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“middleman” of data. It pulls data from platforms like Facebook and Google Analytics 4 and passes it to third-party tools like \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-review\">Looker Studio\u003C/a>.\u003C/p>\u003Cp>Its pricing is based on pay-per-destination—and different add-on fees (such as extra data sources) 2x the total cost. This is a big concern for agencies that need predictable, stable costs to stay profitable. \u003C/p>\u003Cp>So, I’ve put together this guide to help you better understand Supermetrics pricing and judge whether it’s the right fit for you. \u003C/p>\u003Cp>Here, you’ll find:\u003C/p>\u003Cul>\u003Cli>The different Supermetrics plans & pricing structures explained\u003C/li>\u003Cli>My thoughts on Supermetrics' add-on costs & hidden fees\u003C/li>\u003Cli>Supermetrics pricing compared to its competitors\u003C/li>\u003C/ul>\u003Ch2>Supermetrics Pricing Explained (Structure & Factors)\u003C/h2>\u003Cp>The basic concept you need to know is that Supermetrics pricing depends on the data destination you want to move your data to (e.g. Looker Studio and Google Sheets).\u003C/p>\u003Cp>So, for example, if you want to move data to both Looker Studio and \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a>, you pay for separate plans for each. \u003C/p>\u003Cp>Supermetrics standard pricing plans range from $37 to $499/month per data destination. For reference, here is Supermetrics’ pricing for Looker Studio:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png\" alt=\"Supermetrics Pricing Breakdown - Pricing table with four plans: Starter, Growth, Pro, and Business.\">Each plan contains a set number of data sources, users, accounts, and data refreshes. If you exceed your plan limits (which can happen quite easily), you’ll need to pay extra: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Data destinations:\u003C/strong> Each additional data destination costs a minimum of $187/month.\u003C/li>\u003Cli>\u003Cstrong>Users: \u003C/strong>The cost for each new user account is between $37 and $124/month for the standard plans.\u003C/li>\u003Cli>\u003Cstrong>Data sources:\u003C/strong> Data sources refer to the platforms from which you pull data (e.g., Facebook ads). Each additional data source costs $37/month.\u003C/li>\u003Cli>\u003Cstrong>Ad accounts:\u003C/strong> If you need to pull data from additional ad accounts, there is an extra cost of $13/month per ad account involved.\u003C/li>\u003Cli>\u003Cstrong>Supermetrics Charts:\u003C/strong> To extend Looker Studio’s visualization capabilities, a Charts add-on is available starting from $124/month. \u003C/li>\u003C/ul>\u003Cp>Supermetrics' key selling point is that there are no data volume fees.  This means you're not charged based on how much data you move but based on how many destinations you transfer data to.\u003C/p>\u003Cp>Even so, I find it hard to deny that the many add-ons and separate plans for each data destination can drive up the price substantially.\u003C/p>\u003Cp>In fact, the biggest “con” of Supermetrics on G2.com is that it’s expensive. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png\" alt=\"Supermetrics Reviews - List of cons with \">\u003Cbr>This Capterra review also summarizes the general sentiment around pricing perfectly: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png\" alt=\"Supermetrics Review - Text describing the cons of Supermetrics.\">But what’s more concerning is, Supermetrics’ connectors break often, and you’ll need to either:\u003C/p>\u003Col>\u003Cli>Waste time manually reconnecting the data sources \u003C/li>\u003Cli>Contact their customer support team and wait for the issues to be fixed\u003C/li>\u003C/ol>\u003Cp>This is what we hear most from our customers who previously used Supermetrics and Looker Studio, and what we see on \u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-8832727\" target=\"_blank\" rel=\"noopener noreferrer\">G2 reviews\u003C/a> as well:\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png\" alt=\"Supermetrics review - connection issues.png\">In fact, connector issues are so common that it’s the second-biggest con of Supermetrics:\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png\" alt=\"Supermetrics Review - A list of cons about a product or service, showing issues and counts.\">This is a huge deal-breaker for most agencies because when connectors break, the data on your reports becomes inaccurate, and clients lose trust in them. \u003C/p>\u003Cp>The unpredictable pricing and connection issues are the biggest reasons why agencies and teams are looking for \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a> that are stable, seamless, and offer more bang for your buck. \u003C/p>\u003Cp>But before we get ahead of ourselves, let's look at the different pricing plans available on Supermetrics.\u003C/p>\u003Ch2>Supermetrics Pricing Breakdown\u003C/h2>\u003Cp>In total, Supermetrics offers 15 pricing packages, 4 of which are publicly listed and 11 of which are based on a custom quotation.\u003C/p>\u003Cp>You can pay monthly or annually, and you'll receive a 20% discount if you pay annually.\u003C/p>\u003Cp>Each data destination comes with a different pricing package, so I've explained all of them below in simple overview tables.\u003C/p>\u003Ch3>Supermetrics Pricing with Google Sheets\u003C/h3>\u003Cp>Supermetrics lets you pull data from different sources into Google Sheets. The pricing plans for it start at $37/month and go up to $499/month.\u003C/p>\u003Cp>Below is an overview table for all of the Supermetrics pricing plans for Google Sheets:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Accounts\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data refresh\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Starter\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">1 user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Weekly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Growth\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$199/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">2 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Daily\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$499/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Hourly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom user limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom account limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Select from all data sources\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">On-demand\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Outside of the basic plans, Supermetrics also offers a Business plan, which is priced on a custom quote basis.\u003C/p>\u003Ch3>Supermetrics Pricing with Looker Studio\u003C/h3>\u003Cp>Supermetrics standard pricing plans for Looker Studio range from $37 to $499/month.\u003C/p>\u003Cp>For a summary of each plan, see my overview table below:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Accounts\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data refresh\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Starter\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">1 user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Weekly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Growth\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$199/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">2 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Daily\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$499/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Hourly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom user limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom account limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Select from all data sources\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">On-demand\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch3>\u003Cbr>Supermetrics Pricing with Power BI\u003C/h3>\u003Cp>Supermetrics offers three standard pricing plans for Power BI, ranging from $37/month to $499/month. The Business plan is based on a custom quotation.\u003C/p>\u003Cp>Here is what each plan involves:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Accounts\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data refresh\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Starter\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">1 user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Weekly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Growth\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$199/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">2 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Daily\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$499/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Hourly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom user limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom account limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Select from all data sources\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">On-demand\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch3>Supermetrics Pricing with Microsoft Excel\u003C/h3>\u003Cp>Like for the other plans, Supermetrics pricing for Microsoft Excel ranges from $37 to $499/month for the standard plans.\u003C/p>\u003Cp>Each plan includes the following:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Accounts\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data refresh\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Starter\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">1 user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Weekly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Growth\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$199/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">2 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Daily\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$499/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Hourly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom user limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom account limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Select from all data sources\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">On-demand\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch3>Supermetrics Add-Ons Pricing\u003C/h3>\u003Cp>For an additional cost, Supermetrics lets you add extra seats, data sources, ad accounts, and destinations for their pricing plans.\u003C/p>\u003Cp>The add-on prices are as follows:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing plan add-ons\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Destinations\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Ad accounts\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Supermetrics Charts\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Starter\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Not available\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month for each new user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month for each extra data source\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$13/month for each extra ad account\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Not available\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Growth\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$187/month for each extra destination\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$124/month for each new user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month for each extra data source\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$13/month for each extra ad account\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$124/month\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$187/month for each extra destination\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$124/month for each new user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month for each extra data source\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$13/month for each extra ad account\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$124/month\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Each plan has a limit on the number of add-ons you can add. \u003C/p>\u003Cp>For example, the Starter plan lets you add three extra users, the Growth plan lets you add five extra users, and the Pro plan lets you add five extra users.\u003C/p>\u003Ch3>Supermetrics API Pricing\u003C/h3>\u003Cp>Supermetrics API lets you pull data from third-party platforms like Shopify and HubSpot. Supermetrics offers separate pricing for its API, and you must contact its sales team for a custom plan. There is no public information on the pricing or what it includes.\u003C/p>\u003Ch3>Supermetrics Pricing with Other Data Sources\u003C/h3>\u003Cp>In addition to the above pricing packages, Supermetrics integrates with 10 other data sources, but the prices are based on a custom quotation:\u003C/p>\u003Cul>\u003Cli>Google BigQuery\u003C/li>\u003Cli>Azure Synapse \u003C/li>\u003Cli>Azure Storage\u003C/li>\u003Cli>Google Cloud StorageAmazon Redshift \u003C/li>\u003Cli>Amazon S3\u003C/li>\u003Cli>Snowflake\u003C/li>\u003Cli>Google AlloyDB\u003C/li>\u003Cli>Azure SQL Database\u003C/li>\u003Cli>SFTP\u003C/li>\u003C/ul>\u003Ch2>Hidden Costs & Pricing Considerations\u003C/h2>\u003Cp>Supermetrics charges based on data destinations, number of users and ad accounts, and API refresh rates.\u003C/p>\u003Cp>With so many variables, it’s no surprise that many users find Supermetrics’ pricing complex and expensive. And I completely get that.\u003C/p>\u003Cp>The price rises exponentially as you add more users and sources, which is a common complaint among customers. \u003C/p>\u003Cp>One \u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-8695138\" target=\"_blank\" rel=\"noopener noreferrer\">G2 user\u003C/a> put it this way, \u003Ci>“The price… pretty sure that is the one common denominator with everyone using or having used Supermetrics.”\u003C/i>\u003Cbr>\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png\" alt=\"Supermetrics Review - Question about what someone dislikes about Supermetrics, mentioning the price.\">For example, the Starter plan only includes one user seat and the price doubles for one additional seat. \u003C/p>\u003Cp>Then, for every additional data source, you'll pay $37 per month. When you start adding up other Supermetrics costs, such as add-ons, it becomes clear that it isn't affordable.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png\" alt=\"Supermetrics Pricing Plans - Pricing table with four plans: Starter, Growth, Pro, and Business.\">Many users are also forced to upgrade to more expensive plans because the data refreshes only once every week or day in the Starter and Growth plans:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png\" alt=\"Supermetrics pricing plan automated data refresh - Pricing plans comparison table with weekly, daily, hourly, and on-demand options.\">\u003Cbr>For agencies that rely on \u003Ca href=\"https://whatagraph.com/blog/articles/benefits-of-real-time-reporting\">real-time data\u003C/a>, the lack of it is a significant drawback—especially because alternatives like Whatagraph guarantee a 30-minute data refresh rate.\u003C/p>\u003Cp>Another complaint from customers is Supermetrics’ price increases. One \u003Ca href=\"https://www.reddit.com/r/PPC/comments/ulqevd/good_supermetrics_alternative_on_agency_level\" target=\"_blank\" rel=\"noopener noreferrer\">agency owner on Reddit\u003C/a> mentioned that their subscription cost doubled during their use:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png\" alt=\"Supermetrics Alternative On Reddit - A screenshot of a Reddit post asking for Supermetrics alternatives.\">As an agency owner, you'll want a platform you know you can rely on years from now— and 100% price increases won't help with that.\u003C/p>\u003Ch2>Which Supermetrics Plan Is Best for You?\u003C/h2>\u003Cp>Now that I’ve explained Supermetrics’ pricing plans, the question is:\u003C/p>\u003Cp>\u003Ci>Which one should you choose (or is there an alternative with clearer pricing)? \u003C/i>\u003C/p>\u003Cp>If you choose Supermetrics, here’s what I recommend:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter plan - starts from $37/month: \u003C/strong>Best for small agencies looking to get started with data consolidation. \u003C/li>\u003Cli>\u003Cstrong>Growth plan - starts from $199/month:\u003C/strong> Best for mid-size teams that require more data and automation.\u003C/li>\u003Cli>\u003Cstrong>Pro plan - starts from $499/month:\u003C/strong> Best for mid-size teams and small enterprises that need hourly data refreshes and better integrations.\u003C/li>\u003Cli>\u003Cstrong>Business plan - based on a custom quotation:\u003C/strong> Best for enterprises requiring unlimited data sources and team collaboration features.\u003C/li>\u003C/ul>\u003Cp>For the most part, if you only need raw data connectors, Supermetrics can be a good choice.\u003C/p>\u003Cp>But if you need more than just data consolidation (like data visualization and reporting), Supermetrics is not the best solution.\u003C/p>\u003Cp>Supermetrics doesn’t have its own \u003Ca href=\"https://whatagraph.com/blog/articles/data-visualization-tools\">data visualization dashboard,\u003C/a> so you have to use an external tool like Looker Studio to visualize data – and this is where connectors break and reports become unreliable.\u003C/p>\u003Cp>If you need data connections, visualizations, and transfers, an all-in-one marketing intelligence platform like \u003Ca href=\"https://whatagraph.com\">Whatagraph\u003C/a> is a better investment. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/instant_Insights_e29e2fbb16.png\" alt=\"Instant Insights - Dashboard view showing report sources and campaign results metrics.\">\u003C/p>\u003Cp>With Whatagraph’s all-in-one platform, you simply \u003Ca href=\"https://whatagraph.com/integrations\">connect all your channels\u003C/a> and can start visualizing data right away—no extra tools needed.\u003C/p>\u003Cp>This means:\u003C/p>\u003Cp>✅ There are no connection issues. Your data flows in seamlessly from your source platform (e.g. Google Ads) to Whatagraph. \u003C/p>\u003Cp>✅ Your data is safe, secure, and organized on one platform.\u003C/p>\u003Cp>✅ You don’t need to jump from one marketing platform to another.\u003C/p>\u003Cp>✅ You don’t need to bother your accounting team with different invoices—just one invoice and done. \u003C/p>\u003Ch2>Supermetrics vs. Whatagraph Pricing\u003C/h2>\u003Cp>While Supermetrics offers pay-per-destination pricing with different add-on costs, Whatagraph offers transparent, all-in-one pricing based on the number of source credits.\u003C/p>\u003Cp>You can use the source credits to connect data sources, send data to warehouses, and blend cross-channel data together. \u003C/p>\u003Cp>Whatagraph’s fixed pricing model means agencies know exactly what they’re paying for. The pricing includes:\u003C/p>\u003Cul>\u003Cli>ALL integrations and channels (55+)\u003C/li>\u003Cli>30-minute consistent data refresh rate\u003C/li>\u003Cli>Unlimited team members and reports\u003C/li>\u003Cli>A dedicated customer success manager\u003C/li>\u003Cli>Instant, human live chat that operates 18/5\u003C/li>\u003Cli>100+ marketing report templates\u003C/li>\u003C/ul>\u003Cp>For more differences between Supermetrics and Whatagraph pricing, see the below overview table:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Feature\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Supermetrics\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Whatagraph\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing Model\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Pay per destination\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Fixed, all-in-one pricing\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Ease of Use\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Requires setup & API\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Plug-and-play, easy setup\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data Visualization\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">No built-in dashboards\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Fully customizable reports\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>White-Labeling\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">No\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Yes, with client branding\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Integrations\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">100+\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">55+ but fully managed (we're also adding new integrations every month)\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you want a data transfer and reporting tool with fully transparent pricing, we suggest \u003Ca href=\"https://whatagraph.com/alternatives/supermetrics\">switching from Supermetrics to Whatagraph\u003C/a>.\u003C/p>\u003Ch2>Final Verdict – Is Supermetrics Worth It?\u003C/h2>\u003Cp>So, is Supermetrics worth the money?\u003C/p>\u003Cp>My opinion is if you’re a small team using Supermetrics just to gather data and ship it to platforms like Looker Studio, the pricing plans can be worth it.\u003C/p>\u003Cp>If you’re looking to do anything more than that, such as creating reports, Supermetrics is not the best fit. The platform lacks tools for creating white-label reports and does not support exporting, such as sharing links or downloading PDFs.\u003C/p>\u003Cp>This means you would need to use a third-party data visualization tool along with Supermetrics to collect and report on your data fully. And then, we’ve seen that Supermetrics’ connectors break frequently when shipping your data to a reporting tool like Looker Studio.\u003C/p>\u003Cp>Alternatively, you can select Whatagraph’s all-in-one marketing data platform from the get-go. Whatagraph makes it incredibly easy to collect, visualize, monitor, and report on your marketing data.\u003C/p>\u003Cp>Unlike Supermetrics, Whatagraph covers the entire data journey on one platform—from data connections and transformations to visualizations and data transfers.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan and product walkthrough, designed just for you.\u003C/p>","2023-03-06T15:24:43.820Z","2025-05-20T16:57:21.960Z","2023-03-06T15:41:49.715Z","2025-03-27",{"id":424,"name":425,"alternativeText":426,"caption":31,"width":427,"height":428,"formats":429,"hash":437,"ext":292,"mime":293,"size":438,"url":439,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":440,"updatedAt":441},14164,"Supermetrics Pricing.png","Supermetrics Pricing - A comparison of three pricing plans, Starter, Growth and Pro.",1880,1058,{"thumbnail":430},{"ext":292,"url":431,"hash":432,"mime":293,"name":433,"path":31,"size":434,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Supermetrics_Pricing_463b6ee63f.png","thumbnail_Supermetrics_Pricing_463b6ee63f","thumbnail_Supermetrics Pricing.png",27.61,245,138,"Supermetrics_Pricing_463b6ee63f",141.54,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Pricing_463b6ee63f.png","2025-03-27T10:26:16.052Z","2025-03-27T10:26:19.085Z",{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2025-06-04T14:37:57.786Z","2023-05-18T13:29:41.243Z",[450],{"id":105,"tagName":451,"slug":452,"createdAt":453,"updatedAt":453},"Supermetrics","supermetrics","2024-09-02T08:03:02.660Z",{"id":455,"name":456,"about":457,"email":31,"createdAt":458,"updatedAt":459,"publishedAt":460,"slug":461,"linkedin_url":462,"avatar":463},137,"Elmeri Palokangas","Elmeri is a content strategist and writer helping SaaS firms scale up with long and short-form content. He has written dozens of SEO- and conversion-optimized blog articles for SaaS brands like Atera, Cognism, Scribe, Drip, QuickMail, Time Doctor, and TechnologyAdvice. When he's not working, he's off exploring Switzerland's stunning mountains.","2025-03-02T13:20:25.504Z","2025-06-10T14:40:34.626Z","2025-03-02T13:21:29.639Z","elmeri-palokangas","https://www.linkedin.com/in/elmeri-palokangas-368568184/",{"id":464,"name":465,"alternativeText":466,"caption":31,"width":467,"height":467,"formats":468,"hash":477,"ext":470,"mime":473,"size":478,"url":479,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":480,"updatedAt":481},13967,"Elmeri.jpg","Elmeri - Portrait of a fair-haired man smiling in front of trees. He's wearing a gray sweater.",703,{"thumbnail":469},{"ext":470,"url":471,"hash":472,"mime":473,"name":474,"path":31,"size":475,"width":476,"height":476},".jpg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Elmeri_bba5a7a80b.jpg","thumbnail_Elmeri_bba5a7a80b","image/jpeg","thumbnail_Elmeri.jpg",6.05,156,"Elmeri_bba5a7a80b",121.51,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Elmeri_bba5a7a80b.jpg","2025-03-02T13:17:34.899Z","2025-03-02T13:17:37.200Z",{"id":483,"metaTitle":415,"metaDescription":484,"addNoIndex":31,"canonicalURL":31,"metaImage":485},1641,"At first glance, Supermetrics pricing is very competitive and affordable. But what does the fine print say?",{"id":424,"name":425,"alternativeText":426,"caption":31,"width":427,"height":428,"formats":486,"hash":437,"ext":292,"mime":293,"size":438,"url":439,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":440,"updatedAt":441},{"thumbnail":487},{"ext":292,"url":431,"hash":432,"mime":293,"name":433,"path":31,"size":434,"width":435,"height":436},{"id":489,"description":31,"items":490},352,[491,495,499,503,507,511,515],{"id":492,"question":493,"answer":494},1349,"What is Supermetrics?","\u003Cp>Supermetrics is a data integration and reporting tool that allows users to consolidate data from multiple sources and load them to a destination such as a spreadsheet, \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-warehouse\">data warehouse\u003C/a> or data lake. \u003C/p>",{"id":496,"question":497,"answer":498},1350,"Is Supermetrics free to use?","\u003Cp>No, Supermetrics is not free. While it does offer a 14-day trial for new users, all ongoing usage requires a paid subscription. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Pricing starts at \u003Cstrong>$37/month per data destination\u003C/strong>, with additional costs for users, data sources, and ad accounts. There’s no freemium version available—so once the trial ends, you’ll need to pick a plan to continue.\u003C/p>",{"id":500,"question":501,"answer":502},1351,"What are the different pricing plans for Supermetrics?","\u003Cp>Supermetrics offers \u003Cstrong>four main pricing tiers\u003C/strong>, each tied to a specific data destination (like Google Sheets or Looker Studio):\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Starter – $37/month\u003C/strong>: Includes 1 user, 3 data sources, weekly data refresh.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Growth – $199/month\u003C/strong>: Includes 2 users, 7 data sources, daily refresh.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Pro – $499/month\u003C/strong>: Includes 3 users, 10 data sources, hourly refresh.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Business – Custom pricing\u003C/strong>: Tailored for enterprises needing on-demand data updates, unlimited users, and access to all data sources.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Each plan is priced per destination, meaning you’ll need a separate subscription if you want to pull data into multiple tools (e.g., Looker Studio \u003Ci>and\u003C/i> Excel).\u003C/p>",{"id":504,"question":505,"answer":506},1352,"Is Supermetrics worth it?","\u003Cp>It depends on what you're looking for. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Supermetrics works well if your main goal is to move raw marketing data from one platform to another. \u003C/p>\u003Cp> \u003C/p>\u003Cp>But for agencies that need stable connections, reliable data refresh rates, and reporting features, Supermetrics can fall short. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Many users find the pay-per-destination model too limiting, especially when costs rise quickly with each add-on. \u003C/p>\u003Cp> \u003C/p>\u003Cp>If you’re looking for a fully integrated reporting solution, opt for a tool like Whatagraph.\u003C/p>",{"id":508,"question":509,"answer":510},1353,"Are users happy with Supermetrics pricing?","\u003Cp>In general, no. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Most user reviews highlight the complexity and unpredictability of Supermetrics' pricing. \u003C/p>\u003Cp> \u003C/p>\u003Cp>You’re charged separately for each data destination, and once you start adding users, ad accounts, and data sources, the costs can snowball. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Agencies often mention that their invoices double or triple unexpectedly, making budget planning a challenge. The most common complaint? “It’s expensive for what you get.”\u003C/p>",{"id":512,"question":513,"answer":514},1354,"How does Supermetrics pricing compare to its competitors?","\u003Cp>Supermetrics uses a pay-per-destination pricing model, which quickly becomes expensive if you’re using multiple platforms.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Competitors like Whatagraph offer fixed, all-in-one pricing that includes all integrations, unlimited users, and white-labeled reporting features—without surprise add-ons. \u003C/p>\u003Cp> \u003C/p>\u003Cp>In short: Supermetrics is more flexible for basic data transfers, but alternatives offer better value for end-to-end reporting workflows.\u003C/p>",{"id":516,"question":517,"answer":518},1355,"How does Supermetrics' pricing structure work?","\u003Cp>Supermetrics pricing is built around a \u003Cstrong>modular model\u003C/strong>, where you pay based on:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>The number of \u003Cstrong>data destinations\u003C/strong> (each is a separate subscription)\u003C/li>\u003Cli>The number of \u003Cstrong>users\u003C/strong> ($37–$124/month per extra user)\u003C/li>\u003Cli>The number of \u003Cstrong>data sources\u003C/strong> (starting at $37/month each)\u003C/li>\u003Cli>The number of \u003Cstrong>ad accounts\u003C/strong> ($13/month each)\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>You’ll also encounter additional charges for features like Supermetrics Charts or API access. The more your needs grow, the higher the monthly bill climbs—often unpredictably.\u003C/p>","\u003Cp>\u003Ca href=\"/blog/articles/what-is-supermetrics\">Supermetrics\u003C/a> acts as the “middleman” of data. It pulls data from platforms like Facebook and Google Analytics 4 and passes it to third-party tools like \u003Ca href=\"/blog/articles/google-data-studio-review\">Looker Studio\u003C/a>.\u003C/p>\u003Cp>Its pricing is based on pay-per-destination—and different add-on fees (such as extra data sources) 2x the total cost. This is a big concern for agencies that need predictable, stable costs to stay profitable. \u003C/p>\u003Cp>So, I’ve put together this guide to help you better understand Supermetrics pricing and judge whether it’s the right fit for you. \u003C/p>\u003Cp>Here, you’ll find:\u003C/p>\u003Cul>\u003Cli>The different Supermetrics plans & pricing structures explained\u003C/li>\u003Cli>My thoughts on Supermetrics' add-on costs & hidden fees\u003C/li>\u003Cli>Supermetrics pricing compared to its competitors\u003C/li>\u003C/ul>\u003Ch2 id=\"supermetrics-pricing-explained-structure-factors\">Supermetrics Pricing Explained (Structure & Factors)\u003C/h2>\u003Cp>The basic concept you need to know is that Supermetrics pricing depends on the data destination you want to move your data to (e.g. Looker Studio and Google Sheets).\u003C/p>\u003Cp>So, for example, if you want to move data to both Looker Studio and \u003Ca href=\"/blog/articles/google-bigquery\">BigQuery\u003C/a>, you pay for separate plans for each. \u003C/p>\u003Cp>Supermetrics standard pricing plans range from $37 to $499/month per data destination. For reference, here is Supermetrics’ pricing for Looker Studio:\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png\" srcset=\"https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png?width=350 350w, https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png?width=700 700w, https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png?width=420 440w, https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png?width=840 880w, https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png?width=768 768w, https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png?width=1536 1536w, https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png?width=992 992w, https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png?width=1984 1984w, https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png?width=600 1200w, https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png?width=1200 2400w, https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png?width=720 1440w, https://media.whatagraph.com/Supermetrics_pricing_breakdown_638003ee93.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Supermetrics Pricing Breakdown - Pricing table with four plans: Starter, Growth, Pro, and Business.\">Each plan contains a set number of data sources, users, accounts, and data refreshes. If you exceed your plan limits (which can happen quite easily), you’ll need to pay extra: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Data destinations:\u003C/strong> Each additional data destination costs a minimum of $187/month.\u003C/li>\u003Cli>\u003Cstrong>Users: \u003C/strong>The cost for each new user account is between $37 and $124/month for the standard plans.\u003C/li>\u003Cli>\u003Cstrong>Data sources:\u003C/strong> Data sources refer to the platforms from which you pull data (e.g., Facebook ads). Each additional data source costs $37/month.\u003C/li>\u003Cli>\u003Cstrong>Ad accounts:\u003C/strong> If you need to pull data from additional ad accounts, there is an extra cost of $13/month per ad account involved.\u003C/li>\u003Cli>\u003Cstrong>Supermetrics Charts:\u003C/strong> To extend Looker Studio’s visualization capabilities, a Charts add-on is available starting from $124/month. \u003C/li>\u003C/ul>\u003Cp>Supermetrics' key selling point is that there are no data volume fees.  This means you're not charged based on how much data you move but based on how many destinations you transfer data to.\u003C/p>\u003Cp>Even so, I find it hard to deny that the many add-ons and separate plans for each data destination can drive up the price substantially.\u003C/p>\u003Cp>In fact, the biggest “con” of Supermetrics on G2.com is that it’s expensive. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png\" srcset=\"https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png?width=350 350w, https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png?width=700 700w, https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png?width=420 440w, https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png?width=840 880w, https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png?width=768 768w, https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png?width=1536 1536w, https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png?width=992 992w, https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png?width=1984 1984w, https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png?width=600 1200w, https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png?width=1200 2400w, https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png?width=720 1440w, https://media.whatagraph.com/Supermetrics_reviews_Expensive_e0c7909341.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Supermetrics Reviews - List of cons with \">\u003Cbr>This Capterra review also summarizes the general sentiment around pricing perfectly: \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png\" srcset=\"https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png?width=350 350w, https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png?width=700 700w, https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png?width=420 440w, https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png?width=840 880w, https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png?width=768 768w, https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png?width=1536 1536w, https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png?width=992 992w, https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png?width=1984 1984w, https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png?width=600 1200w, https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png?width=1200 2400w, https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png?width=720 1440w, https://media.whatagraph.com/Supermetrics_review_expensive_2_df7d5eef03.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Supermetrics Review - Text describing the cons of Supermetrics.\">But what’s more concerning is, Supermetrics’ connectors break often, and you’ll need to either:\u003C/p>\u003Col>\u003Cli>Waste time manually reconnecting the data sources \u003C/li>\u003Cli>Contact their customer support team and wait for the issues to be fixed\u003C/li>\u003C/ol>\u003Cp>This is what we hear most from our customers who previously used Supermetrics and Looker Studio, and what we see on \u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-8832727\" target=\"_blank\" rel=\"noopener noreferrer\">G2 reviews\u003C/a> as well:\u003Cbr>\u003Cimg src=\"https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png\" srcset=\"https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png?width=350 350w, https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png?width=700 700w, https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png?width=420 440w, https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png?width=840 880w, https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png?width=768 768w, https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png?width=1536 1536w, https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png?width=992 992w, https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png?width=1984 1984w, https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png?width=600 1200w, https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png?width=1200 2400w, https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png?width=720 1440w, https://media.whatagraph.com/Supermetrics_review_connection_issues_c700b04c5f.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Supermetrics review - connection issues.png\">In fact, connector issues are so common that it’s the second-biggest con of Supermetrics:\u003Cbr>\u003Cimg src=\"https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png\" srcset=\"https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png?width=350 350w, https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png?width=700 700w, https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png?width=420 440w, https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png?width=840 880w, https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png?width=768 768w, https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png?width=1536 1536w, https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png?width=992 992w, https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png?width=1984 1984w, https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png?width=600 1200w, https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png?width=1200 2400w, https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png?width=720 1440w, https://media.whatagraph.com/Supermetrics_reveiw_connection_issues_2_d5aaa86d8e.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Supermetrics Review - A list of cons about a product or service, showing issues and counts.\">This is a huge deal-breaker for most agencies because when connectors break, the data on your reports becomes inaccurate, and clients lose trust in them. \u003C/p>\u003Cp>The unpredictable pricing and connection issues are the biggest reasons why agencies and teams are looking for \u003Ca href=\"/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a> that are stable, seamless, and offer more bang for your buck. \u003C/p>\u003Cp>But before we get ahead of ourselves, let's look at the different pricing plans available on Supermetrics.\u003C/p>\u003Ch2 id=\"supermetrics-pricing-breakdown\">Supermetrics Pricing Breakdown\u003C/h2>\u003Cp>In total, Supermetrics offers 15 pricing packages, 4 of which are publicly listed and 11 of which are based on a custom quotation.\u003C/p>\u003Cp>You can pay monthly or annually, and you'll receive a 20% discount if you pay annually.\u003C/p>\u003Cp>Each data destination comes with a different pricing package, so I've explained all of them below in simple overview tables.\u003C/p>\u003Ch3 id=\"supermetrics-pricing-with-google-sheets\">Supermetrics Pricing with Google Sheets\u003C/h3>\u003Cp>Supermetrics lets you pull data from different sources into Google Sheets. The pricing plans for it start at $37/month and go up to $499/month.\u003C/p>\u003Cp>Below is an overview table for all of the Supermetrics pricing plans for Google Sheets:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Accounts\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data refresh\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Starter\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">1 user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Weekly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Growth\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$199/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">2 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Daily\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$499/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Hourly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom user limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom account limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Select from all data sources\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">On-demand\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Outside of the basic plans, Supermetrics also offers a Business plan, which is priced on a custom quote basis.\u003C/p>\u003Ch3 id=\"supermetrics-pricing-with-looker-studio\">Supermetrics Pricing with Looker Studio\u003C/h3>\u003Cp>Supermetrics standard pricing plans for Looker Studio range from $37 to $499/month.\u003C/p>\u003Cp>For a summary of each plan, see my overview table below:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Accounts\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data refresh\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Starter\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">1 user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Weekly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Growth\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$199/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">2 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Daily\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$499/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Hourly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom user limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom account limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Select from all data sources\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">On-demand\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch3 id=\"supermetrics-pricing-with-power-bi\">\u003Cbr>Supermetrics Pricing with Power BI\u003C/h3>\u003Cp>Supermetrics offers three standard pricing plans for Power BI, ranging from $37/month to $499/month. The Business plan is based on a custom quotation.\u003C/p>\u003Cp>Here is what each plan involves:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Accounts\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data refresh\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Starter\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">1 user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Weekly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Growth\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$199/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">2 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Daily\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$499/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Hourly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom user limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom account limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Select from all data sources\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">On-demand\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch3 id=\"supermetrics-pricing-with-microsoft-excel\">Supermetrics Pricing with Microsoft Excel\u003C/h3>\u003Cp>Like for the other plans, Supermetrics pricing for Microsoft Excel ranges from $37 to $499/month for the standard plans.\u003C/p>\u003Cp>Each plan includes the following:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Accounts\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data refresh\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Starter\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">1 user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Weekly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Growth\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$199/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">2 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Daily\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$499/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3 users\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 accounts\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10 data sources of your choice\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Hourly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom user limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom account limit\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Select from all data sources\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">On-demand\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch3 id=\"supermetrics-add-ons-pricing\">Supermetrics Add-Ons Pricing\u003C/h3>\u003Cp>For an additional cost, Supermetrics lets you add extra seats, data sources, ad accounts, and destinations for their pricing plans.\u003C/p>\u003Cp>The add-on prices are as follows:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing plan add-ons\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Destinations\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Ad accounts\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Supermetrics Charts\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Starter\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Not available\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month for each new user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month for each extra data source\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$13/month for each extra ad account\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Not available\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Growth\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$187/month for each extra destination\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$124/month for each new user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month for each extra data source\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$13/month for each extra ad account\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$124/month\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$187/month for each extra destination\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$124/month for each new user\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$37/month for each extra data source\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$13/month for each extra ad account\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$124/month\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Each plan has a limit on the number of add-ons you can add. \u003C/p>\u003Cp>For example, the Starter plan lets you add three extra users, the Growth plan lets you add five extra users, and the Pro plan lets you add five extra users.\u003C/p>\u003Ch3 id=\"supermetrics-api-pricing\">Supermetrics API Pricing\u003C/h3>\u003Cp>Supermetrics API lets you pull data from third-party platforms like Shopify and HubSpot. Supermetrics offers separate pricing for its API, and you must contact its sales team for a custom plan. There is no public information on the pricing or what it includes.\u003C/p>\u003Ch3 id=\"supermetrics-pricing-with-other-data-sources\">Supermetrics Pricing with Other Data Sources\u003C/h3>\u003Cp>In addition to the above pricing packages, Supermetrics integrates with 10 other data sources, but the prices are based on a custom quotation:\u003C/p>\u003Cul>\u003Cli>Google BigQuery\u003C/li>\u003Cli>Azure Synapse \u003C/li>\u003Cli>Azure Storage\u003C/li>\u003Cli>Google Cloud StorageAmazon Redshift \u003C/li>\u003Cli>Amazon S3\u003C/li>\u003Cli>Snowflake\u003C/li>\u003Cli>Google AlloyDB\u003C/li>\u003Cli>Azure SQL Database\u003C/li>\u003Cli>SFTP\u003C/li>\u003C/ul>\u003Ch2 id=\"hidden-costs-pricing-considerations\">Hidden Costs & Pricing Considerations\u003C/h2>\u003Cp>Supermetrics charges based on data destinations, number of users and ad accounts, and API refresh rates.\u003C/p>\u003Cp>With so many variables, it’s no surprise that many users find Supermetrics’ pricing complex and expensive. And I completely get that.\u003C/p>\u003Cp>The price rises exponentially as you add more users and sources, which is a common complaint among customers. \u003C/p>\u003Cp>One \u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-8695138\" target=\"_blank\" rel=\"noopener noreferrer\">G2 user\u003C/a> put it this way, \u003Ci>“The price… pretty sure that is the one common denominator with everyone using or having used Supermetrics.”\u003C/i>\u003Cbr>\u003Cbr>\u003Cimg src=\"https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png\" srcset=\"https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png?width=350 350w, https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png?width=700 700w, https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png?width=420 440w, https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png?width=840 880w, https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png?width=768 768w, https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png?width=1536 1536w, https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png?width=992 992w, https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png?width=1984 1984w, https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png?width=600 1200w, https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png?width=1200 2400w, https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png?width=720 1440w, https://media.whatagraph.com/Supermetrics_review_pricing_971db5f7a4.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Supermetrics Review - Question about what someone dislikes about Supermetrics, mentioning the price.\">For example, the Starter plan only includes one user seat and the price doubles for one additional seat. \u003C/p>\u003Cp>Then, for every additional data source, you'll pay $37 per month. When you start adding up other Supermetrics costs, such as add-ons, it becomes clear that it isn't affordable.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png\" srcset=\"https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png?width=350 350w, https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png?width=700 700w, https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png?width=420 440w, https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png?width=840 880w, https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png?width=768 768w, https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png?width=1536 1536w, https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png?width=992 992w, https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png?width=1984 1984w, https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png?width=600 1200w, https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png?width=1200 2400w, https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png?width=720 1440w, https://media.whatagraph.com/Supermetrics_pricing_plans_811fbbfb43.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Supermetrics Pricing Plans - Pricing table with four plans: Starter, Growth, Pro, and Business.\">Many users are also forced to upgrade to more expensive plans because the data refreshes only once every week or day in the Starter and Growth plans:\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png\" srcset=\"https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png?width=350 350w, https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png?width=700 700w, https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png?width=420 440w, https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png?width=840 880w, https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png?width=768 768w, https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png?width=1536 1536w, https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png?width=992 992w, https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png?width=1984 1984w, https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png?width=600 1200w, https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png?width=1200 2400w, https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png?width=720 1440w, https://media.whatagraph.com/Supermetrics_pricing_plan_automated_data_refresh_068e8e5c15.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Supermetrics pricing plan automated data refresh - Pricing plans comparison table with weekly, daily, hourly, and on-demand options.\">\u003Cbr>For agencies that rely on \u003Ca href=\"/blog/articles/benefits-of-real-time-reporting\">real-time data\u003C/a>, the lack of it is a significant drawback—especially because alternatives like Whatagraph guarantee a 30-minute data refresh rate.\u003C/p>\u003Cp>Another complaint from customers is Supermetrics’ price increases. One \u003Ca href=\"https://www.reddit.com/r/PPC/comments/ulqevd/good_supermetrics_alternative_on_agency_level\" target=\"_blank\" rel=\"noopener noreferrer\">agency owner on Reddit\u003C/a> mentioned that their subscription cost doubled during their use:\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png\" srcset=\"https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png?width=350 350w, https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png?width=700 700w, https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png?width=420 440w, https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png?width=840 880w, https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png?width=768 768w, https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png?width=1536 1536w, https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png?width=992 992w, https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png?width=1984 1984w, https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png?width=600 1200w, https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png?width=1200 2400w, https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png?width=720 1440w, https://media.whatagraph.com/Supermetrics_alternative_on_Reddit_d547c11121.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Supermetrics Alternative On Reddit - A screenshot of a Reddit post asking for Supermetrics alternatives.\">As an agency owner, you'll want a platform you know you can rely on years from now— and 100% price increases won't help with that.\u003C/p>\u003Ch2 id=\"which-supermetrics-plan-is-best-for-you\">Which Supermetrics Plan Is Best for You?\u003C/h2>\u003Cp>Now that I’ve explained Supermetrics’ pricing plans, the question is:\u003C/p>\u003Cp>\u003Ci>Which one should you choose (or is there an alternative with clearer pricing)? \u003C/i>\u003C/p>\u003Cp>If you choose Supermetrics, here’s what I recommend:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter plan - starts from $37/month: \u003C/strong>Best for small agencies looking to get started with data consolidation. \u003C/li>\u003Cli>\u003Cstrong>Growth plan - starts from $199/month:\u003C/strong> Best for mid-size teams that require more data and automation.\u003C/li>\u003Cli>\u003Cstrong>Pro plan - starts from $499/month:\u003C/strong> Best for mid-size teams and small enterprises that need hourly data refreshes and better integrations.\u003C/li>\u003Cli>\u003Cstrong>Business plan - based on a custom quotation:\u003C/strong> Best for enterprises requiring unlimited data sources and team collaboration features.\u003C/li>\u003C/ul>\u003Cp>For the most part, if you only need raw data connectors, Supermetrics can be a good choice.\u003C/p>\u003Cp>But if you need more than just data consolidation (like data visualization and reporting), Supermetrics is not the best solution.\u003C/p>\u003Cp>Supermetrics doesn’t have its own \u003Ca href=\"/blog/articles/data-visualization-tools\">data visualization dashboard,\u003C/a> so you have to use an external tool like Looker Studio to visualize data – and this is where connectors break and reports become unreliable.\u003C/p>\u003Cp>If you need data connections, visualizations, and transfers, an all-in-one marketing intelligence platform like \u003Ca href=\"https://whatagraph.com\">Whatagraph\u003C/a> is a better investment. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/instant_Insights_e29e2fbb16.png\" srcset=\"https://media.whatagraph.com/instant_Insights_e29e2fbb16.png?width=350 350w, https://media.whatagraph.com/instant_Insights_e29e2fbb16.png?width=700 700w, https://media.whatagraph.com/instant_Insights_e29e2fbb16.png?width=420 440w, https://media.whatagraph.com/instant_Insights_e29e2fbb16.png?width=840 880w, https://media.whatagraph.com/instant_Insights_e29e2fbb16.png?width=768 768w, https://media.whatagraph.com/instant_Insights_e29e2fbb16.png?width=1536 1536w, https://media.whatagraph.com/instant_Insights_e29e2fbb16.png?width=992 992w, https://media.whatagraph.com/instant_Insights_e29e2fbb16.png?width=1984 1984w, https://media.whatagraph.com/instant_Insights_e29e2fbb16.png?width=600 1200w, https://media.whatagraph.com/instant_Insights_e29e2fbb16.png?width=1200 2400w, https://media.whatagraph.com/instant_Insights_e29e2fbb16.png?width=720 1440w, https://media.whatagraph.com/instant_Insights_e29e2fbb16.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Instant Insights - Dashboard view showing report sources and campaign results metrics.\">\u003C/p>\u003Cp>With Whatagraph’s all-in-one platform, you simply \u003Ca href=\"/integrations\">connect all your channels\u003C/a> and can start visualizing data right away—no extra tools needed.\u003C/p>\u003Cp>This means:\u003C/p>\u003Cp>✅ There are no connection issues. Your data flows in seamlessly from your source platform (e.g. Google Ads) to Whatagraph. \u003C/p>\u003Cp>✅ Your data is safe, secure, and organized on one platform.\u003C/p>\u003Cp>✅ You don’t need to jump from one marketing platform to another.\u003C/p>\u003Cp>✅ You don’t need to bother your accounting team with different invoices—just one invoice and done. \u003C/p>\u003Ch2 id=\"supermetrics-vs-whatagraph-pricing\">Supermetrics vs. Whatagraph Pricing\u003C/h2>\u003Cp>While Supermetrics offers pay-per-destination pricing with different add-on costs, Whatagraph offers transparent, all-in-one pricing based on the number of source credits.\u003C/p>\u003Cp>You can use the source credits to connect data sources, send data to warehouses, and blend cross-channel data together. \u003C/p>\u003Cp>Whatagraph’s fixed pricing model means agencies know exactly what they’re paying for. The pricing includes:\u003C/p>\u003Cul>\u003Cli>ALL integrations and channels (55+)\u003C/li>\u003Cli>30-minute consistent data refresh rate\u003C/li>\u003Cli>Unlimited team members and reports\u003C/li>\u003Cli>A dedicated customer success manager\u003C/li>\u003Cli>Instant, human live chat that operates 18/5\u003C/li>\u003Cli>100+ marketing report templates\u003C/li>\u003C/ul>\u003Cp>For more differences between Supermetrics and Whatagraph pricing, see the below overview table:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Feature\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Supermetrics\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Whatagraph\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing Model\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Pay per destination\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Fixed, all-in-one pricing\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Ease of Use\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Requires setup & API\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Plug-and-play, easy setup\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data Visualization\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">No built-in dashboards\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Fully customizable reports\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>White-Labeling\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">No\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Yes, with client branding\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Integrations\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">100+\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">55+ but fully managed (we're also adding new integrations every month)\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>If you want a data transfer and reporting tool with fully transparent pricing, we suggest \u003Ca href=\"/alternatives/supermetrics\">switching from Supermetrics to Whatagraph\u003C/a>.\u003C/p>\u003Ch2 id=\"final-verdict-is-supermetrics-worth-it\">Final Verdict – Is Supermetrics Worth It?\u003C/h2>\u003Cp>So, is Supermetrics worth the money?\u003C/p>\u003Cp>My opinion is if you’re a small team using Supermetrics just to gather data and ship it to platforms like Looker Studio, the pricing plans can be worth it.\u003C/p>\u003Cp>If you’re looking to do anything more than that, such as creating reports, Supermetrics is not the best fit. The platform lacks tools for creating white-label reports and does not support exporting, such as sharing links or downloading PDFs.\u003C/p>\u003Cp>This means you would need to use a third-party data visualization tool along with Supermetrics to collect and report on your data fully. And then, we’ve seen that Supermetrics’ connectors break frequently when shipping your data to a reporting tool like Looker Studio.\u003C/p>\u003Cp>Alternatively, you can select Whatagraph’s all-in-one marketing data platform from the get-go. Whatagraph makes it incredibly easy to collect, visualize, monitor, and report on your marketing data.\u003C/p>\u003Cp>Unlike Supermetrics, Whatagraph covers the entire data journey on one platform—from data connections and transformations to visualizations and data transfers.\u003C/p>\u003Cp>\u003Ca href=\"/book-a-call\">Reach out to us\u003C/a> for a pricing plan and product walkthrough, designed just for you.\u003C/p>",[521,557,586,613,648],{"id":522,"dateReorder":523,"title":524,"slug":525,"summary":526,"body":527,"read_time":50,"createdAt":528,"updatedAt":529,"publishedAt":530,"errors":31,"table_of_contents":32,"cover_image":531,"author":546,"article_category":556},2256,"2025-08-25","Supermetrics vs Whatagraph: Which is Right for You?","whatagraph-vs-supermetrics","\u003Cp>\u003Cspan style=\"color:#000000;\">If you’re frustrated with manual reporting, you're probably considering using Supermetrics or Whatagraph to solve the headache. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here’s the thing: both of these tools can ease the pain, but the difference is in the nuances of how they do it. \u003C/span>\u003Cbr> \u003C/p>","\u003Cp>But fear not, we’re here to break down both tools in this Supermetrics vs Whatagraph comparison piece. \u003C/p>\u003Cp>You’ll read:\u003C/p>\u003Cul>\u003Cli>Which tool fits your team's technical skill level and workflow\u003C/li>\u003Cli>How their integrations stack up (spoiler: both have solid connector libraries, but stability is a different story)\u003C/li>\u003Cli>Why Supermetrics' \"two-tool workflow\" creates more problems than it solves\u003C/li>\u003Cli>The real costs beyond the sticker price\u003C/li>\u003Cli>Which solution actually saves you time versus adds complexity\u003C/li>\u003C/ul>\u003Ch2>Supermetrics vs Whatagraph: What’s the fundamental difference? \u003C/h2>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_vs_Whatagraph_2_4a843ca3db.png\" alt=\"Supermetrics vs Whatagraph reports - Whatagraph\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/what-is-supermetrics\">Supermetrics\u003C/a> is a data connector—think of it as the \"middleman\" that pulls your marketing data from platforms like Google Analytics 4, Google Ads, Shopify, etc., and ships this data to third-party tools like Looker Studio, spreadsheets, or data warehouses. \u003C/p>\u003Cp>But here's the catch: you can’t create dashboards and reports natively on Supermetrics. You’d need to use a separate business intelligence tool like Tableau or a data visualization tool like Looker Studio. We explained this two-tool setup in detail in this \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics review\u003C/a> piece.\u003C/p>\u003Cp>On the other hand, Whatagraph is an all-in-one marketing intelligence platform. This means it takes care of your entire reporting stack — from data connections to transformations to visualization to insights extraction.\u003C/p>\u003Cp>In a nutshell, here’s what you can do on Whatagraph:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Bring data\u003C/strong> from \u003Ca href=\"https://preview.whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors.\u003C/li>\u003Cli>\u003Cstrong>Easily organize your data\u003C/strong>—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>\u003Cstrong>Ask AI to create reports\u003C/strong> by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://preview.whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>\u003Cstrong>Customize reports\u003C/strong> in seconds by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>\u003Cstrong>Analyze your data \u003C/strong>using granular filters and tags. Spot trends, compare performance, and \u003Ca href=\"https://preview.whatagraph.com/performance-monitoring\">get actionable insights\u003C/a> from your data in seconds.\u003C/li>\u003Cli>\u003Cstrong>Share reports\u003C/strong> with clients or C-Suite as live links, PDFs, Excel spreadsheets, or automated emails. \u003C/li>\u003Cli>\u003Cstrong>Automatically transfer your data\u003C/strong> to \u003Ca href=\"https://preview.whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> data warehouse or \u003Ca href=\"https://preview.whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/cRRlzVRm6W8?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/cRRlzVRm6W8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Here’s a feature comparison of the two tools:\u003C/p>\u003Cfigure class=\"table\" style=\"float:left;\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">\u003Cstrong>Platform\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">\u003Cstrong>Whatagraph\u003C/strong>\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">\u003Cstrong>Supermetrics\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Core offering\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">All-in-one marketing intelligence platform\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Data connector\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Ease of Use (Self-Service BI)\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Easy – Intuitive drag-and-drop UI.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Hard – requires analytics know-how (no UI).\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Connectors (Out-of-the-box)\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">55+ native (+Fivetran)\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">130+\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Custom API\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – custom API connector & Google Sheets/BigQuery inputs.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – but on Business plan only.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Data Blending\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – join data from multiple sources easily.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Limited – in-platform guidance on execution is limited.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Custom Metrics\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – create custom metrics & dimensions code-free.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">No – Supermetrics is purely a data pipeline.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Custom Reports\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – fully custom dashboards & reports.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">No – No real reporting; requires an external BI tool for all customization and branding.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Campaign Monitoring\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – client campaign performance tracked in dashboards.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">N/A – not a reporting UI.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">White-Label\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – full white-label (custom domain, logo, themes).\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">N/A – no white-label (no client UI).\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Filtering\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – filter by client, campaign, etc.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – filter based on any field in your data source\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Alerts\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – daily/weekly alerts via email/slack.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">No – only issues with data transfers, etc.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Multi-Client\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – designed for agencies (manage multiple clients).\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – connect multiple accounts from different platforms.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">User Roles\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – Admin, Manager, Editor roles.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – Owner, Admin, and other team roles that dictate access.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Auto Sharing\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – schedule email or link sharing.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – scheduled refreshes and email notifications.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Data Export\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">PDF, XLS, link, BigQuery/Looker.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Google Sheets, Looker Studio, and data warehouses.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">AI Insights\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – AI chatbot & summaries, report creation, branded themes.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes - Query Insights, ChatGPT integration + Agentic AI planned.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Support\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Live chat & email (<5 min response), 24/5.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Email support & docs.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Dedicated CSM\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – included on all plans.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – dedicated CSM and premium support on \"Business\" plan.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Security/Compliance\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – ISO 27001, GDPR, SSO, encryption.\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes – GDPR & CCPA, SOC 2 Type II, SSL encryption, 2FA, SSO on higher-tier plans.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Pricing\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">$$ – higher-end (custom quotes ~$5K+/year)\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">$$ – entry-level ~$29/mo annual, but you pay for all extras on top.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Free trial\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">No\u003C/td>\u003Ctd style=\"border:0.6000000000000001pt solid #171e26;padding:0pt 2pt;vertical-align:bottom;\">Yes\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Cp> \u003C/p>\u003Ch3>Who is Supermetrics and Whatagraph for?\u003C/h3>\u003Cp>Generally, \u003Cstrong>Supermetrics is great \u003C/strong>if:\u003C/p>\u003Cp>✔️ You’re a small business or agency.\u003C/p>\u003Cp>✔️ You just want to move data from Google sheets to a free visualization platform like Looker Studio.\u003C/p>\u003Cp>✔️ You only have one or two channels and sources. \u003C/p>\u003Cp>\u003Ci>In this case, Supermetrics is going to be the most cost-effective option for you since the Google sheets integration starts at $29/month, and \u003C/i>\u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-pricing\">\u003Ci>Looker Studio is free\u003C/i>\u003C/a>\u003Ci> for Google-based platforms.\u003C/i>\u003C/p>\u003Cp>✔️ You have the time and resources to manage two different tools (Supermetrics + Looker Studio).\u003C/p>\u003Cp>✔️ You have the patience for Supermetrics connector bugs and slow load times on Looker Studio. \u003C/p>\u003Cp>✔️ You have some previous knowledge around how to build dashboards on Looker Studio—or you’re comfortable hiring an external agency or learning how to build dashboards yourself.\u003C/p>\u003Cp>Whereas, \u003Cstrong>Whatagraph is great\u003C/strong> if:\u003C/p>\u003Cp>✔️ You’re a performance marketer or digital marketing specialist at a medium to large marketing agency or business.\u003C/p>\u003Cp>✔️ You just want to be a marketer and focus on creative and strategic tasks that move the needle for your clients or brand. \u003C/p>\u003Cp>✔️ You want an all-in-one reporting platform that takes care of the entire data journey—from connections to transformations to visualizations and insight extraction. \u003C/p>\u003Cp>✔️ You don’t want to have to “babysit” data connections or learn to use so many different tools.\u003C/p>\u003Cp>✔️ You want accurate and fully-branded reports in seconds without having to deal with codes or technical setups. \u003C/p>\u003Cp>For instance, with \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, you can just tell us what you want and our AI will:\u003C/p>\u003Cul>\u003Cli>Build fully-fleshed out reports for you\u003C/li>\u003Cli>Create and edit individual widgets inside each report\u003C/li>\u003Cli>Style the reports according to your brandbook or prompt\u003C/li>\u003Cli>Write out performance summaries in 18 different languages and four formats based on your actual data—inside of your report\u003C/li>\u003Cli>Give succinct answers to any questions you have about your marketing data \u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/Wi_mj76sTN0?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Wi_mj76sTN0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>This means you don’t need to pretend to be a data scientist—you can just let Whatagraph do the heavy-lifting for you while you focus on what you do best. \u003C/p>\u003Ch2>Feature #1: Data Connectors & Integrations\u003C/h2>\u003Cp>When it comes to raw numbers, both platforms offer impressive connector libraries, but the experience of using them couldn't be more different.\u003C/p>\u003Ch3>Integration Coverage\u003C/h3>\u003Cp>Supermetrics boasts \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">130+ connectors\u003C/a> spanning nine categories: paid advertising (Google Ads, Meta Ads, LinkedIn Ads), social media, SEO tools, email marketing, ecommerce platforms, CRMs, analytics tools, and more niche platforms like Criteo and StackAdapt.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_connector_list_eb1261443e.png\" alt=\"Supermetrics Connector List - Website UI showing Supermetrics connector options.\">\u003C/figure>\u003Cp>The breadth is genuinely impressive—if your marketing stack looks like a giant Jenga tower with dozens of different platforms, there's a good chance Supermetrics has a connector for it.\u003C/p>\u003Cp>Whatagraph offers \u003Ca href=\"https://whatagraph.com/blog/articles/whatagraph-integrations\">55+ out-of-the-box integrations\u003C/a> across similar categories: paid ads, social media, SEO, email marketing, analytics, ecommerce, call tracking, and CRM. While the total number is smaller, Whatagraph focuses on the platforms most agencies and marketing teams actually use daily.\u003C/p>\u003Ch3>Premium tiers and add-ons\u003C/h3>\u003Cp>Here's where things get tricky with Supermetrics. While the 130+ number sounds impressive, not all connectors are created equal:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Tiered access\u003C/strong>: Some \"premium\" or newer connectors are only available on higher-priced plans\u003C/li>\u003Cli>\u003Cstrong>Paid add-ons\u003C/strong>: Specific connectors you assumed were standard actually require an additional fee on top of your subscription\u003C/li>\u003Cli>\u003Cstrong>Early access limitations\u003C/strong>: Several connectors are still in beta, meaning functionality or reliability may vary\u003C/li>\u003C/ul>\u003Cp>For example, Adobe Analytics, Campaign Manager 360, and Salesforce require premium upgrades. Others like Google Ads Keyword Planner and Close CRM are still in early access.\u003C/p>\u003Cp>Whatagraph takes a different approach—all 55+ integrations are fully managed and included in your plan. No premium tiers for basic connectors, no surprise add-on fees.\u003C/p>\u003Ch3>Are the integrations stable? \u003C/h3>\u003Cp>Unfortunately, based on what we hear from ex-Supermetrics users, Supermetrics connections break—a lot. \u003C/p>\u003Cp>These breakages happen during the “connecting” stages—when you're sending data from a source platform (like Google Ads) to Supermetrics, and then to Looker Studio or your chosen BI tool. \u003C/p>\u003Cp>And when these connections break, the data on your dashboard becomes inaccurate, which is one of the biggest reasons why users start looking for \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a>. \u003C/p>\u003Cp>Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\">Achtzehn Grad\u003C/a> agency, experienced this firsthand:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>It's such a pain to reconnect a lot of sources and accounts on Supermetrics—and it takes so much time, which you don't have when you want a quick report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>When these connectors break, you'll either need to manually reconnect them yourself or contact Customer Support and wait.\u003C/p>\u003Cp>\u003Cstrong>Whatagraph's integrations are fully-managed by our engineering team, \u003C/strong>which means there are less chances of them breaking. And if they do break (which rarely happens), we’ll fix them for you—instead of you having to baby-sit the connections yourself. \u003C/p>\u003Cp>And according to data from the past 6 months, our platform has a 99.95% uptime. This means platform-wide outages are very, \u003Ci>very\u003C/i> rare. \u003C/p>\u003Cp>After Tanja switched to Whatagraph, the difference was night and day:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don't have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very, very fast when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>What about data freshness and refresh rates?\u003C/h3>\u003Cp>Supermetrics offers scheduled refreshes, but there are significant limitations straight from their own documentation:\u003C/p>\u003Cul>\u003Cli>Hard limit of 5 scheduled refreshes per file (like a single Google Sheet)\u003C/li>\u003Cli>Total scheduled refreshes per account should stay below 50—having 100+ can cause refreshes to fail\u003C/li>\u003Cli>Google Apps Script limitation means their refresh system can only run for about 6 minutes per account, per hour\u003C/li>\u003C/ul>\u003Cp>Whatagraph offers \u003Cstrong>consistent 30-minute data refresh rates\u003C/strong> across all integrations, data sources, accounts, and pricing plans—no hidden limits or costs.\u003C/p>\u003Ch3>Are there custom data integrations?\u003C/h3>\u003Cp>Both marketing analytics tools offer ways to bring in custom data.\u003C/p>\u003Cp>Supermetrics provides Google Sheets integration and Custom API access, but setting up custom integrations often requires developer resources and technical know-how.\u003C/p>\u003Cp>Whatagraph offers three custom integration options:\u003C/p>\u003Cul>\u003Cli>Google Sheets integration (drag-and-drop simple)\u003C/li>\u003Cli>Custom API access\u003C/li>\u003Cli>Integration requests (80-90% of requested integrations get implemented)\u003C/li>\u003C/ul>\u003Ch2>Feature #2: Data Visualization and Reporting\u003C/h2>\u003Cp>Next, let’s see how Supermetrics and Whatagraph compare when it comes to data visualization and reporting. \u003C/p>\u003Ch3>Supermetrics\u003C/h3>\u003Cp>As we’ve mentioned previously, \u003Cstrong>Supermetrics does not come with native data visualization dashboards. \u003C/strong>\u003C/p>\u003Cp>It’s purely a data pipeline—it pulls data and drops it off. There are no internal dashboards, no drag-and-drop chart builders. If you want to actually \u003Ci>see\u003C/i> your data or create client-ready reports, you're immediately in \"tool two\" territory.\u003C/p>\u003Cp>Most Supermetrics users end up pairing it with Looker Studio (formerly Google Data Studio), but this creates what I like to call the \"two-tool Frankenstein\" workflow.\u003C/p>\u003Cp>Here's what that actually looks like day-to-day:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Step 1:\u003C/strong> Connect your marketing platforms to Supermetrics (sounds easy until connectors randomly break)\u003C/li>\u003Cli>\u003Cstrong>Step 2:\u003C/strong> Ship that data into Looker Studio—if the sync lags or breaks, your charts go blank\u003C/li>\u003Cli>\u003Cstrong>Step 3:\u003C/strong> Build your report in Looker Studio (prepare for another steep learning curve with nested filters, field mismatches, and 15-20 second loading times per widget)\u003C/li>\u003Cli>\u003Cstrong>Step 4:\u003C/strong> Realize something's off in the data—now you're debugging across two platforms\u003C/li>\u003Cli>\u003Cstrong>Step 5:\u003C/strong> Contact support (maybe both teams) and hope you get answers before your client check-in\u003C/li>\u003Cli>\u003Cstrong>Step 6:\u003C/strong> Manually patch the report if needed via Google Sheets workarounds\u003C/li>\u003Cli>\u003Cstrong>Step 7:\u003C/strong> Repeat this chaos across every client and every campaign\u003C/li>\u003C/ul>\u003Cp>Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> agency, lived this nightmare daily. She used to spend over 40 hours per report, plagued by broken filters, mismatched fields, and client-facing errors:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Looker Studio was slow and always breaking. The data wouldn't pull through, or it would pull through incorrectly. It was frustrating, time-consuming, and a constant guessing game.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Apart from the slowness and broken reports, here are more problems with this two-tool set up:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>You're constantly switching tabs.\u003C/strong> Copying IDs, toggling data source settings, re-checking filters, adjusting dimensions—just to get your dashboard to look normal, let alone insightful.\u003C/li>\u003Cli>\u003Cstrong>No seamless UX handoff.\u003C/strong> There's no shared memory between tools. When something breaks, you're left wondering: Is it Supermetrics? Looker Studio? Or the source platform's API?\u003C/li>\u003Cli>\u003Cstrong>Double the support headaches.\u003C/strong> If your GA4 data won't load, is that a Supermetrics problem or a Google problem? You might end up with two platforms' support documentation open just to troubleshoot one report.\u003C/li>\u003Cli>\u003Cstrong>White-labeling limitations.\u003C/strong> Need your logo? Custom fonts? Client brand colors? That's entirely dependent on the second tool's capabilities—and Looker Studio isn't exactly known for stunning design flexibility.\u003C/li>\u003C/ul>\u003Ch3>Whatagraph\u003C/h3>\u003Cp>Whatagraph eliminates this mess by handling everything in one platform.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Native dashboards and reporting:\u003C/strong> Connect your data sources and you can immediately start building reports. No exports, no secondary tools, no broken handoffs.\u003C/li>\u003Cli>\u003Cstrong>AI-powered setup:\u003C/strong> Use \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> to generate reports in seconds. Just tell our AI what you want to track, and it builds the dashboard for you. You can also get AI to create and edit individual widgets, and style the report according to a screenshot of your brandbook or a simple prompt. \u003C/li>\u003Cli>\u003Cstrong>Drag-and-drop simplicity:\u003C/strong> Building reports feels intuitive, not like solving a puzzle. Add widgets, customize layouts, and create professional reports without a technical background.\u003C/li>\u003Cli>\u003Cstrong>True white-labeling:\u003C/strong> Your logo, your agency colors, your custom domain (reports.youragency.com). Even email notifications carry your brand—not ours or Google's.\u003C/li>\u003Cli>\u003Cstrong>Template library:\u003C/strong> Start with pre-built templates for common use cases, then customize from there. No building from scratch every time.\u003C/li>\u003C/ul>\u003Cp>After Kim switched to Whatagraph, she clawed back \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">63 hours every month\u003C/a> from reporting and saw an incredible $9,000 in reported savings per client, each month. She said:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>With Looker Studio, everything was muddled. But Whatagraph has opened up transparency and communication. Whatagraph is now our Bible—both for clients and internal teams.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Feature #3: Data Transformation & ETL\u003C/h2>\u003Cp>For teams that need to manipulate, blend, or transform their marketing data before reporting, the capabilities differ significantly.\u003C/p>\u003Ch3>Supermetrics\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Data blending available, but guidance is limited.\u003C/strong> Supermetrics offers data transformation features, but the in-platform guidance on execution is sparse. You'll see impressive use cases showcased, but minimal help on how to actually execute them unless you upgrade.\u003C/li>\u003Cli>\u003Cstrong>External dependency for complex transformations.\u003C/strong> Since Supermetrics is just a pipeline, any sophisticated data manipulation happens in your destination tool (Looker Studio, BigQuery, etc.). This means learning multiple transformation languages and dealing with the limitations of each platform.\u003C/li>\u003Cli>\u003Cstrong>Storage limitations.\u003C/strong> The basic \"Supermetrics Storage\" is only available on Pro plans and above. Lower-tier users are limited to direct transfers without intermediate storage or processing.\u003C/li>\u003Cli>\u003Cstrong>Manual data blending headaches.\u003C/strong> When you're combining data from Facebook Ads, Google Analytics, and your CRM in Looker Studio, you're managing three separate data sources with different refresh schedules, field naming conventions, and potential sync issues.\u003C/li>\u003C/ul>\u003Ch3>Whatagraph\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Done-for-you data transformation. \u003C/strong>You don’t need complex joins or technical setups to create custom metrics, dimensions, and blends on Whatgraph. You can just describe how you want to organize your data, like grouping campaign names by category or sorting product reviews by language, and Whatagraph’s AI will build it for you automatically.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_bef3bef70a.webp\" alt=\"Whatagraph IQ Dimensions - Prompt to group and label data with Facebook Ads and campaign names.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Smart automation.\u003C/strong> Save all the custom metrics, dimensions, and blends you’ve created and re-use them everywhere. \u003C/li>\u003Cli>\u003Cstrong>Currency and timezone handling.\u003C/strong> Whatagraph handles currency conversions and timezone adjustments across global campaigns. No manual spreadsheet formulas or constant recalculation headaches.\u003C/li>\u003Cli>\u003Cstrong>AI-powered insights.\u003C/strong> Whatagraph doesn't just transform your data—it gives you actionable insights in seconds too. Get our AI to \u003Ca href=\"https://help.whatagraph.com/en/articles/10260602-how-ai-summaries-work-in-text-widgets\">write out performance summaries\u003C/a> inside of your reports in 18 languages and four formats. \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_summary_cf4342d71d.webp\" alt=\"Whatagraph IQ Summary - Text widget showing a summary of Facebook Ads performance.\">\u003C/figure>\u003Cp>Or, ask \u003Ca href=\"https://help.whatagraph.com/en/articles/10357615-whatagraph-iq-chat-instant-data-insights-at-your-fingertips\">Whatagraph IQ chat\u003C/a> any questions you want about your marketing data and it’ll give you actionable insights in seconds. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp\" alt=\"Whatagraph IQ Chatbot - An information card displaying Facebook ad CTR data over several months.\">\u003C/p>\u003Cp>\u003Cstrong>The bottom line:\u003C/strong> Supermetrics requires you to become a data engineer across multiple tools. Whatagraph handles the complex data work so you can focus on insights and client success.\u003C/p>\u003Cp>As Tanja Keglić, Performance Marketer at Achtzehn Grad agency tells us in \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">this case study\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>The biggest reason we chose Whatagraph was because of its holistic approach. We wanted to blend more sources together to see in one overview what's the performance and what we should change or adapt—and Whatagraph made this possible.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Feature #4: Automation and Scheduling\u003C/h2>\u003Cp>Both Supermetrics and Whatagraph platforms promise automation, but the execution and reliability differ significantly.\u003C/p>\u003Ch3>Supermetrics\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Refresh limitations:\u003C/strong> Supermetrics has a hard limit of 5 scheduled refreshes per file to \"maintain reliability.\" If you need more frequent updates, you have to break your data into separate files.\u003C/li>\u003Cli>\u003Cstrong>Account-wide restrictions:\u003C/strong> They recommend keeping total scheduled refreshes below 50 per account—having 100+ can cause refreshes to simply fail.\u003C/li>\u003Cli>\u003Cstrong>The 6-minute rule:\u003C/strong> Due to Google Apps Script limitations, Supermetrics' refresh system can only run for about 6 minutes per account, per hour. If your data pulls take longer (and for agencies with lots of data, they often do), the refresh gets \"pushed out.\"\u003C/li>\u003Cli>\u003Cstrong>No native report delivery:\u003C/strong> Since Supermetrics doesn't create reports, there's no automated sharing or delivery. You'll need to handle that in your secondary tool (Looker Studio, Sheets, etc.).\u003C/li>\u003Cli>\u003Cstrong>Manual maintenance required:\u003C/strong> When connectors break (and they do), you’ll be left babysitting the connections and fixing them manually.\u003C/li>\u003C/ul>\u003Ch3>Whatagraph\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Consistent data refresh rates:\u003C/strong> Whatagraph automatically refreshes data across all your reports and data sources every 30 minutes. You don’t need to manually refresh them yourself or worry that the data on your reports isn’t going to be up-to-date when your clients look at the report. \u003C/li>\u003Cli>\u003Cstrong>Automated report delivery:\u003C/strong> Schedule reports to be emailed to clients or C-Suite weekly, monthly, or on custom intervals. Fully customize how your emails will look like, as if they came from you directly. \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_automate_send_report_1e1d302baa.png\" alt=\"Whatagraph Automate Send Report - Screenshot of report automation settings with dropdowns and checkboxes.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Live dashboard sharing:\u003C/strong> Share dashboards via secure links with clients or C-Suite, and they’ll see up-to-date and accurate data, always. This is super important to building trust and transparency. \u003C/li>\u003Cli>\u003Cstrong>Goals & Alerts:\u003C/strong> Set performance goals and get alerted when campaigns hit thresholds, budgets run low, or performance changes significantly.\u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/pldK-MbNGOA\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/pldK-MbNGOA\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Linked reports: \u003C/strong>Need to add a widget to 10 different reports? You don’t need to go through each one individually. On Whatagraph, you can simply have a “Master” template and link all other similar reports to this template. Then, you edit that Master template once, and the changes will sync across all linked reports automatically. \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/linked_reports_d7571b90eb.gif\" alt=\"Linked Reports - Web dashboard with charts and folder icons, text fields and menu items.\">\u003C/figure>\u003Cp>\u003Cstrong>The bottom line:\u003C/strong> Whatagraph's automation works across the entire reporting workflow—from data connection to final delivery. With Supermetrics, you're only automating the first step (data pulling) while everything else remains manual.\u003C/p>\u003Ch2>Feature #5: Pricing and Value for Money\u003C/h2>\u003Cp>This is where Supermetrics' complexity really shows—and where many users get sticker shock after they've already committed.\u003C/p>\u003Ch3>Supermetrics\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics’ pricing\u003C/a> look reasonable at first glance:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $29/month (3 data sources, 1 user)\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $159/month (7 data sources, 2 users)\u003C/li>\u003Cli>\u003Cstrong>Pro:\u003C/strong> $399/month (10 data sources, 3 users)\u003C/li>\u003Cli>\u003Cstrong>Business:\u003C/strong> Custom pricing (unlimited everything)\u003C/li>\u003C/ul>\u003Cp>But here's the catch—the pricing is modular. You “bolt on” capacity as you go:\u003C/p>\u003Cul>\u003Cli>Each additional data source: $29\u003C/li>\u003Cli>Each destination (Google Sheets, Looker Studio, BigQuery): $149 each\u003C/li>\u003Cli>Each additional user: $29-$99 depending on plan\u003C/li>\u003Cli>Individual ad accounts within platforms count separately\u003C/li>\u003C/ul>\u003Cp>Most small to mid-sized agencies (5-15 clients) realistically spend $600-$1,200/month, and if you have 50+ clients, expect to pay around $4,000/month, just like one of our customers who was previously using Supermetrics. \u003C/p>\u003Cp>And that's \u003Ci>just\u003C/i> for Supermetrics—you might still need to pay for a data visualization tool (unless you’re using Looker Studio, but then expect to deal with slow load times). \u003C/p>\u003Cp>Of the 12 recent verified reviews on G2 in 2025, four of them mention Supermetrics' pricing as what they dislike most. As \u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10905990\" target=\"_blank\" rel=\"noopener noreferrer\">Sebastiaan R.\u003C/a> put it:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>The costs for additional output tools is crazy high.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>Hidden cost drivers:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Plan limits don't match real usage:\u003C/strong> The Starter plan's 3 data sources barely cover Google Ads + Facebook + GA4. Most agencies need LinkedIn, email platforms, and multiple ad accounts\u003C/li>\u003Cli>\u003Cstrong>Per-destination charges:\u003C/strong> Want data in both Google Sheets AND Looker Studio? That's two data destinations.\u003C/li>\u003Cli>\u003Cstrong>Premium connector fees:\u003C/strong> Need Salesforce or Adobe Analytics? Extra cost on top of your subscription\u003C/li>\u003Cli>\u003Cstrong>Support is gated:\u003C/strong> Actual help costs more unless you're on enterprise tiers\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://www.reddit.com/r/DigitalMarketing/comments/1ik1l2z/comment/mbn4nn1/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button\" target=\"_blank\" rel=\"noopener noreferrer\">A Reddit user in r/DigitalMarketing\u003C/a> called Supermetrics “overrated” because there are “better cheaper options today” with “much better support.”\u003C/p>\u003Ch3>Whatagraph\u003C/h3>\u003Cp>On the other hand, Whatagraph’s pricing is straightforward. All our plans include:\u003C/p>\u003Cp>✅ Native, stable integrations\u003C/p>\u003Cp>✅ Custom APIs\u003C/p>\u003Cp>✅ Unlimited data blends, custom metrics, and dimensions\u003C/p>\u003Cp>✅ Unlimited custom reports and dashboards\u003C/p>\u003Cp>✅ All AI features to create, style, and extract insights from reports in seconds\u003C/p>\u003Cp>✅ Data transfers to BigQuery and Looker Studio\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager\u003C/p>\u003Cp>✅ Live chat support (responds in under 1 minute)\u003C/p>\u003Cp>This is not only more efficient for agencies covering lots of marketing channels, but it’s also more predictable and cost-effective.\u003C/p>\u003Cp>\u003Cstrong>The bottom line:\u003C/strong> Supermetrics makes sense if you've got dedicated BI resources and enterprise infrastructure. For most marketing teams and agencies, Whatagraph's transparent, inclusive pricing delivers better value and eliminates the surprise costs that come with a fragmented tool stack.\u003C/p>\u003Cp>If you're tired of complex pricing models and want predictable costs that scale with your business (not your tool complexity), Whatagraph offers the clarity most teams actually need.\u003C/p>\u003Ch2>Feature #6: Customer Support\u003C/h2>\u003Cp>When your client reports are due in two hours and your data connectors suddenly break, customer support becomes make-or-break. The difference in support quality between these platforms is stark.\u003C/p>\u003Ch3>Supermetrics\u003C/h3>\u003Cp>\u003Cstrong>Support is locked behind premium tiers.\u003C/strong> Unless you're on a Business or enterprise plan, you're mostly on your own. Basic plans get standard email support with no guaranteed response times.\u003C/p>\u003Cp>\u003Cstrong>The two-platform support nightmare.\u003C/strong> Here's where Supermetrics' two-tool workflow creates real headaches. When something breaks, is it a Supermetrics problem or a Looker Studio problem? You might end up filing tickets with both teams and playing middleman between different support departments.\u003C/p>\u003Cp>\u003Cstrong>Complex ticket submission process.\u003C/strong> Before you even explain your problem, Supermetrics requires you to:\u003C/p>\u003Cul>\u003Cli>Select issue categories from multiple dropdowns\u003C/li>\u003Cli>Specify which Supermetrics product you're using\u003C/li>\u003Cli>Pinpoint exact data sources\u003C/li>\u003Cli>Provide Query IDs and Request IDs\u003C/li>\u003Cli>Select your active license\u003C/li>\u003C/ul>\u003Cp>For a busy agency dealing with a broken client report, this feels like jumping through hoops when you just need a quick fix.\u003C/p>\u003Cp>Some users also report feeling blindsided by shifting terms after committing to contracts. \u003Ca href=\"https://www.trustpilot.com/reviews/6704572237921802ec446f22\" target=\"_blank\" rel=\"noopener noreferrer\">Nimit B. shared on Trustpilot\u003C/a>: \u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>[Supermetrics] initially assured me that if I cancelled my license, future payments would be stopped. However, after cancelling, they're now forcing me to pay for the entire year! The customer support is absolutely useless.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>Whatagraph\u003C/h3>\u003Cp>\u003Cstrong>Every user gets a dedicated Customer Success Manager.\u003C/strong> Not just enterprise clients—everyone. From day one, you have a named person who knows your account, understands your setup, and proactively helps you succeed.\u003C/p>\u003Cp>\u003Cstrong>Live chat that actually responds.\u003C/strong> Our support team responds in under 1 minute during business hours. No waiting days for email responses or getting shuffled between departments.\u003C/p>\u003Cp>\u003Cstrong>One platform, one support team.\u003C/strong> Since everything happens in Whatagraph, there's no finger-pointing between different vendors. We own the entire workflow, so we can actually fix problems instead of passing you around.\u003C/p>\u003Cp>\u003Cstrong>Proactive problem-solving.\u003C/strong> Rather than just answering tickets, Whatagraph support helps you optimize your reporting workflows, suggests better approaches, and even implements feature requests based on user feedback.\u003C/p>\u003Cp>Stef Oosterik, Quality Manager, from \u003Ca href=\"https://dtchdigitals.com/nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Dtch. Digitals agency\u003C/a> perfectly captured this difference:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Whatagraph's support team is very responsive. This makes it easy for us to give feedback, think of solutions, and get the right data visible for clients quickly. And most issues are fixed in a day!\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch2>Final Verdict: Supermetrics vs Whatagraph\u003C/h2>\u003Cp>After digging deep into both platforms—from data connections to pricing and support—the choice really comes down to your team's technical resources, workflow preferences, and long-term reporting goals.\u003C/p>\u003Ch3>Choose Supermetrics if you’re ready for the technical heavy lifting\u003C/h3>\u003Cp>You've got the tech resources:\u003C/p>\u003Cul>\u003Cli>Your team includes dedicated data analysts who can wrangle multi-tool workflows\u003C/li>\u003Cli>You're already using BI tools like Looker Studio, Tableau, or Power BI\u003C/li>\u003Cli>Those 130+ connectors matter because you work with super niche platforms\u003C/li>\u003Cli>You enjoy building custom solutions and don't mind babysitting connector issues\u003C/li>\u003C/ul>\u003Cp>And…you can handle the trade-offs:\u003C/p>\u003Cul>\u003Cli>Juggling multiple tools when something breaks (and it will break)\u003C/li>\u003Cli>Learning both Supermetrics AND your visualization platform\u003C/li>\u003Cli>Costs that creep up as you add more data sources and users\u003C/li>\u003Cli>Basic support unless you're paying premium prices\u003C/li>\u003C/ul>\u003Ch3>Choose Whatagraph if you want to focus on being a marketer, not a data scientist\u003C/h3>\u003Cp>You’d rather focus on strategy, not troubleshooting:\u003C/p>\u003Cul>\u003Cli>You're a performance marketer, agency owner, or marketing specialist who wants to spend time on strategy, not babysitting data connections\u003C/li>\u003Cli>Your team lacks dedicated BI resources or technical depth\u003C/li>\u003Cli>You manage multiple clients and need reliable, branded reporting at scale\u003C/li>\u003Cli>You value predictable costs and transparent pricing over complex modular systems\u003C/li>\u003C/ul>\u003Cp>And…you prioritize reliability, ease of use, and efficiency:\u003C/p>\u003Cul>\u003Cli>Seamless, reliable native integrations\u003C/li>\u003Cli>One platform handling everything from connection to delivery\u003C/li>\u003Cli>Easy to use platform with AI that will literally build reports, widgets, and custom metrics and dimensions for you\u003C/li>\u003Cli>Professional, branded, accurate reports you’ll be proud to send to clients or your boss\u003C/li>\u003Cli>Fast customer support and a dedicated Customer Success Manager who’s got your back\u003C/li>\u003C/ul>\u003Cp>If you’re still on the fence, you can try out Whatagraph for yourself with this \u003Ca href=\"https://whatagraph.com/product-tour\">product tour\u003C/a>, or \u003Ca href=\"https://whatagraph.com/book-a-call\">talk to our team\u003C/a> for a custom walkthrough.\u003C/p>","2023-02-22T11:52:14.742Z","2025-09-04T10:50:17.639Z","2023-02-22T12:48:57.787Z",{"id":532,"name":533,"alternativeText":534,"caption":31,"width":427,"height":428,"formats":535,"hash":541,"ext":292,"mime":293,"size":542,"url":543,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":544,"updatedAt":545},15328,"Supermetrics vs Whatagraph.png","Supermetrics vs Whatagraph - Comparison graphic with logos for Supermetrics and Whatagraph on a dotted background.",{"thumbnail":536},{"ext":292,"url":537,"hash":538,"mime":293,"name":539,"path":31,"size":540,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Supermetrics_vs_Whatagraph_ef0e5e6d97.png","thumbnail_Supermetrics_vs_Whatagraph_ef0e5e6d97","thumbnail_Supermetrics vs Whatagraph.png",25.36,"Supermetrics_vs_Whatagraph_ef0e5e6d97",133.97,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_vs_Whatagraph_ef0e5e6d97.png","2025-09-04T10:49:48.182Z","2025-09-04T10:49:51.844Z",{"id":547,"name":548,"about":549,"email":550,"createdAt":551,"updatedAt":552,"publishedAt":553,"slug":554,"linkedin_url":555},134,"Yamon","Yamon is a Senior Content Marketing Manager at Whatagraph. \n\nPreviously a Head of Content at a marketing agency, she has led content programs for 5+ B2B SaaS companies in the span of three years. \n\nWith an eye for detail and a knack for always considering context, audience, and business goals to guide the narrative, she's on a mission to create genuinely helpful content for marketers. \n\nWhen she’s not working, she’s hiking, meditating, or practicing yoga.","yamon@whatagraph.com","2024-10-04T13:36:17.539Z","2024-10-14T07:16:18.850Z","2024-10-04T13:43:50.159Z","yamon","https://www.linkedin.com/in/yamon-y-57371212b/",{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":558,"dateReorder":559,"title":560,"slug":561,"summary":562,"body":563,"read_time":50,"createdAt":564,"updatedAt":565,"publishedAt":566,"errors":31,"table_of_contents":32,"cover_image":567,"author":584,"article_category":585},2265,"2025-06-23","6 Best Supermetrics Templates to Grab for Marketers","supermetrics-templates","\u003Cp>\u003Cspan style=\"color:#000000;\">Looking for ready-made Supermetrics templates to speed up your marketing reporting? \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In this guide, we’ll break down how Supermetrics templates work, where to find them, and what to watch out for – with examples across tools like Looker Studio, Google Sheets, Excel, and Power BI. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We’ll also compare them with Whatagraph templates to help you choose the right option for your workflow.\u003C/span>\u003C/p>","\u003Ch2>What are Supermetrics templates? \u003C/h2>\u003Cp>Supermetrics templates are pre-built marketing reports that you can use straight away to visualize your marketing data. \u003C/p>\u003Cp>Report templates are a great way for you to beat the blank-page syndrome and get inspiration for customized reports that work for you.\u003C/p>\u003Cp>As of June 2025, there are 99 Supermetrics marketing report templates in total, categorized by five different destinations: \u003C/p>\u003Cul>\u003Cli>Looker Studio (57)\u003C/li>\u003Cli>Google Sheets (37)\u003C/li>\u003Cli>Power BI (3)\u003C/li>\u003Cli>Microsoft Excel (1)\u003C/li>\u003Cli>BigQuery (1)\u003C/li>\u003C/ul>\u003Cp>Each template pulls data from source platforms like Google Ads, Meta, Shopify, or GA4 and visualizes in pre-made charts and widgets. \u003C/p>\u003Cp>But…there’s a caveat. \u003C/p>\u003Ch3>What is the main problem with Supermetrics templates?\u003C/h3>\u003Cp>The main problem with Supermetrics templates is that you can’t actually create reports \u003Ci>inside \u003C/i>of Supermetrics. \u003C/p>\u003Cp>You’d need to jump through three different hoops for this: \u003C/p>\u003Col>\u003Cli>Use Supermetrics connectors to connect the data from a source platform (e.g. Google Ads)\u003C/li>\u003Cli>Use some kind of spreadsheet or BigQuery to clean and transform the data (or you can also use Supermetrics for this) and send it to a reporting tool\u003C/li>\u003Cli>Use the reporting tool to actually create reports and share them with others\u003C/li>\u003C/ol>\u003Cp>This means your reporting flow would look like this:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_explain_061763bb3c.png\" alt=\"Supermetrics explain - Diagram showing source platforms, Supermetrics connector, and reporting tool or spreadsheet.\">\u003C/figure>\u003Cp>This seems fine in theory – except that \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">Supermetrics connectors\u003C/a> are notorious for breaking frequently.\u003C/p>\u003Cp>When connectors break, the data from the source platform doesn’t get properly transferred to your end destination – it’ll either be late or inaccurate. And if you’re a marketing agency that relies on the accuracy of the reports to build trust with clients, this can be extremely frustrating. \u003C/p>\u003Cp>Here’s an Instagram reel that perfectly captures how it feels like:\u003C/p>\u003Cp><blockquote class=\"instagram-media\" data-instgrm-permalink=\"https://www.instagram.com/reel/DA3nQKMgykT/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/reel/DA3nQKMgykT/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></g></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/reel/DA3nQKMgykT/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Chen Hindi (@chen.hindi)</a></p></div></blockquote>\u003Cbr><script async src=\"//www.instagram.com/embed.js\"></script>\u003C/p>\u003Cp>In fact, one of our customers at Whatagraph, \u003Ca href=\"https://www.linkedin.com/in/tanjastjepanovic/\" target=\"_blank\" rel=\"noopener noreferrer\">Tanja Keglić\u003C/a>, Performance Marketing Manager at Achtzehn Grad agency, experienced this firsthand. \u003C/p>\u003Cp>She was using Supermetrics to bring the data from source platforms to \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a>, but the connectors frequently broke, and data sources didn’t load properly. And she had to either waste time manually reconnecting or contacting Support for help. She told us:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>It’s such a pain to reconnect a lot of data sources and accounts—and it takes so much time, which you don’t have when you want a quick report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>But this problem was solved when she switched to Whatagraph – an all-in-one marketing intelligence platform. \u003C/p>\u003Cp>She could bring data from over 55+ marketing platforms, clean and transform it with no-code workflows, and then visualize it directly using pre-made \u003Ca href=\"https://whatagraph.com/templates\">report templates\u003C/a>. No need to patch together three different tools or switch from one tab to another.\u003C/p>\u003Cp>In terms of the stability of the connections, Tanja said:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ci>Read \u003C/i>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>the full case study\u003C/i>\u003C/a>\u003Ci> here. \u003C/i>\u003C/p>\u003Cp>\u003Cstrong>In short: \u003C/strong>If you’re looking for stable and accurate report templates without having to switch tabs, Whatagraph offers a smoother experience out of the box.\u003C/p>\u003Cp>We covered the key benefits and issues with Supermetrics in this \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics review\u003C/a> article.\u003C/p>\u003Cp>–\u003C/p>\u003Cp>That being said, if you’re sticking with Supermetrics, we’ll show you the most popular Supermetrics templates for each destination: \u003C/p>\u003Cul>\u003Cli>Looker Studio\u003C/li>\u003Cli>Google Sheets\u003C/li>\u003Cli>Power BI\u003C/li>\u003Cli>Microsoft Excel\u003C/li>\u003Cli>BigQuery\u003C/li>\u003C/ul>\u003Cp>We’ll also highlight what each tool is best for, where the templates help, and where they still fall short – especially if you're trying to build polished, client-ready reports.\u003C/p>\u003Ch2>2 Best Supermetrics Looker Studio Templates\u003C/h2>\u003Cp>For Looker Studio, we’ll look at two popular ones:\u003C/p>\u003Col>\u003Cli>Google Analytics 4\u003C/li>\u003Cli>Instagram Insights\u003C/li>\u003C/ol>\u003Ch3>1. Google Analytics 4 Report Template for Looker Studio\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_looker_studio_template_4_3434fcdc75.png\" alt=\"Supermetrics Looker Studio Template - Dashboard showing top session sources, campaigns, and performance data.\">The Supermetrics \u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-ga4-website-performance\" target=\"_blank\" rel=\"noopener noreferrer\">GA4 template for Looker Studio\u003C/a> gives you a clean, high-level overview of web performance. It’s split into multiple pages: Overview, Channel Performance, Page Performance, and Campaign Performance.\u003C/p>\u003Cp>Each section is packed with standard GA4 metrics like:\u003C/p>\u003Cul>\u003Cli>Sessions and engagement rates\u003C/li>\u003Cli>Top countries, devices, and landing pages\u003C/li>\u003Cli>Campaign performance by source and medium\u003C/li>\u003C/ul>\u003Cp>The layout is functional, and for anyone already familiar with Looker Studio, it’s a fast way to plug in GA4 data without starting from scratch.\u003C/p>\u003Cp>But there are a few caveats:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Everything is still manual.\u003C/strong> Even though there’s a template available, you’d still need to manually set it up inside of Looker Studio and tweak layouts, adjust filters, or apply custom branding for a client. \u003C/li>\u003Cli>\u003Cstrong>You’ll need to manage the data connection separately.\u003C/strong> If the GA4 connector breaks (which happens more often than you’d like), your charts stop loading, and fixing it isn’t always straightforward.\u003C/li>\u003Cli>\u003Cstrong>There’s no summary or written explanation.\u003C/strong> You get a lot of numbers, but no interpretation. It’s on you to analyze and explain what the data means.\u003C/li>\u003C/ul>\u003Cp>In contrast, on Whatagraph, \u003Cstrong>you don’t even need to have a report template – you can just ask AI to build the entire report for you.\u003C/strong>\u003C/p>\u003Cp>You can simply create a blank report and ask AI to:\u003C/p>\u003Col>\u003Cli>Generate any kind of widgets, charts, KPIs you want to see\u003C/li>\u003Cli>Change and edit these widgets, charts, and KPIs\u003C/li>\u003Cli>Write you fully-editable performance summaries in 18 different languages, and in short or long format \u003C/li>\u003C/ol>\u003Cp>Here’s what that looks in practice:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.666666666666664%; height: 0;\"><iframe src=\"https://www.loom.com/embed/150564a44c6b41378b016439daf76417?sid=2e3475fc-1423-4e6d-ab08-3284afcabe77\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>Gone are the days of manually building charts one by one — or relying on clunky templates just to get started. \u003C/p>\u003Cp>\u003Cstrong>With Whatagraph, you can generate full reports from scratch with just a few prompts. It’s faster, easier, and actually fun. ✨\u003C/strong>\u003C/p>\u003Cp>We don’t want to be cheesy, but this is the future of reporting. \u003C/p>\u003Cp>But still want some kind of template? You can check out our \u003Ca href=\"https://whatagraph.com/templates/google-analytics-4-report\">GA4 report template\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Google_Analytics_4_report_template_daf8b3881c.png\" alt=\"Whatagraph Google Analytics - A dashboard with charts displaying website analytics, conversions, and user engagement.\">With this template, you get:\u003C/p>\u003Cp>\u003Cstrong>✅ Performance summary at the top:\u003C/strong> Every Whatagraph GA4 report starts with a short summary of key trends. This can be written automatically by AI or manually by your team. So instead of just showing the numbers, the report explains what they mean.\u003C/p>\u003Cp>\u003Cstrong>✅ Fully brandable layout:\u003C/strong> You can customize the color palette, fonts, logos, and even the report domain — whether you're creating a report for your own company or for a client. Supermetrics (paired with Looker Studio) can’t do that natively.\u003C/p>\u003Cp>\u003Cstrong>✅ Interactive and filterable charts:\u003C/strong> Want to filter by country, campaign, or channel group? That’s built in. You don’t need to create filters or set up interactions manually, you can just ask AI. \u003C/p>\u003Cp>\u003Cstrong>✅ All-in-one platform:\u003C/strong> Unlike the Supermetrics + Looker Studio combo, Whatagraph handles everything in one place – data connection, cleaning, transformation, and visualization. That means fewer things to break, and fewer tabs to switch between.\u003C/p>\u003Ch3>2. Supermetrics Instagram Insights Reporting Template for Looker Studio\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Instagram_Insights_overview_report_66acac7277.png\" alt=\"Supermetrics Instagram Insights Overview Report - Instagram analytics dashboard with charts, graphs, and key metrics.\">The \u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-instagram-insight-overview\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram Insights template by Supermetrics\u003C/a> gives a decent snapshot of your page performance. It covers:\u003C/p>\u003Cul>\u003Cli>Total profile impressions, followers, and like count\u003C/li>\u003Cli>Trends over time (profile reach vs. views)\u003C/li>\u003Cli>Follower breakdown by age, gender, and country\u003C/li>\u003Cli>Top-performing posts\u003C/li>\u003Cli>Like count by content type\u003C/li>\u003C/ul>\u003Cp>It’s visually clean and presents your data in a digestible way, especially if you're just looking to surface basic Instagram metrics.\u003C/p>\u003Cp>But again, there are familiar drawbacks:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>No summaries or written context:\u003C/strong> If you want to explain dips in engagement or shifts in audience demographics, you’ll need to do it manually — either in another tool or with added text boxes.\u003C/li>\u003Cli>\u003Cstrong>Manual setup and customization:\u003C/strong> Branding it with your colors or logos? Adding filters? Changing the chart style? That’s all on you inside Looker Studio.\u003C/li>\u003Cli>\u003Cstrong>Connector reliability:\u003C/strong> Like all Supermetrics reports, if the connector breaks, your entire dashboard can go blank. And reconnecting Instagram Insights data is notoriously finicky.\u003C/li>\u003C/ul>\u003Cp>With \u003Ca href=\"https://whatagraph.com/templates/instagram-analytics-report\">Whatagraph’s Instagram analytics report\u003C/a>, you get more than just metrics. You get an actual story, written out for you.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Instagram_Insights_report_template_83b2465bdd.png\" alt=\"Whatagraph's Instagram Insights Report Template - Instagram analytics dashboard showing follower demographics and engagement metrics.\">Here’s what stands out:\u003C/p>\u003Cp>\u003Cstrong>✅ AI-written performance summaries:\u003C/strong> Every Whatagraph Instagram report includes a written overview of performance trends. AI highlights what’s going well, where engagement dropped, and which content worked best – so you don’t have to write it from scratch. (And if you want to adjust the tone or focus, you can ask AI to reword it or edit it yourself.)\u003C/p>\u003Cp>\u003Cstrong>✅ Instant editing with AI:\u003C/strong> If you want to tweak a chart, rephrase a summary, or adjust a layout – just ask. No need to edit manually or search for the right widget.\u003C/p>\u003Cp>\u003Cstrong>✅ Full customization\u003C/strong>: You can upload header and footer images, create custom color themes, choose any icons you want for each widget, and more – the customization options are endless. \u003C/p>\u003Cp>If you’re reporting on Instagram regularly, and especially if you're doing it for clients, Whatagraph turns hours of manual work into a few minutes of clear, automated insights.\u003C/p>\u003Ch2>2 Best Supermetrics Dashboard Templates for Google Sheets\u003C/h2>\u003Cp>Next up is Google Sheets. We’re going to highlight two templates:\u003C/p>\u003Col>\u003Cli>Google Ads report template\u003C/li>\u003Cli>LinkedIn Ads report template\u003C/li>\u003C/ol>\u003Ch3>1. Supermetrics Google Ads Report Template for Google Sheets\u003C/h3>\u003Cp>This \u003Ca href=\"https://docs.google.com/spreadsheets/d/1sN1sf86IgojQE-D_sfsaivzK9VWHwVwdpN4AMI9mEhI/template/preview\" target=\"_blank\" rel=\"noopener noreferrer\">Google Sheets template\u003C/a> provides a multi-tab breakdown of Google Ads performance in 5 different tabs. Here's how each tab is structured:\u003C/p>\u003Cp>\u003Cstrong>Tab 1: AdWords Monthly Comparisons\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_Adwords_monthly_comparisons_c737762f5a.png\" alt=\"Supermetrics Google Ads Report Template - Chart-filled report comparing monthly ad performance metrics.\">\u003C/p>\u003Cp>This is the summary page that compares current vs. previous month performance. You get:\u003C/p>\u003Cul>\u003Cli>Core metrics (impressions, clicks, cost, CTR, CPC, conversions)\u003C/li>\u003Cli>Month-over-month percentage changes\u003C/li>\u003Cli>Trend line charts for:\u003Cul>\u003Cli>Clicks vs. Conversions\u003C/li>\u003Cli>CPC vs. Cost per Conversion\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>It's a solid high-level view, but visual customization is limited and insights have to be interpreted manually.\u003C/p>\u003Cp>\u003Cstrong>Tab 2: Breakdown by Device and Campaign Type\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_breakdown_by_campaign_type_698d9791ca.png\" alt=\"Supermetrics Google Ads Report Template - Report showing tables and bar graphs with data related to campaign types.\">\u003C/p>\u003Cp>This tab drills down performance by:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Device type\u003C/strong> (e.g. computers, mobile, tablet, TV screens)\u003C/li>\u003Cli>\u003Cstrong>Campaign type\u003C/strong> (e.g. Google Search, Display Network, Search Partners)\u003C/li>\u003C/ul>\u003Cp>It includes:\u003C/p>\u003Cul>\u003Cli>Impressions, clicks, cost, CTR, CPC, average position, conversions, cost per conversion\u003C/li>\u003Cli>Two charts:\u003Cul>\u003Cli>Clicks & Conversions by device/campaign\u003C/li>\u003Cli>CPC & Cost per Conversion\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>This tab is useful for identifying what’s driving performance — but again, you’ll need to analyze the data yourself.\u003C/p>\u003Cp>\u003Cstrong>Tab 3: Breakdown by Device Type\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_breakdown_by_device_type_d4e8628f49.png\" alt=\"Supermetrics Google Ads Report Template - Table with metrics and two charts showing device type performance.\">\u003C/p>\u003Cp>A more focused view of performance split purely by device. Same structure as above but zeroes in on devices only.\u003C/p>\u003Cp>Charts included:\u003C/p>\u003Cul>\u003Cli>Clicks vs. Conversions per device\u003C/li>\u003Cli>CPC vs. Cost per Conversion per device\u003C/li>\u003C/ul>\u003Cp>No written analysis, you’re expected to interpret what’s going on yourself. \u003C/p>\u003Cp>\u003Cstrong>Tab 4: Breakdown by Campaign Name\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_breakdown_by_campaign_name_8ca5e9925c.png\" alt=\"Supermetrics Google Ads Report Template - Bar chart showing campaign performance, conversions, and cost per conversion.\">\u003C/p>\u003Cp>This tab shows top campaigns ranked by:\u003C/p>\u003Cul>\u003Cli>Impressions, clicks, cost, CTR, CPC, conversions, cost per conversion\u003C/li>\u003C/ul>\u003Cp>It includes a chart comparing:\u003C/p>\u003Cul>\u003Cli>Top 10 campaigns by conversions and cost per conversion\u003C/li>\u003C/ul>\u003Cp>It’s a good look into which campaigns are most efficient – but the table can get dense fast, and there’s no built-in guidance on what to focus on.\u003C/p>\u003Cp>\u003Cstrong>Tab 5: Breakdown by Country\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_breakdown_by_country_c27d363801.png\" alt=\"Supermetrics Google Ads Report Template - Breakdown By Country - A table and bar graph comparing conversions and cost per conversion by country.\">\u003C/p>\u003Cp>This tab shows how your Google Ads campaigns are performing by geographic location. For each country, it breaks down:\u003C/p>\u003Cul>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Cost\u003C/li>\u003Cli>CTR (%)\u003C/li>\u003Cli>CPC\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003C/ul>\u003Cp>You also get a bar chart that compares the top 10 countries by conversions and cost per conversion.\u003C/p>\u003Cp>Overall, the Supermetrics Google Sheets template gives you strong raw performance data, but \u003Cstrong>you’ll need to write your own insights, summarize trends manually, and know where to look to find answers.\u003C/strong> It’s best suited for analysts comfortable in Sheets who prefer to do their own digging.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>But compared to the clunky, spreadsheet-style Supermetrics template, Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/google-ads-report\">Google Ads report\u003C/a> is stunning, easy to read, and looks professional for clients or C-Suite. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Google_Ads_report_template_19bb98ff65.png\" alt=\"Whatagraph's Google Ads Report Template - A report template for Google Ads with metrics, charts, and insights.\">\u003C/p>\u003Cp>In fact, this is what Stef Oosterik, Quality Manager at \u003Ca href=\"https://dtchdigitals.com/nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Dtch. Digitals\u003C/a> agency, loves about Whatagraph. \u003C/p>\u003Cp>The agency was previously using a static reporting tool that made it difficult for clients to read and understand what the report meant and what impact the agency was driving. This could potentially lead to churn issues. \u003C/p>\u003Cp>Stef explained:\u003C/p>\u003Cp style=\"margin-left:0px;\">[quote color-variant=\"1\"]\u003Cbr>Clients get bored if the reports are just a bunch of numbers. And they’re more likely to move to other agencies if they think the results aren’t good.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>But once they switched to Whatagraph, the agency reduced churn by 50% thanks to stunning and professional reports.\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Thanks to Whatagraph’s attractive visuals, clients can see the professionality behind our agency. Whatagraph not only helps us get clients on board, but also to keep our clients within the agency. Our churn rate is very, very low.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">Read the full case study here\u003C/a>.\u003C/p>\u003Ch3>2. Supermetrics LinkedIn Ads Report Template for Google Sheets\u003C/h3>\u003Cp>This \u003Ca href=\"https://docs.google.com/spreadsheets/d/15TDPWuxKP9RFODt3g2fDXS_DmYmQEIxx1uOOBQD20QI/template/preview\">LinkedIn Ads template for Google Sheets\u003C/a> is split across four main tabs, each focused on a different aspect of your campaign performance:\u003C/p>\u003Cp>\u003Cstrong>1. Performance Overview\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Linked_In_Ad_template_performance_overview_15b455e1e9.png\" alt=\"Supermetrics LinkedIn Ad Template - Performance overview dashboard with funnel chart.\">This tab gives a high-level summary of how your LinkedIn Ads are performing overall. It includes quick comparisons between top-performing and low-performing campaigns and creatives, based on CTR.\u003C/p>\u003Cp>There’s also a 13-week timeline showing changes in impressions, clicks, and engagement over time. However, the charts are basic and clunky to customize. \u003C/p>\u003Cp>\u003Cstrong>2. Campaign Performance\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Linked_In_Ads_template_campaign_performance_c6abf9554f.png\" alt=\"Supermetrics LinkedIn Ads Template - Table showing campaign performance metrics like spend, impressions, clicks and CTR.\n\">This tab dives into individual campaign results. It lists standard metrics like impressions, clicks, spend, CTR, conversions, CPC, and CPL in a sortable table.\u003C/p>\u003Cp>While it’s helpful for tracking performance across multiple campaigns, it’s still quite manual. You’ll need to interpret the data yourself, and there are no built-in summaries or filters.\u003C/p>\u003Cp>\u003Cstrong>3. Creative Details\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Linked_In_Ad_template_creative_performance_a7a7b11c18.png\" alt=\"Supermetrics LinkedIn Ad Template - A table of top performing ad creatives, with performance metrics.\">Here, you get a closer look at how specific ad creatives are performing. The table includes headlines, descriptions, engagement metrics, and thumbnails of each creative.\u003C/p>\u003Cp>It highlights the best and worst performing ads by CTR and engagement rate, which is helpful – but again, it’s static and looks like a raw data dump rather than a professional report.\u003C/p>\u003Cp>\u003Cstrong>4. Demographics\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Linked_In_Ad_template_demographics_11172c6885.png\" alt=\"Supermetrics Linkedin Ad Template - Dashboard of LinkedIn ad metrics, various charts and graphs.\">This final tab shows a breakdown of audience reach and impressions by demographic dimensions, including company size, industry, seniority, job title, and country.\u003C/p>\u003Cp>It’s useful for understanding who you’re reaching, but there are no visualizations or summaries – just rows of numbers that require manual interpretation.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>The \u003Ca href=\"https://whatagraph.com/templates/linkedin-ads-report\">LinkedIn Ads report template\u003C/a> in Whatagraph takes the same data points as the Supermetrics version — and turns them into a sleek, fully visualized dashboard that’s easier to understand and far more professional to present.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Linked_In_Ads_report_template_9b6433ef92.png\" alt=\"Whatagraph LinkedIn Ads Report Template - Dashboard showing campaign statistics and performance charts.\">\u003C/p>\u003Cp>Here’s what makes it better:\u003C/p>\u003Cp>\u003Cstrong>✅ Funnel-based structure that shows actual impact:\u003C/strong>\u003C/p>\u003Cp>The Whatagraph template is built around a campaign funnel – showing how impressions led to clicks, registrations, and total conversions. Instead of just listing numbers, it connects them into a narrative that makes sense at a glance.\u003C/p>\u003Cp>\u003Cstrong>✅ Performance summaries and visual storytelling:\u003C/strong>\u003C/p>\u003Cp>At the top of the report, you’ll find a clear snapshot of key KPIs: CTR, CPC, CPM, daily budget, cost per lead – all tied back to goals. \u003C/p>\u003Cp>You don’t have to explain these numbers manually. AI can even generate short summaries of campaign performance and trends for you, based on the data in your report.\u003C/p>\u003Cp>\u003Cstrong>✅ Audience insights that make sense:\u003C/strong>\u003C/p>\u003Cp>Audience breakdowns by job title are visualized using charts, not just tables. So you can instantly see who your campaigns are reaching and how they’re engaging – without scanning rows of spreadsheet data.\u003C/p>\u003Cp>\u003Cstrong>✅ Top-performing creatives and campaigns:\u003C/strong> \u003C/p>\u003Cp>Instead of digging through static cells, Whatagraph automatically highlights your best campaigns and posts, including:\u003C/p>\u003Cul>\u003Cli>Campaign names and IDs\u003C/li>\u003Cli>Spend and conversions\u003C/li>\u003Cli>Impressions, clicks, and conversion performance by post\u003C/li>\u003C/ul>\u003Cp>It’s easy to spot what’s working, and just as easy to share it with a client or stakeholder.\u003C/p>\u003Cp>\u003Cstrong>✅ Designed for reporting, not analysis\u003C/strong>\u003C/p>\u003Cp>While the Supermetrics sheet feels like a raw data dump, the Whatagraph template is designed to be shared. It’s branded, visual, and structured to tell a story – without needing extra formatting or explanations. It looks polished right out of the box.\u003C/p>\u003Ch2>1 Best Supermetrics Reporting Template for Power BI\u003C/h2>\u003Cp>Supermetrics offers 3 templates for Power BI – Google Analytics 4, LinkedIn Ads, and Facebook Ads. Since we've already covered the first two for Looker Studio and Google Sheets, we'll cover Facebook Ads here. \u003C/p>\u003Ch3>Supermetrics Facebook Ads Template for Power BI\u003C/h3>\u003Cp>This \u003Ca href=\"https://supermetrics.com/template-gallery/power-bi-facebook-ads-overview\" target=\"_blank\" rel=\"noopener noreferrer\">Power BI Facebook Ads report template\u003C/a> gives you a multi-page overview of Facebook Ads performance. Each page focuses on a specific area of your campaigns, helping you analyze results across spend, engagement, conversions, and video performance.\u003C/p>\u003Cp>\u003Cstrong>1. Overview\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Facebook_Ads_report_template_Overview_5c50954390.png\" alt=\"Supermetrics Facebook Ads Report Template - Dashboard with key metrics like impressions, clicks, and spend by platform.\">\u003C/p>\u003Cp>The overview page summarizes key account-level metrics:\u003C/p>\u003Cul>\u003Cli>Impressions, outbound clicks, CTR, CPC, CPM, and total spend\u003C/li>\u003Cli>Visual breakdowns of:\u003Cul>\u003Cli>Spend by publisher platform (e.g. Facebook, Instagram)\u003C/li>\u003Cli>Spend by campaign objective\u003C/li>\u003Cli>Spend and CPC trends over time\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Engagement metrics: post reactions, comments, and shares\u003C/li>\u003C/ul>\u003Cp>It’s a decent snapshot for a quick health check, though the layout feels very data-dense and could overwhelm clients unfamiliar with Power BI dashboards.\u003C/p>\u003Cp>\u003Cstrong>2. Conversions\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Facebook_Ads_template_Conversions_695ecb140f.png\" alt=\"Supermetrics Facebook Ads Template - Conversions - A dashboard shows Facebook ad conversion data, including charts and key metrics.\">\u003C/p>\u003Cp>This page focuses entirely on conversion performance. It includes:\u003C/p>\u003Cul>\u003Cli>Total conversions, cost per conversion, ROAS, CVR%, and total conversion value\u003C/li>\u003Cli>Visual comparisons of:\u003Cul>\u003Cli>Spend vs. cost per conversion over time\u003C/li>\u003Cli>Outbound clicks vs. CVR%\u003C/li>\u003Cli>Website conversion value by publisher platform\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>Useful for understanding ROI – but again, no written interpretation or summary of results is provided.\u003C/p>\u003Cp>\u003Cstrong>3. Campaigns\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Facebook_Ads_report_template_campaigns_b5884b0c6c.png\" alt=\"Supermetrics Facebook Ads Report Template - A dashboard displaying Facebook ads campaign metrics and charts.\">\u003C/p>\u003Cp>This page shows how your campaigns and ad sets are performing. You’ll find:\u003C/p>\u003Cul>\u003Cli>Number of campaigns and ad sets\u003C/li>\u003Cli>Top campaigns and ad sets ranked by spend\u003C/li>\u003Cli>A table with detailed metrics (impressions, clicks, conversions, CVR%, CPC, spend, cost per conversion)\u003C/li>\u003C/ul>\u003Cp>Great for performance comparisons, but doesn’t highlight underperforming campaigns or flag optimization opportunities.\u003C/p>\u003Cp>\u003Cstrong>4. Video Performance\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Facebook_Ads_report_template_Video_086602c55e.png\" alt=\"Supermetrics Facebook Ads - A dashboard displaying Facebook ads video campaign metrics.\">\u003C/p>\u003Cp>If your campaigns include video creatives, this page breaks down:\u003C/p>\u003Cul>\u003Cli>Total 3-second video views vs. 100% completed views\u003C/li>\u003Cli>View-through rate (VTR%)\u003C/li>\u003Cli>Funnel chart showing drop-off at each video milestone (25%, 50%, 75%, etc.)\u003C/li>\u003Cli>Campaign-level table of video performance metrics\u003C/li>\u003C/ul>\u003Cp>It’s a solid setup for video-heavy accounts, but still requires manual interpretation and performance explanation.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>The Power BI template by Supermetrics gives you a decent overview of Facebook Ads data, but it still assumes you’re a data analyst. \u003C/p>\u003Cp>Whatagraph, on the other hand, delivers a \u003Cstrong>report that looks great, reads clearly, and communicates performance without needing extra explanation\u003C/strong>.\u003C/p>\u003Cp>Here’s what stands out about our \u003Ca href=\"https://whatagraph.com/templates/facebook-ads-report\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads report template\u003C/a>:\u003C/p>\u003Cp>\u003Cstrong>✅ Built-in summaries and insights:\u003C/strong> \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Facebook_Ads_report_template_Performance_overview_9c298f4908.png\" alt=\"Performance Overview - Facebook Ads report with performance metrics and a table of spend, reach, and impressions.\">\u003C/p>\u003Cp>Right from the top, Whatagraph gives you an overview of impressions, link clicks, CTR, CPC, and spend. But it goes beyond numbers — with editable insight boxes where your team (or AI) can summarize what’s working and why.\u003C/p>\u003Cp>No more writing follow-up emails explaining results. The report can explain itself.\u003C/p>\u003Cp>\u003Cstrong>✅ Campaign and ad set performance, visualized cleanly:\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Facebook_Ads_report_template_media_insights_83432c9fea.png\" alt=\"Media Insights - A table showing platform placement data, metrics and summaries.\">\u003C/p>\u003Cp>You can drill down by campaign, ad set, or ad creative, but without the cluttered look of Power BI tables. Metrics like frequency, cost per link click, CTR, and link clicks are displayed in simple charts that are easy to interpret, even for non-technical stakeholders.\u003C/p>\u003Cp>\u003Cstrong>✅ Device, demographic, and placement breakdowns\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Facebook_Ads_report_template_user_insights_42ca5c6fe2.png\" alt=\"User Insights - Facebook Ads user insights dashboard with age, gender, device breakdowns.\">\u003C/p>\u003Cp>Whatagraph includes detailed breakdowns by:\u003C/p>\u003Cul>\u003Cli>Age and gender\u003C/li>\u003Cli>Device type\u003C/li>\u003Cli>Platform placement (e.g. Facebook feed, Instagram Stories, Audience Network)\u003C/li>\u003C/ul>\u003Cp>Each view includes clear visuals and summaries, not just raw tables like in Power BI.\u003C/p>\u003Cp>\u003Cstrong>✅ Video and creative performance made digestible\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Facebook_Ads_report_template_ad_performance_d7ca00ebcd.png\" alt=\"Whatagraph Facebook Ads Report Template - Ad Performance - Ad performance report with metrics and visual creative examples.\">\u003C/p>\u003Cp>Instead of dense funnel visuals, Whatagraph shows top-performing ads (by CTR or link clicks) with full context:\u003C/p>\u003Cul>\u003Cli>Creative headlines and copy\u003C/li>\u003Cli>Spend and link click stats\u003C/li>\u003Cli>CTRs that are \u003Ci>actually readable\u003C/i> (e.g. 383% vs. buried in a chart)\u003C/li>\u003C/ul>\u003Cp>This makes it easy to show clients what’s working, and reuse high-performers in future campaigns.\u003C/p>\u003Cp>If you want to give clients a Facebook Ads report they’ll actually read and understand, Whatagraph delivers it without needing workarounds or data translation.\u003C/p>\u003Ch2>1 Best Supermetrics Template for Excel & BigQuery\u003C/h2>\u003Cp>Supermetrics offers one template each for Excel and BigQuery, and they are both for the same use case – PPC reporting. You can find them here:\u003C/p>\u003Col>\u003Cli>\u003Ca href=\"https://supermetrics.com/template-gallery/reporting-tools/excel\" target=\"_blank\" rel=\"noopener noreferrer\">PPC reporting template for Excel\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-bigquery-paid-channel-mix-overview\" target=\"_blank\" rel=\"noopener noreferrer\">PPC reporting template for BigQuery\u003C/a>\u003C/li>\u003C/ol>\u003Cp>For this article, we’ll break down the PPC reporting template for Excel. \u003C/p>\u003Ch3>Supermetrics Paid Per Click (PPC) Reporting Template for Excel\u003C/h3>\u003Cp>This Supermetrics Excel template is designed to combine PPC data from platforms like Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, and Twitter (X). \u003C/p>\u003Cp>But while the intention is to simplify cross-channel reporting, the execution is anything but smooth.\u003C/p>\u003Cp>\u003Cstrong>1. Manual setup required, and easy to mess up\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_PPC_report_template_Instructions_2b91ca0e21.png\" alt=\"Supermetrics PPC Report Template - An Excel spreadsheet template containing a \">\u003C/p>\u003Cp>The first tab, \u003Cstrong>Instructions\u003C/strong>, walks you through a step-by-step process to configure your queries and fill in the data sheets. You’re expected to:\u003C/p>\u003Cul>\u003Cli>Use Supermetrics to set up each query per platform\u003C/li>\u003Cli>Route data into each separate tab (Google Ads, Facebook Ads, etc.)\u003C/li>\u003Cli>Ensure column headers match exactly\u003C/li>\u003Cli>Refresh the queries manually to keep the dashboard up to date\u003C/li>\u003C/ul>\u003Cp>One mistake — a renamed column, a broken query, or a missing data point — and the whole dashboard can break. And when that happens, \u003Cstrong>there’s no built-in support or diagnostics\u003C/strong> to tell you what went wrong.\u003C/p>\u003Cp>\u003Cstrong>2. The dashboard is basic and clunky\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_PPC_report_template_Overview_f90583e9c9.png\" alt=\"Supermetrics PPC Report Template - A marketing dashboard showing channel performance metrics and trend charts.\">\u003C/p>\u003Cp>The Dashboard tab tries to summarize high-level performance (impressions, clicks, CTR, CPC, conversions), but it’s not much more than a spreadsheet with colored cells and a few outdated-looking charts.\u003C/p>\u003Cp>Charts are embedded manually, hard to customize, and definitely not client-ready. The formatting looks like something from 2010 –\u003Cstrong> \u003C/strong>not a polished, branded report you'd feel confident sharing with a client.\u003C/p>\u003Cp>\u003Cstrong>3. Platform data is split across too many tabs\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_PPC_report_template_individual_channel_8dcb045107.png\" alt=\"Supermetrics PPC Report Template - Spreadsheet showing data input fields for PPC data analysis.\">\u003C/p>\u003Cp>Each platform (Google Ads, Facebook Ads, LinkedIn Ads, etc.) gets its own tab, meaning:\u003C/p>\u003Cul>\u003Cli>Data isn’t unified unless you manually consolidate it\u003C/li>\u003Cli>There’s no easy way to view performance holistically\u003C/li>\u003Cli>You constantly have to jump between tabs to find answers\u003C/li>\u003C/ul>\u003Cp>This setup creates friction and slows you down – especially when working across multiple accounts or clients.\u003C/p>\u003Cp>\u003Cstrong>4. When things break, you’re on your own\u003C/strong>\u003C/p>\u003Cp>There’s no built-in error handling or alerting when data doesn’t load. \u003C/p>\u003Cp>If a Supermetrics query fails or a column changes, you won’t know until you notice something’s off in the dashboard, and even then, figuring out what went wrong requires digging through formulas and queries.\u003C/p>\u003Ch3>Whatagraph PPC Report Template \u003C/h3>\u003Cp>Unlike the Supermetrics Excel version, which feels cluttered, hard to format, and overly manual, the \u003Ca href=\"https://reports.live/shared/VgRD05m9Pnn5raN7\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph PPC report template\u003C/a> is structured to be both \u003Cstrong>visually impressive\u003C/strong> and \u003Cstrong>easy to use\u003C/strong>, even for non-technical users.\u003C/p>\u003Cp>\u003Cstrong>1. Starts with a Performance Overview\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_report_template_performance_overview_ac7ac74b3a.png\" alt=\"Whatagraph PPC Report Template - A dashboard showing pay-per-click performance metrics.\">The first tab gives you a clean, professional snapshot of all key PPC metrics across platforms – impressions, clicks, conversions, CPC, and spend.\u003C/p>\u003Cp>You can create these aggregated values using simple, no-code workflows inside of your report – no need to bounce between different spreadsheets or dashboards or dabble with SQL or coding.\u003C/p>\u003Cp>And best of all, you can \u003Cstrong>save\u003C/strong> these metrics and formulas as templates for future reports.\u003C/p>\u003Cp>Also, see the summary and recommendations section? \u003C/p>\u003Cp>You can get AI to write it out for you in any language you want from 18 languages available – and edit them however you want after. AI is supposed to be a starting point, but you call the shots. \u003C/p>\u003Cp>\u003Cstrong>2. Channel-Level Tabs for Deep Dive\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_report_template_Channel_deep_dives_57216d1ed3.png\" alt=\"Whatagraph PPC Report Template - Dashboard with charts and tables displaying ad performance metrics.\">Each platform has its own section – Meta Ads, Google Ads, LinkedIn Ads etc. – with detailed campaign breakdowns, KPIs, so you can do a deeper-dive.\u003C/p>\u003Cp>You even get to see top-performing ad creatives with detailed metrics for each ad. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_template_top_performing_ads_84dce53a8d.png\" alt=\"Top Performing Ads - A display of six sample ads with impressions and clicks data.\">\u003C/p>\u003Cp>The best thing? Once you’ve customized a PPC report for a particular client, \u003Cstrong>you can save it as a template and re-use it to create another report for another client. \u003C/strong>No need to rebuild or reconfigure every time. \u003C/p>\u003Cp>\u003Cstrong>But what about when you have to edit the reports? \u003C/strong>\u003C/p>\u003Cp>With Supermetrics’ Excel or Google Data Studio report templates, you’d have to edit each report individually. This is fine if you only have one – but if you have dozens, it can quickly snowball into hours of work. \u003C/p>\u003Cp>On Whatagraph, we have something called “Linked templates” that lets you edit linked reports in bulk rather than one by one. \u003C/p>\u003Cp>Basically, you have a “Master” template that you can link as many reports you like to. When it’s time to edit – say you want to change the metric inside a widget or a widget icon – you can simply edit that Master template, and the changes will sync automatically across all the linked reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_reports_e8b1047726.png\" alt=\"Linked Reports - Dashboard interface with charts, metrics, and a LinkedIn logo.\">\u003C/p>\u003Ch2>How do Supermetrics reporting templates work?\u003C/h2>\u003Cp>Supermetrics templates aren’t standalone dashboards or plug-and-play reports. Instead, they’re a \u003Cstrong>starting point\u003C/strong> — a pre-formatted file (usually a Google Sheet, Looker Studio dashboard, Excel file, or Power BI workspace) that needs to be paired with a Supermetrics connector.\u003C/p>\u003Cp>Here’s what the setup usually looks like:\u003C/p>\u003Ch3>1. Choose your template\u003C/h3>\u003Cp>You start by browsing the\u003Ca href=\"https://supermetrics.com/template-gallery\"> \u003C/a>\u003Ca href=\"https://supermetrics.com/template-gallery\" target=\"_blank\" rel=\"noopener noreferrer\">Supermetrics template gallery\u003C/a> and picking one that matches your reporting goal — e.g. a Facebook Ads report in Looker Studio.\u003C/p>\u003Ch3>2. Connect your data sources via Supermetrics\u003C/h3>\u003Cp>Once the template is opened, you’ll be prompted to authorize Supermetrics and connect to the right data source (e.g. Google Ads, GA4, Facebook Ads).\u003C/p>\u003Cp>If you don’t have an active Supermetrics license or the right connector plan, this step won’t work.\u003C/p>\u003Ch3>3. Map the right accounts or campaigns\u003C/h3>\u003Cp>You then select which accounts, properties, or campaigns to pull into the report. The template is just a shell – no data is included – so everything depends on how you configure the data source.\u003C/p>\u003Ch3>4. Customize filters and date ranges\u003C/h3>\u003Cp>Most templates come with a few pre-set filters, like time period or campaign name. You’ll need to adjust them to reflect your actual reporting needs.\u003C/p>\u003Ch3>5. Tweak charts, fix layout issues, and apply branding\u003C/h3>\u003Cp>Supermetrics doesn’t format or brand the reports — that’s up to the destination tool. You’ll need to:\u003C/p>\u003Cul>\u003Cli>Adjust the layout to fit your KPIs\u003C/li>\u003Cli>Add your company logo, colors, and fonts (if supported)\u003C/li>\u003Cli>Clean up any broken charts or error messages\u003C/li>\u003C/ul>\u003Ch3>6. Refresh data regularly\u003C/h3>\u003Cp>The templates don’t auto-update unless you’ve set up scheduled refreshes. Even then, \u003Cstrong>data breaks are common\u003C/strong>, especially if:\u003C/p>\u003Cul>\u003Cli>APIs change\u003C/li>\u003Cli>Your ad account is disconnected\u003C/li>\u003Cli>Your Supermetrics license expires or downgrades\u003C/li>\u003C/ul>\u003Ch3>TL;DR:\u003C/h3>\u003Cp>Supermetrics templates are helpful starting points, but they’re not turnkey reporting solutions. You still need to:\u003C/p>\u003Cul>\u003Cli>Configure connectors\u003C/li>\u003Cli>Troubleshoot data loads\u003C/li>\u003Cli>Format the visuals yourself\u003C/li>\u003Cli>And double-check that everything stays up to date\u003C/li>\u003C/ul>\u003Cp>This is exactly why many marketers switch to \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a> like Whatagraph – where data connection, visualization, and insights all happen in one place.\u003C/p>","2023-03-08T14:47:36.953Z","2025-07-02T06:17:24.862Z","2023-03-08T14:48:15.531Z",{"id":568,"name":569,"alternativeText":570,"caption":31,"width":571,"height":572,"formats":573,"hash":579,"ext":292,"mime":293,"size":580,"url":581,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":582,"updatedAt":583},14974,"6 best Supermetrics templates to grab.png","Supermetrics Templates - Marketing dashboard with ad campaign metrics and performance data.",3199,1800,{"thumbnail":574},{"ext":292,"url":575,"hash":576,"mime":293,"name":577,"path":31,"size":578,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_6_best_Supermetrics_templates_to_grab_15f2daafcb.png","thumbnail_6_best_Supermetrics_templates_to_grab_15f2daafcb","thumbnail_6 best Supermetrics templates to grab.png",24.91,"6_best_Supermetrics_templates_to_grab_15f2daafcb",1042.6,"https://s3.us-east-2.amazonaws.com/whatagraph.com/6_best_Supermetrics_templates_to_grab_15f2daafcb.png","2025-06-23T07:38:30.988Z","2025-06-23T07:38:37.202Z",{"id":547,"name":548,"about":549,"email":550,"createdAt":551,"updatedAt":552,"publishedAt":553,"slug":554,"linkedin_url":555},{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":587,"dateReorder":588,"title":589,"slug":590,"summary":591,"body":592,"read_time":50,"createdAt":593,"updatedAt":594,"publishedAt":595,"errors":31,"table_of_contents":32,"cover_image":596,"author":611,"article_category":612},2266,"2025-06-18","Supermetrics Connectors: Full List, Pricing, and Limitations","supermetrics-connectors","\u003Cp>If you’re tired of manually exporting data from marketing platforms, Supermetrics probably landed on your radar.\u003C/p>\u003Cp>At its core, Supermetrics helps you automate data transfers from marketing platforms into tools like Google Sheets, Looker Studio, and BigQuery.\u003C/p>","\u003Cp>But once you start digging into Supermetrics connectors, things can get confusing fast.\u003C/p>\u003Cul>\u003Cli>What platforms can you actually connect to?\u003C/li>\u003Cli>How do the connectors work?\u003C/li>\u003Cli>Why are some labeled “Premium” or “Early Access”?\u003C/li>\u003Cli>And how much does it all cost?\u003C/li>\u003C/ul>\u003Cp>In this guide, we’ll break it all down clearly – platform by platform. You’ll learn exactly what Supermetrics connectors do, which tools they support, and where the limitations show up.\u003C/p>\u003Cp>Let’s get into it.\u003C/p>\u003Ch2>What are Supermetrics connectors? \u003C/h2>\u003Cp>Think of Supermetrics connectors as the “pipes” that move your marketing data from one place to another.\u003C/p>\u003Cp>Instead of manually downloading reports from Google Ads, Facebook, or LinkedIn, and then uploading them into Google Sheets or Looker Studio, Supermetrics connectors automate that entire process.\u003C/p>\u003Cp>They pull raw data directly from your marketing platforms and send it to a destination of your choice, whether it’s a spreadsheet, dashboard, or data warehouse.\u003C/p>\u003Cp>But the catch is – \u003Ca href=\"https://whatagraph.com/blog/articles/what-is-supermetrics\">Supermetrics\u003C/a> itself doesn’t visualize that data. There are no internal dashboards or reports available. You’d still need to build them in an external business intelligence tool like Looker Studio or Power BI.\u003C/p>\u003Cp>If you're a data-savvy marketer or BI specialist with an existing reporting setup and you just need reliable data extraction – Supermetrics connectors might fit the bill.\u003C/p>\u003Cp>But if you’re looking for an all-in-one solution that not only pulls the data but also organizes, visualizes, and shares it with clients or teams, \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is the better option.\u003C/p>\u003Ch2>What platforms can I connect to using Supermetrics connectors?\u003C/h2>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_connector_list_eb1261443e.png\" alt=\"Supermetrics Connector List - Website UI showing Supermetrics connector options.\">As of June 2025, there are 130+ Supermetrics integrations available, ranging from ad channels like Google Ads and Meta to analytics platforms like GA4 and ecommerce tools like Shopify.\u003C/p>\u003Cp>But not all of these connectors are created equal.\u003C/p>\u003Cp>Some are only available on higher-tier plans, others are still in beta, and a few require advanced setup or manual tweaks when they break. \u003C/p>\u003Cp style=\"margin-left:0px;\">One of our customers at Whatagraph – Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad agency \u003C/a>– knew this pain all too well.\u003C/p>\u003Cp style=\"margin-left:0px;\">Tanja used to use Supermetrics and Looker Studio,\u003Cstrong> but the connections frequently broke, sources failed to load properly\u003C/strong>, and she had to either waste time fixing them herself or contact Support for help. She told us:\u003C/p>\u003Cp style=\"margin-left:0px;\">[quote color-variant=\"2\"]\u003Cbr>It’s such a pain to reconnect a lot of sources and accounts on Supermetrics, and it takes so much time, which you don’t have when you want a quick report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp style=\"margin-left:0px;\">But this problem was solved \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">when she switched to Whatagraph\u003C/a>, an all-in-one marketing intelligence platform. She said:\u003C/p>\u003Cp style=\"margin-left:0px;\">[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very, very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>That being said, here’s a full Supermetrics connectors list, divided into nine different categories:\u003C/p>\u003Ch3>1. Paid per click (PPC)\u003C/h3>\u003Cp>Supermetrics is best known for its ad platform coverage. If you’re managing paid campaigns across multiple channels, you’ll likely find the major ones covered here. \u003C/p>\u003Cul>\u003Cli>Google Ads\u003C/li>\u003Cli>Meta Ads (Facebook & Instagram Ads)\u003C/li>\u003Cli>LinkedIn Ads\u003C/li>\u003Cli>TikTok Ads\u003C/li>\u003Cli>Twitter/X Ads\u003C/li>\u003Cli>Pinterest Ads\u003C/li>\u003Cli>Snapchat Marketing\u003C/li>\u003Cli>Microsoft Advertising (Bing)\u003C/li>\u003Cli>Amazon Ads\u003C/li>\u003Cli>Reddit Ads\u003C/li>\u003Cli>Apple Search Ads\u003C/li>\u003Cli>Spotify Ads\u003C/li>\u003C/ul>\u003Cp>Apart from these common ones, Supermetrics also covers the more obscure and niche platforms like:\u003C/p>\u003Cul>\u003Cli>Taboola\u003C/li>\u003Cli>Yahoo! Japan Display Ads\u003C/li>\u003Cli>Yahoo! Japan Search Ads\u003C/li>\u003Cli>Yandex.Direct\u003C/li>\u003Cli>Adform \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Adobe Advertising (Campaign Manager 360, DV360, SA360) \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>AdRoll \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Adtraction \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Amazon DSP\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Basis\u003C/li>\u003Cli>Beeswax\u003C/li>\u003Cli>Celtra \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Criteo \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Criteo Retail Media \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>DoubleVerify \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Flashtalking \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Integral Ad Science \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>IQM \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Kwai Ads\u003C/li>\u003Cli>LINE Ads\u003C/li>\u003Cli>Moloco DSP\u003C/li>\u003Cli>Nexxen DSP \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Outbrain DSP (Zemanta) \u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Quantcast \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>RTB House\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>StackAdapt\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Teads\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>The Trade Desk\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Tradedoubler\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Xandr\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Yahoo DSP\u003Ci> (Premium)\u003C/i>\u003C/li>\u003Cli>Readpeak\u003C/li>\u003Cli>Quora Ads\u003C/li>\u003Cli>Shopee Ads \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003C/ul>\u003Cp>Each of these connectors pulls granular campaign-level data like impressions, clicks, CPCs, ROAS, and audience breakdowns.\u003C/p>\u003Cp>Most of these data source connectors come included in standard plans, but for some niche or enterprise-level platforms (like Adobe Analytics or Campaign Manager 360), you’ll need a premium upgrade. \u003C/p>\u003Cp>That said, the experience isn’t always plug-and-play. You’ll still need to pair these connectors with another tool (like Looker Studio or Sheets) to visualize the data, and occasional Supermetrics API changes can cause sync issues, so staying on top of your setup is key.\u003C/p>\u003Ch3>2. Mobile and web analytics\u003C/h3>\u003Cp>Supermetrics also connects with several popular web and mobile analytics tools so you can track organic traffic, site behavior, search rankings, and technical performance alongside your paid campaigns.\u003C/p>\u003Cp>Here’s a full list of analytics tools available in Supermetrics:\u003C/p>\u003Cul>\u003Cli>Google Analytics 4\u003C/li>\u003Cli>Google Search Console\u003C/li>\u003Cli>Google My Business\u003C/li>\u003Cli>Google Trends \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Adobe Analytics 2.0 \u003Ci>(Premium + Early Access)\u003C/i>\u003C/li>\u003Cli>Matomo\u003C/li>\u003Cli>Moz\u003C/li>\u003Cli>Semrush Analytics\u003C/li>\u003Cli>Semrush Projects \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Similarweb \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Hotjar\u003C/li>\u003Cli>Mixpanel \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Amplitude \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Bing Webmaster Tools\u003C/li>\u003Cli>Google PageSpeed Insights\u003C/li>\u003Cli>Yandex.Metrica\u003C/li>\u003Cli>Piwik PRO\u003C/li>\u003Cli>Piano Analytics (AT Internet)\u003C/li>\u003Cli>Affluent \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Yext \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Adjust\u003C/li>\u003Cli>AppsFlyer\u003C/li>\u003Cli>Branch\u003C/li>\u003Cli>Apple Public Data\u003C/li>\u003Cli>Apple Search Ads\u003C/li>\u003Cli>Google Play Console\u003C/li>\u003Cli>Google Play Reviews\u003C/li>\u003Cli>Slack (used for internal comms tracking or notifications)\u003C/li>\u003C/ul>\u003Cp>This mix means you can not only analyze user sessions on websites, but also app installs, attribution, in-app events, reviews, and even messaging workflows.\u003C/p>\u003Cp>Note that Mixpanel and Amplitude are still in early access. The rest are available under standard plans and work across both marketing and product analytics workflows.\u003C/p>\u003Cp>That said, several of these connectors (like Adobe Analytics, Google Trends, and Yext) require a premium plan or are still in early access – so depending on your setup, there may be extra cost or technical overhead to consider.\u003C/p>\u003Ch3>3. Social media\u003C/h3>\u003Cp>Need to report on more than just ad performance? Supermetrics also connects with social platforms to pull in organic insights like post reach, engagement, follower growth, and video views.\u003C/p>\u003Cp>Here’s the full list of social media connectors:\u003C/p>\u003Cul>\u003Cli>Facebook Insights\u003C/li>\u003Cli>Instagram Insights\u003C/li>\u003Cli>Pinterest Organic\u003C/li>\u003Cli>TikTok Organic\u003C/li>\u003Cli>X Organic (Twitter)\u003C/li>\u003Cli>Facebook Public Data\u003C/li>\u003Cli>Instagram Public Data\u003C/li>\u003Cli>LinkedIn Company Pages\u003C/li>\u003Cli>Pinterest Public Data\u003C/li>\u003Cli>YouTube Public Data\u003C/li>\u003Cli>Threads Insights\u003C/li>\u003Cli>Vimeo Public Data\u003C/li>\u003Cli>Meltwater \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Smarp \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Sprout Social \u003Ci>(Status not specified)\u003C/i>\u003C/li>\u003C/ul>\u003Cp>This group is especially useful for social media teams that want to include organic performance data in client reports alongside paid results from the same platforms.\u003C/p>\u003Cp>Most of these connectors are generally available. A few, like Meltwater and Smarp, require premium access. Sprout Social isn’t clearly labeled, so you may need to verify availability with Supermetrics support.\u003C/p>\u003Ch3>4. Sales \u003C/h3>\u003Cp>For teams that want to close the loop between marketing and revenue, Supermetrics also offers connectors for sales, CRM, and payment platforms. These are especially useful if you're trying to tie campaign performance to pipeline growth or actual revenue.\u003C/p>\u003Cp>Here’s the full list of sales and revenue connectors:\u003C/p>\u003Cul>\u003Cli>CallRail\u003C/li>\u003Cli>Close CRM \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Pipedrive\u003C/li>\u003Cli>Stripe\u003C/li>\u003Cli>Zoho CRM\u003C/li>\u003Cli>Marketo \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Salesforce \u003Ci>(Premium)\u003C/i>\u003C/li>\u003C/ul>\u003Cp>These connectors let you track sales data like lead volume, opportunity stages, call tracking, and revenue attribution.\u003C/p>\u003Cp>Note that the two biggest enterprise players here – Salesforce and Marketo – require a premium plan. Close CRM is still in early access, so functionality or reliability may vary.\u003C/p>\u003Ch3>5. SEO\u003C/h3>\u003Cp>If you're working on organic search performance, Supermetrics offers several connectors that help you report on rankings, visibility, keyword data, and local SEO metrics.\u003C/p>\u003Cp>Here’s the complete list of SEO-related connectors:\u003C/p>\u003Cul>\u003Cli>Ahrefs\u003C/li>\u003Cli>Google Search Console\u003C/li>\u003Cli>Google My Business\u003C/li>\u003Cli>Bing Webmaster Tools\u003C/li>\u003Cli>Google Ads Keyword Planner \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Moz\u003C/li>\u003Cli>Semrush Analytics\u003C/li>\u003Cli>Semrush Projects\u003C/li>\u003C/ul>\u003Cp>These connectors give you access to data like keyword positions, backlink profiles, local listing performance, and search visibility – all essential for any SEO report.\u003C/p>\u003Cp>Most are available under standard plans, but Google Ads Keyword Planner is still marked as early access. The rest are fully supported and widely used.\u003C/p>\u003Ch3>6. Email & SMS\u003C/h3>\u003Cp>Supermetrics also supports a solid lineup of email and SMS platforms, giving marketers access to campaign performance, audience engagement, and automation insights—all within their reporting workflows.\u003C/p>\u003Cp>Here’s the list of connectors in this category:\u003C/p>\u003Cul>\u003Cli>ActiveCampaign\u003C/li>\u003Cli>Brevo\u003C/li>\u003Cli>Campaign Monitor\u003C/li>\u003Cli>HubSpot \u003Ci>(Premium – Unlimited Contacts)\u003C/i>\u003C/li>\u003Cli>Klaviyo\u003C/li>\u003Cli>LiveIntent \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>MailChimp\u003C/li>\u003Cli>Newsletter2Go \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Omnisend\u003C/li>\u003Cli>Salesforce Account Engagement (Pardot) \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Salesforce Marketing Cloud \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003C/ul>\u003Cp>These connectors give access to email metrics like open rates, click-throughs, unsubscribes, and list growth, plus campaign-level insights from automation tools.\u003C/p>\u003Cp>Most of the mainstream platforms – like MailChimp, Klaviyo, and ActiveCampaign – are fully supported on standard plans. Others, like HubSpot (Unlimited Contacts) and LiveIntent, fall under the premium category, while a few Salesforce-based products are still in early access.\u003C/p>\u003Ch3>7. eCommerce\u003C/h3>\u003Cp>For performance marketers and ecommerce teams, Supermetrics offers a variety of connectors designed to track product sales, cart activity, customer lifetime value, and marketplace performance across storefronts and ad channels.\u003C/p>\u003Cp>Here’s the complete list of ecommerce-related connectors:\u003C/p>\u003Cul>\u003Cli>Shopify\u003C/li>\u003Cli>WooCommerce\u003C/li>\u003Cli>Lazada Commerce\u003C/li>\u003Cli>Shopee Commerce \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>BigCommerce\u003C/li>\u003Cli>Adobe Commerce (Magento 2)\u003C/li>\u003Cli>Amazon Seller Central\u003C/li>\u003Cli>Google Merchant Center\u003C/li>\u003Cli>Squarespace Commerce \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Recharge\u003C/li>\u003Cli>PrestaShop \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Prisjakt\u003C/li>\u003Cli>Criteo Retail Media \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Bambuser \u003Ci>(Premium)\u003C/i>\u003C/li>\u003Cli>Lazada Ads \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003C/ul>\u003Cp>These connectors allow teams to track everything from product performance and fulfillment metrics to inventory insights and revenue attribution.\u003C/p>\u003Cp>While core platforms like Shopify, WooCommerce, and Amazon Seller Central are generally available, more specialized tools – like Criteo Retail Media and Bambuser – fall under Supermetrics’ premium tier. Others are still in early access, so their functionality may evolve over time.\u003C/p>\u003Ch3>8. Feedback and reviews\u003C/h3>\u003Cp>For businesses that rely on reputation, customer sentiment, and user experience feedback, Supermetrics also offers connectors that pull in data from major review sites and survey platforms.\u003C/p>\u003Cp>Here’s the full list of supported review and feedback-related connectors:\u003C/p>\u003Cul>\u003Cli>Capterra Reviews\u003C/li>\u003Cli>G2 Reviews\u003C/li>\u003Cli>Glassdoor Reviews\u003C/li>\u003Cli>Indeed Reviews\u003C/li>\u003Cli>Tripadvisor Reviews\u003C/li>\u003Cli>Yelp Reviews\u003C/li>\u003Cli>Simplesat\u003C/li>\u003C/ul>\u003Cp>These connectors are useful for aggregating user reviews, tracking changes in ratings over time, and identifying common themes in customer feedback.\u003C/p>\u003Ch3>9. Data infrastructure and utility\u003C/h3>\u003Cp>These connectors don’t fit neatly into marketing categories—but they’re critical for teams managing data operations, internal workflows, or custom reporting pipelines.\u003C/p>\u003Cp>Here’s the list:\u003C/p>\u003Cul>\u003Cli>Clockify\u003C/li>\u003Cli>Harvest\u003C/li>\u003Cli>Facebook Billing Data \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Google Ads Account Explorer \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Google Sheets \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Google Sheets (Legacy) \u003Ci>(Early Access)\u003C/i>\u003C/li>\u003Cli>Google BigQuery\u003C/li>\u003Cli>Snowflake\u003C/li>\u003Cli>Database\u003C/li>\u003Cli>JSON/CSV/XML\u003C/li>\u003Cli>Ignite \u003Ci>(Premium)\u003C/i>\u003C/li>\u003C/ul>\u003Cp>These tools help extend Supermetrics’ capabilities into raw data formatting, custom querying, and operational insights especially for advanced teams blending marketing and internal ops data.\u003C/p>\u003Ch2>How do Supermetrics connectors work?\u003C/h2>\u003Cp>Supermetrics connectors serve as pipelines between your marketing data sources (like Google Ads or Facebook) and your reporting destinations (like Looker Studio or BigQuery). \u003C/p>\u003Cp>Here’s how the process works, based on official guidance from Supermetrics’ Support Center:\u003C/p>\u003Ch3>Step 1: Connect to Supermetrics Data Sources\u003C/h3>\u003Cp>You start in the Supermetrics Hub, where you can view, add, or manage your data connections:\u003C/p>\u003Cul>\u003Cli>Visit the Data Sources page.\u003C/li>\u003Cli>Scroll to Connect to new data source.\u003C/li>\u003Cli>Hover over a platform (e.g., Google Ads) and click Connect.\u003C/li>\u003Cli>Choose to make the connection shared (team-wide) or private (user-only).\u003C/li>\u003Cli>Authenticate using your credentials or API login.\u003C/li>\u003C/ul>\u003Cp>You can also share an authentication link with external stakeholders. This is useful if you don’t have direct access to the account. Links are valid for 12 hours.\u003C/p>\u003Cp>Here's a handy video from Supermetrics on how to authenticate connectors:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/dP4ZXcNjEbI?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/dP4ZXcNjEbI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Ch3>Step 2: Add, Replace, or Reauthenticate Connections\u003C/h3>\u003Cp>Once a connector is active, you can:\u003C/p>\u003Cul>\u003Cli>Add new connections to the same source (e.g., multiple Facebook ad accounts).\u003C/li>\u003Cli>Replace existing connections (e.g., if a team member leaves).\u003C/li>\u003Cli>Reauthenticate when credentials expire or APIs time out.\u003C/li>\u003C/ul>\u003Cp>These actions help keep your queries running smoothly, especially in shared team environments.\u003C/p>\u003Ch3>Step 3: Build and Schedule Queries\u003C/h3>\u003Cp>After connecting, you define what data you want to pull:\u003C/p>\u003Cul>\u003Cli>Choose metrics (e.g., clicks, conversions).\u003C/li>\u003Cli>Select dimensions (e.g., date, campaign, region).\u003C/li>\u003Cli>Apply filters and date ranges.\u003C/li>\u003C/ul>\u003Cp>Then, you send this data to a destination like:\u003C/p>\u003Cul>\u003Cli>Google Sheets or Excel\u003C/li>\u003Cli>Looker Studio or Power BI\u003C/li>\u003Cli>BigQuery, Snowflake, or another warehouse\u003C/li>\u003C/ul>\u003Cp>Most destinations support scheduled refreshes, with options varying by plan and platform.\u003C/p>\u003Ch3>Step 4: Send to Destination\u003C/h3>\u003Cp>Once your query is configured, Supermetrics sends the data to your chosen destination:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Spreadsheets\u003C/strong>: Google Sheets, Excel\u003C/li>\u003Cli>\u003Cstrong>Dashboards\u003C/strong>: Looker Studio, Power BI\u003C/li>\u003Cli>\u003Cstrong>Warehouses\u003C/strong>: BigQuery, Snowflake\u003C/li>\u003C/ul>\u003Cp>Each destination supports different functionality—for example, Looker Studio supports visualizations, while BigQuery is for storage and advanced querying.\u003C/p>\u003Ch3>Step 5: Schedule Data Refresh\u003C/h3>\u003Cp>You can set up scheduled refreshes to keep your data up to date:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Spreadsheets: \u003C/strong>Up to 5 automatic refreshes per day (per file)\u003C/li>\u003Cli>\u003Cstrong>Looker Studio:\u003C/strong> Schedule depends on Google’s limits\u003C/li>\u003Cli>\u003Cstrong>Warehouses: \u003C/strong>Refresh frequency depends on your Supermetrics plan\u003C/li>\u003C/ul>\u003Cp>Some data sources also allow historical data loading, but this often requires a higher-tier plan or is capped by API limitations.\u003C/p>\u003Ch3>Step 6: Maintain & Troubleshoot\u003C/h3>\u003Cp>Here’s where things get tricky:\u003C/p>\u003Cul>\u003Cli>Connectors may break when APIs change\u003C/li>\u003Cli>Data may partially load or fail if your account permissions shift\u003C/li>\u003Cli>Some sources have strict rate limits or require re-authentication\u003C/li>\u003C/ul>\u003Cp>Supermetrics does offer support, but priority help is typically reserved for premium customers. Non-technical users may find it challenging to debug issues without help.\u003C/p>\u003Cp>In short: Supermetrics connectors are powerful if you know how to use them – but they’re not “set it and forget it.” You’ll still need to build and maintain the workflows, troubleshoot sync issues, and handle reporting outside of Supermetrics itself.\u003C/p>\u003Ch2>Can you use Supermetrics connectors for reporting? \u003C/h2>\u003Cp>Technically, yes you can. \u003C/p>\u003Cp>Supermetrics doesn’t offer built-in reporting or data visualization, but you can send the data to another reporting or BI tool. \u003C/p>\u003Cp>Here are some popular options:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Looker Studio (prev. Google Data Studio): \u003C/strong>This is the most popular destination for Supermetrics users. It’s free, visual, and great for lightweight dashboards. But it struggles with large datasets, has rigid formatting, and requires time to design reports manually.\u003C/li>\u003Cli>\u003Cstrong>Google Sheets or Excel:\u003C/strong> Flexible and familiar, but entirely manual. Formatting, formulas, and visuals are up to you. Great for deep analysis, not ideal for automated reporting.\u003C/li>\u003Cli>\u003Cstrong>Power BI or Tableau:\u003C/strong> These are powerful business intelligence tools for advanced users. You’ll need technical know-how to model the data and build dashboards, but they offer excellent scalability and visualization control.\u003C/li>\u003C/ol>\u003Cp>Supermetrics does offer some \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-templates\">pre-made templates\u003C/a> for all these reporting tools so you don't have to start from scratch.\u003C/p>\u003Cp>But no matter where you send your data, you’ll still need to:\u003C/p>\u003Cul>\u003Cli>Format and update reports regularly\u003C/li>\u003Cli>Troubleshoot broken queries or data mismatches\u003C/li>\u003Cli>Export or share the reports with stakeholders\u003C/li>\u003C/ul>\u003Cp>We broke down more of this “two-tool” workflow in this honest and in-depth \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics review\u003C/a>. \u003C/p>\u003Cp>If you want a solution that combines data connectors + pre-built reports + automation + sharing, that’s where platforms like Whatagraph shine.\u003C/p>\u003Cp>From connecting to your data sources, to cleaning it up, to visualizing and sharing it, Whatagraph takes care of your entire data journey. \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=cRRlzVRm6W8\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/cRRlzVRm6W8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>We built Whatagraph specifically to eliminate the friction points that marketers and agencies run into with tools like Supermetrics.\u003C/p>\u003Cp>Here’s how we simplify your reporting workflow:\u003C/p>\u003Cp>✅ \u003Cstrong>All-in-one platform\u003C/strong>: Connect data, visualize it, and share reports without needing Looker Studio, Sheets, or BI tools.\u003C/p>\u003Cp>✅ \u003Cstrong>No-code setup\u003C/strong>: Use pre-built report templates for platforms like Google Ads, Meta, and LinkedIn. Go from connection to report in minutes.\u003C/p>\u003Cp>✅ \u003Cstrong>Automated workflows\u003C/strong>: Schedule data refreshes, email reports, and live sharing – all handled inside Whatagraph.\u003C/p>\u003Cp>✅ \u003Cstrong>Agency-ready features\u003C/strong>: Manage multiple clients, collaborate with teammates, and assign report access—all in one workspace.\u003C/p>\u003Cp>✅ \u003Cstrong>Transparent pricing\u003C/strong>: Get all your connectors and destinations under a single plan – no hidden upcharges for adding tools or users.\u003C/p>\u003Cp>✅ \u003Cstrong>Less maintenance, fewer breakdowns\u003C/strong>: No dealing with broken connectors, query errors, or constant reauthentication.\u003C/p>\u003Cp>With Whatagraph, you don’t just get data pipelines, you get finished, polished, and automated reporting, end-to-end.\u003C/p>\u003Cp>For an in-depth breakdown of how Whatagraph compares against Supermetrics, check out this \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a> article. \u003C/p>\u003Ch2>How much do Supermetrics connectors cost? \u003C/h2>\u003Cp>Supermetrics charges based on how many \u003Cstrong>connectors\u003C/strong> (data sources), \u003Cstrong>destinations\u003C/strong>, \u003Cstrong>users\u003C/strong>, and \u003Cstrong>accounts per data source\u003C/strong> you need. While the entry-level pricing might look simple, it can scale quickly depending on your setup.\u003C/p>\u003Cp>Here’s a breakdown of what each plan includes and what extras to watch out for:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Plan\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Price (billed annually)\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Data Sources\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Users\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Accounts per Source\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Refresh Frequency\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Starter\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$29/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">1\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Weekly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Growth\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$159/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">2\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">7\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Daily\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Pro\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">$399/month\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">3\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">10\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Hourly\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Business\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Unlimited\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Custom\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">On-demand\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cstrong>Note:\u003C/strong> All plans support a \u003Ci>single destination\u003C/i> by default (e.g., Google Sheets or Looker Studio). Additional destinations (e.g., BigQuery or Snowflake) may require separate subscriptions or upgrades.\u003C/p>\u003Ch3>What counts toward your connector limit?\u003C/h3>\u003Cp>Each of the following counts against your usage:\u003C/p>\u003Cul>\u003Cli>Each \u003Cstrong>platform\u003C/strong> (e.g., Google Ads, Meta Ads) = 1 data source\u003C/li>\u003Cli>Each \u003Cstrong>platform account\u003C/strong> (e.g., three Google Ads accounts) = 3 accounts\u003C/li>\u003Cli>Each \u003Cstrong>destination\u003C/strong> (Sheets, Looker Studio, etc.) = additional plan or fee\u003C/li>\u003Cli>Each \u003Cstrong>user\u003C/strong> = limited by your plan unless you upgrade\u003C/li>\u003C/ul>\u003Cp>So if you're managing Facebook Ads for three clients and pushing that data to both Sheets and Looker Studio, that could already consume:\u003C/p>\u003Cul>\u003Cli>1 data source (Meta Ads)\u003C/li>\u003Cli>3 accounts\u003C/li>\u003Cli>2 destinations\u003C/li>\u003Cli>1–2 users\u003C/li>\u003C/ul>\u003Cp>You can see how quickly cost can balloon.\u003C/p>\u003Ch3>Add-on costs and upgrades\u003C/h3>\u003Cp>All \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics pricing\u003C/a> plans come with the option to \"bolt on\" extras, including:\u003C/p>\u003Cul>\u003Cli>Additional data sources\u003C/li>\u003Cli>Additional accounts per data source\u003C/li>\u003Cli>More users\u003C/li>\u003Cli>More frequent refreshes (if you're on lower tiers)\u003C/li>\u003Cli>Access to premium or warehouse destinations (e.g., Snowflake, BigQuery)\u003C/li>\u003C/ul>\u003Ch3>So, how much can you expect to pay? \u003C/h3>\u003Cp>Taking all this into consideration, most marketing teams or agencies managing 5–15 clients find themselves spending between \u003Cstrong>$600–$1,200/month\u003C/strong>, especially if they need:\u003C/p>\u003Cul>\u003Cli>More than one destination\u003C/li>\u003Cli>Premium connectors (e.g., Amazon DSP, Salesforce)\u003C/li>\u003Cli>High-frequency syncing (hourly or on-demand)\u003C/li>\u003Cli>Access for multiple team members or stakeholders\u003C/li>\u003C/ul>\u003Cp>And remember – Supermetrics only handles data transfer. You still need to build and maintain dashboards in Looker Studio, Sheets, or another BI tool.\u003C/p>\u003Cp>Meanwhile, Whatagraph’s pricing is all-inclusive, because we know how predictable pricing is important for marketing agencies and teams. \u003C/p>\u003Cp>You get:\u003C/p>\u003Cp>✅ 55+ native and stable data connectors\u003C/p>\u003Cp>✅ Unlimited internal dashboards and external reports\u003C/p>\u003Cp>✅ Unlimited data blends, custom metrics and dimensions\u003C/p>\u003Cp>✅ AI performance summary writer and chatbot to extract insights\u003C/p>\u003Cp>✅ A dedicated Customer Success Manager\u003C/p>\u003Cp>✅ Live chat support that replies within 4 minutes \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Talk to us\u003C/a>, we’d love to show you around. \u003C/p>","2023-03-10T08:31:58.141Z","2025-07-21T10:37:05.517Z","2023-03-10T08:34:00.262Z",{"id":597,"name":598,"alternativeText":599,"caption":31,"width":571,"height":572,"formats":600,"hash":606,"ext":292,"mime":293,"size":607,"url":608,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":609,"updatedAt":610},14945,"Supermetrics connectors.png","Supermetrics Connectors - Screenshot showcasing a Supermetrics interface with app connectors.",{"thumbnail":601},{"ext":292,"url":602,"hash":603,"mime":293,"name":604,"path":31,"size":605,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Supermetrics_connectors_6f207cd852.png","thumbnail_Supermetrics_connectors_6f207cd852","thumbnail_Supermetrics connectors.png",27.04,"Supermetrics_connectors_6f207cd852",1204.44,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_connectors_6f207cd852.png","2025-06-18T05:02:44.122Z","2025-06-18T05:02:50.684Z",{"id":547,"name":548,"about":549,"email":550,"createdAt":551,"updatedAt":552,"publishedAt":553,"slug":554,"linkedin_url":555},{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":614,"dateReorder":615,"title":616,"slug":617,"summary":618,"body":619,"read_time":42,"createdAt":620,"updatedAt":621,"publishedAt":622,"errors":31,"table_of_contents":32,"cover_image":623,"author":640,"article_category":641},2261,"2025-06-11","What is Supermetrics? The No-Nonsense Guide for Marketers","what-is-supermetrics","\u003Cp>\u003Cspan style=\"color:#000000;\">If you’re here, chances are you’re spending too much time copy-pasting data from 10 different platforms into 10 different spreadsheets. And now you’re wondering if Supermetrics can fix that.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Good news: It can – kind of.\u003C/span>\u003C/p>","\u003Cp>Supermetrics is one of the most popular tools for automating marketing data transfers. But before you commit, you need to know what it \u003Ci>actually\u003C/i> does, how it works, what it costs, and whether it’s the right fit for your team or agency.\u003C/p>\u003Cp>This guide breaks all of that down – without the fluff or hype.\u003C/p>\u003Cp>Let’s start with the basics: what Supermetrics is (and what it’s not).\u003C/p>\u003Ch2>What is Supermetrics (and How Does it Work)?\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/09ZAHC65QMo?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/09ZAHC65QMo\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Supermetrics is a no-code data pipeline tool built for marketing teams.\u003C/p>\u003Cp>Think of it as the “middleman” that pulls performance data from platforms like Google Analytics, Facebook Ads, HubSpot, and Shopify – and sends it into tools like Google Sheets, Google Data Studio, BigQuery, or Excel. \u003C/p>\u003Cp>It eliminates the need for manual exports, spreadsheet copy-pasting, or building complex APIs from scratch.\u003C/p>\u003Cp>At its core, Supermetrics helps marketers move data from where it lives to where they want to analyze or report on it. That’s it. It doesn’t visualize data. It doesn’t create reports. It just makes sure the numbers get from A to B – accurately, automatically, and at scale.\u003C/p>\u003Cp>So if you’re spending hours downloading CSVs, fixing broken connectors, or refreshing dashboards manually, this is the kind of tool that’s supposed to save you from all that grunt work.\u003C/p>\u003Ch3>Supermetrics’ Key Features At a Glance\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_hero_image_4c1a975786.png\" alt=\"\">\u003C/figure>\u003Cp>Here’s what you get out of the box with Supermetrics:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>130+ marketing and sales data sources:\u003C/strong> From Google Analytics and Facebook Ads to HubSpot, LinkedIn, TikTok Ads, and more.\u003C/li>\u003Cli>\u003Cstrong>Multiple destinations supported:\u003C/strong> Send data to Google Sheets, Excel, Looker Studio, Power BI, BigQuery, Snowflake, and Supermetrics Storage.\u003C/li>\u003Cli>\u003Cstrong>Automated refreshes & scheduling:\u003C/strong> Set reports to auto-update hourly, daily, or weekly – no more manual exports or refresh clicks.\u003C/li>\u003Cli>\u003Cstrong>Customizable queries:\u003C/strong> Pick your metrics, dimensions, date ranges, and filters for complete control over your data pulls.\u003C/li>\u003Cli>\u003Cstrong>Light data transformation & blending:\u003C/strong> Merge data from multiple platforms, rename fields, and clean up datasets before they hit your reporting tool.\u003C/li>\u003Cli>\u003Cstrong>Granular, unsampled data access:\u003C/strong> Pull precise data directly via API, avoiding the limitations of platform UIs or sampled exports.\u003C/li>\u003Cli>\u003Cstrong>Secure and compliant:\u003C/strong> Enterprise-grade security, GDPR-compliant data handling, and role-based access control.\u003C/li>\u003Cli>\u003Cstrong>No-code interface:\u003C/strong> Designed for marketers—not developers. You can get started without writing a single line of code.\u003C/li>\u003C/ul>\u003Ch3>What Supermetrics is NOT: \u003C/h3>\u003Cp>But to really understand Supermetrics, it helps to get clear on what it \u003Ci>doesn’t\u003C/i> do. \u003C/p>\u003Cp>❌ \u003Cstrong>It’s not a data visualization tool\u003C/strong>\u003Cbr> Supermetrics doesn’t offer any dashboards or native reporting interface. If you want to build a visual dashboard or client report, you’ll need to plug it into a business intelligence tool like Looker Studio or Power BI.\u003C/p>\u003Cp>❌ \u003Cstrong>It’s not a full marketing intelligence platform\u003C/strong>\u003Cbr>You can’t create internal dashboards, set up KPI tracking, or generate client-facing reports with Supermetrics alone. It moves data, but it doesn’t help you \u003Ci>analyze\u003C/i>, \u003Ci>visualize\u003C/i>, or \u003Ci>share\u003C/i> that data – unless you bolt on other tools.\u003C/p>\u003Cp>If that’s what you’re looking for, a tool that does \u003Ci>all\u003C/i> of it, \u003Ca href=\"https://whatagraph.com/\">\u003Cstrong>Whatagraph\u003C/strong>\u003C/a>\u003Cstrong> is a better fit\u003C/strong>.\u003C/p>\u003Cp>With Whatagraph, you can:\u003C/p>\u003Col>\u003Cli>Connect all your data sources in one space\u003C/li>\u003Cli>Manipulate and organize your data without any codes\u003C/li>\u003Cli>Visualize this data in internal dashboards and external reports\u003C/li>\u003Cli>Set up goals and alerts of how your campaigns are doing\u003C/li>\u003Cli>Extract insights from your data in seconds using AI \u003C/li>\u003Cli>Automate reports to go out on a scheduled time and day\u003C/li>\u003Cli>Send your data to BigQuery or Looker Studio \u003C/li>\u003C/ol>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/cRRlzVRm6W8?si=48hlbt9BH2gBmBFP\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/cRRlzVRm6W8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>So yes, Supermetrics is great at what it does. But if you want everything under one roof, you’ll need more than just a data connector.\u003C/p>\u003Ch2>What Does Supermetrics Do? Supermetrics Core Function\u003C/h2>\u003Cp>At a glance, Supermetrics\u003Cstrong> \u003C/strong>pulls marketing data from 130+ platforms and delivers it into tools where you can analyze or report on it.\u003C/p>\u003Cp>But let’s break it down into the specific things it actually \u003Ci>does\u003C/i>, so you know what to expect (and what not to).\u003C/p>\u003Ch3>✅ Connects to 130+ Marketing Platforms\u003C/h3>\u003Cp>Supermetrics integrates with most of the platforms marketers care about: Google Analytics, Facebook Ads, LinkedIn, HubSpot, Shopify, TikTok Ads, Google Ads, and dozens more.\u003C/p>\u003Cp>These connections are built through APIs—so instead of logging into every platform one by one, you can set Supermetrics up once and pull everything into one place.\u003C/p>\u003Ch3>✅ Pushes Data Into Your Favorite Tools\u003C/h3>\u003Cp>You choose the destination. Supermetrics sends your data to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Spreadsheets\u003C/strong>: Google Sheets, Excel\u003C/li>\u003Cli>\u003Cstrong>Dashboard tools\u003C/strong>: Looker Studio, Power BI\u003C/li>\u003Cli>\u003Cstrong>Warehouses\u003C/strong>: BigQuery, Snowflake, Amazon Redshift\u003C/li>\u003Cli>\u003Cstrong>Supermetrics Storage\u003C/strong> (temporary holding zone)\u003C/li>\u003C/ul>\u003Cp>This flexibility is one of its biggest strengths—especially if you’re already invested in a BI stack.\u003C/p>\u003Ch3>✅ Builds and Schedules Custom Queries\u003C/h3>\u003Cp>You’re in control of what data you pull and how often. You can:\u003C/p>\u003Cul>\u003Cli>Choose metrics and dimensions (e.g. Sessions, CTR, Campaign Name)\u003C/li>\u003Cli>Set filters and date ranges\u003C/li>\u003Cli>Schedule hourly, daily, or weekly refreshes\u003C/li>\u003Cli>Avoid sampling by pulling granular, unsampled data via API\u003C/li>\u003C/ul>\u003Cp>Once set up, your dashboards or spreadsheets update themselves – no more manual refreshes.\u003C/p>\u003Ch3>✅ Enables Data Transformation (Sort Of)\u003C/h3>\u003Cp>You can do light transformations – like blending data across channels or renaming metrics – but this isn’t a full transformation layer like dbt or a custom ETL tool. You’ll still need external logic (or formulas) if you want deep data modeling.\u003C/p>\u003Cp>Here’s what’s available:\u003C/p>\u003Col>\u003Cli>Convert currencies\u003C/li>\u003Cli>Standardize campaign naming conventions\u003C/li>\u003Cli>Apply filters to your campaign data and analyze results by region, channel, and more\u003C/li>\u003Cli>Blend data from paid channels together \u003C/li>\u003Cli>Combine your paid channels with web analytics to measure ROAS and conversions\u003C/li>\u003C/ol>\u003Ch3>✅ Helps Teams Work From a “Single Source of Truth”\u003C/h3>\u003Cp>When set up correctly, Supermetrics can feed the same data into multiple tools, keeping your team’s reports aligned across channels and clients.\u003C/p>\u003Cp>But remember: you still need a dashboard tool to \u003Cstrong>see\u003C/strong> that data—and you’ll need to handle report formatting and sharing yourself.\u003C/p>\u003Ch2>How Does Supermetrics Work?\u003C/h2>\u003Cp>Supermetrics works by acting as the data pipeline between your marketing platforms and your reporting tools. You choose the data source, define what you want to pull, and tell it where to send the data. \u003C/p>\u003Cp>Here’s a step-by-step:\u003C/p>\u003Ch3>1. Data Transfer: Pick a Destination Tool\u003C/h3>\u003Cp>First, you decide where you want the data to land. Most marketers start with tools like:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Google Sheets\u003C/strong> (great for scrappy reports or spreadsheet lovers)\u003C/li>\u003Cli>\u003Cstrong>Looker Studio\u003C/strong> (for client-facing dashboards)\u003C/li>\u003Cli>\u003Cstrong>BigQuery\u003C/strong> or \u003Cstrong>Snowflake\u003C/strong> (for teams with a BI setup)\u003C/li>\u003C/ul>\u003Cp>You’ll need to install a \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">Supermetrics connector\u003C/a> or add-on based on the tool.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_destinations_8d80aca281.png\" alt=\"Supermetrics destinations - Grid layout of various data visualization and storage tools.\">\u003C/p>\u003Ch3>2. Data Integration: Connect Your Data Sources\u003C/h3>\u003Cp>Next, you authenticate your marketing platforms—Google Analytics, Facebook Ads, LinkedIn, TikTok, etc.—within Supermetrics. Once connected, Supermetrics can access the data via API.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_connectors_f9d90003b0.png\" alt=\"\">You can also upload your custom data and map out the fields.\u003C/p>\u003Ch3>3. Build Your Query\u003C/h3>\u003Cp>This is where you tell Supermetrics exactly what you want:\u003C/p>\u003Cul>\u003Cli>Choose \u003Cstrong>metrics\u003C/strong> (like clicks, conversions, impressions)\u003C/li>\u003Cli>Add \u003Cstrong>dimensions\u003C/strong> (like campaign, device, channel)\u003C/li>\u003Cli>Apply \u003Cstrong>filters\u003C/strong> (e.g. “only Facebook Ads campaigns from last 30 days”)\u003C/li>\u003Cli>Select \u003Cstrong>date ranges\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>You can save your queries and even duplicate them across different clients or campaigns.\u003C/p>\u003Cp>You can also create data blends, standardize campaign names, convert currencies, and more with Supermetrics. \u003C/p>\u003Ch3>5. Schedule Automatic Refreshes\u003C/h3>\u003Cp>Once your query is live, you can set it to update:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Hourly\u003C/strong> (for near real-time dashboards)\u003C/li>\u003Cli>\u003Cstrong>Daily\u003C/strong> (for standard campaign monitoring)\u003C/li>\u003Cli>\u003Cstrong>Weekly\u003C/strong> (for internal or client reporting)\u003C/li>\u003C/ul>\u003Cp>That means your spreadsheet, dashboard, or warehouse always stays fresh without manually hitting refresh.\u003C/p>\u003Ch3>6. Use the Data in Your Reports or Dashboards\u003C/h3>\u003Cp>Now the data’s there. But remember: Supermetrics doesn’t actually \u003Ci>visualize\u003C/i> anything.\u003C/p>\u003Cp>If you’re using Google Sheets or Excel, you’ll need to build charts or pivot tables manually.\u003C/p>\u003Cp>If you’re in Looker Studio or Power BI, you’ll need to create visuals from scratch.\u003C/p>\u003Cp>And if you’re working with BigQuery, someone on your team probably knows SQL.\u003C/p>\u003Ch3>7. Choose your Data Storage\u003C/h3>\u003Cp>Alternatively, you can also choose to store your data in a data warehouse. If you don’t already have one, Supermetrics offers a service called “Supermetrics Storage”, where you can store all your historical cross-channel data. \u003C/p>\u003Cp>It’s great for:\u003C/p>\u003Cul>\u003Cli>Storing your data in centrally managed location to make sure your reports load faster\u003C/li>\u003Cli>Avoiding being affected by unexpected outages from source platforms\u003C/li>\u003Cli>Building a historical database of your marketing performance and do long-term trend analyses\u003C/li>\u003C/ul>\u003Cp>In short, Supermetrics handles the delivery. But you’re still responsible for the design, interpretation, and reporting workflow.\u003C/p>\u003Cp>That’s where many marketers hit a wall – and why they look for \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a> like Whatagraph.\u003C/p>\u003Ch2>How to Use Supermetrics (3 Use Cases)\u003C/h2>\u003Cp>There are many use-cases of Supermetrics, but we’ll cover the three most common ones that most marketers use Supermetrics for: \u003C/p>\u003Ch3>Use Case 1: Supermetrics with Google Sheets\u003C/h3>\u003Cp>If you love spreadsheets (or your team lives in them), Supermetrics is one of the fastest ways to automate live data updates.\u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Col>\u003Cli>Open a Google Sheet.\u003C/li>\u003Cli>Click on Extensions → Add-ons → Get add-ons.\u003C/li>\u003Cli>Search for “Supermetrics” in the Google Workspace Marketplace.\u003C/li>\u003Cli>Click Install and grant the necessary permissions.\u003C/li>\u003Cli>Once installed, go to Extensions → Supermetrics → Launch sidebar.\u003C/li>\u003Cli>From the sidebar, click “Create a new query.”\u003C/li>\u003Cli>Choose your data source (like Google Analytics or Facebook Ads).\u003C/li>\u003Cli>Select your metrics, dimensions, and date range.\u003C/li>\u003Cli>Apply any filters if needed.\u003C/li>\u003Cli>Hit “Get Data”—your sheet populates with live data from the platform.\u003C/li>\u003C/ol>\u003Cp>\u003Ca href=\"https://supermetrics.com/docs/product-google-sheets-getting-started/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>You can then set up automatic refreshes (daily, hourly, etc.) or even email delivery if you want the report sent out on a schedule.\u003C/p>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> You can build multiple queries across tabs to report on different channels in one sheet.\u003C/p>\u003Cp>Here's a handy video from Supermetrics:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/z6m-exPLVco?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/z6m-exPLVco\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch3>Use Case 2: Supermetrics with Looker Studio\u003C/h3>\u003Cp>Supermetrics is one of the most popular connectors for Looker Studio—especially when you need non-Google data like Facebook Ads or LinkedIn.\u003C/p>\u003Cp>You can connect Supermetrics to Looker Studio in three ways:\u003C/p>\u003Cul>\u003Cli>From the Supermetrics Hub\u003C/li>\u003Cli>From the Looker Studio data source gallery\u003C/li>\u003Cli>From the Supermetrics website’s connector list\u003C/li>\u003C/ul>\u003Cp>The easiest method is to use the Supermetrics Hub, especially if you're connecting multiple sources.\u003C/p>\u003Cp>Here’s how to do it:\u003C/p>\u003Col>\u003Cli>Go to the Supermetrics Hub and sign in.\u003C/li>\u003Cli>Scroll to “Connect to new data source” and choose your platform (e.g. Facebook Ads).\u003C/li>\u003Cli>Click Connect and follow the prompts to log in.\u003C/li>\u003Cli>Choose whether the connection is private or shared.\u003C/li>\u003Cli>After connecting, open Looker Studio in another tab.\u003C/li>\u003Cli>Go to Looker Studio → Add data → Partner Connectors → Supermetrics.\u003C/li>\u003Cli>Select the same data source you just connected in the Hub.\u003C/li>\u003Cli>Click Authorize, then Complete & Continue.\u003C/li>\u003Cli>Choose your Supermetrics team and confirm the connection.\u003C/li>\u003Cli>Finally, click Connect → Create report → Add to report.\u003C/li>\u003C/ol>\u003Cp>\u003Ca href=\"https://supermetrics.com/docs/product-google-data-studio-getting-started/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>\u003Ci>Bonus tip:\u003C/i> If you hit issues with multiple Google accounts or failed logins, clearing your cookies or using Incognito often helps avoid authentication loops.\u003C/p>\u003Cp>Here’s a handy video from Supermetrics:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/xcpaexbTjrE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/xcpaexbTjrE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Once your data connection is live, here’s how to actually build your report:\u003C/p>\u003Col>\u003Cli>In Looker Studio, click Create → Report.\u003C/li>\u003Cli>Under My Data Sources, pick your Supermetrics connector.\u003C/li>\u003Cli>Click Add, and your blank report will open.\u003C/li>\u003Cli>Click Add a Chart in the top menu to start visualizing your metrics.\u003C/li>\u003Cli>Style and customize the report however you like—text, filters, breakdowns, etc.\u003C/li>\u003C/ol>\u003Cp>And yes, you can set up automated refreshes, so your reports update themselves daily or hourly based on your Supermetrics schedule.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/aFSBv9xKU54\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/aFSBv9xKU54\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Don’t want to start from scratch? You can check out a wide variety of \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-templates\">Supermetrics templates\u003C/a> here.\u003C/p>\u003Cp>For instance, this is how a Google Analytics 4 report template looks like:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_analytics_4_report_template_4f6c8cacee.png\" alt=\"Supermetrics Google Analytics 4 Report Template - A dashboard displaying charts and tables of website analytics data.\">\u003C/p>\u003Cp>You’ve got two ways to use them:\u003C/p>\u003Cp>\u003Cstrong>Option 1: From the Data Source Setup\u003C/strong>\u003C/p>\u003Col>\u003Cli>During data source setup in Looker Studio, scroll down.\u003C/li>\u003Cli>Check the box “Use report template for new reports.”\u003C/li>\u003Cli>Click Connect → Create report—done.\u003C/li>\u003C/ol>\u003Cp>This loads a ready-to-go dashboard layout tailored to your data source.\u003C/p>\u003Cp>\u003Cstrong>Option 2: From the Template Gallery\u003C/strong>\u003C/p>\u003Col>\u003Cli>Go to the Supermetrics Template Gallery (make sure you’re logged in).\u003C/li>\u003Cli>Pick a template and click Get the Template.\u003C/li>\u003Cli>Authenticate your Supermetrics account and choose your data source.\u003C/li>\u003Cli>Check “Use report template for new reports”.\u003C/li>\u003Cli>Click Connect → Create report.\u003C/li>\u003C/ol>\u003Cp>If prompted, click “Use my own data” to switch the template from demo to your live account.\u003C/p>\u003Cp>From there, you can fully customize the dashboard – swap charts, change dimensions, or add filters to make it your own.\u003C/p>\u003Ch3>Example 3: Using Supermetrics With BigQuery or Snowflake\u003C/h3>\u003Cp>If your team is more technical, or you're centralizing data across departments, you can use Supermetrics to send raw data into a cloud warehouse.\u003C/p>\u003Col>\u003Cli>Choose BigQuery or Snowflake as your destination.\u003C/li>\u003Cli>Connect your marketing platforms.\u003C/li>\u003Cli>Define the schema, tables, and structure for your data pulls.\u003C/li>\u003Cli>Set up automated syncs—daily, hourly, or custom frequency.\u003C/li>\u003Cli>Use SQL (or your BI tool) to analyze or visualize from there.\u003C/li>\u003C/ol>\u003Cp>\u003Ca href=\"https://supermetrics.com/docs/product-dwh-bigquery-getting-started/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>This setup gives you maximum control but also requires more in-house expertise.\u003C/p>\u003Ch2>How Does Supermetrics Pricing Work? \u003C/h2>\u003Cp>Now here comes the juicy part. \u003C/p>\u003Cp>How much does Supermetrics cost and is it worth it?\u003C/p>\u003Cp>Based on our analysis in this honest \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics reviews\u003C/a> guide, most small to mid-sized agencies (5–15 clients), particularly those handling complex ecommerce datasets or extensive social media campaigns, \u003Cstrong>can expect to spend between $600–$1,200/month.\u003C/strong>\u003C/p>\u003Cp>That’s because Supermetrics charges you based on three things:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Data sources\u003C/strong> (e.g. Facebook Ads, Google Analytics)\u003C/li>\u003Cli>\u003Cstrong>Destinations\u003C/strong> (e.g. Google Sheets, BigQuery, Looker Studio)\u003C/li>\u003Cli>\u003Cstrong>Users or accounts\u003C/strong> (team size, seats, usage limits)\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_pricing_page_e7e6ffebdd.png\" alt=\"Supermetrics Pricing Page - Pricing chart comparing subscription plans and features.\">This à la carte model means you’re not paying for what you \u003Ci>don’t\u003C/i> use – which is great in theory. But in reality, it’s easy to underestimate how many sources or destinations your team actually needs. \u003C/p>\u003Cp>You can get a more detailed breakdown of this model in this \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics pricing\u003C/a> guide.\u003C/p>\u003Cp>Here’s an example. Let’s say you want to pull Facebook Ads, Google Analytics 4, and LinkedIn Ads data into both Google Sheets and Looker Studio for 3 users.\u003C/p>\u003Cp>You’ll likely need:\u003C/p>\u003Cul>\u003Cli>3 connectors (one for each platform)\u003C/li>\u003Cli>2 destinations\u003C/li>\u003Cli>A license that supports 3 users\u003C/li>\u003C/ul>\u003Cp>Even on Supermetrics' entry-level plan, this setup could put you into custom pricing territory, especially if you want scheduled refreshes, higher row limits, or enterprise support.\u003C/p>\u003Cp>Supermetrics’ \u003Cstrong>base plans start around $69/month\u003C/strong>…but that’s usually for one data source and one destination, used by one person. Want to pull multiple platforms or share access with your team? That’s when things scale up fast.\u003C/p>\u003Cp>And if you want access to premium sources like TikTok Ads or Amazon Ads, those come with additional fees.\u003C/p>\u003Cp>You’ll also run into some frustrating usage ceilings:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Row limits\u003C/strong> based on plan tier\u003C/li>\u003Cli>\u003Cstrong>Refresh frequency\u003C/strong> restrictions (e.g. hourly vs. daily)\u003C/li>\u003Cli>\u003Cstrong>Team collaboration\u003C/strong> and support tiers gated behind higher pricing\u003C/li>\u003C/ul>\u003Cp>It’s hard to get a predictable monthly cost without talking to sales – and even harder to scale if you’re reporting across multiple clients or business units.\u003C/p>\u003Cp>In contrast, Whatagraph offers a flat-pricing including: \u003C/p>\u003Cp>✅ Unlimited dashboards, reports, and users\u003C/p>\u003Cp>✅ Unlimited custom data blends, metrics, and dimensions\u003C/p>\u003Cp>✅ Data transfers to BigQuery or Looker Studio\u003C/p>\u003Cp>✅ A dedicated Customer Success Manager\u003C/p>\u003Cp>✅ 18/5 live chat support\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_28fb05c017.png\" alt=\"Whatagraph Pricing - Website screenshot featuring a pricing slider and feature list.\">If this is what you prefer, \u003Ca href=\"https://whatagraph.com/book-a-call\">talk to our team\u003C/a> and we’ll set you right up.\u003C/p>\u003Ch2>Is Supermetrics Worth It?\u003C/h2>\u003Cp>The age old answer – it depends.\u003C/p>\u003Cp>If your team has the technical know-how, clear reporting workflows, and an existing BI stack like BigQuery or Power BI, Supermetrics can be a solid fit. \u003C/p>\u003Cp>It does one job – moving marketing data from platform to platform – and it does it well when everything is set up correctly.\u003C/p>\u003Cp>You get access to 100+ integrations, can customize your queries down to the dimension, and automate refreshes on your terms. For some enterprise setups, that level of flexibility is exactly what’s needed.\u003C/p>\u003Cp>\u003Cstrong>But for most marketing teams and agencies, the reality looks different.\u003C/strong>\u003C/p>\u003Cp>You’ll need to stack Supermetrics with other tools to create dashboards or send reports. \u003C/p>\u003Cp>You’ll need to manage connectors that occasionally break.\u003C/p>\u003Cp>You’ll deal with a modular pricing system that makes scaling complicated. \u003C/p>\u003Cp>And you’ll probably spend more time than expected troubleshooting errors or reformatting data to “fit” downstream tools.\u003C/p>\u003Cp>\u003Cstrong>That’s where the real cost creeps in – not just in dollars, but in time and maintenance.\u003C/strong>\u003C/p>\u003Cp>So is Supermetrics worth it? If all you need is a raw data pipeline and you’ve got the resources to manage it, sure. \u003C/p>\u003Cp>But if you’re looking for a more seamless way to collect, visualize, and share marketing data without needing a second platform (or a developer), there are better options, like Whatagraph which is built for marketers, not data scientists. \u003C/p>","2023-03-01T13:39:50.703Z","2025-10-06T14:43:05.997Z","2023-03-01T13:40:03.474Z",{"id":624,"name":625,"alternativeText":626,"caption":31,"width":627,"height":628,"formats":629,"hash":635,"ext":292,"mime":293,"size":636,"url":637,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":638,"updatedAt":639},15596,"What is supermetrics.png","What Is Supermetrics - Supermetrics logo with black text and a red icon.",4368,2454,{"thumbnail":630},{"ext":292,"url":631,"hash":632,"mime":293,"name":633,"path":31,"size":634,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_What_is_supermetrics_35f5ba192e.png","thumbnail_What_is_supermetrics_35f5ba192e","thumbnail_What is supermetrics.png",44.12,"What_is_supermetrics_35f5ba192e",2296.73,"https://s3.us-east-2.amazonaws.com/whatagraph.com/What_is_supermetrics_35f5ba192e.png","2025-10-06T13:23:50.404Z","2025-10-06T13:23:54.287Z",{"id":547,"name":548,"about":549,"email":550,"createdAt":551,"updatedAt":552,"publishedAt":553,"slug":554,"linkedin_url":555},{"id":5,"title":642,"slug":643,"subheading":644,"createdAt":645,"updatedAt":646,"publishedAt":647},"Data analytics","data-analytics","Delve into a goldmine of marketing data","2023-05-16T15:39:58.211Z","2025-06-04T14:37:44.968Z","2023-05-18T13:29:47.959Z",{"id":649,"dateReorder":650,"title":651,"slug":652,"summary":653,"body":654,"read_time":270,"createdAt":655,"updatedAt":656,"publishedAt":657,"errors":31,"table_of_contents":32,"cover_image":658,"author":673,"article_category":683},2263,"2023-03-06","Supermetrics Review: Should You Still Use It in 2025?","supermetrics-review","\u003Cp>Having accurate and timely data in today’s fast-paced business environment often means the difference between growth and going underwater. Collecting, cleansing, integrating, and reporting on data from multiple marketing platforms would be hard to imagine without data transfer and reporting tools like Supermetrics. \u003C/p>\u003Cp>Supermetrics regularly makes it to the top of the best reporting tool lists. Let’s break down the key aspects of this tool in our Supermetrics review and see if it really earns its stripes. \u003C/p>","\u003Ch2>Supermetrics for data transfer\u003C/h2>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/what-is-supermetrics\" target=\"_blank\" rel=\"noopener noreferrer\">Supermetrics\u003C/a> helps teams export data from a range of platforms, transform it, and load it to clients’ reporting, \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-warehouse/\">data warehousing\u003C/a>, or business intelligence (BI) platforms. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetricsver_48809eb137.png\" alt=\"supermetrics-products\">\u003C/p>\u003Cp>\u003Ca href=\"https://startuptalky.com/supermetrics-review/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>Accurate reporting on consolidated data has also become much faster with Supermetrics. You connect the sources, and in a couple of minutes you have a beautiful report you can send to your clients. \u003C/p>\u003Cp>To set up a data transfer with Supermetrics, you must\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Create a destination\u003C/strong> in your spreadsheet or storage platform.\u003C/li>\u003Cli>\u003Cstrong>Create a transfer\u003C/strong>. Users have the option to schedule the transfer to run on autopilot, daily, weekly, or monthly. Supermetrics claims that a single transfer never takes more than 6 hours to complete. \u003C/li>\u003Cli>\u003Cstrong>Run the transfer\u003C/strong> to import your data to the destination. The time ranges for historical data depend on individual data sources and your subscription level.  \u003C/li>\u003C/ol>\u003Cp>Once your data begins to flow, you can monitor the progress of your transfer and get notified of any possible errors through automated email alerts. A cool feature.  \u003C/p>\u003Ch2>Supermetrics for online marketing reporting\u003C/h2>\u003Cp>For many digital marketing teams, Supermetrics is a go-to solution for creating reports with KPIs and metrics populated from diverse sources. At the time of writing, Supermetrics has \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\" target=\"_blank\" rel=\"noopener noreferrer\">data connectors\u003C/a> for around 70 digital marketing data sources. \u003C/p>\u003Cp>But if you want to create a reporting dashboard, you quickly discover — that Supermetrics doesn’t have a data visualization feature. \u003C/p>\u003Cp>Yes, you heard it right. You can import data but don’t have the means to report on it. \u003C/p>\u003Cp>To visualize your data, you need to use Looker Studio or another reporting tool. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetricsrep_e1fb0f5f39.png\" alt=\"supermetrics-report\">\u003C/p>\u003Cp>Looker Studio (formerly Google Data Studio) is a data visualization tool of choice for most Supermetrics users because it has a respectable number of Google and non-Google integrations.\u003C/p>\u003Cp>Using Looker Studio, you can create a report from scratch or use one of its templates. As you go, you can add filters, and adjust data ranges, sources, and dimensions. \u003C/p>\u003Cp>However, you can’t escape the fact that you’re using two separate tools for data integration and creating marketing reports. \u003C/p>\u003Ch2>What are the pros and cons of Supermetrics?\u003C/h2>\u003Cp>Supermetrics is a capable data transfer and reporting platform, but there’s still room for improvement. Let’s take a look at the great aspects of Supermetrics and show what other tools might do better.   \u003C/p>\u003Ch3>Supermetrics pros\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Speed\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Supermetrics is built to be fast. Marketing teams can query data sources directly, pulling only the e-commerce data they need at the moment. Access any field that’s available from that data source. If you need a quick way to move business data to a data warehouse, Supermetrics is a good place to start.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Ease of use\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>The Supermetrics interface is full of handy features that make it user-friendly to use. For example, if you want to request data from Google Analytics for a specific segment ID, you don’t have to remember the exact name of that segment, just use a dropdown menu and select the segment you need.\u003C/p>\u003Ch3 style=\"margin-left:36pt;\">Supermetrics cons\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>No native reporting\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Supermetrics doesn’t have a way to visualize data, so you need to use another tool \u003Ca href=\"https://whatagraph.com/blog/articles/whatagraph-vs-supermetrics\" target=\"_blank\" rel=\"noopener noreferrer\">such as Whatagraph\u003C/a>. You can connect your Supermetrics account to Looker Studio and then try to figure out how that works. There’s a short guide, but if anything goes wrong, you’d have to troubleshoot yourself because Looker Studio doesn’t have customer support. \u003C/p>\u003Cp>Also, Looker Studio is not very intuitive to use and offers a limited number of templates. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Customer support takes forever to respond\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Multiple users have complained that it took several weeks to get an answer — some of them never got a reply at all. This is definitely not something you want in the midst of creating a marketing report or in a situation when your data transfer has encountered an error. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/suprev2_bb26561fde.png\" alt=\"suprev2.png\">\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-4809630\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>If you value fast and reliable customer support, you should try Whatagraph. Contact us by live chat, email, or phone call — our customer support is on standby 20 hours a day, 5 days a week. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/supermetrics\">Whatagraph beats the competition in many areas\u003C/a>, but our clients particularly love our customer service. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Moderately scalable\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Supermetrics can be fast, but you need to slow down when you try to add granularity to your analysis. If you want to run an analysis on the product level that includes millions of rows of data, \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">you’re better off with another tool\u003C/a>. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/6_Supermetrics_for_Excel_Trust_Add_In_44bda02512.png\" alt=\"6-Supermetrics-for-Excel-Trust-Add-In.png\">\u003Ca href=\"https://www.excelinppc.com/supermetrics-for-excel-quick-start-guide/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>A data warehouse would be a better solution. Your data is already stored and structured, so if you need to run a more complex query, you’ll be able to execute it much faster. Also, you won’t have to rebuild datasets constantly. Using a data warehouse takes more planning, but it’s more scalable \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Not very efficient\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>Supermetrics API doesn’t give you a way to clean up errors in your data. If you need to make corrections, you need to do it in your BI or visualization tool, which can be time-consuming. \u003C/p>\u003Cp>A data warehouse like \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">Google BigQuery\u003C/a> would be a better solution in this aspect. If you have several people on your marketing analytics team, the warehouse could serve as a single source of truth so everyone is working on the same datasets. \u003C/p>\u003Cp>In other words, unless you’re going to use only basic reporting, Supermetrics could soon become a liability.  \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Pricing\u003C/strong> \u003C/li>\u003C/ul>\u003Cp>The initial \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Supermetrics pricing\u003C/a> is low, but as you add data sources, you often need to expand the pricing plan. Supermetrics sells different versions of its software that correspond to different tools, which allows sets to transfer the data to a data warehouse, BI, or data visualization solution like Tableau, Power BI, or Qlik. \u003C/p>\u003Cp>However, the problem is that everything beyond a few basic versions is quote-based, so you never know how much it’ll cost you until you book a meeting. \u003C/p>\u003Ch2>Supermetrics user reviews\u003C/h2>\u003Cp>Let’s now take a look at what other users say. We’ve compiled verified reviews from reputable software review websites like G2 and Capterra.\u003C/p>\u003Ch3>Non-existing support\u003C/h3>\u003Cp>“Takes a lot to get it to work — expensive — no support”\u003C/p>\u003Cp>Talya L., a co-founder and CTO of a small business says that Supermetrics would be an incredible tool if it worked right.\u003C/p>\u003Cp>For the price of the service, there should be at least chat or phone support. This way, the only way to get in touch with Supermetrics customer support is by email, and it takes weeks or months for them to respond. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_03_at_12_52_07_ea72c4d163.png\" alt=\"Screenshot 2023-03-03 at 12.52.07.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-4556726\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cul>\u003Cli>\u003Ci>“It's been 6 months and almost $1,500 in spend and can't even get it to work or even get any responses back from support.”\u003C/i>\u003C/li>\u003C/ul>\u003Cp>She even tried contacting them through LinkedIn, to no avail.\u003C/p>\u003Ch3>Buggy data transfer \u003C/h3>\u003Cp>“If you're considering Supermetrics, just don't.”\u003Cbr>A user Wes N. is a managing partner in a small business that used Supermetrics to automate ad account reporting. They choose Supermetrics for the sheer number of connectors for different platforms. \u003C/p>\u003Cp>However, they soon ran into a problem: the data that Supermetrics pulled in was systematically inaccurate. For example, ingested data on “the amount spent”  from Facebook Ads never matched what Facebook Ads showed. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_03_at_12_53_29_03eff1a688.png\" alt=\"Screenshot 2023-03-03 at 12.53.29.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-4860352\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>When they contacted Supermetrics support, they got a reply that \"...data is always an estimate, and it becomes more accurate over time\".\u003C/p>\u003Cp>This verified user further says that, at one point, the Supermetrics team was gaslighting them, by insisting that numbers from two different screenshots were the same when they clearly weren’t. \u003C/p>\u003Cp>This user also complains about the pricing — what’s on the website is not what you end up paying. In the end, they paid 3-4 times more without additional benefits. \u003C/p>\u003Ch3>Unexplainable pricing increases & unreliable connectors\u003C/h3>\u003Cp>“Ridiculous price hike and unstable connector”\u003Cbr>Another verified Supermetrics user says his company chose Supermetrics because they wanted to speed up the setup time for reports in Looker Studio. \u003C/p>\u003Cp>However, the connectors weren’t always stable and his team spent many hours trying to make data transfer work. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_03_at_12_55_34_3a7c7b77dd.png\" alt=\"Screenshot 2023-03-03 at 12.55.34.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-4771206\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>Then, from one point on, they were charged 3-4 times the original price without any useful add-ons. \u003C/p>\u003Cp>The customer support wasn’t of much use, either with the connectors or the pricing issue. \u003C/p>\u003Cp>Eventually, they decided to switch to an in-house BigQuery data pipeline. \u003C/p>\u003Ch3>Messy data, frustrating & slow\u003C/h3>\u003Cp>“There are cheaper, better, easier options.”\u003Cbr>Henry C., a digital strategist in a SaaS company complains that in his company they never got the level of insight that they expected from Supermetrics. The automation often failed and they still had to manually track and record performance data after they set up the tool. \u003C/p>\u003Cp>In his words, Supermetrics tries to do much and makes it messy and not user-friendly. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_03_at_12_56_42_d16e4244c9.png\" alt=\"Screenshot 2023-03-03 at 12.56.42.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.capterra.com/p/162846/Supermetrics/reviews/2947407/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>Connecting new channels pulls in tons of data automatically that you don’t need so you need to manually sort through the lists of what to select and what not. Social media tracking was incomplete and never provided accurate data. \u003C/p>\u003Cp>When this user and his team decided to cancel, it took Supermetrics support days to respond — coincidentally, they only answered the day after that month’s auto-pay went through. \u003C/p>\u003Ch3>Getting it to work\u003C/h3>\u003Cp>“Impossible to get started with”\u003Cbr>Daniel J. who is a head of marketing in a food & beverage company, says that Supermetrics probably works just fine — if you already use it or know someone who can set it up for you.\u003C/p>\u003Cp>If you’re a new user, you’re on your own with no customer support. \u003C/p>\u003Cp>After 28 days, this user was still struggling to get started with building data sheets. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2023_03_03_at_12_57_22_37ce52b686.png\" alt=\"Screenshot 2023-03-03 at 12.57.22.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.capterra.com/p/162846/Supermetrics/reviews/2554167/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>The answers he got from customer support were either inadequate or useless, even for simple requests. Not to mention that it took up to a week for them to reply. \u003C/p>\u003Ch2>Final verdict\u003C/h2>\u003Cp>As we can see, multiple users mentioned the same issues with Supermetrics over and over again. \u003C/p>\u003Cp>It might have an impressive number of integrations and the reporting via Looker workaround works fine. \u003C/p>\u003Cp>However, setting the tool up is not always intuitive and users are struggling with the data transfer feature. \u003C/p>\u003Cp>Another recurring issue is customer support which not only takes a long time to respond but has shown to be unprofessional on multiple occasions. \u003C/p>\u003Cp>The third biggest complaint was Supermetrics' pricing policy. Users have reported inexplicable increases in price for no apparent benefits or paying more than listed on the website. \u003C/p>\u003Cp>At Whatagraph, you won’t have such problems. \u003C/p>\u003Cp>Our data transfer is easy to set up with a couple of clicks:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Transfers_2b5ebd200a.png\" alt=\"whatagraph-data-transfer\">\u003C/p>\u003Cp>Whatagraph has a native reporting feature with more than 100 stunning templates for different types of reports including marketing, SEO, PPC, eCommerce, and many more.  \u003C/p>\u003Cp>No need to export data to another tool. Just connect the sources, and start creating engaging interactive reports.\u003C/p>\u003Cp>And if by any chance you get stuck, rest assured that Whatagraph customer support will not abandon you – our customer team is on standby 20 hours a day, 5 days a week.\u003C/p>\u003Cp>If you're looking for seamless data transfer, point-and-click reporting, and dedicated customer support, choose Whatagraph and stay on top of your game. \u003C/p>","2023-03-06T14:52:51.715Z","2025-03-21T18:20:56.579Z","2023-03-06T15:41:56.773Z",{"id":659,"name":660,"alternativeText":661,"caption":31,"width":427,"height":428,"formats":662,"hash":668,"ext":292,"mime":293,"size":669,"url":670,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":671,"updatedAt":672},10253,"suprev.png","Supermetrics Review: Should You Still Use It ",{"thumbnail":663},{"ext":292,"url":664,"hash":665,"mime":293,"name":666,"path":31,"size":667,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_suprev_5f00556851.png","thumbnail_suprev_5f00556851","thumbnail_suprev.png",14.15,"suprev_5f00556851",92.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/suprev_5f00556851.png","2023-03-06T13:56:19.650Z","2024-08-05T10:06:00.956Z",{"id":674,"name":675,"about":676,"email":677,"createdAt":678,"updatedAt":679,"publishedAt":680,"slug":681,"linkedin_url":682},131,"Nikola Gemes","Nikola is a content marketer at Whatagraph with extensive writing experience in SaaS and tech niches. With a background in content management apps and composable architectures, it's his job to educate readers about the latest developments in the world of marketing data, data warehousing, headless architectures, and federated content platforms.","nikola.g@whatagraph.com","2023-01-20T11:02:48.617Z","2023-08-22T15:37:25.199Z","2023-01-20T11:02:48.616Z","nikola-gemes","https://www.linkedin.com/in/nikola-gemeš-6175ba157/",{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":5,"title":344,"subtitle":685,"createdAt":686,"updatedAt":687,"publishedAt":688,"text_banner":31,"bottom_banner":31},"\u003Cp>Dive into Whatagraph product updates, how-tos, company news, product reviews, and educational content to get the most out of your marketing data.\u003C/p>","2022-11-18T08:43:50.870Z","2025-07-03T08:13:56.278Z","2022-11-18T08:43:52.413Z",{"data":690,"meta":697},{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448,"toc_banner":691},{"id":270,"content":692,"cta":693,"cta_collection":31},"Learn how to implement AI successfully at your agency",{"id":694,"label":695,"url":367,"subtext":31,"style":696,"element_id":31,"color":31,"icon":31,"width":31},1611,"Get free playbook","button",{},1759916838824]