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Just plug, and go.\u003C/span>\u003C/p>",{"id":494,"name":495,"alternativeText":496,"caption":31,"width":497,"height":498,"formats":499,"hash":506,"ext":292,"mime":293,"size":507,"url":508,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":509,"updatedAt":510},15579,"data.png","Data - Selection window showing Instagram, Facebook, Youtube, and Reddit icons.",1984,1526,{"thumbnail":500},{"ext":292,"url":501,"hash":502,"mime":293,"name":503,"path":31,"size":504,"width":505,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_data_d70c7af726.png","thumbnail_data_d70c7af726","thumbnail_data.png",20.32,203,"data_d70c7af726",1144.66,"https://s3.us-east-2.amazonaws.com/whatagraph.com/data_d70c7af726.png","2025-10-01T12:58:27.544Z","2025-10-01T12:58:30.988Z",{"id":512,"title":513,"text":514,"link_text":31,"link_url":31,"blanc":31,"link_style":456,"media":515,"cta_collection":31},1157,"Unify metrics across marketing channels","\u003Cp>\u003Cspan style=\"color:#000000;\">No more struggling with mismatched names and dimensions.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Ask Whatagraph to build custom dimensions for you and use them directly in your reports.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Blend data from multiple sources and compare performance side by side, or create custom metrics, all through simple workflows.\u003C/span>\u003C/p>",{"id":516,"name":517,"alternativeText":518,"caption":31,"width":497,"height":498,"formats":519,"hash":525,"ext":292,"mime":293,"size":526,"url":527,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":528,"updatedAt":529},15587,"IQ Dimensions (2).png","IQ Dimensions - A form with \"Facebook Ads\" and \"Campaign names\" selected.",{"thumbnail":520},{"ext":292,"url":521,"hash":522,"mime":293,"name":523,"path":31,"size":524,"width":505,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_IQ_Dimensions_2_cb5c0f54c8.png","thumbnail_IQ_Dimensions_2_cb5c0f54c8","thumbnail_IQ Dimensions (2).png",23.06,"IQ_Dimensions_2_cb5c0f54c8",1636.15,"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_Dimensions_2_cb5c0f54c8.png","2025-10-01T12:58:28.915Z","2025-10-01T12:58:31.983Z",{"id":531,"title":532,"text":533,"link_text":31,"link_url":31,"blanc":31,"link_style":31,"media":534,"cta_collection":31},884,"Prompt once and get a full report","\u003Cp>\u003Cspan style=\"color:#000000;\">Ask Whatagraph IQ to create complete reports with key metrics, widgets, and graphs.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Create and edit widgets and report tabs from simple prompts.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph does the heavy lifting so you can focus on delivering results, not building reports.\u003C/span>\u003C/p>",{"id":535,"name":536,"alternativeText":537,"caption":31,"width":497,"height":538,"formats":539,"hash":546,"ext":292,"mime":293,"size":547,"url":548,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":549,"updatedAt":550},15588,"Generate a report from a single prompt.png","Generate A Report From A Single Prompt - A form for creating a new report with several options.",1436,{"thumbnail":540},{"ext":292,"url":541,"hash":542,"mime":293,"name":543,"path":31,"size":544,"width":545,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Generate_a_report_from_a_single_prompt_9cee01d854.png","thumbnail_Generate_a_report_from_a_single_prompt_9cee01d854","thumbnail_Generate a report from a single prompt.png",22.54,216,"Generate_a_report_from_a_single_prompt_9cee01d854",1647.31,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Generate_a_report_from_a_single_prompt_9cee01d854.png","2025-10-01T12:58:29.096Z","2025-10-01T12:58:32.354Z",{"id":552,"title":553,"text":554,"link_text":31,"link_url":31,"blanc":31,"link_style":31,"media":555,"cta_collection":31},807,"Get actionable insights without the manual work","\u003Cp>\u003Cspan style=\"color:#000000;\">Gone are the days of manually writing out performance summaries.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph IQ does it for you—in 18 different languages and four formats.  \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Need quick answers? Just ask IQ Chat. It instantly pulls insights so you never have to dig through reports. \u003C/span>\u003C/p>",{"id":556,"name":557,"alternativeText":558,"caption":31,"width":497,"height":498,"formats":559,"hash":565,"ext":292,"mime":293,"size":566,"url":567,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":568,"updatedAt":569},15584,"IQ Chat (2).png","IQ Chat - Click through rates and a discussion of Meta's performance.",{"thumbnail":560},{"ext":292,"url":561,"hash":562,"mime":293,"name":563,"path":31,"size":564,"width":505,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_IQ_Chat_2_f70c593332.png","thumbnail_IQ_Chat_2_f70c593332","thumbnail_IQ Chat (2).png",23.01,"IQ_Chat_2_f70c593332",1454.01,"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_Chat_2_f70c593332.png","2025-10-01T12:58:28.438Z","2025-10-01T12:58:31.552Z",{"id":571,"title":572,"text":573,"link_text":31,"link_url":31,"blanc":31,"link_style":456,"media":574,"cta_collection":31},1158,"Brand reports in seconds","\u003Cp>\u003Cspan style=\"color:#000000;\">No more tinkering with settings to style your reports.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Just upload an image of your brandbook or type in a prompt, and Whatagraph automatically applies fonts and colors to your reports.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Fine-tune the style so it’s perfectly on-brand. Save these as global themes and re-use them later. \u003C/span>\u003C/p>",{"id":575,"name":576,"alternativeText":577,"caption":31,"width":497,"height":498,"formats":578,"hash":584,"ext":292,"mime":293,"size":585,"url":586,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":587,"updatedAt":588},15583,"IQ themes (2).png","IQ Themes - A dashboard showing a new report with revenue, and an edit branding theme modal.",{"thumbnail":579},{"ext":292,"url":580,"hash":581,"mime":293,"name":582,"path":31,"size":583,"width":505,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_IQ_themes_2_98ff6e7109.png","thumbnail_IQ_themes_2_98ff6e7109","thumbnail_IQ themes (2).png",27.5,"IQ_themes_2_98ff6e7109",1238.23,"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_themes_2_98ff6e7109.png","2025-10-01T12:58:28.242Z","2025-10-01T12:58:31.901Z",{"id":590,"title":591,"text":592,"link_text":31,"link_url":31,"blanc":31,"link_style":456,"media":593,"cta_collection":31},1162,"Monitor cross-channel performance with ease","\u003Cp>See all your campaign, account, and team performance in one Overview.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Track targets, results, and ad spend for all your clients, locations, or brands. Compare performance and spot trends.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Use the insights to optimize ongoing campaigns, lower costs, and boost ROI. \u003C/span>\u003C/p>",{"id":594,"name":595,"alternativeText":596,"caption":31,"width":497,"height":498,"formats":597,"hash":603,"ext":292,"mime":293,"size":604,"url":605,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":606,"updatedAt":607},15574,"Overview.png","Overview - Screenshot of an analytics interface with a table of campaign data.",{"thumbnail":598},{"ext":292,"url":599,"hash":600,"mime":293,"name":601,"path":31,"size":602,"width":505,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Overview_92865d2ef2.png","thumbnail_Overview_92865d2ef2","thumbnail_Overview.png",19.2,"Overview_92865d2ef2",873.71,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_92865d2ef2.png","2025-10-01T12:58:25.136Z","2025-10-01T12:58:29.014Z",{"id":609,"title":610,"text":611,"link_text":31,"link_url":31,"blanc":31,"link_style":456,"media":612,"cta_collection":31},1159,"See key insights right off the bat","\u003Cp>\u003Cspan style=\"color:#000000;\">Forget spending hours digging for takeaways in your reports.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph gives you an out-of-the-box report that highlights key insights like account health, top audiences, ad creatives, and funnel performance.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Spot opportunities and issues right away—so you know where to act, fast.\u003C/span>\u003C/p>",{"id":613,"name":614,"alternativeText":615,"caption":31,"width":497,"height":498,"formats":616,"hash":622,"ext":292,"mime":293,"size":623,"url":624,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":625,"updatedAt":626},15585,"Insights.png","Insights - A dashboard with Google Analytics 4 data showing KPI scorecards.",{"thumbnail":617},{"ext":292,"url":618,"hash":619,"mime":293,"name":620,"path":31,"size":621,"width":505,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Insights_5180d900b0.png","thumbnail_Insights_5180d900b0","thumbnail_Insights.png",30.18,"Insights_5180d900b0",1542.38,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Insights_5180d900b0.png","2025-10-01T12:58:28.768Z","2025-10-01T12:58:31.978Z",{"id":628,"title":629,"text":630,"link_text":31,"link_url":31,"blanc":31,"link_style":456,"media":631,"cta_collection":31},1160,"Keep your reports organized","\u003Cp>\u003Cspan style=\"color:#000000;\">No more messy dashboards and scattered files.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Spaces let you group reports, dashboards, and integrations into folders your whole team can access.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Stay aligned, find what you need instantly, and keep reporting workflows running smoothly\u003C/span>\u003C/p>",{"id":632,"name":633,"alternativeText":634,"caption":31,"width":497,"height":498,"formats":635,"hash":641,"ext":292,"mime":293,"size":642,"url":643,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":644,"updatedAt":645},15575,"Spaces space.png","Spaces Space - Dashboard interface with reports, overviews, and search functionality.",{"thumbnail":636},{"ext":292,"url":637,"hash":638,"mime":293,"name":639,"path":31,"size":640,"width":505,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Spaces_space_56e97c5459.png","thumbnail_Spaces_space_56e97c5459","thumbnail_Spaces space.png",21.39,"Spaces_space_56e97c5459",887.65,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Spaces_space_56e97c5459.png","2025-10-01T12:58:26.818Z","2025-10-01T12:58:30.869Z",{"id":647,"title":648,"text":649,"link_text":31,"link_url":31,"blanc":31,"link_style":456,"media":650,"cta_collection":31},1161,"Save anything as a template","\u003Cp>\u003Cspan style=\"color:#000000;\">Save any calculation, filter, widget, or whole report as a team template and use it again. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Build custom widgets, metrics and dimensions and save them for future reports. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Easily adjust the scale by selecting min and max values. \u003C/span>\u003C/p>",{"id":651,"name":652,"alternativeText":653,"caption":31,"width":497,"height":498,"formats":654,"hash":660,"ext":292,"mime":293,"size":661,"url":662,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":663,"updatedAt":664},15577,"save anything as a template.png","Save Anything As A Template - Dashboard with report showing purchase and engagement metrics.",{"thumbnail":655},{"ext":292,"url":656,"hash":657,"mime":293,"name":658,"path":31,"size":659,"width":505,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_save_anything_as_a_template_2f3e5de46a.png","thumbnail_save_anything_as_a_template_2f3e5de46a","thumbnail_save anything as a template.png",21.16,"save_anything_as_a_template_2f3e5de46a",919.37,"https://s3.us-east-2.amazonaws.com/whatagraph.com/save_anything_as_a_template_2f3e5de46a.png","2025-10-01T12:58:27.035Z","2025-10-01T12:58:30.832Z",{"id":666,"title":667,"text":668,"link_text":31,"link_url":31,"blanc":31,"link_style":456,"media":669,"cta_collection":31},1163,"Automate report delivery, once and for all ","\u003Cp>\u003Cspan style=\"color:#000000;\">Select the date range, frequency, delivery day, and time, and never worry about missing a report delivery. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Add a review step to inspect the report and make final edits and comments before it gets sent. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Build additional trust and transparency with live reports that your clients can access anytime, anywhere. \u003C/span>\u003C/p>",{"id":670,"name":671,"alternativeText":672,"caption":31,"width":497,"height":498,"formats":673,"hash":679,"ext":292,"mime":293,"size":680,"url":681,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":682,"updatedAt":683},15582,"sharing.png","Sharing - Menu showing options to send, automate, download, and export a report.\n",{"thumbnail":674},{"ext":292,"url":675,"hash":676,"mime":293,"name":677,"path":31,"size":678,"width":505,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_sharing_d17f84e387.png","thumbnail_sharing_d17f84e387","thumbnail_sharing.png",21.73,"sharing_d17f84e387",1290.11,"https://s3.us-east-2.amazonaws.com/whatagraph.com/sharing_d17f84e387.png","2025-10-01T12:58:28.123Z","2025-10-01T12:58:31.028Z",[],{"id":270,"__component":686,"title":687,"cta":688,"icon_col":689},"sections.cross-columns","Build any marketing report in four steps",[],[690,703,721,733],{"id":74,"title":691,"description":692,"icon":693},"Connect sources","Automatically pull data from 55+ native integrations. Log in to connect a source and get live data into your report with swift automated updates.",{"id":694,"name":695,"alternativeText":696,"caption":31,"width":697,"height":697,"formats":31,"hash":698,"ext":328,"mime":329,"size":699,"url":700,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":701,"updatedAt":702},11527,"connect-sources.svg","Connect data sources icon",81,"connect_sources_5bef228877",1.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/connect_sources_5bef228877.svg","2023-11-07T13:49:29.062Z","2023-12-14T11:43:42.333Z",{"id":125,"title":704,"description":705,"icon":706},"Organize data","Blend data sources. Unify metric and dimension names and aggregate campaign data for more efficient reporting.   \n",{"id":707,"name":708,"alternativeText":709,"caption":31,"width":439,"height":439,"formats":710,"hash":716,"ext":292,"mime":293,"size":717,"url":718,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":719,"updatedAt":720},13533,"Organize_icon.png","Organize data icon",{"thumbnail":711},{"ext":292,"url":712,"hash":713,"mime":293,"name":714,"path":31,"size":715,"width":440,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Organize_icon_7eda52ce93.png","thumbnail_Organize_icon_7eda52ce93","thumbnail_Organize_icon.png",14.03,"Organize_icon_7eda52ce93",6.95,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Organize_icon_7eda52ce93.png","2024-12-10T16:45:13.735Z","2025-04-16T16:00:00.714Z",{"id":78,"title":722,"description":723,"icon":724},"Create a report","Ask AI to create a report with all the key metrics, widgets, and charts you need. Or pick a ready-made template or use our drag-and-drop builder. ",{"id":725,"name":726,"alternativeText":727,"caption":31,"width":697,"height":697,"formats":31,"hash":728,"ext":328,"mime":329,"size":729,"url":730,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":731,"updatedAt":732},11528,"create-reports.svg","Create marketing reports icon","create_reports_d1c6bba263",1.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/create_reports_d1c6bba263.svg","2023-11-07T13:49:29.064Z","2023-12-14T11:44:47.390Z",{"id":98,"title":734,"description":735,"icon":736},"Automate sharing","Pick the recipients, frequency, and delivery time, and automate emails with attached PDF reports. ",{"id":737,"name":738,"alternativeText":739,"caption":31,"width":697,"height":697,"formats":31,"hash":740,"ext":328,"mime":329,"size":741,"url":742,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":743,"updatedAt":744},11529,"automate-sharing.svg","Automate data reports sharing icon","automate_sharing_90e108acd5",2.02,"https://s3.us-east-2.amazonaws.com/whatagraph.com/automate_sharing_90e108acd5.svg","2023-11-07T13:49:29.105Z","2024-12-03T14:20:56.139Z",{"id":746,"__component":747,"title":748},111,"sections.static-testimonials","See what marketers are saying about Whatagraph",{"id":50,"__component":750,"content":751},"sections.rich-text-content","\u003Cp> \u003C/p>\u003Ch2 id=\"what-is-marketing-reporting-software\">What is marketing reporting software?\u003C/h2>\u003Cp>Marketing reporting software connects all your performance data from different channels—ads, social, SEO, email, ecommerce—into one place. Instead of juggling spreadsheets or logging into multiple platforms, you get a single, unified view of your results.\u003C/p>\u003Cp>But not all marketing reporting tools are created equal. \u003C/p>\u003Cp>Most still leave marketers doing the heavy lifting: fixing broken connectors, cleaning up messy metrics, or manually formatting reports for clients and teams.\u003C/p>\u003Cp>\u003Ca href=\"/blog/articles/whatagraph-3.0\">Whatagraph 3.0\u003C/a> changes that. It’s the first reporting platform built for marketers, not data teams—automating setup, standardizing metrics, and even explaining performance with AI.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/HedKBWSQTqI?si=ctYdOl6HSen4kXPP\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/HedKBWSQTqI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Here’s what you’ll get:\u003C/p>\u003Ch3 id=\"the-easiest-marketing-intelligence-platform\">\u003Cstrong>1. The easiest marketing intelligence platform\u003C/strong>\u003C/h3>\u003Cp>Build reports, tabs, and widgets just by asking AI. No SQL, no report templates, no workarounds needed. White-label your reports from just a screenshot of your brandbook or a prompt. Whatagraph automatically detects and applies the fonts and colors across all your reports. \u003C/p>\u003Cp> \u003C/p>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif\" srcset=\"https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=350 350w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=700 700w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=420 440w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=840 880w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=768 768w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=1536 1536w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=992 992w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=1984 1984w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=600 1200w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=1200 2400w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=720 1440w, https://media.whatagraph.com/Whatagraph_features_079cef57b3.gif?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/p>\u003Ch3 id=\"the-fastest-path-from-data-to-insights\">\u003Cstrong>2. The fastest path from data to insights\u003C/strong>\u003C/h3>\u003Cp>See key insights the moment you log in. Out-of-the-box reports show account health, audience trends, ad creatives, and funnel performance, so you know exactly where to act. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/AI_Insights_fff437ef8c.png\" srcset=\"https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=350 350w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=700 700w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=420 440w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=840 880w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=768 768w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=1536 1536w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=992 992w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=1984 1984w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=600 1200w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=1200 2400w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=720 1440w, https://media.whatagraph.com/AI_Insights_fff437ef8c.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"AI Insights - Dashboard interface with Facebook Ads insights, summary, and account performance.\">\u003C/figure>\u003Cp>Ask AI any questions you have about your data and get back accurate, instant answers. Add performance summaries directly to your report—written by AI and edited by you—in 18 languages and four formats.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp\" srcset=\"https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp?width=350 350w, https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp?width=700 700w, https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp?width=420 440w, https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp?width=840 880w, https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp?width=768 768w, https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp?width=1536 1536w, https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp?width=992 992w, https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp?width=1984 1984w, https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp?width=600 1200w, https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp?width=1200 2400w, https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp?width=720 1440w, https://media.whatagraph.com/Whatagraph_IQ_chatbot_2d4d3db2e7.webp?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph IQ Chatbot - An information card displaying Facebook ad CTR data over several months.\">\u003C/p>\u003Ch3 id=\"your-entire-reporting-stack-in-one-place\">\u003Cstrong>3. Your entire reporting stack in one place\u003C/strong>\u003C/h3>\u003Cp>Connect \u003Ca href=\"/integrations\">55+ channels\u003C/a> with native, stable integrations. Standardize metrics across platforms, blend data, apply branded themes, and share reports in seconds. No broken connectors. No messy exports.\u003Cbr>\u003Cbr>\u003Cimg src=\"https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png\" srcset=\"https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=350 350w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=700 700w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=420 440w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=840 880w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=768 768w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=1536 1536w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=992 992w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=1984 1984w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=600 1200w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=1200 2400w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=720 1440w, https://media.whatagraph.com/reporting_stack_in_one_place_DESKTOP_64cb34780a.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Reporting Stack In One Place - A dashboard displaying marketing report with data and graphs.\">\u003C/p>\u003Cp>All this means you stop spending hours building and fixing reports and start spending that time improving performance, impressing clients, and driving growth.\u003C/p>\u003Cp>At Maatwerk Online, the team is saving \u003Ca href=\"/case-studies/maatwerk-online\">100 hours a month on reporting\u003C/a> thanks to an all-in-one marketing reporting software like Whatagraph. Lars Maat, Co-Founder, says:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch2 id=\"choosing-the-best-marketing-reporting-software\">\u003Cstrong>Choosing the best marketing reporting software\u003C/strong>\u003C/h2>\u003Cp>Choose \u003Ca href=\"/blog/articles/marketing-reporting-software\">marketing reporting software\u003C/a> that solves all your agency reporting pain points, from connecting scattered data sources to providing insights to make fast decisions.  \u003C/p>\u003Cp>Here are the features you should be looking for:\u003C/p>\u003Ch3 id=\"ease-of-use\">#1. Ease of use\u003C/h3>\u003Cp>Most reporting platforms aren’t built for marketers, they’re built for data teams. Even with “easy” reporting tools, you still need to:\u003C/p>\u003Cp>❌ Wrangle with data connectors\u003C/p>\u003Cp>❌ Know basic coding or SQL to clean data\u003C/p>\u003Cp>❌ Spend hours building reporting dashboards using complicated controls\u003C/p>\u003Cp>❌ Figure out settings to style reports\u003C/p>\u003Cp>❌ Fix broken dashboards and connectors\u003C/p>\u003Cp>Marketing agencies like \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> struggled with this complexity. The team was using Looker Studio previously and even with templates, it took hours for Kim Strickland, Digital Marketing Specialist, to manually customize tables, widgets, and layouts. Kim said:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-4 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              The first report I created on Looker Studio took me 40 hours. It’s just not a very user-friendly system.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>If a platform requires coding, complex setup, or a steep learning curve, it won’t get adopted across your team, and your reporting will remain a bottleneck.\u003C/p>\u003Cp>That’s why ease of use matters when choosing reporting software.  \u003C/p>\u003Cp>With \u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a>, reporting is genuinely easy for every marketer:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Build reports with a single prompt.\u003C/strong> Ask IQ to generate complete reports with widgets, charts, and graphs—no templates or setup required.\u003C/li>\u003Cli>\u003Cstrong>Add and edit tabs on the fly.\u003C/strong> Expand reports with new tabs or adjust widgets using simple prompts instead of manual work.\u003C/li>\u003Cli>\u003Cstrong>Get instant explanations.\u003C/strong> IQ writes performance summaries for you in plain language, in 18 different languages and four formats.\u003C/li>\u003Cli>\u003Cstrong>Ask questions naturally.\u003C/strong> Type in any question about your marketing campaigns, and IQ Chat pulls the right insights without you digging through dashboards.\u003C/li>\u003Cli>\u003Cstrong>Style automatically.\u003C/strong> Upload a logo or brandbook, and IQ applies matching fonts, colors, and layouts in seconds.\u003C/li>\u003C/ul>\u003Cp>All of this means marketers don’t have to act like data analysts anymore. Reports are created, explained, styled, and shared in seconds—so you can spend your time on strategy, not setup.\u003C/p>\u003Cp>André Cardoso, Project and Performance Marketing Manager at \u003Ca href=\"https://wisepirates.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Wise Pirates\u003C/a>, raved:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph is really simple to use, intuitive, and perfect for marketing teams with limited technical knowledge.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Ca href=\"/case-studies/wise-pirates\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3 id=\"accurate-data\">#2. Accurate data\u003C/h3>\u003Cp>Marketers make decisions based on numbers, but if those numbers aren’t accurate, every decision is built on shaky ground. \u003C/p>\u003Cp>Many reporting tools pass data through multiple connectors, spreadsheets, and dashboards, leaving plenty of room for errors and inconsistencies.\u003C/p>\u003Cp>Kim experienced this first-hand while relying on Looker Studio and Supermetrics. Reports were confusing, data tracking flaws slipped through, and clients were left questioning the numbers. As she explained:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-4 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Looker Studio was slow and always breaking. The data wouldn’t pull through, or it would pull through incorrectly. It was just time consuming, frustrating, and a constant guessing game.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>If clients can’t trust your numbers—or if you spend hours defending them—you lose credibility, momentum, and growth opportunities.\u003C/p>\u003Cp>Whatagraph ensures accuracy at every step:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Standardize metrics across platforms.\u003C/strong> Clicks, impressions, and spend are unified automatically, so you never deal with mismatched definitions.\u003C/li>\u003Cli>\u003Cstrong>Spot errors instantly.\u003C/strong> Insights Space highlights anomalies in account health, audiences, creatives, and funnels, so issues surface before they become problems.\u003C/li>\u003Cli>\u003Cstrong>Explain without hallucinations.\u003C/strong> Summaries and insights are generated directly from your connected data sources, not approximations—so you can trust every word.\u003C/li>\u003Cli>\u003Cstrong>Stay confident in client conversations.\u003C/strong> With IQ Chat, you can answer ad-hoc questions on the spot, knowing the data is reliable and up to date.\u003C/li>\u003C/ul>\u003Cp>Our integrations are also built and maintained in-house by our engineers, making them seamless and stable. This also means you don’t need to babysit them—we do it for you.  \u003C/p>\u003Cp>Whatagraph platform as a whole has a 99.95% uptime and system-wide outages are very rare. If something does happen, there’s an 24/7 emergency alert that notifies our engineers (no matter what time it is) so they can quickly get on it. \u003C/p>\u003Cp>Whatagraph also offers a 30-minute consistent data refresh rate across all pricing plans, meaning you’ll see updated data every half hour even without manual refreshes. \u003C/p>\u003Cp>When Kim switched to Whatagraph, her data inaccuracy pains were resolved. \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              With Whatagraph, the data always matches what we’re seeing on the platforms. It allowed us to see clearly how our campaigns are performing and even pointed out the flaws in our data tracking systems.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Ca href=\"/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3 id=\"stable-native-integrations-with-all-your-marketing-channels\">#3. Stable, native integrations with all your marketing channels\u003C/h3>\u003Cp>If your reporting tool doesn’t integrate with the channels you use daily, it’s useless. And if those integrations are fragile, you’ll spend more time baby-sitting connectors than analyzing results. \u003C/p>\u003Cp>Many reporting tools rely on third-party connectors, which are notorious for breaking frequently. And when they break, your reports show inaccurate data, which isn’t ideal for client reporting.\u003C/p>\u003Cp>In fact, Tanja Keglić, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, knew this pain all too well. The team was using a combination of Looker Studio and Supermetrics, a third-party connector.\u003C/p>\u003Cp>But Supermetrics connectors frequently broke, sources failed to load properly, and Tanja had to either waste time fixing them herself or contact Support for help.\u003C/p>\u003Cp>Tanja told us:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-4 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              It’s such a pain to reconnect a lot of sources and accounts—and it takes so much time, which you don’t have when you want a quick report.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>This is why having stable, native integrations matter. And that’s what Whatagraph offers. You’ll get:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>55+ native integrations\u003C/strong>: Connect to ads, social, SEO, email, ecommerce, and more—no third-party tools needed. Some examples include:\u003Cul>\u003Cli>\u003Cstrong>Paid-per-click (PPC): \u003C/strong>Google Ads, Facebook Ads, TikTok Ads\u003C/li>\u003Cli>\u003Cstrong>Social media platforms: \u003C/strong>Facebook, YouTube, LinkedIn\u003C/li>\u003Cli>\u003Cstrong>SEO: \u003C/strong>Ahrefs, Google Search Console, Semrush\u003C/li>\u003Cli>\u003Cstrong>Email marketing: \u003C/strong>Activecampaign, Constant Contact, Klaviyo\u003C/li>\u003Cli>\u003Cstrong>CRM: \u003C/strong>HubSpot, Salesforce, GoHighLevel\u003C/li>\u003Cli>\u003Cstrong>Analytics:\u003C/strong> Google Analytics 4, AppsFlyer, Adobe Analytics\u003C/li>\u003C/ul>\u003C/li>\u003Cli>\u003Cstrong>Built and maintained in-house:\u003C/strong> Our engineers manage every integration directly, so you don’t deal with fragile connectors.\u003C/li>\u003Cli>\u003Cstrong>Custom data available: \u003C/strong>Have a unique source? Add it via Google Sheets, BigQuery, or API import.\u003C/li>\u003Cli>\u003Cstrong>IQ-powered data blending: \u003C/strong>Unify and compare metrics across platforms without coding—so “clicks” mean the same thing everywhere.\u003C/li>\u003C/ul>\u003Cp>When Tanja switched to Whatagraph from Looker Studio and Supermetrics, the biggest win she saw was stability and speed. \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is very, very quick when loading the data.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Ca href=\"/case-studies/achtzehn-grad\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Ch3 id=\"scalability\">#4. Scalability\u003C/h3>\u003Cp>Reporting for one brand is tough enough. But as soon as you’re managing multiple clients, markets, or thousands of data sources, the complexity multiplies. \u003C/p>\u003Cp>Most digital marketing reporting platforms don’t scale gracefully. Reports are capped at a certain number of sources, connectors break, dashboards get messy, and keeping everything consistent across clients becomes a full-time job.\u003C/p>\u003Cp>This was the exact problem the \u003Ca href=\"https://rentable.co/\" target=\"_blank\">Rentable\u003C/a> team faced with a reporting solution they were previously using. \u003C/p>\u003Cp>They had a total of 5,000+ Google My Business data sources, and they needed to visualize 700+ sources in one report – but the tool was capped at 100 per report. \u003C/p>\u003Cp>This meant their team had to create 7 different reports, which was time-consuming and frustrating. \u003C/p>\u003Cp>Danielle Roberts, Director of Implementation & Support at Rentable, told us:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-4 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              As we scaled, our reporting needs became more complex. We needed a tool that could grow with us and make reporting more efficient.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>That’s why scalability matters when choosing reporting software. If your platform can’t handle hundreds—or even thousands—of clients, brands, or data sources, it will hold your team back.\u003C/p>\u003Cp>Rentable found a solution in Whatagraph, which doesn’t cap them on the amount of data sources they can add to a single report. Danielle said:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph lets us pull in all the data we need, fit hundreds of locations in one report, and break it down exactly how our customers want.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Ca href=\"/case-studies/rentable\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>To speed up report creation, the team has built out a library of report templates, usually a full portfolio view or a location-specific version.\u003C/p>\u003Cp>When they onboard a new customer, they choose an appropriate report template and switch out the data sources. That means no more rebuilding reports from scratch, and no more unnecessary manual steps.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Report_Template_e8c93879d8.png\" srcset=\"https://media.whatagraph.com/Report_Template_e8c93879d8.png?width=350 350w, https://media.whatagraph.com/Report_Template_e8c93879d8.png?width=700 700w, https://media.whatagraph.com/Report_Template_e8c93879d8.png?width=420 440w, https://media.whatagraph.com/Report_Template_e8c93879d8.png?width=840 880w, https://media.whatagraph.com/Report_Template_e8c93879d8.png?width=768 768w, https://media.whatagraph.com/Report_Template_e8c93879d8.png?width=1536 1536w, https://media.whatagraph.com/Report_Template_e8c93879d8.png?width=992 992w, https://media.whatagraph.com/Report_Template_e8c93879d8.png?width=1984 1984w, https://media.whatagraph.com/Report_Template_e8c93879d8.png?width=600 1200w, https://media.whatagraph.com/Report_Template_e8c93879d8.png?width=1200 2400w, https://media.whatagraph.com/Report_Template_e8c93879d8.png?width=720 1440w, https://media.whatagraph.com/Report_Template_e8c93879d8.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Report Template - Dashboard with charts, tables and Google My Business logo.\">\u003C/p>\u003Cp>Within each report, Danielle’s team uses tabs to break down performance by property, state, city, or onboarding date according to the customer's needs.\u003C/p>\u003Cp>These tabs make it easy to tailor the experience without duplicating work. For example, if a customer wants to see only properties in Texas or New York City, the team creates tabs that filter by location, while still keeping a full overview in an “All Properties” tab.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Tabs_c87d350a37.png\" srcset=\"https://media.whatagraph.com/Tabs_c87d350a37.png?width=350 350w, https://media.whatagraph.com/Tabs_c87d350a37.png?width=700 700w, https://media.whatagraph.com/Tabs_c87d350a37.png?width=420 440w, https://media.whatagraph.com/Tabs_c87d350a37.png?width=840 880w, https://media.whatagraph.com/Tabs_c87d350a37.png?width=768 768w, https://media.whatagraph.com/Tabs_c87d350a37.png?width=1536 1536w, https://media.whatagraph.com/Tabs_c87d350a37.png?width=992 992w, https://media.whatagraph.com/Tabs_c87d350a37.png?width=1984 1984w, https://media.whatagraph.com/Tabs_c87d350a37.png?width=600 1200w, https://media.whatagraph.com/Tabs_c87d350a37.png?width=1200 2400w, https://media.whatagraph.com/Tabs_c87d350a37.png?width=720 1440w, https://media.whatagraph.com/Tabs_c87d350a37.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Tabs - Monthly report showing a tabbed interface for various properties.\">\u003Cbr>On top of templates and tabs, Whatagraph also comes with:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Spaces for organization: \u003C/strong>Group reports, dashboards, and integrations into folders your team can easily access.\u003C/li>\u003Cli>\u003Cstrong>Linked templates: \u003C/strong>Update once and roll changes out across every client report.\u003C/li>\u003Cli>\u003Cstrong>Custom tags:\u003C/strong> Organize sources by industry, region, account manager, or client name, and filter performance at any level without messy workarounds.\u003C/li>\u003Cli>\u003Cstrong>Source groups:\u003C/strong> Combine multiple data sources into a single group to report on them together and aggregate metrics seamlessly.\u003C/li>\u003Cli>\u003Cstrong>Global themes:\u003C/strong> Apply branding at scale so every report is white-labeled in seconds.\u003C/li>\u003C/ul>\u003Cp>With Whatagraph, agencies and in-house teams can scale reporting from one brand to hundreds of clients or thousands of data sources, without breaking a sweat.\u003C/p>\u003Ch3 id=\"customizable-reports\">#5. Customizable reports\u003C/h3>\u003Cp>Most reporting platforms force you to spend hours formatting reports manually. Fonts, colors, layouts—every detail needs to be tweaked for each client. And if you’re managing multiple clients or brands, keeping everything consistent is nearly impossible.\u003C/p>\u003Cp>Reports shouldn’t just be accurate—they should also look professional and reflect your client’s brand automatically.\u003C/p>\u003Cp>Whatagraph IQ makes customization effortless:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Brand reports in seconds.\u003C/strong> Upload a logo, brandbook, or even just an image, and IQ instantly applies matching fonts, colors, and layouts.\u003C/li>\u003Cli>\u003Cstrong>Fine-tune the details.\u003C/strong> Adjust styles manually if you want full control, and save these as reusable themes.\u003C/li>\u003Cli>\u003Cstrong>Share branded templates.\u003C/strong> Once a theme is created, turn it into a template you can roll out across clients—ensuring every report is consistent and on-brand.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png\" srcset=\"https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png?width=350 350w, https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png?width=700 700w, https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png?width=420 440w, https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png?width=840 880w, https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png?width=768 768w, https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png?width=1536 1536w, https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png?width=992 992w, https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png?width=1984 1984w, https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png?width=600 1200w, https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png?width=1200 2400w, https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png?width=720 1440w, https://media.whatagraph.com/IQ_themes_2_3b53aa593c.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"IQ Themes - Editing a branding theme in a report interface.\">\u003C/p>\u003Cp>With IQ Themes, you spend less time designing and more time delivering insights—while every report looks polished, professional, and ready to share.\u003C/p>\u003Ch3 id=\"customer-support\">#6. Customer support\u003C/h3>\u003Cp>No matter how intuitive your marketing analytics tool is, there will always be moments where you need help—whether it’s migrating data, connecting a tricky source, or troubleshooting something unexpected. \u003C/p>\u003Cp>Too many platforms leave you stranded with slow ticket systems, minimal documentation, or no dedicated support at all.\u003C/p>\u003Cp>Kim Strickland from Peak Seven experienced this when her team relied on Looker Studio. Whenever something broke, there was no one to call. Reports stalled, data had to be triple-checked manually, and clients were left waiting. \u003C/p>\u003Cp>That’s why reliable, responsive support is critical when choosing a reporting platform. If your team is stuck waiting days for answers, reporting becomes a bottleneck—and client trust suffers.\u003C/p>\u003Cp>With Whatagraph, you’re never left on your own:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Live chat on all plans:\u003C/strong> Our support team replies in under 4 minutes and resolves most issues within 4 hours.\u003C/li>\u003Cli>\u003Cstrong>Dedicated Customer Success Managers: \u003C/strong>On advanced plans, a CSM personally guides you through onboarding, migrations, integrations, and even helps create your first reports.\u003C/li>\u003Cli>\u003Cstrong>Proactive follow-ups:\u003C/strong> Complex issues are tracked until resolution, with daily updates so you’re always in the loop.\u003C/li>\u003C/ul>\u003Cp>This level of support is why agencies like \u003Ca href=\"https://dtchdigitals.com/nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Dtch. Digitals\u003C/a> rave about the experience. As Stef Oosterik, Quality Manager, shared:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              The support team is very responsive. This makes it easy for us to give feedback, think of solutions, and get the right data visible for clients quickly. 9 out of 10 cases get resolved, and most are fixed within a day.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Ca href=\"/case-studies/dtch-digitals\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>And Kim told us:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              I’ve joked about this often—with Whatagraph, we’re not paying for a reporting system. We’re paying for customer support. There’s a level of dedication from the Whatagraph team that you don’t often experience anywhere else.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>For marketers, this means peace of mind. Whether you’re launching your first campaign dashboard or scaling to hundreds of clients, help is always a message away.\u003C/p>\u003Ch3 id=\"data-security\">#7. Data security\u003C/h3>\u003Cp>When you’re handling client or company data, security isn’t optional.\u003C/p>\u003Cp>Marketing data includes budgets, performance metrics, and customer insights, and even a small leak can damage trust permanently. Too many reporting platforms overlook this, leaving gaps in access controls, uptime monitoring, or compliance.\u003C/p>\u003Cp>Agencies and in-house teams alike know how sensitive this issue is. Clients demand not only accurate reporting, but also confidence that their data is safe, compliant, and available whenever they need it. If your reporting tool can’t guarantee that, the risk outweighs any convenience.\u003C/p>\u003Cp>Whatagraph takes security seriously at every level:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Single Sign-On (SSO).\u003C/strong> Available on advanced plans, SSO keeps user access centralized and secure, reducing the risks of shared logins or weak passwords.\u003C/li>\u003Cli>\u003Cstrong>GDPR compliant,\u003C/strong> All data is processed under strict GDPR regulations, so you and your clients stay compliant automatically.\u003C/li>\u003Cli>\u003Cstrong>Data hosting & encryption.\u003C/strong> Marketing data is encrypted in transit and at rest, and securely hosted in EU-based servers with strict access controls.\u003C/li>\u003Cli>\u003Cstrong>ISO 27001 certified.\u003C/strong> Whatagraph follows international best practices for information security management, with strict policies for data protection, risk management, and compliance.\u003C/li>\u003C/ul>\u003Cp>For agencies, this means peace of mind when handling multiple client accounts. For in-house teams, it means you can connect, store, and report on sensitive marketing data without exposing it to unnecessary risk.\u003C/p>\u003Ch2 id=\"how-to-report-on-performance-in-digital-darketing\">How to report on performance in digital darketing\u003C/h2>\u003Cp>The easiest way to report on marketing performance is to use dedicated reporting software. For example, in Whatagraph, you can start tracking and reporting performance in four simple steps:\u003C/p>\u003Ch3 id=\"step-1-connect-your-data-sources\">Step 1. Connect your data sources.\u003C/h3>\u003Cp>Start by connecting the digital marketing channels from which you want to pull data. You can do this in a few clicks. \u003C/p>\u003Cp>If you want to connect data from a custom source or niche platform, you can build a custom integration easily using our Custom API. \u003C/p>\u003Ch3 id=\"step-2-organize-your-data\">Step 2. Organize your data.\u003C/h3>\u003Cp>Once your data sources are connected, you can organize the data so it’s easy for your team and clients to digest. \u003C/p>\u003Cp>Whatagraph’s no-code Organize workflow helps you: \u003C/p>\u003Cul>\u003Cli>Create data blends from different sources\u003C/li>\u003Cli>Unify metric and dimension names\u003C/li>\u003Cli>Standardize campaign names \u003C/li>\u003Cli>Segment data by specific demographics or geographics\u003C/li>\u003C/ul>\u003Cp>As a result, you get standardized, unified marketing dashboards that both your teammates and clients can easily understand. The benefits are:\u003C/p>\u003Cul>\u003Cli>More comprehensive performance view\u003C/li>\u003Cli>Fewer data discrepancies\u003C/li>\u003Cli>Fewer questions from clients or your team about the data on reports\u003C/li>\u003C/ul>\u003Ch3 id=\"step-3-visualize-the-data\">Step 3. Visualize the data.\u003C/h3>\u003Cp>Turning raw numbers into clear, actionable insights is often the hardest part of reporting. Most tools force you to drag widgets, manually style layouts, or spend hours formatting charts just to make data client-ready.\u003C/p>\u003Cp>With Whatagraph IQ, this step is completely automated.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create full reports with a single prompt.\u003C/strong> Just ask IQ to build a report, and it generates charts, tables, and widgets instantly—no templates, no manual setup.\u003C/li>\u003Cli>\u003Cstrong>Add and edit on the fly.\u003C/strong> Need another tab or different visualization? Simply type it in, and IQ updates your report in seconds.\u003C/li>\u003Cli>\u003Cstrong>Brand reports automatically.\u003C/strong> Upload a logo, brandbook, or image, and IQ Themes apply matching fonts, colors, and layouts so every report looks polished and on-brand.\u003C/li>\u003C/ul>\u003Cp>Instead of wrestling with widgets or formatting, you get ready-to-share reports that are accurate, professional, and customized for your audience—created in minutes, not hours.\u003C/p>\u003Ch3 id=\"step-4-share-the-reports-\">Step 4. Share the reports. \u003C/h3>\u003Cp>The last step is to share your reports with your clients or team.\u003C/p>\u003Cp>You can do this in Whatagraph in three main ways:\u003C/p>\u003Cul>\u003Cli>Share report links with anyone you’d like.\u003C/li>\u003Cli>Send white-labeled, automated emails at a regular interval (e.g. every week or month).\u003C/li>\u003Cli>Export as Excel or CSV — a great option if you want to run the data through your business intelligence tool. \u003C/li>\u003C/ul>\u003Cp>You can also transfer data to BigQuery or push it to Looker Studio. \u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start free with Whatagraph today.\u003C/a>\u003C/p>",{"id":753,"__component":754,"description":31,"items":755},223,"sections.faq",[756,760,764,768,772],{"id":757,"question":758,"answer":759},685,"What is marketing analytics software?\n","\u003Cp>Marketing analytics software analyzes data from different sources such as websites, SEO, PPC, social media, eCommerce, etc. to give you insights into customer behavior, campaign effectiveness, and return on investment (ROI).\u003C/p>",{"id":761,"question":762,"answer":763},637,"How many marketing channels can I use in a single Whatagraph report?\n","\u003Cp>Easy answer - as many as you want! You can always add more data sources to your report and handpick the metrics you need. \u003C/p>",{"id":765,"question":766,"answer":767},1144,"What is marketing data software?\n","\u003Cp>Not all marketing reporting software solutions are built the same. Some reporting tools only present already integrated and structured data in dashboards and reports. \u003Cbr> \u003C/p>\u003Cp>Others, like Whatagraph, cover the entire data journey, from integrating scattered sources to reporting. In this sense, Whatagraph is a true marketing data software that allows you to connect scattered data, organize, visualize, and share it with clients. \u003C/p>",{"id":769,"question":770,"answer":771},684,"What kind of sources can I report on?\n","\u003Cp>Whatagraph supports a wide range of marketing data sources, including Google Analytics, social media like Instagram and LinkedIn, search engine optimization tools like Google Search Console and Semrush, paid ads platforms like Google Ads (former Adwords), Bing Ads, and Facebook Ads, emailing automation tools like Mailchimp, and CRMs like HubSpot and Salesforce. \u003C/p>\u003Cp> \u003C/p>\u003Cp>We add new integrations constantly, but if you can’t find a direct integration for your source, you can connect it using our custom API. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Alternatively, you can export your source data into Google Sheets or Google BigQuery first and then connect them as a source.\u003C/p>",{"id":773,"question":774,"answer":775},686,"Is Whatagraph a good marketing reporting platform for businesses?\n","\u003Cp>Yes, Whatagraph is a good marketing reporting platform for businesses. It’s an ideal choice if you want more granular insights into the performance of individual departments in your company. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Our data platform helps you connect all business metrics and KPIs into a single dashboard.\u003C/p>\u003Cp> \u003C/p>\u003Cp>But marketing dashboards and reporting is just one part of what Whatagraph does. 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Marketing analytics dashboard featuring KPIs, top performing ads and social media integrations.",2400,1256,{"thumbnail":787},{"ext":292,"url":788,"hash":789,"mime":293,"name":790,"path":31,"size":791,"width":792,"height":793},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Whatagraph_Marketing_Intelligence_Platform_86776a3a18.png","thumbnail_Whatagraph_Marketing_Intelligence_Platform_86776a3a18","thumbnail_Whatagraph Marketing Intelligence Platform.png",27.05,245,128,"Whatagraph_Marketing_Intelligence_Platform_86776a3a18",1194.94,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Marketing_Intelligence_Platform_86776a3a18.png","2025-03-05T12:52:43.606Z","2025-03-05T12:52:50.251Z",{"pagination":800},{"page":5,"pageSize":129,"pageCount":5,"total":5},{"data":802,"meta":1046},{"id":5,"title":803,"createdAt":804,"updatedAt":805,"publishedAt":806,"logos":807,"logos_dark":959},"Trusted by 1,000+ marketing agencies and brands around the world","2023-01-18T20:54:29.366Z","2025-09-22T09:58:09.698Z","2023-01-18T20:54:31.552Z",[808,825,842,859,877,892,906,919,936,948],{"id":809,"name":810,"alternativeText":811,"caption":31,"width":812,"height":813,"formats":814,"hash":820,"ext":292,"mime":293,"size":821,"url":822,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":823,"updatedAt":824},15396,"Logo_Lactogal.png","Lactogal - 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Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach. 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And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.","Nico T., Media Planner","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3744723/",{"id":1078,"name":1079,"alternativeText":31,"caption":31,"width":1062,"height":1062,"formats":1080,"hash":1086,"ext":292,"mime":293,"size":1087,"url":1088,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1089,"updatedAt":1089},10664,"Nico T..png",{"thumbnail":1081},{"ext":292,"url":1082,"hash":1083,"mime":293,"name":1084,"path":31,"size":1085,"width":440,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Nico_T_196795fc9b.png","thumbnail_Nico_T_196795fc9b","thumbnail_Nico T..png",2.21,"Nico_T_196795fc9b",6.31,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Nico_T_196795fc9b.png","2023-05-04T08:51:35.051Z",{"id":66,"comment":1091,"reviewed_by":1056,"author":1092,"author_link":1093,"author_image":1094},"The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed.  It is very easy to use, has a lot of integration, and let get started very fast.","Rasmus Bernt K., External Senior Management Consultant","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___1862731/",{"id":1095,"name":1096,"alternativeText":31,"caption":31,"width":864,"height":864,"formats":31,"hash":1097,"ext":1098,"mime":1099,"size":1100,"url":1101,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1102,"updatedAt":1102},10643,"person1.jpeg","person1_5796eec77e",".jpeg","image/jpeg",2.47,"https://s3.us-east-2.amazonaws.com/whatagraph.com/person1_5796eec77e.jpeg","2023-05-02T10:19:17.930Z",{"id":70,"comment":1104,"reviewed_by":1056,"author":1105,"author_link":1106,"author_image":1107},"We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!","Stephanie S., Digital Director","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3749673/",{"id":1108,"name":1109,"alternativeText":31,"caption":31,"width":1062,"height":1062,"formats":1110,"hash":1116,"ext":292,"mime":293,"size":1117,"url":1118,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1119,"updatedAt":1119},10665,"Stephanie S..png",{"thumbnail":1111},{"ext":292,"url":1112,"hash":1113,"mime":293,"name":1114,"path":31,"size":1115,"width":440,"height":440},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Stephanie_S_7d6caa2d1e.png","thumbnail_Stephanie_S_7d6caa2d1e","thumbnail_Stephanie S..png",5.16,"Stephanie_S_7d6caa2d1e",8.18,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stephanie_S_7d6caa2d1e.png","2023-05-04T08:51:53.091Z",{"id":21,"comment":1121,"reviewed_by":1056,"author":1122,"author_link":1123,"author_image":1124},"We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. 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