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In Whatagraph, you can easily adjust data organization, add new sources, and set up sharing from one place.","2024-03-20T10:32:56.592Z","2024-03-20T10:32:58.415Z","2024-03-20T10:32:58.406Z",{"id":511,"title":512,"text":513,"createdAt":514,"updatedAt":515,"publishedAt":516},93,"Easier to visualize data","Whatagraph takes away all the hassle you go through visualizing data in TapClicks by introducing the intuitive drag-and-drop builder, libraries of pre-made widgets and templates, saving and reusing almost anything as a template, editing multiple reports in bulk, and cross-channel overviews.  ","2024-03-20T10:33:48.659Z","2024-03-20T10:33:49.962Z","2024-03-20T10:33:49.950Z",{"id":33,"__component":518,"title":519,"sub_text":520,"competitor_name":521,"competitor":522,"competitor_benefits":539},"sections.competition","A One-stop Shop Alternative to TapClicks","A single platform for all your marketing reporting needs. A worthy TapClicks competitor that is modern looking and easy-to-use.","TapClicks",{"id":523,"name":524,"alternativeText":521,"caption":13,"width":525,"height":526,"formats":527,"hash":534,"ext":26,"mime":27,"size":535,"url":536,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":537,"updatedAt":538},11099,"Tapclicks-logo 1.png",537,198,{"thumbnail":528},{"ext":26,"url":529,"hash":530,"mime":27,"name":531,"path":13,"size":532,"width":436,"height":533},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Tapclicks_logo_1_af0e93826d.png","thumbnail_Tapclicks_logo_1_af0e93826d","thumbnail_Tapclicks-logo 1.png",15.44,90,"Tapclicks_logo_1_af0e93826d",39.18,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tapclicks_logo_1_af0e93826d.png","2023-06-28T10:06:14.121Z","2023-07-08T14:00:32.238Z",[540,542,544,548,550,552,554,559,564,566,569,574,579,584,589,592,595,598],{"id":317,"title":541,"description":13,"competitor_check":18,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":84},"Connect",{"id":321,"title":543,"description":13,"competitor_check":84,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":13},"Integrations with popular marketing sources ",{"id":326,"title":545,"description":546,"competitor_check":18,"whatagraph_check":84,"competitor_description":547,"is_table_subtitle":13},"Native fully managed integrations","All Whatagraph integrations are fully managed","Integrations are split into types, some of which need additional setup ",{"id":43,"title":549,"description":13,"competitor_check":84,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":13},"Google Sheets and data warehouse integrations",{"id":42,"title":551,"description":13,"competitor_check":84,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":84},"Organize",{"id":232,"title":553,"description":13,"competitor_check":84,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":13},"Data organization capabilities",{"id":555,"title":556,"description":557,"competitor_check":84,"whatagraph_check":84,"competitor_description":558,"is_table_subtitle":13},196,"Custom formulas and markup calculations","You can easily build, apply, and adjust formulas in the report-building environment","Complex separate environments for \"organize\" and \"visualize\" functions",{"id":560,"title":561,"description":562,"competitor_check":18,"whatagraph_check":84,"competitor_description":563,"is_table_subtitle":13},197,"Overall ease of use and intuitiveness","Custom rules, metrics, blends, and dimensions are easy to set up and implement","Steep learning curve and tough-to-navigate UX/UI ",{"id":526,"title":565,"description":13,"competitor_check":18,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":84},"Visualize",{"id":567,"title":568,"description":13,"competitor_check":84,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":13},199,"Data visualization",{"id":570,"title":571,"description":572,"competitor_check":84,"whatagraph_check":84,"competitor_description":573,"is_table_subtitle":13},200,"Media widgets","Automatically pull ad creatives with relevant metrics ","You can add images or embeds manually in TapClicks",{"id":575,"title":576,"description":577,"competitor_check":84,"whatagraph_check":84,"competitor_description":578,"is_table_subtitle":13},201,"Widget and report templates","Extensive library of pre-mades for reports, widgets, and data organization rules ","Very limited templates and reusable assets exist",{"id":580,"title":581,"description":582,"competitor_check":18,"whatagraph_check":84,"competitor_description":583,"is_table_subtitle":13},202,"Linked templates","Link reports to one template to edit them all at once and save hours in the process","Edit each report one by one and waste time",{"id":585,"title":586,"description":587,"competitor_check":18,"whatagraph_check":84,"competitor_description":588,"is_table_subtitle":13},203,"Cross-channel overviews","Bring key metrics from different channels in one overview and track reaching targets or limits ","No cross-channel capabilities in TapClicks",{"id":590,"title":591,"description":13,"competitor_check":18,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":84},204,"Share",{"id":593,"title":594,"description":13,"competitor_check":84,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":13},205,"Sharing PDFs, sending out report emails or live links",{"id":596,"title":597,"description":13,"competitor_check":84,"whatagraph_check":84,"competitor_description":13,"is_table_subtitle":13},206,"Data export in spreadsheet format",{"id":599,"title":600,"description":601,"competitor_check":18,"whatagraph_check":84,"competitor_description":602,"is_table_subtitle":13},207,"Data transfer to a warehouse","Intuitive setup: pick already connected sources, choose metrics and dimensions, and see the data flow automatically","UX/UI complications with a lot of extra steps and clicks",{"id":94,"__component":604,"title":605,"reviews":606},"sections.dynamic-reviews","TapClicks Pros and Cons – What Do Users Say?",[607,629,649,669,689],{"id":289,"comment":608,"reviewed_by":609,"author":610,"author_link":611,"createdAt":612,"updatedAt":613,"publishedAt":614,"author_role":13,"author_image":615},"Working with TapClicks gives you access to a relevant and large integrations library for your marketing reporting needs. It is so great to know that you are just a few clicks away from creating and modifying cutting-edge dashboards to present to your clients.","Capterra verified review by","Jorge P. Digital Marketing Manager Marketing and Advertising, 51-200 employees","https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___2258503/","2024-04-05T11:44:07.338Z","2024-11-26T16:51:42.327Z","2024-04-05T11:44:08.392Z",{"id":616,"name":617,"alternativeText":13,"caption":13,"width":618,"height":618,"formats":619,"hash":625,"ext":26,"mime":27,"size":626,"url":627,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":628,"updatedAt":628},12233,"Jorge P.png",1200,{"thumbnail":620},{"ext":26,"url":621,"hash":622,"mime":27,"name":623,"path":13,"size":624,"width":463,"height":463},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Jorge_P_2bfdc15b6a.png","thumbnail_Jorge_P_2bfdc15b6a","thumbnail_Jorge P.png",2.68,"Jorge_P_2bfdc15b6a",5.59,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Jorge_P_2bfdc15b6a.png","2024-04-09T09:05:32.775Z",{"id":630,"comment":631,"reviewed_by":609,"author":632,"author_link":633,"createdAt":634,"updatedAt":635,"publishedAt":636,"author_role":13,"author_image":637},58,"Linking new accounts can take 24 hours or more to populate data, it would be nice if this process was quicker. I would love to see more templates and reporting options on different data, specifically the ability to pull in audiences for display and video campaigns.","Kim D. Digital Director Automotive, 11-50 employees","https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___2633546/","2024-04-05T11:46:14.491Z","2024-11-26T16:51:11.831Z","2024-04-05T11:46:15.644Z",{"id":638,"name":639,"alternativeText":13,"caption":13,"width":618,"height":618,"formats":640,"hash":645,"ext":26,"mime":27,"size":646,"url":647,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":648,"updatedAt":648},12231,"Kim D.png",{"thumbnail":641},{"ext":26,"url":642,"hash":643,"mime":27,"name":644,"path":13,"size":480,"width":463,"height":463},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Kim_D_b89d9b9d63.png","thumbnail_Kim_D_b89d9b9d63","thumbnail_Kim D.png","Kim_D_b89d9b9d63",8.82,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Kim_D_b89d9b9d63.png","2024-04-09T09:05:32.767Z",{"id":335,"comment":650,"reviewed_by":609,"author":651,"author_link":652,"createdAt":653,"updatedAt":654,"publishedAt":655,"author_role":13,"author_image":656},"It is unable to pull KPI's out of custom data sets without manipulating the data and building a new report. Plus some very simple fixes that never get implemented like being able to pull a \"count\" from a data set by just counting rows that contain certain results in a field or being able to set a default date period on each dashboard.","Jeff T. VP Strategic Partnerships Marketing and Advertising, 11-50 employees","https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___2646007/","2024-04-05T11:47:21.104Z","2024-11-26T16:50:56.758Z","2024-04-05T11:47:22.136Z",{"id":657,"name":658,"alternativeText":13,"caption":13,"width":618,"height":618,"formats":659,"hash":665,"ext":26,"mime":27,"size":666,"url":667,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":668,"updatedAt":668},12229,"Jeff T.png",{"thumbnail":660},{"ext":26,"url":661,"hash":662,"mime":27,"name":663,"path":13,"size":664,"width":463,"height":463},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Jeff_T_4723758f53.png","thumbnail_Jeff_T_4723758f53","thumbnail_Jeff T.png",2.32,"Jeff_T_4723758f53",4.5,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Jeff_T_4723758f53.png","2024-04-09T09:05:32.580Z",{"id":313,"comment":670,"reviewed_by":609,"author":671,"author_link":672,"createdAt":673,"updatedAt":674,"publishedAt":675,"author_role":13,"author_image":676},"We primarily use TapClicks as a connector for google data studio. This is a huge benefit to us in building out dashboards to get third party (non-google) data in. TapClicks has many connector options under their 250+ connector.","Johnna P. Senior Analyst Legal Services, 1-10 employees","https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___3393591/","2024-04-05T11:45:43.202Z","2024-11-26T16:51:20.449Z","2024-04-05T11:45:44.248Z",{"id":677,"name":678,"alternativeText":13,"caption":13,"width":618,"height":618,"formats":679,"hash":685,"ext":26,"mime":27,"size":686,"url":687,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":688,"updatedAt":688},12230,"Johnna P.png",{"thumbnail":680},{"ext":26,"url":681,"hash":682,"mime":27,"name":683,"path":13,"size":684,"width":463,"height":463},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Johnna_P_f7149613bb.png","thumbnail_Johnna_P_f7149613bb","thumbnail_Johnna P.png",2.81,"Johnna_P_f7149613bb",5.83,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Johnna_P_f7149613bb.png","2024-04-09T09:05:32.673Z",{"id":240,"comment":690,"reviewed_by":609,"author":691,"author_link":692,"createdAt":693,"updatedAt":694,"publishedAt":695,"author_role":13,"author_image":696},"For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon metrics into Data Views. We understand the reasoning, but it does lead to discrepancies in certain metrics, forcing us to pull from the native source for certain things.","Carolyn M. Digital Marketing Specialist Marketing and Advertising, 1-10 employees","https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___2645972/","2024-04-05T11:49:28.047Z","2024-11-26T16:50:48.948Z","2024-04-05T11:49:29.149Z",{"id":697,"name":698,"alternativeText":13,"caption":13,"width":618,"height":618,"formats":699,"hash":705,"ext":26,"mime":27,"size":706,"url":707,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":708,"updatedAt":708},12234,"Carolyn M..png",{"thumbnail":700},{"ext":26,"url":701,"hash":702,"mime":27,"name":703,"path":13,"size":704,"width":463,"height":463},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Carolyn_M_f66656ef6a.png","thumbnail_Carolyn_M_f66656ef6a","thumbnail_Carolyn M..png",5.12,"Carolyn_M_f66656ef6a",10.79,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Carolyn_M_f66656ef6a.png","2024-04-09T09:05:32.776Z",{"id":710,"__component":711,"description":13,"items":712},233,"sections.faq",[713,717,721,725,729,733,737],{"id":714,"question":715,"answer":716},664,"Is Whatagraph a reporting platform?","\u003Cp>Yes, Whatagraph has an advanced reporting workflow, but it’s an all-inclusive platform you can use to connect data from multiple marketing sources, organize the data, visualize it in interactive dashboards or automated reports, and schedule report sharing with clients or stakeholders.\u003C/p>",{"id":718,"question":719,"answer":720},665,"What integrations does Whatagraph support?","\u003Cp>Whatagraph supports a range of integrations including web analytics tools like Google Analytics, social media like Facebook and TikTok, paid ads like LinkedIn Ads, and CRMs like HubSpot and Salesforce.\u003C/p>",{"id":722,"question":723,"answer":724},666,"Does Whatagraph use third-party dashboards to visualize data?\n","\u003Cp>No, Whatgraph does not use third-party dashboards to visualize data. While some of the competitors to TapClicks are mostly data integration platforms that depend on tools like Looker Studio for data visualization, Whatagraph is an all-in-one platform that natively connects, organizes, visualizes, and shares multi-source data in custom-built reports and dashboards.\u003C/p>",{"id":726,"question":727,"answer":728},667,"What does TapClicks do?","\u003Cp>The TapClicks product details from GetApp describe it as a platform with “end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.”\u003C/p>",{"id":730,"question":731,"answer":732},977,"How does TapClicks pricing work?","\u003Cp>TapClicks offers three packages with different advanced features. Each plan has the same choice of add-ons available, however, the specific price of either plan or add-ons is not disclosed on the website but is offered during the demo call based on the prospects’ needs. \u003C/p>",{"id":734,"question":735,"answer":736},978,"Who is Whatagraph for?","\u003Cp>Whatagraph is ideal for marketing agencies and businesses who struggle with any of these pain points:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Clunky, slow, and overly complex tool stack. Things falling apart, connectors breaking off, need to transform data in one place, visualize in another. Data process needs managing and maintaining.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Data chaos, siloed and scattered data from all the sources and campaigns. Lack of focus on what really matters - strategy and execution.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- It's tough to connect, aggregate, and organize all the data without an advanced skillset, tech knowledge, or involving data professionals. Hence, tough to uncover insights and see a holistic view of performance.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Data visualization for analysis and reporting involves a lot of time and hassle, hard to set up, tough to get decent and clear visual results.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Data processes eat up a lot of time and resources.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Hard to scale the existing stack of tools for more clients or more campaigns.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Data accuracy is an issue with existing stack of tools being unreliable. Low confidence in the data they have.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Reports do not resonate with clients or stakeholders. \u003C/p>",{"id":738,"question":739,"answer":740},979,"Are TapClicks reviews mainly positive or negative?","\u003Cp>TapClicks reviews are mainly positive, with users praising the ability to pull data from many sources and the easy setup. As TapClicks disadvantages are concerned, most users mention discrepancies in metrics between the source and reports, as well as the platform taking longer time to refresh data. \u003C/p>",[742,777],{"id":743,"title":744,"slug":745,"summary":746,"body":747,"read_time":94,"createdAt":748,"updatedAt":749,"publishedAt":750,"errors":13,"table_of_contents":84,"dateReorder":751,"article_category":752,"cover_image":759},2333,"13 Best TapClicks Alternatives to Add to Your Shortlist in 2025","tapclicks-alternatives-and-competitors","\u003Cp>TapClicks is a great data management solution but its clunky interface, unstable connections, and high cost can leave you wanting for more. \u003C/p>\u003Cp>In this article, we'll share “insider” insights on TapClicks from past users we've talked to, and 13 best alternatives they recommend.\u003C/p>","\u003Cp>TapClicks offers plenty of flashy reporting features like AI summaries and alerts…buuutt it’s not all it’s cracked up to be.\u003C/p>\u003Cp>Here are the biggest complaints according to ex-users \u003Ci>(who switched to Whatagraph)\u003C/i> and online reviews:\u003C/p>\u003Cp>\u003Cstrong>❌ Unstable: \u003C/strong>TapClicks' data connections frequently break, causing inaccuracies in reports. This is especially dangerous for agencies—inaccurate data can cost you your client's trust and business. \u003C/p>\u003Cp>Users say they need\u003Cstrong> \u003C/strong>to spend a “significant amount of time” troubleshooting and editing widgets so clients won’t see inaccurate reports. \u003C/p>\u003Cp>\u003Cstrong>❌ Difficult to use: \u003C/strong>The initial setup for TapClicks can be overwhelming, even if you have a data savvy person on your team. In fact, users say it can take 6 months to fully implement TapClicks, and even after months of calls and time invested, they still had inaccuracies in the data. \u003C/p>\u003Cp>\u003Cstrong>❌ Clunky:\u003C/strong> TapClicks’ user interface is clunky and limited, with old-fashioned reports and a subpar user experience. You’ll need to jump between multiple tabs and screens making it feel like you’re working with multiple products instead of one intuitive platform.\u003C/p>\u003Cp>\u003Cstrong>❌ Expensive: \u003C/strong>If you want a complete data stack (from connectors to dashboards to destinations), you can expect to spend 1000s of dollars a month. \u003C/p>\u003Cp>---\u003C/p>\u003Cp>Frustrated with TapClicks? We’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 13 best TapClicks alternatives which are easier to use, stable, and reliable.\u003C/p>\u003Ch2>13 Best TapClicks Alternatives and Competitors in 2025\u003C/h2>\u003Cp>In a nutshell, here are the 13 best TapClicks alternatives we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Swydo\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Grow.com \u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Supermetrics\u003C/li>\u003Cli>Improvado\u003C/li>\u003C/ol>\u003Cp>Have a set of features you’re looking for in an alternative? Compare them in this table:\u003C/p>\u003Cp>[table id=8]\u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large marketing agencies with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for an easier and a more stable platform with excellent customer support, \u003Ca href=\"https://whatagraph.com/\">\u003Cu>Whatagraph\u003C/u>\u003C/a> is for you.\u003C/p>\u003Cp>Whatagraph is an all-in-one data platform that makes it easy to connect, organize, visualize, and share your data in one place. \u003C/p>\u003Cp>In a nutshell, here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect \u003C/strong>to your \u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>data sources and channels\u003C/u>\u003C/a> in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize\u003C/strong> and unify your data to be analysis-ready. Create data blends and make custom metrics and dimensions, without writing codes.\u003C/li>\u003Cli>\u003Cstrong>Visualize\u003C/strong> your data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>ready-made templates\u003C/u>\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/blog/articles/white-label-marketing-tools\">\u003Cu>white-labeled reports\u003C/u>\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>\u003Cstrong>Analyze\u003C/strong> your data by client, campaign, Account Manager, or more. Spot trends, compare performance, and get actionable insights for your agency and your clients.\u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">\u003Cu>BigQuery\u003C/u>\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">\u003Cu>Looker Studio\u003C/u>\u003C/a> through Whatagraph.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_flow_fb4fd40e25.png\" alt=\"All-in-one marketing data platform - Whatagraph\">\u003Cbr>Plus, all our pricing plans come with a dedicated Customer Success Manager and live chat support. Our amazing Customer Support team \u003Cstrong>responds to chats within 4 minutes\u003C/strong>.\u003C/p>\u003Cp>But how does Whatagraph compare against TapClicks exactly? Let’s take a look:\u003C/p>\u003Ch3>TapClicks vs. Whatagraph: Head-to-Head Comparison\u003C/h3>\u003Cp>Our Product team did extensive research on how Whatagraph compares against TapClicks and you can find \u003Ca href=\"https://whatagraph.com/alternatives/tapclicks\">\u003Cu>the full breakdown here\u003C/u>\u003C/a>.\u003C/p>\u003Cp>In a nutshell, here are five key ways Whatagraph outperforms TapClicks:\u003C/p>\u003Ch3>1. Stable, reliable, and accurate platform\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Hero_PPC_Reporting_Tool_42c5ff255c.png\" alt=\"PPC Report Template for Marketing Agencies \">Stability is \u003Cstrong>non-negotiable \u003C/strong>when it comes to a marketing reporting tool.\u003Cstrong> \u003C/strong>The last thing you want is to open up a report 30 minutes before a client meeting and see broken connections.\u003C/p>\u003Cp>Unfortunately, that’s what TapClicks users experience. Many users online say connections \u003Ci>“break all the time”\u003C/i>, with \u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___6388197/\">\u003Cu>one even saying\u003C/u>\u003C/a> they\u003Ci> \"hated every aspect of working with TapClicks\"\u003C/i> because of it. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tap_Clicks_review_broken_connections_66ff63d14e.png\" alt=\"A screenshot of TapClicks review - Whatagraph\">Users also say the platform \u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-9544421\">\u003Cu>shows inaccurate data\u003C/u>\u003C/a> on reports and they need to spend \u003Ci>“a significant amount of time”\u003C/i> troubleshooting.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tap_Clicks_review_errors_f899aaa3f4.png\" alt=\"A screenshot of TapClicks review - Whatagraph\">Whatagraph eliminates these pain points. Here’s how:\u003C/p>\u003Cp>✅ Our \u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>data integrations\u003C/u>\u003C/a> are \u003Ci>\u003Cstrong>fully-managed\u003C/strong>\u003C/i>, meaning they’re seamless, stable, and reliable. Our product team regularly maintains them so you don’t have to.\u003C/p>\u003Cp>✅ If there are bugs, we can resolve them fast without having to get a third-party company involved. \u003C/p>\u003Cp>✅ \u003Cstrong>Your data refreshes every 30 minutes\u003C/strong> across all your sources, reports, and blends, meaning there are no inaccuracies on reports.\u003C/p>\u003Cp>✅ Whatagraph has an\u003Cstrong> average uptime of 99.95%\u003C/strong> \u003Ci>(according to internal data from the past 6 months)\u003C/i>. This means you don’t have to worry about system outages. \u003C/p>\u003Cp>✅ In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform. \u003C/p>\u003Cp>Our users love how seamless, stable, and simple the data connection process is. Here’s \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8068613\">\u003Cu>what one of them said on G2.com\u003C/u>\u003C/a>:\u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_pro_1_f445d0bbf9.png\" alt=\"Screenshot of Whatagraph Review - Whatagraph\">2. Easier and faster to build visualizations\u003C/h3>\u003Cp>Creating a visualization on TapClicks means working with three separate workspaces: \u003C/p>\u003Cul>\u003Cli>Dashboards\u003C/li>\u003Cli>Widgets\u003C/li>\u003Cli>Reports\u003C/li>\u003C/ul>\u003Cp>You’ll need to configure settings and styles for each workspace, which is not only time-consuming but also mentally draining.\u003C/p>\u003Cp>In fact, building a report involves a whopping \u003Cstrong>66-step process\u003C/strong> (as seen on TapClicks’ Help Center) that can take anywhere from 30 minutes to 2 hours. \u003C/p>\u003Cp>Widgets are further segmented into “Data,” “Media,” and “Admin” categories, each requiring individual setup. Plus, the clunky, unintuitive interface doesn’t help, as shown in this Media widget example:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tap_Clicks_Media_widget_5d3e699536.png\" alt=\"TapClicks Media widget - Whatagraph\">In fact, \u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\">\u003Cu>users report\u003C/u>\u003C/a> that the initial setup can be overwhelming, and can take up to 6 months. Even then, your reports might still show inaccurate data.\u003C/p>\u003Cp>Your marketing dashboard should reduce your cognitive load, not add to it. This is why we built \u003Cstrong>Whatagraph to be incredibly simple and easy to use. \u003C/strong>\u003C/p>\u003Cp>Anyone from your team—whether that’s an Account Manager or an intern—can easily log into Whatagraph and start using it right away. \u003C/p>\u003Cp>You create ONE dashboard and that doubles down as a report. And you can add widgets \u003Ci>inside\u003C/i> the report as you go. \u003C/p>\u003Cp>Building your first report is as easy as 1-2-3. You can either: \u003C/p>\u003Col>\u003Cli>Start from a blank page and use our \u003Ca href=\"https://help.whatagraph.com/en/articles/8056783-3-adding-widgets-to-a-report\">\u003Cu>drag-and-drop widgets\u003C/u>\u003C/a> to add metrics onto the dashboard. \u003C/li>\u003Cli>Use one of our \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>ready-made report templates\u003C/u>\u003C/a> or \u003Ca href=\"https://whatagraph.com/dashboard-examples\">\u003Cu>dashboard examples\u003C/u>\u003C/a>. \u003C/li>\u003Cli>Use our \u003Ca href=\"https://whatagraph.com/blog/articles/smart-builder-reports\">\u003Cu>Smart Builde\u003C/u>\u003C/a>r to instantly create dashboards for your favorite marketing channels (e.g. Google Analytics 4, Google Ads).\u003C/li>\u003C/ol>\u003Cp>This video breaks it down in detail: \u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/688c4764ca694cfea127ba5d4c92698d?sid=c1c71263-4a9f-4d84-9aac-adb673161c29\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003Cbr>When it comes to adding metrics, you can do so in 5 different ways:\u003C/p>\u003Col>\u003Cli>Build your own metrics and drag-and-drop them onto the dashboard\u003C/li>\u003Cli>Drag-and-drop pre-made metrics onto the dashboard\u003C/li>\u003Cli>Widget templates\u003C/li>\u003Cli>Offline data\u003C/li>\u003Cli>Use Smart Builder\u003C/li>\u003C/ol>\u003Cp>For new users, we always recommend starting from pre-made widgets, which makes life easier and is much faster. You don’t need to write any codes or work with any spreadsheets — just drag and drop on your dashboard and that’s it. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/widget_3d87d43379.gif\" alt=\"widget.gif\">But just because they’re pre-made, doesn’t mean they’re not customizable. You can still: \u003C/p>\u003Cul>\u003Cli>Adjust or rename the metric\u003C/li>\u003Cli>Change or remove icons\u003C/li>\u003Cli>Apply custom formulas (e.g. data blends)\u003C/li>\u003Cli>Change date ranges\u003C/li>\u003Cli>Change currencies\u003C/li>\u003Cli>Add or hide footers\u003C/li>\u003Cli>Customize the colors of each widget\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/customizable_widgets_7110ead836.png\" alt=\"Customizable widgets - Whatagraph\">If that’s not enough, you can also create custom widgets and save them as “templates” to re-use them the next time. These widgets are also fully-responsive. You can \u003Ca href=\"https://www.loom.com/share/913d97e1f38c4b39a54b5d9262f8a618\">\u003Cu>resize them\u003C/u>\u003C/a> however you want—horizontally and vertically.\u003C/p>\u003Cp>Want to make your widgets “pop” more? You can add any icons you’d like from our icon library:  \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/icon_library_95eb4ed68b.png\" alt=\"A GIF of icon library - Whatagraph\">Whatagraph also comes with thoughtful design features that \u003Cstrong>make your user experience smooth as butter\u003C/strong>. You can:\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Link reports together and edit in bulk (instead of one by one)\u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Add different “tabs” to one report to show performance for each channel or campaign\u003C/p>\u003Cp>✅ Insert or delete rows anywhere on your report \u003C/p>\u003Cp>\u003Cstrong>✅ \u003C/strong>Change your report orientation as Portrait or Landscape \u003C/p>\u003Cp>We covered a lot of customization options but these are just the tip of the iceberg of what you can do with Whatagraph. If you’d like to learn more, \u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>book a call\u003C/u>\u003C/a> with us and we’ll show you exactly how we can help.\u003C/p>\u003Cp>Thanks to this simple and intuitive interface, “Ease of use” is our biggest pro on G2.com, and \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9619605\">\u003Cu>one user raved\u003C/u>\u003C/a>:\u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_review_bff7a59338.png\" alt=\"Screenshot of Whatagraph review - Whatagraph\">3. Clean, sleek white-labeled reports\u003C/h3>\u003Cp>Whether you’re reporting to clients or the C-Suite, the easiest way to impress them is to send a clean, sleek, and branded report.\u003C/p>\u003Cp>But while TapClicks’ reports look like glorified Word documents, Whatagraph’s reports are clean, sleek, and easy to read. Here’s a comparison of the two:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tap_Clicks_vs_Whatagraph_b705088e4d.png\" alt=\"A comparison of TapClicks' report vs. Whatagraph's report - Whatagraph\">White-labeling is also easy on Whatagraph. You can simply go to “Settings” and:\u003C/p>\u003Cul>\u003Cli>Upload your logo or your client’s logo\u003C/li>\u003Cli>Create custom color schemes \u003C/li>\u003Cli>Add footer and header texts\u003C/li>\u003Cli>Create custom domains to host and share your reports\u003C/li>\u003C/ul>\u003Cp>This video breaks it down:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/fab1b39783854815ac1bea930a98d151?sid=1c8fba33-11f3-47ec-9a6c-9b04d122157b\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>These custom features will then be applied across all your reports and dashboards, saving you massive time. In contrast, on TapClicks, you’ll need to create a dashboard, then create a report for the same data. \u003C/p>\u003Cp>When the time comes for sharing these reports, you can either:\u003C/p>\u003Col>\u003Cli>Send automated emails to specific people at specific times, days, and cadence. Customize the email subject lines, body copy, and even domains. \u003C/li>\u003Cli>Send instant live links to anyone.\u003C/li>\u003Cli>Download PDFs or Excel spreadsheets.\u003C/li>\u003C/ol>\u003Cp>Apart from report sharing, Whatagraph also streamlines data transfers to \u003Ca href=\"https://whatagraph.com/data-transfer/google-bigquery\">\u003Cu>BigQuery\u003C/u>\u003C/a> or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">\u003Cu>Looker Studio\u003C/u>\u003C/a>.\u003C/p>\u003Cp>Previously, data transfers used to be complicated with a lot of coding involved. \u003C/p>\u003Cp>With Whatagraph, all you need to do is pick metrics and dimensions you want to transfer, preview your future table, and start an automated transfer. \u003C/p>\u003Cp>This reduces the time and workload of having to manually prepare data to send to destinations. \u003C/p>\u003Ch3>4. Powerful (but easy) data organization features\u003C/h3>\u003Cp>If you have 100s of scattered data across different sources, marketing campaigns, channels, and accounts, you need a way to organize them all into unified metrics and dimensions before you visualize the data. \u003C/p>\u003Cp>This helps you get a clearer view of performance and keeps your reports neat, tidy, and easy to read. \u003C/p>\u003Cp>On Whatagraph, you can easily organize your data by:\u003C/p>\u003Cul>\u003Cli>Blending data sources together\u003C/li>\u003Cli>Creating custom metrics\u003C/li>\u003Cli>Creating custom dimensions\u003C/li>\u003C/ul>\u003Cp>…all through simple workflows that only take seconds to set up. \u003C/p>\u003Cp>For instance, say you want to \u003Cstrong>blend data from Google Analytics 4 and Google Ads\u003C/strong>. All you need to do is:\u003C/p>\u003Col>\u003Cli>Choose the dimensions and metrics you wish to use inside the blend.\u003C/li>\u003Cli>Select the \u003Ca href=\"https://help.whatagraph.com/en/articles/8930564-what-are-the-different-join-types\">\u003Cu>join type\u003C/u>\u003C/a>.\u003C/li>\u003Cli>Give it a name and description.\u003C/li>\u003C/ol>\u003Cp>And you’ll be able to use the new blended source inside your report right away. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_data_blend_1_99cc632827.png\" alt=\"How data blends work on Whatagraph - Whatagraph\">Or say you want to \u003Cstrong>standardize your metric names\u003C/strong> between Google Analytics 4 and Facebook page. You can easily create a custom metric like so: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_6371f988df.png\" alt=\"How custom metrics work on Whatagraph - Whatagraph\">The best part is you can do all these\u003Cstrong> natively inside of your report\u003C/strong>. No need to waste time going back and forth from one workspace to another.\u003C/p>\u003Cp>We also recently launched \u003Ca href=\"https://whatagraph.com/performance-monitoring\">\u003Cu>Performance Monitoring\u003C/u>\u003C/a>, which makes it even easier and faster to organize your scattered data and get actionable insights from it. \u003C/p>\u003Cp>You can:\u003C/p>\u003Cul>\u003Cli>Group 100s of scattered data sources into unified Source Groups in seconds\u003C/li>\u003Cli>Add custom tags to your data and filter it by client, business type, location, Account Manager, or whatever floats your boat\u003C/li>\u003Cli>Visualize and monitor your key metrics in one spot\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2ac8d5f2ec.png\" alt=\"Overview.png\">\u003C/p>\u003Ch3>5. Straightforward pricing with Customer Success and Support\u003C/h3>\u003Cp>TapClicks offers many different tools and each of them has a pricing plan of its own. \u003C/p>\u003Cp>For marketing reporting, you start by choosing how many data connectors you need:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>\u003Cp>It’s also unclear whether these plans come with customer support or a dedicated Customer Success Manager. \u003C/p>\u003Cp>In comparison, \u003Cstrong>Whatagraph’s pricing is straightforward.\u003C/strong>\u003C/p>\u003Cp>We offer three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. \u003C/p>\u003Cp>You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>ALL our pricing plans come with: \u003C/p>\u003Cp>✅ 55+ fully-managed integrations\u003C/p>\u003Cp>✅ Custom integrations via APIs, Google Sheets, and BigQuery\u003C/p>\u003Cp>✅ Unlimited dashboards and reports\u003C/p>\u003Cp>✅ A consistent data refresh rate of 30 mins \u003C/p>\u003Cp>✅ Data transfer to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager \u003C/p>\u003Cp>✅ Fast customer support \u003Ci>(<1 min first response time) \u003C/i>via live chat and email\u003C/p>\u003Cp>Convinced Whatagraph is the right TapClicks alternative for you? \u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cu>Book a call\u003C/u>\u003C/a> and tell us exactly how we can help. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Currency conversions\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Export to Excel and CSV\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing via email\u003C/li>\u003Cli>Links to live dashboards\u003C/li>\u003Cli>No-code data transfer to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Ch2>2. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_630d75f1a8.png\" alt=\"Tableau marketing dashboard - Whatagraph\">If you’re ready to invest in an enterprise-level business intelligence solution, Tableau is a great choice.\u003C/p>\u003Cp>For a powerful data analysis tool, Tableau is easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>Compared to TapClicks, Tableau’s charting and data exploration features are more sophisticated, including support for advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>What’s more Tableau boasts quite a large and active user community called “Tableau Community Forums” with a wealth of resources, forums, and online training materials to help you learn the platform and troubleshoot issues.\u003C/p>\u003Cp>You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>However, Tableau can be pricier than TapClicks as it’s a tool made for enterprises.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros: \u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load for large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, Tableau offers three pricing plans: \u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually \u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>3. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an easy to use \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-dashboard-software\">\u003Cu>dashboard software\u003C/u>\u003C/a> mostly targeting Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.\u003C/p>\u003Cp>Once your data is connected, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003Cli>Snapshots and reports \u003C/li>\u003C/ol>\u003Cp>Then, you can send snapshots of these dashboards via Slack and email to stakeholders on a regular basis. TapClicks does not come with a Slack integration. \u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards \u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Connecting the dashboard with the Tv works like a charm.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users. \u003C/p>\u003Cp>As of October 2024, Geckoboard offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Essential: \u003C/strong>$149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>$199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>\u003Cstrong>Scale:\u003C/strong> $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>4. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Only need integrations with Google platforms? \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">\u003Cu>Looker Studio\u003C/u>\u003C/a> is a great choice. \u003C/p>\u003Cp>Looker Studio is a (sort of) free client reporting tool that comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker. \u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>Compared to TapClicks, Looker Studio is a no-frill tool that gets the core job—reporting—done. It’s also a more cost-effective option if you only need Google-based platforms.\u003C/p>\u003Cp>However, fair warning that \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">\u003Cu>Looker Studio can be slow\u003C/u>\u003C/a> and prone to data inconsistencies.  \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (to an extent)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading \u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms. \u003C/p>\u003Ch2>5. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">\u003Cu>AgencyAnalytics\u003C/u>\u003C/a> is an easy to use marketing reporting platform great for SEO and content marketing agencies. \u003C/p>\u003Cp>You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>It comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. \u003C/p>\u003Cp>You can also manage clients and staff on the platform through granular user access and permissions. \u003C/p>\u003Cp>AgencyAnalytics’ key advantage over TapClicks is their simple and clean user interface. Similar to Whatagraph, you’ll just need to create one report instead of having to navigate different workspaces.\u003C/p>\u003Cp>However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>80+ integrations\u003C/li>\u003Cli>Ready-made report templates\u003C/li>\u003Cli>White-labeling \u003C/li>\u003Cli>Client and staff management\u003C/li>\u003Cli>SEO tools\u003C/li>\u003Cli>AI insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and use\u003C/li>\u003Cli>A wide library of ready-made report templates \u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Buggy \u003C/li>\u003Cli>Lack of advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, AgencyAnalytics offers three plans: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer:\u003C/strong> $79/month for 5 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$179/month for 10 client campaigns\u003C/li>\u003Cli>\u003Cstrong>Custom: For established agencies with 50+ clients \u003C/strong>\u003C/li>\u003C/ul>\u003Ch2>6. Swydo\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small PPC or digital marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=mu6ngEvKS0w\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/mu6ngEvKS0w\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/swydo-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Swydo\u003C/u>\u003C/a> is an automated monitoring and reporting platform for marketers. Here are three key aspects of the platform:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data collection:I\u003C/strong>ntegrate with 32+ platforms and combine your data into one comprehensive report. These integrations include popular channels like Google Ads, Facebook Ads, and Google Sheets. \u003C/li>\u003Cli>\u003Cstrong>Reporting: \u003C/strong>Create reports easily using templates and their library of metrics and pre-set widgets. Or, add your own customized widgets. Share custom reports as PDF, dashboards, or live presentation.\u003C/li>\u003Cli>\u003Cstrong>Monitoring: \u003C/strong>Monitor client or stakeholders’ KPIs to quickly identify and address issues and opportunities. Sywdo comes with KPI boards, clients KPI overviews, and alert notifications. \u003C/li>\u003C/ol>\u003Cp>Swydo’s key advantage over TapClicks is their ease of use. The platform is very simple and easy to navigate, unlike TapClicks’ overcomplicated UX/UI.        \u003C/p>\u003Cp>However, Swydo can also be very limiting. Apart from a basic “Custom metric” builder, you can’t blend data sources or create custom dimensions on Swydo. This can lead to messy reports with inaccurate data and inconsistent dimensions.\u003C/p>\u003Cp>Swydo is also purely a reporting tool—you won’t be able to ship your data to data warehouses or business intelligence platforms.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>32+ native integrations\u003C/li>\u003Cli>Custom Google Sheets integration\u003C/li>\u003Cli>Custom metric builder\u003C/li>\u003Cli>KPI Monitoring dashboard\u003C/li>\u003Cli>Data filters and markups\u003C/li>\u003Cli>Alerts when KPIs trend up or down\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love that you can customize it as you want, and for social media, you have the little images of the posts next to the results.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-10424574\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Easy to use. The ability to use pre-set templates for each of our products is perfect. Their customer service is also fantastic.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9103452\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“You don't have as much control over how the widgets are displayed on the page. Limited theme and branding capabilities.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-9352266\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide range of reporting templates for quick-start\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Unstable data connections\u003C/li>\u003Cli>No advanced data transformations available\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Pricing\u003C/strong>\u003C/p>\u003Cp>Swydo’s pricing is based on the number of data sources. As of November 2024, the pricing looks like this:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>First 10 data sources:\u003C/strong> included in initial monthly base fee $49\u003C/li>\u003Cli>\u003Cstrong>11 - 100 data sources: \u003C/strong>$3.50 per data source\u003C/li>\u003Cli>\u003Cstrong>101 - 500 data sources: \u003C/strong>$2.50 per data source\u003C/li>\u003Cli>\u003Cstrong>501+ data sources:\u003C/strong> $1.50 per data source\u003C/li>\u003C/ul>\u003Cp>For example, if you need 100 data sources, expect to pay around $364/month. It’s unclear, however, whether this pricing includes Customer Support and a Customer Success Manager, or if these are extra.\u003C/p>\u003Ch2>7. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Databox\u003C/u>\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>A unique feature that Databox offers that TapClicks doesn’t is the Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind.\u003C/p>\u003Cp>Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. On TapClicks, this is only possible through emails.\u003C/p>\u003Cp>However, Databox users say the platform is clunky and difficult to use.\u003C/p>\u003Cp>Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $681/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: $999/month for 100 data sources, and unlimited users and dashboards. \u003C/strong>\u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>8. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\">\u003Cu>DashThis\u003C/u>\u003C/a> is a simple reporting tool catering to small businesses. You can integrate with 34+ platforms.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google Sheet. In comparison, Swydo only offers Google Sheet integration.\u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Periodic dashboards\u003C/strong>: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli>\u003Cstrong>Campaign dashboards\u003C/strong>: These dashboards are used to isolate and highlight a specific campaign for a custom date range. \u003C/li>\u003Cli>\u003Cstrong>Rolling dashboards\u003C/strong>: These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started. \u003C/p>\u003Cp>On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards. \u003C/p>\u003Cp>However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis. \u003C/p>\u003Cp>You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>30+ integrations\u003C/li>\u003Cli>Custom data upload via CSV file or Google sheets\u003C/li>\u003Cli>Visualization dashboards\u003C/li>\u003Cli>Automatic data refreshes\u003C/li>\u003Cli>Upload client or band logos\u003C/li>\u003Cli>Create custom widgets, domains, color schemes, and email addresses\u003C/li>\u003Cli>Library of report templates\u003C/li>\u003Cli>Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Many templates and dashboard examples available \u003C/li>\u003Cli>Relatively inexpensive \u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Limited data organization and customization features\u003C/li>\u003Cli>Limited data integrations\u003C/li>\u003Cli>Basic-looking reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>As of October 2024, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch2>9. Grow.com \u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform. \u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software. \u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse. TapClicks does not have this native storage layer.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli>\u003Cstrong>Dashboard Blueprints \u003C/strong>which are pre-built, single data source dashboards\u003C/li>\u003Cli>\u003Cstrong>Custom & Sandbox dashboards which shows blended data sources and metrics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>These dashboards also come with powerful filtering options based on date, number, or categorical logic. \u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data. \u003C/p>\u003Cp>The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable. \u003C/p>\u003Cp>The key advantage of Grow over TapClicks is their 24/7 customer support via live chat. US-based customers can also call their hotline to get quick answers. \u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The interface could be better and overall user experience creates lag sometimes.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive \u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>\u003Ch2>10. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Whatagraph and Grow, \u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>NinjaCat\u003C/u>\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations. \u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio. \u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. \u003C/p>\u003Ch2>11. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a data pipeline tool, \u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">\u003Cu>Funnel\u003C/u>\u003C/a> is a great choice. It pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel boasts over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more. \u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you. \u003C/p>\u003Cp>Funnel does offer a basic visualization dashboard to visualize your key metrics, but there aren’t a lot of customization or white-labeling options available (the company admits that it’s not a “Tableau or Looker Studio killer” yet). \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_performance_marketing_overview_report_e25df64a01.png\" alt=\"Funnel performance marketing overview report - Whatagraph\">\u003C/p>\u003Cp>One powerful feature of Funnel is their Marketing Measurement. This lets you find channels and campaigns that drive results easily so you can optimize your media mix with more confidence. \u003C/p>\u003Cp>With it, you’ll get AI recommendations on where to increase and decrease spend based on marginal CPA and ROAS to increase budget efficiency. You can also create “what-if” scenarios with just a few clicks to investigate the impact of budget changes for any channel.\u003C/p>\u003Cp>However, Funnel is difficult to use and much more expensive than TapClicks.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists \u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Funnel does the work of several people, we now couldn't run our business without it.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations. \u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $1.2 / flexpoint per month. \u003C/strong>This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>\u003Cstrong>Business: $1.5 / flexpoint per month. \u003C/strong>Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> \u003Cstrong>$2.0 / flexpoint per month.\u003C/strong> The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>12. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Similar to Funnel, \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">\u003Cu>Supermetrics\u003C/u>\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio.\u003C/p>\u003Cp>With automated normalization, Supermetrics reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones.\u003C/p>\u003Cp>You can also combine data from various marketing platforms to get a unified view of your performance.\u003C/p>\u003Cp>However, the drawback is that you’ll need to have a dedicated data scientist or a technical background yourself to use data mapping and transformations.\u003C/p>\u003Cp>In contrast, on Whatagraph, you can blend data, create custom metrics and dimensions, and organize your scattered data, in seconds using simple workflows.\u003C/p>\u003Cp>But while Funnel has a basic dashboard for internal data review, Supermetrics depends entirely on BI tools like Looker Studio to visualize your data.\u003C/p>\u003Cp>While this may be convenient for marketers who’re already used to working with Google’s reporting tool, it brings all the limitations of Looker Studio, which become evident when you try to scale the volume of data and number of sources.\u003C/p>\u003Cp>The data organization features in Supermetrics are pretty basic and reserved for the highest plan only. Marketing teams that use this platform need IT expertise or data analysts to execute data mapping and transformation.\u003C/p>\u003Cp>\u003Cstrong>Key Features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>150+ integrations\u003C/li>\u003Cli>Data transfers to business intelligence tools, spreadsheets, and data warehouses\u003C/li>\u003Cli>Native data storage layer called “Supermetrics Storage”\u003C/li>\u003Cli>Automated normalization, custom fields, data blending, and data enrichment rules\u003C/li>\u003Cli>Ad budget tracking\u003C/li>\u003Cli>Real-time and retroactive reporting\u003C/li>\u003Cli>User, role, and access management\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10191303\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10175379\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10256293\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Simple and easy to use\u003C/li>\u003Cli>Automated no-code data transfers\u003C/li>\u003Cli>Easy historical data retrieval\u003C/li>\u003Cli>Great for extracting data to BI or ML platforms\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Loading data to multiple destinations is not available with a single pricing plan\u003C/li>\u003Cli>Adding more data sources requires buying more connectors\u003C/li>\u003Cli>Looker Studio connector can get slow when connected to multiple ad accounts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Pricing\u003C/strong>\u003C/p>\u003Cp>Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.\u003C/p>\u003Ch2>13. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams and marketing teams at large companies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.\u003C/p>\u003Cp>You can integrate with over 500 channels and harmonize and clean your data into an unified dataset.\u003C/p>\u003Cp>You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets. You can also keep your data in a fully-managed storage.\u003C/p>\u003Cp>Similar to Supermetrics and other ETL tools, you’ll still need to move your data from Improvado to a third-party tool like Looker Studio to visualize it. \u003C/p>\u003Cp>However, Improvado does offer pre-built dashboards that you can use right away with your visualization tool of your choice. This means you won’t need to spend too much time creating dashboards and reports.\u003C/p>\u003Cp>But it can take months to implement Improvado and you’ll need to have strong coding skills to build dashboards. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses. \u003C/p>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\">\u003Ci>\u003Cu>Source\u003C/u>\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Fully-managed data storage\u003C/li>\u003Cli>Unlimited data destinations\u003C/li>\u003Cli>Pre-built dashboards \u003C/li>\u003Cli>AI-driven data transformations\u003C/li>\u003Cli>Marketing attribution\u003C/li>\u003Cli>AI-powered campaign governance\u003C/li>\u003Cli>AI-insights \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive for small businesses and agencies\u003C/li>\u003Cli>Long implementation time \u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Pricing\u003C/strong>\u003C/p>\u003Cp>Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.\u003C/p>","2024-11-13T12:40:15.108Z","2025-04-10T13:37:45.893Z","2024-11-13T13:04:45.215Z","2024-11-13",{"id":206,"title":753,"slug":754,"subheading":755,"createdAt":756,"updatedAt":757,"publishedAt":758},"Alternatives","alternatives","Compare the best reporting and data platforms in the business","2024-09-30T12:31:40.776Z","2025-06-04T14:37:38.534Z","2024-09-30T12:31:53.048Z",{"id":760,"name":761,"alternativeText":762,"caption":13,"width":763,"height":764,"formats":765,"hash":772,"ext":26,"mime":27,"size":773,"url":774,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":775,"updatedAt":776},13392,"13_Best_TapClicks_Alternatives.png","13 Best TapClicks alternatives and competitors banner image - Whatagraph",1880,1058,{"thumbnail":766},{"ext":26,"url":767,"hash":768,"mime":27,"name":769,"path":13,"size":770,"width":436,"height":771},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_13_Best_Tap_Clicks_Alternatives_18c678a946.png","thumbnail_13_Best_Tap_Clicks_Alternatives_18c678a946","thumbnail_13_Best_TapClicks_Alternatives.png",26.23,138,"13_Best_Tap_Clicks_Alternatives_18c678a946",267.6,"https://s3.us-east-2.amazonaws.com/whatagraph.com/13_Best_Tap_Clicks_Alternatives_18c678a946.png","2024-11-13T12:23:41.285Z","2024-11-13T12:27:11.425Z",{"id":778,"title":779,"slug":780,"summary":781,"body":782,"read_time":217,"createdAt":783,"updatedAt":784,"publishedAt":785,"errors":13,"table_of_contents":84,"dateReorder":786,"article_category":787,"cover_image":794},2319,"19 Best Social Media Analytics Tools for Marketers in 2025","best-social-media-analytics-tools","\u003Cp>Understanding social media performance has never been more important. Platforms are evolving, and audience behavior is shifting, making it impossible to provide actionable strategic insight without the right social media analytics tools. By capturing every metric change, these tools can give you granular insights into a single social media post or map out a trend for the whole social media strategy.\u003C/p>\u003Cp>In this article, we review the 19 best tools for social media analytics you can buy these days. Each tool is selected taking into account features like:\u003C/p>\u003Cul>\u003Cli>Intuitiveness and UI\u003C/li>\u003Cli>Choice and type of integrations\u003C/li>\u003Cli>Advanced analytics features\u003C/li>\u003Cli>Customer support\u003C/li>\u003Cli>Pricing\u003C/li>\u003Cli>User reviews\u003C/li>\u003C/ul>\u003Cp>From advanced sentiment analysis to real-time performance tracking, these tools are designed to provide you with the marketing data you need to stay ahead of the curve in social media marketing.\u003C/p>","\u003Ch2>What are the benefits of using a social media analytics tool?\u003C/h2>\u003Cp>The social media analytics software that you choose should give you deep insights into how your social media marketing strategy is performing. These are the most important reasons why you should invest in social media data analytics:\u003C/p>\u003Cp>\u003Cstrong>Gain deep insights into your audience\u003C/strong>\u003C/p>\u003Cp>Insights from social media marketing analytics tools can ensure that you’re creating and publishing content that is relevant to your target audiences. Information like how many people are seeing or interacting with your posts, how much your followers are growing, and how many sales and conversions your social posts generate can give you a clearer idea of what content to publish. This way, your content creation becomes more proactive rather than reactive.\u003C/p>\u003Cp>You can also gain insights into your audience demographics, such as age, gender, location, and interests.\u003C/p>\u003Cp>\u003Cstrong>Improve follower engagement\u003C/strong>\u003C/p>\u003Cp>Your followers will be more interested in your brand when your social media content aligns with what they care about. By establishing this emotional connection between you and your followers, you win their loyalty and trust. By monitoring engagement metrics such as likes, shares, and mentions, you can quickly assess how well your audience is interacting with your content. You can then use the insights to identify and engage with your most active followers and influencers to build a stronger community.\u003C/p>\u003Cp>\u003Cstrong>Increase ROI from social media\u003C/strong>\u003C/p>\u003Cp>Social media analytics and reporting tools monitor key performance indicators (KPIs) such as follower growth, click-through rate (CTR), and conversions, which you can use to attribute specific social media actions or ads to revenue generation. With the means to measure the ROI of your social strategy, you can proceed to optimize your social media content. For example, if you notice that a specific type of social media post has high conversion rates, you can increase the number of those posts on that specific social media network to boost conversions.\u003C/p>\u003Ch2>Top 19 social media analytics tools\u003C/h2>\u003Cp>Here is our list of the best social media analytics and reporting tools based on their distinctive features, customer support, and pricing.\u003C/p>\u003Ch3>1. Whatagraph\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is an easy-to-use platform to monitor and report on your marketing performance, including all popular social media networks. \u003C/p>\u003Cp>With Whatagraph, you can replace multiple slow and complex tools with one social media analytics platform.\u003C/p>\u003Cp>However, unlike many competitors, Whatagraph allows you to monitor other marketing platforms such as SEO and PPC tools, web analytics, and email marketing tools. \u003C/p>\u003Cp>This allows Whatagraph users to aggregate, organize, and present scattered cross-channel data using intuitive visualizations and report and dashboard templates.\u003C/p>\u003Cp>You can organize data by the specific reporting needs. Unify metric names, group countries in tiers, or blend social media campaign metrics with data from other channels.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Automatically_collect_social_media_performance_5c6e47a5d2.png\" alt=\"Whatagraph - social media report \">\u003C/figure>\u003Cp>Thanks to professionally built templates, you can easily create any social media analytics dashboard or report customized to your client’s or company’s requirements and with the business KPIs of choice.\u003C/p>\u003Cp>Instead of using different tools to collect, clean, and analyze data, Whatagraph integrates all your data into one fast and easy-to-use platform.\u003C/p>\u003Cp>\u003Cstrong>Results:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Data is easier to organize and analyze.\u003C/li>\u003Cli>Teams can track their performance on internal dashboards and overviews.\u003C/li>\u003Cli>You can automate the way you report to clients or stakeholders.\u003C/li>\u003C/ol>\u003Cp>As a result, marketing analytics processes become more efficient, and everyone — from clients to teammates — can finally understand marketing data and focus on strategy and execution with hours saved.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Native integrations to popular marketing sources\u003C/li>\u003Cli>Connect any data source using Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Organize connected data without coding\u003C/li>\u003Cli>Drag-and-drop visualization builder\u003C/li>\u003Cli>Cross-channel insights\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Overview (monitors the performance of all your clients or campaigns)\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Edit multiple reports in bulk\u003C/li>\u003Cli>Save anything as a template\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing\u003C/li>\u003Cli>No-code data transfers to BigQuery data warehouse\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>All-in-one marketing analytics solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Engaging visual reports\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Just one data warehouse destination (BigQuery) is available so far\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.5 · ‎267 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.4 · ‎83 reviews\u003Cbr> \u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Book a demo\u003C/a> to learn more about how much time you can save while tracking performance and sharing insights with Whatagraph social media reports.\u003C/p>\u003Ch3>2. Metrics Watch\u003C/h3>\u003Cp>\u003Ca href=\"https://metricswatch.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Metrics Watch\u003C/a> is a social media data\u003Cstrong> \u003C/strong>analysis tool that you can use to send reports directly to your team’s or clients’ inboxes. The tool comes with a drag-and-drop builder that lets you easily create custom reports with data from all your marketing channels. This means you can display key metrics from social media alongside Google Analytics insights or performance metrics from your paid ads accounts.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Metrics_Watch_d1a52afeea.png\" alt=\"Social Media Analytic Tools - Metrics Watch\">\u003C/p>\u003Cp>Instead of using PDF documents or building live dashboards, Metrics Watch has a reporting workflow where the clients or stakeholders get all the data in a custom email body with their logo and branding. This way, they can access their latest report from anywhere at any time.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Drag-and-drop visualization builder\u003C/li>\u003Cli>Pre-made report templates\u003C/li>\u003Cli>White-label reports\u003C/li>\u003Cli>Automated report delivery\u003C/li>\u003Cli>Real-time alerts\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Easy to set up\u003C/li>\u003Cli>Convenient report sharing in email body\u003C/li>\u003Cli>Automated reporting process\u003C/li>\u003Cli>Good support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Need help from customer support to set custom metrics\u003C/li>\u003Cli>Limited design options\u003C/li>\u003Cli>No blended metrics\u003C/li>\u003Cli>No real-time dashboards\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Four pricing plans based on the number of configured reports. Free migration service from competing software is available for all plans.\u003C/p>\u003Cp>\u003Cstrong>Metrics Watch ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.5 · ‎2 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.3 · ‎3 reviews\u003C/li>\u003C/ul>\u003Ch3>3. Keyhole\u003C/h3>\u003Cp>\u003Ca href=\"https://keyhole.co/social-media-profile-analytics/\" target=\"_blank\" rel=\"noopener noreferrer\">Keyhole\u003C/a> is a real-time social media management tool with above average social analytics functionalities. This tool offers analytics for Facebook, Instagram, X, YouTube, LinkedIn, and TikTok, aiming to help brands analyze all aspects of their online presence. From influencer tracking to competitor analyses and campaign tracking to hashtag analytics, Keyhole monitors what followers say about your brand, tracks competitor behavior, finds leading social media influencers, spots upcoming trends and more. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Keyhole_897933bd07.png\" alt=\"Social Media Analytic Tools - Keyhole\">\u003C/p>\u003Cp>For example, you can use it to identify the best influences using detailed profile analytics, so you can be sure they are a good match for your brand. Keyhole can also help you find any red flags such as fake followers or negative sentiment.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Brand mentions\u003C/li>\u003Cli>Hashtag tracking & analysis\u003C/li>\u003Cli>Social listening\u003C/li>\u003Cli>Competitor analysis\u003C/li>\u003Cli>Influencer marketing\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Monitoring campaign reach and engagement via hashtags across social platforms\u003C/li>\u003Cli>Influencer profiling and performance analytics\u003C/li>\u003Cli>Reports are comprehensive and easy-to-understand\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Limited number of integrations\u003C/li>\u003Cli>Even the basic pricing plan might be too expensive for small businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Keyhole has four pricing plans, which are differentiated by the number of mentions, trackers, influencers you can track, and user seats. White-label options are only available for the two upper-end plans, while the Custom plan also comes with API access, historical data, and unlimited influencer tracking.\u003C/p>\u003Cp>\u003Cstrong>Keyhole ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.3 · ‎69 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 5 · ‎2 reviews\u003C/li>\u003C/ul>\u003Ch3>4. Google Analytics 4\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations/ga4\">Google Analytics 4\u003C/a> is probably not your first idea of a social media analytics tool. However, it’s a reliable way of tracking social media campaigns driving traffic to your website and can even help you measure social ROI. In addition to a GA4 account to monitor your website traffic, you can create reports specifically for social media data tracking. For example, you can monitor how much traffic comes to your website from each social network or track specific social media campaigns with UTM parameters. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_Analytics_4_397173cf98.png\" alt=\"Social Media Analytic Tools - Google Analytics 4\">\u003C/p>\u003Cp>Although Google Analytics 4 is not going to be your all-in-one social media analytics tool, if you work for a web-based business, it can tell you which social media platforms send you the most traffic, what content drives the most leads, and what is the demographics of your audience.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Event-driven data model\u003C/li>\u003Cli>User-centric reporting\u003C/li>\u003Cli>Cross-platform tracking\u003C/li>\u003Cli>Advanced funnel analysis\u003C/li>\u003Cli>Exploration reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Real-time insights\u003C/li>\u003Cli>Predictive metrics\u003C/li>\u003Cli>Built-in privacy controls\u003C/li>\u003Cli>User ID tracking\u003C/li>\u003Cli>Life cycle reporting\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Limited choice of built-in reports\u003C/li>\u003Cli>Difficult to integrate with non-Google platforms\u003C/li>\u003Cli>Tracking specific social media interactions requires manual setup\u003C/li>\u003Cli>GA4 is still evolving some features that were readily available in Universal Analytics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp style=\"margin-left:0px;\">Google Analytics 4 is free if you use the free version. A paid plan called Google Analytics 360 includes advanced analytics features, such as attribution modeling and data integration. \u003C/p>\u003Cp>\u003Cstrong>Google Analytics 4 ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.5 · ‎6,385 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.7 · ‎8,073 reviews\u003C/li>\u003C/ul>\u003Ch3>5. Sprout Social\u003C/h3>\u003Cp>Sprout Social is an all-in-one social media management tool that helps brands create, schedule, manage, and monitor their social media content. You can use Sprout Social to monitor key metrics from almost any social network — track Facebook impressions, aggregate X link clicks, measure Instagram follower growth, assess Linkedin engagement rate, evaluate content performance on Pinterest, and more from the same location.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Sprout_Social_bee659a844.png\" alt=\"Social Media Analytic Tools - Sprout Social\">\u003C/p>\u003Cp>This social media analytics solution allows you to easily organize and share your data using intuitive presentation-ready reports. If you go for Premium Analytics, you can create custom reports tailored to your organization’s or clients’ specifics.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Engaging, easy to read graphs\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Competitor reports\u003C/li>\u003Cli>Option to tag content by campaign\u003C/li>\u003Cli>Boolean keyword searches\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Content scheduling options\u003C/li>\u003Cli>Social listening\u003C/li>\u003Cli>Respond to DMs directly\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Not very responsive support\u003C/li>\u003Cli>No Shopify integration\u003C/li>\u003Cli>Bugs with new Instagram API\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Sprout Social offers four pricing plans based on the number of advanced social media analytics features. Keep in mind that social listening and cross-channel social media analytics are available only with the custom Enterprise plan.\u003C/p>\u003Cp>\u003Cstrong>Sprout Social ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.4 · ‎3,370 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.4 · ‎579 reviews\u003C/li>\u003C/ul>\u003Ch3>6. Buffer\u003C/h3>\u003Cp>Buffer is a versatile analytic tool for social media that comes with several features for analyzing and optimizing social media accounts. Unlike most tools on this list, it doesn't offer analytics for all social media platforms. It also lacks social listening, paid content tracking, and competitive benchmarking features. However, Buffer has a couple of reporting features that social media managers love. First, it consolidates all your data in one dashboard — perfect for busy teams who need a quick way to get up to date with the latest social media developments. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Buffer_29e695de26.png\" alt=\"Social Media Analytic Tools - Buffer\">\u003C/p>\u003Cp>Buffer can also make recommendations based on content performance. With this tool, there’s no second guessing what the best time to post on LinkedIn is or what content to use on which platform. Buffer does the math and answers these questions instead of you to give you the best chances to grow.  \u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Content planning and scheduling\u003C/li>\u003Cli>Content optimization\u003C/li>\u003Cli>Workflow management\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>AI-generated captions\u003C/li>\u003Cli>Scheduling tools\u003C/li>\u003Cli>Content calendar\u003C/li>\u003Cli>Simple analytics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Needs more integrations to social media platforms\u003C/li>\u003Cli>Carousel posts on Instagram are not supported\u003C/li>\u003Cli>The tool might be to basic for some users\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Buffer has four pricing plans that cater to different categories of users, from the Free plan for publishing and planning content on 3 channels to professionals and in-house marketing teams to agencies that manage more than 10 social media channels.\u003C/p>\u003Cp>\u003Cstrong>Buffer ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.3 · ‎1,005 review\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.5 · ‎1,477 reviews\u003C/li>\u003C/ul>\u003Ch3>7. Hootsuite\u003C/h3>\u003Cp>\u003Ca href=\"https://www.hootsuite.com/hootsuite-vs-buffer\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite\u003C/a> is a social media analytics platform that allows marketers to plan, schedule, and syndicate social media posts across multiple networks from one place. This social media tool offers automatic scheduling, social media monitoring, performance reporting, and basic task management on channels like Facebook, Instagram, TikTok, YouTube, Pinterest, and others. Using the Stream feature, marketers can monitor mentions, hashtags, and keywords from specific social media accounts.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Hootsuite_b7ba52245f.png\" alt=\"Social Media Analytic Tools - Hootsuite\">\u003C/p>\u003Cp>The Hootsuite Analytics feature offers in-depth performance reporting and includes key metrics such as posts and tweets, engagement, traffic, fans and followers, and more. You can use it to schedule reports for automatic sending via email on a weekly or monthly basis.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Boolean keyword searches\u003C/li>\u003Cli>Filtering out noise and spam\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Content planning and scheduling\u003C/li>\u003Cli>Automated routing and prioritization\u003C/li>\u003Cli>Customer interaction histories\u003C/li>\u003Cli>Lead generation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Multi profile scheduling\u003C/li>\u003Cli>Unlimited posts with all plans\u003C/li>\u003Cli>Schedule and publish directly from Hootsuite\u003C/li>\u003Cli>Post time optimization\u003C/li>\u003Cli>Includes stock photos\u003C/li>\u003Cli>Integrates with Canva\u003C/li>\u003Cli>Built-in Grammarly\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>No longer offers a free plan\u003C/li>\u003Cli>Free trial requires a credit card\u003C/li>\u003Cli>Support is slow to reply\u003C/li>\u003Cli>No integration for Google Business Profile\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Hootsuite comes with three pricing plans that primarily differ by the number of users and social accounts. The plans are tiered to accommodate companies from different sizes from solo operations to large enterprises. The most popular, Team plan is an upgrade from the first, Professional tier and comes with team roles and permission, link in bio tool, and an option to postpone scheduled posts. The custom Enterprise plan opens up the content library, approval workflow and asset management, and advanced social listening.\u003C/p>\u003Cp>\u003Cstrong>Hootsuite ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.2 · ‎4,234 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.4 · ‎3,699 reviews\u003C/li>\u003C/ul>\u003Ch3>8. Brandwatch\u003C/h3>\u003Cp>Brandwatch is a social media analytics software that is positioned as a customer intelligence tool with analytics capabilities. It offers a suite of tools for analyzing your clients’ social media accounts and monitoring brand reputation and social share of voice. Thanks to its Consumer Research feature, this social media analytics tracker pulls data from 1.4 million posts. It uses AI to filter out trends and segment the most relevant data to your or your client’s business. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Brandmetrics_f08d03282d.png\" alt=\"Social Media Analytic Tools - Brandwatch\">\u003C/p>\u003Cp>Email alerts that notify you when sentiment or conversion changes in volume are also available. Social listening and competitive analysis can help you streamline the content creation, while audience profile cards can give you a better understanding of the audiences that engage with your social content.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Analyzes data from more than 100 million sources\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Audience profile cards\u003C/li>\u003Cli>Proprietary listening technology\u003C/li>\u003Cli>The most advanced, customizable charting and analysis functionality available\u003C/li>\u003Cli>Unlimited users\u003C/li>\u003Cli>30+ fully-supported languages\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Includes influencer management\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003Cli>Community management\u003C/li>\u003Cli>Reliable API connection\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Reporting is very basic\u003C/li>\u003Cli>Not the best UI with larger categorization sets\u003C/li>\u003Cli>Limited historical data\u003C/li>\u003Cli>No way to save a dashboard as a template\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Brandwatch doesn’ have publicly listed pricing plans, so the pricing is available on request. To find out how much you need to pay, you need to request a demo and ask for a quote.\u003C/p>\u003Cp>\u003Cstrong>Brandwatch ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.4 · ‎606 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.3 · ‎231 reviews\u003C/li>\u003C/ul>\u003Ch3>9. Rival IQ\u003C/h3>\u003Cp>Rival IQ is another social media metrics tool that you can use to analyze and manage content on several different platforms, like X, Instagram, YouTube, LinkedIn, and TikTok. As its name reveals, Rival IQ is designed to track competitors and present actionable insights on a simple yet customizable dashboard. In addition, this social media analytics tool comes with a number of free tools for small businesses who want to monitor their social media analytics on a budget. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rival_IQ_fdc8eaaa1f.png\" alt=\"Social Media Analytic Tools - Rival IQ\">\u003C/p>\u003Cp>In its basic mode, Rival IQ gives you a neat presentation of the usual social media analytics metrics, such as follower growth, conversions, and other engagement metrics.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Competitive analysis\u003C/li>\u003Cli>All social media metrics in one place\u003C/li>\u003Cli>Competitive benchmarking\u003C/li>\u003Cli>Machine learning\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Easy to visualize data\u003C/li>\u003Cli>Robust platform that improves continually\u003C/li>\u003Cli>Competitor insights\u003C/li>\u003Cli>Industry behavior reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Limited collaboration in the basic plan\u003C/li>\u003Cli>Lack of customization options\u003C/li>\u003Cli>Expensive for small businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Rival IQ comes with three pricing plans based on the number of user accounts, tracked companies, and the available history data range. Unlike many of its competitors on this list, Rival IQ doesn’t have a specified custom plan, however prospects with larger data volume needs are encouraged to reach out to their sales team. The pricing plans for this tool are significantly higher than most of the other options.\u003C/p>\u003Cp>\u003Cstrong>Rival IQ ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.6 · ‎48 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.4 · ‎13 reviews\u003C/li>\u003C/ul>\u003Ch3>10. Zoho Social\u003C/h3>\u003Cp>Zoho Social is a social media analytics platform that allows you to understand your social media audience and engagement. You can use it to listen to multiple channels from one dashboard and respond in real-time. Designed for marketers from small to large organizations, Zoho Social helps them grow the social media presence of their brand. Not only does it offer pre-publishing in sight based on the previous posts’ engagement level, but it also shows the percentage of the audience that’s likely to see your post now — suggests the best time to post and lets you schedule a post to go live at the same time of day in different time zones.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/social_media_analytics_tools_11_f7515def58.png\" alt=\"Social Media Analytics Tools - Zoho Social\">\u003Cbr>Using a dedicated reports tab, you can deliver social-network-specific statistics and detailed analytics to clients or stakeholders, helping them better understand their audience and how people engage with their content.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Breakdown of content formats the audience engages with and those you publish currently\u003C/li>\u003Cli>Fans vs. other people reach\u003C/li>\u003Cli>Pre-defined report segments\u003C/li>\u003Cli>Sentiment analysis\u003C/li>\u003Cli>Content planning and scheduling\u003C/li>\u003Cli>Automated routing and prioritization\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Consolidated dashboard for all platforms\u003C/li>\u003Cli>Schedule multiple posts simultaneously\u003C/li>\u003Cli>Easy to customize reports\u003C/li>\u003Cli>Useful mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>No AI post-writing support\u003C/li>\u003Cli>Email support\u003C/li>\u003Cli>Doesn’t integrate with WhatsApp and Viber\u003C/li>\u003Cli>Limited in-depth analytics\u003C/li>\u003Cli>No way to analyze organic and paid content data separately\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Zoho Social has two pricing divisions — for Businesses and for Agencies. The Business plans include one brand and 10 channels, while the three tiers differ in the choice of advanced features such as Bulk scheduling, Mute & block accounts, media library, and content approvals. Zoho CRM and Zoho Desk integrations are only available in the Business Premium plan. The two Agency plans include everything in the Premium Business plan but allow you to connect 10 or 20+ brands.\u003C/p>\u003Cp>\u003Cstrong>Zoho Social ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.6 · ‎2,608 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.7 · ‎3,146 reviews\u003C/li>\u003C/ul>\u003Ch3>11. Mentionlytics\u003C/h3>\u003Cp>Mentionlytics is an all-in-one social media analytics tool that helps you understand how audiences feel about your brand, competitors, and industry. This tool is a great place to start using social media analytics for brand monitoring, especially for businesses with global operations in different languages. Mentionlytics tracks mentions across all web and social media sources, analyzes the data, and provides valuable insights about your or your client’s online performance. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Mentionlytics_fade8f9002.png\" alt=\"Social Media Analytic Tools - Mentionlytics\">\u003C/p>\u003Cp>You can also use it to identify influencers and track relevant hashtags. Analyze keywords and engagement, and reach and aggregate the insights in performance reports to measure your success and benchmark against competitors.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Real-time alerts\u003C/li>\u003Cli>Share of voice reports\u003C/li>\u003Cli>Influencer identification\u003C/li>\u003Cli>Social intelligence advisor\u003C/li>\u003Cli>AI-powered emotion analysis\u003C/li>\u003Cli>Multi-language sentiment analytics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Time-saving scattered data consolidation\u003C/li>\u003Cli>Reasonably-tiered pricing structure\u003C/li>\u003Cli>User-friendly interface\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Slow loading time\u003C/li>\u003Cli>Limited customization options\u003C/li>\u003Cli>Keyword monitoring can return irrelevant results\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Unlike any tool for social media marketing and analytics on this list, Mentionlytics comes with six pricing plans based primarily on the number of keyword rules, monthly mentions, and data updates. The Basic plan allows tracking up to 10 social profiles, has 3 keyword rules, and an update rate of 12 hours. The top Enterprise plan, which is designed for enterprises and multinational organizations allows your team to apply 100+ keyword rules and track 100+ profiles.\u003C/p>\u003Cp>\u003Cstrong>Mentionlytics ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.4 · ‎606 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.9 · ‎74 reviews\u003C/li>\u003C/ul>\u003Ch3>12. BuzzSumo\u003C/h3>\u003Cp>BuzzSumo is an influencer marketing platform that you can use to analyze the social engagement of any post or piece of content. It can help you find influencers and authors, analyze content to locate trends and compare domains and competitors. Acquired by Brandwatch in 2017, BuzzSumo can let you track the performance of content competing for relevant industry keywords so you can see how your content marketing campaigns are performing in relation to the competition. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Buzz_Sumo_0f222c0f44.png\" alt=\"Social Media Analytic Tools - BuzzSumo\">\u003C/p>\u003Cp>Thanks to the Content Analyzer feature, you are able to figure out what topics receive the most engagement by individual platforms.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Real-time trends overview\u003C/li>\u003Cli>Content Analyzer\u003C/li>\u003Cli>Keyword tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Accurate social share counts\u003C/li>\u003Cli>Content research\u003C/li>\u003Cli>Backlink checking\u003C/li>\u003Cli>Slack alerts\u003C/li>\u003Cli>Excellent influencer database and search\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Price much higher than other alternatives\u003C/li>\u003Cli>Content curation feature lacks refinement\u003C/li>\u003Cli>Interface and navigation could be improved\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>BuzzSumo has four pricing plans that are primarily differentiated by the number of users and alerts you can set. The basic Content Creation plan comes with Content Analyzer, Trending Feeds, and Question Analyzer tools, while for Coverage Reports, YouTube Analyzer, and Granular Location Search, you need to upgrade to higher plans.\u003C/p>\u003Cp>\u003Cstrong>BuzzSumo ratings and reviews\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>G2\u003C/strong>: Rating: 4.4 · ‎606 reviews\u003C/li>\u003Cli>\u003Cstrong>Capterra\u003C/strong>: Rating: 4.3 · ‎231 reviews\u003C/li>\u003C/ul>\u003Ch2>Social media analytics within social media platforms\u003C/h2>\u003Cp>Apart from dedicated social media marketing tools and platforms developed by third-party vendors, you can also grab quick activity insights using social media networks’ built-in analytics and dashboards. Here’s how to access the in-app analytics section on each social media platform.\u003C/p>\u003Ch3>13. Facebook analytics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/templates/facebook-analytics-report\">Facebook\u003C/a> analytics is now available in Meta Business Suite. It’s a dashboard that measures your content performance on both Facebook and Instagram, so you don’t have to use two dashboards. The data is similar in both channels, so you can easily spot follower metrics, reach, engagement, and link clicks.\u003C/p>\u003Cp>\u003Cstrong>How to access Facebook analytics\u003C/strong>: (two ways)\u003C/p>\u003Col>\u003Cli>Log into Facebook, and click on your \u003Cstrong>profile picture\u003C/strong> on the top right > \u003Cstrong>Select your Facebook Page\u003C/strong> (not personal profile) > Click Meta Business Suit > Click on Insights on the bottom left.\u003C/li>\u003Cli>Log into Facebook, and click on your \u003Cstrong>profile picture\u003C/strong> on the top right > Select your \u003Cstrong>Facebook Page\u003C/strong> (not personal profile) > Click on Professional dashboard on the left.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Facebook_034b100921.png\" alt=\"Social Media Analytic Tools - Facebook\">\u003C/p>\u003Cp>\u003Cstrong>Pro tip: \u003C/strong>To see the total statistics for each post, click on the \u003Ci>people reached\u003C/i> number at the bottom of each post in your Page’s timeline.\u003C/p>\u003Ch3>14. Instagram analytics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/instagram-reporting-tool\">Instagram\u003C/a> analytics provide consolidated data about your business profile, posts, stories, reels, and ads both on the web and mobile app. If you have an Instagram Business or Creator Profile, you can easily check Instagram Insights without any other tool. You can also find detailed information about your followers, such as their most active times and days.\u003C/p>\u003Cp>\u003Cstrong>How to access Instagram analytics\u003C/strong>:\u003C/p>\u003Col>\u003Cli>Instagram app: Click on your \u003Cstrong>profile picture\u003C/strong> > \u003Cstrong>menu\u003C/strong> (three horizontal lines on the top right) > \u003Cstrong>Insights.\u003C/strong>\u003C/li>\u003Cli>Web: Go to \u003Cstrong>instagram.com\u003C/strong> in your browser > go to your \u003Cstrong>profile\u003C/strong> > \u003Cstrong>View insights\u003C/strong> (under your bio).\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Instagram_fe1e2e8eb5.png\" alt=\"Social Media Analytic Tools - Instagram\">\u003C/p>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> You can see the best time to post by clicking on Total followers and scrolling down to see their most active days and times on the app.\u003C/p>\u003Ch3>15. LinkedIn analytics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/linkedin-analytics-reporting\">LinkedIn\u003C/a> provides analytics both for LinkedIn Pages and personal profiles that have the Creator Mode turned on.\u003C/p>\u003Cp>\u003Cstrong>LinkedIn Page dashboard\u003C/strong>\u003C/p>\u003Cp>You can track the content performance, visitors, followers, leads, competitors, and even employee advocacy for a LinkedIn Page belonging to your or your client’s organization:\u003C/p>\u003Col>\u003Cli>Click on your \u003Cstrong>profile picture\u003C/strong> on the top right,\u003C/li>\u003Cli>Choose your \u003Cstrong>company page\u003C/strong> from the drop-down menu,\u003C/li>\u003Cli>Click \u003Cstrong>Analytics\u003C/strong>.\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Linkedin Profile dashboard\u003C/strong>\u003C/p>\u003Cp>Personal profiles get similar yet a bit limited data including post impressions, followers, profile viewers, and search appearances.\u003C/p>\u003Col>\u003Cli>Click on your \u003Cstrong>profile picture\u003C/strong> on the top right,\u003C/li>\u003Cli>Choose your \u003Cstrong>View profile,\u003C/strong>\u003C/li>\u003Cli>Click \u003Cstrong>Analytics\u003C/strong> (under your bio).\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_In_162698401e.png\" alt=\"Social Media Analytic Tools - LinkedIn\">\u003C/p>\u003Cp>\u003Cstrong>Pro tip: \u003C/strong>Get an overview of the audience that is engaging with your LinkedIn profile content by clicking on the impressions bar chart icon on the bottom left. Scroll down to viewer demographics, and you'll see a breakdown of viewers by job title, location, company, and more.\u003C/p>\u003Ch3>16. TikTok analytics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/tiktok-reporting-tool\">TikTok\u003C/a> in-app analytics provides up to a 60-day summary of your profile to give you an idea of how it has performed regarding views, follower growth, likes, comments, and shares. You can also find performance analysis of specific videos. TikTok analytics has a data export option, so you can work on data in another tool.\u003C/p>\u003Cp>\u003Cstrong>How to access TikTok analytics\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>TikTok app: Go to your \u003Cstrong>profile\u003C/strong> > Tap on the \u003Cstrong>menu\u003C/strong> (three horizontal lines on the top right) > \u003Cstrong>Creator Tools\u003C/strong> > \u003Cstrong>Analytics\u003C/strong>.\u003C/li>\u003Cli>Web: Log in to your \u003Cstrong>TikTok account\u003C/strong> > Hover your mouse over your \u003Cstrong>profile picture\u003C/strong> > \u003Cstrong>View Analytics\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tik_Tok_3ea7bb40f9.png\" alt=\"social media analytic tools - TikTok\">\u003C/p>\u003Ch3>17. X (Twitter) analytics\u003C/h3>\u003Cp>X (until recently known as Twitter) can show you both a high-level overview of your content performance over the past seven days and allow you to dig deeper into the numbers and set custom dates. Both options have been in the beta testing phase since the platform moved from Twitter to X, so this may change in the future.  \u003C/p>\u003Cp>\u003Cstrong>How to access the Twitter analytics dashboard\u003C/strong>:\u003C/p>\u003Col>\u003Cli>Log in to your Twitter account,\u003C/li>\u003Cli>Go to twitter.com/i/account_analytics,\u003C/li>\u003Cli>Click \u003Cstrong>Access your Post Analytics\u003C/strong> for more details (as pictured above). \u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Pro tip: \u003C/strong>If you click on the bar chart icon next to any of your tweets, you’ll get a complete breakdown of the tweet engagement metrics, including link clicks, profile visits, new followers, and more.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Twitter_ada6d9ee9e.png\" alt=\"Social Media Analytic Tools - X(Twitter)\">\u003C/p>\u003Ch3>18. Pinterest analytics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/pinterest-ads-reporting-software\">Pinterest\u003C/a> has great in-app analytics tools. The dashboard shows your profile impressions and followers, audience stats, and website engagement. You can zoom down to more in-depth reports for each of these categories and easily see which posts and boards have performed the best. Keep in mind that Pinterest analytics is available only for business accounts.\u003C/p>\u003Cp>\u003Cstrong>How to access Pinterest analytics\u003C/strong>:\u003C/p>\u003Cp>Log in to Pinterest > go to analytics.pinterest.com.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Pinterest_ca258cda89.png\" alt=\"social media analytic tools - Pinterest\">\u003C/p>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> Find the \u003Cstrong>Audience Insights\u003C/strong> report which is on the left side of the Analytics screen. it gives you a breakdown of your audience's interests and demographics.\u003C/p>\u003Ch3>19. YouTube analytics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/youtube-reporting-tool\">YouTube\u003C/a> has an analytics environment called YouTube Studio, the data hub for all the platform's creators. In one place, you have an advanced system for tracking the performance of your videos, Shorts, and channels. The Studio reports on many metrics, including estimated traffic sources, watch time, views, earnings, ad performance, audience, and subscribers.\u003C/p>\u003Cp>\u003Cstrong>How to access YouTube Studio\u003C/strong>:\u003C/p>\u003Cp>Sign in to \u003Cstrong>YouTube\u003C/strong> > go to \u003Cstrong>studio.youtube.com\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/You_Tube_1df61172c6.png\" alt=\"Social Media Analytic Tools - YouTube\">\u003C/p>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> Click out the Audience tab in YouTube Studio to see your audience's peak active times — a great indicator of when you should post. \u003C/p>\u003Ch3>All social media analytics insights in one report\u003C/h3>\u003Cp>These in-app dashboards offer convenient, free social media analytics that are quick to access and allow you to find the information you need. However, if you manage social media profiles on more than one platform, it’s much more challenging to get a unified social media marketing picture if you switch between the views all the time. It’s also difficult to compare related metrics on different channels and see which campaign or channel brings more traffic or desired actions.\u003C/p>\u003Cp>This is where Whatagraph helps!\u003C/p>\u003Cp>Instead of exporting data from each platform's analytics and struggling to build a consolidated report elsewhere, Whatagraph saves you hours of time and brings all the cross-channel data to one intuitive reporting platform.\u003C/p>\u003Cp>Whatagraph allows you to present each platform’s analytics data in a way that makes the most impact.\u003C/p>\u003Cul>\u003Cli>Select the most important metrics for your client and build an easy-to-read dashboard free from clutter and unnecessary data.\u003C/li>\u003Cli>Create a separate report page for each social media platform.\u003C/li>\u003Cli>Monitor key metrics from different platforms in a multi-source table.\u003C/li>\u003Cli>Compare the engagement or demographics data from different social media networks side by side.\u003C/li>\u003C/ul>\u003Cp>But Whatagraph doesn’t stop there. You can just as easily connect your Google Analytics 4 account and make your marketing report more complete with website traffic, attribution, and conversion data, as well as valuable audience demographic insights.\u003C/p>\u003Cp>All in all, Whatagraph has over 50 direct integrations with popular web analytics, SEO, PPC, email marketing and e-commerce tools, as well as CRM systems, which makes it a formidable marketing monitoring and reporting platform beyond mere social media analytics.\u003C/p>\u003Ch2>FAQ\u003C/h2>\u003Cp>\u003Cstrong>What is an analytics tool for social media?\u003C/strong>\u003C/p>\u003Cp>An analytics tool for social media is a software application you use to connect, process, manage, and visualize social media data. These tools are the means of turning social media data into actionable insights.\u003C/p>\u003Cp>\u003Cstrong>What is social media analytics software?\u003C/strong>\u003C/p>\u003Cp>Social media analytics software is a SaaS product that collects and analyzes data from your social media channels. The data lets you better understand your audience and how they interact with your content. Using insights from these tools, you can increase social media followers, optimize engagement, and improve conversion rates.\u003C/p>\u003Cp>Some social analytics software include extra functionalities, like monitoring and analyzing competitor behavior. More advanced tools will also help you “listen” to the conversations your target audience has on social media to measure their perception of your brand.\u003C/p>\u003Cp>Whether complex and flexible or designed to excel in a few social media analysis roles, these tools provide you with business intelligence to optimize your social media strategy. \u003C/p>\u003Cp>\u003Cstrong>How to track social media analytics?\u003C/strong>\u003C/p>\u003Cp>To track social media analytics, you need social media analytics software. This is how the process goes: \u003C/p>\u003Cul>\u003Cli>Gather your social media statistics, operational data, and more.\u003C/li>\u003Cli>Set benchmarks. \u003C/li>\u003Cli>Generate a social media analytics report. \u003C/li>\u003Cli>Look for trends in customer behavior. \u003C/li>\u003Cli>Take action to improve your social media performance. \u003C/li>\u003Cli>Share the report.\u003C/li>\u003Cli>Repeat your analysis.\u003C/li>\u003C/ul>\u003Ch2>Conclusion\u003C/h2>\u003Cp>In our best social media analytics tools comparison guide, we presented 19 social media analytics tools designed to provide you with insights needed to make data-driven decisions, optimize your social media strategies, and improve your marketing results.\u003C/p>\u003Cp>As you plan your social media strategy for the next quarter, consider leveraging advanced cross-channel analytics to unlock actionable intelligence. The right tool can make all the difference, turning complex data into clear insights for your social media managers.\u003C/p>\u003Cp>As an all-in-one social media analytics platform that integrates other marketing data sources, Whatagraph is a top choice.\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Sign up for a free trial\u003C/a> today and save time analyzing your social media data!\u003C/p>","2024-08-05T23:15:39.019Z","2025-06-18T08:49:10.622Z","2024-08-05T23:15:46.293Z","2024-08-06",{"id":63,"title":788,"slug":789,"subheading":790,"createdAt":791,"updatedAt":792,"publishedAt":793},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2025-06-04T14:37:57.786Z","2023-05-18T13:29:41.243Z",{"id":795,"name":796,"alternativeText":797,"caption":13,"width":763,"height":764,"formats":798,"hash":804,"ext":26,"mime":27,"size":805,"url":806,"previewUrl":13,"provider":30,"provider_metadata":13,"createdAt":807,"updatedAt":808},12859,"social_media_analytics_tools_1.png","Best Social Media Analytic Tools for Marketers 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