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Our relationships with clients have been amazing, and we’ve even been able to retain them longer.\u003C/p>\u003Cp>Whatagraph is now our Bible—both for our clients and internal teams.”\u003C/p>",{"id":486,"name":487,"alternativeText":488,"caption":31,"width":489,"height":489,"formats":490,"hash":499,"ext":492,"mime":495,"size":500,"url":501,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":502,"updatedAt":502},13503,"1516947213112.jfif","Kim Strickland - Digital marketing specialist at Peak Seven",450,{"thumbnail":491},{"ext":492,"url":493,"hash":494,"mime":495,"name":496,"path":31,"size":497,"width":498,"height":498},".jfif","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_1516947213112_7e1a87dfa2.jfif","thumbnail_1516947213112_7e1a87dfa2","image/jpeg","thumbnail_1516947213112.jfif",4.91,156,"1516947213112_7e1a87dfa2",36.92,"https://s3.us-east-2.amazonaws.com/whatagraph.com/1516947213112_7e1a87dfa2.jfif","2024-12-03T09:51:20.522Z",{"id":212,"__component":504,"content":505},"sections.rich-text-content","\u003Ch2>\u003Cstrong>Challenges\u003C/strong>\u003C/h2>\u003Ch3>The Need for Reliable Systems and Alignment Between Teams and Clients \u003C/h3>\u003Cp>To drive leads and sales for clients, \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Peak Seven\u003C/u>\u003C/a> relies on two key teams: Accounts and Digital. At the center of the two is \u003Ca href=\"https://www.linkedin.com/in/kim-strickland/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Kim Strickland\u003C/u>\u003C/a>, Digital Marketing Specialist at Peak Seven.\u003C/p>\u003Cp>Kim started out as a Project Manager and later an Account Executive, where she experienced how chaotic reporting can be.\u003C/p>\u003Cp>At the time, Peak Seven didn’t yet have a dedicated person to bridge Accounts and Digitals, and reporting would often fall through the cracks. \u003C/p>\u003Cp>Account Executives scrambled to create reports on the fly, while Digital Specialists were pulled away from their key tasks to explain the data to other teams.\u003C/p>\u003Cp>Reports were data heavy and insights were muddled. Internal teams struggled to see what was working, what wasn’t, and how to improve performance. In turn, clients struggled to understand the impact the agency was driving. \u003C/p>\u003Cp>\u003Ci>“I realized we needed a dedicated person for reporting because it’s so important in communicating with our clients,”\u003C/i> Kim remarked.\u003C/p>\u003Cp>This was when she stepped into her role as a Digital Marketing Specialist, and made it her mission to bridge the gap between Accounts, Digital, and clients. \u003C/p>\u003Cp>But there was just one problem. \u003C/p>\u003Ch3>Looker Studio Woes\u003C/h3>\u003Cp>Previously, the team was using \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a> to create reports and \u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel\u003C/a> and \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> to push non-Google data into Looker. \u003C/p>\u003Cp>This entire setup was slow, unreliable, and riddled with issues. \u003C/p>\u003Cp>\u003Ci>“Looker Studio was slow and always breaking. The data wouldn’t pull through, or it would pull through incorrectly,”\u003C/i> Kim recalled.\u003C/p>\u003Cp>A huge chunk of Kim’s time went to triple-checking the data on reports against the data on source platforms like Supermetrics or Meta, rather than analyzing data or communicating with clients. \u003C/p>\u003Cp>Filters had to be inspected, connections re-verified, and date ranges checked—all to catch errors that would inevitably creep in week after week. \u003C/p>\u003Cp>\u003Ci>“It was just time consuming, frustrating, and a constant guessing game,”\u003C/i> Kim stated.\u003C/p>\u003Cp>Creating reports on Looker was equally painful. Even with templates, it took hours for Kim to manually customize the tables, widgets, and layouts. \u003C/p>\u003Cp>\u003Ci>“The first report I created on Looker Studio\u003Cstrong> took me 40 hours\u003C/strong>. It’s just not a very user-friendly system,”\u003C/i> she remarked. \u003C/p>\u003Cp>The challenges didn't stop with the internal teams—clients felt the frustration too.\u003C/p>\u003Cp>Clients wanted to track their accounts’ performance in real time, but broken data made that impossible. Worse, when errors popped up, it left clients questioning the entire report. \u003C/p>\u003Cp>\u003Ci>“At that point, Looker Studio was useless,\u003C/i>” Kim said plainly. \u003Ci>“If you can’t trust it, and you’re constantly fixing it, what’s the point of using it?” \u003C/i>\u003C/p>\u003Cp>This was when she realized something needed to change.\u003C/p>\u003Cp>[quote]\u003Cbr>Looker Studio was slow and always breaking. The data wouldn’t pull through, or it would pull through incorrectly. It was frustrating, time-consuming, and a constant guessing game.\u003Cbr>[author]Kim Strickland, Digital Marketing Specialist at Peak Seven[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>\u003Cstrong>Solution\u003C/strong>\u003C/h2>\u003Ch3>A Single Source of Truth for Clients and Teams\u003C/h3>\u003Cp>Kim set out to replace Looker Studio, and her priorities were clear: she wanted a tool that was easy to use, visually appealing, and capable of showcasing top-line KPIs for clients. \u003C/p>\u003Cp>After testing several platforms, including \u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\">TapClicks\u003C/a> and Domo, she found the perfect fit in Whatagraph. \u003C/p>\u003Cp>\u003Ci>“The first report I built on Whatagraph was amazing. It was so easy to build,”\u003C/i> Kim raved.\u003C/p>\u003Cp>Unlike Looker Studio, she didn’t need to waste hours building everything from scratch. It was all pre-made, and all she needed to do was drag and drop widgets onto her report canvas.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/widget_3d87d43379.gif\" alt=\"widget.gif\">But the biggest “Aha” moment for Kim was our multi-source breakdown tables. With this widget, she could see any metrics from any sources in one table. This was exactly what she needed.\u003C/p>\u003Cp>\u003Ci>“I immediately knew Whatagraph was going to save us a lot of time, and that we were going to have accurate reporting,” \u003C/i>Kim noted.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Key_metrics_table_7b0a3f09b6.png\">\u003C/figure>\u003Cp>From there on, Kim set out to onboard Whatagraph, and she was pleasantly surprised at how easy the process was. All she needed to do was create the first three reports and connect all of the data sources. \u003C/p>\u003Cp>In fact, \u003Cstrong>the migration from Looker Studio only took a couple of hours.\u003C/strong>\u003C/p>\u003Cp>Kim also had a dedicated Customer Success Manager (our amazing \u003Ca href=\"https://www.linkedin.com/in/misha-johanna/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Misha Johanna\u003C/u>\u003C/a>) who helped her build reports for clients and organize them into tags and folders.\u003C/p>\u003Cp>Whatagraph also made it really easy for Kim to start creating reports on her own. She first used our Smart Builder to automatically create reports, but as she got more familiar with the platform, she started building her own. \u003C/p>\u003Cp>She experimented with the report structure and layout, and once she found the ideal version, she saved that report as a template so she could re-use it for clients. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/save_reports_as_a_template_cef1046f3a.gif\" alt=\"Save reports as a template - Whatagraph\">Kim even discovered a “trick” that would save her even more time.\u003C/p>\u003Cp>For franchise clients that reported on the same metrics, Kim created one “Master” template with the layout and structure she liked. Then, she simply swaps out the data sources for every new report she needs for a client, rather than starting completely from scratch again.  \u003C/p>\u003Cp>Thanks to this, \u003Cstrong>what previously took hours with Looker Studio now takes one hour or less per report.\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://help.whatagraph.com/en/articles/6212210-how-to-create-a-custom-formula\">\u003Cu>Custom formulas\u003C/u>\u003C/a> were another game-changer. Kim uses them to combine data from different platforms and visualize a high-level view of how campaigns are performing. \u003C/p>\u003Cp>Custom formulas also made sure metrics were accurate and not over-reported, like on Google and Meta.\u003C/p>\u003Cp style=\"text-align:center;\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/apply_custom_formula_d8eb339abb.gif\" alt=\"Apply Custom Formula - Custom formula creation interface with data and filter options.\">\u003C/p>\u003Cp>If Kim ran into roadblocks, she simply reached out to our live chat Customer Support \u003Cstrong>which resolved issues within an hour\u003C/strong>. For larger issues, the support team kept her in the loop until they were resolved.\u003C/p>\u003Cp>This was a stark difference from Looker Studio, which doesn’t come with Customer Support. \u003C/p>\u003Cp>\u003Ci>“I've joked about this often—with Whatagraph, we're not paying for a reporting system. We're paying for customer support,” \u003C/i>Kim laughed. \u003Ci>“There's a level of dedication from the Whatagraph team that you don't often experience anywhere else.”\u003C/i>\u003C/p>\u003Cp>Today, Kim uses Whatagraph as the single source of truth for both clients and internal teams. \u003C/p>\u003Cp>For clients, Kim builds detailed reports and conducts performance analysis to prepare for their monthly, bi-weekly, or weekly meetings. \u003C/p>\u003Cp>\u003Ci>“I’m so happy,” \u003C/i>Kim beamed. \u003Ci>“When we’re on a call with a client and they have a question, I can just create a graph in real-time while we’re still talking. It’s just so easy to use.” \u003C/i>\u003C/p>\u003Cp>Clients can also access these reports anytime via a shared link, and they see fresh, accurate data whenever they open one up. \u003C/p>\u003Cp>The next part is internal \u003Ca href=\"https://whatagraph.com/performance-monitoring\">\u003Cu>performance monitoring\u003C/u>\u003C/a>. Kim constantly monitors campaign performance across all channels and clients on Whatagraph, identifies KPIs that are trending up or down, and shares performance summaries and insights with Account Executives, ensuring everyone is aligned before client meetings.\u003C/p>\u003Cp>\u003Ci>“Whatagraph is now our Bible—both for clients and internal teams,”\u003C/i> Kim shared.\u003Ci> “It’s also \u003Cstrong>my favorite part of the job\u003C/strong>—I’m genuinely within Whatagraph 6 out of 8 hours a day.” \u003C/i>\u003C/p>\u003Cp>Currently, Kim is developing a budget tracker within Whatagraph’s Overview section to help account teams stay on top of ad spend.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2ac8d5f2ec.png\" alt=\"Overview.png\">\u003Cbr>[quote]\u003Cbr>I immediately knew Whatagraph was going to save us a lot of time, and that we were going to have accurate reporting.\u003Cbr>[author]Kim Strickland, Digital Marketing Specialist at Peak Seven[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>\u003Cstrong>Results\u003C/strong>\u003C/h2>\u003Ch3>63 Hours Saved Per Month on Reporting, Retained Clients, and Democratized Insights \u003C/h3>\u003Cp>Switching to Whatagraph has transformed the way Kim and Peak Seven approach data and reporting. \u003C/p>\u003Cp>What once took Kim 4 hours on Looker Studio now takes just 1.5 hours (or less) with Whatagraph. Across 25 reports each month, this shift saves her an incredible \u003Cstrong>63 hours of work\u003C/strong>—time she can now dedicate to deeper analysis and strategy.\u003C/p>\u003Cp>This efficiency translates to \u003Cstrong>$9,450 saved per month\u003C/strong> for clients on reporting, using the hours multiplied by the average retainer value. This frees up valuable resources for the agency to focus on growth and delivering even greater value to clients.\u003C/p>\u003Cp>Moreover, the sleek, accurate reports produced by Whatagraph have impressed both internal teams and clients. \u003C/p>\u003Cp>\u003Ci>“When I shared this report with my account team, they said, ‘Oh my God, we’ve never had a report look this good to show to clients,’” \u003C/i>Kim shared. \u003C/p>\u003Cp>These reports have even become \u003Cstrong>a key part of Peak Seven’s client pitches\u003C/strong>, where they highlight the always-accurate 24/7 dashboards and monthly reports that clearly show campaign performance and results.\u003C/p>\u003Cp>One of the biggest improvements Kim has seen is in \u003Cstrong>data accuracy\u003C/strong>. With Looker Studio and Funnel, reporting was a constant struggle—broken connections, double-counted conversions, and inaccurate metrics were the norm. \u003C/p>\u003Cp>In Whatagraph, connections are fully-managed and native, meaning there are no data inconsistencies or delays in data. \u003C/p>\u003Cp>\u003Ci>“With Whatagraph, it’s so much easier. The data always matches what we’re seeing on the platforms,” \u003C/i>Kim explained. \u003C/p>\u003Cp>But the biggest benefit, according to Kim, is t\u003Cstrong>he transparency and communication between clients and teams. \u003C/strong>\u003C/p>\u003Cp>\u003Ci>“Whatagraph took us to the next level with our clients and within our team. With Looker Studio, everything was muddled. But Whatagraph has opened up transparency and communication. It allowed us to see clearly how our campaigns are performing and even pointed out the flaws in our data tracking systems,” \u003C/i>Kim remarked.\u003C/p>\u003Cp>Whatagraph also equipped Account Executives with the insights they need to demonstrate value to clients.\u003C/p>\u003Cp>\u003Ci>“Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to the clients about it. Our relationships with clients have been amazing.”\u003C/i>\u003C/p>\u003Cp>These insights have strengthened client relationships and \u003Cstrong>even helped retain them. \u003C/strong>\u003C/p>\u003Cp>\u003Ci>“There were clients we were on the verge of losing,” \u003C/i>Kim shared. \u003Ci>“But being able to show exactly how we’re performing, why it’s better, and that it’s because of us has made a huge difference.”\u003C/i>\u003C/p>\u003Cp>Last but not least, Whatagraph has empowered Kim in her role as a Digital Marketing Specialist. \u003C/p>\u003Cp>\u003Ci>“Whatagraph has helped me build my role into such an integral part of the company. I know I’m helping my team and my clients, and I find that great, honestly,” \u003C/i>Kim shared.\u003Ci> \u003C/i>\u003C/p>\u003Cp>Looking ahead, Kim is excited to expand Whatagraph’s use within Peak Seven. She intends to:\u003C/p>\u003Cul>\u003Cli>Build a budget tracker to stay on top of ad spend and avoid over- or under- spending\u003C/li>\u003Cli>Use custom tags to build reports for each Account Executive \u003C/li>\u003Cli>Cross-train other team members to create reports on Whatagraph \u003C/li>\u003C/ul>\u003Cp>When asked would she recommend Whatagraph to other agencies, Kim said:\u003C/p>\u003Cp>\u003Ci>“Absolutely yes. With Whatagraph, you’ll find accuracy, transparency, and ease of use. It’s built for agencies like us—to save time and report to clients the way we want to.”\u003C/i>\u003C/p>\u003Cp>[quote]\u003Cbr>Whatagraph took us to the next level with our clients and within our team. With Looker Studio, everything was muddled. But Whatagraph has opened up transparency and communication.\u003Cbr>[author]Kim Strickland, Digital Marketing Specialist at Peak Seven[/author]\u003Cbr>[/quote]\u003C/p>",{"id":270,"__component":507,"header":508,"description":31,"cta":509,"cta_collection":31},"sections.message-block","Save 60+ hours a month on reporting with Whatagraph",{"id":510,"label":511,"url":512,"subtext":31,"style":513,"element_id":31,"color":31,"icon":31,"width":31},1600,"Talk to Us","https://whatagraph.com/book-a-call","button",{"id":34,"brand_name":515,"slug":516,"brand_description":517,"createdAt":518,"updatedAt":519,"publishedAt":520,"brand_logo":521,"seo":530,"cover_image":549,"highlights":31,"content":552},"Rekom Group","rekom-group","\u003Cp style=\"margin-left:0px;\">\u003Ca href=\"https://rekomgroup.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Rekom Group is the largest \"nightlife\" group\u003C/a> in Northern Europe, with over 20,000,000 guests every year across the UK, Denmark, Norway, Finland, and more incoming.\u003C/p>\u003Cp style=\"margin-left:0px;\">Their business is split into multiple brands and brand groups. It includes nightclubs, dining, events, and bars. Each brand in each country has its own online paid and organic social media presence, runs its campaigns, and operates websites.\u003C/p>","2024-12-03T11:35:24.043Z","2025-09-09T02:52:57.075Z","2024-12-04T03:13:41.889Z",{"id":522,"name":523,"alternativeText":31,"caption":31,"width":31,"height":31,"formats":31,"hash":524,"ext":525,"mime":526,"size":527,"url":528,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":529,"updatedAt":529},13508,"Rekom group.avif","Rekom_group_c1e5959c92",".avif","image/avif",11.3,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rekom_group_c1e5959c92.avif","2024-12-03T11:29:40.783Z",{"id":531,"metaTitle":532,"metaDescription":533,"addNoIndex":15,"canonicalURL":31,"metaImage":534},1882,"Rekom Group | Customer Stories","Find out how Rekom Group consolidated scattered data for 200+ venues in 4 different countries onto one platform. ",{"id":535,"name":536,"alternativeText":537,"caption":31,"width":445,"height":446,"formats":538,"hash":544,"ext":292,"mime":293,"size":545,"url":546,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":547,"updatedAt":548},15406,"Rekom.png","Rekom - Logo with white text and soundwave icon on a blue background.",{"thumbnail":539},{"ext":292,"url":540,"hash":541,"mime":293,"name":542,"path":31,"size":543,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Rekom_a4ff4785e2.png","thumbnail_Rekom_a4ff4785e2","thumbnail_Rekom.png",23.01,"Rekom_a4ff4785e2",380.61,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rekom_a4ff4785e2.png","2025-09-09T02:46:53.206Z","2025-09-09T02:46:56.373Z",{"id":535,"name":536,"alternativeText":537,"caption":31,"width":445,"height":446,"formats":550,"hash":544,"ext":292,"mime":293,"size":545,"url":546,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":547,"updatedAt":548},{"thumbnail":551},{"ext":292,"url":540,"hash":541,"mime":293,"name":542,"path":31,"size":543,"width":453,"height":454},[553,563],{"id":34,"__component":469,"title":554,"data_blocks":555},"How Rekom Group Leverages Whatagraph to Consolidate Scattered Data from 200+ Venues in 4 Countries",[556,560],{"id":557,"value":558,"description":559},4,"200+","active clients",{"id":270,"value":561,"description":562},"4","countries",{"id":38,"__component":504,"content":564},"\u003Ch2 style=\"margin-left:0px;\">\u003Cstrong>Challenge\u003C/strong>\u003C/h2>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>Tracking Multiple Marketing Assets Spread Across Countries and Brands\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">With so many venues’ marketing assets spread across Europe and divided by brand names and custom styles, the challenge for Rekom was: how do we track all this and bring it all together for both executive-level reports and more granular analytics? Specific tasks included:\u003C/p>\u003Cul>\u003Cli>Connect marketing sources for all those venues, like analytics for their websites and social media accounts to one platform.\u003C/li>\u003Cli>Bring metrics from those sources into cross-channel marketing reports and dashboards. Create reports by single venue, country, and for all brands on the executive level. And track marketing performance all across.\u003C/li>\u003Cli>Share that data internally with stakeholders and board members.\u003C/li>\u003C/ul>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>Why do Rekom and Other Cross-national Businesses Choose Whatagraph?\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">Whatagraph is an all-in-one platform where marketing teams connect, visualize, and share their marketing data. Whether it's hundreds of venues across Europe, clients across the world, or multiple branches in one country, we make marketing reporting and monitoring easy and scalable.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rekom_group_1_aeb850139e.webp\" alt=\"Rekom group 1.webp\">It’s easy to connect all the marketing data under one roof with smooth source management. It takes a few clicks to get multiple channels in one report or dashboard. That data is visualized in cross-channel reports that are easy to make with pre-made or custom blocks, intuitive filters, and formulas, saving anything as a template for bulk edits, etc.\u003C/p>\u003Cp style=\"margin-left:0px;\">And when it comes to sharing, there are multiple options, including automation or direct links to live dashboards.\u003C/p>\u003Cp style=\"margin-left:0px;\">In this case study, we'll take a closer look at how Whatagraph solved Rekom’s challenges.\u003C/p>\u003Ch2 style=\"margin-left:0px;\">\u003Cstrong>Solution\u003C/strong>\u003C/h2>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>Connecting Scattered Accounts, Platforms, and Channels in One Place\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">Rekom does all the source management in a single hub in Whatagraph, accessible both from the Home page and inside their reports and dashboards.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Perform_hands_on_granular_analysis_internally_79d2810391.png\">\u003C/figure>\u003Cp>Here Rekom can see \u003Cstrong>all their sources\u003C/strong>. In their case, it's mainly social media and Google Analytics 4. And \u003Cstrong>which channels\u003C/strong> (accounts or websites for each venue) are connected. It's also the single tab where they can assign those sources to specific folders.\u003C/p>\u003Cp style=\"margin-left:0px;\">In Rekom's workspace, folders represent different countries. But Whatagraph allows you to create any custom folder structure, depending on your business units, functions, and teams.\u003C/p>\u003Cp style=\"margin-left:0px;\">Inside each country's folder, country-level reports allow Rekom to track and optimize the performance of multiple venues at once. And reports and dashboards for a single venue contain a specific set of social or web assets.\u003C/p>\u003Cp style=\"margin-left:0px;\">Here is what a single report example looks like for all Denmark venues and their connected sources:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rekom_Group_3_5ac7e3352b.webp\" alt=\"Rekom Group 3.webp\">This smart source and folder management helps Rekom easily navigate its 200+ brands and four countries. And in a few clicks, look at marketing metrics on a global level, or get down to a country or specific social media KPIs for a single pub or nightclub.\u003C/p>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>Building Reports for a Single Venue or a Whole Country’s Brands\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">One of the deciding factors in choosing Whatagraph for Rekom was not only that navigation in their complex brand system is easy but also that building a report for a single club is as simple as it is to create a country-level dashboard.\u003C/p>\u003Cp style=\"margin-left:0px;\">Because after all the sources are connected, and folders are assigned, creating those comes down to a simple drag-and-drop from multiple pre-made building blocks provided by Whatagraph or custom ones created by Rekom.\u003C/p>\u003Cp style=\"margin-left:0px;\">We can't show the insides of Rekom's reports. But we are happy to demonstrate the features they used to build those.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Big_Query_Report_a603d970bf.png\">\u003C/figure>\u003Cp>For each integration (marketing channels and sources), Whatagraph provides multiple pre-made widgets that have the metrics pre-selected to represent a data point.\u003C/p>\u003Cp style=\"margin-left:0px;\">Or you can build your own graphs, charts, funnels, tables, and more by selecting the metrics and their looks manually.\u003C/p>\u003Cp style=\"margin-left:0px;\">There are also multiple \u003Ca href=\"https://live.whatagraph.com/shared-template/q9wDOQeN23W6yRVlYLK4ZBvVLlnjdPb5\">\u003Cu>report templates like this one\u003C/u>\u003C/a> for each integration that come with a predefined structure and widgets for inspiration and customization instead of starting from a blank page.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Report_templates_470621633b.png\">\u003C/figure>\u003Cp>So whether it was a country-level executive report or \u003Ca href=\"https://whatagraph.com/performance-dashboard\">a single venue performance dashboard\u003C/a>, the Rekom marketing team had the same intuitive building process.\u003C/p>\u003Cp style=\"margin-left:0px;\">They could pick a \"goal widget,\" for instance, and combine all the followers' metrics from multiple Facebook pages for their clubs and pubs to track the progress of that KPI. Or create a table with all running campaigns for one brand to see costs, CTR, leads, etc.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rekom_Group_6_ac8b766527.webp\" alt=\"Rekom Group 6.webp\">The insides of those widgets would also allow customization and flexibility for Rekom and its cross-national brand base. They can apply filters by campaigns’ names or ad sets and combine multiple metrics from different venues and countries using a custom formula builder.\u003C/p>\u003Cp style=\"margin-left:0px;\">Finally, to create a custom look and feel, Rekom leverages custom branding options, custom color schemes, and image/text widgets in its reports.\u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rekom_Group_7_c455b36ee9.webp\" alt=\"Rekom Group 7.webp\">\u003Cstrong>Sharing Insights Within the Company\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">The final step is to share the executive-level or venue-level insights with relevant stakeholders, board members, and marketing team members.\u003C/p>\u003Cp style=\"margin-left:0px;\">There are two types of sharing leverage by Rekom:\u003C/p>\u003Cul>\u003Cli>Report Automation.\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/live-dashboards\">Live links with on-demand access to their data\u003C/a>.\u003C/li>\u003C/ul>\u003Cp style=\"margin-left:0px;\">Report automation allows Rekom's marketing team to set an automated send-out schedule for any number of their reports. They pick recipients' emails and frequency, create an email template, and never worry about report delivery again.\u003C/p>\u003Cp style=\"margin-left:0px;\">And when it comes to \"live links,\" each dashboard or report can be quickly shared via link, password-protected if necessary. Inside that link, a recipient has interactivity in terms of looking closer at specific data points or changing a date range, and the data will follow.\u003C/p>\u003Ch2 style=\"margin-left:0px;\">\u003Cstrong>Result\u003C/strong>\u003C/h2>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>Rekom's Current State of Reporting\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">After implementing Whatagraph as a marketing reporting and analytics solution, Rekom has connected all the data from 200+ brands in one platform.\u003C/p>\u003Cp style=\"margin-left:0px;\">They can clearly see the results of their marketing tactics across all countries or an overview of the key metrics for the whole business. And drop down to a single venue with a few clicks when needed.\u003C/p>\u003Cp style=\"margin-left:0px;\">When the business grows, for instance, when new venues are opened, it takes a few minutes to connect their sources. And everything that has been done before, both small building blocks inside reports or whole pieces for other brands, can be saved and reused as a template.\u003C/p>",{"id":42,"brand_name":566,"slug":567,"brand_description":568,"createdAt":569,"updatedAt":570,"publishedAt":571,"brand_logo":572,"seo":587,"cover_image":606,"highlights":31,"content":609},"Ampilio","ampilio","\u003Cp>\u003Ca href=\"https://www.ampilio.se/\" target=\"_blank\" rel=\"noopener noreferrer\">Ampilio\u003C/a> is a full-scale marketing agency in Sweden specializing in tailored digital strategies to help businesses increase sales and achieve growth.\u003C/p>\u003Cp>With expertise across the entire customer journey—from branding to conversion and loyalty—their team delivers customized solutions using tools like advertising, SEO, web development, and Amazon services.\u003C/p>","2024-12-12T14:03:22.421Z","2025-09-09T02:50:21.513Z","2024-12-12T14:03:28.223Z",{"id":573,"name":574,"alternativeText":31,"caption":31,"width":575,"height":576,"formats":577,"hash":583,"ext":292,"mime":293,"size":584,"url":585,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":586,"updatedAt":586},13557,"Ampilio logo.png",500,98,{"thumbnail":578},{"ext":292,"url":579,"hash":580,"mime":293,"name":581,"path":31,"size":582,"width":453,"height":208},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Ampilio_logo_c0b6999bf6.png","thumbnail_Ampilio_logo_c0b6999bf6","thumbnail_Ampilio logo.png",6.9,"Ampilio_logo_c0b6999bf6",9.18,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ampilio_logo_c0b6999bf6.png","2024-12-12T13:49:48.289Z",{"id":588,"metaTitle":589,"metaDescription":590,"addNoIndex":15,"canonicalURL":31,"metaImage":591},1887,"Ampilio | Customer Stories","Read how Ampilio delivers fast, accurate, and stunning reports for 100+ clients without adding extra headcount.",{"id":592,"name":593,"alternativeText":594,"caption":31,"width":445,"height":446,"formats":595,"hash":601,"ext":292,"mime":293,"size":602,"url":603,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":604,"updatedAt":605},15413,"Ampilio.png","Ampilio - A logo of \"Ampilio\" in white text on a blue background.",{"thumbnail":596},{"ext":292,"url":597,"hash":598,"mime":293,"name":599,"path":31,"size":600,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Ampilio_0541d7df04.png","thumbnail_Ampilio_0541d7df04","thumbnail_Ampilio.png",26.72,"Ampilio_0541d7df04",680.09,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ampilio_0541d7df04.png","2025-09-09T02:46:54.145Z","2025-09-09T02:46:57.623Z",{"id":592,"name":593,"alternativeText":594,"caption":31,"width":445,"height":446,"formats":607,"hash":601,"ext":292,"mime":293,"size":602,"url":603,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":604,"updatedAt":605},{"thumbnail":608},{"ext":292,"url":597,"hash":598,"mime":293,"name":599,"path":31,"size":600,"width":453,"height":454},[610,621,625,628],{"id":42,"__component":469,"title":611,"data_blocks":612},"How Ampilio Delivers Fast, Accurate, and Stunning Reports for 100+ Clients",[613,615,618],{"id":105,"value":614,"description":474},"100+",{"id":101,"value":616,"description":617},"1 Hour","to Create One Report",{"id":109,"value":619,"description":620},"3.5","Years with Whatagraph",{"id":50,"__component":481,"name":622,"role":623,"quote":624,"photo":31},"Elvira Danielsson","Digital Marketing Specialist at Ampilio","\u003Cp>\u003Cspan style=\"color:#000000;\">“Whatagraph’s reports are easy to build, visually attractive, and easy for clients to understand. It only takes us an hour to create one report. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Even non-tech savvy people can start using Whatagraph right away—it’s that easy.” \u003C/span>\u003C/p>",{"id":626,"__component":504,"content":627},71,"\u003Ch2 style=\"margin-left:0px;\">Challenges\u003C/h2>\u003Ch3>The Need for a Faster and Easier Way to Build and Manage Reports\u003C/h3>\u003Cp>With dozens of clients ranging from small businesses to large international brands, \u003Ca href=\"https://www.ampilio.se/\" target=\"_blank\" rel=\"noopener noreferrer\">Ampilio\u003C/a> needed a reporting solution that could scale without draining resources. \u003C/p>\u003Cp>The agency had been in business for over 10 years and they had used \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a> for most of that time—but it became a bottleneck as the agency grew. \u003C/p>\u003Cp>The team works heavily with Amazon Ads, but to bring that data into Looker Studio, they needed to use third-party connectors like \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Supermetrics\u003C/a> and \u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel\u003C/a>. \u003C/p>\u003Cp>These third-party connectors were finicky—connections would break and sources wouldn't load properly, making reports inaccurate. When that happened, the team had to waste time troubleshooting technical issues rather than analyzing results. \u003C/p>\u003Cp>Plus, building reports on Looker Studio was a \u003Cstrong>huge time sink. \u003C/strong>\u003C/p>\u003Cp>The user interface was clunky and the team had to manually configure the reports since there weren’t a lot of out-of-the-box templates available. This meant spending hours building widgets, making custom metrics, configuring filters, and adjusting layouts. \u003C/p>\u003Cp>For an agency managing dozens of clients, this wasn’t sustainable. \u003C/p>\u003Cp>Ampilio needed a reporting tool that was accurate, easily customizable, and holistic—without requiring technical expertise or hours of prep work.\u003C/p>\u003Ch2>\u003Cstrong>Solution\u003C/strong>\u003C/h2>\u003Ch3>A Scalable Reporting Platform Built for Speed, Clarity, and Collaboration\u003C/h3>\u003Cp>This was when the team switched to Whatagraph, and they immediately saw the benefits of an all-in-one marketing intelligence platform.  \u003C/p>\u003Cp>On Whatagraph, they could connect to \u003Cstrong>both Google and non-Google sources \u003C/strong>through \u003Ca href=\"https://whatagraph.com/integrations\">direct, ready-made integrations\u003C/a>. \u003C/p>\u003Cp>The Ampilio team didn’t need to use an extra connector nor waste time fixing broken connections. All they needed to do was to authenticate the connection and the data started flowing into Whatagraph automatically. This data also refreshes every 30 minutes so the reports are always up-to-date.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connect_Google_Ads_f810d057da.png\" alt=\"Connect Google Ads - Interface showing PPC ad platforms: Adform, AdRoll, Amazon, Basis, etc.\">To stay organized, Ampilio assigned different data sources to dedicated folders for each client, making it easy to find and manage them when needed.\u003C/p>\u003Cp>And if they needed to add a new source mid-report, they could do it directly from the report editor—no backtracking required.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connect_new_sources_directly_from_reports_751480abc8.gif\" alt=\"\">\u003C/p>\u003Cp>When it comes to visualizing this data, the Ampilio team built their first report using one of Whatagraph’s ready-made templates. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Report_templates_8b455eb4c4.png\" alt=\"Report Templates - A digital dashboard displaying various report templates on a modern interface.\">\u003C/p>\u003Cp>Once they were more comfortable with the platform, they built their own reports in the structure and style they preferred and saved them as\u003Cstrong> “team templates” \u003C/strong>so they could reuse them the next time. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/save_as_team_template_ea4c3c8da7.gif\" alt=\"Save As Team Template - Screenshot of a social media report editor interface.\">Whenever they needed to create a new report for a new client that used the same channels, they simply:\u003C/p>\u003Cul>\u003Cli>Duplicated the existing report\u003C/li>\u003Cli>Swapped out the data sources\u003C/li>\u003Cli>Tweaked the metrics, charts, and graphs according to the client’s preference\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>This only takes about an hour or two, compared to the multiple hours it used to take on Looker Studio.\u003C/strong>\u003C/p>\u003Cp>The team also appreciates the pre-made widgets available on Whatagraph that they can just drag-and-drop onto their reports. This meant they didn’t need to configure and build widgets from scratch, like they used to on Looker Studio. \u003C/p>\u003Cp>\u003Ci>“We love the drag-and-drop function on Whatagraph and the simple layout of reports. It's easy for anyone to start creating reports and even non-tech savvy people can start using it,”\u003C/i> \u003Ca href=\"https://www.linkedin.com/in/elvira-danielsson-50068617b/\" target=\"_blank\" rel=\"noopener noreferrer\">Elvira Danielsson\u003C/a>, Digital Marketing Specialist at Ampilio explains.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/drag_and_drop_report_builder_ad549a2137.gif\" alt=\"Drag And Drop Report Builder - Interface for report building, with widget selection and dashboard layout.\">\u003C/p>\u003Cp>Whatagraph’s reports are also fully customizable. The Ampilio team can easily:\u003C/p>\u003Cul>\u003Cli>Adjust the widgets sizes horizontally and vertically \u003C/li>\u003Cli>Choose icons for widgets from an icon library\u003C/li>\u003Cli>Choose the orientation of their reports—either Landscape or Portrait\u003C/li>\u003Cli>Insert new rows anywhere in their reports\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/insert_rows_6a60897822.gif\" alt=\"insert rows.gif\">\u003C/p>\u003Cp>When it comes to white-labeling the reports, the Ampilio team can: \u003C/p>\u003Cul>\u003Cli>Upload their logo or their client’s logo\u003C/li>\u003Cli>Create custom color schemes or choose one from pre-made schemes\u003C/li>\u003Cli>Add footer and header texts\u003C/li>\u003Cli>Create custom domains to host and share your reports\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ampilio_2_c40d51000d.webp\" alt=\"Ampilio 2.webp\">\u003C/p>\u003Cp>Since Ampilio works with international clients, the team often localizes reports in two main languages: English and Swedish. They manually edit widget titles, rename metrics, and write summaries in the client’s preferred language.\u003C/p>\u003Cp>Once the localized report is built, it’s saved as a reusable team template—so they never have to start from scratch again.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ampilio_3_4b7385ebaf.webp\" alt=\"Ampilio 3.webp\">Another feature Ampilio loves about Whatagraph is the folder management. They created dedicated folders for each client and saved all the respective reports and data sources to them. This makes it easy to search for reports and edit them.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ampilio_report_folders_37c1e50331.png\" alt=\"Ampilio Report Folders - A user interface displaying a list of folders labeled with client information.\">\u003C/p>\u003Cp>And at any point in time, if the team runs into roadblocks with the platform, they can always reach out to Whatagraph’s support team through the in-app live chat. \u003C/p>\u003Cp>\u003Ci>“We usually get a reply in 2–3 minutes, and most problems get solved in under 30 minutes. We love that it’s so easy to get help from an actual Whatagraph team member,”\u003C/i> \u003Ca href=\"https://www.linkedin.com/in/mathilda-johnsson-84778b15a/\" target=\"_blank\" rel=\"noopener noreferrer\">Mathilda Johnsson\u003C/a>, Head of Growth Management at Ampilio, tells us. \u003C/p>\u003Cp>Today, Ampilio has created 50+ folders, each dedicated for a client that requires reporting. Every folder includes the dedicated reports and data sources associated with each client. \u003C/p>\u003Cp>The Ampilio team has also automated the way they send reports to clients. With Whatagraph, they either:\u003C/p>\u003Cul>\u003Cli>Send an automated email with the report that goes out at a certain day, time, and frequency\u003C/li>\u003Cli>Share live links to the reports with clients \u003C/li>\u003C/ul>\u003Cp>The team then goes through these reports in live performance calls with clients, making it easy for clients to follow along and understand the impact of marketing campaigns. \u003C/p>\u003Ch2>Results\u003C/h2>\u003Ch3>Accurate Reports, Stronger Transparency with Clients, and Time Saved\u003C/h3>\u003Cp>The biggest benefit Ampilio saw with Whatagraph is \u003Cstrong>stability and accuracy in reports.\u003C/strong>\u003C/p>\u003Cp>Whatagraph’s native integrations and fully managed connectors mean Ampilio no longer worries about broken data or manual fixes. Reports load quickly and reliably, with fresh data always matching what’s visible on the ad platforms themselves.\u003C/p>\u003Cp>This consistency has eliminated one of their biggest pain points with Looker Studio, where issues with third-party connectors often delayed reports and eroded client confidence.\u003C/p>\u003Cp>Plus, the Ampilio team can now easily create reports thanks to ready-made templates by Whatagraph or by their own team. \u003Cstrong>Even the most non-tech savvy person can easily create a report in an hour or two. \u003C/strong>\u003C/p>\u003Cp>And instead of static PDFs or delayed updates, clients now \u003Cstrong>receive live links with real-time performance data\u003C/strong>—allowing them to explore results, filter by date range, and check on campaign progress anytime they want. This is fundamental in building trust with clients, even beyond regular performance calls. \u003C/p>\u003Cp>When asked if Ampilio would recommend Whatagraph to other agencies, the answer is immediate:\u003C/p>\u003Cp>\u003Ci>“Absolutely. I even tell my friends at other agencies who are still using Looker Studio about Whatagraph. We are very happy with it!\u003C/i>” Elvira says. \u003C/p>",{"id":12,"__component":507,"header":629,"description":31,"cta":630,"cta_collection":31},"Create Stunning Reports at Scale with Whatagraph",{"id":631,"label":511,"url":512,"subtext":31,"style":513,"element_id":31,"color":31,"icon":31,"width":31},1606,{"id":319,"brand_name":633,"slug":634,"brand_description":635,"createdAt":636,"updatedAt":637,"publishedAt":638,"brand_logo":639,"seo":648,"cover_image":667,"highlights":31,"content":670},"Market Solutions","market-solutions","\u003Cp>Market Solutions is a strategic media agency based in Sweden focused on delivering measurable results for its clients. \u003C/p>\u003Cp>Specializing in creative media strategies and transparent reporting, they help businesses achieve goals like increasing brand awareness, boosting e-commerce sales, and expanding into new markets.\u003C/p>","2024-12-12T12:45:05.719Z","2025-09-09T02:51:27.479Z","2024-12-12T12:47:18.176Z",{"id":640,"name":641,"alternativeText":31,"caption":31,"width":642,"height":643,"formats":31,"hash":644,"ext":328,"mime":329,"size":645,"url":646,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":647,"updatedAt":647},13549,"market solutions logo.svg",330,36,"market_solutions_logo_3052402e4f",7.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/market_solutions_logo_3052402e4f.svg","2024-12-12T12:35:26.063Z",{"id":649,"metaTitle":650,"metaDescription":651,"addNoIndex":15,"canonicalURL":31,"metaImage":652},1884,"Market Solutions | Success Story","Read how Market Solutions, a media agency in Sweden, manages 150+ clients and saves 30-70% of time on reporting with Whatagraph. ",{"id":653,"name":654,"alternativeText":655,"caption":31,"width":445,"height":446,"formats":656,"hash":662,"ext":292,"mime":293,"size":663,"url":664,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":665,"updatedAt":666},15410,"Market Solutions.png","Market Solutions - Text \"Market Solutions\" over a blurred, wavy blue background.",{"thumbnail":657},{"ext":292,"url":658,"hash":659,"mime":293,"name":660,"path":31,"size":661,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Market_Solutions_73f78863ea.png","thumbnail_Market_Solutions_73f78863ea","thumbnail_Market Solutions.png",43.22,"Market_Solutions_73f78863ea",891.97,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Market_Solutions_73f78863ea.png","2025-09-09T02:46:53.754Z","2025-09-09T02:46:57.428Z",{"id":653,"name":654,"alternativeText":655,"caption":31,"width":445,"height":446,"formats":668,"hash":662,"ext":292,"mime":293,"size":663,"url":664,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":665,"updatedAt":666},{"thumbnail":669},{"ext":292,"url":658,"hash":659,"mime":293,"name":660,"path":31,"size":661,"width":453,"height":454},[671,679,682],{"id":319,"__component":469,"title":672,"data_blocks":673},"How Market Solutions Saves 30% of time on Creating Reports While Managing 150+ Clients",[674,676],{"id":42,"value":675,"description":474},"150+",{"id":50,"value":677,"description":678},"3-7","Hours Saved on Each Report",{"id":680,"__component":504,"content":681},68,"\u003Cp>How do you scale your marketing reporting for 150+ clients with just 15 people in your agency? By switching from Powerpoint presentations as your reports to a modern reporting solution.\u003C/p>\u003Cp style=\"margin-left:0px;\">This is the story of \u003Ca href=\"https://marketsolutions.se/en/\" target=\"_blank\" rel=\"noopener noreferrer\">Market Solutions\u003C/a>, a marketing agency operating in Sweden. They offer services such as media planning, analysis, leading projects, media buying, and many others. Before trying out Whatagraph, they created marketing reports using Powerpoint, wasting precious time and resources.\u003C/p>\u003Cp style=\"margin-left:0px;\">In this case study, we’ll show you how they get to manage 150+ clients with a team of just 15 people and save 30-70% of time on reporting by using Whatagraph, depending on the sources being used.\u003C/p>\u003Ch2 style=\"margin-left:0px;\">\u003Cstrong>Challenge\u003C/strong>\u003C/h2>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>Scaling an Agency with Manual Reporting\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">Market Solutions used Powerpoint presentations for reporting on their results, which was far from practical. According to Karl-Viktor Jorkby who is in charge of digital media planning at the agency, it took them an average of 5-10 hours to create a single report. As a result, the agency could not scale and get new clients as that meant even more time spent on reports.\u003C/p>\u003Cp style=\"margin-left:0px;\">The biggest downside to creating report presentations manually is that because so much time was spent on creation, they had no time left for analysis. In other words, they want to analyze and explain the results of the report instead of just presenting raw data.\u003C/p>\u003Ch2 style=\"margin-left:0px;\">\u003Cstrong>Solution\u003C/strong>\u003C/h2>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>Automating Reports with Whatagraph to Save Time and Money\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">Market Solutions knew that they needed a tool that would help connect, visualize, and share all their clients’ marketing data bringing intuitiveness and automation to the table. The following criteria were considered:\u003C/p>\u003Cul>\u003Cli>A good number of \u003Cstrong>native connections with marketing platforms \u003C/strong>used, including analytics, social media, Google Ads. And the ability to bring in custom data with Google Sheets if needed.\u003C/li>\u003Cli>Ease of use. \u003Cstrong>The intuitiveness of the report building\u003C/strong>, having sources connected in a few clicks, pre-made and custom building blocks, etc\u003C/li>\u003Cli>\u003Cstrong>Seamless report sharing\u003C/strong>. Both automated send-out of emails at the beginning of the month and the ability to create links to live dashboards for on-demand data access.\u003C/li>\u003C/ul>\u003Cp style=\"margin-left:0px;\">Because of the wide range of services Market Solutions provides and the variety of clients, they need access to a myriad of different sources and Whatagraph fit the bill perfectly together with meeting all of the criteria above + more.\u003C/p>\u003Ch2 style=\"margin-left:0px;\">\u003Cstrong>Results\u003C/strong>\u003C/h2>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>Saving 3-7 hours on Each Report\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">If you’re wondering how a team of 15 can serve 150+ clients, the answer is efficiency. And much of that ability to scale comes from the time freed up with marketing reports. Karl-Viktor says that they could save even more time if some reports did not require additional images and screenshots.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/market_solutions_2_6a216012ee.webp\" alt=\"market solutions 2.webp\">The time they need to create a report varies by client because some reports require more hands-on work. However, they currently save 30-70% of the time on each report (depending on how many sources are connected) with Whatagraph compared to creating reports manually in PowerPoint.\u003C/p>\u003Cp style=\"margin-left:0px;\">Speaking of which, the time the agency saves on reports is spent on clients who are much happier with clear and insightful reports. The agency achieves this by doing small things such as grouping the report items according to the channel. This way, all social media channels are in one place. Or dividing reports into clear sections with separators like this:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/market_solutions_3_09d738aa0c.webp\" alt=\"market solutions 3.webp\">However, the one area where Market Solutions excels is insights. After each segment in the report, they add a few comments about the results - what went wrong, what worked well and what can be improved. Here you can see the comment section after one of the report parts:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/market_solutions_4_bcf252b078.webp\" alt=\"market solutions 4.webp\">This gives clients a much better idea of the work that was done compared to plain numbers. When they finish with all the segments, they take the comments and add them all together at the beginning of the report as a summary. Here we can see multiple comment fields to insert findings and recommendations into the executive summary:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/market_solutions_5_28d6efb365.webp\" alt=\"market solutions 5.webp\">Finally, when it comes to sharing, a direct link to a report with interactive data and the ability to pick date ranges is one click away. It provides Market Solutions’ clients with access to data from anywhere at any time without involving someone on the agency side in ad-hoc requests.\u003C/p>\u003Ch2 style=\"margin-left:0px;\">\u003Cstrong>The Takeaway\u003C/strong>\u003C/h2>\u003Cp style=\"margin-left:0px;\">Saving time and increasing productivity is just one aspect of choosing a robust reporting tool such as Whatagraph. With the time they won back, Market Solutions expanded their client base but also ensured that they provide more value to their clients, not just with their work, but also with improved and personalized reports.\u003C/p>\u003Cp style=\"margin-left:0px;\">Do you want to scale your agency, win more clients and create better reports today? \u003Ca href=\"https://live.whatagraph.com/auth/register\">Sign up for a free trial\u003C/a> of Whatagraph to get started!\u003C/p>",{"id":42,"__component":507,"header":683,"description":31,"cta":684,"cta_collection":31},"Save Time on Reporting with Whatagraph",{"id":685,"label":511,"url":512,"subtext":31,"style":513,"element_id":31,"color":31,"icon":31,"width":31},1604,{"id":270,"brand_name":687,"slug":688,"brand_description":689,"createdAt":690,"updatedAt":691,"publishedAt":692,"brand_logo":693,"seo":709,"cover_image":728,"highlights":31,"content":731},"Swash Labs","swash-labs","\u003Cp>Swash Labs is a creative advertising agency that combines big ideas with social science to help businesses grow. Founded in 2011, the fully remote team spans cities like Denton, Austin, and Chicago, offering services like branding, website development, graphic design, and digital media buying. \u003C/p>","2024-12-12T13:22:47.194Z","2025-09-09T02:53:29.091Z","2024-12-12T13:22:54.259Z",{"id":694,"name":695,"alternativeText":31,"caption":31,"width":696,"height":697,"formats":698,"hash":705,"ext":292,"mime":293,"size":706,"url":707,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":708,"updatedAt":708},13562,"SwashLogo.png",1198,179,{"thumbnail":699},{"ext":292,"url":700,"hash":701,"mime":293,"name":702,"path":31,"size":703,"width":453,"height":704},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Swash_Logo_b90913e4ea.png","thumbnail_Swash_Logo_b90913e4ea","thumbnail_SwashLogo.png",9.74,37,"Swash_Logo_b90913e4ea",37.61,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swash_Logo_b90913e4ea.png","2024-12-12T14:27:20.282Z",{"id":710,"metaTitle":711,"metaDescription":712,"addNoIndex":15,"canonicalURL":31,"metaImage":713},1886,"How Swash Labs Reduced the Monthly Time Spent on Reports from 40 to 4 Hours","Learn how Swash Labs reduced monthly time spent on reports from 40 to 4 hours per month with Whatagraph.",{"id":714,"name":715,"alternativeText":716,"caption":31,"width":445,"height":446,"formats":717,"hash":723,"ext":292,"mime":293,"size":724,"url":725,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":726,"updatedAt":727},15405,"Swashlabs.png","Swashlabs - Company logo against a blue background. The logo is comprised of white dots and text.",{"thumbnail":718},{"ext":292,"url":719,"hash":720,"mime":293,"name":721,"path":31,"size":722,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Swashlabs_d64ac59201.png","thumbnail_Swashlabs_d64ac59201","thumbnail_Swashlabs.png",17.63,"Swashlabs_d64ac59201",257.41,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swashlabs_d64ac59201.png","2025-09-09T02:46:53.129Z","2025-09-09T02:46:55.986Z",{"id":714,"name":715,"alternativeText":716,"caption":31,"width":445,"height":446,"formats":729,"hash":723,"ext":292,"mime":293,"size":724,"url":725,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":726,"updatedAt":727},{"thumbnail":730},{"ext":292,"url":719,"hash":720,"mime":293,"name":721,"path":31,"size":722,"width":453,"height":454},[732,739],{"id":270,"__component":469,"title":711,"data_blocks":733},[734,737],{"id":21,"value":735,"description":736},"36+","Clients",{"id":25,"value":738,"description":476},"36",{"id":740,"__component":504,"content":741},70,"\u003Ch2>Challenges\u003C/h2>\u003Ch3>Manual Reporting and Complex Analytics Consumed Valuable Time\u003C/h3>\u003Cp>Before Whatagraph, \u003Ca href=\"https://swashlabs.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Swash Labs\u003C/a> was pulling data from multiple sources into spreadsheets, and this entire process was tedious, time-consuming, and error-prone. \u003C/p>\u003Cp>Worse, the Art department had to spend extra time polishing the reports to make them presentable, with each one taking 2–3 hours to complete.\u003C/p>\u003Cp>Disconnected data sources, an incomplete tech stack, and messy analytics processes added to the frustration. \u003C/p>\u003Cp>With manual tasks piling up, the team struggled to focus on what mattered most—campaign insights, strategy, and client results. It was time for a change.\u003C/p>\u003Ch2>Solution\u003C/h2>\u003Ch3>Streamlined Reporting with Direct Connections and Templates\u003C/h3>\u003Cp>Swash Labs turned to Whatagraph to simplify their analytics workflow, and the difference was immediate. Direct source connections eliminated the need for manual data pulling, while customizable templates and a user-friendly report builder cut reporting time dramatically.\u003C/p>\u003Cp>\u003Ci>“We’re now able to spend more time analyzing rather than cleaning data thanks to the connected sources,\u003C/i>” said Stephanie Delk, Director of Media & Planning at Swash Labs.\u003C/p>\u003Cp>Now, creating a new report takes less than an hour. The team also streamlined their tech stack, replacing spreadsheets and Google Data Studio with a single, centralized platform.\u003C/p>\u003Cp>The time saved didn’t go to waste. Freed from tedious manual tasks, the Swash Labs team redirected their focus toward smarter marketing. \u003C/p>\u003Cp>\u003Ci>“We’ve made decisions about our own advertising, blog topics, and social content calendar based on things we see in our reporting for Swash Labs,”\u003C/i> Stephanie shared.\u003C/p>\u003Cp>Whatagraph also leveled up client reporting. Swash Labs incorporated ad and social post imagery alongside key metrics, making performance reports both visually engaging and easy to understand. During their monthly Co-Lab sessions with clients, these enhanced reports showcased campaign wins more effectively.\u003C/p>\u003Ch2>Results\u003C/h2>\u003Ch3>36 Hours Saved Monthly and Enhanced Client Reporting\u003C/h3>\u003Cp>By switching to Whatagraph, Swash Labs slashed their reporting time from 40 hours to just 4 hours per month, saving 36 hours to invest in strategic work and campaign optimization.\u003C/p>\u003Cp>The improved workflow didn’t just benefit the team—it also transformed client interactions. With visually compelling reports, clients could clearly see what was working and why, making collaboration during Co-Lab sessions more productive and impactful.\u003C/p>\u003Cp>\u003Ci>“Whatagraph helps us highlight our clients' work as well as the progress our team makes on their accounts,\u003C/i>” Stephanie said.\u003C/p>\u003Cp>Now, Swash Labs runs more efficiently, delivers sharper insights, and spends less time on reporting and more time driving results. It’s a win-win for both their team and their clients.\u003C/p>",{"id":557,"brand_name":743,"slug":744,"brand_description":745,"createdAt":746,"updatedAt":747,"publishedAt":748,"brand_logo":749,"seo":765,"cover_image":784,"highlights":31,"content":787},"Uptick Marketing","uptick-marketing","\u003Cp>Uptick Marketing is a digital marketing agency in Birmingham, Alabama, that helps businesses grow with tailored digital marketing strategies. \u003C/p>\u003Cp>With a team of 35+ in-house experts, they offer over 30 à la carte services, including SEO, content marketing, and digital advertising, tailored to fit each client’s unique needs. \u003C/p>","2024-12-12T13:06:29.199Z","2025-09-09T02:53:54.062Z","2024-12-12T13:06:38.695Z",{"id":750,"name":751,"alternativeText":31,"caption":31,"width":752,"height":753,"formats":754,"hash":761,"ext":292,"mime":293,"size":762,"url":763,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":764,"updatedAt":764},13556,"uptick logo.png",865,433,{"thumbnail":755},{"ext":292,"url":756,"hash":757,"mime":293,"name":758,"path":31,"size":759,"width":453,"height":760},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_uptick_logo_edb4a1ec1a.png","thumbnail_uptick_logo_edb4a1ec1a","thumbnail_uptick logo.png",8.26,123,"uptick_logo_edb4a1ec1a",8.79,"https://s3.us-east-2.amazonaws.com/whatagraph.com/uptick_logo_edb4a1ec1a.png","2024-12-12T13:38:53.541Z",{"id":766,"metaTitle":767,"metaDescription":768,"addNoIndex":15,"canonicalURL":31,"metaImage":769},1885,"Uptick Marketing | Success Story","Discover how UpTick Marketing, a digital marketing agency based in Alabama,  saves 40 hours per month on creating reports with Whatagraph.",{"id":770,"name":771,"alternativeText":772,"caption":31,"width":445,"height":446,"formats":773,"hash":779,"ext":292,"mime":293,"size":780,"url":781,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":782,"updatedAt":783},15408,"Uptick.png","Uptick - Logo for \"Uptick\" with a double arrow icon, set against a blue textured background.",{"thumbnail":774},{"ext":292,"url":775,"hash":776,"mime":293,"name":777,"path":31,"size":778,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Uptick_d7ca08248b.png","thumbnail_Uptick_d7ca08248b","thumbnail_Uptick.png",27.66,"Uptick_d7ca08248b",502.16,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Uptick_d7ca08248b.png","2025-09-09T02:46:53.536Z","2025-09-09T02:46:56.870Z",{"id":770,"name":771,"alternativeText":772,"caption":31,"width":445,"height":446,"formats":785,"hash":779,"ext":292,"mime":293,"size":780,"url":781,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":782,"updatedAt":783},{"thumbnail":786},{"ext":292,"url":775,"hash":776,"mime":293,"name":777,"path":31,"size":778,"width":453,"height":454},[788,796,799],{"id":557,"__component":469,"title":789,"data_blocks":790},"How UpTick Marketing Saves 40 Hours Per Month on Creating Reports",[791,794],{"id":12,"value":792,"description":793},"26+","Employees",{"id":17,"value":795,"description":476},"40",{"id":797,"__component":504,"content":798},69,"\u003Ch2>Challenge\u003C/h2>\u003Ch3>Time-Consuming Reporting Process Hindering Strategic Work\u003C/h3>\u003Cp>With multiple marketing channels to monitor and hundreds of reports to produce, \u003Ca href=\"https://uptickmarketing.com/\" target=\"_blank\" rel=\"noopener noreferrer\">UpTick Marketing\u003C/a> was spending around 60 hours per month just on building reports.\u003C/p>\u003Cp>Their tech stack included an old reporting tool and various internal spreadsheets, which created inefficiencies and made cross-channel reporting labor-intensive. \u003C/p>\u003Cp>As the number of marketing channels grew, the complexity of creating comprehensive and personalized reports for each client became increasingly time-consuming.\u003C/p>\u003Ch2>Solution\u003C/h2>\u003Ch3>Implementing Whatagraph to Streamline Reporting and Aggregate Data\u003C/h3>\u003Cp>UpTick Marketing turned to Whatagraph to simplify and streamline their reporting processes. The implementation required a thoughtful review of internal processes to ensure the platform was used effectively.\u003C/p>\u003Cp>After about two months, the team fully integrated Whatagraph into their workflow, replacing their old reporting tool and spreadsheets. They connected 13 different marketing channels directly into Whatagraph, allowing them to create cross-channel reports that consolidated metrics from every platform in one location.\u003C/p>\u003Cp>\u003Ci>“Whatagraph replaced our old reporting tool and internal spreadsheets we were using,” \u003C/i>shared Matt Spivak, Marketing Consultant at UpTick Marketing.\u003C/p>\u003Cp>This new system not only reduced the need for multiple tools but also transformed their data into easy-to-understand visuals. \u003Ci>“I think our general knowledge and ability to quickly gather information has improved, which is fantastic,”\u003C/i> Matt added.\u003C/p>\u003Ch3>Results\u003C/h3>\u003Ch3>Saving 40 Hours Per Month and Focusing on Strategic Growth\u003C/h3>\u003Cp>By adopting Whatagraph, UpTick Marketing reduced their monthly report-building workload from 60 hours to just 10–20 hours—a savings of 40 hours per month. This extra time was reallocated to developing better marketing campaigns and crafting more effective strategies for their clients.\u003C/p>\u003Cp>\u003Ci>“Whatagraph aggregates the data, transforms it, and displays it in comprehensive visuals,”\u003C/i> Matt explained. The improved reporting process also delighted clients with professional, visually appealing reports while boosting team morale.\u003C/p>\u003Cp>UpTick Marketing’s team now enjoys building reports, which speeds up the process even further. Their clients appreciate the polished, data-rich reports, and the agency has become a power user of the platform. \u003C/p>\u003Cp>With Whatagraph, UpTick Marketing achieved their goals: happier clients, a more productive team, and more time dedicated to strategic growth.\u003C/p>",{"id":50,"__component":507,"header":683,"description":31,"cta":800,"cta_collection":31},{"id":801,"label":511,"url":512,"subtext":31,"style":513,"element_id":31,"color":31,"icon":31,"width":31},1605,{"id":12,"brand_name":803,"slug":804,"brand_description":805,"createdAt":806,"updatedAt":807,"publishedAt":808,"brand_logo":809,"seo":818,"cover_image":837,"highlights":840,"content":844},"Dtch. Digitals","dtch-digitals","\u003Cp>\u003Ca href=\"https://dtchdigitals.com/nl/\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Dtch. Digitals\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> is a full-service agency based in the Netherlands (with offices in Borne, Doetinchem and Gronau, Germany) currently serving a roster of 340+ clients with 85 team members. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Their main mission is to grow their clients’ businesses through a range of digital marketing services including SEO, paid advertising, inbound marketing, and more. \u003C/span>\u003C/p>","2024-12-16T13:10:37.238Z","2025-09-09T02:50:46.550Z","2024-12-16T13:20:33.850Z",{"id":810,"name":811,"alternativeText":31,"caption":31,"width":812,"height":813,"formats":31,"hash":814,"ext":328,"mime":329,"size":815,"url":816,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":817,"updatedAt":817},13579,"dtchdigitals-logo-black-CYMK.svg",1460,578,"dtchdigitals_logo_black_CYMK_f6ce148cf3",18.37,"https://s3.us-east-2.amazonaws.com/whatagraph.com/dtchdigitals_logo_black_CYMK_f6ce148cf3.svg","2024-12-16T16:49:10.286Z",{"id":819,"metaTitle":820,"metaDescription":821,"addNoIndex":15,"canonicalURL":31,"metaImage":822},1889,"Dtch. Digitals | Success Story","Discover how Dtch. Digitals decreased churn by 50% and saved 10% on reporting tool cost with Whatagraph.",{"id":823,"name":824,"alternativeText":825,"caption":31,"width":445,"height":446,"formats":826,"hash":832,"ext":292,"mime":293,"size":833,"url":834,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":835,"updatedAt":836},15414,"Dtch Digitals.png","Dtch Digitals - Logo with two white \"D\"s, white company name text on blue wavy background",{"thumbnail":827},{"ext":292,"url":828,"hash":829,"mime":293,"name":830,"path":31,"size":831,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Dtch_Digitals_01e3bef4c7.png","thumbnail_Dtch_Digitals_01e3bef4c7","thumbnail_Dtch Digitals.png",41.13,"Dtch_Digitals_01e3bef4c7",734.38,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dtch_Digitals_01e3bef4c7.png","2025-09-09T02:46:54.365Z","2025-09-09T02:46:57.935Z",{"id":823,"name":824,"alternativeText":825,"caption":31,"width":445,"height":446,"formats":838,"hash":832,"ext":292,"mime":293,"size":833,"url":834,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":835,"updatedAt":836},{"thumbnail":839},{"ext":292,"url":828,"hash":829,"mime":293,"name":830,"path":31,"size":831,"width":453,"height":454},{"id":34,"result_number":841,"result_description":842,"solution_description":843},"50%","Decrease in Churn","\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Fully white-labeled reports and live dashboards \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Cross-channel insights and overviews\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Customer support that responds with 1 minute and resolves issues within 1 day\u003C/span>\u003C/li>\u003C/ul>",[845,855,875,878],{"id":12,"__component":469,"title":846,"data_blocks":847},"How Dtch. Digitals Scaled Reporting and Decreased Client Churn by 50%",[848,850,852],{"id":62,"value":849,"description":474},"340",{"id":70,"value":841,"description":851},"Decrease in Client Churn",{"id":66,"value":853,"description":854},"10%","Saved on Reporting Tool Cost",{"id":319,"__component":481,"name":856,"role":857,"quote":858,"photo":859},"Stef Oosterik","Quality Manager at Dtch. Digitals","\u003Cp>\"\u003Cspan style=\"color:#000000;\">Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">It helped us not only get clients on board but also keep them within the agency.\"\u003C/span>\u003C/p>\u003Cp>\u003Cbr> \u003C/p>",{"id":860,"name":861,"alternativeText":31,"caption":31,"width":862,"height":863,"formats":864,"hash":871,"ext":866,"mime":495,"size":872,"url":873,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":874,"updatedAt":874},13576,"STEF_O_800x900.jpg",800,900,{"thumbnail":865},{"ext":866,"url":867,"hash":868,"mime":495,"name":869,"path":31,"size":870,"width":454,"height":498},".jpg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_STEF_O_800x900_ddb00d12d1.jpg","thumbnail_STEF_O_800x900_ddb00d12d1","thumbnail_STEF_O_800x900.jpg",5.39,"STEF_O_800x900_ddb00d12d1",479.77,"https://s3.us-east-2.amazonaws.com/whatagraph.com/STEF_O_800x900_ddb00d12d1.jpg","2024-12-16T13:11:44.126Z",{"id":876,"__component":504,"content":877},73,"\u003Ch2>Challenges\u003C/h2>\u003Ch3>The Need to Rebrand and Scale Up \u003C/h3>\u003Cp>As a testament to the exceptional results they delivered for clients, \u003Ca href=\"https://dtchdigitals.com/nl/\">\u003Cu>Dtch. Digitals\u003C/u>\u003C/a> grew rapidly in 2023, expanding to over 50 employees and 250 clients. \u003C/p>\u003Cp>However, with this growth also came the realization that their identity and operations needed to evolve.\u003C/p>\u003Cp>Previously, the agency was known as “Team Nijhuis,” which no longer fit their scale.\u003C/p>\u003Cp>As \u003Ca href=\"https://www.linkedin.com/in/stef-oosterik-931754145/\">\u003Cu>Stef Oosterik\u003C/u>\u003C/a>, Quality Manager at Dtch. Digitals, explained jokingly, \u003Ci>“When you’re 20 to 30 people, the word ‘Team’ makes sense, but when we became bigger, it sounded like a volleyball club.”\u003C/i>\u003C/p>\u003Cp>To attract larger clients and talent, the agency rebranded to “Dtch. Digitals” and embraced a more modern, digital, and professional identity.\u003C/p>\u003Cp>But the rebranding wasn't just cosmetic. They also realized they needed to level up their reporting tech stack to meet the demands of growing team and clients. \u003C/p>\u003Cp>\u003Ci>“We wanted to make reporting more professional for our clients and ensure it aligned with our rebranding,”\u003C/i> Stef shared.\u003C/p>\u003Ch3>Outgrowing a Static Reporting Tool\u003C/h3>\u003Cp>The agency’s legacy reporting tool, which generated static PDF reports, \u003Cstrong>became a bottleneck as they scaled.\u003C/strong>\u003C/p>\u003Cp>The reports only included tables with numbers, lacking clarity and failing to engage clients. This could potentially lead to churn issues in the future. \u003C/p>\u003Cp>\u003Ci>“Clients get bored if the reports are just a bunch of numbers,” \u003C/i>Stef explained. \u003Ci>“And they’re more likely to move to other agencies if they think the results aren’t good.”\u003C/i>\u003C/p>\u003Cp>The reports were also not very customizable. Team members were copying basic templates, connecting the clients’ data sources, but not adjusting the KPIs of each client.\u003C/p>\u003Cp>Clients were also expecting more frequent updates—weekly or even real-time—but the tool wasn’t built for live reporting. To fill the gap, internal teams started creating their own dashboards, leading to \u003Cstrong>inconsistent client experiences\u003C/strong>.\u003C/p>\u003Cp>The tool also lacked integrations with the channels the agency needed, resulting in\u003Cstrong> disparate reports\u003C/strong>. \u003C/p>\u003Cp>\u003Ci>“The reporting process became a mess, and we really needed to clean it up,” \u003C/i>Stef shared.\u003C/p>\u003Cp>As the team grew, the lack of standardization in reporting became a bigger problem, particularly when onboarding new employees. \u003C/p>\u003Cp>\u003Ci>“I was convinced that if we kept using the old tool, we wouldn’t be able to scale up,” \u003C/i>Stef said. \u003Ci>“We needed to make sure everybody was onboard with the tool and that new team members would work the way we do now.”\u003C/i>\u003C/p>\u003Cp>Despite efforts to make the old system work, the internal team struggled to adopt the tool consistently. \u003Ci>“Our old partner tried to help, but it didn’t make a difference,” Stef said. “We couldn’t get people to move towards it.”\u003C/i>\u003C/p>\u003Cp>To standardize reporting for both clients and teams, Dtch. Digitals knew it was time to replace their legacy tool with a completely new reporting platform. \u003C/p>\u003Cp>[quote]\u003Cbr>We wanted to make reporting more professional for our clients and ensure it aligned with our rebranding.\u003Cbr>[author]Stef Oosterik, Quality Manager at Dtch. Digitals[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Solution\u003C/h2>\u003Ch3>Easy-to-use, Customizable, and Real-Time Reporting Tool\u003C/h3>\u003Cp>The goal was clear to Dtch. Digitals: implement\u003Cstrong> a scalable, visually appealing, live dashboard system\u003C/strong>.\u003C/p>\u003Cp>Initially, the agency tried \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">\u003Cu>Looker Studio\u003C/u>\u003C/a> but quickly realized it created more problems than it solved.\u003C/p>\u003Cp>\u003Ci>“We needed to use Looker Studio with Supermetrics to connect all the data sources, and the setup took too much time,\u003C/i>” Stef shared. \u003Ci>“Using it the way we wanted became more and more complex.”\u003C/i>\u003C/p>\u003Cp>Whatagraph entered the picture at exactly the right moment, offering a solution that caught the interest of Dtch. Digitals’ Board of Directors. \u003Ci>“We started testing Whatagraph, and that helped us make the decision to move forward,” \u003C/i>Stef said.\u003C/p>\u003Ch3>Phase 1: Proof of Concept and Onboarding\u003C/h3>\u003Cp>During the Proof of Concept period, two things stood out to Stef: the flexibility of the Whatagraph team and the platform’s ease of use.\u003C/p>\u003Cp>\u003Ci>“We were in the middle of the rebranding and there was a lot going on, but Whatagraph was patient with us,” \u003C/i>Stef explained. “\u003Ci>They gave us enough time to fully onboard and make the right decision.”\u003C/i>\u003C/p>\u003Cp>Stef also appreciated how intuitive the platform was. \u003Ci>“Most things are plug and play,” \u003C/i>Stef said\u003Ci>. “Our specialists just started experimenting. When they needed help, they’d ask colleagues or use the live chat. It’s very easy to use.”\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Within one month, Dtch. Digitals onboarded over 250 clients onto Whatagraph\u003C/strong>, a feat made possible by the platform’s intuitive design and the team’s collaborative approach.\u003C/p>\u003Ch3>Phase 2: Implementation\u003C/h3>\u003Cp>Today, Dtch. Digitals uses Whatagraph across 300+ clients to keep them informed and engaged while standardizing the reporting process for their team. \u003C/p>\u003Cp>Clients not only get a monthly report but also a link to a live dashboard. This meant that the team at Dtch. Digitals didn’t need to create weekly reports from scratch—clients could simply log in and see fresh data themselves. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Share_data_and_reports_your_way_8c2925692f_5be1ada4e7.webp\" alt=\"Share_data_and_reports_your_way_8c2925692f.webp\">Both the dashboards and reports are fully white-labeled to reflect Dtch. Digitals’ new branding, with custom colors, images, and even email domains. In contrast, with the previous tool, Stef could only upload a logo.\u003Ci> \u003C/i>\u003C/p>\u003Cp>\u003Ci>“The look and feel of the reports is way more professional compared to before,”\u003C/i> he noted.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ppc_reporting_kpi_tracking_848dcc2d20_5e326df8f2.webp\" alt=\"ppc_reporting_kpi_tracking_848dcc2d20.webp\">To further standardize reporting, the team created four \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>reporting templates\u003C/u>\u003C/a> tailored to their main client segments:\u003C/p>\u003Cul>\u003Cli>E-commerce B2C\u003C/li>\u003Cli>E-commerce B2B\u003C/li>\u003Cli>Lead generation B2C\u003C/li>\u003Cli>Lead generation B2B\u003C/li>\u003C/ul>\u003Cp>These templates not only ensured consistency, but also \u003Cstrong>made it easier and faster to onboard new employees and clients\u003C/strong>. For instance, a new team member could easily use one of these templates to create a polished, on-brand report for a client in minutes. \u003C/p>\u003Cp>In fact, Stef said, \u003Ci>“The basic report takes only about half an hour, but adding client-specific KPIs can take one to two hours, depending on complexity.”\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/save_as_template_a8be18516b.gif\" alt=\"save as template.gif\">The team also uses the \u003Ca href=\"https://whatagraph.com/organize\">\u003Cu>Organize\u003C/u>\u003C/a> feature to combine data from different sources and channels and show the total results in one widget. This meant Marketing Specialists no longer needed to create disparate reports—everything is neatly visualized in one key report.\u003C/p>\u003Cp>\u003Ci>“Clients can see the total results in one place, without jumping between different sheets or reports,” \u003C/i>Stef said. \u003Ci>“This avoids confusion, especially for those who might not fully understand online marketing.”\u003C/i>\u003C/p>\u003Ch3>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blending_c989a26fda.png\" alt=\"Blending.png\">Phase 3: Adoption\u003C/h3>\u003Cp>Internally, all of Dtch. Digitals’ Marketing Specialists now relies on Whatagraph for reporting. \u003C/p>\u003Cp>The team uses the dashboards to monitor metrics before client meetings and ensure the data is accurate.\u003Ci> “We make sure the figures in the dashboard are always paired with an explanation from our specialists,”\u003C/i> Stef shared.\u003C/p>\u003Cp>If they run into issues or just have questions, they could easily reach out to Whatagraph’s live chat support, \u003Cstrong>which responds within one minute\u003C/strong>. \u003C/p>\u003Cp>\u003Ci>“The support team is very responsive,”\u003C/i> Stef said.\u003Ci> “This makes it easy for us to give feedback, think of solutions, and get the right data visible for clients quickly.” \u003C/i>\u003C/p>\u003Cp>Issues get resolved promptly, with daily follow-ups for more complex ones.\u003C/p>\u003Cp>\u003Ci>“9 out of 10 cases, the issue gets resolved,”\u003C/i> Stef estimated.\u003Ci> “Most are fixed within a day.” \u003C/i>\u003C/p>\u003Cp>Apart from the live chat, Stef also appreciates how receptive Whatagraph is to product feedback. If there is a feature or an integration Stef needs, he simply puts in a feature request.\u003C/p>\u003Cp>\u003Ci>“I’d say 80 to 90% of the necessary features we’ve requested have been implemented,” \u003C/i>Stef shared.\u003C/p>\u003Cp>Clients are also happy with the dashboards. \u003Ci>“Clients are more satisfied with the reports and dashboards now,” \u003C/i>Stef said. \u003Ci>“They tell us this is the way forward for us.”\u003C/i>\u003C/p>\u003Cp>Over a year after adopting Whatagraph, Dtch. Digitals now relies on the platform to standardize reporting and deliver professional, fresh insights to their growing client base.\u003C/p>\u003Cp>[quote]\u003Cbr>The look and feel of the reports is way more professional compared to before. Clients can see the total results in one place, without jumping between different sheets or reports.\u003Cbr>[author]Stef Oosterik, Quality Manager at Dtch. Digitals[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Results\u003C/h2>\u003Ch3>Professional Reports, 50% Decrease in Churn, and Breaking Even\u003C/h3>\u003Cp>The most significant impact Dtch. Digitals has seen with Whatagraph is \u003Cstrong>the improvement in visuals and overall professionalism. \u003C/strong>\u003C/p>\u003Cp>While with the old reporting tool, the visuals were static and old-fashioned, with Whatagraph, the agency now has sleek, professional reports that align with their new identity.\u003C/p>\u003Cp>These reports also made it easier for the Dtch. Digitals team to highlight and discuss the results of their marketing campaigns with clients.\u003C/p>\u003Cp>\u003Ci>“Whatagraph’s reports are now our foundation for discussing results with clients,” \u003C/i>Stef shared.\u003Ci> “And thanks to attractive visuals, clients can see the professionality behind our agency.”\u003C/i>\u003C/p>\u003Cp>In fact, since adopting Whatagraph, Dtch. Digitals have seen a \u003Cstrong>50% decrease in churn\u003C/strong>.\u003C/p>\u003Cp>\u003Ci>“Whatagraph really helps us to get clients on board, but also to keep our clients within the agency. Our churn rate is very, very low,”\u003C/i> Stef pointed out.\u003C/p>\u003Cp>Digitals have also \u003Cstrong>broken-even on the cost \u003C/strong>of Whatagraph by introducing report licensing fees for clients. Previously, the agency covered the full cost of their reporting tool, which became unsustainable as they grew. \u003C/p>\u003Cp>\u003Ci>“We don’t want to make money from the licensing fee, but it helps us cover costs and avoid financial problems in the future,” \u003C/i>Stef shared. \u003Ci>“This is a big improvement compared to when we paid the full cost ourselves.”\u003C/i>\u003C/p>\u003Cp>The switch to Whatagraph has also \u003Cstrong>reduced dashboard costs by approximately 10%\u003C/strong>, further supporting the agency’s financial health.\u003C/p>\u003Cp>Data accuracy is another critical area for Dtch. Digitals, and Whatagraph delivers on that front. \u003C/p>\u003Cp>\u003Ci>“Google and Meta data are always correct,” \u003C/i>Stef noted. \u003Ci>“We’ve had some issues with Ahrefs due to its API, but that’s more on their side than yours.”\u003C/i>\u003C/p>\u003Cp>In terms of report performance, Whatagraph has proven to be much faster and more stable than their first choice—Looker Studio.\u003C/p>\u003Cp>\u003Ci>“Compared to Looker Studio, it’s a huge difference. Looker Studio is way, way slower,”\u003C/i> Stef shared.\u003C/p>\u003Cp>When asked if he would recommend Whatagraph to other agencies, Stef didn’t hesitate. \u003C/p>\u003Cp>\u003Ci>“Yes, I would,” he said. “It’s easy to use, visually attractive, and much smoother compared to tools like Looker Studio.”\u003C/i>\u003C/p>\u003Cp>[quote]\u003Cbr>Whatagraph not only helps us to get clients on board, but also to keep them within the agency. Our churn rate is very, very low.\u003Cbr>[author]Stef Oosterik, Quality Manager at Dtch. Digitals[/author]\u003Cbr>[/quote]\u003C/p>",{"id":17,"__component":507,"header":879,"description":31,"cta":880,"cta_collection":31},"Scale your reporting and keep clients happy with Whatagraph",{"id":881,"label":511,"url":512,"subtext":31,"style":513,"element_id":31,"color":31,"icon":31,"width":31},1614,{"id":50,"brand_name":883,"slug":884,"brand_description":885,"createdAt":886,"updatedAt":887,"publishedAt":888,"brand_logo":889,"seo":900,"cover_image":919,"highlights":31,"content":922},"Media Maven","media-maven","\u003Cp>Media Maven is an Israel-based performance-driven marketing agency specializing in creative strategy, media planning, and execution. With expertise across platforms like Meta, Google, TikTok, and beyond, their team delivers tailored campaigns supported by in-house video production, web development, and UX/UI design.\u003C/p>","2024-12-14T09:09:41.448Z","2025-09-09T02:51:51.882Z","2024-12-14T09:09:47.857Z",{"id":890,"name":891,"alternativeText":31,"caption":31,"width":892,"height":893,"formats":31,"hash":894,"ext":895,"mime":896,"size":897,"url":898,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":899,"updatedAt":899},13563,"media maven logo.webp",165,101,"media_maven_logo_bc1074e3f0",".webp","image/webp",2.02,"https://s3.us-east-2.amazonaws.com/whatagraph.com/media_maven_logo_bc1074e3f0.webp","2024-12-14T08:48:27.230Z",{"id":901,"metaTitle":902,"metaDescription":903,"addNoIndex":15,"canonicalURL":31,"metaImage":904},1888,"How Media Maven Keeps 70+ Clients Happy With Automated Reporting","Read how an Israel-based marketing agency Media Maven create instant reports for 70 clients.",{"id":905,"name":906,"alternativeText":907,"caption":31,"width":445,"height":446,"formats":908,"hash":914,"ext":292,"mime":293,"size":915,"url":916,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":917,"updatedAt":918},15412,"Media Maven.png","Media Maven - White text \"Media Maven\" on a blue wavy background.",{"thumbnail":909},{"ext":292,"url":910,"hash":911,"mime":293,"name":912,"path":31,"size":913,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Media_Maven_22b2fde5e1.png","thumbnail_Media_Maven_22b2fde5e1","thumbnail_Media Maven.png",26.97,"Media_Maven_22b2fde5e1",492.16,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Media_Maven_22b2fde5e1.png","2025-09-09T02:46:53.844Z","2025-09-09T02:46:57.168Z",{"id":905,"name":906,"alternativeText":907,"caption":31,"width":445,"height":446,"formats":920,"hash":914,"ext":292,"mime":293,"size":915,"url":916,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":917,"updatedAt":918},{"thumbnail":921},{"ext":292,"url":910,"hash":911,"mime":293,"name":912,"path":31,"size":913,"width":453,"height":454},[923,925],{"id":50,"__component":469,"title":902,"data_blocks":924},[],{"id":926,"__component":504,"content":927},72,"\u003Ch2>Challenge\u003C/h2>\u003Ch3>Managing Reports for 70+ Clients with a Cumbersome Workflow\u003C/h3>\u003Cp>Media Maven, a marketing agency from Israel with 30 employees, has been in business for 8 years and manages over 70 clients worldwide. \u003C/p>\u003Cp>Keeping clients informed and satisfied was no small task, especially with their previous reporting process.\u003C/p>\u003Cp>Before discovering Whatagraph, Media Maven “suffered” with a combination of Looker Studio and Supermetrics. \u003C/p>\u003Cp>Instead of a single tool, they had to use two: one for connecting data sources and another for visualization. The connections between the tools frequently broke, forcing the team to troubleshoot instead of focusing on campaigns.\u003C/p>\u003Cp>There were three steps involved in their reporting workflow:\u003C/p>\u003Cul>\u003Cli>A marketing tool or platform (e.g. Facebook Ads)\u003C/li>\u003Cli>The visualization tool (Looker Studio that they used before)\u003C/li>\u003Cli>The connector that works between the marketing platform and the visualization tool\u003C/li>\u003C/ul>\u003Cp>This setup was far from ideal and required significant manual work to maintain.\u003C/p>\u003Cp>Sending reports was equally time-consuming. With a client base of over 70, Media Maven needed to send weekly reports. Account managers often had to drop everything to provide clients with campaign updates, which involved manually checking and preparing data.\u003C/p>\u003Ch2>Solution\u003C/h2>\u003Ch3>Streamlining Reporting with Automated Dashboards\u003C/h3>\u003Cp>For the past two years, Media Maven has relied on Whatagraph to transform its reporting process. The platform replaced their old workflow with a single, intuitive tool that aggregates and visualizes data in one place.\u003C/p>\u003Cp>With Whatagraph, Media Maven introduced \u003Ca href=\"https://whatagraph.com/dashboard-examples\" target=\"_blank\" rel=\"noopener noreferrer\">automated dashboards\u003C/a>, allowing clients to access live campaign results at any time via a link. This eliminated the need for frequent email updates and manual data preparation, significantly reducing the workload for account managers. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Marketing_Analytics_Report_75c561dade.png\" alt=\"Marketing analytics report template - Whatagraph\">\u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"https://whatagraph.com/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">direct integrations\u003C/a> also resolved the issues caused by broken connections in their previous setup. The platform allowed Media Maven to aggregate and visualize data seamlessly, replacing the need for separate tools like Looker Studio and Supermetrics.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Organize_all_your_paid_channel_KP_Is_e3e69ac2fd.png\" alt=\"Organize_all_your_paid_channel_KPIs.png\">\u003C/p>\u003Ch3>Results\u003C/h3>\u003Ch4>Faster Reporting and Happier Clients\u003C/h4>\u003Cp>Whatagraph has helped Media Maven streamline its reporting process, saving hours of manual effort. \u003C/p>\u003Cp>The automated dashboards ensured that clients could access real-time performance data at their convenience, improving satisfaction and reducing back-and-forth communication.\u003C/p>\u003Cp>With their reporting workflow simplified and their client communication improved, Media Maven now has more time to focus on what truly matters—delivering results for their clients.\u003C/p>\u003Cp style=\"margin-left:0px;text-align:justify;\"> \u003C/p>",{"id":21,"brand_name":929,"slug":929,"brand_description":930,"createdAt":931,"updatedAt":932,"publishedAt":933,"brand_logo":934,"seo":950,"cover_image":969,"highlights":31,"content":972},"33social","\u003Cp>33social is a digital marketing agency that helps franchise businesses grow, especially in home services. \u003C/p>\u003Cp>Since 2010, they’ve specialized in lead generation, paid social ads, SEO, and Google Business optimization. Their focus is on driving high-quality leads and increasing online visibility.\u003C/p>","2025-03-07T15:18:10.971Z","2025-09-09T02:48:36.766Z","2025-03-07T15:41:29.319Z",{"id":935,"name":936,"alternativeText":937,"caption":31,"width":938,"height":938,"formats":939,"hash":945,"ext":292,"mime":293,"size":946,"url":947,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":948,"updatedAt":949},13986,"33social logo.png","\"33social Logo - The number 33 above 'DIGITAL' in dark red text on a black background.\"",300,{"thumbnail":940},{"ext":292,"url":941,"hash":942,"mime":293,"name":943,"path":31,"size":944,"width":498,"height":498},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_33social_logo_fcb5c4de09.png","thumbnail_33social_logo_fcb5c4de09","thumbnail_33social logo.png",8.4,"33social_logo_fcb5c4de09",9.98,"https://s3.us-east-2.amazonaws.com/whatagraph.com/33social_logo_fcb5c4de09.png","2025-03-07T15:41:17.843Z","2025-03-07T15:41:19.321Z",{"id":951,"metaTitle":952,"metaDescription":953,"addNoIndex":15,"canonicalURL":31,"metaImage":954},1908,"33social | Customer Stories","Find out how 33social, a digital marketing agency, creates stunning client reports in 30 minutes.",{"id":955,"name":956,"alternativeText":957,"caption":31,"width":445,"height":446,"formats":958,"hash":964,"ext":292,"mime":293,"size":965,"url":966,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":967,"updatedAt":968},15404,"33Social.png","33Social - Blue background with white \"33 Digital Marketing\" text.",{"thumbnail":959},{"ext":292,"url":960,"hash":961,"mime":293,"name":962,"path":31,"size":963,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_33_Social_511754bac8.png","thumbnail_33_Social_511754bac8","thumbnail_33Social.png",18.66,"33_Social_511754bac8",308.87,"https://s3.us-east-2.amazonaws.com/whatagraph.com/33_Social_511754bac8.png","2025-09-09T02:46:52.725Z","2025-09-09T02:46:56.038Z",{"id":955,"name":956,"alternativeText":957,"caption":31,"width":445,"height":446,"formats":970,"hash":964,"ext":292,"mime":293,"size":965,"url":966,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":967,"updatedAt":968},{"thumbnail":971},{"ext":292,"url":960,"hash":961,"mime":293,"name":962,"path":31,"size":963,"width":453,"height":454},[973,976,997],{"id":21,"__component":469,"title":974,"data_blocks":975},"How 33social Creates Stunning Client Reports in 30 Minutes",[],{"id":270,"__component":481,"name":977,"role":978,"quote":979,"photo":980},"Robin Steele","President at 33social","\u003Cp>\"Before Whatagraph, creating a single report took hours. Now, with saved team templates and report boxes, we can generate new reports in under 30 minutes.\"\u003C/p>",{"id":981,"name":982,"alternativeText":983,"caption":31,"width":984,"height":984,"formats":985,"hash":992,"ext":987,"mime":495,"size":993,"url":994,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":995,"updatedAt":996},13982,"Robin Steele.jpeg","Robin Steele - A blonde woman smiles with glasses on her head.",400,{"thumbnail":986},{"ext":987,"url":988,"hash":989,"mime":495,"name":990,"path":31,"size":991,"width":498,"height":498},".jpeg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Robin_Steele_ea5923b034.jpeg","thumbnail_Robin_Steele_ea5923b034","thumbnail_Robin Steele.jpeg",6.26,"Robin_Steele_ea5923b034",46.65,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Robin_Steele_ea5923b034.jpeg","2025-03-07T15:12:50.396Z","2025-03-07T15:12:52.233Z",{"id":998,"__component":504,"content":999},75,"\u003Ch2>Challenges\u003C/h2>\u003Ch3>Limited Cross-Channel Reporting and Time-Consuming Report Creation\u003C/h3>\u003Cp>\u003Ca href=\"https://33social.com/\">33social\u003C/a> outgrew Looker Studio (previously Google Data Studio) when they needed to report on multiple marketing channels beyond Google Ads. Comparing paid social campaigns on Facebook and Instagram with Google campaigns became increasingly difficult.\u003C/p>\u003Cp>Manually pulling data, processing it, and formatting reports took hours, slowing down workflows. The team needed a solution that could integrate multiple platforms, provide clear insights, and streamline reporting.\u003C/p>\u003Ch2>Solution\u003C/h2>\u003Ch3>Automated Cross-Channel Reports with Faster Customization\u003C/h3>\u003Cp>33social turned to Whatagraph for its direct integrations and cross-channel analytics capabilities. With Whatagraph’s API-powered data processing, they could seamlessly compare Google Ads, Facebook, and Instagram performance in one place.\u003C/p>\u003Cp>“We are now able to successfully report on platforms outside of Google platforms alongside the Google reporting,\" says Robin Steele, Founder and President at 33social\u003C/p>\u003Cp>Whatagraph also helped speed up report creation with reusable templates and saved report elements. Instead of spending hours building reports from scratch, the team could now generate new reports in under 30 minutes.\u003C/p>\u003Cp>“Initially, [one report] took a few hours. Now that we are able to save team templates and save individual report boxes, we can create new reports in less than 30 minutes,\" explains Robin.\u003C/p>\u003Ch2>Results\u003C/h2>\u003Ch3>Faster Insights, Improved Social Reporting, and Strategic Growth\u003C/h3>\u003Cp>With Whatagraph, 33social gained clearer insights into social media performance that were previously hard to extract. Social platforms often provide limited reporting, but Whatagraph allowed them to analyze top-performing posts over time, helping them identify key engagement trends.\u003C/p>\u003Cp>“The social platforms have historically terrible reporting. Whatagraph allows us to look at the top posts for various periods of time, allowing us to get a sense of what is resonating with viewers at that time,” raves Robin.\u003C/p>\u003Cp>One insight led 33social to adjust their content strategy. By analyzing social post performance, they discovered that engagement on green grass lawn images peaked in early spring—not summer. This allowed them to strategically plan posts for maximum engagement at the start of the year.\u003C/p>\u003Cp>Looking ahead, 33social plans to fully transition from Google Data Studio once Whatagraph’s filtering capabilities are expanded. They’re also exploring new opportunities to monetize their analytics expertise by offering data dashboards to clients—powered by Whatagraph.\u003C/p>",{"id":17,"brand_name":1001,"slug":1002,"brand_description":1003,"createdAt":1004,"updatedAt":1005,"publishedAt":1006,"brand_logo":1007,"seo":1024,"cover_image":1043,"highlights":31,"content":1046},"YuzzBuzz","yuzzbuzz","\u003Cp>​YuzzBuzz is a full-service digital marketing agency based in Boca Raton, Florida, offering a comprehensive suite of services including SEO, content creation, website development, social media management, email marketing, and more. \u003C/p>\u003Cp>They specialize in crafting tailored digital strategies to enhance brand visibility and connect businesses with their target audiences effectively.\u003C/p>","2025-03-07T12:41:00.972Z","2025-09-09T02:54:15.910Z","2025-03-07T15:41:40.721Z",{"id":1008,"name":1009,"alternativeText":1010,"caption":31,"width":1011,"height":1012,"formats":1013,"hash":1019,"ext":292,"mime":293,"size":1020,"url":1021,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1022,"updatedAt":1023},13980,"Yuzzbuzz logo.png","Yuzzbuzz Logo - Wordmark in blue and green, dot replacing the 'i' in each word.",982,220,{"thumbnail":1014},{"ext":292,"url":1015,"hash":1016,"mime":293,"name":1017,"path":31,"size":1018,"width":453,"height":149},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Yuzzbuzz_logo_16bf72d1ba.png","thumbnail_Yuzzbuzz_logo_16bf72d1ba","thumbnail_Yuzzbuzz logo.png",10.63,"Yuzzbuzz_logo_16bf72d1ba",50.78,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Yuzzbuzz_logo_16bf72d1ba.png","2025-03-07T12:40:54.039Z","2025-03-07T12:40:55.914Z",{"id":1025,"metaTitle":1026,"metaDescription":1027,"addNoIndex":15,"canonicalURL":31,"metaImage":1028},1907,"YuzzBuzz | Customer Stories","Find out how YuzzBuzz cut down report creation time from 1 hour to 30 minutes with Whatagraph.",{"id":1029,"name":1030,"alternativeText":1031,"caption":31,"width":445,"height":446,"formats":1032,"hash":1038,"ext":292,"mime":293,"size":1039,"url":1040,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1041,"updatedAt":1042},15407,"YuzzBuzz.png","Yuzzbuzz - A blue background with the white YuzzBuzz logo centered on top of the background.",{"thumbnail":1033},{"ext":292,"url":1034,"hash":1035,"mime":293,"name":1036,"path":31,"size":1037,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Yuzz_Buzz_744e07cde9.png","thumbnail_Yuzz_Buzz_744e07cde9","thumbnail_YuzzBuzz.png",24.09,"Yuzz_Buzz_744e07cde9",418.05,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Yuzz_Buzz_744e07cde9.png","2025-09-09T02:46:53.429Z","2025-09-09T02:46:56.550Z",{"id":1029,"name":1030,"alternativeText":1031,"caption":31,"width":445,"height":446,"formats":1044,"hash":1038,"ext":292,"mime":293,"size":1039,"url":1040,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1041,"updatedAt":1042},{"thumbnail":1045},{"ext":292,"url":1034,"hash":1035,"mime":293,"name":1036,"path":31,"size":1037,"width":453,"height":454},[1047,1050,1069],{"id":17,"__component":469,"title":1048,"data_blocks":1049},"From 1 Hour to 10 Minutes: How YuzzBuzz Generates Amazing Reports for their Clients",[],{"id":557,"__component":481,"name":1051,"role":1052,"quote":1053,"photo":1054},"Zak Jacoby","Digital Marketing Coordinator at YuzzBuzz","\u003Cp>\"Whatagraph has made it much easier to track a client’s performance across multiple channels, like Facebook and Google Ads, all in one place.\"\u003C/p>",{"id":1055,"name":1056,"alternativeText":1057,"caption":31,"width":984,"height":984,"formats":1058,"hash":1064,"ext":987,"mime":495,"size":1065,"url":1066,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1067,"updatedAt":1068},13981,"Zak Jacoby.jpeg","Zak Jacoby - Smiling man in glasses and tie, stands in front of white lattice.",{"thumbnail":1059},{"ext":987,"url":1060,"hash":1061,"mime":495,"name":1062,"path":31,"size":1063,"width":498,"height":498},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Zak_Jacoby_11a4f30296.jpeg","thumbnail_Zak_Jacoby_11a4f30296","thumbnail_Zak Jacoby.jpeg",7.21,"Zak_Jacoby_11a4f30296",42.29,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Zak_Jacoby_11a4f30296.jpeg","2025-03-07T14:55:19.486Z","2025-03-07T14:55:21.278Z",{"id":1070,"__component":504,"content":1071},74,"\u003Ch2>\u003Cstrong>Challenges\u003C/strong>\u003C/h2>\u003Ch3>\u003Cstrong>Time-Consuming Manual Reporting and Disconnected Analytics\u003C/strong>\u003C/h3>\u003Cp>Before Whatagraph, \u003Ca href=\"https://yuzzbuzz.com/\" target=\"_blank\" rel=\"noopener noreferrer\">YuzzBuzz\u003C/a> spent over an hour per report, manually pulling data from multiple platforms and formatting it into emails or PDFs. This process was slow, repetitive, and often led to formatting issues. \u003C/p>\u003Cp>The team needed a faster, more engaging way to present performance data to clients without the hassle of spreadsheets and manual updates.\u003C/p>\u003Ch2>\u003Cstrong>Solution\u003C/strong>\u003C/h2>\u003Ch3>\u003Cstrong>Automated Reporting and Real-Time Client Dashboards\u003C/strong>\u003C/h3>\u003Cp>YuzzBuzz adopted Whatagraph in 2019 to simplify reporting and improve client communication. \u003C/p>\u003Cp>Within two weeks, they were generating fully automated visual reports. Instead of long emails and clunky PDFs, clients now receive live links to dashboards, where they can filter and analyze their own data anytime. \u003C/p>\u003Cp>With direct integrations for Google Ads, Facebook Ads, and Google Analytics, YuzzBuzz tracks cross-channel performance effortlessly in one place.\u003C/p>\u003Cp>\u003Ci>\"Using Whatagraph for our analytics reporting has definitely affected how we look at data for different clients,” says\u003C/i> Zak Jacoby, Digital Marketing Coordinator at YuzzBuzz.\u003C/p>\u003Ch2>\u003Cstrong>Results\u003C/strong>\u003C/h2>\u003Ch3>\u003Cstrong>90% Less Time Spent on Reporting and Smarter Decision-Making\u003C/strong>\u003C/h3>\u003Cp>What once took over an hour now takes 10 minutes or less, freeing up valuable time for strategy and campaign improvements. \u003C/p>\u003Cp>With clear, data-driven insights, YuzzBuzz optimizes ad performance more effectively and makes faster targeting decisions for their clients. Most importantly, clients are now more engaged with their data, thanks to interactive, easy-to-understand reports.\u003C/p>\u003Cp>\u003Ci>“Whatagraph has made looking at a client with multiple services much easier as we can measure the performance of multiple services like Facebook and Google Ads all in one place,” \u003C/i>says Zak Jacoby.\u003C/p>",{"id":25,"brand_name":1073,"slug":1074,"brand_description":1075,"createdAt":1076,"updatedAt":1077,"publishedAt":1078,"brand_logo":1079,"seo":1095,"cover_image":1114,"highlights":1117,"content":1121},"Achtzehn Grad","achtzehn-grad","\u003Cp>\u003Ca href=\"https://www.achtzehngrad.at/\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Achtzehn Grad\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> is a full-service creative agency based in Vienna, Austria. The agency’s philosophy is to uncover hidden potential within brands and deliver bold campaigns that resonate with audiences. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Its services include strategy development, branding, campaign execution, and website development.\u003C/span>\u003C/p>","2025-03-21T03:59:18.167Z","2025-09-09T02:49:17.586Z","2025-03-21T04:07:48.544Z",{"id":1080,"name":1081,"alternativeText":1082,"caption":31,"width":1083,"height":216,"formats":1084,"hash":1090,"ext":292,"mime":293,"size":1091,"url":1092,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1093,"updatedAt":1094},14111,"AchtzehnGrad_Logo (1).png","Achtzehn Grad Logo - The words \"Achtzehn\" and \"Grad\" separated by a dark blue circle.",497,{"thumbnail":1085},{"ext":292,"url":1086,"hash":1087,"mime":293,"name":1088,"path":31,"size":1089,"width":453,"height":129},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Achtzehn_Grad_Logo_1_189d426567.png","thumbnail_Achtzehn_Grad_Logo_1_189d426567","thumbnail_AchtzehnGrad_Logo (1).png",5.74,"Achtzehn_Grad_Logo_1_189d426567",6.34,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Achtzehn_Grad_Logo_1_189d426567.png","2025-03-21T03:52:11.445Z","2025-03-21T03:52:13.118Z",{"id":1096,"metaTitle":1097,"metaDescription":1098,"addNoIndex":15,"canonicalURL":31,"metaImage":1099},1910,"Achtzehn Grad | Customer Stories","Discover how creative agency Achtzehn Grad builds holistic, accurate, and stunning client reports in 30 minutes. ",{"id":1100,"name":1101,"alternativeText":1102,"caption":31,"width":445,"height":446,"formats":1103,"hash":1109,"ext":292,"mime":293,"size":1110,"url":1111,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1112,"updatedAt":1113},15409,"Achtzehn Grad.png","Achtzehn Grad - \"Achtzehn Grad\" text with circle, on blue background with wave pattern.",{"thumbnail":1104},{"ext":292,"url":1105,"hash":1106,"mime":293,"name":1107,"path":31,"size":1108,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Achtzehn_Grad_8e93bb68a2.png","thumbnail_Achtzehn_Grad_8e93bb68a2","thumbnail_Achtzehn Grad.png",37.65,"Achtzehn_Grad_8e93bb68a2",731.03,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Achtzehn_Grad_8e93bb68a2.png","2025-09-09T02:46:53.634Z","2025-09-09T02:46:57.225Z",{"id":1100,"name":1101,"alternativeText":1102,"caption":31,"width":445,"height":446,"formats":1115,"hash":1109,"ext":292,"mime":293,"size":1110,"url":1111,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1112,"updatedAt":1113},{"thumbnail":1116},{"ext":292,"url":1105,"hash":1106,"mime":293,"name":1107,"path":31,"size":1108,"width":453,"height":454},{"id":319,"result_number":1118,"result_description":1119,"solution_description":1120},"5","hours saved per new report","\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Stable, fast, and accurate reports \u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Custom-branding with full design flexibility\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Blended data sources for a holistic performance view\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Internal performance monitoring dashboards for Account Managers\u003C/span>\u003C/li>\u003C/ul>",[1122,1132,1154,1157],{"id":25,"__component":469,"title":1123,"data_blocks":1124},"How Achtzehn Grad Saved 5 Hours Per Report and Achieved Holistic Reporting for Clients and Teams",[1125,1127,1129],{"id":74,"value":1126,"description":474},"6",{"id":78,"value":1118,"description":1128},"Hours Saved Per Report",{"id":98,"value":1130,"description":1131},"100%","Stable and Accurate Reports",{"id":42,"__component":481,"name":1133,"role":1134,"quote":1135,"photo":1136},"Tanja Keglić","Performance Marketing Manager at Achtzehn Grad","\u003Cp>\u003Cspan style=\"color:#000000;\">\"The biggest reason we chose Whatagraph was because of its holistic approach to reporting.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We can blend data from different channels and see in one view what's the performance and what needs to be changed.  \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph also saves time, looks great, and makes it easy for clients to understand reports.\"\u003C/span>\u003C/p>",{"id":1137,"name":1138,"alternativeText":1139,"caption":31,"width":1140,"height":1141,"formats":1142,"hash":1149,"ext":866,"mime":495,"size":1150,"url":1151,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1152,"updatedAt":1153},14115,"Tanja.jpg","Tanja - Woman pouring tea on couch with orange book",1000,1500,{"thumbnail":1143},{"ext":866,"url":1144,"hash":1145,"mime":495,"name":1146,"path":31,"size":1147,"width":1148,"height":498},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Tanja_a8819ef87a.jpg","thumbnail_Tanja_a8819ef87a","thumbnail_Tanja.jpg",4.47,104,"Tanja_a8819ef87a",790.4,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tanja_a8819ef87a.jpg","2025-03-21T03:52:15.102Z","2025-03-21T03:52:19.846Z",{"id":1155,"__component":504,"content":1156},76,"\u003Ch2>\u003Cstrong>Challenges\u003C/strong>\u003C/h2>\u003Ch3>The Need to Move Away from Frustrating Reporting Tools\u003C/h3>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/tanjastjepanovic/\">\u003Cu>Tanja Keglić\u003C/u>\u003C/a>, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/en\">\u003Cu>Achtzehn Grad\u003C/u>\u003C/a>\u003Cu>,\u003C/u> had a lot on her plate. \u003C/p>\u003Cp>She takes care of the entire performance lifecycle for her six long-term clients—from planning campaigns to optimizing performance. \u003C/p>\u003Cp>But there was one part of her job that felt like pulling teeth every single time: reporting.\u003C/p>\u003Cp>Before switching to Whatagraph, Achtzehn Grad cycled through \u003Cstrong>Looker Studio, Supermetrics, and ReportGarden,\u003C/strong> each bringing its own set of limitations.\u003C/p>\u003Ch3>Looker Studio + Supermetrics: Slow and Unreliable\u003C/h3>\u003Cp>For a large automotive client with multiple data sources and platforms, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">\u003Cu>Looker Studio\u003C/u>\u003C/a> struggled to handle large datasets. \u003Cstrong>Reports took forever to load\u003C/strong>, making it frustrating to pull insights quickly.\u003C/p>\u003Cp>\u003Ci>“We wanted to see our data quickly, but Looker Studio took so long to load,\"\u003C/i> Tanja shared.\u003C/p>\u003Cp>Plus, to connect non-Google platforms, Tanja had to rely on a “middleman” – \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">\u003Cu>Supermetrics\u003C/u>\u003C/a> –  but that only added more work.\u003C/p>\u003Cp>\u003Ci>“Looker Studio is fine if you’re only using Google data, but it gets tricky when you need to connect to other channels,”\u003C/i> Tanja explained. \u003Ci>“You have to pay extra for Supermetrics, and then there are all these connection issues.”\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Supermetrics connectors frequently broke\u003C/strong>, sources failed to load properly, and Tanja had to either waste time fixing them herself or contact Support for help.\u003C/p>\u003Cp>\u003Ci>“It’s such a pain to reconnect a lot of sources and accounts—and it takes so much time, which you don’t have when you want a quick report,”\u003C/i> Tanja stated. \u003C/p>\u003Ch3>ReportGarden: Limited and Static\u003C/h3>\u003Cp>Hoping for a smoother experience, Achtzehn Grad switched to \u003Ca href=\"https://whatagraph.com/blog/articles/reportgarden-alternatives-and-competitors\">\u003Cu>ReportGarden\u003C/u>\u003C/a>—which solved the connection issues but came with its own limitations. \u003C/p>\u003Cp>Building reports was frustratingly manual, and it took Tanja \u003Cstrong>half a day to build one from scratch.\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“To build a new report with lots of channels and data sources, it would take me half a day to have everything ready and make it visually appealing,”\u003C/i> she explained.\u003C/p>\u003Cp>Customization was another pain point. Achtzehn Grad liked minimalistic reports but \u003Cstrong>ReportGarden’s templates were static and old-fashioned.\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“The templates were super fixed and not really modern-looking. You couldn’t escape much out of them.”\u003C/i>\u003C/p>\u003Cp>ReportGarden was\u003Cstrong> limited in data transformation features \u003C/strong>too. The only option was its basic ‘Calculated Metrics’ feature, but Tanja couldn’t blend multiple sources together or create custom metrics.\u003C/p>\u003Cp>With all these issues combined, it was clear ReportGarden wasn’t what she was looking for.\u003C/p>\u003Cp>\u003Ci>“We needed a tool that could do dashboards, reports, and provide a clear overview of performance for Account Managers and clients who aren’t deep in data,\u003C/i>” Tanja said.\u003C/p>\u003Cp>And so, she continued her search. \u003C/p>\u003Cp>[quote]\u003Cbr>We needed a tool that could do dashboards, reports, and provide a clear overview of performance for Account Managers and clients who aren’t deep in data.\u003Cbr>[author]Tanja Keglić, Performance Marketing Manager at Achtzehn Grad[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>\u003Cstrong>Solution\u003C/strong>\u003C/h2>\u003Ch3>Holistic Reporting Tool for Clients and Internal Teams\u003C/h3>\u003Cp>When the team decided to move away from ReportGarden, their goal was clear:\u003Cstrong> onboard a holistic marketing reporting tool \u003C/strong>where they could:\u003C/p>\u003Col>\u003Cli>Integrate all their channels \u003C/li>\u003Cli>Include offline data if needed\u003C/li>\u003Cli>Merge data from different channels to have a holistic view of performance \u003C/li>\u003Cli>Build an internal monitoring dashboard with an overview of key metrics for all clients \u003C/li>\u003C/ol>\u003Cp>Tanja first discovered \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> through an outbound email which piqued her interest. Later on, she started comparing us with different reporting tools in terms of:\u003C/p>\u003Cul>\u003Cli>Integrations\u003C/li>\u003Cli>Custom visuals\u003C/li>\u003Cli>Ease of use\u003C/li>\u003Cli>Stability \u003C/li>\u003C/ul>\u003Cp>And the Achtzehn Grad team settled on Whatagraph among all the tools they were evaluating.\u003C/p>\u003Cp>\u003Ci>“We were comparing different tools and Whatagraph checked all the boxes, and we went straight to testing it,”\u003C/i> she said.\u003C/p>\u003Ch3>Phase 1: Proof of Concept and Onboarding\u003C/h3>\u003Cp>During the proof of concept period, Whatagraph immediately stood out for its ease of use.\u003C/p>\u003Cp>\u003Ci>“My first impression was that Whatagraph was very intuitive and easy to use. I didn't really need much time to get into everything, and there were a lot of templates I could already use and play with,”\u003C/i> Tanja told us.\u003C/p>\u003Cp>Once the team was confident in going forward, \u003Cstrong>the migration from ReportGarden took around two months\u003C/strong>, as Tanja started building all her reports on Whatagraph. \u003C/p>\u003Cp>She first used the ready-made templates available on Whatagraph, which sped up the process.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Report_templates_8b455eb4c4.png\" alt=\"Report Templates - A digital dashboard displaying various report templates on a modern interface.\">Once she was comfortable with the platform, she started building her own reports in the structure and style she wanted and saved them as her own templates. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/save_as_team_template_ea4c3c8da7.gif\" alt=\"Save As Team Template - Screenshot of a social media report editor interface.\">\u003C/p>\u003Ch3>Phase 2: Implementation\u003C/h3>\u003Cp>Now, whenever she needed to create a report for a new client, she would just duplicate one of the templates, switch out the data sources and make a few quick adjustments. This only takes her \u003Cstrong>around 30 minutes.\u003C/strong>\u003C/p>\u003Cp>\u003Ci>“It’s very convenient to be able to duplicate everything and not lose any widgets or styles,”\u003C/i> Tanja noted.\u003C/p>\u003Cp>Instead of being locked into rigid templates on ReportGarden, Tanja could now fully brand reports with the agency’s and even their client’s colors, icons, and logos.\u003C/p>\u003Cp>\u003Ci>“Having the same colors with each report makes everything look very cohesive, and you’d know right away that it’s OUR report,”\u003C/i>  Tanja said.\u003C/p>\u003Cp>Beyond just aesthetics, Tanja could also structure her reports any way she wanted on Whatagraph. She could resize widgets, select icons for widgets, and add custom images anywhere she wanted on the report.\u003C/p>\u003Cp>\u003Ci>“I love how I can change up everything on Whatagraph, and super quickly too,” \u003C/i>Tanja added.\u003C/p>\u003Cp>The only thing she likes to do manually now is to add section dividers with Achtzehn Grad’s custom image to further customize the reports.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_Report_e2384ff961.png\" alt=\"Custom Report - Dashboard with charts, data, and branding for a social media report.\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>An example of a section divider on Whatagraph\u003C/i>\u003C/p>\u003Cp>But what Tanja loves most about Whatagraph is our \u003Ca href=\"https://whatagraph.com/organize\">\u003Cu>Organize feature\u003C/u>\u003C/a>, where she could:\u003C/p>\u003Cul>\u003Cli>Combine metrics from multiple platforms for a single, holistic view of performance\u003C/li>\u003Cli>Standardize metric names, campaign names across all channels into one, clear format\u003C/li>\u003Cli>Calculate any new metrics she wanted based on client’s or agency’s needs\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Organize_01477770a9.webp\" alt=\"Organize - Analytics dashboard showing campaign performance metrics and dimension settings.\">This kind of granularity wasn’t possible on ReportGarden. \u003C/p>\u003Cp>And while on Looker Studio, data blends are limited to 5 sources per blend, on Whatagraph there are no limits. \u003C/p>\u003Cp>Tanja told us,\u003Ci> “The biggest reason we chose Whatagraph was because of that holistic approach. We wanted to blend more sources together to see in one overview what's the performance and what we should change or adapt.”\u003C/i>\u003C/p>\u003Ch3>Phase 3: Adoption\u003C/h3>\u003Cp>Today, Tanja and the Achtzehn Grad team uses Whatagraph as their single source of truth for reporting. \u003C/p>\u003Cp>Whenever she’s on a call with clients, she uses the PDF report created on Whatagraph and goes through the numbers in real-time. \u003C/p>\u003Cp>\u003Ci>“It’s super easy to understand for the clients because the reports are nicely designed,” \u003C/i>she said.\u003C/p>\u003Cp>Internally, Tanja has built an \u003Ca href=\"https://whatagraph.com/overview\">\u003Cu>Overview\u003C/u>\u003C/a> where the Account Managers can see the key results and trends for their clients.\u003C/p>\u003Cp>\u003Ci>“The overview is the easiest for our internal way of working. Our Account Managers don’t have to ask me for KPIs anymore—they just grab the link and send it to the client quickly without my help. It’s just quicker and easier.”\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_2920eb1eed.png\" alt=\"Overview - Table showing campaign names, costs, impressions, and spend.\">Going forward, Tanja plans to dig deeper into our new \u003Ca href=\"https://whatagraph.com/performance-monitoring\">\u003Cu>Performance Monitoring features\u003C/u>\u003C/a>, like adding custom tags to data sources and combining similar data sources into unified Source Groups. \u003C/p>\u003Cp>[quote]\u003Cbr>The biggest reason we chose Whatagraph was because of its holistic approach. We wanted to blend more sources together to see in one overview what's the performance and what we should change or adapt—and Whatagraph made this possible.\u003Cbr>[author]Tanja Keglić, Performance Marketing Manager at Achtzehn Grad[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Results\u003C/h2>\u003Ch3>Fast and Reliable Platform\u003C/h3>\u003Cp>The biggest win Achtzehn Grad saw with Whatagraph was\u003Cstrong> stability and speed. \u003C/strong>\u003C/p>\u003Cp>While with Looker Studio and Supermetrics, the connections were often broken and Tanja had to waste time manually fixing them, with Whatagraph, the connections are direct, seamless, and stable. \u003C/p>\u003Cp>\u003Ci>“We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it,”\u003C/i> Tanja raved.\u003C/p>\u003Cp>This meant she could focus on campaign insights and strategy rather than waste time fixing issues. \u003C/p>\u003Cp>Previously with Looker Studio, Tanja would have to wait a long period of time for reports to load, but with Whatagraph, she sees all her data and reports instantly.\u003C/p>\u003Cp>\u003Ci>“Whatagraph is very, very quick when loading the data. Even when I change a source in the report, it’s super quick and I barely ever have to wait,\u003C/i>” Tanja emphasized. \u003C/p>\u003Ch3>Perfectly Customized Reports\u003C/h3>\u003Cp>Lack of customization was a major pain point with ReportGarden, and Whatagraph delivered on that front. \u003C/p>\u003Cp>While with ReportGarden, Tanja was locked into rigid templates, with Whatagraph, she could fully white-label reports and structure them any way she wanted.\u003C/p>\u003Cp>\u003Ci>“I love that on Whatagraph, I really can build and edit whatever I want and however I want the structure to be,”\u003C/i> Tanja beamed.\u003C/p>\u003Cp>This level of customization wasn’t just about aesthetics—it made reports \u003Cstrong>more structured, easier to read, and clearer for clients to understand\u003C/strong>.\u003C/p>\u003Cp>\u003Ci>“We have a lot of clients who don’t fully understand marketing, but when everything is visualized clearly on Whatagraph, it’s much easier for them to follow,\" \u003C/i>she said.\u003C/p>\u003Ch3>5 Hours Saved Per New Report\u003C/h3>\u003Cp>Apart from stability, speed, and style, Whatagraph also saved Tanja massive time on reporting.\u003C/p>\u003Cp>Reports that used to take half a day to build were now ready in 30 minutes. \u003C/p>\u003Cp>\u003Ci>“Duplicating and adjusting reports takes half an hour now. If I build one from scratch, maybe three hours—but most of the time, I don’t have to,” T\u003C/i>anja explained.\u003C/p>\u003Cp>On live client calls, this was a game-changer. No more waiting for reports to load—Tanja could walk clients through real-time data, with zero lag.\u003C/p>\u003Cp>And unlike past experiences where she had to log Support tickets on Supermetrics and wait, Whatagraph’s live chat and knowledge base were quick and effective.\u003C/p>\u003Cp>\u003Ci>“Support replies in five minutes, max. Even if they don’t have the answer right away, they get back to me quickly with one later on,” \u003C/i>Tanja explained.\u003C/p>\u003Ch3>Tanja’s Recommendation\u003C/h3>\u003Cp>When asked if she would recommend Whatagraph, Tanja gave a great summary:\u003C/p>\u003Cp>\u003Ci>“I would definitely recommend Whatagraph. It’s super easy to use and intuitive even for people who are not Performance Managers. Anyone can quickly learn how to use it. \u003C/i>\u003C/p>\u003Cp>\u003Ci>The customizable visuals are a huge plus, along with custom metrics and data blending.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Whatagraph saves time, looks great, and makes reports easy to understand for Account Managers and clients outside the marketing field.”\u003C/i>\u003C/p>\u003Cp>Achtzehn Grad finally had the reporting tool they had been searching for—one that saved them time, reduced frustration, and gave them the flexibility they needed.\u003C/p>\u003Cp>[quote]\u003Cbr>Whatagraph saves time, looks great, and makes reports easy to understand for Account Managers and clients outside the marketing field.\u003Cbr>[author]Tanja Keglić, Performance Marketing Manager at Achtzehn Grad[/author]\u003Cbr>[/quote]\u003C/p>",{"id":25,"__component":507,"header":1158,"description":31,"cta":1159,"cta_collection":31},"Get holistic reports in 30 minutes with Whatagraph",{"id":1160,"label":1161,"url":512,"subtext":31,"style":513,"element_id":31,"color":31,"icon":31,"width":31},1622,"Talk to us",{"id":62,"brand_name":1163,"slug":1164,"brand_description":1165,"createdAt":1166,"updatedAt":1167,"publishedAt":1168,"brand_logo":1169,"seo":1186,"cover_image":1205,"highlights":1208,"content":1212},"Maatwerk Online","maatwerk-online","\u003Cp>\u003Cspan style=\"color:#000000;\">Founded in 2013, \u003C/span>\u003Ca href=\"https://www.maatwerkonline.nl/\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Maatwerk Online\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> is a full-service digital agency based in Rotterdam, Netherlands, specializing in SEO, SEA, social advertising, CRO, and web development. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">With a team of 28 marketing specialists, they serve primarily Dutch businesses—many with campaigns running internationally—across industries from e-commerce to B2B. \u003C/span>\u003C/p>","2025-08-28T09:40:27.480Z","2025-09-05T08:46:34.314Z","2025-09-05T08:46:34.306Z",{"id":1170,"name":1171,"alternativeText":1172,"caption":31,"width":1173,"height":1174,"formats":1175,"hash":1181,"ext":292,"mime":293,"size":1182,"url":1183,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1184,"updatedAt":1185},15289,"Maatwerk Online logo.png","Maatwerk Online Logo - Company logo with a stylized arrow and text \"MAATWERK ONLINE\"",1444,297,{"thumbnail":1176},{"ext":292,"url":1177,"hash":1178,"mime":293,"name":1179,"path":31,"size":1180,"width":453,"height":216},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Maatwerk_Online_logo_8e2bcfb566.png","thumbnail_Maatwerk_Online_logo_8e2bcfb566","thumbnail_Maatwerk Online logo.png",11.66,"Maatwerk_Online_logo_8e2bcfb566",86.82,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Maatwerk_Online_logo_8e2bcfb566.png","2025-08-28T09:35:57.824Z","2025-08-28T09:36:02.402Z",{"id":1187,"metaTitle":1188,"metaDescription":1189,"addNoIndex":15,"canonicalURL":31,"metaImage":1190},1959,"Maatwerk Online | Success Story","Read how Maatwerk Online agency based in the Netherlands saves 100 hours a month and automates reporting with AI.",{"id":1191,"name":1192,"alternativeText":1193,"caption":31,"width":445,"height":446,"formats":1194,"hash":1200,"ext":292,"mime":293,"size":1201,"url":1202,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1203,"updatedAt":1204},15284,"Maatwerk Online.png","Maatwerk Online - Logo on a blue background with white text and arrow symbol.",{"thumbnail":1195},{"ext":292,"url":1196,"hash":1197,"mime":293,"name":1198,"path":31,"size":1199,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Maatwerk_Online_50c0240fbd.png","thumbnail_Maatwerk_Online_50c0240fbd","thumbnail_Maatwerk Online.png",31.66,"Maatwerk_Online_50c0240fbd",1253.42,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Maatwerk_Online_50c0240fbd.png","2025-08-28T09:34:53.622Z","2025-08-28T09:34:57.279Z",{"id":1191,"name":1192,"alternativeText":1193,"caption":31,"width":445,"height":446,"formats":1206,"hash":1200,"ext":292,"mime":293,"size":1201,"url":1202,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1203,"updatedAt":1204},{"thumbnail":1207},{"ext":292,"url":1196,"hash":1197,"mime":293,"name":1198,"path":31,"size":1199,"width":453,"height":454},{"id":557,"result_number":1209,"result_description":1210,"solution_description":1211},"100","hours saved per month on reporting","\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Fully branded, reusable reporting templates tailored for each client\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">AI-powered tools to instantly build report widgets and answer client data questions on the spot\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">A strategic business partner that listens to and implements feedback\u003C/span>\u003C/li>\u003C/ul>",[1213,1223,1242,1245],{"id":62,"__component":469,"title":1214,"data_blocks":1215},"How Maatwerk Online Saves 100 Hours a Month and Automates Reporting with AI",[1216,1218,1220],{"id":113,"value":1209,"description":1217},"hours saved per month on reporting ",{"id":121,"value":1130,"description":1219},"saved on reporting tool cost",{"id":117,"value":1221,"description":1222},"$4,000","saved per year on Supermetrics",{"id":12,"__component":481,"name":1224,"role":1225,"quote":1226,"photo":1227},"Lars Maat","Co-Founder at Maatwerk Online","\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003C/span>\u003C/p>",{"id":1228,"name":1229,"alternativeText":1230,"caption":31,"width":862,"height":862,"formats":1231,"hash":1237,"ext":987,"mime":495,"size":1238,"url":1239,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1240,"updatedAt":1241},15290,"Lars Maat.jpeg","Lars Maat - Smiling man in a dotted shirt against a blue background.",{"thumbnail":1232},{"ext":987,"url":1233,"hash":1234,"mime":495,"name":1235,"path":31,"size":1236,"width":498,"height":498},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_Maat_fc8353c164.jpeg","thumbnail_Lars_Maat_fc8353c164","thumbnail_Lars Maat.jpeg",5.15,"Lars_Maat_fc8353c164",121.62,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_Maat_fc8353c164.jpeg","2025-08-28T09:40:04.323Z","2025-08-28T09:40:06.989Z",{"id":1243,"__component":504,"content":1244},95,"\u003Ch2>Challenges\u003C/h2>\u003Ch3>Slow dashboards. Broken connections. Data overload. \u003C/h3>\u003Cp>Led by the visionary \u003Ca href=\"https://www.linkedin.com/in/larsmaat/\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat\u003C/a>, Maatwerk Online is one of the Netherlands’ most prestigious agencies, serving over 100 clients nationwide.\u003C/p>\u003Cp>But when it comes to client reporting, something was (literally) slowing the team down.\u003C/p>\u003Cp>The team was using a “Frankenstack” of \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics\u003C/a> and Looker Studio which proved to be more of a burden than a solution. \u003C/p>\u003Cp>“Looker Studio was really slow,” Lars explained. “We used Supermetrics to connect our channels, but sometimes they would just break. Tables didn’t load when you tried to refresh the dashboard. It was really annoying.”\u003C/p>\u003Cp>It wasn’t just technical issues either. \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-report-dashboard-examples\">Looker Studio reports\u003C/a> were bloated with dozens of metrics, most of which clients never looked at. \u003C/p>\u003Cp>“I got the feeling we were actually rebuilding Google Analytics,” Lars said. “There were so many metrics and so many tables that no one was using. That’s not how reporting should be.”\u003C/p>\u003Cp>For Lars, a report should only focus on what matters: \u003Cstrong>top-level KPIs, clear targets, and profitability.\u003C/strong>\u003C/p>\u003Cp>“Your reporting dashboard should always be about the main KPIs. Are we hitting targets? What are we spending? How much profit is that gaining?” Lars said. “And if clients want to go deeper, they can go to Google Analytics or Google Ads Manager.”\u003C/p>\u003Cp>Instead, Looker Studio reports were a data dump—slow, bloated, and increasingly unstable as the client list grew.\u003C/p>\u003Cp>“The bigger the dashboard was, the bigger the chances were that not everything would load properly,” complained Lars. “At one point, it just became worse and worse.”\u003C/p>\u003Cp>That’s when the team started looking for a better way to do reporting—something faster, easier, and built for actionable insights.\u003C/p>\u003Cp>[quote]\u003Cbr>Looker Studio was really slow. We used Supermetrics to connect our channels, but sometimes they would just break. It was really annoying.\u003Cbr>[author]Lars Maat, Co-Founder at Maatwerk Online[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Solution and Implementation\u003C/h2>\u003Ch3>Phase 1: Choosing Whatagraph\u003C/h3>\u003Cp>When Lars set out to replace the current stack, he tested multiple platforms and collected feedback from internal teams. \u003C/p>\u003Cp>Lars initially shortlisted a tool he liked, but it wasn’t “good enough” for the team because it didn’t have all the integrations they needed—which were available on Whatagraph. \u003C/p>\u003Cp>“Some of the tools we use internally weren’t compatible with that reporting tool. But they were compatible with Whatagraph,” he said. “That gave us the initial confidence to move forward.”\u003C/p>\u003Cp>Whatagraph didn’t just tick the boxes on \u003Ca href=\"https://whatagraph.com/integrations\">integrations\u003C/a>. Lars loved that they were able to \u003Cstrong>customize reports fully on Whatagraph\u003C/strong>, set clear targets, and start every dashboard with what really matters: performance goals and progress.\u003C/p>\u003Cp>“On Whatagraph we could build a dashboard for each client that includes a goal bar—these are the targets, and this is where we are today,” said Lars. “That was pretty nice. I hadn’t seen that before.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Goal_widget_1_0170a1d6a4.png\" alt=\"Goal Widget - Google Ads goals widget showing impressions, clicks, and conversions.\">\u003C/p>\u003Cp>This, combined with the green light from internal teams, Maatwerk Online switched to Whatagraph.\u003C/p>\u003Cp>Here's what Lars himself has to say about why they chose Whatagraph:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=feGcvwGs9VU\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/feGcvwGs9VU\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch3>Phase 2: Getting clients onboard\u003C/h3>\u003Cp>As an agency owner, it was incredibly important for Lars that clients were onboard with the new way of reporting on Whatagraph—\u003Cstrong>that they would see it as a value-add, rather than something disruptive. \u003C/strong>\u003C/p>\u003Cp>So, he did something incredibly smart that we recommend every agency do.\u003C/p>\u003Cp>\u003Cstrong>He ran a live webinar\u003C/strong> to introduce Whatagraph to all their clients, walking them through the upgraded reports—what’s included, what changed, and how to read them. \u003C/p>\u003Cp>“We used the point of working together with Whatagraph as a unique selling point to our clients,” Lars explained. “We branded it as something unique and special, so clients were impressed and onboard right away.”\u003C/p>\u003Ch3>Phase 3: Building out templates\u003C/h3>\u003Cp>Once the clients were onboard, the next step was to build reports for them in Whatagraph. \u003C/p>\u003Cp>To speed up this process, Maatwerk Online created 4 “pillar” \u003Ca href=\"https://whatagraph.com/templates\">reporting templates\u003C/a> that can be reused across clients: \u003C/p>\u003Col>\u003Cli>eCommerce\u003C/li>\u003Cli>Leadgen \u003C/li>\u003Cli>Branding \u003C/li>\u003Cli>B2B\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/e_Commerce_report_1_ad49d745f3.png\" alt=\"Ecommerce Report - Dashboard with charts, tables, and key performance indicators.\">\u003C/p>\u003Cp>For 90% of clients, these templates work out of the box with minimal tweaks. For the rest, the team starts with a template and layer in custom widgets or data sources.\u003C/p>\u003Cp>“Templates save so much headspace—you don’t have that negative energy of thinking, ‘Ugh, I have to build a report again.’,” Lars said. \u003C/p>\u003Cp>Each client also gets \u003Cstrong>a live link to their Whatagraph dashboard\u003C/strong> that they could use to look at performance and goals any time they wanted.\u003Cstrong> This is critical to building trust and keeping clients within the agency. \u003C/strong>\u003C/p>\u003Cp>Beyond the data, Lars sees Whatagraph’s reports as a reflection of the agency’s brand identity. \u003C/p>\u003Cp>“When we share a report and it’s fully branded—our colors, fonts, logo, and the client’s logo—it looks professional,” he said. “And for clients, this gives them the feeling of ‘These guys know what they’re doing.’ That really matters.”\u003C/p>\u003Cp>With our newly released \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">Whatagraph IQ Themes\u003C/a>, the team can now just upload a screenshot of their brandbook (or type a prompt) and Whatagraph will automatically apply the font and colors to the entire report—saving them even more time and energy. \u003C/p>\u003Ch3>Phase 4: Testing and implementing AI \u003C/h3>\u003Cp>Since they first onboarded Whatagraph two years ago, Maatwerk Online has been one of our most treasured customers.\u003C/p>\u003Cp>So, naturally, when we launched \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>—a suite of AI features to create, style, and understand reports in seconds—Lars was among the first to test them. \u003C/p>\u003Cp>He was impressed by these two key features: \u003C/p>\u003Cp>\u003Cstrong>1. AI Widget Creator\u003C/strong>\u003C/p>\u003Cp>“Most of the time, the specialists aren’t keen on building reports,” Lars said. “They’re geeks. They want to work in the ad accounts. Reporting is just something that comes along.”\u003C/p>\u003Cp>But with Whatagraph’s \u003Ca href=\"https://help.whatagraph.com/en/articles/11958190-how-to-create-widgets-in-your-report-using-ai\">AI Widget Creator\u003C/a>, his team can now just draw a space in the report grid, describe the widget they want in plain language—type, metrics, time range, filters—and Whatagraph builds it automatically. \u003C/p>\u003Cp>“The AI widget creator saves time and energy for our marketing specialists,” Lars raved. “If they need to build reports themselves, it costs them negative energy. But if they can automate or speed it up with AI, it really gives them an energy boost—like ‘Hey this is working really nice. This is easy. This is going fast.’” \u003C/p>\u003Cp>As a true Whatagraph champion, Lars rolled out this new feature to his team with a quick post in their internal Teams channel.\u003C/p>\u003Cp>“I just said, ‘Hey guys, Whatagraph has an update. This is how it works. This is how you can use it.’ And I got all kinds of thumbs up and heart emojis—so I think they’re really keen on it.”\u003C/p>\u003Cp>Watch what Lars said about the AI Widget Creator:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=NfzlXgp3EFk\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/NfzlXgp3EFk\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>2. AI Chat\u003C/strong>\u003C/p>\u003Cp>Lars himself is a big fan of the \u003Ca href=\"https://help.whatagraph.com/en/articles/10357615-whatagraph-iq-chat-instant-data-insights-at-your-fingertips\">Whatagraph IQ chat\u003C/a>—an AI assistant built into reports that lets you ask questions about your data and get accurate answers in seconds.\u003C/p>\u003Cp>“Let’s say you’re in a client meeting and they ask a bunch of questions,” he said. “Instead of saying, ‘Let me get back to you,’ you can just ask the AI chatbot and get the numbers right away. That’s really amazing.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_chat_1_c1c436c854.png\" alt=\"IQ Chat - A list of monthly click-through rates for Facebook Ads.\">\u003C/p>\u003Cp>Here's what Lars said about the AI Chat:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=4SHNVslArZY\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/4SHNVslArZY\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>With both AI features, the team works faster, clients get answers sooner, and the agency strengthens its reputation as a trusted, proactive digital partner.\u003C/p>\u003Ch3>Phase 5: Building an internal feedback loop\u003C/h3>\u003Cp>Apart from the hard features, Lars appreciates that the Whatagraph team always listens to feedback and continuously improves our platform based on it. \u003C/p>\u003Cp>In fact, Lars even built an internal feedback loop: a\u003Cstrong> “Whatagraph playbook” \u003C/strong>with a request form where team members can submit anything—from new widget ideas to integration requests to tweaks for existing templates.\u003C/p>\u003Cp>“Whenever there’s feedback, it’s not just like ‘hey, we hate this,’” Lars explained. “It’s more like, ‘we love Whatagraph, and here’s something that would make it even better.’ That mindset has really helped us evolve how we use the platform.”\u003C/p>\u003Cp>Once feedback is logged, Lars either builds the solution internally or passes it to Whatagraph.\u003C/p>\u003Cp>For instance, when the SEO team needed a special integration, they requested it and Whatagraph delivered—proving the value of a partner who’s invested in their success.\u003C/p>\u003Cp>[quote]\u003Cbr>Whatagraph’s AI saves time and energy for marketing specialists. If they need to build reports themselves, it costs them negative energy. But if they can automate or speed it up with AI, it really gives them an energy boost—like ‘Hey this is working really nice. This is easy. This is going fast.’\u003Cbr>[author]Lars Maat, Co-Founder at Maatwerk Online[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Results \u003C/h2>\u003Ch3>100+ hours saved on reporting per month\u003C/h3>\u003Cp>Before Whatagraph, reporting was slow, clunky, and riddled with connection issues. \u003C/p>\u003Cp>After switching to Whatagraph, Maatwerk Online now\u003Cstrong> saves at least one hour \u003C/strong>\u003Ci>\u003Cstrong>per client, per month\u003C/strong>\u003C/i>\u003Cstrong> on creating reports.  \u003C/strong>\u003C/p>\u003Cp>With over 100 clients, that adds up to more than \u003Cstrong>100 hours every single month\u003C/strong>—a massive chunk of time freed up across the agency.\u003C/p>\u003Cp>“The hours that we’re saving with Whatagraph is just pure profit,” Lars raved. “We now have time to focus on more strategic things that actually help both our agency and our clients grow.”\u003C/p>\u003Cp>Lars talked more about these benefits in this video:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=U3zODZd0wdY\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/U3zODZd0wdY\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch3>Up to €4,000 saved per year, broken-even on Whatagraph cost\u003C/h3>\u003Cp>Switching to Whatagraph also eliminated the €3,000–€4,000 per year the team used to spend on Supermetrics.\u003C/p>\u003Cp>“Supermetrics is really expensive, and we don’t need to pay for it anymore now,” Lars said. “That is really, really cost saving.” \u003C/p>\u003Cp>Maatwerk Online has also \u003Cstrong>broken-even on the cost of Whatagraph\u003C/strong> by introducing report licensing fees for clients—covering 100% of reporting costs.\u003C/p>\u003Ch3>Raving internal feedback and supportive Support\u003C/h3>\u003Cp>Apart from the hard numbers, Whatagraph is also improving the day-to-day workflow for specialists across the agency.\u003C/p>\u003Cp>“The feedback I hear from our team is, ‘Oh my God, building reports is so much easier nowadays’,” Lars said. “It’s still not the favorite thing to do as a specialist, but with Whatagraph, it’s really easy and fast to build a report for your client.”\u003C/p>\u003Cp>Whatagraph’s user-friendly interface and customizable templates mean specialists can create client reports quickly, without having to wrestle with complicated setups or broken data.\u003C/p>\u003Cp>Behind the scenes, Lars and his team had direct access to their dedicated Customer Success Manager, our lovely \u003Ca href=\"https://www.linkedin.com/in/misha-johanna/\" target=\"_blank\" rel=\"noopener noreferrer\">Misha\u003C/a>, who helped guide them through onboarding, feature rollouts, and new use cases.\u003C/p>\u003Cp>“Having your own account manager who gives you updates, shows you how to use new features, and checks in regularly is really helpful,” Lars said. “As a busy agency, having someone proactively show you what’s possible makes a huge difference.”\u003C/p>\u003Ch3>Not a software vendor, but a strategic business partner\u003C/h3>\u003Cp>As someone who’s passionate about AI, Lars views Whatagraph’s AI features not just as automation or cost-saver—but \u003Cstrong>as a sign that Whatagraph is genuinely invested in helping agencies succeed.\u003C/strong>\u003C/p>\u003Cp>“The fact that you’re developing these AI features gives me the feeling that you’re really on top of it,” he said.\u003C/p>\u003Cp>“That you’re worth the money we’re paying because you keep improving the platform and making suggestions we’ll like. That gives me the feeling like—‘they got this.’ We just follow along. And that's really a nice feeling to have.”\u003C/p>\u003Cp>In his words, it’s a relief not to have to think about where the industry is going or what tools to add—because Whatagraph is already ahead of it.\u003C/p>\u003Ch3>Lars’ recommendation\u003C/h3>\u003Cp>When asked if Lars would recommend Whatagraph to other agencies, he laughed and said:\u003C/p>\u003Cp>“You should ask Justas (Whatagraph’s CEO) that question. But truly though, I can name four or five agencies in the Netherlands who started using Whatagraph because of all the good things we were saying about it.”\u003C/p>\u003Cp>And when asked what these “good things” were, he listed them out: \u003C/p>\u003Cp>✅ \u003Cstrong>Meeting all reporting needs from day one\u003C/strong> – Whatagraph ticked all the boxes for integrations and report customization.\u003C/p>\u003Cp>✅ \u003Cstrong>Hands-on onboarding and template building\u003C/strong> – With the help of their dedicated Customer Success Manager, they set up custom templates that made reporting faster and more consistent.\u003C/p>\u003Cp>✅ \u003Cstrong>Ongoing improvements\u003C/strong> – Regular updates and new features continued to make Whatagraph better over time.\u003C/p>\u003Cp>✅ \u003Cstrong>Exclusive beta testing\u003C/strong> – Lars gets early access to upcoming features, with the chance to provide feedback before they go live.\u003C/p>\u003Cp>✅ \u003Cstrong>Feedback that’s actually used\u003C/strong> – Suggestions don’t disappear into a void; they’re reviewed, implemented, and followed up on.\u003C/p>\u003Cp>For Lars, these aren’t just nice-to-have perks—they’re proof of a real strategic partnership built on responsiveness and trust.\u003C/p>\u003Cp>“The relationship between us as an agency and you as a vendor is healthy and based on mutual respect. That gives me a really good feeling—and that’s why I’m happy to refer you to others,” Lars concluded. \u003C/p>\u003Cp>[quote]\u003Cbr>The hours that we’re saving with Whatagraph is just pure profit. We now have time to focus on more strategic things that actually help both our agency and our clients grow.\u003Cbr>[author]Lars Maat, Co-Founder at Maatwerk Online[/author]\u003Cbr>[/quote]\u003C/p>",{"id":70,"__component":507,"header":1246,"description":31,"cta":31,"cta_collection":1247},"Save time, money, and energy on reporting with Whatagraph",{"id":557,"Name":1248,"createdAt":1249,"updatedAt":1250,"publishedAt":1251},"Talk to us - single","2024-11-18T10:49:41.357Z","2025-09-10T14:27:46.297Z","2024-11-18T10:49:42.419Z",{"id":70,"brand_name":1253,"slug":1254,"brand_description":1255,"createdAt":1256,"updatedAt":1257,"publishedAt":1258,"brand_logo":1259,"seo":1277,"cover_image":1296,"highlights":1299,"content":1303},"Wise Pirates ","wise-pirates","\u003Cp>\u003Cspan style=\"color:#000000;\">Founded in 2017 in Porto, Portugal, \u003C/span>\u003Ca href=\"https://wisepirates.com/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Wise Pirates\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> is more than a traditional digital agency; it operates as a digital business partner for its clients. Its model is built on sharing risks and goals to deliver high-end results and accelerate its partners' digital maturity. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">The agency specializes in areas like performance marketing, social media management, SEO, CRO, and web analytics\u003C/span>\u003Cspan style=\"color:#1f1f1f;\">.\u003C/span>\u003Cspan style=\"color:#000000;\"> \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Wise Pirates currently serves 200 clients globally, ranging from major enterprises like Coca-Cola and Chevrolet to SMEs and startups, always with a focus on scaling results while remaining agile.\u003C/span>\u003C/p>","2025-09-09T08:01:25.915Z","2025-09-09T08:50:54.152Z","2025-09-09T08:18:44.448Z",{"id":1260,"name":1261,"alternativeText":1262,"caption":31,"width":1263,"height":1264,"formats":1265,"hash":1272,"ext":292,"mime":293,"size":1273,"url":1274,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1275,"updatedAt":1276},15438,"MG_Secundário.png","MG Secundário - The logo for \"wise pirates\" with a styled W and orange dot.",1876,626,{"thumbnail":1266},{"ext":292,"url":1267,"hash":1268,"mime":293,"name":1269,"path":31,"size":1270,"width":453,"height":1271},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_MG_Secundario_35de25a186.png","thumbnail_MG_Secundario_35de25a186","thumbnail_MG_Secundário.png",7.2,82,"MG_Secundario_35de25a186",30.63,"https://s3.us-east-2.amazonaws.com/whatagraph.com/MG_Secundario_35de25a186.png","2025-09-09T08:01:03.169Z","2025-09-09T08:01:06.075Z",{"id":1278,"metaTitle":1279,"metaDescription":1280,"addNoIndex":15,"canonicalURL":31,"metaImage":1281},1963,"Wise Pirates | Success Story ","Find out how Wise Pirates agency scales reporting across 500+ reports and 200+ clients without requiring technical expertise. ",{"id":1282,"name":1283,"alternativeText":1284,"caption":31,"width":445,"height":446,"formats":1285,"hash":1291,"ext":292,"mime":293,"size":1292,"url":1293,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1294,"updatedAt":1295},15425,"Wise Pirates (2).png","Wise Pirates - White \"wise pirates\" text with a stylized \"W\" on a blue background.",{"thumbnail":1286},{"ext":292,"url":1287,"hash":1288,"mime":293,"name":1289,"path":31,"size":1290,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Wise_Pirates_2_7d284e0124.png","thumbnail_Wise_Pirates_2_7d284e0124","thumbnail_Wise Pirates (2).png",27.15,"Wise_Pirates_2_7d284e0124",523.39,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Wise_Pirates_2_7d284e0124.png","2025-09-09T07:58:51.377Z","2025-09-09T07:58:54.532Z",{"id":1282,"name":1283,"alternativeText":1284,"caption":31,"width":445,"height":446,"formats":1297,"hash":1291,"ext":292,"mime":293,"size":1292,"url":1293,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1294,"updatedAt":1295},{"thumbnail":1298},{"ext":292,"url":1287,"hash":1288,"mime":293,"name":1289,"path":31,"size":1290,"width":453,"height":454},{"id":270,"result_number":1300,"result_description":1301,"solution_description":1302},"500+ ","reports on one easy to use platform","\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Centralized \"Whatagraph master\" approach with dedicated expertise and support for all team members\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Comprehensive template system\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Strategic AI implementation to maximize team efficiency\u003C/span>\u003C/li>\u003C/ul>",[1304,1316,1334,1337],{"id":70,"__component":469,"title":1305,"data_blocks":1306},"How Wise Pirates Scales Reporting for 200+ Clients Without Technical Expertise",[1307,1309,1312],{"id":125,"value":558,"description":1308},"clients across the globe",{"id":129,"value":1310,"description":1311},"220+","folders with reports on Whatagraph",{"id":1313,"value":1314,"description":1315},26,"500+","total reports for clients",{"id":17,"__component":481,"name":1317,"role":1318,"quote":1319,"photo":1320},"André Cardoso","Project and Performance Marketing Manager at Wise Pirates","\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph is really simple to use, intuitive, and perfect for marketing teams with limited technical knowledge. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Even those without any technical background can quickly build reports, get fast insights, and deliver consistent, high-quality reports to clients at scale.\u003C/span>\u003C/p>",{"id":1321,"name":1322,"alternativeText":1323,"caption":31,"width":575,"height":575,"formats":1324,"hash":1329,"ext":987,"mime":495,"size":1330,"url":1331,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1332,"updatedAt":1333},15440,"André Cardoso.jpeg","André Cardoso - A man with glasses and a dark shirt sits in a chair.",{"thumbnail":1325},{"ext":987,"url":1326,"hash":1327,"mime":495,"name":1328,"path":31,"size":1236,"width":498,"height":498},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Andre_Cardoso_b622a3464a.jpeg","thumbnail_Andre_Cardoso_b622a3464a","thumbnail_André Cardoso.jpeg","Andre_Cardoso_b622a3464a",43.01,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Andre_Cardoso_b622a3464a.jpeg","2025-09-09T08:06:04.984Z","2025-09-09T08:06:06.773Z",{"id":1335,"__component":504,"content":1336},96,"\u003Ch2>Challenges\u003C/h2>\u003Ch3>Managing Reporting Operations Across 200+ Clients and 500+ Reports\u003C/h3>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/andrequeiroscardoso/\" target=\"_blank\" rel=\"noopener noreferrer\">André Cardoso\u003C/a>, Project and Performance Marketing Manager at Wise Pirates, landed at the agency when it was going through an explosive growth.\u003C/p>\u003Cp>Between 2020 and 2022, Wise Pirates scaled from 25 to over 100 team members. Now the agency serves over 200 clients across a range of companies under its umbrella, like:\u003C/p>\u003Col>\u003Cli>Performance marketing\u003C/li>\u003Cli>Social media management\u003C/li>\u003Cli>SEO\u003C/li>\u003Cli>Web analytics\u003C/li>\u003Cli>Marketing automation\u003C/li>\u003C/ol>\u003Cp>Each of these companies has its own client base and projects, managed by dedicated Project Managers who act as “pivots” – team members who are hands-on in the project and the main point of contact with the client. \u003C/p>\u003Cp>They’re also responsible for delivering monthly client reports that are accurate and high-quality. \u003C/p>\u003Cp>When André arrived, the team was already using \u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> as their reporting tool. Although he wasn’t involved in the decision-making process, he recalls why they chose Whatagraph initially:\u003C/p>\u003Cp>“We started using Whatagraph because of how easy and intuitive it is to create simple reports,” André shared. “Even those who don't have technical knowledge can easily create reports right away.”\u003C/p>\u003Cp>But with over 500 reports for different companies, clients, and projects, the challenge wasn’t just creating them—but \u003Cstrong>maintaining consistent, quality reporting at scale. \u003C/strong>\u003C/p>\u003Cp>At the time, there wasn’t yet a dedicated person to oversee the reporting process. \u003C/p>\u003Cp>Each Project Manager was left on their own to create their own reports, which opened up room for inconsistencies, messiness, and human errors. \u003C/p>\u003Cp>The agency realized they needed someone to bridge the gap between their teams and Whatagraph—someone who could stay on top of platform updates, support team members at creating and maintaining reports, and ensure quality across their growing client portfolio.\u003C/p>\u003Cp>“We felt the need to have that specific person to be more organized, to have one specific person to go to for help,” André explained. \u003C/p>\u003Cp>[quote]\u003Cbr>We felt the need to have a dedicated person to oversee the reporting process to be more organized.\u003Cbr>[author]André Cardoso, Project and Performance Marketing Manager at Wise Pirates[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Solution\u003C/h2>\u003Ch3>Appointing a “Whatagraph Master”\u003C/h3>\u003Cp>This was when André stepped into his new role as the agency’s “Whatagraph master”.\u003C/p>\u003Cp>In addition to managing reports for his own clients, André became the bridge between Whatagraph and all Project Managers across Wise Pirates.\u003C/p>\u003Cp>“I am the Whatagraph master in the company,” André laughed. “When a Project Manager has any doubts using the platform or they need help, they come to me. And I stay on top of all your new features and functionalities.”\u003C/p>\u003Cp>This centralized approach means no knowledge about the product gets lost, and Project Managers always have a go-to resource for support to create accurate and consistent reports across the board.  \u003C/p>\u003Ch3>Building out templates \u003C/h3>\u003Cp>To speed up report creation, Wise Pirates had built out a comprehensive template library that covers their main client types: \u003C/p>\u003Cul>\u003Cli>E-commerce templates for online retail clients\u003C/li>\u003Cli>Lead generation templates for service businesses\u003C/li>\u003Cli>SEO templates for organic growth campaigns\u003C/li>\u003Cli>Amazon advertising templates for marketplace sellers\u003C/li>\u003Cli>Black Friday templates for seasonal campaigns\u003C/li>\u003C/ul>\u003Cp>Whenever a Project Manager onboards a new client, they can simply select the right template, connect the data sources, and customize as needed.\u003C/p>\u003Cp>“It's easier to start working from templates than from complete scratch,” André explained. “For my specific clients, I develop these reports myself. For clients from other Project Managers, I'm just here to help when something happens.”\u003C/p>\u003Ch3>Organizing reports at scale\u003C/h3>\u003Cp>But with so many reports, data sources, and clients, Wise Pirates still needed a better way to organize them all—and Whatagraph makes this easy.\u003C/p>\u003Cp>On Whatagraph, André can:\u003C/p>\u003Cul>\u003Cli>Organize reports into specific folders\u003C/li>\u003Cli>Add data sources into specific folders \u003C/li>\u003Cli>Assign a specific team member to a client folder\u003C/li>\u003C/ul>\u003Cp>“We now have 220 folders on Whatagraph, and some folders have like 166 reports in them, while others have 22,” André said. \u003C/p>\u003Cp>The folder system keeps reports neat and tidy, while making it easy for Project Managers to quickly find what they need.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Organizing_reports_at_scale_6d28cd8402.png\" alt=\"Organizing Reports At Scale - Dashboard view with report folders for multiple clients.\">\u003C/p>\u003Ch3>Taking organization to the next level with “Spaces”\u003C/h3>\u003Cp>Recently, André got an early look at “Spaces”, Whatagraph’s brand-new way to organize reports.\u003C/p>\u003Cp>Instead of just folders, Spaces act as \u003Cstrong>dedicated hubs\u003C/strong> that bring everything related to a client or project together in one place: \u003C/p>\u003Cul>\u003Cli>Data sources\u003C/li>\u003Cli>Report templates\u003C/li>\u003Cli>Client-facing reports\u003C/li>\u003Cli>Internal performance monitoring dashboards (we call them “\u003Ca href=\"https://whatagraph.com/overview\">Overviews\u003C/a>”)\u003C/li>\u003C/ul>\u003Cp>With Spaces, Project Managers can not only store reports neatly, but also:\u003C/p>\u003Cul>\u003Cli>Attach Overviews directly to a client space\u003C/li>\u003Cli>Create new reports, templates, or AI reports right inside a space\u003C/li>\u003Cli>Collapse or expand sections to keep navigation clean\u003C/li>\u003Cli>Favorite or pin specific Spaces for quicker access\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Spaces_34b3975e51.png\" alt=\"Spaces - Dashboard interface with summary metrics and recent activity log.\">\u003C/p>\u003Cp>“My first impression is that Spaces is a lot easier to navigate,\" André shared. \"It's a lot more intuitive, a lot cleaner, and even more modern. I think the rest of the team is going to really quickly get used to the new interface and really like using it.”\u003C/p>\u003Cp>He was especially excited about the new \u003Cstrong>overview metrics on the home screen\u003C/strong>—showing total reports and data sources at a glance:\u003C/p>\u003Cp>“I really, really like those big numbers right at the beginning—total reports, total sources, like overviews immediately when you enter. I think it’s a really big improvement.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_metrics_5787b00f42.png\" alt=\"Overview Metrics - A dashboard showing total reports, sources, goals, metrics and dimensions.\">Looking ahead, André sees clear value in being able to favorite or pin client spaces:\u003C/p>\u003Cp>“I definitely see a great use case for this because not every Project Manager that has access to Whatagraph is working with every single client. For me, I mainly work on six or seven, so it’s a lot easier to just favorite those spaces and go straight to them.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Sidebar_9d078c12dc.png\" alt=\"Sidebar - Sidebar menu with Pinned and Favorites sections on pink background.\">\u003C/p>\u003Ch3>Testing and implementing AI for greater efficiency\u003C/h3>\u003Cp>Wise Pirates is also strategically implementing \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>—a suite of AI features to build, style, and understand reports in seconds.\u003C/p>\u003Cp>\u003Cstrong>Feature #1: AI Widget Creator\u003C/strong>\u003C/p>\u003Cp>André has extensively tested the \u003Ca href=\"https://help.whatagraph.com/en/articles/11958190-how-to-create-widgets-in-your-report-using-ai\" target=\"_blank\" rel=\"noopener noreferrer\">AI Widget Creator\u003C/a> and found it particularly valuable for building standard widgets. \u003C/p>\u003Cp>“The AI Widget Creator is awesome at creating simple widgets, like number of impressions in Meta, number of impressions in Google Ads, the average CPC, average CPM, and so on,” André said.\u003C/p>\u003Cp>Instead of building widgets from scratch, the team can just describe the widget they want in plain language—type, metrics, time range, filters—and Whatagraph builds it automatically in seconds. \u003C/p>\u003Cp>They can also edit these widgets by just typing in what they want to be changed and Whatagraph AI makes the changes on their behalf. \u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/XY93vzCRIqA\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/XY93vzCRIqA\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Feature #2: AI Summaries \u003C/strong>\u003C/p>\u003Cp>André is most excited about the AI Summaries feature, which directly addresses their biggest time sink—typing out summaries manually.\u003C/p>\u003Cp>“I’d say in 60-70% of the reports we create, writing out the insights takes the most time,” André explained. “The report itself doesn’t change much once a project gets going, but the team has to invest more time on writing out the insights every time.”\u003C/p>\u003Cp>With AI Summaries, the team can:\u003C/p>\u003Cul>\u003Cli>Add a text widget directly into a report\u003C/li>\u003Cli>Choose from formats like \u003Ci>Summary, Wins, Recommendations, Issues,\u003C/i> or a custom prompt\u003C/li>\u003Cli>Choose the language they want from 18 different options \u003C/li>\u003C/ul>\u003Cp>And Whatagraph AI will write out these summaries solely based on the data on your report—without any hallucinations or security breaches. \u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https://www.loom.com/embed/b0c584b99a7c4c48a078f0b3cf5323b4?sid=28c4bfc9-1372-42c3-943b-f97d817ed9ec\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003C/p>\u003Cp>“I’m really curious to invest more of my time exploring AI Summaries,” André said. “I saw that we can ask for the positives and the negatives, and that can be a timesaver for the team.”\u003C/p>\u003Cp>\u003Cstrong>Feature #3: AI Insights\u003C/strong>\u003C/p>\u003Cp>Another new AI feature André is excited about is AI Insights—a built-in audit tool that analyzes data from specific sources (like Facebook Ads) and highlights anomalies, issues, or unusual activity automatically.\u003C/p>\u003Cp>Instead of manually digging through every data point, the team can instantly see account health across ad sets, audiences, creatives, and overall performance. This is especially valuable when onboarding new clients and trying to get a quick, accurate read on their accounts.\u003C/p>\u003Cp>“This will be very useful when we have a new client and we have to analyze everything that we can possibly analyze,” André explained. “Having a place that highlights key account details makes our jobs easier—it’s almost like the analysis is done for us.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_Insights_bcea3af9b4.png\" alt=\"AI Insights - Analytics dashboard showing Facebook Ads performance and recommendations.\">\u003C/p>\u003Ch3>Streamlining reporting process\u003C/h3>\u003Cp>Today, Wise Pirates’ reporting process runs like clockwork. Here’s how it works:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Kickoff and discovery\u003C/strong> – The Project Manager meets with the client to understand business type, services, and reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Template setup\u003C/strong> – The right template is selected, data sources connected, and widgets customized.\u003C/li>\u003Cli>\u003Cstrong>Folder management\u003C/strong> – André creates a client folder, adds the relevant sources, and assigns the Project Manager.\u003C/li>\u003Cli>\u003Cstrong>Team collaboration\u003C/strong> – Specialists contribute insights from their domains (e.g., social media, Google Ads, paid social).\u003C/li>\u003Cli>\u003Cstrong>Quality control & delivery\u003C/strong> – The Project Manager reviews for accuracy and consistency, aligns the team, and delivers the final report.\u003C/li>\u003C/ol>\u003Cp>Together, these changes transformed Wise Pirates’ reporting into a centralized, efficient, and scalable system.\u003C/p>\u003Cp>[quote]\u003Cbr>Whatagraph's AI Insights will be very useful when we have a new client and we have to analyze everything. Having a place that highlights key account details makes our jobs easier—it’s almost like the analysis is done for us.\u003Cbr>[author]André Cardoso, Project and Performance Marketing Manager at Wise Pirates[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Results\u003C/h2>\u003Ch3>Templates ensure quality and consistency at scale\u003C/h3>\u003Cp>Managing 220+ folders and hundreds of reports for over 200 clients could easily turn chaotic. But Wise Pirates’ template system keeps everything consistent and efficient.\u003C/p>\u003Cp>For most clients, building a report now takes just \u003Cstrong>about two and a half hours with templates. \u003C/strong>More complex accounts take longer, but templates eliminate “blank-page syndrome” and give every Project Manager a solid starting point.\u003C/p>\u003Cp>The template approach also makes sure every client—whether e-commerce, lead generation, SEO, or Amazon advertising—gets the same high standard of reporting. \u003C/p>\u003Cp>Key metrics are always included, structures are consistent, and reports stay familiar month over month.\u003C/p>\u003Cp>“Visually, the reports don't change too much so that the client is always familiar with the kind of reports that we present,” André noted. “It also makes it a lot easier to present results to clients.”\u003C/p>\u003Ch3>Strong client relationships through transparency and autonomy\u003C/h3>\u003Cp>For Wise Pirates, Whatagraph has become more than just a reporting tool—it’s a \u003Cstrong>relationship builder\u003C/strong> with clients. \u003C/p>\u003Cp>Instead of static PDFs, André shares \u003Cstrong>live links\u003C/strong> to reports so clients can check performance anytime, filter dates, and dig into the numbers themselves. This transparency builds trust and can reduce churn.\u003C/p>\u003Cp>“It’s great that we can share a live link to the dashboard with a client and the client can basically from their side change the dates and see specific numbers of a specific date,\" André explained. “That makes the client a bit more autonomous, which makes our work easier and helps us build better relationships with clients.”\u003C/p>\u003Cp>The quality and transparency of Whatagraph reports have even \u003Cstrong>become a key selling point in client pitches.\u003C/strong>\u003C/p>\u003Cp>“This is a huge selling point for us as an agency, because the clients can trust that we are going to be super transparent with the numbers,” André shared. \"If the numbers look good, we’re going to show that. If the numbers look bad, we’re also going to show that.”\u003C/p>\u003Cp>Apart from this transparency, André also appreciates how Whatagraph’s reports add value to clients.\u003C/p>\u003Cp>“Every client likes the reports and it is something where we can add value for the clients,” André noted. “Most clients see the reports as a good thing for the project.”\u003C/p>\u003Ch3>A strategic partnership, not just a software vendor\u003C/h3>\u003Cp>André also appreciates how Whatagraph is always\u003Cstrong> developing new features and finetuning existing ones to make his team’s job easier. \u003C/strong>\u003C/p>\u003Cp>“It's always better to have a partner that is trying to improve themselves than a partner that is standing still,” André noted. “Even if new features aren’t perfect immediately, we can see them improving from the beta stage, and that’s amazing.”\u003C/p>\u003Cp>Instead of a static platform, Wise Pirates get access to new capabilities that steadily get smarter and more useful over time, proving that Whatagraph isn’t just a software vendor, but a strategic business partner that actually cares. \u003C/p>\u003Cp>Behind the scenes, André’s also appreciates how responsive and friendly our Customer Support team is.\u003C/p>\u003Cp>“I talk with someone from Whatagraph at least three times a week. You are almost always really, really quick to answer me, and I appreciate that.”\u003C/p>\u003Cp>With average response times of just 5–10 minutes, plus opportunities to beta test new features, André sees the relationship as a \u003Cstrong>true collaboration\u003C/strong>—one where his feedback directly shapes the platform his agency relies on.\u003C/p>\u003Ch3>André’s recommendation\u003C/h3>\u003Cp>When asked if he'd recommend Whatagraph to other agencies, André's response was immediate and enthusiastic:\u003C/p>\u003Cp>“Yes, definitely! Whatagraph really is a great platform for building reports especially for agencies with fewer people and little technical knowledge. It's simple to use, it's intuitive, so even those without tech expertise can start using Whatagraph and start getting insights right away.”\u003C/p>\u003Cp>[quote]\u003Cbr>Whatagraph is simple to use, intuitive, and even those without tech expertise can start getting insights right away.”\u003Cbr>[author]André Cardoso, Project and Performance Marketing Manager at Wise Pirates[/author]\u003Cbr>[/quote]\u003C/p>",{"id":66,"__component":507,"header":1338,"description":31,"cta":31,"cta_collection":1339},"Streamline reporting even without technical expertise with Whatagraph",{"id":557,"Name":1248,"createdAt":1249,"updatedAt":1250,"publishedAt":1251},{"id":66,"brand_name":1341,"slug":1342,"brand_description":1343,"createdAt":1344,"updatedAt":1345,"publishedAt":1346,"brand_logo":1347,"seo":1364,"cover_image":1383,"highlights":1386,"content":1390},"Rentable","rentable","\u003Cp>\u003Cspan style=\"color:#000000;\">Founded in 2012, \u003C/span>\u003Ca href=\"https://rentable.co/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Rentable\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> is a real estate technology company headquartered in Madison, Wisconsin. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Best known for its nationwide rental marketplace, the company also develops tools for property managers, including \u003C/span>\u003Ca href=\"https://www.hiremaven.ai/\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>MavenAI\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">, an AI-powered platform for automating Google My Business profiles and social media marketing. \u003C/span>\u003C/p>","2025-09-09T11:57:39.476Z","2025-09-29T12:56:01.744Z","2025-09-25T09:36:23.271Z",{"id":1348,"name":1349,"alternativeText":1350,"caption":31,"width":1351,"height":1352,"formats":1353,"hash":1359,"ext":292,"mime":293,"size":1360,"url":1361,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1362,"updatedAt":1363},15443,"Rentable logo.png","Rentable Logo - The word \"rentable\" next to a house icon in red on a white background.",795,157,{"thumbnail":1354},{"ext":292,"url":1355,"hash":1356,"mime":293,"name":1357,"path":31,"size":1358,"width":453,"height":208},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Rentable_logo_9b9141cbeb.png","thumbnail_Rentable_logo_9b9141cbeb","thumbnail_Rentable logo.png",4.15,"Rentable_logo_9b9141cbeb",18.92,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rentable_logo_9b9141cbeb.png","2025-09-09T11:42:40.223Z","2025-09-09T11:42:42.013Z",{"id":1365,"metaTitle":1366,"metaDescription":1367,"addNoIndex":15,"canonicalURL":31,"metaImage":1368},1964,"Rentable | Success Story","Find out how Rentable streamlines reporting across 200+ customers and 5,000+ Google My Business data sources on Whatagraph.",{"id":1369,"name":1370,"alternativeText":1371,"caption":31,"width":445,"height":446,"formats":1372,"hash":1378,"ext":292,"mime":293,"size":1379,"url":1380,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1381,"updatedAt":1382},15445,"Rentable.png","Rentable - Rentable logo with a stylized home icon and text.",{"thumbnail":1373},{"ext":292,"url":1374,"hash":1375,"mime":293,"name":1376,"path":31,"size":1377,"width":453,"height":454},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Rentable_e2b842f7e2.png","thumbnail_Rentable_e2b842f7e2","thumbnail_Rentable.png",33.86,"Rentable_e2b842f7e2",589.07,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Rentable_e2b842f7e2.png","2025-09-09T11:42:42.534Z","2025-09-09T11:42:45.554Z",{"id":1369,"name":1370,"alternativeText":1371,"caption":31,"width":445,"height":446,"formats":1384,"hash":1378,"ext":292,"mime":293,"size":1379,"url":1380,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1381,"updatedAt":1382},{"thumbnail":1385},{"ext":292,"url":1374,"hash":1375,"mime":293,"name":1376,"path":31,"size":1377,"width":453,"height":454},{"id":42,"result_number":1387,"result_description":1388,"solution_description":1389},"1.5","hours saved per report with 200+ data sources","\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">A comprehensive library of report templates and “tabs” breaking down data according to customers’s needs\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">AI that helps customers and teams analyze reports and get to insights faster\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Assisted onboarding and ongoing support from a dedicated Customer Success Manager\u003C/span>\u003C/li>\u003C/ul>",[1391,1401,1420],{"id":66,"__component":469,"title":1392,"data_blocks":1393},"How Rentable Streamlines Reporting Across 200+ Customers and 5,000+ Data Sources on One Platform",[1394,1397,1400],{"id":137,"value":1395,"description":1396},"215","active customers and reports",{"id":142,"value":1398,"description":1399},"5,000+","Google My Business data sources",{"id":145,"value":1387,"description":1388},{"id":21,"__component":481,"name":1402,"role":1403,"quote":1404,"photo":1405},"Danielle Roberts","Director of Implementation & Support at Rentable","\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph lets us pull in all the data we need, fit hundreds of locations in one report, and break it down exactly how our customers want.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">My teams love Whatagraph because it saves so much time—and the new AI features also cut down the time for our customers to analyze reports.\u003C/span>\u003C/p>",{"id":1406,"name":1407,"alternativeText":1408,"caption":31,"width":1409,"height":1409,"formats":1410,"hash":1415,"ext":987,"mime":495,"size":1416,"url":1417,"previewUrl":31,"provider":296,"provider_metadata":31,"createdAt":1418,"updatedAt":1419},15442,"Danielle Roberts - Rentable.jpeg","Here's the alt text for the image:\n\nRentable - Woman with glasses smiles in front of leafy greenery",328,{"thumbnail":1411},{"ext":987,"url":1412,"hash":1413,"mime":495,"name":1414,"path":31,"size":12,"width":498,"height":498},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Danielle_Roberts_Rentable_641d0dec2e.jpeg","thumbnail_Danielle_Roberts_Rentable_641d0dec2e","thumbnail_Danielle Roberts - Rentable.jpeg","Danielle_Roberts_Rentable_641d0dec2e",43.87,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_Rentable_641d0dec2e.jpeg","2025-09-09T11:42:40.192Z","2025-09-09T11:42:42.548Z",{"id":1421,"__component":504,"content":1422},97,"\u003Ch2>Challenges\u003C/h2>\u003Ch3>Outgrowing a reporting tool as the company scaled up\u003C/h3>\u003Cp>As Director of Implementation and Support at Rentable, \u003Ca href=\"https://www.linkedin.com/in/danielle-perry-roberts-ms-31b28b111/\" target=\"_blank\" rel=\"noopener noreferrer\">Danielle Roberts\u003C/a> oversees two critical engines:\u003C/p>\u003Cul>\u003Cli>the Implementation team – onboards product and sets up reporting sets up reports for new customers\u003C/li>\u003Cli>the Support team – makes sure reports run smoothly at all times\u003C/li>\u003C/ul>\u003Cp>Together, these teams manage \u003Cstrong>215 reports across 5,000+ Google Business data sources and thousands of property locations\u003C/strong>.\u003C/p>\u003Cp>At first, their reporting setup worked well. But as Rentable’s customer base grew and reporting needs became more complex, it became clear they needed something more scalable.\u003C/p>\u003Cp>“As we scaled, our reporting needs became more complex. We needed a tool that could grow with us and make reporting more efficient,” Danielle told us. \u003C/p>\u003Cp>By the end of 2024, the team reached a tipping point: they wanted a solution that could handle large data sets, streamline reporting, and free up time for higher-value work.\u003C/p>\u003Cp>[quote]\u003Cbr>As we scaled, our reporting needs became more complex. We needed a tool that could grow with us and make reporting more efficient.\u003Cbr>[author]Danielle Roberts, Director of Implementation and Support at Rentable[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Solution\u003C/h2>\u003Ch3>Phase 1: Choosing Whatagraph\u003C/h3>\u003Cp>When Danielle began looking for a new solution, she wanted a platform that could scale with Rentable’s rapid growth and simplify complex reporting needs.\u003C/p>\u003Cp>On her first product showcase call with Whatagraph, the fit was clear.\u003C/p>\u003Cp>“Initially I was very impressed with Whatagraph,” she said. “The first thing that wowed me was that we could fit all locations and thousands of data points in one report—which is amazing, and what we needed.” \u003C/p>\u003Cp>During the product showcase, she was also impressed with:\u003C/p>\u003Cul>\u003Cli>Customization options and the ability to change branding colors\u003C/li>\u003Cli>Clean, professional visualizations\u003C/li>\u003Cli>The ability to send a live link to their customers vs. a PDF\u003C/li>\u003C/ul>\u003Cp>Then, Danielle and her teams ran a Proof of Concept for two of their biggest customers and Whatagraph came out on top because of our fast Customer Support. \u003C/p>\u003Cp>“We reached out to Whatagraph’s Support and they resolved a hiccup we had on the same day,” Danielle said. \u003C/p>\u003Cp>This sold Danielle, and the team started onboarding Whatagraph. \u003C/p>\u003Ch3>Phase 2: Assisted onboarding and migration\u003C/h3>\u003Cp>With 215 reports, 5,000+ data sources, and thousands of property locations, Rentable had a huge use-case to build out. \u003C/p>\u003Cp>But instead of going it alone, they had support from their dedicated Customer Success Manager, our lovely \u003Ca href=\"https://www.linkedin.com/in/misha-johanna/\" target=\"_blank\" rel=\"noopener noreferrer\">Misha\u003C/a>.\u003C/p>\u003Cp>Together, the team migrated the \u003Cstrong>60 highest-priority customers\u003C/strong> from the previous reporting tool to Whatagraph and then gradually rolled Whatagraph out the rest of their customer base.\u003C/p>\u003Cp>After a few months of running both the old tool and Whatagraph in parallel to ensure the switch was successful, Danielle gave the previous tool their 30-day notice.\u003C/p>\u003Ch3>Phase 3: Streamlining reporting at scale\u003C/h3>\u003Cp>To speed up report creation, her Implementation team has built out a library of report templates, usually a full portfolio view or a location-specific version. \u003C/p>\u003Cp>When they onboard a new customer, they choose an appropriate report template and switch out the data sources. That means no more rebuilding reports from scratch, and no more unnecessary manual steps.\u003C/p>\u003Cp>“We’ve found it’s easier to just use a template and then customize as needed,” Danielle explained. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Report_Template_e8c93879d8.png\" alt=\"Report Template - Dashboard with charts, tables and Google My Business logo.\">Within each report, Danielle’s team uses tabs to break down performance by property, state, city, or onboarding date according to the customer's needs. \u003C/p>\u003Cp>These tabs make it easy to tailor the experience without duplicating work. For example, if a customer wants to see only properties in Texas or New York City, the team creates tabs that filter by location, while still keeping a full overview in an “All Properties” tab.\u003C/p>\u003Cp>“We’ve been breaking it down by things like ‘All Properties’ versus specific states or cities,” Danielle said. “So we can easily give customers exactly what they want to see—all in one report.”\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tabs_c87d350a37.png\" alt=\"Tabs - Monthly report showing a tabbed interface for various properties.\">\u003C/figure>\u003Cp>When the reports are ready, the Customer Success Managers go through them with customers in bi-weekly or monthly calls. Customers also love that they get a live link to the reports that they can go in and check performance any time they want. \u003C/p>\u003Ch3>Phase 4: Testing and implementing AI\u003C/h3>\u003Cp>Since onboarding Whatagraph, Danielle has started exploring \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>: a suite of AI features to create, style, and extract insights from reports in seconds.\u003C/p>\u003Cp>Specifically Danielle has been testing \u003Cstrong>client-facing IQ Chat—\u003C/strong>Whatagraph’s built-in AI assistant that lets your customers chat with their data directly in the reports you share with them. \u003C/p>\u003Cp>For instance, instead of having to scroll through the entire report, the customers can just ask a question like “What is the best performing property in these three categories?” in the chat and get answers instantly. \u003C/p>\u003Cp>“The AI Chat cuts down the time our customers have to analyze reports,” Danielle said. “Say I send a report to a customer but they don’t really understand it, they can just ask a question and it spits out answers to them—that’s pretty useful.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_Chat_e279b654cb.png\" alt=\"IQ Chat - A table with property performance data showing profile views, clicks, messages and bookings.\">\u003C/p>\u003Cp>[quote]\u003Cbr>Whatagraph’s AI cuts down the time our customers have to analyze reports. Say I send a report to a customer but they don’t really understand it, they can just ask a question and Whatagraph spits out answers to them right away.\u003Cbr>[author]Danielle Roberts, Director of Implementation and Support at Rentable[/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Results\u003C/h2>\u003Ch3>Happier teams, time-saved on reporting\u003C/h3>\u003Cp>Since switching to Whatagraph, Danielle’s Implementation and Support teams have reported major time savings—and a lot less stress.\u003C/p>\u003Cp>It used to take 2 hours to create a report with 200+ locations with the previous reporting tool. But with Whatagraph, this is cut down to 20-30 minutes, translating into 1.5 hours saved per report.\u003C/p>\u003Cp>“Whatagraph did the bulk of the onboarding for us, so we haven’t had to build out a report with 200+ locations on it from scratch,” Danielle said. “But even if we need to make adjustments, we’re saving hours per week with Whatagraph.”\u003C/p>\u003Cp>With Whatagraph, Danielle’s team finally found a tool that saves them time and frustration every day.. \u003C/p>\u003Cp>“I’m hearing a lot less complaining from my team, and the functionality is just so much better,” she said.\u003C/p>\u003Cp>For Danielle, the biggest win has been both productivity and morale.\u003C/p>\u003Cp>“My teams love Whatagraph,” she shared. “They’re saving so much time and I’ve only heard positive feedback since onboarding like… ‘It’s so great. We’re saving so much time. It’s so easy to onboard.’”\u003C/p>\u003Cp>Danielle also sees promise in Whatagraph’s AI features, particularly as Rentable explores automation across the business.\u003C/p>\u003Cp>“Utilizing AI is a big talking point in our company right now,” she said. “So being able to use that in the software we already work in is really beneficial—saving time for my team and the customers when they’re looking at the reporting.”\u003C/p>\u003Ch3>Dedicated Customer Success\u003C/h3>\u003Cp>From the very beginning, Danielle knew her team wasn’t going to be left to figure things out alone. \u003C/p>\u003Cp>Whatagraph’s Customer Success Manager, Misha, partnered closely with Rentable during onboarding—and quickly became an essential part of their success.\u003C/p>\u003Cp>“We’ve been so impressed with Misha and her help,” Danielle said. “She’s just so knowledgeable. Even if we have a unique use case that you haven’t seen before, she’s able to figure out a solution or a workaround.”\u003C/p>\u003Cp>That kind of hands-on support made a big difference, especially with a use case as complex as Rentable’s. \u003C/p>\u003Cp>The Rentable team now works with Whatagraph through a dedicated Slack channel, where Misha and other Product team members are always within reach.\u003C/p>\u003Cp>“Misha responds within a couple of hours, more or less,” Danielle noted. “And the support team through live chat is very responsive as well.”\u003C/p>\u003Cp>She’s even encouraged her own team to use the live chat more now that they’re fully onboarded, but for the more unique, complex requests, the Slack channel remains the go-to.\u003C/p>\u003Cp>“Anything we’ve raised a flag for has been addressed promptly and smoothly,” she said. “This wasn’t an easy undertaking for onboarding, and Misha did it so quickly.”\u003C/p>\u003Ch3>Danielle’s recommendation\u003C/h3>\u003Cp>When asked if Danielle would recommend Whatagraph to other companies like Rentable, she didn’t hesitate: \u003C/p>\u003Cp>“Yes, I would recommend it. Whatagraph has become an essential partner for scaling our reporting. We’d recommend it to any team looking to automate data reporting and use AI for insights.”\u003C/p>\u003Cp>[quote]\u003Cbr>My teams love Whatagraph. They’re saving so much time and I’ve only heard positive feedback since onboarding like… ‘It’s so great. We’re saving so much time. It’s so easy to onboard.’\u003Cbr>[author]Danielle Roberts, Director of Implementation and Support at Rentable[/author]\u003Cbr>[/quote]\u003C/p>",{"id":1424,"metaTitle":1425,"metaDescription":1426,"addNoIndex":15,"canonicalURL":31,"metaImage":1427},1881,"Customer Stories | Whatagraph","Find out how marketing agencies and brands are saving time, headaches, and money with Whatagraph (and how you can too!). 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