"Whatagraph Drag And Drop Widget - Interface displaying reports, widgets and settings in a dashboard layout.\">\u003C/p>\u003Cp>Or pick from \u003Ca href=\"https://whatagraph.com/templates\">80+ ready-made templates\u003C/a> if you’d rather not start from zero: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_ready_made_templates_c754aa223a.png\" alt=\"\">\u003C/p>\u003Cp>Want to add performance summaries to your reports? Previously, you’d need to write them manually. With Whatagraph, you can just ask AI to generate summaries for you directly in your report, based on your data. \u003C/p>\u003Cp>Summaries are available in 18 languages and five formats—Summary, Wins, Recommendations, Issues, or Custom Prompt.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Report_with_IQ_feature_e15bd7a702.png\" alt=\"Whatagraph Report With Iq Feature - Screenshot of an AI report dashboard interface.\">\u003C/p>\u003Cp>You can also chat with your data directly within the report to understand performance in seconds, instead of having to scroll through long reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chat_d78686a4b7.png\" alt=\"Whatagraph IQ Chat - AI assistant showing conversation history and input field.\">\u003C/p>\u003Cp>Thanks to these AI features, \u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">Maatwerk Online\u003C/a> is saving 100 a month on reporting with Whatagraph. Lars Maat, Co-founder, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>Feature #2: Data blending\u003C/h3>\u003Cp>We touched on this above, but we’re going to repeat it again because organizing your data before visualizing it is so important to keep your reports neat and tidy. \u003C/p>\u003Cp>On Whatagraph, you can easily:\u003C/p>\u003Cul>\u003Cli>Unify dimension names \u003Ci>(e.g. gender, age, and device across Facebook Ads and Google Ads)\u003C/i>\u003C/li>\u003Cli>Standardize campaign names (e.g. grouping all “Retargeting” campaigns into one)\u003C/li>\u003Cli>Grouping different countries into tiers (e.g. Tier 1 – United States, United Kingdom, Australia)\u003C/li>\u003Cli>Match metrics names (e.g. “Total ad spend” for all channels)\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2025_02_28_at_8_52_42_PM_c94315c0ce.png\" alt=\"Screenshot 2025 - Data configuration panel with dropdowns for channel and field selection.\">\u003C/p>\u003Cp>And on \u003Ca href=\"https://whatagraph.com/pricing\">more advanced pricing plans\u003C/a>, you'll get IQ Dimensions, which let you ask AI to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/li>\u003Cli>\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_e89a8d5a8b.png\" alt=\"Whatagraph IQ Dimensions - Prompt interface with channel, field selectors and text entry.\">\u003C/p>\u003Cp>So what does that actually mean for you? \u003C/p>\u003Cp>You stop treating each platform like a silo. Instead of toggling between Google Ads, Facebook Ads, and GA4, you can compare them side by side on the same timeline. \u003C/p>\u003Cp>You can roll up Tier-1 countries into a single view. \u003C/p>\u003Cp>You can unify campaign names so “Retargeting_US” and “US Retargeting” don’t show up as separate rows.\u003C/p>\u003Cp>The result is a single, coherent dataset you can actually trust. And you save so much time on manually building these custom metrics, blends, and dimensions. \u003C/p>\u003Ch3>Feature #3: Customizable reports and dashboards\u003C/h3>\u003Cp>As sleek and interactive as Whatagraph’s reports are, wouldn’t it be even better if they looked exactly like you (or your client) wanted? You asked, we answered. \u003C/p>\u003Cp>With Whatagraph, customization is king. \u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/fab1b39783854815ac1bea930a98d151?sid=dc798384-f74f-4425-9c48-736afd723ece\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>You can transform the default design into a fully white-labeled, client-facing masterpiece:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Remove Whatagraph’s logo:\u003C/strong> Make it yours (or your client’s)—not ours.\u003C/li>\u003Cli>\u003Cstrong>Choose a color scheme:\u003C/strong> Align every detail with your or your client’s brand identity.\u003C/li>\u003Cli>\u003Cstrong>Specify the company name:\u003C/strong> Replace generic text with your own or your client’s name.\u003C/li>\u003Cli>\u003Cstrong>Enter a new domain name:\u003C/strong> Keep your brand front and center with custom URLs.\u003C/li>\u003Cli>\u003Cstrong>Customize the reply-to address:\u003C/strong> Make sure every communication feels personal.\u003C/li>\u003Cli>\u003Cstrong>Assign team roles:\u003C/strong> Specify who’s responsible for the report to streamline project management.\u003C/li>\u003C/ul>\u003Cp>And with \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph IQ Theme\u003C/a>, you don't have to do these manually. You can just upload a screenshot of your (or your client's) brandbook, or type in a prompt, and Whatagraph automatically detects the fonts and colors and applies them to your reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_brand_customization_27a11c2a8e.gif\" alt=\"Whatagraph IQ Brand Customization - Whatagraph dashboard featuring charts and data tables\">\u003C/p>\u003Cp>You can still manually fine-tune the style, and once you're satisfied, save it as “Global Themes” and re-use it across all your existing and new reports. \u003C/p>\u003Cp>Take a look at some of the custom report examples below:\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">Paid-per-click report template\u003C/a>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://reports.live/shared/xLMRV5bEkMx8GYoO\" target=\"_blank\" rel=\"noopener noreferrer\">Social media report template\u003C/a>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_2_9501e2a32d.png\" alt=\"Social Media Report Template - A social media report with data visualizations and metrics.\">\u003C/figure>\u003Cul>\u003Cli>\u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify report template\u003C/a>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/figure>\u003Cp>Like what you see? \u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today.\u003C/a> \u003C/p>\u003Ch3>Feature #4: Automated reporting workflows\u003C/h3>\u003Cp>What if your reporting practically ran itself? With Whatagraph, it does—while you still call the shots.\u003C/p>\u003Cp>On Whatagraph, you can put report sharing on auto-pilot with scheduled emails. Simply:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Customize the email: \u003C/strong>Choose color themes, upload logos, write header and body texts, and even host the email on your own domain. \u003C/li>\u003Cli>\u003Cstrong>Choose the frequency and time: \u003C/strong>Select when you want these reports to go out and on which day the report would be sent (e.g. every Friday). You can also choose whether you want to review the report before sending or have it sent automatically without one. \u003C/li>\u003Cli>\u003Cstrong>Enter the report recipient's email address: \u003C/strong>Put in the email of who will receive the reports, and you’re good to go!\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/21_dab3f53da4.png\" alt=\"\">Apart from automated emails, you can also share reports via live links (always updated with fresh data), static PDFs, or Excel spreadsheets (only recommended for raw data and tables).\u003C/p>\u003Cp>You also have the option to turn on \u003Ca href=\"https://help.whatagraph.com/en/articles/10357615-whatagraph-iq-chat-instant-data-insights-at-your-fingertips\" target=\"_blank\" rel=\"noopener noreferrer\">IQ Chat\u003C/a> for your clients or stakeholders, which lets them ask any questions about the reports and get back quick, accurate answers. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_share_report_settings_99c655f52f.png\" alt=\"Whatagraph Share Report Settings - Share report interface with options to copy link and set password.\">\u003C/p>\u003Ch3>Feature #5: Multi-client management\u003C/h3>\u003Cp>Whatagraph is designed to help you manage dozens of clients with ease. \u003C/p>\u003Cp>You get a dedicated hub called “Spaces” that bring everything related to a client or project together in one place:\u003C/p>\u003Cul>\u003Cli>Data sources\u003C/li>\u003Cli>Report templates\u003C/li>\u003Cli>External-facing reports\u003C/li>\u003Cli>Internal performance monitoring dashboards (we call them “\u003Ca href=\"https://whatagraph.com/overview\">Overviews\u003C/a>”)\u003C/li>\u003C/ul>\u003Cp style=\"margin-left:0px;\">With Spaces, you can not only store reports neatly, but also:\u003C/p>\u003Cul>\u003Cli>Attach Overviews directly to a client space\u003C/li>\u003Cli>Create new reports, templates, or AI reports right inside a space\u003C/li>\u003Cli>Collapse or expand sections to keep navigation clean\u003C/li>\u003Cli>Favorite or pin specific Spaces for quicker access\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Spaces_on_Whatagraph_528b462b9b.png\" alt=\"Spaces On Whatagraph - Screenshot of a dashboard with space management and reporting features.\">If you have a client which has different branches or franchises, you'll love our linked template feature. Basically, you can just create one “Master” template with the structure, metrics, and widgets you want to see and duplicate that template to create a report for a different franchise. \u003C/p>\u003Cp>This already saves you massive time, but let's go even deeper. If you need to edit the reports, instead of having to do it one by one, you can just edit the Master template and the changes will automatically be applied to all the linked reports. \u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/8dab10a32da9435aa71057c1806f6bef?sid=dfb6a888-fce5-4282-928e-0579c6749129\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>These are the exact features that helped Peak Seven digital marketing agency save 63 hours a month on reporting. \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Read the full story here.\u003C/i>\u003C/a>\u003Ci> \u003C/i>\u003C/p>\u003Ch3>Whatagraph pros: \u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Intuitive:\u003C/strong> Exceptionally easy to use—anyone on your team can jump right in.\u003C/li>\u003Cli>\u003Cstrong>Comprehensive:\u003C/strong> An all-in-one solution for marketing performance monitoring and reporting.\u003C/li>\u003Cli>\u003Cstrong>AI-powered:\u003C/strong> Whatagraph IQ generates reports, insights, and text summaries instantly, plus lets you (and your clients) chat with your data.\u003C/li>\u003Cli>\u003Cstrong>Fast insights:\u003C/strong> Provides lightning-fast campaign insights to keep you ahead of the game with informed decisions.\u003C/li>\u003Cli>\u003Cstrong>Visually stunning:\u003C/strong> Delivers dashboards and reports that make your data pop and are easy to interpret.\u003C/li>\u003Cli>\u003Cstrong>Reliable:\u003C/strong> Boasts rock-solid uptime with 99.95% reliability.\u003C/li>\u003Cli>\u003Cstrong>Flexible:\u003C/strong> Free forever plan for individuals, advanced tiers for scaling agencies.\u003C/li>\u003C/ul>\u003Ch3>Whatagraph cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Free plan is limited:\u003C/strong> The forever free plan is great for testing, but fast-growing agencies will outgrow it quickly (advanced features like API access and complex automations are gated to higher tiers).\u003C/li>\u003Cli>\u003Cstrong>Blending limits:\u003C/strong> Some API restrictions (e.g., YouTube) mean not all dimensions can be blended across sources.\u003C/li>\u003C/ul>\u003Ch3>Whatagraph pricing:\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph offers a “Forever free” plan, making marketing intelligence accessible to freelancers and small teams who just need a handful of sources. From there, pricing (billed annually below) scales up for agencies that need more firepower:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Free (Forever free): \u003C/strong>5 source credits, unlimited users and reports, essential integrations, pre-made templates and transformations, access to Whatagraph IQ (report creation, summaries, chat).\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Start (€199/month): \u003C/strong>20 source credits, includes all essential integrations, report automation, basic branding, Whatagraph IQ.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Boost\u003C/strong> \u003Cstrong> (€499/month):\u003C/strong> 60 source credits, advanced integrations, custom transformations, alerts and goals, full branding, linked report templates, SSO, etc.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Max\u003C/strong> \u003Cstrong>(custom pricing):\u003C/strong> 100+ source credits plus enterprise features, APIs, premium integrations, dedicated support, SSO/MFA, priority onboarding, etc.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_8fc26e75a8.png\" alt=\"Whatagraph pricing - Pricing tiers for a SaaS product: Free, Start, Boost, Max.\">\u003C/p>\u003Ch3>What do real users say about Whatagraph?\u003C/h3>\u003Cp>Whatagraph may be “simple”—but it’s not “basic.” \u003C/p>\u003Cul>\u003Cli>“\u003Ci>To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting\u003C/i>.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/li>\u003Cli>“\u003Ci>I love the tool's simplicity, continuous enhancements, brand customization, and its ability to integrate multiple platforms, streamlining data analysis\u003C/i>.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9412553\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/li>\u003Cli>“\u003Ci>Customer support is exceptionally fast and knowledgeable—every question is answered professionally within minutes\u003C/i>.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10795471\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today.\u003C/a> \u003C/p>","2025-02-28T10:45:35.614Z","2025-10-06T14:37:08.321Z","2025-02-28T15:26:29.691Z","2025-10-06",{"id":505,"name":506,"alternativeText":507,"caption":31,"width":508,"height":509,"formats":510,"hash":517,"ext":292,"mime":293,"size":518,"url":519,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":520,"updatedAt":521},15599,"Automated reporting tools.png","Automated Reporting Tools - Button with \"Generate a report\" and cursor on pink background.",4368,2454,{"thumbnail":511},{"ext":292,"url":512,"hash":513,"mime":293,"name":514,"path":31,"size":515,"width":435,"height":516},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Automated_reporting_tools_cf89b7c77a.png","thumbnail_Automated_reporting_tools_cf89b7c77a","thumbnail_Automated reporting tools.png",53.64,138,"Automated_reporting_tools_cf89b7c77a",5941.16,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Automated_reporting_tools_cf89b7c77a.png","2025-10-06T13:23:53.973Z","2025-10-06T13:23:58.695Z",{"id":523,"name":524,"about":525,"email":31,"createdAt":526,"updatedAt":527,"publishedAt":528,"slug":529,"linkedin_url":530},136,"Brinda Gulati","Brinda Gulati is a fractional content marketer and freelance writer who specializes in data-driven storytelling and writing easy-to-understand, informative content for humans. She has two degrees in Creative Writing from the University of Warwick, and believes that above all, stories are a deeply human endeavor. She has two dogs, knows thrifting spots, and loves afternoon naps.","2025-02-28T10:39:49.342Z","2025-06-10T14:38:31.547Z","2025-02-28T10:40:09.137Z","brinda-gulati","https://www.linkedin.com/in/brindagulati/",{"id":319,"title":532,"slug":533,"subheading":534,"createdAt":535,"updatedAt":536,"publishedAt":537},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2025-06-04T14:37:57.786Z","2023-05-18T13:29:41.243Z",{"id":539,"title":540,"slug":541,"summary":542,"body":543,"read_time":21,"createdAt":544,"updatedAt":545,"publishedAt":546,"errors":31,"table_of_contents":32,"dateReorder":503,"cover_image":547,"author":564,"article_category":574},2354,"We Tested the 11 Best (& Underrated) AI SEO Tools in 2025","ai-seo-tools","\u003Cp>SEO isn’t dead in 2025, but it’s definitely different. \u003C/p>\u003Cp>It’s not just about ranking on Google anymore, but also about showing up on AI search engines and LLMs like ChatGPT and Perplexity.\u003C/p>\u003Cp>The way we \u003Ci>do\u003C/i> SEO has also changed. There are now tons of exciting new tools, powered by AI, that can help you deliver better results—faster—for your clients or your brand.\u003C/p>","\u003Cp>But not every tool that slaps “AI” on the label is worth your budget. \u003C/p>\u003Cp>Some are little more than glorified content spinners, while others lack the stability or data quality. \u003C/p>\u003Cp>The best ones integrate seamlessly into existing workflows, speed up repetitive tasks, and give your team more time to focus on strategy.\u003C/p>\u003Cp>This guide cuts through the noise and highlights the AI SEO tools that actually deliver results, whether you're optimizing content, automating reporting, or scaling campaigns across multiple brands.\u003C/p>\u003Ch2>How I Chose AI SEO Tools \u003C/h2>\u003Cp>SEO is very close to my heart.\u003C/p>\u003Cp>I spent 3 years as Head of Content at an SEO agency, and now as Senior Content Marketing Manager at Whatagraph, SEO is our most important channel for bringing in MQLs and ICP leads.\u003C/p>\u003Cp>So, I didn’t want this article to be just another roundup of the same tools you’ve seen a dozen times. \u003C/p>\u003Cp>I wanted you to discover underrated AI SEO software that:\u003C/p>\u003Cul>\u003Cli>Agencies and SEO strategists are actually using right now\u003C/li>\u003Cli>Excel in specific, niche use cases\u003C/li>\u003C/ul>\u003Cp>Here’s how I picked them:\u003C/p>\u003Ch3>\u003Cstrong>1. I asked SEO strategists what tools they recommend.\u003C/strong>\u003C/h3>\u003Cp>I asked SEO strategists on LinkedIn what AI tools they’re using every day and what they love about them—and got dozens of honest, unsponsored replies. \u003C/p>\u003Cp><iframe src=\"https://www.linkedin.com/embed/feed/update/urn:li:share:7325132935743856640\" height=\"475\" width=\"100%\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"></iframe>\u003C/p>\u003Cp>But I also mined through all these recommendations and picked just the tools that are either powered by AI, or lets you do something with AI.\u003C/p>\u003Ch3>\u003Cstrong>2. I tested most of them myself or interviewed others who are currently using them.\u003C/strong>\u003C/h3>\u003Cp>Unless noted otherwise, I’ve personally tried these AI-powered SEO tools. If they didn’t deliver real value or improve our workflow, they didn’t make the cut. If I didn't test a tool myself, I included quotes from others who have. \u003C/p>\u003Ch3>\u003Cstrong>3. I checked for agency-friendly pricing.\u003C/strong>\u003C/h3>\u003Cp>For agencies trying to scale, predictable pricing is non-negotiable, especially when onboarding new clients or building internal processes around a platform. I scoured the latest pricing details of each tool and included them in detail wherever possible. \u003C/p>\u003Cp>That being said, here’s a summary of the SEO AI tools I'll review:\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Tool Name\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Best For\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Pricing Summary\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Writesonic\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Speeding up SEO research and content creation with real-time SEO data\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">From $16/month. Tiered plans based on users/projects. Free trial available.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>AirOps\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Automating SEO ops and content production with flexible workflows\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Free starter plan. Custom pricing for Scale and Agency plans.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Clearscope\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Optimizing human-written content for SEO that ranks fast and well\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Starts at $189/month. Scales with usage and features.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Ahrefs AI Content Helper\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Optimizing for real search intent using AI, built into Ahrefs suite\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Starts at $129/month. Included in Ahrefs subscription plans.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Rankscale.ai\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Tracking brand visibility in AI search engines by keyword, engine, and region\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Starts at $20 (credit-based). No subscription needed.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Whatagraph\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Creating beautiful, accurate SEO reports for clients and leadership\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">All-inclusive pricing. Based on source credits. No hidden fees.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>DataForSEO\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Pulling real-time SEO data at scale to power custom tools and dashboards\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Pay-as-you-go. Minimum $50 to start. Pricing varies by API usage.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Pitchbox\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Automating backlink outreach with smart personalization and tracking\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">From $165/month. Scales by users and features.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Ranking Raccoon\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Exchanging backlinks with vetted websites through a moderated community\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Free plan available. Pro version is $25/month.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Indexly\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Automating indexing so pages show up in search faster\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Free plan available. Paid plans from $14/month.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>SE Ranking (AI Tracker)\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Tracking Google AI Overview presence and comparing with organic rankings\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Starts at $95.20/month (annual). AI tracker included in Pro and Business plans.\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Important note: \u003C/strong>We do not get any commissions from these tools featured. We chose them purely based on how well they work—not because we’re getting sponsored. \u003C/p>\u003Cp>Let’s dig in. \u003C/p>\u003Ch2>1. Writesonic\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Speeding up SEO research and content creation with real-time data from SEO tools and multi-model AI agent\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=yIPoxTws9BI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/yIPoxTws9BI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://writesonic.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Writesonic\u003C/a> is an all-in-one content creation and AI SEO platform that lets you research, write, optimize, and even publish blog posts—all from one place.\u003C/p>\u003Cp>The best thing about Writesonic is \u003Cstrong>Chatsonic\u003C/strong>, an AI SEO agent where you can ask multiple LLMs—like GPT-4o, o1, Claude, Gemini, and Flux 1.1—to do SEO tasks with real-time data streaming in from your SEO tools. \u003C/p>\u003Cp>For instance, Evelina Milenova, SEO and Growth Manager at \u003Ca href=\"https://www.opinionstage.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Opinion Stage\u003C/a>, used Chatsonic to review one of their best-converting pages ranking in the middle of page 1. \u003C/p>\u003Cp>Chatsonic pulled insights from multiple data sources including Google Search Console, Semrush, Ahrefs, and Keywords Everywhere, and gave specific and actionable tips to improve their content:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Identified missing alt text\u003C/strong> across key images that could be hurting SEO\u003C/li>\u003Cli>\u003Cstrong>Flagged missed keyword opportunities\u003C/strong> in headers like the H1 and H2s\u003C/li>\u003Cli>\u003Cstrong>Suggested a new content structure\u003C/strong> optimized for better readability and engagement\u003C/li>\u003C/ul>\u003Cp>You can find the full breakdown in her LinkedIn post:\u003C/p>\u003Cp><iframe src=\"https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7323011018173898754?collapsed=1\" height=\"568\" width=\"100%\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"></iframe>\u003C/p>\u003Cp>Evelina raved about Chatsonic:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>LLMs like ChatGPT provide generic advice that doesn't consider what's already on the page. But Chatsonic identified real areas for improvement and concrete suggestions—it felt like collaborating with another SEO expert on the team!\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>But what about when it comes to AI writing? \u003C/strong>\u003C/p>\u003Cp>Writesonic generously gave us free trial access to try out their AI writer, and I opted for the “10-step AI article writer” to have full control over the content generation process:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_writing_mode_76978f60de.png\" alt=\"Writesonic writing mode - Two options for writing modes, one with more control.\">To be “meta”, I decided to generate an AI article for this exact article I’m writing: AI SEO tools. This is what the process looked like:\u003C/p>\u003Ch3>How Writesonic’s AI writer works\u003C/h3>\u003Cp>\u003Cstrong>1. Set your topic\u003C/strong>\u003C/p>\u003Cp>I started by choosing a topic (like “AI tools for SEO”). I could either pick from suggested ideas or enter my own. I also selected the audience location and language to tailor the content accordingly.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_select_your_topic_5ae18f3773.png\" alt=\"Writesonic Select Your Topic - A form to choose the topic of an article.\">\u003Cstrong>2. Select your article type and research method\u003C/strong>\u003C/p>\u003Cp>Next, I chose the format—like a blog post, listicle, or product roundup—and decided whether to pull live web insights or use custom sources like PDFs, internal docs, or brand content.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_choose_article_type_and_research_method_8112695b1a.png\" alt=\"Writesonic choose article type and research method - Interface with research options selected for article creation.\">\u003Cstrong>3. Analyze top-performing competitor content\u003C/strong>\u003C/p>\u003Cp>Writesonic recommended top-ranking articles from trusted sources like HubSpot and Backlinko. I picked a few to inform my outline and keyword approach.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_select_top_performing_articles_for_analysis_7c39acc0b0.png\" alt=\"Writesonic Select Top Performing Articles - The screenshot shows a section for selecting competitor articles in a tool.\">\u003Cstrong>4. Choose primary and secondary keywords\u003C/strong>\u003C/p>\u003Cp>Based on search volume and intent, I selected a primary keyword and added up to 20 secondary keywords to build a strong SEO foundation.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_choose_a_primary_keyword_1db9fa61ed.png\" alt=\"Writesonic Choose A Primary Keyword - A keyword selection interface with suggested keywords.\">\u003Cstrong>5. Set your tone and brand voice\u003C/strong>\u003C/p>\u003Cp>This was a major plus point for me. \u003C/p>\u003Cp>On Writesonic, you can upload brand guidelines, past examples, or PDF files to match the writing style to your brand—which is great because I had just recently put together a huge documentation on our brand tone and voice.\u003C/p>\u003Cp>If you don’t have one, you can select from pre-set tones like professional, conversational, or casual.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_creating_a_writing_style_a65dc622d8.png\" alt=\"Writesonic creating a writing style - A popup with options to add URLs, files, and text snippets.\">\u003Cstrong>6. Pick your title and article outline\u003C/strong>\u003C/p>\u003Cp>You can either write your own titles or select from the suggested list. \u003C/p>\u003Cp>I wrote my own and selected a content outline that included an intro, breakdowns, and summary. I could adjust the depth of each section based on what I needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_choose_title_3670d918bf.png\" alt=\"Writesonic Choose Title - Title selection interface with suggested options and input field.\">It generated 2 outlines as default based on your title but the tools selected in the listicle were pretty basic – ChatGPT, Semrush, e.t.c – basic tools that people already know.\u003C/p>\u003Cp>You CAN write your own outline but the interface was quite clunky and it kept glitching and the cursor kept going back to the beginning of my sentences. \u003C/p>\u003Cp>At one point, I gave up trying to write my own (because it was taking up too much time) and decided to just use one of the outlines.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_content_outline_c938f40026.png\" alt=\"Writesonic Content Outline - Content outlines for introduction, Semrush, and ChatGPT.\">\u003Cstrong>7. Generate the content\u003C/strong>\u003C/p>\u003Cp>Once everything was locked in, Writesonic’s AI pulled in the research, applied my keywords and structure, and wrote the article. I could follow progress in real time as it fact-checked and built out the draft.\u003C/p>\u003Cp>There is an option to choose an “human” article, but this is locked in the paid plan:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_generate_humanized_article_4efd4e81c1.png\" alt=\"Writesonic Generate Humanized Article - A checkbox with text label \">This writing process took about 10 minutes. And beware—\u003Cstrong>do not\u003C/strong> press the “back” button or close the tab, because you will need to restart the whole process again (yes from the very beginning). I made that mistake and lost my article on the first try.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_creating_the_article_0047da3f0e.png\" alt=\"Writesonic Creating The Article - A progress screen shows an article being written.\">\u003Cstrong>8. Review, edit, and publish\u003C/strong>\u003C/p>\u003Cp>I got the final article and it was…meh. It looks good on the surface, and gets the facts right (like pricing), but reads bland and monotonous, without much insight into target audience pain points.\u003C/p>\u003Cp>You can see from the intro itself:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Writesonic_intro_ce0cd60505.png\" alt=\"Writesonic Intro - A text block with a title about AI SEO tools for 2025.\">\u003Cbr>Even though I had our tone and voice guidelines uploaded, it didn’t capture the tone correctly. \u003C/p>\u003Cp>But the good thing is you can add more context around the target audience so it’ll create a more targeted article. And you can also use their Surfy assistant to rephrase or refine copy.\u003C/p>\u003Cp>I do like how the content is very factual—you can get it to show you citations. You can also publish this article directly if you use WordPress, which can save you hours of having to upload it yourself. \u003C/p>\u003Cp>All in all, Writesonic may not produce perfect content out of the gate, but it might be the most comprehensive and customizable AI content tool right now. \u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Real-time integrations with Ahrefs, Semrush, and Google Search Console \u003C/li>\u003Cli>AI Article Writer using models like GPT-4o and Claude.\u003C/li>\u003Cli>Brand voice customization with uploaded guidelines or sample content\u003C/li>\u003Cli>Real-time SEO optimization suggestions powered by AI\u003C/li>\u003Cli>One-click publishing to WordPress and social media platforms\u003C/li>\u003Cli>Flexible AI generation with access to GPT-4o, Claude, Gemini, and more \u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>Writesonic offers flexible plans for individual marketers, SEO pros, and full-service agencies—each with AI agents, SEO tools, and publishing features bundled in.\u003C/p>\u003Cp>There is a free trial with limited access to AI tools, 1 site audit (100 pages), and AI traffic analytics.\u003C/p>\u003Cp>Otherwise, here are the pricing plans as of May 2025:\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price (Annual)\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Users / Projects\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Articles / Month\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Site Audits\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Basic\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$16/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">1 user / 1 project\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">5\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">3 audits (100 pages each)\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">10 AI generations/month\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Lite\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$39/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">1 user / 1 project\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">15\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">6 audits (200 pages each)\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">100 AI agent generations, Unlimited Chatsonic, 2 brand voice styles\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Standard\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$79/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">1 user / 2 projects\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">30\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">15 audits (750 pages)\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Unlimited AI agents, GA & GSC integration, use your own data, 5 voices\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Professional\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$199/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">2 users / 3 projects\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">100\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">40 audits (1,200 pages)\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Brand tracking, Topic Explorer, GEO data, API access\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Advanced\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$399/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">5 users (up to 10) / 4 projects (expandable to 8)\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">200\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">60 audits (2,500 pages)\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Full platform access, highest usage limits, scale options\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch2>2. AirOps\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Automating SEO ops and content production from one intuitive and flexible platform\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/YSwRIqGsypk\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/YSwRIqGsypk\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://www.airops.com/\" target=\"_blank\" rel=\"noopener noreferrer\">AirOps\u003C/a> is a customizable AI content operations platform that helps agencies automate SEO and content workflows at scale. \u003C/p>\u003Cp>It combines the power of large language models (like GPT-4, Claude, and Gemini) with flexible templates and integrations—so you can generate high-quality, on-brand content faster, without adding headcount.\u003C/p>\u003Cp>Essentially, it’s like building a custom GPT on ChatGPT, but much more powerful and customizable. \u003C/p>\u003Cp>Marco Schlauri, Founder at \u003Ca href=\"https://www.digitalleverage.ch/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Leverage\u003C/a>, an SEO agency based in Switzerland, uses AirOps to automate research and content creation. He said:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We love how easy AirOps is. No coding, no API juggling or maintaining a tool stack. It’s just one intuitive platform with seamless integrations for tools like SEMrush, ChatGPT and Perplexity, plus out-of-the-box solutions for SEO tasks.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Aimee Jurenka, Director of SEO at Rocketship digital marketing agency, even built an \u003Ca href=\"https://app.airops.com/public_apps/6babd60f-719d-4177-a43e-f006dc865ff7/run\" target=\"_blank\" rel=\"noopener noreferrer\">automated LLM Brand Audit workflow\u003C/a> on AirOps to identify content gaps. \u003C/p>\u003Cp>And if you don’t want to build from scratch, AirOps also provides done-for-you templates based on SEO best practices.\u003C/p>\u003Cp>I decided to try it out and here’s how it went:\u003C/p>\u003Ch3>How AirOps works\u003C/h3>\u003Cp>When you create an account, AirOps will ask you to name the project and add the URL of the project. Based on this URL, it’ll automatically generate a “Brand Kit” for you, which you can fully edit.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_brand_kit_f90681929e.png\" alt=\"AirOps Brand Kit - Two-panel layout showing a brand kit and sample article.\">\u003C/p>\u003Cp>I personally loved the option to add your brand’s point of view, since we know this is what matters the most to stand out. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_brand_point_of_view_4098c25452.png\" alt=\"Airops Brand Point Of View - Brand mission statement example with description and core values.\">From there, you can either start with a template or build your own workflows. Here’s what you can automate:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Content briefs:\u003C/strong> Pulls in live SEO data to build structured, keyword-rich briefs your writers can use right away.\u003C/li>\u003Cli>\u003Cstrong>Long-form articles:\u003C/strong> Generates long-form content with your brand voice baked in. You control tone, structure, and sources.\u003C/li>\u003Cli>\u003Cstrong>Internal/external linking:\u003C/strong> Automates linking between your content pieces, based on semantic relevance and performance.\u003C/li>\u003C/ul>\u003Cp>I decided to try out the content brief template and I was taken to a spreadsheet where I could add the topic I wanted to create the brief for.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_content_brief_spreadsheet_ef5a10b20b.png\" alt=\"AirOps Content Brief Spreadsheet - A table displaying article topics and content brief statuses.\">\u003C/p>\u003Cp>Once you add your topic, the entire research and ideation workflow was done automatically by AirOps. This is what the workflow looks like:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 50%; height: 0;\"><iframe src=\"https://www.loom.com/embed/ebb89c5d633a423684ee9216bbfda752?sid=45d3e528-9a61-421c-86a6-413debd2cdd6\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>At any point there is an error in one of the steps of the workflow, you can ask their AI Copilot to fix it for you:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_copilot_f0f4b752df.png\" alt=\"AirOps Copilot - Screenshot shows error fix instructions for Google Docs integration in AirOps.\">Once the brief is created, it’s automatically added to the original spreadsheet: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_content_brief_example_0bcbe33540.png\" alt=\"AirOps Content Brief Example - Content brief interface with document, keywords, and search intent.\">The process was very fast and easy, and I loved how everything is neatly organized in one space. \u003C/p>\u003Cp>The brief itself was very high-level. It does nicely cover the SEO essentials like:\u003C/p>\u003Cul>\u003Cli>Secondary keywords\u003C/li>\u003Cli>Search intent\u003C/li>\u003Cli>“People Also Ask” questions from Google\u003C/li>\u003Cli>3 suggestions for internal links\u003C/li>\u003Cli>Sources \u003C/li>\u003Cli>URL structure\u003C/li>\u003C/ul>\u003Cp>However, it doesn’t dig deep into target audience personas, pain points, and the unique viewpoint of my brand—which is what makes great content.\u003C/p>\u003Cp>Next, I asked AirOps to \u003Cstrong>create an article outline\u003C/strong> based on the brief. This was where it got disappointing.\u003C/p>\u003Cp>It created an outline which wasn’t close to what I was looking for. Instead of having specific tools as H2s, it gave categories of tools instead. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_content_outline_1_5f5503ad50.png\" alt=\"Air Ops Content Outline - Text describing AI SEO tools and their features.\">So I created an outline myself, pasted it into AirOps, and asked it to create an article based on the new outline. This was a bummer – I was expecting to be able to do everything on AirOps. \u003C/p>\u003Cp>Alright, now the real deal – writing the article itself. To be honest, I was impressed. \u003C/p>\u003Cp>Unlike Writesonic, AirOps actually nailed our tone and voice. Check out this introduction:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_introduction_43df61dc25.png\" alt=\"AirOps Introduction - Blog post excerpt listing AI SEO tools.\">\u003C/p>\u003Cp>It’s not perfect, but it’s much more on-brand and engaging than what Writesonic produced.\u003C/p>\u003Cp>As a last step, you can get AirOps to create a hero image for the article. But as expected, it was meh. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Air_Ops_hero_image_80d8da4d16.png\" alt=\"AirOps Hero Image - Image selection with a robot, SEO letters, and DIY tools.\">\u003C/p>\u003Cp>But this wasn’t a deal breaker as we have an amazing in-house graphic designer who creates gorgeous images for us. \u003C/p>\u003Cp>Apart from the content creation process, the best thing about AirOps\u003Cstrong> is how well it connects to the rest of your tech stack. \u003C/strong>You can connect with:\u003C/p>\u003Cul>\u003Cli>Google Docs — so you can save briefs and articles right in your drive\u003C/li>\u003Cli>CMS like Webflow, Wordpress, and even Strapi — so you can publish articles straight away\u003C/li>\u003Cli>Slack — so you can share briefs and articles with teammates\u003C/li>\u003Cli>Semrush — so you can do keyword and competitor research\u003C/li>\u003Cli>Google & Perplexity – so you can do real-time, contextual research\u003C/li>\u003C/ul>\u003Cp>And loads more. \u003C/p>\u003Cp>In short, AirOps isn’t a plug-and-play writer—it’s more like an SEO command center. And if you want full control over how content is researched, structured, and written (without code), it’s one of the most powerful options out there.\u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Build AI workflows with 40+ models including GPT-4, Claude, and Gemini\u003C/li>\u003Cli>Train models on your brand tone with a customizable Brand Kit\u003C/li>\u003Cli>Create and reuse custom templates for SEO, blog, product, and email content\u003C/li>\u003Cli>Publish directly to CMSs like Webflow, WordPress, Strapi, and Shopify\u003C/li>\u003Cli>Power content with real-time SEO data from Semrush and DataForSEO\u003C/li>\u003Cli>Automate tasks to run on schedules, in bulk, or via triggers\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>AirOps offers simple, scalable pricing designed for content and SEO teams at every stage—from solo operators to multi-brand agencies.\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Best For\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Included Highlights\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Solo\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Free\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Individuals getting started with AI-powered SEO workflows\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">1 user, 1,000 tasks/month, basic templates, 1 brand kit, 5 knowledge sources, 30+ AI models, 10+ CMS integrations\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Scale\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">In-house marketing teams scaling content production\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Unlimited users, advanced templates, Semrush integration, scheduled runs, Getty Images, custom CMS support, Enterprise SSO, white-glove onboarding\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Agency\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Agencies managing content across multiple brands\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Everything in Scale, plus multi-account CMS setups, cloned workspaces, and multi-brand billing support\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>All plans include access to GPT, Claude, Gemini, and other leading AI models, as well as integrations with tools like Webflow, Shopify, WordPress, and Google Docs.\u003C/p>\u003Ch2>3. Rankscale.ai\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Tracking your brand’s visibility across AI search engines for specific search terms, regions, modes, and intervals\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_dashboard_cd6560848c.png\" alt=\"Rankscale Dashboard - Brand performance dashboard showing visibility score and competitor rankings.\">\u003C/p>\u003Cp>\u003Ca href=\"https://rankscale.ai\" target=\"_blank\" rel=\"noopener noreferrer\">Rankscale.ai\u003C/a> is an “Generative Engine Optimization” (or GEO) tool that lets you track whether you’re appearing for specific search terms (and for what position) on AI search engines like:\u003C/p>\u003Cul>\u003Cli>ChatGPT\u003C/li>\u003Cli>Perplexity\u003C/li>\u003Cli>Claude\u003C/li>\u003Cli>Google’s AI Overviews\u003C/li>\u003C/ul>\u003Cp>There are tons of GEO tools available in the market right now, but they fall short in two key areas:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>They’re not specific enough\u003C/strong> — they’ll give you a percentage of how much you’re appearing in AI-generated answers, but not for what terms or which region / country.\u003C/li>\u003Cli>\u003Cstrong>They’re not accurate\u003C/strong> — AI search is highly subjective based on where you are, how you frame your query, whether you have “live search” turned on, e.t.c., making it difficult to track rankings correctly.\u003C/li>\u003C/ol>\u003Cp>In fact, \u003Ca href=\"https://www.linkedin.com/in/brendanhufford/\" target=\"_blank\" rel=\"noopener noreferrer\">Brendan Hufford\u003C/a>, Founder at Growth Sprints agency, says in this LinkedIn post: \u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>AI search has no universal rankings. The results are hyper-personalized from search to search, making \"rankings\" fundamentally meaningless.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/posts/brendanhufford_ive-been-investigating-ai-optimization-activity-7326221900001538050-GHDV?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB_2pacB6ApCphtgRXXVvJfGAji3nZdMx8g\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>So, I was a bit skeptical of Rankscale at first. But once I dived into the platform, I learned it solves these two problems quite well. Here's how.\u003C/p>\u003Ch3>How Rankscale works\u003C/h3>\u003Cp>Once you log into Rankscale, you’ll land onto the main dashboard where you can find your brand details like:\u003C/p>\u003Cul>\u003Cli>Overall AI visibility score\u003C/li>\u003Cli>Search terms you ran trackings for recently\u003C/li>\u003Cli>Credits you have\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_AI_monitoring_dashboard_64f98248ed.png\" alt=\"Rankscale AI Monitoring Dashboard - A clean dashboard displaying analytics like analysis credits and brand limit.\">\u003C/p>\u003Cp>But to get to this point, you first need to run a brand analysis using the top right button. All you need to do is put in your homepage URL and Rankscale will return:\u003C/p>\u003Cul>\u003Cli>The “AI search readiness score” which is calculated based on four key areas”:\u003Cul>\u003Cli>Content quality and relevant\u003C/li>\u003Cli>Authority and trustworthiness\u003C/li>\u003Cli>Technical SEO and page structure\u003C/li>\u003Cli>Engagement\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Improvement suggestions for each area\u003C/li>\u003Cli>Recommended search terms (e.g. marketing analytics platforms)\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_AI_search_readiness_score_analysis_9939fb1590.png\" alt=\"Rankscale AI Search Readiness Score - Analysis report with a 72% readiness score.\">\u003C/p>\u003Cp>You can then save this as your “brand” and Rankscale gives you another dashboard where you can see:\u003C/p>\u003Cul>\u003Cli>Brand performance over time compared to your top competitors\u003C/li>\u003Cli>Topic Performance – which search terms you’re appearing for most\u003C/li>\u003Cli>AI engine performance – which search engines you are appearing on most \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_brand_performance_over_time_compared_to_competitors_39976a573d.png\" alt=\"Rankscale Brand Performance - A chart displays brand performance over time with data points clustered around May 12, with a summary of the top brands.\">\u003C/p>\u003Cp>Next, you start adding your “Search topics” which can be anything like:\u003C/p>\u003Cul>\u003Cli>Content pillars\u003C/li>\u003Cli>Product categories\u003C/li>\u003Cli>Regions \u003C/li>\u003C/ul>\u003Cp>You can either add them manually or ask AI to analyze your website and return search topics for you.\u003C/p>\u003Cp>Under each search topic, you can add specific search terms you want to be appearing for in AI answers. Here again, you can ask AI to recommend these search terms for you, or add your own. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_adding_search_terms_8fdb628477.png\" alt=\"Rankscale Adding Search Terms - Form to add search terms on a web page.\">\u003C/p>\u003Cp>You can see how it’s very specific. You can track specific search terms on specific AI models at specific intervals and for specific regions. \u003C/p>\u003Cp>This solves the first problem with AI optimization tools that gloss over details like these.\u003C/p>\u003Cp>Rankscale’s founder \u003Ca href=\"https://www.linkedin.com/in/mathias-ptacek-15414154/\" target=\"_blank\" rel=\"noopener noreferrer\">Mathias Ptacek\u003C/a> himself told me:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Rankscale is a bit more like a full drill-down approach for the geeky minds.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>If you choose the “Hourly” interval, you’ll get the results in a couple of minutes and the tracking will run every hour. This is good if you want to get results right away but I’d recommend changing to Daily or Weekly so you don’t use up all your credits.\u003C/p>\u003Cp>Once you save this, Rankscale will create separate search terms depending on how many AI engines and regions you chose.\u003C/p>\u003Cp>You can go into each of these search terms from your main dashboard and it’ll open up a full “results” page with an overview like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_brand_performance_metrics_6cb7e1c832.png\" alt=\"Rankscale Brand Performance Metrics - Dashboard showing Whatagraph brand performance metrics.\">\u003C/p>\u003Cp>This specific search term is a BOFU one – “What are the best [competitor] alternatives?” – on Perplexity.\u003C/p>\u003Cp>And the best thing was that I could see where Whatagraph is ranking vs. our competitors for this specific term, plus what’s the sentiment behind each brand:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_brand_analysis_53a067849f.png\" alt=\"Rankscale Brand Analysis - A table showing brand visibility metrics with headings like Sentiment, Mentions, and Citations.\">It’ll also show you the articles it cited and pulled their answers from, and ours was first:\u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_citation_and_reference_analysis_7130218948.png\" alt=\"Rankscale Citation And Reference Analysis - Table with URL, number of mentions, first seen and last seen dates.\">Is Rankscale accurate?\u003C/h3>\u003Cp>Now this is where it gets juicy.\u003C/p>\u003Cp>At first, it wasn’t.\u003C/p>\u003Cp>Rankscale said we were ranking number #8 on ChatGPT for the same BOFU query — “What are the the best [competitor] alternatives?”. But when I cross-checked with GPT-4o, we were actually #1.\u003C/p>\u003Cp>So I reached out to Mathias, Rankscale’s founder, and it turns out it was because I hadn’t enabled the “Web search” function on Rankscale. \u003C/p>\u003Cp>Once I enabled it and re-ran the tracking, it accurately showed me we were ranking #1:\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_Chat_GPT_results_64a0da4d72.png\" alt=\"Rankscale Google AI Overviews Results - A side-by-side comparison of ranked data and Google AI overviews.\">\u003C/p>\u003Cp>Another important thing for us are the Google AI overviews. Rankscale shows that we are ranking #3 for the same BOFU query, and we are indeed number #3. But in the screenshot below, you can see the rankings for other tools are not as accurate.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rankscale_Google_AI_overviews_results_abeba686b4.png\" alt=\"Rankscale Google AI Overviews Results - A side-by-side comparison of ranked data and Google AI overviews.\">\u003C/p>\u003Cp>\u003Cstrong>So, Rankscale seems to be accurate in general, \u003C/strong>but AI Overviews and LLM answers fluctuate wildly. Even if you change a word or a punctuation slighly, the answers and rankings can be different.\u003C/p>\u003Cp>But the level of specificity Rankscale offers is unmatched. If you want to track GEO for specific terms, specific AI platforms, and specific regions, this is the tool for you. \u003C/p>\u003Cp>\u003Ci>(Side note: We ended up choosing it for our internal GEO monitoring.)\u003C/i>\u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Track visibility across ChatGPT, Perplexity, Claude, and Google AI\u003C/li>\u003Cli>Monitor rankings for specific keywords by engine and region\u003C/li>\u003Cli>Analyze sentiment in AI-generated mentions of your brand\u003C/li>\u003Cli>See which sources AI tools cite when referencing your content\u003C/li>\u003Cli>Benchmark visibility against top competitors\u003C/li>\u003Cli>Get content recommendations to boost AI search performance\u003C/li>\u003Cli>Integrate with tools like SEMrush and Surfer SEO\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>Rankscale operates on a \u003Cstrong>pay-as-you-go\u003C/strong>, \u003Cstrong>credit-based model\u003C/strong>, which makes it super flexible for agencies. You don’t have to buy a monthly subscription or pay upfront for a year contract. You just top-up your credits as you go. \u003C/p>\u003Cp>Plans start from \u003Cstrong>$20 (one-time payment)\u003C/strong> and include credits for tracking specific keywords across multiple AI search engines and locations.\u003C/p>\u003Cp>As of May 2025, Rankscale is open for exclusive early-access and you can get a set amount of credits for free. \u003C/p>\u003Ch2>4. SE Ranking AI Overview Tracker\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Tracking AI overviews granularly\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_Ranking_AI_overviews_be431935c4.png\" alt=\"AI SEO Tools - SE Ranking AI Overview Tracker\">\u003C/p>\u003Cp>\u003Ca href=\"https://seranking.com/\" target=\"_blank\" rel=\"noopener noreferrer\">SE Ranking\u003C/a> is a comprehensive AI-powered SEO software that provides keyword tracking, site audits, competitive research, and AI-specific insights. \u003C/p>\u003Cp>But for the sake of this article, I’ll focus on its key AI feature — \u003Ca href=\"https://seranking.com/ai-overviews-tracker.html\" target=\"_blank\" rel=\"noopener noreferrer\">AI overviews tracker\u003C/a>. \u003C/p>\u003Cp>SE Ranking’s AI Overviews Tracker helps you monitor where—and how—you’re showing up in Google’s AI-generated answers.\u003C/p>\u003Cp>It helps you answer questions like:\u003C/p>\u003Cul>\u003Cli>Are we showing up in AI Overviews for our target keywords?\u003C/li>\u003Cli>How does our organic ranking compare to AI-generated results?\u003C/li>\u003Cli>What competitors are being surfaced by Google’s AI?\u003C/li>\u003C/ul>\u003Cp>The AI Overview Tracker tells you which keywords trigger AI Overviews, whether your site is listed as a source, and how your performance stacks up against competitors. \u003C/p>\u003Cp>You can also see historical SERP versions, model potential AI-driven traffic, and understand the intent behind queries that surface AI results.\u003C/p>\u003Cp>The difference between Rankscale and SE Ranking is that the latter is a comprehensive SEO optimization and monitoring platform \u003Ci>(similar to Ahrefs and Semrush)\u003C/i> that comes with an AI Overview tracker, while Rankscale is purely an GEO tracking tool.\u003C/p>\u003Ch3>How SE Ranking’s AI Overview Tracker works\u003C/h3>\u003Cp>\u003Cstrong>1. Select your project\u003C/strong>\u003C/p>\u003Cp>Open SE Ranking’s AI Results Tracker and choose the project you want to analyze.\u003C/p>\u003Cp>\u003Cstrong>2. Pick your keywords\u003C/strong>\u003C/p>\u003Cp>Add the keywords you want to monitor and select the search engines to track.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_Ranking_select_keywords_to_track_a1f2b8d400.png\" alt=\"SE Ranking AI Overview Tracker\">\u003C/p>\u003Cp>\u003Cstrong>3. Check AI Overview presence\u003C/strong>\u003C/p>\u003Cp>See how many of your keywords trigger AI Overviews and whether your site is featured.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_Ranking_AI_overview_presence_ebbf3e2d84.png\" alt=\"AI Overview Presence - A graph shows the overview presence of a website.\">\u003C/p>\u003Cp>\u003Cstrong>4. Analyze Organic-AI Overlap\u003C/strong>\u003C/p>\u003Cp>Check the share and total number of URLs from the organic Top 20 that are present in the AI overview. The chart below shows the average values across keywords for which an AI overview is present.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_Ranking_AI_rankings_a95e5f1318.png\" alt=\"Al Rankings - Graph showing organic AI overlap with a value of 5 on September 19.\">\u003C/p>\u003Cp>In the screenshot above, the Organic-AI Overlap is 5, meaning that five links, on average, appear in both organic search results and AI Overviews. \u003C/p>\u003Cp>\u003Cstrong>5. Monitor your rankings\u003C/strong>\u003C/p>\u003Cp>Track changes in AI rankings over time and compare them to your organic search performance. \u003C/p>\u003Cp>See the AI Overview status for each keyword, search intent, search volume, and Organic-AI overlap.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_Ranking_analyzed_keywords_7a026cad37.jpg\" alt=\"SE Ranking AI Overview Tracker\">\u003C/figure>\u003Cp>\u003Cstrong>6. Keep an eye on competitors\u003C/strong>\u003C/p>\u003Cp>Use the AI SERP Competitors feature to see which sites are ranking in AI Overviews for your target keywords.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_Ranking_AI_SERP_competitors_9305e3734d.png\" alt=\"Grant Proposal - SERP analysis grid showing website rankings over four days.\">\u003C/figure>\u003Cp> You can see \u003Ca href=\"https://online.seranking.com/admin.site.ai_overview.site_id-9167360.html#/rankings?site_se_id=2767430\" target=\"_blank\" rel=\"noopener noreferrer\">a product tour of this feature here\u003C/a>.\u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Track which keywords trigger AI Overviews and if your site is cited\u003C/li>\u003Cli>Compare rankings in traditional SERPs vs. AI-generated results\u003C/li>\u003Cli>See which competitors appear in AI Overviews and why\u003C/li>\u003Cli>View historical SERP snapshots to track AI snippet changes\u003C/li>\u003Cli>Analyze keyword intent and volume for AI-triggering terms\u003C/li>\u003Cli>Estimate traffic from AI placements with modeled projections\u003C/li>\u003Cli>Access full SEO toolkit with rank tracking, audits, and backlinks\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>Here’s the SE Ranking pricing as of May 2025:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price (Annual)\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Keywords to Track\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Manager Seats\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Projects\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>AI Tracker Access\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$95.20/mo\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">2,000\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">3\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">30\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Yes\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$207.20/mo\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">5,000\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">5\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Unlimited\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Yes\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cstrong>Add-ons available:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Pack\u003C/strong>: $50/mo → White-label reports, client seats, and agency directory listing\u003C/li>\u003Cli>\u003Cstrong>Content Marketing Tool\u003C/strong>: $29/mo → AI writer, content editor, plagiarism checker\u003C/li>\u003Cli>\u003Cstrong>Local Marketing Tool\u003C/strong>: $9/mo → Google Business Profile, citation monitoring, local rank tracking\u003C/li>\u003C/ul>\u003Cp>Prices above reflect annual billing with savings applied. Monthly billing available at higher rates.\u003C/p>\u003Ch2>5. Clearscope\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Optimizing human-written content for SEO so it ranks fast and well \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/sVuvbGxJDac?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/sVuvbGxJDac\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>I’ve been using \u003Ca href=\"https://www.clearscope.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Clearscope\u003C/a> religiously for 3 years.\u003C/p>\u003Cp>It’s my favorite SEO tool—not because it writes me an entire article with AI, but because it gives clear, data-backed suggestions to help my human-written content rank better.\u003C/p>\u003Cp>Clearscope is essentially a content optimization platform that:\u003C/p>\u003Cul>\u003Cli>analyzes the top-ranking pages for your target keyword\u003C/li>\u003Cli>tells you what keywords you should include in your article and which topics to frame it around\u003C/li>\u003C/ul>\u003Cp>…so you can rank your article faster.\u003C/p>\u003Cp>There are three core tools in Clearscope:\u003C/p>\u003Col>\u003Cli>Content report\u003C/li>\u003Cli>Content inventory\u003C/li>\u003Cli>Topic research\u003C/li>\u003C/ol>\u003Cp>For this article, I’ll focus on \u003Cstrong>Content Report\u003C/strong>, which I use almost daily.\u003C/p>\u003Cp>Over the past 3 years I’ve been using it, I’ve found that articles optimized with Clearscope rank faster and higher than articles that aren’t. \u003C/p>\u003Cp>It’s intuitive, smart, and non-invasive —it doesn’t try to write the article for you or force you to over-optimize your content. \u003C/p>\u003Cp>Here’s what you get inside a Content Report:\u003C/p>\u003Cul>\u003Cli>A list of related keywords and entities to include naturally in your draft\u003C/li>\u003Cli>A target word count range (pro tip: aim for at least 80–150% of that number)\u003C/li>\u003Cli>Readability score guidance\u003C/li>\u003Cli>“People Also Ask” questions for structuring subtopics or FAQs\u003C/li>\u003Cli>Live scoring as you write, either in Clearscope or in Google Docs\u003C/li>\u003C/ul>\u003Ch3>How Clearscope’s Content Report works\u003C/h3>\u003Col>\u003Cli>\u003Cstrong>Run a report:\u003C/strong> Enter your keyword and generate a content report based on what’s ranking in the top results.\u003C/li>\u003Cli>\u003Cstrong>See what to include:\u003C/strong> Clearscope surfaces key terms, questions, and competitor content insights—no guesswork needed.\u003C/li>\u003Cli>\u003Cstrong>Write directly in Clearscope (or sync with Google Docs):\u003C/strong> Get live feedback as you write. Score your content based on keyword coverage, readability, and structure.\u003C/li>\u003Cli>\u003Cstrong>Collaborate across teams:\u003C/strong> Assign tasks, track progress, and use real-time commenting for a smoother workflow.\u003C/li>\u003C/ol>\u003Cp>What I really appreciate is how smart and forgiving it is. You don’t need to use exact-match keywords to get credit. Clearscope recognizes semantic variations and context—something other AI tools for website SEO like Surfer SEO don’t always handle well.\u003C/p>\u003Cp>I also love that they have a Chrome extension that you can add directly to your Google Docs as you’re writing, and it highlights the keywords you’ve added. Here’s an example as I was writing this section:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Clearscope_keyword_optimization_0d2eb71110.png\" alt=\"Clearscope Keyword Optimization - A document with highlighted keywords next to Cleascope AI SEO tools panel.\">This means I don’t have to waste time copying and pasting my content into Clearscope, optimizing with keywords, and then copying back into Google Docs. It’s all done intuitively in Google Docs, which I use as my single source of truth. \u003C/p>\u003Cp>For someone with an attention-deficit brain, this is gold. It keeps me focused and organized, and lets me work where I’m already writing. \u003C/p>\u003Cp>Within Content Report, there’s also the AI Outline feature which generates a content outline based on your primary keyword and competitor articles currently ranking in the SERP.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Clearscope_AI_outline_fbdb053cfc.png\" alt=\"Clearscope AI Outline - Screenshot of the Clearscope \">Honestly, I haven’t used this feature before but I tried it out for our article “AI SEO tools” and this was the outline it gave me:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Clearscope_AI_generated_outline_d472abb4ff.png\" alt=\"Clearscope AI Generated Outline - A digitally displayed outline on AI SEO tools and strategies.\">Unfortunately, this didn’t live up to my expectations. The outline had a lot of “fluff” content like “Understanding AI’s Role in SEO” that sounds very…AI…and doesn’t meet the search intent for the term. Like AirOps, it also grouped tools by category, which wasn’t what I was looking for. \u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Keyword and readability suggestions from top SERPs\u003C/li>\u003Cli>Live content scoring as you write\u003C/li>\u003Cli>Search intent matching with topic suggestions\u003C/li>\u003Cli>Google Docs integration with real-time sidebar\u003C/li>\u003Cli>Team collaboration with comments and assignments\u003C/li>\u003Cli>Multi-language optimization support including English, Spanish, German, and more.\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>Clearscope offers simple, no-contract pricing built for teams that take content quality seriously. Here’s the pricing as of May 2025:\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price (Monthly)\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Included Features\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Essentials\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$189/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">100 Content Inventory Pages, 50 Keyword Discoveries, 20 Content Reports\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$399/month\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">300 Inventory Pages, 50 Keyword Discoveries, 20 Reports, Dedicated Account Manager\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Enterprise\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Custom pricing\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Everything in Business plus custom usage, SSO, crawler whitelisting, and more\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cstrong>Add-ons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>+100 Content Inventory Pages: $25/month (Essentials) or $15/month (Business)\u003C/li>\u003Cli>+10 Content Reports: $100/month (Essentials) or $30/month (Business)\u003C/li>\u003Cli>Enterprise add-ons: Custom pricing\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Always included:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Free training and onboarding\u003C/li>\u003Cli>Priority support for all customers\u003C/li>\u003Cli>Unlimited sharing and exporting\u003C/li>\u003Cli>Flexible plan upgrades—no contracts, no friction\u003C/li>\u003C/ul>\u003Cp>Clearscope is indeed a bit more expensive, but you’re paying for quality and all the “perks” like free training and onboarding and great customer support. \u003C/p>\u003Ch2>6. Ahrefs AI Content Helper\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Ahrefs users who want to optimize content around real search intent, without over-optimizing or writing for bots\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_Content_Helper_76a757cebc.gif\" alt=\"AI Content Helper - A screen showing the interface for an AI content creation tool.\n\">\u003C/p>\u003Cp>\u003Ca href=\"https://ahrefs.com/ai-content-helper/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>If you’re already paying for Ahrefs and you don’t want to pay for a separate content optimization tool like Clearscope? You’re in luck.\u003C/p>\u003Cp>Ahrefs’ newly released feature (released September 2024), AI Content Helper, helps you write content that aligns with real search intent and meets Google’s standards—without over-optimizing or sounding like AI wrote it. \u003C/p>\u003Cp>Instead of pushing keyword density, it focuses on \u003Cstrong>comprehensive topical coverage\u003C/strong>, competitor-backed insights, and smart AI assistance. \u003C/p>\u003Cp>Essentially, it’s like an editorial sidekick that helps you write content both people and search engines will trust.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ahrefs_content_coverage_4d542efd5c.webp\" alt=\"Ahrefs Content Coverage - Interface showing content score, keywords, and competitor analysis.\">\u003C/figure>\u003Ch3>How it works\u003C/h3>\u003Col>\u003Cli>Enter your target keyword to kick off the optimization process\u003C/li>\u003Cli>Choose a search intent from the top-ranking SERPs (or let Ahrefs group by intent for you)\u003C/li>\u003Cli>Get real-time topic coverage scores based on top-ranking competitors\u003C/li>\u003Cli>Review gaps by studying how your competitors cover missed or weak topics\u003C/li>\u003Cli>Use AI to improve—rephrase, summarize, expand, or generate metadata\u003C/li>\u003Cli>Structure your content based on how top-ranking articles are built\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>It’s currently in free beta for all Ahrefs paid users.\u003C/strong>\u003C/p>\u003Cp>As trivial as it sounds, the best thing I like about Ahrefs AI Content Helper is the meta title and description generator.\u003C/p>\u003Cp>I love writing the actual content, but always find it annoying to do little SEO tweaks like that, and with Ahrefs, you can ask AI to write it out for you. You can also see what other competitors have written as their meta descriptions. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ahrefs_Meta_description_writer_40228d6b75.png\" alt=\"Ahrefs Meta Description Writer - A web form displays two suggested meta descriptions.\">\u003C/p>\u003Cp>Another cool thing I love about Ahrefs AI Content Helper is their “AI chat”. Once you have written or copied and pasted in content, you can ask AI for feedback on the content.\u003C/p>\u003Cp>Get it to pick holes in your content, to see if it’s SEO-optimized enough, or if you’re sounding like a robot….whatever floats your boat. This is super useful for one-person content teams or introverted writers who want to improve their craft. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ahrefs_AI_chat_59a035b5db.png\" alt=\"Ahrefs AI Chat - AI chatbot interface with suggested questions and text input field.\n\">\u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Group keywords by search intent automatically\u003C/li>\u003Cli>Score content based on topical coverage, not keyword count\u003C/li>\u003Cli>Get competitor-backed suggestions for content gaps\u003C/li>\u003Cli>Rephrase or expand content with an AI writing assistant\u003C/li>\u003Cli>Generate SEO titles and meta descriptions instantly\u003C/li>\u003Cli>Analyze heading structures from top-performing pages\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>Ahrefs’ AI Content Helper is bundled into Ahrefs’ broader SEO platform. Pricing depends on your overall plan—and the more data you need, the more powerful your AI workflow becomes.\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price/month\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Best for\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Key Highlights\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Lite\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$129\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Small businesses and side projects\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">5 projects, 750 tracked keywords, 6 months of data, 100K crawl credits, 1 user\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Standard\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$249\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Freelance SEOs and consultants\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">20 projects, 2K keywords, 2 years of data, 500K crawl credits, advanced research tools\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Advanced\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$449\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Lean in-house marketing teams\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">50 projects, 5K keywords, 5 years of data, 1.5M crawl credits, full platform access\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp>All plans include AI content support via Content Explorer, Site Explorer, Keyword Explorer, and Rank Tracker—plus credit-based AI tasks for analysis, SERP insights, and writing suggestions.\u003C/p>\u003Cp>\u003Cstrong>User Add-Ons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Lite: +2 users at $40/mo each\u003C/li>\u003Cli>Standard: +5 users at $60/mo each\u003C/li>\u003Cli>Advanced: +10 users at $80/mo each\u003C/li>\u003C/ul>\u003Ch2>7. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Creating accurate, stunning, and scalable SEO reports for clients or executives in seconds with AI\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=HedKBWSQTqI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>So, you’ve got all your SEO optimization tools to help you rank, drive traffic, and convert. \u003C/p>\u003Cp>But what happens when it’s time to report on these results to clients, leadership, or stakeholders who\u003Cstrong> \u003C/strong>\u003Ci>\u003Cstrong>don’t understand \u003C/strong>\u003C/i>\u003Cstrong>SEO \u003C/strong>as much as you do?\u003C/p>\u003Cp>That’s where Whatagraph comes in.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is a marketing intelligence and reporting platform that makes it ridiculously easy to \u003Cstrong>connect, organize, monitor, and report \u003C/strong>on your SEO and marketing data—all in one place. \u003C/p>\u003Cp>Instead of copying and pasting numbers from 3 different platforms—Ahrefs, GSC, and GA4—into spreadsheets, you can just:\u003C/p>\u003Cul>\u003Cli>Bring the data from all three channels into one space (i.e. Whatagraph)\u003C/li>\u003Cli>Create a stunning, branded \u003Ca href=\"https://whatagraph.com/seo-reporting-tool\">SEO report\u003C/a> showing the key metrics from these channels \u003C/li>\u003Cli>Ask AI to write out SEO performance summaries in seconds\u003C/li>\u003Cli>“Talk” with your data to find out what’s going on with your clients’ site\u003C/li>\u003Cli>Share the report automatically via email or live links\u003C/li>\u003C/ul>\u003Cp>Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a> loves this holistic approach to reporting. She said:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>The biggest reason we chose Whatagraph was because of its holistic approach to reporting. We can blend data from different channels and see in one view what's the performance and what needs to be changed. Whatagraph also saves time, looks great, and makes it easy for clients to understand reports.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>And with \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, creating an SEO report is as easy as asking for one:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Report Creation\u003C/strong>: You don’t need to hunt around for templates or drag-and-drop widgets to build an SEO report. Just type “create an SEO performance report with X, Y, Z” and get a complete report in seconds with the exact metrics, widgets, and charts you want. \u003C/li>\u003C/ul>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Themes\u003C/strong>: Upload a screenshot of your client’s or brand’s logo - or just type in a prompt - and Whatagraph instantly applies the fonts and colors across the entire report. You can still fine-tune the style yourself and save it as a “Global Theme” to re-use it the next time. \u003C/li>\u003C/ul>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_brand_customization_27a11c2a8e.gif\" alt=\"Whatagraph IQ Brand Customization - Whatagraph dashboard featuring charts and data tables\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Summary\u003C/strong>: Tired of writing out performance summaries manually? Just get our AI to do it for you in 18 languages and five content types — Summary, Recommendations, Wins, Issues, or Custom Prompt.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Report_with_IQ_feature_e15bd7a702.png\" alt=\"Whatagraph Report With Iq Feature - Screenshot of an AI report dashboard interface.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Chat\u003C/strong>: Need to answer a client’s ad-hoc question fast? Ask our IQ Chat (available inside of Whatagraph platform and inside a specific report) the question and get accurate answers based on your actual SEO data in seconds.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chat_d78686a4b7.png\" alt=\"Whatagraph IQ Chat - AI assistant showing conversation history and input field.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Dimensions\u003C/strong>: No more manually cleaning up your data. Just tell us what kind of new dimensions you want to build and we’ll do it for you. \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_10da03f75a.png\" alt=\"Whatagraph IQ Dimensions - Screenshot of Whatagraph's create dimension interface, with dimensions selected in the sidebar.\">\u003C/figure>\u003Cp>Thanks to these AI features, the team at \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a> is saving 100 hours a month on reporting. Here’s what Lars Maat, Co-Founder of the agency, has to say:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Our SEO team built two main reports in Whatagraph that now act as our single source of truth during performance reviews:\u003C/p>\u003Cp>\u003Cstrong>1. Monthly SEO performance overview\u003C/strong>\u003C/p>\u003Cp>This report pulls key data from GA4, GSC, Ahrefs, and DreamData—everything you need to see:\u003C/p>\u003Cul>\u003Cli>Total Impressions, Clicks, CTR, and Average Position\u003C/li>\u003Cli>Keyword performance per page\u003C/li>\u003Cli>Blog post performance with metrics broken down by URL\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SE_ranking_report_template_fac0d8d50d.png\" alt=\"\">\u003C/figure>\u003Cp>See the entire \u003Ca href=\"https://reports.live/shared/RaPZz8o9OMPwmGJE\" target=\"_blank\" rel=\"noopener noreferrer\">SEO performance review report\u003C/a>.\u003C/p>\u003Cp>\u003Cstrong>2. AI-referral traffic reports\u003C/strong>\u003C/p>\u003Cp>This one tracks which LLMs (like ChatGPT or Perplexity) are sending us traffic—and which pages they’re sending it to. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/GEO_Overview_report_template_943a8d6e66.png\" alt=\"\">\u003C/p>\u003Cp>You can also see an overview of the traffic trend for the past months:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Session_breakdown_by_AI_source_82bba832ea.png\" alt=\"Session Breakdown By Ai Source - Table comparing user metrics across different AI platforms.\">\u003C/figure>\u003Cp>Plus, you can see exactly which pages the LLM is directing its traffic to, like so:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Session_breakdown_by_pages_15bdc57ac3.png\" alt=\"Session Breakdown By Pages - Table showing session breakdown by source from chatgpt.com.\">\u003C/figure>\u003Cp>\u003Ca href=\"https://reports.live/shared/VqKxEwVyexW5gmbz\" target=\"_blank\" rel=\"noopener noreferrer\">View the entire report here.\u003C/a> \u003C/p>\u003Cp>Or \u003Ca href=\"https://live.whatagraph.com/auth/register\" target=\"_blank\" rel=\"noopener noreferrer\">start free with Whatagraph\u003C/a> to create your own report.\u003C/p>\u003Cp>Alright, but how does Whatagraph work exactly and is it easy to use? I break it down below:\u003C/p>\u003Ch3>How Whatagraph works\u003C/h3>\u003Cp>\u003Cstrong>1. Connect your data\u003C/strong>\u003C/p>\u003Cp>Whatagraph pulls in data from all your SEO platforms—so you don’t need to jump between tabs or tools. \u003C/p>\u003Cp>We support direct, stable integrations with both popular and niche platforms, including:\u003C/p>\u003Col>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/google-search-console\">Google Search Console\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/ahrefs\">Ahrefs\u003C/a> \u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/se-ranking\">SE Ranking\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/semrush\">Semrush\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/google-my-business\">Google My Business\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/ga4\">Google Analytics 4\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/seomonitor\">SEOMonitor\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/accuranker\">AccuRanker\u003C/a>\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_integrations_296e8025b2.png\" alt=\"Whatagraph Integrations - A grid of logos for SEO and analytics tools.\">These \u003Ca href=\"https://whatagraph.com/integrations\">integrations\u003C/a> are all “one-click” – meaning you just need to click once, authenticate your account, and sit back and relax as the data flows directly into your SEO report.\u003C/p>\u003Cp>Once connected, data refreshes every \u003Cstrong>30 minutes\u003C/strong> across all integrations—no need to manually refresh your reports or wait for data to come in.\u003C/p>\u003Cp>\u003Cstrong>Bonus: \u003C/strong>Whatagraph isn’t limited to SEO. You can plug in paid media, email, and CRM platforms, too, making it easy to build full-funnel marketing reports in one place.\u003C/p>\u003Cp>\u003Cstrong>2. Organize and blend your SEO data\u003C/strong>\u003C/p>\u003Cp>Once your sources are connected, Whatagraph gives you the flexibility to blend, merge, and standardize your data across platforms.\u003C/p>\u003Cp>Here’s an example:\u003C/p>\u003Cul>\u003Cli>Pull keyword ranking data from Ahrefs\u003C/li>\u003Cli>Combine it with organic traffic numbers from GA4\u003C/li>\u003Cli>Match those with goal completions or assisted conversions\u003C/li>\u003C/ul>\u003Cp>Now you can see which keywords not only drive clicks, but also bring in high-converting traffic.\u003C/p>\u003Cp>You can also blend blog post-level performance across platforms. \u003C/p>\u003Cp>Want to know which articles have declining search traffic but growing backlinks? Or which posts rank well but don’t convert? You can do that—all without touching a spreadsheet.\u003C/p>\u003Cp>It’s especially useful for SEO content audits, where you want to map visibility + engagement + conversion data in one place.\u003C/p>\u003Cp>\u003Cstrong>3. Visualize your data in stunning reports in minutes\u003C/strong>\u003C/p>\u003Cp>You don’t need to have long, excruciating onboarding calls with the Support team to build your first report on Whatagraph.\u003C/p>\u003Cp>Even the least tech-savvy person on your team can easily create reports using Whatagraph IQ or our \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a>. \u003C/p>\u003Cp>With Whatagraph IQ, all you need to do is:\u003C/p>\u003Col>\u003Cli>Connect your data source (e.g. Google Analytics)\u003C/li>\u003Cli>Type in a prompt—the more specific the better (e.g. create an SEO report with X, Y, Z)\u003C/li>\u003Cli>Wait a few seconds for us to generate the report for you\u003C/li>\u003C/ol>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_for_reports_05b011b58e.gif\" alt=\"\">\u003C/p>\u003Cp>And wham bam, you’ll get a fully fleshed out SEO report. \u003C/p>\u003Cp>From there, you can apply custom themes in seconds in two ways:\u003C/p>\u003Cul>\u003Cli>Uploading a screenshot of your or your client’s brandbook or website\u003C/li>\u003Cli>Type in a custom prompt (e.g. “make the report look like a Batman movie”)\u003C/li>\u003C/ul>\u003Cp>Whatagraph automatically detects the fonts and colors and applies them to your reports instantly. You can still fine-tune them manually, and once you’re satisfied, save the style as a “Global theme” and re-use it for other reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_reports_builder_c0b8aedba2.png\" alt=\"Whatagraph IQ reports builder - A report builder interface showing report data and theme customization options.\">\u003C/p>\u003Cp>These reports are also fully-customizable. You can:\u003C/p>\u003Cp>1. Edit titles, descriptions, currencies, and color themes of widgets\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/customize_widget_colors_2fcd3b371c.png\" alt=\"Customize Widget Colors - Interface with a widget customization sidebar and data charts.\">\u003C/p>\u003Cp>2. Choose any icons you want from our icon library for each widget\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_icon_library_b7ec8114a2.png\" alt=\"Whatagraph Icon Library - Icon selection window with icon categories and search bar.\">\u003C/p>\u003Cp>3.  Insert or delete rows anywhere on your report\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Insert_or_delete_rows_e634cfe8fb.gif\" alt=\"A GIF of inserting or deleting rows - Whatagraph\">This customization is what Stef Oosterik, Quality Manager at \u003Ca href=\"https://dtchdigitals.com/nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Dtch. Digitals\u003C/a> agency loves about us. He said:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Plus, to make it easier for you to edit reports, we have a feature called “Linked reports”. \u003C/p>\u003Cp>Say you have a specific SEO report template that you use across 10 different clients, and you want to tweak that report a bit (e.g. change a widget icon). \u003C/p>\u003Cp>Instead of having to edit the 10 different reports indivdiually, you can just:\u003C/p>\u003Cul>\u003Cli>link these reports to the “master” template\u003C/li>\u003Cli>edit the “master” template\u003C/li>\u003Cli>and changes will sync automatically across your 10 reports\u003C/li>\u003C/ul>\u003Cp>This can save you massive time and brainspace. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_reports_new_504504ca03.png\" alt=\"Linked Reports New - Menu with 'Create and link to template' highlighted.\">\u003C/p>\u003Cp>\u003Cstrong>4. Share reports with clients or executives\u003C/strong>\u003C/p>\u003Cp>Once your report is ready, you can send it out in multiple formats depending on who needs it and how they prefer to read:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Automated email reports\u003C/strong>: Schedule weekly, monthly, or quarterly reports automatically. \u003C/li>\u003Cli>\u003Cstrong>Live links\u003C/strong>: Great for clients who want real-time visibility into their performance\u003C/li>\u003Cli>\u003Cstrong>PDF exports: \u003C/strong>Useful for board reports or executive summaries\u003C/li>\u003Cli>\u003Cstrong>Excel exports: \u003C/strong>For the data-driven folks who want to dig deeper\u003C/li>\u003C/ul>\u003Cp>Set reports to send automatically or manually review before sending. And if you spot any issues (like a drop in traffic or an error in the data), Whatagraph lets you pause the report and fix it before it goes out.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Automated_report_feature_e59f04632a.png\" alt=\"Whatagraph Automated Report Feature - Automated report interface showing sending frequency and delivery settings.\">\u003C/figure>\u003Cp>You also have the option to toggle IQ Chat on for your report reader. This will let them ask quick questions about the data on the report and get back quick answers—perfect for building trust and transparency. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chat_f8d357c640.png\" alt=\"Whatagraph IQ Chat - A share report settings interface showing \">\u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>One-click integrations with 55+ marketing platforms\u003C/li>\u003Cli>Live data refresh every 30 minutes\u003C/li>\u003Cli>Cross-platform data blending\u003C/li>\u003Cli>Custom, interactive, client-branded reports\u003C/li>\u003Cli>AI-powered report generation, branding, summaries and insights\u003C/li>\u003Cli>Pre-built SEO templates\u003C/li>\u003Cli>Automated report delivery and alerts\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>Whatagraph keeps pricing simple with three main plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> A forever-free plan to test the platform with limited credits.\u003C/li>\u003Cli>\u003Cstrong>Start ($229/month, billed annually):\u003C/strong> For small teams consolidating multiple accounts. Includes 20 source credits, essential integrations, pre-made templates, Whatagraph IQ, and live chat support.\u003C/li>\u003Cli>\u003Cstrong>Boost ($579/month, billed annually):\u003C/strong> Best for scaling agencies working with advanced data sources. Includes 60 source credits, advanced integrations, white-labeling, performance overview dashboards, custom data transformations, and a dedicated Customer Success Manager.\u003C/li>\u003Cli>\u003Cstrong>Max (Custom pricing):\u003C/strong> For large, complex reporting setups. Includes 100+ source credits, premium integrations, advanced data aggregations, Whatagraph IQ+, SSO, tailored onboarding, and priority support.\u003C/li>\u003C/ul>\u003Cp>All plans come with:\u003C/p>\u003Cp>✅ Unlimited users\u003C/p>\u003Cp>✅ Unlimited reports\u003C/p>\u003Cp>✅ Full access to Whatagraph IQ (Report Creation, Themes, Summary, Chat, Dimensions)\u003C/p>\u003Cp>✅ Automated report sharing (live links, email, PDF, XLS)\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\" target=\"_blank\" rel=\"noopener noreferrer\">Start free with Whatagraph today\u003C/a>.\u003C/p>\u003Ch2>8. DataforSEO\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Pulling real-time SEO data at scale to build custom tools, dashboards, or reporting workflows.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=SoZMBkkVv4E\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/SoZMBkkVv4E\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://dataforseo.com/\" target=\"_blank\" rel=\"noopener noreferrer\">DataForSEO\u003C/a> is a pay-as-you-go API platform that gives you direct access to raw SEO data, so you can build, scale, or power up your own tools. \u003C/p>\u003Cp>It gives you real-time access to search engine data, keyword metrics, backlink profiles, and more, so you can build custom SEO workflows without the overhead of maintaining complex data pipelines. \u003C/p>\u003Cp>It’s a great alternative to more expensive SEO analysis tools like Ahrefs and Semrush. Instead of paying for them, you can build your own tool with DataforSEO. \u003C/p>\u003Cp>\u003Ca href=\"https://samanthanorth.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Samantha North\u003C/a>, an AI automation specialist for B2B service businesses, built a competitor analysis workflow using DataforSEO API and Make, a no-code workflow development platform. She said:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>I’m a recent fan of the DataForSEO API. I’ve been using it within Make automations for tasks like keyword research, competitor analysis and backlink analysis. It’s a super affordable alternative to expensive tools like Ahrefs.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>This is how the workflow looks like:\u003C/p>\u003Col>\u003Cli>Starts with a Google Sheet containing competitor URLs\u003C/li>\u003Cli>DataforSEO API extracts important information like:\u003Col>\u003Cli>Number of backlinks\u003C/li>\u003Cli>Referring domains\u003C/li>\u003Cli>Estimated traffic\u003C/li>\u003Cli>Number of top keywords, and more from the URLs\u003C/li>\u003C/ol>\u003C/li>\u003Cli>Then, it updates the Google Sheet with all this info.\u003C/li>\u003C/ol>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/marketingseo/\" target=\"_blank\" rel=\"noopener noreferrer\">David Melamed\u003C/a>, Founder at Ten Fold Traffic SEO agency, even \"canceled\" his Semrush & Ahrefs subscriptions, and now does all his marketing research and work in Codeium, an AI-powered coding assistant, using DataforSEO APIs and Google Cloud Project Credentials.\u003C/p>\u003Cp>You can read more about the workflow he built in \u003Ca href=\"https://www.linkedin.com/posts/marketingseo_i-replaced-all-my-marketing-tools-with-ai-activity-7313784617432465408-J_SN?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB_2pacB6ApCphtgRXXVvJfGAji3nZdMx8g\" target=\"_blank\" rel=\"noopener noreferrer\">this LinkedIn post\u003C/a>.\u003C/p>\u003Cp>However, under that same post, \u003Ca href=\"https://www.linkedin.com/in/imarketeer/\" target=\"_blank\" rel=\"noopener noreferrer\">Suman Chatterjee\u003C/a>, SEO & Content Consultant at Brain Room Media agency warns:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>You should check if DataforSEO data is accurate. I checked the traffic stats once and it was lagging behind Ahrefs. And data is what matters above everything.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How it works\u003C/h3>\u003Cp>DataForSEO provides a range of APIs that allow you to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Access SERP Data\u003C/strong>: Retrieve structured search engine results from Google, Bing, and other platforms.\u003C/li>\u003Cli>\u003Cstrong>Conduct Keyword Research\u003C/strong>: Obtain keyword suggestions, search volumes, and competition metrics.\u003C/li>\u003Cli>\u003Cstrong>Analyze Backlinks\u003C/strong>: Gather data on inbound links, referring domains, and anchor texts.\u003C/li>\u003Cli>\u003Cstrong>Monitor Rankings\u003C/strong>: Track keyword positions across different locations and devices.\u003C/li>\u003Cli>\u003Cstrong>Extract Business Data\u003C/strong>: Collect information from business directories, reviews, and local listings.\u003C/li>\u003C/ul>\u003Cp>These APIs can be integrated into your existing systems or used to build new applications, providing flexibility and control over your SEO data needs.\u003C/p>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Full API suite for SERP, keywords, backlinks, and more\u003C/li>\u003Cli>Real-time access to search engine data\u003C/li>\u003Cli>Scalable for high-volume, enterprise-level use\u003C/li>\u003Cli>Easy integration across languages and platforms\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>DataForSEO operates on a transparent pay-as-you-go pricing model:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Minimum Payment\u003C/strong>: $50 to get started.\u003C/li>\u003Cli>\u003Cstrong>API Costs\u003C/strong>: Pricing varies per API and usage volume. For example:\u003Cul>\u003Cli>\u003Cstrong>SERP API\u003C/strong>: Costs depend on the number of requests and data depth.\u003C/li>\u003Cli>\u003Cstrong>Keyword Data API\u003C/strong>: Priced based on the number of keywords and data points retrieved.\u003C/li>\u003C/ul>\u003C/li>\u003Cli>\u003Cstrong>Backlinks API\u003C/strong>: Charges are determined by the number of backlink records accessed.\u003C/li>\u003C/ul>\u003Ch2>9. Pitchbox\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Automating backlink-building and outreach\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/g1S_o2Q96ZE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/g1S_o2Q96ZE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://pitchbox.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Pitchbox\u003C/a> is an all-in-one link building and outreach platform designed for SEO agencies, digital PR teams, and in-house marketers. \u003C/p>\u003Cp>It streamlines the entire outreach process—from prospecting to personalized email campaigns—by integrating with top SEO tools and automating follow-ups. \u003C/p>\u003Cp>Amit Raj, Link Building Specialist and Director at \u003Ca href=\"https://thelinksguy.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Links Guy\u003C/a>, a bespoke link-building agency, recommended Pitchbox to me. He said:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Pitchbox have some cool features where you can scrape datapoints from each target page (eg like H1, meta, H2’s etc) to bring into your campaign and then run multi prompts according to each one, and have that appear in the sidebar as you personalize your emails, or just have it make the personalisation for you.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>He said this is useful for segmenting batches for link building or speeding up the personalization process. He also noted:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Would always recommend vetting it and editing before sending it out.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How Pitchbox works\u003C/h3>\u003Cp>Pitchbox automates and organizes your link building workflow in a few key steps:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Prospect\u003C/strong>: Use advanced search features or import your own lists to find relevant bloggers, publishers, and influencers/\u003C/li>\u003Cli>\u003Cstrong>Discover Contacts\u003C/strong>: Automatically fetch contact details, including emails and social profiles, for your prospects.\u003C/li>\u003Cli>\u003Cstrong>Outreach\u003C/strong>: Craft personalized emails using SmartTemplates™ and schedule follow-ups with Natural Sending Patterns™ to mimic human behavior.\u003C/li>\u003Cli>\u003Cstrong>Manage Campaigns\u003C/strong>: Track responses, monitor link placements, and manage your pipeline with a built-in CRM tailored for link builders.\u003C/li>\u003Cli>\u003Cstrong>Report\u003C/strong>: Generate white-labeled reports to analyze campaign performance and share results with clients or stakeholders.\u003C/li>\u003C/ol>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Discover link prospects via keywords, competitors, and SEO tool integrations\u003C/li>\u003Cli>Automate personalized outreach with follow-ups\u003C/li>\u003Cli>Manage contacts and link status with built-in SEO CRM\u003C/li>\u003Cli>Use AI to personalize emails and replies at scale\u003C/li>\u003Cli>Track campaign performance with detailed reporting\u003C/li>\u003Cli>Integrate with Slack, Zapier, Looker Studio, and more\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price/month\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Best for\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$165\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Small teams handling their own outreach\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Advanced\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$420\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Mid-size agencies with multiple clients\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Scale\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$675\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Larger teams scaling campaigns and team workflows\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Enterprise\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Enterprise setups needing API access, SSO, and support SLAs\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp>All plans include core features like outreach automation, CRM, prospecting, and campaign tracking. Higher tiers unlock more users, workspaces, and advanced customization.\u003C/p>\u003Ch2>10. Ranking Racoon\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>getting backlinks from authority sites\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=q8zc3kQKqWI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/q8zc3kQKqWI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://www.rankingraccoon.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Ranking Raccoon\u003C/a> is a community-based link-building platform that lets you connect directly with verified website owners to exchange backlinks.\u003C/p>\u003Cp>Every site is manually reviewed, so you’re only seeing credible opportunities. \u003C/p>\u003Cp>Unlike Pitchbox, which automates outreach emails at scale, Ranking Raccoon skips emails entirely and gives you instant access to verified SEO professionals who are actively looking to exchange high-quality links.\u003C/p>\u003Cp>It’s like Tinder for backlink-building — you sign up via LinkedIn, add your site, and AI recommends the most relevant sites based on topical match so you see the best fits. \u003C/p>\u003Cp>Then, you can immediately start a chat with the site owner. Ranking Racoon claims that their customers enjoy a 71% reply rate within a week, and 35% of that turned into published links. \u003C/p>\u003Cp>It’s a more straightforward and dare I say, easier, way to build links without having to send cold pitches.\u003C/p>\u003Cp>Siddharth Kushwaha, SEO Outreach Specialist at \u003Ca href=\"https://factohr.com/\" target=\"_blank\" rel=\"noopener noreferrer\">factoHR\u003C/a>, said:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Ranking Raccoon is an underrated one. It's an interesting and viable option for young and aged domains to build relevant and quality links by directly connecting with site editors. They're improving the platform little by little, and I'm loving it so far.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>But also, I imagine the success of link building on Ranking Raccoon greatly depends on:\u003C/p>\u003Cul>\u003Cli>How big their community is\u003C/li>\u003Cli>How good of a quality the sites on there are \u003C/li>\u003C/ul>\u003Cp>Fortunately, you can check it out for yourself with their 7-day free trial. \u003C/p>\u003Ch3>How Ranking Racoon works\u003C/h3>\u003Cp>The process is quite simple. \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Sign Up via LinkedIn\u003C/strong>: Ensures a community of verified SEO professionals.\u003C/li>\u003Cli>\u003Cstrong>Browse Verified Sites\u003C/strong>: Access a curated list of websites across 54 industries.\u003C/li>\u003Cli>\u003Cstrong>Direct Messaging\u003C/strong>: Initiate conversations with site admins to propose link exchanges.\u003C/li>\u003Cli>\u003Cstrong>Link Confirmation\u003C/strong>: The platform automatically verifies when a backlink is live and do-follow.\u003C/li>\u003C/ol>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Get backlinks from manually vetted, high-quality websites\u003C/li>\u003Cli>Avoid link farms with a strictly moderated, spam-free platform\u003C/li>\u003Cli>Verify backlinks in real time with automated checks\u003C/li>\u003Cli>Follow community guidelines that promote ethical link building\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>As of May 2025, Ranking Raccoon offers two pricing tiers:\u003C/p>\u003Cp>\u003Cstrong>Lite (Free Forever)\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Add unlimited sites.\u003C/li>\u003Cli>Your sites are visible on Pro users’ dashboards.\u003C/li>\u003Cli>Get contacted by users interested in your sites.\u003C/li>\u003Cli>Build shareable profiles with link-building guidelines.\u003C/li>\u003Cli>Invite new site admins.\u003C/li>\u003Cli>Community guidelines ensure best practices for all users.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pro ($25/month)\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Includes all Lite features.\u003C/li>\u003Cli>Browse and filter verified sites in 54 industries.\u003C/li>\u003Cli>Start unlimited new chats with other link builders.\u003C/li>\u003Cli>Your sites are visible on Pro users’ dashboards.\u003C/li>\u003Cli>Get contacted by users interested in your sites.\u003C/li>\u003Cli>Build shareable profiles with link-building guidelines.\u003C/li>\u003Cli>Invite new site admins.\u003C/li>\u003Cli>Community guidelines ensure best practices for all users.\u003Ca href=\"https://www.linkedin.com/posts/ranking-raccoon_ranking-raccoon-activity-7193590508701548544-hVgs?utm_source=chatgpt.com\"> \u003C/a>\u003C/li>\u003C/ul>\u003Ch2>11. Indexly\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Automating indexing so your pages show up in search faster without manual submissions or waiting for crawlers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/BcgWOQvf2TA?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/BcgWOQvf2TA\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://indexly.ai/\" target=\"_blank\" rel=\"noopener noreferrer\">Indexly\u003C/a> is an indexing automation tool that makes sure your web pages get discovered by search engines fast, without manual submissions or weeks of waiting for Google to catch up. \u003C/p>\u003Cp>Instead of watching newly published pages sit in limbo, Indexly checks your sitemap, finds new or unindexed URLs, and submits them automatically to Google, Bing, and Yandex.\u003C/p>\u003Cp>The result is faster indexing, faster rankings, and fewer missed opportunities for organic traffic.\u003C/p>\u003Cp>Victoria Kurichenko, SEO Specialist and Content Writer at \u003Ca href=\"https://selfmademillennials.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Self Made Millennials\u003C/a> SEO agency told me:\u003C/p>\u003Cp>[quote color-variant=\"4\"]\u003Cbr>I've been using Indexly as a technical SEO tool to help track and speed up indexing. What I like best is that the tool keeps improving. They’re adding new features like keyword rank tracking and on-page audits. Honestly, it’s on its way to becoming an all-in-one SEO toolkit.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>How Indexly works\u003C/h3>\u003Cp>\u003Cstrong>1. Auto Indexing (Set it and forget it)\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Connect your Google Search Console account to let Indexly detect your sites and sitemaps\u003C/li>\u003Cli>Select the websites you want to monitor\u003C/li>\u003Cli>Indexly scans your sitemaps every 24 hours\u003C/li>\u003Cli>It finds pages that aren’t indexed or failed with errors, then submits them automatically\u003C/li>\u003Cli>You get email notifications on status and indexing updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2. Instant Indexing (Manual control when you need it)\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Submit individual or multiple URLs instantly—no need to log into Search Console\u003C/li>\u003Cli>Save hours of manual work, especially if you’re updating lots of content at once\u003C/li>\u003Cli>Ideal for high-priority content, launches, or content refreshes you want live \u003Ci>now\u003C/i>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>3. Performance Analytics\u003C/strong>\u003C/p>\u003Cul>\u003Cli>See which pages are getting impressions, clicks, and CTRs\u003C/li>\u003Cli>Identify what’s ranking—and what’s not\u003C/li>\u003Cli>Understand which keywords are driving traffic so you can double down on what works\u003C/li>\u003Cli>Use insights to fine-tune your content and indexing strategy in real time\u003C/li>\u003C/ul>\u003Ch3>Key features\u003C/h3>\u003Cul>\u003Cli>Auto-index new and updated pages daily via sitemap scans\u003C/li>\u003Cli>Manually submit pages for instant indexing in search engines\u003C/li>\u003Cli>Bulk-submit URLs to save time on large updates\u003C/li>\u003Cli>Track impressions, clicks, and CTR with built-in analytics\u003C/li>\u003Cli>Monitor keyword rankings and get alerts for changes\u003C/li>\u003Cli>Check and track live backlinks contributing to SEO\u003C/li>\u003Cli>Submit content to AI engines like ChatGPT and Perplexity via Bing integration\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>Indexly’s pricing plans are quite affordable, making it perfect for freelancers and solopreneurs:\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Plan\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Price/Month\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Features\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Free Plan\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$0\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">Yandex indexing, instant and auto indexing, page inspection. 14-day trial for premium features.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Solo Plan\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$14\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">3 sites, Google and Yandex indexing, 200 submissions/day, analytics, keyword monitoring.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Team Plan\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$39\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">10 sites, 400 submissions/day, bulk indexing, backlink audit, LLM indexing tools.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding:5pt;vertical-align:top;\">\u003Cstrong>Business Plan\u003C/strong>\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">$79\u003C/td>\u003Ctd style=\"padding:5pt;vertical-align:top;\">20 sites, Google, Bing, and Yandex indexing, 600 submissions/day, advanced analytics.\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cbr> \u003C/p>\u003Ch2>6 Bonus AI Tools to Help SEO\u003C/h2>\u003Cp>Here are some more tools that SEO strategists on LinkedIn recommended, but I didn’t have enough time to test and review them all:\u003C/p>\u003Col>\u003Cli>\u003Ca href=\"https://www.linknavigator.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Linknavigator\u003C/a> — an internal-linking automation tool for Webflow\u003C/li>\u003Cli>\u003Ca href=\"https://yahini.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Yahini\u003C/a> — an AI content strategy tool that learns from the SERPs and your business to deliver customized content briefs and keyword strategies\u003C/li>\u003Cli>\u003Ca href=\"https://www.rivalflow.com/\" target=\"_blank\" rel=\"noopener noreferrer\">RivalFlow AI\u003C/a> — content gap analysis tool that tells you exactly what your underperforming content is missing based on real SERP competitors\u003C/li>\u003Cli>\u003Ca href=\"https://narrato.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Narrato\u003C/a> — AI content workspace that helps you plan, create, optimize, and manage SEO content at scale\u003C/li>\u003Cli>\u003Ca href=\"https://postaga.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Postaga\u003C/a> —  an outreach tool that helps you find link opportunities and automate personalized email campaigns to build backlinks faster.\u003C/li>\u003Cli>\u003Ca href=\"https://apify.com/daniil.poletaev/backlink-building-agent\" target=\"_blank\" rel=\"noopener noreferrer\">Apify\u003C/a> — backlink building agent that finds relevant pages and websites, extracts contacts from them, and creates personalized outreach sequences\u003C/li>\u003C/ol>\u003Cp>Want more tool recommendations? Check out our guide on \u003Ca href=\"https://whatagraph.com/blog/articles/seo-reporting-tools-for-agencies\">SEO reporting tools for agencies\u003C/a>.\u003C/p>","2025-05-15T11:42:46.001Z","2025-10-06T14:28:46.724Z","2025-05-15T14:40:56.743Z",{"id":548,"name":549,"alternativeText":550,"caption":31,"width":551,"height":552,"formats":553,"hash":559,"ext":292,"mime":293,"size":560,"url":561,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":562,"updatedAt":563},14576,"11 Best AI SEO Tools.png","11 Best AI SEO Tools - Marketing graphic with company logos on a dotted background.",1880,1058,{"thumbnail":554},{"ext":292,"url":555,"hash":556,"mime":293,"name":557,"path":31,"size":558,"width":435,"height":516},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_11_Best_AI_SEO_Tools_0538479a10.png","thumbnail_11_Best_AI_SEO_Tools_0538479a10","thumbnail_11 Best AI SEO Tools.png",23.16,"11_Best_AI_SEO_Tools_0538479a10",175.16,"https://s3.us-east-2.amazonaws.com/whatagraph.com/11_Best_AI_SEO_Tools_0538479a10.png","2025-05-15T11:28:28.620Z","2025-05-16T11:23:25.664Z",{"id":565,"name":566,"about":567,"email":568,"createdAt":569,"updatedAt":570,"publishedAt":571,"slug":572,"linkedin_url":573},134,"Yamon","Yamon is a Senior Content Marketing Manager at Whatagraph. \n\nPreviously a Head of Content at a marketing agency, she has led content programs for 5+ B2B SaaS companies in the span of three years. \n\nWith an eye for detail and a knack for always considering context, audience, and business goals to guide the narrative, she's on a mission to create genuinely helpful content for marketers. \n\nWhen she’s not working, she’s hiking, meditating, or practicing yoga.","yamon@whatagraph.com","2024-10-04T13:36:17.539Z","2024-10-14T07:16:18.850Z","2024-10-04T13:43:50.159Z","yamon","https://www.linkedin.com/in/yamon-y-57371212b/",{"id":42,"title":575,"slug":576,"subheading":577,"createdAt":578,"updatedAt":579,"publishedAt":580},"Agency guides","agency-guides","Industry expert insights from successful marketing agencies","2024-05-23T16:29:03.188Z","2025-06-04T14:37:19.267Z","2024-05-23T16:29:05.695Z",{"id":582,"title":583,"slug":584,"summary":585,"body":586,"read_time":21,"createdAt":587,"updatedAt":588,"publishedAt":589,"errors":31,"table_of_contents":32,"dateReorder":590,"cover_image":591,"author":606,"article_category":607},2329,"We tested the 11 Best AgencyAnalytics Alternatives in 2025","agencyanalytics-alternatives-and-competitors","\u003Cp>\u003Cspan style=\"color:#000000;\">AgencyAnalytics is a great marketing reporting tool, but users say the platform can be unstable, rigid, and limited.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">To help you find the best AgencyAnalytics alternative, I did three things:\u003C/span>\u003C/p>\u003Col>\u003Cli>\u003Cspan style=\"color:#000000;\">Spoke with our customers who previously used AgencyAnalytics.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Scoured online reviews and community forums to find the best alternatives. \u003C/span>\u003C/li>\u003Cli>Tested each tool. \u003C/li>\u003C/ol>\u003Cp style=\"margin-left:0px;\">\u003Cspan style=\"color:rgb(233038/var(--tw-text-opacity,1));\">Full disclosure—one of these tools is ours. But that’s because we genuinely believe Whatagraph reduces the pains of AgencyAnalytics. \u003C/span>\u003C/p>\u003Cp style=\"margin-left:0px;\">\u003Cspan style=\"color:rgb(233038/var(--tw-text-opacity,1));\">But we’re also not here to bash our competitors. We researched them thoroughly (and even tried them out) so you can really understand what they’re great at and if they’re best for you.\u003C/span>\u003C/p>\u003Cp style=\"margin-left:0px;\">\u003Cspan style=\"color:rgb(233038/var(--tw-text-opacity,1));\">By the end of the article, we hope you’ll find an AgencyAnalytics alternative that fits your needs—whether it’s us or not. \u003C/span>\u003C/p>","\u003Cp>According to past users and online reviews, here are the biggest pains of AgencyAnalytics:\u003C/p>\u003Cp>\u003Cstrong>❌ Unstable: \u003C/strong>Some of AgencyAnalytics’ integrations are clunky and unstable, with sources disconnecting frequently due to “service bandwidth” problems (meaning the platform can't handle large numbers of users). \u003C/p>\u003Cp>\u003Cstrong>❌ Inaccurate: \u003C/strong>Due to unstable integrations, AgencyAnalytics' reports occasionally shows inaccurate data, with discrepancies between the data on source platforms (e.g., TikTok) and the data on reports. Users also experience data delays, such as missing Sunday’s data in Monday’s reports.\u003C/p>\u003Cp>\u003Cstrong>❌  No advanced data transformations: \u003C/strong>Apart from a basic tool to create custom metrics, AgencyAnalytics doesn't offer advanced data calculations or organization features. You can’t blend data sources together, create custom dimensions, or slice and dice your data using custom tags.\u003C/p>\u003Cp>\u003Cstrong>❌ Rigid reports and dashboards: \u003C/strong>Users find AgencyAnalytics’ reports and dashboards to be rigid and limited. For instance, you can’t add icons to widgets, change the orientation of your reports, edit reports in bulk, or move a group of widgets from one section to another. \u003C/p>\u003Cp>\u003Cstrong>❌ No data transfers: \u003C/strong>AgencyAnalytics is purely a visualization tool—you won’t be able to ship your data to data warehouses or business intelligence tools.\u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re experiencing similar challenges with AgencyAnalytics, I've got your back.\u003C/p>\u003Cp>In this article, I'll take you through 11 best AgencyAnalytics alternatives which are more stable, customizable, and come with advanced data calculations. \u003C/p>\u003Ch2>11 Best AgencyAnalytics Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best AgencyAnalytics alternatives I’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Cyfe\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>Tapclicks\u003C/li>\u003C/ol>\u003Cp>Have a set of features you're looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=10]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and teams who want an easy-to-use reporting tool with powerful AI features and flexible pricing\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=6z-Bz4z_jGyrrYak\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a stable reporting platform that organizes, customizes, and analyzes your data without needing technical expertise, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is built for you.\u003C/p>\u003Cp>With our newly released \u003Ca href=\"https://whatagraph.com/blog/articles/whatagraph-3.0\">Whatagraph 3.0\u003C/a>, you’ll get the easiest marketing intelligence platform built for marketers, not data teams.\u003C/p>\u003Cp>Here’s how it works: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Connect:\u003C/strong> \u003Ca href=\"https://whatagraph.com/integrations\">Plug into 55+ marketing platforms\u003C/a> via native, stable connectors that won’t break mid-campaign.\u003C/li>\u003Cli>\u003Cstrong>Organize: \u003C/strong>Build custom blends, metrics, and dimensions; or let \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> generate them for you with a single prompt.\u003C/li>\u003Cli>\u003Cstrong>Report with AI:\u003C/strong> Ask IQ to create a full report in seconds, or drag-and-drop widgets and use \u003Ca href=\"https://whatagraph.com/templates\">80+ pre-made templates\u003C/a> for more control.\u003C/li>\u003Cli>\u003Cstrong>Customize instantly:\u003C/strong> Upload a screenshot of your (or your client’s) site, or type a prompt—IQ applies logos, colors, and fonts automatically. Reports can live on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Spot issues early: \u003C/strong>The Insights tab highlights anomalies, setup errors, and opportunities right when data connects.\u003C/li>\u003Cli>\u003Cstrong>Ask questions, get answers:\u003C/strong> With IQ Chat, you (and your clients) can ask plain-English questions directly inside reports and get live answers from the source data.\u003C/li>\u003Cli>\u003Cstrong>Share on autopilot:\u003C/strong> Send live links, PDFs, or scheduled emails, and export to Excel/CSV. Or sync data into \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003Cli>\u003Cstrong>Scale: \u003C/strong>Manage dozens of clients with Spaces, linked templates, and client-facing filters, so one update can ripple across every report instantly.\u003C/li>\u003C/ul>\u003Cp>Thanks to these powerful AI features and an easy-to-use interface, agencies like \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a> are saving 100 hours a month on reporting. Here’s what Lars Maat, Co-Founder, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But how does Whatagraph compare against AgencyAnalytics exactly? Let’s take a look:\u003C/p>\u003Ch3>AgencyAnalytics vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against AgencyAnalytics and you can find \u003Ca href=\"https://whatagraph.com/alternatives/agency-analytics\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are four key ways Whatagraph outperforms AgencyAnalytics:\u003C/p>\u003Ch3>1. Stable, fast, and reliable data platform \u003C/h3>\u003Cp>Ex-AgencyAnalytics users we’ve talked to say sources keep disconnecting on the platform due to “bandwidth” issues, meaning the platform can't handle large user loads.\u003C/p>\u003Cp>We’ve also seen online reviews that say the platform is “buggy” and slow, like \u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">this one\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_buggy_a281ebd5cd.png\" alt=\"A screenshot of AgencyAnalytics review - Whatagraph\">AgencyAnalytics also seem to have \u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-integrations\">clunky integrations\u003C/a> that cause data discrepancies on reports, particularly for channels like TikTok and X. \u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9478978\">One user\u003C/a> said “maintaining data accuracy is a chore” and that they needed to manually verify data connections for all their clients every month. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_inaccurate_dta_53f75f16ab.png\" alt=\"A screenshot of AgencyAnalytics review - Whatagraph\">Whatagraph eliminates these pain points. \u003C/p>\u003Cp>Our \u003Ca href=\"https://whatagraph.com/integrations\">data integrations\u003C/a> are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, which means they’re more seamless, stable, and reliable. Our Product engineers regularly maintain these integrations so you don't have to. \u003C/p>\u003Cp>Fully-managed integrations also mean \u003Cstrong>bugs get resolved faster \u003C/strong>without needing to get a third-party company involved. \u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform. \u003C/p>\u003Cp>And thanks to a recent update to \u003Ca href=\"https://cloud.google.com/kubernetes-engine\">Google Kubernetes Engine\u003C/a>, even reports with heavy widgets, tabs, and charts take less than 10 seconds to load on Whatagraph.\u003C/p>\u003Cp>Plus, according to data from the past 6 months,\u003Cstrong> Whatagraph has an average uptime of 99.95%. \u003C/strong>\u003C/p>\u003Cp>We also have an emergency alert that will wake up all our Product engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.\u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ The platform is stable and there are few inconsistencies or delays in the data.\u003C/p>\u003Cp>✅ Your reports load fast.\u003C/p>\u003Cp>✅ Platform downtimes are very rare, and they're quickly resolved by our Product engineers who are on call 24/7.\u003C/p>\u003Cp>Our current users love how seamless, stable, and simple the data connection process is. Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is very, very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>2. Powerful (but easy) data organization features\u003C/h3>\u003Cp>If you have 100s of scattered data sources across different channels, marketing campaigns, and accounts, you need a way to organize them all before you visualize the data. \u003C/p>\u003Cp>This helps you get a clearer view of performance and keeps your reports neat, tidy, and easy to read. \u003C/p>\u003Cp>On AgencyAnalytics, the only thing you can do is create custom metrics, and even then it’s only available on the pricer plans. \u003C/p>\u003Cp>On Whatagraph you can get pre-made data transformations (available on \u003Ca href=\"https://whatagraph.com/pricing\">starter plans\u003C/a>) and create your own custom aggregations, metrics, and dimensions on more advanced plans. \u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://help.whatagraph.com/en/articles/8267387-how-to-set-up-and-apply-custom-dimensions\">\u003Cstrong>Dimensions\u003C/strong>\u003C/a>\u003Cstrong>: \u003C/strong>Great for unifying names of various cross-channel dimensions and grouping data points from various integrations. With IQ Dimensions, you just need to type in a prompt and we’ll build the dimension for you. No manual work needed.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_10da03f75a.png\" alt=\"Whatagraph IQ Dimensions - Screenshot of Whatagraph's create dimension interface, with dimensions selected in the sidebar.\">\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://help.whatagraph.com/en/articles/8271915-how-to-set-up-and-apply-custom-metrics\">\u003Cstrong>Metrics\u003C/strong>\u003C/a>\u003Cstrong>: \u003C/strong>Great for unifying and changing names permanently for various metrics.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metrics_on_Whatagraph_a26b8e1950.png\" alt=\"Custom Metrics On Whatagraph - Configuration interface for metric unification setup.\">\u003C/figure>\u003Cul>\u003Cli>\u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-blended-sources-building-unified-views-from-multiple-data-sources\">\u003Cstrong>Aggregations\u003C/strong>\u003C/a>\u003Cstrong>: \u003C/strong>Great for combining different sources together into one unified data source. Helps keep your reports neat and tidy.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_blends_on_Whatagraph_b4fda9cc97.png\" alt=\"Data Blends On Whatagraph - Side-by-side panels display source data options.\">\u003C/figure>\u003Cp>Another key aspect that\u003Cstrong> ex-AgencyAnalytics users love about Whatagraph\u003C/strong> is our \u003Ca href=\"https://help.whatagraph.com/en/articles/6389747-how-to-create-a-source-filter-and-a-source-variant\">Source Filter\u003C/a>.\u003C/p>\u003Cp>Previously, you could only add filters on the widget level if you wanted to slice and dice your data. For instance, if you had a report with 20 Facebook widgets, you’d need to go through each of them to apply the same filter. \u003C/p>\u003Cp>With Whatagraph’s Source Filter, you can simply go to the Facebook source that’s connected to these 20 widgets, apply the filter to the source once, and it will be applied to all widgets immediately. \u003C/p>\u003Cp>This saves so much more time and hassle, and you’ll be able to slice and dice your data any way you want. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_source_filter_280e78f960.gif\" alt=\"Whatagraph source filter - Dashboard view showing analytics data for a new report.\">\u003C/p>\u003Cp>Then there’s the client side of the equation. Use \u003Ca href=\"https://help.whatagraph.com/en/articles/12001098-how-to-apply-client-facing-filters\">client-facing filters\u003C/a>, so you don’t have to anticipate every question your client might ask (“Can I just see this by region?”). You decide which filters to expose in the live report link, and they can slice the data themselves.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=IFK4W2vm1Uo&embeds_referring_euri=https%3A%2F%2Fhelp.whatagraph.com%2F&source_ve_path=Mjg2NjQsMjg2NjQsOTY3MTQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/IFK4W2vm1Uo\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>And for agencies managing dozens of clients, the new \u003Ca href=\"https://help.whatagraph.com/en/articles/9974150-custom-tags\">Custom Tags\u003C/a> are a lifesaver. Label sources with attributes like region, account manager, or industry, and then break down performance by those tags. \u003C/p>\u003Cp>Instead of scrolling through a haystack of sources, you pull up all “Tier 1 regions” or “accounts managed by John” in one view.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2q7DOwIJv-4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2q7DOwIJv-4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch3>3. Highly customizable reports\u003C/h3>\u003Cp>We love that \u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-dashboard\">AgencyAnalytics’ dashboards\u003C/a> have a very “clean” aesthetic to it (we’re the same at Whatagraph). \u003C/p>\u003Cp>But we also heard from ex-AgencyAnalytics users that the design can be rigid, and there aren’t a lot of customization options available. You can't:\u003C/p>\u003Cp>❌ Add icons to widgets. \u003C/p>\u003Cp>❌ Add new rows anywhere you want on your reports.\u003C/p>\u003Cp>❌ Change the orientation (horizontal vs. vertical) of your reports and dashboards.\u003C/p>\u003Cp>❌ Adjust column widths on tables.\u003C/p>\u003Cp>❌ Edit reports in bulk—you’ll need to edit each one by one.\u003C/p>\u003Cp>What’s more, there are two different building environments for reports and dashboards. This means you’ll need to create TWO visualizations for each report, costing more time and effort.\u003C/p>\u003Cp>In comparison, Whatagraph’s dashboards and reports are \u003Cstrong>highly dynamic and customizable\u003C/strong>. \u003C/p>\u003Cp>You build one dashboard, and that doubles down as a report. You can white label this report easily, and download it as PDFs, share live links, or send automated emails to clients.\u003C/p>\u003Cp>But let’s take it a step further. \u003C/p>\u003Cp>Forget about dragging and dropping widgets into place or staring at a blank canvas, wondering where to start. The moment you connect your data, fire off a text prompt (or even pick from suggested prompts), and IQ will spin up a complete, branded report in seconds.\u003C/p>\u003Cp>\u003Cstrong>Here’s how to build a complete report using \u003C/strong>\u003Ci>\u003Cstrong>only\u003C/strong>\u003C/i>\u003Cstrong> AI:\u003C/strong>\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(46.666666666666664% + 50px); height: 0;\"><iframe id=\"np120o7uzk\" src=\"https://app.guideflow.com/embed/np120o7uzk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"np120o7uzk\"></script></div>\u003C/p>\u003Cp>Next, let’s make your report on-brand. Hit \u003Cstrong>Settings\u003C/strong> > \u003Cstrong>Custom Branding Colors\u003C/strong>, and then click \u003Cstrong>“Enhance theme style with IQ.”\u003C/strong> From there, you have two paths:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Text prompt:\u003C/strong> Type what style you want. Maybe “clean, bold, modern” or “earth tones, minimal.”\u003C/li>\u003Cli>\u003Cstrong>Image upload:\u003C/strong> Drop a client’s logo or brand screenshot, and IQ pulls the color palette for you.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_reports_builder_c0b8aedba2.png\" alt=\"Whatagraph IQ reports builder - A report builder interface showing report data and theme customization options.\">\u003C/p>\u003Cp>IQ proposes a full theme: colors, fonts, and even chart palettes. But it doesn’t lock you in. You can tweak every hue, swap fonts, or adjust against accessibility ratios manually, too.\u003C/p>\u003Cp>Once it’s dialed in, tick \u003Cstrong>Save as Global Theme\u003C/strong> so your design shows up in other reports too.\u003C/p>\u003Cp>If you don’t want to mess with the entire report, tell IQ what you want at the widget level: “show conversions instead of clicks,” “switch this to a line chart,” “compare by device,” and the widget rewrites itself on the spot.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_widget_filter_8ca99295a1.gif\" alt=\"Whatagraph IQ Widget Filter - Analytics dashboard showing a dropdown menu for selecting date and device filters.\">\u003C/p>\u003Cp>Whatagraph also comes with thoughtful features that makes it easier and faster to create and edit reports. You can:\u003C/p>\u003Cul>\u003Cli>Link reports together and edit only the “Master” report and your changes will sync automatically across all linked reports\u003C/li>\u003Cli>Customize widgets fully – add titles and descriptions, choose colors, change currencies, apply custom formulas, and so much more\u003C/li>\u003Cli>Choose any icons you want from our icon library and add to your widgets\u003C/li>\u003Cli>Insert or delete rows anywhere on your report\u003C/li>\u003C/ul>\u003Cp>Want to give Whatagraph a spin? \u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free today\u003C/a>. \u003C/p>\u003Ch3>4. Share your data any way you’d like\u003C/h3>\u003Cp>AgencyAnalytics lets you share reports via scheduled emails, PDFs, and white-labeled client portals. That’s table stakes. \u003C/p>\u003Cp>But if you tweak a dashboard, those changes don’t always cascade into the reports tied to it. Users say they end up manually deleting old versions and re-adding the updated ones—\u003Ci>exactly\u003C/i> the kind of tedious busywork automation is supposed to eliminate.\u003C/p>\u003Cp>On the other hand, with Whatagraph, send cleaned, blended data straight to BigQuery or Looker Studio. Pick your metrics and dimensions, preview the table, and kick off an automated transfer. \u003C/p>\u003Cp>From then on, the flow just runs. Sharing reports is just as flexible:\u003C/p>\u003Cul>\u003Cli>Automated emails on your schedule (down to the subject line and body copy).\u003C/li>\u003Cli>Instant live links that always stay fresh; plus, host them on a \u003Ca href=\"https://help.whatagraph.com/en/articles/4826505-custom-domain-cname-setup\">custom domain\u003C/a>, so clients never see Whatagraph branding, only yours.\u003C/li>\u003Cli>One-click PDFs or Excel exports when someone insists on the old-school format.\u003C/li>\u003C/ul>\u003Cp>You choose: either review each report before it sends, or let it auto-send and just get a notification when it’s out.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Automated_report_feature_e59f04632a.png\" alt=\"Whatagraph Automated Report Feature - Automated report interface showing sending frequency and delivery settings.\">\u003C/p>\u003Cp>And with \u003Ca href=\"https://help.whatagraph.com/en/articles/10357615-whatagraph-iq-chat-instant-data-insights-at-your-fingertips\">IQ Chat\u003C/a>, you don’t even need to \u003Ci>explain\u003C/i> the report yourself. Clients can ask the report questions: “Which ad set is wasting budget?” or “What’s our top-performing region this week?”—and get instant answers, right inside the dashboard you shared.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chat_f8d357c640.png\" alt=\"Whatagraph IQ Chat - A share report settings interface showing \">\u003C/p>\u003Ch3>5. Straightforward pricing with dedicated Customer Success and Support\u003C/h3>\u003Cp>Here’s AgencyAnalytics’ pricing plan breakdown (billed annually) set at 10 clients, as of October 2025:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer: $159/month\u003C/strong>\u003Cul>\u003Cli>10 clients included, $20/client beyond that\u003C/li>\u003Cli>Basic reporting, client portal, 80+ integrations\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>❌ No custom metrics, alerts, or AI.\u003C/p>\u003Cp>❌ No full branding.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency: $179/month\u003C/strong>\u003Cul>\u003Cli>10 clients included, $20/client beyond that\u003C/li>\u003Cli>Adds AI summaries, custom metrics, alerts, task mgmt, full branding\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>❌ No forecasting, anomaly detection, or API.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Pro: $349/month\u003C/strong>\u003Cul>\u003Cli>15 clients included, $20/client beyond that\u003C/li>\u003Cli>Adds benchmarks, forecasting, anomaly detection, API\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>❌ No dedicated Success Manager, concierge setup, or enterprise support.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Enterprise: Custom\u003C/strong>\u003Cul>\u003Cli>Dedicated success manager, concierge implementation, database connectors, MFA/SSO.\u003C/li>\u003Cli>The only tier with priority support & advanced governance.\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_pricing_fb3bec5ff2.png\" alt=\"Agency Analytics Pricing - Pricing plans comparison with slider to adjust number of clients\">\u003C/figure>\u003Cp>\u003Cstrong>Hidden squeeze:\u003C/strong> The per-client surcharge doubled from $10 in March 2025 to $20 in October 2025. At 30 clients, your “affordable” plan balloons by +$400/month in add-ons.\u003C/p>\u003Cp>Now compare that to Whatagraph’s transparent, flat, and designed-to-scale pricing that doesn’t punish you for growing:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_eb068468c6.png\" alt=\"Whatagraph Pricing - Price comparison chart for four product plans.\">\u003C/figure>\u003Cp>Here’s the breakdown at a glance:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\"> \u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Whatagraph Pricing\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Entry plan\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$159/month (10 clients)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Forever free (5 sources, unlimited users, and reports).\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Pricing model\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Charges per “client” (reports) beyond base count (e.g. $20/client).\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Source credits (scale by data sources, not clients).\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Unlimited users/reports\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Limited by plan tiers; adding more clients or reports often triggers upgrades or manual intervention.\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">All plans include unlimited users and unlimited reports.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">AI features\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Basic “Ask AI” and “AI Summary” (limited to text blurbs).\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Full Whatagraph IQ suite: AI-built reports, prompt-powered widget edits, anomaly alerts, brand styling, and IQ Chat.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Customer support\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Priority support only on Enterprise.\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Live chat that replies in under 4 minutes for all tiers; a dedicated CSM on Boost and Max.\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today:\u003C/a> the leading AgencyAnalytics alternative that won’t nickel-and-dime you, bog you down, or break when you grow.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>2. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is a very close AgencyAnalytics alternative, but for companies instead of agencies. It’s an easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">dashboard software\u003C/a> mostly targeting Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>But keep in mind that these dashboards are more suitable for eCommerce businesses, as they're more focused on Inventory and Operations management. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_inventory_dashboard_f0da892c2d.png\" alt=\"Geckoboard inventory dashboard - Whatagraph\">\u003C/p>\u003Cp>I tried out the free Trial and it was pretty easy to get started. All you needed to do was connect your data sources and choose the widgets you’d like to visualize. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_free_trial_24862f85be.png\" alt=\"Geckoboard dashboard interface - Whatagraph\">But one downside is that you can’t drag-and-drop widgets onto your dashboards. You’ll need to:\u003C/p>\u003Cul>\u003Cli>Click on “Add widget” \u003C/li>\u003Cli>Choose the metric you want to visualize\u003C/li>\u003Cli>Customize that widget\u003C/li>\u003C/ul>\u003Cp>Then, repeat this process again for every metric you want to create. This creates unnecessary back and forth between the dashboard and the widget builder, and can be time-consuming. \u003C/p>\u003Cp>A cool feature I like about Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>Compared to AgencyAnalytics, Geckoboard has more data sources (90+) and is more reliable and stable.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>3. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Klipfolio’s key advantage over AgencyAnalytics lies in PowerMetrics. With it, you can not only connect all your data sources, but also:\u003C/p>\u003Cul>\u003Cli>Create a curated metric catalog for other business teams with access control and governance features\u003C/li>\u003Cli>Enable self-serve analysis and AI insights\u003C/li>\u003Cli>Store data in one place—either in your data warehouse, semantic layer, or in PowerMetrics itself\u003C/li>\u003Cli>Share transformed and unified metrics with anyone in the organization \u003C/li>\u003C/ul>\u003Cp>All this is designed to speed up decision-making and reduce ad hoc requests to data teams—if you have a dedicated data team in the first place.\u003C/p>\u003Cp>Again, as we mentioned earlier, AgencyAnalytics doesn’t come with this kind of granular data organization features. \u003C/p>\u003Cp>Getting started with Klipfolio was easy. I created a Trial account and got access to my first dashboard. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_interface_e537b87ac7.png\" alt=\"Klipfolio dashboard interface - Whatagraph\">\u003C/figure>\u003Cp>But this is where things got complicated. To visualize your data, you’ll first need to create a “Klip”, which is in a different tab from the dashboard. \u003C/p>\u003Cp>There are some pre-made Klips like the below screenshot, but for the most part, you’ll need to build a custom one. \u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klips_interface_5fbf70bfaa.png\" alt=\"Klips interface - Whatagraph\">The interface to create a custom Klip can be confusing and clunky (although there is an interactive tour), and it can take you anywhere from 5 to 30 minutes to build one depending on how complex you want it to be. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_Klip_structure_e61bbe19f6.png\" alt=\"Custom Klip builder on Klipfolio - Whatagraph\">\u003Cbr>Once you’re done, then you can add this custom Klip onto your dashboard. \u003C/p>\u003Cp>On Whatagraph, you can create custom widgets natively within your dashboard in seconds. You don’t need to go back and forth from one tab to another—you can simply drag and drop the widgets onto your dashboard.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow: \u003C/strong>$190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+: \u003C/strong>$690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite:\u003C/strong> $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier: \u003C/strong>$1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: \u003C/i>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>3. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_27dd37a104.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003C/p>\u003Cp>If you’re looking for an enterprise-level business intelligence solution, Tableau is a great choice. It’s a data analysis and a visualization tool in one. \u003C/p>\u003Cp>For a powerful data analysis tool, Tableau is still easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_drag_and_drop_b860fbcba1.gif\" alt=\"Tableau drag and drop interface - Whatagraph\">\u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering. These are granular things that you can’t do on AgencyAnalytics.\u003C/p>\u003Cp>If you need help, you can go to Tableau community forums and ask your questions. A current Tableau user or a moderator will answer you. You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>Personally, I think the best thing about Tableau is “Einstein”, which analyzes your data from all your sources and channels, and points out  patterns or insights you might miss on your own.\u003C/p>\u003Cp>For example, it can show you which types of ads are attracting the most customers or predict which customers are likely to make a purchase. This helps you make better decisions because you’re basing them on real data, not just guesses.\u003C/p>\u003Cp>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Einstein_08499a3f31.png\" alt=\"Tableau Einstein dashboard - Whatagraph\">However, Tableau is (a lot) more expensive than AgencyAnalytics as it’s mainly for enterprises. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>4. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Google’s free reporting tool, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a>, is a popular choice among marketers. \u003C/p>\u003Cp>Looker Studio comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Compared to AgencyAnalytics, you can create very detailed and customized dashboards on Looker Studio, depending on how well you know the platform. But \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">Looker Studio can be slow\u003C/a>, clunky, and doesn’t come with customer support (unless you buy the Pro plan).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>6. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">DashThis\u003C/a> is a simple marketing reporting tool that connects to 34+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started. \u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>7. Grow\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards \u003C/strong>which shows blended data sources and metrics\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The key advantage of Grow over AgencyAnalytics is its reliability. The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>8. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. AgencyAnalytics does not offer these features.\u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">\u003C/p>\u003Cp>Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>9. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app and reporting platform that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing. This is similar to AgencyAnalytics’ Rank Tracker tool. \u003C/p>\u003Cp>The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.\u003C/p>\u003Cp>However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>A wide library of dashboard templates\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Custom and pre-build widgets\u003C/li>\u003Cli>Built-in keyword tracking tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Wide range of integrations\u003C/li>\u003Cli>Affordable price\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Incorrect data on widgets\u003C/li>\u003Cli>Poor customer service \u003C/li>\u003Cli>Limited customization and data transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Cyfe offers five pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $19/month for 2 dashboards and 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month for 5 dashboards and 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$49/month for 10 dashboards and 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$89/month for 20 dashboards and unlimited users\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features\u003C/li>\u003C/ul>\u003Ch2>10. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. \u003C/p>\u003Cp>Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>One thing Databox offers that AgencyAnalytics doesn’t is the Slack, email, or app updates when performance trends up or down on your tracked metrics. \u003C/p>\u003Cp>You can also save important benchmark groups to track your metrics over time, or compare them with industry standards.\u003C/p>\u003Cp>A unique feature that Databox offers that AgencyAnalytics doesn’t is the Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind. \u003C/p>\u003Cp>However, similar to AgencyAnalytics, Databox users say the platform is clunky and has an unappealing user interface.\u003C/p>\u003Cp>Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: $999/month for 100 data sources, and unlimited users and dashboards. \u003C/strong>\u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>11. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large companies with PPC and SEO campaigns\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">TapClicks\u003C/a> is a unique digital marketing platform in the sense that it’s eight different products bundled into one. Here’s a breakdown of each of them:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapData: \u003C/strong>Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.\u003C/li>\u003Cli>\u003Cstrong>TapReports: \u003C/strong>Visualize, optimize, and share your data with clients in customizable dashboards and automated reports. \u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>Discover trends and opportunities from your data.\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> Get AI-powered insights and recommendations to optimize your campaigns. \u003C/li>\u003Cli>\u003Cstrong>TapOrders:\u003C/strong>\u003Ci> \u003C/i>Automate orders and enter client objectives and goals at the point of sale. Connect a CRM, import files and create online forms for any product. \u003Ci>Best for eCommerce businesses.\u003C/i>\u003Cstrong> \u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow:\u003C/strong> Automatically route tasks based on your business processes and streamline your fulfillment workflow.\u003Ci> Best for project managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Raven by TapClicks: \u003C/strong>Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis. \u003Ci>Best for SEO managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence: \u003C/strong>Get local SEM data intelligence to create better proposals and to win more clients. \u003C/li>\u003C/ol>\u003Cp>This all sounds great but TapClicks does seem to be a bit of a “Jack of all trades, master of none”. Based on online reviews, their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to load data into data warehouses, databases, and data visualization tools\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive dashboards\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>","2024-10-31T13:42:39.649Z","2025-10-06T14:31:43.382Z","2024-10-31T15:11:47.677Z","2025-10-01",{"id":592,"name":593,"alternativeText":594,"caption":31,"width":508,"height":509,"formats":595,"hash":601,"ext":292,"mime":293,"size":602,"url":603,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":604,"updatedAt":605},15595,"11 Best AgencyAnalytics Alternatives.png","Agency Analytics Alternatives - Five app icons on a blue background",{"thumbnail":596},{"ext":292,"url":597,"hash":598,"mime":293,"name":599,"path":31,"size":600,"width":435,"height":516},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_11_Best_Agency_Analytics_Alternatives_f3bdaf58a6.png","thumbnail_11_Best_Agency_Analytics_Alternatives_f3bdaf58a6","thumbnail_11 Best AgencyAnalytics Alternatives.png",28.04,"11_Best_Agency_Analytics_Alternatives_f3bdaf58a6",1729.46,"https://s3.us-east-2.amazonaws.com/whatagraph.com/11_Best_Agency_Analytics_Alternatives_f3bdaf58a6.png","2025-10-06T13:23:49.502Z","2025-10-06T13:23:53.856Z",{"id":565,"name":566,"about":567,"email":568,"createdAt":569,"updatedAt":570,"publishedAt":571,"slug":572,"linkedin_url":573},{"id":50,"title":608,"slug":609,"subheading":610,"createdAt":611,"updatedAt":612,"publishedAt":613},"Alternatives","alternatives","Compare the best reporting and data platforms in the business","2024-09-30T12:31:40.776Z","2025-06-04T14:37:38.534Z","2024-09-30T12:31:53.048Z",{"id":615,"title":616,"slug":617,"summary":618,"body":619,"read_time":21,"createdAt":620,"updatedAt":621,"publishedAt":622,"errors":31,"table_of_contents":32,"dateReorder":623,"cover_image":624,"author":638,"article_category":639},2326,"11 Best DashThis Alternatives in 2025 [FULL Comparison Table]","dashthis-alternatives-and-competitors","\u003Cp>DashThis is a great reporting tool for freelancers and small agencies—but it quickly becomes limiting as your business grows.\u003C/p>\u003Cp>To help you find the best DashThis alternative, we scoured online reviews and talked to marketers, and came up with this list of 11 tools. \u003C/p>\u003Cp style=\"margin-left:0px;\">In this article, we’ll take you through:\u003C/p>\u003Cul>\u003Cli>The shortcomings of DashThis \u003C/li>\u003Cli>11 best DashThis alternatives\u003C/li>\u003Cli>Key features and pricing of each tool\u003C/li>\u003C/ul>","\u003Cp>The biggest complaint we hear about DashThis from ex-users and online reviews is that it’s very limited. Here are a few ways how: \u003C/p>\u003Cp>\u003Cstrong>❌  Limited integrations:\u003C/strong> DashThis only offers 30+ native integrations, which doesn’t include important channels like Salesforce, Shopify, and Google DV360. You can upload your own data via CSV files or Google Sheets, but this creates more work and takes longer time to implement. \u003C/p>\u003Cp>❌ \u003Cstrong> No advanced data transformations: \u003C/strong>Apart from a “Merge” widget, DashThis doesn’t offer advanced data calculations or organization features. You can’t blend data sources together, make custom metrics and dimensions, or organize your data sources through custom tags. \u003C/p>\u003Cp>\u003Cstrong>❌  Limited visualizations: \u003C/strong>You can only create a dashboard on DashThis using a few pre-set templates. This makes it difficult to customize your dashboard according to your or your client's preferences. Online users also say the interface is clunky and it's difficult to move widgets and tables around.\u003C/p>\u003Cp>\u003Cstrong>❌ No AI insights: \u003C/strong>You need to summarize each report manually to unearth actionable insights and next steps. \u003C/p>\u003Cp>\u003Cstrong>❌ No data transfers:\u003C/strong> DashThis is purely a visualization tool—you won’t be able to ship your data to data warehouses or spreadsheets.\u003C/p>\u003Cp>___\u003C/p>\u003Cp>If you’ve outgrown DashThis, we’re here to help. \u003C/p>\u003Cp>In this article, we’ll take you through 11 best DashThis alternatives that come with a wider selection of integrations, advanced analytics, and customization options. \u003C/p>\u003Ch2>11 Best DashThis Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best DashThis alternatives and competitors we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>Funnel\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Adverity\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>FiveTran\u003C/li>\u003C/ol>\u003Cp>Don’t want to read through walls of text? Here’s a summary table: \u003C/p>\u003Cp>[table id=1]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Marketing agencies and in-house teams that manage multiple clients or brands, need cross-channel performance reporting, and want to save hours with AI automation\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=2LO530_r8AW8NMI7\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is the easiest AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly.\u003C/p>\u003Cp>Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results—without needing technical expertise.\u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>But how does Whatagraph compare against DashThis exactly? Let’s take a look:\u003C/p>\u003Ch3>DashThis vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against DashThis and you can find \u003Ca href=\"https://whatagraph.com/alternatives/dashthis\" target=\"_blank\" rel=\"noopener noreferrer\">the full breakdown here\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are five key ways Whatagraph outperforms DashThis:\u003C/p>\u003Ch3>\u003Cstrong>#1. More integrations with your favorite channels\u003C/strong>\u003C/h3>\u003Cp>While DashThis offers 30 native integrations, Whatagraph offers 55, including:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Analytics:\u003C/strong> Google Analytics 4, Matomo, Piwik Pro\u003C/li>\u003Cli>\u003Cstrong>PPC:\u003C/strong> Google Ads, LinkedIn Ads, Facebook Ads\u003C/li>\u003Cli>\u003Cstrong>Social Media:\u003C/strong> Facebook, Instagram, LinkedIn\u003C/li>\u003Cli>\u003Cstrong>SEO: \u003C/strong>Ahrefs, Google Search Console, Accuranker\u003C/li>\u003Cli>\u003Cstrong>eCommerce:\u003C/strong> Shopify, WooCommerce, BigCommerce\u003C/li>\u003Cli>\u003Cstrong>Email Marketing: \u003C/strong>ActiveCampaign, Klaviyo, Mailchimp\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Explore all integrations here\u003C/i>\u003C/a>\u003Ci>. \u003C/i>\u003C/p>\u003Cp>We’re also constantly adding new integrations—\u003Ca href=\"https://whatagraph.com/book-a-call\" target=\"_blank\" rel=\"noopener noreferrer\">please reach out to us\u003C/a> to see if we have one you need. \u003C/p>\u003Cp>Being able to integrate with more marketing channels on Whatagraph means:\u003C/p>\u003Cp>✅ You spend less time buried in CSV files and spreadsheets. \u003C/p>\u003Cp>✅ You get a true, comprehensive picture of your overall marketing performance on one platform.\u003C/p>\u003Cp>✅ There are less chances of human errors like data inconsistencies, duplicates, and missing records.\u003C/p>\u003Cp>You can also easily bring in your own data via Custom APIs, Google Sheets, or BigQuery.\u003C/p>\u003Cp>In comparison, DashThis offers custom integrations \u003Cstrong>only\u003C/strong> via CSV File and Google Sheets. However, compared to APIs, CSV files are:\u003C/p>\u003Cul>\u003Cli>Time consuming—you’ll need to manually download CSV records from your source platform and manually upload them\u003C/li>\u003Cli>Static—CSV files don’t refresh automatically\u003C/li>\u003Cli>Prone to errors\u003C/li>\u003C/ul>\u003Cp>Plus, the integrations we provide at Whatagraph are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>.\u003Cstrong> \u003C/strong>This means they’re more seamless, stable, and accurate. And our Product engineers regularly maintain these integrations so you don’t have to.\u003C/p>\u003Cp>If there are bugs, our Product team can resolve them quickly without having a third-party company involved. \u003C/p>\u003Cp>Our users love how seamless and stable connections are on Whatagraph. Here’s what Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>\u003Cstrong>#2. Powerful AI to save you time and energy\u003C/strong>\u003C/h3>\u003Cp>At Whatagraph, we’ve launched a full suite of AI features—\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>— to create, style, and analyze reports in seconds. Here’s what we mean:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Report creation in seconds:\u003C/strong> Just type what you need, and IQ builds a complete, multi-tab report for you. You can even ask it to add new tabs or create specific widgets on the fly.\u003C/li>\u003C/ul>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Instant branding:\u003C/strong> Upload a logo or image, and IQ generates a matching theme with fonts, HEX colors, and icons. Every report looks professional and on-brand without extra design work.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Automated insights: \u003C/strong>Whatagraph IQ writes clear, plain-English performance summaries for each report—perfect for client presentations and internal reviews. Instead of manually typing explanations, you get client-ready insights instantly.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Ad-hoc answers: \u003C/strong>With IQ Chat, you (and your clients) can ask questions like “Which campaign had the best ROI last month?” or “Where did our CPA spike?” and get instant answers based on your data.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/figure>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Ci>Get started with Whatagraph for free.\u003C/i>\u003C/a>\u003C/p>\u003Cp>Thanks to these AI features, agencies like \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a> are saving 100 hours per month on reporting. Lars Maat, Co-founder of Maatwerk Online, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>\u003Cstrong>#3. Easy data organization without codes\u003C/strong>\u003C/h3>\u003Cp>DashThis comes with a basic “Merge” widget where you can combine metrics from different sources to create a new one (e.g. Facebook Ads Cost + Google Ads Cost = Total Ad Cost). \u003C/p>\u003Cp>This works for small agencies or solo businesses, but quickly becomes chaotic if you have 100s of data sources.\u003C/p>\u003Cp>That’s where Whatagraph comes in.\u003C/p>\u003Cp>On Whatagraph, you’ll get an entire dedicated space for data organization, aptly called \u003Ca href=\"https://whatagraph.com/organize\">“Organize”\u003C/a> where you can:\u003C/p>\u003Cul>\u003Cli>Blend metrics and dimensions from different channels into unified metrics\u003C/li>\u003Cli>Create custom formulas\u003C/li>\u003Cli>Unify names\u003C/li>\u003Cli>Group data sources and metrics by campaigns or regions\u003C/li>\u003Cli>Save new metrics and formulas as templates to re-use the next time\u003C/li>\u003C/ul>\u003Cp>For instance, say you want to show the ‘Total Ad Spend” across multiple PPC channels. All you need to do is create a custom metric like so:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_total_ad_spend_ab55b08b47.png\" alt=\"How to create custom metric on Whatagraph - Whatagraph\">\u003C/figure>\u003Cp>Then, you’ll get an aggregated metric of “Total Ad Spend” to add to your reports.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Total_ad_spend_widget_bd3e924bac.png\" alt=\"Total ad spend widget - Whatagraph\">\u003C/p>\u003Cp>You can also combine data from completely different sources and channels. Say you want to blend data from Facebook Ads and Google Analytics 4. All you need to do is:\u003C/p>\u003Col>\u003Cli>Choose the data sources.\u003C/li>\u003Cli>Choose the dimensions and metrics you wish to use inside the blend.\u003C/li>\u003Cli>Select a \u003Ca href=\"https://help.whatagraph.com/en/articles/8930564-what-are-the-different-join-types\">join type\u003C/a>.\u003C/li>\u003Cli>Give it a name and description.\u003C/li>\u003C/ol>\u003Cp>And you can use the new blended source inside your reports right away. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blended_source_Facebook_Ads_and_GA_4_4e3b4cf348.png\" alt=\"How to blend data on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>That's not all. On \u003Ca href=\"https://whatagraph.com/pricing\">more advanced plans\u003C/a>, you’ll get IQ Dimensions, where you can just ask AI to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/li>\u003Cli>\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_bef3bef70a.webp\" alt=\"Whatagraph IQ Dimensions - Prompt to group and label data with Facebook Ads and campaign names.\">\u003Cbr>Powerful data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients clearly see the value you’re delivering rather than being stuck interpreting data.\u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients. \u003C/p>\u003Ch3>\u003Cstrong>#4. Dynamic, fully white-labeled reports in seconds\u003C/strong>\u003C/h3>\u003Cp>DashThis' reports can be limited and static.\u003C/p>\u003Cp>There’s no option to start from a blank dashboard and add your own widgets, tables, and charts in your own format. Instead, you’ll need to use pre-set templates, which aren’t very customizable. \u003C/p>\u003Cp>Here’s \u003Ca href=\"https://www.capterra.com/p/163170/DashThis/reviews/Capterra___4588297/\" target=\"_blank\" rel=\"noopener noreferrer\">what one user said on Capterra\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/dashthis_visualization_9949a74852.png\" alt=\"DashThis's review by customer\">\u003C/p>\u003Cp>DashThis also lacks thoughtful customization features that make a huge difference in user experience. For instance:\u003C/p>\u003Cp>❌ You can only resize widgets vertically, not horizontally.\u003C/p>\u003Cp>❌ You can’t add new rows to add more metrics.\u003C/p>\u003Cp>❌ You can’t change the orientation (horizontal vs. vertical) of your reports.\u003C/p>\u003Cp>❌ You can’t adjust column widths on tables.\u003C/p>\u003Cp>In comparison, \u003Cstrong>Whatagraph’s dashboards and reports are highly dynamic and customizable\u003C/strong>.\u003C/p>\u003Cp>For instance, Whatagraph IQ, you can just create a report with fully branded themes in seconds. Here’s how that works: \u003C/p>\u003Cul>\u003Cli>Upload a logo or brand image, and Whatagraph builds a matching palette with fonts, HEX codes, and chart colors\u003C/li>\u003Cli>Or describe the style you want in plain language, and Whatagraph produces a ready-to-use theme\u003C/li>\u003Cli>Fine-tune the colors and fonts manually\u003C/li>\u003Cli>Save each theme as a “Global theme” so you (and your team) can re-use it across all reports\u003C/li>\u003C/ul>\u003Cp>This means you deliver reports that look professionally designed, tailored to each client or brand, and consistent across campaigns.\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/xLMRV5bEkMx8GYoO\" target=\"_blank\" rel=\"noopener noreferrer\">social media report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_2_9501e2a32d.png\" alt=\"Social Media Report Template - A social media report with data visualizations and metrics.\">\u003C/p>\u003Cp>And here’s an example of a \u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">paid-per-click report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start building your report for free with Whatagraph.\u003C/a>\u003C/p>\u003Cp>Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>✅ \u003Ca href=\"https://www.loom.com/share/3e0b1c1b95d5473ca470bd4378461e5d\" target=\"_blank\" rel=\"noopener noreferrer\">Change the orientation\u003C/a> of your reports as Landscape or Portrait\u003C/p>\u003Cp>✅ Adjust the width and height of your charts and graphs right on the dashboard\u003C/p>\u003Cp>✅ Save reports as “templates” and re-use them the next time \u003C/p>\u003Cp>✅ Edit linked reports in one go, rather than one by one\u003C/p>\u003Cp>✅ Add multiple “Tabs” within a single report to visualize performance from different channels or campaigns\u003C/p>\u003Cp>Our customers love how simple and easy Whatagraph is to use. André Cardoso, Project and Performance Marketing Manager at \u003Ca href=\"https://wisepirates.com/\">Wise Pirates\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Whatagraph is really simple to use, intuitive, and perfect for marketing teams with limited technical knowledge.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/wise-pirates\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>When the time comes for sharing these reports, you can either:\u003C/p>\u003Col>\u003Cli>Set up automated emails to specific people at specific times, days, and cadence. Customize the email subject lines and copy.\u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or CSVs.\u003C/li>\u003Cli>Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-use-big-query\">BigQuery\u003C/a>. \u003C/li>\u003C/ol>\u003Ch3>\u003Cstrong>#5. Straightforward pricing with more value\u003C/strong>\u003C/h3>\u003Cp>DashThis pricing starts at $45/month for the Individual plan, but you’re limited to just 3 dashboards. \u003C/p>\u003Cp>To scale, you’ll need the Professional plan at $139/month for 10 dashboards, or the Business plan at $269/month for 25 dashboards. Every step up costs more—and you’re still capped on how many dashboards you can create.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dashthis_pricing_6118915d64.png\" alt=\"Dashthis Pricing - Pricing table comparing four plans with prices and features.\">\u003C/p>\u003Cp>Whatagraph takes a different approach. Pricing is based on source credits, which you use to connect and blend data. But no matter the plan, you always get:\u003C/p>\u003Cul>\u003Cli>Unlimited dashboards\u003C/li>\u003Cli>Unlimited users\u003C/li>\u003Cli>Powerful AI features (Whatagraph IQ) baked in from day one\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">\u003C/p>\u003Cp>And while Whatagraph can be more expensive than DashThis, here’s where the value is significantly higher:\u003C/p>\u003Cp>✅ Forever Free plan to test reporting with no time limits\u003C/p>\u003Cp>✅ Unlimited dashboards and users on every paid plan\u003C/p>\u003Cp>✅ Whatagraph IQ: AI report creation, insights, themes, chat, and summaries\u003C/p>\u003Cp>✅ Advanced data blending + custom metrics without code\u003C/p>\u003Cp>✅ Fully white-labeled, branded reports in seconds with IQ Themes\u003C/p>\u003Cp>✅ 30-min data refresh on every plan\u003C/p>\u003Cp>✅ Direct exports to warehouses (e.g. BigQuery) and BI tools (e.g. Looker Studio)\u003C/p>\u003Cp>✅ Responsive live chat with <4 min reply time\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ stable native integrations across paid ads, social, SEO, email, and more\u003C/li>\u003Cli>Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> – AI-powered reporting tools\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Performance monitoring overview\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli>Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli>Custom branding and white labeling\u003C/li>\u003Cli>Automated report sharing via email or live dashboard links\u003C/li>\u003Cli>Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Just one data warehouse destination (BigQuery) is available so far\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/pricing\">Whatagraph’s pricing\u003C/a> is transparent and flexible, with plans based on \u003Cstrong>source credits\u003C/strong> (how many platforms you connect and how much data you move) and the level of customization you need.\u003C/p>\u003Cp>Here’s the breakdown:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Forever Free\u003C/strong> – Get started at no cost with 5 source credits, Whatagraph IQ basics, pre-made templates, and live chat support. Perfect for testing reporting workflows without commitment.\u003C/li>\u003Cli>\u003Cstrong>Start \u003C/strong>–\u003Cstrong> $229/month (billed annually)\u003C/strong> – 20 source credits, \u003Cstrong>essential integrations\u003C/strong>, Whatagraph IQ, pre-made templates & transformations, unlimited dashboards/reports, and live chat support.\u003C/li>\u003Cli>\u003Cstrong>Boost \u003C/strong>–\u003Cstrong> $579/month (billed annually)\u003C/strong> – 60 source credits, everything in Start plus \u003Cstrong>advanced integrations\u003C/strong>, custom data transformations, white-labeling, performance overview dashboards, and a dedicated Customer Success Manager.\u003C/li>\u003Cli>\u003Cstrong>Max \u003C/strong>–\u003Cstrong> Custom pricing\u003C/strong> – 100+ source credits, everything in Boost plus \u003Cstrong>premium integrations\u003C/strong>, advanced data aggregations, Whatagraph IQ+, SSO, tailored onboarding, and priority support.\u003C/li>\u003C/ul>\u003Ch2>2. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an easy to use dashboard building tool for Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Geckoboard’s main advantage over DashThis is its wider variety of data sources (90 vs. 35). You can connect to major marketing platforms, as well as CRM, Sales, Finance, and eCommerce tools. Some examples include Shopify, Stripe, Dixa, Intercom, and Pipedrive.\u003C/p>\u003Cp>However, some of these integrations (like Safesforce and Zendesk) are only available on pricier “Pro” plans.  \u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard (similar to Whatagraph’s)\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>However, keep in mind that these dashboards are more suitable for businesses, such as “HR dashboards”, “Inventory dashboards” etc.\u003C/p>\u003Cp>Another cool feature about Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>Their dashboards are also quite basic and static with very few customization options. You also can’t ship your data to warehouses on Geckoboard. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Similar to DashThis, Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>3. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Klipfolio is way more robust than DashThis. For instance, with Klips, you can:\u003C/p>\u003Cul>\u003Cli>Pull data that's stored on premise or in the cloud, upload spreadsheets, or write custom queries\u003C/li>\u003Cli>Use Excel-like formulas and functions to transform your data, perform calculations, and more\u003C/li>\u003Cli>Get real-time data refresh on your dashboards\u003C/li>\u003C/ul>\u003Cp>However, Klipfolio is not as easy to use as DashThis. You need a lot of coding knowledge to build connections with channels and customize your dashboards. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003Cli>Highly customizable\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be difficult to set up and use\u003C/li>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow: \u003C/strong>$190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+: \u003C/strong>$690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite: \u003C/strong>$190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro:\u003C/strong> $420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier:\u003C/strong> $1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: \u003C/i>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>4. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. \u003C/p>\u003Cp>Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. \u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">\u003C/p>\u003Cp>Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this interface can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>5. Looker Studio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>Google’s free reporting tool, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a>, is a popular choice among marketers. \u003C/p>\u003Cp>Looker Studio comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Looker Studio’s key advantage against DashThis is that it’s free—but only for Google-based platforms. \u003C/p>\u003Cp>If you need data from additional SEO, social media, and paid media channels, you’ll need to buy third-party connectors and pay for monthly subscription plans.\u003C/p>\u003Cp>Looker Studio also offers more advanced data calculations, like data blends, but they are limited to 5 data sources. \u003Ci>(In comparison, there are no limits to blends on Whatagraph.)\u003C/i>\u003C/p>\u003Cp>However, \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio can be slow\u003C/a> and clunky, with many users complaining of connection breakages, slow load times, and inaccurate data. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>6. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. \u003C/p>\u003Cp>Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>One thing Databox offers that DashThis doesn’t is the Slack, email, or app updates when performance trends up or down on your tracked metrics. \u003C/p>\u003Cp>You can also save important benchmark groups to track your metrics over time, or compare them with industry standards.\u003C/p>\u003Cp>However, Databox users online say the platform is clunky and has an unappealing user interface. For instance, in the screenshot below, you’ll see that your data is visualized in a “box” format and the metrics look “squished” together and hard to read.\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_s_dashboard_template_347fa7e690.png\" alt=\"Databox's dashboard template\">Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you have dozens of similar reports for clients and you need to tweak them.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards. \u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is  only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>7. Funnel\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a powerful data cleaning and moving tool rather than a reporting tool, Funnel is a great choice.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel.io\u003C/a> is a data pipeline tool that pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data connectors with major \u003Ca href=\"https://whatagraph.com/blog/articles/best-marketing-analytics-tools\" target=\"_blank\" rel=\"noopener noreferrer\">marketing analytics tools\u003C/a> and CRM systems, such as Hubspot, Salesforce, DV360, and more. \u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you. \u003C/p>\u003Cp>You can then do custom calculations, make new metrics and dimensions, and blend data sources together to clean and unify your data.\u003C/p>\u003Cp>Once your data is cleaned and prepped, you can ship it to destinations like:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Business intelligence tools: \u003C/strong>e.g. Tableau, Looker Studio\u003C/li>\u003Cli>\u003Cstrong>Spreadsheets:\u003C/strong> e.g. Google Sheets, Excel\u003C/li>\u003Cli>\u003Cstrong>Analytics platforms:\u003C/strong> e.g. Google Analytics, Mixpanel\u003C/li>\u003Cli>\u003Cstrong>Warehouse and storage: \u003C/strong>e.g. BigQuery, Snowflake\u003C/li>\u003C/ul>\u003Cp>However, Funnel isn’t a reporting tool. Their dashboards are quite basic with limited customization and you can’t share direct reports with external parties. For this, you’ll need to rely on a third-party tool like Tableau or Looker Studio.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_performance_marketing_overview_report_e25df64a01.png\" alt=\"Funnel performance marketing overview report - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists \u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations. \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>8. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio. \u003C/p>\u003Cp>Compared to DashThis, Supermetrics is a powerful data analytics platform.\u003C/p>\u003Cp>With automated normalization, it reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones. \u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a technical background or a dedicated data scientist to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can \u003Ca href=\"https://whatagraph.com/organize\" target=\"_blank\" rel=\"noopener noreferrer\">organize your data\u003C/a> any way you want and create custom blends, metrics, and dimensions in seconds using simple workflows.\u003C/p>\u003Cp>Supermetrics also doesn’t come with native visualization dashboards. If you want to visualize your data and create reports, you’ll need to ship it to a BI tool like Looker Studio. This creates more work and headaches as you’ll now need to learn how to create dashboards in Looker Studio.\u003C/p>\u003Cp>And while Supermetrics and Looker Studio reports look like glorified spreadsheets, Whatagraph’s look clean, neat, and appealing. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_vs_Whatagraph_2_4a843ca3db.png\" alt=\"Supermetrics vs Whatagraph reports - Whatagraph\">\u003Cbr>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>150+ integrations\u003C/li>\u003Cli>Automated normalization, custom fields, and data blending\u003C/li>\u003Cli>Data storage in-house or in an external data warehouse \u003C/li>\u003Cli> AI data summaries\u003C/li>\u003Cli>Conversion events uploader from both online and offline sources directly to marketing platforms\u003C/li>\u003Cli>Data transfers to BI tools, data warehouses, and spreadsheets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.\u003C/p>\u003Ch2>9. Adverity\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams in agencies or brands\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=WkEUNpvfE54\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/WkEUNpvfE54\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/adverity\" target=\"_blank\" rel=\"noopener noreferrer\">Adverity\u003C/a> is an integrated no-code data platform that you can use to connect to various data sources, cleanse this data, and share it with destinations and teams of your choice. \u003C/p>\u003Cp>It uses data connectors and API-like connectors to process any type of data or format. You can also upload custom data using spreadsheets, Excel files, .json, or .xml files.\u003C/p>\u003Cp>Once the data is on the platform, you can use Adverity’s transformation engine to clean, normalize, and unify it to create a clean data stack. This data is then visualization-ready. \u003C/p>\u003Cp>Adverity does come with a basic dashboard called “Data Explorer” where you can visualize your data in charts and graphs. However, you need to create every dashboard from scratch and there aren’t many customization or white-labeling options available. \u003C/p>\u003Cp>Like Funnel, you’ll need to rely on a third-party visualization tool like Looker Studio to get custom reports.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>600+ pre-built connectors\u003C/li>\u003Cli>Custom integrations via spreadsheets, Excel files, .json, or .xml files\u003C/li>\u003Cli>Data transfer to databases and data lakes\u003C/li>\u003Cli>AI-powered data transformation engine\u003C/li>\u003Cli>Built-in data governance\u003C/li>\u003Cli>Data Explorer dashboard\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Adverity Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Adverity has a very easy and user-friendly user interface to navigate throughout the entire system.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The passive destination with Google Data Studio is not helping to show the data easily.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4800787\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The one thing that I don't like about the Adverity is that it has less documentation which most of the time causing confusion about how to use the Adverity.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-4786232\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>No-code ETL transfers\u003C/li>\u003Cli>Predefined data transformation\u003C/li>\u003Cli>A large number of sources and destinations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Difficulty to use and set up\u003C/li>\u003Cli>Basic dashboards and reports\u003C/li>\u003Cli>Even the basic pricing may be too expensive\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Adverity’s pricing is hidden behind a “Contact Us” wall, but as of 2022, the company said their pricing starts from \u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-6827335\">1500 Euros a month\u003C/a>.\u003C/p>\u003Cp>Test use cases we’ve run at Whatagraph show Adverity is at least 50% to 60% more expensive than us, while not including visualization and custom reports. \u003C/p>\u003Ch2>10. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">\u003C/p>\u003Cp>Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>You can integrate with over 500 channels and harmonize and clean your data into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets. You can also keep your data in a fully-managed storage.\u003C/p>\u003Cp>Similar to Supermetrics and other ETL tools, you’ll still need to move your data from Improvado to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>However, Improvado does offer pre-built dashboards that you can use right away with your visualization tool of your choice. This means you won’t need to spend too much time creating dashboards and reports.\u003C/p>\u003Cp>But it can take months to implement Improvado and you’ll need to have strong coding skills to build dashboards. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>\u003Ch2>11. FiveTran\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at small to medium businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=TT85JYrCtIw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/TT85JYrCtIw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/fivetran-competitors\">Fivetran\u003C/a> is an automated data movement platform that simplifies the process of moving data from various sources to destinations like data warehouses and data lakes.\u003C/p>\u003Cp>It supports over 500 connectors, including SaaS applications, databases, and files, ensuring reliable and secure data transfers.\u003C/p>\u003Cp>With Fivetran is that you can automate data replication, real-time analytics, and cloud migrations, making it easier to gain insights and drive data-driven decisions.\u003C/p>\u003Cp>A unique feature of Fivetran is its automatic schema evolution. This means that Fivetran can automatically detect and adapt to changes in the data structure of your sources.\u003C/p>\u003Cp>For example, if a new field is added to a data source, Fivetran will automatically incorporate this change into your data pipeline without requiring manual intervention. This make sure that your data remains consistent and up-to-date, even as the structure of your source data evolves over time.\u003C/p>\u003Cp>The platform also offers different deployment models to meet various business and security needs, from fully-managed cloud solutions to on-premises setups.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Vast library of data integrations\u003C/li>\u003Cli>Complete replication from any source\u003C/li>\u003Cli>Fully managed pipeline 24x7\u003C/li>\u003Cli>Normalized schemas from denormalized APIs\u003C/li>\u003Cli>Automatic schema migrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>FiveTran Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Fivetran has provided us with a no code solution to extracting data into our databases and data warehouses, and has hugely simplified our data architecture and improved security.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10035854\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Relying on Fivetran means depending on a third-party service for critical data workflows. If there are outages or issues on their end, it could impact your data integration processes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10262766\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support could be so much more better.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/fivetran/reviews/fivetran-review-10265004\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>No-code marketing analytics platform\u003C/li>\u003Cli>Automated data transformation\u003C/li>\u003Cli>Data governance and security features\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Time-consuming logging process\u003C/li>\u003Cli>Lacks enterprise-oriented data management features\u003C/li>\u003Cli>Limited support for historical data ingestion\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Fivetran comes with four pricing plans including the Free plan that includes all the features of the most popular Standard plan but with a usage limit of 500,000 monthly active rows.\u003C/p>\u003Cp>It’s meant for users who need to automate ETL for small amounts of data. Other plans are graded by the number of users, sync time, and advanced data features.\u003C/p>","2024-10-21T08:08:29.099Z","2025-09-25T09:52:15.040Z","2024-10-21T13:59:37.282Z","2025-09-25",{"id":625,"name":626,"alternativeText":627,"caption":31,"width":551,"height":552,"formats":628,"hash":634,"ext":292,"mime":293,"size":635,"url":636,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":637,"updatedAt":637},13216,"11_Best_DashThis_Alternatives.png","Best DashThis alternatives and competitors banner image - Whatagraph",{"thumbnail":629},{"ext":292,"url":630,"hash":631,"mime":293,"name":632,"path":31,"size":633,"width":435,"height":516},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_11_Best_Dash_This_Alternatives_bfb6bab0bb.png","thumbnail_11_Best_Dash_This_Alternatives_bfb6bab0bb","thumbnail_11_Best_DashThis_Alternatives.png",31.69,"11_Best_Dash_This_Alternatives_bfb6bab0bb",767.9,"https://s3.us-east-2.amazonaws.com/whatagraph.com/11_Best_Dash_This_Alternatives_bfb6bab0bb.png","2024-10-21T13:31:17.020Z",{"id":565,"name":566,"about":567,"email":568,"createdAt":569,"updatedAt":570,"publishedAt":571,"slug":572,"linkedin_url":573},{"id":50,"title":608,"slug":609,"subheading":610,"createdAt":611,"updatedAt":612,"publishedAt":613},{"id":641,"title":642,"slug":643,"summary":644,"body":645,"read_time":21,"createdAt":646,"updatedAt":647,"publishedAt":648,"errors":31,"table_of_contents":32,"dateReorder":623,"cover_image":649,"author":664,"article_category":665},2330,"11 Best Klipfolio Alternatives in 2025: Reviews & Pricing","klipfolio-alternatives-and-competitors","\u003Cp>Klipfolio is a powerful data analytics tool, but it can be a pain to set up and use. You'll need to know SQL and basic coding to connect and organize your data.\u003C/p>\u003Cp>In this article, we’ll take you through:\u003C/p>\u003Cul>\u003Cli>The shortcomings of Klipfolio\u003C/li>\u003Cli>11 best Klipfolio alternatives\u003C/li>\u003Cli>Reviews, pricing, and features of each tool\u003C/li>\u003C/ul>","\u003Cp>Based on feedback from ex-Klipfolio users and online reviews, here are the key issues with the platform:\u003C/p>\u003Cp>\u003Cstrong>❌ Difficult to build, implement, and maintain:\u003C/strong> While Klipfolio offers pre-built data connectors, you’ll need to work with SQL queries and codes to create custom connections and to organize your data. \u003C/p>\u003Cp>The interface is clunky and confusing, making it hard to find the data you need. Users say it takes formal training and trial and error to build dashboards properly, and that pre-built options are limited and subpar.\u003C/p>\u003Cp>Many Klipfolio users end up having to hire a data scientist (or even a whole team) to build and maintain their dashboards, adding to the overall cost.\u003C/p>\u003Cp>\u003Cstrong>❌ Time-consuming: \u003C/strong>To create visualizations on Klipfolio, you’ll need to first create “Klips” (similar to widgets) and add them to your dashboard. Each “Klip” can take 10 minutes to an hour to create, and you need to repeat this for every widget. Overall, it can take you hours to create a full-blown dashboard on Klipfolio.\u003C/p>\u003Cp>\u003Cstrong>❌ Slow servers: \u003C/strong>Users say they encounter errors or timeouts when downloading reports as PDFs. Even simple reports with basic visualizations and no complex calculations take forever to load or will load without up-to-date data. Users also say Klipfolio “hangs” frequently when analyzing large data sets.\u003C/p>\u003Cp>\u003Cstrong>❌ Expensive: \u003C/strong>If you want full features like custom domains, single sign-on, and custom themes, you'll need to choose pricier plans: $420/month for 30 dashboards (custom themes not included) and $1025 for 80 dashboards.If you have 100+ clients, these options are still not enough.\u003C/p>\u003Cp>Priority support and onboarding are only offered in the top-tier plan, and with additional implementation or data scientist fees, you can end up paying 1000s of dollars a month.\u003C/p>\u003Cp>\u003Cstrong>❌ Poor customer service: \u003C/strong>Frustrated users say Klipfolio’s customer service is “terrible” and they felt like they were being a bother to the support team whenever they contact them. \u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re facing the same challenges, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 11 best Klipfolio alternatives which are easier to use, more cost effective, and come with great customer support.\u003C/p>\u003Ch2>11 Best Klipfolio Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 11 best Klipfolio alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow.com \u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Cyfe\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>TapClicks\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Improvado\u003C/li>\u003C/ol>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and in-house teams that need scalable, accurate, and stunning reports without having to rely on data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=2LO530_r8AW8NMI7\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for an easier and more stable platform with excellent customer support \u003Ca href=\"https://whatagraph.com/\">\u003Cu>Whatagraph\u003C/u>\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is an all-in-one data platform that makes it easy to connect, organize, visualize, and share your data in one place. \u003C/p>\u003Cp>Unlike Klipfolio, you don’t need to have any coding skills or hire a data scientist to use Whatagraph. Anyone from your team, whether that’s an Account Manager or the CMO, can quickly log into Whatagraph and see insights right away.\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In a nutshell, here’s how Whatagraph works:\u003C/span>\u003C/p>\u003Col>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Connect to \u003C/strong>\u003C/span>\u003Ca href=\"https://whatagraph.com/integrations\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>55+ marketing platforms\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> automatically via native, stable connectors that don’t break.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003C/span>\u003Ca href=\"https://whatagraph.com/templates\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>ready-made templates\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> to build one from scratch.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003C/span>\u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>BigQuery\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> data warehouse or \u003C/span>\u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Looker Studio\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">.\u003C/span>\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png\" alt=\"Features Page Hero Desktop - Analytics dashboard showing Google Analytics results, key KPIs, and performance summary.\">\u003C/p>\u003Cp>All this on one \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-platform\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>marketing data platform\u003C/u>\u003C/a> means:\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ You can save up to 100 hours a month on analyzing data and creating reports.\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ Your data is organized on one platform and you have a clear view of marketing performance.\u003C/p>\u003Cp style=\"margin-left:0px;\">✅ Your internal teams have a single source of truth to access insights and optimize campaigns.\u003C/p>\u003Cp>\u003Cstrong>✅  \u003C/strong>There are less chances of data inconsistencies and breakages.\u003C/p>\u003Cp>✅ Your clients or the C-Suite clearly sees the value of your agency.\u003C/p>\u003Cp>As Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> and one of our power users, puts it:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. It's now our Bible—both for our clients and internal teams.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But how does Whatagraph compare against Klipfolio exactly? Let’s take a look:\u003C/p>\u003Ch3>Klipfolio vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against Klipfolio and you can find \u003Ca href=\"https://whatagraph.com/alternatives/klipfolio\">\u003Cu>the full breakdown here\u003C/u>\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are five key ways Whatagraph outperforms Klipfolio:\u003C/p>\u003Ch3>1. Stable and fast platform \u003C/h3>\u003Cp>Klipfolio users say the platform “hangs” several times when they were working with large volumes of data. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_11_01_at_5_55_27_PM_9bbf4a453b.png\" alt=\"A screenshot of Klipfolio review - Whatagraph\">The platform also seems to have clunky integrations, with connections not working or dropping off often. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_11_01_at_5_52_48_PM_339a714488.png\" alt=\"A screenshot of Klipfolio review - Whatagraph\">Whatagraph eliminates these pain points.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>Our integrations\u003C/u>\u003C/a> are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, which means they’re more seamless, stable, and reliable. And Product engineers regularly maintain them so there are less breakages. \u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform.\u003C/p>\u003Cp>Thanks to a recent update to \u003Ca href=\"https://cloud.google.com/kubernetes-engine\">\u003Cu>Google Kubernetes Engine\u003C/u>\u003C/a>, even reports with heavy widgets, tabs, and charts\u003Cstrong> take less than 10 seconds\u003C/strong> to load on Whatagraph.\u003C/p>\u003Cp>And according to data from the past 6 months, \u003Cstrong>Whatagraph has an average uptime of 99.95%\u003C/strong>. \u003C/p>\u003Cp>We also have an emergency alert that will wake up all our Product engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.\u003C/p>\u003Cp>Whatagraph also comes with a consistent refresh-rate of 30 minutes on all plans. In contrast, the refresh-rate on Klipfolio depends on the plan—ranging from 4 hours to 30 minutes. \u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ The platform is stable and there are few inconsistencies or delays in the data. \u003C/p>\u003Cp>✅ Bugs get resolved faster without needing to get a third-party company involved.\u003C/p>\u003Cp>✅ Your reports load fast.\u003C/p>\u003Cp>✅ Platform downtimes are very rare, and are quickly resolved by our Product engineers who are on call 24/7.\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Our users love how seamless and stable connections are on Whatagraph. Here’s what Tanja Keglić, Performance Marketing Manager at \u003C/span>\u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Achtzehn Grad\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">, says:\u003C/span>\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Cspan style=\"color:#1155cc;\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/span>\u003C/a>\u003C/p>\u003Ch3>2. Easier and faster to build visualizations\u003C/h3>\u003Cp>To create visualizations on Klipfolio, you’ll need to work with two different workspaces: “Klips” and “Dashboards”.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klips_vs_dashboards_fd8851fb6b.png\" alt=\"Klips vs dashboards - Whatagraph\">\u003C/p>\u003Cp>Klips are widgets that show your data. It can take anywhere from 10-60 minutes to create each Klip as you’ll need to: \u003C/p>\u003Cul>\u003Cli>Import your data from spreadsheets, Google drive, or REST API\u003C/li>\u003Cli>Choose the data you want to visualize\u003C/li>\u003Cli>Organize and aggregate the data\u003C/li>\u003Cli>Configure widget settings \u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/Capterra___4503127/\">\u003Cu>Users say\u003C/u>\u003C/a> the user interface to create Klips can be confusing and clunky, and that it’s difficult to find the exact data you need. For instance, if you want to upload your data from REST API, you’ll need to know how to read and configure API queries.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_review_difficult_to_use_f501d898af.png\" alt=\"A screenshot of Klipfolio review - Whatagraph\">Plus, you’ll need to repeat the entire process for every widget you want to visualize. Klipfolio \u003Ci>does \u003C/i>offer pre-made “Klips” but they’re limited, as \u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-7205491\">\u003Cu>this review\u003C/u>\u003C/a> puts it: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_review_Klips_10016a4147.png\" alt=\"A screenshot of Klipfolio review - Whatagraph\">Once you’re done creating these Klips, you’ll need to add them one by one onto your dashboard. This entire process can take up to 2 to 3 hours.\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">On Whatagraph 3.0, building a dashboard doesn’t feel like “work.” \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">With \u003C/span>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">, you can go from blank screen to fully branded, client-ready report in minutes—without juggling multiple editors, broken connectors, or hours of manual setup.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here’s how it works:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>IQ Report Creation\u003C/strong>: Just type what you need (“Build me a GA4 + Meta Ads performance report”) and IQ creates the full report in one go. No need to piece together dozens of widgets manually.\u003C/span>\u003C/li>\u003C/ul>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>IQ Themes\u003C/strong>: Upload a logo or brand color, and IQ auto-styles the entire report. Fonts, HEX codes, icons, layouts—done in seconds.\u003C/span>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>IQ Summary\u003C/strong>: Instead of writing insights by hand, IQ generates plain-language takeaways based on the data (great for client updates or internal reviews).\u003C/span>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>IQ Chat\u003C/strong>: Ask questions in plain English: “Which campaign drove the most conversions this week?” Whatagraph gives instant answers with charts or numbers.\u003C/span>\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/figure>\u003Cp>\u003Cspan style=\"color:#000000;\">All this means reports that would take hours in Klipfolio are ready in minutes with Whatagraph. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And this is why agencies like Maatwerk Online are saving \u003C/span>\u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>100 hours a month on reporting\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">, while Ampilio \u003C/span>\u003Ca href=\"https://whatagraph.com/case-studies/ampilio\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>cut report creation time to just one hour per client\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Lars Maat, Co-Founder of Maatwerk Online says: \u003C/span>\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Start free with Whatagraph today.\u003C/u>\u003C/span>\u003C/a>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And if you don’t want to use AI? You still have the classic Whatagraph experience:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✅ Drag-and-drop pre-built widgets\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✅ Ready-made report templates\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✅ Custom formulas, blended data, and flexible styling options\u003C/span>\u003C/p>\u003Cp>And when the time comes for sharing your reports/dashboards, you can either:\u003C/p>\u003Col>\u003Cli>Send automated emails to specific people at specific times, days, and cadence. Customize the email subject lines, body copy, and even domains. \u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or Excel spreadsheets.\u003C/li>\u003C/ol>\u003Ch3>3. Powerful (but easy) data organization features\u003C/h3>\u003Cp>Customizable widgets are great, but what if you wanted to show custom metrics in these widgets? \u003C/p>\u003Cp>On Whatagraph, you can easily create custom data blends, widgets, and dimensions through simple workflows that only take seconds to set up. Let’s look at each in more detail.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Data blends\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>You can use data blends to add different sources together into one unified data source and visualize it as one on your report.\u003C/p>\u003Cp>This not only keeps your reports tidy and easy to read, but also gives you a more comprehensive view of performance.\u003C/p>\u003Cp>To \u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-how-to-create-and-use-data-blends\">\u003Cu>create data blends\u003C/u>\u003C/a>, all you need to do is choose the source, dimensions, and metrics from different sources in these tables:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_data_blend_1_99cc632827.png\" alt=\"How data blends work on Whatagraph - Whatagraph\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Custom dimensions \u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Custom dimensions are great for unifying names of various cross-channel dimensions and grouping different data points from various integrations.\u003C/p>\u003Cp>For instance, let’s say you want to standardize the dimensions for gender, age, and device on two different channels—\u003Ca href=\"https://whatagraph.com/facebook-ads-reporting-tool\">\u003Cu>Facebook Ads\u003C/u>\u003C/a> and \u003Ca href=\"https://whatagraph.com/templates/google-ads-report\">\u003Cu>Google Ads\u003C/u>\u003C/a>.  \u003C/p>\u003Cp>In the “Before” screenshot, we can see that the device platform was in fact inconsistent across the two channels, and additionally, the output itself from Google Ads was in all capital letters, making the two tables side by side less appealing. \u003C/p>\u003Cp>You can standardize these dimensions using \u003Ca href=\"https://help.whatagraph.com/en/articles/8267387-how-to-create-and-use-a-custom-dimension\">\u003Cu>a simple 4-step workflow\u003C/u>\u003C/a>, and you’ll get two identical tables despite pulling numbers and dimensions from two totally different APIs.  \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Unify_dimensions_names_816bd11bc9.png\" alt=\"How to unify dimensions names on Whatagraph - Whatagraph\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Custom metrics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Custom metrics are great for unifying , changing names permanently for various metrics, as well as creating complex or simple custom formulas that can be used in widgets and tables.\u003C/p>\u003Cp>For instance, say you want to report on the total number of “Engaged Sessions” from both \u003Ca href=\"https://whatagraph.com/google-analytics-4-reporting-tool\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Google Analytics 4\u003C/u>\u003C/a> and \u003Ca href=\"https://whatagraph.com/blog/articles/facebook-analytics-tools\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Facebook page\u003C/u>\u003C/a>. You can set up a custom metric on Whatagraph, like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_6371f988df.png\" alt=\"How custom metrics work on Whatagraph - Whatagraph\">The best part is you can create all these natively inside of your report. This means you don’t need to waste time going back and forth from one workspace to another.\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And with Whatagraph IQ Dimensions (available on \u003C/span>\u003Ca href=\"https://whatagraph.com/pricing\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>more advanced plans\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">), you don’t even have to do all this manually. You can just ask AI to:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_bef3bef70a.webp\" alt=\"Whatagraph IQ Dimensions - Prompt to group and label data with Facebook Ads and campaign names.\">\u003C/p>\u003Ch3>4. Straightfoward pricing with more value\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Klipfolio’s pricing might look cheaper on the surface, but it quickly becomes restrictive as you scale. Even the most expensive plan “Premier” ($900/mo) only gives you 80 dashboards — which is nowhere near enough for large-scale agencies. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">On top of that, essential features are hidden behind costly add-ons. \u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_pricing_d0d2904dee.png\" alt=\"Klipfolio Pricing - A comparison chart of four different pricing tiers for Klipfolio\">\u003Cbr>The cheaper plans also don’t come with:\u003C/p>\u003Cp>❌ Scheduled reports\u003C/p>\u003Cp>❌ White-labeling features\u003C/p>\u003Cp>❌ Priority support\u003C/p>\u003Cp>❌ Custom onboarding\u003C/p>\u003Cp>❌ Single SSO\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_pricing_3_98891a28af.png\" alt=\"A screenshot of Klipfolio pricing - Whatagraph\">\u003Cspan style=\"color:#000000;\">And the more clients you add, the more dashboards you’ll need — which means your costs can skyrocket.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In contrast, Whatagraph’s pricing is built for agencies that want to grow without hitting a ceiling. On ALL plans, you’ll get:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Unlimited dashboards and reports\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Unlimited users\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ AI-powered \u003Cstrong>Whatagraph IQ\u003C/strong> (report creation, widgets, themes, summaries, chat)\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ White-labeling features (including custom domains and branded themes)\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Data transfer to BigQuery and Looker Studio\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Dedicated Customer Success Manager (Boost and Max plans)\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Enterprise SSO/SAML (Max plan)\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅ Fast, reliable support via live chat that responds within 4 minutes (on all plans)\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">\u003Cspan style=\"color:#000000;\">Instead of nickel-and-diming agencies for essentials, Whatagraph includes the tools you need to scale from day one, with AI automation to save time as you grow.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Convinced Whatagraph is the best Klipfolio alternative? \u003C/span>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Start free today.\u003C/u>\u003C/span>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">55+ stable native integrations across paid ads, social, SEO, email, and more\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Custom integrations via API, Google Sheets, or BigQuery\u003C/span>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> – AI-powered reporting tools\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Versatile drag-and-drop widgets for reports and dashboards\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Custom metrics, dimensions, and data blends\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Performance monitoring overview\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Library of pre-made dashboard and report templates\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Spaces – organize reports with descriptions, colors, and better team alignment\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Custom branding and white labeling\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Automated report sharing via email or live dashboard links\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Only one data warehouse available \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/pricing\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph’s pricing\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> is transparent and flexible, with plans based on \u003Cstrong>source credits\u003C/strong> (how many platforms you connect and how much data you move) and the level of customization you need.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here’s the breakdown:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Forever Free\u003C/strong> – Get started at no cost with 5 source credits, Whatagraph IQ basics, pre-made templates, and live chat support. Perfect for testing reporting workflows without commitment.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Start \u003C/strong>–\u003Cstrong> $229/month (billed annually)\u003C/strong> – 20 source credits, \u003Cstrong>essential integrations\u003C/strong>, Whatagraph IQ, pre-made templates & transformations, unlimited dashboards/reports, and live chat support.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Boost \u003C/strong>–\u003Cstrong> $579/month (billed annually)\u003C/strong> – 60 source credits, everything in Start plus \u003Cstrong>advanced integrations\u003C/strong>, custom data transformations, white-labeling, performance overview dashboards, and a dedicated Customer Success Manager.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Max \u003C/strong>–\u003Cstrong> Custom pricing\u003C/strong> – 100+ source credits, everything in Boost plus \u003Cstrong>premium integrations\u003C/strong>, advanced data aggregations, Whatagraph IQ+, SSO, tailored onboarding, and priority support.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Start free with Whatagraph.\u003C/u>\u003C/span>\u003C/a>\u003C/p>\u003Ch2>2. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">\u003Cu>dashboard software\u003C/u>\u003C/a> mostly targeting Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>A cool feature of Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>Compared to Klipfolio, Geckoboard is easier to use—you can set it up and launch in minutes.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>3. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_630d75f1a8.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003Cbr>If you’re looking for an enterprise-level business intelligence tool, Tableau is a great choice. It’s a data analysis and a visualization tool in one. \u003C/p>\u003Cp>For a powerful data analysis tool, Tableau is still easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>The charting and data exploration features are more sophisticated than Databox, as Tableau provides robust analytics capabilities, including support for advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering. \u003C/p>\u003Cp>What’s more, Tableau boasts quite a large and active user community called “Tableau Community Forums” with a wealth of resources, forums, and online training materials to help you learn the platform and troubleshoot issues.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>4. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>DashThis\u003C/u>\u003C/a> is a simple marketing reporting tool that connects to 34+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started. \u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>5. Grow.com\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards\u003C/strong> which shows blended data sources and metrics\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>The key advantage of Grow over Klipfolio is their 24/7 customer support via live chat. US-based customers can also call their hotline to get quick answers. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>6. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>NinjaCat\u003C/u>\u003C/a> is an end-to-end marketing dashboard for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. \u003C/p>\u003Cp>While Klipfolio is more of a visualization tool, NinjaCat is a data pipeline tool. You can store your data in a managed warehouse or ship it to destinations like Snowflake, BigQuery, or Tableau.\u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">\u003Cbr>Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>7. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app and reporting platform that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing. \u003C/p>\u003Cp>The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.\u003C/p>\u003Cp>However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>A wide library of dashboard templates\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Custom and pre-build widgets\u003C/li>\u003Cli>Built-in keyword tracking tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Wide range of integrations\u003C/li>\u003Cli>Affordable price\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Incorrect data on widgets\u003C/li>\u003Cli>Poor customer service \u003C/li>\u003Cli>Limited customization and data transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Cyfe offers five pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $19/month for 2 dashboards and 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month for 5 dashboards and 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$49/month for 10 dashboards and 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$89/month for 20 dashboards and unlimited users\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Agency: \u003C/strong>$150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features\u003C/p>\u003Ch2>8. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Databox\u003C/u>\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. \u003C/p>\u003Cp>Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>A unique feature that Databox offers that Klipfolio doesn’t is the Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind. \u003C/p>\u003Cp>Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. \u003C/p>\u003Cp>However, similar to Klipfolio, Databox users say the platform is clunky and has an unappealing user interface.\u003C/p>\u003Cp>Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards. \u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>9. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large companies with PPC and SEO campaigns\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>TapClicks\u003C/u>\u003C/a> is a unique digital marketing platform in the sense that it’s eight different products bundled into one. Here’s a breakdown of each of them:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapData: \u003C/strong>Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.\u003C/li>\u003Cli>\u003Cstrong>TapReports: \u003C/strong>Visualize, optimize, and share your data with clients in customizable dashboards and automated reports. \u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>Discover trends and opportunities from your data.\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> Get AI-powered insights and recommendations to optimize your campaigns. \u003C/li>\u003Cli>\u003Cstrong>TapOrders:\u003C/strong>\u003Ci> \u003C/i>Automate orders and enter client objectives and goals at the point of sale. Connect a CRM, import files and create online forms for any product. \u003Ci>Best for eCommerce businesses.\u003C/i>\u003Cstrong> \u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow:\u003C/strong> Automatically route tasks based on your business processes and streamline your fulfillment workflow.\u003Ci> Best for project managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Raven by TapClicks: \u003C/strong>Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis. \u003Ci>Best for SEO managers.\u003C/i>\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence: \u003C/strong>Get local SEM data intelligence to create better proposals and to win more clients. \u003C/li>\u003C/ol>\u003Cp>This all sounds great but TapClicks does seem to be a bit of a “Jack of all trades, master of none”. Based on online reviews, their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to load data into data warehouses, databases, and data visualization tools\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive dashboards\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>\u003Ch2>10. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>AgencyAnalytics\u003C/u>\u003C/a> is a marketing reporting platform specifically for SEO and content marketing agencies.\u003C/p>\u003Cp>You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It also comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. \u003C/p>\u003Cp>AgencyAnalytics’ main advantage over Klipfolio is its ease of use. Even though AgencyAnalytics offers a lot of customization and white-labeling options, you can create a dashboard quickly thanks to their wide library of templates. \u003C/p>\u003Cp>Another unique feature of AgencyAnalytics is their “Account dashboard” which allows you to visualize and monitor campaign performance for all your clients at a glance. \u003C/p>\u003Cp>You can also manage clients and staff on the platform through granular user access and permissions. \u003C/p>\u003Cp>However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: \u003C/strong>For established agencies with 50+ clients \u003C/li>\u003C/ul>\u003Ch2>11. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>You can integrate with over 500 channels and harmonize and clean your data into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets, or keep your data in a fully-managed storage. \u003C/p>\u003Cp>However, Improvado is an \u003Cu>ETL tool\u003C/u> (Extract, Transform, Load), which means you’ll need to move your data to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>Improvado’s uniqueness lies in its AI-powered “campaign governance” solution which automatically validates campaign targeting, naming conventions, brand safety, KPI pacing, and more. It also validates the consistency of your performance metrics and alerts you about any issues. \u003C/p>\u003Cp>But because of the vast features available, it can take months to implement Improvado. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>","2024-11-04T09:40:22.560Z","2025-10-06T14:40:02.504Z","2024-11-04T13:10:37.043Z",{"id":650,"name":651,"alternativeText":652,"caption":31,"width":508,"height":509,"formats":653,"hash":659,"ext":292,"mime":293,"size":660,"url":661,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":662,"updatedAt":663},15591,"Klipfolio alternatives and competitors.png","Klipfolio Alternatives And Competitors - Five app icons on a wavy blue background.",{"thumbnail":654},{"ext":292,"url":655,"hash":656,"mime":293,"name":657,"path":31,"size":658,"width":435,"height":516},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Klipfolio_alternatives_and_competitors_c707bd2446.png","thumbnail_Klipfolio_alternatives_and_competitors_c707bd2446","thumbnail_Klipfolio alternatives and competitors.png",26.66,"Klipfolio_alternatives_and_competitors_c707bd2446",1427.8,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_alternatives_and_competitors_c707bd2446.png","2025-10-06T13:23:45.988Z","2025-10-06T13:23:50.599Z",{"id":565,"name":566,"about":567,"email":568,"createdAt":569,"updatedAt":570,"publishedAt":571,"slug":572,"linkedin_url":573},{"id":50,"title":608,"slug":609,"subheading":610,"createdAt":611,"updatedAt":612,"publishedAt":613},{"id":667,"title":668,"slug":669,"summary":670,"body":671,"read_time":21,"createdAt":672,"updatedAt":673,"publishedAt":674,"errors":31,"table_of_contents":32,"dateReorder":623,"cover_image":675,"author":690,"article_category":691},2337,"13 Best Geckoboard Alternatives in 2025 [Tested by Us] ","geckoboard-alternatives-and-competitors","\u003Cp>Geckoboard is a great business dashboard tool, but it can be limiting for marketing agencies working with dozens of clients and channels.\u003C/p>\u003Cp>To help you find the best Geckoboard alternative, I did three things:\u003C/p>\u003Cul>\u003Cli>Spoke with our customers who previously used Geckoboard.\u003C/li>\u003Cli>Scoured online reviews and community forums to find the best alternatives. \u003C/li>\u003Cli>Tried and tested the tools. \u003C/li>\u003C/ul>\u003Cp>Full disclosure—one of these tools is ours. But that’s because we genuinely believe Whatagraph can help you overcome the limitations of Geckoboard. \u003C/p>\u003Cp>But we’re also not here to bash our competitors. We researched them thoroughly (and even tried them out) so you can really understand what they’re great at and if they’re best for you.\u003C/p>\u003Cp>By the end of the article, we hope you’ll find a Geckoboard alternative that fits your needs—whether it’s us or not. \u003Cbr> \u003C/p>","\u003Cp>The biggest complaint we hear from ex-Geckoboard users is that it’s limited. Here are a few ways how:\u003C/p>\u003Cp>\u003Cstrong>❌ No data blending: \u003C/strong>Geckoboard doesn’t allow combining data from different datasets or widgets. To compare metrics, you can only place them side by side on your dashboard. \u003C/p>\u003Cp>\u003Cstrong>❌ No custom metrics or dimensions: \u003C/strong>You can’t create custom formulas on Geckoboard, and this makes it difficult to visualize accurate data on reports.\u003Cstrong> \u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>❌ Limited white-labeling: \u003C/strong>You can only upload your logo and choose a “Dark” or “Light” theme on Geckoboard. Other than this, you can’t use custom domains for reports or remove Geckoboard’s branding throughout the dashboard.\u003C/p>\u003Cp>\u003Cstrong>❌ No AI insights: \u003C/strong>You can't talk with your data as you can in other data and reporting tools platforms. Also, you need to summarize each report manually to unearth actionable insights and next steps.  \u003C/p>\u003Cp>\u003Cstrong>❌ Visually static: \u003C/strong>Geckoboard comes with limited customization options for their dashboards. For instance, you can’t drag and drop widgets anywhere you want, resize the columns within the tables, or add your own color schemes to tables and widgets.\u003C/p>\u003Cp>\u003Cstrong>❌ No data transfers: \u003C/strong>Geckoboard is strictly a visualization tool, meaning you can’t transfer data to third-party platforms like BigQuery, Looker Studio, or Google Sheets (if you wanted to).\u003C/p>\u003Cp>—\u003C/p>\u003Cp>If you’ve outgrown Geckoboard, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 13 best Geckoboard alternatives that come with advanced data analytics, fully-customizable dashboards, and white-labeling options.\u003C/p>\u003Ch2>13 Best Geckoboard Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 13 best Geckoboard alternatives we’ll review in this article:\u003C/p>\u003Cul>\u003Cli>Whatagraph\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Grow.com\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Cyfe \u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Swydo\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003C/ul>\u003Cp>Have a set of features you’re looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=14]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and in-house teams that need fast, accurate, and stunning reports without technical expertise\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=2LO530_r8AW8NMI7\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a platform with more customization and data transformation features, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is the easiest AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly.\u003C/p>\u003Cp>Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results—without needing technical expertise.\u003C/p>\u003Cp>In a nutshell, here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect to \u003C/strong>\u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors that don’t break.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports \u003C/strong>by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Get actionable insights instantly\u003C/strong> by just asking AI any questions about your connected data. Get it to write performance summaries directly in your reports in four different formats and 18 languages. \u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> as live links, PDFs, Excel spreadsheets, or automated emails. Transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Features_Page_Hero_DESKTOP_f180d82337.png\" alt=\"Features Page Hero Desktop - Analytics dashboard showing Google Analytics results, key KPIs, and performance summary.\">\u003C/p>\u003Cp>But how does Whatagraph compare against Geckoboard exactly? Let’s take a look:\u003C/p>\u003Ch3>Geckoboard vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>In a nutshell, here are six key ways Whatagraph outperforms Geckoboard:\u003C/p>\u003Ch3>1. Stable, reliable, and all-in-one platform\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png\" alt=\"Reporting Stack In One Place - A dashboard displaying marketing report with data and graphs.\">\u003C/figure>\u003Cp>Geckoboard is purely a visualization dashboard tool—apart from connecting and visualizing your data, there’s not much else you can do. \u003C/p>\u003Cp>Whatagraph, on the other hand, takes care of your entire data journey. You can not only connect and visualize but also:\u003C/p>\u003Cul>\u003Cli>Clean, prep, and organize your data to make sure you’re showing the most accurate data on your reports\u003C/li>\u003Cli>Transfer your data to Looker Studio, BigQuery, or Google Sheets\u003C/li>\u003Cli>Export the data from your reports as Excel or CSV files\u003C/li>\u003C/ul>\u003Cp>And we built Whatagraph to be extremely reliable, accurate, and stable for our users. Here’s how we achieve this goal:\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>All our data \u003Ca href=\"https://whatagraph.com/integrations\">integrations\u003C/a> are built in-house, which means they’re seamless, stable, and reliable. Our Product Team regularly maintains them, so you don’t have to. And if there are bugs, we can resolve them\u003Cstrong> fast \u003C/strong>without having to get a third-party company involved.\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>According to internal data from the past 6 months, Whatagraph has an average uptime of 99.95%. This means system outages are very\u003Ci> (very) \u003C/i>rare.\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>You can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform. \u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Your data refreshes every 30 minutes\u003Cstrong> \u003C/strong>across all your sources, reports, and blends, meaning there are no inconsistent data on reports. \u003C/p>\u003Cp>On Geckoboard, the refresh rate depends on the data source and it can be anywhere between 1 to 60 minutes.\u003C/p>\u003Cp>Our users love how seamless and stable connections are on Whatagraph. Here’s what Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>2. Powerful (but easy) data transformation\u003C/h3>\u003Cp>If you’re working with 100s of channels and campaigns, you need to organize metrics and dimensions before you visualize the data so your reports will be neat, tidy, and easy to read. \u003C/p>\u003Cp>Plus, platforms like Google and Meta are notorious for inflating their conversion metrics.\u003C/p>\u003Cp>In this case, you should be able to create custom formulas where you can actually show the actual numbers of conversions and other metrics. \u003C/p>\u003Cp>Unfortunately, Geckoboard does not support aggregating data from different datasets/widgets (yet). The only way you can compare data from different channels is to add individual metrics side by side to your dashboard. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_grouping_numbers_ba4a637d13.gif\" alt=\"Geckoboard grouping numbers - Whatagraph\">\u003C/figure>\u003Cp>In Whatagraph, however, we have an entire dedicated space for data organization, aptly called \u003Ca href=\"https://whatagraph.com/organize\">“Organize”\u003C/a> where you can:\u003C/p>\u003Cul>\u003Cli>Blend metrics and dimensions from different channels into unified metrics\u003C/li>\u003Cli>Create custom formulas\u003C/li>\u003Cli>Unify names\u003C/li>\u003Cli>Group data sources and metrics by campaigns or regions\u003C/li>\u003Cli>Save new metrics and formulas as templates to re-use the next time\u003C/li>\u003C/ul>\u003Cp>For instance, say you want to show the ‘Total Ad Spend” across multiple PPC channels. All you need to do is create a custom metric like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_total_ad_spend_ab55b08b47.png\" alt=\"How to create custom metric on Whatagraph - Whatagraph\">\u003C/p>\u003Cp>Then, you’ll get an aggregated metric of “Total Ad Spend” to add to your reports.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Total_ad_spend_widget_bd3e924bac.png\" alt=\"Total ad spend widget - Whatagraph\">\u003C/figure>\u003Cp>You can also combine data from completely different sources and channels. Say you want to blend data from Facebook Ads and Google Analytics 4. All you need to do is:\u003C/p>\u003Col>\u003Cli>Choose the data sources.\u003C/li>\u003Cli>Choose the dimensions and metrics you wish to use inside the blend.\u003C/li>\u003Cli>Select a \u003Ca href=\"https://help.whatagraph.com/en/articles/8930564-what-are-the-different-join-types\">join type\u003C/a>.\u003C/li>\u003Cli>Give it a name and description.\u003C/li>\u003C/ol>\u003Cp>And you can use the new blended source inside your reports right away. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blended_source_Facebook_Ads_and_GA_4_4e3b4cf348.png\" alt=\"How to blend data on Whatagraph - Whatagraph\">\u003C/figure>\u003Cp>But with Whatagraph IQ Dimensions (available on \u003Ca href=\"https://whatagraph.com/pricing\">more advanced plans\u003C/a>), you don’t even have to do all this manually. You can just ask AI to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need—like “combine all spend from Meta, TikTok, and Google Ads into one unified Paid Media metric”—and IQ builds the blend for you.\u003C/li>\u003Cli>\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ can generate them instantly, without formulas or coding.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> For example, if you’ve got campaign names like “FB_US_SpringSale_23” and “MetaUSA_Spring23,” you can tell IQ: \u003Ci>“Group by Campaign Type: Spring Sale”\u003C/i>. IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language—whatever fits your reporting needs. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/create_custom_dimensions_without_the_guesswork_42f8656ff8.jpg\" alt=\"Create Custom Dimensions Without The Guesswork with Whatagraph IQ\">\u003C/p>\u003Cp>Plus, with \u003Ca href=\"https://whatagraph.com/performance-monitoring\">Performance Monitoring\u003C/a>, it's even faster and easier to get actionable insights from your scattered data. You can:\u003C/p>\u003Cul>\u003Cli>Group 100s of scattered data sources from the same category into unified Source Groups in seconds\u003C/li>\u003Cli>Add custom tags to your data and filter it by client, business type, location, Account Manager, or more\u003C/li>\u003Cli>Monitor your key metrics from all campaigns and clients in one space\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2ac8d5f2ec.png\" alt=\"Overview.png\">Powerful and easy data organization on Whatagraph means: \u003C/p>\u003Cp>✅ Your reports are easier to read, neat, and tidy.\u003C/p>\u003Cp>✅ Your clients see accurate metrics rather than over or under-reported ones. \u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients. \u003C/p>\u003Ch3>3. Highly customizable and easy to build dashboards\u003C/h3>\u003Cp>Once you’ve organized your data, it’s time to visualize it. \u003C/p>\u003Cp>In Geckoboard, you can’t drag-and-drop widgets onto your dashboard. Instead, you’ll need to: \u003C/p>\u003Cul>\u003Cli>Click on “Add widget”\u003C/li>\u003Cli>Connect to your data source\u003C/li>\u003Cli>Choose the metric you want to visualize\u003C/li>\u003Cli>Customize that widget\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_free_trial_cbf26e6ff2.png\" alt=\"Geckoboard's dashboard - Whatagraph\">\u003C/p>\u003Cp>And this is just for \u003Ci>one \u003C/i>widget. For every new widget you want to add to your dashboard, you’ll need to repeat this process. This creates unnecessary back and forth between the dashboard and the widget builder, and can be time-consuming. \u003C/p>\u003Cp>Geckoboard also doesn’t offer any AI features to speed things up. \u003C/p>\u003Cp>In Whatagraph, building your dashboard is as easy as 1-2-3 (and actually fun).\u003C/p>\u003Cp>Thanks to \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, you no longer have to manually drag widgets, tweak filters, or fight clunky layouts:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>IQ Report Creation\u003C/strong> – Just type what you need (“Build me a GA4 performance dashboard” or “Show ROAS by channel”) and Whatagraph instantly generates a full report. Need a specific chart? Ask, and IQ builds the exact visualization for you.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Summary \u003C/strong>– Get plain-language insights automatically written for you, instead of manually interpreting every metric.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Chat\u003C/strong> – Ask questions about your data in plain language and get instant answers right inside your report.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>IQ Themes\u003C/strong> – Brand your reports in seconds. Upload a logo or image and IQ generates a matching theme, complete with fonts and HEX codes.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Get started with Whatagraph for free.\u003C/a>\u003C/p>\u003Cp>Thanks to these AI features, agencies like \u003Ca href=\"https://www.maatwerkonline.nl/\">Maatwerk Online\u003C/a> are saving 100 hours per month on reporting. Lars Maat, Co-founder, says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Another feature that Geckoboard users love about Whatagraph is our\u003Cstrong> folder management\u003C/strong>. You can create folders for each client, Account Manager, or campaign, and organize all the relevant reports underneath each.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Spaces_on_Whatagraph_528b462b9b.png\" alt=\"Spaces On Whatagraph - Screenshot of a dashboard with space management and reporting features.\">Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Link reports together and edit in bulk (instead of one by one)\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Add different “tabs” to one report to show performance for each channel or campaign\u003C/p>\u003Cp>✅ Insert or delete rows anywhere on your report \u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Change your report orientation as Portrait or Landscape \u003C/p>\u003Cp>Our customers love how simple and easy Whatagraph is to use. André Cardoso, Project and Performance Marketing Manager at \u003Ca href=\"https://wisepirates.com/\">Wise Pirates\u003C/a>, says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Whatagraph is really simple to use, intuitive, and perfect for marketing teams with limited technical knowledge.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/wise-pirates\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>4. Stunning white-labeled reports in seconds\u003C/h3>\u003Cp>When it comes to white-labeling your reports, in Geckoboard, you can only upload your logo and customize your color scheme \u003Ci>(only available on the Pro plan)\u003C/i>.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_customize_dc6f802998.png\" alt=\"Whitelabeling reports on Geckoboard - Whatagraph\">\u003C/figure>\u003Cp>Whatagraph goes far beyond that with \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">\u003Cstrong>IQ Theme\u003C/strong>\u003C/a> that lets you create entire branded themes in second with AI. \u003C/p>\u003Cp>Here’s how that works: \u003C/p>\u003Cul>\u003Cli>Upload a logo or brand image, and Whatagraph builds a matching palette with fonts, HEX codes, and chart colors\u003C/li>\u003Cli>Or describe the style you want in plain language, and Whatagraph produces a ready-to-use theme\u003C/li>\u003Cli>Fine-tune the colors and fonts manually\u003C/li>\u003Cli>Save each theme as a “Global theme” so you (and your team) can re-use it across all reports\u003C/li>\u003C/ul>\u003Cp>This means you deliver reports that look professionally designed, tailored to each client or brand, and consistent across campaigns.\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/7dplW6gZmYqwvaN9\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Shopify_report_template_6936c07ccb.png\" alt=\"Shopify Report Template - Sales report with graphs, charts, and summary data.\">\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"https://reports.live/shared/xLMRV5bEkMx8GYoO\" target=\"_blank\" rel=\"noopener noreferrer\">social media report template\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_2_9501e2a32d.png\" alt=\"Social Media Report Template - A social media report with data visualizations and metrics.\">\u003C/p>\u003Cp>And here’s an example of a \u003Ca href=\"https://reports.live/shared/pj9kNwPNGnJ8mzoZ\" target=\"_blank\" rel=\"noopener noreferrer\">paid-per-click report template\u003C/a>:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_top_level_e06f1ef809.png\" alt=\"PPC Report Template Top Level - PPC report with charts, tables, and KPI metrics.\">\u003C/figure>\u003Cp>Ready to send your report off? You can send automated emails to specific people on both Geckoboard and Whatagraph. \u003C/p>\u003Cp>But with Geckoboard, the only customization you can do is the cadence, day, and time. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_send_email_eebc798556.png\" alt=\"How to customize emails on Geckoboard - Whatagraph\">\u003C/figure>\u003Cp>In Whatagraph, you can not only customize these but also:\u003C/p>\u003Cul>\u003Cli>the logo\u003C/li>\u003Cli>header text\u003C/li>\u003Cli>body text\u003C/li>\u003Cli>subject lines\u003C/li>\u003Cli>domains\u003C/li>\u003C/ul>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Customize_email_style_c5800430fb.png\" alt=\"Customize email style - Whatagraph\">6. Straightforward pricing with real value\u003C/h3>\u003Cp>Geckoboard’s pricing is based on the number of dashboards, editors, and viewers. For example:\u003C/p>\u003Cul>\u003Cli>Essential: $60/month for 1 dashboard and 1 editor\u003C/li>\u003Cli>Core: $175/month for 20 dashboards\u003C/li>\u003Cli>Pro: $319/month for 50 dashboards\u003C/li>\u003C/ul>\u003Cp>That means as your reporting needs grow, costs rise quickly, and you’re still capped on how many dashboards and users you can have.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_pricing_cb274b45ec.png\" alt=\"Geckoboard Pricing - A pricing table with 4 plan options: Essential, Core, Pro, and Enterprise.\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/pricing\">Whatagraph’s pricing\u003C/a> is based on \u003Cstrong>source credits\u003C/strong>, which you use to connect data sources, blend cross-channel data, and send data to a warehouse. \u003C/p>\u003Cp>All plans include unlimited dashboards, unlimited users, and powerful AI features.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_b0915dcd79.png\" alt=\"Whatagraph Pricing - Pricing table with three tiers: Start, Boost, and Max.\">Here’s where Whatagraph delivers more value, even if it might be more expensive than Geckoboard: \u003C/p>\u003Cp>✅ Unlimited dashboards and users on every plan\u003C/p>\u003Cp>✅ Whatagraph IQ included: AI report creation, insights, themes, and summaries\u003C/p>\u003Cp>✅ Cross-channel data blending and custom metrics with no-code workflows\u003C/p>\u003Cp>✅ White-labeling and IQ Theme for stunning, branded reports in seconds\u003C/p>\u003Cp>✅ 30-min data refresh rates across all plans\u003C/p>\u003Cp>✅ Direct exports to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Live chat support with <4 min response time\u003C/p>\u003Cp>Convinced Whatagraph is the right Geckoboard alternative for you? \u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today.\u003C/a> \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ stable native integrations across paid ads, social, SEO, email, and more\u003C/li>\u003Cli>Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> – AI-powered reporting tools\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Performance monitoring overview\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli>Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli>Custom branding and white labeling\u003C/li>\u003Cli>Automated report sharing via email or live dashboard links\u003C/li>\u003Cli>Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Only one data warehouse destination available\u003C/li>\u003C/ul>\u003Ch2>2. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>I thought it was very cool that once you login to Databox, you’ll see an overview of your key metrics and AI performance summaries:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_AI_insights_9336e4392b.png\" alt=\"Databox AI insights - Whatagraph\">\u003C/figure>\u003Cp>This helps you understand performance at a glance.\u003C/p>\u003Cp>A unique feature that Databox offers that Geckoboard doesn’t is the Benchmark Groups. \u003C/p>\u003Cp>You can join “Invite only” groups where users report on key performance metrics across different channels. This way you can benchmark against whether you’re on the right track with your own campaigns. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_Benchmark_groups_600e74fa6b.png\" alt=\"Databox Benchmark groups - Whatagraph\">Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. On TapClicks, this is only possible through emails.\u003C/p>\u003Cp>But things get complicated when you actually start to build your own dashboard. You’ll need to manually configure three separate components: \u003C/p>\u003Cul>\u003Cli>Metrics – individual metric widgets\u003C/li>\u003Cli>Databoards — live data dashboards (mostly for internal teams)\u003C/li>\u003Cli>Reports — PowerPoint slides style reports (mostly for clients/C-Suite)\u003C/li>\u003C/ul>\u003Cp>For instance, within a Databoard, you’ll need to manually customize each widget, e.g. a line chart.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_s_databoard_editor_1d2842f8b9.webp\" alt=\"Databox's databoard editor - Whatagraph\">And if you want reports, you’ll need to create a separate “Slide presentation” and manually configure the design all over again.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_report_slide_09138997ef.webp\" alt=\"Databox report slide - Whatagraph\">\u003Cbr>Databox’s reports are also not linked, which means you’ll need to edit them one by one rather than in batch. \u003C/p>\u003Cp>All of these can eat up hours of your time. Databox users online also say their integrations break often and there are frequent data outages.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards. \u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>3. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio\u003C/a> is a data analytics and a business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics: \u003C/strong>Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips: \u003C/strong>These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>Klipfolio’s key advantage over Geckoboard lies in PowerMetrics. With it, you can not only connect all your data sources, but also:\u003C/p>\u003Cul>\u003Cli>Create a curated metric catalog for other business teams with access control and governance features\u003C/li>\u003Cli>Enable self-serve analysis and AI insights\u003C/li>\u003Cli>Store data in one place—either in your data warehouse, semantic layer, or in PowerMetrics itself\u003C/li>\u003Cli>Share transformed and unified metrics with anyone in the organization \u003C/li>\u003C/ul>\u003Cp>All this is designed to speed up decision-making and reduce ad hoc requests to data teams—if you have a dedicated data team in the first place.\u003C/p>\u003Cp>Again, as we mentioned earlier, Geckoboard doesn’t come with this kind of granular data organization features. \u003C/p>\u003Cp>Getting started with Klipfolio was easy. I created a Trial account and got access to my first dashboard. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_interface_e537b87ac7.png\" alt=\"Klipfolio dashboard interface - Whatagraph\">But this is where things got complicated. To visualize your data, you’ll first need to create a “Klip”, which is in a different tab from the dashboard. \u003C/p>\u003Cp>There are some pre-made Klips like the below screenshot, but for the most part, you’ll need to build a custom one. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klips_interface_5fbf70bfaa.png\" alt=\"Klips interface - Whatagraph\">The interface to create a custom Klip can be confusing and clunky (although there is an interactive tour), and it can take you anywhere from 5 to 30 minutes to build one depending on how complex you want it to be. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_Klip_structure_e61bbe19f6.png\" alt=\"Custom Klip builder on Klipfolio - Whatagraph\">Once you’re done, then you can add this custom Klip onto your dashboard. \u003C/p>\u003Cp>On Whatagraph, you can create custom widgets natively within your dashboard in seconds. You don’t need to go back and forth from one tab to another—you can simply drag and drop the widgets onto your dashboard.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of October 2024, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $300/month for 10 users and unlimited metrics. \u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of October 2024, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grow:\u003C/strong> $190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team: \u003C/strong>$350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+:\u003C/strong> $690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>As of October 2024, here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Lite:\u003C/strong> $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available. \u003C/li>\u003Cli>\u003Cstrong>Agency Premier: \u003C/strong>$1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: \u003C/i>On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding \u003Cstrong>on ALL our plans.\u003C/strong> \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you. \u003C/p>\u003Ch2>4. Grow.com\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>Grow is a no-code, self-serve business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards which shows blended data sources and metrics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are either:\u003C/p>\u003Cul>\u003Cli>Very nitty-gritty that it’ll overwhelm clients or the C-Suite, or\u003C/li>\u003Cli>Basic-looking that it’s not visually appealing for clients\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Grow_com_dashboards_586d44a4e9.png\" alt=\"Grow.com dashboards - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Intuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>5. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_27dd37a104.png\" alt=\"Tableau marketing dashboard - Whatagraph\">If you’re ready to invest in an enterprise-level business intelligence solution, Tableau is a great choice.\u003C/p>\u003Cp>In terms of pricing, this might be a bit of a jump from Geckoboard—but you’ll also get more powerful data exploration features like advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>Despite these advanced features, Tableau is still (relatively) easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_drag_and_drop_b860fbcba1.gif\" alt=\"Tableau drag and drop interface - Whatagraph\">If you need help, you can go to Tableau community forums and ask your questions. A current Tableau user or a moderator will answer you. You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>Personally, I think the best thing about Tableau is “Einstein”, which analyzes your data from all your sources and channels, and points out  patterns or insights you might miss on your own.\u003C/p>\u003Cp>For example, it can show you which types of ads are attracting the most customers or predict which customers are likely to make a purchase. This helps you make better decisions because you’re basing them on real data, not just guesses.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Einstein_08499a3f31.png\" alt=\"Tableau Einstein dashboard - Whatagraph\">But again, Tableau is a powerful enterprise-grade tool so it can cost you anywhere between $2000-$5000 a month. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>6. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Only need integrations with Google platforms? \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> is a great choice. \u003C/p>\u003Cp>Looker Studio is a (sort of) free client reporting tool that comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. \u003C/p>\u003Cp>You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>The biggest advantage of Looker Studio over Geckoboard is that its highly customizable. Once your data sources are connected, you can use Looker’s drag-and-drop report editor to add:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>However, keep in mind that Looker Studio is only free for Google-based tools (e.g. Google Analytics 4, Google Ads). \u003C/p>\u003Cp>For non-Google data, you’ll need to use a data pipeline tool like Funnel or Supermetrics to push it into Looker. And users say connections would always break and the data would be constantly late or inaccurate on reports. \u003C/p>\u003Cp>Looker Studio reports can be time-consuming and difficult to build. You’ll need to manually customize each widget, graph, chart, and images. For instance, this is what a report “canvas” looks like as you start building one—I don’t know about you but this immediately overwhelmed me as a non-tech savvy person.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_report_canvas_3808a72875.jpg\" alt=\"Screenshot of Looker Studio report canvas - Whatagraph\">\u003Ci>Source: \u003C/i>\u003Ca href=\"https://digitalculturenetwork.org.uk/knowledge/getting-started-with-google-looker-studio/\">\u003Ci>Digital Culture Network\u003C/i>\u003C/a>\u003C/p>\u003Cp>But again, it’s a solid choice if you just need to visualize your data from Google-based platform, but I wouldn’t recommend it if you need to connect to other channels.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>7. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/dashthis\">DashThis\u003C/a> is a simple marketing reporting tool that connects to 34+ marketing platforms and visualizes KPIs on dashboards.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet. \u003C/p>\u003Cp>To create a dashboard, you can either start from scratch or pick a dashboard template. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dash_This_dashboard_templates_00873fe9c8.png\" alt=\"Dashthis dashboard templates\">There are three key types of dashboards you can build:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>DashThis also comes with a “Merge” widget where you can combine metrics from different data sources.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dash_This_merge_widget_b5d4e00b8d.png\" alt=\"DashThis's merge widgets\">When it comes to whitelabeling, DashThis offers more options than Geckoboard. You can:\u003C/p>\u003Cul>\u003Cli>Create custom domains \u003C/li>\u003Cli>Remove the “DashThis” logo\u003C/li>\u003Cli>Customize color schemes\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Side note: You can do all this on, and more, on Whatagraph. \u003C/i>\u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>8. Cyfe \u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app and reporting platform that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Cyfe_87c13c9eef.png\" alt=\"Client Reporting Tools - Cyfe\">\u003C/p>\u003Cp>One cool thing about Cyfe is that they offer a very extensive library of chart widgets, such as multi-chart, cohort, and Gantt, to help make sense of your data.\u003C/p>\u003Cp>The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing. \u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Cyfe_keyword_ranking_20f48d8ec5.webp\" alt=\"Cyfe keyword ranking tool - Whatagraph\">The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.\u003C/p>\u003Cp>However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>A wide library of dashboard templates\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Custom and pre-build widgets\u003C/li>\u003Cli>Built-in keyword tracking tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Wide range of integrations\u003C/li>\u003Cli>Affordable price\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Incorrect data on widgets\u003C/li>\u003Cli>Poor customer service \u003C/li>\u003Cli>Limited customization and data transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Cyfe offers five pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $19/month for 2 dashboards and 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month for 5 dashboards and 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$49/month for 10 dashboards and 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$89/month for 20 dashboards and unlimited users\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features\u003C/li>\u003C/ul>\u003Ch2>9. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> is a close Geckoboard marketing alternative and a great marketing and SEO reporting tool.\u003C/p>\u003Cp>You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_rank_tracker_be763695e9.webp\" alt=\"AgencyAnalytics rank tracker - Whatagraph\">You can also manage clients and staff on the platform through granular user access and permissions. \u003C/p>\u003Cp>AgencyAnalytics’ key advantage over Geckoboard is their AI insights. You can ask AI to write you performance summaries (although readability is not that great).\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_AI_summary_7047b856c5.png\" alt=\"AgencyAnalytics AI summary - Whatagraph\">\u003C/figure>\u003Cp>Or you can also ask AI to identify an opportunity, highlight an issue, or celebrate a win. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_AI_insights_7959ec1e34.png\" alt=\"AgencyAnalytics AI insights - Whatagraph\">However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: For established agencies with 50+ clients \u003C/strong>\u003C/li>\u003C/ul>\u003Ch2>10. Swydo\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small PPC or digital marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=mu6ngEvKS0w\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/mu6ngEvKS0w\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/swydo-alternatives-and-competitors\">Swydo\u003C/a> is an automated monitoring and reporting platform for marketers. Here are three key aspects of the platform:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data collection: \u003C/strong>Integrate with 32+ platforms and combine your data into one comprehensive report. These integrations include popular channels like Google Ads, Facebook Ads, and Google Sheets. \u003C/li>\u003Cli>\u003Cstrong>Reporting: \u003C/strong>Create reports easily using templates and their library of metrics and pre-set widgets. Or, add your own customized widgets. Share custom reports as PDF, dashboards, or live presentation.\u003C/li>\u003Cli>\u003Cstrong>Monitoring: \u003C/strong>Monitor client or stakeholders’ KPIs to quickly identify and address issues and opportunities. Sywdo comes with KPI boards, clients KPI overviews, and alert notifications. \u003C/li>\u003C/ol>\u003Cp>Swydo’s key advantage over Geckoboard is how customizable its dashboards are. For one, you can create “Brand templates” which are custom color schemes for your brand. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_brand_templates_013bfcec6b.png\" alt=\"Swydo brand templates - Whatagraph\">\u003C/figure>\u003Cp>You can also pick and choose what you want to show on the report cover, such as:\u003C/p>\u003Cul>\u003Cli>Author\u003C/li>\u003Cli>Client logo and name\u003C/li>\u003Cli>Date range\u003C/li>\u003Cli>Subtitle and title\u003C/li>\u003Cli>Team logo and name\u003C/li>\u003C/ul>\u003Cp>The result is a colorful \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-report-examples\" target=\"_blank\" rel=\"noopener noreferrer\">marketing report\u003C/a> like this:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_example_report_cfb72c2c29.png\" alt=\"Swydo example report - Whatagraph\">The next feature I like about Swydo is their Monitoring tab. You can see an overview of key metrics for each client and whether they’re trending up or down. This is similar to Whatagraph’s \u003Ca href=\"https://whatagraph.com/overview\">Overview\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_monitoring_efbdc414a7.png\" alt=\"Swydo monitoring overview - Whatagraph\">However, Swydo can also be very limiting. Apart from a basic “Custom metric” builder, you can’t blend data sources or create custom dimensions on Swydo. This can lead to messy reports with inaccurate data and inconsistent dimensions.\u003C/p>\u003Cp>Swydo is also purely a reporting tool—you won’t be able to ship your data to data warehouses or business intelligence platforms.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>32+ native integrations\u003C/li>\u003Cli>Custom Google Sheets integration\u003C/li>\u003Cli>Custom metric builder\u003C/li>\u003Cli>KPI Monitoring dashboard\u003C/li>\u003Cli>Data filters and markups\u003C/li>\u003Cli>Alerts when KPIs trend up or down\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love that you can customize it as you want, and for social media, you have the little images of the posts next to the results.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-10424574\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Easy to use. The ability to use pre-set templates for each of our products is perfect. Their customer service is also fantastic.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9103452\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“You don't have as much control over how the widgets are displayed on the page. Limited theme and branding capabilities.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9352266\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide range of reporting templates for quick-start\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Unstable data connections\u003C/li>\u003Cli>No advanced data transformations available\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Pricing\u003C/strong>\u003C/p>\u003Cp>Swydo’s pricing is based on the number of data sources. As of November 2024, the pricing looks like this:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>First 10 data sources:\u003C/strong> included in initial monthly base fee $49\u003C/li>\u003Cli>\u003Cstrong>11 - 100 data sources: \u003C/strong>$3.50 per data source\u003C/li>\u003Cli>\u003Cstrong>101 - 500 data sources: \u003C/strong>$2.50 per data source\u003C/li>\u003Cli>\u003Cstrong>501+ data sources:\u003C/strong> $1.50 per data source\u003C/li>\u003C/ul>\u003Cp>For example, if you need 100 data sources, expect to pay around $364/month. It’s unclear, however, whether this pricing includes Customer Support and a Customer Success Manager, or if these are extra.\u003C/p>\u003Ch2>11. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Whatagraph and Grow, \u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. \u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">Source\u003C/a>)\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">Source\u003C/a>)\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>12. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a data pipeline tool, \u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">Funnel\u003C/a> is a great choice. It pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more. \u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you. \u003C/p>\u003Cp>Funnel does offer a basic visualization dashboard to visualize your key metrics, but there aren’t a lot of customization or white-labeling options available (the company admits that it’s not a “Tableau or Looker Studio killer” yet). \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/funnel_e6ad04f057.png\" alt=\"Funnel - Dashboard Reporting Tools\">One powerful feature of Funnel is their Marketing Measurement. This lets you find channels and campaigns that drive results easily so you can optimize your media mix with more confidence. \u003C/p>\u003Cp>With it, you’ll get AI recommendations on where to increase and decrease spend based on marginal CPA and ROAS to increase budget efficiency. You can also create “what-if” scenarios with just a few clicks to investigate the impact of budget changes for any channel.\u003C/p>\u003Cp>However, Funnel is difficult to use and much more expensive than TapClicks.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists \u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations. \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>13. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Funnel, \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio.\u003C/p>\u003Cp>With automated normalization, Supermetrics reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones.\u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a dedicated data scientist or a technical background yourself to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can blend data, create custom metrics and dimensions, and organize your scattered data, in seconds using simple workflows.\u003C/p>\u003Cp>But while Funnel has a basic dashboard for internal data review, Supermetrics depends entirely on BI tools like Looker Studio to visualize your data.\u003C/p>\u003Cp>While this may be convenient for marketers who’re already used to working with Google’s reporting tool, it brings all the limitations of Looker Studio, which become evident when you try to scale the volume of data and number of sources.\u003C/p>\u003Cp>The data organization features in Supermetrics are pretty basic and reserved for the highest plan only. Marketing teams that use this platform need IT expertise or data analysts to execute data mapping and transformation.\u003C/p>\u003Cp>\u003Cstrong>Key Features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>150+ integrations\u003C/li>\u003Cli>Data transfers to business intelligence tools, spreadsheets, and data warehouses\u003C/li>\u003Cli>Native data storage layer called “Supermetrics Storage”\u003C/li>\u003Cli>Automated normalization, custom fields, data blending, and data enrichment rules\u003C/li>\u003Cli>Ad budget tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.\u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>","2024-11-29T11:17:44.480Z","2025-10-06T14:39:30.245Z","2024-11-29T12:28:09.726Z",{"id":676,"name":677,"alternativeText":678,"caption":31,"width":508,"height":509,"formats":679,"hash":685,"ext":292,"mime":293,"size":686,"url":687,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":688,"updatedAt":689},15593,"Geckoboard alternatives and competitors.png","Geckoboard Alternatives And Competitors - Five app icons with different logos.",{"thumbnail":680},{"ext":292,"url":681,"hash":682,"mime":293,"name":683,"path":31,"size":684,"width":435,"height":516},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Geckoboard_alternatives_and_competitors_5d270a1b65.png","thumbnail_Geckoboard_alternatives_and_competitors_5d270a1b65","thumbnail_Geckoboard alternatives and competitors.png",28.03,"Geckoboard_alternatives_and_competitors_5d270a1b65",1418.87,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_alternatives_and_competitors_5d270a1b65.png","2025-10-06T13:23:48.998Z","2025-10-06T13:23:53.903Z",{"id":565,"name":566,"about":567,"email":568,"createdAt":569,"updatedAt":570,"publishedAt":571,"slug":572,"linkedin_url":573},{"id":50,"title":608,"slug":609,"subheading":610,"createdAt":611,"updatedAt":612,"publishedAt":613},{"id":5,"title":344,"subtitle":693,"createdAt":694,"updatedAt":695,"publishedAt":696,"text_banner":31,"bottom_banner":31},"\u003Cp>Dive into Whatagraph product updates, how-tos, company news, product reviews, and educational content to get the most out of your marketing data.\u003C/p>","2022-11-18T08:43:50.870Z","2025-07-03T08:13:56.278Z","2022-11-18T08:43:52.413Z",1759916819805]