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free","https://live.whatagraph.com/auth/register",{"id":34,"page_slug":401,"cta":409},[410],{"id":42,"label":406,"url":407,"open_new_tab":32,"button_type":396},{},{"article":413,"bodySanitize":490,"relatedArticles":491,"banners":698},{"id":414,"title":415,"slug":416,"summary":417,"body":418,"read_time":12,"createdAt":419,"updatedAt":420,"publishedAt":421,"errors":31,"table_of_contents":32,"dateReorder":422,"cover_image":423,"article_category":442,"tags":449,"author":455,"seo":484,"banners":31,"FAQ":31},2323,"9 Best Marketing Reporting Software for Agencies in 2025","marketing-reporting-software","\u003Cp>There are dozens of marketing reporting software in the market. How do you find one that \u003Ci>works for you\u003C/i>, rather than \u003Ci>against you\u003C/i>? \u003C/p>\u003Cp>In this article, we'll review the creme-of-the-crop marketing reporting tools that agencies are actually using to deliver stunning reports for their clients. \u003C/p>","\u003Cp>\u003Cstrong>In the last 3 months, \u003C/strong>I've talked to dozens of marketing agency leaders and Performance Marketers \u003Ci>(who are now our customers).\u003C/i>\u003C/p>\u003Cp>During their search for a marketing reporting software, they told me they compared different tools based on these features: \u003C/p>\u003Cp>✅  \u003Cstrong>No. of integrations\u003C/strong> – The reporting tool must connect with all the platforms you’re currently using. No native integrations available? You should be able to upload offline data, or use APIs to build custom connections.  \u003C/p>\u003Cp>✅  \u003Cstrong>Stable and seamless integrations\u003C/strong> – It’s not just about how many integrations there are, but also how stable they are. You don’t want to open up a report 30 minutes before a meeting and see all the data is broken. \u003C/p>\u003Cp>✅  \u003Cstrong>Comprehensive data blending and custom metrics\u003C/strong> – You should be able to blend data from different channels (e.g. Google Ads and Facebook Ads) to get a holistic view of marketing performance.\u003C/p>\u003Cp>\u003Cstrong>✅  Fully-customizable reports \u003C/strong>– Customization is key to create reports that are easy for clients to read and understand. You should be able to upload your own images, set color schemes, send reports from a custom domain, and even choose your own icons for metrics. \u003C/p>\u003Cp>\u003Cstrong>✅  Ease of use \u003C/strong>– Anyone on your team, whether that’s the CEO or the Account Manager, should be able to log in and see insights right away.\u003C/p>\u003Cp>If you’re looking for the same, you’re in for a treat.\u003C/p>\u003Cp>In this article, we’ll be reviewing 9 best marketing reporting tools that check these boxes (some more than others).\u003C/p>\u003Ch2>\u003Cstrong>9 Best Marketing Reporting Software for Agencies in 2025\u003C/strong>\u003C/h2>\u003Cp>Here is our list of the best marketing agency reporting software based on their distinctive features, pros and cons, and pricing:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>ReportGarden\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>Tableau\u003C/li>\u003C/ol>\u003Cp>Have a list of features you’re looking for? Compare them in this Excel table (you can copy it for your own use):\u003C/p>\u003Cp>→ \u003Ca href=\"https://docs.google.com/spreadsheets/d/1HrbBoMCvN8oj6FdsRkf8b56WOv25r_cRYiHcq7VPdZs/edit?usp=sharing\">Marketing Reporting Software for Agencies – Feature Checklist\u003C/a> \u003C/p>\u003Cp>Here's a sneak peek:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png\" alt=\"Marketing Reporting Software Feature Checklist - A features comparison table of 9 software solutions.\">\u003C/p>\u003Cp>Now let's dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is a holistic marketing intelligence platform that makes it ridiculously easy to collect, analyze, and report on your marketing data—whether that’s PPC, social media, SEO, or more.\u003C/p>\u003Cp>Unlike other tools like \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\">Looker Studio\u003C/a>, you can \u003Cstrong>get Whatagraph up and running in a few hours\u003C/strong> (not days or weeks).\u003C/p>\u003Cp style=\"margin-left:0px;\">You also don’t need to hire a data scientist or spend thousands of dollars on an implementation partner.\u003C/p>\u003Cp style=\"margin-left:0px;\">Anyone on your team—whether that’s an Account Manager or a data analyst—can start analyzing data and building reports right away.\u003C/p>\u003Cp style=\"margin-left:0px;\">Here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect\u003C/strong> to your \u003Ca href=\"https://whatagraph.com/integrations\">data sources and channels\u003C/a> in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize\u003C/strong> and unify your data to prepare it for analysis. Create data blends, custom metrics, and dimensions—without writing a single line of code.\u003C/li>\u003Cli>\u003Cstrong>Visualize \u003C/strong>your data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/white-label\">white-labeled reports\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>\u003Cstrong>Monitor\u003C/strong> your campaign performance through an internal monitoring dashboard. Slice and dice data by client, campaign, Account Manager, or more. \u003C/li>\u003Cli>\u003Cstrong>Ask \u003C/strong>our AI chatbot anything about your marketing performance. Get succinct summaries and add them directly to your reports (or edit them to fit your brand voice).\u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a> through Whatagraph.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_reporting_software_2_2a86b5f649.png\" alt=\"Marketing Reporting Software - Whatagraph\">\u003C/p>\u003Cp>All of this on a single platform means:\u003C/p>\u003Col>\u003Cli>Your reports are stunning and easy to understand for clients. \u003C/li>\u003Cli>Anyone in the organization can easily see and track performance at all times. \u003C/li>\u003Cli>Reporting is totally automated, saving you 60+ hours a month (just like \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">Peak Seven\u003C/a>).\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png\" alt=\"Peak Seven Review Of Whatagraph - Testimonial from Kim Strickland, Digital Marketing Specialist at Peak Seven.\">\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>55+ native integrations to popular marketing sources\u003C/li>\u003Cli>Connect any data source using Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Custom data blends, metrics, and dimensions \u003C/li>\u003Cli>Drag-and-drop visualization builder\u003C/li>\u003Cli>100+ report templates \u003C/li>\u003Cli>Internal performance monitoring dashboard\u003C/li>\u003Cli>Save reports as templates and edit multiple reports in bulk\u003C/li>\u003Cli>AI chatbot and summaries \u003C/li>\u003Cli>Custom logos, colors, images, icons, and email domains\u003C/li>\u003Cli>Automated report sharing\u003C/li>\u003Cli>No-code data transfers to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>All-in-one marketing analytics solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Engaging visual reports\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support that responds within 1 minute\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>No alerts and notifications (yet)\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Ch3>Whatagraph reviews from real users\u003C/h3>\u003Cp>“Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___6727843/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“We used to have to make our reports by either screenshotting lots of different platforms (which looked awful), or by manually taking all the data and then inputting it into our own reports. This was very time consuming and subject to human error. \u003C/p>\u003Cp>Whatagraph has removed that problem and by automating our reporting, has saved our team a lot of time. Also their customer support is excellent.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10956471\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>2. Looker Studio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/google-data-studio\">Looker Studio\u003C/a> (previously known as Google Data Studio) is one of the most versatile online marketing reporting tools. And on paper, it seems like an ideal choice. It’s free, it has integrations to hundreds of different sources, and it turns them into interactive reports.\u003C/p>\u003Cp>Its biggest perk is probably excellent data integration with Google’s marketing platform. If you rely heavily on Google Analytics, Google Search Console, Google Ads, or YouTube, you’ll find connecting data and creating reports super easy. You can then customize those reports and share them with clients.\u003C/p>\u003Cp>However, things change a bit when you try to import data sources that are not part of Google’s ecosystem, such as Facebook Ads, Semrush, LinkedIn, or HubSpot. To connect this data, you need to purchase third-party connectors, which have proven multiple times not to be as reliable as Google’s native ones, leading to \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">slow Looker Studio performance\u003C/a> and instability.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/looker_34e48e88dd.png\" alt=\"Marketing Reporting Software - Looker Studio\">\u003C/p>\u003Cp>Another downside is that Looker Studio reports lack real-time updates. Its core sources, which are mostly Google apps, refresh every 15 minutes, which might be an issue for you.\u003C/p>\u003Cp>A bigger issue is that although it’s free to use with Google’s sources, Looker Studio can cost you more than you planned when you start connecting outside sources via third-party connectors and paying for each separately.\u003C/p>\u003Cp>We’ve heard similar issues from many digital agencies that feel \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\">they have outgrown Looker Studio\u003C/a>. This became especially evident when they wanted to scale their business by signing on more clients and connecting more marketing channels outside the Google universe.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Big collection of pre-built report templates\u003C/li>\u003Cli>More than 650 connectors built by third-parties\u003C/li>\u003Cli>A large variety of graphs and other visualization types\u003C/li>\u003Cli>Embed dashboards on any site using shortcode\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Wide customization options\u003C/li>\u003Cli>Large number of connectors\u003C/li>\u003Cli>Free with most Google sources\u003C/li>\u003Cli>Interactive reports\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Can get slow with more data sources\u003C/li>\u003Cli>Limited blending capabilities\u003C/li>\u003Cli>Report performance depends on the performance of individual data connectors\u003C/li>\u003Cli>No way to save custom visualizations\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>Looker Studio is free if you use data from the supported Google products. If you want to include data sources outside the Google platform, you need to pay a monthly subscription and purchase third-party connectors for those data sources. \u003C/p>\u003Cp>There’s also the paid version called Looker Studio Pro. This is a premium version that has additional features like team access, connection to Google Cloud projects, and better support. The price is tailored to every customer based on their specific needs.\u003C/p>\u003Ch3>Looker Studio reviews from real users\u003C/h3>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>3. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/agency-analytics\">AgencyAnalytics\u003C/a> is a marketing reporting tool that caters primarily to marketing agencies looking to automate their reporting process. You can connect your clients’ analytics or marketing platforms and create custom reports that help them make informed decisions. \u003C/p>\u003Cp>AgencyAnalytics includes several SEO auditing tools, such as a keyword rank tracker that can scan your client’s sites automatically and raise alerts in case of any issues with search engine optimization.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/agencyanalytics_25928416ce.png\" alt=\"Marketing Reporting Software - AgencyAnalytics\">\u003C/p>\u003Cp>This marketing agency reporting tool has a user-friendly interface that allows non-technical team members to create custom reports for different scenarios. To an extent, you can also customize overall colors and chart fields for improved branding and communication.\u003C/p>\u003Cp>On the downside, if you regularly need to organize data, you may have to look for another tool, as AgencyAnalytics offers very few data transformation functions. Actions like blending, aggregating data from multiple sources, or unifying names of metrics and dimensions to align with the client’s internal communication are not available with AgencyAnalytics.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>White-label reporting\u003C/li>\u003Cli>Integrates with 80+ different data sources\u003C/li>\u003Cli>Cross-campaign data\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Intuitive user interface\u003C/li>\u003Cli>Automated marketing reporting\u003C/li>\u003Cli>Responsive customer service\u003C/li>\u003Cli>Lightweight and straightforward platform\u003C/li>\u003Cli>Live reports\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Limited widget customization\u003C/li>\u003Cli>Basic data transformation functions\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003Cli>No bulk report edit\u003C/li>\u003Cli>Reports older than 60 days get deleted\u003C/li>\u003Cli>No way to push data to other business intelligence, visualization, or analytics tools\u003C/li>\u003Cli>No support for data warehouses\u003C/li>\u003Cli>Not suitable for mid-market or large agencies and enterprises\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>As of March 2025, AgencyAnalytics offers three pricing plans (all monthly billing):\u003C/p>\u003Cul>\u003Cli>Freelancer: $79/month for 5 clients\u003C/li>\u003Cli>Agency: $239/month for 10 clients\u003C/li>\u003Cli>Agency Pro: $479/month for 15 clients \u003C/li>\u003C/ul>\u003Cp>Optional Add-ons:\u003C/p>\u003Cul>\u003Cli>Rank tracker: $50/month per 500 keywords\u003C/li>\u003Cli>Database connectors like MySQL and Google BigQuery: custom quote\u003C/li>\u003Cli>“Concierge Implementation”: custom quote \u003C/li>\u003C/ul>\u003Ch3>AgencyAnalytics reviews from real users\u003C/h3>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch2>4. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/klipfolio\">Klipfolio\u003C/a> is a marketing data software that comes out of the box with a huge library of report templates that you can connect to multiple data sources. With the ability to track your marketing data history, identify trends, and monitor performance metrics over time, Klipfolio easily found its way to our list.\u003C/p>\u003Cp>As a bonus, Klipfolio allows more technically oriented agency users to gain deeper insights through complex formulas, data modeling, and machine learning functionalities.\u003C/p>\u003Cp>Klipfolio also allows users to get their hands “dirty” to explore metrics themselves and create reports from scratch. You can connect scattered data sources into a centralized hub, which other team members can use to access shared, updated information necessary for decision-making. \u003C/p>\u003Cp>This data sharing among team members is made easier thanks to multiple-user accounts in which you can organize users into groups and assign them specific permissions.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/klipfolio_6aa80e0d82.png\" alt=\"Marketing Reporting Software - Klipfolio\">\u003C/p>\u003Cp>Klipfolio also offers a complementary analytics tool called Powermetrics, which is designed for large agencies. This tool can help you segment and visualize client data effortlessly using different filters and visualization types.\u003C/p>\u003Cp>However, before you consider Klipfolio as your solution to digital client reporting, remember that the pricing plan you choose affects both the data refresh rate and historical data limits.\u003C/p>\u003Cp>The same applies to the number of reports you can have at any given time — it is tied to your package. While simpler Klips are easy to create, building anything more customized might take you a lot of time, especially since only a handful of pre-made templates are available.\u003C/p>\u003Cp>Klipfolio is made with wide application in mind, sometimes resulting in a lack of data granularity and the inability to perform in-depth analysis. Another common customer complaint is that Klipfolio does not provide real-time data in reports, as it claims to do. Also, the platform tends to slow down, even if processing small datasets.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Customized report builder\u003C/li>\u003Cli>Report sharing and collaboration\u003C/li>\u003Cli>Predictive modeling\u003C/li>\u003Cli>Live connection to external data\u003C/li>\u003Cli>Data presentation and storage\u003C/li>\u003Cli>Interactive visualizations on mobile\u003C/li>\u003Cli>My SQL server\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Easy to create complex reports using drag-and-drop\u003C/li>\u003Cli>No-code integrations\u003C/li>\u003Cli>Good user support and documentation\u003C/li>\u003Cli>Large choice of templates\u003C/li>\u003Cli>Custom metrics and calculated fields\u003C/li>\u003Cli>Pixel-level control of visualizations made thanks to CSS, HTML, and JavaScript support\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Limitations in uploaded file size\u003C/li>\u003Cli>Klips can be confusing for people with no coding skills\u003C/li>\u003Cli>Every Klip is configured in a separate environment\u003C/li>\u003Cli>The number of reports depends on the pricing plan\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>As of March 2025, Klipfolio offers four pricing plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $110/month for 5 dashboards and clients, and 4 hr data refresh rate. Essential features like “scheduled reports”, “custom domain”, and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Lite:\u003C/strong> $210/month for 15 dashboards and clients, and 1 hr data refresh rate. Features like “priority support”, “custom domain”, and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Pro:\u003C/strong> $420/month for 30 dashboards and clients, and 30 min data refresh rate. Features like “custom onboarding” and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$1,025/month for 80 dashboards and clients, and 30 min data refresh rate. \u003C/li>\u003C/ul>\u003Ch3>Klipfolio reviews from real users\u003C/h3>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>5. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/dashthis\">DashThis\u003C/a> is an online marketing reporting software that allows agencies to create functional, flexible, and effective reports for their clients. The software integrates with over 35 marketing channels, including the most popular ones like Google Analytics, Semrush, Google Ads, Facebook Ads, and more.\u003C/p>\u003Cp>Apart from these integrations, you can connect any custom data via Google Sheets or import data using the platform’s CSV tool. Still, some customers report inconsistent data quality while pushing data through flat-file integration. A Custom API would be a much better solution, but DashThis hasn’t developed that feature yet.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/dashthis_aeb098153c.png\" alt=\"Marketing Reporting Software - DashThis\">\u003C/p>\u003Cp>The pre-made DashThis reports are flexible and support cross-channel analytics with metrics from multiple platforms. Users can also clone widgets or report templates and easily replicate a report for another client.\u003C/p>\u003Cp>With severely limited data transformation features, DashThis is more oriented to smaller marketing agencies that don’t serve clients with complex data needs. The lack of cross-channel overview and bulk report editing only confirms its position as a reporting tool for smaller agencies. Scaling your agency with DashThis would be difficult as it has few time-saving features that would help you allocate time to onboarding new clients.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>35+ digital marketing tool integrations\u003C/li>\u003Cli>Unlimited users in a single account\u003C/li>\u003Cli>Pre-made report templates and widgets\u003C/li>\u003Cli>Simple report sharing\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>White-label reports\u003C/li>\u003Cli>Wide choice of data visualizations\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Limited data granularity\u003C/li>\u003Cli>Lacks enterprise-level or large agency functionalities\u003C/li>\u003Cli>No data transformation\u003C/li>\u003Cli>You may run into API call limits when working with large volumes of data\u003C/li>\u003Cli>No live chat\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>As of March 2025, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49 / month. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$159 / month. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$309 / month. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $479 / month. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch3>DashThis reviews from real users\u003C/h3>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>6. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/databox\">Databox\u003C/a> is a marketing reporting software solution that helps marketing teams track business performance across multiple channels and marketing campaigns. Its biggest advantage over competitors is integrations with a large number of marketing data sources including SQL databases. \u003C/p>\u003Cp>You can modify the data using a simple drag-and-drop feature, which makes it popular among non-experts. Databox lets you easily visualize weekly and monthly KPIs for decision-makers across departments: sales, marketing, e-commerce, customer service, etc.\u003C/p>\u003Cp>The Databox interface is highly intuitive, which makes it easy for everyone to create custom reports with data from over 100 integrations. There's also a unique feature called “Looped Dashboards,” which allows you to connect dashboards and create a master report. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/databox_c3c11a9581.png\" alt=\"Marketing Reporting Software - Databox\">\u003C/p>\u003Cp>But before you grab a phone and schedule a meeting with the Databox sales team, you should also know the downsides.\u003C/p>\u003Cp>The refresh time depends on your pricing plan, which can range between once a day and 1 hour. Some customers have also complained about the quality of data source connectors. In some cases, when the connector breaks off, the historical data from the source is also lost.\u003C/p>\u003Cp>While it allows you to unify metrics and dimensions names, Databox doesn’t support data blending and aggregation. Both of these features are often requested by large agencies and enterprise marketing teams.\u003C/p>\u003Cp>The lack of data warehouse support and the ability to export data in spreadsheets for further analysis clearly position Databox as a marketing reporting software for small businesses and marketing agencies serving small businesses.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Intuitive workflow and visual reporting\u003C/li>\u003Cli>Unified view across devices\u003C/li>\u003Cli>Goal setting and performance tracking\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>User-friendly drag-and-drop builder interface\u003C/li>\u003Cli>70+ direct and 2000+ third-party integrations\u003C/li>\u003Cli>No coding required\u003C/li>\u003Cli>Multiple display options, including desktop, mobile TV, and Apple Watch\u003C/li>\u003Cli>Automated notifications\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Some integrations are difficult to optimize\u003C/li>\u003Cli>Limited report customization and control over data\u003C/li>\u003Cli>Some types of data can be tracked only 2 months back\u003C/li>\u003Cli>No data blending & aggregation\u003C/li>\u003Cli>Live chat support works well only on the highest plan\u003C/li>\u003Cli>Data refresh rate depends on the plan\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>As of March 2025, Databox offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $388/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$528/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $728/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards.\u003C/li>\u003C/ul>\u003Ch3>Databox reviews from real users\u003C/h3>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>7. ReportGarden\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Small businesses and boutique agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=AQlOXDznb-4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/AQlOXDznb-4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/reportgarden\">ReportGarden\u003C/a> is a marketing reporting tool that helps marketing agencies and their clients monitor online marketing campaigns. The software is positioned as an all-in-one solution for building reports that consolidate KPIs across different channels, including PPC, social media, SEO, email marketing, and others. \u003C/p>\u003Cp>Marketers can easily create tailored reports with real-time data on traffic sources, conversion rates, and other metrics essential to the campaign's performance. Using automated report scheduling, you can save time on reporting and ensure every client and stakeholder receives their report on time. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/reportgarden_6e635b58b2.png\" alt=\"Marketing Reporting Software - ReportGarden\">\u003C/p>\u003Cp>However, the tool has a couple of significant downsides that keep it from joining the big players. \u003C/p>\u003Cp>The first drawback is the lack of a custom API for connecting data. That wouldn’t be such an issue if ReportGarden could add a data warehouse as a source — but it can’t. \u003C/p>\u003Cp>This limits the software’s ability to connect custom data sources at scale. \u003C/p>\u003Cp>Another area where ReportGarden still needs work is data transformation. Apart from calculated metrics, there are no other ways to organize data before visualizing it.  \u003C/p>\u003Cp>This might not be an issue for less demanding users. However, for large organizations and agencies, the ability to unify, rename, and translate data outputs at scale, aggregate data to create tiers or totals, and blend cross-channel data into one source is a regular requirement. \u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>50+ integrations for data sources\u003C/li>\u003Cli>Report builder and automation\u003C/li>\u003Cli>Custom branding\u003C/li>\u003Cli>Client Portal\u003C/li>\u003Cli>Budget tracking\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Clients can check their reports 24/7 using the Client Portal\u003C/li>\u003Cli>Report templates\u003C/li>\u003Cli>Cross-platform reporting\u003C/li>\u003Cli>White-label options\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Lacks in-depth data analytics\u003C/li>\u003Cli>No data warehouse integration\u003C/li>\u003Cli>Very basic data transformation\u003C/li>\u003Cli>No way to edit reports in bulk\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>ReportGarden used to offer four pricing plans back in 2024, but since then they’ve switched to displaying only one plan on their website, which starts from $74 per month.\u003C/p>\u003Ch3>ReportGarden reviews from real users\u003C/h3>\u003Cp>“Multichannel report in an easy way. Very good user interface.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/reportgarden/reviews/reportgarden-review-7548148\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“We are long-time users of ReportGarden. Their product has allowed us to streamline and optimize our agency's operations specifically areas related to our client's advertising budget management.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/reportgarden/reviews/reportgarden-review-8065761\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The design was very simplistic and didn't allow for manual calculations.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/reportgarden/reviews/reportgarden-review-5376189\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>8. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=KxlcWbePdco\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/KxlcWbePdco\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Improvado is one of the best marketing reporting platform solutions designed for enterprise-size companies and large marketing agencies. \u003C/p>\u003Cp>Positioned as an end-to-end solution that combines marketing intelligence and automated reporting, Improvado helps marketers at every stage of the reporting cycle, from collecting data to transformation and insight discovery.\u003C/p>\u003Cp>Thanks to more than 500 pre-built data connectors to CRMs, social media platforms, and e-commerce tools, this reporting platform can collect data from a wide range of sources, helping companies get a unified view of their marketing efforts. The next step is intelligent data transformation, where data is cleaned and prepared before being pushed to any destination of choice.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/improvado_ef19ef0a72.png\" alt=\"Marketing Reporting Software - Improvado\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>Improvado uses Looker Studio, Tableau, and other BI or visualization tools to create reports\u003C/i>\u003C/p>\u003Cp>Since Improvado doesn’t have a native visualization layer, it offers integrations with Looker Studio, Power BI, Tableau, Grafana, Domo, and many other data visualization, business intelligence, and analytics platforms.\u003C/p>\u003Cp>Another feature that streamlines analytics processes is Improvado’s AI Agent. This search-based analytics tool connects to your database and allows you to ask performance questions via an intuitive UI. \u003C/p>\u003Cp>The Agent analyzes your data and notifies you of any anomalies or opportunities. There’s also an option to send out weekly or monthly reports to help you track different aspects of your marketing campaigns.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Collects data from online and offline sources\u003C/li>\u003Cli>Data integration\u003C/li>\u003Cli>Data transformation\u003C/li>\u003Cli>Business data QA\u003C/li>\u003Cli>AI-powered instant intelligence\u003C/li>\u003Cli>Data warehouse support\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>A large number of integrations\u003C/li>\u003Cli>Multiple customization options\u003C/li>\u003Cli>AI-powered data transformation\u003C/li>\u003Cli>Can process large volumes of data to the size of petabytes\u003C/li>\u003Cli>Flexible pricing\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Designed for enterprise users, might be too late for small businesses\u003C/li>\u003Cli>No native visualization and reporting — you need to integrate another tool\u003C/li>\u003Cli>Initial setup takes some time\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>Improvado has a custom pricing model tailored to the needs of each team or marketing agency. Users pay only for the features they actually use, and the cost of individual features and data limits is discussed on a demo call. Pricing is not publicly available, however. \u003C/p>\u003Ch3>Improvado reviews from real users\u003C/h3>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>9. Tableau\u003C/h2>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tableau-reporting-tools\">Tableau\u003C/a> is a reporting tool that comes at a fairly reasonable price. Although it has a steep learning curve, once you master it, you can easily create graphs and charts and customize them according to your agency's needs.\u003C/p>\u003Cp>For many SaaS businesses, Tableau is a household name for a business report. However, it’s not a rare case that digital agencies also use it due to its versatile analytics features and a large number of integrations from various data sources such as Salesforce and Google Analytics. You can easily import data from all your client’s sources and generate a detailed report of their performance.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_db48dea525.png\" alt=\"Marketing Reporting Software - Tableau\">\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Geospatial analysis\u003C/li>\u003Cli>Ready-to-use Accelerator reports\u003C/li>\u003Cli>Data grouping bins\u003C/li>\u003Cli>Predictive modeling\u003C/li>\u003Cli>Tableau Catalog\u003C/li>\u003Cli>Data stories\u003C/li>\u003Cli>Metadata API\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Visualization version control\u003C/li>\u003Cli>Huge library of templates\u003C/li>\u003Cli>Interactive fiscal calendar\u003C/li>\u003Cli>Marketing data management\u003C/li>\u003Cli>Custom SQL queries\u003C/li>\u003Cli>AI and machine learning functionalities\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Setting up data automation requires some Python programming\u003C/li>\u003Cli>The cloud version lacks some visualization and formatting settings that are available on the desktop version\u003C/li>\u003Cli>Limited programming options for predictive functions\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>As of March 2025, Tableau offers three pricing packages:\u003C/p>\u003Cp>Package 1: Tableau \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Tableau Creator: \u003C/strong>$75 / user / month\u003C/li>\u003Cli>\u003Cstrong>Tableau Explorer: \u003C/strong>$42 / user / month\u003C/li>\u003Cli>\u003Cstrong>Tableau Viewer:\u003C/strong> $15 / user /month\u003C/li>\u003C/ul>\u003Cp>Package 2: Enterprise\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Enterprise Creator: \u003C/strong>$115 / user / month\u003C/li>\u003Cli>\u003Cstrong>Enterprise Explorer: \u003C/strong>$70 / user / month\u003C/li>\u003Cli>\u003Cstrong>Enterprise Viewer: \u003C/strong>$35 / user / month\u003C/li>\u003C/ul>\u003Cp>Package 3: Tableau+\u003C/p>\u003Cul>\u003Cli>Custom quote only\u003C/li>\u003C/ul>\u003Ch3>Tableau reviews from real users\u003C/h3>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>Your new marketing reporting software is waiting\u003C/h2>\u003Cp>Choosing the right marketing reporting software can significantly streamline the reporting process in your agency. Each tool on our list has been selected for its unique features and capabilities and proven track record in helping marketers demonstrate value to their clients.\u003C/p>\u003Cp>Whatagraph is one of those tools that removes many steps between the client’s data sources and actionable reports.\u003C/p>\u003Cp>Apart from multiple time-saving and scalable features built primarily for agencies, Whatagraph is a marketing reporting platform that covers the entire data journey — from connecting scattered sources to creating beautiful reports.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Talk to us\u003C/a> to see Whatagraph in action.\u003C/p>","2024-08-22T13:03:34.098Z","2025-04-01T03:48:43.326Z","2024-08-22T13:48:11.464Z","2025-03-24",{"id":424,"name":425,"alternativeText":426,"caption":31,"width":427,"height":428,"formats":429,"hash":437,"ext":292,"mime":293,"size":438,"url":439,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":440,"updatedAt":441},14161,"9 Best Marketing Reporting Software for Agencies.png","Marketing Reporting Software For Agencies - Software interface showing colorful app icons and dashboards.",1880,1058,{"thumbnail":430},{"ext":292,"url":431,"hash":432,"mime":293,"name":433,"path":31,"size":434,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_9_Best_Marketing_Reporting_Software_for_Agencies_e8e3ac4543.png","thumbnail_9_Best_Marketing_Reporting_Software_for_Agencies_e8e3ac4543","thumbnail_9 Best Marketing Reporting Software for Agencies.png",25.57,245,138,"9_Best_Marketing_Reporting_Software_for_Agencies_e8e3ac4543",158.41,"https://s3.us-east-2.amazonaws.com/whatagraph.com/9_Best_Marketing_Reporting_Software_for_Agencies_e8e3ac4543.png","2025-03-25T10:56:14.797Z","2025-03-25T10:56:17.666Z",{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2025-06-04T14:37:57.786Z","2023-05-18T13:29:41.243Z",[450],{"id":109,"tagName":451,"slug":452,"createdAt":453,"updatedAt":454},"Reporting tools","reporting-tools","2024-09-02T08:21:22.636Z","2024-10-14T09:39:12.783Z",{"id":456,"name":457,"about":458,"email":459,"createdAt":460,"updatedAt":461,"publishedAt":462,"slug":463,"linkedin_url":464,"avatar":465},134,"Yamon","Yamon is a Senior Content Marketing Manager at Whatagraph. \n\nPreviously a Head of Content at a marketing agency, she has led content programs for 5+ B2B SaaS companies in the span of three years. \n\nWith an eye for detail and a knack for always considering context, audience, and business goals to guide the narrative, she's on a mission to create genuinely helpful content for marketers. \n\nWhen she’s not working, she’s hiking, meditating, or practicing yoga.","yamon@whatagraph.com","2024-10-04T13:36:17.539Z","2024-10-14T07:16:18.850Z","2024-10-04T13:43:50.159Z","yamon","https://www.linkedin.com/in/yamon-y-57371212b/",{"id":466,"name":467,"alternativeText":31,"caption":31,"width":468,"height":469,"formats":470,"hash":480,"ext":472,"mime":475,"size":481,"url":482,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":483,"updatedAt":483},13120,"Professional Headshot_Yamon.jpg",1358,1527,{"thumbnail":471},{"ext":472,"url":473,"hash":474,"mime":475,"name":476,"path":31,"size":477,"width":478,"height":479},".jpg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Professional_Headshot_Yamon_f62a036135.jpg","thumbnail_Professional_Headshot_Yamon_f62a036135","image/jpeg","thumbnail_Professional Headshot_Yamon.jpg",7.84,139,156,"Professional_Headshot_Yamon_f62a036135",563.48,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Professional_Headshot_Yamon_f62a036135.jpg","2024-10-14T07:15:02.160Z",{"id":485,"metaTitle":415,"metaDescription":486,"addNoIndex":15,"canonicalURL":31,"metaImage":487},1834,"Discover the best marketing reporting software and tools that can help your agency measure and report the marketing value that you create for clients 24/7.",{"id":424,"name":425,"alternativeText":426,"caption":31,"width":427,"height":428,"formats":488,"hash":437,"ext":292,"mime":293,"size":438,"url":439,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":440,"updatedAt":441},{"thumbnail":489},{"ext":292,"url":431,"hash":432,"mime":293,"name":433,"path":31,"size":434,"width":435,"height":436},"\u003Cp>\u003Cstrong>In the last 3 months, \u003C/strong>I've talked to dozens of marketing agency leaders and Performance Marketers \u003Ci>(who are now our customers).\u003C/i>\u003C/p>\u003Cp>During their search for a marketing reporting software, they told me they compared different tools based on these features: \u003C/p>\u003Cp>✅  \u003Cstrong>No. of integrations\u003C/strong> – The reporting tool must connect with all the platforms you’re currently using. No native integrations available? You should be able to upload offline data, or use APIs to build custom connections.  \u003C/p>\u003Cp>✅  \u003Cstrong>Stable and seamless integrations\u003C/strong> – It’s not just about how many integrations there are, but also how stable they are. You don’t want to open up a report 30 minutes before a meeting and see all the data is broken. \u003C/p>\u003Cp>✅  \u003Cstrong>Comprehensive data blending and custom metrics\u003C/strong> – You should be able to blend data from different channels (e.g. Google Ads and Facebook Ads) to get a holistic view of marketing performance.\u003C/p>\u003Cp>\u003Cstrong>✅  Fully-customizable reports \u003C/strong>– Customization is key to create reports that are easy for clients to read and understand. You should be able to upload your own images, set color schemes, send reports from a custom domain, and even choose your own icons for metrics. \u003C/p>\u003Cp>\u003Cstrong>✅  Ease of use \u003C/strong>– Anyone on your team, whether that’s the CEO or the Account Manager, should be able to log in and see insights right away.\u003C/p>\u003Cp>If you’re looking for the same, you’re in for a treat.\u003C/p>\u003Cp>In this article, we’ll be reviewing 9 best marketing reporting tools that check these boxes (some more than others).\u003C/p>\u003Ch2 id=\"best-marketing-reporting-software-for-agencies-in-2025\">\u003Cstrong>9 Best Marketing Reporting Software for Agencies in 2025\u003C/strong>\u003C/h2>\u003Cp>Here is our list of the best marketing agency reporting software based on their distinctive features, pros and cons, and pricing:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>DashThis\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>ReportGarden\u003C/li>\u003Cli>Improvado\u003C/li>\u003Cli>Tableau\u003C/li>\u003C/ol>\u003Cp>Have a list of features you’re looking for? Compare them in this Excel table (you can copy it for your own use):\u003C/p>\u003Cp>→ \u003Ca href=\"https://docs.google.com/spreadsheets/d/1HrbBoMCvN8oj6FdsRkf8b56WOv25r_cRYiHcq7VPdZs/edit?usp=sharing\" target=\"_blank\">Marketing Reporting Software for Agencies – Feature Checklist\u003C/a> \u003C/p>\u003Cp>Here's a sneak peek:\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png\" srcset=\"https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png?width=350 350w, https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png?width=700 700w, https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png?width=420 440w, https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png?width=840 880w, https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png?width=768 768w, https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png?width=1536 1536w, https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png?width=992 992w, https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png?width=1984 1984w, https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png?width=600 1200w, https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png?width=1200 2400w, https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png?width=720 1440w, https://media.whatagraph.com/Marketing_reporting_software_feature_checklist_2817409a46.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Marketing Reporting Software Feature Checklist - A features comparison table of 9 software solutions.\">\u003C/p>\u003Cp>Now let's dive into each of these tools.\u003C/p>\u003Ch2 id=\"whatagraph\">1. Whatagraph\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com\">Whatagraph\u003C/a> is a holistic marketing intelligence platform that makes it ridiculously easy to collect, analyze, and report on your marketing data—whether that’s PPC, social media, SEO, or more.\u003C/p>\u003Cp>Unlike other tools like \u003Ca href=\"/blog/articles/how-to-know-you-have-outgrown-looker-studio\">Looker Studio\u003C/a>, you can \u003Cstrong>get Whatagraph up and running in a few hours\u003C/strong> (not days or weeks).\u003C/p>\u003Cp style=\"margin-left:0px;\">You also don’t need to hire a data scientist or spend thousands of dollars on an implementation partner.\u003C/p>\u003Cp style=\"margin-left:0px;\">Anyone on your team—whether that’s an Account Manager or a data analyst—can start analyzing data and building reports right away.\u003C/p>\u003Cp style=\"margin-left:0px;\">Here’s how Whatagraph works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect\u003C/strong> to your \u003Ca href=\"/integrations\">data sources and channels\u003C/a> in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize\u003C/strong> and unify your data to prepare it for analysis. Create data blends, custom metrics, and dimensions—without writing a single line of code.\u003C/li>\u003Cli>\u003Cstrong>Visualize \u003C/strong>your data using drag-and-drop widgets or \u003Ca href=\"/templates\">ready-made templates\u003C/a>. Create \u003Ca href=\"/white-label\">white-labeled reports\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>\u003Cstrong>Monitor\u003C/strong> your campaign performance through an internal monitoring dashboard. Slice and dice data by client, campaign, Account Manager, or more. \u003C/li>\u003Cli>\u003Cstrong>Ask \u003C/strong>our AI chatbot anything about your marketing performance. Get succinct summaries and add them directly to your reports (or edit them to fit your brand voice).\u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"/blog/articles/google-bigquery\">BigQuery\u003C/a> and \u003Ca href=\"/data-transfer/looker-studio\">Looker Studio\u003C/a> through Whatagraph.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png\" srcset=\"https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png?width=350 350w, https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png?width=700 700w, https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png?width=420 440w, https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png?width=840 880w, https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png?width=768 768w, https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png?width=1536 1536w, https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png?width=992 992w, https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png?width=1984 1984w, https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png?width=600 1200w, https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png?width=1200 2400w, https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png?width=720 1440w, https://media.whatagraph.com/marketing_reporting_software_2_2a86b5f649.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Marketing Reporting Software - Whatagraph\">\u003C/p>\u003Cp>All of this on a single platform means:\u003C/p>\u003Col>\u003Cli>Your reports are stunning and easy to understand for clients. \u003C/li>\u003Cli>Anyone in the organization can easily see and track performance at all times. \u003C/li>\u003Cli>Reporting is totally automated, saving you 60+ hours a month (just like \u003Ca href=\"/case-studies/peak-seven\">Peak Seven\u003C/a>).\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png\" srcset=\"https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png?width=350 350w, https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png?width=700 700w, https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png?width=420 440w, https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png?width=840 880w, https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png?width=768 768w, https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png?width=1536 1536w, https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png?width=992 992w, https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png?width=1984 1984w, https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png?width=600 1200w, https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png?width=1200 2400w, https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png?width=720 1440w, https://media.whatagraph.com/Peak_Seven_review_of_Whatagraph_f9599d97b8.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Peak Seven Review Of Whatagraph - Testimonial from Kim Strickland, Digital Marketing Specialist at Peak Seven.\">\u003C/p>\u003Ch3 id=\"key-features\">Key features:\u003C/h3>\u003Cul>\u003Cli>55+ native integrations to popular marketing sources\u003C/li>\u003Cli>Connect any data source using Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Custom data blends, metrics, and dimensions \u003C/li>\u003Cli>Drag-and-drop visualization builder\u003C/li>\u003Cli>100+ report templates \u003C/li>\u003Cli>Internal performance monitoring dashboard\u003C/li>\u003Cli>Save reports as templates and edit multiple reports in bulk\u003C/li>\u003Cli>AI chatbot and summaries \u003C/li>\u003Cli>Custom logos, colors, images, icons, and email domains\u003C/li>\u003Cli>Automated report sharing\u003C/li>\u003Cli>No-code data transfers to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Ch3 id=\"pros\">Pros:\u003C/h3>\u003Cul>\u003Cli>All-in-one marketing analytics solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Engaging visual reports\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support that responds within 1 minute\u003C/li>\u003C/ul>\u003Ch3 id=\"cons\">Cons:\u003C/h3>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>No alerts and notifications (yet)\u003C/li>\u003C/ul>\u003Ch3 id=\"pricing\">Pricing:\u003C/h3>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Ch3 id=\"whatagraph-reviews-from-real-users\">Whatagraph reviews from real users\u003C/h3>\u003Cp>“Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___6727843/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“We used to have to make our reports by either screenshotting lots of different platforms (which looked awful), or by manually taking all the data and then inputting it into our own reports. This was very time consuming and subject to human error. \u003C/p>\u003Cp>Whatagraph has removed that problem and by automating our reporting, has saved our team a lot of time. Also their customer support is excellent.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10956471\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2 id=\"looker-studio\">2. Looker Studio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and boutique agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"/alternatives/google-data-studio\">Looker Studio\u003C/a> (previously known as Google Data Studio) is one of the most versatile online marketing reporting tools. And on paper, it seems like an ideal choice. It’s free, it has integrations to hundreds of different sources, and it turns them into interactive reports.\u003C/p>\u003Cp>Its biggest perk is probably excellent data integration with Google’s marketing platform. If you rely heavily on Google Analytics, Google Search Console, Google Ads, or YouTube, you’ll find connecting data and creating reports super easy. You can then customize those reports and share them with clients.\u003C/p>\u003Cp>However, things change a bit when you try to import data sources that are not part of Google’s ecosystem, such as Facebook Ads, Semrush, LinkedIn, or HubSpot. To connect this data, you need to purchase third-party connectors, which have proven multiple times not to be as reliable as Google’s native ones, leading to \u003Ca href=\"/blog/articles/looker-studio-slow\">slow Looker Studio performance\u003C/a> and instability.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/looker_34e48e88dd.png\" srcset=\"https://media.whatagraph.com/looker_34e48e88dd.png?width=350 350w, https://media.whatagraph.com/looker_34e48e88dd.png?width=700 700w, https://media.whatagraph.com/looker_34e48e88dd.png?width=420 440w, https://media.whatagraph.com/looker_34e48e88dd.png?width=840 880w, https://media.whatagraph.com/looker_34e48e88dd.png?width=768 768w, https://media.whatagraph.com/looker_34e48e88dd.png?width=1536 1536w, https://media.whatagraph.com/looker_34e48e88dd.png?width=992 992w, https://media.whatagraph.com/looker_34e48e88dd.png?width=1984 1984w, https://media.whatagraph.com/looker_34e48e88dd.png?width=600 1200w, https://media.whatagraph.com/looker_34e48e88dd.png?width=1200 2400w, https://media.whatagraph.com/looker_34e48e88dd.png?width=720 1440w, https://media.whatagraph.com/looker_34e48e88dd.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Marketing Reporting Software - Looker Studio\">\u003C/p>\u003Cp>Another downside is that Looker Studio reports lack real-time updates. Its core sources, which are mostly Google apps, refresh every 15 minutes, which might be an issue for you.\u003C/p>\u003Cp>A bigger issue is that although it’s free to use with Google’s sources, Looker Studio can cost you more than you planned when you start connecting outside sources via third-party connectors and paying for each separately.\u003C/p>\u003Cp>We’ve heard similar issues from many digital agencies that feel \u003Ca href=\"/blog/articles/how-to-know-you-have-outgrown-looker-studio\">they have outgrown Looker Studio\u003C/a>. This became especially evident when they wanted to scale their business by signing on more clients and connecting more marketing channels outside the Google universe.\u003C/p>\u003Ch3 id=\"key-features\">Key features:\u003C/h3>\u003Cul>\u003Cli>Big collection of pre-built report templates\u003C/li>\u003Cli>More than 650 connectors built by third-parties\u003C/li>\u003Cli>A large variety of graphs and other visualization types\u003C/li>\u003Cli>Embed dashboards on any site using shortcode\u003C/li>\u003C/ul>\u003Ch3 id=\"pros\">Pros:\u003C/h3>\u003Cul>\u003Cli>Wide customization options\u003C/li>\u003Cli>Large number of connectors\u003C/li>\u003Cli>Free with most Google sources\u003C/li>\u003Cli>Interactive reports\u003C/li>\u003C/ul>\u003Ch3 id=\"cons\">Cons:\u003C/h3>\u003Cul>\u003Cli>Can get slow with more data sources\u003C/li>\u003Cli>Limited blending capabilities\u003C/li>\u003Cli>Report performance depends on the performance of individual data connectors\u003C/li>\u003Cli>No way to save custom visualizations\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3 id=\"pricing\">Pricing:\u003C/h3>\u003Cp>Looker Studio is free if you use data from the supported Google products. If you want to include data sources outside the Google platform, you need to pay a monthly subscription and purchase third-party connectors for those data sources. \u003C/p>\u003Cp>There’s also the paid version called Looker Studio Pro. This is a premium version that has additional features like team access, connection to Google Cloud projects, and better support. The price is tailored to every customer based on their specific needs.\u003C/p>\u003Ch3 id=\"looker-studio-reviews-from-real-users\">Looker Studio reviews from real users\u003C/h3>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2 id=\"agencyanalytics\">3. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"/alternatives/agency-analytics\">AgencyAnalytics\u003C/a> is a marketing reporting tool that caters primarily to marketing agencies looking to automate their reporting process. You can connect your clients’ analytics or marketing platforms and create custom reports that help them make informed decisions. \u003C/p>\u003Cp>AgencyAnalytics includes several SEO auditing tools, such as a keyword rank tracker that can scan your client’s sites automatically and raise alerts in case of any issues with search engine optimization.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/agencyanalytics_25928416ce.png\" srcset=\"https://media.whatagraph.com/agencyanalytics_25928416ce.png?width=350 350w, https://media.whatagraph.com/agencyanalytics_25928416ce.png?width=700 700w, https://media.whatagraph.com/agencyanalytics_25928416ce.png?width=420 440w, https://media.whatagraph.com/agencyanalytics_25928416ce.png?width=840 880w, https://media.whatagraph.com/agencyanalytics_25928416ce.png?width=768 768w, https://media.whatagraph.com/agencyanalytics_25928416ce.png?width=1536 1536w, https://media.whatagraph.com/agencyanalytics_25928416ce.png?width=992 992w, https://media.whatagraph.com/agencyanalytics_25928416ce.png?width=1984 1984w, https://media.whatagraph.com/agencyanalytics_25928416ce.png?width=600 1200w, https://media.whatagraph.com/agencyanalytics_25928416ce.png?width=1200 2400w, https://media.whatagraph.com/agencyanalytics_25928416ce.png?width=720 1440w, https://media.whatagraph.com/agencyanalytics_25928416ce.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Marketing Reporting Software - AgencyAnalytics\">\u003C/p>\u003Cp>This marketing agency reporting tool has a user-friendly interface that allows non-technical team members to create custom reports for different scenarios. To an extent, you can also customize overall colors and chart fields for improved branding and communication.\u003C/p>\u003Cp>On the downside, if you regularly need to organize data, you may have to look for another tool, as AgencyAnalytics offers very few data transformation functions. Actions like blending, aggregating data from multiple sources, or unifying names of metrics and dimensions to align with the client’s internal communication are not available with AgencyAnalytics.\u003C/p>\u003Ch3 id=\"key-features\">Key features:\u003C/h3>\u003Cul>\u003Cli>White-label reporting\u003C/li>\u003Cli>Integrates with 80+ different data sources\u003C/li>\u003Cli>Cross-campaign data\u003C/li>\u003C/ul>\u003Ch3 id=\"pros\">Pros:\u003C/h3>\u003Cul>\u003Cli>Intuitive user interface\u003C/li>\u003Cli>Automated marketing reporting\u003C/li>\u003Cli>Responsive customer service\u003C/li>\u003Cli>Lightweight and straightforward platform\u003C/li>\u003Cli>Live reports\u003C/li>\u003C/ul>\u003Ch3 id=\"cons\">Cons:\u003C/h3>\u003Cul>\u003Cli>Limited widget customization\u003C/li>\u003Cli>Basic data transformation functions\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003Cli>No bulk report edit\u003C/li>\u003Cli>Reports older than 60 days get deleted\u003C/li>\u003Cli>No way to push data to other business intelligence, visualization, or analytics tools\u003C/li>\u003Cli>No support for data warehouses\u003C/li>\u003Cli>Not suitable for mid-market or large agencies and enterprises\u003C/li>\u003C/ul>\u003Ch3 id=\"pricing\">Pricing:\u003C/h3>\u003Cp>As of March 2025, AgencyAnalytics offers three pricing plans (all monthly billing):\u003C/p>\u003Cul>\u003Cli>Freelancer: $79/month for 5 clients\u003C/li>\u003Cli>Agency: $239/month for 10 clients\u003C/li>\u003Cli>Agency Pro: $479/month for 15 clients \u003C/li>\u003C/ul>\u003Cp>Optional Add-ons:\u003C/p>\u003Cul>\u003Cli>Rank tracker: $50/month per 500 keywords\u003C/li>\u003Cli>Database connectors like MySQL and Google BigQuery: custom quote\u003C/li>\u003Cli>“Concierge Implementation”: custom quote \u003C/li>\u003C/ul>\u003Ch3 id=\"agencyanalytics-reviews-from-real-users\">AgencyAnalytics reviews from real users\u003C/h3>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch2 id=\"klipfolio\">4. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Ca href=\"/alternatives/klipfolio\">Klipfolio\u003C/a> is a marketing data software that comes out of the box with a huge library of report templates that you can connect to multiple data sources. With the ability to track your marketing data history, identify trends, and monitor performance metrics over time, Klipfolio easily found its way to our list.\u003C/p>\u003Cp>As a bonus, Klipfolio allows more technically oriented agency users to gain deeper insights through complex formulas, data modeling, and machine learning functionalities.\u003C/p>\u003Cp>Klipfolio also allows users to get their hands “dirty” to explore metrics themselves and create reports from scratch. You can connect scattered data sources into a centralized hub, which other team members can use to access shared, updated information necessary for decision-making. \u003C/p>\u003Cp>This data sharing among team members is made easier thanks to multiple-user accounts in which you can organize users into groups and assign them specific permissions.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/klipfolio_6aa80e0d82.png\" srcset=\"https://media.whatagraph.com/klipfolio_6aa80e0d82.png?width=350 350w, https://media.whatagraph.com/klipfolio_6aa80e0d82.png?width=700 700w, https://media.whatagraph.com/klipfolio_6aa80e0d82.png?width=420 440w, https://media.whatagraph.com/klipfolio_6aa80e0d82.png?width=840 880w, https://media.whatagraph.com/klipfolio_6aa80e0d82.png?width=768 768w, https://media.whatagraph.com/klipfolio_6aa80e0d82.png?width=1536 1536w, https://media.whatagraph.com/klipfolio_6aa80e0d82.png?width=992 992w, https://media.whatagraph.com/klipfolio_6aa80e0d82.png?width=1984 1984w, https://media.whatagraph.com/klipfolio_6aa80e0d82.png?width=600 1200w, https://media.whatagraph.com/klipfolio_6aa80e0d82.png?width=1200 2400w, https://media.whatagraph.com/klipfolio_6aa80e0d82.png?width=720 1440w, https://media.whatagraph.com/klipfolio_6aa80e0d82.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Marketing Reporting Software - Klipfolio\">\u003C/p>\u003Cp>Klipfolio also offers a complementary analytics tool called Powermetrics, which is designed for large agencies. This tool can help you segment and visualize client data effortlessly using different filters and visualization types.\u003C/p>\u003Cp>However, before you consider Klipfolio as your solution to digital client reporting, remember that the pricing plan you choose affects both the data refresh rate and historical data limits.\u003C/p>\u003Cp>The same applies to the number of reports you can have at any given time — it is tied to your package. While simpler Klips are easy to create, building anything more customized might take you a lot of time, especially since only a handful of pre-made templates are available.\u003C/p>\u003Cp>Klipfolio is made with wide application in mind, sometimes resulting in a lack of data granularity and the inability to perform in-depth analysis. Another common customer complaint is that Klipfolio does not provide real-time data in reports, as it claims to do. Also, the platform tends to slow down, even if processing small datasets.\u003C/p>\u003Ch3 id=\"key-features\">Key features:\u003C/h3>\u003Cul>\u003Cli>Customized report builder\u003C/li>\u003Cli>Report sharing and collaboration\u003C/li>\u003Cli>Predictive modeling\u003C/li>\u003Cli>Live connection to external data\u003C/li>\u003Cli>Data presentation and storage\u003C/li>\u003Cli>Interactive visualizations on mobile\u003C/li>\u003Cli>My SQL server\u003C/li>\u003C/ul>\u003Ch3 id=\"pros\">Pros:\u003C/h3>\u003Cul>\u003Cli>Easy to create complex reports using drag-and-drop\u003C/li>\u003Cli>No-code integrations\u003C/li>\u003Cli>Good user support and documentation\u003C/li>\u003Cli>Large choice of templates\u003C/li>\u003Cli>Custom metrics and calculated fields\u003C/li>\u003Cli>Pixel-level control of visualizations made thanks to CSS, HTML, and JavaScript support\u003C/li>\u003C/ul>\u003Ch3 id=\"cons\">Cons:\u003C/h3>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Limitations in uploaded file size\u003C/li>\u003Cli>Klips can be confusing for people with no coding skills\u003C/li>\u003Cli>Every Klip is configured in a separate environment\u003C/li>\u003Cli>The number of reports depends on the pricing plan\u003C/li>\u003C/ul>\u003Ch3 id=\"pricing\">Pricing:\u003C/h3>\u003Cp>As of March 2025, Klipfolio offers four pricing plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $110/month for 5 dashboards and clients, and 4 hr data refresh rate. Essential features like “scheduled reports”, “custom domain”, and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Lite:\u003C/strong> $210/month for 15 dashboards and clients, and 1 hr data refresh rate. Features like “priority support”, “custom domain”, and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Pro:\u003C/strong> $420/month for 30 dashboards and clients, and 30 min data refresh rate. Features like “custom onboarding” and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$1,025/month for 80 dashboards and clients, and 30 min data refresh rate. \u003C/li>\u003C/ul>\u003Ch3 id=\"klipfolio-reviews-from-real-users\">Klipfolio reviews from real users\u003C/h3>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2 id=\"dashthis\">5. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small businesses and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"/alternatives/dashthis\">DashThis\u003C/a> is an online marketing reporting software that allows agencies to create functional, flexible, and effective reports for their clients. The software integrates with over 35 marketing channels, including the most popular ones like Google Analytics, Semrush, Google Ads, Facebook Ads, and more.\u003C/p>\u003Cp>Apart from these integrations, you can connect any custom data via Google Sheets or import data using the platform’s CSV tool. Still, some customers report inconsistent data quality while pushing data through flat-file integration. A Custom API would be a much better solution, but DashThis hasn’t developed that feature yet.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/dashthis_aeb098153c.png\" srcset=\"https://media.whatagraph.com/dashthis_aeb098153c.png?width=350 350w, https://media.whatagraph.com/dashthis_aeb098153c.png?width=700 700w, https://media.whatagraph.com/dashthis_aeb098153c.png?width=420 440w, https://media.whatagraph.com/dashthis_aeb098153c.png?width=840 880w, https://media.whatagraph.com/dashthis_aeb098153c.png?width=768 768w, https://media.whatagraph.com/dashthis_aeb098153c.png?width=1536 1536w, https://media.whatagraph.com/dashthis_aeb098153c.png?width=992 992w, https://media.whatagraph.com/dashthis_aeb098153c.png?width=1984 1984w, https://media.whatagraph.com/dashthis_aeb098153c.png?width=600 1200w, https://media.whatagraph.com/dashthis_aeb098153c.png?width=1200 2400w, https://media.whatagraph.com/dashthis_aeb098153c.png?width=720 1440w, https://media.whatagraph.com/dashthis_aeb098153c.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Marketing Reporting Software - DashThis\">\u003C/p>\u003Cp>The pre-made DashThis reports are flexible and support cross-channel analytics with metrics from multiple platforms. Users can also clone widgets or report templates and easily replicate a report for another client.\u003C/p>\u003Cp>With severely limited data transformation features, DashThis is more oriented to smaller marketing agencies that don’t serve clients with complex data needs. The lack of cross-channel overview and bulk report editing only confirms its position as a reporting tool for smaller agencies. Scaling your agency with DashThis would be difficult as it has few time-saving features that would help you allocate time to onboarding new clients.\u003C/p>\u003Ch3 id=\"key-features\">Key features:\u003C/h3>\u003Cul>\u003Cli>35+ digital marketing tool integrations\u003C/li>\u003Cli>Unlimited users in a single account\u003C/li>\u003Cli>Pre-made report templates and widgets\u003C/li>\u003Cli>Simple report sharing\u003C/li>\u003C/ul>\u003Ch3 id=\"pros\">Pros:\u003C/h3>\u003Cul>\u003Cli>White-label reports\u003C/li>\u003Cli>Wide choice of data visualizations\u003C/li>\u003C/ul>\u003Ch3 id=\"cons\">Cons:\u003C/h3>\u003Cul>\u003Cli>Limited data granularity\u003C/li>\u003Cli>Lacks enterprise-level or large agency functionalities\u003C/li>\u003Cli>No data transformation\u003C/li>\u003Cli>You may run into API call limits when working with large volumes of data\u003C/li>\u003Cli>No live chat\u003C/li>\u003C/ul>\u003Ch3 id=\"pricing\">Pricing:\u003C/h3>\u003Cp>As of March 2025, DashThis offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Individual: \u003C/strong>$49 / month. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$159 / month. Includes 10 dashboards. No personalized onboarding or priority support.\u003C/li>\u003Cli>\u003Cstrong>Business: \u003C/strong>$309 / month. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003Cli>\u003Cstrong>Standard:\u003C/strong> $479 / month. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support. \u003C/li>\u003C/ul>\u003Ch3 id=\"dashthis-reviews-from-real-users\">DashThis reviews from real users\u003C/h3>\u003Cp>“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“There are some limitations to what you can bring in and they don't yet offer custom calculations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-7988697\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-8756509\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2 id=\"databox\">6. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"/alternatives/databox\">Databox\u003C/a> is a marketing reporting software solution that helps marketing teams track business performance across multiple channels and marketing campaigns. Its biggest advantage over competitors is integrations with a large number of marketing data sources including SQL databases. \u003C/p>\u003Cp>You can modify the data using a simple drag-and-drop feature, which makes it popular among non-experts. Databox lets you easily visualize weekly and monthly KPIs for decision-makers across departments: sales, marketing, e-commerce, customer service, etc.\u003C/p>\u003Cp>The Databox interface is highly intuitive, which makes it easy for everyone to create custom reports with data from over 100 integrations. There's also a unique feature called “Looped Dashboards,” which allows you to connect dashboards and create a master report. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/databox_c3c11a9581.png\" srcset=\"https://media.whatagraph.com/databox_c3c11a9581.png?width=350 350w, https://media.whatagraph.com/databox_c3c11a9581.png?width=700 700w, https://media.whatagraph.com/databox_c3c11a9581.png?width=420 440w, https://media.whatagraph.com/databox_c3c11a9581.png?width=840 880w, https://media.whatagraph.com/databox_c3c11a9581.png?width=768 768w, https://media.whatagraph.com/databox_c3c11a9581.png?width=1536 1536w, https://media.whatagraph.com/databox_c3c11a9581.png?width=992 992w, https://media.whatagraph.com/databox_c3c11a9581.png?width=1984 1984w, https://media.whatagraph.com/databox_c3c11a9581.png?width=600 1200w, https://media.whatagraph.com/databox_c3c11a9581.png?width=1200 2400w, https://media.whatagraph.com/databox_c3c11a9581.png?width=720 1440w, https://media.whatagraph.com/databox_c3c11a9581.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Marketing Reporting Software - Databox\">\u003C/p>\u003Cp>But before you grab a phone and schedule a meeting with the Databox sales team, you should also know the downsides.\u003C/p>\u003Cp>The refresh time depends on your pricing plan, which can range between once a day and 1 hour. Some customers have also complained about the quality of data source connectors. In some cases, when the connector breaks off, the historical data from the source is also lost.\u003C/p>\u003Cp>While it allows you to unify metrics and dimensions names, Databox doesn’t support data blending and aggregation. Both of these features are often requested by large agencies and enterprise marketing teams.\u003C/p>\u003Cp>The lack of data warehouse support and the ability to export data in spreadsheets for further analysis clearly position Databox as a marketing reporting software for small businesses and marketing agencies serving small businesses.\u003C/p>\u003Ch3 id=\"key-features\">Key features:\u003C/h3>\u003Cul>\u003Cli>Intuitive workflow and visual reporting\u003C/li>\u003Cli>Unified view across devices\u003C/li>\u003Cli>Goal setting and performance tracking\u003C/li>\u003C/ul>\u003Ch3 id=\"pros\">Pros:\u003C/h3>\u003Cul>\u003Cli>User-friendly drag-and-drop builder interface\u003C/li>\u003Cli>70+ direct and 2000+ third-party integrations\u003C/li>\u003Cli>No coding required\u003C/li>\u003Cli>Multiple display options, including desktop, mobile TV, and Apple Watch\u003C/li>\u003Cli>Automated notifications\u003C/li>\u003C/ul>\u003Ch3 id=\"cons\">Cons:\u003C/h3>\u003Cul>\u003Cli>Some integrations are difficult to optimize\u003C/li>\u003Cli>Limited report customization and control over data\u003C/li>\u003Cli>Some types of data can be tracked only 2 months back\u003C/li>\u003Cli>No data blending & aggregation\u003C/li>\u003Cli>Live chat support works well only on the highest plan\u003C/li>\u003Cli>Data refresh rate depends on the plan\u003C/li>\u003C/ul>\u003Ch3 id=\"pricing\">Pricing:\u003C/h3>\u003Cp>As of March 2025, Databox offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $388/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$528/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> $728/month for 50 data sources, and unlimited users and dashboards. \u003C/li>\u003Cli>\u003Cstrong>Premium: \u003C/strong>$999/month for 100 data sources, and unlimited users and dashboards.\u003C/li>\u003C/ul>\u003Ch3 id=\"databox-reviews-from-real-users\">Databox reviews from real users\u003C/h3>\u003Cp>“Databox makes it simple to interact with data in ways you never thought possible.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\" \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2 id=\"reportgarden\">7. ReportGarden\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Small businesses and boutique agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=AQlOXDznb-4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/AQlOXDznb-4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"/alternatives/reportgarden\">ReportGarden\u003C/a> is a marketing reporting tool that helps marketing agencies and their clients monitor online marketing campaigns. The software is positioned as an all-in-one solution for building reports that consolidate KPIs across different channels, including PPC, social media, SEO, email marketing, and others. \u003C/p>\u003Cp>Marketers can easily create tailored reports with real-time data on traffic sources, conversion rates, and other metrics essential to the campaign's performance. Using automated report scheduling, you can save time on reporting and ensure every client and stakeholder receives their report on time. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/reportgarden_6e635b58b2.png\" srcset=\"https://media.whatagraph.com/reportgarden_6e635b58b2.png?width=350 350w, https://media.whatagraph.com/reportgarden_6e635b58b2.png?width=700 700w, https://media.whatagraph.com/reportgarden_6e635b58b2.png?width=420 440w, https://media.whatagraph.com/reportgarden_6e635b58b2.png?width=840 880w, https://media.whatagraph.com/reportgarden_6e635b58b2.png?width=768 768w, https://media.whatagraph.com/reportgarden_6e635b58b2.png?width=1536 1536w, https://media.whatagraph.com/reportgarden_6e635b58b2.png?width=992 992w, https://media.whatagraph.com/reportgarden_6e635b58b2.png?width=1984 1984w, https://media.whatagraph.com/reportgarden_6e635b58b2.png?width=600 1200w, https://media.whatagraph.com/reportgarden_6e635b58b2.png?width=1200 2400w, https://media.whatagraph.com/reportgarden_6e635b58b2.png?width=720 1440w, https://media.whatagraph.com/reportgarden_6e635b58b2.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Marketing Reporting Software - ReportGarden\">\u003C/p>\u003Cp>However, the tool has a couple of significant downsides that keep it from joining the big players. \u003C/p>\u003Cp>The first drawback is the lack of a custom API for connecting data. That wouldn’t be such an issue if ReportGarden could add a data warehouse as a source — but it can’t. \u003C/p>\u003Cp>This limits the software’s ability to connect custom data sources at scale. \u003C/p>\u003Cp>Another area where ReportGarden still needs work is data transformation. Apart from calculated metrics, there are no other ways to organize data before visualizing it.  \u003C/p>\u003Cp>This might not be an issue for less demanding users. However, for large organizations and agencies, the ability to unify, rename, and translate data outputs at scale, aggregate data to create tiers or totals, and blend cross-channel data into one source is a regular requirement. \u003C/p>\u003Ch3 id=\"key-features\">Key features:\u003C/h3>\u003Cul>\u003Cli>50+ integrations for data sources\u003C/li>\u003Cli>Report builder and automation\u003C/li>\u003Cli>Custom branding\u003C/li>\u003Cli>Client Portal\u003C/li>\u003Cli>Budget tracking\u003C/li>\u003C/ul>\u003Ch3 id=\"pros\">Pros:\u003C/h3>\u003Cul>\u003Cli>Clients can check their reports 24/7 using the Client Portal\u003C/li>\u003Cli>Report templates\u003C/li>\u003Cli>Cross-platform reporting\u003C/li>\u003Cli>White-label options\u003C/li>\u003C/ul>\u003Ch3 id=\"cons\">Cons:\u003C/h3>\u003Cul>\u003Cli>Lacks in-depth data analytics\u003C/li>\u003Cli>No data warehouse integration\u003C/li>\u003Cli>Very basic data transformation\u003C/li>\u003Cli>No way to edit reports in bulk\u003C/li>\u003C/ul>\u003Ch3 id=\"pricing\">Pricing:\u003C/h3>\u003Cp>ReportGarden used to offer four pricing plans back in 2024, but since then they’ve switched to displaying only one plan on their website, which starts from $74 per month.\u003C/p>\u003Ch3 id=\"reportgarden-reviews-from-real-users\">ReportGarden reviews from real users\u003C/h3>\u003Cp>“Multichannel report in an easy way. Very good user interface.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/reportgarden/reviews/reportgarden-review-7548148\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“We are long-time users of ReportGarden. Their product has allowed us to streamline and optimize our agency's operations specifically areas related to our client's advertising budget management.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/reportgarden/reviews/reportgarden-review-8065761\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The design was very simplistic and didn't allow for manual calculations.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/reportgarden/reviews/reportgarden-review-5376189\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2 id=\"improvado\">8. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data teams at large agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=KxlcWbePdco\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/KxlcWbePdco\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Improvado is one of the best marketing reporting platform solutions designed for enterprise-size companies and large marketing agencies. \u003C/p>\u003Cp>Positioned as an end-to-end solution that combines marketing intelligence and automated reporting, Improvado helps marketers at every stage of the reporting cycle, from collecting data to transformation and insight discovery.\u003C/p>\u003Cp>Thanks to more than 500 pre-built data connectors to CRMs, social media platforms, and e-commerce tools, this reporting platform can collect data from a wide range of sources, helping companies get a unified view of their marketing efforts. The next step is intelligent data transformation, where data is cleaned and prepared before being pushed to any destination of choice.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/improvado_ef19ef0a72.png\" srcset=\"https://media.whatagraph.com/improvado_ef19ef0a72.png?width=350 350w, https://media.whatagraph.com/improvado_ef19ef0a72.png?width=700 700w, https://media.whatagraph.com/improvado_ef19ef0a72.png?width=420 440w, https://media.whatagraph.com/improvado_ef19ef0a72.png?width=840 880w, https://media.whatagraph.com/improvado_ef19ef0a72.png?width=768 768w, https://media.whatagraph.com/improvado_ef19ef0a72.png?width=1536 1536w, https://media.whatagraph.com/improvado_ef19ef0a72.png?width=992 992w, https://media.whatagraph.com/improvado_ef19ef0a72.png?width=1984 1984w, https://media.whatagraph.com/improvado_ef19ef0a72.png?width=600 1200w, https://media.whatagraph.com/improvado_ef19ef0a72.png?width=1200 2400w, https://media.whatagraph.com/improvado_ef19ef0a72.png?width=720 1440w, https://media.whatagraph.com/improvado_ef19ef0a72.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Marketing Reporting Software - Improvado\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>Improvado uses Looker Studio, Tableau, and other BI or visualization tools to create reports\u003C/i>\u003C/p>\u003Cp>Since Improvado doesn’t have a native visualization layer, it offers integrations with Looker Studio, Power BI, Tableau, Grafana, Domo, and many other data visualization, business intelligence, and analytics platforms.\u003C/p>\u003Cp>Another feature that streamlines analytics processes is Improvado’s AI Agent. This search-based analytics tool connects to your database and allows you to ask performance questions via an intuitive UI. \u003C/p>\u003Cp>The Agent analyzes your data and notifies you of any anomalies or opportunities. There’s also an option to send out weekly or monthly reports to help you track different aspects of your marketing campaigns.\u003C/p>\u003Ch3 id=\"key-features\">Key features:\u003C/h3>\u003Cul>\u003Cli>Collects data from online and offline sources\u003C/li>\u003Cli>Data integration\u003C/li>\u003Cli>Data transformation\u003C/li>\u003Cli>Business data QA\u003C/li>\u003Cli>AI-powered instant intelligence\u003C/li>\u003Cli>Data warehouse support\u003C/li>\u003C/ul>\u003Ch3 id=\"pros\">Pros:\u003C/h3>\u003Cul>\u003Cli>A large number of integrations\u003C/li>\u003Cli>Multiple customization options\u003C/li>\u003Cli>AI-powered data transformation\u003C/li>\u003Cli>Can process large volumes of data to the size of petabytes\u003C/li>\u003Cli>Flexible pricing\u003C/li>\u003C/ul>\u003Ch3 id=\"cons\">Cons:\u003C/h3>\u003Cul>\u003Cli>Designed for enterprise users, might be too late for small businesses\u003C/li>\u003Cli>No native visualization and reporting — you need to integrate another tool\u003C/li>\u003Cli>Initial setup takes some time\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3 id=\"pricing\">Pricing:\u003C/h3>\u003Cp>Improvado has a custom pricing model tailored to the needs of each team or marketing agency. Users pay only for the features they actually use, and the cost of individual features and data limits is discussed on a demo call. Pricing is not publicly available, however. \u003C/p>\u003Ch3 id=\"improvado-reviews-from-real-users\">Improvado reviews from real users\u003C/h3>\u003Cp>“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9312178\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-9202805\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10298122\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2 id=\"tableau\">9. Tableau\u003C/h2>\u003Cp>\u003Ca href=\"/blog/articles/tableau-reporting-tools\">Tableau\u003C/a> is a reporting tool that comes at a fairly reasonable price. Although it has a steep learning curve, once you master it, you can easily create graphs and charts and customize them according to your agency's needs.\u003C/p>\u003Cp>For many SaaS businesses, Tableau is a household name for a business report. However, it’s not a rare case that digital agencies also use it due to its versatile analytics features and a large number of integrations from various data sources such as Salesforce and Google Analytics. You can easily import data from all your client’s sources and generate a detailed report of their performance.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Tableau_db48dea525.png\" srcset=\"https://media.whatagraph.com/Tableau_db48dea525.png?width=350 350w, https://media.whatagraph.com/Tableau_db48dea525.png?width=700 700w, https://media.whatagraph.com/Tableau_db48dea525.png?width=420 440w, https://media.whatagraph.com/Tableau_db48dea525.png?width=840 880w, https://media.whatagraph.com/Tableau_db48dea525.png?width=768 768w, https://media.whatagraph.com/Tableau_db48dea525.png?width=1536 1536w, https://media.whatagraph.com/Tableau_db48dea525.png?width=992 992w, https://media.whatagraph.com/Tableau_db48dea525.png?width=1984 1984w, https://media.whatagraph.com/Tableau_db48dea525.png?width=600 1200w, https://media.whatagraph.com/Tableau_db48dea525.png?width=1200 2400w, https://media.whatagraph.com/Tableau_db48dea525.png?width=720 1440w, https://media.whatagraph.com/Tableau_db48dea525.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Marketing Reporting Software - Tableau\">\u003C/p>\u003Ch3 id=\"key-features\">Key features:\u003C/h3>\u003Cul>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Geospatial analysis\u003C/li>\u003Cli>Ready-to-use Accelerator reports\u003C/li>\u003Cli>Data grouping bins\u003C/li>\u003Cli>Predictive modeling\u003C/li>\u003Cli>Tableau Catalog\u003C/li>\u003Cli>Data stories\u003C/li>\u003Cli>Metadata API\u003C/li>\u003C/ul>\u003Ch3 id=\"pros\">Pros:\u003C/h3>\u003Cul>\u003Cli>Visualization version control\u003C/li>\u003Cli>Huge library of templates\u003C/li>\u003Cli>Interactive fiscal calendar\u003C/li>\u003Cli>Marketing data management\u003C/li>\u003Cli>Custom SQL queries\u003C/li>\u003Cli>AI and machine learning functionalities\u003C/li>\u003C/ul>\u003Ch3 id=\"cons\">Cons:\u003C/h3>\u003Cul>\u003Cli>Setting up data automation requires some Python programming\u003C/li>\u003Cli>The cloud version lacks some visualization and formatting settings that are available on the desktop version\u003C/li>\u003Cli>Limited programming options for predictive functions\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3 id=\"pricing\">Pricing\u003C/h3>\u003Cp>As of March 2025, Tableau offers three pricing packages:\u003C/p>\u003Cp>Package 1: Tableau \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Tableau Creator: \u003C/strong>$75 / user / month\u003C/li>\u003Cli>\u003Cstrong>Tableau Explorer: \u003C/strong>$42 / user / month\u003C/li>\u003Cli>\u003Cstrong>Tableau Viewer:\u003C/strong> $15 / user /month\u003C/li>\u003C/ul>\u003Cp>Package 2: Enterprise\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Enterprise Creator: \u003C/strong>$115 / user / month\u003C/li>\u003Cli>\u003Cstrong>Enterprise Explorer: \u003C/strong>$70 / user / month\u003C/li>\u003Cli>\u003Cstrong>Enterprise Viewer: \u003C/strong>$35 / user / month\u003C/li>\u003C/ul>\u003Cp>Package 3: Tableau+\u003C/p>\u003Cul>\u003Cli>Custom quote only\u003C/li>\u003C/ul>\u003Ch3 id=\"tableau-reviews-from-real-users\">Tableau reviews from real users\u003C/h3>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\" target=\"_blank\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\" target=\"_blank\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\" target=\"_blank\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2 id=\"your-new-marketing-reporting-software-is-waiting\">Your new marketing reporting software is waiting\u003C/h2>\u003Cp>Choosing the right marketing reporting software can significantly streamline the reporting process in your agency. Each tool on our list has been selected for its unique features and capabilities and proven track record in helping marketers demonstrate value to their clients.\u003C/p>\u003Cp>Whatagraph is one of those tools that removes many steps between the client’s data sources and actionable reports.\u003C/p>\u003Cp>Apart from multiple time-saving and scalable features built primarily for agencies, Whatagraph is a marketing reporting platform that covers the entire data journey — from connecting scattered sources to creating beautiful reports.\u003C/p>\u003Cp>\u003Ca href=\"/book-a-call\">Talk to us\u003C/a> to see Whatagraph in action.\u003C/p>",[492,527,562,595,631,658],{"id":493,"dateReorder":494,"title":495,"slug":496,"summary":497,"body":498,"read_time":21,"createdAt":499,"updatedAt":500,"publishedAt":499,"errors":501,"table_of_contents":32,"cover_image":502,"author":517,"article_category":526},2229,"2025-08-31","6 Best Ecommerce Reporting Tools in 2025 and Beyond","ecommerce-reporting-tools","\u003Cp>\u003Cspan style=\"color:#000000;\">I ran a \u003C/span>\u003Ca href=\"https://www.instagram.com/thriftbybrinda/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>successful thrift store on Instagram\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> with orders coming through DMs, and payments dropped into UPI. But my business “dashboard” was \u003Ci>me\u003C/i>. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">If I wanted to know which marketing campaign actually worked, I had to piece it together myself—payment by payment, post by post. That’s the same struggle many ecommerce businesses face today, albeit with more zeroes…and more tools.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">A patchwork of tools lends itself to a thorny problem: according to Splunk, \u003C/span>\u003Ca href=\"https://www.splunk.com/en_us/form/the-state-of-dark-data.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>55%\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> of an organization’s data remains dark. \u003C/span>\u003C/p>","\u003Cp>Your sales data sits in one dashboard, your ad spend in another, your email results somewhere else.\u003C/p>\u003Cp>I know the risk of picking the wrong ecommerce analytics tool feels heavy…but so does the cost of running blind.\u003C/p>\u003Cp>So, in choosing this list, I focused on criteria \u003Ci>I \u003C/i>would’ve liked in my ecommerce reporting tool for my business:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Criteria\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Question to ask\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Col>\u003Cli>Unified dashboard for all metrics\u003C/li>\u003C/ol>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Can I see sales data, ads, and email performance in one view?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Col>\u003Cli>Reliable integrations\u003C/li>\u003C/ol>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Does it connect natively to the platforms I rely on, or will I be patching gaps?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Col>\u003Cli>Automation that reduces manual work\u003C/li>\u003C/ol>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">How much of my reporting load will this tool truly take off my plate?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Col>\u003Cli>Ease of setup and use\u003C/li>\u003C/ol>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Could I get this running quickly without an expert on standby?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Col>\u003Cli>Affordability and scalability\u003C/li>\u003C/ol>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Will the pricing still make sense as I grow?\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>Let’s make your ecommerce data work like it should: clean, connected, and actually usable.\u003C/p>\u003Ch2>TL;DR: 6 Best Ecommerce Reporting Tools in 2025\u003C/h2>\u003Cp>Your shortlist of the best all-in-one, easy-to-use, holistic \u003Ca href=\"https://whatagraph.com/blog/articles/automated-reporting-tools\">automated reporting platforms\u003C/a> built specifically for ecommerce teams:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Whatagraph: \u003C/strong>Best for ecommerce businesses that want a fast and easy reporting tool with powerful AI workflows.\u003C/li>\u003Cli>\u003Cstrong>Looker Studio + Supermetrics: \u003C/strong>Best for data-savvy teams who want full customization and don’t mind piecing together their reporting stack.\u003C/li>\u003Cli>\u003Cstrong>Saras Pulse:\u003C/strong> Best for omnichannel stores looking to increase customer lifetime value.\u003C/li>\u003Cli>\u003Cstrong>Peel: \u003C/strong>Best for Shopify stores focused on customer retention, cohorts, and repeat purchase customer behavior.\u003C/li>\u003Cli>\u003Cstrong>Glew: \u003C/strong>Best for omnichannel stores that need a centralized view of product, inventory, and customer data in one dashboard.\u003C/li>\u003Cli>\u003Cstrong>Heap: \u003C/strong>Best for teams that want to go beyond “what happened” and understand why users behave the way they do.\u003C/li>\u003C/ol>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>Yes, this is our product. Yes, you’re reading this on the Whatagraph blog. But we put it first because we’ve seen too many ecommerce teams burn out trying to “Frankenstein” reports from five tools and two analysts.\u003C/p>\u003Cp>Whatagraph earns this billing. Especially now, with \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>—our newest AI-powered launch, we’re making ecommerce reporting painless.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>55+ native, fully managed integrations:\u003C/strong> Platforms across paid ads, social, SEO, email, ecommerce, analytics, CRM, call tracking, and more—e.g., Shopify, Klaviyo, GA4, Meta Ads, BigQuery, etc. \u003C/li>\u003Cli>\u003Cstrong>Automated, white‑label cross-channel reporting:\u003C/strong> Complete with password-protected live dashboards and scheduled emails.\u003C/li>\u003Cli>\u003Cstrong>Report customization and interactivity:\u003C/strong> 15+ widget types (charts, funnels, tables, etc.), brand styling, notes, and multi-tab layouts. Interactive dashboards—hover, filter, click.\u003C/li>\u003Cli>\u003Cstrong>Whatagraph IQ (AI toolkit):\u003C/strong>\u003Cul>\u003Cli>\u003Cstrong>Generate full reports from a single text prompt.\u003C/strong>\u003C/li>\u003Cli>Add tabs/widgets via AI—e.g., “Show conversions from Facebook Ads last quarter.”\u003C/li>\u003Cli>Style reports with branded themes using prompts, Hex codes, or uploaded assets.\u003C/li>\u003Cli>IQ Chat: ask data questions and get instant answers; right inside the report.\u003C/li>\u003Cli>Auto‑generating, auto‑updating text summaries with IQ+ when date ranges shift.\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/M49D5LQZdhg\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/M49D5LQZdhg\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>So, how does Whatagraph measure up against my five must-have criteria? Let’s find out. (Quickly, I promise.)\u003C/p>\u003Ch3>1. Unified dashboard for all metrics\u003C/h3>\u003Cp>You need a single, at-a-glance view of your business performance: sales reports from Shopify, marketing efforts in Klaviyo or Meta Ads, even campaign-level breakdowns—all mapped to the customer journey in one place.\u003C/p>\u003Cp>Whatagraph \u003Ca href=\"https://whatagraph.com/integrations\">offers 55+ fully managed, native integrations\u003C/a>; we bring data from your stores, ad platforms, email tools, analytics, and more into a single source of truth.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Unified_dashboard_f873e3a7d6.png\" alt=\"Whatagraph Unified Dashboard - A collection of app icons and names, organized by category.\">Aside from quantity, what you get is better \u003Ci>context\u003C/i>. Because all your data lives in one platform, you can see, for example, how your Shopify or WooCommerce conversion rate interacts with your Reddit Ads ROAS. Or how a spike in Klaviyo email opens ties to a jump in average order value—all in one, visually stunning ecommerce dashboard.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_visual_ecommerce_dashboard_22fa2e716a.png\" alt=\"Whatagraph Visual Ecommerce Dashboard - Ecommerce dashboard interface showing key metrics and charts.\">\u003C/p>\u003Ch3>2. Reliable integrations\u003C/h3>\u003Cp>We’ve got 55+ fully managed, native integrations. The setup takes minutes; the data flows cleanly, and the ecommerce metrics show up like they’re supposed to.\u003C/p>\u003Cp>What does that look like in practice?\u003C/p>\u003Cul>\u003Cli>Shopify, Meta Ads, Klaviyo, TikTok, Google Ads, Google Analytics 4 (GA4)—all connect in clicks.\u003C/li>\u003Cli>Historical data pulls cleanly, so you’re not stuck with half-empty graphs.\u003C/li>\u003Cli>Metrics are pre-mapped, so your ROAS shows up as ROAS—not “custom_metric_4bX9”\u003C/li>\u003Cli>Data updates in real time (or on your schedule).\u003C/li>\u003C/ul>\u003Cp>See how easy it is to \u003Ca href=\"https://help.whatagraph.com/en/articles/9965808-how-to-manage-your-data-sources\">connect a data source\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_data_source_connector_for_google_ff4f959378.gif\" alt=\"Whatagraph Data Source Connector - Data table in Whatagraph, listing connected data sources.\">\u003C/p>\u003Cp>And if one of your tools isn’t supported out of the box, you’re not stuck. Plug in Google Sheets for homegrown metrics, use BigQuery for warehouse data, or \u003Ca href=\"https://help.whatagraph.com/en/articles/6223915-how-to-work-with-whatagraph-api\">connect via the Custom API\u003C/a> when you’re pulling numbers from a niche platform.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_data_source_connector_for_custom_API_e752a6f06b.gif\" alt=\"Whatagraph Data Source Connector - A table showing data sources connected to an application.\">\u003C/p>\u003Ch3>3. Automation that reduces manual work\u003C/h3>\u003Cp>If your reporting process feels like a second job, it's not scalable…it's not even sustainable. \u003C/p>\u003Cp>Whatagraph was already great at automating the basics: scheduled reports, repeatable templates, live dashboards. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Cstrong>Real-life success story\u003C/strong>\u003C/a>\u003Cstrong>:\u003C/strong> Switching to Whatagraph completely changed the way Kim and her team at Peak Seven handle reporting. What used to take her 4 hours in Looker Studio now takes 1.5 hours or less with Whatagraph. Multiply that across 25 reports a month, and she’s saving 63 hours—every single month. That’s $9,450 saved for her clients.\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph is now our Bible—both for clients and internal teams,” Kim shared. “It’s also my favorite part of the job—I’m genuinely within Whatagraph 6 out of 8 hours a day.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>And now, with Whatagraph IQ and IQ+, the grunt work \u003C/strong>\u003Ci>\u003Cstrong>disappears \u003C/strong>\u003C/i>\u003Cstrong>altogether. \u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>1. Build a full report from one prompt: \u003C/strong>Go from blank canvas to structured, filter-ready report in seconds. Just describe what you want: \u003Ci>“Create a GA4 report showing acquisition and engagement over the last 30 days.”\u003C/i>\u003C/p>\u003Cp>And boom—\u003Ca href=\"https://whatagraph.com/blog/articles/agency-metrics-kpis\">key metrics\u003C/a>, KPIs, visuals, and filters show up.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_with_GA_4_091febdb55.gif\" alt=\"Whatagraph IQ with GA4 - A dashboard with the options 'New Folder' and '+ New Report'.\">\u003C/p>\u003Cp>\u003Cstrong>2. Add new widgets or entire tabs with a few words:\u003C/strong> Right-click anywhere and ask for what you need: \u003Ci>“Add a line chart showing Facebook conversions this quarter.”\u003C/i>\u003C/p>\u003Cp>IQ adds it instantly, with the right data source, format, and filters baked in. Or build a whole new tab for a campaign, traffic source, or platform in seconds.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_Add_new_widgets_feature_452f23171f.gif\" alt=\"Whatagraph IQ Add New Widgets Feature - Analytics dashboard displaying PPC performance metrics.\">\u003C/p>\u003Cp>\u003Cstrong>3. \u003C/strong>\u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">\u003Cstrong>Style it to match your brand—automatically\u003C/strong>\u003C/a>\u003Cstrong>: \u003C/strong>Give IQ your brand color or upload your logo, and it’ll auto-generate a polished, on-brand theme.\u003C/p>\u003Cp>Prefer dark mode with blue accents? Ask. Want your charts styled like your Instagram grid? Upload an image and let IQ take the lead. (You can always edit manually later.)\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_brand_color_feature_93bab47ff4.gif\" alt=\"Whatagraph IQ Brand Color Feature - Screenshot of the \">\u003C/p>\u003Cp>\u003Cstrong>4. Chat with your data:\u003C/strong> \u003Ca href=\"https://help.whatagraph.com/en/articles/10357615-whatagraph-iq-chat-instant-data-insights-at-your-fingertips\">Meet IQ Chat\u003C/a>—your personal data assistant inside every report.\u003Cbr>Ask:\u003C/p>\u003Cul>\u003Cli>“What was our top-performing channel last month?”\u003C/li>\u003Cli> “How does this campaign’s CTR compare to last quarter?”\u003C/li>\u003Cli> “What can we do to improve conversion?”\u003C/li>\u003C/ul>\u003Cp>Get plain-English answers instantly.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Meet_IQ_Chat_044f5c320f.gif\" alt=\"Whatagraph Meet IQ Chat - Analytics dashboard with KPI and chat interface with question suggestions.\">\u003C/p>\u003Cp>\u003Cstrong>5. Normalize messy digital marketing campaign data in seconds: \u003C/strong>Let’s say you’ve got “Summer Sale,” “Summer-Sale,” and “2024_summersale” all floating around. With IQ Plus, you just give a few examples, and it’ll group everything under one clean \u003Ca href=\"https://help.whatagraph.com/en/articles/8267387-how-to-create-and-use-a-custom-dimension\">custom dimension\u003C/a>. \u003C/p>\u003Cp>This is what we call intelligent momentum.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_Plus_dffd80f931.gif\" alt=\"Whatagraph IQ Plus - \">\u003C/p>\u003Ch3>4. Ease of setup and use\u003C/h3>\u003Cp>You want to connect your data, build your report, and get back to actually running your ecommerce store.\u003C/p>\u003Cp>Whatagraph gets that.\u003C/p>\u003Cp>\u003Cstrong>Here’s what the setup looks like:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Connect a data source.\u003C/li>\u003Cli>Choose a template, start from scratch, or type in a prompt for Whatagraph IQ to take the lead.\u003C/li>\u003Cli>Customize visuals, metrics, and layout with drag-and-drop widgets.\u003C/li>\u003Cli>Schedule it to go out weekly, monthly, or on whatever panic-free cadence you prefer.\u003C/li>\u003C/ul>\u003Cp>I put Whatagraph to the test to show you just how easily you can go from blank canvas to data-driven decision-making in less than three minutes:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/build_reports_with_whatagraph_1e12bcadc1.gif\" alt=\"Build Reports With Whatagraph - The interface displays options to add data to a new report.\n\">\u003C/p>\u003Cp>This is the ease of use you feel immediately, because the tool moves as fast as you do. And that’s why \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10795471\" target=\"_blank\" rel=\"noopener noreferrer\">recent, verified reviews call Whatagraph\u003C/a> an “extremely user-friendly reporting tool”: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_positive_review_7f9ea1ff66.png\" alt=\"Whatagraph Positive Review - Customer review with five star rating and text.\">\u003C/p>\u003Ch3>5. Affordability and scalability\u003C/h3>\u003Cp>The wrong \u003Ca href=\"https://whatagraph.com/ecommerce-reporting-software\">ecommerce reporting software\u003C/a> will nickel-and-dime you. Or worse, lock you into an enterprise plan before you’re anywhere near enterprise scale.\u003C/p>\u003Cp>When you’re running lean, every dollar counts. When you’re scaling, flexibility matters even more. \u003C/p>\u003Cp>Here's how Whatagraph makes sure you stay lean:\u003C/p>\u003Ch3>Whatagraph pricing:\u003C/h3>\u003Cp>Whatagraph makes the maths work for both ends of the spectrum—and everything in between.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_pricing_e44f27b3df.png\" alt=\"Whatagraph Pricing - Website layout with text, slider, and pricing features.\">\u003C/p>\u003Cp>\u003Cstrong>Starting September 2025, Whatagraph will offer a freemium plan. \u003C/strong>That means ecommerce founders, side-hustlers, and small shops can finally get professional-grade reporting without committing upfront. \u003C/p>\u003Cp>Try it. Break it. See if it fits, before you ever touch your wallet.\u003C/p>\u003Cp>\u003Cstrong>Why this matters for you:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>If you’re small, get started without risk.\u003C/li>\u003Cli>If you’re mid-growth, you won’t outgrow the platform overnight.\u003C/li>\u003Cli>If you’re scaling fast, you won’t be punished for success; you’ll just slide into the next tier.\u003C/li>\u003C/ul>\u003Ch3>Whatagraph pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>AI that saves real time:\u003C/strong> Build full reports from prompts, add widgets in seconds, and auto-generate insights with Watergraph IQ.\u003C/li>\u003Cli>\u003Cstrong>Quick ramp-up:\u003C/strong> Most teams can connect data and ship their first report in under half an hour.\u003C/li>\u003Cli>\u003Cstrong>Solid integrations:\u003C/strong> Shopify, Klaviyo, Meta Ads, GA4, TikTok, and 50+ others connect cleanly and reliably.\u003C/li>\u003C/ul>\u003Ch3>Whatagraph cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Not every source is covered natively (yet): \u003C/strong>Niche or very new platforms may still require a Google Sheets or API workaround.\u003C/li>\u003Cli>\u003Cstrong>Pricing fit depends on scale: \u003C/strong>Freemium makes it accessible, but larger setups still represent a thoughtful investment.\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Talk to us\u003C/a> to get a tailored plan just for you. \u003C/p>\u003Ch2>2. Looker Studio + Supermetrics\u003C/h2>\u003Cp>Looker Studio plus Supermetrics is the classic reporting DIY combination. \u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">\u003Cstrong>Supermetrics connectors\u003C/strong>\u003C/a>\u003Cstrong>: \u003C/strong>138 marketing channels, ecommerce platforms, ad data sources, and lesser-known tools like Criteo or Outbrain.\u003C/li>\u003Cli>\u003Cstrong>Custom dashboards:\u003C/strong> Full control over charts, layouts, and formulas. Or you can get started with \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-templates\">Supermetrics templates\u003C/a> for Looker Studio.\u003C/li>\u003Cli>\u003Cstrong>Free core tool (Looker Studio): \u003C/strong>Only pay for Supermetrics licenses.\u003C/li>\u003Cli>\u003Cstrong>Data warehousing options: \u003C/strong>Push data into BigQuery or Sheets before your data visualization.\u003C/li>\u003C/ul>\u003Cp>On its own, \u003Ca href=\"https://whatagraph.com/reviews/looker-studio\">Looker Studio\u003C/a> (formerly Google Data Studio) is free, flexible, and deeply customizable. Build dashboards from scratch, design every chart to your liking, and share reports seamlessly within the Google ecosystem.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_Supermetrics_aad8161a5e.png\" alt=\"Looker Studio + Supermetrics - Google Analytics 4 report showing eCommerce metrics.\">\u003C/p>\u003Cp>Pair it with \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics\u003C/a>, and the stack levels up. Suddenly you can pipe in Shopify, Meta Ads, TikTok, Klaviyo, and 100+ other platforms. Supermetrics does the heavy lifting on data extraction, Looker Studio does the data visualization, and together they give you the freedom to build virtually any dashboard you can imagine.\u003C/p>\u003Cp>But when you pick this stack, you’re really picking two tools and the \u003Ci>relationship\u003C/i> between them. For example, I tested a Supermetrics Instagram Business template in Looker Studio.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Instagram_Business_template_in_Looker_Studio_b424bc8523.png\" alt=\"Supermetrics Instagram Business template - Dashboard interface with Instagram insights data visualizations.\">\u003C/p>\u003Cp>The data pulled in fine at first—but because you’re managing both the connector and the visualization, there’s always that lurking question: \u003Ci>can I trust this report?\u003C/i>\u003C/p>\u003Cp>That’s the catch. Connectors break. API limits shift. Suddenly your “real-time” dashboard is showing stale or incorrect data. And in ecommerce, where you need to optimize ad spend or catch a conversion drop-off in real time, you don’t have the luxury of second-guessing.\u003C/p>\u003Cp><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https://www.instagram.com/reel/DA3nQKMgykT/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/reel/DA3nQKMgykT/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></g></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/reel/DA3nQKMgykT/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Chen Hindi (@chen.hindi)</a></p></div></blockquote>\u003Cbr><script async src=\"//www.instagram.com/embed.js\"></script>\u003C/p>\u003Cp>Plus, when something falls apart, who do you call? If a Supermetrics connector is clearly broken—say, their sidebar throws an error—then fine, Supermetrics support is your first stop.\u003C/p>\u003Cp>But most of the time, it’s not that clear. I once asked why my GA4 data wouldn’t load in reports. The answer was that “it’s a Google issue.” I was pointed to Google’s documentation and left to figure it out myself.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_support_chat_f3b3df08a4.png\" alt=\"Supermetrics Support Chat - Supermetrics support chat with a red box highlighting a link to Google's issue tracker.\">\u003C/p>\u003Cp>And I’m not alone in my frustration with this DIY combination. In the \u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-7096510\" target=\"_blank\" rel=\"noopener noreferrer\">most recent review for Supermetrics on G2\u003C/a>, here’s what a verified user shared:\u003C/p>\u003Cp>“Each month, it seems the data disconnects and I have to go into Supermetrics to reconnect the social media accounts…It's also extremely expensive as an agency that only needs 1 data source, but has to pay almost $3K for the tool every year.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_con_04c7643a12.png\" alt=\"Supermetrics Con - A customer review of Supermetrics with an orange box around the cons.\">\u003C/p>\u003Ch3>Looker Studio + Supermetrics pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Cost-efficient starting point:\u003C/strong> Looker Studio itself is free (at first), so you only pay for the connectors.\u003C/li>\u003Cli>\u003Cstrong>Report templates available:\u003C/strong> Supermetrics provides prebuilt templates to accelerate setup for common marketing + ecommerce reports.\u003C/li>\u003C/ul>\u003Ch3>Looker Studio + Supermetrics cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Two tools, two moving parts: \u003C/strong>Supermetrics is just the pipe; Looker Studio is the dashboard. Both need to work together; and they often \u003Ci>don’t\u003C/i>. \u003C/li>\u003Cli>\u003Cstrong>Not real-time friendly: \u003C/strong>In ecommerce, where campaigns shift daily or even hourly, laggy or unreliable data makes optimization risky.\u003C/li>\u003C/ul>\u003Ch3>Looker Studio + Supermetrics pricing:\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-pricing\">Looker Studio offers three pricing editions\u003C/a>, with quotes, not exact pricing, provided by Google sales:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Standard:\u003C/strong> Includes 1 production instance, 10 standard users, and 1,000 query-based API calls/month.\u003C/li>\u003Cli>\u003Cstrong>Enterprise: \u003C/strong>Adds enhanced security and higher API call limits (up to 100,000/month).\u003C/li>\u003Cli>\u003Cstrong>Embed:\u003C/strong> Designed for external analytics at scale, supporting up to 500,000 API calls/month.\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics’ pricing\u003C/a> starts at:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: $29/month (billed annually): \u003C/strong>1 destination, 3 data sources.\u003C/li>\u003Cli>\u003Cstrong>Growth: $159/month (billed annually):\u003C/strong> 1 destination, 7 data sources, 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro: $399/month (billed annually):\u003C/strong> 1 destination, 10 data sources, 3 users, advanced features like data transformations.\u003C/li>\u003Cli>\u003Cstrong>Business (Custom):\u003C/strong> Enterprise-grade, with API access, data warehousing, unlimited users, and premium support; pricing on request.\u003C/li>\u003C/ul>\u003Ch4>Customer success story: From Looker Studio + Supermetrics to Whatagraph\u003C/h4>\u003Cp>For \u003Ca href=\"https://www.linkedin.com/in/tanjastjepanovic/\" target=\"_blank\" rel=\"noopener noreferrer\">Tanja Keglić\u003C/a>, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, reporting was a grind. On Looker Studio, large datasets crawled. Reports took forever to load. “We wanted to see our data quickly, but Looker Studio took so long to load,” she shared. \u003C/p>\u003Cp>And connecting non-Google platforms meant paying extra for Supermetrics. But instead of relief, it added friction. \u003C/p>\u003Cp>“It’s such a pain to reconnect a lot of sources and accounts with Supermetrics—and it takes so much time, which you don’t have when you want a quick report,” Tanja explained.\u003C/p>\u003Cp>On top of that, Looker Studio capped data blends at 5 sources per report. For Tanja, that wasn’t enough.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">Switching to Whatagraph changed everything\u003C/a>.\u003Cbr>\u003Cbr>[quote color-variant=\"2\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very fast when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>For Achtzehn Grad, the switch translated to 5+ hours saved per new report. And a reporting stack that finally matched the speed of their clients.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\">\u003Cstrong>This is how you know you’ve outgrown Looker Studio\u003C/strong>\u003C/a>\u003Cstrong>.\u003C/strong>\u003C/p>\u003Ch2>3. Saras Pulse\u003C/h2>\u003Cp>Saras Pulse is built to answer the questions that keep enterprise operators up at night:\u003C/p>\u003Cp>\u003Ci>Are your fulfillment partners meeting SLAs? Where are bottlenecks—from order to last-mile delivery? What’s the true cost-per-order, and is your routing logic eating into margins?\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Customizable dashboards:\u003C/strong> Tailored to the metrics your teams actually need, whether it’s campaign ROI, SLA compliance, or order routing costs.\u003C/li>\u003Cli>\u003Cstrong>Bring your own business intelligence tool: \u003C/strong>If you prefer Tableau or Power BI,  Saras Pulse plugs right in, so analysts don’t need to abandon their workflows.\u003C/li>\u003Cli>\u003Cstrong>Massive connectivity: \u003C/strong>5,000+ APIs supported and 200+ prebuilt connectors, covering everything from marketing platforms to logistics partners.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Saras_Pulse_3074c44019.png\" alt=\"Saras Pulse - Marketing dashboard showing sales, orders, and ad performance metrics.\n\">\u003C/p>\u003Cp>Saras Pulse isn’t the fast, lightweight reporting fix for startups; it’s the infrastructure layer for enterprise brands that need a single source of truth across thousands of data points. If your growth is outpacing your reporting, this is the kind of system that keeps marketing, operations, finance, and compliance aligned.\u003C/p>\u003Cp>\u003Cstrong>One thing to note:\u003C/strong> Unlike Whatagraph, Looker Studio, or Peel, Saras Pulse currently has no verified reviews on G2, Capterra, or Software Advice. That doesn’t mean it isn’t powerful; it just means you won’t find the same volume of peer feedback when evaluating it. \u003C/p>\u003Cp>\u003Cstrong>So, why is Saras Pulse on this list if it’s so new and has no reviews?\u003C/strong>\u003C/p>\u003Cp>Because it reflects a shift in how enterprise brands are approaching reporting.\u003C/p>\u003Cp>The ecommerce market is moving beyond plug-and-play dashboards; large omnichannel retailers want infrastructure that can: unify operational, marketing, and logistics data in one model; and deliver compliance-ready, analysis-ready datasets without heavy engineering work.\u003C/p>\u003Cp>That’s the gap Saras Pulse is aiming at.\u003C/p>\u003Cp>It’s not for everyone—and definitely not for small stores—but the free trial makes it possible for enterprise teams to test whether that kind of backbone is the right next step.\u003C/p>\u003Ch3>Saras Pulse pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Enterprise-ready: \u003C/strong>Built for omnichannel brands juggling ecommerce, offline, logistics, and compliance.\u003C/li>\u003Cli>\u003Cstrong>Operational depth: \u003C/strong>Dashboards that track fulfillment SLAs, routing costs, compliance metrics, and more.\u003C/li>\u003C/ul>\u003Ch3>Saras Pulse cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>New to market: \u003C/strong>Launched in March 2025, so it doesn’t have the battle-tested history of longer-standing platforms.\u003C/li>\u003Cli>\u003Cstrong>Implementation lift: \u003C/strong>While powerful, setup may require more IT or data support compared to plug-and-play reporting tools.\u003C/li>\u003Cli>\u003Cstrong>Enterprise fit: \u003C/strong>Likely overkill for smaller ecommerce teams; better suited for large, complex operations.\u003C/li>\u003C/ul>\u003Ch3>Saras Pulse pricing:\u003C/h3>\u003Cp>Here’s what \u003Ca href=\"https://www.sarasanalytics.com/pulse/pricing\">Saras Pulse offers\u003C/a> as of writing: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Growth Plan starting at $250/month (billed annually): \u003C/strong>For growing omnichannel brands bringing in $1M–$10M in annual revenue, this tier includes: full access to standard features and all prebuilt data sources, managed data warehouse, up to 10 users, with live chat and email support, 1-day data recency and full historical history, enterprise-level security (SOC 2, MFA), SQL access.\u003C/li>\u003Cli>\u003Cstrong>Enterprise Plan (custom): \u003C/strong>Advanced sources and features, including custom business logic and visualization, unlimited users and scheduled reporting (push to Slack or email), support over Slack, dedicated account manager, and 1:1 onboarding, option to bring your own data warehouse, full compliance, automation, and security baked in.\u003C/li>\u003C/ul>\u003Ch2>4. Peel\u003C/h2>\u003Cp>Most analytics tools stop at “what happened.” Peel is built to tell you “who’s coming back, why, and how to keep them.”\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Audiences dashboard: \u003C/strong>Build hyper-specific customer groups with dozens of filters (tags, discounts, attribution channels, locations, and more).\u003C/li>\u003Cli>\u003Cstrong>Customer segmentation: \u003C/strong>Slice any metric (AOV, repeat rate, lifetime value) by the filters that matter most.\u003C/li>\u003Cli>\u003Cstrong>Product performance: \u003C/strong>Spot which products resonate with customers at different journey stages. Use it to plan bundles, upsells, or subscription pushes.\u003C/li>\u003Cli>\u003Cstrong>Channel attribution: \u003C/strong>Peel uses Shopify’s native tracking plus UTM/referrer data to give you revenue attribution that you can tie to cohorts and retention, not just one-off sales.\u003C/li>\u003Cli>\u003Cstrong>Marketing metrics: \u003C/strong>Link retention to campaigns.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Peel_31b73d6698.png\" alt=\"Peel - Line graph with annotations showing sales trends over time.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://www.peelinsights.com/solutions\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Peel isn’t trying to serve every market under the sun. The tool is crafted with feedback from thousands of DTC brands, and it shows in the UX.\u003C/p>\u003Cp>That’s why customers are responding to its promise:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Peel_positive_review_8518e30b2d.png\" alt=\"Peel Positive Review - Online review with 5-star rating and reviewer details.\n\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://www.g2.com/products/peel-analytics/reviews/peel-analytics-review-6933737\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But even among Peel’s “ideal” customers—small DTC ecommerce companies selling through Shopify Plus and Amazon—\u003Ca href=\"https://www.reddit.com/r/ecommerce/comments/1hdjx4q/data_analytics_suggestion/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button\" target=\"_blank\" rel=\"noopener noreferrer\">some users\u003C/a> feel it doesn’t fully live up to the pitch.\u003C/p>\u003Cp>“Seems like Peel is pretty basic…”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Peel_reddit_user_comment_d785961ebe.png\" alt=\"Peel Reddit User Comment - A dark themed reddit post with highlighted text.\">\u003C/p>\u003Ch3>Peel pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Built with feedback from thousands of DTC brands:\u003C/strong> So the workflows reflect real merchant needs.\u003C/li>\u003Cli>\u003Cstrong>Audience dashboard makes segmentation intuitive: \u003C/strong>Also syncs straight into Klaviyo, Attentive, or Facebook Ads.\u003C/li>\u003C/ul>\u003Ch3>Peel cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Perception of being “basic”:\u003C/strong> Some DTC operators find Peel’s segmentation and attribution closer to basic reporting with filters than advanced marketing analytics.\u003C/li>\u003Cli>\u003Cstrong>Shopify-centric:\u003C/strong> Works best if you’re in Shopify’s ecosystem; data integrations outside it can feel limited.\u003C/li>\u003C/ul>\u003Ch3>Peel pricing:\u003C/h3>\u003Cp>\u003Ca href=\"https://www.peelinsights.com/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Peel’s pricing\u003C/a> is structured by order volume, with tiers scaling as your DTC brand grows.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Core\u003C/strong> \u003Cstrong>from $179/month (billed annually):\u003C/strong> For brands processing up to ~6,000 orders/year. Includes all core connectors (Shopify, Amazon, GA4, Meta, Klaviyo, Attentive, etc.), 30+ cohort KPIs, segmentation, dashboards, automated insights, and Snowflake data access.\u003C/li>\u003Cli>\u003Cstrong>Essentials\u003C/strong> \u003Cstrong>from $449/month (billed annually): \u003C/strong>Supports ~16,000 orders/year. Adds higher reporting capacity, all connectors, and automated Slack/email digests.\u003C/li>\u003Cli>\u003Cstrong>Accelerate from $809/month (billed annually): \u003C/strong>For larger brands handling ~29,000+ orders/year. Includes everything in Core + Essentials with expanded data usage, custom reporting, and more automated exports.\u003C/li>\u003Cli>\u003Cstrong>Tailored (Enterprise)\u003C/strong> \u003Cstrong>custom pricing:\u003C/strong> For 62,000+ orders/year. Designed for enterprise-level DTC brands needing tailored reports, unlimited connectors, and white-glove support.\u003C/li>\u003C/ul>\u003Ch2>5. Glew\u003C/h2>\u003Cp>If Whatagraph is built for speed and Peel for retention, Glew sits in the middle ground: a multichannel analytics platform that emphasizes daily visibility, subscription insights, and scalable custom reporting.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Daily snapshot: Wake up to an email with the previous day’s KPIs: sales, orders, revenue, AOV.\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Scheduled reports: \u003C/strong>Automate delivery of any report daily, weekly, or monthly. Send them to your team or clients, view offline, or keep them in your inbox.\u003C/li>\u003Cli>\u003Cstrong>Subscription analytics:\u003C/strong> Track MRR, churn, retention, and profitability at a granular level. \u003C/li>\u003Cli>\u003Cstrong>Custom reports + Commerce Data Cloud: \u003C/strong>Glew’s backbone is its Commerce Data Cloud, which means you can model custom reports or build enterprise-grade analytics applications as you scale.\u003C/li>\u003Cli>\u003Cstrong>Ecommerce dashboards:\u003C/strong> Out-of-the-box dashboards covering sales performance, marketing performance, customers, and product performance.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Glew_9733f79187.png\" alt=\"\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://www.glew.io/platform-overview\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>For some brands, like GoPure Beauty, Glew has been a “game-changer”—especially for leaders tasked with pulling data from multiple sources into a single BI layer:\u003C/p>\u003Cp>“Glew.io has exceeded our expectations in every way.” —\u003Ca href=\"https://www.g2.com/products/glew/reviews/glew-review-10717409\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>But there are notable detractors. For example, \u003Ca href=\"https://www.g2.com/products/glew/reviews/glew-review-10388218\" target=\"_blank\" rel=\"noopener noreferrer\">Jeff P., a DTC Ecommerce Manager\u003C/a> points out that enterprise integrations are limited (e.g., no SAP), filtering can feel shallow, especially in the “Starter” dashboards, and Looker dashboards feel like the only reliable surface, leaving the rest of the interface underwhelming.\u003Cbr> \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Glew_con_8b921d3187.png\" alt=\"Glew Con - Online review with five-star rating and customer feedback.\">\u003C/p>\u003Ch3>Glew pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Proven value for mid-market brands:\u003C/strong> Praised publicly by companies like GoPure Beauty for simplifying multi-source reporting.\u003C/li>\u003Cli>\u003Cstrong>Day-to-day cadence:\u003C/strong> Instead of starting every morning by logging into five dashboards, Glew drops a daily snapshot of yesterday’s KPIs right in your inbox.\u003C/li>\u003C/ul>\u003Ch3>Glew cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Enterprise gaps: \u003C/strong>No SAP integration (a blocker for larger stacks).\u003C/li>\u003Cli>\u003Cstrong>Data accuracy checks: \u003C/strong>Some users still validate data manually in Google Sheets before trusting the output.\u003C/li>\u003C/ul>\u003Ch3>Glew pricing:\u003C/h3>\u003Cp>\u003Ca href=\"https://www.glew.io/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Glew doesn’t publish exact pricing\u003C/a> on its site. Instead, it outlines two tiers: \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Glew Pro\u003C/strong> (for teams that want advanced reporting with 250+ KPIs and prebuilt segments); and \u003C/li>\u003Cli>\u003Cstrong>Glew Plus\u003C/strong> (for teams that need a managed data pipeline, warehouse, and bundled Looker license).\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>According to \u003C/strong>\u003Ca href=\"https://www.g2.com/products/glew/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>G2 user data\u003C/strong>\u003C/a>\u003Cstrong>:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Average time to implement: 1 month\u003C/li>\u003Cli>Average ROI: 14 months\u003C/li>\u003Cli>Average discount: 8%\u003C/li>\u003Cli>Perceived cost: High ($$$$ out of $$$$$)\u003C/li>\u003C/ul>\u003Ch2>6. Heap\u003C/h2>\u003Cp>Most tools in this list tell you the output: revenue, ROAS, churn. Heap flips it around. Instead of asking you to predefine every event you want to track, it captures everything by default—clicks, swipes, form fills, drop-offs—straight out of the box. \u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Automatic capture: \u003C/strong>A single snippet records the full digital journey across web and mobile. Retroactively query anything without starting from zero.\u003C/li>\u003Cli>\u003Cstrong>Friction alerts: \u003C/strong>Heap’s data models flag when users are getting stuck, even if you weren’t watching that behavior.\u003C/li>\u003Cli>\u003Cstrong>Session replay:\u003C/strong> Actually watch what the user did (or didn’t do) and connect the dots.\u003C/li>\u003Cli>\u003Cstrong>Structured data:\u003C/strong> Everything comes pre-organized, which means you’re spending less time cleaning events.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Heap_362f25e4bb.png\" alt=\"\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://www.heap.io/platform/dashboards\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Users consistently highlight auto-capture as Heap’s strongest differentiator. As \u003Ca href=\"https://www.g2.com/products/heap/reviews/heap-review-11596149\" target=\"_blank\" rel=\"noopener noreferrer\">one reviewer put it\u003C/a>, the auto-capture feature has “saved a ton of time” and given them a far more complete picture of user behavior.\u003C/p>\u003Cp>But that firehose of data has a downside. Out of five recent reviews in 2025, three mentioned feeling overwhelmed by the volume of events, \u003Ca href=\"https://www.g2.com/products/heap/reviews/heap-review-11491108\" target=\"_blank\" rel=\"noopener noreferrer\">like this one\u003C/a>:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Heap_con_784690d268.png\" alt=\"Heap Con - Customer review with a positive rating and a comment highlighted.\">\u003C/p>\u003Ch3>Heap pros:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Auto-capture saves time:\u003C/strong> Every interaction is logged automatically, so you’re never starting from scratch.\u003C/li>\u003Cli>\u003Cstrong>Complete behavioral picture:\u003C/strong> Because nothing slips through, you can go back and retroactively analyze interactions you didn’t think to track.\u003C/li>\u003C/ul>\u003Ch3>Heap cons:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>A longer ramp-up time: \u003C/strong>Teams new to behavioral analytics may find it takes time (and discipline) to turn raw event data into actionable insights.\u003C/li>\u003Cli>\u003Cstrong>Filtering could be stronger:\u003C/strong> While you get everything captured, drilling down to the insights that matter can feel clunky.\u003C/li>\u003C/ul>\u003Ch3>Heap pricing:\u003C/h3>\u003Cp>\u003Ca href=\"https://www.heap.io/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Heap doesn’t publish pricing\u003C/a> on its website—you’ll need to talk to sales for that. But here’s what we do know:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Up to 10K monthly sessions. Includes core analytics, unlimited enrichment sources, and 6 months of data history.\u003C/li>\u003Cli>\u003Cstrong>Growth:\u003C/strong> Adds AI-powered chat (“Sense”), unlimited users/reports, chart customization, CSV exports, and 12 months of data history.\u003C/li>\u003Cli>\u003Cstrong>Pro: \u003C/strong>Custom session pricing. Includes account analytics, engagement matrix, report alerts, and optional session replay.\u003C/li>\u003Cli>\u003Cstrong>Premier:\u003C/strong> Custom session pricing. Enterprise-level features like data warehouse integration, behavioral targeting, advanced permissions, dedicated CSM, and regional storage.\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://www.g2.com/products/heap/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">According to G2 insights\u003C/a>, Heap’s Growth plan pricing starts around $3,600/year.\u003C/p>\u003Ch2>My Final Take\u003C/h2>\u003Cp>If you want to experiment (Looker Studio + Supermetrics), if you prefer to DIY at scale (Glew), or if you’re ready to go enterprise-first (Saras Pulse), the tools are there. \u003C/p>\u003Cp>If you’re a Shopify brand that needs reports for retention (Peel), or a team that needs to get to the why behind behavior (Heap), those are worth exploring too.\u003C/p>\u003Cp>But if your priority is to get set up quickly, generate reports that are white-labeled, client-ready, and instantly shareable—then, as a former thrift store owner—I’d recommend starting with Whatagraph.\u003C/p>\u003Cp>Join the businesses and marketing agencies that save 30%–70% of their reporting time every month with \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a>. Starting September 2025, the freemium plan means you can test its functionality in your world—without spending a cent.\u003C/p>","2022-08-29T00:16:17.000Z","2025-09-04T10:49:25.328Z","",{"id":503,"name":504,"alternativeText":505,"caption":31,"width":427,"height":428,"formats":506,"hash":512,"ext":292,"mime":293,"size":513,"url":514,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":515,"updatedAt":516},15327,"6 best eCommerce reporting tools.png","6 Best eCommerce reporting tools - Whatagraph",{"thumbnail":507},{"ext":292,"url":508,"hash":509,"mime":293,"name":510,"path":31,"size":511,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_8_Best_Marketing_Data_Platforms_in_2026_687b2e15a7.png","thumbnail_8_Best_Marketing_Data_Platforms_in_2026_687b2e15a7","thumbnail_8 Best Marketing Data Platforms in 2026.png",31.91,"8_Best_Marketing_Data_Platforms_in_2026_687b2e15a7",345.08,"https://s3.us-east-2.amazonaws.com/whatagraph.com/8_Best_Marketing_Data_Platforms_in_2026_687b2e15a7.png","2025-09-04T10:48:45.005Z","2025-09-04T10:49:12.214Z",{"id":518,"name":519,"about":520,"email":31,"createdAt":521,"updatedAt":522,"publishedAt":523,"slug":524,"linkedin_url":525},136,"Brinda Gulati","Brinda Gulati is a fractional content marketer and freelance writer who specializes in data-driven storytelling and writing easy-to-understand, informative content for humans. She has two degrees in Creative Writing from the University of Warwick, and believes that above all, stories are a deeply human endeavor. She has two dogs, knows thrifting spots, and loves afternoon naps.","2025-02-28T10:39:49.342Z","2025-06-10T14:38:31.547Z","2025-02-28T10:40:09.137Z","brinda-gulati","https://www.linkedin.com/in/brindagulati/",{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":528,"dateReorder":529,"title":530,"slug":531,"summary":532,"body":533,"read_time":270,"createdAt":534,"updatedAt":535,"publishedAt":536,"errors":31,"table_of_contents":32,"cover_image":537,"author":552,"article_category":561},2286,"2025-08-01","8 Best Marketing Data Platforms in 2025 (Features & Reviews)","marketing-data-platform","\u003Cp>\u003Cspan style=\"color:#000000;\">There are hundreds of marketing data platforms available. The problem isn’t a lack of them—it’s finding the few that actually deliver \u003Ci>real, measurable value\u003C/i>.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In this article, I’ve done the heavy lifting for you. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">I reviewed dozens of marketing data platforms, compared their features, looked at G2 reviews, and shortlisted them into eight options.\u003C/span>\u003C/p>","\u003Cp>We talked to SMBs, agencies, and larger in-house marketing teams of what makes a good marketing data platform:\u003C/p>\u003Cp>\u003Cstrong>✅ Holistic data integration:\u003C/strong> The platform must seamlessly gather and centralize data from multiple sources (ads, social, CRM, email, web analytics, offline, etc.), breaking down silos for a complete, actionable view of each customer and all marketing performance\u003C/p>\u003Cp>\u003Cstrong>✅ Data accuracy:\u003C/strong> The connectors shouldn’t break or pull in delayed data - they should be stable and reliable, ensuring the data that appears on your dashboards are accurate & consistent at all times.\u003C/p>\u003Cp>\u003Cstrong>✅ Easy data cleansing and transformation:\u003C/strong> Reliable platforms automatically clean, normalize, and deduplicate data, ensuring that all insights are based on trustworthy, accurate information.\u003C/p>\u003Cp>\u003Cstrong>✅ Customizable dashboards and reports built in:\u003C/strong> No need for extra marketing tools — the best platforms come with native visualization layer.\u003C/p>\u003Cp>\u003Cstrong>✅ Advanced analytics & AI:\u003C/strong> Built-in machine learning, AI-powered querying, and predictive analytics help marketers extract deeper insights, spot trends, forecast performance, and automate decision-making without the need for technical expertise.\u003C/p>\u003Cp>With that said, below is a review of the eight best marketing data platforms.\u003C/p>\u003Ch2>8 Best Marketing Data Platforms in 2025\u003C/h2>\u003Cp>Here’s a list of all the tools I’ll be reviewing in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Adverity\u003C/li>\u003Cli>Klaviyo\u003C/li>\u003Cli>ReportGarden\u003C/li>\u003Cli>Bloomreach Experience\u003C/li>\u003Cli>Ortto\u003C/li>\u003Cli>Segment\u003C/li>\u003Cli>Insider\u003C/li>\u003C/ol>\u003Cp>Let’s begin.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Medium to large marketing agencies and teams with 10+ employees, looking for an all-in-one marketing intelligence platform.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=cRRlzVRm6W8\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/cRRlzVRm6W8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is a marketing intelligence platform that makes it incredibly easy to connect, organize, visualize, and act on your marketing data. \u003C/p>\u003Cp>It’s not just a data pipeline tool for moving data, but it takes care of your entire data journey—from data connections to transformations to visualizations and analysis. \u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Stable, native integrations: \u003C/strong>Bring data from 55+ platforms in seconds through native \u003Ca href=\"https://whatagraph.com/blog/articles/whatagraph-integrations\">Whatagraph integrations\u003C/a> that don’t break. \u003C/li>\u003Cli>\u003Cstrong>Accurate data: \u003C/strong>Get a consistent 30-minute data refresh  on all plans to make sure you’re always seeing accurate and up-to-date data on your reports.\u003C/li>\u003Cli>\u003Cstrong>Done-for-you reports: \u003C/strong>Create entire reports, widgets, and even custom dimensions and metrics in seconds from simple prompts. \u003C/li>\u003Cli>\u003Cstrong>Instant insights: \u003C/strong>Ask AI to write performance summaries or give you succinct answers to all your answers. Make fast decisions without having to dig through dozens of reports and metrics. \u003C/li>\u003Cli>\u003Cstrong>Easy white-labeling:\u003C/strong> Just upload a screenshot of your brand book or type in a prompt and Whatagraph will brand your reports in the exact colors and fonts you want. Host and share your reports on a custom domain. \u003C/li>\u003Cli>\u003Cstrong>Automated report delivery:\u003C/strong> Share your reports any way your clients want—as scheduled emails, PDFs, or CSVs.\u003C/li>\u003C/ul>\u003Cp>Thanks to this all-in-one data stack, agencies like Peak Seven are saving up to \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">63 hours per month on data analysis and reporting\u003C/a>, and democratizing insights for their clients and teams. \u003C/p>\u003Cp>Kim Strickland, Digital Marketing Specialist at Peak Seven, said:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. It's now our Bible—both for our clients and teams.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>But does Whatagraph check all the boxes for your team? Let’s have a look:\u003C/p>\u003Ch3>Feature 1: Ease of use\u003C/h3>\u003Cp>Whatagraph is incredibly simple and easy to use—so much so that marketers  don’t need to pretend to be a data scientist.\u003C/p>\u003Cp>Part of our “ease of use” comes from the fact that you don’t just have a “data platform” but an all-in-one marketing intelligence platform, where you can connect your data sources and natively visualize this data in dashboards and reports.\u003C/p>\u003Cp>This means you don’t need to learn how to use multiple tools (e.g. Looker Studio and Supermetrics) or have long onboarding calls with different Customer Success folks to start using Whatagraph.\u003C/p>\u003Cp>All you need to do is:\u003C/p>\u003Cul>\u003Cli>Connect and authenticate your sources through stable, native integrations\u003C/li>\u003Cli>Clean and organize your data—manually through simple workflows or with AI\u003C/li>\u003Cli>Tell us what kind of reports or widgets you want to build \u003C/li>\u003Cli>Upload a screenshot of your brandbook or type in a prompt\u003C/li>\u003C/ul>\u003Cp>And we’ll build a full-fledged report for you—with the exact data sources, metrics, and style and colors you want. \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/Wi_mj76sTN0?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Wi_mj76sTN0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>This means:\u003C/p>\u003Cp>✅ You don’t need to “baby-sit” your data connections to make sure they’re not broken. Native integrations on Whatagraph means they’re always stable and seamless. \u003C/p>\u003Cp>✅ You don’t need to spend hours building your first report—it’s done in seconds.\u003C/p>\u003Cp>✅ You don’t need to work with codes or complicated setups to create custom dimensions and metrics.\u003C/p>\u003Cp>But don't take our word for it. Brutith I. Digital Marketing Specialist, says in \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-11069239\" target=\"_blank\" rel=\"noopener noreferrer\">this G2 review\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>The dashboards are clean, easy to build, and perfect for client reporting. It pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without any hassle. I love how I can set up automated reports that look great and are client-ready. No more fiddling with spreadsheets or wasting time building slides.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>Feature 2: Holistic data integration\u003C/h3>\u003Cp>At Whatagraph, we have 55+ native integrations to all popular social media, email, paid ads, SEO, and analytics platforms.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Social media:\u003C/strong> Facebook, Instagram, LinkedIn\u003C/li>\u003Cli>\u003Cstrong>SEO:\u003C/strong> Ahrefs, Google Search Console, Accuranker\u003C/li>\u003Cli>\u003Cstrong>eCommerce:\u003C/strong> Shopify, WooCommerce, BigCommerce\u003C/li>\u003Cli>\u003Cstrong>Email marketing: \u003C/strong>Klaviyo, ActiveCampaign, Mailchimp\u003C/li>\u003Cli>\u003Cstrong>PPC:\u003C/strong> Facebook Ads, LinkedIn Ads, Google Ads\u003C/li>\u003Cli>\u003Cstrong>Analytics:\u003C/strong> Google Analytics 4, Matomo, Piwik Pro\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://whatagraph.com/integrations\">Explore all our integrations here.\u003C/a>\u003C/p>\u003Cp>Our Product team also regularly adds 3 new integrations every quarter. Reach out to us if you have one you need.\u003C/p>\u003Cp>Setting up these integrations is extremely easy—there’s no need for SQL or coding skills.\u003C/p>\u003Cp>You only need to:\u003C/p>\u003Cp>1. Choose a channel from the menu bar\u003C/p>\u003Cp>2. Connect your account\u003C/p>\u003Cp>3. Select your data sources\u003C/p>\u003Cp>And the data starts flowing in automatically. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_connect_new_source_aa8835b0d6.png\" alt=\"Whatagraph Connect New Source - A window shows a variety of PPC channels with their logos.\">\u003C/p>\u003Ch3>Feature 3: Clean, accurate data\u003C/h3>\u003Cp>Having all necessary integrations isn’t enough—the integrations should also be stable and reliable. That way, your reports and dashboards always have accurate and consistent data.\u003C/p>\u003Cp>Our \u003Cstrong>integrations are all built natively in-house\u003C/strong> and regularly maintained by our data engineers. Our whole platform (not just integrations) has an uptime of 99.95% based on data from the past 6 months - meaning system-wide outages are extremely rare.\u003C/p>\u003Cp>We also have an emergency alert that will wake up our engineers even if it’s 3 am where they are if there are system outages or huge issues, so they can get on it right away.\u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ \u003Cstrong>The integrations don’t break,\u003C/strong> and the data quality is always great\u003C/p>\u003Cp>✅ \u003Cstrong>Bugs get resolved faster\u003C/strong> without having to get a third-party company involved\u003C/p>\u003Cp>✅ \u003Cstrong>You can create custom metrics\u003C/strong> and dimensions by blending data from different sources\u003C/p>\u003Cp>Our customers, like Tanja Keglić from \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">Achtzehn Grad\u003C/a>, appreciate this aspect:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>The biggest reason we chose Whatagraph was because of its holistic approach. We wanted to blend more sources together to see in one overview what's the performance and what we should change or adapt—and Whatagraph made this possible.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>PLUS, we offer a 30-minute consistent data refresh rate on all our pricing plans, which means your data is up-to-date and accurate every 30 minutes - no delays.\u003C/p>\u003Ch3>Feature 4: Automated dashboards and reports\u003C/h3>\u003Cp>When I say you can automatically create reports with Whatagraph, I literally mean that.\u003C/p>\u003Cp>There’s no need to drag-and-drop dashboard templates or widgets anymore. \u003C/p>\u003Cp>You simply need to tell \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph’s IQ\u003C/a> what type of report you want, and we'll build it for you—in seconds.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_iq_new_report_0d2d1b6047.jpg\" alt=\"Whatagraph IQ New Report - Interface displaying report options with buttons and input field.\">\u003C/p>\u003Cp>Whatagraph’s IQ also expands to other areas of designing your reports. You can:\u003C/p>\u003Cp>\u003Cstrong>✅ Generate widgets and charts instantly:\u003C/strong> Create individual widgets using prompts (e.g., show me the top performing pages in a table format).\u003C/p>\u003Cp>\u003Cstrong>✅ Style your reports easily: \u003C/strong>Customize the color schemes of reports with a screenshot or prompt (e.g., turn the report into a dark mode dashboard).\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_iq_report_theme_cb8b57e17e.jpg\" alt=\"Whatagraph Iq Report Theme - Analytics dashboard with branding theme editor overlay.\">\u003C/p>\u003Cp>\u003Cstrong>✅ Organize data automatically: \u003C/strong>You no longer need to create custom dimensions or data blends manually. With Whatagraph, you can just describe how you want to organize your data—like grouping campaign names by category or sorting product reviews by language—and we’ll create these automatically for you. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_iq_data_organize_433a856f0a.jpg\" alt=\"\">\u003C/p>\u003Cp>\u003Cstrong>✅ Talk with your data and extract insights:\u003C/strong> Ask questions about any of your data sources and get instant answers—no need to wait or dig around dozens of reports. Save time writing performance summaries by asking AI to do it for you for all your reports. \u003C/p>\u003Cp>Choose the content type (summaries, recommendations, wins, or issues) and language (we’ve got 18 different languages!) and edit what the AI wrote to add that human touch. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_iq_talk_with_data_2297b649f8.jpg\" alt=\"Whatagraph Iq Talk With Data - A list of monthly click-through rates for Facebook ads.\">\u003C/p>\u003Cp>All of this means you don’t need to:\u003C/p>\u003Cp>❌ Wrangle with data connectors\u003C/p>\u003Cp>❌ Work with ETL pipelines\u003C/p>\u003Cp>❌ Do coding or SQL\u003C/p>\u003Cp>Whatagraph’s IQ takes care  of all the tasks of a data scientist so you can focus on what you do best:\u003C/p>\u003Cp>✅ Cleans + transforms your data\u003C/p>\u003Cp>✅ Builds a report or dashboard from just a prompt\u003C/p>\u003Cp>✅ Styles your report from a screenshot or prompt \u003C/p>\u003Cp>✅ Sends you alerts for important changes\u003C/p>\u003Ch3>Whatagraph reviews from real users:\u003C/h3>\u003Cp>\u003Ci>“The dashboards are clean, easy to build, and perfect for client reporting. It pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without any hassle. I love how I can set up automated reports that look great and are client-ready. No more fiddling with spreadsheets or wasting time building slides.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-11069239\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“An amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients.”\u003C/i> (\u003Ca href=\"https://www.capterra.com/p/146220/Whatagraph/#Capterra___6727843\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Apart from all the valuable things the tool has in itself, throughout the years we've chatted with their customer support for minor issues multiple times, and they were very quick to fix everything, of even make improvements based on our feedback. Stellar group of people, these.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10926049\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch3>Whatagraph pricing:\u003C/h3>\u003Cp>Whatagraph's offers custom pricing plans depending on “source credits” and customization and data organization features.\u003C/p>\u003Cp>The source credits are used to connect data sources, blend cross-channel data, and send data from a source to a warehouse.\u003C/p>\u003Ch2>2. Adverity\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Collecting third-party data and shipping it into Big Query, Looked Studio, etc.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/adverity_dashboard_fa0dd68309.jpg\" alt=\"Adverity Dashboard - Data integration platform interface showing datastream options.\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/reviews/adverity\">Adverity\u003C/a> is a marketing data tool that lets you blend disparate data sources, such as sales, finance, and marketing platforms, and share them with destinations of your choice. For example, you could collect social media data and share it with Looker Studio for cross-channel insights.\u003C/p>\u003Cp>Adverity constantly updates its API connections, but \u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-11294495\" target=\"_blank\" rel=\"noopener noreferrer\">users are concerned\u003C/a> because there have been no updates for its data visualization tool in over a year. This means that no new technologies like AI have been implemented, so much of the data visualization work is still highly manual.\u003C/p>\u003Ch3>What do real users say about the Adverity?\u003C/h3>\u003Cp>Most users agree that Adverity has done a good job with its API connectors, updating the existing ones constantly and adding new ones.\u003C/p>\u003Cp>What users don’t like is that the reporting side isn’t being updated. Adverity also has no reporting tool to track the internal team’s performance, which one \u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-10782828\" target=\"_blank\" rel=\"noopener noreferrer\">G2 user\u003C/a> didn’t like.\u003C/p>\u003Cp>\u003Ci>“The visualization suite is very nice, but it does feel a bit static at times. I think this portion of Adverity could be more customizable.” (\u003C/i>\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-11285352\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_data_platforms_comment_1_1aef003d5d.png\" alt=\"Adverity review - Star rating and two customer reviews.\">\u003C/p>\u003Ch3>Adverity pricing:\u003C/h3>\u003Cp>Adverity doesn’t publish its plans on its pricing page, but its \u003Ca href=\"https://e2e-docs.adverity.com/portal/available-adverity-plans.htm\" target=\"_blank\" rel=\"noopener noreferrer\">help center article\u003C/a> gives some clues on the costs. There are two plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$500 per month, suited for SMBs using standard data connectors and destinations\u003C/li>\u003Cli>\u003Cstrong>Professional: \u003C/strong>$2000 per month, designed for larger teams that need more data rows\u003C/li>\u003C/ul>\u003Ch2>3. Klaviyo\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Ecommerce businesses looking to get the most out of their marketing campaigns using customer data.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_ZC7I8GXDfU\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_ZC7I8GXDfU\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Klaviyo was initially known as a platform for automating email and SMS campaigns, but it has now expanded into the customer relationship management (CRM) market. This means that you can use it to collect data from 350+ sources and improve your data analytics, service, and marketing efforts.\u003C/p>\u003Cp>It’s ideal if you want to use data for marketing automation. If you need to report on your data, Klaviyo isn’t the best choice, but it integrates with Whatagraph for that purpose.\u003C/p>\u003Ch3>What do real users say about Klaviyo?\u003C/h3>\u003Cp>Reviewers rave about Klaviyo’s automation flows and the ability to segment customers into different groups for better targeting.\u003C/p>\u003Cp>But some users are furious about the pricing and the constant increases in it. For example, \u003Ca href=\"https://www.g2.com/products/klaviyo/reviews/klaviyo-review-10441427\" target=\"_blank\" rel=\"noopener noreferrer\">one user\u003C/a> said, \u003Ci>“Klaviyo increased prices by up to 25% and tried to lock us into a two-year contract.”\u003C/i>\u003C/p>\u003Cp>\u003Ci>“Expensive” is also Klaviyo’s \u003C/i>\u003Ca href=\"https://www.g2.com/products/klaviyo/reviews#reviews\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>main con on G2\u003C/i>\u003C/a>\u003Ci>: \u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/klaviyo_main_con_g2_c49ca40860.png\" alt=\"Klaviyo Main Con - List of cons includes Expensive, Learning Curve, Missing Features, etc.\">\u003C/p>\u003Ch3>Klaviyo pricing:\u003C/h3>\u003Cp>Klaviyo has three base plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free:\u003C/strong> Free with 500 monthly emails and 150 SMS sends\u003C/li>\u003Cli>\u003Cstrong>Email:\u003C/strong> Starts from $45/month for 15,000 emails sent\u003C/li>\u003Cli>\u003Cstrong>Email \u003C/strong>+ SMS: Starts from $60/month for 15,000 emails + 1,250 SMS sent\u003C/li>\u003C/ul>\u003Cp>In addition to these base plans, there are three advanced plans for marketing:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Reviews:\u003C/strong> Starts from $25/month for 250 orders. Collect and display reviews within Klaviyo.\u003C/li>\u003Cli>\u003Cstrong>Marketing Analytics:\u003C/strong> Starts from $100/month. Gain better customer insights from your data.\u003C/li>\u003Cli>\u003Cstrong>Advanced Klaviyo Data Platform:\u003C/strong> Starts from $500/month. Helps you sync data to warehouses and other platforms\u003C/li>\u003C/ul>\u003Ch2>4. ReportGarden\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Creating simple social media or SEO reports manually, with no extensive data blends, customization, or white labeling.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/reportgarden_dashboard_f9cd8cc48a.png\" alt=\"\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/reportgarden/reviews\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>ReportGarden is a simple reporting tool that lets you combine data from social media, paid ads, and SEO sources and turn it into reports.\u003C/p>\u003Cp>Compared to a few \u003Ca href=\"https://whatagraph.com/blog/articles/reportgarden-alternatives-and-competitors\">ReportGarden alternatives\u003C/a>, there are no AI tools to speed up building reports. To make a single report, you need to create multiple pages, create data blends, add widgets, and repeat this entire process multiple times.\u003C/p>\u003Ch3>What do real users say about ReportGarden?\u003C/h3>\u003Cp>ReportGarden users who only need basic reporting capabilities for a fair price appreciate the platform.\u003C/p>\u003Cp>However, more advanced data blends are not available, there’s no AI for analyzing reports, and there’s no option to view all key metrics for a particular client in one place. This makes it a no-go for most scaling teams.\u003C/p>\u003Cp>This \u003Ca href=\"https://www.g2.com/products/reportgarden/reviews/reportgarden-review-11051222\" target=\"_blank\" rel=\"noopener noreferrer\">ReportGarden user\u003C/a> concluded most users' thoughts:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_data_platforms_comment_2_96a54ded93.png\" alt=\"ReportGarden review - Text outlining a dislike for ReportGarden's limited customization.\">\u003C/p>\u003Ch3>ReportGarden pricing:\u003C/h3>\u003Cp>ReportGarden’s pricing page says the pricing plans start from $75/month, with a 14-day free trial.\u003C/p>\u003Ch2>5. Bloomreach Experience\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>B2C brands looking to personalize every interaction between your brand and your customers. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/bloomreach_dashboard_a304b1937a.png\" alt=\"Bloomreach Dashboard - Interface showing automated email flow design.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/bloomreach-bloomreach/reviews\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>\u003C/p>\u003Cp>Bloomreach Experience Manager gives you the tools to create content on multiple channels from a single source. With its Relevance Module, specific content can be targeted at specific visitors based on their current context, past personal history, and matching personas.\u003C/p>\u003Cp>Bloomreach integrates data from multiple sources, like CRM, web analytics, and customer behavior tools. It’s mainly geared towards D2C businesses, making it unsuitable for agencies.\u003C/p>\u003Ch3>What do real users say about Bloomreach Experience?\u003C/h3>\u003Cp>Bloomreach has mostly received positive feedback on its platform, although \u003Ca href=\"https://www.g2.com/products/bloomreach-bloomreach/reviews/bloomreach-review-11099278\" target=\"_blank\" rel=\"noopener noreferrer\">many users say\u003C/a> it has a long learning curve.\u003C/p>\u003Cp>One \u003Ca href=\"https://www.reddit.com/r/DigitalMarketing/comments/1jfz0ek/comment/mmlfl45/\">Reddit user\u003C/a> says Bloomreach's main advantages are its native Shopify integration and the ability to connect many different data sources.\u003C/p>\u003Cp>\u003Ci>“The main advantage is that it allows lots of different data connections, in and out. Basically, it´s very hard to call it limited in capabilities.”\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_data_platforms_comment_3_3c754491df.png\" alt=\"Bloomreach Experience review- A user comment on a social media platform.\">\u003C/p>\u003Ch3>Bloomreach Experience pricing:\u003C/h3>\u003Cp>Bloomreach offers three different pricing packages, all based on a custom quotation. To obtain the pricing, request it from Bloomreach’s sales team.\u003C/p>\u003Ch2>6. Ortto\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> SaaS teams looking for a unified marketing automation, analytics, customer data, and support platform.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=mtwTLV55MY8\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/mtwTLV55MY8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Ortto is an all-in-one marketing data software best known for its data consolidation and multichannel automation. With it, you can unify data from all of your tools and use the insights to run personalized marketing campaigns.\u003C/p>\u003Cp>While you can't build fully-fledged reports, the self-serve analytics are available to get insights into the customer lifecycle.\u003C/p>\u003Ch3>What do real users say about Ortto?\u003C/h3>\u003Cp>One of Ortto’s main use cases is that you can easily build targeted flows that actually respond to what customers do. There’s also a visual journey builder available for this, which users liked.\u003C/p>\u003Cp>But the learning curve for building these targeted workflows can be steep, which is the platform’s main drawback.\u003C/p>\u003Cp>\u003Ci>“The learning curve for setting up more complex automations is steeper than the marketing makes it sound, so if you’re completely new to automation, you might feel a bit lost at first.” (A \u003C/i>\u003Ca href=\"https://www.g2.com/products/ortto/reviews/ortto-review-11386679\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>G2 review\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_data_platforms_comment_4_c676431ae6.png\" alt=\"Ortto review - Text outlining dislikes of a marketing platform.\">\u003C/p>\u003Ch3>Ortto pricing:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $199/month. Built solely for email marketing\u003C/li>\u003Cli>\u003Cstrong>Professional:\u003C/strong> $599/month for 10,000 contacts. Includes email and SMS marketing\u003C/li>\u003Cli>\u003Cstrong>Business:\u003C/strong> $999/month for 10,000 contacts. Same as the Professional, but with more advanced reporting, custom user roles, and delivery optimization.\u003C/li>\u003Cli>\u003Cstrong>Enterprise:\u003C/strong> Pricing is based on a custom quotation\u003C/li>\u003C/ul>\u003Ch2>7. Segment\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Creating targeted audiences and launching personalized customer journeys using marketing data and AI.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/segment_dashboard_6d2f25980c.png\" alt=\"Segment Dashboard - An interface showing data connections between sources and destinations.\">\u003C/p>\u003Cp>Twilio Segment is one of the leading customer data platforms. You can use it to collect, unify, and route customer data into any system—to create more personalized customer journeys.\u003C/p>\u003Cp>There’s a lot of customization available, but once you start doing more complex workflows, the high learning curve becomes apparent. One \u003Ca href=\"https://www.g2.com/products/twilio-segment/reviews/twilio-segment-review-10540560\" target=\"_blank\" rel=\"noopener noreferrer\">user said\u003C/a> the steep learning curve is a problem for even development teams.\u003C/p>\u003Ch3>What do real users say about Twilio Segment?\u003C/h3>\u003Cp>Many users find Segment ideal for tracking what events users do on your website and using this data for personalized marketing. One \u003Ca href=\"https://www.g2.com/products/twilio-segment/reviews/twilio-segment-review-10540560\" target=\"_blank\" rel=\"noopener noreferrer\">Segment user\u003C/a> also appreciated \u003Ci>“the many integrations with other tools, like OneSignal, UXCam, and Ajust.”\u003C/i>\u003C/p>\u003Cp>As a drawback, \u003Ca href=\"https://www.g2.com/products/twilio-segment/reviews/twilio-segment-review-10886295\" target=\"_blank\" rel=\"noopener noreferrer\">users have said\u003C/a> “there are integration issues,” which can cause data delays or inaccuracies.\u003C/p>\u003Cp>Users \u003Ca href=\"https://www.g2.com/products/twilio-segment/reviews/twilio-segment-review-9082501\" target=\"_blank\" rel=\"noopener noreferrer\">on G2\u003C/a> also say\u003Ci> “the pricing is prohibitive for startups or smaller companies.”\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_data_platforms_comment_5_b297ecd833.png\" alt=\"Twilio Segment - Question asking dislikes with the answer \">\u003C/p>\u003Ch3>Twilio Segment pricing:\u003C/h3>\u003Cp>Twilio Segment has two pricing plans: Connections and Customer Data Platform (CDP). \u003C/p>\u003Cp>Both of these plans are based on a custom quotation, and you need to receive a demo.\u003C/p>\u003Ch2>8. Insider\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Using marketing data to create personalized experience across 12+ channels (Website, SMS, email, app, social media, WhatsApp, etc).\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=1TXJSHHzHZo\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/1TXJSHHzHZo\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Insider provides one of the best personalization and AI optimization tools. Marketers use it to attribute customer data across channels and customer databases, predict their future behaviors using an AI intent engine, and orchestrate individual experiences.\u003C/p>\u003Cp>The AI tool, Sirius AI, helps you create new marketing campaigns based on insights from customer data and predictive data analytics.\u003C/p>\u003Ch3>What do real users say about Insider?\u003C/h3>\u003Cp>A lot of users like how Insider lets them deliver personalized customer experiences for customers at different times in the buyer's cycle.\u003C/p>\u003Cp>This is what \u003Ca href=\"https://www.g2.com/products/insider/reviews/insider-review-11340415\" target=\"_blank\" rel=\"noopener noreferrer\">one reviewer\u003C/a> said:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_data_platform_comment_6_99375d89bc.png\" alt=\"Marketing Data Platform Comment - Star rating of 4.5/5 with customer testimonial.\">\u003C/p>\u003Cp>As a downside, \u003Ca href=\"https://www.g2.com/products/insider/reviews/insider-review-11334395\" target=\"_blank\" rel=\"noopener noreferrer\">users on G2 say\u003C/a> the initial learning curve is long, especially if you’re not familiar with automated marketing concepts.\u003C/p>\u003Ch3>Insider pricing:\u003C/h3>\u003Cp>To get the pricing, you need to schedule a demo with Insider’s sales team.\u003C/p>\u003Ch2>Recap: Which Marketing Data Platform is Right For You?\u003C/h2>\u003Cp>Here’s a quick breakdown to help you choose the best tool for your needs:\u003C/p>\u003Cp>✅ If you want an all-in-one platform with zero learning curve and powerful AI features—choose Whatagraph.\u003C/p>\u003Cp>✅ If you only need basic social media and SEO reporting and don’t mind manual setup process—choose ReportGarden.\u003C/p>\u003Cp>✅ If you have a DTC brand and want to get the most out of your email and SMS campaigns using customer data—choose Klaviyo.\u003C/p>\u003Cp>✅ If you want to create personalized omnichannel campaigns across 12+ channels (Web, social media, email, etc.), — choose Insider.\u003C/p>\u003Cp>✅ If you need a unified data, marketing automation, and lifecycle analytics platform — choose Ortto.\u003C/p>\u003Cp>If you decide to choose Whatagraph, \u003Ca href=\"https://whatagraph.com/book-a-call\">we'd love to talk to you\u003C/a>. \u003C/p>","2023-05-24T08:12:04.374Z","2025-08-06T04:47:19.809Z","2023-05-24T08:12:48.794Z",{"id":538,"name":539,"alternativeText":540,"caption":31,"width":427,"height":428,"formats":541,"hash":547,"ext":292,"mime":293,"size":548,"url":549,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":550,"updatedAt":551},15232,"8 Best Marketing Data Platforms in 2025.png","8 Best Marketing Data Platforms in 2025 - Marketing data platforms graphic with logos and text.",{"thumbnail":542},{"ext":292,"url":543,"hash":544,"mime":293,"name":545,"path":31,"size":546,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_8_Best_Marketing_Data_Platforms_in_2025_2841a2e7bd.png","thumbnail_8_Best_Marketing_Data_Platforms_in_2025_2841a2e7bd","thumbnail_8 Best Marketing Data Platforms in 2025.png",33.83,"8_Best_Marketing_Data_Platforms_in_2025_2841a2e7bd",251.54,"https://s3.us-east-2.amazonaws.com/whatagraph.com/8_Best_Marketing_Data_Platforms_in_2025_2841a2e7bd.png","2025-08-01T12:59:00.718Z","2025-08-01T12:59:04.226Z",{"id":553,"name":554,"about":555,"email":31,"createdAt":556,"updatedAt":557,"publishedAt":558,"slug":559,"linkedin_url":560},137,"Elmeri Palokangas","Elmeri is a content strategist and writer helping SaaS firms scale up with long and short-form content. He has written dozens of SEO- and conversion-optimized blog articles for SaaS brands like Atera, Cognism, Scribe, Drip, QuickMail, Time Doctor, and TechnologyAdvice. When he's not working, he's off exploring Switzerland's stunning mountains.","2025-03-02T13:20:25.504Z","2025-06-10T14:40:34.626Z","2025-03-02T13:21:29.639Z","elmeri-palokangas","https://www.linkedin.com/in/elmeri-palokangas-368568184/",{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":563,"dateReorder":564,"title":565,"slug":566,"summary":567,"body":568,"read_time":21,"createdAt":569,"updatedAt":570,"publishedAt":571,"errors":31,"table_of_contents":32,"cover_image":572,"author":587,"article_category":588},2321,"2025-04-01","9 Best Client Reporting Tools Marketing Agencies Love in 2025","client-reporting-tools","\u003Cp>Looking for a client reporting tool to create stunning reports in less time?\u003C/p>\u003Cp>I’ve got you covered.\u003C/p>\u003Cp>In this article, I’ll review 9 best tools in the market—including the features, pros and cons, and pricing of each. \u003C/p>","\u003Cp>Reports are key to building trust with your clients, and keeping them at your agency. \u003C/p>\u003Cp>But here’s the catch: your reports need to be \u003Cstrong>accurate, comprehensive, and engaging \u003C/strong>for clients to actually read them and understand the value of your agency. \u003C/p>\u003Cp>Manually creating a report like this can take hours, but a client reporting tool can make it easier and faster.\u003C/p>\u003Cp>But not every tool is created equal. \u003C/p>\u003Cp>Over the past 6 months, I’ve talked to agency leaders and marketing specialists to find out what really matters in a client reporting platform. Here’s what they said:\u003C/p>\u003Cp>\u003Cstrong>✅  Reliable direct integrations: \u003C/strong>Your tool should connect directly to the platforms you use (like Google Ads, Meta, GA4). Native integrations are faster, more stable, and don’t require extra setup or maintenance.\u003C/p>\u003Cp>\u003Cstrong>✅  Comprehensive data organization: \u003C/strong>You should be able to blend data from multiple sources, standardize naming, and build custom formulas, without writing a single line of code.\u003C/p>\u003Cp>✅  \u003Cstrong>Fully\u003C/strong> \u003Cstrong>customizable reports:\u003C/strong> This is key to creating reports that clients can easily understand. Look for a tool that lets you fully brand and tailor your reports…layouts, metrics, icons, colors, and all.\u003C/p>\u003Cp>\u003Cstrong>✅  AI-fueled analytics: \u003C/strong>Good tools help you explain results fast. AI summaries and chatbots can speed up performance reviews and help you answer client questions in real-time.\u003C/p>\u003Cp>✅\u003Cstrong>  Amazing customer support:\u003C/strong> Onboarding a new tool can be overwhelming. It’s important to make sure you can reach out to an actual human who can help you with any questions you have. The faster the customer support, the better. \u003C/p>\u003Cp>So, with all that in mind, here are the 9 best client reporting tools agencies swear by in 2025.\u003C/p>\u003Ch2>9 Best Client Reporting Tools for Marketing Agencies in 2025\u003C/h2>\u003Cp>Here is our list of the best client reporting software based on their distinctive features, pros and cons, and pricing:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>TapClicks\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Microsoft Power BI\u003C/li>\u003Cli>Domo\u003C/li>\u003Cli>Cyfe\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003C/ol>\u003Cp>Have a list of features you’re looking for? Compare them in this spreadsheet (you can copy it for your internal use): \u003C/p>\u003Cp>→  \u003Ca href=\"https://docs.google.com/spreadsheets/d/1RPA6v3OS3vvx9nfDu2ajHL0fT7IOqPADcZ021sMJhWQ/edit?usp=sharing\">Client Reporting Tools – Feature Checklist\u003C/a>\u003C/p>\u003Cp>Here’s a sneak peek:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Client_reporting_tools_feature_checklist_1cc627be5a.png\" alt=\"Client Reporting Tools Feature Checklist - Feature comparison table of analytics platforms.\">\u003C/p>\u003Cp>We’re starting off with our own, Whatagraph, because we built it specifically for agencies like yourself, and covers all your needs. Let’s look at how. \u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> medium to large agencies that want a holistic, easy to use, and fully customizable client reporting tool\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is a holistic client reporting tool that makes it ridiculously easy to collect, analyze, and report on your marketing data.\u003C/p>\u003Cp>From the get-go, Whatagraph is designed to be easy on the brain. Anyone on your team—whether that’s an Account Manager or a data analyst—can start analyzing data and building reports right away.\u003C/p>\u003Cp>In a nutshell, here’s what you can do on Whatagraph:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect \u003C/strong>to 55+ marketing channels in a few clicks. Your data flows directly to your reports. No extra connectors required. \u003C/li>\u003Cli>\u003Cstrong>Clean\u003C/strong> your data before visualizing it. \u003Ca href=\"https://whatagraph.com/organize\">Create unlimited data blends\u003C/a>, custom metrics and dimensions, and custom formulas—without writing a single line of code.\u003C/li>\u003Cli>\u003Cstrong>Visualize\u003C/strong> your data using \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> or drag-and-drop widgets. Fully white-label your reports with custom logos, colors, and even email domains.\u003C/li>\u003Cli>\u003Cstrong>Monitor\u003C/strong> your marketing performance through \u003Ca href=\"https://whatagraph.com/overview\">an internal monitoring dashboard\u003C/a>. Analyze data by client, campaign, Account Manager, or whatever makes sense for your business.\u003C/li>\u003Cli>\u003Cstrong>Ask \u003C/strong>our AI chatbot anything about your marketing performance. Get succinct summaries and add them directly to your reports (or edit them to fit your brand voice).\u003C/li>\u003Cli>\u003Cstrong>Share\u003C/strong> reports via live links, PDFs, Excel, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a> through Whatagraph.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/instant_Insights_e29e2fbb16.png\" alt=\"Instant Insights - Dashboard view showing report sources and campaign results metrics.\">All of this on one platform means:\u003C/p>\u003Col>\u003Cli>Your data is safe and secure in one place.\u003C/li>\u003Cli>Your reports are accurate, holistic, and easy for clients to understand.\u003C/li>\u003Cli>Your team can easily monitor performance and optimize campaigns quickly.\u003C/li>\u003C/ol>\u003Cp>Don’t take our word for it though. Hear it straight from \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">one of our customers:\u003C/a>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Achtzehn_Grad_reivew_48c52f7e25.png\" alt=\"Achtzehn Grad Review - Customer testimonial with profile photo and block quote.\">But does Whatagraph check all the boxes you’re looking for? Let’s take a look:\u003C/p>\u003Ch3>1. Stable, direct integrations\u003C/h3>\u003Cp>On Whatagraph, you can bring data from\u003Ca href=\"https://whatagraph.com/integrations\"> 55+ marketing platforms\u003C/a> into one place. We also add new integrations every quarter, so even if you don’t see one you need right now, it might be released before you know it. \u003C/p>\u003Cp>You don't need to have SQL or coding skills to set these integrations up either. All you need to do is:\u003C/p>\u003Cul>\u003Cli>Choose a channel from a menu bar.\u003C/li>\u003Cli>Connect your account.\u003C/li>\u003Cli>Connect your \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-sources\">data source\u003C/a>.\u003C/li>\u003C/ul>\u003Cp>Assign these data sources to specific folders, Account Managers, location, or anything else that makes sense for your business. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connect_to_data_sources_on_Whatagraph_7d487a647d.webp\" alt=\"Connect to Data Sources on Whatagraph - Screenshot of a user interface showing data source connections and channel options.\">All these integrations are also direct, meaning you don’t need any third-party tools to connect to sources. \u003C/p>\u003Cp>Direct integrations are more stable, and if there are bugs, they get resolved faster without having to get a third-party company involved. \u003C/p>\u003Cp>Tanja Keglić, Performance Marketing Manager at Achtzehn Grad, \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">said this about us\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. It’s very, very quick when loading the data on reports.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>2. Comprehensive data organization\u003C/h3>\u003Cp>Before you visualize your data, it’s important to clean and organize it so your reports are holistic and easy to read. \u003C/p>\u003Cp>On Whatagraph, you can:\u003C/p>\u003Cul>\u003Cli>Blend data from multiple platforms for a single, holistic view of performance\u003C/li>\u003Cli>Standardize metric names, campaign names across all channels into one, clear format\u003C/li>\u003Cli>Calculate any new metrics you want based on client’s or agency’s needs\u003C/li>\u003C/ul>\u003Cp>You don’t need to do any coding or even go out of your reports to organize your data too. You can simply do all this inside of your report environment. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blend_data_within_reports_62530b44a0.gif\" alt=\"Blend Data Within Reports - A pop-up panel for building a custom formula with various settings.\">\u003C/p>\u003Cp>For instance, say you want to see the total metrics from all your PPC channels. You can easily create a blended source group like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blended_source_group_c57a46051e.png\" alt=\"Blended Source Group - Source group configuration with options for Google, Facebook, and LinkedIn Ads.\">Then, in your reports, you can visualize the total number of key metrics, like “Impressions”:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Aggregated_view_of_perfomrance_f1cb81cb0e.png\" alt=\"Aggregated View Of Perfomrance - Performance metrics dashboard showing impressions, clicks, and conversions.\">\u003C/p>\u003Cp>This means clients see a holistic view of marketing performance in \u003Cstrong>one report\u003C/strong>, rather than having to jump between different reports or spreadsheets.\u003C/p>\u003Cp>This is exactly what Stef Oosterik, Quality Manager at Dtch. Digitals loves about us. \u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">He said\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Clients can see the total results in one place, without jumping between different sheets or reports. This avoids confusion, especially for those who might not fully understand online marketing.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>3. Fully customizable dashboards and reports\u003C/h3>\u003Cp>Here’s the harsh truth—clients get bored if the reports are just a bunch of numbers. And they’re more likely to move to other agencies if they don’t understand the results you’re bringing for them.\u003C/p>\u003Cp>This is why it’s so important to design your reports so they’re engaging and easy to understand, and that's where Whatagraph comes in.\u003C/p>\u003Cp>Whatagraph’s reports are fully-customizable—and when we say “fully”, we mean it.\u003C/p>\u003Cp>For one, you can white-label your reports at three different levels: \u003C/p>\u003Cul>\u003Cli>Global level (for all reports)\u003C/li>\u003Cli>Report level (for a specific report)\u003C/li>\u003Cli>Widget level (for a specific widget in a report)\u003C/li>\u003C/ul>\u003Cp>And when we say “white-label”, we mean:\u003C/p>\u003Cul>\u003Cli>Uploading your logo or your client’s logo\u003C/li>\u003Cli>Adding header or footer texts\u003C/li>\u003Cli>Choosing from pre-made color schemes – or setting your own\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/custom_branding_6485b027ee.gif\" alt=\"Custom Branding - Settings interface with custom branding options and data preview.\">\u003C/p>\u003Cp>In the report itself, you can:\u003C/p>\u003Cul>\u003Cli>Change the orientation (landscape vs. portrait)\u003C/li>\u003Cli>Apply custom branding (logo, colors, and header and footer texts)\u003C/li>\u003Cli>Insert or delete rows anywhere\u003C/li>\u003Cli>Drag-and-drop pre-made widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/drag_and_drop_report_builder_ad549a2137.gif\" alt=\"Drag And Drop Report Builder - Interface for report building, with widget selection and dashboard layout.\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/marketing-report-examples\">Take a look at some marketing report examples here.\u003C/a>\u003C/p>\u003Cp>That’s not all. For each widget in the report, you can: \u003C/p>\u003Cul>\u003Cli>Write custom titles and descriptions\u003C/li>\u003Cli>Change the currency display\u003C/li>\u003Cli>Hide or show footers\u003C/li>\u003Cli>Choose custom colors\u003C/li>\u003Cli>Choose icons from an icon library\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Icon_library_2710a4b09e.png\" alt=\"Icon Library - Icon library dialog with icon categories and search bar.\">\u003C/p>\u003Cp>Drew Cove, Senior SEO Manager at \u003Ca href=\"https://www.digitalparc.com/\">DigitalParc\u003C/a>, loves this about us. He said:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We use Whatagraph for all our client’s reports. The ability to title metrics differently is important to us because we often report the same metrics to different clients and just need to call them differently because many clients have internal terminology that is very different from one another.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>All this customization means:\u003C/p>\u003Cp>✅ You can truly make your report your own. \u003C/p>\u003Cp>✅ Your reports are engaging and easy to read with lots of stunning visuals.\u003C/p>\u003Cp>✅ Your clients don’t get bored and can understand marketing results easily.\u003C/p>\u003Cp>In fact, Stef said:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>The look and feel of the reports is way more professional compared to before. Clients are more satisfied with the reports and they tell us this is the way forward for us.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>When the time comes to share your reports, you can choose to either schedule automated reporting emails, share live links, or share PDFs, Excel, or CSVs. \u003C/p>\u003Cp>If you opt for the automated email, you can fully customize it by:\u003C/p>\u003Cul>\u003Cli>Uploading your agency’s logo\u003C/li>\u003Cli>Adding heading, body, footer, and button texts + colors\u003C/li>\u003Cli>Adding your own sender name and reply name\u003C/li>\u003Cli>Creating your own email domain \u003C/li>\u003Cli>Writing subject lines\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Automated_report_email_customization_f7d90fbe8c.png\" alt=\"Automated Report Email Customization - Email notification for marketing report with logo and button.\">\u003C/p>\u003Ch3>4. AI-fueled summaries and analytics \u003C/h3>\u003Cp>Most of the time, clients want to see a summary of performance on their reports like:\u003C/p>\u003Cul>\u003Cli>What happened last month?\u003C/li>\u003Cli>How much money did we spend?\u003C/li>\u003Cli>What's the ROI?\u003C/li>\u003Cli>What are the key trends?\u003C/li>\u003Cli>How are we moving forward?\u003C/li>\u003C/ul>\u003Cp>But the problem is—it can take a while to dig out all this information and write these summaries if you’re manually doing them. \u003C/p>\u003Cp>And if you have 5+ clients, it becomes a huge task to just write out these performance summaries over and over again. \u003C/p>\u003Cp>Whatagraph solves this problem with two AI features:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>AI summaries for reports: \u003C/strong>Instead of writing summaries yourself, you can generate \u003Ca href=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\">AI report summaries\u003C/a> and add them to your reports using our Text widget. You can also edit them and write your own thoughts for that human touch. ✨\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_summaries_0092bf3229.png\" alt=\"AI Summaries - AI-generated summary of marketing campaign performance.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>AI data chatbot: \u003C/strong>This is your personal data analyst. You can ask our \u003Ca href=\"https://www.youtube.com/watch?v=Jecv7tgUYBo\">AI chatbot\u003C/a> anything about your marketing performance \u003Ci>(e.g. How much did we spend on Google Ads last month?”) \u003C/i>and it’ll give you succinct summaries. Great for answering ad-hoc client’s questions.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_chatbot_78da31b20a.png\" alt=\"Whatagraph AI chat bot \">\u003C/p>\u003Ch3>5. Amazing customer support \u003C/h3>\u003Cp>At Whatagraph, we believe Customer Success is a must-have, not an add-on.\u003C/p>\u003Cp>Once you start your journey with us, you’ll be assigned a dedicated Customer Success Manager, and have access to our in-app live-chat that responds to messages within 1 minute.\u003C/p>\u003Cp>Your dedicated Customer Success Manager will guide you through:\u003C/p>\u003Cul>\u003Cli>Migrating your data from your current tool (if you have one)\u003C/li>\u003Cli>Setting up data connections\u003C/li>\u003Cli>Organizing your campaigns and data\u003C/li>\u003Cli>Automating reports\u003C/li>\u003Cli>Anything else that ensures your success with the product\u003C/li>\u003C/ul>\u003Cp>In fact, customer support is the biggest aspect customers love about us. Just take a look at what Kim Strickland, Digital Marketing Specialist at Peak Seven agency, \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">said\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>I've joked about this often—with Whatagraph, we're not paying for a reporting system. We're paying for customer support. There's a level of dedication from the Whatagraph team that you don't often experience anywhere else.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>\u003Cstrong>Pros:\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>All-in-one marketing analytics solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Engaging visual reports\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support that responds within 1 minute\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Cons:\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>No alerts and notifications (yet)\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Pricing:\u003C/strong>\u003C/h3>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Ch3>\u003Cstrong>Whatagraph reviews from real users\u003C/strong>\u003C/h3>\u003Cp>“Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___6727843/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“We used to have to make our reports by either screenshotting lots of different platforms (which looked awful), or by manually taking all the data and then inputting it into our own reports. This was very time consuming and subject to human error.\u003C/p>\u003Cp>Whatagraph has removed that problem and by automating our reporting, has saved our team a lot of time. Also their customer support is excellent.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-10956471\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>2. Looker Studio\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>boutique agencies that only needs connections with Google platforms\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=ZBoFvaWr-Dk&t=1s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk?start=1\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> (previously known as Google Data Studio) is one of the most popular automated reporting tools. And on paper, it really looks good. It’s free, it allows you to collect data from hundreds of different sources and turns it into insightful reports.\u003C/p>\u003Cp>Its biggest selling point is that it has excellent data integration with Google’s marketing platform. If your agency relies heavily on Google Analytics, Google Search Console, Google Ads, or YouTube, connecting data and creating reports will be super easy. You can then customize those reports and share them with clients.\u003C/p>\u003Cp>However, things don’t go so smoothly when you try to import data sources outside Google’s ecosystem, such as LinkedIn or HubSpot. To connect this data, you need to purchase third-party connectors, which have proven multiple times not to be as reliable as Google’s native ones, leading to slow performance and instability.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/looker_bc53d8e044.png\" alt=\"Client Reporting Tools - Looker Studio\">\u003C/p>\u003Cp>Another disadvantage is that Looker Studio reports lack real-time updates. Its core sources, which are mostly Google apps, refresh every 15 minutes, which may or may not be an issue for you. A much bigger issue is that although free with Google’s sources, this reporting tool can cost you more than you planned when you start connecting outside sources via third-party connectors.\u003C/p>\u003Cp>This can be a problem for many agencies that feel \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\">they have outgrown Looker Studio\u003C/a> when they try to scale their business by signing on more clients and using an increasing number of data sources.\u003C/p>\u003Ch3>\u003Cstrong>Key features\u003C/strong>:\u003C/h3>\u003Cul>\u003Cli>Big collection of pre-built report templates\u003C/li>\u003Cli>More than 650 connectors built by third-parties\u003C/li>\u003Cli>Large variety of graphs and other visualization types, including Gantt charts, gauges, and waterfalls\u003C/li>\u003Cli>Embed dashboards on any site using shortcode\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Pros\u003C/strong>:\u003C/h3>\u003Cul>\u003Cli>Wide customization options\u003C/li>\u003Cli>Large number of connectors\u003C/li>\u003Cli>Free with most Google sources\u003C/li>\u003Cli>Interactive reports\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Cons\u003C/strong>:\u003C/h3>\u003Cul>\u003Cli>Can get slow with more data sources\u003C/li>\u003Cli>Limited blending capabilities\u003C/li>\u003Cli>Report performance depends on the performance of individual data connectors\u003C/li>\u003Cli>No way to save custom visualizations\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>Looker Studio is free if you use data from the supported Google products. If you want to include data sources outside the Google platform, you need to pay a monthly subscription and purchase third-party connectors for those data sources. \u003C/p>\u003Cp>There’s also the paid version called Looker Studio Pro. This is a premium version that has additional features like team access, connection to Google Cloud projects, and better support. The price is tailored to every customer based on their specific needs.\u003C/p>\u003Ch3>Looker Studio reviews from real users\u003C/h3>\u003Cp>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Looker studio needs more report downloading options such as Word and PDF.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>3. Microsoft Power BI\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>large agencies with a dedicated data team\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=yKTSLffVGbk\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/yKTSLffVGbk\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Microsoft Power BI is an interactive data visualization platform developed to help businesses aggregate, organize, and analyze data. You can use it to create a variety of data-rich yet engaging dashboards and reports using data from a wide choice of marketing channels.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/power_BI_8cdf0b7e68.png\" alt=\"Client Reporting Tools - Power BI\">\u003C/p>\u003Cp>This comprehensive automated reporting tool helps marketers arrange client data from scattered sources and make it understandable for the end readers. \u003C/p>\u003Cp>Similarly to other client reporting solutions (check Domo and Klipfolio descriptions below), Power BI puts focus on self-service. This means that decision-makers and end users are encouraged to access and manipulate information without ticketing data analysts every time.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Natural language Q&A box\u003C/li>\u003Cli>A wide choice of visualization types\u003C/li>\u003Cli>Flexible visualization tiles\u003C/li>\u003Cli>Native integration with major databases\u003C/li>\u003Cli>Office 356 App launcher\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Wide choice of data connections\u003C/li>\u003Cli>Competitively priced business intelligence solution\u003C/li>\u003Cli>Scheduled data refresh for live reports\u003C/li>\u003Cli>Near endless customization possibilities\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Steep learning curve for BI setup and edits\u003C/li>\u003Cli>Dependent on Microsoft environment\u003C/li>\u003Cli>Making changes yourself is difficult\u003C/li>\u003Cli>No support for mobile devices\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>As of April 1, 2025, Microsoft Power BI pricing plans are as follow:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Power BI Pro: \u003C/strong>$14 per user per month (previously $10) – does not include AI\u003C/li>\u003Cli>\u003Cstrong>Power BI Premium Per User (PPU): \u003C/strong>$24 per user per month (previously $20)\u003C/li>\u003C/ul>\u003Cp>If you want additional features like white-labeling and automatic monitoring, you’ll need to contact their sales team for a custom quote. \u003C/p>\u003Ch3>Power BI reviews from real users\u003C/h3>\u003Cp>“For anyone already used to the Microsoft ecosystem, PowerBI delivers a combination of a user-friendly interface and powerful analytics.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-10255453\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Power bi has a eye catchy user interface and tons of customizing options.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-9387350\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The DAX (Data Analysis Expressions) which is used to creating complex calculations in Power Bi need a deep learning curve for the new users.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-10307792\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>4. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>data engineers or analysts at agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/sw7qApKnS8U?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/sw7qApKnS8U\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\">Klipfolio\u003C/a> is a data analytics and reporting platform that comes with a huge library of report templates that you can connect to multiple client data sources. We included Klipfolio in this list because it allows you to track your clients’ data history, which helps with identifying trends and monitoring performance metrics over time with no trouble.\u003C/p>\u003Cp>Also, Klipfolio allows more technically oriented agency users to gain deeper insights through complex formulas, data modeling, and machine learning functionalities.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_d3f9e47bb1.avif\" alt=\"Client reprting tools - Klipfolio dashboard\">\u003C/p>\u003Cp>Like Power BI, this client reporting solution leans heavily towards metric explorations and self-service reporting. \u003C/p>\u003Cp>You can connect scattered data sources into a centralized hub, which other team members can use to access shared, updated information necessary for decision-making. This data sharing among team members is made easier by the ability to add users to an account, organize them into groups, and assign them specific user permissions.\u003C/p>\u003Cp>Using a complementary analytics tool called Powermetrics, designed for large agencies, you can effortlessly segment and visualize their client data using different filters and visualization types.\u003C/p>\u003Cp>However before you consider Klipfolio as your solution to digital client reporting, keep in mind that both the data refresh rate and historical data limits depend on the pricing plan you get. \u003C/p>\u003Cp>The same applies to the number of reports you can have at any given time — it is tied to your package. While simpler Klips are easy to create, building anything more customized might take you a lot of time, especially since only a handful of pre-made templates are available. \u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Customized dashboard builder\u003C/li>\u003Cli>Report sharing and collaboration\u003C/li>\u003Cli>Predictive modeling\u003C/li>\u003Cli>Live connection to external data\u003C/li>\u003Cli>Data presentation and storage\u003C/li>\u003Cli>Interactive dashboard visualizations on mobile\u003C/li>\u003Cli>My SQL server\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Easy to create complex dashboards\u003C/li>\u003Cli>No-code integrations\u003C/li>\u003Cli>Good user support and documentation\u003C/li>\u003Cli>Large choice of dashboard templates\u003C/li>\u003Cli>Custom metrics and calculated fields\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Limitations in uploaded file size\u003C/li>\u003Cli>Klips can be confusing for people with no coding skills\u003C/li>\u003Cli>Every Klip is configured in a separate environment\u003C/li>\u003Cli>Number of dashboards depends on pricing plan\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>As of April 2025, Klipfolio offers four pricing plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter:\u003C/strong> $110/month for 5 dashboards and clients, and 4 hr data refresh rate. Essential features like “scheduled reports”, “custom domain”, and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Lite:\u003C/strong> $210/month for 15 dashboards and clients, and 1 hr data refresh rate. Features like “priority support”, “custom domain”, and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Pro:\u003C/strong> $420/month for 30 dashboards and clients, and 30 min data refresh rate. Features like “custom onboarding” and “custom theme” are \u003Cstrong>not\u003C/strong> included.\u003C/li>\u003Cli>\u003Cstrong>Premier: \u003C/strong>$1,025/month for 80 dashboards and clients, and 30 min data refresh rate. \u003C/li>\u003C/ul>\u003Ch3>Klipfolio reviews from real users\u003C/h3>\u003Cp>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>5. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>SEO and content marketing agencies \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> is a client reporting tool designed specifically for marketing agencies looking to automate their reporting process. The tool lets you connect your clients’ analytics or marketing platforms and create custom reports that help them make informed decisions. \u003C/p>\u003Cp>AgencyAnalytics comes with SEO auditing tools that can scan your client’s sites automatically and raise alerts in case of any issues. \u003C/p>\u003Cp>The tool has an user-friendly interface that makes it easy for users to create custom reports for different scenarios. You can also customize colors and charts for improved branding and communication.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/agencyanalytics_ed1e024f73.png\" alt=\"Client Reporting Tools - AgencyAnalytics\">\u003C/p>\u003Cp>On the other hand, if you regularly need to organize data, you may have to look for another tool. Actions like blending, aggregating data from multiple sources, or unifying names of metrics and dimensions so they are more in line with the client’s internal communication are not available with AgencyAnalytics. \u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>White-label reporting\u003C/li>\u003Cli>Integrates with 80+ different data sources\u003C/li>\u003Cli>Cross-campaign data\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Intuitive user interface\u003C/li>\u003Cli>Responsive customer service\u003C/li>\u003Cli>Live reports\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Expensive for startup agencies\u003C/li>\u003Cli>Limited widget customization\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003Cli>No bulk report edit\u003C/li>\u003Cli>Reports older than 60 days get deleted\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>As of April 2025, AgencyAnalytics offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Freelancer: \u003C/strong>$79/month for 5 clients\u003C/li>\u003Cli>\u003Cstrong>Agency: \u003C/strong>$239/month for 10 clients\u003C/li>\u003Cli>\u003Cstrong>Agency Pro: \u003C/strong>$479/month for 15 clients \u003C/li>\u003C/ul>\u003Cp>Optional Add-ons:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Rank tracker:\u003C/strong> $50/month per 500 keywords\u003C/li>\u003Cli>\u003Cstrong>Database connectors like MySQL and Google BigQuery:\u003C/strong> custom quote\u003C/li>\u003Cli>\u003Cstrong>“Concierge Implementation”: \u003C/strong>custom quote \u003C/li>\u003C/ul>\u003Ch3>AgencyAnalytics reviews from real users\u003C/h3>\u003Cp>“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-9776835\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>6. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>large agencies with a dedicated data engineer\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_27dd37a104.png\" alt=\"Tableau marketing dashboard - Whatagraph\">\u003C/figure>\u003Cp>Tableau is a business intelligence platform that agencies can use to manage data, automate reporting, and deliver actionable insights to their clients. \u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>Despite these advanced features, Tableau is still (relatively) easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_drag_and_drop_b860fbcba1.gif\" alt=\"Tableau drag and drop interface - Whatagraph\">\u003C/p>\u003Cp>If you need help, you can go to Tableau community forums and ask your questions. A current Tableau user or a moderator will answer you. You can also purchase “Success Plans” that come with personalized training and support. \u003C/p>\u003Cp>The best thing about Tableau is “Einstein”, which analyzes your data from all your sources and channels, and points out  patterns or insights you might miss on your own.\u003C/p>\u003Cp>For example, it can show you which types of ads are attracting the most customers or predict which customers are likely to make a purchase. This helps you make better decisions because you’re basing them on real data, not just guesses.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Einstein_08499a3f31.png\" alt=\"Tableau Einstein dashboard - Whatagraph\">\u003C/figure>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Visualization version control\u003C/li>\u003Cli>Huge library of templates\u003C/li>\u003Cli>Interactive fiscal calendar\u003C/li>\u003Cli>Marketing data management\u003C/li>\u003Cli>Custom SQL queries\u003C/li>\u003Cli>AI and machine learning functionalities\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Setting up data automation requires some Python programming\u003C/li>\u003Cli>The cloud version lacks some visualization and formatting settings that are available on the desktop version\u003C/li>\u003Cli>Limited programming options for predictive functions\u003C/li>\u003Cli>Steep learning curve\u003C/li>\u003C/ul>\u003Ch3>Pricing\u003C/h3>\u003Cp>As of April 2025, Tableau offers three pricing packages:\u003C/p>\u003Cp>Package 1: Tableau \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Tableau Creator: \u003C/strong>$75 / user / month\u003C/li>\u003Cli>\u003Cstrong>Tableau Explorer: \u003C/strong>$42 / user / month\u003C/li>\u003Cli>\u003Cstrong>Tableau Viewer:\u003C/strong> $15 / user /month\u003C/li>\u003C/ul>\u003Cp>Package 2: Enterprise\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Enterprise Creator: \u003C/strong>$115 / user / month\u003C/li>\u003Cli>\u003Cstrong>Enterprise Explorer: \u003C/strong>$70 / user / month\u003C/li>\u003Cli>\u003Cstrong>Enterprise Viewer: \u003C/strong>$35 / user / month\u003C/li>\u003C/ul>\u003Cp>Package 3: Tableau+\u003C/p>\u003Cul>\u003Cli>Custom quote only\u003C/li>\u003C/ul>\u003Ch3>Tableau reviews from real users\u003C/h3>\u003Cp>“Tableau allows me to create my own structured data from a lot of unstructured data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Tableau can be costly, particularly for startups.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>7. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>boutique SEO and PPC agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/cyfe-alternatives-and-competitors\">Cyfe\u003C/a> is a client reporting platform that allows marketers to connect data from multiple marketing data sources and blend it into real-time metrics live reports.\u003C/p>\u003Cp> As an all-in-one platform, it can sync social media, web analytics, paid advertising, and SEO ranking data together to provide an overview of your entire client marketing strategy. Cyfe has pre-built report templates for Facebook Ads, Google Ads, web analytics, etc.\u003C/p>\u003Cp>You can export reports from Cyfe in different formats, including JPEG, PNG, CSV, and PDF, which makes sharing insights with clients easier.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Cyfe_87c13c9eef.png\" alt=\"Client Reporting Tools - Cyfe\">\u003C/p>\u003Cp>A big disadvantage of Cyfe is that there is no centralized data management space. Instead, you need to connect or select a source for each individual widget. Also, there’s no way to create new templates just to duplicate a report for another client.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>White-labeled reports\u003C/li>\u003Cli>Live connection to external data\u003C/li>\u003Cli>Email and SMS alerts for goal thresholds\u003C/li>\u003Cli>Brand mention monitoring\u003C/li>\u003Cli>Publish to web\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Plenty of customization options\u003C/li>\u003Cli>Wide choice of plugins\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>No way to show multiple metrics in one widget\u003C/li>\u003Cli>The interface is sometimes confusing\u003C/li>\u003Cli>Limited choice of widgets\u003C/li>\u003Cli>No bulk dashboard edits\u003C/li>\u003Cli>Data sources are managed through individual widgets only, not from a central hub\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>As of April 2025, Cyfe offers four pricing plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Starter: \u003C/strong>$19/month – 2 dashboards, 1 user\u003C/li>\u003Cli>\u003Cstrong>Standard: \u003C/strong>$29/month – 5 dashboards, 2 users\u003C/li>\u003Cli>\u003Cstrong>Pro:\u003C/strong> $49/month – 10 dashboards, 5 users\u003C/li>\u003Cli>\u003Cstrong>Premier: $89/month – \u003C/strong>20 dashboards, unlimited users\u003C/li>\u003C/ul>\u003Ch3>Cyfe Reviews from Real Users\u003C/h3>\u003Cp>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The dashboards were very limited on customization and creating calculated fields.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Support really sucks. This never used to be the case BTW.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>8. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> large agencies with dedicated client success teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\">NinjaCat\u003C/a> is a reporting platform for digital marketing agencies to monitor campaigns and deliver client reports demonstrating return on marketing investments. You can use NinjaCat to connect, clean, and transform marketing data and move it to any of the available destinations, including Google Cloud Platform, Amazon S3, and Microsoft Azure.\u003C/p>\u003Cp>NinjaCat has a decent native visualization layer for reporting. You can auto-generate client reports from pre-made templates for different reporting cases.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_5189239229.png\" alt=\"Client Reporting Tools - NinjaCat\">The problem is, however, that the visualization layer and data cloud are two separate environments, so whenever you make adjustments to data, you need to reload the visualization layer to see the change taking effect. \u003C/p>\u003Cp>Instead of having one place to create, edit, and share reports with NinjaCat, you must separately build templates, dashboard profiles, and reports, merge things, and assign them to clients. \u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>PPC and SEO reporting\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. The pricing is determined by the user's needs during the demo call with its account executives.\u003C/p>\u003Ch3>NinjaCat reviews from real users\u003C/h3>\u003Cp>“I love how it pulls in our data across several different platforms into one cohesive report.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8386280\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“The support the NinjaCat provides is exceptional.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8000871\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Ch2>9. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>agencies that mostly with eCommerce and franchise clients\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\">TapClicks\u003C/a> is a unified software suite that centralizes data from different channels and provides capable client reporting and analytics. As an all-in-one marketing operations platform, TapClicks allows you to automatically generate client reports for multiple marketing channels including organic and paid search, social, display, and even TV advertising. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tapclicks_f53bfd479e.png\" alt=\"Client Reporting Tools - TapClicks\">On a separate note, if your current client reporting solution has multiple time-saving features, you won’t be thrilled to hear that TapClicks doesn't allow you to edit multiple reports at once.\u003C/p>\u003Ch3>Key features:\u003C/h3>\u003Cul>\u003Cli>Centralized data integration\u003C/li>\u003Cli>Wide choice of marketing data connectors\u003C/li>\u003Cli>Secure data handling\u003C/li>\u003Cli>Real-time client reporting\u003C/li>\u003C/ul>\u003Ch3>Pros:\u003C/h3>\u003Cul>\u003Cli>Custom template builder\u003C/li>\u003Cli>White-label reports\u003C/li>\u003Cli>Large number of report widgets\u003C/li>\u003C/ul>\u003Ch3>Cons:\u003C/h3>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>No bulk report edit\u003C/li>\u003Cli>No cross-channel reporting\u003C/li>\u003C/ul>\u003Ch3>Pricing:\u003C/h3>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages. \u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite:\u003C/strong> $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+: \u003C/strong>$349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max:\u003C/strong> $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports:\u003C/strong> $199/month\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics: \u003C/strong>$899/month\u003C/li>\u003Cli>\u003Cstrong>TapInsights:\u003C/strong> $1399/month\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations:\u003C/strong> Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack. \u003C/p>\u003Ch3>TapClicks reviews from real users\u003C/h3>\u003Cp>“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-10390847\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“After months of calls and time invested, we still had inaccuracies in the data.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.capterra.com/p/145227/TapClicks/reviews/Capterra___4721849/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>","2024-08-14T13:12:29.550Z","2025-04-09T11:13:19.551Z","2024-08-14T13:55:44.962Z",{"id":573,"name":574,"alternativeText":575,"caption":31,"width":427,"height":428,"formats":576,"hash":582,"ext":292,"mime":293,"size":583,"url":584,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":585,"updatedAt":586},14268,"9_Best_Client_Reporting_Tools_for_Agencies.png","9 Best Client Reporting Tools For Agencies - A collage of tool icons on a blue-dotted gradient backdrop.",{"thumbnail":577},{"ext":292,"url":578,"hash":579,"mime":293,"name":580,"path":31,"size":581,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_9_Best_Client_Reporting_Tools_for_Agencies_65957d08bd.png","thumbnail_9_Best_Client_Reporting_Tools_for_Agencies_65957d08bd","thumbnail_9_Best_Client_Reporting_Tools_for_Agencies.png",30.81,"9_Best_Client_Reporting_Tools_for_Agencies_65957d08bd",567.89,"https://s3.us-east-2.amazonaws.com/whatagraph.com/9_Best_Client_Reporting_Tools_for_Agencies_65957d08bd.png","2025-04-03T06:53:40.763Z","2025-04-03T06:53:45.269Z",{"id":456,"name":457,"about":458,"email":459,"createdAt":460,"updatedAt":461,"publishedAt":462,"slug":463,"linkedin_url":464},{"id":42,"title":589,"slug":590,"subheading":591,"createdAt":592,"updatedAt":593,"publishedAt":594},"Agency guides","agency-guides","Industry expert insights from successful marketing agencies","2024-05-23T16:29:03.188Z","2025-06-04T14:37:19.267Z","2024-05-23T16:29:05.695Z",{"id":596,"dateReorder":597,"title":598,"slug":599,"summary":600,"body":601,"read_time":21,"createdAt":602,"updatedAt":603,"publishedAt":604,"errors":31,"table_of_contents":32,"cover_image":605,"author":620,"article_category":630},2343,"2025-02-06","6 Best AI Marketing Analytics Tools in 2025","ai-marketing-analytics-tools","\u003Cp>\u003Cspan style=\"color:#000000;\">Looking for the best AI marketing analytics tool to quickly grasp the performance of all your marketing channels?  \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Let’s make sure you pick the best one for your needs.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">To make your search easier, we highlight key differences between the 6 best AI marketing analytics tools marketers are raving about in 2025. \u003C/span>\u003C/p>","\u003Cp>We talked to marketing experts from agencies and big in-house teams. They told us what they’re looking for in an AI marketing analytics tool: \u003C/p>\u003Cp>✅ \u003Cstrong>Reliable\u003C/strong> \u003Cstrong>integrations\u003C/strong>: Bring all your data from all your channels into one space.\u003C/p>\u003Cp>✅ \u003Cstrong>Clean data\u003C/strong>: Consolidate and prepare data for AI analysis.  \u003C/p>\u003Cp>✅ \u003Cstrong>Actionable AI insights\u003C/strong>: Share clear, actionable recommendations, not basic observations. \u003C/p>\u003Cp>✅ \u003Cstrong>Performance monitoring\u003C/strong>: Get a clear view of performance, both for your clients and your internal team. \u003C/p>\u003Cp>✅ \u003Cstrong>Security\u003C/strong>: Comply with data privacy regulations.\u003C/p>\u003Ch2 style=\"margin-left:0px;\">\u003Cstrong>6 Best AI Marketing Analytics Tools in 2025\u003C/strong>\u003C/h2>\u003Cp>Here are the best AI marketing analytics tools we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>AgencyAnalytics\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>NinjaCat\u003C/li>\u003Cli>TapClicks\u003C/li>\u003C/ol>\u003Cp>Already using AI marketing analytics software and want to compare how it stands against the competitors’ features? Here's a table:\u003C/p>\u003Cp>[table id=18]\u003C/p>\u003Cp>Do you like this table? Feel free to \u003Ca href=\"https://docs.google.com/spreadsheets/d/1-KhoTBFeFzqkoWEoO3TFdnsZ5RyZh5WyuAj390hCcGQ/edit?gid=1977320548#gid=1977320548\" target=\"_blank\" rel=\"noopener noreferrer\">download\u003C/a> it and check it on the go! \u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Medium to large marketing agencies with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Whatagraph is a marketing intelligence platform that simplifies reporting for agencies. \u003C/p>\u003Cp>It connects, standardizes, and reports multi-source marketing data in one platform—delivering accurate insights and customizable reports that scale effortlessly.\u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Col>\u003Cli>Connect to your \u003Ca href=\"https://whatagraph.com/integrations\">data sources and channels\u003C/a> in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>Organize and unify your data to prepare it for analysis. Create data blends, custom metrics, and dimensions—without writing a single line of code.\u003C/li>\u003Cli>Visualize your data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/white-label\">white-labeled reports\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>Analyze your data by client, campaign, Account Manager, or more. Identify trends, compare performance, and get actionable insights for your agency and your clients. Use AI chatbot to cut through the KPI clutter and get high-quality AI summaries. \u003C/li>\u003C/ol>\u003Cp>Share reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to \u003Ca href=\"https://whatagraph.com/blog/articles/google-bigquery\">BigQuery\u003C/a> and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a> through Whatagraph.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_platf_796eb6fe3f.png\" alt=\"whatagraph_platf.png\">\u003C/p>\u003Cp>And whenever you have a question, you can reach out to our support team via live chat and we’ll respond to you within 1 minute.\u003C/p>\u003Cp>All our pricing plans come with live chat and email support.\u003C/p>\u003Cp>Plus, there’s a dedicated Customer Success Manager just for you.\u003C/p>\u003Cp>But how does Whatagraph fit among the best AI tools for marketing analytics? \u003C/p>\u003Cp>Let’s dig in. \u003C/p>\u003Ch3>#1. Reliable Integrations\u003C/h3>\u003Cp>The quality of your AI insights depends on the quality of your data. \u003C/p>\u003Cp>Even the best-engineered AI workflows are worthless if the underlying data keeps breaking or showing wrong numbers. \u003C/p>\u003Cp>Looking at how some competitors struggle with data connectors, we decided to make platform stability and data accuracy a foundation of Whatagraph.\u003C/p>\u003Cp>How do we achieve that?\u003C/p>\u003Cp>By building our data connectors ourselves!\u003C/p>\u003Cp>Our integrations are \u003Ci>fully managed\u003C/i>, which means they’re more seamless, stable, and reliable than third-party connectors you can buy from different vendors.\u003C/p>\u003Cp>For example, to connect your sources, you simply:\u003C/p>\u003Cul>\u003Cli>Open Whatagraph, go to Data Sources and select the marketing platforms you need.\u003C/li>\u003Cli>Follow the on-screen instructions to provide the necessary credentials and connect each source.\u003C/li>\u003Cli>Once connected, Whatagraph will automatically pull in the latest data and update it automatically.\u003C/li>\u003C/ul>\u003Cp>From there on, there’s nothing to update on re-connect on your part.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_sources_ecea00a59d.gif\" alt=\"whatagraph_sources.gif\">\u003Cbr>Our Product engineers regularly maintain them for fewer inconsistencies and network issues.\u003C/p>\u003Cp>As far as the platform's speed is concerned, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform.\u003C/p>\u003Cp>Thanks to a recent update to \u003Ca href=\"https://cloud.google.com/kubernetes-engine\">Google Kubernetes Engine\u003C/a>, even reports with heavy widgets, tabs, and charts take less than 10 seconds to load on Whatagraph.\u003C/p>\u003Cp>And according to data from the past 6 months, Whatagraph has an average uptime of 99.95%.\u003C/p>\u003Cp>We also have an emergency alert that will wake up all our Product engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.\u003C/p>\u003Ch3>#2. Clean Data\u003C/h3>\u003Cp>Ok, you’ve connected all your data sources.\u003C/p>\u003Cp>Now all your data is in one place, so you can easily analyze each channel’s performance.\u003C/p>\u003Cp>You can grab a template and create a report or ask a question in the AI chat right away. \u003C/p>\u003Cp>But what if you need to analyze reach and conversions across several PPC platforms?\u003C/p>\u003Cp>What if your client wants to know the total engagement from all their social media accounts?\u003C/p>\u003Cp>If you‘ve ever tried to combine data from several sources manually, you know all the struggles:\u003C/p>\u003Cp>❌ Metrics and dimensions have different names on different platforms.\u003C/p>\u003Cp>❌  You can have missing data for the same time period, which causes errors in spreadsheet calculations.\u003C/p>\u003Cp>❌. Different platforms name locations differently (Great Britain vs. GB vs. United Kingdom vs. UK, etc.) \u003C/p>\u003Cp>❌ Even campaign names can be hard to tell from one another. \u003C/p>\u003Cp>All this can give you headaches whenever you try to get actionable insights from your data \u003C/p>\u003Cp>\u003Ci>Ok, but I have AI to tell me whatever I need to know.\u003C/i>\u003C/p>\u003Cp>Sure, you can try that, but even AI technology can’t tackle missing data, different metrics names between the platforms, anomalies in data, etc.\u003C/p>\u003Cp>This is why you need to \u003Cstrong>clean and consolidate data\u003C/strong> before exploring it with AI. \u003C/p>\u003Cp>Whatagraph makes it easy to \u003Ca href=\"https://whatagraph.com/organize\">organize\u003C/a> your scattered data and get actionable insights from it in minutes.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=AUCHztiwV4Y\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/AUCHztiwV4Y\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>For example, you can:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Blend data sources together:\u003C/strong> Great for \u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-how-to-create-and-use-data-blends\" target=\"_blank\" rel=\"noopener noreferrer\">combining different sources\u003C/a> together into one unified data source for getting quicker insights and keeping your dashboard neat (no limits to how many sources you can blend).\u003C/li>\u003Cli>\u003Cstrong>Create custom metrics\u003C/strong>: Unify and change the names of different metrics permanently in your report or create a new metric using a simple formula.\u003C/li>\u003Cli>\u003Cstrong>Create custom dimensions\u003C/strong>: Unify names of different cross-channel dimensions and group data points from different sources.\u003C/li>\u003C/ul>\u003Cp>All these features can help you prepare cross-channel data for AI analysis.\u003C/p>\u003Cp>To conclude—AI data analysis is only as accurate as the underlying data.\u003C/p>\u003Cp>Whatagraph helps you clean this data in a few minutes with zero coding.  \u003C/p>\u003Ch3>#3. Actionable AI Insights and Summaries\u003C/h3>\u003Cp>A good AI-powered marketing analytics tool should be able to dive deep into your data and come back with meaningful insights.\u003C/p>\u003Cp>Whatagraph’s AI chatbot checks that box with flying colors. \u003C/p>\u003Cp>And yet, Whatagraph’s incredibly simple and easy to use.\u003C/p>\u003Cp>Anyone from your team—whether an Account Manager or an intern—can easily log into Whatagraph and start using it immediately.\u003C/p>\u003Cp>The best thing is that you can jump straight into AI insights without even creating a report.\u003C/p>\u003Cp>Our \u003Ca href=\"https://www.youtube.com/watch?v=Jecv7tgUYBo&feature=youtu.be\" target=\"_blank\" rel=\"noopener noreferrer\">AI Chatbot\u003C/a> can answer any question about any of your connected data sources.\u003C/p>\u003Cp>This includes blended sources and source groups. \u003C/p>\u003Cp>Simply click on the blue chatbot icon in the bottom right corner and type a question or use one of the suggested prompts.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_chatbot_start_69c9c9d7da.gif\" alt=\"Whatagraph_chatbot_start.gif\">\u003C/p>\u003Cp>In both cases, you can select the source or sources and date range that you want the AI agent to analyze. \u003C/p>\u003Cp>Then, you can copy the answer and paste it directly into any conversation you might be having with your client. \u003C/p>\u003Cp>You can ask very specific things about your marketing campaigns and get a very detailed answer with its own Key Insights:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_chatbot_detailed_70d364cfce.png\" alt=\"AI Marketing Analytics Tools - Whatagraph AI Chatbot Detailed Answer\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>Great for saving time answering those ad-hoc questions from your clients.\u003C/i>\u003C/p>\u003Cp>Our AI chatbot can also read the history, so if you don't like a part of the answer, you can ask it to make any adjustments. \u003C/p>\u003Cp>Another quick way you can get valuable insights from your data is through \u003Ca href=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\" target=\"_blank\" rel=\"noopener noreferrer\">AI Report Summaries\u003C/a>.  \u003C/p>\u003Cp>Writing comments and insights manually takes some time.  \u003C/p>\u003Cp>Between deciding what to say and what angle to take… you end up with a few bullet points that took you 10 minutes to write. \u003C/p>\u003Cp>With Whatagraph AI, creating a summary takes no longer than 10-15 seconds:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_summary_ec2dcb7b28.gif\" alt=\"whatagraph_summary.gif\">\u003C/p>\u003Cp>Then, you can edit the summary, include your own thoughts, and add it to a Text Widget. \u003C/p>\u003Ch3>#4. Performance Monitoring\u003C/h3>\u003Cp>Let’s say you have 100s of scattered data points across different sources, campaigns, channels, and accounts.\u003C/p>\u003Cp>Even if you connect all those sources with one tool, the problem is that actionable insights, trends, and patterns are hidden under a heap of data.\u003C/p>\u003Cp>Thanks to recently launched \u003Ca href=\"https://whatagraph.com/performance-monitoring\">Performance Monitoring\u003C/a>, Whatagraph can help you get actionable insights from your data without breaking a sweat:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Source groups\u003C/strong>: Group 100s of scattered data sources into a unified \u003Ca href=\"https://www.youtube.com/watch?v=z6vJ_NQ3JMU\">source group\u003C/a> in seconds.\u003C/li>\u003Cli>\u003Cstrong>Custom tags\u003C/strong>: Add \u003Ca href=\"https://www.youtube.com/watch?v=2q7DOwIJv-4\">custom tags\u003C/a> to your data and filter it by client, business type, location, Account Manager, etc.\u003C/li>\u003Cli>\u003Cstrong>Overviews\u003C/strong>: Create an internal dashboard of your clients’ accounts in one view and easily spot performance trends.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/overview_2122ea0244.png\" alt=\"AI Marketing Analytics Tools - Overview dashboard\">\u003C/p>\u003Cp>The Overview is especially useful for bigger marketing agencies, who can use it for\u003C/p>\u003Cul>\u003Cli>Unified view of their client portfolio\u003C/li>\u003Cli>Team performance tracking\u003C/li>\u003Cli>Faster, data-driven decision-making\u003C/li>\u003C/ul>\u003Ch3>#5. Security\u003C/h3>\u003Cp>User data security is one of the pillars of Whatagraph.\u003C/p>\u003Cp>We are ISO 27001 certified and GDPR compliant.\u003C/p>\u003Cp>You have full control over the data Whatagraph has access to and the transactions that occur, and you can request us to delete all your personal data any time.\u003C/p>\u003Cp>We've also built our systems from the ground up in line with best practices in security and data protection:\u003C/p>\u003Col>\u003Cli>Access to information resources is granted according to an individual’s role and the data classification. Each employee uses a unique password with a minimum of 8-10 symbols to log into their account, which is secured with 2-step verification. To ensure the highest level of data protection, passwords must be changed to a new one every 6 months.\u003C/li>\u003Cli>We encrypt data using AES-256 encryption.\u003C/li>\u003Cli>We obtain your data through third-party data integrations and create backup copies. These copies are retained for a specified period or until they are no longer relevant, after which they are deleted.\u003C/li>\u003Cli>We offer Enterprise-SSO on all pricing plans.\u003C/li>\u003C/ol>\u003Cp>Plus, all of our services run in the cloud. We do not host or run our own routers, load balancers, DNS servers, or physical servers.\u003C/p>\u003Cp>Instead, we use Google Cloud Platform and Amazon Web Services to process your data.\u003C/p>\u003Cp>These organizations have excellent compliance and regulatory audits, including SOC 1/2-3, PCI-DSS, and ISO27001.\u003C/p>\u003Cp>As a result of these security measures:\u003C/p>\u003Cp>✅ Your business data is safe from cyber threats both in transit and at rest.\u003C/p>\u003Cp>✅ Your reputation is protected from the negative consequences of data breaches.\u003C/p>\u003Cp>✅ The chances of downtime and financial loss as a result of data breaches is minimal.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Currency conversions\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Export to Excel and CSV\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing via email\u003C/li>\u003Cli>Links to live dashboards\u003C/li>\u003Cli>No-code data transfer to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph reviews from real users\u003C/strong>\u003C/p>\u003Cp>“\u003Ci>To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting\u003C/i>.” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“\u003Ci>Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“\u003Ci>What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities.\u003C/p>\u003Cp>You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a custom pricing plan, just for you.\u003C/p>\u003Ch2>2. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: PPC and SEO marketing agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> is a user-friendly reporting software, designed for small to mid-sized marketing agencies that need streamlined monitoring and reporting for their ad campaigns. \u003C/p>\u003Cp>You can connect to 80+ data sources, including Google Analytics 4, Google Ads, Facebook, Instagram, Shopify, and LinkedIn.\u003C/p>\u003Cp>AgencyAnalytics offers the Ask AI feature, which you can use to quickly examine the dashboard or report results in depth. \u003C/p>\u003Cp>Ask AI can analyze entire dashboard sections, pre-built integration dashboards, or individual widgets on dashboards and reports.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_ai_agencyanal_37a076a6e0.png\" alt=\"ask_ai_agencyanal.png\">\u003C/p>\u003Cp>You can ask your own questions about the data on your dashboard or select one of the pre-made prompts.\u003C/p>\u003Cp>For example, if you select the “Identify an opportunity” prompt, it can uncover an area which could be improved to increase engagement.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_ai_reponse_31040b788e.png\" alt=\"ask_ai_reponse.png\">\u003Cbr>Another AI-powered AgencyAnalytics feature is AI Widget Summaries. \u003C/p>\u003Cp>You can generate them for chart and graph widgets or add them to reports as standalone widgets. \u003C/p>\u003Cp>\u003Cstrong>Note\u003C/strong>: Any changes you make after generating the summary won’t show unless you delete and re-add a fresh AI summary.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/aa_widget_summary_a0fb5f2354.png\" alt=\"aa_widget_summary.png\">\u003Cbr>To lock in the changes you made, make sure you click “save the Report” in the upper right-hand corner of the editor.\u003C/p>\u003Cp>On the reporting side, AgencyAnalytics is easy to use, as you don’t need technical expertise to create decent-looking reports.\u003C/p>\u003Cp>However, if you want to customize them any further than the basics, there’s a steep learning curve. \u003C/p>\u003Cp>We’ve also heard multiple times that users wish for more flexibility in redesigning their visuals on AgencyAnalytics. \u003C/p>\u003Cp>Another complaint is that the platform can be unstable, as sources can disconnect frequently due to “service bandwidth” issues.\u003C/p>\u003Cp>This is especially evident with social media or proprietary software connections. \u003C/p>\u003Cp>AgencyAnalytics also lacks advanced data calculations, and its dashboards are limited and not very flexible. \u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Direct integrations\u003C/li>\u003Cli>Ready-made templates\u003C/li>\u003Cli>White-label reports and branding\u003C/li>\u003Cli>User roles and collaboration\u003C/li>\u003Cli>AI features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics reviews from real users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“I like that it is set up with drag and drop functionality with a variety of formats to easily display data. The ability to clone templates to use for other accounts greatly speeds up new client implementation as well.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10045351\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-10240765\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“There are limitations on how you design the reports. It's also not clear if you have a scheduled report going out that requires approval before it goes out.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-8146322\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Easy to use with minimal technical expertise \u003C/li>\u003Cli>Large library of templates\u003C/li>\u003Cli>Cost-effective\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Glitchy\u003C/li>\u003Cli>No advanced data calculations and organization features\u003C/li>\u003Cli>Limited integrations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>As of February 2025, AgencyAnalytics offers three plans:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Launch\u003C/strong>: $79 or $59/month, paid yearly for 5 client campaigns and basic branding. \u003C/li>\u003Cli>\u003Cstrong>Grow\u003C/strong>: $239 or $179/month, paid yearly for 10 client campaigns, AI features, metric alerts, and full branding. \u003C/li>\u003Cli>\u003Cstrong>Perform\u003C/strong>: $479 or $349/month, paid yearly for 15 client campaigns, trend forecasting, and data aggregation. \u003C/li>\u003C/ul>\u003Ch2>3. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Large data teams at companies and large agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=sw7qApKnS8U\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/sw7qApKnS8U\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\">Klipfolio\u003C/a> is a data analytics and business intelligence platform in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics\u003C/strong>: Designed for data teams at large companies, this is a data analytics tool to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Klips\u003C/strong>: These are your regular data visualization dashboards and reports. Klips integrates 130+ platforms, and you can also use the Rest/URL option for custom integrations. \u003C/li>\u003C/ol>\u003Cp>With PowerMetrics, you can connect all your data sources and more:\u003C/p>\u003Cul>\u003Cli>Create a curated metric catalogue for other business teams with access control and governance features.\u003C/li>\u003Cli>Run self-serve analysis and AI insights.\u003C/li>\u003Cli>Store data in one place—in your data warehouse, semantic layer, or in PowerMetrics itself.\u003C/li>\u003Cli>Share transformed and unified metrics with anyone in the organization. \u003C/li>\u003C/ul>\u003Cp>These features help you speed up decision-making and reduce ad hoc requests to data teams.\u003C/p>\u003Cp>That is if you have a dedicated data team in the first place.\u003C/p>\u003Cp>You can use PowerMetrics’ AI functionality to converse with your marketing data using natural language. \u003C/p>\u003Cp>The natural language processing algorithm can interpret your questions and automatically create the visualizations you need. \u003C/p>\u003Cp>When you discover something you want to share, you can save the visualization to a dashboard for easy access. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/klipfolio_explorer_ai_84c2967a85.png\" alt=\"klipfolio_explorer_ai.png\">\u003Cbr>Getting started with Klipfolio is easy. Once you create a Trial account, you get access to your first dashboard. \u003C/p>\u003Cp>But this is where things get complicated. To visualize your data, you’ll first need to create a “Klip”, which is in a different tab from the dashboard. \u003C/p>\u003Cp>There are some pre-made Klips but for the most part, you’ll need to build a custom one. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/klip_building_5c27c29436.png\" alt=\"klip_building.png\">\u003Cbr>The interface to create a custom Klip can be confusing and clunky (although there is an interactive tour). \u003C/p>\u003Cp>It can take you anywhere from 5 to 30 minutes to build a Klip, depending on how complex you want it to be. \u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations, including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio reviews from real users\u003C/strong>\u003C/p>\u003Cp>“\u003Ci>I needed something to convert Google sheets into dashboards to monitor our maintenance logs. Klipfolio is an incredibly intuitive quick solution.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8226666\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“\u003Ci>The platform can run a little slow sometimes, particularly when performing complex actions. With Klips, data sources are always fully refreshed when loading up a dashboard, which can drag down the performance when working with multiple data sources at the same time.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“\u003Ci>I really dislike their training style. It's costly, and you have to pay a lot for a support ninja to help you. If you're a small company, it can run up your bill fast.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-2162671\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>As of February 2025, here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>30-day free trial\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Professional\u003C/strong>: $300/month for 10 users and unlimited metrics.\u003C/li>\u003Cli>\u003Cstrong>Enterprise\u003C/strong>: Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>The Enterprise plan comes with data warehouse integration, AI insights, and custom domains, which are only available as add-ons on the Professional plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>As of February 2025, here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Base\u003C/strong> — $90/month for 3 dashboards and 4 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Grow\u003C/strong> — $190/month for 10 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team\u003C/strong> — $350/month for 20 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Team+\u003C/strong> — $690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding.\u003C/li>\u003C/ul>\u003Cp>Here are the plans for agencies:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Agency Starter\u003C/strong> — $110/month for 5 dashboards, 5 clients, and 4 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Lite\u003C/strong> — $190/month for 15 dashboards, 15 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Pro\u003C/strong> — $420/month for 30 dashboards, 30 clients, and 30-min data refresh rate. No custom onboarding available.\u003C/li>\u003Cli>\u003Cstrong>Agency Premier\u003C/strong> — $1025/month for 80 dashboards, 80 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Ch2>4. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. \u003C/p>\u003Cp>You can integrate with 100+ marketing tools and connect custom data through Google Sheets or Excel. Then, you can visualize this data directly on Databox using pre-built metrics and templates. \u003C/p>\u003Cp>Once you log in to Databox, you’ll see an overview of your key metrics and performance summaries created by generative AI. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/databox_metrics_summaries_5882f36ded.png\" alt=\"databox_metrics_summaries.png\">\u003C/p>\u003Cp>You can use generative AI performance summaries to get personalized recommendations for your metrics, goals, and Databoards.\u003C/p>\u003Cp>For example, to get the AI summary for a specific Datablock, hover over the Databoard and click “Edit”. \u003C/p>\u003Cp>This will open the Databoard in the Designer. Click on the “Performance Indicator” icon in the top right corner of the Datablock. \u003C/p>\u003Cp>This will open the performance summary for that specific Datablock.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Datablock_ai_56a460a839.png\" alt=\"Datablock_ai.png\">\u003C/p>\u003Cp>These AI-generated widget summaries help you understand performance at a glance.\u003C/p>\u003Cp>However, things get complicated when you actually start to build your own dashboard. \u003C/p>\u003Cp>You’ll need to manually configure three separate components: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Metrics\u003C/strong>: individual metric widgets\u003C/li>\u003Cli>\u003Cstrong>Databoards\u003C/strong>: live data dashboards (mostly for internal teams)\u003C/li>\u003Cli>\u003Cstrong>Reports\u003C/strong>: PowerPoint slides style reports (mostly for clients or C-Suite)\u003C/li>\u003C/ul>\u003Cp>For example, within a Databoard, you’ll need to manually customize each widget, e.g. a line chart.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/datablock_editor_13a4fb3324.png\" alt=\"datablock_editor.png\">\u003Cbr>And if you want reports, you’ll need to create a separate “Slide presentation” and manually configure the design all over again.\u003C/p>\u003Cp>Databox’s reports are also not linked, which means you’ll need to edit them one by one rather than in batch. \u003C/p>\u003Cp>All of these can add hours to reporting. \u003C/p>\u003Cp>Databox users online also say their integrations break often and there are frequent data outages. \u003C/p>\u003Cp>In addition, there’ve been multiple reports of Databox running very slow.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox reviews from real users\u003C/strong>\u003C/p>\u003Cp>“\u003Ci>I like best that Databox provides all of your sales metrics in one place combined with multiple data sources. So you can have all your business to business sales combined.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-2984728\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“\u003Ci>The data visualization options could use more customization options, particularly with text editing. It's great for basic live dashboards, but we struggle to use this for complete reports because it doesn't give us much of an option for complete analysis.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-8006876\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“\u003Ci>One issue with them took two months to fix. Meanwhile this was a huge issue that prevented me from even testing the platform with clients. The issue did not allow me to choose individual Facebook or Instagram accounts.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of February 2025:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Free Forever\u003C/strong>: Limited to 3 users, 3 dashboards, and daily data updates. No custom metrics, data calculations, or report automation available. \u003C/li>\u003Cli>\u003Cstrong>Starter\u003C/strong>: $388/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>\u003Cstrong>Professional\u003C/strong>: $528/month for 50 data sources, unlimited users, unlimited dashboards, and hourly updates. Includes custom metrics and data calculations.\u003C/li>\u003Cli>\u003Cstrong>Growth\u003C/strong>: $728/month for 50 data sources and unlimited users, dashboards, and historical data. \u003C/li>\u003Cli>\u003Cstrong>Premium\u003C/strong>: $999/month for 100 data sources, and unlimited dashboards and historical data. \u003C/li>\u003C/ul>\u003Cp>Databox also offers paid add-ons like White-labeling ($250/month) and Guided Onboarding $500/month. \u003C/p>\u003Ch2>5. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Marketing agencies and brands with dedicated data scientists\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations.\u003C/p>\u003Cp>You can integrate with 100+ pre-built connectors, including CRM, search engine advertising, web analytics, e-commerce, email marketing, and project management tools.\u003C/p>\u003Cp>You can then simplify and harmonize your data with no-code transformations and custom calculations. \u003C/p>\u003Cp>There’s also an option to store your data in a managed warehouse. \u003C/p>\u003Cp>Alternatively, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3 or business intelligence destinations like Tableau and Looker Studio.\u003C/p>\u003Cp>As far as artificial intelligence options are concerned, NinjaCat has two features:\u003C/p>\u003Cp>\u003Cstrong>AI Agents\u003C/strong>: Designed to automate specific tasks, these AI assistants help you save time and optimize performance while digging out deeper insights from your data. \u003C/p>\u003Cp>For example, the Campaign Performance Monitoring Agent monitors ad spend in real-time, alerting you to overspending and inefficiencies to protect your budget.\u003C/p>\u003Cp>The Content Creation Agent assists in copywriting by analyzing ad copy and suggests improvements to boost engagement and conversion rates.\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_ai_agents_277314d29e.png\" alt=\"ninjacat_ai_agents.png\">\u003Cbr>\u003Cstrong>AI Insights Generator Widget\u003C/strong>: This is an AI summary widget you can link with a data widget in the template builder. It generates automated text about the connected data, depending on the prompt and language settings.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_widget_ai_23e533711a.png\" alt=\"ninjacat_widget_ai.png\">\u003C/p>\u003Cp>When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ pre-built connectors\u003C/li>\u003Cli>No-code transformations and calculations\u003C/li>\u003Cli>Data transfer to BI tools and data warehouses\u003C/li>\u003Cli>Easy ad spend and campaign performance monitoring\u003C/li>\u003Cli>White-label options\u003C/li>\u003Cli>White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat reviews from real users\u003C/strong>\u003C/p>\u003Cp>“\u003Ci>NinjaCat helped us have a single pane of glass for all of our advertising channels in one place. Additionally, it has reduced the amount of time our team has had to put into our reporting decks.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-8401124\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“\u003Ci>NinjaCat can be finicky at times, so I struggle to use it as a live dashboard. I think it works stronger for me when I'm using a standard report during a set time frame that I can download\u003C/i>.” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4347991\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“\u003Ci>When processing a large number of groups it can take a while. Users often run reports at the same time each month, however we are a large client with over a thousand reports that need run.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-4228806\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>  \u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Automated client reporting\u003C/li>\u003Cli>One platform for integration and visualization\u003C/li>\u003Cli>Multiple choice of destinations\u003C/li>\u003Cli>Custom branded reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Separate workspaces to organize and visualize data\u003C/li>\u003Cli>Complex visualization builder\u003C/li>\u003Cli>Performance issues with reports\u003C/li>\u003Cli>No autosave in case of a crash\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website.\u003C/p>\u003Ch2>6. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Medium to large companies with PPC and SEO campaigns\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=rTMeZoZ3hXQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/rTMeZoZ3hXQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\">TapClicks\u003C/a> is not your regular digital marketing platform—it’s eight different products bundled into one. Here’s a quick breakdown of what each component does:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>TapData\u003C/strong> – Move your data between platforms, create custom data blends, and format it however you need.\u003C/li>\u003Cli>\u003Cstrong>TapReports\u003C/strong> – Build custom dashboards and automate reporting for clients.\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics\u003C/strong> – Spot market trends and opportunities from your data to improve decision-making.\u003C/li>\u003Cli>\u003Cstrong>TapInsights\u003C/strong> – Get AI-powered recommendations to optimize campaigns.\u003C/li>\u003Cli>\u003Cstrong>TapOrders\u003C/strong> – Automate client orders, CRM imports, and online forms—ideal for eCommerce businesses.\u003C/li>\u003Cli>\u003Cstrong>TapWorkflow\u003C/strong> – Streamline task management and workflows to boost efficiency.\u003C/li>\u003Cli>\u003Cstrong>Raven by TapClicks\u003C/strong> – Run SEO audits, keyword research, and rank tracking.\u003C/li>\u003Cli>\u003Cstrong>Competitive Intelligence\u003C/strong> – Gather local SEM data insights to create better client proposals.\u003C/li>\u003C/ul>\u003Cp>This might sound impressive, but according to user reviews, TapClicks tries to do everything but struggles to excel at any one thing. \u003C/p>\u003Cp>We’ve heard complaints like frequent connection failures, inaccurate reporting, and a steep learning curve—even with months of onboarding support.  \u003C/p>\u003Cp>As an AI marketing analytics tool, TapClicks uses ChatGPT to help you analyze datasets and create in-depth summaries of your dashboards. \u003C/p>\u003Cp>You can use ChatGPT in two ways on TapClicks:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Add a ChatGPT widget to dashboards\u003C/strong>: This widget displays the ChatGPT interface and responds to your prompts in the same way as the ChatGPT website does. \u003C/li>\u003Cli>\u003Cstrong>Send widget data to ChatGPT\u003C/strong>: In this case, ChatGPT will automatically generate a detailed summary that you can add to your executive summary.  \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tapclicks_send_chatgpt_18bb9eeb95.png\" alt=\"tapclicks_send_chatgpt.png\">\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Wide variety of integrations (their website doesn’t say exactly how many)\u003C/li>\u003Cli>Advanced data calculations\u003C/li>\u003Cli>Data Exporter to send data to data warehouses, databases, and data visualization tools\u003C/li>\u003Cli>Interactive dashboards\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003Cli>Report automation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks reviews from real users\u003C/strong>\u003C/p>\u003Cp>“\u003Ci>The ability to pull data from all places via the built-in connectors. If there is not a native connector, you can also pull the data through the platform's smart connector\u003C/i>.” (\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-9545684\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“\u003Ci>While TapClicks offers robust analytics, sometimes the interface can feel overwhelming, especially for new users\u003C/i>.” (\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-9578351\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>“\u003Ci>One area where TapClicks could improve is in addressing data discrepancies, especially in real-time dashboard updates. In my experience, I've encountered instances of data mismatches that hindered the accuracy of the reports.\u003C/i>” (\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-9578373\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics\u003C/li>\u003Cli>Customizable and interactive dashboards\u003C/li>\u003Cli>Responsive customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons\u003C/strong>:\u003C/p>\u003Cul>\u003Cli>Steep learning curve\u003C/li>\u003Cli>Data inaccuracies\u003C/li>\u003Cli>Connection issues and lags\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>TapClicks’ pricing can be confusing as you’ll need to build your own packages.\u003C/p>\u003Cp>You start by choosing your data package:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapDataLite\u003C/strong>: $99/month for 64 connectors\u003C/li>\u003Cli>\u003Cstrong>TapData+\u003C/strong>: $349/month for 250+ connectors\u003C/li>\u003Cli>\u003Cstrong>TapData Max\u003C/strong>: $649/month for 250+ connectors and API access\u003C/li>\u003C/ol>\u003Cp>Then, you choose your data destination:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>TapReports\u003C/strong>: $199/month for report automation, custom branding, and advanced calculations\u003C/li>\u003Cli>\u003Cstrong>TapAnalytics\u003C/strong>: $899/month for custom channels, margin & markup rules, and interactive dashboards\u003C/li>\u003Cli>\u003Cstrong>TapInsights\u003C/strong>: $1399/month for AI-generated executive summaries, configurable alerts, and benchmark widgets\u003C/li>\u003Cli>\u003Cstrong>Third-party destinations\u003C/strong>: Custom pricing\u003C/li>\u003C/ol>\u003Cp>\u003Ci>All destination packages come with 10 clients and unlimited users.\u003C/i>\u003C/p>\u003Cp>Looking at these pricing plans, even the lightest data package with the reporting package which includes AI capability costs you almost 1,500 dollars a month. \u003C/p>","2025-02-06T10:02:16.007Z","2025-02-20T09:52:24.795Z","2025-02-06T15:21:27.512Z",{"id":606,"name":607,"alternativeText":608,"caption":31,"width":427,"height":428,"formats":609,"hash":615,"ext":292,"mime":293,"size":616,"url":617,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":618,"updatedAt":619},13818,"ai_marketing_analytics_tools_1.png","6 Best AI Marketing Analytics Tools for Agencies in 2025",{"thumbnail":610},{"ext":292,"url":611,"hash":612,"mime":293,"name":613,"path":31,"size":614,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Best_AI_Marketing_Analytics_Tools_2f75366deb.png","thumbnail_Best_AI_Marketing_Analytics_Tools_2f75366deb","thumbnail_Best AI Marketing Analytics Tools.png",28.66,"Best_AI_Marketing_Analytics_Tools_2f75366deb",269.54,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Best_AI_Marketing_Analytics_Tools_2f75366deb.png","2025-02-06T17:17:40.245Z","2025-02-06T17:18:15.759Z",{"id":621,"name":622,"about":623,"email":624,"createdAt":625,"updatedAt":626,"publishedAt":627,"slug":628,"linkedin_url":629},131,"Nikola Gemes","Nikola is a content marketer at Whatagraph with extensive writing experience in SaaS and tech niches. With a background in content management apps and composable architectures, it's his job to educate readers about the latest developments in the world of marketing data, data warehousing, headless architectures, and federated content platforms.","nikola.g@whatagraph.com","2023-01-20T11:02:48.617Z","2023-08-22T15:37:25.199Z","2023-01-20T11:02:48.616Z","nikola-gemes","https://www.linkedin.com/in/nikola-gemeš-6175ba157/",{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":632,"dateReorder":633,"title":634,"slug":635,"summary":636,"body":637,"read_time":62,"createdAt":638,"updatedAt":639,"publishedAt":640,"errors":31,"table_of_contents":32,"cover_image":641,"author":656,"article_category":657},2335,"2024-11-26","13 Best Dashboard Reporting Tools for Marketers in 2025","best-dashboard-reporting-tools","\u003Cp>There are hundreds of dashboard reporting tools, software, and platforms, but how do you pick the best one for your team?\u003C/p>\u003Cp>To make your search easier, we compare the 13 best dashboard creation tools marketers are raving about in 2025. \u003C/p>","\u003Cp>Judging by what marketing experts from agencies and big in-house teams are saying, these are the top things you should be looking for: \u003C/p>\u003Cp>✅ \u003Cstrong>Ease of use\u003C/strong> — You should be able to build, change, and replicate dashboards quickly, without long tutorials or training. \u003C/p>\u003Cp>✅ \u003Cstrong>All-in-one\u003C/strong> — Look for an app that lets you connect, clean, visualize, and share data in one place.\u003C/p>\u003Cp>✅ \u003Cstrong>Stability\u003C/strong> — Secure data integrations, no connectors breaking off, no downtimes. \u003C/p>\u003Cp>✅ \u003Cstrong>Accuracy\u003C/strong> — The data on dashboards is 100% true to data on source platforms.  \u003C/p>\u003Cp>✅ \u003Cstrong>Highly customizable\u003C/strong> — You can make data blends, custom metrics, and custom source groups, add custom tags, and create customized reports for different clients. \u003C/p>\u003Cp>✅ \u003Cstrong>Customer support\u003C/strong> — Responsive customer success team and in-house engineers that can tackle any issues quickly. \u003C/p>\u003Cp>✅ \u003Cstrong>Security and compliance\u003C/strong> — The dashboard platform should comply with data privacy and safe storing regulations. \u003C/p>\u003Ch2>13 Best Dashboard Reporting Tools in 2025\u003C/h2>\u003Cp>Here are the best dashboard reporting tools we’ll review in this article:\u003C/p>\u003Col>\u003Cli>Whatagraph\u003C/li>\u003Cli>Metrics Watch\u003C/li>\u003Cli>Looker Studio\u003C/li>\u003Cli>Funnel.io\u003C/li>\u003Cli>Geckoboard\u003C/li>\u003Cli>Klipfolio\u003C/li>\u003Cli>Domo\u003C/li>\u003Cli>Databox\u003C/li>\u003Cli>Cyfe\u003C/li>\u003Cli>Google Sheets\u003C/li>\u003Cli>Tableau\u003C/li>\u003Cli>Microsoft Power BI\u003C/li>\u003Cli>Grow.com\u003C/li>\u003C/ol>\u003Cp>Already using dashboard and reporting software and want to compare how it stands against the competitors’ features? Here's a table: \u003C/p>\u003Cp>[table id=11]\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Medium to large marketing agencies with 10+ employees\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/jPBSI3My-5s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/jPBSI3My-5s\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is an all-in-one marketing data platform which makes it unbelieveably easy to collect, analyze, and report on your data—whether that’s PPC, social media, website performance, or more.\u003C/p>\u003Cp>Unlike other tools like \u003Ca href=\"https://whatagraph.com/blog/articles/how-to-know-you-have-outgrown-looker-studio\">Looker Studio\u003C/a> or Tableau, you can get Whatagraph up and running in a few hours (not days or weeks).\u003C/p>\u003Cp>You also don’t need to hire a data scientist or spend thousands of dollars on an implementation partner.\u003C/p>\u003Cp>Anyone on your team—whether that’s an Account Manager or a data analyst—can start analyzing data and building reports right away.\u003C/p>\u003Cp>Here’s an elevator pitch of how Whatagraph works:\u003C/p>\u003Col>\u003Cli>Connect to your data sources and channels in a few clicks. Your data will flow in automatically.\u003C/li>\u003Cli>Organize your data, teams, and clients on one platform. Make custom metrics and dimensions, and blend data sources together.\u003C/li>\u003Cli>Visualize your data using drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a>. Create \u003Ca href=\"https://whatagraph.com/blog/articles/white-label-marketing-tools\">white-labeled reports\u003C/a> with custom logos, domains, and color schemes.\u003C/li>\u003Cli>Share reports as live links, PDFs, Excel spreadsheets, or automated emails.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/image15_29df52271f.png\" alt=\"image15.png\">\u003C/p>\u003Cp>All of this on one fast and easy-to-use platform means:\u003C/p>\u003Cp>✅ You don’t have to waste time manually compiling data from disparate sources.\u003C/p>\u003Cp>✅ You can save up to 40 hours a month on analyzing data and creating reports.\u003C/p>\u003Cp>✅ Your data is organized on one platform and you have a clear view of marketing performance.\u003C/p>\u003Cp>✅ Your clients or the C-Suite clearly sees the value of your campaigns.\u003C/p>\u003Cp>✅ It’s easy to onboard new employees and clients.\u003C/p>\u003Cp>As \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">one of our customers\u003C/a> puts it:\u003C/p>\u003Cp>\u003Ci>\"To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003C/i>\u003C/p>\u003Cp>But does Whatagraph check all the boxes we mentioned earlier? Here's a deep-dive.\u003C/p>\u003Ch3>#1. Easy to use\u003C/h3>\u003Cp>If a dashboard reporting platform is not easy to use, it takes you much more time to build a dashboard or replicate it for the next client. \u003C/p>\u003Cp>Whatagraph is designed with fast-moving professionals in mind. It offers you several time-saving features that make your job easier to scale.\u003C/p>\u003Cp>\u003Cstrong>Drag-and-drop widgets\u003C/strong>\u003C/p>\u003Cp>If you decide to build a dashboard from scratch, you start with a blank page and drag and drop widgets from the sidebar. \u003C/p>\u003Cp>Once you connect a data source, Whatagraph automatically gives you a selection of charts, graphs, and table widgets with the source metrics.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/drag_and_drop_251261f4d8.gif\" alt=\"drag-and-drop.gif\">\u003C/p>\u003Cp>You just have to pick the ones you need!\u003C/p>\u003Cp>The widgets conveniently stick to the grid so it’s super easy to create a neat and organized dashboard.\u003C/p>\u003Cp>\u003Cstrong>Linked templates\u003C/strong>\u003C/p>\u003Cp>Imagine having to edit hundreds of dashboards one by one just to change the heading. \u003C/p>\u003Cp>Not with Whatagraph! \u003C/p>\u003Cp>Instead, link hundreds of dashboards to one master template, and any changes you make on it will also take effect on linked dashboards. \u003C/p>\u003Cp>\u003Cstrong>Save anything as a template\u003C/strong>\u003C/p>\u003Cp>You built an amazing dashboard that clients love? Save it as your own template. \u003C/p>\u003Cp>You created a custom widget with blended data calculated metrics? Save it as a widget template and use on any dashboard you create. \u003C/p>\u003Cp>With Whatagraph, you build things from scratch only once!\u003C/p>\u003Cp>As a result, you can:\u003C/p>\u003Cp>✅ Save time creating and updating dashboards\u003C/p>\u003Cp>✅ Manage a large number of dashboards \u003C/p>\u003Cp>✅ Replicate success with ease\u003C/p>\u003Ch3>#2. Stable, reliable, all-in-one platform\u003C/h3>\u003Cp>Unstable dashboard analytics software can backfire on you in multiple ways. For example, a connector can break off and make your dashboard unusable just minutes before the client or leadership meeting. \u003C/p>\u003Cp>Connectors from different vendors may have different refresh times, so you may have inaccurate data at any given time. \u003C/p>\u003Cp>With Whatagraph, though, you don’t have to worry about that. \u003C/p>\u003Cp>Our \u003Ca href=\"https://whatagraph.com/integrations\">data integrations\u003C/a> are \u003Ci>fully-managed\u003C/i>, which means they’re more seamless, stable, and reliable.\u003C/p>\u003Cp>Our Product engineers regularly update these integrations so there would be less breakages and outages. We also have an emergency alert that will wake up our engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dashboard_Reportin_Tools_2_69348b94a9.png\" alt=\"Dashboard Reporting Tools - Whatagraph\">\u003C/p>\u003Cp>Fully-managed, direct integrations also mean we can resolve any bugs faster without having to involve a third-party company.\u003C/p>\u003Cp>In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform.\u003C/p>\u003Cp>And thanks to a recent update to \u003Ca href=\"https://cloud.google.com/kubernetes-engine\" target=\"_blank\" rel=\"noopener noreferrer\">Google Kubernetes Engine\u003C/a>, even reports with heavy widgets, tabs, and charts take less than 10 seconds to load on Whatagraph.\u003C/p>\u003Cp>Plus, our dashboards have a consistent refresh rate of 30 minutes in all plans across all your reports, blends, and integrations.\u003C/p>\u003Cp>As a result of all this:\u003C/p>\u003Cp>✅ There are no inconsistencies in the data on Whatagraph. Every source refreshes every 30 minutes.\u003C/p>\u003Cp>✅ Your dashboards load instantly and shows the right metrics. No surprises right before a meeting with your client!\u003C/p>\u003Cp>✅ System outages (if any) are quickly resolved by our Product engineers, who are on 24/7 standby.\u003C/p>\u003Ch3>#3. Highly customizable\u003C/h3>\u003Cp>Unless you can customize your dashboard to specific client or campaign requirements, you are leaving a lot of money (=actionable insights) on the table. \u003C/p>\u003Cp>Why? \u003C/p>\u003Cp>Because your dashboard tool should cover a wide range of reporting needs and bring up just the right information that helps you move the client’s business forward. \u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/james-taylor-seo/\" target=\"_blank\" rel=\"noopener noreferrer\">James Taylor\u003C/a>, SEO Strategist at \u003Ca href=\"https://embryo.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Embryo\u003C/a> explains their approach: \u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>\u003Ci>We’d rather reduce the amount of data so that we can focus on exactly what the client wants to see, and make it as easy as possible to see how a certain strategy approach benefited their organic visibility and revenue.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>In Whatagraph, customization is possible on two levels:\u003C/p>\u003Cul>\u003Cli>At the data level\u003C/li>\u003Cli>At the dashboard level\u003C/li>\u003C/ul>\u003Cp>By customizing your data, we mean:\u003C/p>\u003Cul>\u003Cli>Blending different data sources together to create new ones\u003C/li>\u003Cli>Creating custom metrics\u003C/li>\u003Cli>Creating custom dimensions\u003C/li>\u003C/ul>\u003Cp>This way you get a more comprehensive view of marketing performance and keep your reports neat and organized.\u003C/p>\u003Cp>For example, say you want to see total impressions across all your social channels – Facebook, Instagram, and LinkedIn. You can easily create a new combined metric in (literally) 2 minutes. \u003Ca href=\"https://www.loom.com/share/cef8f6a4f7dd40f090918e453a31c77f?sid=e298a709-9f5e-4b0c-9484-de06823084f8\">Check out this video to see how\u003C/a>.\u003C/p>\u003Cp>The end result is a new metric called “Total Impressions” that you can add to your marketing dashboards. \u003C/p>\u003Cp>But data customization doesn’t stop there. Thanks to the recently launched \u003Ca href=\"https://whatagraph.com/performance-monitoring\">Performance Monitoring\u003C/a> feature you can:\u003C/p>\u003Cul>\u003Cli>Group 100s of scattered data sources into unified metrics in seconds, without having to do complicated blends\u003C/li>\u003Cli>Slice and dice your data by client, channel, location, or whatever makes sense for your business using custom tags\u003C/li>\u003Cli>Visualize key metrics from all your data sources in one place\u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/z6vJ_NQ3JMU\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/z6vJ_NQ3JMU\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>On the dashboard level you can customize every dashboard you create by:\u003C/p>\u003Cul>\u003Cli>Uploading your logo or your client’s logo\u003C/li>\u003Cli>Creating color schemes that fit your brand colors\u003C/li>\u003Cli>Adding text, headers, and footers\u003C/li>\u003Cli>Changing the icons and colors of your widgets\u003C/li>\u003Cli>Creating custom domains to host and share your dashboards\u003C/li>\u003C/ul>\u003Cp>Thanks to Whatagraph’s powerful no-code data organization:\u003C/p>\u003Cp>✅ Your dashboards look neat and tidy.\u003C/p>\u003Cp>✅ Your clients clearly see the value you are delivering (instead of being overwhelmed with data)\u003C/p>\u003Cp>✅ You can analyze and compare performance any way you want and use these insights to deliver better results for clients.\u003C/p>\u003Ch3>#4. AI chatbot and summaries\u003C/h3>\u003Cp>Busy clients will often go straight for the insights section, sometimes ignoring the rest of the report. \u003C/p>\u003Cp>A problem is that digging out valuable insights from the pile of data takes a lot of time. \u003C/p>\u003Cp>Whatagraph solves this problem with two innovative AI features that save you time. \u003C/p>\u003Cp>\u003Cstrong>AI data chatbot\u003C/strong>: You can ask our \u003Ca href=\"https://www.youtube.com/watch?v=Jecv7tgUYBo\" target=\"_blank\" rel=\"noopener noreferrer\">AI chatbot\u003C/a> questions about all your connected data or campaigns in natural language—just like talking to your personal data expert. \u003C/p>\u003Cp>For example, “\u003Ci>What was the total ad spend from Google Ads and LinkedIn Ads in January last year\u003C/i>”?\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_chatbot_15c555681e.png\" alt=\"Dashboard Reporting Tools - AI chatbot in Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>AI summaries for reports: \u003C/strong>Instead of writing summaries yourself, you can generate \u003Ca href=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\" target=\"_blank\" rel=\"noopener noreferrer\">AI report summaries\u003C/a> and add them to your reports using our Text widget. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_summary_c90b9e1ab3.png\" alt=\"Dashboard Reporting Tools - AI summaries in Whatagraph\">\u003C/p>\u003Cp>If needed, you can also edit the AI summary to add more granular insights or personal comments.    \u003C/p>\u003Ch3>#5. Fast and friendly customer support\u003C/h3>\u003Cp>Even with the easiest tool, sometimes you need human help to make sure you’re getting the most out of all the features. \u003C/p>\u003Cp>At Whatagraph, you can reach out to us instantly via live chat on our website or email.\u003C/p>\u003Cp>Our amazing Customer Support team will get back to you within 34 seconds to 4 minutes, and resolve issues within 5 to 24 hours.\u003C/p>\u003Cp>Kim Strickland, Digital Marketing Specialist, at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a>, and one of our most valued customers said:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>\u003Ci>\"I've joked about this often—with Whatagraph, we're not paying for a reporting system. We're paying for customer support. There's a level of dedication from the Whatagraph team that you don't often experience anywhere else.”\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Plus, all our pricing plans come with a dedicated Customer Success Manager who will help you:\u003C/p>\u003Cul>\u003Cli>Migrate your data from your current platform\u003C/li>\u003Cli>Set up data connections\u003C/li>\u003Cli>Organize your campaigns and data\u003C/li>\u003Cli>Automate reports\u003C/li>\u003Cli>With anything else that ensures your success\u003C/li>\u003C/ul>\u003Cp>As a result, of all this:\u003C/p>\u003Cp>✅ You are able to fix any bumps in the road on the spot without having to ticket the issue with developers and wait for your turn. \u003C/p>\u003Cp>✅ Your transition to Whatagraph is smooth and painless.\u003C/p>\u003Cp>✅ You can rest assured that you are getting the most our of Whatagraph for your money.\u003C/p>\u003Ch3>#6. Security and compliance\u003C/h3>\u003Cp>Not using a secure marketing dashboard platform puts your businesses to several risks. These range from compliance violations and sensitive data exposure to operational downtimes and damaged reputation. \u003C/p>\u003Cp>\u003Cstrong>User data security is one of the pillars of Whatagraph. \u003C/strong>\u003C/p>\u003Cp>We are ISO 27001 certified and GDPR compliant.\u003C/p>\u003Cp>At all times, you have control over the data Whatagraph has access to and the transactions that occur, and you can request us to delete all your personal data any time.\u003C/p>\u003Cp>We've also built our systems from the ground up to align with the best practices in security and data protection:\u003C/p>\u003Col>\u003Cli>Access to information resources is granted according to an individual’s role and the data classification. Each employee uses a unique password with a minimum of 8-10 symbols to log into their account, which is secured with 2-step verification. To ensure the highest level of data protection, passwords must be changed to a new one every 6 months.\u003C/li>\u003Cli>We encrypt data using AES-256 encryption.\u003C/li>\u003Cli>We obtain your data through third-party data integrations and create backup copies. These copies are retained for a specified period or until they are no longer relevant, after which they are deleted.\u003C/li>\u003Cli>We offer Enterprise-SSO on all pricing plans.\u003C/li>\u003C/ol>\u003Cp>Plus, all of our services run in the cloud. We do not host or run our own routers, load balancers, DNS servers, or physical servers.\u003C/p>\u003Cp>Instead, we use Google Cloud Platform and Amazon Web Services to process your data. \u003C/p>\u003Cp>These organizations have excellent compliance and regulatory audits, including SOC 1/2-3, PCI-DSS, and ISO27001.\u003C/p>\u003Cp>As a result of these security measures:\u003C/p>\u003Cp>✅ Your business data is safe from cyber threats both in transit and at rest.\u003C/p>\u003Cp>✅ Your reputation as an agency is protected from the negative consequences of data breaches. \u003C/p>\u003Cp>✅ The chances of downtime and financial loss as a result of data breaches is minimal.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>55+ native integrations\u003C/li>\u003Cli>Custom integrations through Custom API, Google Sheets, or BigQuery\u003C/li>\u003Cli>Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli>Custom metrics, dimensions, and data blends\u003C/li>\u003Cli>Currency conversions\u003C/li>\u003Cli>Library of pre-made dashboard and report templates\u003C/li>\u003Cli>Export to Excel and CSV\u003C/li>\u003Cli>Custom branding and white-label features\u003C/li>\u003Cli>Automated report sharing via email\u003C/li>\u003Cli>Links to live dashboards\u003C/li>\u003Cli>No-code data transfer to BigQuery and Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli>Easy to use by anyone on your team\u003C/li>\u003Cli>Fast campaign performance and insights\u003C/li>\u003Cli>Stunning visual reports\u003C/li>\u003Cli>Makes results easy to interpret\u003C/li>\u003Cli>Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>No freemium plan\u003C/li>\u003Cli>Can be expensive for small agencies (under 10 employees) and freelancers\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities.\u003C/p>\u003Cp>You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a custom pricing plan, just for you.\u003C/p>\u003Ch2>2. ThoughtSpot\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Growing businesses and enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=JwKPvFPVsRY\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/JwKPvFPVsRY\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>\u003Ca href=\"https://www.thoughtspot.com/\" target=\"_blank\" rel=\"noopener noreferrer\">ThoughtSpot’s\u003C/a> AI-augmented dashboards allow you to gain personalized, real-time insights, helping you curate powerful data stories. And with \u003Ca href=\"https://www.thoughtspot.com/product/ai-analyst\" target=\"_blank\" rel=\"noopener noreferrer\">Spotter\u003C/a>, as your AI Analyst, users can ask complex questions about their data and gain instant visualizations. With an intuitive search-driven interface, you can create interactive visualizations that help you see trends, patterns, and insights as they unfold. \u003C/p>\u003Cp>Another advantage is that you can drill into your visualizations without any pre-defined drill path, making it fast and easy to explore and analyze your data from any angle, all in real-time. \u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Real-time, dynamic data visualizations\u003C/li>\u003Cli>Apply filters, drill down, and explore different aspects of your data\u003C/li>\u003Cli>AI-powered search for instant insights\u003C/li>\u003Cli>‘Change analysis’ and ‘AI Highlights’ to detect unusual trends and patterns\u003C/li>\u003Cli>Automated alerts on key KPIs. \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>ThoughtSpot’s reviews from real users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“I like the way our team gets the data we need without a data expert. ThoughtSpot’s search function makes it easy to just type in a question and get answers right away. No complex querys and no waiting. It saves us so much time.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/thoughtspot/reviews/thoughtspot-review-10927654\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“ThoughtSpot's AI-driven highlights are a game-changer, providing valuable insights with minimal effort. The platform's user-friendly interface makes it incredibly easy to create detailed dashboards, even for those without a technical background. The real-time insights ensure that our team is always working with the most up-to-date information, which significantly enhances our decision-making process.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/thoughtspot/reviews/thoughtspot-review-10800532\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“ThoughtSpot is the most user-friendly BI platform I've used. As with all BI platforms there's some setup and architecture considerations to consider and roll out, but once in place it's intuitive and far easier to navigate than competitors.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/thoughtspot/reviews/thoughtspot-review-10517793\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>The self-service analytics experience makes data exploration intuitive.\u003C/li>\u003Cli>With automated AI insights, business users can easily identify important trends.\u003C/li>\u003Cli>Real-time data, AI-augmented dashboards for faster decision-making.\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Initial steep learning curve for advanced analytics features\u003C/li>\u003Cli>Underutilized TML\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>ThoughtSpot Pricing\u003C/strong>\u003C/p>\u003Cp>ThoughtSpot offers flexible pricing models designed to meet the unique needs of different businesses and enterprises. Here’s a quick breakdown of each plan:\u003C/p>\u003Cul>\u003Cli>The Essential plan—starts at $62.5/user/month\u003C/li>\u003Cli>The Pro plan—custom pricing\u003C/li>\u003Cli>The Enterprise plan—custom pricing\u003C/li>\u003C/ul>\u003Ch2>3. Metrics Watch\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Freelancers, small businesses, and boutique agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/metrics_watch_17f7bee1bd.png\" alt=\"metrics_watch.png\">\u003C/p>\u003Cp>Metrics Watch is an \u003Ca href=\"https://metricswatch.com/\" target=\"_blank\" rel=\"noopener noreferrer\">email-based solution\u003C/a> for sending marketing reports to team members and clients.\u003C/p>\u003Cp>It pulls KPIs from popular marketing platforms like Google Search Console, LinkedIn Ads, and Mailchimp, automatically compiles the data, and sends the report directly to your recipient’s inbox.\u003C/p>\u003Cp>This means you don’t need any third-party tools like Looker Studio or even PDFs. You can immediately send emails or automate them to go out on a daily, weekly, or monthly basis. \u003C/p>\u003Cp>There’s also the option to preview reports before they are sent.\u003C/p>\u003Cp>To make your life easier, Metrics Watch also offers ready-made templates that you can get started with. \u003C/p>\u003Cp>You can also white-label these reports by uploading your logo, choosing color schemes, and sending reports from your name and email address.\u003C/p>\u003Cp>However, Metrics Watch doesn’t offer advanced data organization features like data blends or custom metrics and dimensions (Whatagraph does). There is a very basic filter to segment your data, but that’s where it ends.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>12 integrations\u003C/li>\u003Cli>Report templates\u003C/li>\u003Cli>White-labeling features\u003C/li>\u003Cli>API batch reporting\u003C/li>\u003Cli>Basic data filters\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Metrics Watch Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“Metrics Watch helps me automate reporting for a number of clients who need data on everything from Analytics, to Ads, to performance reporting.” \u003C/i>(\u003Ca href=\"https://www.capterra.com/p/161025/Metrics-Watch/reviews/Capterra___4585864/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“As a boutique marketing agency, MetricsWatch has served our needs and simplified our reporting so far. We might need more customization as we expand though.”\u003C/i> (\u003Ca href=\"https://www.capterra.com/p/161025/Metrics-Watch/reviews/Capterra___4821580/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“We’d also like to see blended metrics, for example, ROAS, but for FB Ads + Google Ads.”\u003C/i> (\u003Ca href=\"https://www.capterra.com/p/161025/Metrics-Watch/reviews/Capterra___4821580/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to set up and easy to use\u003C/li>\u003Cli>Affordable\u003C/li>\u003Cli>Helpful customer support\u003C/li>\u003C/ul>\u003Cp>Cons\u003C/p>\u003Cul>\u003Cli>Limited integrations\u003C/li>\u003Cli>Limited customization options\u003C/li>\u003Cli>No data organization or transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Metrics Watch Pricing\u003C/strong>\u003C/p>\u003Cp>Metrics Watch offers these pricing plans:\u003C/p>\u003Cul>\u003Cli>Startup: $29/month for 2 reports\u003C/li>\u003Cli>Pro: $100/month for 25 reports, white labeling, and free migration\u003C/li>\u003Cli>Agency: $300/month for 100 reports, white labeling, free migration, and advanced widgets\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>4. Looker Studio\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Freelancers and boutique agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/ZBoFvaWr-Dk\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/ZBoFvaWr-Dk\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Google’s free dashboard tool, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a>, is a popular choice among marketers — freelancers, and even startup agencies. \u003C/p>\u003Cp>Looker Studio comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker.\u003C/p>\u003Cp>Once you connect your data sources, you can use Looker’s drag-and-drop dashboard editor to add:\u003C/p>\u003Cul>\u003Cli>Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli>Filters and date range controls\u003C/li>\u003Cli>Links and clickable images\u003C/li>\u003Cli>Custom text and images\u003C/li>\u003Cli>Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then share the dashboard with your team or client, who can view or edit the dashboard on their end.\u003C/p>\u003Cp>The level of details or customizations you can add to your dashboards depends on how well you know the platform.\u003C/p>\u003Cp>However, \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">Looker Studio can be slow\u003C/a>, clunky, and doesn’t come with customer support (unless you buy the Pro plan). \u003C/p>\u003Cp>It also limits you in the number of sources you can blend together. \u003C/p>\u003Cp>Plus, to connect non-native sources, you need third-party connectors, which you need to buy separately.  \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>21 native connectors (free)\u003C/li>\u003Cli>1000+ “partner” connectors (paid)\u003C/li>\u003Cli>Drag-and-drop report builder\u003C/li>\u003Cli>Data blends\u003C/li>\u003Cli>Custom images and text\u003C/li>\u003Cli>Custom styles and color schemes\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-9927001\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10260381\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Looker studio needs more report downloading options such as Word and PDF.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/looker-studio/reviews/looker-studio-review-10031868\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Free (up to a point)\u003C/li>\u003Cli>A huge range of data visualization formats and options\u003C/li>\u003Cli>Easy to use for basic reports\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow loading\u003C/li>\u003Cli>Connection breakages and inaccurate data\u003C/li>\u003Cli>Limited report-sharing options (no Word, Sheets, or PDFs)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms.\u003C/p>\u003Ch2>\u003Cstrong>5. Funnel.io\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">Funnel.io\u003C/a> is a data pipeline tool that pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel has over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more.\u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using Google Sheets, or request the Funnel team to build one for you.\u003C/p>\u003Cp>Now, let’s say hello to the first elephant in the room. \u003C/p>\u003Cp>Funnel.io offers dashboards to visualize your key metrics. However, these dashboards are pretty basic and there aren’t a lot of customization or white-labeling options available. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/funnel_e6ad04f057.png\" alt=\"funnel.png\">\u003C/p>\u003Cp>Another thing is that Funnel lets you do only basic data transformation tasks. Any advanced data processing tasks, you need to do manually orusing other \u003Ca href=\"https://whatagraph.com/blog/articles/data-transformation-tools\">data transformation tools\u003C/a>.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>500+ integrations\u003C/li>\u003Cli>Custom integrations or Google Sheets data import\u003C/li>\u003Cli>Custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli>“Data Explorer” dashboard for data scientists\u003C/li>\u003Cli>Basic visualization dashboards to view key metrics\u003C/li>\u003Cli>Export to data destinations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“Funnel does the work of several people, we now couldn't run our business without it.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9443456\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9042426\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-9380465\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>A wide range of connections with all major marketing platforms\u003C/li>\u003Cli>Low-code data organization interface\u003C/li>\u003Cli>Fast and helpful customer support team\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Initial steep learning curve\u003C/li>\u003Cli>Occasional bugs in connectors\u003C/li>\u003Cli>Basic native visualization widgets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel.io Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations.\u003C/p>\u003Cp>It offers three distinct pricing plans: Starter, Business, and Enterprise.\u003C/p>\u003Cul>\u003Cli>Starter: $1.2 / flexpoint per month. This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.\u003C/li>\u003Cli>Business: $1.5 / flexpoint per month. Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.\u003C/li>\u003Cli>Enterprise: $2.0 / flexpoint per month. The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.\u003C/li>\u003C/ul>\u003Cp>But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.\u003C/p>\u003Ch2>\u003Cstrong>6. Geckoboard\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Medium to large businesses in the Customer Service, Sales, and eCommerce sectors\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Geckoboard is an online reporting dashboard for Customer Service, Sales, and eCommerce businesses.\u003C/p>\u003Cp>You can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the company leadership.\u003C/p>\u003Cp>Geckoboard supports major marketing platforms, as well as CRM, Sales, Finance, and eCommerce tools. Some examples include Shopify, Stripe, Dixa, Intercom, and Pipedrive.\u003C/p>\u003Cp>However, some of these integrations (like Safesforce and Zendesk) are only available on pricier “Pro” plans.\u003C/p>\u003Cp>Once you connect your data, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli>A blank dashboard (similar to Whatagraph’s)\u003C/li>\u003Cli>TV dashboards for internal presentations\u003C/li>\u003Cli>Mobile dashboards\u003C/li>\u003C/ol>\u003Cp>Still, keep in mind that these dashboards are more suitable for businesses, such as “HR dashboards”, “Inventory dashboards” etc., than for client reporting. \u003C/p>\u003Cp>Another cool feature about Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.\u003C/p>\u003Cp>However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports.\u003C/p>\u003Cp>Their dashboards are also quite basic and static with very few customization options. You also can’t ship your data to warehouses on Geckoboard.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations with Customer Service, Sales, Finance, and eCommerce channels\u003C/li>\u003Cli>Drag-and-drop dashboard builder\u003C/li>\u003Cli>KPI notifications\u003C/li>\u003Cli>Slack integration\u003C/li>\u003Cli>Automated email reports\u003C/li>\u003Cli>TV dashboards\u003C/li>\u003Cli>Mobile-friendly dashboards\u003C/li>\u003Cli>Dashboard examples for businesses\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“I love how simple it is to use. That you can connect data from so many different sources in an easy way.”\u003C/i> (\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6199914/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Connecting the dashboard with the Tv works like a charm.”\u003C/i> (\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6487252/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.”\u003C/i> (\u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/reviews/Capterra___6275638/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>A wide variety of integrations\u003C/li>\u003Cli>Great customer service\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be pricey if you want to add more dashboards\u003C/li>\u003Cli>Limited customization options for dashboards\u003C/li>\u003Cli>No advanced calculations, blends, and custom metrics and dimensions supported\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards and the number of users.\u003C/p>\u003Cp>There are three pricing plans:\u003C/p>\u003Cul>\u003Cli>Essential: $149/month for 5 dashboards, 3 users, 1 TV share, and core data sources\u003C/li>\u003Cli>Pro: $199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources\u003C/li>\u003Cli>Scale: $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and a dedicated Support rep\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>7. Klipfolio\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/klipfolio_2547d5fe7e.png\" alt=\"klipfolio.png\">\u003Cbr> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\">Klipfolio\u003C/a> is a data analytics and business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>PowerMetrics\u003C/strong>: Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003Cbr> \u003C/li>\u003Cli>\u003Cstrong>Klips\u003C/strong>: These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations.\u003C/li>\u003C/ol>\u003Cp>PowerMetrics is the “data heart” of Klipfolio. With it, you can not only connect all your data sources, but also:\u003C/p>\u003Cul>\u003Cli>Create a curated metric catalog for other business teams with access control and governance features\u003C/li>\u003Cli>Enable self-serve analysis and AI insights\u003C/li>\u003Cli>Store data in one place—either in your data warehouse, semantic layer, or in PowerMetrics itself\u003C/li>\u003Cli>Share transformed and unified metrics with anyone in the organization\u003C/li>\u003C/ul>\u003Cp>All this is designed to speed up decision-making and reduce ad hoc requests to data teams—if you have a dedicated data team in the first place.\u003C/p>\u003Cp>However, when it comes to creating dashboards, Klipfolio also comes with a steep learning curve requiring CSS skills to customize your dashboard themes. \u003C/p>\u003Cp>The number of dashboards you can have depends on your pricing plan. \u003C/p>\u003Cp>The third thing we don’t like is that you need to configure Klips in different environment, outside the dashboard. \u003C/p>\u003Cp>Whatagraph still remains undefeated in terms of user-friendliness.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>130+ integrations including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli>Data blending, unifying, aggregating\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>AI insights\u003C/li>\u003Cli>Custom dashboards and reports\u003C/li>\u003Cli>Export dashboards as PDF or image files. Export only individual clips as CSV\u003C/li>\u003Cli>Scheduled reports\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-8171459\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-6924085\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Powerful data analytics and organization options\u003C/li>\u003Cli>AI insights to help make data-driven decisions\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Expensive with important features only available as add-ons or in Enterprise plans\u003C/li>\u003Cli>Limited customization for dashboards and templates\u003C/li>\u003Cli>Unhelpful customer support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Pricing\u003C/strong>\u003C/p>\u003Cp>Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.\u003C/p>\u003Cp>Here are the plans for PowerMetrics:\u003C/p>\u003Cul>\u003Cli>30-day free trial\u003C/li>\u003Cli>Professional: $300/month for 10 users and unlimited metrics.\u003C/li>\u003Cli>Enterprise: Custom pricing for 10 users, unlimited metrics, and priority support.\u003C/li>\u003C/ul>\u003Cp>It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.\u003C/p>\u003Cp>Klips’ pricing is further divided into plans for businesses and for agencies.\u003C/p>\u003Cp>Here are the plans for businesses:\u003C/p>\u003Cul>\u003Cli>Grow: $190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>Team: $350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>Team+: $690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding\u003C/li>\u003C/ul>\u003Cp>There are also plans for agencies:\u003C/p>\u003Cul>\u003Cli>Agency Lite: $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.\u003C/li>\u003Cli>Agency Pro: $420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available.\u003C/li>\u003Cli>Agency Premier: $1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.\u003C/li>\u003C/ul>\u003Cp>Side note: On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding on ALL our plans. \u003Ca href=\"https://whatagraph.com/book-a-call\">Reach out to us\u003C/a> for a pricing plan just for you.\u003C/p>\u003Ch2>\u003Cstrong>8. Domo\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Data teams and tech-savvy marketing teams\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/domo_8661b181e5.png\" alt=\"domo.png\">\u003C/p>\u003Cp>Domo is a cloud-based business intelligence platform that marketers can use to manage data, automate reporting, and deliver fast insights that fuel data-driven decisions.\u003C/p>\u003Cp>More skilled users can use Domo to create business apps and dashboards, and integrate real-time data from any source.\u003C/p>\u003Cp>The platform is designed to be a one-stop data experience solution for executives across departments, from sales to marketing to engineering and HR. \u003C/p>\u003Cp>Such versatility is made possible by over 1,000 data source connectors. Domo has native data visualizations, self-service reporting, and embedded analytics.\u003C/p>\u003Cp>However, Domo comes with a steep learning curve, which makes top dashboard customization features available only to true experts. \u003C/p>\u003Cp>Also, sharing dashboards and cards with clients can be challenging, as there’s no option to see how the dashboard looks from the end-user perspective. \u003C/p>\u003Cp>\u003Cstrong>Domo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“Domo has transformed how we use, interpret, analyze, synthesize, and make the most of our data. It really has been a gamechanger that has made us more data-empowered.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9810603\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“I love that we can bring in data from a variety of sources and have it all tie together.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9813502\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Domo has a steep learning curve for new users and integrating it with niche third-party tools can be challenging.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9815446\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Data and workflow apps - pre-built, low-code, or full-code\u003C/li>\u003Cli>Drag-and-drop report and dashboard builder\u003C/li>\u003Cli>1,000 on-premise and cloud connectors\u003C/li>\u003Cli>Data transformation and ETL\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy-to-use interface\u003C/li>\u003Cli>Real-time data access\u003C/li>\u003Cli>Wide choice of visualizations\u003C/li>\u003Cli>Large number of connectors\u003C/li>\u003Cli>Mobile access\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Steep learning curve despite user-friendly user interface\u003C/li>\u003Cli>It might require some SQL knowledge\u003C/li>\u003Cli>Performance issues with large datasets\u003C/li>\u003Cli>Costly additional features\u003C/li>\u003Cli>Limited report scheduling options\u003C/li>\u003Cli>Potential downtime issues due to cloud-based infrastructure\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Domo Pricing\u003C/strong>\u003C/p>\u003Cp>Domo pricing is not publicly available, so you’d have to ask their sales team for a quote.\u003C/p>\u003Cp>However, the pricing is based on the overall usage of the platform and factors such as data storage, data refresh rates, the number of users, the volume of data queries, etc. Newly registered users get a 30-day trial.\u003C/p>\u003Ch2>\u003Cstrong>9. Databox\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses.\u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel.\u003C/p>\u003Cp>Then, you can visualize this data directly on Databox using pre-built metrics and templates.\u003C/p>\u003Cp>Databox has a notification system via Slack, email, or app updates, that alerts you when the performance trends up or down on your tracked metrics.\u003C/p>\u003Cp>You can also save important benchmark groups to track your metrics over time, or compare them with industry standards.\u003C/p>\u003Cp>However, Databox users say the platform is clunky and has an unappealing user interface.\u003C/p>\u003Cp>Also, ashboards on Databox are not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. \u003C/p>\u003Cp>On Whatagraph, you can edit them in one-go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>Native visualization dashboards and reports\u003C/li>\u003Cli>Dashboard and report templates\u003C/li>\u003Cli>Slack, email, or in-app alerts\u003C/li>\u003Cli>KPI benchmark groups\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“Databox makes it simple to interact with data in ways you never thought possible.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9589243\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-7852264\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\"\u003C/i> (\u003Ca href=\"https://www.g2.com/products/databox-inc-databox/reviews/databox-review-9826095\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use\u003C/li>\u003Cli>Wide variety of integrations\u003C/li>\u003Cli>Interactive data\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Slow customer support\u003C/li>\u003Cli>Bugs and lag issues\u003C/li>\u003Cli>Broken metrics and templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox offers five different pricing plans as of October 2024:\u003C/p>\u003Cul>\u003Cli>Free: Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available.\u003C/li>\u003Cli>Starter: $341/month for 50 data sources, 5 users, and unlimited dashboards.\u003C/li>\u003Cli>Professional: $451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.\u003C/li>\u003Cli>Growth: $681/month for 50 data sources, and unlimited users and dashboards.\u003C/li>\u003Cli>Premium: $999/month for 100 data sources, and unlimited users and dashboards.\u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.\u003C/p>\u003Ch2>10. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/J-oNiUJPS0Y\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app and reporting platform that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing. This is similar to AgencyAnalytics’ Rank Tracker tool.\u003C/p>\u003Cp>The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.\u003C/p>\u003Cp>However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations.\u003C/p>\u003Cp>Another big big disadvantage of Cyfe is that there is no centralized data management space. Instead, you need to connect or select a source for each individual widget. \u003C/p>\u003Cp>Also, there’s no way to create new templates just to duplicate a report for another client.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>A wide library of dashboard templates\u003C/li>\u003Cli>Embedded analytics\u003C/li>\u003Cli>Custom and pre-build widgets\u003C/li>\u003Cli>Built-in keyword tracking tool\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.”\u003C/i> (\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3501029/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“The dashboards were very limited on customization and creating calculated fields.”\u003C/i> (\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/Capterra___3427496/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Support really sucks. This never used to be the case BTW.”\u003C/i> (\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/reviews/GetApp___4272740/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Easy to use and set up\u003C/li>\u003Cli>Wide range of integrations\u003C/li>\u003Cli>Affordable price\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Incorrect data on widgets\u003C/li>\u003Cli>Poor customer service\u003C/li>\u003Cli>Limited customization and data transformation features\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>Cyfe offers five pricing plans:\u003C/p>\u003Cul>\u003Cli>Starter: $19/month for 2 dashboards and 1 user\u003C/li>\u003Cli>Standard: $29/month for 5 dashboards and 2 users\u003C/li>\u003Cli>Pro: $49/month for 10 dashboards and 5 users\u003C/li>\u003Cli>Premier: $89/month for 20 dashboards and unlimited users\u003C/li>\u003Cli>Agency: $150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>11. Tableau\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_1a2e98efe3.png\" alt=\"Dashboard Reporting Tools - Tableau\">\u003C/p>\u003Cp>Tableau is an AI-powered business intelligence and \u003Ca href=\"https://whatagraph.com/blog/articles/best-marketing-analytics-tools\">marketing analytics tool\u003C/a>. It offers business forecasts, analyzes strategies, and allows for data-driven decisions.\u003C/p>\u003Cp>You can use the drag-and-drop builder to choose from various chart types, color palettes, and formatting options to create interactive dashboards without extensive technical expertise. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tableau-reporting-tools\">Tableau\u003C/a> provides strong analytics capabilities, including support for advanced calculations, statistical functions, and predictive modeling. \u003C/p>\u003Cp>Marketers can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>Tableau offers comprehensive customer support services, including training, consulting, and technical support, to assist users with implementation and optimization.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>90+ integrations\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Data blending\u003C/li>\u003Cli>Drag-and-drop dashboard interface\u003C/li>\u003Cli>AI-powered insights\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“Tableau allows me to create my own structured data from a lot of unstructured data.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-8779662\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10000770\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Tableau can be costly, particularly for startups.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-10178593\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Powerful data analytics and visualization\u003C/li>\u003Cli>Easy to use and implement\u003C/li>\u003Cli>Seamless data integrations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Can be expensive if you need advanced features\u003C/li>\u003Cli>Takes a lot of time to load large datasets\u003C/li>\u003Cli>All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>Tableau offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>Viewer: $35/user/month, billed annually\u003C/li>\u003Cli>Explorer: $70/user/month, billed annually\u003C/li>\u003Cli>Creator: $115/user/month, billed annually\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>12. Microsoft Power BI\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Business analysts in SMBs and freelancers\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/yKTSLffVGbk\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/yKTSLffVGbk\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Microsoft Power BI is a business intelligence software suite that includes apps, services, and \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-connectors\">data connectors\u003C/a>. It is a cloud-based dashboard tool that you can use you to combine data from multiple sources into a single data set.\u003C/p>\u003Cp>You can use Power BI, on the other hand, creates beautiful visualizations, including interactive charts, graphs, maps, and custom visuals from the Power BI community. \u003C/p>\u003Cp>Power BI is highly scalable and can handle large volumes of data and complex analytics workloads. \u003C/p>\u003Cp>It connects to a range of data sources, including Microsoft products (such as Dynamics 365 and Azure), databases (SQL Server, Oracle, MySQL, etc.), cloud services (Google Analytics, Salesforce, etc.), and many others. \u003C/p>\u003Cp>An interesting Power BI feature is natural language querying. You can ask questions about your data in plain language and the tool answers by giving you relevant visualizations and insights. \u003C/p>\u003Cp>On the other hand, direct integrations are limited to 59 apps, and most users notice that Power BI works best with other Microsoft platforms such as Microsoft Edge and Office 365.\u003C/p>\u003Cp>Although a capable data analysis tool, Power BI has an even steeper learning curve than Looker Studio. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ integrations\u003C/li>\u003Cli>AI-powered insights and “Co-pilot”\u003C/li>\u003Cli>Data transformation and unification\u003C/li>\u003Cli>Native visualization dashboard and reports\u003C/li>\u003Cli>Shareable reports with other Microsoft services, including Teams, PowerPoint, Excel, and Power Platform\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Power BI Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“For anyone already used to the Microsoft ecosystem, PowerBI delivers a combination of a user-friendly interface and powerful analytics.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-10255453\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“Power bi has a eye catchy user interface and tons of customizing options.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-9387350\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“The DAX (Data Analysis Expressions) which is used to creating complex calculations in Power Bi need a deep learning curve for the new users.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-10307792\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Power BI Pricing\u003C/strong>\u003C/p>\u003Cp>Power BI offers three pricing plans:\u003C/p>\u003Cul>\u003Cli>Pro: $10/user/month\u003C/li>\u003Cli>Premium: $20/user/month\u003C/li>\u003Cli>Power BI in Microsoft Fabric: Custom pricing\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>13. Grow.com\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Data analysts at medium to large enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/lr9YOHIFVEE\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/lr9YOHIFVEE\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform.\u003C/p>\u003Cp>You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software.\u003C/p>\u003Cp>Then, you can prepare and organize your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>Also, Grow stores your data automatically on its platform, so you don’t need to ship it to a third-party data warehouse. \u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli>Dynamic dashboards which display data based on who is logged into the account.\u003C/li>\u003Cli>Dashboard Blueprints which are pre-built, single data source dashboards\u003C/li>\u003Cli>Custom & Sandbox dashboards which show blended data sources and metrics\u003C/li>\u003C/ul>\u003Cp>These dashboards have powerful filtering options based on date, number, or categorical logic.\u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV mode, or tables of raw and transformed data.\u003C/p>\u003Cp>Grow uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable.\u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>Also, we hear regular complaints about lot of manual work needed to overhaul dashboards with the latest functions. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli>75 native integrations\u003C/li>\u003Cli>Built-in data storage\u003C/li>\u003Cli>SQL or non-SQL based data transformations\u003C/li>\u003Cli>Customizable dashboards\u003C/li>\u003Cli>Advanced data analytics and predictive modeling\u003C/li>\u003Cli>Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9111547\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“The interface could be better and overall user experience creates lag sometimes.”\u003C/i> (\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9100726\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Ci>“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” \u003C/i>(\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-9452423\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli>Inuitive, easy to use interface\u003C/li>\u003Cli>24/7 customer support\u003C/li>\u003Cli>No-code data pipelines, storage, and visualizations\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli>Occasional lags\u003C/li>\u003Cli>Expensive\u003C/li>\u003Cli>Slow performance when dealing with large volumes of data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn’t share their pricing publicly.\u003C/p>","2024-11-26T16:32:32.075Z","2025-04-03T07:00:11.927Z","2024-11-26T16:33:16.540Z",{"id":642,"name":643,"alternativeText":644,"caption":31,"width":427,"height":428,"formats":645,"hash":651,"ext":292,"mime":293,"size":652,"url":653,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":654,"updatedAt":655},14271,"13_Best_Dashboard_Reporting_Tools.png","Dashboard Reporting Tools - Dashboard showing various marketing platform icons.",{"thumbnail":646},{"ext":292,"url":647,"hash":648,"mime":293,"name":649,"path":31,"size":650,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_13_Best_Dashboard_Reporting_Tools_1dc5f59fc6.png","thumbnail_13_Best_Dashboard_Reporting_Tools_1dc5f59fc6","thumbnail_13_Best_Dashboard_Reporting_Tools.png",27.04,"13_Best_Dashboard_Reporting_Tools_1dc5f59fc6",200.16,"https://s3.us-east-2.amazonaws.com/whatagraph.com/13_Best_Dashboard_Reporting_Tools_1dc5f59fc6.png","2025-04-03T06:59:52.494Z","2025-04-03T06:59:55.738Z",{"id":621,"name":622,"about":623,"email":624,"createdAt":625,"updatedAt":626,"publishedAt":627,"slug":628,"linkedin_url":629},{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448},{"id":659,"dateReorder":660,"title":661,"slug":662,"summary":663,"body":664,"read_time":319,"createdAt":665,"updatedAt":666,"publishedAt":667,"errors":31,"table_of_contents":15,"cover_image":668,"author":682,"article_category":691},2325,"2024-10-16","Meet Performance Monitoring: Your Solution to Scattered Data & Insights","meet-performance-monitoring","\u003Cp>\u003Cspan style=\"color:#000000;\">With Performance Monitoring, it’s refreshingly easy to group, organize, and monitor your scattered data in one place, and get actionable insights for your clients and your agency.\u003C/span>\u003C/p>","\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Over the past nine years\u003C/strong>, we’ve worked with thousands of digital marketing agencies ranging from SEO and PPC to full-scale operations.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">One thing that constantly comes up is just how much agencies are under pressure to perform. Competition is \u003Ci>fierce\u003C/i>, and you need to constantly prove your value to retain clients and onboard new ones.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">But we’ve also seen how much agencies are buried under scattered data.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Agencies run multiple campaigns on multiple platforms for dozens of clients. And different platforms use different metrics and dimensions, making it way more complex to centralize and standardize data in one place.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You need to spend 4-5 hours a week just to manually compile data on spreadsheets or to use clunky tools. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This process is so time-consuming that you don’t have time for important tasks, like strategy and client retention. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We get it, and we’re here to help. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We’re excited to announce \u003C/span>\u003Ca href=\"https://whatagraph.com/performance-monitoring\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">Performance Monitoring\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">—a set of solutions that make it refreshingly easy to turn scattered data into actionable insights in minutes. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">But before we dive in, here’s a quick look at how Whatagraph has evolved over the years to give you the full context.\u003C/span>\u003C/p>\u003Ch2>\u003Cspan style=\"color:#000000;\">Whatagraph’s Journey Through Time \u003C/span>\u003C/h2>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/aFMEbilzKPo\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/aFMEbilzKPo\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Our journey with marketing data began in 2015. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">I was running a successful digital marketing agency at the time, and even though we just had a handful of clients, we needed to create dozens of reports for each account across different channels. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Like many agencies today, we resorted to free reporting tools, only to find that they were too basic and hard to use. We were still creating reports from scratch and struggling with managing large volumes of data.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">That became our first goal when we founded \u003C/span>\u003Ca href=\"https://whatagraph.com/\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">—to make data management and reporting easy for marketers.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">How? By improving agencies’ workflow of connecting, visualizing, and sharing marketing data. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We developed native integrations, a great report and dashboard builder, and reporting automations to make this process scalable. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Then, in January 2024, we took a huge step forward. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We expanded into an all-in-one data platform, not just for reporting, but also for \u003C/span>\u003Ca href=\"https://whatagraph.com/organize\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>organizing data\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> (unifying, blending, aggregating).\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Since then, we’ve also added data transferring, where you can \u003C/span>\u003Ca href=\"https://whatagraph.com/data-transfer/google-bigquery\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>ship your data to BigQuery \u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">automatically on Whatagraph. \u003Ci>(We’re launching more destinations soon—stay tuned!)\u003C/i>\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_flow_fb4fd40e25.png\" alt=\"Whatagraph_flow.png\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Being able to connect, organize, visualize, and share your data on one easy-to-use platform means: \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  You save hours of manual work per week.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  You don’t need to tinker with or pay for so many different tools.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  Your data is safe and secure on one platform, rather than being shared with different platforms. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  Your reports are neat, organized, and impactful.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  It’s easy to onboard new employees and clients.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">These are real benefits that our clients are seeing. Here’s what they’re saying online:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">“I appreciate Whatagraph’s seamless data integration, customizable reporting, and interactive dashboards. It empowers me to effortlessly transform complex data into meaningful insights, enabling better-informed decisions and more impactful communication.\"\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Ci>Capterra verified review by Roberto G., ITI Project Manager\u003C/i>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">“To me, Whatagraph is like the Tesla of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Ci>G2.com review by Márcio D. Customer Advisory Board Member\u003C/i>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">With Performance Monitoring, we’ve made it even easier for you to group, organize, and monitor your data. Let’s dive in. \u003C/span>\u003C/p>\u003Ch2>\u003Cspan style=\"color:#000000;\">Introducing Performance Monitoring\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">Raise your hand if you’ve ever had questions like these at your agency: \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✋: How is the marketing campaign we launched last month performing?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✋: Is this campaign or channel actually bringing in leads? \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✋: Are we overspending on campaigns/channels? \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✋: Why is X channel performing better (or worse) than Y channel?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> ✋: How are our Account Managers performing? Who’s doing well and who needs help?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">It’s difficult to answer these questions right away if your client data is scattered across different platforms, metrics, and dimensions.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You’ll need to manually download data from all your platforms, upload it to spreadsheets, and clean it up to get insights. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">But this process takes up so much time that by the time you get insights, they’re already outdated. Plus, manual work means room for human errors, making your insights inaccurate.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This is why we built Performance Monitoring. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>With Performance Monitoring, it’s so much easier to organize and analyze your data any way you’d like and get insights in seconds\u003C/strong>. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">There are three key things you can do with Performance Monitoring:\u003C/span>\u003C/p>\u003Ch3>1. Group 100s of similar data sources under one roof using “Source Groups”\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connected_channels_d59a105890.png\" alt=\"Connected_channels.png\">\u003Cbr>\u003Ca href=\"https://help.whatagraph.com/en/articles/9971629-what-are-source-groups-and-how-to-create-them\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Source Groups\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> help you combine data from multiple different sources even if they’re from different channels. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">For instance, say you want to see a unified view of SEO performance from Google Search Console and Ahrefs. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Previously, you’d need to do a complicated blend to combine matching metrics and dimensions from GSC and Ahrefs. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Now, you can create a “Source Group” in seconds using a simple workflow, and Whatagraph automatically combines these metrics and dimensions for you.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">The result is a unified Source Group with aggregated metrics from both channels which you can add to your reports. \u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_of_source_groups_6df7ad65eb.png\" alt=\"Overview of source groups\">\u003Cbr>\u003Cspan style=\"color:#000000;\">This way, your reports are neat, tidy, and organized and you can clearly see where performance is going up or dipping, and where your focus should be. \u003Ci>(For example, in the image above, I know that I should be focusing on improving “Clicks”.)\u003C/i>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In short, Source Groups help you answer questions like:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  How is our [SEO, PPC, social] performance across different channels?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  Which channels are contributing the most to the business result we want (e.g. leads)?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  What are the key trends in performance across various data sources and channels?\u003C/span>\u003C/p>\u003Ch3>\u003Cspan style=\"color:#434343;\">2. Slice and dice data any way you want with “Custom Tags”\u003C/span>\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_tags_0ea8d5dea8.png\" alt=\"Custom_tags.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://help.whatagraph.com/en/articles/9974150-custom-tags\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Custom Tags\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> are easy ways to add custom attributes to your data sources. You can use them in different ways to meet your specific tracking needs, such as:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Tags by Client Industries: \u003C/strong>Easily group sources that are related to particular client industries.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Tags by Regions\u003C/strong>: Organize sources by the specific regions your clients operate in.\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Tags by Account Managers: \u003C/strong>Assign sources to team members or account managers responsible for them.\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">Custom Tags significantly reduce clutter and help you sort large volumes of data efficiently. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">For instance, say you just hired a new Account Manager, Bob, and you want to see how his clients’ campaigns are performing so you can give guidance if needed.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You can simply create a “Bob” tag and add that to data sources he’s managing. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">​Then, you can visualize ONLY the data sources with the “Bob” tag and see his clients’ campaigns performance at a glance. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In short, Custom Tags help you answer questions like:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  How are campaigns performing in specific industries or regions?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  Are we performing well in our most important “Tier 1” locations?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  How is each Account Manager performing? Who can we learn from and who needs help?\u003C/span>\u003C/p>\u003Ch3>\u003Cspan style=\"color:#434343;\">3. Visualize key metrics from all your sources in “Data Overview”\u003C/span>\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2ac8d5f2ec.png\" alt=\"Overview.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://help.whatagraph.com/en/articles/9979242-data-overview\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Data Overview\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> helps you visualize large volumes of data efficiently. You can create overviews for “Cross Channel” or “Single Channel” metrics.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">With Cross Channel, you can visualize metrics from data blends and Source Groups. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">For instance, an overview of the metrics under your new Source Group, “SEO Performance” would look like this:\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dta_Overview_2_2dbc51fc28.png\" alt=\"Dta Overview 2.png\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This overview is mainly for your internal team members (e.g. Account Managers) to understand performance at a glance and devise optimization strategies for campaigns and channels. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In short, Data Overview helps you answer questions like: \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  Which channel is delivering the best performance?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  Is a specific metric (e.g. Impressions) trending up or down? \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">✅  How can we optimize our campaigns based on current data?\u003C/span>\u003C/p>\u003Ch2>\u003Cspan style=\"color:#000000;\">The Bottom Line\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">With all these insights neatly centralized on one platform, you can \u003Cstrong>strategize better\u003C/strong> for your clients and make fast decisions to\u003Cstrong> boost ROI and lower costs\u003C/strong>.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Over time, you deliver smashing results for your clients and clearly demonstrate your value. Your clients succeed, you succeed, and you form a long-term partnership. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Your agency’s processes become more efficient, freeing up time from spreadsheets and clunky tools for strategy and client retention. Your Account Managers stay motivated and get the support they need.\u003C/span>\u003C/p>\u003Ch2>\u003Cspan style=\"color:#000000;\">Want to see how all this can help YOU? \u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">You can \u003C/span>\u003Ca href=\"https://whatagraph.com/book-a-call\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>book a data consultation and product showcase\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> with us. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Tell us the challenges you’re facing with your current data and reporting set up, and we’ll help you resolve them.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Already a Whatagraph customer? Get in touch with your Customer Success Manager or reach out to us via the live chat to learn more.\u003C/span>\u003C/p>\u003Cp>\u003Cbr>\u003Cbr>\u003Cbr> \u003C/p>","2024-10-16T10:58:56.999Z","2024-10-21T03:14:09.783Z","2024-10-16T11:27:09.744Z",{"id":669,"name":670,"alternativeText":671,"caption":31,"width":427,"height":428,"formats":672,"hash":678,"ext":292,"mime":293,"size":679,"url":680,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":681,"updatedAt":681},13133,"Meet_Performance_Monitoring.png","Performance monitoring",{"thumbnail":673},{"ext":292,"url":674,"hash":675,"mime":293,"name":676,"path":31,"size":677,"width":435,"height":436},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Meet_Performance_Monitoring_cde35a51f4.png","thumbnail_Meet_Performance_Monitoring_cde35a51f4","thumbnail_Meet_Performance_Monitoring.png",26.48,"Meet_Performance_Monitoring_cde35a51f4",269.99,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Meet_Performance_Monitoring_cde35a51f4.png","2024-10-16T11:26:27.925Z",{"id":683,"name":684,"about":685,"email":31,"createdAt":686,"updatedAt":687,"publishedAt":688,"slug":689,"linkedin_url":690},135,"Justas Malinauskas","Justas is the CEO and Co-Founder of Whatagraph. Frustrated with inefficient reporting and data management processes when he was leading a digital marketing agency, he founded Whatagraph in 2015. His main mission? Empower marketers to make data-driven decisions, fast. Now, he leads a team of 60+ employees worldwide.","2024-10-16T10:27:54.171Z","2024-10-16T10:46:49.056Z","2024-10-16T10:46:49.009Z","justas-malinauskas","https://www.linkedin.com/in/justmalinauskas/",{"id":270,"title":692,"slug":693,"subheading":694,"createdAt":695,"updatedAt":696,"publishedAt":697},"Product news","product-news","The latest news and product updates","2023-05-16T15:42:50.435Z","2025-06-04T14:38:03.945Z","2023-05-18T13:29:38.364Z",{"id":5,"title":344,"subtitle":699,"createdAt":700,"updatedAt":701,"publishedAt":702,"text_banner":31,"bottom_banner":31},"\u003Cp>Dive into Whatagraph product updates, how-tos, company news, product reviews, and educational content to get the most out of your marketing data.\u003C/p>","2022-11-18T08:43:50.870Z","2025-07-03T08:13:56.278Z","2022-11-18T08:43:52.413Z",{"data":704,"meta":711},{"id":319,"title":443,"slug":444,"subheading":445,"createdAt":446,"updatedAt":447,"publishedAt":448,"toc_banner":705},{"id":270,"content":706,"cta":707,"cta_collection":31},"Learn how to implement AI successfully at your agency",{"id":708,"label":709,"url":367,"subtext":31,"style":710,"element_id":31,"color":31,"icon":31,"width":31},1611,"Get free playbook","button",{},1759916844666]