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In this article, you’ll learn how to choose the right data and reporting tool and use it to structure your reports to be the most useful for clients.   \u003C/p>","\u003Cp>Sure, you can always export the Facebook Analytics report from the Meta Business Suite and mail it to your clients.\u003C/p>\u003Cp>But at the end of the day,\u003C/p>\u003Cul>\u003Cli>Will they even understand those reports?\u003C/li>\u003Cli>Will they clearly see the progress you’re making?\u003C/li>\u003Cli>Or ask for clarification every time the report lands in their inbox?\u003C/li>\u003C/ul>\u003Cp>And what if your client has 50 Facebook accounts you need to track and report on?  \u003C/p>\u003Cp>It can become overwhelming for both your team and your clients. \u003C/p>\u003Cp>We asked 3 agency experts:\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/petermurphylewis/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>Peter Murphy Lewis\u003C/strong>\u003C/a>, CEO @ \u003Ca href=\"https://strategicpete.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Strategic Pete\u003C/a>\u003Cbr>\u003Ca href=\"https://www.linkedin.com/in/iryna-melnyk94/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>Iryna Melnyk\u003C/strong>\u003C/a>, Marketing Consultant @ \u003Ca href=\"https://joseangelostudios.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Jose Angelo Studios\u003C/a>\u003Cbr>\u003Ca href=\"https://www.linkedin.com/in/kyle-morris0123/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>Kyle Morris\u003C/strong>\u003C/a>, CEO @ \u003Ca href=\"https://lawturbo.com/\" target=\"_blank\" rel=\"noopener noreferrer\">LawTurbo\u003C/a>\u003C/p>\u003Cp>… these questions and compiled their insights in this article.\u003C/p>\u003Cp>Plus, we'll also share two resources: a free Google Sheets template for Facebook analytics reporting and Whatagraph's Facebook report template.\u003C/p>\u003Cp>Let's dig in.\u003C/p>\u003Ch2>How to Build Facebook Analytics Reports Your Clients Will Love\u003C/h2>\u003Cp>Talking to marketing agency leaders, we’ve heard many times that clients don’t pay much attention to the reports they get.\u003C/p>\u003Cp>After all, they only care about results, right?\u003C/p>\u003Cp>This is true, but \u003Cstrong>keeping your clients engaged with reports\u003C/strong> has many benefits.\u003C/p>\u003Cp>Let’s mention a few:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Lower churn\u003C/strong>: Engaged clients are less likely to shop around for other agencies, especially if they see value in your work. \u003C/li>\u003Cli>\u003Cstrong>More informed decision-making\u003C/strong>: When clients understand the reason why, they are more likely to approve budget adjustments and strategies that you recommend.\u003C/li>\u003Cli>\u003Cstrong>Tighter collaboration\u003C/strong>: Clients who participate actively are more likely to share their feedback or preferences, which leads to increased satisfaction.  \u003C/li>\u003C/ul>\u003Cp>So, how do you create Facebook marketing reports that will swipe them off their feet?\u003C/p>\u003Cp>Let’s start with the simplest tip—choose what you put there.\u003C/p>\u003Ch3>1. Use KPIs that Matter to Clients\u003C/h3>\u003Cp>Every client will have different goals and different KPIs tied to those goals. \u003C/p>\u003Cp>It makes no sense to overwhelm them with data they don’t care about, like this:\u003C/p>\u003Cp style=\"text-align:right;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_insights_2e44ca58ca.png\" alt=\"facebook_insights.png\">\u003Cbr>\u003Ci>Facebook Insights report: So many tabs, so much data.\u003C/i>\u003C/p>\u003Cp>For example, \u003Cstrong>Kyle Morris\u003C/strong>, CEO of LawTurbo, a digital marketing agency specialising in the legal market, says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>\u003Ci>We structure Facebook reports to focus on what matters most: leads and ROI. \u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>And explains which metrics their clients want to see:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>\u003Ci>For attorneys, conversions—such as form submissions, phone calls, or booked consultations—are the gold standard. We focus heavily on Cost per Lead (CPL), Conversion Rates, and overall Return on Ad Spend (ROAS).\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Engagement metrics like Clicks and Reach are always there, but Morris says they only provide context for how the campaigns drive actual results.\u003C/p>\u003Cp>In his words, lawyers care about one thing: leads that translate into cases: \u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>\u003Ci>This means we emphasize conversions and ROI in every report. We spotlight the campaigns that generated the most leads and provide insights into how their ad spend translated directly into client acquisition. By keeping the focus on tangible results, we build trust and show the value of their marketing investment.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>Iryna Melnyk\u003C/strong>, Marketing Consultant at Jose Angelo Studios, also structures every Facebook analytics report for clients depending on their goals:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>\u003Ci>For brands focused on building awareness, I’ll emphasize Reach, Impressions, and audience demographics. For those prioritizing engagement, I track Likes, Shares, Comments, and Click-through Rates.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>To her, the key is to align metrics with the clients’ objectives, so they see how their investment pays off: \u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>\u003Ci>Conversion-focused campaigns get a deeper look at ROI, Cost per Result, and Website Traffic generated through Facebook. \u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>Peter Murphy Lewis\u003C/strong>, CEO at Strategic Pete\u003Ci>, \u003C/i>also handpicks the metrics depending on the client's goals. Still, he says, these “core metrics” always provide valuable insights: \u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>\u003Ci>Engagement metrics in terms of likes, comments, shares, and saves that identify the resonance of the content among the audience; reach and impressions for visibility; and click-through rates (CTR) for ad and post efficacy.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>From there, everything depends on what you want to achieve with the campaign.\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>\u003Ci>In campaigns designed to drive revenue, I add in conversion metrics like leads or purchases to measure the return on investment. These are complemented by ad spend and ROAS metrics that provide a clear picture of cost efficiency, adds Lewis.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>After the money metrics, you can offer more insight into your client’s Facebook account performance: \u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>\u003Ci>Beyond these, I often include audience demographic breakdowns to refine targeting strategies. If a certain age group or location is driving better results, that data becomes actionable for future campaigns.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>2. Tell the Story of the Client’s Facebook Data\u003C/h3>\u003Cp>Once you’ve decided which KPIs to use in your report, you should structure your report in a way that tells a story. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/high_level_kpis_05412459c4.png\" alt=\"Facebook Analytics Report - Main KPs go first\">\u003C/p>\u003Cp>Start with high-level page insights and expand into more specific KPIs with comparison charts, audience distribution donuts or pies, breakdown tables, etc.\u003C/p>\u003Cp>Morris likes to break down his Facebook analysis reports into for key sections:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>\u003Ci>1) Executive summary highlighting the most critical metrics, 2) Detailed performance overview, 3) Campaign-specific breakdowns, and 4) Actionable recommendations. This structure ensures clients can quickly identify the success of their campaigns without getting bogged down by unnecessary data. \u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Lewis, on the other hand, likes to go with three sections headed by the Performance Summary. \u003C/p>\u003Cp>In this section, he puts top-level insights with very clear visuals, such as bar graphs or pie charts:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>\u003Ci>This section is designed to immediately answer the client's primary questions of \"How are we doing overall?\" and \"Are we improving?\" For example, showing month-over-month engagement growth through a chart helps clients see progress at a glance.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>The second section is Detailed Analysis, in which he breaks down campaign performance and audience demographics:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>\u003Ci>What it does is explain not just what transpired but why certain trends surfaced. For instance, a campaign may show a very high click-through rate yet poor conversions; I'll analyze the landing page experience to identify the problem.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>The good thing about Whatagraph reports is that you can slip in a note with actionable insights anywhere in the report. \u003C/p>\u003Cp>That’s a quick and easy way to point out a campaign’s success or areas for growth. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_report_87c5edefb3.png\" alt=\"Facebook Analytics Report - Explain the data that you present\">\u003Cbr>\u003Ci>(Btw. Whatagraph’s AI Summary makes it super-easy to grasp the high points of presented data.)\u003C/i>\u003C/p>\u003Cp>Lewis finalizes each report with Recommendations and Next Steps:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>\u003Ci>Clients don't just want to see results; they want to know what they should do. I provide specific, actionable insights, such as reallocating budget to video ads if those are outperforming static images. \u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>3. Keep the Reports Visually Engaging\u003C/h3>\u003Cp>So far, you selected the metrics you want to use and decided how to organize your report to tell a story. \u003C/p>\u003Cp>Now, it’s time to make your report visually appealing. \u003C/p>\u003Cp>Sure, Excel charts do the job, but there are a lot of things you can do to make your reports look professional and easier to read.\u003C/p>\u003Cp>The biggest change you can make is to \u003Ca href=\"https://whatagraph.com/blog/articles/facebook-analytics-tools\">choose a Facebook analytics tool\u003C/a> that has clean and sleek visuals out of the box. \u003C/p>\u003Cp>Still, when building a Facebook insights report for clients, the best advice is to stick to a minimalist layout. \u003C/p>\u003Cp>You can be tempted to fit more KPI widgets onto the page, but remember which ones matter the most.  \u003C/p>\u003Cp>Group the related data visually and avoid clutter by using plenty of white space. \u003C/p>\u003Cp>Charts and graphs are your best friends when showing trends. For example:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Bar graphs\u003C/strong> for campaign comparisons month-over-month \u003C/li>\u003Cli>\u003Cstrong>Pie charts\u003C/strong> for audience demographics\u003C/li>\u003Cli>\u003Cstrong>Line charts\u003C/strong> for performance trends over time or comparisons\u003C/li>\u003C/ul>\u003Cp>Even better if you highlight key data with different colors, like, for example, green for improvements and red for drops. This way, you can draw attention to important changes.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/custom_colors_b99a1f5db1.png\" alt=\"Facebook Analytics Report - White label your reports\">\u003Cbr>On Whatagraph, you can choose custom colors for every part of your visuals and even save your own schemes. \u003C/p>\u003Cp>You can use custom headers with subtle brand elements to make the report look more personalised. \u003C/p>\u003Cp>On Whatagraph, you can completely remove any mention of us as a software provider and use your agency’s or client’s logo on every report you make. \u003C/p>\u003Cp>You can also change every widget icon for a more personalised or engaging variant. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/change_widget_icon_839c9e7105.png\" alt=\"change_widget_icon.png\">\u003Cbr>Another way to add more visual interest to your reports is to highlight the best-performing Facebook posts using Whatagraph’s \u003Cstrong>media widget\u003C/strong>. \u003C/p>\u003Cp>Just pick whether you want a compact or expanded version and drop it on your report page. \u003C/p>\u003Cp>Select the metrics, dimensions, and other info you want to show, and you’re good to go. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/media_widget_6deca70401.gif\" alt=\"Facebook Analytics Report - Media widget in Whatagraph\">\u003C/p>\u003Cp>With media widgets, you can:\u003C/p>\u003Cul>\u003Cli>Present media and story engagement in a single board.\u003C/li>\u003Cli>Show thumbnails of each post to see what performs and what doesn’t.\u003C/li>\u003Cli>Resize the widget to show more thumbnails.\u003C/li>\u003C/ul>\u003Ch3>4. Automate Reports\u003C/h3>\u003Cp>One client will ask for a live dashboard they can check every time, even on mobile. \u003C/p>\u003Cp>Another will tell you they prefer static PDF reports they can file and present at monthly performance meetings. \u003C/p>\u003Cp>The best thing you can do?\u003C/p>\u003Cp>Choose a reporting solution that can do both without missing a beat. \u003C/p>\u003Cp>On Whatagraph, you can easily set up both report automation options: \u003C/p>\u003Cp>\u003Cstrong>Share a link to a live report\u003C/strong>: Clients can access it at any time. They can change the date range to see how the performance has changed over time and hover over graphs to get more data from specific points. \u003C/p>\u003Cp>\u003Cstrong>Schedule PDF report sending\u003C/strong>: Once you finish a report, set up an email schedule by the client’s preferences. \u003C/p>\u003Cp>Set a data range, time of day, time zone, and you're done. The client will get a fresh report in their inbox at the same time every time. \u003C/p>\u003Ch3>5. Keep the Reports Consistent\u003C/h3>\u003Cp>Use the consistent report format, structure, and terminology in every report you send.\u003C/p>\u003Cp>You may think that changing the report layout from time to time is good for keeping the readers engaged, but it will only confuse them.\u003C/p>\u003Cp>To avoid this, Lewis regularly uses report templates:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>\u003Ci>Consistency also matters—use the same report format every time so clients can quickly find and interpret what matters to them.\u003C/i>\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Apart from the library of pre-made templates, on Whatagraph you can save any report as a team template and use it whenever you want.\u003C/p>\u003Ch2>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif\" alt=\"Facebook Analytics Report - Save report as your own template\">\u003Cbr>How to Create a Facebook Report: Step-by-Step Guide\u003C/h2>\u003Cp>You can create a Facebook report in two ways:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Make a copy of \u003C/strong>\u003Ca href=\"https://docs.google.com/spreadsheets/d/1D_V3O7SscxOns9AE_L4mFRsVsFKojix9dZwhL5yWQIo/edit?gid=6866651#gid=6866651\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>this FREE Google Sheet\u003C/strong>\u003C/a> – this is free, but you won't get comprehensive cross-channel insights, and you'll need to spend a lot of time copying and pasting data points from Facebook Insights.\u003C/li>\u003Cli>\u003Cstrong>Follow the steps below to use Whatagraph\u003C/strong> – this is easy and fast since you don't need to do any manual work. Whatagraph collects, cleans, and visualizes your data automatically.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png\" alt=\"Facebook Analytics Report - Whatagraph's Facebook Report\">\u003C/p>\u003Ch3>Step 1: Connect all Your Data\u003C/h3>\u003Cp>Start by connecting the data from all the Facebook page accounts you’re using for a specific client.\u003C/p>\u003Cp>With Whatagraph, you don't need to stitch any spreadsheets. Instead, you can connect all your data in just a few clicks.\u003C/p>\u003Cp>Apart from Facebook, Whatagraph has \u003Ca href=\"https://whatagraph.com/integrations\">fully managed integrations\u003C/a> with popular social media platforms, SEO, PPC and other marketing tools:\u003C/p>\u003Cul>\u003Cli>Google Analytics 4\u003C/li>\u003Cli>Google Search Console\u003C/li>\u003Cli>Ahrefs\u003C/li>\u003Cli>Semrush\u003C/li>\u003Cli>Facebook Ads\u003C/li>\u003Cli>LinkedIn Ads\u003C/li>\u003Cli>Instagram\u003C/li>\u003Cli>YouTube\u003C/li>\u003Cli>Mailchimp\u003C/li>\u003Cli>CallRail\u003C/li>\u003Cli>Salesforce\u003C/li>\u003Cli>HubSpot\u003C/li>\u003C/ul>\u003Cp>And many others.\u003C/p>\u003Cp>These direct integrations are much more reliable than \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-connectors\">third-party connectors\u003C/a> that many other \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-reporting-software\">marketing reporting tools\u003C/a> use. Third-party connectors can slow down your online report or give you inaccurate data as they can refresh at different rates from one another.\u003C/p>\u003Cp>With Whatagraph, you can pull data from scattered sources right into your reports without missing a beat.\u003C/p>\u003Cp>The integrations are developed and maintained by our dedicated team of engineers, so once you connect your accounts, there’s nothing to update or re-connect on your part.\u003C/p>\u003Cp>How to do it:\u003C/p>\u003Cul>\u003Cli>Open Whatagraph, go to Data Sources and select the marketing platforms you need.\u003C/li>\u003Cli>Follow the on-screen instructions to provide the necessary credentials and connect each source.\u003C/li>\u003Cli>Once connected, Whatagraph will automatically pull in the latest data and update it automatically.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png\" alt=\"Facebook Analytics Report - Connect your data\">\u003C/p>\u003Cp>This way, you get:\u003C/p>\u003Cp>✅  A centralized view of all your performance metrics across platforms and tools.\u003C/p>\u003Cp>✅  Accurate and relevant data in every report you send.\u003C/p>\u003Ch3>Step 2: Choose a Report Template or Start From Scratch\u003C/h3>\u003Cp>You can create your Facebook analytics report from scratch and structure it just as you want.\u003C/p>\u003Cp>Still, having a template to start with saves a lot of time, especially if you need to report to several clients or stakeholders regularly.\u003C/p>\u003Cp>Whatagraph offers pre-made digital marketing report templates that you can customize for each client.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/create_from_template_8ebd0c2ec5.gif\" alt=\"Facebook Analytics Report - Start from a template in Whatagraph\">\u003C/p>\u003Cp>The template is your starting point. From there, you can pick the metrics and add sections that best present your campaign’s results.\u003C/p>\u003Cp>How to do it:\u003C/p>\u003Cul>\u003Cli>Go to the Templates section in Whatagraph.\u003C/li>\u003Cli>Choose the \u003Ca href=\"https://whatagraph.com/templates/facebook-analytics-report\">Facebook report template\u003C/a>.\u003C/li>\u003Cli>Alternatively, select Create New Report to build a report from scratch, choosing only the widgets and metrics that you need.\u003C/li>\u003C/ul>\u003Cp>The result:\u003C/p>\u003Cp>✅  Faster report building for multiple campaigns and stakeholders.\u003C/p>\u003Cp>✅  You can tailor each report for a specific campaign by highlighting the most relevant data.\u003C/p>\u003Cp>But, when it comes to tailoring, the next step is crucial.\u003C/p>\u003Ch3>Step 3: Customize the Report for a Specific Client\u003C/h3>\u003Cp>On Whatagraph, you can quickly customize any report template to a client's specifications. Once you find a template that is the closest match to your needs, you can start tailoring it.\u003C/p>\u003Cp>Let's recap quickly:\u003C/p>\u003Cp>✅ \u003Cstrong>Connect the data sources\u003C/strong>: You can load a template with just one source connected, but now you need to add other sources that hold your campaign data.\u003C/p>\u003Cp>✅ \u003Cstrong>Customize metrics and widgets\u003C/strong>: Check out the metrics already included in the template and decide if you need to remove some of them so the clients can really focus just on the important ones.\u003C/p>\u003Cp>✅ \u003Cstrong>Choose the appropriate visuals\u003C/strong>: Whatagraph has different chart options, such as line charts, bar graphs, funnels, and pie charts. If your client prefers a bar chart to a pie chart for a specific metric — a piece of cake. Pick the bar chart widget and select the metrics and dimensions you want to see.\u003C/p>\u003Cp>✅ \u003Cstrong>Arrange the widgets for easy interpretation\u003C/strong>: Always put the key metrics, like Organic Reach or Reactions, at the top of your report, right next to the goals widget.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_analytics_report_12_29b79a4100.png\" alt=\"Facebook Analytics Report - Customize it to clients' preferences\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>Same metrics, different visuals. Choose the widget type that your clients prefer.\u003C/i>\u003C/p>\u003Cp>You can also create custom charts and save them as template widgets.\u003C/p>\u003Ch3>Step 4. Organize Data for Actionable Insights\u003C/h3>\u003Cp>Let’s quickly sum up what we have done so far:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Connect scattered sources\u003C/strong> - Done ✅\u003C/li>\u003Cli>\u003Cstrong>Pick a template\u003C/strong> - Done ✅\u003C/li>\u003Cli>\u003Cstrong>Tweak it for your campaign\u003C/strong> - Done ✅\u003C/li>\u003C/ul>\u003Cp>The problem is that actionable insights are still hidden under a heap of data.\u003C/p>\u003Cp>With Whatagraph, you can quickly sift through that data heap and pinpoint the reasons for high or low points in your campaign.\u003C/p>\u003Cp>Our \u003Ca href=\"https://whatagraph.com/organize\">Organize\u003C/a> feature helps you make sense out of scattered data by creating:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Custom metrics\u003C/strong>: Unify and change the names of different metrics permanently in your report or create a new metric using a simple formula.\u003C/li>\u003Cli>\u003Cstrong>Custom dimensions\u003C/strong>: Unify names of different cross-channel dimensions and group data points from different sources.\u003C/li>\u003Cli>\u003Cstrong>Data blending\u003C/strong>: Great for \u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-how-to-create-and-use-data-blends\" target=\"_blank\" rel=\"noopener noreferrer\">combining different sources together\u003C/a> into one unified data source for getting quicker insights and keeping your dashboard neat.\u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=AUCHztiwV4Y\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/AUCHztiwV4Y\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>All these features are 100% code-free and can help you cut through the clutter and uncover hidden actionable insights.\u003C/p>\u003Cp>Thanks to recently launched \u003Ca href=\"https://whatagraph.com/performance-monitoring\">Performance Monitoring\u003C/a>, you can get actionable insights from your data even faster.\u003C/p>\u003Cp>You can create:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Source groups\u003C/strong>: Group 100s of scattered data sources into a unified group in seconds.\u003C/li>\u003Cli>\u003Cstrong>Custom tags\u003C/strong>: Add \u003Ca href=\"https://www.youtube.com/watch?v=2q7DOwIJv-4\" target=\"_blank\" rel=\"noopener noreferrer\">custom tags\u003C/a> to your data and filter it by client, business type, location, Account Manager, etc.\u003C/li>\u003Cli>\u003Cstrong>Overview\u003C/strong>: Visualize your key metrics in one view and easily spot performance trends.\u003C/li>\u003C/ul>\u003Ch3>Step 5. White-Label the Report with Client Branding\u003C/h3>\u003Cp>Whatagraph has everything you need to deliver a professional experience with every Facebook page analytics report you share with your clients.\u003C/p>\u003Cp>You can:\u003C/p>\u003Cul>\u003Cli>Upload your logo or your client’s logo.\u003C/li>\u003Cli>Create custom color schemes.\u003C/li>\u003Cli>Add footer and header texts.\u003C/li>\u003Cli>Create custom domains to host and share your reports.\u003C/li>\u003Cli>Change the icons and colors of your widgets.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/custom_themes_8c7fa167c5.png\" alt=\"Facebook Analytics Report - Custom themes for all reports\">\u003C/p>\u003Cp>You can create a global theme for your agency or create multiple themes on the report and even at the widget level.\u003C/p>\u003Cp>You can also share your \u003Ca href=\"https://whatagraph.com/white-label\">white-label reports\u003C/a> on a custom domain and hide any ties to Whatagraph as the software provider.  \u003C/p>\u003Ch3>Step 6. Automate How You Share Your Report\u003C/h3>\u003Cp>The last step is to share your reports with your clients or stakeholders.\u003C/p>\u003Cp>You can do this on Whatagraph in three main ways:\u003C/p>\u003Cul>\u003Cli>Share password-protected links to a live report.\u003C/li>\u003Cli>Send reports as automated emails on a regular timetable (e.g. every week, month, …).\u003C/li>\u003C/ul>\u003Cp>Export as Excel or CSV files.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/automate_516e123a66.png\" alt=\"Facebook Analytics Reports - Automate report sending\">\u003C/p>\u003Ch2>How to Structure a Facebook Analytics Report\u003C/h2>\u003Cp>Here are the 5 sections of a Facebook analytics report that no marketing professional will skip.\u003C/p>\u003Ch3>1. Executive Overview\u003C/h3>\u003Cp>This section shows the overall Facebook page performance and trends without diving into details. \u003C/p>\u003Cp>It brings attention to key Facebook metrics like:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Followers \u003C/strong>— Number of people who opted to receive updates from you.\u003C/li>\u003Cli>\u003Cstrong>Total Reach\u003C/strong> — How many unique people saw the campaign. \u003C/li>\u003Cli>\u003Cstrong>Page Views \u003C/strong>— The number of times people viewed your Page's profile (including people who are logged into Facebook and those who aren't).\u003C/li>\u003C/ul>\u003Cp>The executive overview saves time for clients who don’t have to sift through the entire report to get the big picture. \u003C/p>\u003Cp>If the results are below expectations, you can investigate specific areas more closely. \u003C/p>\u003Cp>For example, if Post Reach has dropped by 15%, this section helps spot the trend immediately. \u003C/p>\u003Cp>From there, you can do an in-depth analysis of post creatives or audience targeting to find the cause. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/executive_28b4c5c185.png\" alt=\"Facebook Analytics Report - Executive summary\">\u003C/p>\u003Ch3>2. Facebook Audience Insights\u003C/h3>\u003Cp>The demographics section helps you understand who engages with your campaign. This is important for optimizing targeting and refining content. \u003C/p>\u003Cp>Key metrics to include:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Location\u003C/strong> – Where people who are most engaged with the campaign come from.\u003C/li>\u003Cli>\u003Cstrong>New Followers\u003C/strong> – Page followers gained or lost over time.\u003C/li>\u003Cli>\u003Cstrong>Returning vs. New Visitors\u003C/strong> – How many users engaged for the first time vs. repeat interactions.\u003C/li>\u003Cli>\u003Cstrong>Best Day for Engagement\u003C/strong> –  Days when users interacted most.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/audienc_fb81ff6d98.png\" alt=\"Facebook Analytics Report - Audience insights\">\u003C/p>\u003Cp>If you know your audience, you can improve targeting for the current and future campaigns. \u003C/p>\u003Cp>It also makes it easier to match content with the audience's preferences. \u003C/p>\u003Ch3>3. Engagement\u003C/h3>\u003Cp>Engagement is the best indicator of your content performance. It shows which page posts, formats, and creatives resonate with the audience. Metrics like Page Likes, Comments, and Shares give you more granularity in the overall engagement rate. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/engage_bc961db9a8.png\" alt=\"Facebook Analytics Report - Engagement section\">\u003C/p>\u003Cp>The most important engagement metrics to include:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Total Engagements\u003C/strong> – Sum of likes, shares, comments, and clicks.\u003C/li>\u003Cli>\u003Cstrong>Engagement Rate\u003C/strong> – (Engagements / Reach) x 100 – Measures content effectiveness.\u003C/li>\u003Cli>\u003Cstrong>Shares\u003C/strong> – How many times content was shared.\u003C/li>\u003Cli>\u003Cstrong>Comments\u003C/strong> – Helps measure audience involvement and discussion.\u003C/li>\u003Cli>\u003Cstrong>Reactions (Like, Love, Wow, etc.)\u003C/strong> – Shows audience sentiment toward content.\u003C/li>\u003Cli>\u003Cstrong>Post Clicks\u003C/strong> – Total number of times users clicked (links, images, or “See More”).\u003C/li>\u003C/ul>\u003Cp>For example, you can see whether videos, reels or static images work best.\u003C/p>\u003Cp>On the other hand, if a specific post underperforms, you can make adjustments in near real time. \u003C/p>\u003Ch3>4. Creative and Content Analysis  \u003C/h3>\u003Cp>This section helps clients understand \u003Cstrong>which visuals, messaging, and content types\u003C/strong> drive the most engagement and conversions. By analyzing creatives side-by-side, you can spot the top-performing formats and styles.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/conten_c71f4f16f9.png\" alt=\"Facebook Analytics Report - Content performance analysis\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>Whatagraph’s media widgets — a great way to bring the spotlight on your client’s post performance. \u003C/i>\u003C/p>\u003Ch3>5. Conclusions and Next Steps\u003C/h3>\u003Cp>After the Executive Overview, this is the section where most clients spend the most time. \u003C/p>\u003Cp>Busy CEOs will go straight for the takeaways. \u003C/p>\u003Cp>However, these actionable insights often take the most time to create.\u003C/p>\u003Cp>For example, if your client has 50 Facebook business pages, summarizing the next steps will probably take longer than developing a social media strategy. \u003C/p>\u003Cp>Luckily, Whatagraph makes writing summaries, wins, and recommendations a breeze.\u003C/p>\u003Cp>How?\u003C/p>\u003Cp>By using AI to analyze report data.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_summary_fb54232301.png\" alt=\"Facebook Analytics Report - AI summary in Whatagraph\">\u003C/p>\u003Cp>Instead of writing summaries yourself, you can generate \u003Ca href=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\" target=\"_blank\" rel=\"noopener noreferrer\">AI report summaries\u003C/a> and add them to your reports using our Text widget. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/conclu_558198139a.png\" alt=\"Facebook Analytics Report - AI-generated Summary and Recommendations in Whatagraph\">\u003C/p>\u003Cp>If needed, you can also edit the AI summary to add more granular insights or personal comments.    \u003C/p>\u003Cp>Want to learn more? \u003Ca href=\"https://whatagraph.com/book-a-call\">Book a call\u003C/a> and tell us exactly how we can help you.\u003C/p>","2025-01-31T10:16:39.644Z","2025-02-05T15:04:14.558Z","2025-01-31T11:21:28.443Z","2025-01-31",{"id":424,"name":425,"alternativeText":415,"caption":31,"width":426,"height":427,"formats":428,"hash":436,"ext":292,"mime":293,"size":437,"url":438,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":439,"updatedAt":440},13757,"facebook_analytics_report_1.png",1880,1058,{"thumbnail":429},{"ext":292,"url":430,"hash":431,"mime":293,"name":432,"path":31,"size":433,"width":434,"height":435},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Facebook_Analytics_Report_5782cb584c.png","thumbnail_Facebook_Analytics_Report_5782cb584c","thumbnail_Facebook_Analytics_Report.png",36.9,245,138,"Facebook_Analytics_Report_5782cb584c",256.35,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Facebook_Analytics_Report_5782cb584c.png","2025-01-31T10:14:51.048Z","2025-01-31T11:08:08.773Z",{"id":319,"title":442,"slug":443,"subheading":444,"createdAt":445,"updatedAt":446,"publishedAt":447},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2025-06-04T14:37:57.786Z","2023-05-18T13:29:41.243Z",[449,453],{"id":101,"tagName":450,"slug":451,"createdAt":452,"updatedAt":452},"Marketing reporting","marketing-reporting","2024-09-02T08:06:24.659Z",{"id":50,"tagName":454,"slug":455,"createdAt":456,"updatedAt":457},"Social media","social-media","2023-04-25T13:06:01.429Z","2024-09-02T08:13:33.037Z",{"id":459,"name":460,"about":461,"email":462,"createdAt":463,"updatedAt":464,"publishedAt":465,"slug":466,"linkedin_url":467,"avatar":468},131,"Nikola Gemes","Nikola is a content marketer at Whatagraph with extensive writing experience in SaaS and tech niches. With a background in content management apps and composable architectures, it's his job to educate readers about the latest developments in the world of marketing data, data warehousing, headless architectures, and federated content platforms.","nikola.g@whatagraph.com","2023-01-20T11:02:48.617Z","2023-08-22T15:37:25.199Z","2023-01-20T11:02:48.616Z","nikola-gemes","https://www.linkedin.com/in/nikola-gemeš-6175ba157/",{"id":469,"name":470,"alternativeText":31,"caption":31,"width":471,"height":472,"formats":473,"hash":483,"ext":475,"mime":478,"size":484,"url":485,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":486,"updatedAt":486},9564,"Nikola Gemeš.jpg",2028,2048,{"thumbnail":474},{"ext":475,"url":476,"hash":477,"mime":478,"name":479,"path":31,"size":480,"width":481,"height":482},".jpg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Nikola_Gemes_4ff74c0a62.jpg","thumbnail_Nikola_Gemes_4ff74c0a62","image/jpeg","thumbnail_Nikola Gemeš.jpg",4.01,154,156,"Nikola_Gemes_4ff74c0a62",463.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Nikola_Gemes_4ff74c0a62.jpg","2023-02-14T12:19:50.923Z",{"id":488,"metaTitle":415,"metaDescription":489,"addNoIndex":15,"canonicalURL":31,"metaImage":490},1895,"Learn how to create detailed Facebook analytics reports in a few easy steps. Turn Facebook data into actionable insights and help engage your audience.",{"id":424,"name":425,"alternativeText":415,"caption":31,"width":426,"height":427,"formats":491,"hash":436,"ext":292,"mime":293,"size":437,"url":438,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":439,"updatedAt":440},{"thumbnail":492},{"ext":292,"url":430,"hash":431,"mime":293,"name":432,"path":31,"size":433,"width":434,"height":435},"\u003Cp>Sure, you can always export the Facebook Analytics report from the Meta Business Suite and mail it to your clients.\u003C/p>\u003Cp>But at the end of the day,\u003C/p>\u003Cul>\u003Cli>Will they even understand those reports?\u003C/li>\u003Cli>Will they clearly see the progress you’re making?\u003C/li>\u003Cli>Or ask for clarification every time the report lands in their inbox?\u003C/li>\u003C/ul>\u003Cp>And what if your client has 50 Facebook accounts you need to track and report on?  \u003C/p>\u003Cp>It can become overwhelming for both your team and your clients. \u003C/p>\u003Cp>We asked 3 agency experts:\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/petermurphylewis/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>Peter Murphy Lewis\u003C/strong>\u003C/a>, CEO @ \u003Ca href=\"https://strategicpete.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Strategic Pete\u003C/a>\u003Cbr>\u003Ca href=\"https://www.linkedin.com/in/iryna-melnyk94/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>Iryna Melnyk\u003C/strong>\u003C/a>, Marketing Consultant @ \u003Ca href=\"https://joseangelostudios.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Jose Angelo Studios\u003C/a>\u003Cbr>\u003Ca href=\"https://www.linkedin.com/in/kyle-morris0123/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>Kyle Morris\u003C/strong>\u003C/a>, CEO @ \u003Ca href=\"https://lawturbo.com/\" target=\"_blank\" rel=\"noopener noreferrer\">LawTurbo\u003C/a>\u003C/p>\u003Cp>… these questions and compiled their insights in this article.\u003C/p>\u003Cp>Plus, we'll also share two resources: a free Google Sheets template for Facebook analytics reporting and Whatagraph's Facebook report template.\u003C/p>\u003Cp>Let's dig in.\u003C/p>\u003Ch2 id=\"how-to-build-facebook-analytics-reports-your-clients-will-love\">How to Build Facebook Analytics Reports Your Clients Will Love\u003C/h2>\u003Cp>Talking to marketing agency leaders, we’ve heard many times that clients don’t pay much attention to the reports they get.\u003C/p>\u003Cp>After all, they only care about results, right?\u003C/p>\u003Cp>This is true, but \u003Cstrong>keeping your clients engaged with reports\u003C/strong> has many benefits.\u003C/p>\u003Cp>Let’s mention a few:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Lower churn\u003C/strong>: Engaged clients are less likely to shop around for other agencies, especially if they see value in your work. \u003C/li>\u003Cli>\u003Cstrong>More informed decision-making\u003C/strong>: When clients understand the reason why, they are more likely to approve budget adjustments and strategies that you recommend.\u003C/li>\u003Cli>\u003Cstrong>Tighter collaboration\u003C/strong>: Clients who participate actively are more likely to share their feedback or preferences, which leads to increased satisfaction.  \u003C/li>\u003C/ul>\u003Cp>So, how do you create Facebook marketing reports that will swipe them off their feet?\u003C/p>\u003Cp>Let’s start with the simplest tip—choose what you put there.\u003C/p>\u003Ch3 id=\"use-kpis-that-matter-to-clients\">1. Use KPIs that Matter to Clients\u003C/h3>\u003Cp>Every client will have different goals and different KPIs tied to those goals. \u003C/p>\u003Cp>It makes no sense to overwhelm them with data they don’t care about, like this:\u003C/p>\u003Cp style=\"text-align:right;\">\u003Cimg src=\"https://media.whatagraph.com/facebook_insights_2e44ca58ca.png\" srcset=\"https://media.whatagraph.com/facebook_insights_2e44ca58ca.png?width=350 350w, https://media.whatagraph.com/facebook_insights_2e44ca58ca.png?width=700 700w, https://media.whatagraph.com/facebook_insights_2e44ca58ca.png?width=420 440w, https://media.whatagraph.com/facebook_insights_2e44ca58ca.png?width=840 880w, https://media.whatagraph.com/facebook_insights_2e44ca58ca.png?width=768 768w, https://media.whatagraph.com/facebook_insights_2e44ca58ca.png?width=1536 1536w, https://media.whatagraph.com/facebook_insights_2e44ca58ca.png?width=992 992w, https://media.whatagraph.com/facebook_insights_2e44ca58ca.png?width=1984 1984w, https://media.whatagraph.com/facebook_insights_2e44ca58ca.png?width=600 1200w, https://media.whatagraph.com/facebook_insights_2e44ca58ca.png?width=1200 2400w, https://media.whatagraph.com/facebook_insights_2e44ca58ca.png?width=720 1440w, https://media.whatagraph.com/facebook_insights_2e44ca58ca.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"facebook_insights.png\">\u003Cbr>\u003Ci>Facebook Insights report: So many tabs, so much data.\u003C/i>\u003C/p>\u003Cp>For example, \u003Cstrong>Kyle Morris\u003C/strong>, CEO of LawTurbo, a digital marketing agency specialising in the legal market, says:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>We structure Facebook reports to focus on what matters most: leads and ROI. \u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>And explains which metrics their clients want to see:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>For attorneys, conversions—such as form submissions, phone calls, or booked consultations—are the gold standard. We focus heavily on Cost per Lead (CPL), Conversion Rates, and overall Return on Ad Spend (ROAS).\u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Engagement metrics like Clicks and Reach are always there, but Morris says they only provide context for how the campaigns drive actual results.\u003C/p>\u003Cp>In his words, lawyers care about one thing: leads that translate into cases: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>This means we emphasize conversions and ROI in every report. We spotlight the campaigns that generated the most leads and provide insights into how their ad spend translated directly into client acquisition. By keeping the focus on tangible results, we build trust and show the value of their marketing investment.\u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Cstrong>Iryna Melnyk\u003C/strong>, Marketing Consultant at Jose Angelo Studios, also structures every Facebook analytics report for clients depending on their goals:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>For brands focused on building awareness, I’ll emphasize Reach, Impressions, and audience demographics. For those prioritizing engagement, I track Likes, Shares, Comments, and Click-through Rates.\u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>To her, the key is to align metrics with the clients’ objectives, so they see how their investment pays off: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>Conversion-focused campaigns get a deeper look at ROI, Cost per Result, and Website Traffic generated through Facebook. \u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Cstrong>Peter Murphy Lewis\u003C/strong>, CEO at Strategic Pete\u003Ci>, \u003C/i>also handpicks the metrics depending on the client's goals. Still, he says, these “core metrics” always provide valuable insights: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>Engagement metrics in terms of likes, comments, shares, and saves that identify the resonance of the content among the audience; reach and impressions for visibility; and click-through rates (CTR) for ad and post efficacy.\u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>From there, everything depends on what you want to achieve with the campaign.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>In campaigns designed to drive revenue, I add in conversion metrics like leads or purchases to measure the return on investment. These are complemented by ad spend and ROAS metrics that provide a clear picture of cost efficiency, adds Lewis.\u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>After the money metrics, you can offer more insight into your client’s Facebook account performance: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>Beyond these, I often include audience demographic breakdowns to refine targeting strategies. If a certain age group or location is driving better results, that data becomes actionable for future campaigns.\u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"tell-the-story-of-the-clients-facebook-data\">2. Tell the Story of the Client’s Facebook Data\u003C/h3>\u003Cp>Once you’ve decided which KPIs to use in your report, you should structure your report in a way that tells a story. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/high_level_kpis_05412459c4.png\" srcset=\"https://media.whatagraph.com/high_level_kpis_05412459c4.png?width=350 350w, https://media.whatagraph.com/high_level_kpis_05412459c4.png?width=700 700w, https://media.whatagraph.com/high_level_kpis_05412459c4.png?width=420 440w, https://media.whatagraph.com/high_level_kpis_05412459c4.png?width=840 880w, https://media.whatagraph.com/high_level_kpis_05412459c4.png?width=768 768w, https://media.whatagraph.com/high_level_kpis_05412459c4.png?width=1536 1536w, https://media.whatagraph.com/high_level_kpis_05412459c4.png?width=992 992w, https://media.whatagraph.com/high_level_kpis_05412459c4.png?width=1984 1984w, https://media.whatagraph.com/high_level_kpis_05412459c4.png?width=600 1200w, https://media.whatagraph.com/high_level_kpis_05412459c4.png?width=1200 2400w, https://media.whatagraph.com/high_level_kpis_05412459c4.png?width=720 1440w, https://media.whatagraph.com/high_level_kpis_05412459c4.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Main KPs go first\">\u003C/p>\u003Cp>Start with high-level page insights and expand into more specific KPIs with comparison charts, audience distribution donuts or pies, breakdown tables, etc.\u003C/p>\u003Cp>Morris likes to break down his Facebook analysis reports into for key sections:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>1) Executive summary highlighting the most critical metrics, 2) Detailed performance overview, 3) Campaign-specific breakdowns, and 4) Actionable recommendations. This structure ensures clients can quickly identify the success of their campaigns without getting bogged down by unnecessary data. \u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Lewis, on the other hand, likes to go with three sections headed by the Performance Summary. \u003C/p>\u003Cp>In this section, he puts top-level insights with very clear visuals, such as bar graphs or pie charts:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>This section is designed to immediately answer the client's primary questions of \"How are we doing overall?\" and \"Are we improving?\" For example, showing month-over-month engagement growth through a chart helps clients see progress at a glance.\u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>The second section is Detailed Analysis, in which he breaks down campaign performance and audience demographics:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>What it does is explain not just what transpired but why certain trends surfaced. For instance, a campaign may show a very high click-through rate yet poor conversions; I'll analyze the landing page experience to identify the problem.\u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>The good thing about Whatagraph reports is that you can slip in a note with actionable insights anywhere in the report. \u003C/p>\u003Cp>That’s a quick and easy way to point out a campaign’s success or areas for growth. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_report_87c5edefb3.png\" srcset=\"https://media.whatagraph.com/facebook_report_87c5edefb3.png?width=350 350w, https://media.whatagraph.com/facebook_report_87c5edefb3.png?width=700 700w, https://media.whatagraph.com/facebook_report_87c5edefb3.png?width=420 440w, https://media.whatagraph.com/facebook_report_87c5edefb3.png?width=840 880w, https://media.whatagraph.com/facebook_report_87c5edefb3.png?width=768 768w, https://media.whatagraph.com/facebook_report_87c5edefb3.png?width=1536 1536w, https://media.whatagraph.com/facebook_report_87c5edefb3.png?width=992 992w, https://media.whatagraph.com/facebook_report_87c5edefb3.png?width=1984 1984w, https://media.whatagraph.com/facebook_report_87c5edefb3.png?width=600 1200w, https://media.whatagraph.com/facebook_report_87c5edefb3.png?width=1200 2400w, https://media.whatagraph.com/facebook_report_87c5edefb3.png?width=720 1440w, https://media.whatagraph.com/facebook_report_87c5edefb3.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Explain the data that you present\">\u003Cbr>\u003Ci>(Btw. Whatagraph’s AI Summary makes it super-easy to grasp the high points of presented data.)\u003C/i>\u003C/p>\u003Cp>Lewis finalizes each report with Recommendations and Next Steps:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>Clients don't just want to see results; they want to know what they should do. I provide specific, actionable insights, such as reallocating budget to video ads if those are outperforming static images. \u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"keep-the-reports-visually-engaging\">3. Keep the Reports Visually Engaging\u003C/h3>\u003Cp>So far, you selected the metrics you want to use and decided how to organize your report to tell a story. \u003C/p>\u003Cp>Now, it’s time to make your report visually appealing. \u003C/p>\u003Cp>Sure, Excel charts do the job, but there are a lot of things you can do to make your reports look professional and easier to read.\u003C/p>\u003Cp>The biggest change you can make is to \u003Ca href=\"/blog/articles/facebook-analytics-tools\">choose a Facebook analytics tool\u003C/a> that has clean and sleek visuals out of the box. \u003C/p>\u003Cp>Still, when building a Facebook insights report for clients, the best advice is to stick to a minimalist layout. \u003C/p>\u003Cp>You can be tempted to fit more KPI widgets onto the page, but remember which ones matter the most.  \u003C/p>\u003Cp>Group the related data visually and avoid clutter by using plenty of white space. \u003C/p>\u003Cp>Charts and graphs are your best friends when showing trends. For example:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Bar graphs\u003C/strong> for campaign comparisons month-over-month \u003C/li>\u003Cli>\u003Cstrong>Pie charts\u003C/strong> for audience demographics\u003C/li>\u003Cli>\u003Cstrong>Line charts\u003C/strong> for performance trends over time or comparisons\u003C/li>\u003C/ul>\u003Cp>Even better if you highlight key data with different colors, like, for example, green for improvements and red for drops. This way, you can draw attention to important changes.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/custom_colors_b99a1f5db1.png\" srcset=\"https://media.whatagraph.com/custom_colors_b99a1f5db1.png?width=350 350w, https://media.whatagraph.com/custom_colors_b99a1f5db1.png?width=700 700w, https://media.whatagraph.com/custom_colors_b99a1f5db1.png?width=420 440w, https://media.whatagraph.com/custom_colors_b99a1f5db1.png?width=840 880w, https://media.whatagraph.com/custom_colors_b99a1f5db1.png?width=768 768w, https://media.whatagraph.com/custom_colors_b99a1f5db1.png?width=1536 1536w, https://media.whatagraph.com/custom_colors_b99a1f5db1.png?width=992 992w, https://media.whatagraph.com/custom_colors_b99a1f5db1.png?width=1984 1984w, https://media.whatagraph.com/custom_colors_b99a1f5db1.png?width=600 1200w, https://media.whatagraph.com/custom_colors_b99a1f5db1.png?width=1200 2400w, https://media.whatagraph.com/custom_colors_b99a1f5db1.png?width=720 1440w, https://media.whatagraph.com/custom_colors_b99a1f5db1.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - White label your reports\">\u003Cbr>On Whatagraph, you can choose custom colors for every part of your visuals and even save your own schemes. \u003C/p>\u003Cp>You can use custom headers with subtle brand elements to make the report look more personalised. \u003C/p>\u003Cp>On Whatagraph, you can completely remove any mention of us as a software provider and use your agency’s or client’s logo on every report you make. \u003C/p>\u003Cp>You can also change every widget icon for a more personalised or engaging variant. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/change_widget_icon_839c9e7105.png\" srcset=\"https://media.whatagraph.com/change_widget_icon_839c9e7105.png?width=350 350w, https://media.whatagraph.com/change_widget_icon_839c9e7105.png?width=700 700w, https://media.whatagraph.com/change_widget_icon_839c9e7105.png?width=420 440w, https://media.whatagraph.com/change_widget_icon_839c9e7105.png?width=840 880w, https://media.whatagraph.com/change_widget_icon_839c9e7105.png?width=768 768w, https://media.whatagraph.com/change_widget_icon_839c9e7105.png?width=1536 1536w, https://media.whatagraph.com/change_widget_icon_839c9e7105.png?width=992 992w, https://media.whatagraph.com/change_widget_icon_839c9e7105.png?width=1984 1984w, https://media.whatagraph.com/change_widget_icon_839c9e7105.png?width=600 1200w, https://media.whatagraph.com/change_widget_icon_839c9e7105.png?width=1200 2400w, https://media.whatagraph.com/change_widget_icon_839c9e7105.png?width=720 1440w, https://media.whatagraph.com/change_widget_icon_839c9e7105.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"change_widget_icon.png\">\u003Cbr>Another way to add more visual interest to your reports is to highlight the best-performing Facebook posts using Whatagraph’s \u003Cstrong>media widget\u003C/strong>. \u003C/p>\u003Cp>Just pick whether you want a compact or expanded version and drop it on your report page. \u003C/p>\u003Cp>Select the metrics, dimensions, and other info you want to show, and you’re good to go. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/media_widget_6deca70401.gif\" srcset=\"https://media.whatagraph.com/media_widget_6deca70401.gif?width=350 350w, https://media.whatagraph.com/media_widget_6deca70401.gif?width=700 700w, https://media.whatagraph.com/media_widget_6deca70401.gif?width=420 440w, https://media.whatagraph.com/media_widget_6deca70401.gif?width=840 880w, https://media.whatagraph.com/media_widget_6deca70401.gif?width=768 768w, https://media.whatagraph.com/media_widget_6deca70401.gif?width=1536 1536w, https://media.whatagraph.com/media_widget_6deca70401.gif?width=992 992w, https://media.whatagraph.com/media_widget_6deca70401.gif?width=1984 1984w, https://media.whatagraph.com/media_widget_6deca70401.gif?width=600 1200w, https://media.whatagraph.com/media_widget_6deca70401.gif?width=1200 2400w, https://media.whatagraph.com/media_widget_6deca70401.gif?width=720 1440w, https://media.whatagraph.com/media_widget_6deca70401.gif?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Media widget in Whatagraph\">\u003C/p>\u003Cp>With media widgets, you can:\u003C/p>\u003Cul>\u003Cli>Present media and story engagement in a single board.\u003C/li>\u003Cli>Show thumbnails of each post to see what performs and what doesn’t.\u003C/li>\u003Cli>Resize the widget to show more thumbnails.\u003C/li>\u003C/ul>\u003Ch3 id=\"automate-reports\">4. Automate Reports\u003C/h3>\u003Cp>One client will ask for a live dashboard they can check every time, even on mobile. \u003C/p>\u003Cp>Another will tell you they prefer static PDF reports they can file and present at monthly performance meetings. \u003C/p>\u003Cp>The best thing you can do?\u003C/p>\u003Cp>Choose a reporting solution that can do both without missing a beat. \u003C/p>\u003Cp>On Whatagraph, you can easily set up both report automation options: \u003C/p>\u003Cp>\u003Cstrong>Share a link to a live report\u003C/strong>: Clients can access it at any time. They can change the date range to see how the performance has changed over time and hover over graphs to get more data from specific points. \u003C/p>\u003Cp>\u003Cstrong>Schedule PDF report sending\u003C/strong>: Once you finish a report, set up an email schedule by the client’s preferences. \u003C/p>\u003Cp>Set a data range, time of day, time zone, and you're done. The client will get a fresh report in their inbox at the same time every time. \u003C/p>\u003Ch3 id=\"keep-the-reports-consistent\">5. Keep the Reports Consistent\u003C/h3>\u003Cp>Use the consistent report format, structure, and terminology in every report you send.\u003C/p>\u003Cp>You may think that changing the report layout from time to time is good for keeping the readers engaged, but it will only confuse them.\u003C/p>\u003Cp>To avoid this, Lewis regularly uses report templates:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>Consistency also matters—use the same report format every time so clients can quickly find and interpret what matters to them.\u003C/i>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Apart from the library of pre-made templates, on Whatagraph you can save any report as a team template and use it whenever you want.\u003C/p>\u003Ch2 id=\"how-to-create-a-facebook-report-step-by-step-guide\">\u003Cimg src=\"https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif\" srcset=\"https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif?width=350 350w, https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif?width=700 700w, https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif?width=420 440w, https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif?width=840 880w, https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif?width=768 768w, https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif?width=1536 1536w, https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif?width=992 992w, https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif?width=1984 1984w, https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif?width=600 1200w, https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif?width=1200 2400w, https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif?width=720 1440w, https://media.whatagraph.com/save_reports_as_a_template_cef1046f3a_15ee231b13.gif?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Save report as your own template\">\u003Cbr>How to Create a Facebook Report: Step-by-Step Guide\u003C/h2>\u003Cp>You can create a Facebook report in two ways:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Make a copy of \u003C/strong>\u003Ca href=\"https://docs.google.com/spreadsheets/d/1D_V3O7SscxOns9AE_L4mFRsVsFKojix9dZwhL5yWQIo/edit?gid=6866651#gid=6866651\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>this FREE Google Sheet\u003C/strong>\u003C/a> – this is free, but you won't get comprehensive cross-channel insights, and you'll need to spend a lot of time copying and pasting data points from Facebook Insights.\u003C/li>\u003Cli>\u003Cstrong>Follow the steps below to use Whatagraph\u003C/strong> – this is easy and fast since you don't need to do any manual work. Whatagraph collects, cleans, and visualizes your data automatically.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png\" srcset=\"https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png?width=350 350w, https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png?width=700 700w, https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png?width=420 440w, https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png?width=840 880w, https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png?width=768 768w, https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png?width=1536 1536w, https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png?width=992 992w, https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png?width=1984 1984w, https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png?width=600 1200w, https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png?width=1200 2400w, https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png?width=720 1440w, https://media.whatagraph.com/Facebook_Analytics_Report_Template_Hero_b38256467c.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Whatagraph's Facebook Report\">\u003C/p>\u003Ch3 id=\"step-1-connect-all-your-data\">Step 1: Connect all Your Data\u003C/h3>\u003Cp>Start by connecting the data from all the Facebook page accounts you’re using for a specific client.\u003C/p>\u003Cp>With Whatagraph, you don't need to stitch any spreadsheets. Instead, you can connect all your data in just a few clicks.\u003C/p>\u003Cp>Apart from Facebook, Whatagraph has \u003Ca href=\"/integrations\">fully managed integrations\u003C/a> with popular social media platforms, SEO, PPC and other marketing tools:\u003C/p>\u003Cul>\u003Cli>Google Analytics 4\u003C/li>\u003Cli>Google Search Console\u003C/li>\u003Cli>Ahrefs\u003C/li>\u003Cli>Semrush\u003C/li>\u003Cli>Facebook Ads\u003C/li>\u003Cli>LinkedIn Ads\u003C/li>\u003Cli>Instagram\u003C/li>\u003Cli>YouTube\u003C/li>\u003Cli>Mailchimp\u003C/li>\u003Cli>CallRail\u003C/li>\u003Cli>Salesforce\u003C/li>\u003Cli>HubSpot\u003C/li>\u003C/ul>\u003Cp>And many others.\u003C/p>\u003Cp>These direct integrations are much more reliable than \u003Ca href=\"/blog/articles/marketing-data-connectors\">third-party connectors\u003C/a> that many other \u003Ca href=\"/blog/articles/marketing-reporting-software\">marketing reporting tools\u003C/a> use. Third-party connectors can slow down your online report or give you inaccurate data as they can refresh at different rates from one another.\u003C/p>\u003Cp>With Whatagraph, you can pull data from scattered sources right into your reports without missing a beat.\u003C/p>\u003Cp>The integrations are developed and maintained by our dedicated team of engineers, so once you connect your accounts, there’s nothing to update or re-connect on your part.\u003C/p>\u003Cp>How to do it:\u003C/p>\u003Cul>\u003Cli>Open Whatagraph, go to Data Sources and select the marketing platforms you need.\u003C/li>\u003Cli>Follow the on-screen instructions to provide the necessary credentials and connect each source.\u003C/li>\u003Cli>Once connected, Whatagraph will automatically pull in the latest data and update it automatically.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png\" srcset=\"https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png?width=350 350w, https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png?width=700 700w, https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png?width=420 440w, https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png?width=840 880w, https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png?width=768 768w, https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png?width=1536 1536w, https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png?width=992 992w, https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png?width=1984 1984w, https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png?width=600 1200w, https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png?width=1200 2400w, https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png?width=720 1440w, https://media.whatagraph.com/Facebook_Page_KP_Is_and_Metrics_f8993846d1.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Connect your data\">\u003C/p>\u003Cp>This way, you get:\u003C/p>\u003Cp>✅  A centralized view of all your performance metrics across platforms and tools.\u003C/p>\u003Cp>✅  Accurate and relevant data in every report you send.\u003C/p>\u003Ch3 id=\"step-2-choose-a-report-template-or-start-from-scratch\">Step 2: Choose a Report Template or Start From Scratch\u003C/h3>\u003Cp>You can create your Facebook analytics report from scratch and structure it just as you want.\u003C/p>\u003Cp>Still, having a template to start with saves a lot of time, especially if you need to report to several clients or stakeholders regularly.\u003C/p>\u003Cp>Whatagraph offers pre-made digital marketing report templates that you can customize for each client.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif\" srcset=\"https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif?width=350 350w, https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif?width=700 700w, https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif?width=420 440w, https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif?width=840 880w, https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif?width=768 768w, https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif?width=1536 1536w, https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif?width=992 992w, https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif?width=1984 1984w, https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif?width=600 1200w, https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif?width=1200 2400w, https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif?width=720 1440w, https://media.whatagraph.com/create_from_template_8ebd0c2ec5.gif?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Start from a template in Whatagraph\">\u003C/p>\u003Cp>The template is your starting point. From there, you can pick the metrics and add sections that best present your campaign’s results.\u003C/p>\u003Cp>How to do it:\u003C/p>\u003Cul>\u003Cli>Go to the Templates section in Whatagraph.\u003C/li>\u003Cli>Choose the \u003Ca href=\"/templates/facebook-analytics-report\">Facebook report template\u003C/a>.\u003C/li>\u003Cli>Alternatively, select Create New Report to build a report from scratch, choosing only the widgets and metrics that you need.\u003C/li>\u003C/ul>\u003Cp>The result:\u003C/p>\u003Cp>✅  Faster report building for multiple campaigns and stakeholders.\u003C/p>\u003Cp>✅  You can tailor each report for a specific campaign by highlighting the most relevant data.\u003C/p>\u003Cp>But, when it comes to tailoring, the next step is crucial.\u003C/p>\u003Ch3 id=\"step-3-customize-the-report-for-a-specific-client\">Step 3: Customize the Report for a Specific Client\u003C/h3>\u003Cp>On Whatagraph, you can quickly customize any report template to a client's specifications. Once you find a template that is the closest match to your needs, you can start tailoring it.\u003C/p>\u003Cp>Let's recap quickly:\u003C/p>\u003Cp>✅ \u003Cstrong>Connect the data sources\u003C/strong>: You can load a template with just one source connected, but now you need to add other sources that hold your campaign data.\u003C/p>\u003Cp>✅ \u003Cstrong>Customize metrics and widgets\u003C/strong>: Check out the metrics already included in the template and decide if you need to remove some of them so the clients can really focus just on the important ones.\u003C/p>\u003Cp>✅ \u003Cstrong>Choose the appropriate visuals\u003C/strong>: Whatagraph has different chart options, such as line charts, bar graphs, funnels, and pie charts. If your client prefers a bar chart to a pie chart for a specific metric — a piece of cake. Pick the bar chart widget and select the metrics and dimensions you want to see.\u003C/p>\u003Cp>✅ \u003Cstrong>Arrange the widgets for easy interpretation\u003C/strong>: Always put the key metrics, like Organic Reach or Reactions, at the top of your report, right next to the goals widget.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png\" srcset=\"https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png?width=350 350w, https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png?width=700 700w, https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png?width=420 440w, https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png?width=840 880w, https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png?width=768 768w, https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png?width=1536 1536w, https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png?width=992 992w, https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png?width=1984 1984w, https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png?width=600 1200w, https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png?width=1200 2400w, https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png?width=720 1440w, https://media.whatagraph.com/facebook_analytics_report_12_29b79a4100.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Customize it to clients' preferences\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>Same metrics, different visuals. Choose the widget type that your clients prefer.\u003C/i>\u003C/p>\u003Cp>You can also create custom charts and save them as template widgets.\u003C/p>\u003Ch3 id=\"step-4-organize-data-for-actionable-insights\">Step 4. Organize Data for Actionable Insights\u003C/h3>\u003Cp>Let’s quickly sum up what we have done so far:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Connect scattered sources\u003C/strong> - Done ✅\u003C/li>\u003Cli>\u003Cstrong>Pick a template\u003C/strong> - Done ✅\u003C/li>\u003Cli>\u003Cstrong>Tweak it for your campaign\u003C/strong> - Done ✅\u003C/li>\u003C/ul>\u003Cp>The problem is that actionable insights are still hidden under a heap of data.\u003C/p>\u003Cp>With Whatagraph, you can quickly sift through that data heap and pinpoint the reasons for high or low points in your campaign.\u003C/p>\u003Cp>Our \u003Ca href=\"/organize\">Organize\u003C/a> feature helps you make sense out of scattered data by creating:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Custom metrics\u003C/strong>: Unify and change the names of different metrics permanently in your report or create a new metric using a simple formula.\u003C/li>\u003Cli>\u003Cstrong>Custom dimensions\u003C/strong>: Unify names of different cross-channel dimensions and group data points from different sources.\u003C/li>\u003Cli>\u003Cstrong>Data blending\u003C/strong>: Great for \u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-how-to-create-and-use-data-blends\"  rel=\"noopener noreferrer\">combining different sources together\u003C/a> into one unified data source for getting quicker insights and keeping your dashboard neat.\u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=AUCHztiwV4Y\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/AUCHztiwV4Y\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>All these features are 100% code-free and can help you cut through the clutter and uncover hidden actionable insights.\u003C/p>\u003Cp>Thanks to recently launched \u003Ca href=\"/performance-monitoring\">Performance Monitoring\u003C/a>, you can get actionable insights from your data even faster.\u003C/p>\u003Cp>You can create:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Source groups\u003C/strong>: Group 100s of scattered data sources into a unified group in seconds.\u003C/li>\u003Cli>\u003Cstrong>Custom tags\u003C/strong>: Add \u003Ca href=\"https://www.youtube.com/watch?v=2q7DOwIJv-4\" target=\"_blank\" rel=\"noopener noreferrer\">custom tags\u003C/a> to your data and filter it by client, business type, location, Account Manager, etc.\u003C/li>\u003Cli>\u003Cstrong>Overview\u003C/strong>: Visualize your key metrics in one view and easily spot performance trends.\u003C/li>\u003C/ul>\u003Ch3 id=\"step-5-white-label-the-report-with-client-branding\">Step 5. White-Label the Report with Client Branding\u003C/h3>\u003Cp>Whatagraph has everything you need to deliver a professional experience with every Facebook page analytics report you share with your clients.\u003C/p>\u003Cp>You can:\u003C/p>\u003Cul>\u003Cli>Upload your logo or your client’s logo.\u003C/li>\u003Cli>Create custom color schemes.\u003C/li>\u003Cli>Add footer and header texts.\u003C/li>\u003Cli>Create custom domains to host and share your reports.\u003C/li>\u003Cli>Change the icons and colors of your widgets.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/custom_themes_8c7fa167c5.png\" srcset=\"https://media.whatagraph.com/custom_themes_8c7fa167c5.png?width=350 350w, https://media.whatagraph.com/custom_themes_8c7fa167c5.png?width=700 700w, https://media.whatagraph.com/custom_themes_8c7fa167c5.png?width=420 440w, https://media.whatagraph.com/custom_themes_8c7fa167c5.png?width=840 880w, https://media.whatagraph.com/custom_themes_8c7fa167c5.png?width=768 768w, https://media.whatagraph.com/custom_themes_8c7fa167c5.png?width=1536 1536w, https://media.whatagraph.com/custom_themes_8c7fa167c5.png?width=992 992w, https://media.whatagraph.com/custom_themes_8c7fa167c5.png?width=1984 1984w, https://media.whatagraph.com/custom_themes_8c7fa167c5.png?width=600 1200w, https://media.whatagraph.com/custom_themes_8c7fa167c5.png?width=1200 2400w, https://media.whatagraph.com/custom_themes_8c7fa167c5.png?width=720 1440w, https://media.whatagraph.com/custom_themes_8c7fa167c5.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Custom themes for all reports\">\u003C/p>\u003Cp>You can create a global theme for your agency or create multiple themes on the report and even at the widget level.\u003C/p>\u003Cp>You can also share your \u003Ca href=\"/white-label\">white-label reports\u003C/a> on a custom domain and hide any ties to Whatagraph as the software provider.  \u003C/p>\u003Ch3 id=\"step-6-automate-how-you-share-your-report\">Step 6. Automate How You Share Your Report\u003C/h3>\u003Cp>The last step is to share your reports with your clients or stakeholders.\u003C/p>\u003Cp>You can do this on Whatagraph in three main ways:\u003C/p>\u003Cul>\u003Cli>Share password-protected links to a live report.\u003C/li>\u003Cli>Send reports as automated emails on a regular timetable (e.g. every week, month, …).\u003C/li>\u003C/ul>\u003Cp>Export as Excel or CSV files.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/automate_516e123a66.png\" srcset=\"https://media.whatagraph.com/automate_516e123a66.png?width=350 350w, https://media.whatagraph.com/automate_516e123a66.png?width=700 700w, https://media.whatagraph.com/automate_516e123a66.png?width=420 440w, https://media.whatagraph.com/automate_516e123a66.png?width=840 880w, https://media.whatagraph.com/automate_516e123a66.png?width=768 768w, https://media.whatagraph.com/automate_516e123a66.png?width=1536 1536w, https://media.whatagraph.com/automate_516e123a66.png?width=992 992w, https://media.whatagraph.com/automate_516e123a66.png?width=1984 1984w, https://media.whatagraph.com/automate_516e123a66.png?width=600 1200w, https://media.whatagraph.com/automate_516e123a66.png?width=1200 2400w, https://media.whatagraph.com/automate_516e123a66.png?width=720 1440w, https://media.whatagraph.com/automate_516e123a66.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Reports - Automate report sending\">\u003C/p>\u003Ch2 id=\"how-to-structure-a-facebook-analytics-report\">How to Structure a Facebook Analytics Report\u003C/h2>\u003Cp>Here are the 5 sections of a Facebook analytics report that no marketing professional will skip.\u003C/p>\u003Ch3 id=\"executive-overview\">1. Executive Overview\u003C/h3>\u003Cp>This section shows the overall Facebook page performance and trends without diving into details. \u003C/p>\u003Cp>It brings attention to key Facebook metrics like:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Followers \u003C/strong>— Number of people who opted to receive updates from you.\u003C/li>\u003Cli>\u003Cstrong>Total Reach\u003C/strong> — How many unique people saw the campaign. \u003C/li>\u003Cli>\u003Cstrong>Page Views \u003C/strong>— The number of times people viewed your Page's profile (including people who are logged into Facebook and those who aren't).\u003C/li>\u003C/ul>\u003Cp>The executive overview saves time for clients who don’t have to sift through the entire report to get the big picture. \u003C/p>\u003Cp>If the results are below expectations, you can investigate specific areas more closely. \u003C/p>\u003Cp>For example, if Post Reach has dropped by 15%, this section helps spot the trend immediately. \u003C/p>\u003Cp>From there, you can do an in-depth analysis of post creatives or audience targeting to find the cause. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/executive_28b4c5c185.png\" srcset=\"https://media.whatagraph.com/executive_28b4c5c185.png?width=350 350w, https://media.whatagraph.com/executive_28b4c5c185.png?width=700 700w, https://media.whatagraph.com/executive_28b4c5c185.png?width=420 440w, https://media.whatagraph.com/executive_28b4c5c185.png?width=840 880w, https://media.whatagraph.com/executive_28b4c5c185.png?width=768 768w, https://media.whatagraph.com/executive_28b4c5c185.png?width=1536 1536w, https://media.whatagraph.com/executive_28b4c5c185.png?width=992 992w, https://media.whatagraph.com/executive_28b4c5c185.png?width=1984 1984w, https://media.whatagraph.com/executive_28b4c5c185.png?width=600 1200w, https://media.whatagraph.com/executive_28b4c5c185.png?width=1200 2400w, https://media.whatagraph.com/executive_28b4c5c185.png?width=720 1440w, https://media.whatagraph.com/executive_28b4c5c185.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Executive summary\">\u003C/p>\u003Ch3 id=\"facebook-audience-insights\">2. Facebook Audience Insights\u003C/h3>\u003Cp>The demographics section helps you understand who engages with your campaign. This is important for optimizing targeting and refining content. \u003C/p>\u003Cp>Key metrics to include:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Location\u003C/strong> – Where people who are most engaged with the campaign come from.\u003C/li>\u003Cli>\u003Cstrong>New Followers\u003C/strong> – Page followers gained or lost over time.\u003C/li>\u003Cli>\u003Cstrong>Returning vs. New Visitors\u003C/strong> – How many users engaged for the first time vs. repeat interactions.\u003C/li>\u003Cli>\u003Cstrong>Best Day for Engagement\u003C/strong> –  Days when users interacted most.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/audienc_fb81ff6d98.png\" srcset=\"https://media.whatagraph.com/audienc_fb81ff6d98.png?width=350 350w, https://media.whatagraph.com/audienc_fb81ff6d98.png?width=700 700w, https://media.whatagraph.com/audienc_fb81ff6d98.png?width=420 440w, https://media.whatagraph.com/audienc_fb81ff6d98.png?width=840 880w, https://media.whatagraph.com/audienc_fb81ff6d98.png?width=768 768w, https://media.whatagraph.com/audienc_fb81ff6d98.png?width=1536 1536w, https://media.whatagraph.com/audienc_fb81ff6d98.png?width=992 992w, https://media.whatagraph.com/audienc_fb81ff6d98.png?width=1984 1984w, https://media.whatagraph.com/audienc_fb81ff6d98.png?width=600 1200w, https://media.whatagraph.com/audienc_fb81ff6d98.png?width=1200 2400w, https://media.whatagraph.com/audienc_fb81ff6d98.png?width=720 1440w, https://media.whatagraph.com/audienc_fb81ff6d98.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Audience insights\">\u003C/p>\u003Cp>If you know your audience, you can improve targeting for the current and future campaigns. \u003C/p>\u003Cp>It also makes it easier to match content with the audience's preferences. \u003C/p>\u003Ch3 id=\"engagement\">3. Engagement\u003C/h3>\u003Cp>Engagement is the best indicator of your content performance. It shows which page posts, formats, and creatives resonate with the audience. Metrics like Page Likes, Comments, and Shares give you more granularity in the overall engagement rate. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/engage_bc961db9a8.png\" srcset=\"https://media.whatagraph.com/engage_bc961db9a8.png?width=350 350w, https://media.whatagraph.com/engage_bc961db9a8.png?width=700 700w, https://media.whatagraph.com/engage_bc961db9a8.png?width=420 440w, https://media.whatagraph.com/engage_bc961db9a8.png?width=840 880w, https://media.whatagraph.com/engage_bc961db9a8.png?width=768 768w, https://media.whatagraph.com/engage_bc961db9a8.png?width=1536 1536w, https://media.whatagraph.com/engage_bc961db9a8.png?width=992 992w, https://media.whatagraph.com/engage_bc961db9a8.png?width=1984 1984w, https://media.whatagraph.com/engage_bc961db9a8.png?width=600 1200w, https://media.whatagraph.com/engage_bc961db9a8.png?width=1200 2400w, https://media.whatagraph.com/engage_bc961db9a8.png?width=720 1440w, https://media.whatagraph.com/engage_bc961db9a8.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Engagement section\">\u003C/p>\u003Cp>The most important engagement metrics to include:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Total Engagements\u003C/strong> – Sum of likes, shares, comments, and clicks.\u003C/li>\u003Cli>\u003Cstrong>Engagement Rate\u003C/strong> – (Engagements / Reach) x 100 – Measures content effectiveness.\u003C/li>\u003Cli>\u003Cstrong>Shares\u003C/strong> – How many times content was shared.\u003C/li>\u003Cli>\u003Cstrong>Comments\u003C/strong> – Helps measure audience involvement and discussion.\u003C/li>\u003Cli>\u003Cstrong>Reactions (Like, Love, Wow, etc.)\u003C/strong> – Shows audience sentiment toward content.\u003C/li>\u003Cli>\u003Cstrong>Post Clicks\u003C/strong> – Total number of times users clicked (links, images, or “See More”).\u003C/li>\u003C/ul>\u003Cp>For example, you can see whether videos, reels or static images work best.\u003C/p>\u003Cp>On the other hand, if a specific post underperforms, you can make adjustments in near real time. \u003C/p>\u003Ch3 id=\"creative-and-content-analysis-\">4. Creative and Content Analysis  \u003C/h3>\u003Cp>This section helps clients understand \u003Cstrong>which visuals, messaging, and content types\u003C/strong> drive the most engagement and conversions. By analyzing creatives side-by-side, you can spot the top-performing formats and styles.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/conten_c71f4f16f9.png\" srcset=\"https://media.whatagraph.com/conten_c71f4f16f9.png?width=350 350w, https://media.whatagraph.com/conten_c71f4f16f9.png?width=700 700w, https://media.whatagraph.com/conten_c71f4f16f9.png?width=420 440w, https://media.whatagraph.com/conten_c71f4f16f9.png?width=840 880w, https://media.whatagraph.com/conten_c71f4f16f9.png?width=768 768w, https://media.whatagraph.com/conten_c71f4f16f9.png?width=1536 1536w, https://media.whatagraph.com/conten_c71f4f16f9.png?width=992 992w, https://media.whatagraph.com/conten_c71f4f16f9.png?width=1984 1984w, https://media.whatagraph.com/conten_c71f4f16f9.png?width=600 1200w, https://media.whatagraph.com/conten_c71f4f16f9.png?width=1200 2400w, https://media.whatagraph.com/conten_c71f4f16f9.png?width=720 1440w, https://media.whatagraph.com/conten_c71f4f16f9.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - Content performance analysis\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>Whatagraph’s media widgets — a great way to bring the spotlight on your client’s post performance. \u003C/i>\u003C/p>\u003Ch3 id=\"conclusions-and-next-steps\">5. Conclusions and Next Steps\u003C/h3>\u003Cp>After the Executive Overview, this is the section where most clients spend the most time. \u003C/p>\u003Cp>Busy CEOs will go straight for the takeaways. \u003C/p>\u003Cp>However, these actionable insights often take the most time to create.\u003C/p>\u003Cp>For example, if your client has 50 Facebook business pages, summarizing the next steps will probably take longer than developing a social media strategy. \u003C/p>\u003Cp>Luckily, Whatagraph makes writing summaries, wins, and recommendations a breeze.\u003C/p>\u003Cp>How?\u003C/p>\u003Cp>By using AI to analyze report data.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/AI_summary_fb54232301.png\" srcset=\"https://media.whatagraph.com/AI_summary_fb54232301.png?width=350 350w, https://media.whatagraph.com/AI_summary_fb54232301.png?width=700 700w, https://media.whatagraph.com/AI_summary_fb54232301.png?width=420 440w, https://media.whatagraph.com/AI_summary_fb54232301.png?width=840 880w, https://media.whatagraph.com/AI_summary_fb54232301.png?width=768 768w, https://media.whatagraph.com/AI_summary_fb54232301.png?width=1536 1536w, https://media.whatagraph.com/AI_summary_fb54232301.png?width=992 992w, https://media.whatagraph.com/AI_summary_fb54232301.png?width=1984 1984w, https://media.whatagraph.com/AI_summary_fb54232301.png?width=600 1200w, https://media.whatagraph.com/AI_summary_fb54232301.png?width=1200 2400w, https://media.whatagraph.com/AI_summary_fb54232301.png?width=720 1440w, https://media.whatagraph.com/AI_summary_fb54232301.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - AI summary in Whatagraph\">\u003C/p>\u003Cp>Instead of writing summaries yourself, you can generate \u003Ca href=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\" target=\"_blank\" rel=\"noopener noreferrer\">AI report summaries\u003C/a> and add them to your reports using our Text widget. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/conclu_558198139a.png\" srcset=\"https://media.whatagraph.com/conclu_558198139a.png?width=350 350w, https://media.whatagraph.com/conclu_558198139a.png?width=700 700w, https://media.whatagraph.com/conclu_558198139a.png?width=420 440w, https://media.whatagraph.com/conclu_558198139a.png?width=840 880w, https://media.whatagraph.com/conclu_558198139a.png?width=768 768w, https://media.whatagraph.com/conclu_558198139a.png?width=1536 1536w, https://media.whatagraph.com/conclu_558198139a.png?width=992 992w, https://media.whatagraph.com/conclu_558198139a.png?width=1984 1984w, https://media.whatagraph.com/conclu_558198139a.png?width=600 1200w, https://media.whatagraph.com/conclu_558198139a.png?width=1200 2400w, https://media.whatagraph.com/conclu_558198139a.png?width=720 1440w, https://media.whatagraph.com/conclu_558198139a.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Analytics Report - AI-generated Summary and Recommendations in Whatagraph\">\u003C/p>\u003Cp>If needed, you can also edit the AI summary to add more granular insights or personal comments.    \u003C/p>\u003Cp>Want to learn more? \u003Ca href=\"/book-a-call\">Book a call\u003C/a> and tell us exactly how we can help you.\u003C/p>",[495,538,576,612,639,666],{"id":496,"dateReorder":497,"title":498,"slug":499,"summary":500,"body":501,"read_time":270,"createdAt":502,"updatedAt":503,"publishedAt":504,"errors":31,"table_of_contents":32,"cover_image":505,"author":522,"article_category":531},2361,"2025-09-09","Meet the Future of Marketing Intelligence: Whatagraph 3.0","whatagraph-3.0","\u003Cp>\u003Cspan style=\"color:#000000;\">Everyone expects marketers to be data scientists. \u003Ci>We don’t.\u003C/i>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">And we’re proving that with Whatagraph 3.0—the easiest marketing intelligence platform powered by AI that connects your data, cleans it, and delivers instant, accurate insights.\u003C/span>\u003C/p>","\u003Cp>Over the past 10 years of leading Whatagraph, I’ve talked to thousands of performance marketers, and one thing keeps coming up:\u003C/p>\u003Cp>Marketers are expected to do the job of a data scientist, even when they’re not.\u003C/p>\u003Cp>You’re expected to know how to:\u003C/p>\u003Cp>❌ set up connectors\u003C/p>\u003Cp>❌ troubleshoot ETL pipelines\u003C/p>\u003Cp>❌ clean data\u003C/p>\u003Cp>❌ build dashboards\u003C/p>\u003Cp>…all on top of actually running campaigns and delivering results.\u003C/p>\u003Cp>Even with all the “automated” reporting tools out there, this process is still manual and time-consuming, because you’re juggling a stack of disconnected tools: \u003C/p>\u003Cul>\u003Cli>Third-party connectors like \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics\u003C/a> or \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel\u003C/a> to pull the data\u003C/li>\u003Cli>Spreadsheets or \u003Ca href=\"https://whatagraph.com/reviews/looker-studio\">Looker Studio\u003C/a> to build the visuals\u003C/li>\u003Cli>Data warehouses like BigQuery to store the data\u003C/li>\u003C/ul>\u003Cp>And when one of these tools breaks—which it often does—you’re stuck fixing the issue yourself, or waiting around for different customer support teams.\u003C/p>\u003Cp>Even when everything\u003Ci> technically \u003C/i>works, there’s still a bigger issue: \u003Cstrong>can you actually trust the numbers?\u003C/strong>\u003C/p>\u003Cp>When data passes through five different tools before it hits a dashboard, it’s hard to feel confident in what you’re looking at. \u003C/p>\u003Cp>And if a client pushes back on a result, you’re left defending a system you didn’t build and can’t always validate.\u003C/p>\u003Cp>All this sounds…\u003Ci>overwhelming. \u003C/i>\u003C/p>\u003Cp>It’s about time this changes. And it is changing—with Whatagraph 3.0.\u003C/p>\u003Ch2>A journey back in time: the eras of marketing reporting\u003C/h2>\u003Cp>I’ve been leading Whatagraph since 2015, and within this decade I’ve noticed four distinct eras of how marketing reporting has evolved.\u003C/p>\u003Ch3>2010s: The Excel era\u003C/h3>\u003Cp>If you were running reports in the early 2010s, you probably remember the chaos. Data was pulled manually from ad platforms, copied into spreadsheets, and then stitched together column by column. It was slow, fragile, and full of errors. \u003C/p>\u003Ch3>2015: The connector era\u003C/h3>\u003Cp>Then came ETL tools like Supermetrics and Funnel. \u003C/p>\u003Cp>Finally, data could move automatically from platforms into warehouses or dashboards. It was progress, but it still wasn’t simple. \u003C/p>\u003Cp>Marketers had to learn schemas, tagging rules, and data transformations. Connectors broke, and setting things up required more technical skill than most teams had in-house.\u003C/p>\u003Ch3>2019: The drag-and-drop era\u003C/h3>\u003Cp>Next came self-serve BI dashboards. \u003C/p>\u003Cp>Tools like Looker Studio promised that marketers could “just drag and drop” their way to insights. \u003C/p>\u003Cp>And it was more user-friendly than coding or building dashboards yourself, but for complicated reports, you still needed a data scientist or analyst to step in. \u003C/p>\u003Ch3>Today: The instant intelligence era\u003C/h3>\u003Cp>With the rise of AI, marketers don’t need to wrangle with connectors, build reports, or unify campaign names manually anymore. \u003C/p>\u003Cp>AI does all this for you and all you need to do is ask the questions you want to know about your data and get back actionable insights instantly.\u003C/p>\u003Cp>This is what I call the era of “instant intelligence”.\u003C/p>\u003Cp>And this is exactly the era Whatagraph 3.0 is built for.\u003C/p>\u003Ch2>Meet Whatagraph 3.0: the future of marketing intelligence\u003C/h2>\u003Cp>We built Whatagraph 3.0 with one main goal in mind—to let marketers be marketers, instead of data scientists. \u003C/p>\u003Cp>Unlike legacy BI tools, third-party connectors, or data analyst-heavy workflows, Whatagraph takes care of all the heavy-lifting with AI so you can focus on what you do best. \u003C/p>\u003Cp>I recorded a walkthrough of what Whatagraph 3.0 is all about here:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=vqpYRKuqnpA\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/vqpYRKuqnpA\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>With Whatagraph 3.0, you get: \u003C/p>\u003Ch3>1. The easiest marketing intelligence platform built for marketers\u003C/h3>\u003Cp>Unlike complex business intelligence tools made for data teams, Whatagraph is designed specifically for performance marketers.\u003C/p>\u003Cp>Every feature matches how marketers think, work, and report—so you can focus on running campaigns, not building dashboards. \u003C/p>\u003Cp>You won’t need to know SQL, understand database structures, or even use report templates to visualize your data anymore.\u003C/p>\u003Cp>With \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, the lifeblood of Whatagraph 3.0, all you need to do is connect your data sources, and tell us what kind of report you want to build, and we’ll build it for you—in seconds. \u003C/p>\u003Cp>There are also example prompts available if you want something to get started with. \u003C/p>\u003Cp>Want to edit or add more widgets? The same concept applies—just type in a prompt within a specific report, and we’ll handle it for you. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Designed_for_marketers_DESKTOP_0090d0ede8.png\" alt=\"Marketing For Marketers - Dialog box asking what to create: Acquisition Overview, Conversion Goals, etc.\">When it comes to styling your reports, previously you’d have to manually adjust the settings. But now, you can simply: \u003C/p>\u003Cul>\u003Cli>Upload a screenshot of your brandbook \u003Cstrong>OR\u003C/strong>\u003C/li>\u003Cli>Type in a prompt (e.g. “Use the colors of the Batman movie”)\u003C/li>\u003C/ul>\u003Cp>And Whatagraph will automatically detect the font and colors and apply them to your report.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/brand_reports_in_seconds_desktop_0b3786396e.jpg\" alt=\"Brand Reports - Screenshot of a report creation interface showing revenue and branding options.\">\u003C/p>\u003Cp>With Whatagraph IQ+ (included in more advanced pricing plans), you can even get AI to create custom dimensions, blends, and metrics, again just by typing in prompts. \u003C/p>\u003Cp>And when writing out performance summaries manually takes a lot of time for marketers, on Whatagraph, you can just ask AI to write it out in the format you want—Summary, Wins, Issues, Recommendations, or Custom—and in 18 different languages. \u003C/p>\u003Cp>These summaries go directly in your report and are based on your data so there are no hallucinations. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Explain_performance_in_plain_language_dekstop_2_e5e80a6c63.jpg\" alt=\"Explain Performance In Plain Language - Dialog box with text editor displaying campaign summary.\">\u003C/p>\u003Cp>All of this means: \u003C/p>\u003Cp>✅ You can spend your time running campaigns and delivering results instead of babysitting data pipelines.\u003C/p>\u003Cp>✅ You don’t have to rely on analysts or IT to set up, maintain, or “fix” your reports.\u003C/p>\u003Cp>✅ You get a platform that’s intuitive enough for your whole team to use, without training sessions or steep learning curves.\u003C/p>\u003Cp>Lars Maat, Co-founder of Maatwerk Online is already reaping the benefits. The agency automates reporting for their 100+ client base using Whatagraph and AI and they’re saving 100 hours a month.\u003C/p>\u003Cp>He told us in \u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">this case study\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author]Lars Maat, Co-founder of Maatwerk Online[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>2. The fastest path from data to insights\u003C/h3>\u003Cp>Our mission at Whatagraph has always been to enable digital marketers to make decisions—fast.\u003C/p>\u003Cp>We’ve achieved this by automating the process of creating reports, but we’re elevating it even more with Whatagraph 3.0.\u003C/p>\u003Cp>Now, when you log into Whatagraph, you’ll be able to access the “Insights” space, which is an “out-of-the-box” report that shows you the key insights from specific channels (e.g. Facebook Ads) right away. This includes: \u003C/p>\u003Col>\u003Cli>Account health and performance\u003C/li>\u003Cli>Audience and ad sets\u003C/li>\u003Cli>Ad creatives\u003C/li>\u003Cli>Funnel and conversion path \u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_Insights_fff437ef8c.png\" alt=\"AI Insights - Dashboard interface with Facebook Ads insights, summary, and account performance.\">Plus, with \u003Ca href=\"https://help.whatagraph.com/en/articles/10357615-whatagraph-iq-chat-instant-data-insights-at-your-fingertips\">Whatagraph IQ Chat\u003C/a>, you can just ask a question in plain language about your data and it’ll give you accurate, succinct answers. \u003C/p>\u003Cp>For example:\u003C/p>\u003Cul>\u003Cli>“What are the highest-performing [campaigns / ads / products] in these [categories / cities / countries] during this [time range]?”\u003C/li>\u003Cli>“Show me spend vs. conversions across all paid channels this quarter.”\u003C/li>\u003Cli>“How is my ROAS trending across all paid channels this month compared to last month?”\u003C/li>\u003C/ul>\u003Cp>You also have the option to toggle this feature on for your clients so they can get quick answers about how the campaigns are going.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ask_anything_get_instant_answers_desktop_39c3fbc5c3.jpg\" alt=\"Ask Whatagarph IQ Anything and Get Instant Answers\">All of this means: \u003C/p>\u003Cp>✅ You make smart, data-driven decisions faster. \u003C/p>\u003Cp>✅ You’re well prepared to answer clients’ or your team’s ad-hoc questions.\u003C/p>\u003Cp>✅ Your data is safe and secure on one platform. You don’t need to upload your data to ChatGPT to get insights back.\u003C/p>\u003Cp>✅ You can fully trust the insights Whatagraph gives—no hallucinations—because they’re based on the data we’re pulling from source platforms. \u003C/p>\u003Ch3>3. The entire reporting stack in one place\u003C/h3>\u003Cp>One of the biggest frustrations I hear from marketers is how fragmented their reporting stack is. \u003C/p>\u003Cp>Data comes in from a dozen different platforms, gets pushed through connectors, exported into spreadsheets, cleaned manually, and then stitched together in dashboards. \u003C/p>\u003Cp>Every step adds room for errors, delays, and endless second-guessing.\u003C/p>\u003Cp>Whatagraph eliminates all these layers. Instead, you’ll get an all-in-one marketing intelligence platform where you can connect, clean, visualize, and analyze your data in one place. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png\" alt=\"Reporting Stack In One Place - A dashboard displaying marketing report with data and graphs.\">\u003C/p>\u003Cp>Here’s what that looks like:\u003C/p>\u003Col>\u003Cli>Bring data from \u003Ca href=\"https://whatagraph.com/integrations\">55+ marketing platforms\u003C/a> automatically via native, stable connectors.\u003C/li>\u003Cli>Easily organize your data—create custom blends, metrics, and dimensions using no-code workflows or AI.\u003C/li>\u003Cli>Ask AI to create reports by just telling it what you want it to build. Or use drag-and-drop widgets or \u003Ca href=\"https://whatagraph.com/templates\">ready-made templates\u003C/a> to build one from scratch.\u003C/li>\u003Cli>Customize reports in seconds by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.\u003C/li>\u003Cli>Analyze your data with granular filters and tags. Spot trends, compare performance, and \u003Ca href=\"https://whatagraph.com/performance-monitoring\">get actionable insights\u003C/a> from your data in seconds.\u003C/li>\u003Cli>Share reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to BigQuery data warehouse or \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">Looker Studio\u003C/a>.\u003C/li>\u003C/ol>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/cRRlzVRm6W8\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/cRRlzVRm6W8\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>This means:\u003C/p>\u003Cp>✅ You always work from one reliable source of truth instead of juggling disconnected tools.\u003C/p>\u003Cp>✅ You save hours every week by cutting out manual checks, fixes, and reconciliations.\u003C/p>\u003Cp>✅ You can fully trust the numbers you present to your team or clients—they’re pulled directly from source platforms and auto-updates every 30 minutes.\u003C/p>\u003Cp>In fact, Kim Strickland, Digital Marketing Specialist at Peak Seven agency, saved 63 hours a month and $9K+ for clients after she switched from a fragmented stack of Supermetrics and Looker Studio.\u003C/p>\u003Cp>She said in \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">this case study\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>With Looker Studio, everything was muddled, but Whatagraph has opened up transparency and communication. It allowed us to see clearly how our campaigns are performing and even pointed out the flaws in our data tracking systems. Whatagraph is now our Bible—both for our clients and team!\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>The good news doesn't end here.\u003C/p>\u003Ch2>A forever free tier for every marketer\u003C/h2>\u003Cp>For the first time, we’re introducing something new with Whatagraph 3.0: a forever free plan.\u003C/p>\u003Cp>That means you can get started with Whatagraph, connect your data, and build reports for free without a time limit, and without worrying about a trial expiring.\u003C/p>\u003Cp>Why? Because we believe every performance marketer deserves a way out of the old, broken reporting cycle. \u003C/p>\u003Cp>You shouldn’t have to act like a data scientist just to pull numbers together. You shouldn’t need five different tools just to tell a client what’s working.\u003C/p>\u003Cp>The forever free plan makes sure that anyone—whether you’re running reports for yourself or a hundred clients—can start using us, and stick with us \u003Ci>for life. \u003C/i>\u003C/p>\u003Cp>And when you’re ready to scale, Whatagraph 3.0 grows with you. From free all the way to enterprise, the goal stays the same: take the heavy lifting off your plate, so you can focus on the work that actually moves the needle.\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Sign up to Whatagraph 3.0 for free\u003C/a> and start using it right away. \u003Cbr> \u003C/p>\u003Cp>\u003Cbr> \u003C/p>","2025-09-09T06:49:20.732Z","2025-09-09T09:01:52.160Z","2025-09-09T08:44:53.845Z",{"id":506,"name":507,"alternativeText":508,"caption":31,"width":509,"height":510,"formats":511,"hash":517,"ext":292,"mime":293,"size":518,"url":519,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":520,"updatedAt":521},15415,"Whatagraph 3.0_dark (1).png","Whatagraph 3.0 - Dark background with white text, \"Whatagraph\" logo above tagline.",3048,1716,{"thumbnail":512},{"ext":292,"url":513,"hash":514,"mime":293,"name":515,"path":31,"size":516,"width":434,"height":435},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Whatagraph_3_0_dark_1_441fb4d5c7.png","thumbnail_Whatagraph_3_0_dark_1_441fb4d5c7","thumbnail_Whatagraph 3.0_dark (1).png",26.35,"Whatagraph_3_0_dark_1_441fb4d5c7",130.51,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_3_0_dark_1_441fb4d5c7.png","2025-09-09T06:21:06.791Z","2025-09-09T06:21:09.546Z",{"id":523,"name":524,"about":525,"email":31,"createdAt":526,"updatedAt":527,"publishedAt":528,"slug":529,"linkedin_url":530},135,"Justas Malinauskas","Justas is the CEO and Co-Founder of Whatagraph. Frustrated with inefficient reporting and data management processes when he was leading a digital marketing agency, he founded Whatagraph in 2015. His main mission? Empower marketers to make data-driven decisions, fast. Now, he leads a team of 60+ employees worldwide.","2024-10-16T10:27:54.171Z","2024-10-16T10:46:49.056Z","2024-10-16T10:46:49.009Z","justas-malinauskas","https://www.linkedin.com/in/justmalinauskas/",{"id":270,"title":532,"slug":533,"subheading":534,"createdAt":535,"updatedAt":536,"publishedAt":537},"Product news","product-news","The latest news and product updates","2023-05-16T15:42:50.435Z","2025-06-04T14:38:03.945Z","2023-05-18T13:29:38.364Z",{"id":539,"dateReorder":540,"title":541,"slug":542,"summary":543,"body":544,"read_time":270,"createdAt":545,"updatedAt":546,"publishedAt":547,"errors":548,"table_of_contents":32,"cover_image":549,"author":566,"article_category":575},1944,"2025-07-18","10 Best Marketing Dashboard Examples to Get Inspiration From","marketing-dashboard-examples","\u003Cp>\u003Cspan style=\"color:#000000;\">Looking for marketing dashboard examples that are actually useful?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here you’ll find 10 inspiring marketing dashboard examples—divided into categories, like social media, email marketing, white-label, and marketing KPIs.\u003C/span>\u003C/p>","\u003Cp>The problem with most marketing dashboards is that they’re filled with data, but they don’t tell a clear story. This leaves clients more confused than informed.\u003C/p>\u003Cp>The best marketing dashboards highlight the KPIs that truly matter, show trends over time, and explain what actionable steps clients can take next.\u003C/p>\u003Cp>In this article, I’ll show you the best examples of marketing dashboards. For each marketing dashboard, I’ll cover:\u003C/p>\u003Cp>1. What is it best for?\u003C/p>\u003Cp>2. What key metrics should you include?\u003C/p>\u003Cp>3. How to structure it?\u003C/p>\u003Cp>I’ll also share marketing dashboard templates and best practices collected from agency leaders and marketing experts.\u003C/p>\u003Cp>Let’s begin.\u003C/p>\u003Ch2>10 Marketing Dashboard Examples To Steal (+ Templates To Use) \u003C/h2>\u003Cp>Here’s a list of the digital marketing dashboard examples I’ll go through today:\u003C/p>\u003Col>\u003Cli>White-label dashboard \u003C/li>\u003Cli>Marketing KPI dashboard\u003C/li>\u003Cli>Digital marketing dashboard\u003C/li>\u003Cli>Small business dashboard\u003C/li>\u003Cli>Social media dashboard\u003C/li>\u003Cli>Email marketing dashboard\u003C/li>\u003Cli>e-Commerce marketing dashboard\u003C/li>\u003Cli>Google Ads dashboard\u003C/li>\u003Cli>Google Analytics dashboard\u003C/li>\u003Cli>Facebook Ads dashboard\u003C/li>\u003C/ol>\u003Cp>These marketing dashboards are meant to be used as inspiration, but Whatagraph gives you a shortcut for building dashboards—instantly.\u003C/p>\u003Cp>You can use \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> to create reports, color schemes, and widgets—all without any manual work.\u003C/p>\u003Cp>It works in three simple steps:\u003C/p>\u003Col>\u003Cli>Choose “Create with IQ” under New Report.\u003C/li>\u003Cli>Select your data sources\u003C/li>\u003Cli>Type in your prompt and explain what type of report you want to create. For example, a prompt could be, \u003Ci>“Create a cross-channel report highlighting the top channels and ad campaigns.”\u003C/i>\u003C/li>\u003C/ol>\u003Cp>And that’s literally it. Wait a few seconds and you’ll have a full report.\u003C/p>\u003Cp>See how it works in this video: \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=M49D5LQZdhg\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/M49D5LQZdhg\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch2>1. White Label Dashboard Example\u003C/h2>\u003Cp>A \u003Ca href=\"https://whatagraph.com/white-label-dashboard\">white-label dashboard\u003C/a> lets you fully customize the look and feel of your dashboards and reports. You can add your agency's name, logo, brand colors, text style, and more.\u003C/p>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Agencies with 10+ clients that want to match their clients' branding.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/White_labeled_marketing_dashboard_example_a49766611a.png\" alt=\"White Labeled Marketing Dashboard Example - Marketing dashboard with charts, key metrics, and performance indicators.\n\">\u003C/p>\u003Ch3>Key metrics to include:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Conversion rate:\u003C/strong> Identify the number of times users took a specific action, like signing up or making a purchase. \u003C/li>\u003Cli>\u003Cstrong>Impressions: \u003C/strong>Find out how often your ads are displayed to potential customers.\u003C/li>\u003Cli>\u003Cstrong>Sessions: \u003C/strong>See how many individual visits there are to your website.\u003C/li>\u003Cli>\u003Cstrong>Top performing ads: \u003C/strong>Find the best-performing ads from all of your channels.\u003C/li>\u003Cli>\u003Cstrong>Revenue: \u003C/strong>Important for understanding the total revenue from your marketing efforts.\u003C/li>\u003C/ul>\u003Ch3>How to structure it:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Branded visuals:\u003C/strong> Start by modifying your dashboard name and adding your logo. Add new color themes, branded subdomain, footer texts, comments, and more.\u003C/li>\u003Cli>\u003Cstrong>Performance overview:\u003C/strong> Show marketing goals reached, new followers, likes, sessions, and impressions across all channels.\u003C/li>\u003Cli>\u003Cstrong>Device breakdown: \u003C/strong>Break down performance by devices. Show if desktops, tablets, or mobile devices are bringing the most results.\u003C/li>\u003Cli>\u003Cstrong>Ad creative breakdown: \u003C/strong>Visually display the best-performing ad creatives. Show the engagement metrics, such as likes, shares, and comments.\u003C/li>\u003Cli>\u003Cstrong>Recommendations:\u003C/strong> Clients want to hear what’s working, what needs attention, and where to pivot. Add a section with actionable steps focusing on these factors.\u003C/li>\u003C/ul>\u003Cp>On the topic of structuring your white-label dashboard, this is what Odi Caspi, the founder of \u003Ca href=\"https://happyppc.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">Happy PPC\u003C/a>, recommended doing:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We’ll often include short notes or examples alongside metrics to demonstrate what they mean, highlight successes, or describe what actions we are taking where there are issues. It helps make reading the reports more reassuring for clients, rather than risk leaving anything open to interpretation.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>One “hack” for adding notes for metrics is using Whatagraph’s AI performance summaries.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=iSPwtS8DqGg\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/iSPwtS8DqGg\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Ask Whatagraph’s AI to summarize the available data. After this, you can simply add it to your Text Widget.\u003C/p>\u003Cp>You can always modify the text further to add a bit of a human touch.\u003C/p>\u003Ch2>2. Marketing KPI Dashboard Example\u003C/h2>\u003Cp>A \u003Ca href=\"https://whatagraph.com/metrics-dashboard\">marketing KPI dashboard\u003C/a> aggregates data from multiple sources, such as PPC, social media, and email—to show a 360-degree view of marketing performance.\u003C/p>\u003Cp>\u003Cstrong>Best for:\u003C/strong> A comprehensive snapshot of clients’ campaign performance across multiple channels.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_dashboard_example_71c60a4810.png\" alt=\"Marketing Dashboard Example - A dashboard showing performance and acquisition metrics with charts and tables.\">\u003C/p>\u003Ch3>Key metrics to include:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Conversion rate: \u003C/strong>Shows how effectively you’re able to get new users to take a specific action, like purchase.\u003C/li>\u003Cli>\u003Cstrong>Average order value:\u003C/strong> Important for understanding the average amount spent per transaction.\u003C/li>\u003Cli>\u003Cstrong>Website traffic and sources: \u003C/strong>Helps understand the effectiveness of different website traffic sources.\u003C/li>\u003Cli>\u003Cstrong>Leads by date: \u003C/strong>Tracks how many leads were generated over a specific time period.\u003C/li>\u003Cli>\u003Cstrong>Top performing ads: \u003C/strong>Useful for understanding what ads are performing the best.\u003C/li>\u003Cli>\u003Cstrong>Revenue\u003C/strong>: Key for determining if marketing campaigns are bringing in the necessary revenue.\u003C/li>\u003C/ul>\u003Ch3>How to structure it:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>KPI overview: \u003C/strong>Display the 3-5 main KPIs at the beginning. These can be the number of new users, average order value, item quantity, CTR, and more.\u003C/li>\u003Cli>\u003Cstrong>Monthly performance:\u003C/strong> Create a chart showing performance by month—the total spend, impressions, link clicks, ROAS, and more.\u003C/li>\u003Cli>\u003Cstrong>Campaign overview:\u003C/strong> List the top campaigns by new leads, impressions, CTR, bounce rate, and more.\u003C/li>\u003Cli>\u003Cstrong>Performance funnel overview: \u003C/strong>Display your sales funnel and each of its steps. Outline where improvements can be made and what needs further work.\u003C/li>\u003Cli>\u003Cstrong>Secondary KPIs: \u003C/strong>Show any secondary KPIs in simple graphs or charts. Like one \u003Ca href=\"https://www.reddit.com/r/BusinessIntelligence/comments/1ijsnmt/comment/mcn8u4b/\" target=\"_blank\" rel=\"noopener noreferrer\">Reddit user\u003C/a> said, you can go into deeper insights if your clients, marketing, or sales team requires that:\u003C/li>\u003C/ul>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>One thing our team wanted to know is where to invest marketing $$ to get more downloads. It is a simple question, but the answer is deeper than you might think. We need to combine product usage and retention data with the associated marketing channel that we acquired.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Recommendations: \u003C/strong>Suggest the next steps with simple bullet points. What’s working? What’s not? How can we improve our campaigns? \u003C/li>\u003C/ul>\u003Ch2>3. Digital Marketing Dashboard Example\u003C/h2>\u003Cp>\u003Ca href=\"https://whatagraph.com/digital-marketing-dashboard\">Digital marketing dashboards\u003C/a> pull performance data from all digital channels (e.g., website, social media, and email marketing) into one view. \u003C/p>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Understanding return on investment across channels, tracking performance goals, and identifying conversion trends over time.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/digital_channel_dashboard_example_08b01d0cfa.png\" alt=\"Digital Channel Dashboard Example - Dashboard with charts and metrics for organic traffic and Facebook ads.\">\u003C/p>\u003Ch3>Key metrics to include:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>New followers:\u003C/strong> A key metric for tracking audience growth.\u003C/li>\u003Cli>\u003Cstrong>Likes, comments, shares: \u003C/strong>Helps to measure engagement per marketing platform.\u003C/li>\u003Cli>\u003Cstrong>Return on ad spend (ROAS): \u003C/strong>Shows the revenue earned for every dollar spent.\u003C/li>\u003Cli>\u003Cstrong>Goal completions: \u003C/strong>Ideal metric for tracking the percentage of people who complete a specific action, such as signing up for a newsletter.\u003C/li>\u003Cli>\u003Cstrong>Website traffic sources: \u003C/strong>Helpful for understanding where users come from (paid, organic search, direct, etc.)\u003C/li>\u003C/ul>\u003Cp>Data accuracy is key to online marketing metrics. You’ll most likely pull data from multiple sources and want accurate cross-channel insights.\u003C/p>\u003Cp>This is what Odi from Happy PPC had to say about it:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>As a PPC agency, the accuracy of the data coming into the dashboard is critical; if the numbers aren’t reliable, then we cannot get accurate insights into how campaigns are performing. We also rely on real-time data syncing, having flexible filtering options, and the ability to pull information from multiple ad platforms into one report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>At Whatagraph, \u003Ca href=\"https://whatagraph.com/integrations\">our integrations\u003C/a> are fully managed, which means they’re more reliable than third-party connectors you’d get from different vendors.\u003C/p>\u003Cp>We also offer a 30-minute consistent data refresh rate across all data sources and blends—meaning your cross-channel insights are always up-to-date every 30 minutes. \u003C/p>\u003Ch3>How to structure it:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Performance overview:\u003C/strong> What are your clients’ or marketing teams' 3-5 key performance metrics? List them at the beginning of your digital marketing dashboard.\u003C/li>\u003Cli>\u003Cstrong>Traffic overview:\u003C/strong> Show which channels bring in the most traffic. Highlight direct, paid, referral, organic traffic, and more.\u003C/li>\u003Cli>\u003Cstrong>Cross-channel performance: \u003C/strong>Break down organic, paid ads, and email marketing performance side-by-side.\u003C/li>\u003Cli>\u003Cstrong>Conversion insights: \u003C/strong>Create a chart showing the number of conversions per day. This gives a quick overview of how conversions are evolving overtime.\u003C/li>\u003Cli>\u003Cstrong>Custom filters: \u003C/strong>Make it possible for users to adjust the view by date, campaign, or region.\u003C/li>\u003C/ul>\u003Ch2>4. Small Business Dashboard Example\u003C/h2>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Small_business_dashboard_example_26e499f253.png\" alt=\"Small Business Dashboard Example - A dashboard showing total sessions, users, engagement rate, revenue, and recommendations.\n\">\u003C/figure>\u003Cp>A \u003Ca href=\"https://whatagraph.com/small-business-dashboard\">small business dashboard\u003C/a> is great for tracking how your business grows over time. It helps you identify trends, like which channels perform the best, so you can adapt.\u003C/p>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Tracking and visualizing high-level business metrics, like new leads, revenue, and total spent. \u003C/p>\u003Ch3>Key metrics to include:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>New leads:\u003C/strong> Tracks new customers gained daily, weekly, or monthly.\u003C/li>\u003Cli>\u003Cstrong>Revenue:\u003C/strong> The total revenue generated (can be overall, monthly, weekly, etc.)\u003C/li>\u003Cli>\u003Cstrong>Sessions over time: \u003C/strong>The number of site visits across days/weeks.\u003C/li>\u003Cli>\u003Cstrong>Total spent: \u003C/strong>Measures the total spent across all your campaigns.\u003C/li>\u003Cli>\u003Cstrong>Cost per conversion:\u003C/strong> Reveals how efficiently your campaigns generate purchases.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Small_business_dashboard_KP_Is_114a1c96b9.png\" alt=\"Small Business Dashboard KPIs - Dashboard showing sessions, new users, engagement rate, goal completions, leads, and revenue.\">\u003C/figure>\u003Ch3>How to structure it:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>KPI snapshot at the top: \u003C/strong>Highlight key metrics at the top—goal completions, new leads, revenue, and total spent.\u003C/li>\u003Cli>\u003Cstrong>Channel summary table: \u003C/strong>Summarize each marketing channel in one table for easy comparison.\u003C/li>\u003Cli>\u003Cstrong>Traffic overview: \u003C/strong>Display how website sessions evolve over time. Spot traffic trends and keep on track with your traffic goals.\u003C/li>\u003Cli>\u003Cstrong>Audience overview:\u003C/strong> Dive into the audience demographics. Explain who your customers are, their interests, and the devices used.\u003C/li>\u003Cli>\u003Cstrong>Insights and next steps: \u003C/strong>Explain campaign insights and the next steps for improving the results.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Small_business_dashboard_insights_and_next_steps_bf1cc72d0b.png\" alt=\"Small Business Dashboard - Summary of website wins, issues, and recommendations.\">\u003C/p>\u003Ch2>5. Social Media Dashboard Example\u003C/h2>\u003Cp>A \u003Ca href=\"https://whatagraph.com/social-media-report-tool\">social media dashboard\u003C/a> lets you bring all of your social media data—Facebook, LinkedIn, TikTok, Instagram, and more—into one place. \u003C/p>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Blending similar metrics from all social media channels together to see the big picture of the performance.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_dashboard_example_07841316c7.png\" alt=\"Social Media Dashboard Example - A dashboard displaying social media performance metrics.\">\u003C/p>\u003Ch3>Key metrics to include:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Conversions by platform:\u003C/strong> Shows which channels drive the most results.\u003C/li>\u003Cli>\u003Cstrong>Click-through rate:\u003C/strong> Measures the new users who clicked on your ads or posts.\u003C/li>\u003Cli>\u003Cstrong>Likes, comments, shares:\u003C/strong> Helps understand how your social media posts perform.\u003C/li>\u003Cli>\u003Cstrong>Bounce rate:\u003C/strong> The number of people who leave immediately after clicking through.\u003C/li>\u003Cli>\u003Cstrong>Country activity: Which countries are bringing in the most clicks and conversions?\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Follower growth: New followers gained over time.\u003C/strong>\u003C/li>\u003C/ul>\u003Ch3>How to structure it:\u003C/h3>\u003Cp>Start with an overview, so clients can quickly see what’s going on in the social media campaigns.\u003C/p>\u003Cp>This is what Caleb Johnstone, the SEO Director at Paperstack, also recommended:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>I personalize the dashboard to ensure that I only add the most important metrics. I use simple explanations and do not use jargon.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Cross-channel campaign performance:\u003C/strong> Display how your campaigns are performing across all channels. Show conversion rate, new users, target progress, and total sessions.\u003C/li>\u003Cli>\u003Cstrong>Performance by channel: \u003C/strong>Divide each channel into its own section for deeper insights. Show each channels key metrics—for example total followers, clicks, likes, and comments for LinkedIn.\u003C/li>\u003Cli>\u003Cstrong>Actionable tips:\u003C/strong> Create a performance summary using AI and explain actionable steps you can take.\u003C/li>\u003C/ul>\u003Ch2>6. Email Marketing Dashboard Example\u003C/h2>\u003Cp>An \u003Ca href=\"https://whatagraph.com/templates/email-marketing-dashboard\">email marketing dashboard\u003C/a> gives you an overview of your most important email marketing metrics, like open rate, click-through rate, and bounce rate.\u003C/p>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Tracking and optimizing email campaigns and comparing the performance to other channels, like social media or PPC.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Email_marketing_dashboard_example_19bcebd80a.png\" alt=\"Email Marketing Dashboard Example - Dashboard with charts, graphs, funnels and data visualization cards.\">\u003C/p>\u003Ch3>Key metrics to include:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Transaction revenue:\u003C/strong> The total revenue generated. Important for tracking the effectiveness of your email campaigns.\u003C/li>\u003Cli>\u003Cstrong>Emails sent: \u003C/strong>Total emails sent across all email campaigns.\u003C/li>\u003Cli>\u003Cstrong>Open rate: \u003C/strong>Helpful for tracking the relevance of your preview texts and subject lines.\u003C/li>\u003Cli>\u003Cstrong>Reply rate: \u003C/strong>The percentage of people who replied to your email.\u003C/li>\u003Cli>\u003Cstrong>Bounce rate: \u003C/strong>Measures how many emails were not delivered.\u003C/li>\u003Cli>\u003Cstrong>Unsubscribe rate: \u003C/strong>The total number of people who opted out. An important metric for maintaining a good sender reputation.\u003C/li>\u003Cli>\u003Cstrong>CTR: \u003C/strong>The number of people who click through to your website/landing page after seeing your email.\u003C/li>\u003C/ul>\u003Ch3>How to structure it:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Performance summary:\u003C/strong> Transaction revenue, email campaign sales, conversion rate, and average order value are all key metrics to include here. According to \u003Ca href=\"https://www.reddit.com/r/BusinessIntelligence/comments/1ijsnmt/comment/mbs8g7x/\" target=\"_blank\" rel=\"noopener noreferrer\">this user\u003C/a>, focusing on key metrics is key for simplicity:\u003C/li>\u003C/ul>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Most stakeholders want answers, not the ability or time required to slice and dice data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Campaign table: \u003C/strong>Show the top email campaigns—ranked by the number of transactions, average order value, and transaction value.\u003C/li>\u003Cli>\u003Cstrong>Sales channel overview: \u003C/strong>Compare email marketing performance with paid ads, organic, referral, and other channels.\u003C/li>\u003Cli>\u003Cstrong>Acquisition overview:\u003C/strong> Create a table listing products and categories with the most sales from the email campaigns.\u003C/li>\u003C/ul>\u003Ch2>7. E-commerce Marketing Dashboard Example\u003C/h2>\u003Cp>No matter the ecommerce platform you use, an \u003Ca href=\"https://whatagraph.com/ecommerce-reporting-software\">ecommerce marketing dashboard\u003C/a> shows you real-time sales data across all marketing data sources. \u003C/p>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Ecommerce businesses that need to understand which products, channels, or campaigns drive most of the revenue.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ecommerce_dashboard_example_9e1d86e565.png\" alt=\"Ecommerce Dashboard Example - A dashboard displaying ecommerce monitoring reports with charts and tables.\">\u003C/p>\u003Ch3>Key metrics to include:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Total revenue:\u003C/strong> Tie your marketing campaigns directly to business outcomes.\u003C/li>\u003Cli>\u003Cstrong>Average order value: \u003C/strong>How much is the average customer spending in your store?\u003C/li>\u003Cli>\u003Cstrong>Amount spent: \u003C/strong>Helps understand if you’re staying within your marketing budget or not.\u003C/li>\u003Cli>\u003Cstrong>Website traffic: \u003C/strong>The number of new visitors from your marketing campaigns.\u003C/li>\u003Cli>\u003Cstrong>Item quantity:\u003C/strong> Do you have enough items in stock? The total item quantity helps to track that.\u003C/li>\u003Cli>\u003Cstrong>Customer lifetime value (LTV): \u003C/strong>A key metric for tracking the total revenue of your average customer.\u003C/li>\u003Cli>\u003Cstrong>Cart abandonment rate: \u003C/strong>An Indicator of how effective your cart and checkout process is.\u003C/li>\u003C/ul>\u003Ch3>How to structure it:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Campaign overview:\u003C/strong> Highlight revenue, average order value, amount spent, total revenue, and sales goals.\u003C/li>\u003Cli>\u003Cstrong>Revenue source overview:\u003C/strong> Clearly show the highest revenue sources—whether they’re paid ad, organic, or email campaigns.\u003C/li>\u003Cli>\u003Cstrong>Acquisition cost:\u003C/strong> Create a chart comparing ad cost and revenue over time.  \u003C/li>\u003Cli>\u003Cstrong>Product performance table: \u003C/strong>Create a table listing the products that bring the most revenue. Track the item quantity to make sure you have enough stock.\u003C/li>\u003Cli>\u003Cstrong>Ecommerce sales funnel:\u003C/strong> Visualize drop-off from sessions to checkout and transactions.\u003C/li>\u003Cli>\u003Cstrong>Audience performance:\u003C/strong> List the countries bringing the most conversions, sales by customer type, devices used, and hours when sales are highest.\u003C/li>\u003C/ul>\u003Ch2>8. Google Ads Dashboard Example\u003C/h2>\u003Cp>A \u003Ca href=\"https://whatagraph.com/templates/google-ads-report\">Google Ads dashboard\u003C/a> helps to track your Google Ads performance. You can combine Google Ads data with other channels, like TikTok or Meta Ads, to get a holistic view of the performance. \u003C/p>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Understanding the ROI of your Google Ads campaigns, the best-performing ad campaigns, and which parts of your marketing funnel are broken or working.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_ads_campaign_dashboard_example_9732aefeda.png\" alt=\"Google Ads Campaign Dashboard Example - A dashboard showing charts and metrics for a Google Ads campaign.\">\u003C/p>\u003Ch3>Key metrics to include:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Cost per click (CPC): \u003C/strong>How much are you paying for each click you get?\u003C/li>\u003Cli>\u003Cstrong>Clicks: \u003C/strong>How many people in total clicked on your ads?\u003C/li>\u003Cli>\u003Cstrong>Click-through rate (CTR): \u003C/strong>What percentage of people clicked through?\u003C/li>\u003Cli>\u003Cstrong>Return on ad spend (ROAS):\u003C/strong> How effectively are your Google Ads campaigns working?\u003C/li>\u003Cli>\u003Cstrong>Total spent:\u003C/strong> How much are you spending across all Google Ads campaigns?\u003C/li>\u003Cli>\u003Cstrong>Average order value: \u003C/strong>What is the average revenue per Google Ads customer?\u003C/li>\u003C/ul>\u003Ch3>How to structure it:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Performance overview: \u003C/strong>Show average CPC, conversion cost, ROAS, conversion funnel, CTR, and campaign cost.\u003C/li>\u003Cli>\u003Cstrong>Acquisition overview: \u003C/strong>Identify which keywords are bringing in the most conversions. Highlight each keyword's impressions, clicks, conversions, and CPC.\u003C/li>\u003Cli>\u003Cstrong>Recommendations: \u003C/strong>Summarize actionable steps based on your insights. Focus on boosting ROI, optimizing spend, and improving Google Ads effectiveness.\u003C/li>\u003C/ul>\u003Ch2>9. Google Analytics Dashboard Example\u003C/h2>\u003Cp>A \u003Ca href=\"https://whatagraph.com/google-analytics-4-dashboard\">Google Analytics dashboard\u003C/a> gives you deeper insights into your entire customer journey. It reveals who clicks on what, when they bounce, and why they convert (or don’t).\u003C/p>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Understanding user behavior and for better decision making on whether to double down or pivot your marketing strategy.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_analytics_4_dashboard_example_d66a2fdcff.png\" alt=\"Google Analytics 4 Dashboard Example - Dashboard showing metrics for sessions, conversions, and user engagement.\n\">\u003C/p>\u003Ch3>Key metrics to include:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>New users:\u003C/strong> Shows how many new users are interacting with your website.\u003C/li>\u003Cli>\u003Cstrong>Engagement rate: \u003C/strong>Helps to understand how actively users interact with your content.\u003C/li>\u003Cli>\u003Cstrong>Top campaigns:\u003C/strong> The top campaigns driving the most traffic to your website.\u003C/li>\u003Cli>\u003Cstrong>Conversions by source: \u003C/strong>Find the marketing channels (e.g., Facebook Ads, Google Ads, or Instagram) bringing the most conversions.\u003C/li>\u003Cli>\u003Cstrong>Conversions by country:\u003C/strong> What countries are responsible for the most sales?\u003C/li>\u003Cli>\u003Cstrong>Sessions vs transactions: \u003C/strong>How many people visited your website vs. how much revenue they generated?\u003C/li>\u003C/ul>\u003Ch3>How to structure it:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Performance overview:\u003C/strong> Highlight cost per conversion, media spend, and total conversions.\u003C/li>\u003Cli>\u003Cstrong>Acquisition overview:\u003C/strong> List the channels bringing in the most conversions. Compare new and returning users, bounce rates, and conversion rates.\u003C/li>\u003Cli>\u003Cstrong>Website overview:\u003C/strong> Track user activity - visits, bounce rates, and length of stay - to locate engagement problems.\u003C/li>\u003Cli>\u003Cstrong>Audience overview:\u003C/strong> Show who your visitors are, their demographics, interests, and the devices used.\u003C/li>\u003Cli>\u003Cstrong>PPC channels overview:\u003C/strong> Highlight key ad metrics, like spend, conversions, clicks, and impressions. \u003C/li>\u003Cli>\u003Cstrong>Organic overview:\u003C/strong> Include average search positions, traffic patterns, and the CTR. Use the insights to improve your website's organic rankings.\u003C/li>\u003Cli>\u003Cstrong>Recommendations:\u003C/strong> Summarize actionable steps based on your insights. Focus on boosting ROI, optimizing spend, and improving campaign effectiveness.\u003C/li>\u003C/ul>\u003Ch2>10. Facebook Ads Dashboard Example\u003C/h2>\u003Cp>A \u003Ca href=\"https://whatagraph.com/templates/facebook-ads-dashboard\">Facebook Ads dashboard\u003C/a> gives an instant overview of your Facebook Ads campaign performance across all Facebook Ads accounts.\u003C/p>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Understanding Facebook Ads return on investment and what ad campaigns and creatives resonate most with your audience.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_ads_dashboard_template_15cf0ed9bb.png\" alt=\"Facebook Ads Dashboard Template - Dashboard featuring page metrics, charts, and graphs, for tracking performance.\">\u003C/p>\u003Ch3>Key metrics to include:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Clicks:\u003C/strong> Helpful for understanding if your ads resonate with your audience.\u003C/li>\u003Cli>\u003Cstrong>Cost per thousand impressions (CPM):\u003C/strong> Determine how effective your campaigns are at reaching people.\u003C/li>\u003Cli>\u003Cstrong>Click-through rate (CTR):\u003C/strong> Find out how many people click through on your Facebook Ads.\u003C/li>\u003Cli>\u003Cstrong>Return on ad spend (ROAS): \u003C/strong>Are your ads delivering a higher return than the amount you spend on them?\u003C/li>\u003Cli>\u003Cstrong>Conversion rate:\u003C/strong> How many clicks are leading to sales or signups?\u003C/li>\u003Cli>\u003Cstrong>Total spent: \u003C/strong>How much are you spending on Facebook Ads campaigns?\u003C/li>\u003C/ul>\u003Ch3>How to structure it:\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Campaign overview:\u003C/strong> Show spend, clicks, ROAS, and top campaigns. Give clients a quick overview of campaign performance.\u003C/li>\u003Cli>\u003Cstrong>Creative performance:\u003C/strong> List the top-performing ad creatives. Show the total likes, comments, and shares for each.\u003C/li>\u003Cli>\u003Cstrong>Country insights:\u003C/strong> Break down performance by the country—or even the city if you target locally.\u003C/li>\u003Cli>\u003Cstrong>Cross-channel insights: \u003C/strong>Compare Facebook Ads performance with other channels. See the top revenue channels and tweak if necessary.\u003C/li>\u003C/ul>\u003Ch2>Create marketing dashboards that help to prove ROI to clients\u003C/h2>\u003Cp>No matter if you’re managing 1 or 50+ clients, the same principles apply for creating marketing analytics dashboards:\u003C/p>\u003Cul>\u003Cli>Start with a performance overview that highlights 3-5 key KPIs\u003C/li>\u003Cli>Show the metrics that truly matter to your clients—ROAS, CTR, churn rate, etc.\u003C/li>\u003Cli>Keep the layout clean. Make insights clear and actionable.\u003C/li>\u003Cli>Highlight the good and the bad. Explain the next steps.\u003C/li>\u003C/ul>\u003Cp>With Whatagraph, you can create these reports literally in seconds. Just explain to our AI tool the type of report you want to create and watch it get built in a few seconds.\u003C/p>\u003Cp>Ready to build reports that your clients look forward to seeing? \u003Ca href=\"https://whatagraph.com/book-a-call\">Book a call with us here\u003C/a>. \u003C/p>","2020-03-18T16:22:25.000Z","2025-07-28T08:15:24.625Z","2025-07-28T08:15:24.613Z","",{"id":550,"name":551,"alternativeText":552,"caption":31,"width":553,"height":554,"formats":555,"hash":561,"ext":292,"mime":293,"size":562,"url":563,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":564,"updatedAt":565},15158,"10 Best Marketing Dashboard Examples to Get Inspiration From.png","Marketing Dashboard Examples - Dashboard with marketing report, conversion data and KPIs.",3199,1800,{"thumbnail":556},{"ext":292,"url":557,"hash":558,"mime":293,"name":559,"path":31,"size":560,"width":434,"height":435},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_10_Best_Marketing_Dashboard_Examples_to_Get_Inspiration_From_898f3f90fc.png","thumbnail_10_Best_Marketing_Dashboard_Examples_to_Get_Inspiration_From_898f3f90fc","thumbnail_10 Best Marketing Dashboard Examples to Get Inspiration From.png",29.51,"10_Best_Marketing_Dashboard_Examples_to_Get_Inspiration_From_898f3f90fc",1437.61,"https://s3.us-east-2.amazonaws.com/whatagraph.com/10_Best_Marketing_Dashboard_Examples_to_Get_Inspiration_From_898f3f90fc.png","2025-07-25T13:41:04.309Z","2025-07-25T13:41:07.710Z",{"id":567,"name":568,"about":569,"email":31,"createdAt":570,"updatedAt":571,"publishedAt":572,"slug":573,"linkedin_url":574},137,"Elmeri Palokangas","Elmeri is a content strategist and writer helping SaaS firms scale up with long and short-form content. He has written dozens of SEO- and conversion-optimized blog articles for SaaS brands like Atera, Cognism, Scribe, Drip, QuickMail, Time Doctor, and TechnologyAdvice. When he's not working, he's off exploring Switzerland's stunning mountains.","2025-03-02T13:20:25.504Z","2025-06-10T14:40:34.626Z","2025-03-02T13:21:29.639Z","elmeri-palokangas","https://www.linkedin.com/in/elmeri-palokangas-368568184/",{"id":319,"title":442,"slug":443,"subheading":444,"createdAt":445,"updatedAt":446,"publishedAt":447},{"id":577,"dateReorder":578,"title":579,"slug":580,"summary":581,"body":582,"read_time":12,"createdAt":583,"updatedAt":584,"publishedAt":585,"errors":31,"table_of_contents":32,"cover_image":586,"author":601,"article_category":611},2358,"2025-07-07","11 Best Looker Studio Report and Dashboard Examples","looker-studio-report-dashboard-examples","\u003Cp>\u003Cspan style=\"color:#000000;\">Looking for Looker Studio report and dashboard examples you can actually use? \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We’ve reviewed dozens of templates to find the best ones for PPC, SEO, eCommerce, CRM, and email reporting—so you don’t waste time on clunky dashboards that break. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Plus, we’ll show you where Looker Studio falls short and how Whatagraph can help you automate reporting with clean, branded dashboards your clients or stakeholders will actually understand.\u003C/span>\u003Cbr> \u003C/p>","\u003Ch2>How We Chose the 11 Best Looker Studio Report and Dashboard Examples\u003C/h2>\u003Cp>When we were looking for the “best” Looker Studio report templates, we kept seeing templates that are old-fashioned, clunky, and with broken widgets. \u003C/p>\u003Cp>But we sifted through all that and picked out the most functional ones for 4 different use-cases: \u003C/p>\u003Cul>\u003Cli>Paid advertising (PPC)\u003C/li>\u003Cli>SEO \u003C/li>\u003Cli>e-Commerce\u003C/li>\u003Cli>CRM & email marketing\u003C/li>\u003C/ul>\u003Cp>Here are the criteria we looked for in the best ones:\u003C/p>\u003Cp>✅ \u003Cstrong>Modern, clean layouts:\u003C/strong> We hand-picked Looker Studio dashboards that look sleek, vibrant, and professional, not stuck in 2014.\u003C/p>\u003Cp>✅ \u003Cstrong>Functional, working widgets:\u003C/strong> We made sure the charts and tables actually update and display data correctly, without errors.\u003C/p>\u003Cp>✅ \u003Cstrong>Goal-focused structure:\u003C/strong> In terms of the structure of these Looker Studio templates, we highlighted the ones that have a clear alignment between business goals and the KPIs shown.\u003C/p>\u003Cp>✅ \u003Cstrong>Easy to customize:\u003C/strong> We picked Looker Studio custom reports you can adapt to your clients’ needs without rebuilding everything from scratch.\u003C/p>\u003Cp>✅ \u003Cstrong>Actionable insights:\u003C/strong> We looked for Looker studio marketing dashboards that include some form of performance summary or explanations, rather than just data-dumps. \u003C/p>\u003Cp>But we’re going to let you in on a little “hack”. With Whatagraph, you don’t even need report templates or dashboard examples anymore. \u003C/p>\u003Cp>You can now have our AI create reports, widgets, and color schemes from scratch—without any manual work.\u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Cul>\u003Cli>Choose “Create with AI” under New Report.\u003C/li>\u003Cli>Type in your prompt about any kind of report you want (e.g. “Create a Google Analytics 4 report that shows the key general metrics and then drill down into the highest performing landing pages.”)\u003C/li>\u003C/ul>\u003Cp>And you’re done! Whatagraph will create a fully-fleshed out report in seconds. \u003C/p>\u003Cp>Want to edit specific widgets? Just type in your prompt and Whatagraph will edit it for you.\u003C/p>\u003Cp>See how it works in this video:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/92089e9a725845b3b1d6b5422c8add3f?sid=6a1ca5b5-7acc-464a-a6f7-2df4438a7ab5\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>But…if you’re choosing to stick with Looker Studio reports, below are the 11 best ones, divided into 4 different use-cases.\u003C/p>\u003Ch2>4 Looker Studio Report Examples for Paid Advertising (PPC)\u003C/h2>\u003Cp>Here are the Looker Studio dashboard templates you’ll see in this section:\u003C/p>\u003Col>\u003Cli>Cross-channel PPC report\u003C/li>\u003Cli>Google Ads report\u003C/li>\u003Cli>LinkedIn Ads report\u003C/li>\u003Cli>Facebook Ads report\u003C/li>\u003C/ol>\u003Ch3>1. Cross-channel PPC report\u003C/h3>\u003Cp>For this, we chose \u003Ca href=\"https://portermetrics.com/en/templates/google-looker-studio/ppc-campaign-performance-porter-reports/\" target=\"_blank\" rel=\"noopener noreferrer\">Porter’s cross-channel PPC report template\u003C/a>. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Porter_s_cross_channel_PPC_report_template_1e26934708.png\" alt=\"Porter's Cross Channel Ppc Report Template - Dashboard with charts, tables, and metrics.\">We love that this dashboard is vibrant, modern, and clean. \u003C/p>\u003Cp>It shows critical metrics across different PPC platforms like TikTok Ads, Meta Ads, X Ads, and LinkedIn Ads—ad spend, impressions, clicks, CTR, CPC, conversions, CPA, and conversion rates—in one interactive view, letting you spot which channels are performing best at a glance.\u003C/p>\u003Cp>You get:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Multi-channel clarity:\u003C/strong> Easily compare spend, clicks, and conversions across channels without toggling between tabs.\u003C/li>\u003Cli>\u003Cstrong>Campaign-level breakdowns:\u003C/strong> See which campaigns and creatives drive the most engagement and conversions.\u003C/li>\u003Cli>\u003Cstrong>Visual pacing charts:\u003C/strong> Track spend and marketing performance over time to ensure budget alignment and detect underperforming campaigns early.\u003C/li>\u003Cli>\u003Cstrong>Engagement, visibility, and conversion views:\u003C/strong> Quickly move from top-level channel metrics to granular campaign-level details.\u003C/li>\u003C/ul>\u003Cp>But keep in mind, with this template you:\u003C/p>\u003Cp>\u003Cstrong>❌ Don’t get actionable insights.\u003C/strong> It’s merely a dump of data (albeit a nicely structured one), but there aren’t any summaries of what went well and what didn’t, recommendations or next steps to take.\u003C/p>\u003Cp>\u003Cstrong>❌ Need to use and pay for third-party connectors.\u003C/strong> Looker Studio only offers free, native connectors for Google-based platforms. But if you want to visualize data from non-Google platforms like TikTok Ads or LinkedIn Ads, you’d need to pay for third-party connectors like Porter, Supermetrics, or Funnel. We wrote extensively about the downsides of this in this \u003Ca href=\"https://whatagraph.com/reviews/looker-studio\">Looker Studio review\u003C/a> piece.\u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"https://reports.live/shared/YERKX5z2J0a5zv3o\">cross-channel PPC report template\u003C/a> solves these two pain points.\u003C/p>\u003Cp>✅ \u003Cstrong>It comes with actionable insights that you can write yourself, or use AI to generate in seconds.\u003C/strong> AI can generate summaries, recommendations, wins, or issues in 18 different languages, so you don’t need to write from scratch. These are also fully editable, so you’re still retaining that human touch. \u003C/p>\u003Cp>✅ \u003Cstrong>It’s an all-in-one marketing intelligence platform\u003C/strong>, meaning you don’t need to use or pay for third-party connectors. You can visualize data from 55+ marketing platforms (both Google AND non-Google ones) through native, stable connectors in seconds. \u003C/p>\u003Cp>In terms of the structure, Whatagraph’s PPC report template starts off with:\u003C/p>\u003Cul>\u003Cli>An overview of the PPC channels used in the report (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads)\u003C/li>\u003Cli>The reporting date period\u003C/li>\u003Cli>Aggregated metrics (impressions clicks, and conversions)\u003C/li>\u003Cli>Metric trends\u003C/li>\u003Cli>Performance summary that gives an overview of what happened during the reporting period\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_report_template_1_9366c5e439.png\" alt=\"Whatagraph PPC Report Template - PPC report showing impressions, clicks, and conversions.\">Next, it goes deeper into:\u003C/p>\u003Cul>\u003Cli>Conversions by channel (Google Ads vs. Facebook Ads)\u003C/li>\u003Cli>Metric breakdown by channel\u003C/li>\u003Cli>All active PPC campaigns and their performance metrics \u003Cstrong>broken down by Account Manager and Region\u003C/strong>\u003C/li>\u003Cli>Wins and recommendations (or action items)\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_report_template_2_889ff68c37.png\" alt=\"Whatagraph PPC Report - A dashboard with conversion data, campaign performance, and recommendations.\">\u003C/p>\u003Cp>Plus, the template is broken down into different “tabs” —one for top-level overview, and then for each channel—in ONE report. \u003C/p>\u003Cp>This means your clients or stakeholders get to see a holistic view of performance in one place rather than having to dig around multiple reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_report_template_3_0ef7dc693d.png\" alt=\"\">In fact, this is what \u003Ca href=\"https://www.linkedin.com/in/tanjastjepanovic/\" target=\"_blank\" rel=\"noopener noreferrer\">Tanja Keglić\u003C/a>, Performance Marketing Manager at Achtzehn Grad agency, loves about us. She said:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>The biggest reason we chose Whatagraph was because of its holistic approach to reporting. We can blend data from different channels and see in one view what's the performance and what needs to be changed.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Plus, Tanja was using a third-party connector, \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics\u003C/a>, to bring in non-Google data into Looker Studio, but the connections were always breaking and she had to waste time manually fixing them herself or contacting Support and waiting.\u003C/p>\u003Cp>This problem was solved after switching to Whatagraph. She never had connection issues again, and she saved 5 hours per report. She said:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very, very fast at loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>2. Google Ads dashboard template\u003C/h3>\u003Cp>For this, we chose \u003Ca href=\"https://lookerstudio.google.com/u/0/reporting/9e5d606e-ca03-468e-a230-f6f2904fe596/page/9YQ6B?utm_source=gds&utm_medium=template&utm_campaign=gds_demo_gsc-gallery\" target=\"_blank\" rel=\"noopener noreferrer\">Data Bloo’s Google Ads report template\u003C/a> for its clean, sleek aesthetics. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_Bloo_s_Google_Ads_report_template_5fa8c57dd5.png\" alt=\"Data Bloo's Google Ads Report Template - Dashboard showing keywords overview and analysis charts.\">It’s broken down into 5 clear sections:\u003C/p>\u003Cul>\u003Cli>Ads overview\u003C/li>\u003Cli>Campaigns\u003C/li>\u003Cli>Keywords\u003C/li>\u003Cli>Audiences\u003C/li>\u003Cli>Time \u003C/li>\u003C/ul>\u003Cp>You get a top-level view of key metrics like impressions, clicks, conversions, and cost per conversion, alongside detailed breakdowns by campaign, keyword, audience type, and location.\u003C/p>\u003Cp>Also, we like how visuals like pie charts, bubble charts, and time-series graphs help you quickly spot trends and performance shifts without getting lost in raw data. \u003C/p>\u003Cp>You can also add filters for device, country, and campaign and analyze data any way you want to. \u003C/p>\u003Cp>But keep in mind,\u003Cstrong> this template is NOT free. \u003C/strong>You’ll need to pay 149 euros to get access to it.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_Bloo_s_Google_Ads_report_template_pricing_9a01e6e8c0.png\" alt=\"Data Bloo's Google Ads Report Template Pricing - Dashboard displaying Google Ads performance metrics.\">This is just another downside of Looker Studio—\u003Cstrong>with it, you’ll always have to open up your pocket if you want something\u003C/strong>—even if it’s very basic.  \u003C/p>\u003Cp>Want to visualize non-Google data? You need to pay for third-party connectors.\u003C/p>\u003Cp>Want to get a nice-looking report template? You need to pay for it. \u003C/p>\u003Cp>Want dedicated customer support? You guessed it. \u003C/p>\u003Cp>Compare this to Whatagraph, where ALL of this is included in your base price. \u003C/p>\u003Cp>✅ 55+ native integrations with marketing platforms \u003C/p>\u003Cp>✅ 100+ ready-made report templates\u003C/p>\u003Cp>✅ Unlimited data blends, custom metrics, and dimensions\u003C/p>\u003Cp>✅ Unlimited dashboards and reports\u003C/p>\u003Cp>✅ Dedicated Customer Success Manager and live-chat support\u003C/p>\u003Cp>✅ AI features like AI chatbot, summary writer, report generator\u003C/p>\u003Cp>This means you don’t need to bother with a million different invoices and tools—you just get one and you’re all set. \u003C/p>\u003Cp>That being said, here’s what Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/google-ads-report\">Google Ads report template\u003C/a> looks like. It starts off with:\u003C/p>\u003Cul>\u003Cli>The cover image you want for your report (e.g. your client’s logo)\u003C/li>\u003Cli>Executive summary section\u003C/li>\u003Cli>Summary of key metrics\u003C/li>\u003Cli>Campaign performance overview\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Google_Ads_report_template_1_b667067305.png\" alt=\"Whatagraph Google Ads Report Template - A dashboard layout with charts, graphs, and data tables.\">On the next page, it breaks down campaign performance, with:\u003C/p>\u003Cul>\u003Cli>Goal pacing \u003C/li>\u003Cli>Summary of key metrics\u003C/li>\u003Cli>Actionable insights for each campaign\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Google_Ads_report_template_2_1ee96a4a5f.png\" alt=\"Whatagraph Google Ads Report Template - A dashboard with campaign performance metrics for three campaigns.\">On the third page, you’ll also get conversion tracking and see exactly how your Google Ads campaigns trickle down into conversions, what’s the average CPCV and ROAS. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Google_Ads_report_template_3_7eae8161f6.png\" alt=\"Whatagraph Google Ads Report Template - Dashboard showing conversion funnel, goals, and campaign data.\">\u003C/p>\u003Ch3>3. Google Display and Video 360 report template\u003C/h3>\u003Cp>The previous template was a paid one, but this time we picked a free \u003Ca href=\"https://lookerstudio.google.com/reporting/a2069547-9c04-4842-8387-7d1901c50d4b/page/jmKcB/preview\" target=\"_blank\" rel=\"noopener noreferrer\">DV360 report template\u003C/a> from Looker Studio itself. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Display_and_Video_360_report_template_8857e10ab9.png\" alt=\"Display & Video 360 Report Template - Screenshot of a data analytics dashboard with charts and filters.\">Unfortunately though, we can’t say anything good about this template other than that it’s free and gets the job done. \u003C/p>\u003Cp>You get five different pages—a summary, hierarchy, creative performance, URL performance, and inventory—giving a comprehensive view of your DV360 campaigns. \u003C/p>\u003Cp>But you’ll notice that the color is dull, the font is meh, and the charts look clunky and outdated.\u003C/p>\u003Cp>Compare that to Whatagraph’s vibrant, sleek, and structured \u003Ca href=\"https://whatagraph.com/google-display-and-video-360-dashboard\">Google Display and Video 360 dashboard\u003C/a>. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Display_and_Video_360_report_template_1a7015ae96.png\" alt=\"Whatagraph's Display And Video 360 Report Template - A dashboard with charts, graphs and performance metrics.\">You get:\u003C/p>\u003Cp>\u003Cstrong>✅ Clear, logical sections:\u003C/strong> Overview, campaigns, audiences, creatives, and placements, so you can find what you need fast.\u003C/p>\u003Cp>\u003Cstrong>✅ Clean, vibrant visuals:\u003C/strong> Uses color intentionally to highlight trends without overwhelming clients.\u003C/p>\u003Cp>\u003Cstrong>✅ Interactive chart variety:\u003C/strong> Time-series graphs, performance funnels, geo maps, and pie charts for intuitive exploration.\u003C/p>\u003Cp>\u003Cstrong>✅ Consistent, modern design:\u003C/strong> Crisp fonts, clear icons, and engaging visuals make reports client-ready by default.\u003C/p>\u003Cp>\u003Cstrong>✅ No manual maintenance:\u003C/strong> Skip rebuilding widgets or fixing connectors—Whatagraph pulls DV360 data automatically.\u003C/p>\u003Ch3>3. LinkedIn Ads dashboard template\u003C/h3>\u003Cp>For the next PPC channel, we chose Coupler.io’s \u003Ca href=\"https://lookerstudio.google.com/u/0/reporting/456e491c-b012-4206-8f46-04261f040ef2/page/p_3p98rzttfd?originpath=%2Flooker-studio-dashboard-examples%2F&_gl=1*16gxrin*_gcl_au*MzY2MTcxMzg3LjE3NTEyNjgyMzc.*_ga*MTkxMDE0OTA1My4xNzQwNTY4MTYy*_ga_YL6VVQXZ1Y*czE3NTEyNjgyMzgkbzUkZzAkdDE3NTEyNjgyMzgkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn Ads dashboard template\u003C/a>.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_s_Linked_IN_ads_dashboard_template_1_9fc1cb650f.png\" alt=\"Coupler Io's Linked In Ads Dashboard Template - A dashboard displaying LinkedIn ads performance metrics with charts and tables.\">\u003C/figure>\u003Cp>The template includes two pages:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Overview:\u003C/strong> This breaks down your data into clear sections—overview metrics, trends for impressions, clicks, CPC, CPM, and a detailed campaign table—so you can easily see what’s working and what needs attention.\u003C/li>\u003Cli>\u003Cstrong>Conversions and leads: \u003C/strong>This page gives you a focused snapshot of how your LinkedIn Ads are driving conversions and leads—and it’s our favorite part about this template.\u003C/li>\u003C/ol>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_s_Linked_In_ads_dashboard_template_2_d464251071.png\" alt=\"Coupler Io's Linkedin Ads Dashboard Template - A dashboard featuring conversion and lead metrics.\">\u003C/figure>\u003Cp>At the top, you get key metrics including total conversions, post-click conversions, post-view conversions, spend, and cost per conversion, with clear indicators showing changes from the previous 30 days.\u003C/p>\u003Cp>And a clean time-series chart shows conversion trends over the month, helping you spot peaks, dips, and performance patterns at a glance. \u003C/p>\u003Cp>Our favorite thing about this page is the simple funnel visualization at the end that shows the journey from impressions → lead form opens → leads. This clearly makes the connection between a vanity metric (impressions) and actual business results (leads).\u003C/p>\u003Cp>But here’s what’s missing from this template:\u003C/p>\u003Cp>❌  Performance breakdown by specific ads\u003C/p>\u003Cp>❌  Customization elements (logos, section headers, images, icons, etc.)\u003C/p>\u003Cp>❌  Goal pacing to show whether you’ve reached the goals—or how far you still need to go to reach the goals you set with your clients or other stakeholders \u003C/p>\u003Cp>This is exactly what Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/linkedin-ads-dashboard\">LinkedIn Ads dashboard\u003C/a> covers. \u003C/p>\u003Cp>You get:\u003C/p>\u003Cp>✅ \u003Cstrong>Performance breakdown by specific ads:\u003C/strong> You can see top-performing campaigns and paid posts at a glance, with impressions, clicks, and post-click conversions for each, making it easy to identify winning creatives and optimize underperformers.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Linked_In_Ads_dashboard_template_content_performance_fb9593fb54.png\" alt=\"Content Performance - A marketing dashboard with six ad previews, showing impressions, clicks, and conversions.\">✅ \u003Cstrong>Customization elements:\u003C/strong> Add your agency’s logo, adjust section headers, and insert images and icons to align the dashboard with your brand or your client’s style—no design compromises.\u003C/p>\u003Cp>✅ \u003Cstrong>Goal pacing:\u003C/strong> Our built-in goal tracking shows your spend, CPC, CPL, and daily budgets against targets in real time, so you know exactly how close you are to hitting client or stakeholder goals and where adjustments are needed.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Linked_In_ads_dashboard_template_d627bf2f7c.png\" alt=\"LinkedIn Ads Dashboard Template - Dashboard with graphs and charts displaying campaign performance metrics.\">In short, Whatagraph doesn’t just report LinkedIn Ads data—it helps you track performance, showcase your agency’s brand, and demonstrate progress toward goals in a clear, client-friendly way.\u003C/p>\u003Ch3>4. Facebook Ads dashboard template\u003C/h3>\u003Cp>For this one, again, we chose Coupler.io’s \u003Ca href=\"https://lookerstudio.google.com/u/0/reporting/dc60befd-dea5-4aa1-8509-04deac29fc5e/page/p_cyr2s92ktd?originpath=%2Flooker-studio-dashboard-examples%2F,%2Flooker-studio-dashboard-examples%2F&_gl=1*vckabz*_gcl_au*MzY2MTcxMzg3LjE3NTEyNjgyMzc.*_ga*MTkxMDE0OTA1My4xNzQwNTY4MTYy*_ga_YL6VVQXZ1Y*czE3NTEyNjgyMzgkbzUkZzEkdDE3NTEyNjg1MzEkajU1JGwwJGgw\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads dashboard template\u003C/a>. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_s_Facebook_Ads_dashboard_template_2ae8a7cdb1.png\" alt=\"Coupler Io's Facebook Ads Dashboard Template - A dashboard with key metrics, charts, and tables.\">\u003C/p>\u003Cp>This template is divided into two pages:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Overview:\u003C/strong> gives a clear snapshot of Facebook Ads performance with key metrics, trend charts, and a campaign table to see what’s working at a glance.\u003C/li>\u003Cli>\u003Cstrong>Breakdown: \u003C/strong>dives into clicks by demographics, device, and country, helping you understand who’s engaging with your ads and where.\u003C/li>\u003C/ol>\u003Cp>But again, here’s what’s missing from this template:\u003C/p>\u003Cp>❌  Performance summaries and valuable insights\u003C/p>\u003Cp>❌  Customization\u003C/p>\u003Cp>❌  Best performing Facebook Ads\u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/facebook-ads-report\">Facebook Ads report template\u003C/a> fills this gap. You get:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Monthly overview: \u003C/strong>At the very top, your clients get a summary of the most important metrics and events for the previous month—or any other period, for that matter. This section includes a brief overview of the monthly KPI goals and the most important metrics, such as total spend, cost-per-click (CPC), and click-through rate (CTR).\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Facebook_Ads_report_template_overview_85e86344a3.png\" alt=\"Whatagraph's Facebook Ads Report Template Overview - Facebook Ads report template showing performance metrics.\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Actionable insights:\u003C/strong> Use our AI to write out performance summaries, recommendations, or wins in 18 different languages—and then edit it to your heart’s content before adding to your report. \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Facebook_Ads_report_template_summary_84838fb05a.png\" alt=\"Whatagraph's Facebook Ads Report Template - Text box with \">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Ads performance: \u003C/strong>This is where you can find a breakdown of all your Facebook Ads creatives and the performance metrics for each, such as the number of clicks on each ad, CTR, frequency, reach, and the total amount spent on that ad.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Facebook_Ads_report_template_ad_performance_70a856c0d1.png\" alt=\"Ad Performance - Facebook ad performance report showing metrics like CTR and link clicks.\">\u003C/p>\u003Ch2>3 Best SEO Dashboard Examples for Looker Studio \u003C/h2>\u003Cp>Here are the examples of Looker Studio dashboard we’ll cover for SEO: \u003C/p>\u003Col>\u003Cli>Google Analytics 4\u003C/li>\u003Cli>Google Search Console\u003C/li>\u003Cli>Google My Business\u003C/li>\u003C/ol>\u003Ch3>5. Google Analytics 4 (GA4) Looker Studio Template\u003C/h3>\u003Cp>For this, we picked \u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-ga4-website-performance\" target=\"_blank\" rel=\"noopener noreferrer\">Supermetrics’ Looker Studio GA4 template\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_looker_studio_template_4_3434fcdc75.png\" alt=\"Supermetrics Looker Studio Template - Dashboard showing top session sources, campaigns, and performance data.\">\u003C/p>\u003Cp>This \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-templates\">Supermetrics template\u003C/a> gives you a clean, high-level overview of Google Analytics data. It’s split into multiple pages: Overview, Channel Performance, Page Performance, and Campaign Performance.\u003C/p>\u003Cp>The layout is functional, and for anyone already familiar with Google Data Studio, it’s a fast way to plug in GA4 data without starting from scratch.\u003C/p>\u003Cp>But there are a few caveats:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Everything is still manual.\u003C/strong> Even though there’s a template available, you’d still need to manually set it up inside of Looker Studio and tweak layouts, adjust filters, or apply custom branding for a client.\u003C/li>\u003Cli>\u003Cstrong>You’ll need to manage the data connection separately.\u003C/strong> If the GA4 connector breaks (which happens more often than you’d like), your charts stop loading, and fixing it isn’t always straightforward.\u003C/li>\u003Cli>T\u003Cstrong>here’s no summary or written explanation. \u003C/strong>You get a lot of numbers, but no interpretation. It’s on you to analyze and explain what the data means.\u003C/li>\u003C/ul>\u003Cp>Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/google-analytics-4-report\">Google Analytics 4 analytics dashboard\u003C/a> eliminates these pain points. You get:\u003C/p>\u003Cp>\u003Cstrong>✅ Performance summary at the top: \u003C/strong>Every Whatagraph GA4 report starts with a short summary of key trends. This can be written automatically by AI or manually by your team. So instead of just showing the numbers, the report explains what they mean.\u003C/p>\u003Cp>\u003Cstrong>✅ Fully brandable layout: \u003C/strong>You can customize the color palette, fonts, logos, and even the report domain — whether you're creating a report for your own company or for a client. Supermetrics (paired with Google Data Studio) can’t do that natively.\u003C/p>\u003Cp>\u003Cstrong>✅ Interactive and filterable charts:\u003C/strong> Want to filter by country, campaign, or channel group? That’s built in. You don’t need to create filters or set up interactions manually, you can just ask AI.\u003C/p>\u003Cp>\u003Cstrong>✅ All-in-one platform: \u003C/strong>Unlike the Supermetrics + Looker Studio combo, Whatagraph handles everything in one place – data connection, cleaning, transformation, and visualization. That means fewer things to break, and fewer tabs to switch between.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Google_Analytics_4_report_template_daf8b3881c.png\" alt=\"Whatagraph Google Analytics - A dashboard with charts displaying website analytics, conversions, and user engagement.\">\u003C/p>\u003Ch3>6. Google Search Console report template \u003C/h3>\u003Cp>For this, we picked Data Bloo’s all-in-one \u003Ca href=\"https://lookerstudio.google.com/reporting/f1837c75-6dd4-4355-9966-ca1785d14302\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console report template\u003C/a> for Looker Studio. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_bloo_s_Google_Search_Console_report_template_6972d36596.png\" alt=\"Data Bloo's Google Search Console Report Template - Dashboard view showing organic overview.\">\u003C/p>\u003Cp>This Looker Studio digital marketing dashboard is broken down into 5 different pages: \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Organic overview: \u003C/strong>Shows Search Console data like total unique pages, keywords, impressions, clicks, CTR, and average position at a glance. Includes time-series trends for clicks, device performance pie charts, keyword rankings, and country performance maps.\u003C/li>\u003Cli>\u003Cstrong>Brand vs. Generic:\u003C/strong> Breaks down performance between brand and generic keywords with impressions, clicks, and CTR. Includes pie charts and trend graphs to compare brand vs generic keyword performance over time.\u003C/li>\u003Cli>\u003Cstrong>Keyword analysis: \u003C/strong>Compares short-tail vs long-tail keyword performance, showing keyword count, clicks, and CTR. Visualizes keyword length distribution and performance trends over time.\u003C/li>\u003Cli>\u003Cstrong>Page rankings: \u003C/strong>Displays keyword rankings across top 3, top 10, top 20, and beyond, with keyword movement tracking. Includes a keyword distribution graph and a table of improved and declined keywords with position changes.\u003C/li>\u003Cli>\u003Cstrong>Time: \u003C/strong>Shows overall performance over time with impressions, clicks, CTR, and average position by month. Bar and line charts help track seasonal trends and performance shifts.\u003C/li>\u003C/ol>\u003Cp>But keep in mind here again that this template is\u003Cstrong> NOT free\u003C/strong>. You’ll need to pay 149 euros to get access. \u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/google-search-console-dashboard\">Google Search Console dashboard\u003C/a> has all these (and comes with all our pricing plans), but with goal pacing widgets, performance summaries, and white-labeling features like custom logos, images, icons, and color schemes.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Google_Search_Console_report_template_93991c35fd.png\" alt=\"Whatagraph's Google Search Console Report Template - Web search performance dashboard with charts and key metrics.\">\u003C/p>\u003Ch3>7. Google My Business Dashboard Template\u003C/h3>\u003Cp>If you have Google My Business campaigns, this \u003Ca href=\"https://lookerstudio.google.com/reporting/3f6d7c6a-e2db-4486-8491-cdcec18646b9/page/p_igpbv35tyc?utm_source=gds&utm_medium=template&utm_campaign=gds_demo_gsc-gallery\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard template\u003C/a> from Data Bloo can be a great resource. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_Bloo_s_Google_my_business_report_template_700ec804a7.png\" alt=\"Data Bloo's Google My Business Report Template - Business dashboard featuring charts, graphs, and key metrics.\">\u003C/p>\u003Cp>Similar to the GSC template above, it’s divided into 5 different pages: \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Business overview: \u003C/strong>Shows impressions, interactions, action rate, clicks, direction requests, call clicks, and reviews at a glance. Includes a time-series chart for tracking impressions over the month and bar charts for platform (Search vs Maps) and day-of-week performance.\u003C/li>\u003Cli>\u003Cstrong>Impressions search: \u003C/strong>Focuses on search impressions, breaking down by device (desktop vs mobile) and day of the week. Includes a trends chart for impressions over time and a detailed table for search analysis by day.\u003C/li>\u003Cli>\u003Cstrong>Customer actions: \u003C/strong>Tracks website clicks, direction requests, and call clicks with individual and total action counts. Includes time-series trends and a day-of-week breakdown for when customers are engaging most.\u003C/li>\u003Cli>\u003Cstrong>Time: \u003C/strong>Displays total impressions, actions, action rates, and key GMB metrics by month in a clean bar and line chart combo. A detailed table below shows monthly breakdowns of impressions, clicks, directions, and calls.\u003C/li>\u003C/ol>\u003Cp>With Whatagraph’s \u003Ca href=\"https://whatagraph.com/google-my-business-reporting-tool\">Google My Business reporting tool\u003C/a>, you can go a step further and even visualize the top comments and reviewers like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Google_my_Business_report_template_0a83dddce0.png\" alt=\"Whatagraph's Google My Business Report Template - Two tables showing sample data for comments and reviewers.\">\u003C/p>\u003Ch2>2 Best eCommerce Dashboard Examples for Looker Studio\u003C/h2>\u003Cp>Here are the examples of Looker Studio dashboard we’ll cover for eCommerce:\u003C/p>\u003Col>\u003Cli>Overall eCommerce dashboard\u003C/li>\u003Cli>Shopify dashboard\u003C/li>\u003C/ol>\u003Ch3>8. Overall eCommerce Dashboard\u003C/h3>\u003Cp>For this, we chose Supermetrics’ \u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-ecommerce-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerce performance overview dashboard\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_e_Commerce_performance_dashboard_template_88c65baa4e.png\" alt=\"Supermetrics eCommerce Performance Dashboard Template - Ecommerce dashboard featuring charts and performance metrics.\">\u003C/p>\u003Cp>This dashboard is structured with a basic top-level summary showing item revenue, transactions, total purchasers, engaged sessions, and conversion rate.\u003C/p>\u003Cp>Below that, it breaks down performance by source in a simple table and attempts to show transaction revenue by country, device, age, and gender.\u003C/p>\u003Cp>While it does the job, the dashboard feels \u003Cstrong>bare and uninspiring\u003C/strong>, with minimal visuals, muted design, and a heavy reliance on plain tables without engaging charts. \u003C/p>\u003Cp>It doesn’t guide you on insights or optimization decision-making, doesn’t come with goal pacing, and is not client-friendly for agency reporting.\u003C/p>\u003Ch3>9. Shopify dashboard template\u003C/h3>\u003Cp>Here again, we chose Supermetrics’ \u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-shopify-overview-report\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify dashboard template\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Shopify_report_template_c7400421b0.png\" alt=\"Supermetrics Shopify Report Template - A dashboard displays sales metrics, charts, and graphs for a Shopify store.\">This Shopify report is much better than the eCommerce one as it’s more vibrant and comes with different varieties of charts. It’s also got a nice lineup of key Shopify metrics like Total sales, average order value, and inventory value.\u003C/p>\u003Cp>It’s definitely an upgrade from Excel or Google Sheets, but it’s still not:\u003C/p>\u003Cp>❌  Interactive\u003C/p>\u003Cp>❌  Branded\u003C/p>\u003Cp>❌  Actionable\u003C/p>\u003Cp>If you’re looking for something like this, Whatagraph’s \u003Ca href=\"https://whatagraph.com/shopify-dashboard\">Shopify report template\u003C/a> is the better choice. \u003C/p>\u003Cp>✅  \u003Cstrong>AI-generated performance summaries:\u003C/strong> Each Whatagraph Shopify report starts with a clear, human-readable summary of key sales and customer trends, written automatically by AI or manually by your team. This turns raw numbers into insights clients can act on.\u003C/p>\u003Cp>✅  \u003Cstrong>Fully customizable and branded:\u003C/strong> Easily add your logos, brand colors, fonts, images, and icons to match your agency or client’s style. You can even share reports on a custom domain—something Supermetrics + Looker Studio can’t natively do.\u003C/p>\u003Cp>✅  \u003Cstrong>Interactive, filterable charts and graphs:\u003C/strong> Filter by product, customer segment, traffic source, or sales channel without manual setup. Want to see sales by country or device type? You can instantly adjust views or add new widgets with a simple AI prompt.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Shopify_report_template_fd155511e0.png\" alt=\"Whatagraph's Shopify Report Template - Business report with key metrics and data visualizations.\n\">\u003C/p>\u003Ch2>2 Best CRM and Email Marketing Dashboards on Looker Studio for Reporting\u003C/h2>\u003Cp>Last but not least, here are the CRM and email marketing dashboards we’ll cover in this section:\u003C/p>\u003Col>\u003Cli>Hubspot reporting template\u003C/li>\u003Cli>Mailchimp reporting template\u003C/li>\u003C/ol>\u003Ch3>10. Hubspot reporting template\u003C/h3>\u003Cp>For this, we chose Coupler.io’s \u003Ca href=\"https://lookerstudio.google.com/u/0/reporting/4bf9abe3-d737-427b-81d1-0058882bb877/page/p_8knliwx36c?originpath=%2Flooker-studio-dashboard-examples%2F,%2Flooker-studio-dashboard-examples%2F&_gl=1*b1o1vl*_gcl_au*MzY2MTcxMzg3LjE3NTEyNjgyMzc.*_ga*MTkxMDE0OTA1My4xNzQwNTY4MTYy*_ga_YL6VVQXZ1Y*czE3NTEyNjgyMzgkbzUkZzEkdDE3NTEyNjk1MTQkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener noreferrer\">Hubspot reporting template\u003C/a> for Looker Studio.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_s_Hubspot_marketing_report_template_68d19f3b05.png\" alt=\"Coupler Io - A dashboard with sales metrics, charts, graphs, and tables.\">\u003C/p>\u003Cp>We like that it’s very comprehensive and vibrant.\u003C/p>\u003Cp>It starts with a summary bar showing closed amount, win rate, close rate, average days to close, pipeline value, open deals, projected amount, and average deal age, making it easy to check pipeline health at a glance.\u003C/p>\u003Cp>The dashboard uses a mix of line charts, bar charts, and tables to show sales pipeline by agent and deal type, deal stage breakdowns, deal amounts by source, and agent performance comparisons. \u003C/p>\u003Cp>It also lists open deals, top and stalled deals, and visualizes reasons for won and lost deals with pie charts, giving a clean, logical structure for sales managers to track pipeline activity.\u003C/p>\u003Cp>Yet, it still doesn’t include:\u003C/p>\u003Cp>❌  Goal pacing\u003C/p>\u003Cp>❌  Actionable insights\u003C/p>\u003Cp>Whereas, Whatagraph’s \u003Ca href=\"https://whatagraph.com/hubspot-dashboard\">Hubspot marketing reporting template\u003C/a> tells a story of MQLs, SQLs, and the pipeline. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Hubspot_report_template_4d496ae0dd.png\" alt=\"Whatagraph's Hubspot Report Template - Dashboard with tables, line graphs, and key performance indicators.\">You’ll get:\u003C/p>\u003Cp>✅ \u003Cstrong>Goal tracking at the top:\u003C/strong> The report shows MQLs, SQLs, leads, and customers against clear monthly targets, with visual goal pacing bars so you can instantly see progress toward your objectives.\u003C/p>\u003Cp>✅ \u003Cstrong>Visual funnel tracking:\u003C/strong> Includes clean funnel charts for leads → MQLs → SQLs → customers, helping you identify drop-offs in your inbound flow.\u003C/p>\u003Cp>✅ \u003Cstrong>Source and geo breakdowns:\u003C/strong> Breaks down leads, MQLs, SQLs, and customers by channel (email, organic, paid) and by country to show where your pipeline is coming from.\u003C/p>\u003Cp>✅ \u003Cstrong>Landing page performance:\u003C/strong> Shows which landing pages generate the most leads and conversions, making it easy to double down on high performers.\u003C/p>\u003Cp>✅ \u003Cstrong>Campaign-level insights:\u003C/strong> Breaks down performance by UTM campaigns to highlight which initiatives are driving pipeline and customer growth.\u003C/p>\u003Cp>✅ \u003Cstrong>Email marketing performance:\u003C/strong> Includes a full funnel view of email campaigns (sent, delivered, opened, clicked, converted) with campaign-specific open and click rates to optimize your email strategy.\u003C/p>\u003Cp>✅ \u003Cstrong>Clean, structured, and scannable:\u003C/strong> Uses logical sections, clear visuals, and consistent tables, making client reporting easier and more actionable than typical Looker Studio dashboards.\u003C/p>\u003Ch3>11. Mailchimp reporting dashboard for Looker Studio\u003C/h3>\u003Cp>Last but not least, let’s end with a vibrant (and very Mailchimp-y) \u003Ca href=\"https://lookerstudio.google.com/u/0/reporting/f8e45167-424f-4ecf-a08b-015f46039d6d/page/9w9FE\" target=\"_blank\" rel=\"noopener noreferrer\">reporting dashboard example from Windsor.ai\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Windsor_ai_Mailchimp_analytics_dashboard_292731fc0a.png\" alt=\"Windsor Ai Mailchimp Analytics Dashboard - Dashboard with charts showing email campaign data and performance metrics.\">\u003C/p>\u003Cp>It does a solid job of showing campaign-level performance side-by-side, with clear charts tracking trends over time and a helpful day-of-week breakdown to see when your audience engages most. \u003C/p>\u003Cp>There’s also a URL table showing which links get the most clicks, helping you spot top-performing CTAs quickly.\u003C/p>\u003Cp>But it’s still missing a lot if you need this for serious reporting. \u003C/p>\u003Cp>There’s no way to track goals, no insight into revenue from your campaigns, and no filters to drill into specific audiences or campaigns. \u003C/p>\u003Cp>It also doesn’t give you any takeaways or recommendations—so you’re left figuring out what the numbers mean on your own. \u003C/p>\u003Cp>Again, if you want these—Whatagraph is the better choice for you—not just for data visualization but also to tell a story with your data and prove the value of your marketing efforts to clients or stakeholders.\u003C/p>\u003Ch2>How to Build a Dashboard Using Looker Studio?\u003C/h2>\u003Cp>Here’s a step-by-step breakdown of how to build marketing reporting dashboards in Looker Studio:\u003C/p>\u003Ch3>1. Choose your template\u003C/h3>\u003Cp>Head to the Looker Studio Template Gallery or grab a template from vendors like Supermetrics, Databloo, Porter, or Coupler.io. Pick one that matches your use case (e.g., Google Ads, SEO, eCommerce).\u003C/p>\u003Ch3>2. Copy the template\u003C/h3>\u003Cp>Open the template and click \u003Cstrong>“Use Template.”\u003C/strong> This will prompt you to connect your own data sources so the template pulls your actual data instead of sample data.\u003C/p>\u003Ch3>3. Connect your data sources\u003C/h3>\u003Cp>Add your Google Analytics, Google Ads, Facebook Ads, or other relevant connectors. Some templates require third-party connectors (often paid), so check compatibility before you start.\u003C/p>\u003Ch3>4. Check and adjust metrics\u003C/h3>\u003Cp>Templates might use metrics you don’t track or need. Review each chart to ensure it’s showing the right KPIs (e.g., replace “Sessions” with “Users” if needed).\u003C/p>\u003Ch3>5. Customize styling\u003C/h3>\u003Cp>Change colors, fonts, and logos to match your brand or client branding, though Looker Studio has limited customization options. Add section headers if the template feels cluttered.\u003C/p>\u003Ch3>6. Share your dashboard\u003C/h3>\u003Cp>Once ready, click “Share” to generate a link for your team or clients. You can embed it into reports or client portals for easy access. \u003C/p>\u003Cp>And that’s all there is to building a Looker Studio dashboard.\u003C/p>\u003Cp>Templates are a great starting point to save time on creating a Looker Studio report, but they often need manual tweaking, and you’ll still need to manage data connectors, styling, and performance issues yourself. \u003C/p>\u003Cp>If you want an even faster route, Whatagraph lets you skip templates altogether by auto-generating dashboards with AI, fully branded and ready to share in minutes. And if you still need dashboard templates for inspiration, we have over a 100 of them.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/book-a-call\">Chat with our team to get started.\u003C/a>\u003C/p>","2025-07-07T08:00:20.554Z","2025-07-07T08:37:20.811Z","2025-07-07T08:31:18.385Z",{"id":587,"name":588,"alternativeText":589,"caption":31,"width":553,"height":554,"formats":590,"hash":596,"ext":292,"mime":293,"size":597,"url":598,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":599,"updatedAt":600},15072,"11 Looker Studio report and dashboard examples.png","11 best Looker Studio report and dashboard examples",{"thumbnail":591},{"ext":292,"url":592,"hash":593,"mime":293,"name":594,"path":31,"size":595,"width":434,"height":435},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_11_Looker_Studio_report_and_dashboard_examples_3d60cea1c0.png","thumbnail_11_Looker_Studio_report_and_dashboard_examples_3d60cea1c0","thumbnail_11 Looker Studio report and dashboard examples.png",26.8,"11_Looker_Studio_report_and_dashboard_examples_3d60cea1c0",1590.51,"https://s3.us-east-2.amazonaws.com/whatagraph.com/11_Looker_Studio_report_and_dashboard_examples_3d60cea1c0.png","2025-07-07T07:53:08.690Z","2025-07-07T08:30:37.210Z",{"id":602,"name":603,"about":604,"email":605,"createdAt":606,"updatedAt":607,"publishedAt":608,"slug":609,"linkedin_url":610},134,"Yamon","Yamon is a Senior Content Marketing Manager at Whatagraph. \n\nPreviously a Head of Content at a marketing agency, she has led content programs for 5+ B2B SaaS companies in the span of three years. \n\nWith an eye for detail and a knack for always considering context, audience, and business goals to guide the narrative, she's on a mission to create genuinely helpful content for marketers. \n\nWhen she’s not working, she’s hiking, meditating, or practicing yoga.","yamon@whatagraph.com","2024-10-04T13:36:17.539Z","2024-10-14T07:16:18.850Z","2024-10-04T13:43:50.159Z","yamon","https://www.linkedin.com/in/yamon-y-57371212b/",{"id":319,"title":442,"slug":443,"subheading":444,"createdAt":445,"updatedAt":446,"publishedAt":447},{"id":613,"dateReorder":614,"title":615,"slug":616,"summary":617,"body":618,"read_time":50,"createdAt":619,"updatedAt":620,"publishedAt":621,"errors":31,"table_of_contents":32,"cover_image":622,"author":637,"article_category":638},2357,"2025-06-27","Your Guide to Looker Studio Connectors: Types, How-to & Issues","looker-studio-connectors","\u003Cp>\u003Cspan style=\"color:#000000;\">If you’re looking to pull data from multiple platforms into Looker Studio, connectors are how you make it happen. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">But with so many Looker Studio connector types – and common issues like broken connections, API limits, and slow performance – it’s hard to know where to start.\u003C/span>\u003C/p>","\u003Cp>This is what we're here for.\u003C/p>\u003Cp>In this guide, you’ll learn:\u003C/p>\u003Cul>\u003Cli>What Looker Studio connectors are\u003C/li>\u003Cli>How to choose and set them up correctly\u003C/li>\u003Cli>Common connector problems to watch out for\u003C/li>\u003Cli>Practical solutions to keep your reports accurate and up-to-date\u003C/li>\u003C/ul>\u003Ch2>What are the different types of Looker Studio connectors?\u003C/h2>\u003Cp>Not all Looker Studio connectors are created equal, and picking the wrong type can mean wasted hours troubleshooting broken reports, dealing with data delays, or paying for features you don’t need.\u003C/p>\u003Cp>To help you avoid that mess, we’ll give you a breakdown of the three key types of Looker Studio integrations: \u003C/p>\u003Col>\u003Cli>Google connectors\u003C/li>\u003Cli>Partner connectors\u003C/li>\u003Cli>Community connectors\u003C/li>\u003C/ol>\u003Ch3>1. Google connectors: Best for Google-owned data sources\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_Google_connectors_6ab035f8a1.png\" alt=\"Looker Studio Google Connectors - A grid of icons representing various Google data connectors.\">Looker Studio offers 21 native connectors, built and maintained by Google. This means they’re fast, stable, and free, and designed to work seamlessly with Looker Studio. \u003C/p>\u003Cp>Here’s a complete list of the free Looker Studio connectors – ranging from data warehouses to paid-per-click (PPC) platforms: \u003C/p>\u003Col>\u003Cli>BigQuery\u003C/li>\u003Cli>Campaign Manager 360\u003C/li>\u003Cli>Cloud SQL for MySQL\u003C/li>\u003Cli>Cloud SQL for PostgreSQL\u003C/li>\u003Cli>Display & Video 360\u003C/li>\u003Cli>Google Ad Manager 360\u003C/li>\u003Cli>Google Ads\u003C/li>\u003Cli>Google Analytics\u003C/li>\u003Cli>Google Cloud Storage\u003C/li>\u003Cli>Google Search Console\u003C/li>\u003Cli>Google Sheets\u003C/li>\u003Cli>Google Surveys\u003C/li>\u003Cli>MySQL\u003C/li>\u003Cli>PostgreSQL\u003C/li>\u003Cli>Search Ads 360\u003C/li>\u003Cli>YouTube Analytics\u003C/li>\u003Cli>Amazon Redshift\u003C/li>\u003Cli>Microsoft SQL Server\u003C/li>\u003Cli>Google Analytics 4 (listed separately from Universal Analytics)\u003C/li>\u003Cli>Google Cloud Spanner\u003C/li>\u003Cli>Google Cloud Bigtable\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Why use them: \u003C/strong>\u003C/p>\u003Cp>If your reporting stack lives inside the Google ecosystem, these connectors are hands-down your best bet. They’re reliable, easy to set up, and don’t require any third-party subscriptions or complex configurations.\u003C/p>\u003Cp>You also get access to more advanced features like:\u003C/p>\u003Cul>\u003Cli>Custom dimensions and metrics\u003C/li>\u003Cli>Field mapping and calculated fields\u003C/li>\u003Cli>Native support for blended data\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who it’s best for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Agencies reporting on GA4 + Google Ads performance for multiple clients\u003C/li>\u003Cli>BI teams pulling data from BigQuery for executive dashboards\u003C/li>\u003Cli>SEO specialists using Search Console + YouTube to track organic performance\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Things to watch out for:\u003C/strong>\u003C/p>\u003Cp>While Google connectors are the easiest to use, they still have a few limitations:\u003C/p>\u003Cul>\u003Cli>They only support Google-owned data sources (no Meta, LinkedIn, HubSpot, etc.)\u003C/li>\u003Cli>Some (like BigQuery) can run into API quota limits if you’re pulling large volumes of data without caching\u003C/li>\u003Cli>They lack transformation features – what you see is what you get\u003C/li>\u003C/ul>\u003Cp>That said, for most marketers and analysts working with Google tools, these connectors will get the job done fast, with minimal maintenance.\u003C/p>\u003Ch3>2. Partner connectors: Best for non-Google platforms and automation\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_partner_connectors_523e7e05ec.png\" alt=\"Looker Studio Partner Connectors - A grid of connector options with logos and descriptions.\">\u003C/p>\u003Cp>If you need to bring marketing data from outside of the Google ecosystem, like Meta Ads, LinkedIn, or HubSpot, you’ll need a partner connector.\u003C/p>\u003Cp>Partner connectors are built by third-party vendors like Supermetrics, \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel.io\u003C/a>, and Windsor.ai, and are designed to fill the gaps that Google’s native connectors can’t cover.\u003C/p>\u003Cp>They’re usually subscription-based, with pricing tied to factors like number of data sources, frequency of refreshes, or connected accounts.\u003C/p>\u003Cp>There are 1179 connectors available and we can’t list all of them. But here’s a partial Looker Studio connectors list built by third-party vendors:\u003C/p>\u003Col>\u003Cli>Facebook Ads by Supermetrics\u003C/li>\u003Cli>LinkedIn Ads by Supermetrics\u003C/li>\u003Cli>HubSpot by Funnel.io\u003C/li>\u003Cli>Shopify by Power My Analytics\u003C/li>\u003Cli>Twitter Ads by Windsor.ai\u003C/li>\u003Cli>Mailchimp by Porter Metrics\u003C/li>\u003Cli>Amazon Ads by Adverity\u003C/li>\u003Cli>Klaviyo by Coupler.io\u003C/li>\u003Cli>TikTok Ads by Improvado\u003C/li>\u003Cli>Salesforce by CData\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Why use them:\u003C/strong>\u003C/p>\u003Cp>These data connectors shine when you need to automate multi-channel reporting or pull in data from platforms that Looker Studio doesn’t support natively. Most of them offer:\u003C/p>\u003Cul>\u003Cli>A wide range of integrations (social, CRM, eCommerce, etc.)\u003C/li>\u003Cli>Built-in data transformation and field renaming\u003C/li>\u003Cli>Support for calculated metrics, blending, and filters\u003C/li>\u003Cli>Customer support and active documentation\u003C/li>\u003C/ul>\u003Cp>They’re especially useful for agencies and performance marketers who report on multiple platforms regularly and can’t afford to spend hours managing spreadsheets or fixing broken DIY setups.\u003C/p>\u003Cp>\u003Cstrong>Who it’s best for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Agencies creating client reports that combine Meta Ads, LinkedIn Ads, and Google Ads in one dashboard\u003C/li>\u003Cli>Marketing managers syncing CRM data from HubSpot with campaign performance\u003C/li>\u003Cli>Analysts who want to blend revenue from Shopify with traffic from Google Analytics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Things to watch out for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Cost adds up fast—especially if you manage lots of accounts or need frequent refreshes\u003C/li>\u003Cli>Some data connectors (like \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics\u003C/a>) require separate subscriptions per platform\u003C/li>\u003Cli>You still might run into API limits if the source platform enforces strict quotas\u003C/li>\u003Cli>Performance can vary depending on how well the connector is maintained and updated\u003C/li>\u003C/ul>\u003Cp>If your business depends on multi-channel data, partner connectors can save you serious time and headaches. \u003C/p>\u003Cp>But they’re best used when you need scale, automation, and support – not just a one-off report.\u003C/p>\u003Ch3>3. Community connectors: Best for custom, niche, or internal data sources\u003C/h3>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/040sV2ZDQEI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/040sV2ZDQEI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>When no official connector exists – or when your data lives in a niche platform or internal system – community connectors step in.\u003C/p>\u003Cp>These connectors are built using \u003Ca href=\"https://developers.google.com/apps-script\" target=\"_blank\" rel=\"noopener noreferrer\">Google Apps Script\u003C/a> and can connect Looker Studio to virtually any internet-accessible data source, including custom APIs, internal databases, or public datasets. \u003C/p>\u003Cp>Some are published in the \u003Ca href=\"https://developers.google.com/looker-studio/connector\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio Community Connector Gallery\u003C/a>, while others are deployed privately within organizations.\u003C/p>\u003Cp>\u003Cstrong>Why use them:\u003C/strong>\u003C/p>\u003Cp>Community connectors give you maximum flexibility. \u003C/p>\u003Cp>You can build your own connector from scratch or use one created by an independent developer. They’re ideal when:\u003C/p>\u003Cul>\u003Cli>The platform you need isn’t supported by Google or partner connectors\u003C/li>\u003Cli>You need a very specific data structure or API call\u003C/li>\u003Cli>You want to build a connector for internal use or testing\u003C/li>\u003Cli>You want full control over the connector\u003C/li>\u003C/ul>\u003Cp>Once set up, they behave just like any other connector in Looker Studio – except you’re in control of the logic, fields, and update schedule.\u003C/p>\u003Cp>\u003Cstrong>Who it’s best for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>In-house teams connecting to a custom CRM or proprietary database\u003C/li>\u003Cli>Analysts visualizing data from a public API (e.g., Kaggle, Census, or GKE Usage Metering)\u003C/li>\u003Cli>Developers building and maintaining internal dashboards across departments\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Things to watch out for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Technical setup required\u003C/strong>: You’ll need to write or manage Apps Script code and handle authentication manually\u003C/li>\u003Cli>\u003Cstrong>Limited support\u003C/strong>: No official documentation or customer service unless the developer provides it\u003C/li>\u003Cli>\u003Cstrong>Maintenance burden\u003C/strong>: If the API changes, you’ll need to update the connector yourself\u003C/li>\u003Cli>\u003Cstrong>Not all connectors are reliable\u003C/strong>: Some community-built ones can break or become outdated quickly\u003C/li>\u003C/ul>\u003Cp>For technical teams or companies with niche data needs, community connectors offer unmatched flexibility. But they do require more effort, and ideally someone on your team who’s comfortable working with code.\u003C/p>\u003Cp>With that being said, how do you choose the right type of connector you need? \u003C/p>\u003Ch2>How to choose the right Looker Studio connector\u003C/h2>\u003Cp>To make the right choice for you, consider these three key aspects of Looker Studio connectors:\u003C/p>\u003Col>\u003Cli>The type of platform you need to connect to \u003Ci>(Google vs. non-Google)\u003C/i>\u003C/li>\u003Cli>Team skill level \u003Ci>(data engineers vs. digital marketers)\u003C/i>\u003C/li>\u003Cli>Budget \u003Ci>(free vs. paid)\u003C/i>\u003C/li>\u003C/ol>\u003Cp>Here’s a simple framework to help you decide:\u003C/p>\u003Ch3>Step 1: Is your data in a Google product?\u003C/h3>\u003Cp>If you're using Google Ads, GA4, BigQuery, YouTube, or Search Console—go with a Google connector. It's free, fast, and requires almost no setup.\u003C/p>\u003Ch3>Step 2: Do you need to connect to a third-party platform?\u003C/h3>\u003Cp>If your data lives in Facebook Ads, HubSpot, LinkedIn, Shopify, or similar, you’ll need a partner connector like Supermetrics or Funnel.io. These cost money, but they’re reliable and save hours of manual work.\u003C/p>\u003Ch3>Step 3: Is your source unsupported or internal?\u003C/h3>\u003Cp>If your data is in a custom CRM, internal database, or public API – go with a community Looker Studio API connector. You can either build it yourself or use one shared by another developer.\u003C/p>\u003Ch3>Step 4: What’s your technical comfort level?\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Non-technical teams\u003C/strong>: Stick with Google or partner connectors.\u003C/li>\u003Cli>\u003Cstrong>Developer resources available\u003C/strong>: Community connectors open up powerful custom options.\u003C/li>\u003C/ul>\u003Ch3>Step 5: What’s your budget?\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Free only?\u003C/strong> Google connectors and some community ones will do the job.\u003C/li>\u003Cli>\u003Cstrong>Willing to invest?\u003C/strong> Partner connectors bring speed, automation, and broader platform coverage.\u003C/li>\u003C/ul>\u003Cp>Check out this breakdown of \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-pricing\">Looker Studio pricing\u003C/a> to plan your budget wisely. \u003C/p>\u003Cp>Here’s a simple connector comparison table:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Feature\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Google connectors\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Partner connectors\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Community connectors\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Built by\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Google\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Third-party vendors (e.g., Supermetrics)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Independent developers\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Cost\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Free\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Paid (subscription or usage-based)\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Free or custom-built\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Best for\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Google tools\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Non-Google platforms\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Niche, custom, or internal tools\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Ease of setup\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Very easy\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Moderate\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Technical (requires scripting)\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Maintenance & support\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Google-supported\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Vendor-supported\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">DIY or community-supported\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Flexibility & customization\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Low to medium\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">Medium to high\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">High\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch2>How to connect data sources in Looker Studio? Step-by-step guides\u003C/h2>\u003Cp>Once you know which connector you need, the next step is connecting data sources to Google Data Studio.\u003C/p>\u003Cp>While the overall workflow is similar for all connectors, the steps – and complexity – vary depending on the type you’re using.\u003C/p>\u003Ch3>1. Setting up Google connectors\u003C/h3>\u003Cp>Google connectors are the simplest to set up – especially if you’re already logged into the right Google account.\u003C/p>\u003Cp>\u003Cstrong>How to do it:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Open your Google Data Studio report (or create a new one).\u003C/li>\u003Cli>Click “Add data” > Browse the gallery > Select your Google data source (e.g., Google Ads, GA4).\u003C/li>\u003Cli>Authorize access using your Google account.\u003C/li>\u003Cli>Select the account/property/table you want to connect.\u003C/li>\u003Cli>Review the fields, configure any options, and click “Add to report”.\u003C/li>\u003C/ol>\u003Cp>That’s it – you’re live.\u003C/p>\u003Cp>\u003Cstrong>Tips:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>For GA4 or BigQuery, you can customize your setup by selecting specific fields, applying filters, or writing queries.\u003C/li>\u003Cli>For ongoing access, ensure the connector uses an account with long-term permissions.\u003C/li>\u003C/ul>\u003Ch3>2. Setting up partner connectors\u003C/h3>\u003Cp>Partner connectors require a few more steps, but the process is still straightforward with a little prep.\u003C/p>\u003Cp>\u003Cstrong>How to do it:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Go to “Add data” > Search for the specific connector (e.g., \u003Ci>Facebook Ads by Supermetrics\u003C/i>).\u003C/li>\u003Cli>Click “Authorize”, and log in using the platform credentials (e.g., Facebook, HubSpot).\u003C/li>\u003Cli>Depending on the vendor, you may also need to enter an API key or link a subscription.\u003C/li>\u003Cli>Choose the accounts/properties and configure your reporting fields.\u003C/li>\u003Cli>Click “Add to report” to start using the data.\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Tips:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Most partner connectors offer filtering, transformation, and field renaming options—use them to clean your data before it hits your dashboard.\u003C/li>\u003Cli>Watch for quota or subscription limits tied to your pricing tier.\u003C/li>\u003C/ul>\u003Ch3>3. Setting up community connectors\u003C/h3>\u003Cp>Community connectors are the most flexible – but they come with a technical setup curve.\u003C/p>\u003Cp>\u003Cstrong>How to do it:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Click “Add data” > Search for a connector, or select “Community Connectors” in the gallery.\u003C/li>\u003Cli>Enter the deployment ID if it’s a private connector.\u003C/li>\u003Cli>Authorize access, and configure the connector settings—this could include:\u003Cul>\u003Cli>API key\u003C/li>\u003Cli>Endpoint URL\u003C/li>\u003Cli>Query parameters or headers\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Once set up, review field mappings and click “Add to report.”\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Tips:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>If you're building your own, use Google Apps Script and follow Google’s connector development guide.\u003C/li>\u003Cli>Keep documentation and error-handling in your script to make troubleshooting easier.\u003C/li>\u003Cli>Use this for custom internal systems, niche APIs, or public datasets.\u003C/li>\u003C/ul>\u003Cp>But are all of these connectors always smooth sailing? Or are there issues you need to be aware of? \u003C/p>\u003Ch2>5 key issues with Looker Studio connectors\u003C/h2>\u003Cp>I scoured Google’s official documentations, \u003Ca href=\"https://whatagraph.com/reviews/looker-studio\">Looker Studio reviews\u003C/a> online, and talked to marketers who’ve previously used the tool. \u003C/p>\u003Cp>Here are the key issues you’ll likely encounter with connectors according to them. \u003C/p>\u003Ch3>❌ Issue: Partner connectors break often \u003C/h3>\u003Cp>Google-native connectors that Looker Studio offer are stable and reliable enough, but third-party connectors built by vendors like Supermetrics or Funnel are notorious for breaking often – making the data on your reports inaccurate or late. \u003C/p>\u003Cp>Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">Achtzehn Grad agency\u003C/a>, experienced this firsthand when she used Supermetrics to pull in non-Google data into Looker Studio. She explained:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Looker Studio is fine if you’re only using Google data, but it gets tricky when you need to connect to other channels. You have to pay extra for Supermetrics, and then there are all these connection issues.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Supermetrics connectors frequently broke, sources failed to load properly, and Tanja had to either waste time fixing them herself or contact Support for help.\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>It’s such a pain to reconnect a lot of sources and accounts – and it takes so much time, which you don’t have when you want a quick report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>✅ Solution: Switch to an all-in-one marketing intelligence platform\u003C/strong>\u003C/p>\u003Cp>This issue was solved when Tanja switched to Whatagraph – an all-in-one marketing intelligence platform. \u003C/p>\u003Cp>Whatagraph comes with\u003Ca href=\"https://whatagraph.com/integrations\"> 55+ native, stable connectors\u003C/a> for both Google and non-Google marketing platforms. This meant Tanja didn’t need to pay for or use third-party connectors and fix connection issues. She raved:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Want to see if Whatagraph is the right fit for you? \u003Ca href=\"https://whatagraph.com/book-a-call\">Talk to our team\u003C/a> and we’ll help you make a decision.\u003C/p>\u003Ch3>❌ Issue: Connectivity and authorization errors\u003C/h3>\u003Cp>Connection failures are a recurring pain point with Looker Studio connectors. \u003C/p>\u003Cp>Users often run into errors like “Missing data source,” “Database connection error,” or “No data set access” due to expired authorizations, missing user permissions, or admin restrictions blocking connector use.\u003C/p>\u003Cp>This means you lose access to critical data mid-report, forcing teams to scramble before client meetings.\u003C/p>\u003Cp>\u003Cstrong>✅ Solution: Reauthorize and check permissions\u003C/strong>\u003C/p>\u003Cp>According to\u003Ca href=\"https://cloud.google.com/looker/docs/studio/troubleshooting-guide\"> Google’s troubleshooting guide\u003C/a>, the fastest way to resolve these issues is to reauthorize the connector under \u003Cstrong>Resource > Manage added data sources > Edit > Authorize\u003C/strong>. \u003C/p>\u003Cp>Make sure the connected account still has the right permissions, and check admin settings if access to connectors is restricted for your organization.\u003C/p>\u003Ch3>❌ Issue: API quota and rate limit errors\u003C/h3>\u003Cp>Many Looker Studio connectors depend on APIs with strict quotas, like Google Analytics 4’s hourly request limits. \u003C/p>\u003Cp>If you hit these quotas – especially when multiple team members pull data simultaneously – your dashboards stop refreshing, leaving reports outdated until the quotas reset.\u003C/p>\u003Cp>This is particularly painful for agencies managing high-volume accounts or frequent automated reporting.\u003C/p>\u003Cp>\u003Cstrong>✅ Solution: Optimize refresh scheduling and data usage\u003C/strong>\u003C/p>\u003Cp>Google recommends three solutions:\u003C/p>\u003Cul>\u003Cli>reducing refresh frequency\u003C/li>\u003Cli>scheduling refreshes during off-peak hours\u003C/li>\u003Cli>and limiting the volume of data requested by refining filters or date ranges. \u003C/li>\u003C/ul>\u003Cp>You can also monitor quota usage to avoid hitting limits repeatedly.\u003C/p>\u003Ch3>❌ Issue: Data blending and join issues\u003C/h3>\u003Cp>Blending data from multiple Looker studio data sources is one of the platform’s most powerful features, but it’s also prone to errors like “One or more join configurations is incomplete” or “Join key incomplete.”\u003C/p>\u003Cp>These issues often result in missing or mismatched data in your charts.\u003C/p>\u003Cp>For agencies that rely on blended performance dashboards, these issues can create misleading insights if unnoticed.\u003C/p>\u003Cp>\u003Cstrong>✅ Solution: Verify join keys and blend logic\u003C/strong>\u003C/p>\u003Cp>Google recommends ensuring each data source used in a blend has valid join keys and checking that all join conditions are complete. \u003C/p>\u003Cp>Avoid blending unnecessary fields and test blended charts incrementally to identify join configuration problems early.\u003C/p>\u003Cp>Another solution (probably a better one) is to aggregate your data outside of Looker Studio – as suggested by \u003Ca href=\"https://www.linkedin.com/in/analyticsnerd/\" target=\"_blank\" rel=\"noopener noreferrer\">Himanshu Sharma\u003C/a>, Founder at OptimizeSmart, GA4 and GTM agency. He said:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Looker Studio is not meant for data manipulation. It is neither a spreadsheet nor a data warehouse. When you manipulate data in Looker Studio, it slows down your report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Instead, manipulate your data in Google Sheets, Google BigQuery, or even in Whatagraph – and then send it to Looker Studio for data visualization. \u003C/p>\u003Cp>This eliminates the connector errors and speeds up your Looker Studio dashboard.\u003C/p>\u003Ch3>❌ Issue: Extract data connector issues\u003C/h3>\u003Cp>\u003Ca href=\"https://cloud.google.com/looker/docs/studio/extract-data-for-faster-performance\" target=\"_blank\" rel=\"noopener noreferrer\">The Extract Data connector\u003C/a> helps improve Looker Studio’s performance by caching data, but it can sometimes fail to display data even when the source is correctly connected. \u003C/p>\u003Cp>This leaves reports blank or outdated, negating the speed benefits the connector is meant to provide.\u003C/p>\u003Cp>\u003Cstrong>✅ Solution: Reconfigure or rebuild extract data sources\u003C/strong>\u003C/p>\u003Cp>If your Extract Data connector fails, Google advises reconfiguring the connector, ensuring all necessary fields are included, and rebuilding the extract if necessary. \u003C/p>\u003Cp>Keeping your extracts lean – only pulling essential data – can also reduce the chance of failures.\u003C/p>\u003Cp>For more solutions on how to fix connector issues and speed up your dashboard, check out this article on “\u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">Why is Looker Studio slow?\u003C/a>”.\u003C/p>","2025-06-27T11:38:16.115Z","2025-06-27T12:03:06.023Z","2025-06-27T11:59:17.493Z",{"id":623,"name":624,"alternativeText":625,"caption":31,"width":553,"height":554,"formats":626,"hash":632,"ext":292,"mime":293,"size":633,"url":634,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":635,"updatedAt":636},15019,"Looker Studio connectors.png","Looker Studio Connectors - Website interface with connectors, including Google Analytics, Shopify, and Facebook.",{"thumbnail":627},{"ext":292,"url":628,"hash":629,"mime":293,"name":630,"path":31,"size":631,"width":434,"height":435},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Looker_Studio_connectors_3b18542e22.png","thumbnail_Looker_Studio_connectors_3b18542e22","thumbnail_Looker Studio connectors.png",30.31,"Looker_Studio_connectors_3b18542e22",1524.5,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_connectors_3b18542e22.png","2025-06-27T11:34:31.538Z","2025-06-27T11:34:39.708Z",{"id":602,"name":603,"about":604,"email":605,"createdAt":606,"updatedAt":607,"publishedAt":608,"slug":609,"linkedin_url":610},{"id":319,"title":442,"slug":443,"subheading":444,"createdAt":445,"updatedAt":446,"publishedAt":447},{"id":640,"dateReorder":641,"title":642,"slug":643,"summary":644,"body":645,"read_time":50,"createdAt":646,"updatedAt":647,"publishedAt":648,"errors":31,"table_of_contents":32,"cover_image":649,"author":664,"article_category":665},2265,"2025-06-23","6 Best Supermetrics Templates to Grab for Marketers","supermetrics-templates","\u003Cp>\u003Cspan style=\"color:#000000;\">Looking for ready-made Supermetrics templates to speed up your marketing reporting? \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">In this guide, we’ll break down how Supermetrics templates work, where to find them, and what to watch out for – with examples across tools like Looker Studio, Google Sheets, Excel, and Power BI. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We’ll also compare them with Whatagraph templates to help you choose the right option for your workflow.\u003C/span>\u003C/p>","\u003Ch2>What are Supermetrics templates? \u003C/h2>\u003Cp>Supermetrics templates are pre-built marketing reports that you can use straight away to visualize your marketing data. \u003C/p>\u003Cp>Report templates are a great way for you to beat the blank-page syndrome and get inspiration for customized reports that work for you.\u003C/p>\u003Cp>As of June 2025, there are 99 Supermetrics marketing report templates in total, categorized by five different destinations: \u003C/p>\u003Cul>\u003Cli>Looker Studio (57)\u003C/li>\u003Cli>Google Sheets (37)\u003C/li>\u003Cli>Power BI (3)\u003C/li>\u003Cli>Microsoft Excel (1)\u003C/li>\u003Cli>BigQuery (1)\u003C/li>\u003C/ul>\u003Cp>Each template pulls data from source platforms like Google Ads, Meta, Shopify, or GA4 and visualizes in pre-made charts and widgets. \u003C/p>\u003Cp>But…there’s a caveat. \u003C/p>\u003Ch3>What is the main problem with Supermetrics templates?\u003C/h3>\u003Cp>The main problem with Supermetrics templates is that you can’t actually create reports \u003Ci>inside \u003C/i>of Supermetrics. \u003C/p>\u003Cp>You’d need to jump through three different hoops for this: \u003C/p>\u003Col>\u003Cli>Use Supermetrics connectors to connect the data from a source platform (e.g. Google Ads)\u003C/li>\u003Cli>Use some kind of spreadsheet or BigQuery to clean and transform the data (or you can also use Supermetrics for this) and send it to a reporting tool\u003C/li>\u003Cli>Use the reporting tool to actually create reports and share them with others\u003C/li>\u003C/ol>\u003Cp>This means your reporting flow would look like this:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_explain_061763bb3c.png\" alt=\"Supermetrics explain - Diagram showing source platforms, Supermetrics connector, and reporting tool or spreadsheet.\">\u003C/figure>\u003Cp>This seems fine in theory – except that \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">Supermetrics connectors\u003C/a> are notorious for breaking frequently.\u003C/p>\u003Cp>When connectors break, the data from the source platform doesn’t get properly transferred to your end destination – it’ll either be late or inaccurate. And if you’re a marketing agency that relies on the accuracy of the reports to build trust with clients, this can be extremely frustrating. \u003C/p>\u003Cp>Here’s an Instagram reel that perfectly captures how it feels like:\u003C/p>\u003Cp><blockquote class=\"instagram-media\" data-instgrm-permalink=\"https://www.instagram.com/reel/DA3nQKMgykT/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/reel/DA3nQKMgykT/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></g></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/reel/DA3nQKMgykT/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Chen Hindi (@chen.hindi)</a></p></div></blockquote>\u003Cbr><script async src=\"//www.instagram.com/embed.js\"></script>\u003C/p>\u003Cp>In fact, one of our customers at Whatagraph, \u003Ca href=\"https://www.linkedin.com/in/tanjastjepanovic/\" target=\"_blank\" rel=\"noopener noreferrer\">Tanja Keglić\u003C/a>, Performance Marketing Manager at Achtzehn Grad agency, experienced this firsthand. \u003C/p>\u003Cp>She was using Supermetrics to bring the data from source platforms to \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a>, but the connectors frequently broke, and data sources didn’t load properly. And she had to either waste time manually reconnecting or contacting Support for help. She told us:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>It’s such a pain to reconnect a lot of data sources and accounts—and it takes so much time, which you don’t have when you want a quick report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>But this problem was solved when she switched to Whatagraph – an all-in-one marketing intelligence platform. \u003C/p>\u003Cp>She could bring data from over 55+ marketing platforms, clean and transform it with no-code workflows, and then visualize it directly using pre-made \u003Ca href=\"https://whatagraph.com/templates\">report templates\u003C/a>. No need to patch together three different tools or switch from one tab to another.\u003C/p>\u003Cp>In terms of the stability of the connections, Tanja said:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ci>Read \u003C/i>\u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">\u003Ci>the full case study\u003C/i>\u003C/a>\u003Ci> here. \u003C/i>\u003C/p>\u003Cp>\u003Cstrong>In short: \u003C/strong>If you’re looking for stable and accurate report templates without having to switch tabs, Whatagraph offers a smoother experience out of the box.\u003C/p>\u003Cp>We covered the key benefits and issues with Supermetrics in this \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics review\u003C/a> article.\u003C/p>\u003Cp>–\u003C/p>\u003Cp>That being said, if you’re sticking with Supermetrics, we’ll show you the most popular Supermetrics templates for each destination: \u003C/p>\u003Cul>\u003Cli>Looker Studio\u003C/li>\u003Cli>Google Sheets\u003C/li>\u003Cli>Power BI\u003C/li>\u003Cli>Microsoft Excel\u003C/li>\u003Cli>BigQuery\u003C/li>\u003C/ul>\u003Cp>We’ll also highlight what each tool is best for, where the templates help, and where they still fall short – especially if you're trying to build polished, client-ready reports.\u003C/p>\u003Ch2>2 Best Supermetrics Looker Studio Templates\u003C/h2>\u003Cp>For Looker Studio, we’ll look at two popular ones:\u003C/p>\u003Col>\u003Cli>Google Analytics 4\u003C/li>\u003Cli>Instagram Insights\u003C/li>\u003C/ol>\u003Ch3>1. Google Analytics 4 Report Template for Looker Studio\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/supermetrics_looker_studio_template_4_3434fcdc75.png\" alt=\"Supermetrics Looker Studio Template - Dashboard showing top session sources, campaigns, and performance data.\">The Supermetrics \u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-ga4-website-performance\" target=\"_blank\" rel=\"noopener noreferrer\">GA4 template for Looker Studio\u003C/a> gives you a clean, high-level overview of web performance. It’s split into multiple pages: Overview, Channel Performance, Page Performance, and Campaign Performance.\u003C/p>\u003Cp>Each section is packed with standard GA4 metrics like:\u003C/p>\u003Cul>\u003Cli>Sessions and engagement rates\u003C/li>\u003Cli>Top countries, devices, and landing pages\u003C/li>\u003Cli>Campaign performance by source and medium\u003C/li>\u003C/ul>\u003Cp>The layout is functional, and for anyone already familiar with Looker Studio, it’s a fast way to plug in GA4 data without starting from scratch.\u003C/p>\u003Cp>But there are a few caveats:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Everything is still manual.\u003C/strong> Even though there’s a template available, you’d still need to manually set it up inside of Looker Studio and tweak layouts, adjust filters, or apply custom branding for a client. \u003C/li>\u003Cli>\u003Cstrong>You’ll need to manage the data connection separately.\u003C/strong> If the GA4 connector breaks (which happens more often than you’d like), your charts stop loading, and fixing it isn’t always straightforward.\u003C/li>\u003Cli>\u003Cstrong>There’s no summary or written explanation.\u003C/strong> You get a lot of numbers, but no interpretation. It’s on you to analyze and explain what the data means.\u003C/li>\u003C/ul>\u003Cp>In contrast, on Whatagraph, \u003Cstrong>you don’t even need to have a report template – you can just ask AI to build the entire report for you.\u003C/strong>\u003C/p>\u003Cp>You can simply create a blank report and ask AI to:\u003C/p>\u003Col>\u003Cli>Generate any kind of widgets, charts, KPIs you want to see\u003C/li>\u003Cli>Change and edit these widgets, charts, and KPIs\u003C/li>\u003Cli>Write you fully-editable performance summaries in 18 different languages, and in short or long format \u003C/li>\u003C/ol>\u003Cp>Here’s what that looks in practice:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.666666666666664%; height: 0;\"><iframe src=\"https://www.loom.com/embed/150564a44c6b41378b016439daf76417?sid=2e3475fc-1423-4e6d-ab08-3284afcabe77\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>Gone are the days of manually building charts one by one — or relying on clunky templates just to get started. \u003C/p>\u003Cp>\u003Cstrong>With Whatagraph, you can generate full reports from scratch with just a few prompts. It’s faster, easier, and actually fun. ✨\u003C/strong>\u003C/p>\u003Cp>We don’t want to be cheesy, but this is the future of reporting. \u003C/p>\u003Cp>But still want some kind of template? You can check out our \u003Ca href=\"https://whatagraph.com/templates/google-analytics-4-report\">GA4 report template\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Google_Analytics_4_report_template_daf8b3881c.png\" alt=\"Whatagraph Google Analytics - A dashboard with charts displaying website analytics, conversions, and user engagement.\">With this template, you get:\u003C/p>\u003Cp>\u003Cstrong>✅ Performance summary at the top:\u003C/strong> Every Whatagraph GA4 report starts with a short summary of key trends. This can be written automatically by AI or manually by your team. So instead of just showing the numbers, the report explains what they mean.\u003C/p>\u003Cp>\u003Cstrong>✅ Fully brandable layout:\u003C/strong> You can customize the color palette, fonts, logos, and even the report domain — whether you're creating a report for your own company or for a client. Supermetrics (paired with Looker Studio) can’t do that natively.\u003C/p>\u003Cp>\u003Cstrong>✅ Interactive and filterable charts:\u003C/strong> Want to filter by country, campaign, or channel group? That’s built in. You don’t need to create filters or set up interactions manually, you can just ask AI. \u003C/p>\u003Cp>\u003Cstrong>✅ All-in-one platform:\u003C/strong> Unlike the Supermetrics + Looker Studio combo, Whatagraph handles everything in one place – data connection, cleaning, transformation, and visualization. That means fewer things to break, and fewer tabs to switch between.\u003C/p>\u003Ch3>2. Supermetrics Instagram Insights Reporting Template for Looker Studio\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Instagram_Insights_overview_report_66acac7277.png\" alt=\"Supermetrics Instagram Insights Overview Report - Instagram analytics dashboard with charts, graphs, and key metrics.\">The \u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-instagram-insight-overview\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram Insights template by Supermetrics\u003C/a> gives a decent snapshot of your page performance. It covers:\u003C/p>\u003Cul>\u003Cli>Total profile impressions, followers, and like count\u003C/li>\u003Cli>Trends over time (profile reach vs. views)\u003C/li>\u003Cli>Follower breakdown by age, gender, and country\u003C/li>\u003Cli>Top-performing posts\u003C/li>\u003Cli>Like count by content type\u003C/li>\u003C/ul>\u003Cp>It’s visually clean and presents your data in a digestible way, especially if you're just looking to surface basic Instagram metrics.\u003C/p>\u003Cp>But again, there are familiar drawbacks:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>No summaries or written context:\u003C/strong> If you want to explain dips in engagement or shifts in audience demographics, you’ll need to do it manually — either in another tool or with added text boxes.\u003C/li>\u003Cli>\u003Cstrong>Manual setup and customization:\u003C/strong> Branding it with your colors or logos? Adding filters? Changing the chart style? That’s all on you inside Looker Studio.\u003C/li>\u003Cli>\u003Cstrong>Connector reliability:\u003C/strong> Like all Supermetrics reports, if the connector breaks, your entire dashboard can go blank. And reconnecting Instagram Insights data is notoriously finicky.\u003C/li>\u003C/ul>\u003Cp>With \u003Ca href=\"https://whatagraph.com/templates/instagram-analytics-report\">Whatagraph’s Instagram analytics report\u003C/a>, you get more than just metrics. You get an actual story, written out for you.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Instagram_Insights_report_template_83b2465bdd.png\" alt=\"Whatagraph's Instagram Insights Report Template - Instagram analytics dashboard showing follower demographics and engagement metrics.\">Here’s what stands out:\u003C/p>\u003Cp>\u003Cstrong>✅ AI-written performance summaries:\u003C/strong> Every Whatagraph Instagram report includes a written overview of performance trends. AI highlights what’s going well, where engagement dropped, and which content worked best – so you don’t have to write it from scratch. (And if you want to adjust the tone or focus, you can ask AI to reword it or edit it yourself.)\u003C/p>\u003Cp>\u003Cstrong>✅ Instant editing with AI:\u003C/strong> If you want to tweak a chart, rephrase a summary, or adjust a layout – just ask. No need to edit manually or search for the right widget.\u003C/p>\u003Cp>\u003Cstrong>✅ Full customization\u003C/strong>: You can upload header and footer images, create custom color themes, choose any icons you want for each widget, and more – the customization options are endless. \u003C/p>\u003Cp>If you’re reporting on Instagram regularly, and especially if you're doing it for clients, Whatagraph turns hours of manual work into a few minutes of clear, automated insights.\u003C/p>\u003Ch2>2 Best Supermetrics Dashboard Templates for Google Sheets\u003C/h2>\u003Cp>Next up is Google Sheets. We’re going to highlight two templates:\u003C/p>\u003Col>\u003Cli>Google Ads report template\u003C/li>\u003Cli>LinkedIn Ads report template\u003C/li>\u003C/ol>\u003Ch3>1. Supermetrics Google Ads Report Template for Google Sheets\u003C/h3>\u003Cp>This \u003Ca href=\"https://docs.google.com/spreadsheets/d/1sN1sf86IgojQE-D_sfsaivzK9VWHwVwdpN4AMI9mEhI/template/preview\" target=\"_blank\" rel=\"noopener noreferrer\">Google Sheets template\u003C/a> provides a multi-tab breakdown of Google Ads performance in 5 different tabs. Here's how each tab is structured:\u003C/p>\u003Cp>\u003Cstrong>Tab 1: AdWords Monthly Comparisons\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_Adwords_monthly_comparisons_c737762f5a.png\" alt=\"Supermetrics Google Ads Report Template - Chart-filled report comparing monthly ad performance metrics.\">\u003C/p>\u003Cp>This is the summary page that compares current vs. previous month performance. You get:\u003C/p>\u003Cul>\u003Cli>Core metrics (impressions, clicks, cost, CTR, CPC, conversions)\u003C/li>\u003Cli>Month-over-month percentage changes\u003C/li>\u003Cli>Trend line charts for:\u003Cul>\u003Cli>Clicks vs. Conversions\u003C/li>\u003Cli>CPC vs. Cost per Conversion\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>It's a solid high-level view, but visual customization is limited and insights have to be interpreted manually.\u003C/p>\u003Cp>\u003Cstrong>Tab 2: Breakdown by Device and Campaign Type\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_breakdown_by_campaign_type_698d9791ca.png\" alt=\"Supermetrics Google Ads Report Template - Report showing tables and bar graphs with data related to campaign types.\">\u003C/p>\u003Cp>This tab drills down performance by:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Device type\u003C/strong> (e.g. computers, mobile, tablet, TV screens)\u003C/li>\u003Cli>\u003Cstrong>Campaign type\u003C/strong> (e.g. Google Search, Display Network, Search Partners)\u003C/li>\u003C/ul>\u003Cp>It includes:\u003C/p>\u003Cul>\u003Cli>Impressions, clicks, cost, CTR, CPC, average position, conversions, cost per conversion\u003C/li>\u003Cli>Two charts:\u003Cul>\u003Cli>Clicks & Conversions by device/campaign\u003C/li>\u003Cli>CPC & Cost per Conversion\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>This tab is useful for identifying what’s driving performance — but again, you’ll need to analyze the data yourself.\u003C/p>\u003Cp>\u003Cstrong>Tab 3: Breakdown by Device Type\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_breakdown_by_device_type_d4e8628f49.png\" alt=\"Supermetrics Google Ads Report Template - Table with metrics and two charts showing device type performance.\">\u003C/p>\u003Cp>A more focused view of performance split purely by device. Same structure as above but zeroes in on devices only.\u003C/p>\u003Cp>Charts included:\u003C/p>\u003Cul>\u003Cli>Clicks vs. Conversions per device\u003C/li>\u003Cli>CPC vs. Cost per Conversion per device\u003C/li>\u003C/ul>\u003Cp>No written analysis, you’re expected to interpret what’s going on yourself. \u003C/p>\u003Cp>\u003Cstrong>Tab 4: Breakdown by Campaign Name\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_breakdown_by_campaign_name_8ca5e9925c.png\" alt=\"Supermetrics Google Ads Report Template - Bar chart showing campaign performance, conversions, and cost per conversion.\">\u003C/p>\u003Cp>This tab shows top campaigns ranked by:\u003C/p>\u003Cul>\u003Cli>Impressions, clicks, cost, CTR, CPC, conversions, cost per conversion\u003C/li>\u003C/ul>\u003Cp>It includes a chart comparing:\u003C/p>\u003Cul>\u003Cli>Top 10 campaigns by conversions and cost per conversion\u003C/li>\u003C/ul>\u003Cp>It’s a good look into which campaigns are most efficient – but the table can get dense fast, and there’s no built-in guidance on what to focus on.\u003C/p>\u003Cp>\u003Cstrong>Tab 5: Breakdown by Country\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Google_Ads_report_template_breakdown_by_country_c27d363801.png\" alt=\"Supermetrics Google Ads Report Template - Breakdown By Country - A table and bar graph comparing conversions and cost per conversion by country.\">\u003C/p>\u003Cp>This tab shows how your Google Ads campaigns are performing by geographic location. For each country, it breaks down:\u003C/p>\u003Cul>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Cost\u003C/li>\u003Cli>CTR (%)\u003C/li>\u003Cli>CPC\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003C/ul>\u003Cp>You also get a bar chart that compares the top 10 countries by conversions and cost per conversion.\u003C/p>\u003Cp>Overall, the Supermetrics Google Sheets template gives you strong raw performance data, but \u003Cstrong>you’ll need to write your own insights, summarize trends manually, and know where to look to find answers.\u003C/strong> It’s best suited for analysts comfortable in Sheets who prefer to do their own digging.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>But compared to the clunky, spreadsheet-style Supermetrics template, Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates/google-ads-report\">Google Ads report\u003C/a> is stunning, easy to read, and looks professional for clients or C-Suite. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_s_Google_Ads_report_template_19bb98ff65.png\" alt=\"Whatagraph's Google Ads Report Template - A report template for Google Ads with metrics, charts, and insights.\">\u003C/p>\u003Cp>In fact, this is what Stef Oosterik, Quality Manager at \u003Ca href=\"https://dtchdigitals.com/nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Dtch. Digitals\u003C/a> agency, loves about Whatagraph. \u003C/p>\u003Cp>The agency was previously using a static reporting tool that made it difficult for clients to read and understand what the report meant and what impact the agency was driving. This could potentially lead to churn issues. \u003C/p>\u003Cp>Stef explained:\u003C/p>\u003Cp style=\"margin-left:0px;\">[quote color-variant=\"1\"]\u003Cbr>Clients get bored if the reports are just a bunch of numbers. And they’re more likely to move to other agencies if they think the results aren’t good.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>But once they switched to Whatagraph, the agency reduced churn by 50% thanks to stunning and professional reports.\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Thanks to Whatagraph’s attractive visuals, clients can see the professionality behind our agency. Whatagraph not only helps us get clients on board, but also to keep our clients within the agency. Our churn rate is very, very low.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">Read the full case study here\u003C/a>.\u003C/p>\u003Ch3>2. Supermetrics LinkedIn Ads Report Template for Google Sheets\u003C/h3>\u003Cp>This \u003Ca href=\"https://docs.google.com/spreadsheets/d/15TDPWuxKP9RFODt3g2fDXS_DmYmQEIxx1uOOBQD20QI/template/preview\">LinkedIn Ads template for Google Sheets\u003C/a> is split across four main tabs, each focused on a different aspect of your campaign performance:\u003C/p>\u003Cp>\u003Cstrong>1. Performance Overview\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Linked_In_Ad_template_performance_overview_15b455e1e9.png\" alt=\"Supermetrics LinkedIn Ad Template - Performance overview dashboard with funnel chart.\">This tab gives a high-level summary of how your LinkedIn Ads are performing overall. It includes quick comparisons between top-performing and low-performing campaigns and creatives, based on CTR.\u003C/p>\u003Cp>There’s also a 13-week timeline showing changes in impressions, clicks, and engagement over time. However, the charts are basic and clunky to customize. \u003C/p>\u003Cp>\u003Cstrong>2. Campaign Performance\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Linked_In_Ads_template_campaign_performance_c6abf9554f.png\" alt=\"Supermetrics LinkedIn Ads Template - Table showing campaign performance metrics like spend, impressions, clicks and CTR.\n\">This tab dives into individual campaign results. It lists standard metrics like impressions, clicks, spend, CTR, conversions, CPC, and CPL in a sortable table.\u003C/p>\u003Cp>While it’s helpful for tracking performance across multiple campaigns, it’s still quite manual. You’ll need to interpret the data yourself, and there are no built-in summaries or filters.\u003C/p>\u003Cp>\u003Cstrong>3. Creative Details\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Linked_In_Ad_template_creative_performance_a7a7b11c18.png\" alt=\"Supermetrics LinkedIn Ad Template - A table of top performing ad creatives, with performance metrics.\">Here, you get a closer look at how specific ad creatives are performing. The table includes headlines, descriptions, engagement metrics, and thumbnails of each creative.\u003C/p>\u003Cp>It highlights the best and worst performing ads by CTR and engagement rate, which is helpful – but again, it’s static and looks like a raw data dump rather than a professional report.\u003C/p>\u003Cp>\u003Cstrong>4. Demographics\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Linked_In_Ad_template_demographics_11172c6885.png\" alt=\"Supermetrics Linkedin Ad Template - Dashboard of LinkedIn ad metrics, various charts and graphs.\">This final tab shows a breakdown of audience reach and impressions by demographic dimensions, including company size, industry, seniority, job title, and country.\u003C/p>\u003Cp>It’s useful for understanding who you’re reaching, but there are no visualizations or summaries – just rows of numbers that require manual interpretation.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>The \u003Ca href=\"https://whatagraph.com/templates/linkedin-ads-report\">LinkedIn Ads report template\u003C/a> in Whatagraph takes the same data points as the Supermetrics version — and turns them into a sleek, fully visualized dashboard that’s easier to understand and far more professional to present.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Linked_In_Ads_report_template_9b6433ef92.png\" alt=\"Whatagraph LinkedIn Ads Report Template - Dashboard showing campaign statistics and performance charts.\">\u003C/p>\u003Cp>Here’s what makes it better:\u003C/p>\u003Cp>\u003Cstrong>✅ Funnel-based structure that shows actual impact:\u003C/strong>\u003C/p>\u003Cp>The Whatagraph template is built around a campaign funnel – showing how impressions led to clicks, registrations, and total conversions. Instead of just listing numbers, it connects them into a narrative that makes sense at a glance.\u003C/p>\u003Cp>\u003Cstrong>✅ Performance summaries and visual storytelling:\u003C/strong>\u003C/p>\u003Cp>At the top of the report, you’ll find a clear snapshot of key KPIs: CTR, CPC, CPM, daily budget, cost per lead – all tied back to goals. \u003C/p>\u003Cp>You don’t have to explain these numbers manually. AI can even generate short summaries of campaign performance and trends for you, based on the data in your report.\u003C/p>\u003Cp>\u003Cstrong>✅ Audience insights that make sense:\u003C/strong>\u003C/p>\u003Cp>Audience breakdowns by job title are visualized using charts, not just tables. So you can instantly see who your campaigns are reaching and how they’re engaging – without scanning rows of spreadsheet data.\u003C/p>\u003Cp>\u003Cstrong>✅ Top-performing creatives and campaigns:\u003C/strong> \u003C/p>\u003Cp>Instead of digging through static cells, Whatagraph automatically highlights your best campaigns and posts, including:\u003C/p>\u003Cul>\u003Cli>Campaign names and IDs\u003C/li>\u003Cli>Spend and conversions\u003C/li>\u003Cli>Impressions, clicks, and conversion performance by post\u003C/li>\u003C/ul>\u003Cp>It’s easy to spot what’s working, and just as easy to share it with a client or stakeholder.\u003C/p>\u003Cp>\u003Cstrong>✅ Designed for reporting, not analysis\u003C/strong>\u003C/p>\u003Cp>While the Supermetrics sheet feels like a raw data dump, the Whatagraph template is designed to be shared. It’s branded, visual, and structured to tell a story – without needing extra formatting or explanations. It looks polished right out of the box.\u003C/p>\u003Ch2>1 Best Supermetrics Reporting Template for Power BI\u003C/h2>\u003Cp>Supermetrics offers 3 templates for Power BI – Google Analytics 4, LinkedIn Ads, and Facebook Ads. Since we've already covered the first two for Looker Studio and Google Sheets, we'll cover Facebook Ads here. \u003C/p>\u003Ch3>Supermetrics Facebook Ads Template for Power BI\u003C/h3>\u003Cp>This \u003Ca href=\"https://supermetrics.com/template-gallery/power-bi-facebook-ads-overview\" target=\"_blank\" rel=\"noopener noreferrer\">Power BI Facebook Ads report template\u003C/a> gives you a multi-page overview of Facebook Ads performance. Each page focuses on a specific area of your campaigns, helping you analyze results across spend, engagement, conversions, and video performance.\u003C/p>\u003Cp>\u003Cstrong>1. Overview\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Facebook_Ads_report_template_Overview_5c50954390.png\" alt=\"Supermetrics Facebook Ads Report Template - Dashboard with key metrics like impressions, clicks, and spend by platform.\">\u003C/p>\u003Cp>The overview page summarizes key account-level metrics:\u003C/p>\u003Cul>\u003Cli>Impressions, outbound clicks, CTR, CPC, CPM, and total spend\u003C/li>\u003Cli>Visual breakdowns of:\u003Cul>\u003Cli>Spend by publisher platform (e.g. Facebook, Instagram)\u003C/li>\u003Cli>Spend by campaign objective\u003C/li>\u003Cli>Spend and CPC trends over time\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Engagement metrics: post reactions, comments, and shares\u003C/li>\u003C/ul>\u003Cp>It’s a decent snapshot for a quick health check, though the layout feels very data-dense and could overwhelm clients unfamiliar with Power BI dashboards.\u003C/p>\u003Cp>\u003Cstrong>2. Conversions\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Facebook_Ads_template_Conversions_695ecb140f.png\" alt=\"Supermetrics Facebook Ads Template - Conversions - A dashboard shows Facebook ad conversion data, including charts and key metrics.\">\u003C/p>\u003Cp>This page focuses entirely on conversion performance. It includes:\u003C/p>\u003Cul>\u003Cli>Total conversions, cost per conversion, ROAS, CVR%, and total conversion value\u003C/li>\u003Cli>Visual comparisons of:\u003Cul>\u003Cli>Spend vs. cost per conversion over time\u003C/li>\u003Cli>Outbound clicks vs. CVR%\u003C/li>\u003Cli>Website conversion value by publisher platform\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>Useful for understanding ROI – but again, no written interpretation or summary of results is provided.\u003C/p>\u003Cp>\u003Cstrong>3. Campaigns\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Facebook_Ads_report_template_campaigns_b5884b0c6c.png\" alt=\"Supermetrics Facebook Ads Report Template - A dashboard displaying Facebook ads campaign metrics and charts.\">\u003C/p>\u003Cp>This page shows how your campaigns and ad sets are performing. You’ll find:\u003C/p>\u003Cul>\u003Cli>Number of campaigns and ad sets\u003C/li>\u003Cli>Top campaigns and ad sets ranked by spend\u003C/li>\u003Cli>A table with detailed metrics (impressions, clicks, conversions, CVR%, CPC, spend, cost per conversion)\u003C/li>\u003C/ul>\u003Cp>Great for performance comparisons, but doesn’t highlight underperforming campaigns or flag optimization opportunities.\u003C/p>\u003Cp>\u003Cstrong>4. Video Performance\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_Facebook_Ads_report_template_Video_086602c55e.png\" alt=\"Supermetrics Facebook Ads - A dashboard displaying Facebook ads video campaign metrics.\">\u003C/p>\u003Cp>If your campaigns include video creatives, this page breaks down:\u003C/p>\u003Cul>\u003Cli>Total 3-second video views vs. 100% completed views\u003C/li>\u003Cli>View-through rate (VTR%)\u003C/li>\u003Cli>Funnel chart showing drop-off at each video milestone (25%, 50%, 75%, etc.)\u003C/li>\u003Cli>Campaign-level table of video performance metrics\u003C/li>\u003C/ul>\u003Cp>It’s a solid setup for video-heavy accounts, but still requires manual interpretation and performance explanation.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>The Power BI template by Supermetrics gives you a decent overview of Facebook Ads data, but it still assumes you’re a data analyst. \u003C/p>\u003Cp>Whatagraph, on the other hand, delivers a \u003Cstrong>report that looks great, reads clearly, and communicates performance without needing extra explanation\u003C/strong>.\u003C/p>\u003Cp>Here’s what stands out about our \u003Ca href=\"https://whatagraph.com/templates/facebook-ads-report\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads report template\u003C/a>:\u003C/p>\u003Cp>\u003Cstrong>✅ Built-in summaries and insights:\u003C/strong> \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Facebook_Ads_report_template_Performance_overview_9c298f4908.png\" alt=\"Performance Overview - Facebook Ads report with performance metrics and a table of spend, reach, and impressions.\">\u003C/p>\u003Cp>Right from the top, Whatagraph gives you an overview of impressions, link clicks, CTR, CPC, and spend. But it goes beyond numbers — with editable insight boxes where your team (or AI) can summarize what’s working and why.\u003C/p>\u003Cp>No more writing follow-up emails explaining results. The report can explain itself.\u003C/p>\u003Cp>\u003Cstrong>✅ Campaign and ad set performance, visualized cleanly:\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Facebook_Ads_report_template_media_insights_83432c9fea.png\" alt=\"Media Insights - A table showing platform placement data, metrics and summaries.\">\u003C/p>\u003Cp>You can drill down by campaign, ad set, or ad creative, but without the cluttered look of Power BI tables. Metrics like frequency, cost per link click, CTR, and link clicks are displayed in simple charts that are easy to interpret, even for non-technical stakeholders.\u003C/p>\u003Cp>\u003Cstrong>✅ Device, demographic, and placement breakdowns\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Facebook_Ads_report_template_user_insights_42ca5c6fe2.png\" alt=\"User Insights - Facebook Ads user insights dashboard with age, gender, device breakdowns.\">\u003C/p>\u003Cp>Whatagraph includes detailed breakdowns by:\u003C/p>\u003Cul>\u003Cli>Age and gender\u003C/li>\u003Cli>Device type\u003C/li>\u003Cli>Platform placement (e.g. Facebook feed, Instagram Stories, Audience Network)\u003C/li>\u003C/ul>\u003Cp>Each view includes clear visuals and summaries, not just raw tables like in Power BI.\u003C/p>\u003Cp>\u003Cstrong>✅ Video and creative performance made digestible\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Facebook_Ads_report_template_ad_performance_d7ca00ebcd.png\" alt=\"Whatagraph Facebook Ads Report Template - Ad Performance - Ad performance report with metrics and visual creative examples.\">\u003C/p>\u003Cp>Instead of dense funnel visuals, Whatagraph shows top-performing ads (by CTR or link clicks) with full context:\u003C/p>\u003Cul>\u003Cli>Creative headlines and copy\u003C/li>\u003Cli>Spend and link click stats\u003C/li>\u003Cli>CTRs that are \u003Ci>actually readable\u003C/i> (e.g. 383% vs. buried in a chart)\u003C/li>\u003C/ul>\u003Cp>This makes it easy to show clients what’s working, and reuse high-performers in future campaigns.\u003C/p>\u003Cp>If you want to give clients a Facebook Ads report they’ll actually read and understand, Whatagraph delivers it without needing workarounds or data translation.\u003C/p>\u003Ch2>1 Best Supermetrics Template for Excel & BigQuery\u003C/h2>\u003Cp>Supermetrics offers one template each for Excel and BigQuery, and they are both for the same use case – PPC reporting. You can find them here:\u003C/p>\u003Col>\u003Cli>\u003Ca href=\"https://supermetrics.com/template-gallery/reporting-tools/excel\" target=\"_blank\" rel=\"noopener noreferrer\">PPC reporting template for Excel\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://supermetrics.com/template-gallery/looker-studio-bigquery-paid-channel-mix-overview\" target=\"_blank\" rel=\"noopener noreferrer\">PPC reporting template for BigQuery\u003C/a>\u003C/li>\u003C/ol>\u003Cp>For this article, we’ll break down the PPC reporting template for Excel. \u003C/p>\u003Ch3>Supermetrics Paid Per Click (PPC) Reporting Template for Excel\u003C/h3>\u003Cp>This Supermetrics Excel template is designed to combine PPC data from platforms like Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, and Twitter (X). \u003C/p>\u003Cp>But while the intention is to simplify cross-channel reporting, the execution is anything but smooth.\u003C/p>\u003Cp>\u003Cstrong>1. Manual setup required, and easy to mess up\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_PPC_report_template_Instructions_2b91ca0e21.png\" alt=\"Supermetrics PPC Report Template - An Excel spreadsheet template containing a \">\u003C/p>\u003Cp>The first tab, \u003Cstrong>Instructions\u003C/strong>, walks you through a step-by-step process to configure your queries and fill in the data sheets. You’re expected to:\u003C/p>\u003Cul>\u003Cli>Use Supermetrics to set up each query per platform\u003C/li>\u003Cli>Route data into each separate tab (Google Ads, Facebook Ads, etc.)\u003C/li>\u003Cli>Ensure column headers match exactly\u003C/li>\u003Cli>Refresh the queries manually to keep the dashboard up to date\u003C/li>\u003C/ul>\u003Cp>One mistake — a renamed column, a broken query, or a missing data point — and the whole dashboard can break. And when that happens, \u003Cstrong>there’s no built-in support or diagnostics\u003C/strong> to tell you what went wrong.\u003C/p>\u003Cp>\u003Cstrong>2. The dashboard is basic and clunky\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_PPC_report_template_Overview_f90583e9c9.png\" alt=\"Supermetrics PPC Report Template - A marketing dashboard showing channel performance metrics and trend charts.\">\u003C/p>\u003Cp>The Dashboard tab tries to summarize high-level performance (impressions, clicks, CTR, CPC, conversions), but it’s not much more than a spreadsheet with colored cells and a few outdated-looking charts.\u003C/p>\u003Cp>Charts are embedded manually, hard to customize, and definitely not client-ready. The formatting looks like something from 2010 –\u003Cstrong> \u003C/strong>not a polished, branded report you'd feel confident sharing with a client.\u003C/p>\u003Cp>\u003Cstrong>3. Platform data is split across too many tabs\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_PPC_report_template_individual_channel_8dcb045107.png\" alt=\"Supermetrics PPC Report Template - Spreadsheet showing data input fields for PPC data analysis.\">\u003C/p>\u003Cp>Each platform (Google Ads, Facebook Ads, LinkedIn Ads, etc.) gets its own tab, meaning:\u003C/p>\u003Cul>\u003Cli>Data isn’t unified unless you manually consolidate it\u003C/li>\u003Cli>There’s no easy way to view performance holistically\u003C/li>\u003Cli>You constantly have to jump between tabs to find answers\u003C/li>\u003C/ul>\u003Cp>This setup creates friction and slows you down – especially when working across multiple accounts or clients.\u003C/p>\u003Cp>\u003Cstrong>4. When things break, you’re on your own\u003C/strong>\u003C/p>\u003Cp>There’s no built-in error handling or alerting when data doesn’t load. \u003C/p>\u003Cp>If a Supermetrics query fails or a column changes, you won’t know until you notice something’s off in the dashboard, and even then, figuring out what went wrong requires digging through formulas and queries.\u003C/p>\u003Ch3>Whatagraph PPC Report Template \u003C/h3>\u003Cp>Unlike the Supermetrics Excel version, which feels cluttered, hard to format, and overly manual, the \u003Ca href=\"https://reports.live/shared/VgRD05m9Pnn5raN7\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph PPC report template\u003C/a> is structured to be both \u003Cstrong>visually impressive\u003C/strong> and \u003Cstrong>easy to use\u003C/strong>, even for non-technical users.\u003C/p>\u003Cp>\u003Cstrong>1. Starts with a Performance Overview\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_report_template_performance_overview_ac7ac74b3a.png\" alt=\"Whatagraph PPC Report Template - A dashboard showing pay-per-click performance metrics.\">The first tab gives you a clean, professional snapshot of all key PPC metrics across platforms – impressions, clicks, conversions, CPC, and spend.\u003C/p>\u003Cp>You can create these aggregated values using simple, no-code workflows inside of your report – no need to bounce between different spreadsheets or dashboards or dabble with SQL or coding.\u003C/p>\u003Cp>And best of all, you can \u003Cstrong>save\u003C/strong> these metrics and formulas as templates for future reports.\u003C/p>\u003Cp>Also, see the summary and recommendations section? \u003C/p>\u003Cp>You can get AI to write it out for you in any language you want from 18 languages available – and edit them however you want after. AI is supposed to be a starting point, but you call the shots. \u003C/p>\u003Cp>\u003Cstrong>2. Channel-Level Tabs for Deep Dive\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_report_template_Channel_deep_dives_57216d1ed3.png\" alt=\"Whatagraph PPC Report Template - Dashboard with charts and tables displaying ad performance metrics.\">Each platform has its own section – Meta Ads, Google Ads, LinkedIn Ads etc. – with detailed campaign breakdowns, KPIs, so you can do a deeper-dive.\u003C/p>\u003Cp>You even get to see top-performing ad creatives with detailed metrics for each ad. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_PPC_template_top_performing_ads_84dce53a8d.png\" alt=\"Top Performing Ads - A display of six sample ads with impressions and clicks data.\">\u003C/p>\u003Cp>The best thing? Once you’ve customized a PPC report for a particular client, \u003Cstrong>you can save it as a template and re-use it to create another report for another client. \u003C/strong>No need to rebuild or reconfigure every time. \u003C/p>\u003Cp>\u003Cstrong>But what about when you have to edit the reports? \u003C/strong>\u003C/p>\u003Cp>With Supermetrics’ Excel or Google Data Studio report templates, you’d have to edit each report individually. This is fine if you only have one – but if you have dozens, it can quickly snowball into hours of work. \u003C/p>\u003Cp>On Whatagraph, we have something called “Linked templates” that lets you edit linked reports in bulk rather than one by one. \u003C/p>\u003Cp>Basically, you have a “Master” template that you can link as many reports you like to. When it’s time to edit – say you want to change the metric inside a widget or a widget icon – you can simply edit that Master template, and the changes will sync automatically across all the linked reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_reports_e8b1047726.png\" alt=\"Linked Reports - Dashboard interface with charts, metrics, and a LinkedIn logo.\">\u003C/p>\u003Ch2>How do Supermetrics reporting templates work?\u003C/h2>\u003Cp>Supermetrics templates aren’t standalone dashboards or plug-and-play reports. Instead, they’re a \u003Cstrong>starting point\u003C/strong> — a pre-formatted file (usually a Google Sheet, Looker Studio dashboard, Excel file, or Power BI workspace) that needs to be paired with a Supermetrics connector.\u003C/p>\u003Cp>Here’s what the setup usually looks like:\u003C/p>\u003Ch3>1. Choose your template\u003C/h3>\u003Cp>You start by browsing the\u003Ca href=\"https://supermetrics.com/template-gallery\"> \u003C/a>\u003Ca href=\"https://supermetrics.com/template-gallery\" target=\"_blank\" rel=\"noopener noreferrer\">Supermetrics template gallery\u003C/a> and picking one that matches your reporting goal — e.g. a Facebook Ads report in Looker Studio.\u003C/p>\u003Ch3>2. Connect your data sources via Supermetrics\u003C/h3>\u003Cp>Once the template is opened, you’ll be prompted to authorize Supermetrics and connect to the right data source (e.g. Google Ads, GA4, Facebook Ads).\u003C/p>\u003Cp>If you don’t have an active Supermetrics license or the right connector plan, this step won’t work.\u003C/p>\u003Ch3>3. Map the right accounts or campaigns\u003C/h3>\u003Cp>You then select which accounts, properties, or campaigns to pull into the report. The template is just a shell – no data is included – so everything depends on how you configure the data source.\u003C/p>\u003Ch3>4. Customize filters and date ranges\u003C/h3>\u003Cp>Most templates come with a few pre-set filters, like time period or campaign name. You’ll need to adjust them to reflect your actual reporting needs.\u003C/p>\u003Ch3>5. Tweak charts, fix layout issues, and apply branding\u003C/h3>\u003Cp>Supermetrics doesn’t format or brand the reports — that’s up to the destination tool. You’ll need to:\u003C/p>\u003Cul>\u003Cli>Adjust the layout to fit your KPIs\u003C/li>\u003Cli>Add your company logo, colors, and fonts (if supported)\u003C/li>\u003Cli>Clean up any broken charts or error messages\u003C/li>\u003C/ul>\u003Ch3>6. Refresh data regularly\u003C/h3>\u003Cp>The templates don’t auto-update unless you’ve set up scheduled refreshes. Even then, \u003Cstrong>data breaks are common\u003C/strong>, especially if:\u003C/p>\u003Cul>\u003Cli>APIs change\u003C/li>\u003Cli>Your ad account is disconnected\u003C/li>\u003Cli>Your Supermetrics license expires or downgrades\u003C/li>\u003C/ul>\u003Ch3>TL;DR:\u003C/h3>\u003Cp>Supermetrics templates are helpful starting points, but they’re not turnkey reporting solutions. You still need to:\u003C/p>\u003Cul>\u003Cli>Configure connectors\u003C/li>\u003Cli>Troubleshoot data loads\u003C/li>\u003Cli>Format the visuals yourself\u003C/li>\u003Cli>And double-check that everything stays up to date\u003C/li>\u003C/ul>\u003Cp>This is exactly why many marketers switch to \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a> like Whatagraph – where data connection, visualization, and insights all happen in one place.\u003C/p>","2023-03-08T14:47:36.953Z","2025-07-02T06:17:24.862Z","2023-03-08T14:48:15.531Z",{"id":650,"name":651,"alternativeText":652,"caption":31,"width":553,"height":554,"formats":653,"hash":659,"ext":292,"mime":293,"size":660,"url":661,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":662,"updatedAt":663},14974,"6 best Supermetrics templates to grab.png","Supermetrics Templates - Marketing dashboard with ad campaign metrics and performance data.",{"thumbnail":654},{"ext":292,"url":655,"hash":656,"mime":293,"name":657,"path":31,"size":658,"width":434,"height":435},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_6_best_Supermetrics_templates_to_grab_15f2daafcb.png","thumbnail_6_best_Supermetrics_templates_to_grab_15f2daafcb","thumbnail_6 best Supermetrics templates to grab.png",24.91,"6_best_Supermetrics_templates_to_grab_15f2daafcb",1042.6,"https://s3.us-east-2.amazonaws.com/whatagraph.com/6_best_Supermetrics_templates_to_grab_15f2daafcb.png","2025-06-23T07:38:30.988Z","2025-06-23T07:38:37.202Z",{"id":602,"name":603,"about":604,"email":605,"createdAt":606,"updatedAt":607,"publishedAt":608,"slug":609,"linkedin_url":610},{"id":319,"title":442,"slug":443,"subheading":444,"createdAt":445,"updatedAt":446,"publishedAt":447},{"id":667,"dateReorder":668,"title":669,"slug":670,"summary":671,"body":672,"read_time":42,"createdAt":673,"updatedAt":674,"publishedAt":675,"errors":31,"table_of_contents":32,"cover_image":676,"author":691,"article_category":692},2291,"2025-06-16","Why Is Looker Studio Slow? 6 Ways to Make It Faster","looker-studio-slow","\u003Cp>Looker Studio taking too long to load? You’re not alone. \u003C/p>\u003Cp>I scoured Reddit threads and community forums and one thing is clear – everyone’s frustrated with Looker Studio's slow load times, broken charts, and dashboards that freeze at the worst possible time. \u003C/p>\u003Cp>But we’re here to help. \u003C/p>\u003Cp>In this article, you’ll find 6 different reasons why your Looker Studio dashboard might be slow and how to fix each issue. \u003C/p>","\u003Ch2>Why is Looker Studio slow? \u003C/h2>\u003Cp>Looker Studio is slow because of these key reasons:\u003C/p>\u003Col>\u003Cli>You have large datasets.\u003C/li>\u003Cli>You’re using live connections to bring Google data into Looker Studio.\u003C/li>\u003Cli>You’re using finicky third-party connectors to bring non-Google data into Looker Studio.\u003C/li>\u003Cli>You’re then manipulating the data like creating data blends and calculated fields inside of Looker Studio.\u003C/li>\u003Cli>You have too many components or pages in a report.\u003C/li>\u003Cli>It's not you, it's Looker Studio's system issues.\u003C/li>\u003C/ol>\u003Cp>These issues aren’t standalone either – usually two or more are happening at the same time. \u003C/p>\u003Cp>In the next sections, we’ll go through each reason why Looker studio loading slow and recommended fixes for each. \u003C/p>\u003Ch2>Reason 1: You’re working with large and complex datasets.\u003C/h2>\u003Cp>Looker Studio has a 6-minute limit on handling queries, and large data requests can cause your report to load slowly or time out. \u003C/p>\u003Cp>In fact, Tanja Keglić, Performance Marketing Manager at Achtzehn Grad agency, \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">ran into this exact issue\u003C/a>.\u003C/p>\u003Cp>Before she became a Whatagraph customer, she was using Looker Studio to create reports for a large automotive client with multiple data sources and platforms, which made Looker Studio very slow. She shared:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We wanted to see our data quickly, but Looker Studio took so long to load. \u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>This made it difficult to optimize campaigns, answer ad-hoc client questions, and work at the pace her team needed.\u003C/p>\u003Ch3>✅ How to fix this: Reconfigure your data setup\u003C/h3>\u003Cp>Keeping your data tight and focused is key to speed up Looker Studio. You can do so in four ways: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Shorten date ranges: \u003C/strong>Only show recent data unless you \u003Ci>really\u003C/i> need long-term views.\u003C/li>\u003Cli>\u003Cstrong>Filter out unneeded rows:\u003C/strong> Don’t pull in every campaign or ad set, just the top performers or key segments.\u003C/li>\u003Cli>\u003Cstrong>Remove unused fields:\u003C/strong> Only include the dimensions and metrics you actually use in your visuals.\u003C/li>\u003Cli>\u003Cstrong>Adjust the data freshness rate: \u003C/strong>Each type of data source in Looker Studio has its own default data freshness threshold, but you can adjust this to be less frequent – e.g. daily refresh instead of hourly. This means you won’t get up-to-date data all the time, but your reports would load faster.\u003C/li>\u003C/ul>\u003Cp>Alternatively, you can switch to a much faster and stable platform like \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> which can handle 10 sources and 100 widgets without slowing down, and has an uptime of 99.95%. This means it can handle large datasets and system-wide outages are very, \u003Ci>very\u003C/i> rare. \u003C/p>\u003Cp>When Tanja switched to Whatagraph, she appreciated how fast the platform was. She said:  \u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph is very, very quick when loading the data. Even when I change a source in the report, it’s super quick and I barely ever have to wait.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Plus, you won’t have to trade-off your data freshness. Whatagraph offers a consistent 30-min refresh rate across all your sources, blends, and platforms.\u003C/p>\u003Ch2>Reason 2: You’re using live connections.\u003C/h2>\u003Cp>Live data is great, until it starts dragging your dashboard down.\u003C/p>\u003Cp>By default, Looker Studio connects live to your data source. This means every time a user loads or filters the report, Looker fetches fresh data directly from the platform: Google Analytics 4, Google Search Console, Google Ads, e.t.c. \u003C/p>\u003Cp>If your dashboard has multiple data sources (and most do), that’s several real-time queries firing at once.\u003C/p>\u003Cp>The issue worsens when those data sources are external or under load. Public cloud APIs, custom connectors, or self-hosted databases (like Redshift or PostgreSQL) can add extra network latency, timeout errors, or fail to respond altogether.\u003C/p>\u003Cp>And when your dashboard depends on live data, any hiccup on the source side breaks the whole experience.\u003C/p>\u003Ch3>✅ How to fix this: Use extracted or cached data\u003C/h3>\u003Cp>Instead of live data, use a snapshot of your data - also known as extracted data source. \u003C/p>\u003Cp>You can do this through Looker Studio’s “Extract Data” connector. Instead of querying live data every time someone opens the report, Looker pulls from a preloaded subset of your data. \u003C/p>\u003Cp>\u003Cstrong>What it does:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Lets you choose specific fields, filters, and date ranges to limit the amount of data loaded\u003C/li>\u003Cli>Works with any data source\u003C/li>\u003Cli>Allows you to apply your own aggregations (e.g., Sum, Average) for more flexible analysis\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to do it:\u003C/strong>\u003C/p>\u003Col>\u003Cli>Go to Looker Studio → \u003Ci>Create\u003C/i> → \u003Ci>Data Source\u003C/i> → Select Extract Data.\u003C/li>\u003Cli>Pick your existing data source.\u003C/li>\u003Cli>Choose only the metrics and dimensions you need.\u003C/li>\u003Cli>(Optional) Add filters or apply a date range to limit the data further.\u003C/li>\u003Cli>(Optional) Turn on Auto update and set a refresh schedule.\u003C/li>\u003Cli>Click Save and Extract—then connect this source to your report.\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>Keep in mind:\u003C/strong> Extracts have a 100 MB limit, and the data is static unless you enable auto-refresh.\u003C/p>\u003Cp>For more information, you can check out \u003Ca href=\"https://cloud.google.com/looker/docs/studio/extract-data-for-faster-performance#:~:text=On%20the%20Looker%20Studio%20home,targets%2C%20or%20by%20clicking%20Add.\" target=\"_blank\" rel=\"noopener noreferrer\">Google’s documentation\u003C/a>.  \u003C/p>\u003Cp>This approach is ideal when you don’t need real-time data but want a dashboard that loads fast. \u003C/p>\u003Cp>The other option is to pull your data into Google Sheets or Google BigQuery first, and then connect Looker to that source. It’s more reliable and way faster. \u003C/p>\u003Cp>But then this also means the process would still be quite manual, you’d still be lost in different spreadsheets and tools, and there’s a lot of room for human error in your data. \u003C/p>\u003Ch2>Reason 3: You’re manipulating data inside of Looker Studio. \u003C/h2>\u003Cp>Looker Studio was built for data visualization, not data transformation. \u003C/p>\u003Cp>When you manipulate your data, like creating custom dimensions, calculated fields, complex filters, or do data blending inside Looker, it slows down the platform. \u003C/p>\u003Cp>This is because every time you open a dashboard or change a filter, Looker has to:\u003C/p>\u003Col>\u003Cli>Pull raw data from each data source\u003C/li>\u003Cli>Apply your calculations and transformations\u003C/li>\u003Cli>Then render the visual\u003C/li>\u003C/ol>\u003Cp>That’s a lot of processing happening in-browser, especially if you have large datasets. \u003C/p>\u003Cp>Also, these transformations are not \u003Cstrong>not reusable\u003C/strong> across dashboards, which means you'll need to recreate logic every time, increasing maintenance overhead and report load time.\u003C/p>\u003Cp>In fact, \u003Ca href=\"https://www.linkedin.com/in/analyticsnerd/\" target=\"_blank\" rel=\"noopener noreferrer\">Himanshu Sharma\u003C/a>, Founder at OptimizeSmart, GA4 and GTM agency says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Looker Studio is not meant for data manipulation. It is neither a spreadsheet nor a data warehouse. When you manipulate data in Looker Studio, it slows down your report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/posts/analyticsnerd_99-of-looker-studio-users-make-these-activity-7333451901188890626-G4UL?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB_2pacB6ApCphtgRXXVvJfGAji3nZdMx8g\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3>✅ How to fix this: Manipulate your data in Google Sheets, BigQuery, or Whatagraph\u003C/h3>\u003Cp>The better alternative is to\u003Cstrong> \u003C/strong>clean and prepare your data \u003Ci>before\u003C/i> it hits Looker Studio.\u003C/p>\u003Cp>You can do so in two key ways: \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Google Sheets\u003C/strong> works well for small to medium datasets. You can structure your tables, apply formulas, and only pass in what you actually need.\u003C/li>\u003Cli>\u003Cstrong>BigQuery\u003C/strong> is a better option for large datasets. You can pre-aggregate data with SQL, and if you enable BI Engine, it can return query results almost instantly.\u003C/li>\u003Cli>\u003Cstrong>Whatagraph\u003C/strong> works for all kinds of datasets. You can connect all the data you need using our native, plug-and-go connectors and transform it any way you want through no-code flows. Then, pick metrics and dimensions, preview your data table, and \u003Ca href=\"https://whatagraph.com/data-transfer/looker-studio\">start an automated transfer to Looker Studio\u003C/a>. \u003C/li>\u003C/ol>\u003Cp>Or, you can just use Whatagraph for the entire data flow from connection → transformation → visualization.\u003C/p>\u003Cp>While Looker Studio is limited to 5 data sources per blend, with Whatagraph, you can create blends from unlimited sources.\u003C/p>\u003Cp>And you won’t need to tinker with spreadsheets or BigQuery to manipulate your data – you can simply set everything up in no-code workflows.\u003C/p>\u003Cp>For instance, say you want to see the total ad spend across three paid-per-click (PPC) channels – Google Ads, Facebook Ads, and LinkedIn Ads. You can simply create what we call a “Source Group” in literal seconds like so:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Source_groups_on_Whatagraph_b25e17a9ad.png\" alt=\"Source Groups on Whatagraph - Channel selection interface with social media, PPC, SEO, and analytics sources.\">Then, you can select the report types, sources, and currencies you want to see your data in, and save this as a template you can re-use the next time.\u003C/p>\u003Cp>In your report, you can then add a widget, choose this Source Group, and visualize any metrics you want from these three channels combined. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Total_ad_spend_with_AI_widget_55271a4e08.png\" alt=\"Total Ad Spend - Dashboard widget showing ad spend of €17,462.37 from Google, Facebook, and LinkedIn ads.\">See that \u003Ci>“Apply quick changes here…”\u003C/i> box? \u003C/p>\u003Cp>You can ask AI to edit that widget for you however you want. For example, say you want to change the metric to “Impressions” instead of “Spend” . You don’t need to do it manually – you can just ask AI and it’ll be done in seconds. \u003C/p>\u003Ch2>Reason 4: You have too many components or pages in your reports.\u003C/h2>\u003Cp>Every visual element on your Looker Studio dashboard, scorecards, charts, tables, filters, sends its own query to the data source. \u003C/p>\u003Cp>That means if you’ve got 15 charts, 3 filters, and a date selector, Looker is sending 20+ queries all at once. Multiply that by live data connections and large datasets, and your dashboard slows down significantly. \u003C/p>\u003Cp>Even if your data sources are small, the sheer volume of visual components can overwhelm the platform, especially when users scroll or interact with filters.\u003C/p>\u003Cp>Another thing is, if you have over 20 pages in one Looker Studio report, it’ll take a long time for you to export them. \u003C/p>\u003Cp>In fact, a Looker Studio user in \u003Ca href=\"https://www.reddit.com/r/GoogleDataStudio/comments/1fkkk34/looker_studio_being_incredibly_slow/\" target=\"_blank\" rel=\"noopener noreferrer\">this Reddit thread\u003C/a> says “the heavier your report is, the nastier they would be.” \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_slow_export_times_39e201f412.png\" alt=\"\">\u003C/p>\u003Ch3>✅ How to fix this: Use fewer components and split reports into pages\u003C/h3>\u003Cp>This might seem obvious but the solution is to use fewer charts and components on each page.\u003C/p>\u003Cp>Here are three ways you can do so:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Combine metrics:\u003C/strong> Instead of having different scorecards, use one table to show your metrics together (e.g. clicks, impressions, CTR). For instance, MeasureSchool combined 3 scorecards into one table with 3 metrics and it reduced API calls by 66% and noticeably sped up performance.\u003C/li>\u003Cli>\u003Cstrong>Avoid duplicate charts:\u003C/strong> If two charts show similar data, use filters instead of creating both.\u003C/li>\u003Cli>\u003Cstrong>Split your dashboard into pages:\u003C/strong> Don’t put everything on one screen. Break it up into tabs so it loads faster.\u003C/li>\u003C/ul>\u003Ch2>Reason 5: You’re using third-party data connectors.\u003C/h2>\u003Cp>If you’re using third-party data connectors like Supermetrics or \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel.io\u003C/a> to pull in data from non-Google platforms, they’re going to slow down your reports.\u003C/p>\u003Cp>Each third-party connector adds an extra step between Looker and your data. So instead of one system talking directly to another, it’s:\u003C/p>\u003Cp>Source platform → Third-party connector → BigQuery or spreadsheets→ Looker Studio\u003C/p>\u003Cp>That means:\u003C/p>\u003Cul>\u003Cli>More API calls\u003C/li>\u003Cli>More chances for delays or errors\u003C/li>\u003Cli>And a lot more waiting when loading your report\u003C/li>\u003C/ul>\u003Cp>For instance, Tanja, Performance Marketing Manager at Achtzehn Grad, was using \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics\u003C/a> to pull non-Google data into Looker Studio. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-connectors\">Supermetrics connectors\u003C/a> frequently broke, sources failed to load properly, and she had to either waste time fixing them herself or contacting Support for help. She said: \u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>It’s such a pain to reconnect a lot of sources and accounts, and it takes so much time, which you don’t have when you want a quick report.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>✅ How to fix this: Use an all-in-one marketing intelligence platform\u003C/h3>\u003Cp>The best solution is to upgrade to an all-in-one marketing intelligence platform that allows you to connect to BOTH Google and non-Google platforms natively.\u003C/p>\u003Cp>That's exactly what Whatagraph is. \u003C/p>\u003Cp>We’ve got 55+ \u003Ca href=\"https://whatagraph.com/integrations\">native integrations\u003C/a> to popular and niche marketing platforms, including Meta, LinkedIn, Google Ads, GA4, TikTok, Amazon Ads, and more. \u003C/p>\u003Cp>That means no more unstable middlemen, broken third party connectors, or having to google “Why is Google data studio slow?”. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_integrations_296e8025b2.png\" alt=\"Whatagraph Integrations - A grid of logos for SEO and analytics tools.\">\u003C/p>\u003Cp>Whatagraph’s integrations are also fully-managed, which means our Product engineers regularly maintain them so you don’t have to. And if there are bugs, they can resolve them quickly without having a third-party company involved.\u003C/p>\u003Cp>This is what Tanja, Performance Marketing Manager at Achtzehn Grad loves about us. She said:   \u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>And once your data is in Whatagraph, you can do everything else in there:\u003C/p>\u003Col>\u003Cli>Transform your data without touching a spreadsheet or BigQuery\u003C/li>\u003Cli>Create data blends from unlimited sources (Looker Studio is limited to 5)\u003C/li>\u003Cli>Build internal dashboards and client-facing reports\u003C/li>\u003Cli>Automate reports to go out to specific people at specific days and times\u003C/li>\u003Cli>Get AI to write out performance summaries in each report, and use the chatbot to extract insights from your campaigns\u003C/li>\u003C/ol>\u003Cp>Soon, you won’t even need to build your own reports. With AI, you’ll be able to:\u003C/p>\u003Cul>\u003Cli>Build reports from a prompt\u003C/li>\u003Cli>Edit widgets and troubleshoot issues\u003C/li>\u003Cli>Apply custom themes from images or prompts (e.g. “make the report look like a Batman movie)\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_vs_Looker_Studio_ff51383399.png\" alt=\"Whatagraph vs Looker Studio - The old way to connect data to Whatagraph.\">\u003C/p>\u003Cp>But apart from Whatagraph, some other options for all-in-one marketing reporting platforms include: \u003C/p>\u003Col>\u003Cli>\u003Ca href=\"https://whatagraph.com/reviews/agencyanalytics\">\u003Cstrong>AgencyAnalytics\u003C/strong>\u003C/a>\u003Cstrong> \u003C/strong>- Best for SEO and content marketing agencies\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/reviews/dashthis\">\u003Cstrong>DashThis\u003C/strong>\u003C/a> - Best for freelancers and small businesses \u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/reviews/geckoboard\">\u003Cstrong>Geckoboard\u003C/strong>\u003C/a> - Best for small to medium e-commerce businesses\u003C/li>\u003C/ol>\u003Ch2>Reason 6: You're facing platform-wide performance issues.\u003C/h2>\u003Cp>Most of the time, it’s not you. It’s Looker Studio itself. \u003C/p>\u003Cp>If you scroll through \u003Ca href=\"https://www.googlecloudcommunity.com/gc/forums/searchpage/tab/message?advanced=false&allow_punctuation=false&filter=location&location=category:looker&q=looker%20studio%20slow\" target=\"_blank\" rel=\"noopener noreferrer\">the Looker Studio community forum\u003C/a>, you’ll see loads of users complaining about platform-wide slowdowns, timeouts, or system errors, especially at the start of the month or following product updates.\u003C/p>\u003Cp>For example, this is what one user posted in the forum: \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_slow_in_loading_community_forum_bfa186ff93.png\" alt=\"Here's my attempt at generating alt text for the image:\n\nLooker Studio Slow In Loading - A screenshot of a community forum post.\">\u003C/figure>\u003Cp>\u003Ca href=\"https://www.googlecloudcommunity.com/gc/Looker-Studio/Looker-Studio-slow-in-loading-sometimes-can-t-show-charts/m-p/828833\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>And even if you voice out your issue in the community forum, there's no guarantee that a Looker Studio representative would see it, or even then you’d still be left to fix it yourself. \u003C/p>\u003Cp>You could log and track issues in this \u003Ca href=\"https://issuetracker.google.com/savedsearches/5492224?p=1&q=componentid:196095%20status:(open%20%7C%20new%20%7C%20assigned%20%7C%20accepted)%20votecount%3E0&s=vote_count:desc&pli=1\" target=\"_blank\" rel=\"noopener noreferrer\">Issue Tracker\u003C/a>, but even then, it can take weeks or months to get your issues fixed (and there's no guarantee that they will be fixed). \u003C/p>\u003Cp>With all these issues combined, it’s not a surprise that many are looking for \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio alternatives\u003C/a> that are faster and more reliable, like this user: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Why_has_Looker_Studio_became_so_unreliable_16aa333664.png\" alt=\"Looker Studio - Forum post about Looker Studio's reliability with user profile and reply options.\">\u003Ca href=\"https://www.googlecloudcommunity.com/gc/Looker-Studio/Why-has-Looker-Studio-become-so-unreliable/m-p/857654\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>If that's what you're looking for, there's no better choice than Whatagraph. Here's why. \u003C/p>\u003Ch2>The Easiest Fix: Use Whatagraph for Faster, Smoother Marketing Intelligence \u003C/h2>\u003Cp>We built Whatagraph to solve the exact problems Looker Studio users face, without the hacks, workarounds, or trade-offs. \u003C/p>\u003Cp>Unlike Looker Studio, Whatagraph is \u003Cstrong>all-in-one, fast, and stable\u003C/strong>. You can: \u003C/p>\u003Cp>✅ Connect to 55+ marketing platforms through native, plug-and-go connectors\u003C/p>\u003Cp>✅ Transform and clean your data without spreadsheets or BigQuery\u003C/p>\u003Cp>✅ Create unlimited data blends, metrics, and dimensions – then reuse them everywhere\u003C/p>\u003Cp>✅ Build stunning, accurate, and stable reports and dashboards \u003C/p>\u003Cp>✅ Automate reports to go out at specific dates and times \u003C/p>\u003Cp>✅ Ask AI to write out performance summaries or extract insights from your marketing data\u003C/p>\u003Cp>✅ Set up goals and automatic alerts through email, Slack, or on the dashboard\u003C/p>\u003Cp>Plus, you'll get access to \u003Cstrong>your very own Customer Success Manager\u003C/strong> and 18/5 \u003Cstrong>live chat support\u003C/strong> that replies within 1 minute and resolves most issues within 4 hours. \u003C/p>\u003Cp>And marketers who switched to us from Looker Studio are loving it. Here’s what Kim Strickland, Digital Marketing Specialist at Peak Seven agency said in \u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">this case study\u003C/a>:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>With Looker Studio, everything was muddled, but Whatagraph has opened up transparency and communication. It allowed us to see clearly how our campaigns are performing and took us to the next level with our clients and team. \u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>We hope this guide was helpful in making your Looker Studio report load faster.\u003C/p>\u003Cp>But if you’ve had enough of Looker Studio and want some peace of mind, don't hesitate to \u003Ca href=\"https://whatagraph.com/book-a-call\">reach out to our team\u003C/a>. \u003C/p>","2023-06-07T14:56:29.893Z","2025-06-24T04:06:37.129Z","2023-06-07T18:17:31.405Z",{"id":677,"name":678,"alternativeText":679,"caption":31,"width":553,"height":554,"formats":680,"hash":686,"ext":292,"mime":293,"size":687,"url":688,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":689,"updatedAt":690},14941,"Why is Looker Studio slow and how to make it faster.png","Why Is Looker Studio Slow - Dashboard with graphs displaying web analytics data.",{"thumbnail":681},{"ext":292,"url":682,"hash":683,"mime":293,"name":684,"path":31,"size":685,"width":434,"height":435},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Why_is_Looker_Studio_slow_and_how_to_make_it_faster_1a8a501299.png","thumbnail_Why_is_Looker_Studio_slow_and_how_to_make_it_faster_1a8a501299","thumbnail_Why is Looker Studio slow and how to make it faster.png",25.33,"Why_is_Looker_Studio_slow_and_how_to_make_it_faster_1a8a501299",1099.07,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Why_is_Looker_Studio_slow_and_how_to_make_it_faster_1a8a501299.png","2025-06-16T11:44:03.825Z","2025-06-16T11:44:10.246Z",{"id":602,"name":603,"about":604,"email":605,"createdAt":606,"updatedAt":607,"publishedAt":608,"slug":609,"linkedin_url":610},{"id":319,"title":442,"slug":443,"subheading":444,"createdAt":445,"updatedAt":446,"publishedAt":447},{"id":5,"title":344,"subtitle":694,"createdAt":695,"updatedAt":696,"publishedAt":697,"text_banner":31,"bottom_banner":31},"\u003Cp>Dive into Whatagraph product updates, how-tos, company news, product reviews, and educational content to get the most out of your marketing data.\u003C/p>","2022-11-18T08:43:50.870Z","2025-07-03T08:13:56.278Z","2022-11-18T08:43:52.413Z",{"data":699,"meta":706},{"id":319,"title":442,"slug":443,"subheading":444,"createdAt":445,"updatedAt":446,"publishedAt":447,"toc_banner":700},{"id":270,"content":701,"cta":702,"cta_collection":31},"Learn how to implement AI successfully at your agency",{"id":703,"label":704,"url":367,"subtext":31,"style":705,"element_id":31,"color":31,"icon":31,"width":31},1611,"Get free playbook","button",{},1759916847633]